The coffee house

Sale
report
Sale analysis and Business plan
Table
I. Intro duction
II. Database

of Content III. Report

(demonstration in PowerBI)
IV. Conclcusion
Introduction
Topic Decisions
Sale analysis of a coffee chain o Which product combo to promote?
Aaron Loeb
And the time period during the day to
(with 3 stores) in a month (April 2019)
promote?

o What is the target customer group

for marketing?

o Which product category to upsell?

Database
2.1 Original dataset

https://www.kaggle.com/datasets/ylchang/coffee-shop-sample-data-1113

Representative retail data from a fictional coffee chain with three locations in
New York city.

Only parts of the dataset are used for this Sale analysis and report.
Database
2.1 Original
dataset
There are nine
tables
Database
2.2 Database overview

Using Star schema for data modelling

Dimension tables:
Fact table: 201904 sales receipts
Product (pk - product_id)
(primary key: transaction_id and
Sales_outlet (pk - sales_outlet_id)
sales_outlet_id)
Customer (pk - customer_id)
Dates
Database
2.2
Data
base
over
view
Database
2.3 Data processing

7 tables are imported into PowerBi

Using Power queries editor to perform some minor changes such

as: delete unnecessary columns, change data type, filter redundant
rows, rename columns, etc.
Database
2.3 Data processing
Database
2.3 Data processing
Database
2.3 Data processing
 Report
Board1
Support decision 1:
Which product combo to promote?
And the time period during the day to
promote?
 Report
Board2
Support decision 2:
What is the target customer group for
marketing?
 Report
Board3
Support decision 3:
Which product category to upsell?
Conclusion
4.1 Decision 1
Promotion combo:
best-seller drink + least popular pastry

Outlet 3: dark chocolate lg and croissant, promotion

period: 7.30 till 11am

Outlet 5: Cappuccino lg and Ginger biscotti,

promotion period: 7.30 till 11am

Outlet 8: Sustainably grown organic Lg and chocolate

chip biscotti, promotion period: 9.00 till 11.30am
Conclusion
4.2 Decision 2
Focusing on the group that spend most
money on our business

Outlet 3: Gen X

Outlet 5: Older millennials

Outlet 8: Baby boomers

Conclusion
4.3 Decision 3
Shift our focus on Bakery section,
whose sales is only 1 fifth of beverages’
sales.