1. What is the content needed to support the user in accomplishing their goals?

• Identify your goal. Set a clear goal for yourself that has a personal meaning.
Think about why it's meaningful, why you care about it, why it matters. Write
down your goal. Try to stay mindful of your goal as you work to achieve it.
• Use "small wins" to achieve your goal.
Small wins are a way to a chunk a bigger goal down into small, more easily
achievable steps. They help you stay motivated. You'll feel happy when you see
yourself making progress.
• Enlist Support. Share your goal with a trusted friend, relative or colleague.
People support and encouragement will help keep you on track, especially during
setbacks, which are bound to happen when striving for a goal.
• Give yourself time to achieve your goal. But not too much time. Research
shows people tend to be most productive when they feel some degree of urgency
about achieving a goal, but not so much when they feel stressed. Set a time
frame that's realistic and motivating.

2. What existing features or complexities are hampering or otherwise negatively affecting

the user experience?
• Slow-loading sites
• You must have come across websites that take their own sweet time to load.
This must have been a frustrating experience, more so, because you were
actually interested in knowing more about the products and/or services on the
site. In the end, you might have actually ended up waiting for the site to load, but
in your mind, the site’s UX already had one big strike against it.
• Frustrating user experience have come across plenty of sites that offer a
frustrating UX. This can take many forms starting with the home page looking like
it has been hit by a tornado, when it still is one of the best pages for conversion.
The layout is a jumbled up mess and it seems like all design elements have just
one task getting in the way of users accomplishing the task they’ve set out to
complete. Everything on the website seems to get in the way. Another UX error
to avoid

Unnecessary complexity
If you can go from point A to B directly why take a detour that will just add to the
time you take to reach your destination? Makes sense doesn’t it? Now juxtapose
this thinking to the design of your site. Still makes sense? The problem is some
website owners/designers don’t think so. In an effort to be extraordinarily
creative, they pile on design elements on their sites. What they fail to consider is
that each additional design element that is not absolute unnecessary for the
website to make its point, actually piles on the misery for the user. Instead of
making information more accessible, these ‘creative’ sites actually make it more
difficult for users to get the information they are looking for.
Lack of engagement
When people land up on your site, they are there for a purpose and that purpose
is to interact with your brand, engage with it on a one-on-one level.
Communication shouldn’t be one-way traffic on your website. In fact, it should be
a dialogue between you and your intended audience. A lack of dialogue is what
can kill user experience.
 Lack of contact information
Here’s a situation for you. You end up on a site that is offering the
products/services you are looking for. You go through the product/services
information and believe they satisfy your needs and requirements perfectly. But,
here’s the thing, when you look for the business’s contact information, it isn’t
there. There is no form to fill, no phone number, no physical address, nothing.
This brings down the UX crashing down.
Only about sales
Yes, your website is all about sales and marketing. But, the idea is to design a
site that offers information rather than makes a strong pitch for selling. Don’t
overwhelm users with a sales pitch throughout your site. If you do, the user
experience will fall flat. What you are essentially doing is designing a website for
the user. The user needs information and must feel that the website is designed
to address their needs and nobody else’s. You can’t do this if your approach is
‘salesy’.
Think of the website as a product you are offering users. And these users must
enjoy the whole experience of using the product. If you get this thinking right,
you’ll be able to deliver the best sort of user experience that will help you and
your users achieve the goals for which your website stands.

3. What additional features would the user or publisher find helpful in the next version of
the product?
• • Provide a clear rationale for introducing additional use cases and features
to the application.
• • For the purpose of this project, select only one additional feature to add to
the application that is not part of the requirements.
• • Once you have satisfied the business requirements, if you choose to add
other features to your design, clearly indicate which features are in scope and
which ones are not in scope.
•