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Esri's 2022-2027 Data Catalog - June 2022 Release

Table of Contents
Esri Demographics provide detailed information about places, people, and their preferences from national to local scales. Access thousands of data variables for the U.S. on de
that are updated regularly by Esri's in-house team of demographers and statisticians. Esri Demographics include the following databases:

Esri Updated Demographics American Community Survey (ACS)


Esri Daytime Population
Esri Tapestry Segmentation Census 2020
Esri Consumer Spending Census 2010
Esri Market Potential Census 2000
Esri Business Summary

Click on any link below to browse Esri’s 2022 data variables in 2020 geographic boundaries. Please note data catalogs are updated throughout the year to reflect the most c

Learn more about Esri Demographics


Note: View Esri's 2021-2026 Data Catalog for a detailed listing of thousands of additional 2021-2026 data variables available for the U.S. on demographic, consumer, and bu

Available Geographies

Esri Updated Demographics


2022/2027 Key Demographic Indicators (Esri)
2022 Time Series (Esri) 2027 Age by Sex by Race (Esri)
2022/2027 Population by Generation (Esri) 2022 Labor Force (Esri)
2022/2027 Age Dependency (Esri) 2022/2027 Race and Hispanic Origin (Esri)
2022/2027 Age: 5 Year Increments (Esri) 2022 Educational Attainment (Esri)
2022 Age: 1 Year Increments (Esri) 2022 Marital Status (Esri)
2027 Age: 1 Year Increments (Esri) 2022/2027 Income (Esri)
2022 Age by Sex by Race (Esri) 2022 Income by Age (Esri)

Daytime Population
2022 Daytime Population

Esri Tapestry Segmentation

American Community Survey (ACS) - US & PR


2017-2021 Key Demographic Indicators (ACS) 2017-2021 Labor Force by Occupation (ACS)
2017-2021 Age: 5 Year Increments (ACS) 2017-2021 Class of Worker (ACS)
2017-2021 Race and Hispanic Origin (ACS) 2017-2021 Veteran Status and Military Service (ACS)
2017-2021 School Enrollment (ACS) 2017-2021 Health Insurance Coverage (ACS)
2017-2021 Educational Attainment (ACS) 2017-2021 Computer and Internet Service (ACS)
2017-2021 Language Spoken at Home (ACS) 2017-2021 Households by Type and Size and Age (ACS)
2017-2021 Marital Status (ACS) 2017-2021 Income (ACS)
2017-2021 Population by Relationship and Household Type (ACS) 2017-2021 Income by Age (ACS)
2017-2021 Females by Age of Children and Employment Status (ACS) 2017-2021 Ratio of Income to Poverty (ACS)
2017-2021 Journey to Work (ACS) 2017-2021 Poverty Status and Household Type (ACS)
2017-2021 Labor Force by Industry (ACS) 2017-2021 Disability Status (ACS)

American Community Survey (ACS) - US & PR Tract Level and Above Data
2017-2021 Place of Birth and Citizenship (ACS Tract) 2017-2021 Poverty Status and Labor Force Status (ACS Tract)
2017-2021 Asian Alone Population (ACS Tract) 2017-2021 Poverty Status and Race (ACS Tract)
2017-2021 Hispanic or Latino Population by Origin (ACS Tract) 2017-2021 Poverty Status and Food Stamps/SNAP (ACS Tract)
2017-2021 Population by Single Ancestry (ACS Tract) 2017-2021 Income by Household Size and Earners (ACS Tract)
2017-2021 Transportation to Work (ACS Tract) 2017-2021 Household Income by Race (ACS Tract)
2017-2021 Poverty Status and Educational Attainment (ACS Tract) 2017-2021 Household Income by Tenure (ACS Tract)

2020 Census
2020 Population (U.S. Census) 2020 Population 18+ Years of Two or More Races (U.S. Census)
2020 Population by Race (U.S. Census) 2020 Non Hispanic Population of Two or More Races (U.S. Census)
2020 Hispanic Population by Race (U.S. Census) 2020 Non Hispanic Population <18 Years by Race (U.S. Census)
2020 Non Hispanic Population by Race (U.S. Census) 2020 Non Hispanic Population 18+ Years by Race (U.S. Census)
2020 Population of Two or More Races (U.S. Census) 2020 Non Hispanic Population 18+ Years of Two or More Races (U.S. Census)
2020 Population <18 Years by Race (U.S. Census) 2020 Hispanic Population of Two or More Races (U.S. Census)
2020 Population 18+ Years by Race (U.S. Census) 2020 Hispanic Population <18 Years by Race (U.S. Census)

2010 Census
2010 Population 2010 Population of Two or More Races (U.S. Census)
2010 Age: 5 Year Increments (U.S. Census) 2010 Households (U.S. Census)
2010 Age: 1 Year Increments (U.S. Census) 2010 Households by Type (U.S. Census)
2010 Race and Hispanic Origin (U.S. Census) 2010 Average Household Size (U.S. Census)
2010 Age by Sex by Race (U.S. Census) 2010 Households by Race/Hispanic Origin (U.S. Census)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


2010 Population by Relationship and Household Type (U.S. Census) 2010 Households by Size (U.S. Census)
2010 Group Quarters Population (U.S. Census) 2010 Households by Age of Householder (U.S. Census)

2000 Census
2000 Data in 2020 Census Geography

Esri Consumer Spending


Current-year
2022 Alcoholic Beverages (Consumer Spending) 2022 Food at Home - Dairy/Fruit/Vegs (Consumer Spending)
2022 Apparel (Consumer Spending) 2022 Food at Home - Meat/Poultry/Fish/Eggs (Consumer Spending)
2022 Dining Out (Consumer Spending) 2022 Food at Home - Nonalcoholic Bev (Consumer Spending)
2022 Education (Consumer Spending) 2022 Food at Home - Snacks/Other (Consumer Spending)
2022 Entertainment/Recreation/Pets (Consumer Spending) 2022 Health Care (Consumer Spending)
2022 Financial (Consumer Spending) 2022 Household Goods (Consumer Spending)
2022 Food at Home - Bakery Products (Consumer Spending) 2022 Household Services (Consumer Spending)

Five-year
2027 Alcoholic Beverages (Consumer Spending) 2027 Food at Home - Dairy/Fruit/Vegs (Consumer Spending)
2027 Apparel (Consumer Spending) 2027 Food at Home - Meat/Poultry/Fish/Eggs (Consumer Spending)
2027 Dining Out (Consumer Spending) 2027 Food at Home - Nonalcoholic Bev (Consumer Spending)
2027 Education (Consumer Spending) 2027 Food at Home - Snacks/Other (Consumer Spending)
2027 Entertainment/Recreation/Pets (Consumer Spending) 2027 Health Care (Consumer Spending)
2027 Financial (Consumer Spending) 2027 Household Goods (Consumer Spending)
2027 Food at Home - Bakery Products (Consumer Spending) 2027 Household Services (Consumer Spending)

Esri Market Potential


2022 Automobiles and Automotive Products (Market Potential) 2022 Household Goods, Furniture and Appliances (Market Potential)
2022 Baby Products, Toys and Games (Market Potential) 2022 Leisure Activities and Lifestyle (Market Potential)
2022 Civic Activities and Political Affiliation (Market Potential) 2022 Media - Magazines and Newspapers (Market Potential)
2022 Clothing, Shoes and Accessories (Market Potential) 2022 Media - Radio and Other Audio (Market Potential)
2022 Electronics and Internet (Market Potential) 2022 Media - TV Viewing (Market Potential)
2022 Financial and Insurance (Market Potential) 2022 Pets and Pet Products (Market Potential)
2022 Grocery and Alcoholic Beverages (Market Potential) 2022 Phones and Yellow Pages (Market Potential)
2022 Health and Personal Care (Market Potential) 2022 Psychographics and Advertising (Market Potential)
2022 Home Improvement, Garden and Lawn (Market Potential) 2022 Psychographics and Food (Market Potential)

Esri Business Summary


2022 Business Summary by SIC and NAICS

Crime Indexes
Crime Type

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


a variables for the U.S. on demographic, consumer, and business characteristics

Crime Indexes

he year to reflect the most current variable vintage and inventory.

ographic, consumer, and business characteristics.

2027 Income by Age (Esri)


2022 Disposable Income (Esri)
2022 Disposable Income by Age (Esri)
2022 Net Worth (Esri)
2022 Net Worth by Age (Esri)
2022/2027 Home Value (Esri)

2017-2021 Home Value (ACS)


2017-2021 Mortgage Status (ACS)
2017-2021 Contract Rent (ACS)
2017-2021 Gross Rent (ACS)
2017-2021 Year Householder Moved In (ACS)
2017-2021 Heating Fuel (ACS)
2017-2021 Vehicles Available (ACS)
2017-2021 Housing Units in Structure (ACS)
2017-2021 Vacant Housing Units (ACS)
2017-2021 Year Structure Built (ACS)

2020 Hispanic Population 18+ Years by Race (U.S. Census)


2020 Hispanic Population 18+ Years of Two or More Races (U.S. Census)
2020 Group Quarters Population (U.S. Census)
2020 Households (U.S. Census)
2020 Housing (U.S. Census)
2020 Vacant Housing Units (U.S. Census)

2010 Households by Type and Children (U.S. Census)


2010 Housing (U.S. Census)
2010 Housing by Race/Hispanic Origin (U.S. Census)
2010 Housing by Size (U.S. Census)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


2010 Housing by Age of Householder (U.S. Census)
2010 Vacant Housing Units (U.S. Census)

2022 Housing (Consumer Spending)


2022 Life Insurance/Pensions (Consumer Spending)
2022 Miscellaneous Expenses (Consumer Spending)
2022 Personal Care (Consumer Spending)
2022 Total Expenditures (Consumer Spending)
2022 Transportation - Local (Consumer Spending)
2022 Travel (Consumer Spending)

2027 Housing (Consumer Spending)


2027 Life Insurance/Pensions (Consumer Spending)
2027 Miscellaneous Expenses (Consumer Spending)
2027 Personal Care (Consumer Spending)
2027 Total Expenditures (Consumer Spending)
2027 Transportation - Local (Consumer Spending)
2027 Travel (Consumer Spending)

2022 Psychographics and Lifestyle (Market Potential)


2022 Psychographics and Media (Market Potential)
2022 Psychographics and Shopping (Market Potential)
2022 Restaurants (Market Potential)
2022 Shopping (Market Potential)
2022 Sports (Market Potential)
2022 Travel (Market Potential)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


2022/2027 Key Demographic Indicators (Esri)
TOTPOP_CY 2022 Total Population (Esri)
HHPOP_CY 2022 Household Population (Esri)
FAMPOP_CY 2022 Family Population (Esri)
GQPOP_CY 2022 Group Quarters Population (Esri)
POPDENS_CY 2022 Population Density (Pop per Square Mile) (Esri)
DIVINDX_CY 2022 Diversity Index (Esri)
TOTHH_CY 2022 Total Households (Esri)
AVGHHSZ_CY 2022 Average Household Size (Esri)
FAMHH_CY 2022 Total Family Households (Esri)
AVGFMSZ_CY 2022 Average Family Size (Esri)
MEDHINC_CY 2022 Median Household Income (Esri)
AVGHINC_CY 2022 Average Household Income (Esri)
PCI_CY 2022 Per Capita Income (Esri)
TOTHU_CY 2022 Total Housing Units (Esri)
OWNER_CY 2022 Owner Occupied Housing Units (Esri)
RENTER_CY 2022 Renter Occupied Housing Units (Esri)
VACANT_CY 2022 Vacant Housing Units (Esri)
MEDVAL_CY 2022 Median Home Value (Esri)
AVGVAL_CY 2022 Average Home Value (Esri)
HAI_CY 2022 Housing Affordability Index (Esri)
INCMORT_CY 2022 Percent of Income for Mortgage (Esri)
WLTHINDXCY 2022 Wealth Index (Esri)
POPGRW20CY 2020-2022 Population: Compound Annual Growth Rate (Esri)
HHGRW20CY 2020-2022 Households: Compound Annual Growth Rate (Esri)
HHPGRW20CY 2020-2022 Household Population: Compound Annual Growth Rate (Esri)
GQGRW20CY 2020-2022 Group Quarters Population: Compound Annual Growth Rate (Esri)
HUGRW20CY 2020-2022 Housing Units: Compound Annual Growth Rate (Esri)
VACGRW20CY 2020-2022 Vacant Housing Units: Compound Annual Growth Rate (Esri)
TOTPOP_FY 2027 Total Population (Esri)
HHPOP_FY 2027 Household Population (Esri)
FAMPOP_FY 2027 Family Population (Esri)
GQPOP_FY 2027 Group Quarters Population (Esri)
POPDENS_FY 2027 Population Density (Pop per Square Mile) (Esri)
DIVINDX_FY 2027 Diversity Index (Esri)
TOTHH_FY 2027 Total Households (Esri)
AVGHHSZ_FY 2027 Average Household Size (Esri)
FAMHH_FY 2027 Total Family Households (Esri)
AVGFMSZ_FY 2027 Average Family Size (Esri)
MEDHINC_FY 2027 Median Household Income (Esri)
AVGHINC_FY 2027 Average Household Income (Esri)
PCI_FY 2027 Per Capita Income (Esri)
TOTHU_FY 2027 Total Housing Units (Esri)
OWNER_FY 2027 Owner Occupied Housing Units (Esri)
RENTER_FY 2027 Renter Occupied Housing Units (Esri)
VACANT_FY 2027 Vacant Housing Units (Esri)
MEDVAL_FY 2027 Median Home Value (Esri)
AVGVAL_FY 2027 Average Home Value (Esri)
POPGRWCYFY 2022-2027 Population: Compound Annual Growth Rate (Esri)
HHGRWCYFY 2022-2027 Households: Compound Annual Growth Rate (Esri)
FAMGRWCYFY 2022-2027 Families: Compound Annual Growth Rate (Esri)
PCIGRWCYFY 2022-2027 Per Capita Income: Compound Annual Growth Rate (Esri)
OWNGRWCYFY 2022-2027 Owner Occupied Housing Units: Compound Annual Growth Rate (Esri)
MHIGRWCYFY 2022-2027 Median Household Income: Compound Annual Growth Rate (Esri)

2022 Time Series (Esri)


2022 Population Time Series (Esri)
TSPOP20_CY 2020 Total Population (Esri 2022)
TSPOP21_CY 2021 Total Population (Esri 2022)
TOTPOP_CY 2022 Total Population (Esri)
2022 Household Time Series (Esri)
TSHH20_CY 2020 Total Households (Esri 2022)
TSHH21_CY 2021 Total Households (Esri 2022)
TOTHH_CY 2022 Total Households (Esri)
2022 Housing Unit Time Series (Esri)
TSHU20_CY 2020 Total Housing Units (Esri 2022)
TSHU21_CY 2021 Total Housing Units (Esri 2022)
TOTHU_CY 2022 Total Housing Units (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description

2022/2027 Population by Generation (Esri)


GENBASE_CY 2022 Population by Generation Base (Esri)
GENALPHACY 2022 Generation Alpha Population (Born 2017 or Later) (Esri)
GENZ_CY 2022 Generation Z Population (Born 1999 to 2016) (Esri)
MILLENN_CY 2022 Millennial Population (Born 1981 to 1998) (Esri)
GENX_CY 2022 Generation X Population (Born 1965 to 1980) (Esri)
BABYBOOMCY 2022 Baby Boomer Population (Born 1946 to 1964) (Esri)
OLDRGENSCY 2022 Silent & Greatest Generations Population (Born 1945/Earlier) (Esri)
GENBASE_FY 2027 Population by Generation Base (Esri)
GENALPHAFY 2027 Generation Alpha Population (Born 2017 or Later) (Esri)
GENZ_FY 2027 Generation Z Population (Born 1999 to 2016) (Esri)
MILLENN_FY 2027 Millennial Population (Born 1981 to 1998) (Esri)
GENX_FY 2027 Generation X Population (Born 1965 to 1980) (Esri)
BABYBOOMFY 2027 Baby Boomer Population (Born 1946 to 1964) (Esri)
OLDRGENSFY 2027 Silent & Greatest Generations Population (Born 1945/Earlier) (Esri)

2022/2027 Age Dependency (Esri)


CHILD_CY 2022 Child Population (Age <18) (Esri)
WORKAGE_CY 2022 Working-Age Population (Age 18-64) (Esri)
SENIOR_CY 2022 Senior Population (Age 65+) (Esri)
CHLDDEP_CY 2022 Child Dependency Ratio (Esri)
AGEDEP_CY 2022 Age Dependency Ratio (Esri)
SENRDEP_CY 2022 Senior Dependency Ratio (Esri)
CHILD_FY 2027 Child Population (Age <18) (Esri)
WORKAGE_FY 2027 Working-age Population (Age 18-64) (Esri)
SENIOR_FY 2027 Senior Population (Age 65+) (Esri)
CHLDDEP_FY 2027 Child Dependency Ratio (Esri)
AGEDEP_FY 2027 Age Dependency Ratio (Esri)
SENRDEP_FY 2027 Senior Dependency Ratio (Esri)

2022/2027 Age: 5 Year Increments (Esri)


AGEBASE_CY 2022 Total Population by Five-Year Age Base (Esri)
POP0_CY 2022 Total Population Age 0-4 (Esri)
POP5_CY 2022 Total Population Age 5-9 (Esri)
POP10_CY 2022 Total Population Age 10-14 (Esri)
POP15_CY 2022 Total Population Age 15-19 (Esri)
POP20_CY 2022 Total Population Age 20-24 (Esri)
POP25_CY 2022 Total Population Age 25-29 (Esri)
POP30_CY 2022 Total Population Age 30-34 (Esri)
POP35_CY 2022 Total Population Age 35-39 (Esri)
POP40_CY 2022 Total Population Age 40-44 (Esri)
POP45_CY 2022 Total Population Age 45-49 (Esri)
POP50_CY 2022 Total Population Age 50-54 (Esri)
POP55_CY 2022 Total Population Age 55-59 (Esri)
POP60_CY 2022 Total Population Age 60-64 (Esri)
POP65_CY 2022 Total Population Age 65-69 (Esri)
POP70_CY 2022 Total Population Age 70-74 (Esri)
POP75_CY 2022 Total Population Age 75-79 (Esri)
POP80_CY 2022 Total Population Age 80-84 (Esri)
POP85_CY 2022 Total Population Age 85+ (Esri)
POP18UP_CY 2022 Total Population Age 18+ (Esri)
POP21UP_CY 2022 Total Population Age 21+ (Esri)
MEDAGE_CY 2022 Median Age (Esri)
MALES_CY 2022 Male Population (Esri)
MALE0_CY 2022 Male Population Age 0-4 (Esri)
MALE5_CY 2022 Male Population Age 5-9 (Esri)
MALE10_CY 2022 Male Population Age 10-14 (Esri)
MALE15_CY 2022 Male Population Age 15-19 (Esri)
MALE20_CY 2022 Male Population Age 20-24 (Esri)
MALE25_CY 2022 Male Population Age 25-29 (Esri)
MALE30_CY 2022 Male Population Age 30-34 (Esri)
MALE35_CY 2022 Male Population Age 35-39 (Esri)
MALE40_CY 2022 Male Population Age 40-44 (Esri)
MALE45_CY 2022 Male Population Age 45-49 (Esri)
MALE50_CY 2022 Male Population Age 50-54 (Esri)
MALE55_CY 2022 Male Population Age 55-59 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


MALE60_CY 2022 Male Population Age 60-64 (Esri)
MALE65_CY 2022 Male Population Age 65-69 (Esri)
MALE70_CY 2022 Male Population Age 70-74 (Esri)
MALE75_CY 2022 Male Population Age 75-79 (Esri)
MALE80_CY 2022 Male Population Age 80-84 (Esri)
MALE85_CY 2022 Male Population Age 85+ (Esri)
MAL18UP_CY 2022 Male Population Age 18+ (Esri)
MAL21UP_CY 2022 Male Population Age 21+ (Esri)
MEDMAGE_CY 2022 Median Male Age (Esri)
FEMALES_CY 2022 Female Population (Esri)
FEM0_CY 2022 Female Population Age 0-4 (Esri)
FEM5_CY 2022 Female Population Age 5-9 (Esri)
FEM10_CY 2022 Female Population Age 10-14 (Esri)
FEM15_CY 2022 Female Population Age 15-19 (Esri)
FEM20_CY 2022 Female Population Age 20-24 (Esri)
FEM25_CY 2022 Female Population Age 25-29 (Esri)
FEM30_CY 2022 Female Population Age 30-34 (Esri)
FEM35_CY 2022 Female Population Age 35-39 (Esri)
FEM40_CY 2022 Female Population Age 40-44 (Esri)
FEM45_CY 2022 Female Population Age 45-49 (Esri)
FEM50_CY 2022 Female Population Age 50-54 (Esri)
FEM55_CY 2022 Female Population Age 55-59 (Esri)
FEM60_CY 2022 Female Population Age 60-64 (Esri)
FEM65_CY 2022 Female Population Age 65-69 (Esri)
FEM70_CY 2022 Female Population Age 70-74 (Esri)
FEM75_CY 2022 Female Population Age 75-79 (Esri)
FEM80_CY 2022 Female Population Age 80-84 (Esri)
FEM85_CY 2022 Female Population Age 85+ (Esri)
FEM18UP_CY 2022 Female Population Age 18+ (Esri)
FEM21UP_CY 2022 Female Population Age 21+ (Esri)
MEDFAGE_CY 2022 Median Female Age (Esri)
AGEBASE_FY 2027 Total Population by Five-Year Age Base (Esri)
POP0_FY 2027 Total Population Age 0-4 (Esri)
POP5_FY 2027 Total Population Age 5-9 (Esri)
POP10_FY 2027 Total Population Age 10-14 (Esri)
POP15_FY 2027 Total Population Age 15-19 (Esri)
POP20_FY 2027 Total Population Age 20-24 (Esri)
POP25_FY 2027 Total Population Age 25-29 (Esri)
POP30_FY 2027 Total Population Age 30-34 (Esri)
POP35_FY 2027 Total Population Age 35-39 (Esri)
POP40_FY 2027 Total Population Age 40-44 (Esri)
POP45_FY 2027 Total Population Age 45-49 (Esri)
POP50_FY 2027 Total Population Age 50-54 (Esri)
POP55_FY 2027 Total Population Age 55-59 (Esri)
POP60_FY 2027 Total Population Age 60-64 (Esri)
POP65_FY 2027 Total Population Age 65-69 (Esri)
POP70_FY 2027 Total Population Age 70-74 (Esri)
POP75_FY 2027 Total Population Age 75-79 (Esri)
POP80_FY 2027 Total Population Age 80-84 (Esri)
POP85_FY 2027 Total Population Age 85+ (Esri)
POP18UP_FY 2027 Total Population Age 18+ (Esri)
POP21UP_FY 2027 Total Population Age 21+ (Esri)
MEDAGE_FY 2027 Median Age (Esri)
MALES_FY 2027 Male Population (Esri)
MALE0_FY 2027 Male Population Age 0-4 (Esri)
MALE5_FY 2027 Male Population Age 5-9 (Esri)
MALE10_FY 2027 Male Population Age 10-14 (Esri)
MALE15_FY 2027 Male Population Age 15-19 (Esri)
MALE20_FY 2027 Male Population Age 20-24 (Esri)
MALE25_FY 2027 Male Population Age 25-29 (Esri)
MALE30_FY 2027 Male Population Age 30-34 (Esri)
MALE35_FY 2027 Male Population Age 35-39 (Esri)
MALE40_FY 2027 Male Population Age 40-44 (Esri)
MALE45_FY 2027 Male Population Age 45-49 (Esri)
MALE50_FY 2027 Male Population Age 50-54 (Esri)
MALE55_FY 2027 Male Population Age 55-59 (Esri)
MALE60_FY 2027 Male Population Age 60-64 (Esri)
MALE65_FY 2027 Male Population Age 65-69 (Esri)
MALE70_FY 2027 Male Population Age 70-74 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


MALE75_FY 2027 Male Population Age 75-79 (Esri)
MALE80_FY 2027 Male Population Age 80-84 (Esri)
MALE85_FY 2027 Male Population Age 85+ (Esri)
MAL18UP_FY 2027 Male Population Age 18+ (Esri)
MAL21UP_FY 2027 Male Population Age 21+ (Esri)
MEDMAGE_FY 2027 Median Male Age (Esri)
FEMALES_FY 2027 Female Population (Esri)
FEM0_FY 2027 Female Population Age 0-4 (Esri)
FEM5_FY 2027 Female Population Age 5-9 (Esri)
FEM10_FY 2027 Female Population Age 10-14 (Esri)
FEM15_FY 2027 Female Population Age 15-19 (Esri)
FEM20_FY 2027 Female Population Age 20-24 (Esri)
FEM25_FY 2027 Female Population Age 25-29 (Esri)
FEM30_FY 2027 Female Population Age 30-34 (Esri)
FEM35_FY 2027 Female Population Age 35-39 (Esri)
FEM40_FY 2027 Female Population Age 40-44 (Esri)
FEM45_FY 2027 Female Population Age 45-49 (Esri)
FEM50_FY 2027 Female Population Age 50-54 (Esri)
FEM55_FY 2027 Female Population Age 55-59 (Esri)
FEM60_FY 2027 Female Population Age 60-64 (Esri)
FEM65_FY 2027 Female Population Age 65-69 (Esri)
FEM70_FY 2027 Female Population Age 70-74 (Esri)
FEM75_FY 2027 Female Population Age 75-79 (Esri)
FEM80_FY 2027 Female Population Age 80-84 (Esri)
FEM85_FY 2027 Female Population Age 85+ (Esri)
FEM18UP_FY 2027 Female Population Age 18+ (Esri)
FEM21UP_FY 2027 Female Population Age 21+ (Esri)
MEDFAGE_FY 2027 Median Female Age (Esri)

2022 Age: 1 Year Increments (Esri)


TOTPOP_CY 2022 Total Population (Esri)
AGE0_CY 2022 Total Population Age <1 (Esri)
AGE1_CY 2022 Total Population Age 1 (Esri)
AGE2_CY 2022 Total Population Age 2 (Esri)
AGE3_CY 2022 Total Population Age 3 (Esri)
AGE4_CY 2022 Total Population Age 4 (Esri)
AGE5_CY 2022 Total Population Age 5 (Esri)
AGE6_CY 2022 Total Population Age 6 (Esri)
AGE7_CY 2022 Total Population Age 7 (Esri)
AGE8_CY 2022 Total Population Age 8 (Esri)
AGE9_CY 2022 Total Population Age 9 (Esri)
AGE10_CY 2022 Total Population Age 10 (Esri)
AGE11_CY 2022 Total Population Age 11 (Esri)
AGE12_CY 2022 Total Population Age 12 (Esri)
AGE13_CY 2022 Total Population Age 13 (Esri)
AGE14_CY 2022 Total Population Age 14 (Esri)
AGE15_CY 2022 Total Population Age 15 (Esri)
AGE16_CY 2022 Total Population Age 16 (Esri)
AGE17_CY 2022 Total Population Age 17 (Esri)
AGE18_CY 2022 Total Population Age 18 (Esri)
AGE19_CY 2022 Total Population Age 19 (Esri)
AGE20_CY 2022 Total Population Age 20 (Esri)
AGE21_CY 2022 Total Population Age 21 (Esri)
AGE22_CY 2022 Total Population Age 22 (Esri)
AGE23_CY 2022 Total Population Age 23 (Esri)
AGE24_CY 2022 Total Population Age 24 (Esri)
AGE25_CY 2022 Total Population Age 25 (Esri)
AGE26_CY 2022 Total Population Age 26 (Esri)
AGE27_CY 2022 Total Population Age 27 (Esri)
AGE28_CY 2022 Total Population Age 28 (Esri)
AGE29_CY 2022 Total Population Age 29 (Esri)
AGE30_CY 2022 Total Population Age 30 (Esri)
AGE31_CY 2022 Total Population Age 31 (Esri)
AGE32_CY 2022 Total Population Age 32 (Esri)
AGE33_CY 2022 Total Population Age 33 (Esri)
AGE34_CY 2022 Total Population Age 34 (Esri)
AGE35_CY 2022 Total Population Age 35 (Esri)
AGE36_CY 2022 Total Population Age 36 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


AGE37_CY 2022 Total Population Age 37 (Esri)
AGE38_CY 2022 Total Population Age 38 (Esri)
AGE39_CY 2022 Total Population Age 39 (Esri)
AGE40_CY 2022 Total Population Age 40 (Esri)
AGE41_CY 2022 Total Population Age 41 (Esri)
AGE42_CY 2022 Total Population Age 42 (Esri)
AGE43_CY 2022 Total Population Age 43 (Esri)
AGE44_CY 2022 Total Population Age 44 (Esri)
AGE45_CY 2022 Total Population Age 45 (Esri)
AGE46_CY 2022 Total Population Age 46 (Esri)
AGE47_CY 2022 Total Population Age 47 (Esri)
AGE48_CY 2022 Total Population Age 48 (Esri)
AGE49_CY 2022 Total Population Age 49 (Esri)
AGE50_CY 2022 Total Population Age 50 (Esri)
AGE51_CY 2022 Total Population Age 51 (Esri)
AGE52_CY 2022 Total Population Age 52 (Esri)
AGE53_CY 2022 Total Population Age 53 (Esri)
AGE54_CY 2022 Total Population Age 54 (Esri)
AGE55_CY 2022 Total Population Age 55 (Esri)
AGE56_CY 2022 Total Population Age 56 (Esri)
AGE57_CY 2022 Total Population Age 57 (Esri)
AGE58_CY 2022 Total Population Age 58 (Esri)
AGE59_CY 2022 Total Population Age 59 (Esri)
AGE60_CY 2022 Total Population Age 60 (Esri)
AGE61_CY 2022 Total Population Age 61 (Esri)
AGE62_CY 2022 Total Population Age 62 (Esri)
AGE63_CY 2022 Total Population Age 63 (Esri)
AGE64_CY 2022 Total Population Age 64 (Esri)
AGE65_CY 2022 Total Population Age 65 (Esri)
AGE66_CY 2022 Total Population Age 66 (Esri)
AGE67_CY 2022 Total Population Age 67 (Esri)
AGE68_CY 2022 Total Population Age 68 (Esri)
AGE69_CY 2022 Total Population Age 69 (Esri)
AGE70_CY 2022 Total Population Age 70 (Esri)
AGE71_CY 2022 Total Population Age 71 (Esri)
AGE72_CY 2022 Total Population Age 72 (Esri)
AGE73_CY 2022 Total Population Age 73 (Esri)
AGE74_CY 2022 Total Population Age 74 (Esri)
AGE75_CY 2022 Total Population Age 75 (Esri)
AGE76_CY 2022 Total Population Age 76 (Esri)
AGE77_CY 2022 Total Population Age 77 (Esri)
AGE78_CY 2022 Total Population Age 78 (Esri)
AGE79_CY 2022 Total Population Age 79 (Esri)
AGE80_CY 2022 Total Population Age 80 (Esri)
AGE81_CY 2022 Total Population Age 81 (Esri)
AGE82_CY 2022 Total Population Age 82 (Esri)
AGE83_CY 2022 Total Population Age 83 (Esri)
AGE84_CY 2022 Total Population Age 84 (Esri)
MAGE0_CY 2022 Male Population Age <1 (Esri)
MAGE1_CY 2022 Male Population Age 1 (Esri)
MAGE2_CY 2022 Male Population Age 2 (Esri)
MAGE3_CY 2022 Male Population Age 3 (Esri)
MAGE4_CY 2022 Male Population Age 4 (Esri)
MAGE5_CY 2022 Male Population Age 5 (Esri)
MAGE6_CY 2022 Male Population Age 6 (Esri)
MAGE7_CY 2022 Male Population Age 7 (Esri)
MAGE8_CY 2022 Male Population Age 8 (Esri)
MAGE9_CY 2022 Male Population Age 9 (Esri)
MAGE10_CY 2022 Male Population Age 10 (Esri)
MAGE11_CY 2022 Male Population Age 11 (Esri)
MAGE12_CY 2022 Male Population Age 12 (Esri)
MAGE13_CY 2022 Male Population Age 13 (Esri)
MAGE14_CY 2022 Male Population Age 14 (Esri)
MAGE15_CY 2022 Male Population Age 15 (Esri)
MAGE16_CY 2022 Male Population Age 16 (Esri)
MAGE17_CY 2022 Male Population Age 17 (Esri)
MAGE18_CY 2022 Male Population Age 18 (Esri)
MAGE19_CY 2022 Male Population Age 19 (Esri)
MAGE20_CY 2022 Male Population Age 20 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


MAGE21_CY 2022 Male Population Age 21 (Esri)
MAGE22_CY 2022 Male Population Age 22 (Esri)
MAGE23_CY 2022 Male Population Age 23 (Esri)
MAGE24_CY 2022 Male Population Age 24 (Esri)
MAGE25_CY 2022 Male Population Age 25 (Esri)
MAGE26_CY 2022 Male Population Age 26 (Esri)
MAGE27_CY 2022 Male Population Age 27 (Esri)
MAGE28_CY 2022 Male Population Age 28 (Esri)
MAGE29_CY 2022 Male Population Age 29 (Esri)
MAGE30_CY 2022 Male Population Age 30 (Esri)
MAGE31_CY 2022 Male Population Age 31 (Esri)
MAGE32_CY 2022 Male Population Age 32 (Esri)
MAGE33_CY 2022 Male Population Age 33 (Esri)
MAGE34_CY 2022 Male Population Age 34 (Esri)
MAGE35_CY 2022 Male Population Age 35 (Esri)
MAGE36_CY 2022 Male Population Age 36 (Esri)
MAGE37_CY 2022 Male Population Age 37 (Esri)
MAGE38_CY 2022 Male Population Age 38 (Esri)
MAGE39_CY 2022 Male Population Age 39 (Esri)
MAGE40_CY 2022 Male Population Age 40 (Esri)
MAGE41_CY 2022 Male Population Age 41 (Esri)
MAGE42_CY 2022 Male Population Age 42 (Esri)
MAGE43_CY 2022 Male Population Age 43 (Esri)
MAGE44_CY 2022 Male Population Age 44 (Esri)
MAGE45_CY 2022 Male Population Age 45 (Esri)
MAGE46_CY 2022 Male Population Age 46 (Esri)
MAGE47_CY 2022 Male Population Age 47 (Esri)
MAGE48_CY 2022 Male Population Age 48 (Esri)
MAGE49_CY 2022 Male Population Age 49 (Esri)
MAGE50_CY 2022 Male Population Age 50 (Esri)
MAGE51_CY 2022 Male Population Age 51 (Esri)
MAGE52_CY 2022 Male Population Age 52 (Esri)
MAGE53_CY 2022 Male Population Age 53 (Esri)
MAGE54_CY 2022 Male Population Age 54 (Esri)
MAGE55_CY 2022 Male Population Age 55 (Esri)
MAGE56_CY 2022 Male Population Age 56 (Esri)
MAGE57_CY 2022 Male Population Age 57 (Esri)
MAGE58_CY 2022 Male Population Age 58 (Esri)
MAGE59_CY 2022 Male Population Age 59 (Esri)
MAGE60_CY 2022 Male Population Age 60 (Esri)
MAGE61_CY 2022 Male Population Age 61 (Esri)
MAGE62_CY 2022 Male Population Age 62 (Esri)
MAGE63_CY 2022 Male Population Age 63 (Esri)
MAGE64_CY 2022 Male Population Age 64 (Esri)
MAGE65_CY 2022 Male Population Age 65 (Esri)
MAGE66_CY 2022 Male Population Age 66 (Esri)
MAGE67_CY 2022 Male Population Age 67 (Esri)
MAGE68_CY 2022 Male Population Age 68 (Esri)
MAGE69_CY 2022 Male Population Age 69 (Esri)
MAGE70_CY 2022 Male Population Age 70 (Esri)
MAGE71_CY 2022 Male Population Age 71 (Esri)
MAGE72_CY 2022 Male Population Age 72 (Esri)
MAGE73_CY 2022 Male Population Age 73 (Esri)
MAGE74_CY 2022 Male Population Age 74 (Esri)
MAGE75_CY 2022 Male Population Age 75 (Esri)
MAGE76_CY 2022 Male Population Age 76 (Esri)
MAGE77_CY 2022 Male Population Age 77 (Esri)
MAGE78_CY 2022 Male Population Age 78 (Esri)
MAGE79_CY 2022 Male Population Age 79 (Esri)
MAGE80_CY 2022 Male Population Age 80 (Esri)
MAGE81_CY 2022 Male Population Age 81 (Esri)
MAGE82_CY 2022 Male Population Age 82 (Esri)
MAGE83_CY 2022 Male Population Age 83 (Esri)
MAGE84_CY 2022 Male Population Age 84 (Esri)
FAGE0_CY 2022 Female Population Age <1 (Esri)
FAGE1_CY 2022 Female Population Age 1 (Esri)
FAGE2_CY 2022 Female Population Age 2 (Esri)
FAGE3_CY 2022 Female Population Age 3 (Esri)
FAGE4_CY 2022 Female Population Age 4 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


