BRAND HEALTH TRACKING

AND BRAND IMAGE

Q1 2023

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 1
FOREWORDS
Indonesia stands out as the largest gaming market in Southeast Asia, mainly due
to the substantial development of esports and mobile gaming. In 2021, the
Indonesian gaming market reached a valuation of approximately USD 1.92 billion,
positioning it as a promising leader among its Southeast Asian counterparts.

Indonesia's esports hold significant potential for achievements and driving

growth in the creative industry. Professional local teams have contributed to
economic turnover exceeding IDR 15 trillion. Some renowned world-champion
Indonesian esports teams such as EVOS, ONIC, RRQ, and Bigetron; have made a
mark on the global stage.

In response to this phenomenon, Jakpat aims to capture the habits and

behaviors of Indonesian gamers who follow esports trends. Some key insights
include the games, teams, and tournaments that are highly awaited.

This report is the last part of the Jakpat Gaming & Esports Report Series 2023.
The other three topics are mobile gaming, PC/laptop gaming, and console
gaming.

Reference:
https://www.statista.com/statistics/1344828/indonesia-gaming-market-size/
https://www.counterpointresearch.com/southeast-asia-cant-get-enough-smartphone-gaming/

2
Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 2
RESEARCH HIGHLIGHTS

Available in the premium version.

Contact our team for further information at

dea@jakpat.net

3
Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 3
RESEARCH DETAILS

DATA COLLECTION RESEARCH OBJECTIVE

• The survey was distributed to 1191 Jakpat respondents • To find out the demographic and psychographic profile
with 1047 of them following esports trends of gamers

• Data collecting was done on 10-12th of July 2023 • To understand gamers’ behavior and attitude

• Margin of error below 5% • To understand the interest in esports’ events and

competition
• The questionnaires were distributed via Jakpat mobile
app

• Proportioned by Indonesian internet population

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 4
DEMOGRAPHIC PROFILE
Among all respondents (n=1191)

Gender Age Cohort

Female 39% Gen Z (16-25) 41%

Male 61% Gen Y (26-40) 59%

Socio Economic Status Area Game Usership

Kalimantan area 5% Consol
Lower 7% 25%
gamers
Sulawesi & East PC
Upper 39% 6% 38%
Indonesia area gamers

Sumatera area Mobile

Middle 54% 16% 93%
gamers

Java & Bali area 73%

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 5
TABLE OF CONTENTS

Page 2 FOREWORDS
3 RESEARCH HIGHLIGHTS
4 RESEARCH DETAILS
5 DEMOGRAPHIC PROFILE
6 TABLE OF CONTENTS
7 GAMERS’ PERSONA
12 ESPORTS: GAMES, TEAMS, TOURNAMENTS
17 ESPORTS: SOURCE OF INFORMATION,
ENGAGEMENT, ATTITUDE

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 6
Gamers’
Persona

7
Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 7
INDONESIAN GAMERS’ PERSONA
Among all respondents (n=1191)

45% 55%
ACTIVE GAMERS CASUAL GAMERS

Time allocation management Tend to allocate specific time Tend to not allocate specific time

Game level preference Normal to hard Easy to normal

Goal of playing (score) Must win and get higher score Don’t have to win

Duration of per session 3 hours or more 2 hour or less

Monthly Internet data spending 16 GB or more 3 GB or less

Monthly game items spending IDR 100,000 or more IDR 30,000 or less

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 8
DISTRIBUTION OF GAMERS’ PERSONA BASED ON DEMOGRAPHIC
Among all respondents (n=1191)

There is a contrasting distribution of gamers among genders, with more males being active gamers and more females
being casual gamers. This is also reflected in the gaming community, which is more heavily dominated by male gamers.
However, there is no significant difference in the distribution of gamers among age groups.

