Auction pricing: A business uses an auction to sell a product or service, with the price determined by the highest bidder,

such as an
online auction site like eBay. An online marketplace allows buyers to bid on items in an auction-style format. The highest bidder wins
the item and pays the final price, which can be higher or lower than the original price. These are just a few examples, and businesses
may use a combination of pricing profiles depending on the product or service being offered and the market conditions.
Bidding pricing: A company allows customers to submit bids for a product or service, with the seller accepting the highest bid.
Behavioural pricing: A business uses data and analytics to personalize prices based on a customer's previous purchases or behaviour,
such as offering a discount on a product the customer has previously shown interest in.
Behavioural discounting: A company offers a discount to customers who engage in a desired behaviour, such as signing up for a
newsletter or referring a friend.
Brand loyalty pricing: A business offers discounts or other incentives to customers who consistently purchase their products or
services, in order to foster brand loyalty and repeat business.
Bundled pricing: A company offers a package deal that includes several products or services for a single, discounted price, such as a
cable TV company offering a package deal that includes internet, phone, and TV services.
A telecom company offers a package deal that includes internet, cable TV, and phone services at a discounted price. Customers can
save money by bundling services together.
Channel pricing: A manufacturer sets different prices for the same product sold through different distribution channels, such as a
higher price for a product sold through a specialized retailer.
Competition-based pricing: A company sets its prices based on the prices of its competitors, either matching or undercutting their
prices.
Contribution margin pricing: A business sets its prices based on the contribution margin of each product or service, which is the
difference between the price and the variable costs associated with producing and delivering it.
Cost leadership pricing: A business sets its prices lower than competitors by focusing on cost reduction and efficiency in its operations.
Cost leadership pricing: A discount retailer uses a cost leadership strategy to offer products at lower prices than competitors. They
achieve this by minimizing overhead costs and purchasing products in bulk.
Cost-plus pricing: A business sets its prices based on its production costs, adding a markup to ensure a profit.
A manufacturer adds a markup to the cost of producing a product to determine its selling price. This ensures they make a profit on
each unit sold. A manufacturing company uses cost-plus pricing to ensure that they are making a profit on each product they sell. They
add a markup to the cost of production, including the cost of materials, labour, and overhead.
A business sets a price for a product or service based on the cost of production plus a markup for profit, such as a manufacturer adding
a percentage markup to the cost of materials and labour.
Decoy pricing: A company offers a product or service with a higher price to create the perception of value for a lower-priced option,
such as a menu at a restaurant with an expensive dish to make other options appear more reasonable.
A restaurant offers a high-priced entree to make the other, more reasonably priced entrees seem like a better value by comparison.
Differential pricing: A company sets different prices for the same product or service based on factors such as location, age, income, or
other demographic or behavioural characteristics of the customer.
Differentiated pricing: A car rental company charges different prices for different models of cars based on factors such as size,
features, and popularity. This allows them to capture different segments of the market and maximize revenue.
Discount pricing: A retailer offers discounts on products during seasonal sales or to clear out inventory. This can help attract customers
and increase sales volume.
Dynamic bundling: A business offers bundled products or services at a discount, but adjusts the price and composition of the bundle
based on customer behaviour and preferences.
Dynamic discounting: A business offers discounts that vary depending on how quickly a customer pays their invoice. This incentivizes
prompt payment and can help the seller manage their cash flow.
Dynamic pricing: A business adjusts prices in real-time based on changes in supply and demand, such as a ticket reseller increasing
prices for a popular event as tickets become scarce. A company uses real-time data to adjust prices based on supply and demand, such
as surge pricing for ride-sharing services during peak hours. business adjusts the price of a product or service in real-time based on
factors such as supply and demand, customer behaviour, and competitor pricing. An airline adjusts ticket prices based on demand for a
particular flight. They use data analytics to identify patterns in booking behaviour and adjust prices in real-time to maximize revenue.
Flat-rate pricing: A company charges a single, flat rate for a product or service, regardless of usage or other factors, such as a flat rate
for shipping.
Freemium pricing: A business offers a basic version of a product or service for free, with the option to upgrade to a premium version
for a fee, such as a software company offering a free basic version of their product with limited features and a premium version with
more advanced features. A mobile app offers a free version with limited functionality and displays ads to generate revenue. Customers
can upgrade to a premium version to remove ads and access additional features. A mobile game offers a free version of the game with
ads, but also offers a paid version without ads for a higher price.
