Karthik Balasubramanian Old No: 4, New No: 7, Burkit Road T.

Nagar, Chennai 600017, India Mobile: +91 9840948960 Home: +91 44 42126443 Email: karthikmgtster@gmail.com / karthik_mgt@yahoo.co.in

Personal Profile: Highly ambitious and motivated M.B.A. graduate experienced in Market Research, Business analysis, Pre Sales Business Support, Client interface and business development. Multi - skilled, flexible and possess wide exposure to international market. Have the ability to work and achieve the agreed objectives and requirements both independently and efficiently in a team. Focused on developing and contribute my knowledge, skills to forge a challenging career. Objective: Looking for challenging job opportunities towards Business Analysis, Market research, Presales, Business development and international marketing (U.K., Europe) with an reputable organisation Area of expertise: Market Research / Business Intelligence: Defined research objectives after thorough consultation with the top management and accordingly customize the research plans. Assess the competitive dynamics and analyze the strategic responses of the industry. Compilation and Formulation of high quality reports includes PESTLE and SWOT analysis through secondary research by collection of datas from different databases including Google search followed by thorough analysis of the datas. Assisting internal business partners to define and refine business strategy and supporting operational processes. Gained exposure towards international market and have worked on diversified sectors. International Business Development / Business Support service: Exploring business and market opportunities within the specified regions. Market research and analysis on market trend, demand, forecast, competitor analysis, PESTLE and SWOT analysis. Generating leads, listing out potential clients, followed by cold calling and presentations. Business Process Management: Insightful knowledge in understanding and analyzing business processes and client requirements ensuring client retention. Initiating the findings / developing relations with key decision makers in target organizations for business development. Identifying the appropriate business planning process matching the company profile based on the analysis followed by a recommendation for implementation. Marketing services support to the business development team in preparation of market study, reports and presentations at all levels. Industry Market Knowledge: Real Estate (India) IT Software & Services (Global) Chemicals (Global, Europe & U.K.) Paints & Coatings (Global, Europe & U.K.) E - learning Market (India, Finland & Europe) BPO (Includes Digitization market) (Global) ITES (Global & India) Steel (Global & India) Manufacturing (Global) Building and construction material (Global)

Work Experience Details: April 19th 2010 - Present: Team Lead- Market Research - HTC Global Services, Chennai, India:

The role mainly involves supporting the Strategic and the BDM team in terms of exploring the IT Software and services market. It includes identifying the IT market opportunities, market trend, demand and forecast, Generating leads and updating regular happenings within the IT market.

The works also comprises preparation of presentations, market reports, databases, competitor analysis and newsletters regularly. The research involves mainly secondary research (using various databases like hoovers, jigsaw and other online sources like Wall Street, economic times, Various IT technology weekly, etc) and part of primary research.

The research and analysis is done for various domains (ADM, BI, CRM, ERP, SAP, Cloud Computing, eCampus & Grants Management) and industries (Banking & Insurance, Retail, Manufacturing, Healthcare, Education, Digitization, BPO & ITES). May 6th 2008 April 18th 2010: Free lance Market Research Analyst / Consultant:

Was Working as Freelance BDM for an I.T. software product and services company (SME). The role involved

Business Co-ordination, International marketing. The project involves in exploring international market opportunities, market study and analysis towards European, U.K., U.S. and Singapore market. The project includes generating leads, identifying potential clients through various marketing campaigns and cold calling. Converting the quires into business. Have also done lance research and analysis projects for various industries and domain which involve detail secondary market research and analysis on the market trend, market demand, forecast, Market segment analysis and competitor analysis followed by a detail report for various sectors. The assignments includes European IT Service and Software products market, Finland Online Education industry and E- Learning Market, Global Chemical Industry, Chennai Real Estate Market, Indian Steel Industry (White Paper), Building and construction market. Aug 8th 2007 - May 6th 2008: Business Information Analyst - Williams Lea Ltd, Chennai, India:

The role involved a detail secondary research, in providing timely and customized research services on various

industry trends, Company reports, Market sectors, data mining, financial information analysis, marketing intelligence report that includes the domestic and international market segments. The role also involved identifying, exploring and tracking the emerging trends by using secondary resources and broad range of research databases such as Hoovers, One Source, Investext, Factiva, S& P Net Advantage, Venture Source, Gartner, Autex, SDC, ECM and SEC Filings including the Internet and print sources. Followed by the formulation of high quality reports with crisp executive summaries, detailed findings and comprehensive analytics. Aug 2006 - Feb 2007: Marketing Development Researcher- BASF Plc, Cheadle Hulme, Cheadle, Cheshire, U.K.:

