Reference List

Journals
Aguilar, N.R., Ongon, C.M., Samulde, H.G., Cleofe, B.M., Gerpacio, A.E., and Melo, M.C.
2022. Influence of social media marketing on the brand performance of the students’ small
online businesses. World Journal of Advanced Research and Reviews.
Amanah, Y., Aman, N., Anhar, M., and Khairunnisa 2023. ANALISIS STRATEGI BERSAING
PADA MASTER BAKERY MEDAN. Ekonom : Jurnal Ekonomi dan Bisnis.
Cheraghalizadeh, R., and Dědková, J. 2022. DO SERVICE QUALITY AND SOCIAL MEDIA
MARKETING IMPROVE CUSTOMER RETENTION IN HOTELS? TESTING THE
MEDIATION EFFECT. E+M Ekonomie a Management.
Chuang, H., and Chen, C. 2023. The Role of Two-Way Influences on Sustaining Green Brand
Engagement and Loyalty in Social Media. Sustainability.
Duan, X., Chen, C., and Shokouhifar, M. 2023. Impacts of Social Media Advertising on
Purchase Intention and Customer Loyalty in E-Commerce Systems. ACM Transactions on Asian
and Low-Resource Language Information Processing.
Furnelli, A., and Hart, P. 2023. “Tis the season to…” segment the market. The CASE Journal.
Iqbal, M., Andrinata, A., and Yuma, F.M. 2023. POINT PROGRAM DESIGN AND NEW
CUSTOMER ACQUISITION WEB-BASED AT IBIL ASAHAN STORE. JURTEKSI (Jurnal
Teknologi dan Sistem Informasi).
Jamipour, M., Hosseinzadeh, M., and Mahdiraji, H.A. 2021. Exploring and evaluating success
factors of social media marketing strategy: a multi-dimensional-multi-criteria framework.
foresight.
Kumaradeepan, V., Azam, F., and Tham, J. 2023. Factors Influencing of Social Media on
Consumer Perception and Purchase Intention Towards Brand Loyalty: A Conceptual Paper.
International Journal of Professional Business Review.
Li, C.H., Chan, O., Chow, Y.T., Zhang, X., Tong, P.S., Li, S.P., Ng, H.Y., and Keung, K.L.
2022. Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training
Platform on the Online Purchase Intention. Frontiers in Psychology, 13.
Muksininna, H.G., and Ratnasari, R.T. 2022. Persepsi Nilai Uang terhadap Niat Membeli
Kosmetik Halal: Dimediasi Emotional Brand Attachment. Jurnal Ekonomi Syariah Teori dan
Terapan.
Nadanyiova, M., and Sujanska, L. 2023. The Impact of Influencer Marketing on the Decision-
Making Process of Generation Z. Economics and Culture, 20, 68 - 76.
Tchelidze, L. 2023. Influence of Brand Activities through Social Media on Consumer
Awareness. Journal of International Business Research and Marketing.
Verma, R.K., and Khanna, D.M. 2022. CUSTOMER BEHAVIOUR AND PURCHASING
PATTERNS TOWARDS ONLINE SHOPPING - A LITERATURE REVIEW.
Xin, Y.X. 2023. Evaluating the Effectiveness of Want Want Group's Integrated Marketing
Communications (IMC) Campaign during Chinese New Year 2022. Journal of Soft Computing
and Decision Analytics.
Yuliana, Y., and Pribadi, M.A. 2022. Interaksi Simbolik dalam Perencanaan Komunikasi
Pemasaran: Studi Kasus Kyne di Tiktok. Prologia.
Zenelaj, B. 2023. Service Dominant Logic Centered Brand Management. European Journal of
Marketing and Economics, 6, 93 - 110.
Zhao, S., Jiang, Z., Li, Y., and Meng, J. 2023. How does Word-of-mouth Marketing Affect
Customer Loyalty. Advances in Economics, Management and Political Sciences.