SUBMITTED BY: MUTEE UL HAQ (TD-20)

SUBMITTED TO: MA’AM MUQADDAS LARAIB USHA

SUBJECT: HISTORY OF DESIGN

TOPIC:1900’S DESIGNERS
 CHRISTIAN DIOR (1905-1957)
Christian Dior's reputation as one of the most important couturiers of the
twentieth century was launched in 1947 with his very first collection, in which
he introduced the “New Look.” Dior bags are expensive because they are a
luxury brand that has spent over a century building its reputation for quality,
craftsmanship, and exclusivity. They use only the finest materials and employ
skilled artisans to create each bag by hand. The company invests heavily in marketing and
maintaining its brand image.

GIANNI VERSACE (1946-1997)

Giovanni Maria "Gianni" Versace was an Italian fashion designer, socialite and
businessman. He was the founder of Versace, an international luxury-fashion
house that produces accessories, fragrances, make-up, home furnishings and
clothes. The Versace logo is the head of Medusa, a Greek mythological figure.
The logo came from the floor of ruins in the area of Reggio Calabria that the
Versace siblings played in as children. Gianni Versace chose Medusa as the
logo because she made people fall in love with her and they had no way back.

ANDRÉ COURRÈGES (1923-2016)

As the founder and catalyst of the space-age fashion movement in the '60s,
Courrèges was one of fashion's most revolutionary figures, responsible for
liberating women from the strict, über-feminine silhouettes of the '50s in favor
of miniskirts, peekaboo A-line dresses, and his infamous white ankle boots.
Predicting women's fashion in the year 2000, the 'Space Age' designers Pierre
Cardin, André Courrèges, Paco Rabanne and Rudi Gernreich designed sleek, colour neutral
silhouettes in plastic materials, accessorised with vinyl boots, helmets and plastic goggles.

COCO CHANEL (1883-1971)

Gabrielle Bonheur "Coco" Chanel was a French fashion designer and
businesswoman. The founder and namesake of the Chanel brand, she was
credited in the post–World War I era with popularizing a sporty, casual chic as
the feminine standard of style. Coco Chanel was a fashion designer known for
such now-classic innovations as the woman's suit, the quilted purse, costume
jewelry, and the “little black dress.” She also introduced the phenomenally
successful perfume Chanel No. 5

CHARLES FREDERICK WORTH (1825-1895)

Charles Frederick Worth was an English fashion designer who founded the House of Worth, one
of the foremost fashion houses of the 19th and early 20th centuries. He is considered by many
fashion historians to be the father of haute couture. Worth is also credited with revolutionising
the business of fashion. He pioneered in designing dresses to be copied in French workrooms and
distributed throughout the world. He is especially noted for designing sumptuous crinolined
gowns that reflected the elegance of the era and for popularizing the bustle, which became a
standard in women's fashion throughout the 1870s and '80s.

PAUL POIRET (1879-1944)

Paul Poiret was a French fashion designer, a master couturier during the first two
decades of the 20th century. He was the founder of his namesake haute couture
house. The "King of Fashion" in America in the 1910s, Poiret is most famous
for his designs influenced by orientalism, Neoclassicism, and Surrealism: the
kimono, the Turkish trouser, the slit skirt, and the famous lampshade dress. Paul
Poiret was an innovative French couturier who dressed Paris' finest before World
War I. He epitomized Art Deco fashion and is credited with freeing women from
corsets as well as introducing new silhouettes like the hobble skirt, harem pants, and lampshade
tunic

JEAN PATOU (1887-1936)

Jean Patou revolutionized fashion by liberating the female figure. The couturier designed
dresses to wear without a corset and invented sportswear well ahead of his time, making
tennis champion, Suzanne Lenglen, his first muse. With his Jean Patou brand, created in
1914, “the most elegant man in Europe” – as the American press called him
– revolutionized women's fashion. A true aesthete and pioneer, Jean Patou designed evening
gowns that were as elegantly simple as they were chic, along with the first relaxed sportswear
collections.

CLAIRE MCCARDELL (1905-1958)

Frederick-born Claire McCardell, the "creator of women's sportswear", "the gal who
defied Dior", is widely recognized as the woman who pioneered casual, comfortable
American sportswear for women. Ms. McCardell always knew that she wanted to be a
fashion designer. McCardell's groundbreaking concepts, such as the inclusion of
pockets, belts, and zippers, as well as the invention of iconic pieces like cat-eye
sunglasses and pedal pushers, have continued to influence modern designers.

Cristóbal Balenciaga (1895-1972)

Famed for his exquisite craftmanship and innovative designs, Spanish
couturier Cristóbal Balenciaga was known as 'The Master' of haute couture. An
inspiration to those who follow in his footsteps, his work continues to shape fashion today. Haute
couture is like an orchestra whose conductor is Balenciaga

Elsa Schiaparelli (1829-1973)

Italian-born fashion designer who established an important couture house in Paris. She
was famous for her Surrealist fashions of the 1930s and for her witty accessories, such as
a purse in the shape of a telephone. Schiaparelli also popularized the use of zippers in
high fashion, as well as designed some of the first-ever separates for women. She was also
one of the first designers to develop the wrap dress before Diane Von Furstenberg
reinvented the iconic style in the 1970s

Jeanne Lanvin (1867-1946)

Jeanne-Marie Lanvin was a French haute couture fashion designer. She founded the
Lanvin fashion house and the beauty and perfume company Lanvin Parfums, She obtained
a commercial lease on the prestigious Rue du Faubourg Saint-Honoré and established her
eponymous fashion house. Her success was instant and Parisians would flock to her
boutique, named “Lanvin (Mademoiselle Jeanne) Modes. In 1926, she became the first
Parisian designer to launch a made-to-measure clothing line for men. Nothing escaped
Jeanne Lanvin's discerning eye. In 1926, she became the first Parisian designer to launch a
made-to-measure clothing line for men.

Mariano Fortuny (1871-1949)

Mariano Fortuny y Madrazo was a Spanish polymath, artist, inventor and fashion
designer who opened his couture house in 1906 and continued until 1946. He was the
son of the painter Mariano Fortuny y Marsal,He was famous as painter, inventor,
photographer, and fashion designer best known for his dress and textile designs. in the
early 1900s, mariano fortuny invented a particular pleating technique, which he used to
create the iconic 'delphos' dress from the fortuny headquarters in venice