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71 AI tools that aren’t ChatGPT


71
I toos that
ren't Chat PT
Categorised based on your job.
List in the comments too.
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71 AI tools that aren’t ChatGPT


You are livin
under a roc to
deny AI is the
future of where
most ndustes
are oing.
 loe solving the
problem of
promptg ChatGPT.
t 8 mo n th s th i s ye a r
I’ve s pe n
learnin g p r om pt s . . .
ut...
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71 AI tools that aren’t ChatGPT


Not everyone as
+500 hours o learn
ow to pompt, and...
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71 AI tools that aren’t ChatGPT


Sometဣes you
need a screwdrier
for a screw.
Not a hamer that
you ell to be a
screwdver.
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71 AI tools that aren’t ChatGPT


So, after the last one,
and takg to my
clents even ore.
Here’s the updated
list of non-ChatGPT
tools o use.
I new s . I t
th e O p en A r
Also, w ith e s om e o t he
e gr ea t to s e
mig ht b o ls . . .
h atG P T to
non- C
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71 AI tools that aren’t ChatGPT


Shortlisted from the
insae +500k clics
opApps.a app
direcory.
hank yo u to
T A ul ock
Inge V o n
e d ata .
for th
e hae 71 toos
So I made a table of contents slide.
That's right, this carousel is so big I'm
giving you navigation.
Analytics + Data testing

Content Creation - Written

Content Creation - Audio/Video

Content Creation - Images

Customer Support

eCommerce

Email

PPC

PR

Sales

SEO

Social Media

Meetings
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


Analycs +
Dta test
When it comes to data most marketers
have a small panic attack.

You either don’t know the data, or


there is so much data the sheer
volume of it just crushes anyone else
who isn’t sitting in GA 24/7.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


It’s either so overwhelming you don’t
know, or it’s just straight overwhelming.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


AI can help with predictive models for
new campaigns, real time alerts for
trends and market shifts, and much
better cross platform tracking.

Not to mention A/B testing.

What if you had A/B/C/D/E/F/G/H.....


testing?

Oh, and reports. The reports can be so


gooooooood.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


Attention Insght
Like Hotjar but before you have data.
Really cool heatmap prediction SaaS.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


AWS Quicksight
Had a demo of this and was blown
away. Imagine ChatGPT but trained
on your internal data. Now you can
ask questions of the data. So cool.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


Polymer
All your data. One place. Searchable.
And insights?

I’ve loved using this over the last few


months.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


Scale.com
Just everything AI. Honestly,
everything you need to know about
using AI for better data insights.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


Julius
You have structured data?
Julius will help you visualise, build on
and perform advanced analytics on
it as a chatbot.

Saw this in action a few weeks back


and was blown away.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


MadKudu
Predictive user conversion. Great
recommendations as next actions
based on your current data. I’ve seen
teams use this for crazy PLG.
Analytics + Data testing

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71 AI tools that aren’t ChatGPT


VWO
A/B/C/D/E/F/G/H testing at scale.
Add to this one of the nicest
experiment pipeline dashboards I’ve
ever seen.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


Contet
Ceation
rien
My baby.

This is a hard one to put together due


to the amount of people looking to
“replace writers”.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


So, I’m going to give you the tools I’ve
seen work to make writers better.

To enable you to write.


Content Creation - Written

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71 AI tools that aren’t ChatGPT


e l e s s p l u g
enfed S ham
This one is mine. I’ve spent the last 9
months building this, AND the waitlist is
open now.

It’s the only way you’ll get 30% of for


life. FOREVER.

Oh, it’s the best AI writing tool out there.


Content Creation - Written

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71 AI tools that aren’t ChatGPT


By Automata
Smart content repurposing for
multiple channels. Great for seeding
ideas for content repurposing.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


Hemmingway
I use Hemmingway for pretty much
everything. Helps me keep things
short/sweet to the point.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


Grammaly
Not a huge fan, but I’d be remiss if I
didn’t say it wasn’t helpful at times.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


Wordtune +
Spices
A favourite from my clients.

Helpful for rewrites and adding


character to your copy.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


Lex.page
Great for content writing.

Hugely helpful when it comes to


wrapping up content or rewrites.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


byword_
Jake Ward’s wonder content maker.

You need 900 pages today?


Building out a glossary?
Byword has got you covered.
Content Creation - Written

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71 AI tools that aren’t ChatGPT


Pathfactory
Better insights into the content
journey users take.

