BATTLE-TESTED

RECIPE
FOR RAPID
INSTAGRAM
GROWTH:
ACHIEVE 1K+ FOLLOWERS
IN UNDER 30 DAYS!

SUPER-PRACTICAL BOOK
30-PAGES OF VALUE
@INCOMERELATED
WHY CONVERSION
MATTERS?
IN ORDER TO UNDERSTAND THE POWER OF
CONVERSION RATE (CVR), LET’S TAKE A LOOK AT
SOMETHING EVERYONE KNOWS: CARS.

IMAGINE TWO CARS NEXT TO EACH OTHER,

COMPETING WHO CAN REACH THE FINISH LINE
FASTER.

IN THE FIRST CASE, THE FERRARI REACHES THE

FINISH LINE IN SECONDS. WHILST IN THE
SECOND, THE FORD WILL STRUGGLE TO KEEP UP.

THE FIRST CAR IS A RED FERRARI, STATE OF THE

ART VEHICLE CAPABLE OF GOING PAST 300
KM/H. IN THE FIRST CASE, THE FERRARI REACHES
THE FINISH LINE IN SECS.

THE OTHER IS A BLUE FORD TRUCK FROM THE 80S

WHICH IS BREAKING APART ON THE RACETRACK.

@INCOMERELATED
IN THE FIRST CASE, THE FERRARI REACHES THE
FINISH LINE IN SECONDS. WHILST THE FORD WILL
STRUGGLE TO KEEP UP.

YOUR VEHICLE MATTERS. IN THE CASE OF

INSTAGRAM, THE VEHICLE IS YOUR PROFILE,
AND THE FUEL IS PROFILE VISITS.

OPTIMIZE YOUR PROFILE COMPLETELY, THAT WAY

YOU WILL REACH THE FINISH LINE FASTER!

EXAMPLE: THE DIFFERENCE BETWEEN A BAD (10-15%)

AND A GREAT (25-35%) CONVERSION RATE CAN
COST YOU THOUSANDS OF FOLLOWERS.

LET US DO A QUICK EXPERIMENT TO PROVE IT:

1000 PROFILE VISITS X 10% CRV = 100 FOLLOWERS

1000 PROFILE VISITS X 30% CRV = 300 FOLLOWERS
IN A MONTH, THIS IS 800 FOLLOWER DIFFERENCE.

IN A YEAR, THIS IS A 9600 FOLLOWER DIFFERENCE.

THIS IS THE POWER OF A GREAT CVR.

@INCOMERELATED
IMPROVE YOUR CVR
WHAT ARE HEAT MAPS, AND HOW CAN THEY
CHANGE YOUR LNSTAGRAM PROFILE FOREVER?

HEAT MAPS ARE A DATA VISUALIZATION

TECHNIQUE USED PRIMARILY FOR WEBSITE
OPTIMIZATION.

HAVING SAID THAT, THEY ARE EXTREMELY HANDY

WHEN WE TALK ABOUT LNSTAGRAM GROWTH AS
WELL.

WHY, YOU MAY ASK? HEAT MAPS ENABLE US TO

UNDERSTANDWHAT PEOPLE LOOK AT ON OUR
PROFILE AND HOW IT IMPACTS THEM.

IN OTHER WORDS, THEY TELL US WHICH PARTS OF

OUR INSTAGRAM PAGES WE SHOULD FOCUS ON
FOR THE BEST CVR.

@INCOMERELATED
BASED ON THE 4 YEARS OF EXPERIENCE IN THE
INDUSTRY, THIS IS THE HEAT MAP I HAVE CREATED
FOR INSTAGRAM PROFILES.

@INCOMERELATED
THE WARMER A REGION IS, THE
MORE ATTENTION THE USER HAS
GIVEN IT.

THE COLDER A REGION IS, THE LESS

ATTENTION THE USER HAS GIVEN
IT.

THIS ALLOWS US TO RANK THE

DIFFERENT ELEMENTS OF OUR
LNSTAGRAM PROFILES AND
BETTER UNDER- STAND HOW A
USER GOES THROUGH THEM.

THE TRICK IS TO MAKE SURE EACH

ELEMENT IS STRONG ON ITS OWN
BUT IT ALSO FLOWS NATURALLY
WITH HOW USERS CHECK OUR
PROFILES.

