Apply the Comms Framework to analyse campaign Pho De Nhat

strategic target the idea comms barrier comms task contexts & channels goals
Encourage people to
experience 'ĐỆ NHẤT' pho, Perception: "The
as it promises to deliver all broth is simmered

exposure
the essential aspects of
Artificial taste traditional pho, ensuring a
TV/OOH from meat, similar to
dining experience that what you'd find in a
rivals restaurant quality for restaurant."
all consumers.

12 hours slow-
Perception: "The
Who desiring to cooked real Inform people that there are
packaged pho choices
bones are slow-
enjoy restaurant- meat bone -
available, which maintain a cooked for 12 hours,
exploration
quality pho at home an Not as good as at
high level of quality and Brand Activation just like in a
with the same exceptionally eateries deliciousness comparable to restaurant, resulting in
delightful flavor. delicious taste the flavors found in a food
store.
a rich and delicious
that is
broth"
legendary.

Affordable, Perception: "The

evaluation

The flavor has

Convenient, easy
undergone numerous
preparation, and
variations
enjoyment
Sales Promotion, flavor of De Nhat is
Sales Activation consistently
renowned."