Exepedia

Coaching Model
Transforming leaders using Scrum

Exepedia
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 What is Exepedia?
v A Scrum based coaching model that Agile coaches can leverage during enterprise transformations while
coaching senior leaders, executives and managers.

v A series of group workshops and individual coaching sessions to help leaders co-create a shared
transformation vision and align to a collaborative execution plan.

v Several transformations failed because of lack of alignment amongst the top leadership and management.
Exepedia helps you achieve organizational alignment which is a key to transformation.

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 How the model originated?
The 2nd edition of Agile coaches retreat in India concluded in Feb 2017. While we were building the agenda, like
in any Agile coaching retreat, there were some interesting and unexplored topics suggested by the coaches who
collectively had several thousands of hours of Agile coaching and transformation experience.

Our team members (in their coaching lives) have been looking for a coaching model or guidance on how to
coach executives at senior levels within an organization that is undergoing Agile transformation. So, we
embarked on creating an Agile coaching model that would help coaches create alignment amongst executives
and senior leadership roles and named the model as Exepedia – Transforming leaders using Scrum.

Though the product created during the retreat was raw, it needed a lot of detailing. So, we spent several hours
post the retreat on refinement of the model and hence forth presenting here. There could be many
improvements in future based on feedback; and some level of customization based on your organization’s
context.

The coaching model was launched during the Scrum Alliance Global Scrum Gathering Singapore 2017, and ever
since in use by global customers.

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 About the model
Exepedia is a coaching model that Agile coaches can leverage during enterprise Agile transformations, especially
while coaching senior executives. The model consists of three main modules. Each module has few sub-modules
(or components) which are either workshops or questionnaires. The workshops can be conducted within a
group or one-on-one workshops based on the context. The questionnaires are a list of recommended questions
that the coach can ask to validate the purpose, and in some cases, will serve as awareness pointers to both the
coach and the leaders.

The workshops or questionnaires are not hard and fast rules, but can be customized based on:

• What the organization and the coach needs

• Where the enterprise stands in the ongoing Agile transformation journey.

When to use the model?

The model must be used after the organization’s leaders and teams decided to implement an Agile way of
working. If the organization is still thinking whether to go for Agile implementation, then this model should not
be used. It is suggested to implement this model, after the decision to implement Agile.

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 Know

Exepedia
consists of Believe

3 Main Modules

Achieve

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 The Model at a glance

Know Believe Achieve

CYOD PBM UM
Create Common Understanding Awareness of Practices & Benefits Unlearn and Relearn
Group Workshop Group Workshop Group Workshop

KIA CoP CM
Understand individual Vision Understand Commitment Transform Culture
One-on-One Discussions One-on-One Discussions Group Workshop

ACRONYMS

BeWise CYOD
KIA
Create Your Own Definition
Know It All RM
PBM Practice-Benefit Mapping
Consolidate Findings, Announce CoP
UM
Committed or Pushed
Unlearn Mantra
Measure Benefits
Group Workshop CM Culture Mantra Group Workshop
RM Realization Mantra

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 Know Know

This is the first module where the executives (and/or senior leaders) are taken through workshops and
questionnaire sessions to understand what is their definition of Agile, and why they want to be Agile.

This consists of three sub-modules:

§ CYOD – Create Your Own Definition

This is a group workshop facilitating leaders to create one common vision for the organization's (or the
business unit’s) Agile transformation.
§ KIA – Know It All
This is a one-on-one workshop that is questionnaire based. This is another way of getting the executives’
buy-in and helpful for the coach to learn the purpose and objectives of the transformation by facilitating
leaders and next-level leadership to align and refine on the common vision & goals.
§ BeWise
This is again a group workshop. To consolidate the findings from CYOD and KIA. If required, revisit the
vision, prioritize the ‘Why’ and then announce to the teams.

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 Believe Believe

The executives discover on what Agile practices would give the organizations what kind of benefits. Also this
provides the coach a discovery session to determine whether the executives are committed to the
transformation or merely pushed into it.

This consists of two sub-modules:

§ PBM – Practice-Benefit Mapping

This is a workshop to list the Agile practices and the benefits that the organization can get from the Agile
transformation. Create a mapping between the practices and the benefits to align with ‘Why’.
§ CoP – Committed or Pushed
This is a questionnaire based workshop, to understand whether the executives are committed or just
involved (pushed into the transformation initiative), the latter will call for additional introspection.

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 Sample Questions in CoP
Category: Willingness Are you willing to invest your time ?
Are you willing to disrupt the status quo?

Are you willing to deliver difficult messages to your team whenever things need to be
brought back on track?
Are you willing to take back problems to senior management, and help quick resolution?

Category: Awareness Is your business team onboarded?

Can you join Sprint Reviews and provide feedback?
What are you measuring today?
What does improvement means to the organization?

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 Achieve Achieve

This is an ongoing phase where the transformation is in progress and recommends a behaviour to be exhibited
by the executives for the organization to be successful and to reap the benefits of being Agile. Also helps to
measure the benefits.

This consists of three sub-modules:

§ UM – Unlearn Mantra
These are categories of practices (or secrets of success) that the senior executives are recommended to
unlearn and re-learn to embark on the Agile journey.
§ CM – Culture Mantra
These are practices that the executives need to imbibe in their own way of working and promote to the
next levels in the organization.
§ RM – Realization Mantra
These are metrics useful to track the effectiveness(success) of the transformation and map to benefits.

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 Sample – Culture Mantra
From Rigid Mindset To Open Mindset

From Questioning To Asking Questions

From Command & Control To Servant Leadership

From Individual Rewards To Team Rewards

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 Case Study – CYOD Workshop

Conducted during
Scrum alliance
Global Scrum Gathering
Singapore - 2017

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 Sample Workshop(actual images) - CYOD
WHY WHAT
Facilitate to create word clouds Leaders to create word clouds
of ‘Why’ they are embracing of ‘What’ Agile means to them.
Agile. Categorize similar words. Categorize similar words.
YOUR DEFINITION
Facilitate to link ‘Why’ and ‘What’. Enable to write statement with 1-2
lines which resonates with the group’s vision for the organization’s Agile
transformation. This is used to further communicate to teams.
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 Join us in the Exepedia-tion

It is FREE. You can leverage the model

Suresh.Konduru@PremierAgile.com Currently Exepedia-ting with us
during coaching & transformation
gauravrastogi123@gmail.com services. Share your feedback &
gunj27@gmail.com suggestions with us for improvement. Our top Customers
ü A USA financial
Exepedia is licensed under the 'Attribution-ShareAlike 4.0 services corporation
International' of Creative Commons accessible at ü A top UK Retail Bank
https://creativecommons.org/licenses/by-sa/4.0/legalcode. Also ü A product start-up
summarized at https://creativecommons.org/licenses/by-sa/4.0/. based in India
By utilizing Exepedia coaching model, you acknowledge that you have read and agreed to be
bound by the terms & conditions of the Creative Commons 'Attribution-ShareAlike 4.0
International License'.?

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