FAGE5_CY 2022 Female Population Age 5 (Esri)
FAGE6_CY 2022 Female Population Age 6 (Esri)
FAGE7_CY 2022 Female Population Age 7 (Esri)
FAGE8_CY 2022 Female Population Age 8 (Esri)
FAGE9_CY 2022 Female Population Age 9 (Esri)
FAGE10_CY 2022 Female Population Age 10 (Esri)
FAGE11_CY 2022 Female Population Age 11 (Esri)
FAGE12_CY 2022 Female Population Age 12 (Esri)
FAGE13_CY 2022 Female Population Age 13 (Esri)
FAGE14_CY 2022 Female Population Age 14 (Esri)
FAGE15_CY 2022 Female Population Age 15 (Esri)
FAGE16_CY 2022 Female Population Age 16 (Esri)
FAGE17_CY 2022 Female Population Age 17 (Esri)
FAGE18_CY 2022 Female Population Age 18 (Esri)
FAGE19_CY 2022 Female Population Age 19 (Esri)
FAGE20_CY 2022 Female Population Age 20 (Esri)
FAGE21_CY 2022 Female Population Age 21 (Esri)
FAGE22_CY 2022 Female Population Age 22 (Esri)
FAGE23_CY 2022 Female Population Age 23 (Esri)
FAGE24_CY 2022 Female Population Age 24 (Esri)
FAGE25_CY 2022 Female Population Age 25 (Esri)
FAGE26_CY 2022 Female Population Age 26 (Esri)
FAGE27_CY 2022 Female Population Age 27 (Esri)
FAGE28_CY 2022 Female Population Age 28 (Esri)
FAGE29_CY 2022 Female Population Age 29 (Esri)
FAGE30_CY 2022 Female Population Age 30 (Esri)
FAGE31_CY 2022 Female Population Age 31 (Esri)
FAGE32_CY 2022 Female Population Age 32 (Esri)
FAGE33_CY 2022 Female Population Age 33 (Esri)
FAGE34_CY 2022 Female Population Age 34 (Esri)
FAGE35_CY 2022 Female Population Age 35 (Esri)
FAGE36_CY 2022 Female Population Age 36 (Esri)
FAGE37_CY 2022 Female Population Age 37 (Esri)
FAGE38_CY 2022 Female Population Age 38 (Esri)
FAGE39_CY 2022 Female Population Age 39 (Esri)
FAGE40_CY 2022 Female Population Age 40 (Esri)
FAGE41_CY 2022 Female Population Age 41 (Esri)
FAGE42_CY 2022 Female Population Age 42 (Esri)
FAGE43_CY 2022 Female Population Age 43 (Esri)
FAGE44_CY 2022 Female Population Age 44 (Esri)
FAGE45_CY 2022 Female Population Age 45 (Esri)
FAGE46_CY 2022 Female Population Age 46 (Esri)
FAGE47_CY 2022 Female Population Age 47 (Esri)
FAGE48_CY 2022 Female Population Age 48 (Esri)
FAGE49_CY 2022 Female Population Age 49 (Esri)
FAGE50_CY 2022 Female Population Age 50 (Esri)
FAGE51_CY 2022 Female Population Age 51 (Esri)
FAGE52_CY 2022 Female Population Age 52 (Esri)
FAGE53_CY 2022 Female Population Age 53 (Esri)
FAGE54_CY 2022 Female Population Age 54 (Esri)
FAGE55_CY 2022 Female Population Age 55 (Esri)
FAGE56_CY 2022 Female Population Age 56 (Esri)
FAGE57_CY 2022 Female Population Age 57 (Esri)
FAGE58_CY 2022 Female Population Age 58 (Esri)
FAGE59_CY 2022 Female Population Age 59 (Esri)
FAGE60_CY 2022 Female Population Age 60 (Esri)
FAGE61_CY 2022 Female Population Age 61 (Esri)
FAGE62_CY 2022 Female Population Age 62 (Esri)
FAGE63_CY 2022 Female Population Age 63 (Esri)
FAGE64_CY 2022 Female Population Age 64 (Esri)
FAGE65_CY 2022 Female Population Age 65 (Esri)
FAGE66_CY 2022 Female Population Age 66 (Esri)
FAGE67_CY 2022 Female Population Age 67 (Esri)
FAGE68_CY 2022 Female Population Age 68 (Esri)
FAGE69_CY 2022 Female Population Age 69 (Esri)
FAGE70_CY 2022 Female Population Age 70 (Esri)
FAGE71_CY 2022 Female Population Age 71 (Esri)
FAGE72_CY 2022 Female Population Age 72 (Esri)
FAGE73_CY 2022 Female Population Age 73 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


FAGE74_CY 2022 Female Population Age 74 (Esri)
FAGE75_CY 2022 Female Population Age 75 (Esri)
FAGE76_CY 2022 Female Population Age 76 (Esri)
FAGE77_CY 2022 Female Population Age 77 (Esri)
FAGE78_CY 2022 Female Population Age 78 (Esri)
FAGE79_CY 2022 Female Population Age 79 (Esri)
FAGE80_CY 2022 Female Population Age 80 (Esri)
FAGE81_CY 2022 Female Population Age 81 (Esri)
FAGE82_CY 2022 Female Population Age 82 (Esri)
FAGE83_CY 2022 Female Population Age 83 (Esri)
FAGE84_CY 2022 Female Population Age 84 (Esri)

2027 Age: 1 Year Increments (Esri)


AGE0_FY 2027 Total Population Age <1 (Esri)
AGE1_FY 2027 Total Population Age 1 (Esri)
AGE2_FY 2027 Total Population Age 2 (Esri)
AGE3_FY 2027 Total Population Age 3 (Esri)
AGE4_FY 2027 Total Population Age 4 (Esri)
AGE5_FY 2027 Total Population Age 5 (Esri)
AGE6_FY 2027 Total Population Age 6 (Esri)
AGE7_FY 2027 Total Population Age 7 (Esri)
AGE8_FY 2027 Total Population Age 8 (Esri)
AGE9_FY 2027 Total Population Age 9 (Esri)
AGE10_FY 2027 Total Population Age 10 (Esri)
AGE11_FY 2027 Total Population Age 11 (Esri)
AGE12_FY 2027 Total Population Age 12 (Esri)
AGE13_FY 2027 Total Population Age 13 (Esri)
AGE14_FY 2027 Total Population Age 14 (Esri)
AGE15_FY 2027 Total Population Age 15 (Esri)
AGE16_FY 2027 Total Population Age 16 (Esri)
AGE17_FY 2027 Total Population Age 17 (Esri)
AGE18_FY 2027 Total Population Age 18 (Esri)
AGE19_FY 2027 Total Population Age 19 (Esri)
AGE20_FY 2027 Total Population Age 20 (Esri)
AGE21_FY 2027 Total Population Age 21 (Esri)
AGE22_FY 2027 Total Population Age 22 (Esri)
AGE23_FY 2027 Total Population Age 23 (Esri)
AGE24_FY 2027 Total Population Age 24 (Esri)
AGE25_FY 2027 Total Population Age 25 (Esri)
AGE26_FY 2027 Total Population Age 26 (Esri)
AGE27_FY 2027 Total Population Age 27 (Esri)
AGE28_FY 2027 Total Population Age 28 (Esri)
AGE29_FY 2027 Total Population Age 29 (Esri)
AGE30_FY 2027 Total Population Age 30 (Esri)
AGE31_FY 2027 Total Population Age 31 (Esri)
AGE32_FY 2027 Total Population Age 32 (Esri)
AGE33_FY 2027 Total Population Age 33 (Esri)
AGE34_FY 2027 Total Population Age 34 (Esri)
AGE35_FY 2027 Total Population Age 35 (Esri)
AGE36_FY 2027 Total Population Age 36 (Esri)
AGE37_FY 2027 Total Population Age 37 (Esri)
AGE38_FY 2027 Total Population Age 38 (Esri)
AGE39_FY 2027 Total Population Age 39 (Esri)
AGE40_FY 2027 Total Population Age 40 (Esri)
AGE41_FY 2027 Total Population Age 41 (Esri)
AGE42_FY 2027 Total Population Age 42 (Esri)
AGE43_FY 2027 Total Population Age 43 (Esri)
AGE44_FY 2027 Total Population Age 44 (Esri)
AGE45_FY 2027 Total Population Age 45 (Esri)
AGE46_FY 2027 Total Population Age 46 (Esri)
AGE47_FY 2027 Total Population Age 47 (Esri)
AGE48_FY 2027 Total Population Age 48 (Esri)
AGE49_FY 2027 Total Population Age 49 (Esri)
AGE50_FY 2027 Total Population Age 50 (Esri)
AGE51_FY 2027 Total Population Age 51 (Esri)
AGE52_FY 2027 Total Population Age 52 (Esri)
AGE53_FY 2027 Total Population Age 53 (Esri)
AGE54_FY 2027 Total Population Age 54 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


AGE55_FY 2027 Total Population Age 55 (Esri)
AGE56_FY 2027 Total Population Age 56 (Esri)
AGE57_FY 2027 Total Population Age 57 (Esri)
AGE58_FY 2027 Total Population Age 58 (Esri)
AGE59_FY 2027 Total Population Age 59 (Esri)
AGE60_FY 2027 Total Population Age 60 (Esri)
AGE61_FY 2027 Total Population Age 61 (Esri)
AGE62_FY 2027 Total Population Age 62 (Esri)
AGE63_FY 2027 Total Population Age 63 (Esri)
AGE64_FY 2027 Total Population Age 64 (Esri)
AGE65_FY 2027 Total Population Age 65 (Esri)
AGE66_FY 2027 Total Population Age 66 (Esri)
AGE67_FY 2027 Total Population Age 67 (Esri)
AGE68_FY 2027 Total Population Age 68 (Esri)
AGE69_FY 2027 Total Population Age 69 (Esri)
AGE70_FY 2027 Total Population Age 70 (Esri)
AGE71_FY 2027 Total Population Age 71 (Esri)
AGE72_FY 2027 Total Population Age 72 (Esri)
AGE73_FY 2027 Total Population Age 73 (Esri)
AGE74_FY 2027 Total Population Age 74 (Esri)
AGE75_FY 2027 Total Population Age 75 (Esri)
AGE76_FY 2027 Total Population Age 76 (Esri)
AGE77_FY 2027 Total Population Age 77 (Esri)
AGE78_FY 2027 Total Population Age 78 (Esri)
AGE79_FY 2027 Total Population Age 79 (Esri)
AGE80_FY 2027 Total Population Age 80 (Esri)
AGE81_FY 2027 Total Population Age 81 (Esri)
AGE82_FY 2027 Total Population Age 82 (Esri)
AGE83_FY 2027 Total Population Age 83 (Esri)
AGE84_FY 2027 Total Population Age 84 (Esri)
MAGE0_FY 2027 Male Population Age <1 (Esri)
MAGE1_FY 2027 Male Population Age 1 (Esri)
MAGE2_FY 2027 Male Population Age 2 (Esri)
MAGE3_FY 2027 Male Population Age 3 (Esri)
MAGE4_FY 2027 Male Population Age 4 (Esri)
MAGE5_FY 2027 Male Population Age 5 (Esri)
MAGE6_FY 2027 Male Population Age 6 (Esri)
MAGE7_FY 2027 Male Population Age 7 (Esri)
MAGE8_FY 2027 Male Population Age 8 (Esri)
MAGE9_FY 2027 Male Population Age 9 (Esri)
MAGE10_FY 2027 Male Population Age 10 (Esri)
MAGE11_FY 2027 Male Population Age 11 (Esri)
MAGE12_FY 2027 Male Population Age 12 (Esri)
MAGE13_FY 2027 Male Population Age 13 (Esri)
MAGE14_FY 2027 Male Population Age 14 (Esri)
MAGE15_FY 2027 Male Population Age 15 (Esri)
MAGE16_FY 2027 Male Population Age 16 (Esri)
MAGE17_FY 2027 Male Population Age 17 (Esri)
MAGE18_FY 2027 Male Population Age 18 (Esri)
MAGE19_FY 2027 Male Population Age 19 (Esri)
MAGE20_FY 2027 Male Population Age 20 (Esri)
MAGE21_FY 2027 Male Population Age 21 (Esri)
MAGE22_FY 2027 Male Population Age 22 (Esri)
MAGE23_FY 2027 Male Population Age 23 (Esri)
MAGE24_FY 2027 Male Population Age 24 (Esri)
MAGE25_FY 2027 Male Population Age 25 (Esri)
MAGE26_FY 2027 Male Population Age 26 (Esri)
MAGE27_FY 2027 Male Population Age 27 (Esri)
MAGE28_FY 2027 Male Population Age 28 (Esri)
MAGE29_FY 2027 Male Population Age 29 (Esri)
MAGE30_FY 2027 Male Population Age 30 (Esri)
MAGE31_FY 2027 Male Population Age 31 (Esri)
MAGE32_FY 2027 Male Population Age 32 (Esri)
MAGE33_FY 2027 Male Population Age 33 (Esri)
MAGE34_FY 2027 Male Population Age 34 (Esri)
MAGE35_FY 2027 Male Population Age 35 (Esri)
MAGE36_FY 2027 Male Population Age 36 (Esri)
MAGE37_FY 2027 Male Population Age 37 (Esri)
MAGE38_FY 2027 Male Population Age 38 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


MAGE39_FY 2027 Male Population Age 39 (Esri)
MAGE40_FY 2027 Male Population Age 40 (Esri)
MAGE41_FY 2027 Male Population Age 41 (Esri)
MAGE42_FY 2027 Male Population Age 42 (Esri)
MAGE43_FY 2027 Male Population Age 43 (Esri)
MAGE44_FY 2027 Male Population Age 44 (Esri)
MAGE45_FY 2027 Male Population Age 45 (Esri)
MAGE46_FY 2027 Male Population Age 46 (Esri)
MAGE47_FY 2027 Male Population Age 47 (Esri)
MAGE48_FY 2027 Male Population Age 48 (Esri)
MAGE49_FY 2027 Male Population Age 49 (Esri)
MAGE50_FY 2027 Male Population Age 50 (Esri)
MAGE51_FY 2027 Male Population Age 51 (Esri)
MAGE52_FY 2027 Male Population Age 52 (Esri)
MAGE53_FY 2027 Male Population Age 53 (Esri)
MAGE54_FY 2027 Male Population Age 54 (Esri)
MAGE55_FY 2027 Male Population Age 55 (Esri)
MAGE56_FY 2027 Male Population Age 56 (Esri)
MAGE57_FY 2027 Male Population Age 57 (Esri)
MAGE58_FY 2027 Male Population Age 58 (Esri)
MAGE59_FY 2027 Male Population Age 59 (Esri)
MAGE60_FY 2027 Male Population Age 60 (Esri)
MAGE61_FY 2027 Male Population Age 61 (Esri)
MAGE62_FY 2027 Male Population Age 62 (Esri)
MAGE63_FY 2027 Male Population Age 63 (Esri)
MAGE64_FY 2027 Male Population Age 64 (Esri)
MAGE65_FY 2027 Male Population Age 65 (Esri)
MAGE66_FY 2027 Male Population Age 66 (Esri)
MAGE67_FY 2027 Male Population Age 67 (Esri)
MAGE68_FY 2027 Male Population Age 68 (Esri)
MAGE69_FY 2027 Male Population Age 69 (Esri)
MAGE70_FY 2027 Male Population Age 70 (Esri)
MAGE71_FY 2027 Male Population Age 71 (Esri)
MAGE72_FY 2027 Male Population Age 72 (Esri)
MAGE73_FY 2027 Male Population Age 73 (Esri)
MAGE74_FY 2027 Male Population Age 74 (Esri)
MAGE75_FY 2027 Male Population Age 75 (Esri)
MAGE76_FY 2027 Male Population Age 76 (Esri)
MAGE77_FY 2027 Male Population Age 77 (Esri)
MAGE78_FY 2027 Male Population Age 78 (Esri)
MAGE79_FY 2027 Male Population Age 79 (Esri)
MAGE80_FY 2027 Male Population Age 80 (Esri)
MAGE81_FY 2027 Male Population Age 81 (Esri)
MAGE82_FY 2027 Male Population Age 82 (Esri)
MAGE83_FY 2027 Male Population Age 83 (Esri)
MAGE84_FY 2027 Male Population Age 84 (Esri)
FAGE0_FY 2027 Female Population Age <1 (Esri)
FAGE1_FY 2027 Female Population Age 1 (Esri)
FAGE2_FY 2027 Female Population Age 2 (Esri)
FAGE3_FY 2027 Female Population Age 3 (Esri)
FAGE4_FY 2027 Female Population Age 4 (Esri)
FAGE5_FY 2027 Female Population Age 5 (Esri)
FAGE6_FY 2027 Female Population Age 6 (Esri)
FAGE7_FY 2027 Female Population Age 7 (Esri)
FAGE8_FY 2027 Female Population Age 8 (Esri)
FAGE9_FY 2027 Female Population Age 9 (Esri)
FAGE10_FY 2027 Female Population Age 10 (Esri)
FAGE11_FY 2027 Female Population Age 11 (Esri)
FAGE12_FY 2027 Female Population Age 12 (Esri)
FAGE13_FY 2027 Female Population Age 13 (Esri)
FAGE14_FY 2027 Female Population Age 14 (Esri)
FAGE15_FY 2027 Female Population Age 15 (Esri)
FAGE16_FY 2027 Female Population Age 16 (Esri)
FAGE17_FY 2027 Female Population Age 17 (Esri)
FAGE18_FY 2027 Female Population Age 18 (Esri)
FAGE19_FY 2027 Female Population Age 19 (Esri)
FAGE20_FY 2027 Female Population Age 20 (Esri)
FAGE21_FY 2027 Female Population Age 21 (Esri)
FAGE22_FY 2027 Female Population Age 22 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


FAGE23_FY 2027 Female Population Age 23 (Esri)
FAGE24_FY 2027 Female Population Age 24 (Esri)
FAGE25_FY 2027 Female Population Age 25 (Esri)
FAGE26_FY 2027 Female Population Age 26 (Esri)
FAGE27_FY 2027 Female Population Age 27 (Esri)
FAGE28_FY 2027 Female Population Age 28 (Esri)
FAGE29_FY 2027 Female Population Age 29 (Esri)
FAGE30_FY 2027 Female Population Age 30 (Esri)
FAGE31_FY 2027 Female Population Age 31 (Esri)
FAGE32_FY 2027 Female Population Age 32 (Esri)
FAGE33_FY 2027 Female Population Age 33 (Esri)
FAGE34_FY 2027 Female Population Age 34 (Esri)
FAGE35_FY 2027 Female Population Age 35 (Esri)
FAGE36_FY 2027 Female Population Age 36 (Esri)
FAGE37_FY 2027 Female Population Age 37 (Esri)
FAGE38_FY 2027 Female Population Age 38 (Esri)
FAGE39_FY 2027 Female Population Age 39 (Esri)
FAGE40_FY 2027 Female Population Age 40 (Esri)
FAGE41_FY 2027 Female Population Age 41 (Esri)
FAGE42_FY 2027 Female Population Age 42 (Esri)
FAGE43_FY 2027 Female Population Age 43 (Esri)
FAGE44_FY 2027 Female Population Age 44 (Esri)
FAGE45_FY 2027 Female Population Age 45 (Esri)
FAGE46_FY 2027 Female Population Age 46 (Esri)
FAGE47_FY 2027 Female Population Age 47 (Esri)
FAGE48_FY 2027 Female Population Age 48 (Esri)
FAGE49_FY 2027 Female Population Age 49 (Esri)
FAGE50_FY 2027 Female Population Age 50 (Esri)
FAGE51_FY 2027 Female Population Age 51 (Esri)
FAGE52_FY 2027 Female Population Age 52 (Esri)
FAGE53_FY 2027 Female Population Age 53 (Esri)
FAGE54_FY 2027 Female Population Age 54 (Esri)
FAGE55_FY 2027 Female Population Age 55 (Esri)
FAGE56_FY 2027 Female Population Age 56 (Esri)
FAGE57_FY 2027 Female Population Age 57 (Esri)
FAGE58_FY 2027 Female Population Age 58 (Esri)
FAGE59_FY 2027 Female Population Age 59 (Esri)
FAGE60_FY 2027 Female Population Age 60 (Esri)
FAGE61_FY 2027 Female Population Age 61 (Esri)
FAGE62_FY 2027 Female Population Age 62 (Esri)
FAGE63_FY 2027 Female Population Age 63 (Esri)
FAGE64_FY 2027 Female Population Age 64 (Esri)
FAGE65_FY 2027 Female Population Age 65 (Esri)
FAGE66_FY 2027 Female Population Age 66 (Esri)
FAGE67_FY 2027 Female Population Age 67 (Esri)
FAGE68_FY 2027 Female Population Age 68 (Esri)
FAGE69_FY 2027 Female Population Age 69 (Esri)
FAGE70_FY 2027 Female Population Age 70 (Esri)
FAGE71_FY 2027 Female Population Age 71 (Esri)
FAGE72_FY 2027 Female Population Age 72 (Esri)
FAGE73_FY 2027 Female Population Age 73 (Esri)
FAGE74_FY 2027 Female Population Age 74 (Esri)
FAGE75_FY 2027 Female Population Age 75 (Esri)
FAGE76_FY 2027 Female Population Age 76 (Esri)
FAGE77_FY 2027 Female Population Age 77 (Esri)
FAGE78_FY 2027 Female Population Age 78 (Esri)
FAGE79_FY 2027 Female Population Age 79 (Esri)
FAGE80_FY 2027 Female Population Age 80 (Esri)
FAGE81_FY 2027 Female Population Age 81 (Esri)
FAGE82_FY 2027 Female Population Age 82 (Esri)
FAGE83_FY 2027 Female Population Age 83 (Esri)
FAGE84_FY 2027 Female Population Age 84 (Esri)

2022 Age by Sex by Race (Esri)


WAGEBASECY 2022 White Population by Age Base (Esri)
WHT0_CY 2022 White Population Age 0-4 (Esri)
WHT5_CY 2022 White Population Age 5-9 (Esri)
WHT10_CY 2022 White Population Age 10-14 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


WHT15_CY 2022 White Population Age 15-19 (Esri)
WHT20_CY 2022 White Population Age 20-24 (Esri)
WHT25_CY 2022 White Population Age 25-29 (Esri)
WHT30_CY 2022 White Population Age 30-34 (Esri)
WHT35_CY 2022 White Population Age 35-39 (Esri)
WHT40_CY 2022 White Population Age 40-44 (Esri)
WHT45_CY 2022 White Population Age 45-49 (Esri)
WHT50_CY 2022 White Population Age 50-54 (Esri)
WHT55_CY 2022 White Population Age 55-59 (Esri)
WHT60_CY 2022 White Population Age 60-64 (Esri)
WHT65_CY 2022 White Population Age 65-69 (Esri)
WHT70_CY 2022 White Population Age 70-74 (Esri)
WHT75_CY 2022 White Population Age 75-79 (Esri)
WHT80_CY 2022 White Population Age 80-84 (Esri)
WHT85_CY 2022 White Population Age 85+ (Esri)
MEDWAGE_CY 2022 Median White Age (Esri)
WHTMBASECY 2022 White Male Population by Age Base (Esri)
WHTM0_CY 2022 White Males Age 0-4 (Esri)
WHTM5_CY 2022 White Males Age 5-9 (Esri)
WHTM10_CY 2022 White Males Age 10-14 (Esri)
WHTM15_CY 2022 White Males Age 15-19 (Esri)
WHTM20_CY 2022 White Males Age 20-24 (Esri)
WHTM25_CY 2022 White Males Age 25-29 (Esri)
WHTM30_CY 2022 White Males Age 30-34 (Esri)
WHTM35_CY 2022 White Males Age 35-39 (Esri)
WHTM40_CY 2022 White Males Age 40-44 (Esri)
WHTM45_CY 2022 White Males Age 45-49 (Esri)
WHTM50_CY 2022 White Males Age 50-54 (Esri)
WHTM55_CY 2022 White Males Age 55-59 (Esri)
WHTM60_CY 2022 White Males Age 60-64 (Esri)
WHTM65_CY 2022 White Males Age 65-69 (Esri)
WHTM70_CY 2022 White Males Age 70-74 (Esri)
WHTM75_CY 2022 White Males Age 75-79 (Esri)
WHTM80_CY 2022 White Males Age 80-84 (Esri)
WHTM85_CY 2022 White Males Age 85+ (Esri)
MEDWMAGECY 2022 Median White Male Age (Esri)
WHTFBASECY 2022 White Female Population by Age Base (Esri)
WHTF0_CY 2022 White Females Age 0-4 (Esri)
WHTF5_CY 2022 White Females Age 5-9 (Esri)
WHTF10_CY 2022 White Females Age 10-14 (Esri)
WHTF15_CY 2022 White Females Age 15-19 (Esri)
WHTF20_CY 2022 White Females Age 20-24 (Esri)
WHTF25_CY 2022 White Females Age 25-29 (Esri)
WHTF30_CY 2022 White Females Age 30-34 (Esri)
WHTF35_CY 2022 White Females Age 35-39 (Esri)
WHTF40_CY 2022 White Females Age 40-44 (Esri)
WHTF45_CY 2022 White Females Age 45-49 (Esri)
WHTF50_CY 2022 White Females Age 50-54 (Esri)
WHTF55_CY 2022 White Females Age 55-59 (Esri)
WHTF60_CY 2022 White Females Age 60-64 (Esri)
WHTF65_CY 2022 White Females Age 65-69 (Esri)
WHTF70_CY 2022 White Females Age 70-74 (Esri)
WHTF75_CY 2022 White Females Age 75-79 (Esri)
WHTF80_CY 2022 White Females Age 80-84 (Esri)
WHTF85_CY 2022 White Females Age 85+ (Esri)
MEDWFAGECY 2022 Median White Female Age (Esri)
BAGEBASECY 2022 Black Population by Age Base (Esri)
BLK0_CY 2022 Black/African American Population Age 0-4 (Esri)
BLK5_CY 2022 Black/African American Population Age 5-9 (Esri)
BLK10_CY 2022 Black/African American Population Age 10-14 (Esri)
BLK15_CY 2022 Black/African American Population Age 15-19 (Esri)
BLK20_CY 2022 Black/African American Population Age 20-24 (Esri)
BLK25_CY 2022 Black/African American Population Age 25-29 (Esri)
BLK30_CY 2022 Black/African American Population Age 30-34 (Esri)
BLK35_CY 2022 Black/African American Population Age 35-39 (Esri)
BLK40_CY 2022 Black/African American Population Age 40-44 (Esri)
BLK45_CY 2022 Black/African American Population Age 45-49 (Esri)
BLK50_CY 2022 Black/African American Population Age 50-54 (Esri)
BLK55_CY 2022 Black/African American Population Age 55-59 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


BLK60_CY 2022 Black/African American Population Age 60-64 (Esri)
BLK65_CY 2022 Black/African American Population Age 65-69 (Esri)
BLK70_CY 2022 Black/African American Population Age 70-74 (Esri)
BLK75_CY 2022 Black/African American Population Age 75-79 (Esri)
BLK80_CY 2022 Black/African American Population Age 80-84 (Esri)
BLK85_CY 2022 Black/African American Population Age 85+ (Esri)
MEDBAGE_CY 2022 Median Black Age (Esri)
BLKMBASECY 2022 Black Male Population by Age Base (Esri)
BLKM0_CY 2022 Black/African American Males Age 0-4 (Esri)
BLKM5_CY 2022 Black/African American Males Age 5-9 (Esri)
BLKM10_CY 2022 Black/African American Males Age 10-14 (Esri)
BLKM15_CY 2022 Black/African American Males Age 15-19 (Esri)
BLKM20_CY 2022 Black/African American Males Age 20-24 (Esri)
BLKM25_CY 2022 Black/African American Males Age 25-29 (Esri)
BLKM30_CY 2022 Black/African American Males Age 30-34 (Esri)
BLKM35_CY 2022 Black/African American Males Age 35-39 (Esri)
BLKM40_CY 2022 Black/African American Males Age 40-44 (Esri)
BLKM45_CY 2022 Black/African American Males Age 45-49 (Esri)
BLKM50_CY 2022 Black/African American Males Age 50-54 (Esri)
BLKM55_CY 2022 Black/African American Males Age 55-59 (Esri)
BLKM60_CY 2022 Black/African American Males Age 60-64 (Esri)
BLKM65_CY 2022 Black/African American Males Age 65-69 (Esri)
BLKM70_CY 2022 Black/African American Males Age 70-74 (Esri)
BLKM75_CY 2022 Black/African American Males Age 75-79 (Esri)
BLKM80_CY 2022 Black/African American Males Age 80-84 (Esri)
BLKM85_CY 2022 Black/African American Males Age 85+ (Esri)
MEDBMAGECY 2022 Median Black Male Age (Esri)
BLKFBASECY 2022 Black Female Population by Age Base (Esri)
BLKF0_CY 2022 Black/African American Females Age 0-4 (Esri)
BLKF5_CY 2022 Black/African American Females Age 5-9 (Esri)
BLKF10_CY 2022 Black/African American Females Age 10-14 (Esri)
BLKF15_CY 2022 Black/African American Females Age 15-19 (Esri)
BLKF20_CY 2022 Black/African American Females Age 20-24 (Esri)
BLKF25_CY 2022 Black/African American Females Age 25-29 (Esri)
BLKF30_CY 2022 Black/African American Females Age 30-34 (Esri)
BLKF35_CY 2022 Black/African American Females Age 35-39 (Esri)
BLKF40_CY 2022 Black/African American Females Age 40-44 (Esri)
BLKF45_CY 2022 Black/African American Females Age 45-49 (Esri)
BLKF50_CY 2022 Black/African American Females Age 50-54 (Esri)
BLKF55_CY 2022 Black/African American Females Age 55-59 (Esri)
BLKF60_CY 2022 Black/African American Females Age 60-64 (Esri)
BLKF65_CY 2022 Black/African American Females Age 65-69 (Esri)
BLKF70_CY 2022 Black/African American Females Age 70-74 (Esri)
BLKF75_CY 2022 Black/African American Females Age 75-79 (Esri)
BLKF80_CY 2022 Black/African American Females Age 80-84 (Esri)
BLKF85_CY 2022 Black/African American Females Age 85+ (Esri)
MEDBFAGECY 2022 Median Black Female Age (Esri)
IAGEBASECY 2022 American Indian/Alaska Native Population by Age Base (Esri)
AI0_CY 2022 American Indian/Alaska Native Population Age 0-4 (Esri)
AI5_CY 2022 American Indian/Alaska Native Population Age 5-9 (Esri)
AI10_CY 2022 American Indian/Alaska Native Population Age 10-14 (Esri)
AI15_CY 2022 American Indian/Alaska Native Population Age 15-19 (Esri)
AI20_CY 2022 American Indian/Alaska Native Population Age 20-24 (Esri)
AI25_CY 2022 American Indian/Alaska Native Population Age 25-29 (Esri)
AI30_CY 2022 American Indian/Alaska Native Population Age 30-34 (Esri)
AI35_CY 2022 American Indian/Alaska Native Population Age 35-39 (Esri)
AI40_CY 2022 American Indian/Alaska Native Population Age 40-44 (Esri)
AI45_CY 2022 American Indian/Alaska Native Population Age 45-49 (Esri)
AI50_CY 2022 American Indian/Alaska Native Population Age 50-54 (Esri)
AI55_CY 2022 American Indian/Alaska Native Population Age 55-59 (Esri)
AI60_CY 2022 American Indian/Alaska Native Population Age 60-64 (Esri)
AI65_CY 2022 American Indian/Alaska Native Population Age 65-69 (Esri)
AI70_CY 2022 American Indian/Alaska Native Population Age 70-74 (Esri)
AI75_CY 2022 American Indian/Alaska Native Population Age 75-79 (Esri)
AI80_CY 2022 American Indian/Alaska Native Population Age 80-84 (Esri)
AI85_CY 2022 American Indian/Alaska Native Population Age 85+ (Esri)
MEDIAGE_CY 2022 Median American Indian/Alaska Native Age (Esri)
AIMBASE_CY 2022 American Indian/Alaska Native Male Population by Age Base (Esri)
AIM0_CY 2022 American Indian/Alaska Native Males Age 0-4 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


AIM5_CY 2022 American Indian/Alaska Native Males Age 5-9 (Esri)
AIM10_CY 2022 American Indian/Alaska Native Males Age 10-14 (Esri)
AIM15_CY 2022 American Indian/Alaska Native Males Age 15-19 (Esri)
AIM20_CY 2022 American Indian/Alaska Native Males Age 20-24 (Esri)
AIM25_CY 2022 American Indian/Alaska Native Males Age 25-29 (Esri)
AIM30_CY 2022 American Indian/Alaska Native Males Age 30-34 (Esri)
AIM35_CY 2022 American Indian/Alaska Native Males Age 35-39 (Esri)
AIM40_CY 2022 American Indian/Alaska Native Males Age 40-44 (Esri)
AIM45_CY 2022 American Indian/Alaska Native Males Age 45-49 (Esri)
AIM50_CY 2022 American Indian/Alaska Native Males Age 50-54 (Esri)
AIM55_CY 2022 American Indian/Alaska Native Males Age 55-59 (Esri)
AIM60_CY 2022 American Indian/Alaska Native Males Age 60-64 (Esri)
AIM65_CY 2022 American Indian/Alaska Native Males Age 65-69 (Esri)
AIM70_CY 2022 American Indian/Alaska Native Males Age 70-74 (Esri)
AIM75_CY 2022 American Indian/Alaska Native Males Age 75-79 (Esri)
AIM80_CY 2022 American Indian/Alaska Native Males Age 80-84 (Esri)
AIM85_CY 2022 American Indian/Alaska Native Males Age 85+ (Esri)
MEDIMAGECY 2022 Median American Indian/Alaska Native Male Age (Esri)
AIFBASE_CY 2022 American Indian/Alaska Native Female Population by Age Base (Esri)
AIF0_CY 2022 American Indian/Alaska Native Females Age 0-4 (Esri)
AIF5_CY 2022 American Indian/Alaska Native Females Age 5-9 (Esri)
AIF10_CY 2022 American Indian/Alaska Native Females Age 10-14 (Esri)
AIF15_CY 2022 American Indian/Alaska Native Females Age 15-19 (Esri)
AIF20_CY 2022 American Indian/Alaska Native Females Age 20-24 (Esri)
AIF25_CY 2022 American Indian/Alaska Native Females Age 25-29 (Esri)
AIF30_CY 2022 American Indian/Alaska Native Females Age 30-34 (Esri)
AIF35_CY 2022 American Indian/Alaska Native Females Age 35-39 (Esri)
AIF40_CY 2022 American Indian/Alaska Native Females Age 40-44 (Esri)
AIF45_CY 2022 American Indian/Alaska Native Females Age 45-49 (Esri)
AIF50_CY 2022 American Indian/Alaska Native Females Age 50-54 (Esri)
AIF55_CY 2022 American Indian/Alaska Native Females Age 55-59 (Esri)
AIF60_CY 2022 American Indian/Alaska Native Females Age 60-64 (Esri)
AIF65_CY 2022 American Indian/Alaska Native Females Age 65-69 (Esri)
AIF70_CY 2022 American Indian/Alaska Native Females Age 70-74 (Esri)
AIF75_CY 2022 American Indian/Alaska Native Females Age 75-79 (Esri)
AIF80_CY 2022 American Indian/Alaska Native Females Age 80-84 (Esri)
AIF85_CY 2022 American Indian/Alaska Native Females Age 85+ (Esri)
MEDIFAGECY 2022 Median American Indian/Alaska Native Female Age (Esri)
AAGEBASECY 2022 Asian Population by Age Base (Esri)
ASN0_CY 2022 Asian Population Age 0-4 (Esri)
ASN5_CY 2022 Asian Population Age 5-9 (Esri)
ASN10_CY 2022 Asian Population Age 10-14 (Esri)
ASN15_CY 2022 Asian Population Age 15-19 (Esri)
ASN20_CY 2022 Asian Population Age 20-24 (Esri)
ASN25_CY 2022 Asian Population Age 25-29 (Esri)
ASN30_CY 2022 Asian Population Age 30-34 (Esri)
ASN35_CY 2022 Asian Population Age 35-39 (Esri)
ASN40_CY 2022 Asian Population Age 40-44 (Esri)
ASN45_CY 2022 Asian Population Age 45-49 (Esri)
ASN50_CY 2022 Asian Population Age 50-54 (Esri)
ASN55_CY 2022 Asian Population Age 55-59 (Esri)
ASN60_CY 2022 Asian Population Age 60-64 (Esri)
ASN65_CY 2022 Asian Population Age 65-69 (Esri)
ASN70_CY 2022 Asian Population Age 70-74 (Esri)
ASN75_CY 2022 Asian Population Age 75-79 (Esri)
ASN80_CY 2022 Asian Population Age 80-84 (Esri)
ASN85_CY 2022 Asian Population Age 85+ (Esri)
MEDAAGE_CY 2022 Median Asian Age (Esri)
ASNMBASECY 2022 Asian Male Population by Age Base (Esri)
ASNM0_CY 2022 Asian Males Age 0-4 (Esri)
ASNM5_CY 2022 Asian Males Age 5-9 (Esri)
ASNM10_CY 2022 Asian Males Age 10-14 (Esri)
ASNM15_CY 2022 Asian Males Age 15-19 (Esri)
ASNM20_CY 2022 Asian Males Age 20-24 (Esri)
ASNM25_CY 2022 Asian Males Age 25-29 (Esri)
ASNM30_CY 2022 Asian Males Age 30-34 (Esri)
ASNM35_CY 2022 Asian Males Age 35-39 (Esri)
ASNM40_CY 2022 Asian Males Age 40-44 (Esri)
ASNM45_CY 2022 Asian Males Age 45-49 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


