University of Cebu

College of Teacher Education

Sanciangko Street, Cebu City

xamination in HUM 102

Popular Culture)

Schedule:_____________Date:______________

Group Members: ________________________, ________________________,

________________________, ________________________,
________________________,________________________

Instruction. For your prelim exam, please be guided with the following:

1. Your examination will focus on the four key characteristics of popular culture. Activities
throughout this exam aim to provide you the opportunity to apply and consolidate your
understanding of each key characteristic. Such activities will assist you in activating, linking
and reconceptualizing your current personal experiences of popular cultures within the course
context of an academic investigation of popular culture.

2. Submission deadline: Monday , March 6 for MWF classes, March 7 for TThS classes
Format: long bondpaper, Times New Roman 12, margin 1”,
justified text

3. Please be prepared to share your relevant findings in class on the schedule as set above.

I. Activity: Follow the money

1.1 Select one popular culture that you are familiar with.
Singer: Travis Scott American Singer
1.2 Choose three products and try to trace their origins.
Nike Air Force 1 Low Travis Scott.
Nike Air Force 1 Low Travis Scott Cactus Jack.
Jordan 1 Retro Low OG SP Travis Scott.
ALL FOR NIKE PRODUCTS
1.2.1 source of manufacture
NIKE
1.2.2 date of manufacture
Nike Air Force 1 Low Travis Scott. November 16 2019
Nike Air Force 1 Low Travis Scott Cactus Jack. November 16 2019
Jordan 1 Retro Low OG SP Travis Scott. March 25 2023 (posted soon to released)
1.2.3 distributor
2. What organization or individual is profiting from the consumption of these
popular culture products?
Travis Scott’s Nike collaborations have become so enormously popular
that selling them is hazardous to stores. For his latest sneaker, a take on the
iconic Nike Dunk, Scott gave local skate shops first dibs on sales. This
would seem to be a golden opportunity: all of Scott’s collaborative shoes
attract a massive amount of attention and sell out instantly.
3. Who are the prospect buyers/customers?
All of Fans of travis scott
4. How are these products advertised?
Advertised by travis scott as a singer also by the NIKE shoes
 5. Is there any relationship between the advertiser and the manufacturer of
these products?
Collaboration and dealing between profit and popularity
6. Is there any public event, announcement, activity, and the like, which may
not have been directly promoting these products, but may have substantial
influence?
Television advertisement of travis scott modeling by itself in travis scott
and by nike
Social media platform posting by NIKE and Travis scott

II. Activity: Follow the brand

Choose a favorite international band or music artist. Use their own website, Wikipedia
page, or fan pages to trace their Her 2006 self-titled debut
spread from local to global. PresentFearless
album made her the first
your research
(2008)
Taylor Swift
either through a graphic organizer or a reflective writing.
female country singer to
write a U.S. platinum-
and Speak Now (2010),
explored country pop.
certified album.

She signed a songwriting The former's "Love Story"

deal with Sony/ATV Music and "You Belong with Me"
American singer- Publishing in 2004 and a were the first country songs
songwriter. recording contract to top the U.S. pop and all-
genre airplay charts,
with Big Machine
Records in 2005. respectively.

known for her genre- She experimented with rock

spanning discography;
artistic reinventions;
and songwriting, which
has received critical praise
and wide media coverage.
orn in West Reading,
Pennsylvania, Swift
moved to Nashville at
age 14
and electronic styles on Red (2012), which
featured her first Billboard Hot 100 number-
one song, "We Are Never Ever Getting Back
Together", and eschewed her country image
in her synth-pop album, 1989 (2014),
supported by chart-topping songs "Shake It
Off", "Blank Space", and "Bad Blood".

III. Activity: Follow the broad access

Reflect on how television shows are arranged and scheduled. How have time slots
influenced broad access? What are the factors for shows to gain better (prime) time
slots?
TV schedulers need to attract an audience at the beginning of the day, and keep then
watching right up to the end. This is achieved through a variety of different
techniques. airing trailers and teasers for shows later in the day, creating anticipation.

What days of the week are the most popular TV-watching days in the US? - Quora.
As far as primetime TV and the major networks (ABC, CBS, NBC, and Fox) are
concerned, Wednesday and Thursday from 7pm-10pm (Central time) seem to be the
prime time slots for their most popular shows.
IV. Activity: Popular culture time warp

Popular culture can define a generation. Choose ONE popular culture and create a
digital collage/ or a physical collage of that popular culture across the relevant time
periods outlined below. You need to have several images from each generation in
your collage. Annotate your collage with words and phrases that describe the values,
beliefs, and social trends that are evident in the popular culture across the different
generations.

1. Builders - born 1925-1945 4. Generation Y - born 1980-1994

2. Baby Boomers - born 1946-1964 5. Generation Z- born 1995-2010
3. Generation X - born 1965-1979

Examples that you can use:

Horror films
Jazz music
Disney cartoons
Racing cars
Bollywood

NOTE: Rubrics to follow

This is an adaptation from the Journal of the Society and Culture Association.
link: https://sca.nsw.edu.au/