COCA COLA VS PEPSI
COCA-COLA BACKGROUD
1. Originated in 1886 by an
Atlanta pharmacist, John S.
Pemberton (1831–88), at his
Pemberton Chemical Company.
2. First started in 1886, it used
coupons for free drinks to raise
interest in the product,
advertising on painted wall
signs, napkins, and clocks
The flavored syrup that becomes Coca-Cola
1886
is created by John S. Pemberton.
The company's advertising budget had
1911
skyrocketed to more than $1 million
1936 Coca-Cola entered the Malaysian
market
2020
Was ranked sixth as the world's most
valuable brand according to Forbes
PEPSI BACKGROUD 1893
Started in the
small town of
1950
The First Pepsi
Commercial
Pepsi-Cola
New Bern,
North Carolina, advertised on
Pepsi was first invented in 1893 as
01 local pharmacist television
"Brad's Drink" by Caleb Bradham, in
New Bern, North Carolina. 1965 2021
Frito-Lay, Inc. PepsiCo
It was renamed Pepsi-Cola in 1898, merged with the generated $79
Pepsi-Cola billion in net
02 "Pepsi" because it was advertised to
Company revenue in 2021
relieve dyspepsia (indigestion) and
"Cola" referring to the cola flavor.

Had financial difficulties following

03 World War I, and numerous times in
the 1920s, it was restructured and
reincorporated.
 1.STRENGTH 2.WEAKNESS
Strong Brand Competition
ALOC-ACOC Identity With Pepsi
Global Reach Health Issues
TOWS
3.OPPORTUNITIES 4.THREATHS
Extension of The Water Usage
Ready-To-Drink Controversy
(RTD) Coffee Industry Health Awareness
Leveraging TikTok
 STRENGTH
1.Strong Brand Recognition
TOWS ISPEP 2.Strong Leadership

WEAKNESS
1.Unhealthy Perception of PepsiCo’s Products
2.Over-dependence on Carbonated Drinks

OPPORTUNITIES
1.Health and Organic Foods/Beverages Market
2.Consumers In DevelopingMarket

THREATHS

1.Changing Government Regulations

2.Changing Customer Preferences
ANALYSIS OF THE
INDUSTRY
ENVIRONMENT
USING

Michael P or te r’s
Five For ce s
WINNER!
THREAT OF NEW
ENTRANTS
1. Coca-Cola's global brand
dominance.
2. High entry barriers for new
competitors.
3. Strong distribution and
retailer relationships.
BARGAINING POWER
OF SUPPLIERS
1. Coca-Cola's majority ownership
in major bottler (Coca-Cola
Enterprises).
2. Extensive global sourcing
capabilities for cost-effective
ingredients.
3. Size and global presence ensure
cost stability and competitive
pricing.
BARGAINING
POWER OF
BUYERS
1. Strong negotiating
power with large buyers.
2. High customer
preference for Coca-
Cola.
3. Shelf priority and
promotional advantages
in negotiations with
retailers.
THREAT OF
SUBSTITUTES
1. Strong threat of substitutes
(water, sports drinks, coffee,
tea).
2. Wide variety of substitute
products available.
3. Coca-Cola's diversification to
address substitute challenges.
RIVALRY AMONG
COMPETITORS
1. Intense rivalry with global
competitors, notably PepsiCo.
2. Coca-Cola's lower North
American sales compared to
PepsiCo in 2006.
3. Strong brand recognition and
loyalty as a competitive
advantage.
 PART 2

STRATEGIES
CONDUCTED
a
BY

Coca-Col
LANOITAREPO
Coca-Cola's use of Strategic alliance
global bottling with Hellenic Bottling
partnerships for Company to reduce

YGETARTS cost control. transportation costs.

Real-world
implications in
Achieving economies
maintaining
of scale through
competitive pricing
partnerships.
and operational
efficiency.
 Tailoring Branding for Global Branding vs.
GNITEKRAM
SEIGETARTS
Different Audiences Local Branding

Customized brand Coca-Cola

images tailored to maintains a
specific customer consistent global
demographics. brand image.
In-depth market Uniform appearance
research for and message
personalized worldwide.
marketing. Focused on making
Example: Sprite global connections.
targeting Adapts to customer
Generation Z with preferences for
relevant content. success.
 Expansion Focus on
through efficient
NOISNAPXE geographic and distribution via

YGETARTS product
diversification
bottling
partners

Diverse product Digital engagement

portfolio for varied and consumer
consumer insights
preferences
CONCLUSION
1. Coca-Cola and Pepsi are two iconic companies operating in
the dynamic and highly competitive beverage and snack
industry. Over the years, they have demonstrated resilience
and adaptability in responding to changing consumer
preferences, health concerns, and sustainability challenges.
2. Both companies Coca-Cola and Pepsi benefit from external
opportunities by diversifying their product portfolios,
expanding globally, embracing health and wellness trends, and
forming strategic partnerships.
3. They mitigate threats by responding to health concerns,
complying with regulations, staying competitive, adapting to
changing consumer preferences, addressing environmental
issues, and managing economic risks.
4. Their ability to balance these factors and remain agile in a
dynamic external environment is essential to their long-
term success.
THANK
YOU !