1

SUMMER TRAINING REPORT ON

“SALES AND MARKETING POLICY OF PINKCITY

LOGISTICS LIMITED ”

Submitted in partial fulfillment of the requirements

For the award of the degree

BACHELOR OF BUSINESS ADMINISTRATION

to

Guru Gobind Singh Indraprastha University, Delhi

Under the Guidance of SUBMITTED BY

Ms. MEGHA MOHAN KULJOT WALIA

ENROLLMENT :02521301719

SESSION 2019-2022
 2

CERTIFICATE
 3

To Whom It May Concern

I KULJOTWALIA, Enrolment No: 02521301719 from BBA-V Sem of
the Tecnia Institute of Advanced Studies, Delhi hereby declare that
the Summer Training Report (MS-201) entitled SALES AND
MARKETING POLICY OF PINKCITY LOGISTICS LIMITEDis
an original work and the same has not been submitted to any other
Institute for the award of any other degree.

Date:

Signature of the Student:

KULJOTWALIA

Certified that the Summer Training Report submitted in partial

fulfillment of Bachelor of Business Administration (BBA) to be
awarded by G.G.S.I.P. University, Delhi by Tecnia Institute of
Advanced Studies In, Enrolment No. 02521301719 has been
completed under my guidance and is Satisfactory.

Date: Signature of the Guide:

MS MEGHA MOHAN
 4

DECLARATION

This is to declare that this project report entitled ““SALES AND

MARKETING POLICY OF PINKCITY LOGISTICS

LIMITED”is a record of genuine work done by me under the

supervision of Institute’s project guide Ms. MEGHA MOHAN in the
partial fulfillment of the requirement for Degree of Bachelor of Business
Administration of Guru Gobind Singh Indraprastha University, Delhi . I
declare that this project is original and not submitted to any University
before.

Date:

Ms.MEGHA MOHAN KULJOT WALIA

Sign: 02521301719
 5

TABLE OF CONTENTS

Serial No. Content

Chapter 1: INTRODUCTION
1.1 Introduction
1.2 Objective of the study
1.3 Scope of the study
1.4 Company profile
Chapter 2: LITERATURE REVIEW
Chapter 3: RESEARCH METHODOLOGY
Chapter 4: DATA ANALYSIS AND
INTERPRETATION
Chapter 5: CONCLUSIONS AND
RECOMMENDATIONS
BIBLIOGRAPHY

QUESTIONNAIRE
 6

CHAPTER PLAN
Each chapter contains detailed discussion of the SALES AND
MARKETING POLICY OF PINKCITY LOGISTICS LIMITED
The report starts with an Introduction of SALES AND MARKETING
MEANING ,TYPES OF MARKETING review of literature,
organization objective, and scope of report and research methodology
and research design.
The next chapter comprises the organization profile, key facts, vision,
goal, values,
Next chapter includes data analysis and interpretation of data
Last chapter consist conclusions and recommendation, and bibliography.
At last I have prepared Questionnaire for workers working there
 7

CHAPTER -1
1.1 SALES AND MARKETING
Sales are activities related to selling or the number of goods sold in a
given targeted time period. The delivery of a service for a cost is also
considered a sale. A person or organization expressing an interest in
acquiring the offered item of value is referred to as a potential buyer,
prospective customer, or prospect. Buying and selling are understood
to be two sides of the same "coin" or transaction. Both seller and buyer
engage in a process of negotiation to consummate the exchange of
values. Although the skills required are different, from a management
viewpoint, sales is a part of marketing.
Marketing is the process of intentionally stimulating demand for and
purchases of goods and services; potentially including selection of a
target audience; selection of certain attributes or themes to emphasize
in advertising; operation of advertising campaigns; attendance at trade
shows and public events; design of products and packaging to be more
attractive to buyers; selection of the terms of sale, such
as price, discounts, warranty, and return policy; product placement in
media or with people believed to influence the buying habits of others;
agreements with retailers, wholesale distributors, or resellers; and
attempts to create awareness of, loyalty to, and positive feelings about
a brand. Marketing is typically conducted by the seller, typically a
retailer or manufacturer.
The "marketing concept" proposes that to complete its organizational
objectives, an organization should anticipate the needs and wants of
potential consumers and satisfy them more effectively than its
competitors..
B2B AND B2C MARKETING
 8

