Chapter 3 Purposive

CHAPTER 3: LOCAL AND GLOBAL COMMUNICATION IN
A MULTICULTURAL SETTING
Eng 3A - Purposive Communication
Archi 2C | 1st Semester | 2022
because the majority of

the population in high
INTRODUCTION
context cultures
◾ Communication is guided by typically have the same
culture and context. It is level of education, as
predicted by the type of culture well as a shared
dictated by its context. ethnicity, religion and
history.
CULTURE
◾ is manifested in our LOCAL COMMUNICATION
actions and affects how we tell ◾ is highly grounded on the
the world who we are and what cultural context. This context of
we believe in. It is the basis for communication reflects the
how we behave in a certain culture of people who are
communication context. creating their self-identity and
ex: community.
● laws, traditions ex:
(festivals or ● in your local language
celebrations), clothes, (mother tongue), or a
music, languages, foods, common language that
etc you speak within your
CONTEXT town.
◾ brings a better
understanding about culture in GLOBAL COMMUNICATION
general and our own culture. It ◾ has turned to be a
refers to anything that refers to modifying factor of local
the stimuli, environment, or communication. It attempts to
ambience surrounding an event bring changes that affect
(Edward T. Hall) communication conventions.
ex: ex:
● in a high context ● Global communication
culture, similarity is an can take various forms,
important including global
characteristic. This is advertisements, political
1
speeches, journalistic ex:

news stories, social ● the way by which people
media posts, press communicate with one
releases, books and another, build
traditional print relationships, and create
publications, and more. a sense of community.
INTERCULTURAL GRICE’S PRINCIPLE OF

COMMUNICATION
◾
COOPERATIVE
a discipline that focuses on CONVERSATION
how culture affects
communication. It is the ability HERBERT
to understand and value cultural PAUL GRICE
differences.
ex:
◾ was born
on March 13,
● if we are raised in a 1913
culture where males
speak while females are
◾ died on
August 28,
expected to remain 1988
silent, the context of
the communication
interaction governs 1. MAXIM OF RELATION
behavior, which in itself
is a representation of
◾ every interlocutor should be
relevant in a conversation,
culture. requiring them to respond based
on cultural and contextual
LANGUAGE
◾ is a component that is
requirements.
linked to intercultural 2. MAXIM OF QUANTITY

understanding. Enhancing oral
and written communication in
◾ every interlocutor should
observe a “fair-share-talk of
intercultural environments is a time.”
way to achieving intercultural
competence.
2
3. MAXIM OF QUALITY movements of the body

◾ the truth value of a communicate messages,
message should be held primary either in place of, or in
in a conversation. The accuracy conjunction with speech.
of the message should always be
upheld. It should not go beyond THE ABC’S OF
what is true nor deduced in its INTERCULTURAL
essence. COMMUNICATION
4. MAXIM OF MANNER
◾ the manner of saying a word
● Communication is
complex because of the
is more regarded than its cultural and contextual
content. factors embedded in it.
● It is also challenging
MODES OF due to the many ways in
COMMUNICATION which communication can
Words and gestures are used in a vary between cultures as
region or country to give meaning well as individuals plus
to certain ideas. Words are the requirements
primary in communication, but needed by an individual
gestures would even make a to satisfy the
meaningful communication. Below conversational
are the modes of communication conventions
in an intercultural communication. ● Although effective
communication is hard to
● LANGUAGE - Words, achieve because of
greetings and these considerations,
expressions that are good communication is
based on culture and attainable.
context ● Lewis (2008) provided
the following ABC’s of
● BODY LANGUAGE - is a intercultural
form of non-verbal communication.
communication in which
3
CULTURAL
COMMUNICATION
Differences in BARRIERS
communication style Sometimes, the goal of
should be acknowledged. communication is not achieved
Every person in a group due to communication barriers
has a particular
ACKNOWLEDGE brought by culture.
communication style
which gives her/his own
identity in communicating. BARRIERS - give difficulty in
Anticipating understanding people, whose
awareness on differences language is different, and
will increase awareness of
evidently challenge people who
uniqueness.
are trying to work harmoniously
Communication does not with others of a different
only uphold speaking and background.
listening but also requires
a holistic process that
includes verbal and
◾ LANGUAGE BARRIER
BI-LEVEL non-verbal channels. ▪️ It is evidently the primary
Non-verbal communication barrier of communication in
is critical in the second and foreign language
communication process contexts. Because of its
due to its cultural
complexity, communication
nuances. It may vary from
one culture to another. between people speaking
different languages is difficult.
◾ HOSTILE STEREOTYPES
If you are doubtful of
your understanding about
what is being
▪️ Stereotypes are
communicated, ask for
CLARIFY clarification. Devote a
generalizations or assumptions
little extra time to verify people make about the
understanding so that you characteristics of members of a
can save time and avoid group, based on an image about
frustration.
what people in that group are
like.
4
◾ BEHAVIOR DIFFERENCES
▪️Difference of behavior DEVELOPING WRITTEN
between different cultures can COMMUNICATION TO
cause misunderstandings. Every MULTICULTURAL
culture has its norm about what AUDIENCES
is regarded as appropriate
behavior. 1. Consider local styles.
◾ EMOTIONAL DISPLAY 2. Observe titles and status.

