TRANSFORM DATA INTO ACTIONABLE

INSIGHTS AND BUSINESS SOLUTIONS

DATA ANALYTICS
ESSENTIALS
PROGRAM

3 Months | Online | Certificate of Completion

from The University of Texas at Austin
About the Program
11.5 million new data science and analytics jobs are expected to be created by 2026.
Source: U.S. Bureau of Labor Statistics

USD 105.8 billion predicted market value for data analytics by 2027.
Source: Analytics Insight

The Data Analytics Essentials Program is designed in partnership with leading experts at the
McCombs School of Business at the University of Texas at Austin. Over the course of three
months, you will develop the critical foundational skills required to break into the analytical
world.

The program will help you learn from practicing data analysts with diverse backgrounds,
weekly personalized mentorship sessions and regular real-world case studies. It brings to life
dynamic data analytics concepts through expert-led sessions and self-paced videos, three
hands-on projects, and in-depth mentoring sessions. Through the program, you can gain
analytical skills that are in demand not just across data-related fields, but also in fields such as
communication, business, management, healthcare, and many others. At the end of this
program, you will have developed skills that demonstrate your industry readiness to employers
and earned a certificate of completion from the University of Texas at Austin.

You will learn in-demand skills, tools, and concepts

such as:

• Python
• Excel
• RDBMS
• Business statistics
• Data visualization (Tableau)
• Querying data with SQL
• Exploratory data analysis
• + More

Program Highlights
3-Month Online Program Personalized Evaluation and Feedback
12 Weekly Online Mentorship Sessions for all Projects

3 Hands-On Projects Shareable e-Portfolio

Dedicated Program Manager Certificate of Completion from UT Austin

Academic Learning Support (GL Community, Career Support

Project Discussion Forums, Peer Groups)

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Get the UT Austin Advantage
Founded in 1883 and home to more than 51,000 students and 3,000 teaching faculty, The
University of Texas at Austin is one of the leading public universities in the United States. The
University of Texas at Austin name is globally recognized as a leader in the domains of science,
business, technology, and social science. This is especially true for business analytics, where it
is ranked at #6 in the world (QS World University Rankings, 2021).

IN BUSINESS ANALYTICS
#6 QS Business Analytics Ranking 2021

The university has also been consistently ranked among the top 20 public universities by U.S.
News & World Report, with 15 undergraduate programs and 40+ post-graduate programs
ranked in the top 10 nationally. With a proven track record of successes, cutting-edge research
and teaching methods, you can be confident that you are learning from the best of the best.

Who is This Program For?

Do you want to keep pace with a business world that’s becoming increasingly data-driven? Are
you ready to transition to a rewarding career as a data/business analyst? If so, this program
may be the right choice for your career goals, even if you don’t have programming experience.
It is the right fit for you if:

You are a recent graduate or early-career professional looking to develop job-ready skills in
data analytics and business intelligence domains. The program prepares you for a role as a
Data Analyst or a Business Analyst.

You are looking to break into the world of data and leverage it to make analytical decisions
across functions and industries.

You are looking to build foundational skills in analytics over a short-term period with a
manageable resource commitment.

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Time Commitment
This program is designed with the needs of the busy career professional in mind. Each week
will consist of a two to three-hour recorded lecture, a two-hour weekend mentored learning
session, and hands-on, practical application projects. In total, you will invest an average of
8-10 hours of learning per week and engage in over 40 hours of video and self-paced
learning content.

Successful completion of the course may qualify you for various entry-level technical roles,
including:

Data Analyst Product Analyst

Business Analyst
Analytics Engineer

BI Analyst Data Architect

Data Journalist Data Engineer

Research Analyst

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Course Curriculum: What You’ll Learn
Week after week, you will learn from experts at the University of Texas at Austin and work
closely with seasoned industry professionals to develop in-demand data analytics skills. Each
module contains a blend of video lectures, quizzes, and projects to help you apply these
concepts to real-world scenarios.