The two major segments of marketing are business-to-business (B2B)

marketing and business-to-consumer (B2C) marketing.
B2B marketing
B2B (business-to-business) marketing refers to any marketing strategy
or content that is geared towards a business or organization. Any
company that sells products or services to other businesses or
organizations (vs. consumers) typically uses B2B marketing strategies.
Examples of products sold through B2B marketing include:

 Major equipment
 Accessory equipment
 Raw materials
 Component parts
 Processed materials
 Supplies
 Business services[2]
The four major categories of B2B product purchasers are:

 Producers- use products sold by B2B marketing to make their own

goods (e.g.: Mattel buying plastics to make toys)
 Resellers- buy B2B products to sell through retail or wholesale
establishments (e.g.: Walmart buying vacuums to sell in stores)
 Governments- buy B2B products for use in government projects
(e.g.: purchasing contractor services to repair infrastructure)
 Institutions- use B2B products to continue operation (e.g.: schools
buying printers for office use)[2]
B2C marketing
Business-to-consumer marketing, or B2C marketing, refers to the
tactics and strategies in which a company promotes its products and
services to individual people.
 9

Traditionally, this could refer to individuals shopping for personal

products in a broad sense. More recently the term B2C refers to the
online selling of consumer products.

MARKETING MIX

A marketing mix is a foundational tool used to guide decision making in

marketing. The marketing mix represents the basic tools that marketers
can use to bring their products or services to the market. They are the
foundation of managerial marketing and the marketing plan typically
devotes a section to the marketing mix.
The 4Ps
The traditional marketing mix refers to four broad levels of marketing
decision, namely: product, price, promotion, and place.[4][46]

One version of the marketing mix is the 4Ps method.

Outline
Product
The product aspects of marketing deal with the specifications of
the actual goods or services, and how it relates to the end-user's
needs and wants. The product element consists of product design,
new product innovation, branding, packaging, labeling. The scope
of a product generally includes supporting elements such as
warranties, guarantees, and support. Branding, a key aspect of
the product management, refers to the various methods of
 10

communicating a brand identity for the product, brand, or

company.[47]
Pricing
This refers to the process of setting a price for a product, including
discounts. The price need not be monetary; it can simply be what
is exchanged for the product or services, e.g. time, energy, or
attention or any sacrifices consumers make in order to acquire a
product or service. The price is the cost that a consumer pays for
a product—monetary or not. Methods of setting prices are in the
domain of pricing science.[48]
Place (or distribution)
This refers to how the product gets to the customer; the
distribution channels and intermediaries such as wholesalers
and retailers who enable customers to access products or services
in a convenient manner. This third P has also sometimes been
called Place or Placement, referring to the channel by which a
product or service is sold (e.g. online vs. retail), which geographic
region or industry, to which segment (young adults, families,
business people), etc. also referring to how the environment in
which the product is sold in can affect sales.[48]
Promotion
This includes all aspects of marketing
communications: advertising, sales promotion,
including promotional education, public relations, personal
selling, product placement, branded entertainment, event
marketing, trade shows, and exhibitions. This fourth P is focused
on providing a message to get a response from consumers. The
 11

message is designed to persuade or tell a story to create

awareness.
. Logistics: “Keeping the cost of transporting materials as low as
possible consistent with safe and reliable delivery.” Here the supply
chain management system enables a company to have constant
contact with its distribution team, which could consist of trucks, trains,
or any other mode of transportation. The system can allow the
company to track where the required materials are at all times. As well,
it may be cost effective to share transportation costs with a partner
company if shipments are not large enough to fill a whole truck and this
again, allows the company to make good decision

1.2 OBJECTIVE OF THE STUDY

Sales objectives are outcomes for a company's sales department or

individual sales representatives to meet in order to achieve company
goals. Good sales objectives are clearly defined to make it easy for a
sales representative to identify what actions they can take over time to
achieve each goal

Sales objectives are broad strokes of the brush, like increasing customer
numbers or cutting churn. They are usually long-term goals, made up of
shorter-term steps. According to research by Accent Technologies, sales
management objectives that work for best-in-class companies revolve
around understanding buyer challenges and personalizing sales
engagement and processes.
 12

However, the sales objectives you set need to make sense for your
business or department. You might be setting sales objectives that
focus on:

Increasing sales and profit: main objective is to increase sales and

profit like every other company pincity goal and objective is same

Increasing customer numbers: another objective is to increase

customer numbers more of the customers more sale in company .

