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TABLEO FCONTENTS

1 - INTRODUCTION TO STRATEGY &STRATEGIC MANAGEMEN*


WHAT SI STRATEGY?
ELEMENTS OF STRATEGIC MANagement PROcESS.
2- SCANNING THE ENVIRONMENT..
3-
4-
BUSINESS STRATEGY
CORPORATE STRATEGY.....
FUNCTIONAL STRATEGY & STRATEGICCHOICE
STRATEGY IMPLEMENTATION.......
ORGANIZING FOR ACTION..... STAFFING AND DIRECTING
_27 .32
....38
..38 .42
. . .4 7
.....50
. 5 0 .51 .54 ..57
. . . . . .611 6 1
ENVIRONMENTAL SCANNING & INDUSTRY INTERNAL ENVIRONMENTAL SCANNING.
STRATEGY FORMULATION.
ANALYSIS
5 - STRATEGIC EVALUATION& CONTROL MEASURING PERFORMANCE..
6 - STRATEGY MAKING IN TIMES OF CHANGE .....
STRATEGIES FOR COMPETING NI INTERNATIONAL MARKETS. STRATEGIC ISSUES NI
MANAGING TECHNOLOGY & INNOVATION. BLUE OCEAN StRaTEGY
DESIGN THINKING...
7 - CORPORATE GOVERNANCE ........ CORPORATE GOVERNANCE & SOCIAL RESPONSIBI
BusinessPolicy
* 47

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