SHRI RAM CASE COMPETITION

Round 2: Executive Summary Round

CONSULTING PARTNER
 KNOWLEDGE PARTNER

Instructions
The participants have to submit a 3-slider
presentation (excluding team name slide and
appendix) on the case provided below. Participants
are free to cover as many aspects of the case in this
executive summary round as they deem fit.

Evaluation would be done on metrics like authenticity,

innovation, clarity, comprehensiveness and feasibility
of the solution.

Participants must submit their Presentation in pdf

format before 11:59 A.M., 5th April,2023
(Wednesday) on Unstop. In case of technical issues on
Unstop, teams can send their submission by way of
mail to srcccasecomp@gmail.com.

The decision of the organizing team shall be final and

binding on all the participants.

Any submission post the deadline will not be

considered for evaluation.
CASE- BDO INDIA LLP

PROBLEM STATEMENT

XYZ Ltd (a large manufacturing firm based out of Eastern

India) wants to launch an e-commerce venture in the
packet tea segment. This is primarily an attempt to
diversify to other sectors and de-risk from the metals
business which is heavily cyclical in nature. Post the
pandemic, most FMCG players started ramping up the
online channels mostly due to change in shopping
behavior of consumers and the segment also saw a
significant traction.

Given the proximity of the organization to the source of

raw materials ( primarily in the States of Assam and
West Bengal), XYZ has approached us to advise them
whether to go/ not go for this venture. Please explain
what XYZ should consider for taking this decision.
CASE- BDO INDIA LLP

ADDITIONAL INFORMATION
XYZ limited is a steel manufacturer having its base in
East India. The company (including its group
companies) have no experience in tea or any other
FMCG product.
XYZ wants to invest INR 50 Crores and wants
breakeven within 3-4 years.

ADDITIONAL QUESTION

If it is a yes, what would be the product category(ies),

price points across channels? Should it focus on
domestic markets or exports or both? What would be
there commended operating model for XYZ Ltd?
If it’s a No, what are the other qualitative factors
apart from financial feasibility?
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CONSULTING PARTNER

KNOWLEDGE PARTNER