ASNM50_CY 2022 Asian Males Age 50-54 (Esri)
ASNM55_CY 2022 Asian Males Age 55-59 (Esri)
ASNM60_CY 2022 Asian Males Age 60-64 (Esri)
ASNM65_CY 2022 Asian Males Age 65-69 (Esri)
ASNM70_CY 2022 Asian Males Age 70-74 (Esri)
ASNM75_CY 2022 Asian Males Age 75-79 (Esri)
ASNM80_CY 2022 Asian Males Age 80-84 (Esri)
ASNM85_CY 2022 Asian Males Age 85+ (Esri)
MEDAMAGECY 2022 Median Asian Male Age (Esri)
ASNFBASECY 2022 Asian Female Population by Age Base (Esri)
ASNF0_CY 2022 Asian Females Age 0-4 (Esri)
ASNF5_CY 2022 Asian Females Age 5-9 (Esri)
ASNF10_CY 2022 Asian Females Age 10-14 (Esri)
ASNF15_CY 2022 Asian Females Age 15-19 (Esri)
ASNF20_CY 2022 Asian Females Age 20-24 (Esri)
ASNF25_CY 2022 Asian Females Age 25-29 (Esri)
ASNF30_CY 2022 Asian Females Age 30-34 (Esri)
ASNF35_CY 2022 Asian Females Age 35-39 (Esri)
ASNF40_CY 2022 Asian Females Age 40-44 (Esri)
ASNF45_CY 2022 Asian Females Age 45-49 (Esri)
ASNF50_CY 2022 Asian Females Age 50-54 (Esri)
ASNF55_CY 2022 Asian Females Age 55-59 (Esri)
ASNF60_CY 2022 Asian Females Age 60-64 (Esri)
ASNF65_CY 2022 Asian Females Age 65-69 (Esri)
ASNF70_CY 2022 Asian Females Age 70-74 (Esri)
ASNF75_CY 2022 Asian Females Age 75-79 (Esri)
ASNF80_CY 2022 Asian Females Age 80-84 (Esri)
ASNF85_CY 2022 Asian Females Age 85+ (Esri)
MEDAFAGECY 2022 Median Asian Female Age (Esri)
PAGEBASECY 2022 Pacific Islander Population by Age Base (Esri)
PI0_CY 2022 Pacific Islander Population Age 0-4 (Esri)
PI5_CY 2022 Pacific Islander Population Age 5-9 (Esri)
PI10_CY 2022 Pacific Islander Population Age 10-14 (Esri)
PI15_CY 2022 Pacific Islander Population Age 15-19 (Esri)
PI20_CY 2022 Pacific Islander Population Age 20-24 (Esri)
PI25_CY 2022 Pacific Islander Population Age 25-29 (Esri)
PI30_CY 2022 Pacific Islander Population Age 30-34 (Esri)
PI35_CY 2022 Pacific Islander Population Age 35-39 (Esri)
PI40_CY 2022 Pacific Islander Population Age 40-44 (Esri)
PI45_CY 2022 Pacific Islander Population Age 45-49 (Esri)
PI50_CY 2022 Pacific Islander Population Age 50-54 (Esri)
PI55_CY 2022 Pacific Islander Population Age 55-59 (Esri)
PI60_CY 2022 Pacific Islander Population Age 60-64 (Esri)
PI65_CY 2022 Pacific Islander Population Age 65-69 (Esri)
PI70_CY 2022 Pacific Islander Population Age 70-74 (Esri)
PI75_CY 2022 Pacific Islander Population Age 75-79 (Esri)
PI80_CY 2022 Pacific Islander Population Age 80-84 (Esri)
PI85_CY 2022 Pacific Islander Population Age 85+ (Esri)
MEDPAGE_CY 2022 Median Pacific Islander Age (Esri)
PIMBASE_CY 2022 Pacific Islander Male Population by Age Base (Esri)
PIM0_CY 2022 Pacific Islander Males Age 0-4 (Esri)
PIM5_CY 2022 Pacific Islander Males Age 5-9 (Esri)
PIM10_CY 2022 Pacific Islander Males Age 10-14 (Esri)
PIM15_CY 2022 Pacific Islander Males Age 15-19 (Esri)
PIM20_CY 2022 Pacific Islander Males Age 20-24 (Esri)
PIM25_CY 2022 Pacific Islander Males Age 25-29 (Esri)
PIM30_CY 2022 Pacific Islander Males Age 30-34 (Esri)
PIM35_CY 2022 Pacific Islander Males Age 35-39 (Esri)
PIM40_CY 2022 Pacific Islander Males Age 40-44 (Esri)
PIM45_CY 2022 Pacific Islander Males Age 45-49 (Esri)
PIM50_CY 2022 Pacific Islander Males Age 50-54 (Esri)
PIM55_CY 2022 Pacific Islander Males Age 55-59 (Esri)
PIM60_CY 2022 Pacific Islander Males Age 60-64 (Esri)
PIM65_CY 2022 Pacific Islander Males Age 65-69 (Esri)
PIM70_CY 2022 Pacific Islander Males Age 70-74 (Esri)
PIM75_CY 2022 Pacific Islander Males Age 75-79 (Esri)
PIM80_CY 2022 Pacific Islander Males Age 80-84 (Esri)
PIM85_CY 2022 Pacific Islander Males Age 85+ (Esri)
MEDPMAGECY 2022 Median Pacific Islander Male Age (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


PIFBASE_CY 2022 Pacific Islander Female Population by Age Base (Esri)
PIF0_CY 2022 Pacific Islander Females Age 0-4 (Esri)
PIF5_CY 2022 Pacific Islander Females Age 5-9 (Esri)
PIF10_CY 2022 Pacific Islander Females Age 10-14 (Esri)
PIF15_CY 2022 Pacific Islander Females Age 15-19 (Esri)
PIF20_CY 2022 Pacific Islander Females Age 20-24 (Esri)
PIF25_CY 2022 Pacific Islander Females Age 25-29 (Esri)
PIF30_CY 2022 Pacific Islander Females Age 30-34 (Esri)
PIF35_CY 2022 Pacific Islander Females Age 35-39 (Esri)
PIF40_CY 2022 Pacific Islander Females Age 40-44 (Esri)
PIF45_CY 2022 Pacific Islander Females Age 45-49 (Esri)
PIF50_CY 2022 Pacific Islander Females Age 50-54 (Esri)
PIF55_CY 2022 Pacific Islander Females Age 55-59 (Esri)
PIF60_CY 2022 Pacific Islander Females Age 60-64 (Esri)
PIF65_CY 2022 Pacific Islander Females Age 65-69 (Esri)
PIF70_CY 2022 Pacific Islander Females Age 70-74 (Esri)
PIF75_CY 2022 Pacific Islander Females Age 75-79 (Esri)
PIF80_CY 2022 Pacific Islander Females Age 80-84 (Esri)
PIF85_CY 2022 Pacific Islander Females Age 85+ (Esri)
MEDPFAGECY 2022 Median Pacific Islander Female Age (Esri)
OAGEBASECY 2022 Other Race Population by Age Base (Esri)
OTH0_CY 2022 Other Race Population Age 0-4 (Esri)
OTH5_CY 2022 Other Race Population Age 5-9 (Esri)
OTH10_CY 2022 Other Race Population Age 10-14 (Esri)
OTH15_CY 2022 Other Race Population Age 15-19 (Esri)
OTH20_CY 2022 Other Race Population Age 20-24 (Esri)
OTH25_CY 2022 Other Race Population Age 25-29 (Esri)
OTH30_CY 2022 Other Race Population Age 30-34 (Esri)
OTH35_CY 2022 Other Race Population Age 35-39 (Esri)
OTH40_CY 2022 Other Race Population Age 40-44 (Esri)
OTH45_CY 2022 Other Race Population Age 45-49 (Esri)
OTH50_CY 2022 Other Race Population Age 50-54 (Esri)
OTH55_CY 2022 Other Race Population Age 55-59 (Esri)
OTH60_CY 2022 Other Race Population Age 60-64 (Esri)
OTH65_CY 2022 Other Race Population Age 65-69 (Esri)
OTH70_CY 2022 Other Race Population Age 70-74 (Esri)
OTH75_CY 2022 Other Race Population Age 75-79 (Esri)
OTH80_CY 2022 Other Race Population Age 80-84 (Esri)
OTH85_CY 2022 Other Race Population Age 85+ (Esri)
MEDOAGE_CY 2022 Median Other Race Age (Esri)
OTHMBASECY 2022 Other Race Male Population by Age Base (Esri)
OTHM0_CY 2022 Other Race Males Age 0-4 (Esri)
OTHM5_CY 2022 Other Race Males Age 5-9 (Esri)
OTHM10_CY 2022 Other Race Males Age 10-14 (Esri)
OTHM15_CY 2022 Other Race Males Age 15-19 (Esri)
OTHM20_CY 2022 Other Race Males Age 20-24 (Esri)
OTHM25_CY 2022 Other Race Males Age 25-29 (Esri)
OTHM30_CY 2022 Other Race Males Age 30-34 (Esri)
OTHM35_CY 2022 Other Race Males Age 35-39 (Esri)
OTHM40_CY 2022 Other Race Males Age 40-44 (Esri)
OTHM45_CY 2022 Other Race Males Age 45-49 (Esri)
OTHM50_CY 2022 Other Race Males Age 50-54 (Esri)
OTHM55_CY 2022 Other Race Males Age 55-59 (Esri)
OTHM60_CY 2022 Other Race Males Age 60-64 (Esri)
OTHM65_CY 2022 Other Race Males Age 65-69 (Esri)
OTHM70_CY 2022 Other Race Males Age 70-74 (Esri)
OTHM75_CY 2022 Other Race Males Age 75-79 (Esri)
OTHM80_CY 2022 Other Race Males Age 80-84 (Esri)
OTHM85_CY 2022 Other Race Males Age 85+ (Esri)
MEDOMAGECY 2022 Median Other Race Male Age (Esri)
OTHFBASECY 2022 Other Race Female Population by Age Base (Esri)
OTHF0_CY 2022 Other Race Females Age 0-4 (Esri)
OTHF5_CY 2022 Other Race Females Age 5-9 (Esri)
OTHF10_CY 2022 Other Race Females Age 10-14 (Esri)
OTHF15_CY 2022 Other Race Females Age 15-19 (Esri)
OTHF20_CY 2022 Other Race Females Age 20-24 (Esri)
OTHF25_CY 2022 Other Race Females Age 25-29 (Esri)
OTHF30_CY 2022 Other Race Females Age 30-34 (Esri)
OTHF35_CY 2022 Other Race Females Age 35-39 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


OTHF40_CY 2022 Other Race Females Age 40-44 (Esri)
OTHF45_CY 2022 Other Race Females Age 45-49 (Esri)
OTHF50_CY 2022 Other Race Females Age 50-54 (Esri)
OTHF55_CY 2022 Other Race Females Age 55-59 (Esri)
OTHF60_CY 2022 Other Race Females Age 60-64 (Esri)
OTHF65_CY 2022 Other Race Females Age 65-69 (Esri)
OTHF70_CY 2022 Other Race Females Age 70-74 (Esri)
OTHF75_CY 2022 Other Race Females Age 75-79 (Esri)
OTHF80_CY 2022 Other Race Females Age 80-84 (Esri)
OTHF85_CY 2022 Other Race Females Age 85+ (Esri)
MEDOFAGECY 2022 Median Other Race Female Age (Esri)
MAGEBASECY 2022 Multiple Races Population by Age Base (Esri)
MLT0_CY 2022 Multiple Races Population Age 0-4 (Esri)
MLT5_CY 2022 Multiple Races Population Age 5-9 (Esri)
MLT10_CY 2022 Multiple Races Population Age 10-14 (Esri)
MLT15_CY 2022 Multiple Races Population Age 15-19 (Esri)
MLT20_CY 2022 Multiple Races Population Age 20-24 (Esri)
MLT25_CY 2022 Multiple Races Population Age 25-29 (Esri)
MLT30_CY 2022 Multiple Races Population Age 30-34 (Esri)
MLT35_CY 2022 Multiple Races Population Age 35-39 (Esri)
MLT40_CY 2022 Multiple Races Population Age 40-44 (Esri)
MLT45_CY 2022 Multiple Races Population Age 45-49 (Esri)
MLT50_CY 2022 Multiple Races Population Age 50-54 (Esri)
MLT55_CY 2022 Multiple Races Population Age 55-59 (Esri)
MLT60_CY 2022 Multiple Races Population Age 60-64 (Esri)
MLT65_CY 2022 Multiple Races Population Age 65-69 (Esri)
MLT70_CY 2022 Multiple Races Population Age 70-74 (Esri)
MLT75_CY 2022 Multiple Races Population Age 75-79 (Esri)
MLT80_CY 2022 Multiple Races Population Age 80-84 (Esri)
MLT85_CY 2022 Multiple Races Population Age 85+ (Esri)
MED2RAGECY 2022 Median Multiple Races Age (Esri)
MLTMBASECY 2022 Multiple Races Male Population by Age Base (Esri)
MLTM0_CY 2022 Multiple Races Males Age 0-4 (Esri)
MLTM5_CY 2022 Multiple Races Males Age 5-9 (Esri)
MLTM10_CY 2022 Multiple Races Males Age 10-14 (Esri)
MLTM15_CY 2022 Multiple Races Males Age 15-19 (Esri)
MLTM20_CY 2022 Multiple Races Males Age 20-24 (Esri)
MLTM25_CY 2022 Multiple Races Males Age 25-29 (Esri)
MLTM30_CY 2022 Multiple Races Males Age 30-34 (Esri)
MLTM35_CY 2022 Multiple Races Males Age 35-39 (Esri)
MLTM40_CY 2022 Multiple Races Males Age 40-44 (Esri)
MLTM45_CY 2022 Multiple Races Males Age 45-49 (Esri)
MLTM50_CY 2022 Multiple Races Males Age 50-54 (Esri)
MLTM55_CY 2022 Multiple Races Males Age 55-59 (Esri)
MLTM60_CY 2022 Multiple Races Males Age 60-64 (Esri)
MLTM65_CY 2022 Multiple Races Males Age 65-69 (Esri)
MLTM70_CY 2022 Multiple Races Males Age 70-74 (Esri)
MLTM75_CY 2022 Multiple Races Males Age 75-79 (Esri)
MLTM80_CY 2022 Multiple Races Males Age 80-84 (Esri)
MLTM85_CY 2022 Multiple Races Males Age 85+ (Esri)
MEDMMAGECY 2022 Median Multiple Races Male Age (Esri)
MLTFBASECY 2022 Multiple Races Female Population by Age Base (Esri)
MLTF0_CY 2022 Multiple Races Females Age 0-4 (Esri)
MLTF5_CY 2022 Multiple Races Females Age 5-9 (Esri)
MLTF10_CY 2022 Multiple Races Females Age 10-14 (Esri)
MLTF15_CY 2022 Multiple Races Females Age 15-19 (Esri)
MLTF20_CY 2022 Multiple Races Females Age 20-24 (Esri)
MLTF25_CY 2022 Multiple Races Females Age 25-29 (Esri)
MLTF30_CY 2022 Multiple Races Females Age 30-34 (Esri)
MLTF35_CY 2022 Multiple Races Females Age 35-39 (Esri)
MLTF40_CY 2022 Multiple Races Females Age 40-44 (Esri)
MLTF45_CY 2022 Multiple Races Females Age 45-49 (Esri)
MLTF50_CY 2022 Multiple Races Females Age 50-54 (Esri)
MLTF55_CY 2022 Multiple Races Females Age 55-59 (Esri)
MLTF60_CY 2022 Multiple Races Females Age 60-64 (Esri)
MLTF65_CY 2022 Multiple Races Females Age 65-69 (Esri)
MLTF70_CY 2022 Multiple Races Females Age 70-74 (Esri)
MLTF75_CY 2022 Multiple Races Females Age 75-79 (Esri)
MLTF80_CY 2022 Multiple Races Females Age 80-84 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


MLTF85_CY 2022 Multiple Races Females Age 85+ (Esri)
MEDMFAGECY 2022 Median Multiple Races Female Age (Esri)
HAGEBASECY 2022 Hispanic Population by Age Base (Esri)
HSP0_CY 2022 Hispanic Population Age 0-4 (Esri)
HSP5_CY 2022 Hispanic Population Age 5-9 (Esri)
HSP10_CY 2022 Hispanic Population Age 10-14 (Esri)
HSP15_CY 2022 Hispanic Population Age 15-19 (Esri)
HSP20_CY 2022 Hispanic Population Age 20-24 (Esri)
HSP25_CY 2022 Hispanic Population Age 25-29 (Esri)
HSP30_CY 2022 Hispanic Population Age 30-34 (Esri)
HSP35_CY 2022 Hispanic Population Age 35-39 (Esri)
HSP40_CY 2022 Hispanic Population Age 40-44 (Esri)
HSP45_CY 2022 Hispanic Population Age 45-49 (Esri)
HSP50_CY 2022 Hispanic Population Age 50-54 (Esri)
HSP55_CY 2022 Hispanic Population Age 55-59 (Esri)
HSP60_CY 2022 Hispanic Population Age 60-64 (Esri)
HSP65_CY 2022 Hispanic Population Age 65-69 (Esri)
HSP70_CY 2022 Hispanic Population Age 70-74 (Esri)
HSP75_CY 2022 Hispanic Population Age 75-79 (Esri)
HSP80_CY 2022 Hispanic Population Age 80-84 (Esri)
HSP85_CY 2022 Hispanic Population Age 85+ (Esri)
MEDHAGE_CY 2022 Median Hispanic Age (Esri)
HSPMBASECY 2022 Hispanic Male Population by Age Base (Esri)
HSPM0_CY 2022 Hispanic Males Age 0-4 (Esri)
HSPM5_CY 2022 Hispanic Males Age 5-9 (Esri)
HSPM10_CY 2022 Hispanic Males Age 10-14 (Esri)
HSPM15_CY 2022 Hispanic Males Age 15-19 (Esri)
HSPM20_CY 2022 Hispanic Males Age 20-24 (Esri)
HSPM25_CY 2022 Hispanic Males Age 25-29 (Esri)
HSPM30_CY 2022 Hispanic Males Age 30-34 (Esri)
HSPM35_CY 2022 Hispanic Males Age 35-39 (Esri)
HSPM40_CY 2022 Hispanic Males Age 40-44 (Esri)
HSPM45_CY 2022 Hispanic Males Age 45-49 (Esri)
HSPM50_CY 2022 Hispanic Males Age 50-54 (Esri)
HSPM55_CY 2022 Hispanic Males Age 55-59 (Esri)
HSPM60_CY 2022 Hispanic Males Age 60-64 (Esri)
HSPM65_CY 2022 Hispanic Males Age 65-69 (Esri)
HSPM70_CY 2022 Hispanic Males Age 70-74 (Esri)
HSPM75_CY 2022 Hispanic Males Age 75-79 (Esri)
HSPM80_CY 2022 Hispanic Males Age 80-84 (Esri)
HSPM85_CY 2022 Hispanic Males Age 85+ (Esri)
MEDHMAGECY 2022 Median Hispanic Male Age (Esri)
HSPFBASECY 2022 Hispanic Female Population by Age Base (Esri)
HSPF0_CY 2022 Hispanic Females Age 0-4 (Esri)
HSPF5_CY 2022 Hispanic Females Age 5-9 (Esri)
HSPF10_CY 2022 Hispanic Females Age 10-14 (Esri)
HSPF15_CY 2022 Hispanic Females Age 15-19 (Esri)
HSPF20_CY 2022 Hispanic Females Age 20-24 (Esri)
HSPF25_CY 2022 Hispanic Females Age 25-29 (Esri)
HSPF30_CY 2022 Hispanic Females Age 30-34 (Esri)
HSPF35_CY 2022 Hispanic Females Age 35-39 (Esri)
HSPF40_CY 2022 Hispanic Females Age 40-44 (Esri)
HSPF45_CY 2022 Hispanic Females Age 45-49 (Esri)
HSPF50_CY 2022 Hispanic Females Age 50-54 (Esri)
HSPF55_CY 2022 Hispanic Females Age 55-59 (Esri)
HSPF60_CY 2022 Hispanic Females Age 60-64 (Esri)
HSPF65_CY 2022 Hispanic Females Age 65-69 (Esri)
HSPF70_CY 2022 Hispanic Females Age 70-74 (Esri)
HSPF75_CY 2022 Hispanic Females Age 75-79 (Esri)
HSPF80_CY 2022 Hispanic Females Age 80-84 (Esri)
HSPF85_CY 2022 Hispanic Females Age 85+ (Esri)
MEDHFAGECY 2022 Median Hispanic Female Age (Esri)

2027 Age by Sex by Race (Esri)


WAGEBASEFY 2027 White Population by Age Base (Esri)
WHT0_FY 2027 White Population Age 0-4 (Esri)
WHT5_FY 2027 White Population Age 5-9 (Esri)
WHT10_FY 2027 White Population Age 10-14 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


WHT15_FY 2027 White Population Age 15-19 (Esri)
WHT20_FY 2027 White Population Age 20-24 (Esri)
WHT25_FY 2027 White Population Age 25-29 (Esri)
WHT30_FY 2027 White Population Age 30-34 (Esri)
WHT35_FY 2027 White Population Age 35-39 (Esri)
WHT40_FY 2027 White Population Age 40-44 (Esri)
WHT45_FY 2027 White Population Age 45-49 (Esri)
WHT50_FY 2027 White Population Age 50-54 (Esri)
WHT55_FY 2027 White Population Age 55-59 (Esri)
WHT60_FY 2027 White Population Age 60-64 (Esri)
WHT65_FY 2027 White Population Age 65-69 (Esri)
WHT70_FY 2027 White Population Age 70-74 (Esri)
WHT75_FY 2027 White Population Age 75-79 (Esri)
WHT80_FY 2027 White Population Age 80-84 (Esri)
WHT85_FY 2027 White Population Age 85+ (Esri)
MEDWAGE_FY 2027 Median White Age (Esri)
WHTMBASEFY 2027 White Male Population by Age Base (Esri)
WHTM0_FY 2027 White Males Age 0-4 (Esri)
WHTM5_FY 2027 White Males Age 5-9 (Esri)
WHTM10_FY 2027 White Males Age 10-14 (Esri)
WHTM15_FY 2027 White Males Age 15-19 (Esri)
WHTM20_FY 2027 White Males Age 20-24 (Esri)
WHTM25_FY 2027 White Males Age 25-29 (Esri)
WHTM30_FY 2027 White Males Age 30-34 (Esri)
WHTM35_FY 2027 White Males Age 35-39 (Esri)
WHTM40_FY 2027 White Males Age 40-44 (Esri)
WHTM45_FY 2027 White Males Age 45-49 (Esri)
WHTM50_FY 2027 White Males Age 50-54 (Esri)
WHTM55_FY 2027 White Males Age 55-59 (Esri)
WHTM60_FY 2027 White Males Age 60-64 (Esri)
WHTM65_FY 2027 White Males Age 65-69 (Esri)
WHTM70_FY 2027 White Males Age 70-74 (Esri)
WHTM75_FY 2027 White Males Age 75-79 (Esri)
WHTM80_FY 2027 White Males Age 80-84 (Esri)
WHTM85_FY 2027 White Males Age 85+ (Esri)
MEDWMAGEFY 2027 Median White Male Age (Esri)
WHTFBASEFY 2027 White Female Population by Age Base (Esri)
WHTF0_FY 2027 White Females Age 0-4 (Esri)
WHTF5_FY 2027 White Females Age 5-9 (Esri)
WHTF10_FY 2027 White Females Age 10-14 (Esri)
WHTF15_FY 2027 White Females Age 15-19 (Esri)
WHTF20_FY 2027 White Females Age 20-24 (Esri)
WHTF25_FY 2027 White Females Age 25-29 (Esri)
WHTF30_FY 2027 White Females Age 30-34 (Esri)
WHTF35_FY 2027 White Females Age 35-39 (Esri)
WHTF40_FY 2027 White Females Age 40-44 (Esri)
WHTF45_FY 2027 White Females Age 45-49 (Esri)
WHTF50_FY 2027 White Females Age 50-54 (Esri)
WHTF55_FY 2027 White Females Age 55-59 (Esri)
WHTF60_FY 2027 White Females Age 60-64 (Esri)
WHTF65_FY 2027 White Females Age 65-69 (Esri)
WHTF70_FY 2027 White Females Age 70-74 (Esri)
WHTF75_FY 2027 White Females Age 75-79 (Esri)
WHTF80_FY 2027 White Females Age 80-84 (Esri)
WHTF85_FY 2027 White Females Age 85+ (Esri)
MEDWFAGEFY 2027 Median White Female Age (Esri)
BAGEBASEFY 2027 Black Population by Age Base (Esri)
BLK0_FY 2027 Black/African American Population Age 0-4 (Esri)
BLK5_FY 2027 Black/African American Population Age 5-9 (Esri)
BLK10_FY 2027 Black/African American Population Age 10-14 (Esri)
BLK15_FY 2027 Black/African American Population Age 15-19 (Esri)
BLK20_FY 2027 Black/African American Population Age 20-24 (Esri)
BLK25_FY 2027 Black/African American Population Age 25-29 (Esri)
BLK30_FY 2027 Black/African American Population Age 30-34 (Esri)
BLK35_FY 2027 Black/African American Population Age 35-39 (Esri)
BLK40_FY 2027 Black/African American Population Age 40-44 (Esri)
BLK45_FY 2027 Black/African American Population Age 45-49 (Esri)
BLK50_FY 2027 Black/African American Population Age 50-54 (Esri)
BLK55_FY 2027 Black/African American Population Age 55-59 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


BLK60_FY 2027 Black/African American Population Age 60-64 (Esri)
BLK65_FY 2027 Black/African American Population Age 65-69 (Esri)
BLK70_FY 2027 Black/African American Population Age 70-74 (Esri)
BLK75_FY 2027 Black/African American Population Age 75-79 (Esri)
BLK80_FY 2027 Black/African American Population Age 80-84 (Esri)
BLK85_FY 2027 Black/African American Population Age 85+ (Esri)
MEDBAGE_FY 2027 Median Black Age (Esri)
BLKMBASEFY 2027 Black Male Population by Age Base (Esri)
BLKM0_FY 2027 Black/African American Males Age 0-4 (Esri)
BLKM5_FY 2027 Black/African American Males Age 5-9 (Esri)
BLKM10_FY 2027 Black/African American Males Age 10-14 (Esri)
BLKM15_FY 2027 Black/African American Males Age 15-19 (Esri)
BLKM20_FY 2027 Black/African American Males Age 20-24 (Esri)
BLKM25_FY 2027 Black/African American Males Age 25-29 (Esri)
BLKM30_FY 2027 Black/African American Males Age 30-34 (Esri)
BLKM35_FY 2027 Black/African American Males Age 35-39 (Esri)
BLKM40_FY 2027 Black/African American Males Age 40-44 (Esri)
BLKM45_FY 2027 Black/African American Males Age 45-49 (Esri)
BLKM50_FY 2027 Black/African American Males Age 50-54 (Esri)
BLKM55_FY 2027 Black/African American Males Age 55-59 (Esri)
BLKM60_FY 2027 Black/African American Males Age 60-64 (Esri)
BLKM65_FY 2027 Black/African American Males Age 65-69 (Esri)
BLKM70_FY 2027 Black/African American Males Age 70-74 (Esri)
BLKM75_FY 2027 Black/African American Males Age 75-79 (Esri)
BLKM80_FY 2027 Black/African American Males Age 80-84 (Esri)
BLKM85_FY 2027 Black/African American Males Age 85+ (Esri)
MEDBMAGEFY 2027 Median Black Male Age (Esri)
BLKFBASEFY 2027 Black Female Population by Age Base (Esri)
BLKF0_FY 2027 Black/African American Females Age 0-4 (Esri)
BLKF5_FY 2027 Black/African American Females Age 5-9 (Esri)
BLKF10_FY 2027 Black/African American Females Age 10-14 (Esri)
BLKF15_FY 2027 Black/African American Females Age 15-19 (Esri)
BLKF20_FY 2027 Black/African American Females Age 20-24 (Esri)
BLKF25_FY 2027 Black/African American Females Age 25-29 (Esri)
BLKF30_FY 2027 Black/African American Females Age 30-34 (Esri)
BLKF35_FY 2027 Black/African American Females Age 35-39 (Esri)
BLKF40_FY 2027 Black/African American Females Age 40-44 (Esri)
BLKF45_FY 2027 Black/African American Females Age 45-49 (Esri)
BLKF50_FY 2027 Black/African American Females Age 50-54 (Esri)
BLKF55_FY 2027 Black/African American Females Age 55-59 (Esri)
BLKF60_FY 2027 Black/African American Females Age 60-64 (Esri)
BLKF65_FY 2027 Black/African American Females Age 65-69 (Esri)
BLKF70_FY 2027 Black/African American Females Age 70-74 (Esri)
BLKF75_FY 2027 Black/African American Females Age 75-79 (Esri)
BLKF80_FY 2027 Black/African American Females Age 80-84 (Esri)
BLKF85_FY 2027 Black/African American Females Age 85+ (Esri)
MEDBFAGEFY 2027 Median Black Female Age (Esri)
IAGEBASEFY 2027 American Indian/Alaska Native Population by Age Base (Esri)
AI0_FY 2027 American Indian/Alaska Native Population Age 0-4 (Esri)
AI5_FY 2027 American Indian/Alaska Native Population Age 5-9 (Esri)
AI10_FY 2027 American Indian/Alaska Native Population Age 10-14 (Esri)
AI15_FY 2027 American Indian/Alaska Native Population Age 15-19 (Esri)
AI20_FY 2027 American Indian/Alaska Native Population Age 20-24 (Esri)
AI25_FY 2027 American Indian/Alaska Native Population Age 25-29 (Esri)
AI30_FY 2027 American Indian/Alaska Native Population Age 30-34 (Esri)
AI35_FY 2027 American Indian/Alaska Native Population Age 35-39 (Esri)
AI40_FY 2027 American Indian/Alaska Native Population Age 40-44 (Esri)
AI45_FY 2027 American Indian/Alaska Native Population Age 45-49 (Esri)
AI50_FY 2027 American Indian/Alaska Native Population Age 50-54 (Esri)
AI55_FY 2027 American Indian/Alaska Native Population Age 55-59 (Esri)
AI60_FY 2027 American Indian/Alaska Native Population Age 60-64 (Esri)
AI65_FY 2027 American Indian/Alaska Native Population Age 65-69 (Esri)
AI70_FY 2027 American Indian/Alaska Native Population Age 70-74 (Esri)
AI75_FY 2027 American Indian/Alaska Native Population Age 75-79 (Esri)
AI80_FY 2027 American Indian/Alaska Native Population Age 80-84 (Esri)
AI85_FY 2027 American Indian/Alaska Native Population Age 85+ (Esri)
MEDIAGE_FY 2027 Median American Indian/Alaska Native Age (Esri)
AIMBASE_FY 2027 American Indian/Alaska Native Male Population by Age Base (Esri)
AIM0_FY 2027 American Indian/Alaska Native Males Age 0-4 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


AIM5_FY 2027 American Indian/Alaska Native Males Age 5-9 (Esri)
AIM10_FY 2027 American Indian/Alaska Native Males Age 10-14 (Esri)
AIM15_FY 2027 American Indian/Alaska Native Males Age 15-19 (Esri)
AIM20_FY 2027 American Indian/Alaska Native Males Age 20-24 (Esri)
AIM25_FY 2027 American Indian/Alaska Native Males Age 25-29 (Esri)
AIM30_FY 2027 American Indian/Alaska Native Males Age 30-34 (Esri)
AIM35_FY 2027 American Indian/Alaska Native Males Age 35-39 (Esri)
AIM40_FY 2027 American Indian/Alaska Native Males Age 40-44 (Esri)
AIM45_FY 2027 American Indian/Alaska Native Males Age 45-49 (Esri)
AIM50_FY 2027 American Indian/Alaska Native Males Age 50-54 (Esri)
AIM55_FY 2027 American Indian/Alaska Native Males Age 55-59 (Esri)
AIM60_FY 2027 American Indian/Alaska Native Males Age 60-64 (Esri)
AIM65_FY 2027 American Indian/Alaska Native Males Age 65-69 (Esri)
AIM70_FY 2027 American Indian/Alaska Native Males Age 70-74 (Esri)
AIM75_FY 2027 American Indian/Alaska Native Males Age 75-79 (Esri)
AIM80_FY 2027 American Indian/Alaska Native Males Age 80-84 (Esri)
AIM85_FY 2027 American Indian/Alaska Native Males Age 85+ (Esri)
MEDIMAGEFY 2027 Median American Indian/Alaska Native Male Age (Esri)
AIFBASE_FY 2027 American Indian/Alaska Native Female Population by Age Base (Esri)
AIF0_FY 2027 American Indian/Alaska Native Females Age 0-4 (Esri)
AIF5_FY 2027 American Indian/Alaska Native Females Age 5-9 (Esri)
AIF10_FY 2027 American Indian/Alaska Native Females Age 10-14 (Esri)
AIF15_FY 2027 American Indian/Alaska Native Females Age 15-19 (Esri)
AIF20_FY 2027 American Indian/Alaska Native Females Age 20-24 (Esri)
AIF25_FY 2027 American Indian/Alaska Native Females Age 25-29 (Esri)
AIF30_FY 2027 American Indian/Alaska Native Females Age 30-34 (Esri)
AIF35_FY 2027 American Indian/Alaska Native Females Age 35-39 (Esri)
AIF40_FY 2027 American Indian/Alaska Native Females Age 40-44 (Esri)
AIF45_FY 2027 American Indian/Alaska Native Females Age 45-49 (Esri)
AIF50_FY 2027 American Indian/Alaska Native Females Age 50-54 (Esri)
AIF55_FY 2027 American Indian/Alaska Native Females Age 55-59 (Esri)
AIF60_FY 2027 American Indian/Alaska Native Females Age 60-64 (Esri)
AIF65_FY 2027 American Indian/Alaska Native Females Age 65-69 (Esri)
AIF70_FY 2027 American Indian/Alaska Native Females Age 70-74 (Esri)
AIF75_FY 2027 American Indian/Alaska Native Females Age 75-79 (Esri)
AIF80_FY 2027 American Indian/Alaska Native Females Age 80-84 (Esri)
AIF85_FY 2027 American Indian/Alaska Native Females Age 85+ (Esri)
MEDIFAGEFY 2027 Median American Indian/Alaska Native Female Age (Esri)
AAGEBASEFY 2027 Asian Population by Age Base (Esri)
ASN0_FY 2027 Asian Population Age 0-4 (Esri)
ASN5_FY 2027 Asian Population Age 5-9 (Esri)
ASN10_FY 2027 Asian Population Age 10-14 (Esri)
ASN15_FY 2027 Asian Population Age 15-19 (Esri)
ASN20_FY 2027 Asian Population Age 20-24 (Esri)
ASN25_FY 2027 Asian Population Age 25-29 (Esri)
ASN30_FY 2027 Asian Population Age 30-34 (Esri)
ASN35_FY 2027 Asian Population Age 35-39 (Esri)
ASN40_FY 2027 Asian Population Age 40-44 (Esri)
ASN45_FY 2027 Asian Population Age 45-49 (Esri)
ASN50_FY 2027 Asian Population Age 50-54 (Esri)
ASN55_FY 2027 Asian Population Age 55-59 (Esri)
ASN60_FY 2027 Asian Population Age 60-64 (Esri)
ASN65_FY 2027 Asian Population Age 65-69 (Esri)
ASN70_FY 2027 Asian Population Age 70-74 (Esri)
ASN75_FY 2027 Asian Population Age 75-79 (Esri)
ASN80_FY 2027 Asian Population Age 80-84 (Esri)
ASN85_FY 2027 Asian Population Age 85+ (Esri)
MEDAAGE_FY 2027 Median Asian Age (Esri)
ASNMBASEFY 2027 Asian Male Population by Age Base (Esri)
ASNM0_FY 2027 Asian Males Age 0-4 (Esri)
ASNM5_FY 2027 Asian Males Age 5-9 (Esri)
ASNM10_FY 2027 Asian Males Age 10-14 (Esri)
ASNM15_FY 2027 Asian Males Age 15-19 (Esri)
ASNM20_FY 2027 Asian Males Age 20-24 (Esri)
ASNM25_FY 2027 Asian Males Age 25-29 (Esri)
ASNM30_FY 2027 Asian Males Age 30-34 (Esri)
ASNM35_FY 2027 Asian Males Age 35-39 (Esri)
ASNM40_FY 2027 Asian Males Age 40-44 (Esri)
ASNM45_FY 2027 Asian Males Age 45-49 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


ASNM50_FY 2027 Asian Males Age 50-54 (Esri)
ASNM55_FY 2027 Asian Males Age 55-59 (Esri)
ASNM60_FY 2027 Asian Males Age 60-64 (Esri)
ASNM65_FY 2027 Asian Males Age 65-69 (Esri)
ASNM70_FY 2027 Asian Males Age 70-74 (Esri)
ASNM75_FY 2027 Asian Males Age 75-79 (Esri)
ASNM80_FY 2027 Asian Males Age 80-84 (Esri)
ASNM85_FY 2027 Asian Males Age 85+ (Esri)
MEDAMAGEFY 2027 Median Asian Male Age (Esri)
ASNFBASEFY 2027 Asian Female Population by Age Base (Esri)
ASNF0_FY 2027 Asian Females Age 0-4 (Esri)
ASNF5_FY 2027 Asian Females Age 5-9 (Esri)
ASNF10_FY 2027 Asian Females Age 10-14 (Esri)
ASNF15_FY 2027 Asian Females Age 15-19 (Esri)
ASNF20_FY 2027 Asian Females Age 20-24 (Esri)
ASNF25_FY 2027 Asian Females Age 25-29 (Esri)
ASNF30_FY 2027 Asian Females Age 30-34 (Esri)
ASNF35_FY 2027 Asian Females Age 35-39 (Esri)
ASNF40_FY 2027 Asian Females Age 40-44 (Esri)
ASNF45_FY 2027 Asian Females Age 45-49 (Esri)
ASNF50_FY 2027 Asian Females Age 50-54 (Esri)
ASNF55_FY 2027 Asian Females Age 55-59 (Esri)
ASNF60_FY 2027 Asian Females Age 60-64 (Esri)
ASNF65_FY 2027 Asian Females Age 65-69 (Esri)
ASNF70_FY 2027 Asian Females Age 70-74 (Esri)
ASNF75_FY 2027 Asian Females Age 75-79 (Esri)
ASNF80_FY 2027 Asian Females Age 80-84 (Esri)
ASNF85_FY 2027 Asian Females Age 85+ (Esri)
MEDAFAGEFY 2027 Median Asian Female Age (Esri)
PAGEBASEFY 2027 Pacific Islander Population by Age Base (Esri)
PI0_FY 2027 Pacific Islander Population Age 0-4 (Esri)
PI5_FY 2027 Pacific Islander Population Age 5-9 (Esri)
PI10_FY 2027 Pacific Islander Population Age 10-14 (Esri)
PI15_FY 2027 Pacific Islander Population Age 15-19 (Esri)
PI20_FY 2027 Pacific Islander Population Age 20-24 (Esri)
PI25_FY 2027 Pacific Islander Population Age 25-29 (Esri)
PI30_FY 2027 Pacific Islander Population Age 30-34 (Esri)
PI35_FY 2027 Pacific Islander Population Age 35-39 (Esri)
PI40_FY 2027 Pacific Islander Population Age 40-44 (Esri)
PI45_FY 2027 Pacific Islander Population Age 45-49 (Esri)
PI50_FY 2027 Pacific Islander Population Age 50-54 (Esri)
PI55_FY 2027 Pacific Islander Population Age 55-59 (Esri)
PI60_FY 2027 Pacific Islander Population Age 60-64 (Esri)
PI65_FY 2027 Pacific Islander Population Age 65-69 (Esri)
PI70_FY 2027 Pacific Islander Population Age 70-74 (Esri)
PI75_FY 2027 Pacific Islander Population Age 75-79 (Esri)
PI80_FY 2027 Pacific Islander Population Age 80-84 (Esri)
PI85_FY 2027 Pacific Islander Population Age 85+ (Esri)
MEDPAGE_FY 2027 Median Pacific Islander Age (Esri)
PIMBASE_FY 2027 Pacific Islander Male Population by Age Base (Esri)
PIM0_FY 2027 Pacific Islander Males Age 0-4 (Esri)
PIM5_FY 2027 Pacific Islander Males Age 5-9 (Esri)
PIM10_FY 2027 Pacific Islander Males Age 10-14 (Esri)
PIM15_FY 2027 Pacific Islander Males Age 15-19 (Esri)
PIM20_FY 2027 Pacific Islander Males Age 20-24 (Esri)
PIM25_FY 2027 Pacific Islander Males Age 25-29 (Esri)
PIM30_FY 2027 Pacific Islander Males Age 30-34 (Esri)
PIM35_FY 2027 Pacific Islander Males Age 35-39 (Esri)
PIM40_FY 2027 Pacific Islander Males Age 40-44 (Esri)
PIM45_FY 2027 Pacific Islander Males Age 45-49 (Esri)
PIM50_FY 2027 Pacific Islander Males Age 50-54 (Esri)
PIM55_FY 2027 Pacific Islander Males Age 55-59 (Esri)
PIM60_FY 2027 Pacific Islander Males Age 60-64 (Esri)
PIM65_FY 2027 Pacific Islander Males Age 65-69 (Esri)
PIM70_FY 2027 Pacific Islander Males Age 70-74 (Esri)
PIM75_FY 2027 Pacific Islander Males Age 75-79 (Esri)
PIM80_FY 2027 Pacific Islander Males Age 80-84 (Esri)
PIM85_FY 2027 Pacific Islander Males Age 85+ (Esri)
MEDPMAGEFY 2027 Median Pacific Islander Male Age (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