Enhancing your sales processes:

However, there are some definite objectives to be achieved through a

proper logistics system. These can be described as follows:

1. Improving customer service: As we know, the marketing concept

assumes that the sure way to maximize profits in the long run is
through maximizing the customer satisfaction. As such, an important
objective of all marketing efforts, including the physical distribution
activities, is to improve the customer service.

2. Rapid Response: Rapid response is concerned with a firm's ability to

satisfy customer service requirements in a timely manner. Information
technology has increased the capability to postpone logistical
operations to the latest possible time and then accomplish rapid
delivery of required inventory.

3. Reduce total distribution costs: Another most commonly stated

objective is to minimize the cost of physical distribution of the products
 13

1.3 SCOPE OF STUDY

Sales and marketing are that part of an organization that defines the net
worth of an organization by planning a strategic layout in order to
increase the corporate value and profit by selling most of the products
and services that are created within the scope of the organization.

Marketing has a good scope in future as the competition gets fierce in

every industry you think of. Similarly, the sales department has to go
ahead with the targets in the heated up competitive industry.
Both the fields focus on there target audience and how to convince
them. The better the strategy, the better the result.
Similarly, scope of pinkcity logistics limited is to :

 Demand forecasting
 Distribution communication
 Inventory Control
 Material Handling
 Order Processing
 Part & Service Support Plant and Warehouse side selection
 Procurement
 Packaging
 Salvage & scrap disposal
 Traffic & transportation
 Warehousing & Storage
 Time & Place Utility
 14

 Efficient Movement to Customer

 Return goods handling
 Customers Service

1.4 COMPANY’S PROFILE

Pinkcity logistics are a globally focused Company, involved in the

activities related to International Logistics in India. They are in this
business for last 16 yrs in India and wish to have their associates /
representative globally.

Main focus is on their international Cargo transport needs and

develop customize solution around the specific of your business, to
achieve tailor made product for point to point transport of your
valuable cargo and to maximize your convenience of getting goods
to the right place, on right time, at a right place. They can provide a
package of shipping and logistics services encompassing all
activities.

they are competent to handle any sea freight importation. Also

offer international door-to-door service using different sizes
containers at competitive rates. We offer sea freight pick-up and
delivery, customs clearance, warehousing, break bulk and onward
shipment services.

pinkcity logistics Main Activities are

Customs Clearing: We have our own CHA License

Freight Forwarding: (Sea/Air) Both Import/Exports
Fleet Owners: Normal, Heavy, Over Dimension Cargo & Break Bulk
 15

OBJECTIVE OF PINKCITY LOGISTICS LIMITED

 to achieve tailor made product for point to point transport of

your valuable cargo and to maximize your convenience of
getting goods to the right place, on right time, at a right place

 offer international door-to-door service using different sizes

containers at competitive rates.

 Reduce total distribution costs , most commonly stated objective

is to minimize the cost of physical distribution of the products

SERVICES BY PINCITY:
PINKCITY LOGISTICS LTD is a company formed basically to give
complete in house services of freight clearing & forwarding to the
Indian Exporter & Importer. The company is running by
experienced directors, each a stalwart in freight / clearing /
forwarding & transportation.

The directors of the company have top connections with all top
shipping companies in Delhi, Bombay and the main MOTTO of the
company is ?THE BEST SERVICES WITH A SMILE? to utmost
satisfaction of our clients under ?one roof?.

Our Company offers you the following services:

Freight Booking : As you may be aware in the first step in your
shipping formalities. We arrange to book your cargo with well
establish shipping lines that provide better transit time and other
services as compared to most other shipping lines. We ensure
that gets best services and most competitive freight rates.
 16

Clearing & Forwarding : We have an experienced team of

personnel who are well verse with customs, port and other
formalities. This will assist you in timely carting, read lines and
shipment of your Export cargo and quick delivery of Imports.