Gives you a much better visual on


how people are moving throughout
the site.
Content Creation - Audio/Video

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71 AI tools that aren’t ChatGPT


ontent
Creaon
uio/Video
Since I did the first version of this 7
months ago, this category has grown
so much. So many huge new players
here and the tech has evolved so much.
Content Creation - Audio/Video

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71 AI tools that aren’t ChatGPT


Descript
Insane voice replication for anything
SOPs/screen recording/Podcasts.

I LOVE DESCRIPT.
Content Creation - Audio/Video

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71 AI tools that aren’t ChatGPT


Podcastle
AI powered podcast recording studio.

Uses AI to automatically cut out all


the silence and auto level.
Can record up to 10 people at once.
Content Creation - Audio/Video

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71 AI tools that aren’t ChatGPT


nVidia
So many cool things coming out of
Nvidia.

Real time audio cleaning.


Eye tracking to the camera.
Head tracking on video.
Content Creation - Audio/Video

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71 AI tools that aren’t ChatGPT


Murf
Audio synthesising.
This is weird. Can’t lie.
But, it’s super cool for things like
swipe video.
Content Creation - Images

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71 AI tools that aren’t ChatGPT


Conent
reation
maes
Images, artwork.
There’s a lot here to debate.

I use AI for my visuals on my posts.

I don’t use them for any sold materials.


Here are the main players
Content Creation - Images

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71 AI tools that aren’t ChatGPT


o d a y ’s c a r o us el .
w o r k i n g on t
Dall-E H er e I a m

Now in ChatGPT, so I guess I’m


cheating with this one.

But being able to chat about your


image has made things much easier.
Content Creation - Images

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71 AI tools that aren’t ChatGPT


MidJourney
Holy shit. MidJourney is amazing.

They’ve added so many new features


to it to help with content creation it’s
nuts.
Get you on there fast if you’re serious
about creating AI images.
Also, hi Drew
Content Creation - Images

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71 AI tools that aren’t ChatGPT


Img.UpScaler
AI image upscaling.

Sometimes your image is just too


small.

Here’s a great one for making them


bigger and crisper.
Content Creation - Images

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71 AI tools that aren’t ChatGPT


Canva
That’s right. Canva came out with
their new Magic Design this year
and it’s great.

From auto resizing work to


suggesting copy, it’s become a
staple for me in 2023.
Content Creation - Images

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71 AI tools that aren’t ChatGPT


Rapidely
Imagine a constant stream of
on-brand social content.

That’s how Rapidely works. Been


playing around with this on a project
and I really like it.
Customer Support

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71 AI tools that aren’t ChatGPT


Custoer
upport
Remember when chatbots were a
thing? And not they’re mostly just a
super expensive plugin.

Turns out we were putting them in the


wrong place.
Customer Support

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71 AI tools that aren’t ChatGPT


Move from home page to help page
and they make a lot more sense.

AI can be the chatbot, manage


conversations, or even be the AI voice
(this one is weird).
Customer Support

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71 AI tools that aren’t ChatGPT


Amazon Connect
AI powered support workflows and
forecasting when a real person
needs to step in.
Customer Support

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71 AI tools that aren’t ChatGPT


ada
Personalised customer support at
scale. Easy to integrate to most
CMS’s.
Customer Support

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71 AI tools that aren’t ChatGPT


Heyday
A conversational AI chatbot to help you
sell more with automated customer
service.

I have a client who swears by this for CS.


Customer Support

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71 AI tools that aren’t ChatGPT


LivePerson
What if it’s easier to move the
conversation to WhatsApp to help
the user?
Manage that one customer across
multiple platforms in one place.
Customer Support

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71 AI tools that aren’t ChatGPT


ZenDesk
They have an AI powered help desk
that’s pretty cool now.

Worth checking out.


eCommerce

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71 AI tools that aren’t ChatGPT


eComece
Because of the fast nature of
eCommerce AI is everywhere.

81% of online retailers already use AI to


boost holiday sales.
eCommerce

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71 AI tools that aren’t ChatGPT


ROI is so easily tied to bottomline AI in
eCommerce has grown and evolved at
lightning speeds.

From funnel optimisation to writing


listings based on user history,
forecasting and micro sales.
eCommerce

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71 AI tools that aren’t ChatGPT


Shopify
There are hundreds of amazing AI
powered apps for Shopify.

