Influencer

GlucoDr Campaign
on Tik Tok & Instagram

2023
Background

▪ Diabetes is a disease that can affect anyone, at any age due to unhealthy lifestyles.
▪ The International Diabetes Federation (IDF) estimates that the number of people with
diabetes in Indonesia will reach 28.57 million in 2045. This number is 47% higher than the
number of 19.47 million in 2021.
▪ Diabetes is becoming more common at a younger age in Indonesia due to an unhealthy
lifestyle. Indonesia population in 2022 will be 277 million people, with a composition of 14.9%
aged 25–34 years, 14.7% aged 35–44 years, and 12.7% aged 45–54 years. 9.0% were between the
ages of 55 and 64, and 6.8% were 65 and older
▪ GlucoDr wants to strengthen the campaign of early blood sugar control for young people in
social media activities.
▪ Manage KOL as a resource regarding diabetes campaigns, consumer awareness of diabetes
and product introductions that impact product sales in the market.
Strategy
Effectivity Contents Consumers Interaction Product Experiences

Create content that suits Consumers feel that they consumers find out more
the target market: are experiencing what is about the product
healthy life style, conveyed by KOL
hobbies, sex education, consumers try the
relationship product
consumers have the
KOLs who are desire to ask
competent to deliver consumers buy the
content product
content provides
Attractive and easy-to- benefits to consumers
understand consumers convey
visualizations product benefits and KOL
has a message that is consumers remember messages to other
easy to understand and the message delivered consumers around them (
provides more curiosity MOM / mouth to mouth )
Mechanism

Hard Selling
Soft Selling
Product features
Product information to consumers
How to use
Diabetes knowledge
Sales Promotion
Healthy life style Tips
Gimmick with Purchase
Prevention from Diabetes
Q&A with professional / KOLs
PIC : MMBU Ecommerce
PIC : Product Specialist
2 x live tik tok / week
2 videos / week
Key Opinion Leaders
Profile Concern with healthy life style
Having Diabetes Knowledge
Doctor / Professional Health
Content Healthy Life Knowledge
Diabetes Knowledge
Healthy Foods
Followers Profile Age > 30yo
Male & Female
Urban Area
SEC B – B+
Having concern with healthy life style
Numbers of followers KOLs Type C : 100K above
KOLs type B : > 500K above
Concept Soft selling and Product Presentation
Diabetes knowledge
Mechanism Bundling tik tok video with Instagram Feed
Type C KOL’S

Rate Card: Rp. 3.000.000 for 3 videos and bundling Instagram story
Type C KOL’S

Rate Card: Rp. 1.000.000 / 1 videos ( Rp. 3.000.000 for 4 videos )

Type C KOL’S
Key Opinion Leader – Instagram
dr.I Nyoman Adi Suparta
Dokter Penyakit Dalam
Head of Geriatric @rsdmangusada
Instagram @nyomansuparta97
Followers : 37K
IDR. 1 juta untuk postingan reels
foto IDR. 750k, keep di postingan 1 bulan.
IG story IDR. 250k keep di sorotan 1 bulan.
IG Live IDR. 2.5 juta
Type B KOL’S
Healthy Life Style Influencer Comedian Influencer