WEEK COURSE TOPICS

Introduction to Excel
• Why Excel? What are the advantages
of Excel?
• CSV file format
• Tools, ribbons, commands
• Cell referencing
• Tables
• Basic arithmetic functions (+,-,*,/)
• Date functions
• Sorting
• Filtering
• IF ELSE

0 Pre-Work Descriptive Statistics

• Seeing patterns in the data
• Sample and population
• Central tendency (mean, median,
mode)
• Dispersion (range, variance,
standard deviation)
• Five point summary
Introduction to Python Programming
• Setting up Google Colab
• Variables
• Data types
• Data structures
• Conditional statements
• Loops
• Functions

05
04
 Overview of Industry 4.0 and
world of Data
• Introduction to analytics lifecycle
• Datasources and databases
• A typical data pipeline
• Insight generation and recommendation
• End-to-end business case study demo
1-2 Foundations of Data
Generating Insights Using Excel
Analytics
• Pivot tables
• Sorting data in pivot tables
• Filtering data in pivot tables
• Analyze tab
• Exploring charts
• Descriptive statistics

Querying Data with SQL

• MySQL installation
• Importing a database
• Introduction to RDBMS
3-5 • Selecting data
• Filtering data

Advanced Querying to Extract Business

Data Analytics with SQL
Insights
• Aggregating data
• Joining data
• Window functions
• Order-of-execution
• Sub-queries

Project Week

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 Data Transformation Using
NumPy and Pandas
• NumPy arrays
• NumPy functions
• Indexing
• Accessing
• Pandas series
• Pandas dataframes
• Saving loading
• Merging dataframe
• Pandas functions

Data Visualization with Seaborn

• Histogram
• Box plot
6-9 Data-Driven Insights • Line plot
Using Python • Scatter plot
• Joint plot
• Violin plot
• Strip plot
• Heatmap
• Plotly
• Customizing plots

Exploratory Data Analysis

• Data sanity checks
• Univariate analysis
• Bivariate analysis
• Missing value treatment
• Outlier detection

Project Week

07
 Storyboarding 101 with Tableau

• Tableau public installation

• Dimensions and measures
• Data types
• Choosing-charts with SHOW ME
• Calculations
• Dates and date functions
• Filtering
• Dashboarding-101

10-12 Tableau for Building Interactive

Creative Storytelling
Dashboards
with Tableau
• Parameters
• Actions
• Sorting
• Special charts
• What-if-analysis
• Reshaping data
• Level-of-detail

Project Week

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How You’ll Succeed
The program combines expert-guided content with support from industry professionals to help you
succeed during our program and be job-ready from day zero. Learn directly from the
world-renowned faculty at the University of Texas at Austin.

Recorded Lectures by World-Class Faculty

The program curriculum is taught by the world-renowned University of Texas at Austin faculty and
a global team of experts in data analytics.

Meet the Program Faculty

DR. DAN MITCHELL

Assistant Professor, McCombs School of Business.
Ph.D., The University of Texas at Austin.

DR. KUMAR MUTHURAMAN

Faculty Director, Center for Research and Analytics, McCombs School of Business,
The University of Texas at Austin. H. Timothy (Tim) Harkins Centennial Professor.
M.S & Ph.D., Stanford University.

VIVEKANAND R
Operations Director / Corporate Trainer

DENVER DIAS
Senior Data Science Consultant

UDIT MEHROTRA
Data Scientist at Dell Technologies
B.Sc. in Statistics and Statistical Modeling

DAVID KASPAR
Senior Data Scientist,
Nike

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 Mentorship Sessions with Industry Experts

The program gives you opportunities to interact with experienced mentors through weekly
sessions to help you practically apply the skills learned in lectures. These collaborative
sessions are conducted in small groups to help you overcome obstacles, brainstorm, and
network with industry professionals across the world.

HARSH LANGALIA
ALI MASRI AKSHEY SINGHAL
Senior Data Engineer,
Lead Data Engineer, Data Engineer,
SoFi
Ford Motor Company Alexsei

HASSAN SAIDINEJAD SAMAN RAHBAR

Data Scientist, Senior AI Scientist,
Intact Global Relay

Portfolio-Building Projects

Demonstrate your skills to potential employers by building a portfolio of industry-relevant

projects, quizzes, and case studies. Previous project topics have included:

FoodHub Industry - Food Service

Summary - A food aggregator company, FoodHub, offers access to multiple

restaurants through a single smartphone app. The company stores past order
data from registered customers on their online portal, which the project uses
to perform exploratory data analysis and explore insights around the demand
for different restaurants and improve customer experience.

Tools and Concepts - Python | Pandas | Numpy | Seaborn

New-Wheels Industry - Automobile

Summary - New-Wheels, a vehicle resale company, has launched an app with

an end-to-end service from listing the vehicle on the platform to shipping it
to the customer's location. This app also captures the overall after-sales
feedback given by the customer. This project works to create a pipeline that
organizes and maintains the data using an SQL database, answers the
business questions and creates a quarterly business report for the CEO of the
company.

