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  • Data Science Using R

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    aman kesarwani
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    The document discusses how K-means and K-medoids clustering algorithms can be used for customer segmentation in industries like travel. These algorithms group customers into segments based on behaviors and demographics to enable targeted marketing campaigns. The document also discusses how these algorithms can be applied to problems in the airline industry like flight scheduling and anomaly detection of irregular booking patterns. It concludes that K-means and K-medoids are versatile techniques that have applications in data-driven decision making and personalization, customer profiling and revenue optimization in the travel industry.

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    case study

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    The document discusses how K-means and K-medoids clustering algorithms can be used for customer segmentation in industries like travel. These algorithms group customers into segments based on behaviors and demographics to enable targeted marketing campaigns. The document also discusses how these algorithms can be applied to problems in the airline industry like flight scheduling and anomaly detection of irregular booking patterns. It concludes that K-means and K-medoids are versatile techniques that have applications in data-driven decision making and personalization, customer profiling and revenue optimization in the travel industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views4 pages

    Data Science Using R

    Uploaded by

    aman kesarwani
    The document discusses how K-means and K-medoids clustering algorithms can be used for customer segmentation in industries like travel. These algorithms group customers into segments based on behaviors and demographics to enable targeted marketing campaigns. The document also discusses how these algorithms can be applied to problems in the airline industry like flight scheduling and anomaly detection of irregular booking patterns. It concludes that K-means and K-medoids are versatile techniques that have applications in data-driven decision making and personalization, customer profiling and revenue optimization in the travel industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

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