PIFBASE_FY 2027 Pacific Islander Female Population by Age Base (Esri)
PIF0_FY 2027 Pacific Islander Females Age 0-4 (Esri)
PIF5_FY 2027 Pacific Islander Females Age 5-9 (Esri)
PIF10_FY 2027 Pacific Islander Females Age 10-14 (Esri)
PIF15_FY 2027 Pacific Islander Females Age 15-19 (Esri)
PIF20_FY 2027 Pacific Islander Females Age 20-24 (Esri)
PIF25_FY 2027 Pacific Islander Females Age 25-29 (Esri)
PIF30_FY 2027 Pacific Islander Females Age 30-34 (Esri)
PIF35_FY 2027 Pacific Islander Females Age 35-39 (Esri)
PIF40_FY 2027 Pacific Islander Females Age 40-44 (Esri)
PIF45_FY 2027 Pacific Islander Females Age 45-49 (Esri)
PIF50_FY 2027 Pacific Islander Females Age 50-54 (Esri)
PIF55_FY 2027 Pacific Islander Females Age 55-59 (Esri)
PIF60_FY 2027 Pacific Islander Females Age 60-64 (Esri)
PIF65_FY 2027 Pacific Islander Females Age 65-69 (Esri)
PIF70_FY 2027 Pacific Islander Females Age 70-74 (Esri)
PIF75_FY 2027 Pacific Islander Females Age 75-79 (Esri)
PIF80_FY 2027 Pacific Islander Females Age 80-84 (Esri)
PIF85_FY 2027 Pacific Islander Females Age 85+ (Esri)
MEDPFAGEFY 2027 Median Pacific Islander Female Age (Esri)
OAGEBASEFY 2027 Other Race Population by Age Base (Esri)
OTH0_FY 2027 Other Race Population Age 0-4 (Esri)
OTH5_FY 2027 Other Race Population Age 5-9 (Esri)
OTH10_FY 2027 Other Race Population Age 10-14 (Esri)
OTH15_FY 2027 Other Race Population Age 15-19 (Esri)
OTH20_FY 2027 Other Race Population Age 20-24 (Esri)
OTH25_FY 2027 Other Race Population Age 25-29 (Esri)
OTH30_FY 2027 Other Race Population Age 30-34 (Esri)
OTH35_FY 2027 Other Race Population Age 35-39 (Esri)
OTH40_FY 2027 Other Race Population Age 40-44 (Esri)
OTH45_FY 2027 Other Race Population Age 45-49 (Esri)
OTH50_FY 2027 Other Race Population Age 50-54 (Esri)
OTH55_FY 2027 Other Race Population Age 55-59 (Esri)
OTH60_FY 2027 Other Race Population Age 60-64 (Esri)
OTH65_FY 2027 Other Race Population Age 65-69 (Esri)
OTH70_FY 2027 Other Race Population Age 70-74 (Esri)
OTH75_FY 2027 Other Race Population Age 75-79 (Esri)
OTH80_FY 2027 Other Race Population Age 80-84 (Esri)
OTH85_FY 2027 Other Race Population Age 85+ (Esri)
MEDOAGE_FY 2027 Median Other Race Age (Esri)
OTHMBASEFY 2027 Other Race Male Population by Age Base (Esri)
OTHM0_FY 2027 Other Race Males Age 0-4 (Esri)
OTHM5_FY 2027 Other Race Males Age 5-9 (Esri)
OTHM10_FY 2027 Other Race Males Age 10-14 (Esri)
OTHM15_FY 2027 Other Race Males Age 15-19 (Esri)
OTHM20_FY 2027 Other Race Males Age 20-24 (Esri)
OTHM25_FY 2027 Other Race Males Age 25-29 (Esri)
OTHM30_FY 2027 Other Race Males Age 30-34 (Esri)
OTHM35_FY 2027 Other Race Males Age 35-39 (Esri)
OTHM40_FY 2027 Other Race Males Age 40-44 (Esri)
OTHM45_FY 2027 Other Race Males Age 45-49 (Esri)
OTHM50_FY 2027 Other Race Males Age 50-54 (Esri)
OTHM55_FY 2027 Other Race Males Age 55-59 (Esri)
OTHM60_FY 2027 Other Race Males Age 60-64 (Esri)
OTHM65_FY 2027 Other Race Males Age 65-69 (Esri)
OTHM70_FY 2027 Other Race Males Age 70-74 (Esri)
OTHM75_FY 2027 Other Race Males Age 75-79 (Esri)
OTHM80_FY 2027 Other Race Males Age 80-84 (Esri)
OTHM85_FY 2027 Other Race Males Age 85+ (Esri)
MEDOMAGEFY 2027 Median Other Race Male Age (Esri)
OTHFBASEFY 2027 Other Race Female Population by Age Base (Esri)
OTHF0_FY 2027 Other Race Females Age 0-4 (Esri)
OTHF5_FY 2027 Other Race Females Age 5-9 (Esri)
OTHF10_FY 2027 Other Race Females Age 10-14 (Esri)
OTHF15_FY 2027 Other Race Females Age 15-19 (Esri)
OTHF20_FY 2027 Other Race Females Age 20-24 (Esri)
OTHF25_FY 2027 Other Race Females Age 25-29 (Esri)
OTHF30_FY 2027 Other Race Females Age 30-34 (Esri)
OTHF35_FY 2027 Other Race Females Age 35-39 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


OTHF40_FY 2027 Other Race Females Age 40-44 (Esri)
OTHF45_FY 2027 Other Race Females Age 45-49 (Esri)
OTHF50_FY 2027 Other Race Females Age 50-54 (Esri)
OTHF55_FY 2027 Other Race Females Age 55-59 (Esri)
OTHF60_FY 2027 Other Race Females Age 60-64 (Esri)
OTHF65_FY 2027 Other Race Females Age 65-69 (Esri)
OTHF70_FY 2027 Other Race Females Age 70-74 (Esri)
OTHF75_FY 2027 Other Race Females Age 75-79 (Esri)
OTHF80_FY 2027 Other Race Females Age 80-84 (Esri)
OTHF85_FY 2027 Other Race Females Age 85+ (Esri)
MEDOFAGEFY 2027 Median Other Race Female Age (Esri)
MAGEBASEFY 2027 Multiple Races Population by Age Base (Esri)
MLT0_FY 2027 Multiple Races Population Age 0-4 (Esri)
MLT5_FY 2027 Multiple Races Population Age 5-9 (Esri)
MLT10_FY 2027 Multiple Races Population Age 10-14 (Esri)
MLT15_FY 2027 Multiple Races Population Age 15-19 (Esri)
MLT20_FY 2027 Multiple Races Population Age 20-24 (Esri)
MLT25_FY 2027 Multiple Races Population Age 25-29 (Esri)
MLT30_FY 2027 Multiple Races Population Age 30-34 (Esri)
MLT35_FY 2027 Multiple Races Population Age 35-39 (Esri)
MLT40_FY 2027 Multiple Races Population Age 40-44 (Esri)
MLT45_FY 2027 Multiple Races Population Age 45-49 (Esri)
MLT50_FY 2027 Multiple Races Population Age 50-54 (Esri)
MLT55_FY 2027 Multiple Races Population Age 55-59 (Esri)
MLT60_FY 2027 Multiple Races Population Age 60-64 (Esri)
MLT65_FY 2027 Multiple Races Population Age 65-69 (Esri)
MLT70_FY 2027 Multiple Races Population Age 70-74 (Esri)
MLT75_FY 2027 Multiple Races Population Age 75-79 (Esri)
MLT80_FY 2027 Multiple Races Population Age 80-84 (Esri)
MLT85_FY 2027 Multiple Races Population Age 85+ (Esri)
MED2RAGEFY 2027 Median Multiple Races Age (Esri)
MLTMBASEFY 2027 Multiple Races Male Population by Age Base (Esri)
MLTM0_FY 2027 Multiple Races Males Age 0-4 (Esri)
MLTM5_FY 2027 Multiple Races Males Age 5-9 (Esri)
MLTM10_FY 2027 Multiple Races Males Age 10-14 (Esri)
MLTM15_FY 2027 Multiple Races Males Age 15-19 (Esri)
MLTM20_FY 2027 Multiple Races Males Age 20-24 (Esri)
MLTM25_FY 2027 Multiple Races Males Age 25-29 (Esri)
MLTM30_FY 2027 Multiple Races Males Age 30-34 (Esri)
MLTM35_FY 2027 Multiple Races Males Age 35-39 (Esri)
MLTM40_FY 2027 Multiple Races Males Age 40-44 (Esri)
MLTM45_FY 2027 Multiple Races Males Age 45-49 (Esri)
MLTM50_FY 2027 Multiple Races Males Age 50-54 (Esri)
MLTM55_FY 2027 Multiple Races Males Age 55-59 (Esri)
MLTM60_FY 2027 Multiple Races Males Age 60-64 (Esri)
MLTM65_FY 2027 Multiple Races Males Age 65-69 (Esri)
MLTM70_FY 2027 Multiple Races Males Age 70-74 (Esri)
MLTM75_FY 2027 Multiple Races Males Age 75-79 (Esri)
MLTM80_FY 2027 Multiple Races Males Age 80-84 (Esri)
MLTM85_FY 2027 Multiple Races Males Age 85+ (Esri)
MEDMMAGEFY 2027 Median Multiple Races Male Age (Esri)
MLTFBASEFY 2027 Multiple Races Female Population by Age Base (Esri)
MLTF0_FY 2027 Multiple Races Females Age 0-4 (Esri)
MLTF5_FY 2027 Multiple Races Females Age 5-9 (Esri)
MLTF10_FY 2027 Multiple Races Females Age 10-14 (Esri)
MLTF15_FY 2027 Multiple Races Females Age 15-19 (Esri)
MLTF20_FY 2027 Multiple Races Females Age 20-24 (Esri)
MLTF25_FY 2027 Multiple Races Females Age 25-29 (Esri)
MLTF30_FY 2027 Multiple Races Females Age 30-34 (Esri)
MLTF35_FY 2027 Multiple Races Females Age 35-39 (Esri)
MLTF40_FY 2027 Multiple Races Females Age 40-44 (Esri)
MLTF45_FY 2027 Multiple Races Females Age 45-49 (Esri)
MLTF50_FY 2027 Multiple Races Females Age 50-54 (Esri)
MLTF55_FY 2027 Multiple Races Females Age 55-59 (Esri)
MLTF60_FY 2027 Multiple Races Females Age 60-64 (Esri)
MLTF65_FY 2027 Multiple Races Females Age 65-69 (Esri)
MLTF70_FY 2027 Multiple Races Females Age 70-74 (Esri)
MLTF75_FY 2027 Multiple Races Females Age 75-79 (Esri)
MLTF80_FY 2027 Multiple Races Females Age 80-84 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


MLTF85_FY 2027 Multiple Races Females Age 85+ (Esri)
MEDMFAGEFY 2027 Median Multiple Races Female Age (Esri)
HAGEBASEFY 2027 Hispanic Population by Age Base (Esri)
HSP0_FY 2027 Hispanic Population Age 0-4 (Esri)
HSP5_FY 2027 Hispanic Population Age 5-9 (Esri)
HSP10_FY 2027 Hispanic Population Age 10-14 (Esri)
HSP15_FY 2027 Hispanic Population Age 15-19 (Esri)
HSP20_FY 2027 Hispanic Population Age 20-24 (Esri)
HSP25_FY 2027 Hispanic Population Age 25-29 (Esri)
HSP30_FY 2027 Hispanic Population Age 30-34 (Esri)
HSP35_FY 2027 Hispanic Population Age 35-39 (Esri)
HSP40_FY 2027 Hispanic Population Age 40-44 (Esri)
HSP45_FY 2027 Hispanic Population Age 45-49 (Esri)
HSP50_FY 2027 Hispanic Population Age 50-54 (Esri)
HSP55_FY 2027 Hispanic Population Age 55-59 (Esri)
HSP60_FY 2027 Hispanic Population Age 60-64 (Esri)
HSP65_FY 2027 Hispanic Population Age 65-69 (Esri)
HSP70_FY 2027 Hispanic Population Age 70-74 (Esri)
HSP75_FY 2027 Hispanic Population Age 75-79 (Esri)
HSP80_FY 2027 Hispanic Population Age 80-84 (Esri)
HSP85_FY 2027 Hispanic Population Age 85+ (Esri)
MEDHAGE_FY 2027 Median Hispanic Age (Esri)
HSPMBASEFY 2027 Hispanic Male Population by Age Base (Esri)
HSPM0_FY 2027 Hispanic Males Age 0-4 (Esri)
HSPM5_FY 2027 Hispanic Males Age 5-9 (Esri)
HSPM10_FY 2027 Hispanic Males Age 10-14 (Esri)
HSPM15_FY 2027 Hispanic Males Age 15-19 (Esri)
HSPM20_FY 2027 Hispanic Males Age 20-24 (Esri)
HSPM25_FY 2027 Hispanic Males Age 25-29 (Esri)
HSPM30_FY 2027 Hispanic Males Age 30-34 (Esri)
HSPM35_FY 2027 Hispanic Males Age 35-39 (Esri)
HSPM40_FY 2027 Hispanic Males Age 40-44 (Esri)
HSPM45_FY 2027 Hispanic Males Age 45-49 (Esri)
HSPM50_FY 2027 Hispanic Males Age 50-54 (Esri)
HSPM55_FY 2027 Hispanic Males Age 55-59 (Esri)
HSPM60_FY 2027 Hispanic Males Age 60-64 (Esri)
HSPM65_FY 2027 Hispanic Males Age 65-69 (Esri)
HSPM70_FY 2027 Hispanic Males Age 70-74 (Esri)
HSPM75_FY 2027 Hispanic Males Age 75-79 (Esri)
HSPM80_FY 2027 Hispanic Males Age 80-84 (Esri)
HSPM85_FY 2027 Hispanic Males Age 85+ (Esri)
MEDHMAGEFY 2027 Median Hispanic Male Age (Esri)
HSPFBASEFY 2027 Hispanic Female Population by Age Base (Esri)
HSPF0_FY 2027 Hispanic Females Age 0-4 (Esri)
HSPF5_FY 2027 Hispanic Females Age 5-9 (Esri)
HSPF10_FY 2027 Hispanic Females Age 10-14 (Esri)
HSPF15_FY 2027 Hispanic Females Age 15-19 (Esri)
HSPF20_FY 2027 Hispanic Females Age 20-24 (Esri)
HSPF25_FY 2027 Hispanic Females Age 25-29 (Esri)
HSPF30_FY 2027 Hispanic Females Age 30-34 (Esri)
HSPF35_FY 2027 Hispanic Females Age 35-39 (Esri)
HSPF40_FY 2027 Hispanic Females Age 40-44 (Esri)
HSPF45_FY 2027 Hispanic Females Age 45-49 (Esri)
HSPF50_FY 2027 Hispanic Females Age 50-54 (Esri)
HSPF55_FY 2027 Hispanic Females Age 55-59 (Esri)
HSPF60_FY 2027 Hispanic Females Age 60-64 (Esri)
HSPF65_FY 2027 Hispanic Females Age 65-69 (Esri)
HSPF70_FY 2027 Hispanic Females Age 70-74 (Esri)
HSPF75_FY 2027 Hispanic Females Age 75-79 (Esri)
HSPF80_FY 2027 Hispanic Females Age 80-84 (Esri)
HSPF85_FY 2027 Hispanic Females Age 85+ (Esri)
MEDHFAGEFY 2027 Median Hispanic Female Age (Esri)

2022 Labor Force (Esri)


CIVLBFR_CY 2022 Civilian Population Age 16+ in Labor Force (Esri)
EMP_CY 2022 Employed Civilian Population Age 16+ (Esri)
UNEMP_CY 2022 Unemployed Population Age 16+ (Esri)
UNEMPRT_CY 2022 Unemployment Rate (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


CIVLF16_CY 2022 Civilian Population 16-24 in Labor Force (Esri)
EMPAGE16CY 2022 Employed Civilian Population Age 16-24 (Esri)
UNAGE16CY 2022 Unemployed Population Age 16-24 (Esri)
UNEMRT16CY 2022 Unemployment Rate: Population Age 16-24 (Esri)
CIVLF25_CY 2022 Civilian Population 25-54 in Labor Force (Esri)
EMPAGE25CY 2022 Employed Civilian Population Age 25-54 (Esri)
UNAGE25CY 2022 Unemployed Population Age 25-54 (Esri)
UNEMRT25CY 2022 Unemployment Rate: Population Age 25-54 (Esri)
CIVLF55_CY 2022 Civilian Population 55-64 in Labor Force (Esri)
EMPAGE55CY 2022 Employed Civilian Population Age 55-64 (Esri)
UNAGE55CY 2022 Unemployed Population Age 55-64 (Esri)
UNEMRT55CY 2022 Unemployment Rate: Population Age 55-64 (Esri)
CIVLF65_CY 2022 Civilian Population 65+ in Labor Force (Esri)
EMPAGE65CY 2022 Employed Civilian Population Age 65+ (Esri)
UNAGE65CY 2022 Unemployed Population Age 65+ (Esri)
UNEMRT65CY 2022 Unemployment Rate: Population Age 65+ (Esri)
CHLDEDR_CY 2022 Child Economic Dependency Ratio (Esri)
WRKEDR_CY 2022 Working-Age Economic Dependency Ratio (Esri)
SENREDR_CY 2022 Senior Economic Dependency Ratio (Esri)
EDR_CY 2022 Economic Dependency Ratio (Esri)
INDBASE_CY 2022 Employed Civilian Population Age 16+ by Industry Base (Esri)
INDAGRI_CY 2022 Industry: Agriculture/Forestry/Fishing/Hunting (Esri)
INDMIN_CY 2022 Industry: Mining/Quarrying/Oil & Gas Extraction (Esri)
INDCONS_CY 2022 Industry: Construction (Esri)
INDMANU_CY 2022 Industry: Manufacturing (Esri)
INDWHTR_CY 2022 Industry: Wholesale Trade (Esri)
INDRTTR_CY 2022 Industry: Retail Trade (Esri)
INDTRAN_CY 2022 Industry: Transportation/Warehousing (Esri)
INDUTIL_CY 2022 Industry: Utilities (Esri)
INDINFO_CY 2022 Industry: Information (Esri)
INDFIN_CY 2022 Industry: Finance/Insurance (Esri)
INDRE_CY 2022 Industry: Real Estate/Rental/Leasing (Esri)
INDTECH_CY 2022 Industry: Professional/Scientific/Tech Services (Esri)
INDMGMT_CY 2022 Industry: Management of Companies/Enterprises (Esri)
INDADMN_CY 2022 Industry: Admin/Support/Waste Management Services (Esri)
INDEDUC_CY 2022 Industry: Educational Services (Esri)
INDHLTH_CY 2022 Industry: Health Care/Social Assistance (Esri)
INDARTS_CY 2022 Industry: Arts/Entertainment/Recreation (Esri)
INDFOOD_CY 2022 Industry: Accommodation/Food Services (Esri)
INDOTSV_CY 2022 Industry: Other Services (excl Public Administration) (Esri)
INDPUBL_CY 2022 Industry: Public Administration (Esri)
OCCBASE_CY 2022 Employed Civilian Population Age 16+ by Occupation Base (Esri)
OCCMGMT_CY 2022 Occupation: Management (Esri)
OCCBUS_CY 2022 Occupation: Business/Financial (Esri)
OCCCOMP_CY 2022 Occupation: Computer/Mathematical (Esri)
OCCARCH_CY 2022 Occupation: Architecture/Engineering (Esri)
OCCSSCI_CY 2022 Occupation: Life/Physical/Social Science (Esri)
OCCSSRV_CY 2022 Occupation: Community/Social Service (Esri)
OCCLEGL_CY 2022 Occupation: Legal (Esri)
OCCEDUC_CY 2022 Occupation: Education/Training/Library (Esri)
OCCENT_CY 2022 Occupation: Arts/Design/Entertainment/Sports/Media (Esri)
OCCHTCH_CY 2022 Occupation: Healthcare Practitioner/Technician (Esri)
OCCHLTH_CY 2022 Occupation: Healthcare Support (Esri)
OCCPROT_CY 2022 Occupation: Protective Service (Esri)
OCCFOOD_CY 2022 Occupation: Food Preparation/Serving Related (Esri)
OCCBLDG_CY 2022 Occupation: Building/Grounds Cleaning/Maintenance (Esri)
OCCPERS_CY 2022 Occupation: Personal Care/Service (Esri)
OCCSALE_CY 2022 Occupation: Sales and Sales Related (Esri)
OCCADMN_CY 2022 Occupation: Office/Administrative Support (Esri)
OCCFARM_CY 2022 Occupation: Farming/Fishing/Forestry (Esri)
OCCCONS_CY 2022 Occupation: Construction/Extraction (Esri)
OCCMAIN_CY 2022 Occupation: Installation/Maintenance/Repair (Esri)
OCCPROD_CY 2022 Occupation: Production (Esri)
OCCTRAN_CY 2022 Occupation: Transportation/Material Moving (Esri)

2022/2027 Race and Hispanic Origin (Esri)


RACEBASECY 2022 Population by Race Base (Esri)
WHITE_CY 2022 White Population (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


BLACK_CY 2022 Black/African American Population (Esri)
AMERIND_CY 2022 American Indian/Alaska Native Population (Esri)
ASIAN_CY 2022 Asian Population (Esri)
PACIFIC_CY 2022 Pacific Islander Population (Esri)
OTHRACE_CY 2022 Other Race Population (Esri)
RACE2UP_CY 2022 Population of Two or More Races (Esri)
HISPPOP_CY 2022 Hispanic Population (Esri)
HISPWHT_CY 2022 Hispanic White Population (Esri)
HISPBLK_CY 2022 Hispanic Black/African American Population (Esri)
HISPAI_CY 2022 Hispanic American Indian/Alaska Native Population (Esri)
HISPASN_CY 2022 Hispanic Asian Population (Esri)
HISPPI_CY 2022 Hispanic Pacific Islander Population (Esri)
HISPOTH_CY 2022 Hispanic Other Race Population (Esri)
HISPMLT_CY 2022 Hispanic Population of Two or More Races (Esri)
NONHISP_CY 2022 Non-Hispanic Population (Esri)
NHSPWHT_CY 2022 White Non-Hispanic Population (Esri)
NHSPBLK_CY 2022 Black/African American Non-Hispanic Population (Esri)
NHSPAI_CY 2022 American Indian/Alaska Native Non-Hispanic Population (Esri)
NHSPASN_CY 2022 Asian Non-Hispanic Population (Esri)
NHSPPI_CY 2022 Pacific Islander Non-Hispanic Population (Esri)
NHSPOTH_CY 2022 Other Race Non-Hispanic Population (Esri)
NHSPMLT_CY 2022 Multiple Races Non-Hispanic Population (Esri)
DIVINDX_CY 2022 Diversity Index (Esri)
RACEBASEFY 2027 Population by Race Base (Esri)
WHITE_FY 2027 White Population (Esri)
BLACK_FY 2027 Black/African American Population (Esri)
AMERIND_FY 2027 American Indian/Alaska Native Population (Esri)
ASIAN_FY 2027 Asian Population (Esri)
PACIFIC_FY 2027 Pacific Islander Population (Esri)
OTHRACE_FY 2027 Other Race Population (Esri)
RACE2UP_FY 2027 Population of Two or More Races (Esri)
HISPPOP_FY 2027 Hispanic Population (Esri)
HISPWHT_FY 2027 Hispanic White Population (Esri)
HISPBLK_FY 2027 Hispanic Black/African American Population (Esri)
HISPAI_FY 2027 Hispanic American Indian/Alaska Native Population (Esri)
HISPASN_FY 2027 Hispanic Asian Population (Esri)
HISPPI_FY 2027 Hispanic Pacific Islander Population (Esri)
HISPOTH_FY 2027 Hispanic Other Race Population (Esri)
HISPMLT_FY 2027 Hispanic Population of Two or More Races (Esri)
NONHISP_FY 2027 Non-Hispanic Population (Esri)
NHSPWHT_FY 2027 White Non-Hispanic Population (Esri)
NHSPBLK_FY 2027 Black/African American Non-Hispanic Population (Esri)
NHSPAI_FY 2027 American Indian/Alaska Native Non-Hispanic Population (Esri)
NHSPASN_FY 2027 Asian Non-Hispanic Population (Esri)
NHSPPI_FY 2027 Pacific Islander Non-Hispanic Population (Esri)
NHSPOTH_FY 2027 Other Race Non-Hispanic Population (Esri)
NHSPMLT_FY 2027 Multiple Races Non-Hispanic Population (Esri)
DIVINDX_FY 2027 Diversity Index (Esri)

2022 Educational Attainment (Esri)


EDUCBASECY 2022 Educational Attainment Base (Pop 25+)(Esri)
NOHS_CY 2022 Population Age 25+: Less than 9th Grade (Esri)
SOMEHS_CY 2022 Population Age 25+: 9-12th Grade/No Diploma (Esri)
HSGRAD_CY 2022 Population Age 25+: High School Diploma (Esri)
GED_CY 2022 Population Age 25+: GED/Alternative Credential (Esri)
SMCOLL_CY 2022 Population Age 25+: Some College/No Degree (Esri)
ASSCDEG_CY 2022 Population Age 25+: Associate's Degree (Esri)
BACHDEG_CY 2022 Population Age 25+: Bachelor's Degree (Esri)
GRADDEG_CY 2022 Population Age 25+: Graduate/Professional Degree (Esri)

2022 Marital Status (Esri)


MARBASE_CY 2022 Marital Status Base (Esri)
NEVMARR_CY 2022 Population Age 15+: Never Married (Esri)
MARRIED_CY 2022 Population Age 15+: Married (Esri)
WIDOWED_CY 2022 Population Age 15+: Widowed (Esri)
DIVORCD_CY 2022 Population Age 15+: Divorced (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


2022/2027 Income (Esri)
HINCBASECY 2022 Households by Income Base (Esri)
HINC0_CY 2022 Household Income less than $15,000 (Esri)
HINC15_CY 2022 Household Income $15,000-$24,999 (Esri)
HINC25_CY 2022 Household Income $25,000-$34,999 (Esri)
HINC35_CY 2022 Household Income $35,000-$49,999 (Esri)
HINC50_CY 2022 Household Income $50,000-$74,999 (Esri)
HINC75_CY 2022 Household Income $75,000-$99,999 (Esri)
HINC100_CY 2022 Household Income $100,000-$149,999 (Esri)
HINC150_CY 2022 Household Income $150,000-$199,999 (Esri)
HINC200_CY 2022 Household Income $200,000 or greater (Esri)
MEDHINC_CY 2022 Median Household Income (Esri)
AVGHINC_CY 2022 Average Household Income (Esri)
PCI_CY 2022 Per Capita Income (Esri)
AGGINC_CY 2022 Aggregate Income (Esri)
AGGHINC_CY 2022 Aggregate Household Income (Esri)
HINCBASEFY 2027 Households by Income Base (Esri)
HINC0_FY 2027 Household Income less than $15,000 (Esri)
HINC15_FY 2027 Household Income $15,000-$24,999 (Esri)
HINC25_FY 2027 Household Income $25,000-$34,999 (Esri)
HINC35_FY 2027 Household Income $35,000-$49,999 (Esri)
HINC50_FY 2027 Household Income $50,000-$74,999 (Esri)
HINC75_FY 2027 Household Income $75,000-$99,999 (Esri)
HINC100_FY 2027 Household Income $100,000-$149,999 (Esri)
HINC150_FY 2027 Household Income $150,000-$199,999 (Esri)
HINC200_FY 2027 Household Income $200,000 or greater (Esri)
MEDHINC_FY 2027 Median Household Income (Esri)
AVGHINC_FY 2027 Average Household Income (Esri)
PCI_FY 2027 Per Capita Income (Esri)
AGGINC_FY 2027 Aggregate Income (Esri)
AGGHINC_FY 2027 Aggregate Household Income (Esri)

2022 Income by Age (Esri)


MEDHHR_CY 2022 Median Age of Householder (Esri)
IA15BASECY 2022 Households by Income Base: HHr Age 15-24 (Esri)
A15I0_CY 2022 Household Income < $15,000/Householder Age 15-24 (Esri)
A15I15_CY 2022 Household Income $15,000-$24,999/Householder Age 15-24 (Esri)
A15I25_CY 2022 Household Income $25,000-$34,999/Householder Age 15-24 (Esri)
A15I35_CY 2022 Household Income $35,000-$49,999/Householder Age 15-24 (Esri)
A15I50_CY 2022 Household Income $50,000-$74,999/Householder Age 15-24 (Esri)
A15I75_CY 2022 Household Income $75,000-$99,999/Householder Age 15-24 (Esri)
A15I100_CY 2022 Household Income $100,000-$149,999/Householder Age 15-24 (Esri)
A15I150_CY 2022 Household Income $150,000-$199,999/Householder Age 15-24 (Esri)
A15I200_CY 2022 Household Income $200,000+/Householder Age 15-24 (Esri)
MEDIA15_CY 2022 Median Household Income: HHr Age 15-24 (Esri)
AVGIA15_CY 2022 Average Household Income: HHr Age 15-24 (Esri)
AGGIA15_CY 2022 Aggregate Household Income: Householder Age 15-24 (Esri)
IA25BASECY 2022 Households by Income Base: HHr Age 25-34 (Esri)
A25I0_CY 2022 Household Income < $15,000/Householder Age 25-34 (Esri)
A25I15_CY 2022 Household Income $15,000-$24,999/Householder Age 25-34 (Esri)
A25I25_CY 2022 Household Income $25,000-$34,999/Householder Age 25-34 (Esri)
A25I35_CY 2022 Household Income $35,000-$49,999/Householder Age 25-34 (Esri)
A25I50_CY 2022 Household Income $50,000-$74,999/Householder Age 25-34 (Esri)
A25I75_CY 2022 Household Income $75,000-$99,999/Householder Age 25-34 (Esri)
A25I100_CY 2022 Household Income $100,000-$149,999/Householder Age 25-34 (Esri)
A25I150_CY 2022 Household Income $150,000-$199,999/Householder Age 25-34 (Esri)
A25I200_CY 2022 Household Income $200,000+/Householder Age 25-34 (Esri)
MEDIA25_CY 2022 Median Household Income: HHr Age 25-34 (Esri)
AVGIA25_CY 2022 Average Household Income: HHr Age 25-34 (Esri)
AGGIA25_CY 2022 Aggregate Household Income: Householder Age 25-34 (Esri)
IA35BASECY 2022 Households by Income Base: HHr Age 35-44 (Esri)
A35I0_CY 2022 Household Income < $15,000/Householder Age 35-44 (Esri)
A35I15_CY 2022 Household Income $15,000-$24,999/Householder Age 35-44 (Esri)
A35I25_CY 2022 Household Income $25,000-$34,999/Householder Age 35-44 (Esri)
A35I35_CY 2022 Household Income $35,000-$49,999/Householder Age 35-44 (Esri)
A35I50_CY 2022 Household Income $50,000-$74,999/Householder Age 35-44 (Esri)
A35I75_CY 2022 Household Income $75,000-$99,999/Householder Age 35-44 (Esri)
A35I100_CY 2022 Household Income $100,000-$149,999/Householder Age 35-44 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


A35I150_CY 2022 Household Income $150,000-$199,999/Householder Age 35-44 (Esri)
A35I200_CY 2022 Household Income $200,000+/Householder Age 35-44 (Esri)
MEDIA35_CY 2022 Median Household Income: HHr Age 35-44 (Esri)
AVGIA35_CY 2022 Average Household Income: HHr Age 35-44 (Esri)
AGGIA35_CY 2022 Aggregate Household Income: Householder Age 35-44 (Esri)
IA45BASECY 2022 Households by Income Base: HHr Age 45-54 (Esri)
A45I0_CY 2022 Household Income < $15,000/Householder Age 45-54 (Esri)
A45I15_CY 2022 Household Income $15,000-$24,999/Householder Age 45-54 (Esri)
A45I25_CY 2022 Household Income $25,000-$34,999/Householder Age 45-54 (Esri)
A45I35_CY 2022 Household Income $35,000-$49,999/Householder Age 45-54 (Esri)
A45I50_CY 2022 Household Income $50,000-$74,999/Householder Age 45-54 (Esri)
A45I75_CY 2022 Household Income $75,000-$99,999/Householder Age 45-54 (Esri)
A45I100_CY 2022 Household Income $100,000-$149,999/Householder Age 45-54 (Esri)
A45I150_CY 2022 Household Income $150,000-$199,999/Householder Age 45-54 (Esri)
A45I200_CY 2022 Household Income $200,000+/Householder Age 45-54 (Esri)
MEDIA45_CY 2022 Median Household Income: HHr Age 45-54 (Esri)
AVGIA45_CY 2022 Average Household Income: HHr Age 45-54 (Esri)
AGGIA45_CY 2022 Aggregate Household Income: Householder Age 45-54 (Esri)
IA55BASECY 2022 Households by Income Base: HHr Age 55-64 (Esri)
A55I0_CY 2022 Household Income < $15,000/Householder Age 55-64 (Esri)
A55I15_CY 2022 Household Income $15,000-$24,999/Householder Age 55-64 (Esri)
A55I25_CY 2022 Household Income $25,000-$34,999/Householder Age 55-64 (Esri)
A55I35_CY 2022 Household Income $35,000-$49,999/Householder Age 55-64 (Esri)
A55I50_CY 2022 Household Income $50,000-$74,999/Householder Age 55-64 (Esri)
A55I75_CY 2022 Household Income $75,000-$99,999/Householder Age 55-64 (Esri)
A55I100_CY 2022 Household Income $100,000-$149,999/Householder Age 55-64 (Esri)
A55I150_CY 2022 Household Income $150,000-$199,999/Householder Age 55-64 (Esri)
A55I200_CY 2022 Household Income $200,000+/Householder Age 55-64 (Esri)
MEDIA55_CY 2022 Median Household Income: HHr Age 55-64 (Esri)
AVGIA55_CY 2022 Average Household Income: HHr Age 55-64 (Esri)
AGGIA55_CY 2022 Aggregate Household Income: Householder Age 55-64 (Esri)
MEDIA55UCY 2022 Median Household Income: HHr Age 55+ (Esri)
AVGIA55UCY 2022 Average Household Income: HHr Age 55+ (Esri)
IA55UBASCY 2022 Households by Income Base: HHr Age 55+ (Esri)
IA65BASECY 2022 Households by Income Base: HHr Age 65-74 (Esri)
A65I0_CY 2022 Household Income < $15,000/Householder Age 65-74 (Esri)
A65I15_CY 2022 Household Income $15,000-$24,999/Householder Age 65-74 (Esri)
A65I25_CY 2022 Household Income $25,000-$34,999/Householder Age 65-74 (Esri)
A65I35_CY 2022 Household Income $35,000-$49,999/Householder Age 65-74 (Esri)
A65I50_CY 2022 Household Income $50,000-$74,999/Householder Age 65-74 (Esri)
A65I75_CY 2022 Household Income $75,000-$99,999/Householder Age 65-74 (Esri)
A65I100_CY 2022 Household Income $100,000-$149,999/Householder Age 65-74 (Esri)
A65I150_CY 2022 Household Income $150,000-$199,999/Householder Age 65-74 (Esri)
A65I200_CY 2022 Household Income $200,000+/Householder Age 65-74 (Esri)
MEDIA65_CY 2022 Median Household Income: HHr Age 65-74 (Esri)
AVGIA65_CY 2022 Average Household Income: HHr Age 65-74 (Esri)
AGGIA65_CY 2022 Aggregate Household Income: Householder Age 65-74 (Esri)
MEDIA65UCY 2022 Median Household Income: HHr Age 65+ (Esri)
AVGIA65UCY 2022 Average Household Income: HHr Age 65+ (Esri)
IA65UBASCY 2022 Households by Income Base: HHr Age 65+ (Esri)
IA75BASECY 2022 Households by Income Base: HHr Age 75+ (Esri)
A75I0_CY 2022 Household Income < $15,000/Householder Age 75+ (Esri)
A75I15_CY 2022 Household Income $15,000-$24,999/Householder Age 75+ (Esri)
A75I25_CY 2022 Household Income $25,000-$34,999/Householder Age 75+ (Esri)
A75I35_CY 2022 Household Income $35,000-$49,999/Householder Age 75+ (Esri)
A75I50_CY 2022 Household Income $50,000-$74,999/Householder Age 75+ (Esri)
A75I75_CY 2022 Household Income $75,000-$99,999/Householder Age 75+ (Esri)
A75I100_CY 2022 Household Income $100,000-$149,999/Householder Age 75+ (Esri)
A75I150_CY 2022 Household Income $150,000-$199,999/Householder Age 75+ (Esri)
A75I200_CY 2022 Household Income $200,000+/Householder Age 75+ (Esri)
MEDIA75_CY 2022 Median Household Income: HHr Age 75+ (Esri)
AVGIA75_CY 2022 Average Household Income: HHr Age 75+ (Esri)
AGGIA75_CY 2022 Aggregate Household Income: Householder Age 75+ (Esri)