Freemium with upselling: A gaming app offers a free version of the game, but with in-app purchases to access additional levels or
features.
Geographic pricing: A company charges different prices for the same product in different countries or regions based on local market
conditions and economic factors. A business sets different prices for products or services depending on the geographic location of the
customer, such as offering different prices for airline tickets based on the departure location.
Joint pricing: A company offers a discount when customers purchase multiple products or services together, such as a cell phone
company offering a discount for customers who purchase a phone and a service plan together.
Lifetime value pricing: A business sets prices based on the long-term value of a customer to the business, such as offering discounted
pricing for loyal customers who make repeat purchases.
Location-based pricing: A business charges different prices based on the location of the customer or the location of the sale, such as a
higher price for a product sold in a tourist area.
Long-term contract pricing: A telecommunications company offers discounts to customers who sign a long-term contract, such as a
two-year commitment.
Loss leader pricing: A business offers a product or service at a loss or at a very low price with the goal of attracting customers and
encouraging them to purchase other, more profitable products or services.
Luxury pricing: A luxury hotel charges high prices to reflect the exclusivity, luxury amenities, and personalized service they provide to
their guests.
Market penetration pricing: A business sets a low price to quickly gain market share and attract price-sensitive customers, with the
goal of increasing prices later.
Membership pricing: A business charges customers a recurring fee for access to exclusive products, services, or discounts, such as a
subscription-based meal delivery service.
Menu pricing: A business offers a variety of pricing options for a product or service, such as different pricing tiers for a software
subscription based on the number of users.
Negotiated pricing: A business allows customers to negotiate the price of a product or service, which can help build trust and foster
long-term relationships.
Niche pricing: A company sets a high price for a product or service that caters to a specific niche market, such as a luxury dog spa.
Odd-even pricing: A retailer prices a product at $49 instead of $50, or $99 instead of $100, to create the perception of a lower price.
Optional feature pricing: A business offers optional features or add-ons for a product or service for an additional fee, such as a car
manufacturer offering premium audio systems or upgraded interiors.
Package pricing: A photography studio offers a package deal that includes a photoshoot, prints, and digital copies, at a discounted
price compared to purchasing each item separately.
Pay what you want pricing: A business allows customers to pay what they want for a product or service, which can increase customer
satisfaction and build brand loyalty.
Pay what you want pricing: A business allows customers to pay what they want for a product or service, with the goal of increasing
sales and generating goodwill.
Pay-as-you-go pricing: A software company offers a pay-as-you-go pricing model where customers are charged based on their usage of
the product, rather than a flat fee.
Payment plan pricing: A company offers payment plans or financing options for large purchases, allowing customers to pay overtime
instead of upfront.
Pay-per-use pricing: A company charges customers based on their usage of a product or service, such as a pay-per-view movie rental.
Pay-what-you-want pricing: A company allows customers to choose their own price for a product or service, such as a music album or
a restaurant meal, with the option to pay more than the suggested price.
Penetration pricing: A business sets a low initial price for a new product or service to attract customers and gain market share, with
the intention of raising prices later.
Perceived value pricing: A business sets a price for a product or service based on the perceived value it offers to the customer, such as
a luxury brand charging a premium price for their products based on their reputation for quality and exclusivity. Perceived value
pricing: A business sets prices based on the perceived value of the product or service to the customer, such as a high-end coffee shop
charging a premium price for a latte made with rare coffee beans. A high-end fashion retailer prices their products at a premium to
reflect the perceived value of the brand and the quality of the materials and craftsmanship. A luxury brand charges a premium price
for its products based on the perception of quality and prestige associated with the brand.
Personalized pricing: A company uses data and analytics to offer individualized pricing to customers based on their unique
characteristics and behaviour, such as online shopping history or loyalty program participation.
Premium pricing: A company charges a higher price than competitors for a product or service, based on its unique features or superior
quality.
Pre-order pricing: A company offers a discounted price to customers who pre-order a product before it is released, to incentivize early
sales.
Prestige pricing: A business sets a high price for a product or service to create the perception of exclusivity and luxury, such as a luxury
car brand.
Price bundling: A company offers multiple products or services for a discounted price when purchased together, such as a fast-food
combo meal.
Price discrimination: A company charges different prices to different customers or groups of customers, based on factors such as
income, age, or location.