@INCOMERELATED
INSTAGRAM PROFILE RANKED
USING OUR-NEWLY FOUND KNOWLEDGE ABOUT
HEAT MAPS WE CAN RANK THE ELEMENTS OF
OUR LNSTA- GRAM PROFILE BASED ON THEIR
SIGNIFICANCE TO OUR GROWTH:

1. PROFILE PICTURE
2. HANDLE
3. HEADLINE
4. BIO
5. FEED LAYOUT
6. HIGHLIGHTS
7. ALTERNATIVE FEEDS
8. CATEGORY OF AN ACCOUNT

WE WILL TAKE A DEEP DIVE INTO EACH OF THESE

8 ELEMENTS IN THE FOLLOWING PAGES.

NO MATTER IF YOU THINK YOU HAVE MASTERED

THEM OR YOU ARE JUST STARTING OUT, KEEP
READING.

I AM SURE YOU WILL LEARN SOMETHING NEW.

@INCOMERELATED
WHERE THE PROFILE
PICTURE IS SEEN:
1. PROFILE;
2. SEARCH;
3. DIRECT MESSAGE;
4. COMMENT SECTION;
5. HOME FEED;
6. STORIES/LIVE TAB;
7. INSTAGRAM SHOPS;
8. INSTAGRAM REELS.

WHEN CREATING YOUR PROFILE PICTURE,

YOU NEED TO KEEP IN MIND ALL OF THESE
PLACEMENTS.

IN THE FOLLOWING PAGES, WE WILL TAKE A

DEEPER LOOK AT WHAT MAKES A GREAT
PROFILE PICTURE.

@INCOMERELATED
WHAT MAKES A GOOD
PROFILE PICTURE:
01. OPTIMISED FOR SMALL SIZES
02. BRANDED (COLORS/PROPS/STYLE)
03. APPROACHABLE FACIAL EXPRESSION
04. IF LOGO - USE ICONS, NOT TYPE
05. FOLLOWING IG SIZE REQUIREMENTS
06. CROPPED IN THE CENTER
07. GOOD COLOR CONTRAST
08. TESTED BETWEEN MULTIPLE CHOICES
09. CONSISTENT ACROSS DIFFERENT PLATFORMS
10. IT STANDS OUT FROM INSTAGRAM’S
WHITE/BLACK USER INTERFACE.

- MINIMUM SIZE: 320X320PX.

- USE COOLORS.CO TO TEST THE CONTRAST

BETWEEN THE BACKGROUND AND YOUR
CLOTHES/SKIN.

- USE PHOTOFEELER.COM TO GET AN UNBIASED

TEST OF PICTURES.

@INCOMERELATED
HEROIC HANDLE

WHERE THE HANDLE IS SEEN:

1. PROFILE;
2. SEARCH;
3. TAG STORIES/POST;
4. COMMENT SECTION;
5. HOME FEED;
6. STORIES/LIVE TAB;
7. INSTAGRAM SHOPS;
8. INSTAGRAM REELS.

THE PROFILE PICTURE AND HANDLE

PLACEMENTS OVERLAP A TON, THE MOST
COMMON PLACEMENT IS HANDLE + PROFILE
PICTURE, SO WE HAVE TO MAKE SURE THEY
FIT NICELY, HERE IS HOW:

@INCOMERELATED
EXAMPLES OF GOOD
HANDLES:
GREAT HANDLES
1. @JUJUBRANDING (KEYWORD)
2. @JAYSHETTY (SAME ACROSS PLATFORMS)
3. @GARYVEE (SHORT & EASY TO REMEMBER)
4. @DAVETALAS (2 WORDS)
5. @MARKETINGHARRY (NO SYMBOLS)

BAD HANDLES
1. @_BRANDINGMASTER_ (SYMBOLS)
2. @MARKETINGHARY (SIMILAR TO OTHERS)
3. @THEBESTVIDEOMAKER (4 WORDS)
4. @609DAVE43 (HARD TO REMEMBER)
5. @CHIAROSCURIST (HARD TO WRITE)

@INCOMERELATED
WHAT MAKES A GOOD
HANDLE:
01. EASY TO REMEMBER/SPELL
02. NO SYMBOLS (LOOKS SPAMMY)
03. UNIQUE (NO SIMILAR ONES)
04. USE MAXIMUM OF 2 WORDS
05. USE THE MOST SEARCHED FOR KEYWORDS
06. CONSISTENT ACROSS PLATFORMS7
07. FITS YOUR LONG-TERM VISION

- USE GOOGLE PLANNER OR KEYWORD SURFER

TO CHECK SEARCH VOLUME FOR YOUR
KEYWORDS, CHOOSE THE ONE WITH THE MOST
SEARCH VOLUME ON GOOGLE.

