Analytics for Business Enterprises

Tools & Techniques

BI&A as an Enterprise Capability
 Two sides of BI&A
Individual capability: Finding insights from data
BI&A Tools & Techniques BI&A as an Enterprise Capability

• OLAP, Data Warehouse, Data Lake • BI&A capability maturity -

• Data Visualization Analytics Continuum
• Data Mining & predictive analytics • BI&A technology solutions
• Text Mining, Sentiment analysis • Critical success factors for BI&A
• Social Media analytics • Change Management for adoption
• Web analytics of BI&A
• Social Network analysis
• Big Data analytics

2
 ChatGPT,
Google Bard
Amazon Redshift, Microsoft
Gen AI & LLM MIS Azure, Google Bigquery,
Edge devices - Snowflake
phones, IoT devices,
OLAP &
Edge Data
cameras, drones Analytics
warehouse
SAS, RapidMiner,
AI & ML Data XLMiner, R, Weka
BI&A Tools &
Mining
Techniques
Self Service Text Type of data changed -
Tableau, MS Power BI Analytics Analytics unstructured
Qlikview
(NLP) Sentiment Analysis
Social Media
RapidMiner, R, Python,
Analytics
SNA/Graph Big Data NVIVO, Semantria
Sentiment Analysis tools, Analytics
Web Analytics
R, Python
Analytics
Huge volumes of data in an
internet minute!
Google Analytics Image & Video Analytics
Social Media Analytics
Managing your online reputation
Identify the
primary
influencers within
specific social
network channels Create customized
manage online
campaigns and
reputation
promotions

Understand
Social
Predict customer
attitudes, Media behavior
opinions, trends
Analytics
Web Analytics
Metrics for website performance Visits

Percent
Bounce New visits

Web analytics
will
track/measure
Keyword
Page views search on
site engine

Average
Traffic
Time on
sources
Site
 Evolution of BI&A [Chen et.al,2012]
Evolution of BI&A Key characteristics
BI&A 1.0 Structured database management system
Ad-hoc reporting
Data management & warehousing , ETL tools
Online Analytical Processing (OLAP) Dashboards
Data mining and statistical analysis.

BI&A 2.0 Web analytics

Social media analytics
Social network analysis
Information retrieval and extraction of web based unstructured
content.

BI&A 3.0 Mobile and sensor-based content

Big data analytics
Location aware and person centered analytics

Prof Aditi Divatia - SPJIMR

 Predictive Analytics and AI Are Key Technologies
Game-Changing Technologies
Percentage of Respondents

32%
Data analytics (including predictive analytics)
30%
Artificial intelligence/machine learning
18%
Digital transformation
14% India
Mobile (including 5G) (n = 57)
14% Top Performers
Internet of Things
(n = 230)
14%
Cloud (including XaaS) Typical Performers
14% (n = 2,329)
Automation
Trailing Performers
2% (n = 276)
Blockchain
2%
RPA
0%
Information technology

0% 20% 40%
Q. Which technology area do you expect will be a game changer for your organization? Coded open-text responses. Multiple responses allowed. Showing top 10 responses among top
performers.
Base: Excludes prefer not to answer, n varies by segment.

Prof Aditi Divatia - SPJIMR

A recent NASSCOM report on
Analytics in India
Revenue from analytics to grow 8X by 2025 – USD 2 billion
currently to USD 16 billion
Job roles undergoing change – increased play of big data/analytics
component – emergence of specialized roles
 Data Literacy: The new core capability
• Gartner defines data literacy as the
ability to read, write and communicate
data in context.

• This includes an understanding of the

data sources and models, the analytical
methods and techniques applied

• It also includes the ability to describe

and effectively communicate the use
cases and business application and the
resulting measurable value of a data-
driven approach ie: the business impact
The Analytics Continuum

Prof Aditi Divatia - SPJIMR

Predictive analytics Prescriptive analytics

Next week’s
weather in Dallas Pack a raincoat
will be…

Source: Gartner

Prof Aditi Divatia - SPJIMR

Stakeholders in Analytics Lifecycle

Prof Aditi Divatia - SPJIMR

Use cases for BI&A in different functions
Key Learnings
• Two sides to BI&A
• Tools & techniques
• BI&A as an Enterprise Capability
• Evolution of BI&A
• Organizations are investing in data literacy
• Analytics Continuum – types of analytics and how each adds value to
business
• Understanding a process, its data, the KPIs and the use cases for
analytics
• Role of a business manager in an analytics lifecycle