I'd recommend just crawling


through the appstore and seeing
what takes your fancy.
Dialogue is a favourite.
eCommerce

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71 AI tools that aren’t ChatGPT


Trellis
Focused on Amazon sellers. Trellis
does everything, from copy
suggestions to analytics.

You make better, profitable ads with


Trellis.
eCommerce

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71 AI tools that aren’t ChatGPT


Qubit
Smart listing personalisation to
create dynamic text per the user.
eCommerce

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71 AI tools that aren’t ChatGPT


Mona
AI virtual shopper. Providing
personalised shoppers at scale.
eCommerce

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71 AI tools that aren’t ChatGPT


Vizit
Image prediction for listings.
Experiment and optimise based on
conversions.
Email

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71 AI tools that aren’t ChatGPT


ma
Hyper-personalised emails, subject
lines and optimised send times? AI is
so strong in email it’s scary.
Email

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71 AI tools that aren’t ChatGPT


EmailBlaster
AI powered email clean up.

Gotta keep those lists sparkly.


Email

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71 AI tools that aren’t ChatGPT


Automizy
Predict your subject line
performance before you even send
the email.
Email

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71 AI tools that aren’t ChatGPT


MailerLite
A powerful AI writer and contextual
automations all rolled into one.

Nice to use too.


Email

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71 AI tools that aren’t ChatGPT


Persado
Great email templates and "word
tempertures" based on
buying intent.
Email

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71 AI tools that aren’t ChatGPT


Lavender
Write better sales emails with
indepth structure analytics as you
write.

Get your outbound emails on lock.


Email

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71 AI tools that aren’t ChatGPT


iageTech
AI guided expert advice on list
segmentation, reducing churn and
scaling send volumes
Email

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71 AI tools that aren’t ChatGPT


SeventhSence
Hubspot add on to optimise
send times
PPC

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71 AI tools that aren’t ChatGPT


PC
All modern advertising runs on AI. It
would be dumb to say otherwise.
Humans just can’t compete.
You still need humans to run the ads
though.
PPC

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71 AI tools that aren’t ChatGPT


Here’s how AI can help with that part -

Finding new audiences,


micro-targetting audiences,
creating ads for them,
adapting ads to audience preferences,
managing spend
running the campaigns,
etc
PPC

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71 AI tools that aren’t ChatGPT


AI Advertising
Predict ad performance and
changes at scale
PPC

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71 AI tools that aren’t ChatGPT


Celtra
Automatically create multivariate
creative to test across formats and
platforms
PPC

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71 AI tools that aren’t ChatGPT


Jasper
Used to create ad copy. Be careful
with it, learn to edit the outcome.
PPC

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71 AI tools that aren’t ChatGPT


Persado
Create customised text based in ads
based on audience history
PPC

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71 AI tools that aren’t ChatGPT


Pixis
Powerful ads optimisation algorithm
across campaigns and most
platforms.
PR

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71 AI tools that aren’t ChatGPT


P
PR is this crazy Wild West
like place to me so I had to ask around
for this one.

Got some great suggestions.

Most of this is to get people doing


what people do best, ask great
questions, report great stories.

Try and get the AI to do the legwork


part.
PR

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71 AI tools that aren’t ChatGPT


Beautiful.ai
Smart templates for better
presentations and data vis
PR

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71 AI tools that aren’t ChatGPT


BrandMark
AI logo generation and branding
assets. I’ve been playing around with
this for some 530 assets.
PR

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71 AI tools that aren’t ChatGPT


Brandwatch
Brandwatch is your go to social
listening tool.

Tracking, analysing and monitoring


how people talk about your brand.
PR

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71 AI tools that aren’t ChatGPT


Meltwater
Social listening, media monitoring
and so good for monitoring trends.

This is your trendjacking platform


btw
PR

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71 AI tools that aren’t ChatGPT


Cleanup.pictures
You need images fast for a PR blast?
But they require touching up?

No need to bother the design team


any more with this. Just throw it in,
make the changes and you’re good
to go.
Sales

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71 AI tools that aren’t ChatGPT


ales
AI for sales has come a long way since
basic software automations and
moving a list for you at the end of the
day.
Sales

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71 AI tools that aren’t ChatGPT


Hubspot
Hubspot have been adding a ton of
AI features to their platform.

I have one client who loves them,


and another who finds they get in
the way. Up to you to design if it’s
worth it.
Sales

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71 AI tools that aren’t ChatGPT


Gong
Gong have been at the forefront for
AI sales for a while now.