- USE NAMECHK.COM TO MAKE SURE YOUR

HANDLE IS FREE ON THE MAJORITY OF THE BIG
SOCIAL MEDIA PLATFORMS.

@INCOMERELATED
PERFECT HEADLINE
WHERE THE HEADLINE IS SEEN:

1. PROFILE;
2. SEARCH;
3. DIRECT MESSAGES;
4. SFY* LISTS

THE PROFILE PICTURE AND HANDLE PLACEMENTS

OVERLAP A TON, THE MOST COMMON
PLACEMENT IS HANDLE + PROFILE PICTURE, SO
WE HAVE TO MAKE SURE THEY FIT NICELY, HERE
IS HOW:

THE HEADLINE + HANDLE ARE THE ONLY

ELEMENTS OF YOUR PROFILE WHICH ARE
SEARCHABLE INSIDE OF LNSTAGRAM.

OPTIMISING THEM TO APPEAR IN THE SEARCH

RESULTS ON IG IS EXTREMELY IMPORTANT FOR
GENERATING ORGANIC TRAFFIC.

LEARN HOW TO CREATE AN IMPACTFUL

HEADLINE IN THE NEXT PAGES.

*SUGGESTED FOR YOU LISTS

@INCOMERELATED
EXAMPLES OF HEROIC
HEADLINES:
GREAT HEADLINES
1. BRAVE SOCIAL MEDIA
MARKETING (UNIQUE + KEYWORD INTENSIVE)
2. LUCAS I SOCIAL MEDIA MARKETING
(USING “I” TO MAKE IT EASIER TO READ)
3. DIGITAL MARKETING NYC
(USING NYC FOR GEO-TARGETING)

BAD HEADLINES
1. MARKETING HARRY
(REPEATING MY HANDLE)
2. HARRY I BRAND STRATEGY
(NOT RELEVANT TO MY CONTENT/BIO)
3. HRABREN BANKOV
(NOT USING ANY RELEVANT KEYWORDS)

@INCOMERELATED
WHAT MAKES A GREAT
HEADLINE:
01. KEYWORD INTENSIVE
02. DOESN’T REPEAT HANDLE
03. ACCURATELY DESCRIBES YOUR CONTENT
04. DRIVES CURIOSITY8
05. PROPERLY FORMATTED9
06. GEO-TARGED IF RELEVANT10
07. AVOIDS OVERLAPPING WITH
COMPETITORS

- THE MAJORITY OF THE PEOPLE WILL READ

YOUR HEADLINE, THE GOAL OF IT IS TO MAKE
THEM WANT TO VISIT YOUR PROFILE OR/AND
READ YOUR BIO

- EXAMPLES OF PROPER FORMATTING ON

PREVIOUS PAGE

- IF YOUR BUSINESS IS LOCAL, USE GEO-

TARGETED KEYWORDS (EXAMPLE: BEST
MARKETING AGENCY NYC)

@INCOMERELATED
EXCELLENT BIO
WHAT IS THE ROLE OF THE BIO:

A GREAT BIO WILL BE AWARE OF THE

ELEMENTS THAT SURROUND IT AND
CONTINUE THE JOURNEY THE USER IS ON:

THE BIO IS USUALLY THE 4TH ELEMENT THE

USER SEES AFTER:

> THE PROFILE PICTURE

> THE HANDLE
> THE HEADLINE

THE GOAL OF THE BIO IS TO ALIGN WITH THE

INTERESTS OF THE USER, SHOW HOW YOUR
PROFILE CAN BE BENEFICIAL AND THEN SPARK
ACTION!

IF YOU LOSE THE ATTENTION OF THE USER IN

YOUR BIO, OR DON’T GIVE CLEAR DIRECTIVE
WHAT THE USER SHOULD DO NEXT, YOU LOSE
A LOT OF OPPORTUNITIES FOR CONVERSION.