Price skimming: A business sets a high initial price for a product or service, with the goal of maximizing revenue from early adopters
before gradually lowering the price.
Product bundle pricing: A business offers a package deal that includes multiple products or services at a discounted price compared to
purchasing each item separately.
Product line pricing: A company offers different products or services at different price points within the same product line, such as a
smartphone manufacturer offering different models at different price points.
Promotional pricing: A business offers temporary price discounts or promotions to encourage customers to make a purchase, such as a
holiday sale or a limited-time offer.
Psychological discounting: Company prices a product higher initially and then offers a discount to make it seem like a better deal, such
as a clothing retailer offering a "50% off" sale. A retailer offers a discount, such as 10% off, to create the perception of a good deal,
even if the original price is already inflated.
Psychological pricing: A business sets a price for a product or service that is designed to appeal to customers' emotions and
perceptions, such as pricing a product at $9.99 instead of $10.
Reference pricing: A business sets prices based on the perceived value of a similar product or service, such as a restaurant pricing a
dish similarly to a popular dish at a competitor restaurant. An online retailer displays the original price of a product along with a
discounted price to create the perception of a good deal.
Revenue management pricing: A hotel adjusts its room rates based on anticipated demand and occupancy levels. This helps them
maximize revenue by charging higher prices during busy periods and lower prices during slower periods.
Scarcity pricing: A company charges a premium price for a product that is in limited supply or has a high demand, such as a limited-
edition item.
Seasonal discounting: A retailer offers discounts on products during off-seasons or holidays to incentivize customers to purchase, such
as a sale on winter coats in the spring.
Seasonal pricing: A company adjusts prices based on the season, such as a clothing retailer offering winter clothing at a discount during
the summer months.
Skimming pricing: A company charges a high price for a new product or service to capture the early adopter market, then gradually
lowers the price as competition increases and the product becomes more widely available.
Subscription pricing: A business charges customers a recurring fee for access to a product or service, such as a monthly subscription
for a streaming service.
Subscription pricing: A company charges customers a recurring fee for access to a product or service, such as a streaming service or a
software subscription.
Target pricing: A company sets a price for a product or service based on a specific target profit margin, taking into account factors such
as production costs, competition, and market demand.
Tiered pricing: A business offers different pricing tiers with varying levels of features or services, such as a software company offering
different pricing plans with varying levels of support.
Time-based pricing: A business offers different prices for a product or service depending on the time of day, week, or year, such as a
hotel charging more during peak season. A business sets a price for a product or service based on the time of day, week, or month,
such as a movie theatre charging lower prices for matinee showings. A company charges different prices depending on the time of day
or day of the week, such as peak pricing for events or happy hour pricing for restaurants. A parking garage charges higher rates during
peak hours and lower rates during off-peak hours. This helps them maximize revenue during busy times and attract customers during
slower times.
Two-part pricing: A business charges customers a fixed fee to purchase a product or service, and then charges additional fees based on
usage, such as a gym membership with an additional fee for personal training sessions. A gym charges a monthly membership fee plus
a fee for each personal training session. This allows them to generate recurring revenue from regular members while also generating
additional revenue from those who want more specialized services.
User-based pricing: A software company charges customers based on the number of users or devices that will access the product or
service.
Value-added pricing: A service provider charges a premium price by offering additional services or benefits that are not available from
competitors. A business sets a price for a product or service based on the perceived value it offers to the customer, rather than on the
cost of production or competition. A consultant prices their services based on the value they bring to their clients, rather than the
number of hours worked or specific deliverables.
A software company prices their products based on the perceived value to the customer. They conduct market research to determine
what their target customers are willing to pay for certain features and functionalities.
Volume discount pricing: A company offers a discount for customers who purchase a large volume of a product or service, such as a
printer manufacturer offering discounts on ink cartridges when purchased in bulk.
Volume pricing: A company offers discounts for larger purchases or for customers who buy in bulk, such as a wholesale retailer.
Volume-based pricing: A wholesaler offers discounts for customers who purchase large quantities of a product. This encourages
customers to buy in bulk and can help the wholesaler move inventory more quickly.
Yield management pricing: A business adjusts prices based on demand, with the goal of maximizing revenue and profit, such as
adjusting hotel room prices based on occupancy.
Zone pricing: A retailer charges different prices for the same product in different regions or markets based on local demand and
competition.