3. Use short sentences and
▪️ Different cultures have paragraphs.
varying regard on emotional 4. Avoid ambiguous expressions.
display. What is considered 5. Strive for clarity.
appropriate display of emotion in 6. Use correct grammar.
one culture may not be 7. Cite numbers carefully.
appropriate in another culture. 8. Accommodate the reader in
organization, tone, and style.
ENHANCING ORAL
COMMUNICATION IN AMBIGUOUS EXPRESSIONS
MULTICULTURAL SETTINGS
1. Learn foreign phrases.

◾ Idioms and figurative clichés
▪️This form of language uses
2. Use simple English. words and expressions with a
3. Speak slowly and enunciate meaning that is different from
clearly. the literal interpretation.
4. Observe eye messages. ex:
5. Encourage accurate feedback. ● beat the clock — to do
6. Check frequently for something before the
comprehension. deadline
7. Accept Blame. ● do the dirty work—to
8. Listen without interrupting. do the disagreeable,
9. Smile when appropriate. illegal, dishonest things
10. Follow up in writing.
5
● labor of love — a work ● Cover your ass.

that brings you great — Protect yourself from
pleasure possible criticism.
● go with the flow — to ● What you see is what
do what people do and you get. — There is
accept things as they nothing hidden.
are ● Okay — all right
● bend the law or bend situational examples:
the rules — to cheat a ● Tea - gossip, situation,
little bit without story, or news
breaking the law “Girl, what’s the tea?”
situational examples: ● AF - stands for "as
● getting cold feet - to f**k", used to emphasize
feel scared of something a statement
“He got cold feet on his “She’s cool AF”
wedding day”
● break a leg - goodluck ◾ Acronym
“I know you can do it! ▪️ It is formed from the initial
Break a leg!” letters of other words and
● it’s raining cats and pronounced as a word.
dogs - means raining ex:
heavily ● LAM — leave a message
● going bananas - going ● IMO — in my opinion
crazy ● AKA — also known as
● AWOL — absent without
◾ Slang leave
▪️ It is a shortcut or highly ● ASAP — as soon as
colloquial word that suggests possible
excessive informality and lack situational examples:
of appreciation in the workplace ● BRB- Be right back
setting ● NVM - nevermind
ex: ● Lol - Laugh out Loud
● gonna — going to ● IDK - I don’t know
● wanna — want to ● BTS - behind the scene
6
◾ Abbreviation ● end-user perspective

▪️ It is a short form of a — what the customer
lengthy expression. thinks about a product
ex: or service
● Acct – account ● cubicle farm — a
● recd – received section of the office
● w/o – without that contains worker’s
● fwd – forward cubicles
● ad – advertisement
situational examples:
● memo - memorandum
● vet. - veterenarian
● till - until
● etc. - et cetera
● cellphone - cellular
phone
◾ Jargon
▪️ It is a type of language that
is used in an occupation. Often,
words are meaningless outside a
certain context.
ex:
● bang for the buck — a
business jargon for
getting the most for
your money
● helicopter view — an
overview of a job or a
project
● desk job — a job that is
typically confined to
duties from a desk

Chapter 3 Purposive

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chapter 3 Purposive

Uploaded by

Copyright:

Available Formats

CHAPTER 3: LOCAL AND GLOBAL COMMUNICATION IN

because the majority of

speeches, journalistic ex:

INTERCULTURAL GRICE’S PRINCIPLE OF

linked to intercultural 2. MAXIM OF QUANTITY

3. MAXIM OF QUALITY movements of the body

◾ EMOTIONAL DISPLAY 2. Observe titles and status.

1. Learn foreign phrases.

● labor of love — a work ● Cover your ass.

◾ Abbreviation ● end-user perspective

You might also like