October 2030

FEATURES OF AN
EFFECTIVE
COMMUNICATION
Presented by: Imperial, Juan Miguel
11-Maxwell
 What are the
features of an affetive
communication?
In their pioneer book Effective Public Relations, Professors Broom,
Cutlip, and Center list the 7 Cs of Effective Communication. This list is
widely used today, especially in public relations and advertising.
1.Completeness
In a complete message, the
audience has everything they need
to be informed, and if applicable,
take action. Does your message
include a call to action so that your
audience clearly knows what you
want them to do? Have you
included all relevant information,
like contact names, dates, times,
locations, and so on?
2.Conciseness
When you're concise in your
communication, you stick to the
point and keep it brief. Your
audience doesn't want to listen or
to read six sentences when you
could communicate your message in
two to three. Are there any
adjectives or filler words that you
can delete? You can often
eliminate words like for instance,
you see? Definitely. Kind of, literally,
basically, or I mean... Are there any
unnecessary sentences? Have you
repeated the point several times in
different ways?
3.Consideration
To be effective, the speaker should
always consider relevant
information about his/her receiver
such as mood, background, race,
preference, education, status,
needs, among others. By doing so,
he/she can easily build rapport with
the audience.
4.Concreteness
Concreteness When your
message is concrete, then your
audience has a clear picture of
what you're telling them. There
are details, but not too many,
and vivid facts, and there's
laser-like focus. Your message
is solid.
 5.Courtesy 6.Clearness

Clearness in communication
The speaker shows courtesy in
implies the use of simple and
communication by respecting the
specific words to express ideas.
culture, values, and beliefs of his/
It is also achieved when the
her receivers. Being courteous all
speaker focuses only on a single
the time creates a positive impact
objective in his/her speech so
on the audience.
as not to confuse the audience.
 7.Correctness

Correctness in grammar
eliminates negative impact on
the audience and increases the
credibility and effectiveness of
the message.
Why is effective
communication
essential?
Effective communication can play an
important role in nurturing positive work
experiences for you and for other
people. The following is what makes
effective communication essential:

1. Building trust
Effective communication fosters
trust with others.
2. Preventing
or resolving
problems
The ability to communicate
effectively plays a large role in
resolving conflicts and preventing
potential ones from arising.
 3. Providing
clarity and
direction
This involves finding constructive
ways to point out when something
isn’t working as well as providing
helpful feedback to get people
back on track.
4. Creates
better
relationships
Listening carefully and offering
quality feedback helps people to
feel heard and understood. This, in
turn, nurtures mutual respect.
 5. Improves 6. Promotes
productivity - team building
With effective
With effective communication, With improved communication, team
conflicts are resolved quickly, members will be better able to rely
people can better manage their on each other
workload and distractions are
minimized.
THANK
YOU!