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  • Review of The Tourism Product

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    Jazzy Galvez
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    Tourism and Hospitality Marketing was presented by Shayne Galvez. The presentation defined tourism marketing as a concept made up of tourist attractions, transport, lodging, facilities, and entertainment. It combines tangible elements like natural resources and cultural attractions with intangible services. The key components of tourism marketing discussed were attractions, accommodation, accessibility, amenities, and activities. Characteristics highlighted included being intangible, perishable, inseparable, variable, and substitutable.

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    Review of the Tourism Product

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    Tourism and Hospitality Marketing was presented by Shayne Galvez. The presentation defined tourism marketing as a concept made up of tourist attractions, transport, lodging, facilities, and entertainment. It combines tangible elements like natural resources and cultural attractions with intangible services. The key components of tourism marketing discussed were attractions, accommodation, accessibility, amenities, and activities. Characteristics highlighted included being intangible, perishable, inseparable, variable, and substitutable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    9 views6 pages

    Review of The Tourism Product

    Uploaded by

    Jazzy Galvez
    Tourism and Hospitality Marketing was presented by Shayne Galvez. The presentation defined tourism marketing as a concept made up of tourist attractions, transport, lodging, facilities, and entertainment. It combines tangible elements like natural resources and cultural attractions with intangible services. The key components of tourism marketing discussed were attractions, accommodation, accessibility, amenities, and activities. Characteristics highlighted included being intangible, perishable, inseparable, variable, and substitutable.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 6

    Tourism and Hospitality Marketing Presenter: Shayne Galvez

    view of the T
    Re o u ri u

    ct
    s mP r o d
    Definition
    It is a concept that is made up of many components, such as
    tourist attractions, provision of means of transport, lodging, and
    its associated facilities and sources of entertainment

    It is also a combination of tangible and intangible elements


    such as:
    Natural
    Cultural and man-made resources
    Attractions Services
    Facilities Activities around specific center of interest
    Components 1 Attractions

    2 Accommodation

    3 Accessibility

    4 Amenities

    5 Activities
    Characteristics

    Intangible Perishable
    Inseparable Seasonal
    Variable Substitutable
    Quiz Time!
    Thank you!

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