Transportation : We offer transportation facility for your Export

cargoes. PINKCITY Group of companies own bank approved
transporting division in the name and style of PINKCITY
INTERMODEL TRANSPORT PVT. LTD.

Road transport from all sea- and airports to all destinations.

Starting from single trucks up to heavy-lifts with special
equipment, transportation can be arranged including road survey
and escort service, on- and offloading and movements to
foundation.

Domestic transport
Unloading and installation of heavy-lifts on to foundation.
Jacking / Skidding / Mega lift / Gantry-Systems.
Assisting our clients in all local transportation.
 17

CHAPTER-2

Literature Review:
Abstract

. There are many concepts in the transport and logistics business:

transport, logistics, transportation, forwarding, etc. There are also
a number of different study programs and disciplines such as:
transport economics, transport logistics, logistics management,
etc. All of these titles are often related to the content of the plan,
planning, organization, management and control of the movement
of human, material, informational and financial flows. However, in
practice, they are often correlated and misused. Therefore, it is an
important task to properly define these concepts. This article,
based on various scientific literature, deals with the concept of
transport logistics in various disy

ciplines and fields of research. The results of this analysis made it

possible to identify that there is no unified logistic term. Therefore,
a qualitative study was also used. The purpose of this study is to
identify the concept of transport/logistics companies in the Baltic
States as the concept is treated in business. The results of the
research have shown that the concept of transport logistics is also
understood differently. Therefore, the purpose of this article is to
 18

formulate the definition of transport logistics on the basis of the

results of the scientific literature analysis and qualitative research.

INTRODUCTION

In its beginning phases, logistics was often connected only with its
two functions of transport and warehousing. Later, (Christopher
2016) defined logistics as “the process of strategically managing
the movement and storage of materials, parts and finished
inventory from suppliers, through the firm and on to customers”.
As such, logistics is not just another name for transport, which is
also confirmed by the assessment of ELA/A. T. Kearney (2004),
which estimated that transport presents approximately 40% of all
logistics costs. Transport is a part of integrated logistics
management and is of crucial importance as such. It is not only
limited to flow of goods across space and is not only a connective
function in the fields of delivery of raw materials for manufacturing
needs and for distributing final products. It is a part of adding
value, which is included into strategic management and decisions
through transport logistics. A well developed transport system
ensures better efficiency, a reduction of operating costs, and
higher service quality of logistics systems (Tseng et al. 2005).
Therefore, the transport function has undergone structural
changes, which are reflected in the development of transport
 19

logistics (Chatterjee, Tsai 2002). Today, transport itself is

regarded as one of the major components of distribution and
logistics. Taking into account all of the major components of a
logistics system, such as warehousing, inventory, packaging, and
information flows in addition to transport, planning them in a
systematic way, and at the same time respecting constraints of
appropriate costs and service levels, is the core task of modern
logistics (Rushton et al. 2014). Many authors have been using the
term “transport logistics” (Lai et al. 2004; Ehnert et al. 2006; Wong
et al. 2009b; Lun et al. 2009) but they do not define it or identify
its activities. Button (2010) finds that definitions of transport
logistics are not always accurate, but there is one useful idea from
a British logistics expert, Jim Cooper, who defined transport
logistics as the “relationship between transport and integrated
approaches to logistics and supply chain management”. In other
words, the main focus is on movement of goods in a supply chain,
which is more than mere transport of goods, since it covers full
business and operational frames within which the movement or
movement of the cargo is planned, managed

