Gadget Repair and Services

Executive Summary
Tech Geek, a gadget repair/service shop which is located at
Kibungsod, Magsaysay Misamis Oriental. Aims to grant its customers
a near and convenient tech/repair shop which charges a fair price.
Unlike other shops that charges more than the actual amount of the
repair, Tech Geek is true to their customers, because the business
guarantees a reliable and satisfactory service, which gives a
significant impact to the customers within the locality Of Magsaysay.
Company Description
Tech geek aspires to furnish exemplary service to customers, by
charging a fair price and fast service the technicians of tech geek are
customer-friendly and always prepared for answering every question
or concern of the customers.
vision - aspires to be a true to service establishment and become a
locality-changing business which gives outmost reliability and
convenience to the society.
mission – strives to offer a customer-friendly establishment that gives
outmost convenience and excellent repair for a fair price.
Short term
 Increase sales and profit within months
 Become more efficient and productive
 Strategize to reach out customers and increase prominence of
the establishment
 Buy latest machines for tech-repair to haste work and provide
satisfaction

Long term
 Renovate the workplace
 Expand the business
 Remain the leading tech repair industry in the society

Objectives
1. To be a significant business to the society.
2. To provide excellent service at a fair price.
3. To reach out everyone within Magsaysay.
4. To be a reliable and customer-friendly establishment.
 STRENGTH
 No competition
 Hassle-free (time and expense saving for customers)
 Convenient
 Fair price charge (unlike gadget repair shops from far
places like Gingoog and Butuan)
 Game-changing

WEAKNESS
 Limited workers and supplies
 Work can be intervened by power shortages

Opportunities
 Expansion
 Upgrades
 Many clients (since there are no competitors)
 Open for many strategies to effectively market the
business
 Customers do not have to travel in far places just to
get their devices fixed

THREATS
 Birth of Possible Competitors

TECH GEEK Will be operated as a Sole Proprietor type of business

entity. It means that there will be one owner with full control and
responsibility of the business
Owner: John Paul S. Aquino
Employees: Rey Romero
Roan Faye Capuyan
SERVICES AND PRODUCTS
TECH GEEK specializes on gadget repair its services are only for
electronic devices. fixing damages or malfunctions in an electronic
device is where TECH GEEK shines and also In a Convenient and
Fair Price. Services of TECH GEEK Starts at 8:00 AM to 7:00 P.M
TECH GEEK Also Cares for its technician’s rest that’s why the Start
and Closing of Services starts at an 8am-7pm in and out schedule
TARGET MARKET
Tech geek’s purpose is to help people from the locality of Magsaysay,
to give them a near and hassle-free gadget repair shop, to serve them
with authenticity, reliability and satisfaction. Therefore, every
barangay near the establishment will be the target market.
Population: given the economic status of the people of Magsaysay
some have no access to gadgets therefore the target number of
customers in the population of Magsaysay would be 10,000

Marketing and Sales Plan

 Give freebies from the first week of the opening
 Create a Facebook page and create a post that would
reach out customers
 Get discounts if multiple services have been requested
 Add posters
 Show the customers how tech geek does their magic on
electronics
 Thoroughly inform people about the purpose and
services of tech geek

Funding Requirements
FY1 FY2 FY3
Revenue
Gadget Repair Service 2,520,000 3,040,000 6,220,000
Total Revenue 2,520,000 3,040,000 6,220,000
Direct Cost
Gadget Repair shop 480, 000 530,000 1, 140,000
Direct Labor 360,000 470,000 1,140,000
Total Direct Cost 840,000 900,000 2,280,000
Gross Margin 1,680,000 2,140,000 3,940,000
Gross Margin % 74% 70% 63%

Tech Geek is focused on increasing its prominence with this amount

of funds, Tech Geek prioritizes to fulfill its sole purpose, Satisfaction
of customers and high salary to the Technicians. With the help of
these funds, Tech Geek can renovate and upgrade its materials and
services until its peak.

FINANCIAL PROJECTION
FY1 FY2 FY3
Revenue 2,520,000 3,040,000 6,220,000
Direct Cost 840,000 900,000 2,280,000
Gross Margin 1,680,000 2,140,000 3,940,000
Gross Margin % 74% 70% 63%

Salaries and Wages 480,000 720,000 1,440,000

Employee Related Expenses 5,000 7,000 9,000
Marketing and Promotion 5,000 10,000 20,000
Total Operating Expenses 490,000 800,000 1,469,000
 Operating Income 1,190,000 1,340,000 2,471,000
Interest Occurred 0 0 0
Depreciation and Amortization 0 0 0
Income Taxes 6,000 10,000 12,000
Total Expenses 1,336,000 1,710,000 2,459,000
Net Profit 1,184,000 1,330,000 2,459,000
Net Profit/Sales 47% 44% 39%

Conclusion
TECH GEEK is a business that always aims to fulfill its mission, vision and objectives. This
business can continue to grow and prosper with the help of the SWOT Analysis, Tech Geek
can furthermore assess all the factors in order for the business to endure and formulate
various ways to improve its efficiency and service for the Establishment’s goal of reliability
and satisfaction.
We at Tech Geek will remain true to our claims. An excellent, reliable and hassle-free service
at a fair price.