2015 NIGERIA POULTRY BUSINESS PLAN

FOR LAYERS AND

BROILERS/FEASIBILITY STUDY
Our Business plan covers
FARM MANAGEMENT,DAY OLD CHICKS,BROODING
,FEEDING,HOUSING,FEEDERS,LIGHTING,DRINKERS ,LITTER,VACCINATION, FUMIGATION AND
SPRAYING,MANPOWER REQUIREMENTS,FARM EQUIPMENT,LAND &
BUILDING,RECOMMENDED MODE FOR ACQUIRING LAND,SUITABLE LOCATIONS
,INFRASTRUCTURE REQUIREMENT

Though many successful companies have been started without the benefit of a formal business plan,
it can be an essential factor in the birth and growth of your company. Our business plan will help
you obtain financing, arrange strategic alliances, attract key employees, and boost your confidence.
Our business plan sells your company to the world and gives you direction as the world answers
back.

From the table of contents to the financial tables, Our business plan covers a lot of ground. How can
you make your executive summary stand out? How much detail is appropriate when outlining your
marketing strategy? What is the best way to present the financial projections? Here are best
resources to help you create each part of your business plan

Our 2015 Poultry farming Business Plan is full of help and industry secrets to make sure
your Poultry Farming Business succeeds.

So what is different about our Poultry farming Business Plan?

A comprehensive business plan that includes marketing and finances can help determine the
feasibility of a value-added enterprise. Developing your business and marketing plan helps you
define your business, creates a road map to operate the business, sets the goals you will aim for, and
satisfies outsiders’. The basics of a business plan include the following.

What? Describe your product or service.

Why? Describe the need for your product or service.
Who? Describe the customer.
When? Draw a timeline and list all the tasks that need to be accomplished.
Where? Describe the location of your business.

Building a Sustainable Business: a Guide to Developing a Poultry Business Plan for Farms and Rural
Businesses helps alternative and sustainable agriculture entrepreneurs develop profitable
enterprises. Sample worksheets illustrate how real farm families set goals, researched processing
alternatives, determined potential markets, and evaluated financing options.

Going into poultry production for the purpose of egg production means you intend to raise laying
hen. They could be from Day-old-chicks (DOC), or stock as Point-of-Lay(POL) birds. Layers can be
reared on Deep litter system or Battery Cage system. Caged birds need more capital but the merits
include; easy of management, cleaner eggs, safety from breakages, minimal feed wastage, reduced
water contamination and maximized space. A unit of cage from my company with the capacity of 120
birds cost N90, 000. Beginners with limited resources could start with deep litter system. It is
affordable, litter material are readily available. The major requirements are conducive housing and
more intense management of the water, feed and litters. The roof in all cases should be heat
repealing, made from asbestos, thatch etc. Vent, created to let out heat, wall should be less than two
feet high, ‘curtain’ from sacks or tarpaulin provided to prevent entrance of rain water to prevent
incidences of coccidiosis and other enteric diseases. Beginners should minimise the cost of poultry
house construction and utilise local materials as equipments so that the limited resources could be
channel into productive running cost such as DOC or POL and feed.
Beginners could start with POL, these are birds in their fourteen to twenty weeks of Age,(birds often
start dropping their first egg from 22weeks to 24weeks of age). Advantage of acquiring Point Of Lay
birds is the reduced risk. Prices of POL at press time ranges from N750 to N950/bird. In budgeting
for feeding, a bag cost about N2,200 today and 4bags could feed 1000birds per days. Let me open
your understanding to how profitable egg production could be under proper
1000 layers Will produce 28 creates daily Feed consumption The aim should be a daily consumption
of 120g feed per hen a day.

120kg of feed daily= 4bags @N2, 200= N8, 800 to produce 28 creates daily
28 creates x N500 per crate = N14, 000 profit – N8, 800 daily feed consumption =N5, 200
54 to 72weeks of lay, the spent layers would be sold for nearly the equivalent amount with which the
POL is purchased. You can see that egg production is terrifically profiting.

Before setting up a project, one should have details on the following:

Land: Adequate land to house poultry structures and for carrying out various farm operations.
Water: Adequate clean water is needed for consumption and cleaning within the poultry project. So
it is imperative to identify a reliable source of portable water.
Skills and experience: Basic training and experience in poultry management is essential for running
a poultry enterprise.
Capital: A source of potential funding for acquiring inputs and equipment needed to run the project.
Requirements and policies of financial institutions ought to be known prior to loan acquisition.