2. Transport logistics research: important research and definitions

Even though the concept of transport logistics has a long history, the first
recorded mention of the term was in 1977, when Mundy et al. (1977)
 20

researched evaluation by business executives of courses offered in a large

transportation/logistics curriculum. Further scientific research brought the
publication of the transportation logistics for spent-fuel storage and disposal
by Andrews et al. (1978). Research by Lai et al. (2002) is the largest node
on the cocitation network (Figure), which points to the importance of this
publication for the transport logistics field. The authors researched
measures of supply chain performance in a transport logistics setting and
constructed a measuring instrument for effectiveness and efficiency of
transport logistics shippers, service providers and consignees. The paper
by Lai et al. (2002), related to measures for evaluating supply chain
performance in transport logistics, is the only work found on WoS that
defines transport logistics and its meaning in the supply chain to a certain
extent. It does not however give a definition of transport logistics as such
and does not describe its activities. Figure shows the visualization of the
network of publications on the topic of transport logistics. It is based on the
dataset of publications from WoS and shows cited references in the
publications as nodes (circles), while the connective lines show when two
publications are referenced in a publication together. The size of the node
points to its centrality in the body of literature (number of connections). The
general layout is based on the Force Atlas algorithm, which shows a closer
relationship among nodes by clustering them closer together. Additionally,
publications in closer relation are shown in the same colour.
 21

3. Exploratory research in Baltic States transport and logistics

companies, according transport logistics definition

The analysis of literature sources has been carried out and showed that
there is no unified transport logistics defined. In order to find out how much
this activity is relevant in practice (business), an exploratory survey also
was selected using questionnaires. Qualitative exploratory research was
carried out in order to find out how the leaders of the transport / logistics
sector in the Baltic States define the concept of transport logistics. ince a
qualitative research was conducted, the aim was to evaluate not just how
many respondents responded, but how to get an image – how they
understood the concept of “transport logistics”. From all possible answers,
similar definitions are grouped and are presented as a result.

. Discussion: devising a definition of transport logistics

When talking about transport logistics, keywords such as “movement of

goods”, “physical transfer of goods (from the point of origin to the point of
use)”, “physical distribution function”, “moving goods from one location to
another”, and “transfer of cargo” are mentioned most often in scientific
literature as well as with practitioners. These keywords mostly include the
transport of goods, but others also include words from the fields of planning
and management of transport of goods, such as “efficient distribution”,
“planning, managing and execution of movement of goods”, “managing
physical flow”, and “managing and optimizing transport flows”. Since
transport, among other, also ensures spatial and time utility, key words
such as “optimal delivery times” and “services rendered on time”. In the
frame of transport and logistics, other key Transport logistics is a crucial
 22

part in the supply chain that in its essence organizes, manages, optimizes
and ultimately performs physical distribution of goods and information
through the whole upstream and downstream chain in an efficient and
effective manner. Its activities and functions go beyond the traditional
transport function in so that they also include integration with other supply
chain functions such as warehousing, accounting, marketing or customer
relations, while taking into account the organizational, financial, commercial
and operational aspects of the supply chain as a whole.

CONCLUSION

highlighted the problem of the lack of knowledge in the field of transport

logistics and therefore encourages different types of educational
undertakings, which will help the sector to improve the image of European
freight transport logistics companies (EC 2015). In accordance with this,
the presented paper drew upon literature reviews and the practitioner
perspective to find a common transport logistics definition, as is given in the
previous chapter. General conclusions, deriver from the authors’ work in
this literature review and practitioner interviews, can be summed up in the
following points: – transport logistics, even though an often used term, has
been shown in this paper to be lacking a commonly accepted definition in
scientific literature as well as on a practitioner level; – research identified
only two scientific sources which give a definition of transport logistics, and
consequently had to broaden the scope to include other academic
resources, 11 altogether; – there are also many companies that specialise
in transport logistics, and in many cases this involves international activities
as the ‘global economy’ grows and the supply chains grow longer and more
 23

complex. From the practitioner viewpoint, research in Baltic

transport/logistics companies additionally showed that there is no unified
definition of transport logistics. Not infrequently, this concept is often
compared with the transportation process, routing and cost reduction
opportunities; – therefore, the authors believe that the work presented in
this paper brings a most needed consolidation of scientific, academic and
practitioner viewpoints into a proposed common definition of the term. This
will importantly contribute to overcoming the current disparities in using the
term in all spheres, mostly in comparison and in relation to logistics and
transport alone; – further research on the topic should broaden the area
where practitioners were surveyed to achieve an even more global
consensus, and also try and put the concept of transport logistics into a
wider framework of supply chain management and logistics