GENDER AGE

MALE FEMALE GEN Z MILLENNIALS

n=721 n=740 n=484 n=707

ACTIVE ACTIVE
GAMERS 54% 32% GAMERS 42% 48%

CASUAL CASUAL
GAMERS 46% 68% GAMERS 58% 52%

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 9
DISTRIBUTION OF GAMERS’ PERSONA BASED ON DEMOGRAPHIC
Among all respondents (n=1191)

More mobile gamers are casual

gamers, while PC and console
gamers tend to be more active
gamers. This suggests that PC
and console gamers need to be
more engaged with the games
they play, as they tend to have
longer playing sessions. In
addition, both types of gamers
tend to challenge themselves by
exploring, adventuring, and
immersing themselves in video
games.

MOBILE GAMERS PC/LAPTOP GAMERS CONSOLE GAMERS

n=454 n=303
n=1103

ACTIVE 45% 61%

GAMERS 66%

CASUAL 39%
GAMERS 55% 34%

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 10
HOW GAMERS ENGAGE WITH GAMING
Among all respondents (n=1191)

Active gamers are more likely to be social, as they often build communication skills
and make new friends through gaming.

Male Female
n=721 n=470
ACTIVE GAMERS CASUAL GAMERS
ACHIEVER 70% 84%
n=540 n=651
EXPLORER 54% 50%
ACHIEVER 76% 75%
I feel happy when I can complete SOCIALIZER 37% 21%
missions in a game

Gen Z (16-25) Gen Y (26-40)

EXLOPORER 56% 50%
n=484 n=707

I enjoy exploring, adventuring, and immersing myself

in a video game (e.g., finding out more about game-
ACHIEVER 80% 73%
play, features, etc.)
EXPLORER 50% 54%

SOCIALIZER 36% 27% SOCIALIZER 32% 30%

I enjoy playing mobile games as a means of
communication and finding new relationships or
friends

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 11
DEMOGRAPHIC PROFILE OF ESPORTS ENTHUSIASTS
n=1047

Gender Age cohort Persona

Female Gen Z (16-25) Active Gamers

Male Gen Y (26-40) Casual Gamers

Socio Economic Status Area

Lower Kalimantan area

Sulawesi & East

Upper
Indonesia area

Middle Sumatera area

Java & Bali area

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 12
Esports:
Games, Teams,
Tournaments

13
Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 13
MOST ANTICIPATED ESPORTS GAMES
Among respondents who follow esports trends (n=1047)

XX% XX% XX% XX%

XX% XX% XX% XX% Gen Z (16-25) Gen Y (26-40)

n=418 n=629

Available in the premium version. Game 1 XX% XX%

Game 2 XX% XX%
Game 3 XX% XX%
Contact our team for further information at Game 4 XX% XX%
dea@jakpat.net Game 5 XX% XX%
XX% XX% Game 6 XX% XX%

Mobile game Game 7 XX% XX%

Game 8 XX% XX%
PC game Game 9 XX% XX%
Game 10 XX% XX%

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 14
MOST ANTICIPATED ESPORTS TEAMS
Among respondents who follow esports trends (n=1047)

XX% XX% XX% XX%

XX% XX% XX% XX% Gen Z (16-25) Gen Y (26-40)

n=418 n=629

Available in the premium version. Team 1 XX% XX%

Team 2 XX% XX%
Team 3 XX% XX%
Contact our team for further information at Team 4 XX% XX%
dea@jakpat.net Team 5 XX% XX%
XX% XX% Team 6 XX% XX%
Team 7 XX% XX%
Men’s & women’s team
Team 8 XX% XX%
Men team only Team 9 XX% XX%
Team 10 XX% XX%

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 15
MOST ANTICIPATED ESPORTS TOURNAMENTS
Among respondents who follow esports trends (n=1047)

XX% XX% XX%

XX% XX% XX% OTHER TOURNAMENTS Gen Z (16-25) Gen Y (26-40)

n=418 n=629

Available in the premium version. Tournament 10Mobile Legends 91% 80%

XX%
Tournament 11 PUBG Mobile 70% 66%
XX%
Tournament 12 Free Fire 44% 48%
XX%
Contact our team for further information at DOTA 2 31% 35%
Tournament 13 XX%
dea@jakpat.net Tournament 14 FIFA Online 25% 36%
XX%
XX% XX% XX% Tournament 15 Valorant 34% 20%
XX%
League of Legends 23% 24%
Tournament 16 XX%
National
TournamentArena
17 of Valor (AOV) 19% 21%
XX%
International Tournament 18Counter-Strike 14% X%
17%
Tournament 19Pokemon UNITE 11% X%
10%