2027 Income by Age (Esri)


MEDHHR_FY 2027 Median Age of Householder (Esri)
IA15BASEFY 2027 Households by Income Base: HHr Age 15-24 (Esri)
A15I0_FY 2027 Household Income < $15,000/Householder Age 15-24 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


A15I15_FY 2027 Household Income $15,000-$24,999/Householder Age 15-24 (Esri)
A15I25_FY 2027 Household Income $25,000-$34,999/Householder Age 15-24 (Esri)
A15I35_FY 2027 Household Income $35,000-$49,999/Householder Age 15-24 (Esri)
A15I50_FY 2027 Household Income $50,000-$74,999/Householder Age 15-24 (Esri)
A15I75_FY 2027 Household Income $75,000-$99,999/Householder Age 15-24 (Esri)
A15I100_FY 2027 Household Income $100,000-$149,999/Householder Age 15-24 (Esri)
A15I150_FY 2027 Household Income $150,000-$199,999/Householder Age 15-24 (Esri)
A15I200_FY 2027 Household Income $200,000+/Householder Age 15-24 (Esri)
MEDIA15_FY 2027 Median Household Income: HHr Age 15-24 (Esri)
AVGIA15_FY 2027 Average Household Income: HHr Age 15-24 (Esri)
AGGIA15_FY 2027 Aggregate Household Income: Householder Age 15-24 (Esri)
IA25BASEFY 2027 Households by Income Base: HHr Age 25-34 (Esri)
A25I0_FY 2027 Household Income < $15,000/Householder Age 25-34 (Esri)
A25I15_FY 2027 Household Income $15,000-$24,999/Householder Age 25-34 (Esri)
A25I25_FY 2027 Household Income $25,000-$34,999/Householder Age 25-34 (Esri)
A25I35_FY 2027 Household Income $35,000-$49,999/Householder Age 25-34 (Esri)
A25I50_FY 2027 Household Income $50,000-$74,999/Householder Age 25-34 (Esri)
A25I75_FY 2027 Household Income $75,000-$99,999/Householder Age 25-34 (Esri)
A25I100_FY 2027 Household Income $100,000-$149,999/Householder Age 25-34 (Esri)
A25I150_FY 2027 Household Income $150,000-$199,999/Householder Age 25-34 (Esri)
A25I200_FY 2027 Household Income $200,000+/Householder Age 25-34 (Esri)
MEDIA25_FY 2027 Median Household Income: HHr Age 25-34 (Esri)
AVGIA25_FY 2027 Average Household Income: HHr Age 25-34 (Esri)
AGGIA25_FY 2027 Aggregate Household Income: Householder Age 25-34 (Esri)
IA35BASEFY 2027 Households by Income Base: HHr Age 35-44 (Esri)
A35I0_FY 2027 Household Income < $15,000/Householder Age 35-44 (Esri)
A35I15_FY 2027 Household Income $15,000-$24,999/Householder Age 35-44 (Esri)
A35I25_FY 2027 Household Income $25,000-$34,999/Householder Age 35-44 (Esri)
A35I35_FY 2027 Household Income $35,000-$49,999/Householder Age 35-44 (Esri)
A35I50_FY 2027 Household Income $50,000-$74,999/Householder Age 35-44 (Esri)
A35I75_FY 2027 Household Income $75,000-$99,999/Householder Age 35-44 (Esri)
A35I100_FY 2027 Household Income $100,000-$149,999/Householder Age 35-44 (Esri)
A35I150_FY 2027 Household Income $150,000-$199,999/Householder Age 35-44 (Esri)
A35I200_FY 2027 Household Income $200,000+/Householder Age 35-44 (Esri)
MEDIA35_FY 2027 Median Household Income: HHr Age 35-44 (Esri)
AVGIA35_FY 2027 Average Household Income: HHr Age 35-44 (Esri)
AGGIA35_FY 2027 Aggregate Household Income: Householder Age 35-44 (Esri)
IA45BASEFY 2027 Households by Income Base: HHr Age 45-54 (Esri)
A45I0_FY 2027 Household Income < $15,000/Householder Age 45-54 (Esri)
A45I15_FY 2027 Household Income $15,000-$24,999/Householder Age 45-54 (Esri)
A45I25_FY 2027 Household Income $25,000-$34,999/Householder Age 45-54 (Esri)
A45I35_FY 2027 Household Income $35,000-$49,999/Householder Age 45-54 (Esri)
A45I50_FY 2027 Household Income $50,000-$74,999/Householder Age 45-54 (Esri)
A45I75_FY 2027 Household Income $75,000-$99,999/Householder Age 45-54 (Esri)
A45I100_FY 2027 Household Income $100,000-$149,999/Householder Age 45-54 (Esri)
A45I150_FY 2027 Household Income $150,000-$199,999/Householder Age 45-54 (Esri)
A45I200_FY 2027 Household Income $200,000+/Householder Age 45-54 (Esri)
MEDIA45_FY 2027 Median Household Income: HHr Age 45-54 (Esri)
AVGIA45_FY 2027 Average Household Income: HHr Age 45-54 (Esri)
AGGIA45_FY 2027 Aggregate Household Income: Householder Age 45-54 (Esri)
IA55BASEFY 2027 Households by Income Base: HHr Age 55-64 (Esri)
A55I0_FY 2027 Household Income < $15,000/Householder Age 55-64 (Esri)
A55I15_FY 2027 Household Income $15,000-$24,999/Householder Age 55-64 (Esri)
A55I25_FY 2027 Household Income $25,000-$34,999/Householder Age 55-64 (Esri)
A55I35_FY 2027 Household Income $35,000-$49,999/Householder Age 55-64 (Esri)
A55I50_FY 2027 Household Income $50,000-$74,999/Householder Age 55-64 (Esri)
A55I75_FY 2027 Household Income $75,000-$99,999/Householder Age 55-64 (Esri)
A55I100_FY 2027 Household Income $100,000-$149,999/Householder Age 55-64 (Esri)
A55I150_FY 2027 Household Income $150,000-$199,999/Householder Age 55-64 (Esri)
A55I200_FY 2027 Household Income $200,000+/Householder Age 55-64 (Esri)
MEDIA55_FY 2027 Median Household Income: HHr Age 55-64 (Esri)
AVGIA55_FY 2027 Average Household Income: HHr Age 55-64 (Esri)
AGGIA55_FY 2027 Aggregate Household Income: Householder Age 55-64 (Esri)
MEDIA55UFY 2027 Median Household Income: HHr Age 55+ (Esri)
AVGIA55UFY 2027 Average Household Income: HHr Age 55+ (Esri)
IA55UBASFY 2027 Households by Income Base: HHr Age 55+ (Esri)
IA65BASEFY 2027 Households by Income Base: HHr Age 65-74 (Esri)
A65I0_FY 2027 Household Income < $15,000/Householder Age 65-74 (Esri)
A65I15_FY 2027 Household Income $15,000-$24,999/Householder Age 65-74 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


A65I25_FY 2027 Household Income $25,000-$34,999/Householder Age 65-74 (Esri)
A65I35_FY 2027 Household Income $35,000-$49,999/Householder Age 65-74 (Esri)
A65I50_FY 2027 Household Income $50,000-$74,999/Householder Age 65-74 (Esri)
A65I75_FY 2027 Household Income $75,000-$99,999/Householder Age 65-74 (Esri)
A65I100_FY 2027 Household Income $100,000-$149,999/Householder Age 65-74 (Esri)
A65I150_FY 2027 Household Income $150,000-$199,999/Householder Age 65-74 (Esri)
A65I200_FY 2027 Household Income $200,000+/Householder Age 65-74 (Esri)
MEDIA65_FY 2027 Median Household Income: HHr Age 65-74 (Esri)
AVGIA65_FY 2027 Average Household Income: HHr Age 65-74 (Esri)
AGGIA65_FY 2027 Aggregate Household Income: Householder Age 65-74 (Esri)
MEDIA65UFY 2027 Median Household Income: HHr Age 65+ (Esri)
AVGIA65UFY 2027 Average Household Income: HHr Age 65+ (Esri)
IA65UBASFY 2027 Households by Income Base: HHr Age 65+ (Esri)
IA75BASEFY 2027 Households by Income Base: HHr Age 75+ (Esri)
A75I0_FY 2027 Household Income < $15,000/Householder Age 75+ (Esri)
A75I15_FY 2027 Household Income $15,000-$24,999/Householder Age 75+ (Esri)
A75I25_FY 2027 Household Income $25,000-$34,999/Householder Age 75+ (Esri)
A75I35_FY 2027 Household Income $35,000-$49,999/Householder Age 75+ (Esri)
A75I50_FY 2027 Household Income $50,000-$74,999/Householder Age 75+ (Esri)
A75I75_FY 2027 Household Income $75,000-$99,999/Householder Age 75+ (Esri)
A75I100_FY 2027 Household Income $100,000-$149,999/Householder Age 75+ (Esri)
A75I150_FY 2027 Household Income $150,000-$199,999/Householder Age 75+ (Esri)
A75I200_FY 2027 Household Income $200,000+/Householder Age 75+ (Esri)
MEDIA75_FY 2027 Median Household Income: HHr Age 75+ (Esri)
AVGIA75_FY 2027 Average Household Income: HHr Age 75+ (Esri)
AGGIA75_FY 2027 Aggregate Household Income: Householder Age 75+ (Esri)

2022 Disposable Income (Esri)


DIBASE_CY 2022 Households by Disposable Income Base (Esri)
DI0_CY 2022 Disposable Income less than $15,000 (Esri)
DI15_CY 2022 Disposable Income $15,000-$24,999 (Esri)
DI25_CY 2022 Disposable Income $25,000-$34,999 (Esri)
DI35_CY 2022 Disposable Income $35,000-$49,999 (Esri)
DI50_CY 2022 Disposable Income $50,000-$74,999 (Esri)
DI75_CY 2022 Disposable Income $75,000-$99,999 (Esri)
DI100_CY 2022 Disposable Income $100,000-$149,999 (Esri)
DI150_CY 2022 Disposable Income $150,000-$199,999 (Esri)
DI200_CY 2022 Disposable Income $200,000 or greater (Esri)
AGGDI_CY 2022 Aggregate Disposable Income (Esri)
MEDDI_CY 2022 Median Disposable Income (Esri)
AVGDI_CY 2022 Average Disposable Income (Esri)

2022 Disposable Income by Age (Esri)


DIA15BASCY 2022 Disposable Income Base: Householder Age 15-24 (Esri)
A15DI0_CY 2022 Disposable Income < $15,000/Householder Age 15-24 (Esri)
A15DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 15-24 (Esri)
A15DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 15-24 (Esri)
A15DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 15-24 (Esri)
A15DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 15-24 (Esri)
A15DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 15-24 (Esri)
A15DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 15-24 (Esri)
A15DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 15-24 (Esri)
A15DI200CY 2022 Disposable Income $200,000+/Householder Age 15-24 (Esri)
AGGDIA15CY 2022 Aggregate Disposable Income: Householder Age 15-24 (Esri)
MEDDIA15CY 2022 Median Disposable Income: HHr Age 15-24 (Esri)
AVGDIA15CY 2022 Average Disposable Income: HHr Age 15-24 (Esri)
DIA25BASCY 2022 Disposable Income Base: Householder Age 25-34 (Esri)
A25DI0_CY 2022 Disposable Income < $15,000/Householder Age 25-34 (Esri)
A25DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 25-34 (Esri)
A25DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 25-34 (Esri)
A25DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 25-34 (Esri)
A25DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 25-34 (Esri)
A25DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 25-34 (Esri)
A25DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 25-34 (Esri)
A25DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 25-34 (Esri)
A25DI200CY 2022 Disposable Income $200,000+/Householder Age 25-34 (Esri)
AGGDIA25CY 2022 Aggregate Disposable Income: Householder Age 25-34 (Esri)
MEDDIA25CY 2022 Median Disposable Income: HHr Age 25-34 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


AVGDIA25CY 2022 Average Disposable Income: HHr Age 25-34 (Esri)
DIA35BASCY 2022 Disposable Income Base: Householder Age 35-44 (Esri)
A35DI0_CY 2022 Disposable Income < $15,000/Householder Age 35-44 (Esri)
A35DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 35-44 (Esri)
A35DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 35-44 (Esri)
A35DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 35-44 (Esri)
A35DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 35-44 (Esri)
A35DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 35-44 (Esri)
A35DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 35-44 (Esri)
A35DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 35-44 (Esri)
A35DI200CY 2022 Disposable Income $200,000+/Householder Age 35-44 (Esri)
AGGDIA35CY 2022 Aggregate Disposable Income: Householder Age 35-44 (Esri)
MEDDIA35CY 2022 Median Disposable Income: HHr Age 35-44 (Esri)
AVGDIA35CY 2022 Average Disposable Income: HHr Age 35-44 (Esri)
DIA45BASCY 2022 Disposable Income Base: Householder Age 45-54 (Esri)
A45DI0_CY 2022 Disposable Income < $15,000/Householder Age 45-54 (Esri)
A45DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 45-54 (Esri)
A45DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 45-54 (Esri)
A45DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 45-54 (Esri)
A45DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 45-54 (Esri)
A45DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 45-54 (Esri)
A45DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 45-54 (Esri)
A45DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 45-54 (Esri)
A45DI200CY 2022 Disposable Income $200,000+/Householder Age 45-54 (Esri)
AGGDIA45CY 2022 Aggregate Disposable Income: Householder Age 45-54 (Esri)
MEDDIA45CY 2022 Median Disposable Income: HHr Age 45-54 (Esri)
AVGDIA45CY 2022 Average Disposable Income: HHr Age 45-54 (Esri)
DIA55BASCY 2022 Disposable Income Base: Householder Age 55-64 (Esri)
A55DI0_CY 2022 Disposable Income < $15,000/Householder Age 55-64 (Esri)
A55DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 55-64 (Esri)
A55DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 55-64 (Esri)
A55DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 55-64 (Esri)
A55DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 55-64 (Esri)
A55DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 55-64 (Esri)
A55DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 55-64 (Esri)
A55DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 55-64 (Esri)
A55DI200CY 2022 Disposable Income $200,000+/Householder Age 55-64 (Esri)
AGGDIA55CY 2022 Aggregate Disposable Income: Householder Age 55-64 (Esri)
MEDDIA55CY 2022 Median Disposable Income: HHr Age 55-64 (Esri)
AVGDIA55CY 2022 Average Disposable Income: HHr Age 55-64 (Esri)
DIA65BASCY 2022 Disposable Income Base: Householder Age 65-74 (Esri)
A65DI0_CY 2022 Disposable Income < $15,000/Householder Age 65-74 (Esri)
A65DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 65-74 (Esri)
A65DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 65-74 (Esri)
A65DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 65-74 (Esri)
A65DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 65-74 (Esri)
A65DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 65-74 (Esri)
A65DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 65-74 (Esri)
A65DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 65-74 (Esri)
A65DI200CY 2022 Disposable Income $200,000+/Householder Age 65-74 (Esri)
AGGDIA65CY 2022 Aggregate Disposable Income: Householder Age 65-74 (Esri)
MEDDIA65CY 2022 Median Disposable Income: HHr Age 65-74 (Esri)
AVGDIA65CY 2022 Average Disposable Income: HHr Age 65-74 (Esri)
DIA75BASCY 2022 Disposable Income Base: Householder Age 75+ (Esri)
A75DI0_CY 2022 Disposable Income < $15,000/Householder Age 75+ (Esri)
A75DI15_CY 2022 Disposable Income $15,000-$24,999/Householder Age 75+ (Esri)
A75DI25_CY 2022 Disposable Income $25,000-$34,999/Householder Age 75+ (Esri)
A75DI35_CY 2022 Disposable Income $35,000-$49,999/Householder Age 75+ (Esri)
A75DI50_CY 2022 Disposable Income $50,000-$74,999/Householder Age 75+ (Esri)
A75DI75_CY 2022 Disposable Income $75,000-$99,999/Householder Age 75+ (Esri)
A75DI100CY 2022 Disposable Income $100,000-$149,999/Householder Age 75+ (Esri)
A75DI150CY 2022 Disposable Income $150,000-$199,999/Householder Age 75+ (Esri)
A75DI200CY 2022 Disposable Income $200,000 or greater/Householder Age 75+ (Esri)
AGGDIA75CY 2022 Aggregate Disposable Income: Householder Age 75+ (Esri)
MEDDIA75CY 2022 Median Disposable Income: HHr Age 75+ (Esri)
AVGDIA75CY 2022 Average Disposable Income: HHr Age 75+ (Esri)

2022 Net Worth (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


NWBASE_CY 2022 Households by Net Worth Base (Esri)
NW0_CY 2022 Net Worth less than $15,000 (Esri)
NW15_CY 2022 Net Worth $15,000-$34,999 (Esri)
NW35_CY 2022 Net Worth $35,000-$49,999 (Esri)
NW50_CY 2022 Net Worth $50,000-$74,999 (Esri)
NW75_CY 2022 Net Worth $75,000-$99,999 (Esri)
NW100_CY 2022 Net Worth $100,000-$149,999 (Esri)
NW150_CY 2022 Net Worth $150,000-$249,999 (Esri)
NW250_CY 2022 Net Worth $250,000-$499,999 (Esri)
NW500_CY 2022 Net Worth $500,000-$999,999 (Esri)
NW1M_CY 2022 Net Worth $1,000,000-$1,499,999 (Esri)
NW1PT5M_CY 2022 Net Worth $1,500,000-$1,999,999 (Esri)
NW2M_CY 2022 Net Worth $2,000,000 or greater (Esri)
AGGNW_CY 2022 Aggregate Net Worth (Esri)
MEDNW_CY 2022 Median Net Worth (Esri)
AVGNW_CY 2022 Average Net Worth (Esri)

2022 Net Worth by Age (Esri)


NWA15BASCY 2022 Net Worth Base: Householder Age 15-24 (Esri)
A15NW0_CY 2022 Net Worth < $15,000/Householder Age 15-24 (Esri)
A15NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 15-24 (Esri)
A15NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 15-24 (Esri)
A15NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 15-24 (Esri)
A15NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 15-24 (Esri)
A15NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 15-24 (Esri)
A15NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 15-24 (Esri)
A15NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 15-24 (Esri)
A15NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 15-24 (Esri)
A15NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 15-24 (Esri)
AGGNWA15CY 2022 Aggregate Net Worth/Householder Age 15-24 (Esri)
MEDNWA15CY 2022 Median Net Worth: HHr Age 15-24 (Esri)
AVGNWA15CY 2022 Average Net Worth: Householder Age 15-24 (Esri)
NWA25BASCY 2022 Net Worth Base: Householder Age 25-34 (Esri)
A25NW0_CY 2022 Net Worth < $15,000/Householder Age 25-34 (Esri)
A25NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 25-34 (Esri)
A25NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 25-34 (Esri)
A25NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 25-34 (Esri)
A25NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 25-34 (Esri)
A25NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 25-34 (Esri)
A25NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 25-34 (Esri)
A25NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 25-34 (Esri)
A25NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 25-34 (Esri)
A25NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 25-34 (Esri)
AGGNWA25CY 2022 Aggregate Net Worth/Householder Age 25-34 (Esri)
MEDNWA25CY 2022 Median Net Worth: HHr Age 25-34 (Esri)
AVGNWA25CY 2022 Average Net Worth: Householder Age 25-34 (Esri)
NWA35BASCY 2022 Net Worth Base: Householder Age 35-44 (Esri)
A35NW0_CY 2022 Net Worth < $15,000/Householder Age 35-44 (Esri)
A35NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 35-44 (Esri)
A35NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 35-44 (Esri)
A35NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 35-44 (Esri)
A35NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 35-44 (Esri)
A35NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 35-44 (Esri)
A35NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 35-44 (Esri)
A35NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 35-44 (Esri)
A35NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 35-44 (Esri)
A35NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 35-44 (Esri)
AGGNWA35CY 2022 Aggregate Net Worth/Householder Age 35-44 (Esri)
MEDNWA35CY 2022 Median Net Worth: HHr Age 35-44 (Esri)
AVGNWA35CY 2022 Average Net Worth: Householder Age 35-44 (Esri)
NWA45BASCY 2022 Net Worth Base: Householder Age 45-54 (Esri)
A45NW0_CY 2022 Net Worth < $15,000/Householder Age 45-54 (Esri)
A45NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 45-54 (Esri)
A45NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 45-54 (Esri)
A45NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 45-54 (Esri)
A45NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 45-54 (Esri)
A45NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 45-54 (Esri)
A45NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 45-54 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


A45NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 45-54 (Esri)
A45NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 45-54 (Esri)
A45NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 45-54 (Esri)
AGGNWA45CY 2022 Aggregate Net Worth/Householder Age 45-54 (Esri)
MEDNWA45CY 2022 Median Net Worth: HHr Age 45-54 (Esri)
AVGNWA45CY 2022 Average Net Worth: Householder Age 45-54 (Esri)
NWA55BASCY 2022 Net Worth Base: Householder Age 55-64 (Esri)
A55NW0_CY 2022 Net Worth < $15,000/Householder Age 55-64 (Esri)
A55NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 55-64 (Esri)
A55NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 55-64 (Esri)
A55NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 55-64 (Esri)
A55NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 55-64 (Esri)
A55NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 55-64 (Esri)
A55NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 55-64 (Esri)
A55NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 55-64 (Esri)
A55NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 55-64 (Esri)
A55NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 55-64 (Esri)
AGGNWA55CY 2022 Aggregate Net Worth/Householder Age 55-64 (Esri)
MEDNWA55CY 2022 Median Net Worth: HHr Age 55-64 (Esri)
AVGNWA55CY 2022 Average Net Worth: Householder Age 55-64 (Esri)
NWA65BASCY 2022 Net Worth Base: Householder Age 65-74 (Esri)
A65NW0_CY 2022 Net Worth < $15,000/Householder Age 65-74 (Esri)
A65NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 65-74 (Esri)
A65NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 65-74 (Esri)
A65NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 65-74 (Esri)
A65NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 65-74 (Esri)
A65NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 65-74 (Esri)
A65NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 65-74 (Esri)
A65NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 65-74 (Esri)
A65NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 65-74 (Esri)
A65NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 65-74 (Esri)
AGGNWA65CY 2022 Aggregate Net Worth/Householder Age 65-74 (Esri)
MEDNWA65CY 2022 Median Net Worth: HHr Age 65-74 (Esri)
AVGNWA65CY 2022 Average Net Worth: Householder Age 65-74 (Esri)
NWA75BASCY 2022 Net Worth Base: Householder Age 75+ (Esri)
A75NW0_CY 2022 Net Worth < $15,000/Householder Age 75+ (Esri)
A75NW15_CY 2022 Net Worth $15,000-$34,999/Householder Age 75+ (Esri)
A75NW35_CY 2022 Net Worth $35,000-$49,999/Householder Age 75+ (Esri)
A75NW50_CY 2022 Net Worth $50,000-$74,999/Householder Age 75+ (Esri)
A75NW75_CY 2022 Net Worth $75,000-$99,999/Householder Age 75+ (Esri)
A75NW100CY 2022 Net Worth $100,000-$149,999/Householder Age 75+ (Esri)
A75NW150CY 2022 Net Worth $150,000-$249,999/Householder Age 75+ (Esri)
A75NW250CY 2022 Net Worth $250,000-$499,999/Householder Age 75+ (Esri)
A75NW500CY 2022 Net Worth $500,000-$999,999/Householder Age 75+ (Esri)
A75NW1M_CY 2022 Net Worth $1,000,000 or greater/Householder Age 75+ (Esri)
AGGNWA75CY 2022 Aggregate Net Worth/Householder Age 75+ (Esri)
MEDNWA75CY 2022 Median Net Worth: HHr Age 75+ (Esri)
AVGNWA75CY 2022 Average Net Worth: Householder Age 75+ (Esri)

2022/2027 Home Value (Esri)


VALBASE_CY 2022 Owner Occupied Housing Units by Value Base (Esri)
VAL0_CY 2022 Home Value less than $50,000 (Esri)
VAL50K_CY 2022 Home Value $50,000-$99,999 (Esri)
VAL100K_CY 2022 Home Value $100,000-$149,999 (Esri)
VAL150K_CY 2022 Home Value $150,000-$199,999 (Esri)
VAL200K_CY 2022 Home Value $200,000-$249,999 (Esri)
VAL250K_CY 2022 Home Value $250,000-$299,999 (Esri)
VAL300K_CY 2022 Home Value $300,000-$399,999 (Esri)
VAL400K_CY 2022 Home Value $400,000-$499,999 (Esri)
VAL500K_CY 2022 Home Value $500,000-$749,999 (Esri)
VAL750K_CY 2022 Home Value $750,000-$999,999 (Esri)
VAL1M_CY 2022 Home Value $1,000,000-$1,499,999 (Esri)
VAL1PT5MCY 2022 Home Value $1,500,000-$1,999,999 (Esri)
VAL2M_CY 2022 Home Value $2,000,000 or greater (Esri)
MEDVAL_CY 2022 Median Home Value (Esri)
AVGVAL_CY 2022 Average Home Value (Esri)
VALBASE_FY 2027 Owner Occupied Housing Units by Value Base (Esri)
VAL0_FY 2027 Home Value less than $50,000 (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Updated Demographics Variable List

Data Vintage: Esri 2022/2027


Updated Demographic Data includes current-year estimates and 5-year projections of U.S. demographic data.
Learn more about Current Year Demographics

Data Table & Item Code Data Item Description


VAL50K_FY 2027 Home Value $50,000-$99,999 (Esri)
VAL100K_FY 2027 Home Value $100,000-$149,999 (Esri)
VAL150K_FY 2027 Home Value $150,000-$199,999 (Esri)
VAL200K_FY 2027 Home Value $200,000-$249,999 (Esri)
VAL250K_FY 2027 Home Value $250,000-$299,999 (Esri)
VAL300K_FY 2027 Home Value $300,000-$399,999 (Esri)
VAL400K_FY 2027 Home Value $400,000-$499,999 (Esri)
VAL500K_FY 2027 Home Value $500,000-$749,999 (Esri)
VAL750K_FY 2027 Home Value $750,000-$999,999 (Esri)
VAL1M_FY 2027 Home Value $1,000,000-1,499,999 (Esri)
VAL1PT5MFY 2027 Home Value $1,500,000-$1,999,999 (Esri)
VAL2M_FY 2027 Home Value $2,000,000 or greater (Esri)
MEDVAL_FY 2027 Median Home Value (Esri)
AVGVAL_FY 2027 Average Home Value (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Daytime Population Variable List

Data Vintage: Esri 2022


Learn more about Daytime Population

Data Table & Item Code Data Item Description


2022 Daytime Population (Esri)
DPOP_CY 2022 Total Daytime Population (Esri)
DPOPWRK_CY 2022 Daytime Population: Workers (Esri)
DPOPRES_CY 2022 Daytime Population: Residents (Esri)
DPOPDENSCY 2022 Daytime Population Density (Pop per Square Mile) (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Tapestry Market Segmentation Variable List

Data Vintage: Esri 2022


Tapestry includes 67 distinct market segments, 14 LifeMode groups and 6 Urbanization groups.
Learn more about Tapestry Segmentation Data

Data Table & Item Code Data Item Description


2022 Tapestry Market Segmentation
TSEGNUM 2022 Dominant Tapestry Number (Esri)
TSEGCODE 2022 Dominant Tapestry Segment (Esri)
TSEGNAME 2022 Dominant Tapestry Segment Name (Esri)
THHBASE 2022 Households by Tapestry Segment Base (Esri)
THH01 2022 Top Tier (1A) Tapestry Households (Esri)
THH02 2022 Professional Pride (1B) Tapestry Households (Esri)
THH03 2022 Boomburbs (1C) Tapestry Households (Esri)
THH04 2022 Savvy Suburbanites (1D) Tapestry Households (Esri)
THH05 2022 Exurbanites (1E) Tapestry Households (Esri)
THH06 2022 Urban Chic (2A) Tapestry Households (Esri)
THH07 2022 Pleasantville (2B) Tapestry Households (Esri)
THH08 2022 Pacific Heights (2C) Tapestry Households (Esri)
THH09 2022 Enterprising Professionals (2D) Tapestry Households (Esri)
THH10 2022 Laptops and Lattes (3A) Tapestry Households (Esri)
THH11 2022 Metro Renters (3B) Tapestry Households (Esri)
THH12 2022 Trendsetters (3C) Tapestry Households (Esri)
THH13 2022 Workday Drive (4A) Tapestry Households (Esri)
THH14 2022 Home Improvement (4B) Tapestry Households (Esri)
THH15 2022 Middleburg (4C) Tapestry Households (Esri)
THH16 2022 Comfortable Empty Nesters (5A) Tapestry Households (Esri)
THH17 2022 In Style (5B) Tapestry Households (Esri)
THH18 2022 Parks and Rec (5C) Tapestry Households (Esri)
THH19 2022 Rustbelt Traditions (5D) Tapestry Households (Esri)
THH20 2022 Midlife Constants (5E) Tapestry Households (Esri)
THH21 2022 Green Acres (6A) Tapestry Households (Esri)
THH22 2022 Salt of the Earth (6B) Tapestry Households (Esri)
THH23 2022 The Great Outdoors (6C) Tapestry Households (Esri)
THH24 2022 Prairie Living (6D) Tapestry Households (Esri)
THH25 2022 Rural Resort Dwellers (6E) Tapestry Households (Esri)
THH26 2022 Heartland Communities (6F) Tapestry Households (Esri)
THH27 2022 Up and Coming Families (7A) Tapestry Households (Esri)
THH28 2022 Urban Villages (7B) Tapestry Households (Esri)
THH29 2022 Urban Edge Families (7C) Tapestry Households (Esri)
THH30 2022 Forging Opportunity (7D) Tapestry Households (Esri)
THH31 2022 Farm to Table (7E) Tapestry Households (Esri)
THH32 2022 Southwestern Families (7F) Tapestry Households (Esri)
THH33 2022 City Lights (8A) Tapestry Households (Esri)
THH34 2022 Emerald City (8B) Tapestry Households (Esri)
THH35 2022 Bright Young Professionals (8C) Tapestry Households (Esri)
THH36 2022 Downtown Melting Pot (8D) Tapestry Households (Esri)
THH37 2022 Front Porches (8E) Tapestry Households (Esri)
THH38 2022 Old and Newcomers (8F) Tapestry Households (Esri)
THH39 2022 Hometown Heritage (8G) Tapestry Households (Esri)
THH40 2022 Silver & Gold (9A) Tapestry Households (Esri)
THH41 2022 Golden Years (9B) Tapestry Households (Esri)
THH42 2022 The Elders (9C) Tapestry Households (Esri)
THH43 2022 Senior Escapes (9D) Tapestry Households (Esri)
THH44 2022 Retirement Communities (9E) Tapestry Households (Esri)
THH45 2022 Social Security Set (9F) Tapestry Households (Esri)
THH46 2022 Southern Satellites (10A) Tapestry Households (Esri)
THH47 2022 Rooted Rural (10B) Tapestry Households (Esri)
THH48 2022 Economic BedRock (10C) Tapestry Households (Esri)
THH49 2022 Down the Road (10D) Tapestry Households (Esri)
THH50 2022 Rural Bypasses (10E) Tapestry Households (Esri)
THH51 2022 City Strivers (11A) Tapestry Households (Esri)
THH52 2022 Young and Restless (11B) Tapestry Households (Esri)
THH53 2022 Metro Fusion (11C) Tapestry Households (Esri)
THH54 2022 Set to Impress (11D) Tapestry Households (Esri)
THH55 2022 City Commons (11E) Tapestry Households (Esri)
THH56 2022 Family Foundations (12A) Tapestry Households (Esri)
THH57 2022 Traditional Living (12B) Tapestry Households (Esri)
THH58 2022 Small Town Sincerity (12C) Tapestry Households (Esri)
THH59 2022 Modest Income Homes (12D) Tapestry Households (Esri)
THH60 2022 Diverse Convergence (13A) Tapestry Households (Esri)
THH61 2022 Family Extensions (13B) Tapestry Households (Esri)
THH62 2022 NeWest Residents (13C) Tapestry Households (Esri)
THH63 2022 Fresh Ambitions (13D) Tapestry Households (Esri)
THH64 2022 High Rise Renters (13E) Tapestry Households (Esri)
THH65 2022 Military Proximity (14A) Tapestry Households (Esri)
THH66 2022 College Towns (14B) Tapestry Households (Esri)
THH67 2022 Dorms to Diplomas (14C) Tapestry Households (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Tapestry Market Segmentation Variable List

Data Vintage: Esri 2022


Tapestry includes 67 distinct market segments, 14 LifeMode groups and 6 Urbanization groups.
Learn more about Tapestry Segmentation Data

Data Table & Item Code Data Item Description


THH68 2022 Unclassified (15) Tapestry Households (Esri)
TLIFECODE 2022 Dominant Tapestry LifeMode Group Code (Esri)
TLIFENAME 2022 Dominant Tapestry LifeMode Group Name (Esri)
THHGRPL1 2022 Affluent Estates Tapestry LifeMode Group L1 Households (Esri)
THHGRPL2 2022 Upscale Avenues Tapestry LifeMode Group L2 Households (Esri)
THHGRPL3 2022 Uptown Individuals Tapestry LifeMode Group L3 Households (Esri)
THHGRPL4 2022 Family Landscapes Tapestry LifeMode Group L4 Households (Esri)
THHGRPL5 2022 GenXurban Tapestry LifeMode Group L5 Households (Esri)
THHGRPL6 2022 Cozy Country Living Tapestry LifeMode Group L6 Households (Esri)
THHGRPL7 2022 Sprouting Explorers Tapestry LifeMode Group L7 Households (Esri)
THHGRPL8 2022 Middle Ground Tapestry LifeMode Group L8 Households (Esri)
THHGRPL9 2022 Senior Styles Tapestry LifeMode Group L9 Households (Esri)
THHGRPL10 2022 Rustic Outposts Tapestry LifeMode Group L10 Households (Esri)
THHGRPL11 2022 Midtown Singles Tapestry LifeMode Group L11 Households (Esri)
THHGRPL12 2022 Hometown Tapestry LifeMode Group L12 Households (Esri)
THHGRPL13 2022 Next Wave Tapestry LifeMode Group L13 Households (Esri)
THHGRPL14 2022 Scholars and Patriots Tapestry LifeMode Group L14 Households (Esri)
TURBZCODE 2022 Dominant Tapestry Urbanization Group Code (Esri)
TURBZNAME 2022 Dominant Tapestry Urbanization Group Name (Esri)
THHGRPU1 2022 Principal Urban Center Tapestry Urbanization Group U1 Households (Esri)
THHGRPU2 2022 Urban Periphery Tapestry Urbanization Group U2 Households (Esri)
THHGRPU3 2022 Metro Cities Tapestry Urbanization Group U3 Households (Esri)
THHGRPU4 2022 Suburban Periphery Tapestry Urbanization Group U4 Households (Esri)
THHGRPU5 2022 Semirural Tapestry Urbanization Group U5 Households (Esri)
THHGRPU6 2022 Rural Tapestry Urbanization Group U6 Households (Esri)
TADULTBASE 2022 Adult Population by Tapestry Segment Base (Esri)
TADULT01 2022 Top Tier (1A) Tapestry Adult Population (Esri)
TADULT02 2022 Professional Pride (1B) Tapestry Adult Population (Esri)
TADULT03 2022 Boomburbs (1C) Tapestry Adult Population (Esri)
TADULT04 2022 Savvy Suburbanites (1D) Tapestry Adult Population (Esri)
TADULT05 2022 Exurbanites (1E) Tapestry Adult Population (Esri)
TADULT06 2022 Urban Chic (2A) Tapestry Adult Population (Esri)
TADULT07 2022 Pleasantville (2B) Tapestry Adult Population (Esri)
TADULT08 2022 Pacific Heights (2C) Tapestry Adult Population (Esri)
TADULT09 2022 Enterprising Professionals (2D) Tapestry Adult Population (Esri)
TADULT10 2022 Laptops and Lattes (3A) Tapestry Adult Population (Esri)
TADULT11 2022 Metro Renters (3B) Tapestry Adult Population (Esri)
TADULT12 2022 Trendsetters (3C) Tapestry Adult Population (Esri)
TADULT13 2022 Workday Drive (4A) Tapestry Adult Population (Esri)
TADULT14 2022 Home Improvement (4B) Tapestry Adult Population (Esri)
TADULT15 2022 Middleburg (4C) Tapestry Adult Population (Esri)
TADULT16 2022 Comfortable Empty Nesters (5A) Tapestry Adult Population (Esri)
TADULT17 2022 In Style (5B) Tapestry Adult Population (Esri)
TADULT18 2022 Parks and Rec (5C) Tapestry Adult Population (Esri)
TADULT19 2022 Rustbelt Traditions (5D) Tapestry Adult Population (Esri)
TADULT20 2022 Midlife Constants (5E) Tapestry Adult Population (Esri)
TADULT21 2022 Green Acres (6A) Tapestry Adult Population (Esri)
TADULT22 2022 Salt of the Earth (6B) Tapestry Adult Population (Esri)
TADULT23 2022 The Great Outdoors (6C) Tapestry Adult Population (Esri)
TADULT24 2022 Prairie Living (6D) Tapestry Adult Population (Esri)
TADULT25 2022 Rural Resort Dwellers (6E) Tapestry Adult Population (Esri)
TADULT26 2022 Heartland Communities (6F) Tapestry Adult Population (Esri)
TADULT27 2022 Up and Coming Families (7A) Tapestry Adult Population (Esri)
TADULT28 2022 Urban Villages (7B) Tapestry Adult Population (Esri)
TADULT29 2022 Urban Edge Families (7C) Tapestry Adult Population (Esri)
TADULT30 2022 Forging Opportunity (7D) Tapestry Adult Population (Esri)
TADULT31 2022 Farm to Table (7E) Tapestry Adult Population (Esri)
TADULT32 2022 Southwestern Families (7F) Tapestry Adult Population (Esri)
TADULT33 2022 City Lights (8A) Tapestry Adult Population (Esri)
TADULT34 2022 Emerald City (8B) Tapestry Adult Population (Esri)
TADULT35 2022 Bright Young Professionals (8C) Tapestry Adult Population (Esri)
TADULT36 2022 Downtown Melting Pot (8D) Tapestry Adult Population (Esri)
TADULT37 2022 Front Porches (8E) Tapestry Adult Population (Esri)
TADULT38 2022 Old and Newcomers (8F) Tapestry Adult Population (Esri)
TADULT39 2022 Hometown Heritage (8G) Tapestry Adult Population (Esri)
TADULT40 2022 Silver & Gold (9A) Tapestry Adult Population (Esri)
TADULT41 2022 Golden Years (9B) Tapestry Adult Population (Esri)
TADULT42 2022 The Elders (9C) Tapestry Adult Population (Esri)
TADULT43 2022 Senior Escapes (9D) Tapestry Adult Population (Esri)
TADULT44 2022 Retirement Communities (9E) Tapestry Adult Population (Esri)
TADULT45 2022 Social Security Set (9F) Tapestry Adult Population (Esri)
TADULT46 2022 Southern Satellites (10A) Tapestry Adult Population (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Tapestry Market Segmentation Variable List