REFERENCE

Anderson, J. C.; Gerbing, D. W. 1988. Structural equation modeling in

practice: a review and recommended two-step approach, Psychological
Bulletin 103(3): 411–423. https://doi.org/10.1037/0033-2909.103.3.411
Andrews, W. B.; Burnett, R. A.; Engel, R. L. 1978. Transportation logistics
for spent-fuel storage and disposal, Transactions of the American Nuclear
Society 30: 292–293. Armstrong, J. S.; Overton, T. S. 1977. Estimating
nonresponse bias in mail surveys, Journal of Marketing Research
14(3):396– 402. https://doi.org/10.2307/3150783 Batagelj, V.; Mrvar, A.
1998. Pajek – a program for large network analysis, Connections 21(2):
47–57. Baumgarten, H. 2008. Das Beste der Logistik: Innovationen,
 24

Strategien, Umsetzungen. Berlin: Springer-Verlag Berlin Heidelberg. 423 s.

(in German). https://doi.org/10.1007/978-3-540-78405-0 Beamon, B. M.
1999. Measuring supply chain performance, International Journal of
Operations & Production Management 19(3): 275–292.
https://doi.org/10.1108/01443579910249714 Biehl, M.; Kim, H.; Wade, M.
2006. Relationships among the academic business disciplines: a multi-
method citation analysis, Omega 34(4): 359–371.
https://doi.org/10.1016/j.omega.2004.12.002 Button, K. 2010. Transport
Economics. Edward Edgar Publishing. 528 p. Chatterjee, L.; Tsai, C.-M.
2002. Transportation Logistics in Global Value and Supply Chains. Center
for Transportation Studies Boston University. 17 p. Available from Internet:
http://www. bu.edu/transportation/WPSeries.html Christopher, M. C. 2016.
Logistics and Supply Chain Management. FT Press. 328 p. Coyle, J. J.;
Bardi, E. J.; Langley, C. J. 1996. Management of Business Logistics: A
Supply Chain Perspective. Western Publishing Company. Dantzig, G. B.;
Ramser, J. H. 1959. The truck dispatching problem, Management Science
6(1): 80–91. https://doi.org/10.1287/mnsc.6.1.80 De Castro, C. T. 1993.
Trade and Transport Logistics Facilitation Guidelines. SSATP Working
Paper No 4. The World Bank and Economic Commission for Africa. 72 p.
Available from Internet: https://www.ssatp.org/sites/ssatp/files/publications/
SSATP-WorkingPapers/SSATPWP04.pdf De Nooy, W.; Mrvar, A.;
Batagelj, V. 2018. Exploratory Social Network Analysis with Pajek: Revised
and Expanded Edition for Updated Software. New York: Cambridge
University Press. 455 p. https://doi.org/10.1017/9781108565691 EC. 2015.
Fact-Finding Studies in Support of the Development of an EU Strategy for
Freight Transport Logistics Lot 1: Analysis of the EU Logistics Sector. Final
report. European Com McCain, K. W. 1991. Mapping economics through
 25

the journal literature: An experiment in journal cocitation analysis, Journal

of the Association for Information Science and Technology 42(4): 290–296.
https://doi.org/10.1002/(SICI)1097-4571(199105)42:43.0.CO;2-9 Mentzer,
J. T.; DeWitt, W.; Keebler, J. S.; Min, S.; Nix, N. W.; Smith, C. D.;
Zacharia, Z. G. 2001. Defining supply chain management, Journal of
Business Logistics 22(2): 1–25. https://doi.org/10.1002/j.2158-
1592.2001.tb00001.x Muller-Jentsch, D. 2002. Transport Policies for the
Euro-Mediterranean Free-Trade Area: An Agenda for Multimodal Transport
Reform in the Southern Mediterranean. World Bank Technical Paper No.
527. Washington, DC, US. 183 p. Available from Internet:
https://openknowledge.worldbank.org/handle/10986/15221 Mundy, R. A.;
Langley, C. J.; Gibson, T. E. 1977. Industry evaluation of a
transportation/logistics curriculum, Transportation Journal 17(1): 33–39.
Newell, J. P.; Cousins, J. J. 2015. The boundaries of urban metabolism:
towards a political-industrial ecology, Progress in Human Geography 39(6):
702–728. https://doi.org/10.1177/0309132514558442
 26

