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  • QUESTIONARIE

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    The document contains a 24 question questionnaire about customer demographics, shopping behaviors, brand preferences, factors influencing purchases, promotions, satisfaction and service rating. It asks about the respondent's age, gender, marital status, income, occupation, shopping frequency at ShopperStop, brand preferences for watches, eyewear, handbags, beauty products. It also covers the factors influencing their purchase decisions, preferred promotion methods, definition of customer satisfaction and rating of service.

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    The document contains a 24 question questionnaire about customer demographics, shopping behaviors, brand preferences, factors influencing purchases, promotions, satisfaction and service rating. It asks about the respondent's age, gender, marital status, income, occupation, shopping frequency at ShopperStop, brand preferences for watches, eyewear, handbags, beauty products. It also covers the factors influencing their purchase decisions, preferred promotion methods, definition of customer satisfaction and rating of service.

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    20 views4 pages

    QUESTIONARIE

    Uploaded by

    antecgaming010
    The document contains a 24 question questionnaire about customer demographics, shopping behaviors, brand preferences, factors influencing purchases, promotions, satisfaction and service rating. It asks about the respondent's age, gender, marital status, income, occupation, shopping frequency at ShopperStop, brand preferences for watches, eyewear, handbags, beauty products. It also covers the factors influencing their purchase decisions, preferred promotion methods, definition of customer satisfaction and rating of service.

    Copyright:

    © All Rights Reserved
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    of 4

    QUESTIONARIE

    Q1. HOW OLD ARE YOU?

     UNDER 18
     18-24
     25-34
     35-44
     45-54
     55-64
     ABOVE 65

    Q2. WHAT IS YOUR GENDER?

     MALE
     FEMALE
     OTHER

    Q3. WHAT IS YOUR MARTIAL STATUS?

     SINGLE
     MARRIED
     WIDOWED
     DIVORCED
     SEPARATED

    Q4. WHAT IS HOUSEHOLD INCOME?

     BELOW 1LAKH
     1-2 LAKH
     3-4 LAKH
     5-6 LAKH
     7 LAKH AND ABOVE

    Q5. WHAT IS YOUR OCCUPATION?

     BUSINESS
     SALARIED PERSON
     AGRICULTURE
     STUDENT
     HOME MAKER

    Q6. ARE YOU A REGULAR CUSTOMER OF A SHOPPERSTOP?

     YES
     NO

    Q7. HOW OFTEN DOU YOU VISIT SHOPPERSTOP?

     DAILY
     WEEKLY
     MONTHLY
     OCASSIONALY

    Q8. WOULD YOU RECOMMEND THIS PRODUCT OR SERVICE TO A FRIEND?

     YES
     NO

    Q9. WHAT FACTORS INFLUENCE TO MAKE PURCHASE FROM SHOPPERSTOP?

     OFFERS
     OCASSIONS
     INCOME
     ADVERTISMENT
     FASHION

    Q10. WHICH NON APPAREL ITEMS ATTRACTS YOU THE MOST?

     FRAGNANCES
     BEAUTY PRODUCTS
     SKIN CARE
     WATCHES
     EYEWEAR
     ACCESSIORIES

    Q11. WHAT FRAGNANCES DO YOU LIKE THE MOST?

     FRESH

    Q12. WHICH BRAND OF WATCHES DO YOU PREFER?

     TITAN
     CASIO
     TOMMY HIFFLIGER
     FOSSIL
     DIESEL
     STRAND
     EARNSHAW
     OBAKU
     TIMEX

    Q13. WHICH TYPE OF BRAND EYEWEAR?

     OPIUM
     IRUS
     IMAGE
     IDEE
     POLICE
     POLAR
     RAY BANN
     SCOTT
     NAUTICA
     FILA
     FCUK

    Q15. WHICH BRAND OF HANDBAGS DO YOU PREFER?

     BAGGIT
     ALLEN SOLLY
     ELLIGA DONATIEN
     CAPRESE
     LEVI
     VAN HUESEN

    Q16. WHICH TYPE OF BRAND DO YOU PREFER IN BEAUT AND SKIN CARE?

     MAMAEARTH
     PLAM
     LOREAL
     LAKME
     SUGAR
     MAYBELLINE
     KAY
     MAYGLAMM
     ARCELIA
     CHAMBOR
     COLORBAR

    Q17. WHICH FACTORS INFLUENCE YOU TO CHOOSE FROM DIFFERENT BRANDS?

     PRICE
     QUALITY
     BRAND
     PROMOTIONS
     OFFERS

    Q18. WHAT MOST BASICALLY INFLUENCES YOUR NEEDS WANTS AND BUYING BEVAIOUR?

     BRAND
     CULTURE
     PRODUCT
     PRICE
    Q19. WHICH PROMOTION METHOD INFLUENCE YOU TO BUY PRODUCTS?

     ADVERTISING
     SALES PROMOTION
     PERSONAL SELLING
     COMBINATION OF ABOVE

    Q20. WHAT IN STORE PROMOTIONS ARE MOST PREFERD BY YOU?

     MULTI-BUYS
     DISCOUNT ON SINGLE ITEMS
     DISCOUNT ON MULTI-BUYS
     LOYALTY SCHEME OF THE COMPANY
     MULTI-BUYS OF THE OTHER CATEGORY

    Q21. WHICH METHODS OF SELLS PROMOTON INFLUENCE YOU TO PURCAHSE?

     PRICE-OFF
     PREMIUM
     DISCOUNT
     EXTRA QUANTITY

    Q22. WHICH FACTORS DEFINE THE CUSTOMER SATISTIFACTION?

     TABGIBILITY
     RELIABILTY
     ASSURANCE
     RESPONSIVENESS
     EMPATHY

    Q23. ARE YOU SATISFIED WITH A PRODUCTS FROM THE NON-APPARELS SECTION?

     YES
     NO

    Q24. RATE OUR SERVICE

     POOR
     BAD
     AVERAGE
     GOOD
     EXCELLENT)

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