Tools and Concepts - MySQL | Databases | DML

Gamers' Arena Industry - Entertainment

Summary - Gamers' Arena is a website that provides information about video

games and keeps track of game releases and sales across various platforms
and genres. The project focuses on designing an interactive dashboard and
taking a necessary decision based on the insights generated by answering
the business questions.

Tools and Concepts - Tableau 10

A Structured Learning Journey

View and Learn Engage in a Mentor Session

from Video Content

Consume video lectures Clarify your doubts and

by the University of Texas at practice on live data-sets
Austin faculty & industry with your mentor on
experts over the week. the weekend.

Complete a Participate in Webinars by

Hands-On Project the University of Texas at Austin

Work on a real-world problem Get an insiders’ perspective into

to apply concepts and techniques the industry through webinars with
learnt in the module. leading University of Texas at
Austin faculty every month.

PROGRAM MANAGER:
YOUR PERSONAL
GUIDE
Your Program Manager is your single point of contact for all
academic and non-academic queries. Whether you are stuck
on a topic or get a sudden request for work travel, the
Program Manager will hand-hold and guide you through all
situations, leaving no query unanswered. They will also keep a
track of your learning journey and will give you personalized
feedback and required nudges to ensure your success.

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Key Learning Outcomes
When you complete this program, you will be able to:

Understand the data analytics landscape from a business, technical, and

conceptual perspective.

Perform exploratory data analysis using Excel, SQL, Python, and Tableau.

Query and transform data in an SQL database to generate analytical data, business
reports, and insights.

Master foundational knowledge of databases and how to use them to manage,

extract, and transform data using SQL.

Understand how to illuminate business problems by storytelling using data

visualizations.

Gain working knowledge of using Python for end-to-end data analysis for a
variety of business problems.

Certificate of Completion
Upon successful completion of the program, learners will receive a certificate from the
University of Texas at Austin.

The University of Texas at Austin

Conferred to attest that

John Doe

M P L E has successfully completed the

SA
Data Analytics Essentials Program
presented by the
McCombs School of Business
February 2022

Gaylen Paulson, Ph.D. Kumar Muthuraman, Ph.D.

Associate Dean and Executive Director Faculty Director, Business Analytics and AI Programs
Texas Executive Education Texas Executive Education

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 Career Support
When you choose this program, you also get access to Great Learning’s extensive pool of
industry experts and dedicated career assistance.

• 4.9 MILLION+ LEARNERS

• 4800+ INDUSTRY EXPERT MENTORS
• 170+ COUNTRIES
• BEST ED-TECH COMPANY OF THE YEAR*
*EdTech Review Awards 2020

• BEST ONLINE SKILLS PROVIDER*

*Education Innovation Awards 2022

Resume & Linkedin Profile Review

We’ll help you build your resume and highlight your skills and your previous professional experience.

Interview Preparation
Get an insider's perspective to understand what recruiters look for and learn how to crack interviews
with our interview preparation sessions.

Our Alumni Work at

and many more...

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Admission Process

STEP 1 : Apply
Fill in the easy online application form.

STEP 2 : Screening
Go through a simple screening call to ensure the
program is a good fit for your goals.

STEP 3 : Join the Program

Once selected, you can reserve your seat by paying
the enrollment fee.

Note: Admission to the program is subject to document verification.

Program Fees
USD 2,200

Upcoming Cohort
Visit our website to learn more about application
deadlines for upcoming cohorts

Visit our Website

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Program Partners
The University of Texas at Austin’s McCombs School of
Business is a premier business school at a world-class
public research university. It cultivates principled leaders
and develops ideas through high-quality instruction,
experiential learning, and the pursuit of relevant,
groundbreaking research, shaping those who will shape
tomorrow and solve the most challenging problems.

Great Learning, a part of the BYJU'S group, is a leading

global ed-tech company for professional and higher
education. It offers industry-relevant programs across
Technology, Data, and Business domains. The programs are
developed in collaboration with top universities such as
Stanford GSB Executive Education, MIT Professional
Education, Wharton Online, The University of Texas at
Austin, Northwestern School of Professional Studies, NUS,
Deakin University, IIT Madras, IIT Bombay, and more. Great
Learning is on a mission to enable transformative learning
and career success in the digital economy for professionals
and students across the globe and till date, we have
impacted over 4.9M learners from 170+ countries.

Ready to power your career with

the latest analytical skills?

APPLY NOW

CONTACT US
Speak to a Program Advisor
+1 512 877 8310

Reach out to us at
dae.utaustin@mygreatlearning.com

Visit our Website

https://www.mygreatlearning.com/data-
analytics-essentials-online-course
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