Data Vintage: Esri 2022


Tapestry includes 67 distinct market segments, 14 LifeMode groups and 6 Urbanization groups.
Learn more about Tapestry Segmentation Data

Data Table & Item Code Data Item Description


TADULT47 2022 Rooted Rural (10B) Tapestry Adult Population (Esri)
TADULT48 2022 Economic BedRock (10C) Tapestry Adult Population (Esri)
TADULT49 2022 Down the Road (10D) Tapestry Adult Population (Esri)
TADULT50 2022 Rural Bypasses (10E) Tapestry Adult Population (Esri)
TADULT51 2022 City Strivers (11A) Tapestry Adult Population (Esri)
TADULT52 2022 Young and Restless (11B) Tapestry Adult Population (Esri)
TADULT53 2022 Metro Fusion (11C) Tapestry Adult Population (Esri)
TADULT54 2022 Set to Impress (11D) Tapestry Adult Population (Esri)
TADULT55 2022 City Commons (11E) Tapestry Adult Population (Esri)
TADULT56 2022 Family Foundations (12A) Tapestry Adult Population (Esri)
TADULT57 2022 Traditional Living (12B) Tapestry Adult Population (Esri)
TADULT58 2022 Small Town Sincerity (12C) Tapestry Adult Population (Esri)
TADULT59 2022 Modest Income Homes (12D) Tapestry Adult Population (Esri)
TADULT60 2022 Diverse Convergence (13A) Tapestry Adult Population (Esri)
TADULT61 2022 Family Extensions (13B) Tapestry Adult Population (Esri)
TADULT62 2022 NeWest Residents (13C) Tapestry Adult Population (Esri)
TADULT63 2022 Fresh Ambitions (13D) Tapestry Adult Population (Esri)
TADULT64 2022 High Rise Renters (13E) Tapestry Adult Population (Esri)
TADULT65 2022 Military Proximity (14A) Tapestry Adult Population (Esri)
TADULT66 2022 College Towns (14B) Tapestry Adult Population (Esri)
TADULT67 2022 Dorms to Diplomas (14C) Tapestry Adult Population (Esri)
TADULT68 2022 Unclassified (15) Tapestry Adult Population (Esri)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
2017-2021 Key Demographic Indicators (ACS)
ACSTOTPOP 2021 Total Population (ACS 5-Yr) MOETOTPOP, RELTOTPOP B01003_001E
ACSTOTHH 2021 Total Households (ACS 5-Yr) MOETOTHH, RELTOTHH B11016_001E
ACSTOTHU 2021 Total Housing Units (ACS 5-Yr) MOETOTHU, RELTOTHU B25001_001E
ACSOWNER 2021 Owner Households (ACS 5-Yr) MOEOWNER, RELOWNER B25081_001E

2017-2021 Age: 5 Year Increments (ACS)


ACSAGEPT0 2021 Total Population: Under 5 Years (ACS 5-Yr) MOEAGEPT0, RELAGEPT0 B01001_003E + B01001_027E
ACSAGEPT5 2021 Total Population: 5 to 9 Years (ACS 5-Yr) MOEAGEPT5, RELAGEPT5 B01001_004E + B01001_028E
ACSAGEPT10 2021 Total Population: 10 to 14 Years (ACS 5-Yr) MOEAGEPT10, RELAGEPT10 B01001_005E + B01001_029E
B01001_006E + B01001_007E +
ACSAGEPT15 2021 Total Population: 15 to 19 Years (ACS 5-Yr) MOEAGEPT15, RELAGEPT15 B01001_030E + B01001_031E
B01001_008E + B01001_009E +
B01001_010E + B01001_032E +
ACSAGEPT20 2021 Total Population: 20 to 24 Years (ACS 5-Yr) MOEAGEPT20, RELAGEPT20 B01001_033E + B01001_034E
ACSAGEPT25 2021 Total Population: 25 to 29 Years (ACS 5-Yr) MOEAGEPT25, RELAGEPT25 B01001_011E + B01001_035E
ACSAGEPT30 2021 Total Population: 30 to 34 Years (ACS 5-Yr) MOEAGEPT30, RELAGEPT30 B01001_012E + B01001_036E
ACSAGEPT35 2021 Total Population: 35 to 39 Years (ACS 5-Yr) MOEAGEPT35, RELAGEPT35 B01001_013E+B01001_037E
ACSAGEPT40 2021 Total Population: 40 to 44 Years (ACS 5-Yr) MOEAGEPT40, RELAGEPT40 B01001_014E + B01001_038E
ACSAGEPT45 2021 Total Population: 45 to 49 Years (ACS 5-Yr) MOEAGEPT45, RELAGEPT45 B01001_015E + B01001_039E
ACSAGEPT50 2021 Total Population: 50 to 54 Years (ACS 5-Yr) MOEAGEPT50, RELAGEPT50 B01001_016E + B01001_040E
ACSAGEPT55 2021 Total Population: 55 to 59 Years (ACS 5-Yr) MOEAGEPT55, RELAGEPT55 B01001_017E + B01001_041E
B01001_018E + B01001_019E +
ACSAGEPT60 2021 Total Population: 60 to 64 Years (ACS 5-Yr) MOEAGEPT60, RELAGEPT60 B01001_042E + B01001_043E
B01001_020E + B01001_021E +
ACSAGEPT65 2021 Total Population: 65 to 69 Years (ACS 5-Yr) MOEAGEPT65, RELAGEPT65 B01001_044E + B01001_045E
ACSAGEPT70 2021 Total Population: 70 to 74 Years (ACS 5-Yr) MOEAGEPT70, RELAGEPT70 B01001_022E + B01001_046E
ACSAGEPT75 2021 Total Population: 75 to 79 Years (ACS 5-Yr) MOEAGEPT75, RELAGEPT75 B01001_023E + B01001_047E
ACSAGEPT80 2021 Total Population: 80 to 84 Years (ACS 5-Yr) MOEAGEPT80, RELAGEPT80 B01001_024E + B01001_048E
ACSAGEPT85 2021 Total Population: 85 Years and Over (ACS 5-Yr) MOEAGEPT85, RELAGEPT85 B01001_025E + B01001_049E
ACSAGEPM 2021 Male Population (ACS 5-Yr) MOEAGEPM, RELAGEPM B01001_002E
ACSAGEPM0 2021 Male Population: Under 5 Years (ACS 5-Yr) MOEAGEPM0, RELAGEPM0 B01001_003E
ACSAGEPM5 2021 Male Population: 5 to 9 Years (ACS 5-Yr) MOEAGEPM5, RELAGEPM5 B01001_004E
ACSAGEPM10 2021 Male Population: 10 to 14 Years (ACS 5-Yr) MOEAGEPM10, RELAGEPM10 B01001_005E
ACSAGEPM15 2021 Male Population: 15 to 19 Years (ACS 5-Yr) MOEAGEPM15, RELAGEPM15 B01001_006E + B01001_007E
B01001_008E + B01001_009E +
ACSAGEPM20 2021 Male Population: 20 to 24 Years (ACS 5-Yr) MOEAGEPM20, RELAGEPM20 B01001_010E
ACSAGEPM25 2021 Male Population: 25 to 29 Years (ACS 5-Yr) MOEAGEPM25, RELAGEPM25 B01001_011E
ACSAGEPM30 2021 Male Population: 30 to 34 Years (ACS 5-Yr) MOEAGEPM30, RELAGEPM30 B01001_012E
ACSAGEPM35 2021 Male Population: 35 to 39 Years (ACS 5-Yr) MOEAGEPM35, RELAGEPM35 B01001_013E
ACSAGEPM40 2021 Male Population: 40 to 44 Years (ACS 5-Yr) MOEAGEPM40, RELAGEPM40 B01001_014E
ACSAGEPM45 2021 Male Population: 45 to 49 Years (ACS 5-Yr) MOEAGEPM45, RELAGEPM45 B01001_015E
ACSAGEPM50 2021 Male Population: 50 to 54 Years (ACS 5-Yr) MOEAGEPM50, RELAGEPM50 B01001_016E
ACSAGEPM55 2021 Male Population: 55 to 59 Years (ACS 5-Yr) MOEAGEPM55, RELAGEPM55 B01001_017E
ACSAGEPM60 2021 Male Population: 60 to 64 Years (ACS 5-Yr) MOEAGEPM60, RELAGEPM60 B01001_018E + B01001_019E
ACSAGEPM65 2021 Male Population: 65 to 69 Years (ACS 5-Yr) MOEAGEPM65, RELAGEPM65 B01001_020E + B01001_021E
ACSAGEPM70 2021 Male Population: 70 to 74 Years (ACS 5-Yr) MOEAGEPM70, RELAGEPM70 B01001_022E
ACSAGEPM75 2021 Male Population: 75 to 79 Years (ACS 5-Yr) MOEAGEPM75, RELAGEPM75 B01001_023E
ACSAGEPM80 2021 Male Population: 80 to 84 Years (ACS 5-Yr) MOEAGEPM80, RELAGEPM80 B01001_024E
ACSAGEPM85 2021 Male Population: 85 Years and Over (ACS 5-Yr) MOEAGEPM85, RELAGEPM85 B01001_025E
ACSAGEPF 2021 Female Population (ACS 5-Yr) MOEAGEPF, RELAGEPF B01001_026E
ACSAGEPF0 2021 Female Population: Under 5 Years (ACS 5-Yr) MOEAGEPF0, RELAGEPF0 B01001_027E
ACSAGEPF5 2021 Female Population: 5 to 9 Years (ACS 5-Yr) MOEAGEPF5, RELAGEPF5 B01001_028E
ACSAGEPF10 2021 Female Population: 10 to 14 Years (ACS 5-Yr) MOEAGEPF10, RELAGEPF10 B01001_029E
ACSAGEPF15 2021 Female Population: 15 to 19 Years (ACS 5-Yr) MOEAGEPF15, RELAGEPF15 B01001_030E + B01001_031E
B01001_032E + B01001_033E +
ACSAGEPF20 2021 Female Population: 20 to 24 Years (ACS 5-Yr) MOEAGEPF20, RELAGEPF20 B01001_034E
ACSAGEPF25 2021 Female Population: 25 to 29 Years (ACS 5-Yr) MOEAGEPF25, RELAGEPF25 B01001_035E
ACSAGEPF30 2021 Female Population: 30 to 34 Years (ACS 5-Yr) MOEAGEPF30, RELAGEPF30 B01001_036E
ACSAGEPF35 2021 Female Population: 35 to 39 Years (ACS 5-Yr) MOEAGEPF35, RELAGEPF35 B01001_037E
ACSAGEPF40 2021 Female Population: 40 to 44 Years (ACS 5-Yr) MOEAGEPF40, RELAGEPF40 B01001_038E
ACSAGEPF45 2021 Female Population: 45 to 49 Years (ACS 5-Yr) MOEAGEPF45, RELAGEPF45 B01001_039E
ACSAGEPF50 2021 Female Population: 50 to 54 Years (ACS 5-Yr) MOEAGEPF50, RELAGEPF50 B01001_040E
ACSAGEPF55 2021 Female Population: 55 to 59 Years (ACS 5-Yr) MOEAGEPF55, RELAGEPF55 B01001_041E
ACSAGEPF60 2021 Female Population: 60 to 64 Years (ACS 5-Yr) MOEAGEPF60, RELAGEPF60 B01001_042E + B01001_043E
ACSAGEPF65 2021 Female Population: 65 to 69 Years (ACS 5-Yr) MOEAGEPF65, RELAGEPF65 B01001_044E + B01001_045E
ACSAGEPF70 2021 Female Population: 70 to 74 Years (ACS 5-Yr) MOEAGEPF70, RELAGEPF70 B01001_046E
ACSAGEPF75 2021 Female Population: 75 to 79 Years (ACS 5-Yr) MOEAGEPF75, RELAGEPF75 B01001_047E
ACSAGEPF80 2021 Female Population: 80 to 84 Years (ACS 5-Yr) MOEAGEPF80, RELAGEPF80 B01001_048E
ACSAGEPF85 2021 Female Population: 85 Years and Over (ACS 5-Yr) MOEAGEPF85, RELAGEPF85 B01001_049E

2017-2021 Race and Hispanic Origin (ACS)


ACSRACEWHT 2021 Race: White Alone (ACS 5-Yr) MOERACEWHT, RELRACEWHT B02001_002E
ACSRACEBLK 2021 Race: Black or African American Alone (ACS 5-Yr) MOERACEBLK, RELRACEBLK B02001_003E
ACSRACEAMI 2021 Race: American Indian and Alaska Native Alone (ACS 5-Yr) MOERACEAMI, RELRACEAMI B02001_004E
ACSRACEASN 2021 Race: Asian Alone (ACS 5-Yr) MOERACEASN, RELRACEASN B02001_005E
ACSRACENPI 2021 Race: Native Hawaiian and Other Pacific Islander Alone (ACS 5-Yr) MOERACENPI, RELRACENPI B02001_006E
ACSRACEOTR 2021 Race: Some Other Race Alone (ACS 5-Yr) MOERACEOTR, RELRACEOTR B02001_007E
ACSRACETWO 2021 Race: Two or More Races (ACS 5-Yr) MOERACETWO, RELRACETWO B02001_008E
ACSHSP 2021 Hispanic or Latino (ACS 5-Yr) MOEHSP, RELHSP B03002_012E
ACSHSPWHT 2021 Hispanic or Latino: White Alone (ACS 5-Yr) MOEHSPWHT, RELHSPWHT B03002_013E
ACSHSPBLK 2021 Hispanic or Latino: Black or African American Alone (ACS 5-Yr) MOEHSPBLK, RELHSPBLK B03002_014E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSHSPAMI 2021 Hispanic or Latino: American Indian and Alaska Native Alone (ACS 5-Yr) MOEHSPAMI, RELHSPAMI B03002_015E
ACSHSPASN 2021 Hispanic or Latino: Asian Alone (ACS 5-Yr) MOEHSPASN, RELHSPASN B03002_016E
ACSHSPNPI 2021 Hispanic or Latino: Native Hawaiian and Other Pacific Islander Alone (ACS 5-Yr) MOEHSPNPI, RELHSPNPI B03002_017E
ACSHSPOTR 2021 Hispanic or Latino: Some Other Race Alone (ACS 5-Yr) MOEHSPOTR, RELHSPOTR B03002_018E
ACSHSPTWO 2021 Hispanic or Latino: Two or More Races (ACS 5-Yr) MOEHSPTWO, RELHSPTWO B03002_019E
ACSHSPN 2021 Not Hispanic or Latino (ACS 5-Yr) MOEHSPN, RELHSPN B03002_002E
ACSHSPNWHT 2021 Not Hispanic or Latino: White Alone (ACS 5-Yr) MOEHSPNWHT, RELHSPNWHT B03002_003E
ACSHSPNBLK 2021 Not Hispanic or Latino: Black or African American Alone (ACS 5-Yr) MOEHSPNBLK, RELHSPNBLK B03002_004E
ACSHSPNAMI 2021 Not Hispanic or Latino: American Indian and Alaska Native Alone (ACS 5-Yr) MOEHSPNAMI, RELHSPNAMI B03002_005E
ACSHSPNASN 2021 Not Hispanic or Latino: Asian Alone (ACS 5-Yr) MOEHSPNASN, RELHSPNASN B03002_006E
ACSHSPNNPI 2021 Not Hispanic or Latino: Native Hawaiian and Other Pacific Islander Alone (ACS 5-Yr) MOEHSPNNPI, RELHSPNNPI B03002_007E
ACSHSPNOTR 2021 Not Hispanic or Latino: Some Other Race Alone (ACS 5-Yr) MOEHSPNOTR, RELHSPNOTR B03002_008E
ACSHSPNTWO 2021 Not Hispanic or Latino: Two or More Races (ACS 5-Yr) MOEHSPNTWO, RELHSPNTWO B03002_009E

2017-2021 School Enrollment (ACS)


ACSSCHBASE 2021 Pop Age 3+ by School Enrollment Base (ACS 5-Yr) MOESCHBASE, RELSCHBASE B14002_001E
ACSINSCH 2021 Pop 3+ Enrolled in School (ACS 5-Yr) MOEINSCH, RELINSCH B14002_003E + B14002_027E
ACSPRESCH 2021 Pop 3+ Enrolled in Nursery/Preschool (ACS 5-Yr) MOEPRESCH, RELPRESCH B14002_004E + B14002_028E
ACSPUBPRE 2021 Pop 3+ Enrolled in Nursery/Preschool: Public (ACS 5-Yr) MOEPUBPRE, RELPUBPRE B14002_005E + B14002_029E
ACSPRVPRE 2021 Pop 3+ Enrolled in Nursery/Preschool: Private (ACS 5-Yr) MOEPRVPRE, RELPRVPRE B14002_006E + B14002_030E
ACSKIND 2021 Pop 3+ Enrolled in Kindergarten (ACS 5-Yr) MOEKIND, RELKIND B14002_007E + B14002_031E
ACSPUBKIND 2021 Pop 3+ Enrolled in Kindergarten: Public (ACS 5-Yr) MOEPUBKIND, RELPUBKIND B14002_008E + B14002_032E
ACSPRVKIND 2021 Pop 3+ Enrolled in Kindergarten: Private (ACS 5-Yr) MOEPRVKIND, RELPRVKIND B14002_009E + B14002_033E
ACSGRD1 2021 Pop 3+ Enrolled in Grade 1-4 (ACS 5-Yr) MOEGRD1, RELGRD1 B14002_010E + B14002_034E
ACSPUBGRD1 2021 Pop 3+ Enrolled in Grade 1-4: Public (ACS 5-Yr) MOEPUBGRD1, RELPUBGRD1 B14002_011E + B14002_035E
ACSPRVGRD1 2021 Pop 3+ Enrolled in Grade 1-4: Private (ACS 5-Yr) MOEPRVGRD1, RELPRVGRD1 B14002_012E + B14002_036E
ACSGRD5 2021 Pop 3+ Enrolled in Grade 5-8 (ACS 5-Yr) MOEGRD5, RELGRD5 B14002_013E + B14002_037E
ACSPUBGRD5 2021 Pop 3+ Enrolled in Grade 5-8: Public (ACS 5-Yr) MOEPUBGRD5, RELPUBGRD5 B14002_014E + B14002_038E
ACSPRVGRD5 2021 Pop 3+ Enrolled in Grade 5-8: Private (ACS 5-Yr) MOEPRVGRD5, RELPRVGRD5 B14002_015E + B14002_039E
ACSGRD9 2021 Pop 3+ Enrolled in Grade 9-12 (ACS 5-Yr) MOEGRD9, RELGRD9 B14002_016E + B14002_040E
ACSPUBGRD9 2021 Pop 3+ Enrolled in Grade 9-12: Public (ACS 5-Yr) MOEPUBGRD9, RELPUBGRD9 B14002_017E + B14002_041E
ACSPRVGRD9 2021 Pop 3+ Enrolled in Grade 9-12: Private (ACS 5-Yr) MOEPRVGRD9, RELPRVGRD9 B14002_018E + B14002_042E
ACSCOLLEGE 2021 Pop 3+ Enrolled in College (ACS 5-Yr) MOECOLLEGE, RELCOLLEGE B14002_019E + B14002_043E
ACSPUBCOLL 2021 Pop 3+ Enrolled in College: Public (ACS 5-Yr) MOEPUBCOLL, RELPUBCOLL B14002_020E + B14002_044E
ACSPRVCOLL 2021 Pop 3+ Enrolled in College: Private (ACS 5-Yr) MOEPRVCOLL, RELPRVCOLL B14002_021E + B14002_045E
ACSGRAD 2021 Pop 3+ Enrolled in Grad/Professional School (ACS 5-Yr) MOEGRAD, RELGRAD B14002_022E + B14002_046E
ACSPUBGRAD 2021 Pop 3+ Enrolled in Public Grad/Professional School (ACS 5-Yr) MOEPUBGRAD, RELPUBGRAD B14002_023E + B14002_047E
ACSPRVGRAD 2021 Pop 3+ Enrolled in Private Grad/Professional School (ACS 5-Yr) MOEPRVGRAD, RELPRVGRAD B14002_024E + B14002_048E
ACSNOTNSCH 2021 Pop 3+ Not Enrolled in School (ACS 5-Yr) MOENOTNSCH, RELNOTNSCH B14002_025E + B14002_049E

2017-2021 Educational Attainment (ACS)


ACSEDUCBAS 2021 Population Age 25+ by Educational Attainment Base (ACS 5-Yr) MOEEDUCBAS, RELEDUCBAS B15003_001E
ACSEDNOSCH 2021 Pop Age 25+: No Schooling (ACS 5-Yr) MOEEDNOSCH, RELEDNOSCH B15003_002E
ACSEDNURS 2021 Pop Age 25+: Nursery School (ACS 5-Yr) MOEEDNURS, RELEDNURS B15003_003E
ACSEDKIND 2021 Pop Age 25+: Kindergarten (ACS 5-Yr) MOEEDKIND, RELEDKIND B15003_004E
B15003_005E + B15003_006E +
ACSED1TO4 2021 Pop Age 25+: 1st-4th Grade (ACS 5-Yr) MOEED1TO4, RELED1TO4 B15003_007E + B15003_008E
B15003_009E + B15003_010E +
ACSED5TO8 2021 Pop Age 25+: 5th-8th Grade (ACS 5-Yr) MOEED5TO8, RELED5TO8 B15003_011E + B15003_012E
B15003_013E + B15003_014E +
ACSSOMEHS 2021 Pop Age 25+: 9th-12th (No Diploma) (ACS 5-Yr) MOESOMEHS, RELSOMEHS B15003_015E + B15003_016E
ACSHSGRAD 2021 Pop Age 25+: High School Diploma (ACS 5-Yr) MOEHSGRAD, RELHSGRAD B15003_017E
ACSGED 2021 Pop Age 25+: GED/Alternative Credential (ACS 5-Yr) MOEGED, RELGED B15003_018E
ACSSMCOLL 2021 Pop Age 25+: Some College/No Degree (ACS 5-Yr) MOESMCOLL, RELSMCOLL B15003_019E + B15003_020E
ACSASSCDEG 2021 Pop Age 25+: Associate Degree (ACS 5-Yr) MOEASSCDEG, RELASSCDEG B15003_021E
ACSBACHDEG 2021 Pop Age 25+: Bachelor`s Degree (ACS 5-Yr) MOEBACHDEG, RELBACHDEG B15003_022E
ACSMASTDEG 2021 Pop Age 25+: Master`s Degree (ACS 5-Yr) MOEMASTDEG, RELMASTDEG B15003_023E
ACSPROFDEG 2021 Pop Age 25+: Professional School Degree (ACS 5-Yr) MOEPROFDEG, RELPROFDEG B15003_024E
ACSDOCTDEG 2021 Pop Age 25+: Doctorate Degree (ACS 5-Yr) MOEDOCTDEG, RELDOCTDEG B15003_025E

2017-2021 Language Spoken at Home (ACS)


ACSLANGBAS 2021 Pop Age 5+ by Language Spoken at Home Base (ACS 5-Yr) MOELANGBAS, RELLANGBAS B16004_001E
ACSENGA5 2021 Pop 5-17 Speak only English (ACS 5-Yr) MOEENGA5, RELENGA5 B16004_003E
ACSSPA5 2021 Pop 5-17 Speak Spanish (ACS 5-Yr) MOESPA5, RELSPA5 B16004_004E
ACSSPWA5 2021 Pop 5-17 Speak Spanish & English Very Well/Well (ACS 5-Yr) MOESPWA5, RELSPWA5 B16004_005E + B16004_006E
ACSSPNWA5 2021 Pop 5-17 Speak Spanish & English Not Well (ACS 5-Yr) MOESPNWA5, RELSPNWA5 B16004_007E
ACSSPNOA5 2021 Pop 5-17 Speak Spanish & No English (ACS 5-Yr) MOESPNOA5, RELSPNOA5 B16004_008E
ACSIEA5 2021 Pop 5-17 Speak Other Indo-European Language (ACS 5-Yr) MOEIEA5, RELIEA5 B16004_009E
ACSIEWA5 2021 Pop 5-17 Speak Indo-Eur & English Very Well/Well (ACS 5-Yr) MOEIEWA5, RELIEWA5 B16004_010E + B16004_011E
ACSIENWA5 2021 Pop 5-17 Speak Indo-Eur & English Not Well (ACS 5-Yr) MOEIENWA5, RELIENWA5 B16004_012E
ACSIENOA5 2021 Pop 5-17 Speak Indo-European & No English (ACS 5-Yr) MOEIENOA5, RELIENOA5 B16004_013E
ACSAPIA5 2021 Pop 5-17 Speak Asian-Pacific Isl Language (ACS 5-Yr) MOEAPIA5, RELAPIA5 B16004_014E
ACSAPWA5 2021 Pop 5-17 Speak Asian-PI & English Very Well/Well (ACS 5-Yr) MOEAPWA5, RELAPWA5 B16004_015E + B16004_016E
ACSAPNWA5 2021 Pop 5-17 Speak Asian-PI & English Not Well (ACS 5-Yr) MOEAPNWA5, RELAPNWA5 B16004_017E
ACSAPNOA5 2021 Pop 5-17 Speak Asian-Pacific Isl & No English (ACS 5-Yr) MOEAPNOA5, RELAPNOA5 B16004_018E
ACSOTHA5 2021 Pop 5-17 Speak Other Language (ACS 5-Yr) MOEOTHA5, RELOTHA5 B16004_019E
ACSOTWA5 2021 Pop 5-17 Speak Oth Language & English Very Well/Well (ACS 5-Yr) MOEOTWA5, RELOTWA5 B16004_020E + B16004_021E
ACSOTNWA5 2021 Pop 5-17 Speak Oth Language & English Not Well (ACS 5-Yr) MOEOTNWA5, RELOTNWA5 B16004_022E
ACSOTNOA5 2021 Pop 5-17 Speak Oth Language & No English (ACS 5-Yr) MOEOTNOA5, RELOTNOA5 B16004_023E
ACSENGA18 2021 Pop 18-64 Speak only English (ACS 5-Yr) MOEENGA18, RELENGA18 B16004_025E
ACSSPA18 2021 Pop 18-64 Speak Spanish (ACS 5-Yr) MOESPA18, RELSPA18 B16004_026E
ACSSPWA18 2021 Pop 18-64 Speak Spanish & English Very Well/Well (ACS 5-Yr) MOESPWA18, RELSPWA18 B16004_027E + B16004_028E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSSPNWA18 2021 Pop 18-64 Speak Spanish & English Not Well (ACS 5-Yr) MOESPNWA18, RELSPNWA18 B16004_029E
ACSSPNOA18 2021 Pop 18-64 Speak Spanish & No English (ACS 5-Yr) MOESPNOA18, RELSPNOA18 B16004_030E
ACSIEA18 2021 Pop 18-64 Speak Other Indo-European Language (ACS 5-Yr) MOEIEA18, RELIEA18 B16004_031E
ACSIEWA18 2021 Pop 18-64 Speak Indo-Eur & English Very Well/Well (ACS 5-Yr) MOEIEWA18, RELIEWA18 B16004_032E + B16004_033E
ACSIENWA18 2021 Pop 18-64 Speak Indo-Eur & English Not Well (ACS 5-Yr) MOEIENWA18, RELIENWA18 B16004_034E
ACSIENOA18 2021 Pop 18-64 Speak Indo-European & No English (ACS 5-Yr) MOEIENOA18, RELIENOA18 B16004_035E
ACSAPIA18 2021 Pop 18-64 Speak Asian-Pacific Isl Language (ACS 5-Yr) MOEAPIA18, RELAPIA18 B16004_036E
ACSAPWA18 2021 Pop 18-64 Speak Asian-PI & English Very Well/Well (ACS 5-Yr) MOEAPWA18, RELAPWA18 B16004_037E + B16004_038E
ACSAPNWA18 2021 Pop 18-64 Speak Asian-PI & English Not Well (ACS 5-Yr) MOEAPNWA18, RELAPNWA18 B16004_039E
ACSAPNOA18 2021 Pop 18-64 Speak Asian-Pacific Isl & No English (ACS 5-Yr) MOEAPNOA18, RELAPNOA18 B16004_040E
ACSOTHA18 2021 Pop 18-64 Speak Other Language (ACS 5-Yr) MOEOTHA18, RELOTHA18 B16004_041E
ACSOTWA18 2021 Pop 18-64 Speak Oth Language & English Very Well/Well (ACS 5-Yr) MOEOTWA18, RELOTWA18 B16004_042E + B16004_043E
ACSOTNWA18 2021 Pop 18-64 Speak Oth Language & English Not Well (ACS 5-Yr) MOEOTNWA18, RELOTNWA18 B16004_044E
ACSOTNOA18 2021 Pop 18-64 Speak Other Language & No English (ACS 5-Yr) MOEOTNOA18, RELOTNOA18 B16004_045E
ACSENGA65 2021 Pop 65+ Speak only English (ACS 5-Yr) MOEENGA65, RELENGA65 B16004_047E
ACSSPA65 2021 Pop 65+ Speak Spanish (ACS 5-Yr) MOESPA65, RELSPA65 B16004_048E
ACSSPWA65 2021 Pop 65+ Speak Spanish & English Very Well/Well (ACS 5-Yr) MOESPWA65, RELSPWA65 B16004_049E + B16004_050E
ACSSPNWA65 2021 Pop 65+ Speak Spanish & English Not Well (ACS 5-Yr) MOESPNWA65, RELSPNWA65 B16004_051E
ACSSPNOA65 2021 Pop 65+ Speak Spanish & No English (ACS 5-Yr) MOESPNOA65, RELSPNOA65 B16004_052E
ACSIEA65 2021 Pop 65+ Speak Other Indo-European Language (ACS 5-Yr) MOEIEA65, RELIEA65 B16004_053E
ACSIEWA65 2021 Pop 65+ Speak Indo-Eur & English Very Well/Well (ACS 5-Yr) MOEIEWA65, RELIEWA65 B16004_054E + B16004_055E
ACSIENWA65 2021 Pop 65+ Speak Indo-Eur & English Not Well (ACS 5-Yr) MOEIENWA65, RELIENWA65 B16004_056E
ACSIENOA65 2021 Pop 65+ Speak Indo-European & No English (ACS 5-Yr) MOEIENOA65, RELIENOA65 B16004_057E
ACSAPIA65 2021 Pop 65+ Speak Asian-Pacific Isl Language (ACS 5-Yr) MOEAPIA65, RELAPIA65 B16004_058E
ACSAPWA65 2021 Pop 65+ Speak Asian-PI & English Very Well/Well (ACS 5-Yr) MOEAPWA65, RELAPWA65 B16004_059E + B16004_060E
ACSAPNWA65 2021 Pop 65+ Speak Asian-PI & English Not Well (ACS 5-Yr) MOEAPNWA65, RELAPNWA65 B16004_061E
ACSAPNOA65 2021 Pop 65+ Speak Asian-Pacific Isl & No English (ACS 5-Yr) MOEAPNOA65, RELAPNOA65 B16004_062E
ACSOTHA65 2021 Pop 65+ Speak Other Language (ACS 5-Yr) MOEOTHA65, RELOTHA65 B16004_063E
ACSOTWA65 2021 Pop 65+ Speak Oth Language & English Very Well/Well (ACS 5-Yr) MOEOTWA65, RELOTWA65 B16004_064E + B16004_065E
ACSOTNWA65 2021 Pop 65+ Speak Oth Language & English Not Well (ACS 5-Yr) MOEOTNWA65, RELOTNWA65 B16004_066E
ACSOTNOA65 2021 Pop 65+ Speak Oth Language & No English (ACS 5-Yr) MOEOTNOA65, RELOTNOA65 B16004_067E

2017-2021 Marital Status (ACS)


ACSMARBASE 2021 Population Age 15+ by Marital Status Base (ACS 5-Yr) MOEMARBASE, RELMARBASE B12001_001E
ACSNEVMARR 2021 Population Age 15+: Never Married (ACS 5-Yr) MOENEVMARR, RELNEVMARR B12001_003E + B12001_012E
ACSMARRIED 2021 Population Age 15+: Married (ACS 5-Yr) MOEMARRIED, RELMARRIED B12001_004E + B12001_013E
ACSWIDOWED 2021 Population Age 15+: Widowed (ACS 5-Yr) MOEWIDOWED, RELWIDOWED B12001_009E + B12001_018E
ACSDIVORCD 2021 Population Age 15+: Divorced (ACS 5-Yr) MOEDIVORCD, RELDIVORCD B12001_010E + B12001_019E

2017-2021 Population by Relationship and Household Type (ACS)


ACSFHHPOP 2021 Population in Family Households (ACS 5-Yr) MOEFHHPOP, RELFHHPOP B11002_002E
ACSFHHMARR 2021 Population in Married-Couple Family Households (ACS 5-Yr) MOEFHHMARR, RELFHHMARR B11002_003E
ACSFHHMCR 2021 Relatives in Married-Couple Family Households (ACS 5-Yr) MOEFHHMCR, RELFHHMCR B11002_004E
ACSFHHMCNR 2021 Nonrelatives in Married-Couple Family Households (ACS 5-Yr) MOEFHHMCNR, RELFHHMCNR B11002_005E
ACSFHMLHHL 2021 Population in Family HHs with Male HHr w/o Spouse (ACS 5-Yr) MOEFHMLHHL, RELFHMLHHL B11002_006E
ACSFHMLHHR 2021 Relatives in Family Households w/Male HHr w/o Spouse (ACS 5-Yr) MOEFHMLHHR, RELFHMLHHR B11002_007E
ACSFHMLHNR 2021 Nonrelatives in Family Households w/Male HHr w/o Spouse (ACS 5-Yr) MOEFHMLHNR, RELFHMLHNR B11002_008E
ACSFHFLHHL 2021 Population in Family HHs with Female HHr w/o Spouse (ACS 5-Yr) MOEFHFLHHL, RELFHFLHHL B11002_009E
ACSFHFLHHR 2021 Relatives in Family Households w/Female HHr w/o Spouse (ACS 5-Yr) MOEFHFLHHR, RELFHFLHHR B11002_010E
ACSFHFHHNR 2021 Nonrelatives in Family Households w/Female HHr w/o Spouse (ACS 5-Yr) MOEFHFHHNR, RELFHFHHNR B11002_011E
ACSNFHHPOP 2021 Population in Nonfamily Households (ACS 5-Yr) MOENFHHPOP, RELNFHHPOP B11002_012E
ACSPOP65 2021 Population Age 65+ (ACS 5-Yr) MOEPOP65, RELPOP65 B09020_001E
ACSP65INHH 2021 Population 65+ in Households (ACS 5-Yr) MOEP65INHH, RELP65INHH B09020_002E
ACSP65FAM 2021 Population 65+ in Family Households (ACS 5-Yr) MOEP65FAM, RELP65FAM B09020_003E
ACSP65HHRF 2021 Population 65+ in Family HHs: Householder (ACS 5-Yr) MOEP65HHRF, RELP65HHRF B09020_004E
ACSP65SPOU 2021 Population 65+ in Family HHs: Spouse (ACS 5-Yr) MOEP65SPOU, RELP65SPOU B09020_007E
ACSP65PAR 2021 Population 65+ in Family HHs: Parent (ACS 5-Yr) MOEP65PAR, RELP65PAR B09020_008E
ACSP65PNLW 2021 Population 65+ in Family HHs: Parent-in-law (ACS 5-Yr) MOEP65PNLW, RELP65PNLW B09020_009E
ACSP65OREL 2021 Population 65+ in Family HHs: Other Relative (ACS 5-Yr) MOEP65OREL, RELP65OREL B09020_010E
ACSP65NRLF 2021 Population 65+ in Family HHs: Nonrelative (ACS 5-Yr) MOEP65NRLF, RELP65NRLF B09020_011E
ACSP65NFAM 2021 Population 65+ in Nonfamily Households (ACS 5-Yr) MOEP65NFAM, RELP65NFAM B09020_012E
ACSP65HHRN 2021 Population 65+ in Nonfamily HHs: Householder (ACS 5-Yr) MOEP65HHRN, RELP65HHRN B09020_013E
ACSP65NRLN 2021 Population 65+ in Nonfamily HHs: Nonrelative (ACS 5-Yr) MOEP65NRLN, RELP65NRLN B09020_020E
ACSP65INGQ 2021 Population 65+ in Group Quarters (ACS 5-Yr) MOEP65INGQ, RELP65INGQ B09020_021E

