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    An - Intro - To - Design Thinking - EMBA 2 - 1664369569

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    Qazi Ahmed
    This document discusses the design process and provides guidance on various aspects of design thinking such as conducting empathy interviews and user journeys, generating ideas, and testing prototypes. It explains that design thinking uses methods like interviews, observations and prototyping to deeply understand user needs and iteratively develop solutions, whereas a conventional research approach may focus more on analysis and developing a final product without user input. The design process involves gathering insights through various visualizations and mindsets and taking an empathetic, human-centered approach.

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    An - Intro - To - Design Thinking - EMBA 2 - 1664369569

    Uploaded by

    Qazi Ahmed
    12 views20 pages
    This document discusses the design process and provides guidance on various aspects of design thinking such as conducting empathy interviews and user journeys, generating ideas, and testing prototypes. It explains that design thinking uses methods like interviews, observations and prototyping to deeply understand user needs and iteratively develop solutions, whereas a conventional research approach may focus more on analysis and developing a final product without user input. The design process involves gathering insights through various visualizations and mindsets and taking an empathetic, human-centered approach.

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    An_Intro_to_Design Thinking - EMBA 2_1664369569

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    This document discusses the design process and provides guidance on various aspects of design thinking such as conducting empathy interviews and user journeys, generating ideas, and testing prototypes. It explains that design thinking uses methods like interviews, observations and prototyping to deeply understand user needs and iteratively develop solutions, whereas a conventional research approach may focus more on analysis and developing a final product without user input. The design process involves gathering insights through various visualizations and mindsets and taking an empathetic, human-centered approach.

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    © All Rights Reserved
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    12 views20 pages

    An - Intro - To - Design Thinking - EMBA 2 - 1664369569

    Uploaded by

    Qazi Ahmed
    This document discusses the design process and provides guidance on various aspects of design thinking such as conducting empathy interviews and user journeys, generating ideas, and testing prototypes. It explains that design thinking uses methods like interviews, observations and prototyping to deeply understand user needs and iteratively develop solutions, whereas a conventional research approach may focus more on analysis and developing a final product without user input. The design process involves gathering insights through various visualizations and mindsets and taking an empathetic, human-centered approach.

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    of 20

    DESIGN IS A PROCESS

    1
    ...WITH VARIOUS
    VISUALIZATIONS.

    2
    ...USING THESE MINDSETS. 3
    4
    5
    The Marketplace
    7
    8
    9
    10
    DesignProcess

    11
    Step 1: Multiple ways of building empathy

    Small group In person


    interviews interviews

    Empathy Map

    Field observations User journey


    maps
    Empathy Map – Example: Buying a TV

    NNGroup
    Example: User journey map
    Step 1: Who should you interview?
    Step 1: Five rules of thumb for interviewing

    1 Connect with the person

    2 Don’t ask guiding questions

    Circle back to difficult / important


    3 questions

    4 Respect silence

    Give interviewee opportunities to ask


    5 questions

    Source: Adapted from The Field Study Handbook, Jan Chipchase. 2017
    Step 2: How to not write a how might we?

    Potential how might we:

    How might we develop an ecosystem that


    allows entrepreneurs to start businesses in
    their own villages so that they may
    generate a livelihood?
    Step 3: How do you generate ideas?

    Generate a lot of
    Bundle ideas Develop themes
    ideas

    18
    Step 5: How do you test?

    Go to users Question Observe

    19
    How is design thinking different from conventional research?

    Hypothetical How might we develop a stand-alone solar lighting product that meets the
    problem statement energy needs of a low-income household

    Standard approach Design-thinking approach

    Analysis of electricity consumption trends Consumer research to identify target segments

    Identification of target segments Understanding of barriers to electricity usage

    Development of a final product Development of a prototype through inputs from


    users

    User testing Iterations of user testing and product improvement

    20

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