Components of CIA-I (20 marks)

CIA I A

Units: 1 and 2

Topic: Demonstrate the understanding of the concepts of trade-offs and market

forces in the
retail business.
Assessment Platform: MS Teams / Google Classroom

Time Duration: 8 – 10 hours

Marks: 20 (Will be brought down to 10 Marks)

Date of Submission: 3-09-2021
Assignment Type: Individual
The purpose of this assignment is to familiarise students with the concept of
opportunity
cost/trade-off and market forces of demand and supply.
Topic: Take any two retail businesses from the Indian market and compare their
individual
trade-offs /opportunity cost in doing business in the current COVID19' pandemic
scenario
and explain the dynamics of market forces in facilitating their business strategies to
be in the
competitive market condition.
General Instructions: The final word count for the assignment is 1200 words, 12
points,
Times New Roman font, 1" margins, double spaced, with page numbers included,
and listed
on your title page of the document. References and citations are NOT included in the
word
limit. Including a title page is mandatory and the title page will not be included in the
total
word count.