MANAGEMENT PRACTICES
In egg production, the aim is to produce as many table eggs as possible over the laying life of the
hen. The success or downfall of egg production is determined by the management practices used.

Labour
The manager should be experienced and have basic training in poultry management. A poultry house
which accommodates 1000 and 2000 hens will require 1 and 2 poultry attendants respectively.
Casual labourers will be required during cleaning and restocking.

Production systems
There are two main production systems in Nigeria. That is laying cage and deep litter systems.
a) Laying cage system Here hens are kept throughout their productive life time in cages. However,
this system requires high capital investment. As such, they are strictly commendable for use by
commercial egg producers. The stocking density depends on the hen’s body size and weight. It is 3
to 5 hens per cubicle. That is, the heavier the hens the fewer they would be per cubicle. In a laying
cage system, hens do not have contact with droppings which reduces infections. Feeding, providing
water, egg collection, removal of litter and cleaning are easier for the poultry attendants to perform.

b) Deep litter system

Here hens are confined in a house with floor space of 8 to 10 birds/m2 to ensure free movement. The
floor should be covered with a 5cm to 10cm deep litter of grain husks (maize or rice), straw, wood
shavings or a similarly absorbent (but non-toxic) materials. Wood shavings are highly recommended
for use since birds cannot eat them. Litter provide from the droppings. It also helps to prevent
damage to the birds’ legs due to slippery surfaces. Usually old litter is renewed when replacement
stock arrives. It is advisable not to re-use old litter. After old litter has been removed out of the
house, the floor should be cleaned and disinfected.

This guideline will focus on the laying cage system.

Laying period
Egg producers buy chicks at point of lay, which is between seventeen (17) to eighteen (18) weeks
old. At this age, few hens will start laying eggs immediately.
However, at around the 21st week, majority of the hens will start laying eggs through to 44 weeks
(11months) old after which the flock will be replaced. Should egg-laying start when hens or pullets
are too fat or before they are fully physically and sexually mature at 20 weeks or five (5) months of
age, the overall performance during the laying period will be affected resulting in fewer eggs
produced.

Health and common diseases

Disease prevalence varies from one area to the other. The problems that may trigger disease
conditions are direct sunlight on egg trays or nests, poor ventilated houses and very high
temperatures in and outside the poultry house, which may weaken egg shells resulting in poor egg
quality.

Mortality
Under good management, mortality will range between 5 to10%.

Records management
Relative to records management, each project should have a record book on which information on
the number of stocked live birds, slaughtered and deaths are recorded. Record keeping helps the
farmer to budget accurately and make informed decisions about the project.
The following records should be adequately kept.
– All feeds consumed and purchased
– Number of hens purchased
– Deaths and causes
– Vaccination and other veterinary requisites expenses
– Labour and other variable costs
– Number of eggs collected daily
– Number of eggs sold and used for home consumption
– Number of eggs damaged and
– Water and feed intake daily. It should be noted that water and feed consumption records are
excellent indicators of flock health
MARKETING ISSUES
Market survey
A proper market survey is essential as that will enable the farmer to identify the current and
emerging markets where eggs can be sold at a higher price.

Marketing
Marketing activities include among others grading, quality, promotions, packaging and value
adding. These activities are essential as they will lead to selling large volumes of products as quickly
as possible resulting in the farmer making a lot of profit.

Grading: Eggs should be graded by size and labelled according to weight. During selection and
grading, care must be applied to ensure that weight is uniform to avoid disqualification.
Recommended egg sizes

FINANCIAL ANALYSIS PROFIT PROJECTION FOR 4,000 LAYERS

TABLE OF CONTENTS

CHAPTER 1 EXECUTIVE SUMMARY

OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE TARGET MARKET
THE COMPETITION
THE COMPETITIVE STRATEGIES
THE MANAGEMENT TEAM
THE FINANCIAL PLAN
PURPOSE OF THE BUSINESS PLAN

