Technological Institute of the Philippines

938 Aurora Blvd. Cubao, Quezon City

GEE 003 - GENERAL EDUCATION ELECTIVE 3

Seatwork 1 Product and Market Segmentation

Name:

Program / Section: Instructor:

1. Product Illustration

2. What are your bright ideas that you can turn into a new innovation?

Description:

Eco-pavers and eco-bricks are sustainable construction materials that reduce waste and support
environmental sustainability. The following provide brief explanations for each:

Eco-bricks: Eco-bricks are plastic bottles that have been securely packed with non-biodegradable trash
such as plastics, foils, and wrappers. The resulting "bricks" may be used to build a variety of projects such
as walls, benches, and flower beds. Eco-bricks assist to decrease plastic waste by giving it a new use, and
they also lessen the demand for traditional construction materials such as bricks or cement.

Eco-pavers: Eco-pavers are pavements composed of recyclable materials such as plastic, glass, and
rubber. They work on landscaping and exterior construction projects such as roads, paths, and patios. Eco-
pavers decrease waste by recycling rubbish and give an ecologically friendly alternative to standard paving
materials such as concrete or asphalt.
Both eco-bricks and eco-pavers provide a variety of sustainability advantages, such as waste reduction,
resource conservation, and the encouragement of the use of renewable resources. They are also less
expensive in general than traditional construction materials and need less energy to produce, making them
a more cost-effective and ecologically responsible solution.

Design:

The visual attractiveness of eco-bricks and eco-pavers varies depending on their intended usage and the
materials utilized to make them. For each, here are some design considerations:

Eco-bricks:

Shape: Eco-bricks are typically cylindrical or rectangular in shape, but they can also be made in different
shapes depending on their intended use.

Size: Eco-bricks come in different sizes, depending on the size of the plastic bottle used and the amount of
waste materials packed inside

Compression: The waste materials inside eco-bricks need to be tightly compressed to ensure the strength
and stability of the final product. The compression process can be done manually or with specialized tools.

Labeling: Some eco-brick producers choose to label their products with information about the types of
waste materials inside, the weight of the finished product, and other relevant information.

Eco-pavers:

Size and shape: Eco-pavers come in a variety of sizes and shapes, ranging from small squares to large
rectangles or irregular shapes. They can be designed to fit together in different patterns or configurations.

Texture: Eco-pavers can be designed with different textures, such as smooth or rough surfaces, to create
different aesthetic effects or improve traction.

Color: The color of eco-pavers can vary depending on the materials used, but they can also be dyed or
painted to create custom colors or patterns.

Interlocking: Many eco-pavers are designed to interlock with each other, creating a stable and secure
surface that is less likely to shift or settle over time.

Features:

1. Eco-Bricks with Built-in Insulation: One eco-brick enhancement would be to include insulating
materials directly into the bricks. This might help to improve the energy efficiency of eco-brick
buildings, cutting heating and cooling costs.
 2. Self-Healing Eco-Pavers: Self-healing materials are a new area of research, and there may be
applications for this technology in eco-pavers. Eco-pavers, for example, with self-healing
capabilities, may cure cracks and other damage over time, reducing the need for costly repairs or
replacements.
3. Modular Eco-Brick Systems: Rather of using individual eco-bricks to build structures, a modular
strategy that allows for faster and easier construction might be developed. This might involve the
creation of interlocking eco-bricks that can be readily incorporated into walls and other structures.
4. Customizable Eco-Pavers: Customizable eco-pavers, which allow clients to create one-of-a-kind
designs and patterns for their landscaping projects, might be a game changer. Eco-pavers, for
example, may be customized in terms of color and style, allowing for more personalized outdoor
environments.
5. UV-Resistant Eco-Pavers: Some materials may fade or disintegrate over time as a result of the
sun's UV radiation. UV-resistant eco-pavers' look and lifetime can be improved, requiring less
frequent care.

Specification:

1. Improved Durability: One possible area for eco-brick and eco-paver advancement is the
development of stronger materials that can endure harsh weather and heavy use. Experimenting
with various materials or additives to improve strength and durability might be part of this.
2. Aesthetics: Although there is now a large variety of colors and designs for eco-bricks and eco-
pavers, aesthetically pleasing innovation is always appreciated. In order to produce distinctive and
aesthetically beautiful designs that would appeal to clients, business owners may experiment with
various materials, colors, and forms.
3. Standardization: Another area for innovation is standardizing the dimensions and shapes of eco-
bricks and eco-pavers to improve their availability and make them compatible with modern building
and landscaping practices.
4. New Applications: Despite its usage in a variety of building and landscaping projects, eco-bricks
and eco-pavers may have untapped potential for new applications. Eco-bricks, for example, might
be used as insulation or soundproofing material in buildings.
5. Technology Integration: Finally, chances to incorporate technology into eco-bricks and eco-
pavers may exist. Incorporating sensors or other smart technology, for example, might aid in
monitoring the structural integrity of eco-brick structures or tracking the operation of eco-pavers in
various weather situations.

Other factors:

In addition to branding and sustainability, eco-bricks and eco-pavers must also take into account the
following:

Durability: Both eco-bricks and eco-pavers need to be durable enough to endure the test of time and the
elements. Eco-pavers must be durable since they are exposed to foot traffic, rain, and other environmental
elements.
Availability of Materials: In order to make eco-bricks, plastic bottles are filled with non-biodegradable
waste, and eco-pavers are made from recycled plastic, glass, and rubber. In order to maintain production
and meet demand, it is essential to ensure a steady supply of these resources.

Safety: The use of eco-bricks and eco-pavers should protect the environment and human health. This
includes ensuring that neither the compounds used in their production nor the substances they produce over
time are toxic or dangerous.