2017-2021 Females by Age of Children and Employment Status (ACS)


ACSFEMPBAS 2021 Females 20-64 by Employment/Own Children Base (ACS 5-Yr) MOEFEMPBAS, RELFEMPBAS B23003_001E
ACSKDSLT6O 2021 Females 20-64 w/Own Children <6 Only (ACS 5-Yr) MOEKDSLT6O, RELKDSLT6O B23003_003E
ACSLT6FLF 2021 Females 20-64 w/Own Child <6 Only in Labor Force (ACS 5-Yr) MOELT6FLF, RELLT6FLF B23003_004E
ACSLT6FNLF 2021 Females 20-64 w/Own Child <6 Only Not in Labor Force (ACS 5-Yr) MOELT6FNLF, RELLT6FNLF B23003_009E
ACSKIDS 2021 Females 20-64 w/Own Children <6 & 6-17 (ACS 5-Yr) MOEKIDS, RELKIDS B23003_010E
ACSKDSFLF 2021 Females 20-64 w/Own Child <6 & 6-17 in Labor Force (ACS 5-Yr) MOEKDSFLF, RELKDSFLF B23003_011E
ACSKDSFNLF 2021 Females 20-64 w/Own Child <6 & 6-17 Not in Labor Force (ACS 5-Yr) MOEKDSFNLF, RELKDSFNLF B23003_016E
ACSKDS617O 2021 Females 20-64 w/Own Children 6-17 (ACS 5-Yr) MOEKDS617O, RELKDS617O B23003_017E
ACS617FLF 2021 Females 20-64 w/Own Child 6-17 in Labor Force (ACS 5-Yr) MOE617FLF, REL617FLF B23003_018E
ACS617FNLF 2021 Females 20-64 w/Own Child 6-17 Not in Labor Force (ACS 5-Yr) MOE617FNLF, REL617FNLF B23003_023E
ACSNOKIDS 2021 Females 20-64 w/No Own Children <18 (ACS 5-Yr) MOENOKIDS, RELNOKIDS B23003_024E
ACSNKDFLF 2021 Females 20-64 in Labor Force w/No Own Children <18 (ACS 5-Yr) MOENKDFLF, RELNKDFLF B23003_025E
ACSNKDFNLF 2021 Females 20-64 Not in Labor Frc w/No Own Children <18 (ACS 5-Yr) MOENKDFNLF, RELNKDFNLF B23003_030E

2017-2021 Journey to Work (ACS)


ACSWORKERS 2021 Workers Age 16+ (ACS 5-Yr) MOEWORKERS, RELWORKERS B08007_001E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSWNSTCTY 2021 Worked in State and County of Residence (ACS 5-Yr) MOEWNSTCTY, RELWNSTCTY B08007_003E
ACSWOUTCTY 2021 Worked in State but Outside County of Residence (ACS 5-Yr) MOEWOUTCTY, RELWOUTCTY B08007_004E
ACSWOUTST 2021 Worked Outside State of Residence (ACS 5-Yr) MOEWOUTST, RELWOUTST B08007_005E
ACSDRALONE 2021 Workers 16+ Drove Alone to Work (ACS 5-Yr) MOEDRALONE, RELDRALONE B08301_003E
ACSCARPOOL 2021 Workers 16+ Carpooled (ACS 5-Yr) MOECARPOOL, RELCARPOOL B08301_004E
ACSPUBTRAN 2021 Workers 16+ Took Public Transportation (ACS 5-Yr) MOEPUBTRAN, RELPUBTRAN B08301_010E
ACSBUS 2021 Workers 16+ Took a Bus or Trolley Bus (ACS 5-Yr) MOEBUS, RELBUS B08301_011E
ACSSTRTCAR 2021 Workers 16+ Took Light Rail, Streetcar or Trolley (ACS 5-Yr) MOESTRTCAR, RELSTRTCAR B08301_014E
ACSSUBWAY 2021 Workers 16+ Took a Subway or Elevated (ACS 5-Yr) MOESUBWAY, RELSUBWAY B08301_012E
ACSTRAIN 2021 Workers 16+ Took a Long-distance Train or Commuter Rail (ACS 5-Yr) MOETRAIN, RELTRAIN B08301_013E
ACSFERRY 2021 Workers 16+ Took a Ferryboat (ACS 5-Yr) MOEFERRY, RELFERRY B08301_015E
ACSTAXICAB 2021 Workers 16+ Took a Taxicab (ACS 5-Yr) MOETAXICAB, RELTAXICAB B08301_016E
ACSMCYCLE 2021 Workers 16+ Motorcycled (ACS 5-Yr) MOEMCYCLE, RELMCYCLE B08301_017E
ACSBICYCLE 2021 Workers 16+ Bicycled (ACS 5-Yr) MOEBICYCLE, RELBICYCLE B08301_018E
ACSWALKED 2021 Workers 16+ Walked (ACS 5-Yr) MOEWALKED, RELWALKED B08301_019E
ACSOTHTRAN 2021 Workers 16+ Took Other Means of Transportation (ACS 5-Yr) MOEOTHTRAN, RELOTHTRAN B08301_020E
ACSWRKHOME 2021 Workers 16+ Worked at Home (ACS 5-Yr) MOEWRKHOME, RELWRKHOME B08301_021E
ACSTWRKBAS 2021 Workers Age 16+ Commute to Work Base (ACS 5-Yr) MOETWRKBAS, RELTWRKBAS B08303_001E
ACSTWORKU5 2021 Workers 16+ Commute < 5 Minutes (ACS 5-Yr) MOETWORKU5, RELTWORKU5 B08303_002E
ACSTWORK5 2021 Workers 16+ Commute 5-9 Minutes (ACS 5-Yr) MOETWORK5, RELTWORK5 B08303_003E
ACSTWORK10 2021 Workers 16+ Commute 10-14 Minutes (ACS 5-Yr) MOETWORK10, RELTWORK10 B08303_004E
ACSTWORK15 2021 Workers 16+ Commute 15-19 Minutes (ACS 5-Yr) MOETWORK15, RELTWORK15 B08303_005E
ACSTWORK20 2021 Workers 16+ Commute 20-24 Minutes (ACS 5-Yr) MOETWORK20, RELTWORK20 B08303_006E
ACSTWORK25 2021 Workers 16+ Commute 25-29 Minutes (ACS 5-Yr) MOETWORK25, RELTWORK25 B08303_007E
ACSTWORK30 2021 Workers 16+ Commute 30-34 Minutes (ACS 5-Yr) MOETWORK30, RELTWORK30 B08303_008E
ACSTWORK35 2021 Workers 16+ Commute 35-39 Minutes (ACS 5-Yr) MOETWORK35, RELTWORK35 B08303_009E
ACSTWORK40 2021 Workers 16+ Commute 40-44 Minutes (ACS 5-Yr) MOETWORK40, RELTWORK40 B08303_010E
ACSTWORK45 2021 Workers 16+ Commute 45-59 Minutes (ACS 5-Yr) MOETWORK45, RELTWORK45 B08303_011E
ACSTWORK60 2021 Workers 16+ Commute 60-89 Minutes (ACS 5-Yr) MOETWORK60, RELTWORK60 B08303_012E
ACSTWORK90 2021 Workers 16+ Commute 90+ Minutes (ACS 5-Yr) MOETWORK90, RELTWORK90 B08303_013E
ACSAVGTWRK 2021 Average Commute to Work for Workers 16+ (ACS 5-Yr) MOEAVGTWRK, RELAVGTWRK Esri Calculated
ACSAGGTWRK 2021 Aggregate Commute to Work in Minutes (ACS 5-Yr) MOEAGGTWRK, RELAGGTWRK B08135_001E

2017-2021 Labor Force by Industry (ACS)


ACSEMPCIV 2021 Employed Civilian Population Age 16+ (ACS 5-Yr) MOEEMPCIV, RELEMPCIV C24010_001E
ACSINDAGRI 2021 Industry: Agriculture/Fishing/Hunting (ACS 5-Yr) MOEINDAGRI, RELINDAGRI C24030_004E + C24030_031E
ACSINDMIN 2021 Industry: Mining/Oil & Gas Extraction (ACS 5-Yr) MOEINDMIN, RELINDMIN C24030_005E + C24030_032E
ACSINDCONS 2021 Industry: Construction (ACS 5-Yr) MOEINDCONS, RELINDCONS C24030_006E + C24030_033E
ACSINDMANU 2021 Industry: Manufacturing (ACS 5-Yr) MOEINDMANU, RELINDMANU C24030_007E + C24030_034E
ACSINDWHTR 2021 Industry: Wholesale Trade (ACS 5-Yr) MOEINDWHTR, RELINDWHTR C24030_008E + C24030_035E
ACSINDRTTR 2021 Industry: Retail Trade (ACS 5-Yr) MOEINDRTTR, RELINDRTTR C24030_009E + C24030_036E
ACSINDTRAN 2021 Industry: Transportation/Warehousing (ACS 5-Yr) MOEINDTRAN, RELINDTRAN C24030_011E + C24030_038E
ACSINDUTIL 2021 Industry: Utilities (ACS 5-Yr) MOEINDUTIL, RELINDUTIL C24030_012E + C24030_039E
ACSINDINFO 2021 Industry: Information (ACS 5-Yr) MOEINDINFO, RELINDINFO C24030_013E + C24030_040E
ACSINDFIN 2021 Industry: Finance/Insurance (ACS 5-Yr) MOEINDFIN, RELINDFIN C24030_015E + C24030_042E
ACSINDRE 2021 Industry: Real Estate/Rental/Leasing (ACS 5-Yr) MOEINDRE, RELINDRE C24030_016E + C24030_043E
ACSINDTECH 2021 Industry: Professional/Scientific/Technical Services (ACS 5-Yr) MOEINDTECH, RELINDTECH C24030_018E + C24030_045E
ACSINDMGMT 2021 Industry: Management of Companies and Enterprises (ACS 5-Yr) MOEINDMGMT, RELINDMGMT C24030_019E + C24030_046E
ACSINDADMN 2021 Industry: Administrative/Support/Waste Management Services (ACS 5-Yr) MOEINDADMN, RELINDADMN C24030_020E + C24030_047E
ACSINDEDUC 2021 Industry: Educational Services (ACS 5-Yr) MOEINDEDUC, RELINDEDUC C24030_022E + C24030_049E
ACSINDHLTH 2021 Industry: Health Care/Social Assistance (ACS 5-Yr) MOEINDHLTH, RELINDHLTH C24030_023E + C24030_050E
ACSINDARTS 2021 Industry: Arts/Entertainment/Recreation (ACS 5-Yr) MOEINDARTS, RELINDARTS C24030_025E + C24030_052E
ACSINDFOOD 2021 Industry: Accommodation/Food Services (ACS 5-Yr) MOEINDFOOD, RELINDFOOD C24030_026E + C24030_053E
ACSINDOTSV 2021 Industry: Other Services (excluding Public Administration) (ACS 5-Yr) MOEINDOTSV, RELINDOTSV C24030_027E + C24030_054E
ACSINDPUBL 2021 Industry: Public Administration (ACS 5-Yr) MOEINDPUBL, RELINDPUBL C24030_028E + C24030_055E

2017-2021 Labor Force by Occupation (ACS)


ACSOCCMGMT 2021 Occupation: Management (ACS 5-Yr) MOEOCCMGMT, RELOCCMGMT C24010_005E + C24010_041E
ACSOCCBUS 2021 Occupation: Business/Financial (ACS 5-Yr) MOEOCCBUS, RELOCCBUS C24010_006E + C24010_042E
ACSOCCCOMP 2021 Occupation: Computer and Mathematical (ACS 5-Yr) MOEOCCCOMP, RELOCCCOMP C24010_008E + C24010_044E
ACSOCCARCH 2021 Occupation: Architecture/Engineering (ACS 5-Yr) MOEOCCARCH, RELOCCARCH C24010_009E + C24010_045E
ACSOCCSSCI 2021 Occupation: Life/Physical/Social Science (ACS 5-Yr) MOEOCCSSCI, RELOCCSSCI C24010_010E + C24010_046E
ACSOCCSSRV 2021 Occupation: Community/Social Services (ACS 5-Yr) MOEOCCSSRV, RELOCCSSRV C24010_012E + C24010_048E
ACSOCCLEGL 2021 Occupation: Legal (ACS 5-Yr) MOEOCCLEGL, RELOCCLEGL C24010_013E + C24010_049E
ACSOCCEDUC 2021 Occupation: Education/Training/Library (ACS 5-Yr) MOEOCCEDUC, RELOCCEDUC C24010_014E + C24010_050E
ACSOCCENT 2021 Occupation: Arts/Entertainment/Sports/Media (ACS 5-Yr) MOEOCCENT, RELOCCENT C24010_015E + C24010_051E
ACSOCCHTCH 2021 Occupation: Healthcare Practitioner/Technologists/Technicians (ACS 5-Yr) MOEOCCHTCH, RELOCCHTCH C24010_016E + C24010_052E
ACSOCCHLTH 2021 Occupation: Healthcare Support (ACS 5-Yr) MOEOCCHLTH, RELOCCHLTH C24010_020E + C24010_056E
ACSOCCPROT 2021 Occupation: Protective Service (ACS 5-Yr) MOEOCCPROT, RELOCCPROT C24010_021E + C24010_057E
ACSOCCFOOD 2021 Occupation: Food Preparation/Serving Related (ACS 5-Yr) MOEOCCFOOD, RELOCCFOOD C24010_024E + C24010_060E
ACSOCCBLDG 2021 Occupation: Building/Grounds Cleaning/Maintenance (ACS 5-Yr) MOEOCCBLDG, RELOCCBLDG C24010_025E + C24010_061E
ACSOCCPERS 2021 Occupation: Personal Care/Service (ACS 5-Yr) MOEOCCPERS, RELOCCPERS C24010_026E + C24010_062E
ACSOCCSALE 2021 Occupation: Sales/Related (ACS 5-Yr) MOEOCCSALE, RELOCCSALE C24010_028E + C24010_064E
ACSOCCADMN 2021 Occupation: Office/Administrative Support (ACS 5-Yr) MOEOCCADMN, RELOCCADMN C24010_029E + C24010_065E
ACSOCCFISH 2021 Occupation: Farming/Fishing/Forestry (ACS 5-Yr) MOEOCCFISH, RELOCCFISH C24010_031E + C24010_067E
ACSOCCCONS 2021 Occupation: Construction/Extraction (ACS 5-Yr) MOEOCCCONS, RELOCCCONS C24010_032E + C24010_068E
ACSOCCREPR 2021 Occupation: Installation/Maintenance/Repair (ACS 5-Yr) MOEOCCREPR, RELOCCREPR C24010_033E + C24010_069E
ACSOCCPROD 2021 Occupation: Production (ACS 5-Yr) MOEOCCPROD, RELOCCPROD C24010_035E + C24010_071E
C24010_036E + C24010_037E +
ACSOCCTRAN 2021 Occupation: Transport/Material Moving (ACS 5-Yr) MOEOCCTRAN, RELOCCTRAN C24010_072E + C24010_073E

2017-2021 Class of Worker (ACS)


ACSCIVEMP 2021 Civilian Employed Population Age 16+ (ACS 5-Yr) MOECIVEMP, RELCIVEMP B24080_001E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSMCIVEMP 2021 Civilian Employed Male Population Age 16+ (ACS 5-Yr) MOEMCIVEMP, RELMCIVEMP B24080_002E
ACSMEPRIVP 2021 Civilian Male 16+: Private For-Profit Co Employee (ACS 5-Yr) MOEMEPRIVP, RELMEPRIVP B24080_004E
ACSMSELFI 2021 Civilian Male 16+: Private For-Profit Self-Emp Inc Bus (ACS 5-Yr) MOEMSELFI, RELMSELFI B24080_005E
ACSMPRIVNP 2021 Civilian Male 16+: Private Not-For-Profit Worker (ACS 5-Yr) MOEMPRIVNP, RELMPRIVNP B24080_006E
ACSMLOCGOV 2021 Civilian Male 16+: Local Government Worker (ACS 5-Yr) MOEMLOCGOV, RELMLOCGOV B24080_007E
ACSMSTGOV 2021 Civilian Male 16+: State Government Worker (ACS 5-Yr) MOEMSTGOV, RELMSTGOV B24080_008E
ACSMFEDGOV 2021 Civilian Male 16+: Federal Government Worker (ACS 5-Yr) MOEMFEDGOV, RELMFEDGOV B24080_009E
ACSMSELFNI 2021 Civilian Male 16+: Self-Employed/Not Inc Business (ACS 5-Yr) MOEMSELFNI, RELMSELFNI B24080_010E
ACSMUNPDFM 2021 Civilian Male 16+: Unpaid Family Worker (ACS 5-Yr) MOEMUNPDFM, RELMUNPDFM B24080_011E
ACSFCIVEMP 2021 Civilian Employed Female Population Age 16+ (ACS 5-Yr) MOEFCIVEMP, RELFCIVEMP B24080_012E
ACSFEPRIVP 2021 Civilian Female 16+: Private For-Profit Co Employee (ACS 5-Yr) MOEFEPRIVP, RELFEPRIVP B24080_014E
ACSFSELFI 2021 Civilian Female 16+: Private For-Profit Self-Emp Inc Bus (ACS 5-Yr) MOEFSELFI, RELFSELFI B24080_015E
ACSFPRIVNP 2021 Civilian Female 16+: Private Not-For-Profit Worker (ACS 5-Yr) MOEFPRIVNP, RELFPRIVNP B24080_016E
ACSFLOCGOV 2021 Civilian Female 16+: Local Government Worker (ACS 5-Yr) MOEFLOCGOV, RELFLOCGOV B24080_017E
ACSFSTGOV 2021 Civilian Female 16+: State Government Worker (ACS 5-Yr) MOEFSTGOV, RELFSTGOV B24080_018E
ACSFFEDGOV 2021 Civilian Female 16+: Federal Government Worker (ACS 5-Yr) MOEFFEDGOV, RELFFEDGOV B24080_019E
ACSFSELFNI 2021 Civilian Female 16+: Self-Employed/Not Inc Business (ACS 5-Yr) MOEFSELFNI, RELFSELFNI B24080_020E
ACSFUNPDFM 2021 Civilian Female 16+: Unpaid Family Worker (ACS 5-Yr) MOEFUNPDFM, RELFUNPDFM B24080_021E

2017-2021 Veteran Status and Military Service (ACS)


ACSCIVPOP 2021 Civilian Population Age 18+ (ACS 5-Yr) MOECIVPOP, RELCIVPOP B21001_001E
ACSVET 2021 Civilian Population 18+: Veteran (ACS 5-Yr) MOEVET, RELVET B21001_002E
ACSNONVET 2021 Civilian Population 18+: Nonveteran (ACS 5-Yr) MOENONVET, RELNONVET B21001_003E
ACSMCIVPOP 2021 Civilian Male Population 18+ (ACS 5-Yr) MOEMCIVPOP, RELMCIVPOP B21001_004E
ACSMVET 2021 Civilian Male Population 18+: Veteran (ACS 5-Yr) MOEMVET, RELMVET B21001_005E
ACSMNONVET 2021 Civilian Male Population 18+: Nonveteran (ACS 5-Yr) MOEMNONVET, RELMNONVET B21001_006E
ACSFCIVPOP 2021 Civilian Female Population 18+ (ACS 5-Yr) MOEFCIVPOP, RELFCIVPOP B21001_022E
ACSFVET 2021 Civilian Female Population 18+: Veteran (ACS 5-Yr) MOEFVET, RELFVET B21001_023E
ACSFNONVET 2021 Civilian Female Population 18+: Nonveteran (ACS 5-Yr) MOEFNONVET, RELFNONVET B21001_024E
ACSVETG2 2021 In Gulf War (9/2001 or Later) not Vietnam (ACS 5-Yr) MOEVETG2, RELVETG2 B21002_002E
ACSVETG1G2 2021 In Gulf War (8/1990-8/2001&Later) not Vietnam (ACS 5-Yr) MOEVETG1G2, RELVETG1G2 B21002_003E
ACSVTG1G2V 2021 In Gulf War (8/1990-8/2001&Later) & Vietnam (ACS 5-Yr) MOEVTG1G2V, RELVTG1G2V B21002_004E
ACSVETG1 2021 In Gulf War (8/1990-8/2001) not Vietnam (ACS 5-Yr) MOEVETG1, RELVETG1 B21002_005E
ACSVETG1V 2021 In Gulf War (8/1990-8/2001) & Vietnam (ACS 5-Yr) MOEVETG1V, RELVETG1V B21002_006E
ACSVETV 2021 In Vietnam not Korean War & not WW2 (ACS 5-Yr) MOEVETV, RELVETV B21002_007E
ACSVETVK 2021 In Vietnam & Korean War not WW2 (ACS 5-Yr) MOEVETVK, RELVETVK B21002_008E
ACSVTVKWW2 2021 In Vietnam & Korean War & WW2 (ACS 5-Yr) MOEVTVKWW2, RELVTVKWW2 B21002_009E
ACSVETK 2021 In Korean War not Vietnam & not WW2 (ACS 5-Yr) MOEVETK, RELVETK B21002_010E
ACSVETKWW2 2021 In Korean War & WW2 not Vietnam (ACS 5-Yr) MOEVETKWW2, RELVETKWW2 B21002_011E
ACSVETWW2 2021 In WW2 not Korean War & not Vietnam (ACS 5-Yr) MOEVETWW2, RELVETWW2 B21002_012E
ACSBTWGV 2021 Served between Gulf War & Vietnam Only (ACS 5-Yr) MOEBTWGV, RELBTWGV B21002_013E
ACSBTWVK 2021 Served between Vietnam & Korean War Only (ACS 5-Yr) MOEBTWVK, RELBTWVK B21002_014E
ACSBTWKWW2 2021 Served between Korean War & WW2 Only (ACS 5-Yr) MOEBTWKWW2, RELBTWKWW2 B21002_015E
ACSPREWW2 2021 Served Pre-WW2 Only (ACS 5-Yr) MOEPREWW2, RELPREWW2 B21002_016E

2017-2021 Health Insurance Coverage (ACS)


ACSCIVNINS 2021 Civilian Noninstitutionalized Population (ACS 5-Yr) MOECIVNINS, RELCIVNINS B27010_001E
ACSCIVNI0 2021 Civilian Noninstitutionalized Pop <19 (ACS 5-Yr) MOECIVNI0, RELCIVNI0 B27010_002E
ACS0ONEHI 2021 Population <19: One Type of Health Insurance (ACS 5-Yr) MOE0ONEHI, REL0ONEHI B27010_003E
ACS0EMPHI 2021 Population <19: Employer-Based Health Ins Only (ACS 5-Yr) MOE0EMPHI, REL0EMPHI B27010_004E
ACS0DIRHI 2021 Population <19: Direct-Purchase Health Ins Only (ACS 5-Yr) MOE0DIRHI, REL0DIRHI B27010_005E
ACS0MEDCR 2021 Population <19: Medicare Coverage Only (ACS 5-Yr) MOE0MEDCR, REL0MEDCR B27010_006E
ACS0MEDCD 2021 Population <19: Medicaid Coverage Only (ACS 5-Yr) MOE0MEDCD, REL0MEDCD B27010_007E
ACS0TRICR 2021 Population <19: TRICARE/Military Health Only (ACS 5-Yr) MOE0TRICR, REL0TRICR B27010_008E
ACS0VAHCR 2021 Population <19: VA Health Care Only (ACS 5-Yr) MOE0VAHCR, REL0VAHCR B27010_009E
ACS0TWOHI 2021 Population <19: 2+ Types of Health Insurance (ACS 5-Yr) MOE0TWOHI, REL0TWOHI B27010_010E
ACS0NOHI 2021 Population <19: No Health Insurance Coverage (ACS 5-Yr) MOE0NOHI, REL0NOHI B27010_017E
ACSCIVNI19 2021 Civilian Noninstitutionalized Pop 19-34 (ACS 5-Yr) MOECIVNI19, RELCIVNI19 B27010_018E
ACS19ONEHI 2021 Population 19-34: One Type of Health Insurance (ACS 5-Yr) MOE19ONEHI, REL19ONEHI B27010_019E
ACS19EMPHI 2021 Population 19-34: Employer-Based Health Ins Only (ACS 5-Yr) MOE19EMPHI, REL19EMPHI B27010_020E
ACS19DIRHI 2021 Population 19-34: Direct-Purchase Health Ins Only (ACS 5-Yr) MOE19DIRHI, REL19DIRHI B27010_021E
ACS19MEDCR 2021 Population 19-34: Medicare Coverage Only (ACS 5-Yr) MOE19MEDCR, REL19MEDCR B27010_022E
ACS19MEDCD 2021 Population 19-34: Medicaid Coverage Only (ACS 5-Yr) MOE19MEDCD, REL19MEDCD B27010_023E
ACS19TRICR 2021 Population 19-34: TRICARE/Military Health Only (ACS 5-Yr) MOE19TRICR, REL19TRICR B27010_024E
ACS19VAHCR 2021 Population 19-34: VA Health Care Only (ACS 5-Yr) MOE19VAHCR, REL19VAHCR B27010_025E
ACS19TWOHI 2021 Population 19-34: 2+ Types of Health Insurance (ACS 5-Yr) MOE19TWOHI, REL19TWOHI B27010_026E
ACS19NOHI 2021 Population 19-34: No Health Insurance Coverage (ACS 5-Yr) MOE19NOHI, REL19NOHI B27010_033E
ACSCIVNI35 2021 Civilian Noninstitutionalized Pop 35-64 (ACS 5-Yr) MOECIVNI35, RELCIVNI35 B27010_034E
ACS35ONEHI 2021 Population 35-64: One Type of Health Insurance (ACS 5-Yr) MOE35ONEHI, REL35ONEHI B27010_035E
ACS35EMPHI 2021 Population 35-64: Employer-Based Health Ins Only (ACS 5-Yr) MOE35EMPHI, REL35EMPHI B27010_036E
ACS35DIRHI 2021 Population 35-64: Direct-Purchase Health Ins Only (ACS 5-Yr) MOE35DIRHI, REL35DIRHI B27010_037E
ACS35MEDCR 2021 Population 35-64: Medicare Coverage Only (ACS 5-Yr) MOE35MEDCR, REL35MEDCR B27010_038E
ACS35MEDCD 2021 Population 35-64: Medicaid Coverage Only (ACS 5-Yr) MOE35MEDCD, REL35MEDCD B27010_039E
ACS35TRICR 2021 Population 35-64: TRICARE/Military Health Only (ACS 5-Yr) MOE35TRICR, REL35TRICR B27010_040E
ACS35VAHCR 2021 Population 35-64: VA Health Care Only (ACS 5-Yr) MOE35VAHCR, REL35VAHCR B27010_041E
ACS35TWOHI 2021 Population 35-64: 2+ Types of Health Insurance (ACS 5-Yr) MOE35TWOHI, REL35TWOHI B27010_042E
ACS35NOHI 2021 Population 35-64: No Health Insurance Coverage (ACS 5-Yr) MOE35NOHI, REL35NOHI B27010_050E
ACSCIVNI65 2021 Civilian Noninstitutionalized Pop Age 65+ (ACS 5-Yr) MOECIVNI65, RELCIVNI65 B27010_051E
ACS65ONEHI 2021 Population 65+: One Type of Health Insurance (ACS 5-Yr) MOE65ONEHI, REL65ONEHI B27010_052E
ACS65EMPHI 2021 Population 65+: Employer-Based Health Ins Only (ACS 5-Yr) MOE65EMPHI, REL65EMPHI B27010_053E
ACS65DIRHI 2021 Population 65+: Direct-Purchase Health Ins Only (ACS 5-Yr) MOE65DIRHI, REL65DIRHI B27010_054E
ACS65MEDCR 2021 Population 65+: Medicare Coverage Only (ACS 5-Yr) MOE65MEDCR, REL65MEDCR B27010_055E
ACS65TRICR 2021 Population 65+: TRICARE/Military Health Only (ACS 5-Yr) MOE65TRICR, REL65TRICR B27010_056E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACS65VAHCR 2021 Population 65+: VA Health Care Only (ACS 5-Yr) MOE65VAHCR, REL65VAHCR B27010_057E
ACS65TWOHI 2021 Population 65+: 2+ Types of Health Insurance (ACS 5-Yr) MOE65TWOHI, REL65TWOHI B27010_058E
ACS65NOHI 2021 Population 65+: No Health Insurance Coverage (ACS 5-Yr) MOE65HI2EP, REL65HI2EP B27010_059E
ACS65HI2EP 2021 Population 65+: Employer-Based & Direct-Purchase Hlth (ACS 5-Yr) MOE65HI2EM, REL65HI2EM B27010_060E
ACS65HI2EM 2021 Population 65+: Employer-Based Hlth & Medicare (ACS 5-Yr) MOE65HI2PM, REL65HI2PM B27010_061E
ACS65HI2PM 2021 Population 65+: Direct-Purchase Hlth & Medicare (ACS 5-Yr) MOE65HI2MM, REL65HI2MM B27010_062E
ACS65HI2MM 2021 Population 65+: Medicare & Medicaid Coverage (ACS 5-Yr) MOE65HI2PR, REL65HI2PR B27010_063E
ACS65HI2PR 2021 Population 65+: Other Private Health Ins Combos (ACS 5-Yr) MOE65HI2PB, REL65HI2PB B27010_064E
ACS65HI2PB 2021 Population 65+: Other Public Health Ins Combos (ACS 5-Yr) MOE65HI2OC, REL65HI2OC B27010_065E
ACS65HI2OC 2021 Population 65+: Other Health Ins Combinations (ACS 5-Yr) MOE65NOHI, REL65NOHI B27010_066E

2017-2021 Computer and Internet Service (ACS)


ACSHPOP 2021 Population in Households (ACS 5-Yr) MOEHPOP, RELHPOP B28005_001E
ACSHPOPU18 2021 Population <18 in Households (ACS 5-Yr) MOEHPOPU18, RELHPOPU18 B28005_002E
ACSU18PC 2021 Pop <18 in HHs: have a Computer (ACS 5-Yr) MOEU18PC, RELU18PC B28005_003E
ACSU18NOPC 2021 Pop <18 in HHs: have No Computer (ACS 5-Yr) MOEU18NOPC, RELU18NOPC B28005_007E
ACSHPOP18 2021 Population 18-64 in Households (ACS 5-Yr) MOEHPOP18, RELHPOP18 B28005_008E
ACS18PC 2021 Pop 18-64 in HHs: have a Computer (ACS 5-Yr) MOE18PC, REL18PC B28005_009E
ACS18NOPC 2021 Pop 18-64 in HHs: have No Computer (ACS 5-Yr) MOE18NOPC, REL18NOPC B28005_013E
ACS65PC 2021 Pop 65+ in HHs: have a Computer (ACS 5-Yr) MOE65PC, REL65PC B28005_015E
ACS65NOPC 2021 Pop 65+ in HHs: have No Computer (ACS 5-Yr) MOE65NOPC, REL65NOPC B28005_019E
ACSPOPHH3P 2021 Household Population 3+ (ACS 5-Yr) MOEPOPHH3P, RELPOPHH3P B28012_002E
ACSPHHINSC 2021 Household Pop 3+ Enrolled in School (ACS 5-Yr) MOEPHHINSC, RELPHHINSC B28012_003E
ACSGRDKC 2021 Household Pop 3+ in Pre-K to 4th Grade (ACS 5-Yr) MOEGRDKC, RELGRDKC B28012_004E
ACSGRDKWC 2021 Household Pop 3+ in Pre-K to 4th Grade w/Computer & Internet (ACS 5-Yr) MOEGRDKWC, RELGRDKWC B28012_005E
ACSGRDKWOC 2021 Household Pop 3+ in Pre-K to 4th Grade w/o Computer or w/o Internet (ACS 5-Yr) MOEGRDKWOC, RELGRDKWOC B28012_006E
ACSGRD5C 2021 Household Pop 3+ in 5th to 8th Grade (ACS 5-Yr) MOEGRD5C, RELGRD5C B28012_007E
ACSGRD5WC 2021 Household Pop 3+ in 5th to 8th Grade w/Computer & Internet (ACS 5-Yr) MOEGRD5WC, RELGRD5WC B28012_008E
ACSGRD5WOC 2021 Household Pop 3+ in 5th to 8th Grade w/o Computer or w/o Internet (ACS 5-Yr) MOEGRD5WOC, RELGRD5WOC B28012_009E
ACSGRD9C 2021 Household Pop 3+ in 9th to 12th Grade (ACS 5-Yr) MOEGRD9C, RELGRD9C B28012_010E
ACSGRD9WC 2021 Household Pop 3+ in 9th to 12th Grade w/Computer & Internet (ACS 5-Yr) MOEGRD9WC, RELGRD9WC B28012_011E
ACSGRD9WOC 2021 Household Pop 3+ in 9th to 12th Grade w/o Computer or w/o Internet (ACS 5-Yr) MOEGRD9WOC, RELGRD9WOC B28012_012E
ACSGRDUC 2021 Household Pop 3+ in Undergrad or Higher (ACS 5-Yr) MOEGRDUC, RELGRDUC B28012_013E
ACSGRDUWC 2021 Household Pop 3+ in Undergrad or Higher w/Computer & Internet (ACS 5-Yr) MOEGRDUWC, RELGRDUWC B28012_014E
ACSGRDUWOC 2021 Household Pop 3+ in Undergrad or Higher w/o Computer or w/o Internet (ACS 5-Yr) MOEGRDUWOC, RELGRDUWOC B28012_015E
ACSPHHNISC 2021 Household Pop 3+ Not in School (ACS 5-Yr) MOEPHHNISC, RELPHHNISC B28012_016E
ACSNISCWC 2021 Household Pop 3+ Not in School w/Computer & Internet (ACS 5-Yr) MOENISCWC, RELNISCWC B28012_017E
ACSNISCWOC 2021 Household Pop 3+ Not in School w/o Computer or w/o Internet (ACS 5-Yr) MOENISCWOC, RELNISCWOC B28012_018E
ACSPH2U 2021 Household Pop 2 and Under (ACS 5-Yr) MOEPH2U, RELPH2U B28012_019E
ACSPH2UWC 2021 Household Pop 2 and Under w/Computer & Internet (ACS 5-Yr) MOEPH2UWC, RELPH2UWC B28012_020E
ACSPH2UWOC 2021 Household Pop 2 and Under w/o Computer or w/o Internet (ACS 5-Yr) MOEPH2UWOC, RELPH2UWOC B28012_021E
ACSNETSUB 2021 HHs with an Internet Subscription (ACS 5-Yr) MOENETSUB, RELNETSUB B28011_002E
ACSNETDIAL 2021 HHs with Internet: Dial-Up Alone Subscription (ACS 5-Yr) MOENETDIAL, RELNETDIAL B28011_003E
ACSNETBBND 2021 HHs with Internet: Broadband Subscription (ACS 5-Yr) MOENETBBND, RELNETBBND B28011_004E
ACSNETSAT 2021 HHs with Internet: Satellite Service Subscription (ACS 5-Yr) MOENETSAT, RELNETSAT B28011_005E
ACSNETOTH 2021 HHs with Internet: Other Service Subscription (ACS 5-Yr) MOENETOTH, RELNETOTH B28011_006E
ACSNETNSUB 2021 HHs with Internet Access: No Subscription (ACS 5-Yr) MOENETNSUB, RELNETNSUB B28011_007E
ACSNONET 2021 HHs with No Internet Access (ACS 5-Yr) MOENONET, RELNONET B28011_008E

2017-2021 Households by Type and Size and Age (ACS)