CHAPTER-3

RESEARCH METHODOLOGY

The term research is composed of two words "re"& "search"

which mean to search again, Research for new fact or to

modify the existing fact. Research methodology is one of the

importantchapterswhichhelpstheresearchertodotheresearchwork

inasystematicway. Research is the systematic way of solving

the problem. Research is an original contribution to the existing

stock of knowledge making for its achievement. Research is

thepursuitoftruthwiththehelpofstudy,interpretation&compariso

n&experimenting.In research the various steps are generally

adopted by are searcher in studying research problems along

with the logic behindthem.

According to Redman & Mar-"Research as a systematic effort

ogainne knowledge" and according to P.V.Young-"Research is

nothing but an investigation of new facts or verifying old facts

 27

with help of scientific knowledge is called research"

Exploratory research:

This kind of research has the primary objective of development

of insights into the problem. It studies the main area where the

problem lies and also tries to evaluate some appropriate

courses of action.

CHAPTER-4
 28

DATA ANALYSIS AND INTERPRETATION

4.1 COLLECTION OF DATA:

Response 1: Age group you belong to?

Interpretation: Most of the people belong to the age group

of 24-38 that is 40% and after that 39-49 that is 20%

Response2: how much you get paid?

 29

Interpretation: 35% from total workers are paid highest

salary that is 15000-20000

Response 3:how do you feel overall about your job?

 30

Interpretation: everyone works for living and here 65%

total feel excellent where as 25% good

Response4: how much time do you work per day?

 31

Interpretation: different workers workin in different

departments have different work time where most being 7-10
hours.

Response 5:how peaceful is environment while working?

 32

Interpretation: different workers might have different

opinions and thus 60% feel excellent .

Response 6: are you justified with your job ?

 33

Interpretation: highest of 70% said yes which means they

were satisfied and rest being no maybe and neutral too

Response 7:are you comfortable around other workers?

 34

Interpretation: seeing data it can be said many workers are

comfortable showing data of 75% where as 15% at=re neutral
which means they do and might not as well.
 35

Response 8:do you get salary on time?

INTERPRETATION: it can be seen that 98% do get their

on time.

. Response :which department you work in?

 36

Interpretation as told different workers work in different

department but most of them do work in domestic transport
 37

CHAPTER-5

CONCLUSIONS AND RECOMMENDATIONS

CONCLUSIONS

The purpose of this report was to explore and gain knowledge on how
sales and marketing takes place in logistics . what all department are
there.

While working with pink city logistics I concluded that different

procedure takes place for different department since the main aim is to
setup international door-to-door service using different sizes
containers at competitive rates so currently they are working in that .

They have their own CHA License.Freight Forwarding is done (Sea/Air)

Both Import/Exports also Fleet Owners: Normal, Heavy, Over
Dimension Cargo & Break Bulk
 38

RECOMMENDATIONS

 Often, people talk about the tangible, quantifiable side of

the delivery process but not much thought is given to the

intangible side of the business — the employees’

concerns, the customer’s expectations, and

the merchant’s convenience.

 This one’s a no-brainer. If you wish to keep up with the

changing trends — technological or otherwise — you

need to engage in an ongoing training process. The

primary aim should be to bridge the gap between the

traditional and the modern style of managing operations.

 Improving logistics operations requires as

much humane effort as it requires digital intervention.

Additionally, it’s important to remember that before you

make the promise of “excellent, on-time service,” you

need to ensure you are in a position to deliver it

 39

BIBLIOGRAPHY

WEBSITES

1. https://indiabioscience.org/columns/education/online-education-in-india-the-

good-the-bad-and-the-ugly

2. https://files.eric.ed.gov/fulltext/EJ1175336.pdf

3. www.google.com

4. www.wikipedia.com

BOOKS

1. Brown, G.T.L. (2017). Assessment of Student

Achievement. London: Routledge.

2. Cooperman, L. (2017). The Art of Teaching

 40

Online: How to Start and How to Succeed as an

Online Instructor. Netherlands: Chandos.