CHECK THE FOLLOWING PAGE FOR TIPS ON

CREATING A HEROIC BIO.

@INCOMERELATED
EXAMPLES OF
OUTSTANDING BIO:
GREAT BIO
1. I HELP PEOPLE DOMINATE SOCIAL MEDIA
GIVES THE USER A BENEFIT (DOMINATE SOCIAL)

2. I CREATE BOLD CONTENT + STRATEGIES

GIVES CONTEXT TO LINE 1

3. DM ME “CASH” AND LEVEL UP

GIVES A CLEAR CALL-TO-ACTION

BAD BIO
1. OWNER OF @BORINGBIO
FOCUSED ON HIMSELF, NO VALUE TO USER

2. PPC SEO FOR THE HIGHEST ROI

USE OF JARGON + NO FORMATTING

3. LIKE MY CONTENT, FOLLOW, DM ME

TOO MANY CALL-TO-ACTIONS + UNCLEAR

@INCOMERELATED
WHAT MAKES A GREAT BIO:
01. INCLUDES KEYWORDS
02. DOESN’T REPEAT HEADLINE
03. NO TECHNICAL WORDS/JARGON
04. FIRST LINE FOCUSED ON USERS
05. SECOND LINE GIVING CONTEXT ON 1ST
06. THIRD LINE GIVING A SIMPLE CALL-TO-
ACTION
07. NO HASHTAGS/SPECIAL SYMBOLS
08. IF YOU USE EMOJIS, BRAND THEM

AIN’T A ROCKET-SCIENCE, IS IT?

@INCOMERELATED
EYE-CATCHING FEED
WHAT IS THE ROLE OF THE FEED:

YOUR FEED, AND TO BE SPECIFIC, YOUR LAST 12

POSTS, HAVE ONE OF THE BIGGEST ROLES IN
TURNING A PRO- FILE VISIT INTO A FOLLOWER.

THE STRENGTH OF YOUR FEED DOESN’T ONLY

COME DOWN TO YOUR FEED LAYOUT - RATHER,
A COMBINATION OF THESE ELEMENTS SHOULD
BE CONSIDERED:

• DO YOU POST CONSISTENTLY?

• DO YOUR POST LOOK VISUALLY COHESIVE?
• ARE THE TOPICS OF YOUR POSTS RELEVANT
TO BIO/HEADLINE?

THE COMBINATION OF THE LOOK, FEEL AND

RELEVANCE ATTRIBUTES TO THE OVERALL
STRENGTH OF YOUR FEED
(FOLLOWING A FEED LAYOUT IS A BONUS).

IN THE NEXT FEW PAGES, WE WILL GO OVER

THE CHECKLIST FOR A EYE-CATCHING FEED.

@INCOMERELATED
WHAT MAKES A HEROIC FEED:
01. CONSISTENT VISUAL IDENTITY
02. RELEVANT TO BIO/HEADLINE
03. EASY TO SEE FROM FAR AWAY
04. LAST 12 POSTS SHOW YOUR CONTENT PILLARS
05. LAST 12 POSTS SHOWCASE WHAT YOU DO
06. HAS DIVERSE CONTENT FORMATS

- ISN’T LIMITED TO THE PATTERN YOU FOLLOW, BUT

IN- CLUDES: FONTS, IMAGERY, COLORS, ETC

- TAKE 1 STEP BACK, CAN YOU STILL SEE YOUR

CONTENT CLEARLY? AVOID SMALL TEXT + DETAILED
IMAGES AS YOUR POSTS WILL APPEAR SMALLER IN
HASHTAG/EXPLORE PAGES THAN ON YOUR FEED

- USE CASE-STUDIES, INFORMATIVE POSTS,

TESTIMONIALS TO SHOWCASE HOW YOU HELP
PEOPLE

GREAT EXAMPLES OF FABOLOUS FEEDS ARE:

@SQUAREDACADEMY
@DOTLUNG
@MARKETINGHARRY
@THEHARRYNEEDHAM
@GENMONSTER365

@INCOMERELATED
MIGHTY HIGHLIGHTS

WHAT IS THE ROLE OF HIGHLIGHTS:

A GOOD SET OF HIGHLIGHTS CAN NOT ONLY

INCREASE THE TIME A USER SPENDS ON YOUR
PROFILE (AND THUS YOUR CVR), BUT THEY CAN
ALSO ACT AS ADDI- TIONAL CALL-TO-ACTIONS.