But, my favourite feature is the AI-


gen call highlights.

Finding out patterns across multiple


calls is huge.
Sales

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71 AI tools that aren’t ChatGPT


Outreach.io
Smart automation of outreach and
sales forecasting
Sales

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71 AI tools that aren’t ChatGPT


Getrev.ai
AI powered lookalike data for finding
new audiences.
Sales

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71 AI tools that aren’t ChatGPT


Apollo
Seems like I can’t get away from
Apollo.
One of the world’s most
comprehensive B2B databases. AND
it’s accurate.
SEO

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71 AI tools that aren’t ChatGPT


SEO
AI is coming to search. There’s no
denying that.

But, we can use AI to help with our


own efforts.

I’ve been doing it for years, because


manually trying to work out search
algorithms is insane.
SEO

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71 AI tools that aren’t ChatGPT


Keyword
Insights.ai
Smart clustering of keywords into
pillar and spoke topics.

Love this tool.


SEO

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71 AI tools that aren’t ChatGPT


Ahrefs
Ahrefs are finally getting in on the AI.

Their new AI keyword suggestion tool


has built out +20 content maps in the
last week for me alone.
SEO

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71 AI tools that aren’t ChatGPT


SurferSEO
What do you actually need to write to
rank.

Surfer has been in my quiver for


nearly 5 years at this point.
SEO

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71 AI tools that aren’t ChatGPT


BrightEdge
AI keyword research and search
intent signals? sign me up.
SEO

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71 AI tools that aren’t ChatGPT


WordLift
Been playing around with this one to
add schema to posts. Really like this.
Social Media

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71 AI tools that aren’t ChatGPT


Soci
And, last but not least, my social peeps.

AI is taking over our feeds, people


talking about it, people telling us for
8th time today that we’re using
ChatGPT wrong.

Here are some tools that I’ll never tell


you you’re using them wrong.

Pinky promise.
Social Media

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71 AI tools that aren’t ChatGPT


Sprinklr
Their AI powered social listening tool
is pretty cool. They have a free
version.
Social Media

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71 AI tools that aren’t ChatGPT


RadIntel.ai
expensive. To the point they removed
the pricing since the last carousel...

But, from what I’ve seen it’s pretty


nuts. Detailed customer personas.

Like scary detailed.


Social Media

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71 AI tools that aren’t ChatGPT


Trender.AI
AI powered trendspotting and deep
analytics around them.
Social Media

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71 AI tools that aren’t ChatGPT


Tribescaler
AI chatbot for social posts. Been
playing around with this.
Social Media

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71 AI tools that aren’t ChatGPT


Taplio
Scheduling of LinkedIn posts. Has an
AI post re-writer that good for
seeding content ideas.
Meetings

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71 AI tools that aren’t ChatGPT


Meens
A whole new section this time around.

Meetings have become such a huge


part of 2023, going into 2024 and the
tools are here to help with that.

I have a few favourites, and some from


teams I work with.
Meetings

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71 AI tools that aren’t ChatGPT


Seismic
Primarily a sales platform, and a
damn good one at that I hear.

I’ve seen their meetings dashboard


and it’s incredible.

If you’re on Seismic, would highly


recommend you check it out.
Meetings

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71 AI tools that aren’t ChatGPT


Sembly
I tried loads of meeting tools, and
Sembly was the one I ended up on.

Mostly because it gave me proper


insights and I can sync it with Coda.
Meetings

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71 AI tools that aren’t ChatGPT


Miro
I love Miro for whiteboarding stuff
during meetings.

It’s so easy to use.

And their AI implimentation is


actually so good. Would recommend.
Meetings

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71 AI tools that aren’t ChatGPT


Zoom
You know Zoom right?
I mean it’s 2023, you have to know
Zoom.

Well, they have an AI meeting tool


too.

It’s.... ok.
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71 AI tools that aren’t ChatGPT


Chad ain’t all that
Don't get me wrong. I'm excited about
ChatGPT, I’ve literally spent 8 months this year
using it to build my own AI SaaS.

But, I'm seeing so many people make nails out


of problems because they see Chad as this
crazy powerful hammer-shaped omni-tool.

Sometimes you need the tool that does the


exact job you need.
This is the part where I sell out.
Want more content marketing
content about content marketing?
Go sign up to the Penfriend
waitlist whilst it’s still
30% off for life.
Forever. Seriously.

Tm Hanson.

@tihanson

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