QUESTIONNAIRE
 41

1. Age group you belong to?

 18-23
 24-38
 39-49
 50+

2. How much you get paid ?

3. How do you feel overall about your job ?
 Poor
 Below Average
 Average
 Good
 Excellent

4. .How much time do you work per day?

 1-3 hours
 3-5 hours
 5-7 hours
 7-10 hours
 10+ hours

5. How peaceful is the environment while working ?

 Poor
 Below Average
 Average
 Good
 Excellent

6. are you satisfied with your job ?

 Yes
 May be
 No
 42

 Neutral

7. Are you comfortable around the other workers?

 Yes
 May be
 No
 Neutral

8. Do you get your salary on time?

 Yes
 No

9. which department you work in ?

 Road transport
 Domestic transport
 Clearing and forwarding
 Freight booking
 43

REFERENCES

References

1. Judith B. Strother (2002). An Assessment of the Effectiveness of e-

learning in Corporate Training Programs, Retrieved from:
http://www.irrodl.org/index.php/irrodl/article/viewArticle/83/16
0Tauber?utm_campaign=elearningindustry.com&utm_source=/
dramatically-reduce-corporate-training-costs&utm_medium=link,
Retrieved on 10 Oct 2017.
2. Shu-Sheng Liaw (2008). Investigating students’ perceived
satisfaction, behavioral intention, and effectiveness of e-learning:
A case study of the Blackboard system, Retrieved from:
https://www.researchgate.net/publication/222416067_Investigati
ng_students
%27_perceived_satisfaction_behavioral_intention_and_effectiven
ess_of_e-learning_A_case_study_of_the_Blackboard_system, on
12 Oct 2017.
3. CommLab (2015), How to Measure the Effectiveness of E-learning
Programs, Retrieved from:
https://www.commlabindia.com/resources/article/e-learning-
programs.php on Oct 2017.
 44

4. Sandra M. Salter, Ajay Karia, Frank M. Sanfilippo, and Rhonda M.

Clifford (2014). Effectiveness of E-learning in Pharmacy Education,
Retrieved from:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4028592/ on 14
Oct 2017.
5. Kai Ruggeri, Conor Farrington and Carol Brayne (2013). A Global
Model for Effective Use and Evaluation of e-Learning in Health,
Retrieved from:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3613167/ on 14
Oct 2017.
6. Safiyeh RajaeeHarandi, 2015. Effects of e-learning on Students’
Motivation, Retrieved from:
http://www.sciencedirect.com/science/article/pii/S18770428150
31985 on Oct 2017.
7. Sekiwu Denis & Naluwemba Frances (2014). E-learning for
University Effectiveness in the Developing World, retrieved from:
https://globaljournals.org/GJHSS_Volume14/10-E-learning-for-
University-Effectiveness.pdf on 14 Oct 2017.
8. Intakhab Alam Khan, 2016. Effectiveness of E-learning for the
Teaching of English: A Study of Comparative Strategies, Retrieved
from:
 45

http://www.journals.aiac.org.au/index.php/alls/article/view/2293
on 16 Oct 2017.
9. Yair Levy (2007). Comparing dropouts and persistence in e-
learning courses, retrieved from:
http://www.sciencedirect.com/science/article/pii/S03601315050
00096 on 15 Oct 2017.
10. Miklian, Jason (2019). "Gaming the System? Testing the
Ability to Artificially Generate Academic Citations Through
Incentive-Based Promotion." Social Science Research Network.
SSRN Working Paper
11. Jui-long Hung, 2010. Trends of e-learning research from
2000 to 2008: Use of text mining and bibliometrics, Retrieved
from: http://onlinelibrary.wiley.com/doi/10.1111/j.1467-
8535.2010.01144.x/full on 12 Oct 2017.
12. DongsongZhang, Lina Zhou, Robert O. Briggs, Jay F.
Nunamaker (2006). Instructional video in e-learning: Assessing the
impact of interactive video on learning effectiveness, Retrieved
from:
http://www.sciencedirect.com/science/article/pii/S03787206050
00170 on 13 Oct 2017