IN ORDER TO USE HIGHLIGHTS TO THE UTMOST

OF THEIR POTENTIAL, THEY HAVE TO ACHIEVE
THESE 3 THINGS:

1. HOOK ATTENTION
2. RETAIN ATTENTION
3. COMMAND ATTENTION

IN THE NEXT FEW PAGES, WE ARE GOING TO RE-

VERSE-ENGINEER HOW WE CAN DO THIS AND I
WILL GIVE YOU A FEW HIGHLIGHTS THAT YOU
ABSOLUTELY MUST-HAVE IN YOUR PROFILE.

@INCOMERELATED
EXAMPLES OF WORKING
HIGHLIGHTS:
1. ABOUT ME
WHO ARE YOU?
HOW DO YOU HELP OTHERS?
SIMPLE CALL TO ACTION

2. SERVICES
WHAT DO YOU OFFER?
WHO DO YOU HELP?
WHAT IS YOUR PROCESS?
TESTIMONIAL
CLEAR CALL TO ACTION

3. PRODUCTS
WHAT IS THE PRODUCT?
WHO IS IT FOR?
WHAT ARE THE BENEFITS?
TESTIMONIAL
SIMPLE CALL TO ACTION

4. SOCIAL PROOF
CASE STUDIES
AWARDS
PUBLICATIONS
COURSES
TESTIMONIAL

@INCOMERELATED
WHAT MAKES HEROIC
HIGHLIGHTS:
1. KEEP PEOPLE ON YOUR PROFILE
2. FOLLOW A CLEAR STRUCTURE
3. PRIORITIZES THE 1ST HIGHLIGHT
4. HAVE 3-5 SLIDES PER HIGHLIGHT
5. IS UPDATED FREQUENTLY (EVERY QUARTER)
6. INTRODUCES WHO YOU ARE
7. SHARES HOW YOU HELP PEOPLE
8. BUILDS AUTHORITY WITH SOCIAL PROOF
9. HAVE COVERS THAT FIT YOUR VISUALS

@INCOMERELATED
ALTERNATIVE FEEDS
WHAT IS THE ROLE OF ALTERNATIVE FEEDS:

SIMILAR TO HIGHLIGHTS, THE GOAL OF

ALTERNATIVE FEEDS IS TO INCREASE THE TIME
PEOPLE SPEND ON YOUR PROFILE.

ANOTHER BENEFIT OF HAVING MULTIPLE

FEEDS IS THE FACT THAT YOU CAN CONNECT
WITH YOUR AUDIENCE ON DIFFERENT LEVELS.

HERE ARE THE ALTERNATIVE FEEDS YOU CAN

SET-UP ON IG:

01. TAGGED FRIENDS

02. REELS FEED
03. IGTVFEED
04. GUIDES FEED
05. SHOP FEED
06. SPECIAL FILTER FEED

EACH FEED HAS A SPECIFIC PURPOSE BASED

ON WHICH WE CAN OPTIMISE THEM.

@INCOMERELATED
WHAT MAKES HEROIC
ALTERNATIVE FEEDS:
1.ARE UPDATED FREQUENTLY (EVERY MONTH)
2.USE GUIDES TO ORGANIZE YOUR POSTS
3.USE TAGGED FEED AS A PORTFOLIO
4.USE IGTV TO NURTURE YOUR COMMUNITY
5.USE REELS TO ATTRACT A LARGER COMMUNITY
6.USE EFFECTS FOR BRANDING/GROWTH
7.USE SHOP FOR MONETIZATION
8.HAVE SEPARATE PINNED POSTS ON THE REELS FEED.

@INCOMERELATED
BONUS ELEMENTS
WHICH ARE THE BONUS ELEMENTS:

IN ADDITION TO THE MAIN ELEMENTS OF YOUR

PROFILE, THERE ARE SOME MISCELLANEOUS
ELEMENTS, WHICH WHEN ADDED TOGETHER
CAN MAKE AN IMPACT ON YOUR PROFILE.