CHAPTER 2 PROJECT SUMMARY

PROJECT NAME
PROJECT LOCATION
PROJECT SPONSOR
PROJECT GOALS AND PURPOSE
PROJECT SCOPE

CHAPTER 3 INDUSTRY ANALYSIS

INDUSTRY OVERVIEW
INDUSTRY SIZE
GROWTH RATE
GROWTH POTENTIAL
PLAYERS IN THE INDUSTRY
SUPPLY CHAIN MAP

CHAPTER 4 MARKET ANALYSIS

POULTRY FARM MARKET ANALYSIS SUMMARY
DISTRIBUTION PATTERNS
MARKETING FRACTIONS
SEGMENT ATTRACTIVENESS
PROPOSED TARGET MARKET
DIRECT COMPETITION
INDIRECT COMPETITION
THREAT FROM NEW ENTRANTS
THREAT FROM CUSTOMERS
THREAT FROM SUPPLIERS
INTENSITY OF RIVALRY

CHAPTER 5 INTERNAL ENVIRONMENT ANALYSIS

SHARED VALUES AND PRINCIPLES
UNDERSTANDING OF THE STRATEGIC PLANNING PROCESS
ORGANISATIONAL STRUCTURE
LEADERSHIP STYLE
STAFF REQUIREMENTS
SKILLS AND COMPETENCIES
SYSTEMS

CHAPTER 6 SWOT ANALYSIS

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

CHAPTER 7 STRATEGIC INTENT

VISION
MISSION
VALUES AND PRINCIPLES

CHAPTER 8 PROJECT STRATEGIES

LONG TERM STRATEGIES
MEDIUM TERM STRATEGIES
SHORT TERM STRATEGIES
FINANCIAL STRATEGIES
MARKETING STRATEGIES
OPERATIONAL STRATEGIES
HUMAN RESOURCE STRATEGIES

CHAPTER 9 IMPLEMENTATION PLAN

ORGANISATIONAL STRUCTURE
MANPOWER REQUIREMENTS
MANPOWER PLAN
MAN POWER BUDGET
ROLES AND RESPONSIBILITIES

CHAPTER 10 TECHNICAL AND OPERATIONAL PLAN

RAW MATERIAL REQUIREMENTS
MACHINERY AND EQUIPMENT REQUIREMENTS
LAYOUT OF THE BUSINESS PREMISES
GROWTH MANAGEMENT AND QUALITY ASSURANCE
DISEASE CONTROL AND PREVENTION
EGG PRODUCTION PROCESS

CHAPTER 11 MARKETING PLAN

PRODUCT
PRICING
PACKAGING
LOCATION OF THE PROJECT

CHAPTER 12 KEY FINANCIAL MANAGEMENT CONTROLS

BOOKEEPING AND FINANCIAL ADMINISTRATION REQUIREMENTS
IMPORTANCE OF BOOKKEEPING AND FINANCIAL ADMINISTRATION
COMPUTERISED BOOKEEPING AND FINANCE SYSTEM

CHAPTER 12 PROJECTED FINANCIAL STATEMENTS

ASSUMPTIONS
APPLICATION OF FUNDS
OPERATING AND MAINTENANCE COSTS
DAILY EEG/FEED/DRUGS COMPUTATION ANALYSIS FROM POINT OF LAY (POL) FOR 12
MONTHS
INCOME STATEMENT PROJECTIONS
PROJECTED PROFIT AND LOSS FOR 4,000 BIRDS IN 52WEEKS
MARKET INFORMATION
MORTALITY LOSSES
THREATS

PROFIT PROJECTION FOR 4,000 LAYING BIRDS

PROFIT PROJECTION FOR 10,000 BROILERS
+
……..POULTRY FARMING EGG PRODUCTION MANAGEMENT
……..BROILER MANAGEMENT GUIDE
+
BROILER STARTER FORMULA
BROILER GROWER FORMULA
PULLET GROWER FORMULA
LAYING BIRD FEED FORMULA
LAYER CONCENTRATE FORMULA
BROILER CONCENTRATE FORMULA

Our ebook can help you establish the clear vision and goals you will need to guide your new
agricultural venture. It will help you identify and assess personal motivations, business and farming
skills, and available resources. It will help you clarify values. The goal of Our ebook is to help you
decide whether starting an agricultural business is right for you, and-based on that decision-to help
you plan practical next steps.
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