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 16
Esports:
Source Of
Information,
Engagement,
Attitude

17
Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 17
SOURCE OF INFORMATION ABOUT ESPORTS
Among all respondents (n=1191)

DIGITAL 93% COMMUNITY 35%

YouTube 62%
Gaming communities/forums 20%
Instagram 45%

TikTok 35%
Information from friends or family 17%

Facebook 23% Discord 9%

Twitter 19%
YouTube, Instagram, and TikTok
Google Search 17%
continue to be the top choices for
TRADITIONAL MEDIA 19%
getting information about esports. News websites or online articles 16%
Including TV ads, Radio ads, newspaper ads, OOH ads
Telegram 10%
Their popularity as information
sources might reflect the increasing Company websites 6%
interest and engagement in the TOURNAMENT/COMPETITION 15%
Email blast 4%
esports industry.

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 18
HOW GAMERS ENGAGE WITH ESPORTS
Among all respondents (n=1191)

TOTAL ACTIVE GAMERS CASUAL GAMERS

n=540 n=651

I play esports-themed
games

I am interested in the
esports industry Available in the premium version.
I watch esports videos
or live streams Contact our team for further information at
I follow esports
dea@jakpat.net
tournament updates

I have a favorite
esports team

Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 19
GAMERS’ ATTITUDE TOWARDS ESPORTS
Among all respondents (n=1191)

TOTAL ACTIVE GAMERS CASUAL GAMERS

n=540 n=651

Esports has a positive

impact on the
Indonesian economy

Gamers have a positive outlook on

I am always looking
the future of esports in Indonesia, forward to the growth Available in the premium version.
believing that it will have a beneficial of esports in Indonesia

impact on the country's economy.

They are optimistic about the
I believe that those who
pursue esports have
Contact our team for further information at
growth and development of esports
the potential for a good
career
dea@jakpat.net
in Indonesia and eagerly anticipate
Esports has a positive
its expansion and potential in the impact on Indonesian
country. society

20
Esports Trends – Jakpat Gaming & Esports Premium Report Series 2023 20
Discover more Insights into
the gaming world!

Jakpat Gaming & Esports

Premium Report Series 2023

✸ Mobile Gaming Trends

✸ PC / Laptop Gaming Trends

✸ Console Gaming Trends

✸ Esports Trends

↑ Click on the title above to download

Discover more from Jakpat

Premium Report - More Comprehensive

✸ Gaming & Esports Premium Report Series 2023 [This is the report you're reading now. See previous page for detail]

✸ Wearable Gadget Trends 2023

✸ Indonesia E-Commerce Trends – 1st Semester of 2023

✸ Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

✸ Indonesia Fintech Trends – 1st Semester of 2023

Free Report

✸ Tax Payments Through Digital Platforms

✸ Exploring The Vegetarian Trend In Indonesia

✸ Property Perspective from Gen Z

We value your feedback! Do it with your
Help us improve phone - Scan QR

our future reports by sharing

your thoughts.

CLICK HERE
GET THE RIGHT INSIGHT
AT THE RIGHT TIME
Over 1,200,000++ managed mobile panelists in Indonesia
Send your survey to JAKPAT panels
and get your report within 2-3 hours
Connect Your Business & Panelist Real Time

partner@jakpat.net

+62 274 2923 340

wa.me/+62 821 3719 1522

DESIGN RESEARCH TARGET AUDIENCE GET RESULT

https://jakpat.net
Create your own research. Reach your specific segment Sit back and relax while
Formulate questionnaire easily within our managed our system collect
with guidance from our community panelists across responses across
research expertise Indonesia & pay affordably Indonesia in real time