ANGELES UNIVERSITY FOUNDATION

Angeles City

COLLEGE OF BUSINESS AND ACCOUNTANCY

Digital Marketing (DIGIMARK) QUIZ 2
Academic Year 2023-2024
Name: ______________________________ Date: ____________
Year and Section: ______________________
Instructor: Romeo Y. De Guzman Jr.

General Instruction: Strictly ERASURES and any ALTERATIONS ARE WRONG.

Always in CAPITAL LETTER.

Test I. IDENTIFICATION
Direction: On the left side of every question, identify and write the correct answer in CAPITAL LETTER.

______________1. In this stage users who are pleased with a product or service can serve as
supporters of the company. Motivate them to recommend others, give glowing feedback, and tell
others about what they've learned.
______________2. Example of this tools are the mailchimp and hubspot that creating and
sending campaign and customer relationship management integration
______________3. This tools is managing pay per click advertising campaign and used for
running and tracking.
______________4. When individuals become conscious of a challenge or a desire, they begin
looking for answers in this stage.
______________5. At this point, possible customers are actively weighing their alternatives.
______________6. Pertains to a consumer's route from first being intrigued by a goods or
service to eventually making a purchase and perhaps becoming a trustworthy, recurring client.
______________7. Obtain comments and reviews to enhance the goods or services you offer
and gain future consumers' confidence.
______________8. Reward your self for today, after you finish this quiz/test anser “ I MADE
IT” once you’re done. We are finish for today’s class.
Test II. Enumeration
Direction: Enumerate the following: Must be in CAPITAL LETTER.

DIGITAL MARKETING KEY STAGES IN THE COSTUMER JOURNEY:

1.
2.
3.
4.
5.
6.
7.
8.
GIVE AT LEAST SEVEN (7) ESSENTIAL TOOLS FOR MARKETING
1.
2.
3.
4.
5.
6.
7.

Prepared By:

Mr. Romeo Y. De Guzman, Jr., MBA

Faculty

Date: September 30, 2023

Answer Key:
TEST I
1. ADVOCACY STAGE
2. EMAIL MARKETING TOOLS
3. PAID ADVERTISING TOOLS
4. INTEREST STAGE
5. CONSIDERATION STAGE
6. UNDERSTANDING THE CUSTOMER JOURNEY
7. POST-PURCHASE STAGE
TEST III
1. Look at your competitors.

2. Make a ranking using the infographic tools that we have shown you previously.

3. Review their activity on social networks.

4. Investigate in order to understand what they offer.

5. Keep an eye on their prices.

6. Analyze what their strategies for attracting new clients are and how they build loyalty.