The role involved a detail analysis of the U.K. Paints and Coating industry that includes market research (Primary and
Secondary), data collation, and interpretation of datas. The job role also involved data mining, compiling the datas in excel sheets including charts, graphs, presentations on market trends and demand forecast in terms of sales value, volume, Technology and market segment (Global, Europe and U.K. Market) to facilitate the development of business in both existing and new markets in the UK and worldwide. The role also involved various stages of meetings, conveying the findings to staffs of all levels through presentations.

May 2006 Dec 2006: Dissertation Live project work on Project management (M.B.A.) - Green Apprentices Ltd, U.K.: The project involved in identifying the issues by using various research methodologies such as Qualitative, Non probability sampling methods, structured and semi structured interviews with staffs of various departments within the organisation, including project managers, clients and professionals. Done a detail research (Primary and Secondary) and analysis on effective project planning methodologies, various concepts, tools and techniques involved in the planning process through critical literature review and exploratory studies from various sources. Followed by identifying the appropriate project planning methodology. Finally made recommendations for the implementation of the proposed an Effective Project Planning Methodology in order to improve and develop the efficiency of the companys projects and business more effectively and economically. Letter of appreciation acknowledged by the CEO of the organisation for effective recommendation on Project planning process for the development of the business.

July 2004 Dec 2004: Market Research Analyst: Architectura Design, Alwarpet, Chennai

Involved in a short-term research project for an architect involved in detail data gathering and analysis on Types of
Housing styles and building materials used for construction in U.S. The project includes detail research and analysis of the climatic conditions, different prefabricated structures and materials, different type of housing plans and followed by a formulation of a report on the same. Research and Analytical Skills - Academics: Masters Level

Marketing Management: Worked on a case study based problem for a leading supermarket in the U.K. on Brand
Repositioning, involved analysing the brand under various modes ranging from the brand advertisement, outlook, presentation, store format, range of products and services offered by the company. Recommendations made to improve the brand by using various branding models and marketing strategies. Strategy Management: The course work involved a detail study of the Food Retail Industry in U.K., analysing the various external and internal factors (PESTLE & SWOT), affecting the market followed by the recommendations and conclusion for improvement of the food retail business in the U.K. Managing Information Systems: Made a detail research on managing information systems for Green Apprentices Ltd, U.K., in order to identify analyse and make recommendations for an appropriate database management system. The research involved the various methodologies such as Check lands approach of Soft system methodology, Qualitative study, Feasibility study and Non probability sampling.

I.T. Skills and Additional Qualifications:

Office 2000(Excel, Power point, Word), Corel Draw, Adobe Photoshop, MS Project 2003 and 3D Studio Max2008. Trained and worked on research databases such as Hoovers, Jigsaw, Dowjones, One Source, Investext, Factiva, S& P

Net Advantage, Venture Source, Gartner, Autex, SDC, ECM and SEC Filings including the Internet and print sources. Dec 2010 - Attended 3 days workshop on Business Excellence through Cloud Computing at IITM, Chennai. Personality Development Training at Zeal Institute of Personality development. Educational Qualifications:

2005 2006 - M.B.A. - Liverpool John Moores University, Liverpool, U.K. 1997 2002 B.Arch S.R.M. Engineering College, Chennai.
Awards & Achievements:

Semi-finalist in a photography online contest, under the topic Nature, organised by the International Library of
Photography, U.S., (www.picture.com). Interests and Hobbies: Hobbies include photography, framing scripts, writing articles, designing brochures, posters & making logo designs. Playing tennis (Professional Player), cricket and volleyball. References: 1. Sudeshna Chatterjee Operations - Account Manager RR Donnelley Global Document Solutions 43 A, 1st Main Road, Raja Annamalai Puram Chennai - 600028 Tamilnadu, India Mobile: + 00 91 9884404425 2. Claire Farrar, Market Development Manager, U.K BASF Plc, U.K. Business Centre Europe North P.O. Box 4, Earl Road, Cheadle Hulme, Cheadle Cheshire, SK8 6QG Office: + 44 161 488 5212 Mobile: + 44 7798571547 Email: claire.farrar@basf.com www.basf.com