Social Media Management Group Project Report Project

Title: Social Media Management Group Project

Phase 1: Client Introduction and Research

Group Members:
[Student 1 Name]
[Student 2 Name]
[Student 3 Name]
[Student 4 Name]

Date of Submission/Presentation: September 27

Executive Summary:
Provide a brief overview of the key findings and activities during the first phase,
highlighting the assigned client, initial research findings, and any client discussions.

1. Introduction: Briefly introduce the project and its objectives, emphasizing the focus on
client introduction and research during Phase 1
2. Client Assignment: Explain which client or client profiles your group was assigned to.
Include any relevant details about the client's industry, products, or services.
3. Research Findings: Present the results of your research during Phase 1. Include the
following:
a. Client's Industry Analysis: - Provide an overview of the client's industry, including key
trends, challenges, and opportunities.
b. Target Audience Analysis: - Describe the target audience personas, including
demographics, interests, and online behavior.
c. Competitor Analysis: - Identify major competitors in the client's industry.
- Analyze their social media presence, content strategies, and engagement levels.
4. Client Briefing Meeting: If applicable, describe the client briefing meeting, including
the date, participants, and key discussion points. Include any goals or expectations
discussed during the meeting.
5. Key Insights and Challenges: Summarize the key insights gained from the research
and any initial challenges or considerations that your group has identified.
6. Conclusion: Wrap up the report by reiterating the importance of the client introduction
and research phase in setting the foundation for the social media management project.
7. References: List any sources or references used for your research.

Appendices (if applicable):

Include any additional materials, such as meeting notes, client profiles, or research
data.

Signature:
Each group member should sign the report to confirm their contribution and agreement
with the content.
Signature over printed name.