THESE BONUS ELEMENTS ARE:

1. CATAGORY OF ACCOUNT
2. ACTION BUTTON
3. FAQ SECTION

THE NEXT PAGE WILL SHOWCASE THE BONUS

ELEMENTS AND HOW YOU CAN USE THEM IN
YOUR PROFILE.

WHAT MAKES GREAT BONUS ELEMENTS:

1. CATEGORY OF ACCOUNT IS SEARCHABLE

2. CATEGORY OF ACCOUNT IS RELEVANT
3. CATEGORY OF ACCOUNT IS VISIBLE
4. ADD ACTION BUTTONS IF RELEVANT
5. SET FAQ IF RELEVANT

@INCOMERELATED
PERFECT PROFILE
CHECKLIST
I KNOW THAT OPTIMIZING EACH SMALL ELEMENT
OF YOUR PROFILE CAN BE DAUNTING.

HERE IS A CHECKLIST YOU CAN USE TO MAKE

SURE EVERYTHING IS OPTIMIZED:

1. BRANDED PROFILE PICTURE WHICH IS SCALABLE

2. SHORT & EASY TO REMEMBER HANDLE WITH
KEYWORDS
3. HEADLINE OPTIMISED FOR SEARCH
4. RELEVANT CATEGORY OF AN ACCOUNT
5. OPTIMISED BIO:
FOCUSES ON BENEFITS
GIVES CLARITY
SIMPLE CTA
6. THREE HIGHLIGHTS WITH 3-5 SLIDES EACH
7. FIVE ALTERNATIVE FEEDS
8. OPTIMISED FEED:
COHESIVE VISUALS
RELEVANT TO BIO/HEADLINE
DIFFERENT CONTENT FORMATS

@INCOMERELATED
TRACK CONVERSION RATE
BASED ON STUDYING THE PREVIOUS PAGES,
YOU SHOULD HAVE A GOOD IDEA OF WHAT
MAKES A FERRARI TYPE PROFILE AND A FORD
TYPE PROFILE.

HAVING SAID THAT, OPTIMISING YOUR

PROFILE ONCE DOESN’T MEAN YOU ARE DONE.

YOU NEED TO MAINTAIN YOUR PROFILE.

YOUR BUSINESS, CONTENT, AUDIENCE,

PLATFORM MIGHT CHANGE. AND THAT MEANS
YOUR PROFILE NEEDS TO CHANGE AS WELL.

THAT IS WHY KNOWING HOW TO CHANGE

ELEMENTS OF YOUR PROFILE AND TEST THEIR
EFFECTIVENESS IS KEY.

@INCOMERELATED
HERE ARE THE STEPS YOU NEED TO TAKE:

STEP 1: CHANGE 1 ELEMENT AT A TIME

(IF YOUR RESULTS IMPROVE OR WORSEN, YOU
KNOW WHAT CAUSED IT)

STEP 2: GATHER ENOUGH DATA

(TEST FOR 2-4 WEEKS (WITH MINIMUM 100
PROFILE VISITS/WEEKLY)

STEP 3: ANALYZE YOUR RESULTS USING AN

A/B TEST CALCULATOR

> INPUT PROFILE VISITS AND FOLLOWERS YOU

GOT IN WEEK A
> INPUT PROFILE VISITS AND FOLLOWERS YOU
GOT IN WEEK B
> VALIDATE IF THE RESULTS ARE STATISTICALLY
SIGNIFICANT

THIS ENSURES THAT THE CHANGES YOU MADE

IMPROVED YOUR STATS, NOT PURE LUCK.

@INCOMERELATED
THANKS G, FOR REACHING UNTIL THE END.

QUITE A FAIR AMOUNT OF WORK WENT INTO IT,

I REALLY DO HOPE THAT YOU FOUND SOME
VALUE IN IT.

IF THIS WAS THE CASE, YOU CAN KINDLY DM ME

AND LET ME KNOW YOUR THOUGHTS ABOUT THE
BOOK. :)

EVERY PIECE OF FEEDBACK WILL BE HIGHLY

APPRECIATED.

AND AGAIN, THANKS FOR INVESTING YOUR

PRECIOUS TIME INTO THIS BOOK.

NOW GO AND START DOMINATING INSTAGRAM!!

- INCOMERELATED

@INCOMERELATED