Aesthetics: In addition to their sustainability, eco-bricks and eco-pavers are popular for their aesthetic
qualities. The materials should be visually appealing and able to integrate in with their surroundings,
whether in a garden or a construction project.

Cost: Cost is always an important factor for both manufacturers and consumers. Eco-bricks and eco-pavers
should be produced at a low cost and priced competitively so that they are affordable to a wide range of
consumers.

BRANDING

Branding is an important aspect of any product, including eco-bricks and eco-pavers. Here are some
potential branding strategies for these sustainable building materials:

Emphasize Sustainability: The environmental sustainability of eco-bricks and eco-pavers is an important

consideration. You might focus on language that highlights the eco-friendly benefits of your products, such
as decreasing waste or preserving resources, to differentiate your business.

Showcase Quality: Another possible branding technique is to highlight the high quality and durability of
your eco-bricks and eco-pavers. This might include emphasizing their endurance and strength, as well as
any certificates or medals they have achieved.

Offer Customization: Customers may construct unique designs and patterns with your eco-bricks and eco-
pavers if you provide customized alternatives. This might help your company stand out from the crowd and
appeal to clients who seek individualized outdoor settings.

Position as Cost-Effective:Eco-bricks and eco-pavers can be less expensive than standard building
materials. You may present your company as a more cheap and environmentally friendly solution to appeal
to budget-conscious shoppers.

Highlight Versatility: Eco-bricks and eco-pavers may be used in a variety of construction and landscaping
projects, including wall building and pathway construction. By stressing the diversity of your products, you
can position your brand as a versatile and adaptable solution for a wide range of applications.

PACKAGING and LABELING

Packaging and labeling are critical components of selling eco-bricks and eco-pavers. Here are some
packaging and labeling considerations for these products:
 Packaging:

● The packing material should be environmentally friendly and long-lasting. Avoid using plastic packaging
since it undermines the goal of minimizing plastic waste.
● The packaging should be strong and long-lasting in order to preserve the contents throughout transit and
storage.
● Consider using minimal packaging to save waste and environmental impact.
● Include usage and handling instructions to ensure that the items are utilized efficiently and safely.

Labeling:

● The label should be clear, concise, and easy to read.

● Include the product name, brand, and logo.
● Include information about the product's sustainability and environmental benefits, such as the amount of
plastic waste diverted from landfills and the product's durability and longevity.
● Include any relevant certifications or standards that the product adheres to, such as ASTM standards for
eco-pavers.
● Include contact information for the manufacturer or distributor for customer inquiries and support.

As a result, eco-brick and eco-paver packaging and labeling are crucial in the marketing and promotion of eco-bricks
and eco-pavers. Using sustainable packaging and clear labeling may help businesses communicate the sustainability
and environmental benefits of their products to customers, as well as promote a more ecologically responsible
approach to packaging and labeling.

MARKET SEGMENTATION

Market segmentation is the technique of dividing a market into smaller groups of customers that have similar
wants, characteristics, and habits. The following are some potential eco-brick and eco-paver market
segments:

Eco-bricks:

● Environmental enthusiasts: Individuals or organizations who prioritize environmental sustainability

and are looking for ways to reduce their plastic waste footprint.

● Construction companies: Builders and contractors who are seeking alternative and sustainable
building materials for their construction projects.

● Waste management companies: Companies specializing in waste management and recycling who
can benefit from the production and sale of eco-bricks

Eco-pavers:

● Homeowners: Homeowners who are interested in using sustainable and environmentally friendly
products in their home construction or renovation projects.
 ● Commercial builders and contractors: Companies and contractors who are looking for alternative
and sustainable paving materials for their commercial construction projects.

● Municipalities and government agencies: City councils and government agencies who are
interested in incorporating sustainable and environmentally friendly products in their infrastructure
development projects.

Current Trends in the Target Market:

Target Market data based on research:

(Demographics)
WHO?
DESCRIBES YOUR BEST CUSTOMERS
LIFE STAGE Young Office workers/ Small
Professionals business owners
Family Starters Married/ With or without
kids
INCOME LEVEL Occupation Working Class/
Professionals
Ownership Owns a car

(Geographics)
WHERE?
LOCATE SPECIFIC AREAS WHERE YOUR CUSTOMERS WILL COME FROM
MACRO Nationwide Luzon / Visayas/
Mindanao
By province / Key cities/ Urban
region districts
MICRO Within Suburban areas with
community high-street shopping
districts
Specific areas Areas with high foot
traffic, and shopping
centers or malls

(Psychographics)
WHY AND HOW?
DESCRIBE THE WAY YOUR CUSTOMERS MIGHT BUY YOUR PRODUCT
MOTIVATION Effort Time and energy
saved
Status Convenient
Pleasure Savings/
Supporting local
 businesses/
Environmental
consciousness
MANNER Frequency (how Regular
often) shopping trips/
Occasional visits
for special offers
and events
Quantity (how Not applicable
many)

Summary:

Eco-bricks are a form of building material made from plastic bottles that have been filled with non-biodegradable
waste. Eco-pavers are paving stones made of recyclable materials that allow water to pass through. Eco-bricks and
eco-pavers both promote sustainable building processes while reducing the environmental impact of typical building
materials. Businesses that employ the ERRC framework (Eliminate, Reduce, Raise, Create) can assist businesses in
developing distinctive eco-brick and eco-paver solutions. Eco-brick and eco-paver product design, branding, and
packaging should be congruent with the items' sustainability and environmental ideals. Certification and standards,
such as the eco-paver ASTM criteria, can be used to assess the quality and hardness of eco-bricks and eco-pavers.
Businesses that prioritize sustainable practices throughout the product lifecycle may be able to effectively
communicate the environmental advantages of their products and contribute to a more sustainable future.