Youtube

1. Content, Content, Content (Only 3 videos)

As tour professionals, we put a lot of work into creating a great experience. We
understand the “flow” of how a tour should work and aim to achieve that perfect
balance of information and fun that makes our travelers have a holiday to
remember. We need to carry those same design ideas into the videos we
produce. Think of the video as a story.

Does it have a beginning, middle and end?

Does someone watching your video find themselves engaged enough to watch it all
the way through?
In short, if engagement is key on YouTube, how engaging is the content you are
creating? Ask a target to watch your video and give you feedback.

2. Tell a story! ( Increase Video, 12 subscribers‧3 videos)

Creating a short video doesn’t mean you can forget about storytelling. I’ve seen 30
second TikTok videos that develop a narrative! We’re all used to emotion-based
marketing; think of so many brands producing commercials that tug at the
heartstrings and focus on a storyline instead of just showcasing their brands.
In a tour video, we are selling the idea of an unforgettable experience that should
make the viewer feel something.
Next, the video showed her journey: from her targets trying to convince her, to her
signing up, being scared about the waiver, getting to the top of the platform and
almost backing out at the last minute.
Finally, the video ended with her going down the zipline and crying when it was over,
not because she was scared, but because she accomplished something she never
thought she would do. I also was tearing up! I felt a connection and understanding to
what she went through. That is the kind of story that will get views and engagement
and encourage people to watch more of your content and even share it!

3. Include an Explained Video on your channel.

This is the main, highlighted video on your channel where you explain your brand,
your company philosophy, your product and everything in between. It can live on
both your YouTube channel and embedded on your website’s home page.

Think of it like a movie preview. The whole plot isn’t given away, but it entices you
to want to buy a theater ticket: how many times have you seen a promo trailer for a
movie and by the time the 2 minutes are done, you are saying to yourself, “I have to
see that!” Your explainer video should convey to the viewer what your business or
channel is about. The content can be a hodgepodge of all the things you do, but edited
in a quick, visually-appealing way. It’s the first glimpse someone has into your
company, so rather than being an exhaustive list of everything you do, it
should connect with your viewer’s emotions. If your goal of using YouTube is to
generate sales and interest, taking the time to put this together is well worth the effort.

Organize your channel videos. (only 12 subscribers 3 videos)

You’ll want any visitors to your channel to quickly understand what you’re about, and
find the content that’s right for them. That means your channel should be organized
and easy to navigate.
Which means: start by thinking about the purpose of your video before filming.
Create topics or categories, so people can easily find what they are looking for.

LinkedIn

The LinkedIn algorithm is constantly changing. So, it is essential that you understand
how to stay one step ahead.So, why are my post views so low? Assuming the actual
content is good then we need to be looking at the LinkedIn algorithm. There are many
possible reasons why your LinkedIn post isn’t getting engagement. Working with a
team of content writers, we have done 'trial & error' testing to understand how to
leverage the LinkedIn algorithm.

Here are the most common problems…

Your Network is too Small

Now, let me be clear that the size of your network is not directly correlated to the
reach of your content but it is a contributing factor that I see commonly on LinkedIn.
Your content will go first to your 1st-degree connections then it will work into their
network who are your 2nd-degree connections. So, a small network means less
opportunity for the content to reach beyond your 1st-degree connections.
And if your 1st-degree connections are not interacting with your content then this will
only compound the issue of low engagement.
Tagging People or Companies Who Don’t Engage (No Post)

Tagging a well-known person on LinkedIn or a high-profile company in a LinkedIn

post won’t necessarily work to your advantage.
As with any social media platform, LinkedIn is concerned about maintaining a certain
level of quality. So, it hinders users who are spamming others by tagging them into
posts.
In fact, if a tagged person does not engage with your post then the algorithm won’t
promote, again compounding the issue of low engagement.

Hashtags: Too Little and Too Much (No Post)

Yes, you should be using Hashtags in your LinkedIn posts!
However, you only need three hashtags per post. Yes, I said only three! The LinkedIn
algorithm will only index the first three hashtags mentioned in your post.
The best way to explain hashtags on LinkedIn is to think of them as if they were
labels on a conversation. Which conversations do you want to be a part of? Obviously,
the conversations that your ideal client and competitors are having.
Each hashtag has its own conversation feed on LinkedIn. People follow these
conversation feeds and often use them for research purposes. So, pick the hashtags
that position you well on LinkedIn to be seen by the right people.
Avoid putting in multiple hashtags on LinkedIn. On LinkedIn, this has the perception
of you being desperate for engagement and undermines your credibility.

