Vertical

Video Ads
Set-up Guide
Step 1
Navigate to ads.twitter.com and
log into your Ads account.

Select “Create Campaign”.

Step 2
Select the “Video Views” campaign
objective.
Step 3
Add relevant campaign details.
Step 4
Add relevant ad group details, budget,
and campaign schedule.
Step 5
Choose the delivery that best fits your
campaign KPIs.

Note: Vertical Video Ads supports the

same bidding units and bidding types as
the legacy Video Ads.
Step 6
Make sure “Media Viewer” is selected in
Placements.

Note:
● Ad accounts with
CONSERVATIVE_BRAND_SAFETY_DEFAULT
_PLACEMENT ad roles will have Media
Viewers unchecked by default.
● Newly created Video Views campaigns will
have “Media Viewer” placement selected by
default if and only if the advertiser is not in the
CONSERVATIVE_BRAND_SAFETY_DEFAULT
_PLACEMENT role.
Step 7
Set up demographics of your target
audience.

Note: Vertical Video Ads support all

languages.
Step 8
Set up devices.

Note: Vertical Video Ads is available on

iOS only as of now. Please make sure
“iOS” is checked if you want to run
Vertical Video Ads in the Immersive Media
Viewer.
Step 9
Set up custom audience and targeting
features as you desire.
 Note: immersive viewer
preview will not be available
in the initial launch.

Step 10
Create or select your creative asset. Vertical
Video Ads support single media only.

☝TIP:
● If you wish to run campaign on
Immersive Media Viewer alone, the
best video aspect ratio would be 9:16
(vertical format).
● If you wish to run campaign on a mix
of Immersive Media Viewer and
Timeline etc., 1:1 videos (square If you see an error when uploading vertical video asset, this is due to an error in the ad group
creation, which will be fixed soon. Advertisers can create campaigns using vertical video assets by
format) may be the best for all first uploading the media to Media Studio and then creating the tweet in Tweet Composer.
placements without being cropped.
Step 11
Review your campaign details for
accuracy.

When ready, click “Launch campaign”.

Thank You