KPI’s

for

Telecom Industry

#DailyDoseOfPowerBI
Average Revenue per User

Measures the average revenue earned

by the telecom operator per user.

It is calculated by dividing the total

revenue by the total number of
subscribers.
 Churn Rate

Measures the percentage of subscribers

who terminate their services with the
operator over a period of time.

It is calculated by dividing the number

of subscribers who leave by the total
number of subscribers.
Average Revenue per Minute

Measures the revenue earned per

minute of voice call made by the
subscribers.

It is calculated by dividing the total

revenue from voice calls by the total
number of minutes of voice calls.
Average Revenue per Megabyte

Measures the revenue earned per

megabyte of data consumed by the
subscribers.

It is calculated by dividing the total

revenue from data services by the
total amount of data consumed.
Customer Acquisition Cost

Measures the cost incurred by the

operator to acquire a new customer.

It is calculated by dividing the total

cost of sales and marketing by the
number of new customers acquired.
 Network Availability

Measures the percentage of time that

the telecom network is available for
use by subscribers.

It is calculated by dividing the total

time the network is available by the
total time in a period.
Customer Satisfaction Score

Measures the satisfaction level of the

customers with the services provided
by the operator.

It is typically measured through

surveys and feedback forms
Average Speed of Answer

Measures the average time taken by

the operator to answer a customer call.

It is calculated by dividing the total

time taken to answer calls by the total
number of calls.
Average Resolution Time

Measures the average time taken by

the operator to resolve customer issues
or complaints.

It is calculated by dividing the total

time taken to resolve issues by the total
number of issues.
 Market Share
Measures the percentage of the total
market share held by the telecom
operator in a specific region or market.

It is calculated by dividing the total

number of subscribers of the operator
by the total number of subscribers in
the market.
Thank You…