PDF Slides ( Whole Year Story)

Dwell-time is your best targets. Any content that gets people to stay on your post
longer will benefit the reach of the post. This is why a PDF slide deck works very
well.
A basic PDF slide deck of 5, 6 or 7 pages will engage most LinkedIn users for 15-20
seconds. Now, that does not sound like a lot of time but compare that to the average
LinkedIn user spending just 10-12 seconds on a LinkedIn post.
Those extra few seconds sets your post above the average on LinkedIn and this is
noted by the algorithm. Dwell-time is interpreted by the algorithm as engagement
value. The longer they dwell the further your post reaches on the platform.
So, think about converting blogs or stats into PDF slide decks to be posted on
LinkedIn.

Video Content ( With Success Story)

When LinkedIn introduced LinkedIn Stories the algorithm changed and pushed video
content to Stories, not general posting. After 12 months LinkedIn removed Stories but
the algorithm was not updated, so video continued to perform poorly.
But the times are changing… recently video content engagement has hugely improved.
Recent trials have seen engagement grow from a mere few hundred views to a few
thousand views.
Video content that is engaging and informative works very well (don’t post funny cat
videos!).
So, if you are feeling brave and willing to get in front of the camera then use video
content once a week.

More Educational Posts

No LinkedIn user wants to read sales pitches all day long. So make sure you post
content is educational and entertaining from time to time .
Those who are interested in you, your company and your products & services will
find this type of content engaging.
As long as you make sure that your LinkedIn post is informative, interesting or
entertaining (or all three), it will increase your chances of getting the LinkedIn
algorithm to work for you.

Other ways to Boost a Post on LinkedIn

 Post regularly! I recommend once every work day and occasional posts on a
weekend
 Use a post scheduling tool like Hootsuite or Sprout Social
 Grow your network by sending 100 targetted connection requests per week
 Use a LinkedIn hashtag analytics tool to find the trends
 Leverage the algorithm by getting 10 likes & comments within the first hour
 Reply to comments on your posts
 Engage with the content of your ideal clients

Facebook

You are posting on wrong day and time – You should time your posts according to
your audience’s (fans/targets) most active time on social media. If you are posting
your messages when majority of your audience is not active then you are not
achieving the maximum benefit from your posts. Below is an infograph that is based
on analysis conducted by Bridge.com, which provides general information about the
best time for Facebook posts.
However, rather than blindly accepting these suggestions, you should use your own
data to figure out the best day and time to posts. There are several tools that will allow
you to see when your audience is most active.
For example, simply Measured provides you stats such as “Top Day For Comments”
and “Top Time For Comments”.
You are posting too many or too few posts – As shown by the Track Social (image
below), the more you post in a day the lower is the engagement. According
to SocialBakers.com, if you post fewer then 2 posts a week, you will not engage your
audience enough and you will lose engagement. If you post more then 2 per day (as a
brand) you also will typically lose engagement. That means the ideal number is
between 5 – 10 posts per week as a brand, and as a media company, this is typically
4 – 10× higher, as news are information people engage with all day long. However,
you should not just rely on industry data, instead try to look at your own data to figure
out the best frequency for your posts.
This post had just 3 likes even tough the page has 981 fans. Why is that? Likely
because there is nothing for fans to get engaged with?

You are targeting the wrong people – As you decide to promote your post by using
paid ads on Facebook, you might be trying to maximize reach (within you budget)
and in doing so might be reaching people who are not likely interested in your
brand/product/post. In this case the impressions of your paid post are increasing but
you are not getting any clicks/like/comments/share.
Your content looks too much like an “Ad” – You are pushing ads for your brand and
products and your posts look too much like advertisements. People are ad blind,
according to Techcrunch article, 6 in 10 people totally ignore the ads. Do not just
push ads, follow tip on this page and make people engage with your post

Questions/Comments?
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Educational Consultant ( Describe your targets and goals)
Tell More: ( With Datasets)

Comparison between pages (111 likes) post vs story post from other ( 10 likes): use your
strengths

You are not using video – Photos used to be the king of engagement on Facebook,
now pretty much everybody is using them. According to analysis done by
Quaintly, videos generate more engagement followed by photos.