ACSFAMHH 2021 Family Households (ACS 5-Yr) MOEFAMHH, RELFAMHH B11016_002E
ACSFM2PERS 2021 Family Households with 2 People (ACS 5-Yr) MOEFM2PERS, RELFM2PERS B11016_003E
ACSFM3PERS 2021 Family Households with 3 People (ACS 5-Yr) MOEFM3PERS, RELFM3PERS B11016_004E
ACSFM4PERS 2021 Family Households with 4 People (ACS 5-Yr) MOEFM4PERS, RELFM4PERS B11016_005E
ACSFM5PERS 2021 Family Households with 5 People (ACS 5-Yr) MOEFM5PERS, RELFM5PERS B11016_006E
ACSFM6PERS 2021 Family Households with 6 People (ACS 5-Yr) MOEFM6PERS, RELFM6PERS B11016_007E
ACSFM7PERS 2021 Family Households with 7+ People (ACS 5-Yr) MOEFM7PERS, RELFM7PERS B11016_008E
ACSNFAMHH 2021 Nonfamily Households (ACS 5-Yr) MOENFAMHH, RELNFAMHH B11016_009E
ACSNF1PERS 2021 Nonfamily Households with 1 Person (ACS 5-Yr) MOENF1PERS, RELNF1PERS B11016_010E
ACSNF2PERS 2021 Nonfamily Households with 2 People (ACS 5-Yr) MOENF2PERS, RELNF2PERS B11016_011E
ACSNF3PERS 2021 Nonfamily Households with 3 People (ACS 5-Yr) MOENF3PERS, RELNF3PERS B11016_012E
ACSNF4PERS 2021 Nonfamily Households with 4 People (ACS 5-Yr) MOENF4PERS, RELNF4PERS B11016_013E
ACSNF5PERS 2021 Nonfamily Households with 5 People (ACS 5-Yr) MOENF5PERS, RELNF5PERS B11016_014E
ACSNF6PERS 2021 Nonfamily Households with 6 People (ACS 5-Yr) MOENF6PERS, RELNF6PERS B11016_015E
ACSNF7PERS 2021 Nonfamily Households with 7+ People (ACS 5-Yr) MOENF7PERS, RELNF7PERS B11016_016E
ACSHHU18 2021 Households with Population Age <18 (ACS 5-Yr) MOEHHU18, RELHHU18 B11005_002E
ACSFAMU18 2021 HHs w/Pop <18: Family (ACS 5-Yr) MOEFAMU18, RELFAMU18 B11005_003E
ACSMCU18 2021 HHs w/Pop <18: Married-couple Family (ACS 5-Yr) MOEMCU18, RELMCU18 B11005_004E
ACSOFMU18 2021 HHs w/Pop <18: Oth Family w/Male Householder (ACS 5-Yr) MOEOFMU18, RELOFMU18 B11005_006E
ACSOFFU18 2021 HHs w/Pop <18: Oth Family w/Female Householder (ACS 5-Yr) MOEOFFU18, RELOFFU18 B11005_007E
ACSNFU18 2021 HHs w/Pop <18: Nonfamily (ACS 5-Yr) MOENFU18, RELNFU18 B11005_008E
ACSHHNOU18 2021 Households w/No Population Age <18 (ACS 5-Yr) MOEHHNOU18, RELHHNOU18 B11005_011E
ACSMCNOU18 2021 HHs w/No Pop <18: Married-couple Family (ACS 5-Yr) MOEMCNOU18, RELMCNOU18 B11005_013E
ACSOFNOU18 2021 HHs w/No Pop <18: Other Family (ACS 5-Yr) MOEOFNOU18, RELOFNOU18 B11005_014E
ACSNFNOU18 2021 HHs w/No Pop <18: Nonfamily (ACS 5-Yr) MOENFNOU18, RELNFNOU18 B11005_017E
ACSHHP65 2021 Households w/Population Age 65+ (ACS 5-Yr) MOEHHP65, RELHHP65 B11007_002E
ACSNF1P65 2021 Households w/Pop 65+: 1 Person (ACS 5-Yr) MOENF1P65, RELNF1P65 B11007_003E
ACSFAMP65 2021 HHs w/Pop 65+: 2+ Person Family (ACS 5-Yr) MOEFAMP65, RELFAMP65 B11007_005E
ACSNF2P65 2021 HHs w/Pop 65+: 2+ Person Nonfamily (ACS 5-Yr) MOENF2P65, RELNF2P65 B11007_006E
ACSHHNO65 2021 Households w/No Population Age 65+ (ACS 5-Yr) MOEHHNO65, RELHHNO65 B11007_007E
ACSNF1NO65 2021 Households w/No Pop 65+: 1 Person (ACS 5-Yr) MOENF1NO65, RELNF1NO65 B11007_008E
ACSFAMNO65 2021 Households w/No Pop 65+: 2+ Person Family (ACS 5-Yr) MOEFAMNO65, RELFAMNO65 B11007_010E
ACSNF2NO65 2021 Households w/No Pop 65+: 2+ Person Nonfamily (ACS 5-Yr) MOENF2NO65, RELNF2NO65 B11007_011E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSOW50RM 2021 Owner HHs with 0.50 or Less Occupants per Room (ACS 5-Yr) MOEOW50RM, RELOW50RM B25014_003E
ACSOW51RM 2021 Owner HHs with 0.51-1.00 Occupants per Room (ACS 5-Yr) MOEOW51RM, RELOW51RM B25014_004E
ACSOW101RM 2021 Owner HHs with 1.01-1.50 Occupants per Room (ACS 5-Yr) MOEOW101RM, RELOW101RM B25014_005E
ACSOW151RM 2021 Owner HHs with 1.51-2.00 Occupants per Room (ACS 5-Yr) MOEOW151RM, RELOW151RM B25014_006E
ACSOW201RM 2021 Owner HHs with 2.01 or More Occupants per Room (ACS 5-Yr) MOEOW201RM, RELOW201RM B25014_007E
ACSRT50RM 2021 Renter HHs with 0.50 or Less Occupants per Room (ACS 5-yr) MOERT50RM, RELRT50RM B25014_009E
ACSRT51RM 2021 Renter HHs with 0.51-1.00 Occupants per Room (ACS 5-Yr) MOERT51RM, RELRT51RM B25014_010E
ACSRT101RM 2021 Renter HHs with 1.01-1.50 Occupants per Room (ACS 5-Yr) MOERT101RM, RELRT101RM B25014_011E
ACSRT151RM 2021 Renter HHs with 1.51-2.00 Occupants per Room (ACS 5-Yr) MOERT151RM, RELRT151RM B25014_012E
ACSRT201RM 2021 Renter HHs with 2.01 or More Occupants per Room (ACS 5-Yr) MOERT201RM, RELRT201RM B25014_013E

2017-2021 Income (ACS)


ACSHINC0 2021 Households by Income: < $10,000 (ACS 5-Yr) MOEHINC0, RELHINC0 B19001_002E
ACSHINC10 2021 Households by Income: $10,000-$14,999 (ACS 5-Yr) MOEHINC10, RELHINC10 B19001_003E
ACSHINC15 2021 Households by Income: $15,000-$19,999 (ACS 5-Yr) MOEHINC15, RELHINC15 B19001_004E
ACSHINC20 2021 Households by Income: $20,000-$24,999 (ACS 5-Yr) MOEHINC20, RELHINC20 B19001_005E
ACSHINC25 2021 Households by Income: $25,000-$29,999 (ACS 5-Yr) MOEHINC25, RELHINC25 B19001_006E
ACSHINC30 2021 Households by Income: $30,000-$34,999 (ACS 5-Yr) MOEHINC30, RELHINC30 B19001_007E
ACSHINC35 2021 Households by Income: $35,000-$39,999 (ACS 5-Yr) MOEHINC35, RELHINC35 B19001_008E
ACSHINC40 2021 Households by Income: $40,000-$44,999 (ACS 5-Yr) MOEHINC40, RELHINC40 B19001_009E
ACSHINC45 2021 Households by Income: $45,000-$49,999 (ACS 5-Yr) MOEHINC45, RELHINC45 B19001_010E
ACSHINC50 2021 Households by Income: $50,000-$59,999 (ACS 5-Yr) MOEHINC50, RELHINC50 B19001_011E
ACSHINC60 2021 Households by Income: $60,000-$74,999 (ACS 5-Yr) MOEHINC60, RELHINC60 B19001_012E
ACSHINC75 2021 Households by Income: $75,000-$99,999 (ACS 5-Yr) MOEHINC75, RELHINC75 B19001_013E
ACSHINC100 2021 Households by Income: $100,000-$124,999 (ACS 5-Yr) MOEHINC100, RELHINC100 B19001_014E
ACSHINC125 2021 Households by Income: $125,000-$149,999 (ACS 5-Yr) MOEHINC125, RELHINC125 B19001_015E
ACSHINC150 2021 Households by Income: $150,000-$199,999 (ACS 5-Yr) MOEHINC150, RELHINC150 B19001_016E
ACSHINC200 2021 Households by Income: $200,000+ (ACS 5-Yr) MOEHINC200, RELHINC200 B19001_017E
ACSMEDHINC 2021 Median Household Income (ACS 5-Yr) MOEMEDHINC, RELMEDHINC B19013_001E
ACSAVGHINC 2021 Average Household Income (ACS 5-Yr) MOEAVGHINC, RELAVGHINC Esri Calculated
ACSAGGHINC 2021 Aggregate Household Income (ACS 5-Yr) MOEAGGHINC, RELAGGHINC B19025_001E
ACSSSINC 2021 Households with Social Security Income (ACS 5-Yr) MOESSINC, RELSSINC B19055_002E
ACSNOSSINC 2021 HHs with No Social Security Income (ACS 5-Yr) MOENOSSINC, RELNOSSINC B19055_003E
ACSRETINC 2021 Households with Retirement Income (ACS 5-Yr) MOERETINC, RELRETINC B19059_002E
ACSNRETINC 2021 HHs with No Retirement Income (ACS 5-Yr) MOENRETINC, RELNRETINC B19059_003E
ACSPUBAI 2021 Households with Public Assistance Income (ACS 5-Yr) MOEPUBAI, RELPUBAI B19057_002E
ACSNOPUBAI 2021 HHs with No Public Assistance Income (ACS 5-Yr) MOENOPUBAI, RELNOPUBAI B19057_003E
ACSSNAP 2021 Households Receiving Food Stamps/SNAP (ACS 5-Yr) MOESNAP, RELSNAP B22010_002E
ACSNOSNAP 2021 Households Not Receiving Food Stamps/SNAP (ACS 5-Yr) MOENOSNAP, RELNOSNAP B22010_005E

2017-2021 Income by Age (ACS)


ACSIA15BAS 2021 HH Income & HHr Age 15-24 Base (ACS 5-Yr) MOEIA15BAS, RELIA15BAS B19037_002E
ACSA15I0 2021 HH Income <$10,000 & HHr Age 15-24 (ACS 5-Yr) MOEA15I0, RELA15I0 B19037_003E
ACSA15I10 2021 HH Income $10,000-$14,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I10, RELA15I10 B19037_004E
ACSA15I15 2021 HH Income $15,000-$19,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I15, RELA15I15 B19037_005E
ACSA15I20 2021 HH Income $20,000-$24,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I20, RELA15I20 B19037_006E
ACSA15I25 2021 HH Income $25,000-$29,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I25, RELA15I25 B19037_007E
ACSA15I30 2021 HH Income $30,000-$34,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I30, RELA15I30 B19037_008E
ACSA15I35 2021 HH Income $35,000-$39,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I35, RELA15I35 B19037_009E
ACSA15I40 2021 HH Income $40,000-$44,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I40, RELA15I40 B19037_010E
ACSA15I45 2021 HH Income $45,000-$49,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I45, RELA15I45 B19037_011E
ACSA15I50 2021 HH Income $50,000-$59,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I50, RELA15I50 B19037_012E
ACSA15I60 2021 HH Income $60,000-$74,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I60, RELA15I60 B19037_013E
ACSA15I75 2021 HH Income $75,000-$99,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I75, RELA15I75 B19037_014E
ACSA15I100 2021 HH Income $100,000-$124,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I100, RELA15I100 B19037_015E
ACSA15I125 2021 HH Income $125,000-$149,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I125, RELA15I125 B19037_016E
ACSA15I150 2021 HH Income $150,000-$199,999 & HHr Age 15-24 (ACS 5-Yr) MOEA15I150, RELA15I150 B19037_017E
ACSA15I200 2021 HH Income $200,000+ & HHr Age 15-24 (ACS 5-Yr) MOEA15I200, RELA15I200 B19037_018E
ACSMEDIA15 2021 Median HH Income: HHr Age 15-24 (ACS 5-Yr) MOEMEDIA15, RELMEDIA15 B19049_002E
ACSAVGIA15 2021 Average Household Income: Householder 15-24 (ACS 5-Yr) MOEAVGIA15, RELAVGIA15 Esri Calculated
ACSAGGIA15 2021 Aggregate HH Income & HHr Age 15-24 (ACS 5-Yr) MOEAGGIA15, RELAGGIA15 B19050_002E
ACSIA25BAS 2021 HH Income & HHr Age 25-44 Base (ACS 5-Yr) MOEIA25BAS, RELIA25BAS B19037_019E
ACSA25I0 2021 HH Income <$10,000 & HHr Age 25-44 (ACS 5-Yr) MOEA25I0, RELA25I0 B19037_020E
ACSA25I10 2021 HH Income $10,000-$14,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I10, RELA25I10 B19037_021E
ACSA25I15 2021 HH Income $15,000-$19,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I15, RELA25I15 B19037_022E
ACSA25I20 2021 HH Income $20,000-$24,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I20, RELA25I20 B19037_023E
ACSA25I25 2021 HH Income $25,000-$29,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I25, RELA25I25 B19037_024E
ACSA25I30 2021 HH Income $30,000-$34,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I30, RELA25I30 B19037_025E
ACSA25I35 2021 HH Income $35,000-$39,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I35, RELA25I35 B19037_026E
ACSA25I40 2021 HH Income $40,000-$44,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I40, RELA25I40 B19037_027E
ACSA25I45 2021 HH Income $45,000-$49,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I45, RELA25I45 B19037_028E
ACSA25I50 2021 HH Income $50,000-$59,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I50, RELA25I50 B19037_029E
ACSA25I60 2021 HH Income $60,000-$74,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I60, RELA25I60 B19037_030E
ACSA25I75 2021 HH Income $75,000-$99,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I75, RELA25I75 B19037_031E
ACSA25I100 2021 HH Income $100,000-$124,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I100, RELA25I100 B19037_032E
ACSA25I125 2021 HH Income $125,000-$149,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I125, RELA25I125 B19037_033E
ACSA25I150 2021 HH Income $150,000-$199,999 & HHr Age 25-44 (ACS 5-Yr) MOEA25I150, RELA25I150 B19037_034E
ACSA25I200 2021 HH Income $200,000+ & HHr Age 25-44 (ACS 5-Yr) MOEA25I200, RELA25I200 B19037_035E
ACSMEDIA25 2021 Median HH Income: HHr Age 25-44 (ACS 5-Yr) MOEMEDIA25, RELMEDIA25 B19049_003E
ACSAVGIA25 2021 Average Household Income: Householder 25-44 (ACS 5-Yr) MOEAVGIA25, RELAVGIA25 Esri Calculated
ACSAGGIA25 2021 Aggregate HH Income & HHr Age 25-44 (ACS 5-Yr) MOEAGGIA25, RELAGGIA25 B19050_003E
ACSIA45BAS 2021 HH Income & HHr Age 45-64 Base (ACS 5-Yr) MOEIA45BAS, RELIA45BAS B19037_036E
ACSA45I0 2021 HH Income <$10,000 & HHr Age 45-64 (ACS 5-Yr) MOEA45I0, RELA45I0 B19037_037E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSA45I10 2021 HH Income $10,000-$14,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I10, RELA45I10 B19037_038E
ACSA45I15 2021 HH Income $15,000-$19,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I15, RELA45I15 B19037_039E
ACSA45I20 2021 HH Income $20,000-$24,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I20, RELA45I20 B19037_040E
ACSA45I25 2021 HH Income $25,000-$29,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I25, RELA45I25 B19037_041E
ACSA45I30 2021 HH Income $30,000-$34,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I30, RELA45I30 B19037_042E
ACSA45I35 2021 HH Income $35,000-$39,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I35, RELA45I35 B19037_043E
ACSA45I40 2021 HH Income $40,000-$44,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I40, RELA45I40 B19037_044E
ACSA45I45 2021 HH Income $45,000-$49,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I45, RELA45I45 B19037_045E
ACSA45I50 2021 HH Income $50,000-$59,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I50, RELA45I50 B19037_046E
ACSA45I60 2021 HH Income $60,000-$74,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I60, RELA45I60 B19037_047E
ACSA45I75 2021 HH Income $75,000-$99,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I75, RELA45I75 B19037_048E
ACSA45I100 2021 HH Income $100,000-$124,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I100, RELA45I100 B19037_049E
ACSA45I125 2021 HH Income $125,000-$149,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I125, RELA45I125 B19037_050E
ACSA45I150 2021 HH Income $150,000-$199,999 & HHr Age 45-64 (ACS 5-Yr) MOEA45I150, RELA45I150 B19037_051E
ACSA45I200 2021 HH Income $200,000+ & HHr Age 45-64 (ACS 5-Yr) MOEA45I200, RELA45I200 B19037_052E
ACSMEDIA45 2021 Median HH Income: HHr Age 45-64 (ACS 5-Yr) MOEMEDIA45, RELMEDIA45 B19049_004E
ACSAVGIA45 2021 Average Household Income: Householder 45-64 (ACS 5-Yr) MOEAVGIA45, RELAVGIA45 Esri Calculated
ACSAGGIA45 2021 Aggregate HH Income & HHr Age 45-64 (ACS 5-Yr) MOEAGGIA45, RELAGGIA45 B19050_004E
ACSIA65BAS 2021 HH Income & HHr Age 65+ Base (ACS 5-Yr) MOEIA65BAS, RELIA65BAS B19037_053E
ACSA65I0 2021 HH Income <$10,000 & HHr Age 65+ (ACS 5-Yr) MOEA65I0, RELA65I0 B19037_054E
ACSA65I10 2021 HH Income $10,000-$14,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I10, RELA65I10 B19037_055E
ACSA65I15 2021 HH Income $15,000-$19,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I15, RELA65I15 B19037_056E
ACSA65I20 2021 HH Income $20,000-$24,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I20, RELA65I20 B19037_057E
ACSA65I25 2021 HH Income $25,000-$29,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I25, RELA65I25 B19037_058E
ACSA65I30 2021 HH Income $30,000-$34,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I30, RELA65I30 B19037_059E
ACSA65I35 2021 HH Income $35,000-$39,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I35, RELA65I35 B19037_060E
ACSA65I40 2021 HH Income $40,000-$44,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I40, RELA65I40 B19037_061E
ACSA65I45 2021 HH Income $45,000-$49,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I45, RELA65I45 B19037_062E
ACSA65I50 2021 HH Income $50,000-$59,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I50, RELA65I50 B19037_063E
ACSA65I60 2021 HH Income $60,000-$74,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I60, RELA65I60 B19037_064E
ACSA65I75 2021 HH Income $75,000-$99,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I75, RELA65I75 B19037_065E
ACSA65I100 2021 HH Income $100,000-$124,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I100, RELA65I100 B19037_066E
ACSA65I125 2021 HH Income $125,000-$149,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I125, RELA65I125 B19037_067E
ACSA65I150 2021 HH Income $150,000-$199,999 & HHr Age 65+ (ACS 5-Yr) MOEA65I150, RELA65I150 B19037_068E
ACSA65I200 2021 HH Income $200,000+ & HHr Age 65+ (ACS 5-Yr) MOEA65I200, RELA65I200 B19037_069E
ACSMEDIA65 2021 Median HH Income: HHr Age 65+ (ACS 5-Yr) MOEMEDIA65, RELMEDIA65 B19049_005E
ACSAVGIA65 2021 Average Household Income: Householder 65+ (ACS 5-Yr) MOEAVGIA65, RELAVGIA65 Esri Calculated
ACSAGGIA65 2021 Aggregate HH Income & HHr Age 65+ (ACS 5-Yr) MOEAGGIA65, RELAGGIA65 B19050_005E

2017-2021 Ratio of Income to Poverty (ACS)


ACSIPOVBAS 2021 Population for whom Poverty Status is Determined Base (ACS 5-Yr) MOEIPOVBAS, RELIPOVBAS C17002_001E
ACSIPOV0 2021 Pop by Ratio of Income to Poverty: <0.50 (ACS 5-Yr) MOEIPOV0, RELIPOV0 C17002_002E
ACSIPOV050 2021 Pop by Ratio of Income to Poverty: 0.50-0.99 (ACS 5-Yr) MOEIPOV050, RELIPOV050 C17002_003E
ACSIPOV100 2021 Pop by Ratio of Income to Poverty: 1.00-1.24 (ACS 5-Yr) MOEIPOV100, RELIPOV100 C17002_004E
ACSIPOV125 2021 Pop by Ratio of Income to Poverty: 1.25-1.49 (ACS 5-Yr) MOEIPOV125, RELIPOV125 C17002_005E
ACSIPOV150 2021 Pop by Ratio of Income to Poverty: 1.50-1.84 (ACS 5-Yr) MOEIPOV150, RELIPOV150 C17002_006E
ACSIPOV185 2021 Pop by Ratio of Income to Poverty: 1.85-1.99 (ACS 5-Yr) MOEIPOV185, RELIPOV185 C17002_007E
ACSIPOV200 2021 Pop by Ratio of Income to Poverty: 2.00+ (ACS 5-Yr) MOEIPOV200, RELIPOV200 C17002_008E

2017-2021 Poverty Status and Household Type (ACS)


ACSBLWPV 2021 Population w/Income Below Poverty Level (ACS 5-Yr) MOEBLWPV, RELBLWPV B17021_002E
ACSFHHBP 2021 Pop in Family HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOEFHHBP, RELFHHB B17021_003E
ACSMCBP 2021 Pop in Married-Cpl Family HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOEMCBP, RELMCBP B17021_004E
ACSMCRBP 2021 Relatives in Married Cpl Family HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOEMCRBP, RELMCRBP B17021_005E
ACSMCNRBP 2021 Nonrelatives in Married Cpl Family HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOEMCNRBP, RELMCNRBP B17021_006E
ACSOFBP 2021 Pop in Other Family HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFBP, RELOFBP B17021_007E
ACSOFMBP 2021 Pop in Other Family HHs w/Male HHr w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFMBP, RELOFMBP B17021_008E
ACSOFMRBP 2021 Relatives in Family HHs w/Male HHr w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFMRBP, RELOFMRBP B17021_009E
ACSOFMNRBP 2021 Nonrelatives in Family HHs w/Male HHr w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFMNRBP, RELOFMNRBP B17021_010E
ACSOFFBP 2021 Pop in Other Family HHs w/Female HHr w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFFBP, RELOFFBP B17021_011E
ACSOFFRBP 2021 Relatives in Family HHs w/Female HHr w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFFRBP, RELOFFRBP B17021_012E
ACSOFFNRBP 2021 Nonrelatives in Family HHs w/Female HHr w/Income Blw Poverty Lvl (ACS 5-Yr) MOEOFFNRBP, RELOFFNRBP B17021_013E
ACSNFBP 2021 Pop in Nonfamily HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOENFBP, RELNFBP B17021_014E
ACSNFHLRBP 2021 HHrs in Nonfamily HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOENFHLRBP, RELNFHLRBP B17021_015E
ACSNFHRABP 2021 HHrs Living Alone in Nonfamily HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOENFHRABP, RELNFHRABP B17021_016E
ACSNFHRNBP 2021 HHrs Not Living Alone in Nonfamily HHs w/Income Blw Poverty Lvl (ACS 5-Yr) MOENFHRNBP, RELNFHRNBP B17021_017E
ACSNFOLABP 2021 Pop in Nonfamily HHs w/Other Living Arr w/Income Blw Poverty Lvl (ACS 5-Yr) MOENFOLABP, RELNFOLABP B17021_018E
ACSABVPV 2021 Population w/Income Above Poverty Level (ACS 5-Yr) MOEABVPV, RELABVPV B17021_019E
ACSFHHAP 2021 Pop in Family HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOEFHHAP, RELFHHAP B17021_020E
ACSMCAP 2021 Pop in Married-Cpl Family HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOEMCAP, RELMCAP B17021_021E
ACSMCRAP 2021 Relatives in Married Cpl Family HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOEMCRAP, RELMCRAP B17021_022E
ACSMCNRAP 2021 Nonrelatives in Married Cpl Family HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOEMCNRAP, RELMCNRAP B17021_023E
ACSOFAP 2021 Pop in Other Family HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFAP, RELOFAP B17021_024E
ACSOFMAP 2021 Pop in Other Family HHs w/Male HHr w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFMAP, RELOFMAP B17021_025E
ACSOFMRAP 2021 Relatives in Family HHs w/Male HHr w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFMRAP, RELOFMRAP B17021_026E
ACSOFMNRAP 2021 Nonrelatives in Family HHs w/Male HHr w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFMNRAP, RELOFMNRAP B17021_027E
ACSOFFAP 2021 Pop in Other Family HHs w/Female HHr w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFFAP, RELOFFAP B17021_028E
ACSOFFRAP 2021 Relatives in Family HHs w/Female HHr w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFFRAP, RELOFFRAP B17021_029E
ACSOFFNRAP 2021 Nonrelatives in Family HHs w/Female HHr w/Income Abv Poverty Lvl (ACS 5-Yr) MOEOFFNRAP, RELOFFNRAP B17021_030E
ACSNFAP 2021 Pop in Nonfamily HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOEACSNFAP, RELNFAP B17021_031E
ACSNFHLRAP 2021 HHrs in Nonfamily HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOENFHLRAP, RELNFHLRAP B17021_032E
ACSNFHRAAP 2021 HHrs Living Alone in Nonfamily HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOENFHRAAP, RELNFHRAAP B17021_033E
ACSNFHRNAP 2021 HHrs Not Living Alone in Nonfamily HHs w/Income Abv Poverty Lvl (ACS 5-Yr) MOENFHRNAP, RELNFHRNAP B17021_034E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSNFOLAAP 2021 Pop in Nonfamily HHs w/Other Living Arr w/Income Abv Poverty Lvl (ACS 5-Yr) MOENFOLAAP, RELNFOLAAP B17021_035E
ACSHHBPOV 2021 Households Below the Poverty Level (ACS 5-Yr) MOEHHBPOV, RELHHBPOV B17017_002E
ACSBPOVMCF 2021 Married Couple Families below Poverty Level (ACS 5-Yr) MOEBPOVMCF, RELBPOVMCF B17017_004E
ACSBPOVOFM 2021 Other Families w/Male HHr below Poverty Level (ACS 5-Yr) MOEBPOVOFM, RELBPOVOFM B17017_010E
ACSBPOVOFF 2021 Other Families w/Female HHr below Poverty Level (ACS 5-Yr) MOEBPOVOFF, RELBPOVOFF B17017_015E
ACSBPOVNFM 2021 Nonfamilies w/Male HHr below Poverty Level (ACS 5-Yr) MOEBPOVNFM, RELBPOVNFM B17017_021E
ACSBPOVNFF 2021 Nonfamilies w/Female HHr below Poverty Level (ACS 5-Yr) MOEBPOVNFF, RELBPOVNFF B17017_026E
ACSHHAPOV 2021 Households at or Above the Poverty Level (ACS 5-Yr) MOEHHAPOV, RELHHAPOV B17017_031E
ACSAPOVMCF 2021 Married Couple Families at/Above Poverty Level (ACS 5-Yr) MOEAPOVMCF, RELAPOVMCF B17017_033E
ACSAPOVOFM 2021 Other Families w/Male HHr at/Above Poverty Level (ACS 5-Yr) MOEAPOVOFM, RELAPOVOFM B17017_039E
ACSAPOVOFF 2021 Other Families w/Female HHr at/Above Poverty Level (ACS 5-Yr) MOEAPOVOFF, RELAPOVOFF B17017_044E
ACSAPOVNFM 2021 Nonfamilies w/Male HHr at/Above Poverty Level (ACS 5-Yr) MOEAPOVNFM, RELAPOVNFM B17017_050E
ACSAPOVNFF 2021 Nonfamilies w/Female HHr at/Above Poverty Level (ACS 5-Yr) MOEAPOVNFF, RELAPOVNFF B17017_055E
ACSHHPPOV 2021 Household Pop for whom Poverty Status is Determined (ACS 5-Yr) MOEHHPPOV, RELHHPPOV B17101_001E
ACSHHPBLPV 2021 Household Pop w/Income Below Poverty Level (ACS 5-Yr) MOEHHPBLPV, RELHHPBLPV B17101_002E
ACSHHPABPV 2021 Household Pop w/Income Above Poverty Level (ACS 5-Yr) MOEHHPABPV, RELHHPABPV B17101_003E

2017-2021 Disability Status (ACS)


ACSHHDIS 2021 Households with 1+ Persons with a Disability (ACS 5-Yr) MOEHHDIS, RELHHDIS B22010_003E + B22010_006E
ACSHHNODIS 2021 HHs with No Persons with a Disability (ACS 5-Yr) MOEHHNODIS, RELHHNODIS B22010_004E + B22010_007E

2017-2021 Home Value (ACS)


ACSVAL0 2021 Home Value less than $10,000 (ACS 5-Yr) MOEVAL0, RELVAL0 B25075_002E
ACSVAL10K 2021 Home Value $10,000-$14,999 (ACS 5-Yr) MOEVAL10K, RELVAL10K B25075_003E
ACSVAL15K 2021 Home Value $15,000-$19,999 (ACS 5-Yr) MOEVAL15K, RELVAL15K B25075_004E
ACSVAL20K 2021 Home Value $20,000-$24,999 (ACS 5-Yr) MOEVAL20K, RELVAL20K B25075_005E
ACSVAL25K 2021 Home Value $25,000-$29,999 (ACS 5-Yr) MOEVAL25K, RELVAL25K B25075_006E
ACSVAL30K 2021 Home Value $30,000-$34,999 (ACS 5-Yr) MOEVAL30K, RELVAL30K B25075_007E
ACSVAL35K 2021 Home Value $35,000-$39,999 (ACS 5-Yr) MOEVAL35K, RELVAL35K B25075_008E
ACSVAL40K 2021 Home Value $40,000-$49,999 (ACS 5-Yr) MOEVAL40K, RELVAL40K B25075_009E
ACSVAL50K 2021 Home Value $50,000-$59,999 (ACS 5-Yr) MOEVAL50K, RELVAL50K B25075_010E
ACSVAL60K 2021 Home Value $60,000-$69,999 (ACS 5-Yr) MOEVAL60K, RELVAL60K B25075_011E
ACSVAL70K 2021 Home Value $70,000-$79,999 (ACS 5-Yr) MOEVAL70K, RELVAL70K B25075_012E
ACSVAL80K 2021 Home Value $80,000-$89,999 (ACS 5-Yr) MOEVAL80K, RELVAL80K B25075_013E
ACSVAL90K 2021 Home Value $90,000-$99,999 (ACS 5-Yr) MOEVAL90K, RELVAL90K B25075_014E
ACSVAL100K 2021 Home Value $100,000-$124,999 (ACS 5-Yr) MOEVAL100K, RELVAL100K B25075_015E
ACSVAL125K 2021 Home Value $125,000-$149,999 (ACS 5-Yr) MOEVAL125K, RELVAL125K B25075_016E
ACSVAL150K 2021 Home Value $150,000-$174,999 (ACS 5-Yr) MOEVAL150K, RELVAL150K B25075_017E
ACSVAL175K 2021 Home Value $175,000-$199,999 (ACS 5-Yr) MOEVAL175K, RELVAL175K B25075_018E
ACSVAL200K 2021 Home Value $200,000-$249,999 (ACS 5-Yr) MOEVAL200K, RELVAL200K B25075_019E
ACSVAL250K 2021 Home Value $250,000-$299,999 (ACS 5-Yr) MOEVAL250K, RELVAL250K B25075_020E
ACSVAL300K 2021 Home Value $300,000-$399,999 (ACS 5-Yr) MOEVAL300K, RELVAL300K B25075_021E
ACSVAL400K 2021 Home Value $400,000-$499,999 (ACS 5-Yr) MOEVAL400K, RELVAL400K B25075_022E
ACSVAL500K 2021 Home Value $500,000-$749,999 (ACS 5-Yr) MOEVAL500K, RELVAL500K B25075_023E
ACSVAL750K 2021 Home Value $750,000-$999,999 (ACS 5-Yr) MOEVAL750K, RELVAL750K B25075_024E
ACSVAL1M 2021 Home Value $1,000,000-$1,499,999 (ACS 5-Yr) MOEVAL1M, RELVAL1M B25075_025E
ACSVAL15M 2021 Home Value $1,500,000-$1,999,999 (ACS 5-Yr) MOEVAL15M, RELVAL15M B25075_026E
ACSVAL2M 2021 Home Value $2,000,000 or greater (ACS 5-Yr) MOEVAL2M, RELVAL2M B25075_027E
ACSMEDVAL 2021 Median Home Value (ACS 5-Yr) MOEMEDVAL, RELMEDVAL B25077_001E
ACSAVGVAL 2021 Average Home Value (ACS 5-Yr) MOEAVGVAL, RELAVGVAL Esri Calculated
ACSAGGVAL 2021 Aggregate Value of Owner Households (ACS 5-Yr) MOEAGGVAL, RELAGGVAL B25082_001E

2017-2021 Mortgage Status (ACS)


ACSMORT 2021 Owner Households with a Mortgage (ACS 5-Yr) MOEMORT, RELMORT B25081_002E
ACSN2MTLN 2021 Owner Households with No 2nd Mortgage and No Home Equity Loan (ACS 5-Yr) MOEM2ONLY, RELM2ONLY B25081_003E
ACSMMULT 2021 Owner Households with Multiple Mortgages (ACS 5-Yr) MOEN2MTLN, RELN2MTLN B25081_004E
ACSM2ANDEQ 2021 Owner Households w/2nd Mortgage & Home Equity Loan (ACS 5-Yr) MOEMMULT, RELMMULT B25081_005E
ACSMEQONLY 2021 Owner Households with Mortgage - Home Equity Loan Only (ACS 5-Yr) MOEMEQONLY, RELMEQONLY B25081_006E
ACSM2ONLY 2021 Owner Households with 2nd Mortgage Only (ACS 5-Yr) MOEM2ANDEQ, RELM2ANDEQ B25081_007E
ACSEQNOMRT 2021 Owner Households with Home Equity Loan Without a Primary Mortgage (ACS 5-Yr) MOEEQNOMRT, RELEQNOMRT B25081_008E
ACSNOMORT 2021 Owner Households with No Mortgage (ACS 5-Yr) MOENOMORT, RELNOMORT B25081_009E
ACSAVGVALM 2021 Average Value of Owner Households w/Mortgage (ACS 5-Yr) MOEAVGVALM, RELAVGVALM Esri Calculated
ACSAGGVALM 2021 Aggregate Value of Owner HHs w/Mortgage (ACS 5-Yr) MOEAGGVALM, RELAGGVALM B25082_002E
ACSAVGVALN 2021 Average Value of Owner Households w/No Mortgage (ACS 5-Yr) MOEAVGVALN, RELAVGVALN Esri Calculated
ACSAGGVALN 2021 Aggregate Value of Owner HHs w/No Mortgage (ACS 5-Yr) MOEAGGVALN, RELAGGVALN B25082_003E
ACSMMOCI0 2021 HHs w/Mortgage: Monthly Owner Costs < 10% of HH Income (ACS 5-Yr) MOEMMOCI0, RELMMOCI0 B25091_003E
ACSMMOCI10 2021 HHs w/Mortgage: Monthly Owner Costs 10-14.9% of HH Income (ACS 5-Yr) MOEMMOCI10, RELMMOCI10 B25091_004E
ACSMMOCI15 2021 HHs w/Mortgage: Monthly Owner Costs 15-19.9% of HH Income (ACS 5-Yr) MOEMMOCI15, RELMMOCI15 B25091_005E
ACSMMOCI20 2021 HHs w/Mortgage: Monthly Owner Costs 20-24.9% of HH Income (ACS 5-Yr) MOEMMOCI20, RELMMOCI20 B25091_006E
ACSMMOCI25 2021 HHs w/Mortgage: Monthly Owner Costs 25-29.9% of HH Income (ACS 5-Yr) MOEMMOCI25, RELMMOCI25 B25091_007E
ACSMMOCI30 2021 HHs w/Mortgage: Monthly Owner Costs 30-34.9% of HH Income (ACS 5-Yr) MOEMMOCI30, RELMMOCI30 B25091_008E
ACSMMOCI35 2021 HHs w/Mortgage: Monthly Owner Costs 35-39.9% of HH Income (ACS 5-Yr) MOEMMOCI35, RELMMOCI35 B25091_009E
ACSMMOCI40 2021 HHs w/Mortgage: Monthly Owner Costs 40-49.9% of HH Income (ACS 5-Yr) MOEMMOCI40, RELMMOCI40 B25091_010E
ACSMMOCI50 2021 HHs w/Mortgage: Monthly Owner Costs 50+% of HH Income (ACS 5-Yr) MOEMMOCI50, RELMMOCI50 B25091_011E
ACSMMOCINO 2021 HHs w/Mortgage: Monthly Owner Costs % of HH Inc Not Computed (ACS 5-Yr) MOEMMOCINO, RELMMOCINO B25091_012E
ACSNMOCI0 2021 HHs/No Mortg: Monthly Owner Costs < 10% of HH Income (ACS 5-Yr) MOENMOCI0, RELNMOCI0 B25091_014E
ACSNMOCI10 2021 HHs/No Mortg: Monthly Owner Costs 10-14.9% of HH Income (ACS 5-Yr) MOENMOCI10, RELNMOCI10 B25091_015E
ACSNMOCI15 2021 HHs/No Mortg: Monthly Owner Costs 15-19.9% of HH Income (ACS 5-Yr) MOENMOCI15, RELNMOCI15 B25091_016E
ACSNMOCI20 2021 HHs/No Mortg: Monthly Owner Costs 20-24.9% of HH Income (ACS 5-Yr) MOENMOCI20, RELNMOCI20 B25091_017E
ACSNMOCI25 2021 HHs/No Mortg: Monthly Owner Costs 25-29.9% of HH Income (ACS 5-Yr) MOENMOCI25, RELNMOCI25 B25091_018E
ACSNMOCI30 2021 HHs/No Mortg: Monthly Owner Costs 30-34.9% of HH Income (ACS 5-Yr) MOENMOCI30, RELNMOCI30 B25091_019E
ACSNMOCI35 2021 HHs/No Mortg: Monthly Owner Costs 35-39.9% of HH Income (ACS 5-Yr) MOENMOCI35, RELNMOCI35 B25091_020E
ACSNMOCI40 2021 HHs/No Mortg: Monthly Owner Costs 40-49.9% of HH Income (ACS 5-Yr) MOENMOCI40, RELNMOCI40 B25091_021E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSNMOCI50 2021 HHs/No Mortg: Monthly Owner Costs 50+% of HH Income (ACS 5-Yr) MOENMOCI50, RELNMOCI50 B25091_022E
ACSNMOCINO 2021 HHs/No Mortg: Monthly Owner Costs % of HH Inc Not Computed (ACS 5-Yr) MOENMOCINO, RELNMOCINO B25091_023E

2017-2021 Contract Rent (ACS)


ACSRENTER 2021 Renter Households (ACS 5-Yr) MOERENTER, RELRENTER B25056_001E
ACSPAYCRNT 2021 Households Paying Contract Rent (Cash Rent) (ACS 5-Yr) MOEPAYCRNT, RELPAYCRNT B25056_002E
ACSRNT0 2021 HHs Paying Contract Rent: <$100 (ACS 5-Yr) MOERNT0, RELRNT0 B25056_003E
ACSRNT100 2021 HHs Paying Contract Rent: $100-$149 (ACS 5-Yr) MOERNT100, RELRNT100 B25056_004E
ACSRNT150 2021 HHs Paying Contract Rent: $150-$199 (ACS 5-Yr) MOERNT150, RELRNT150 B25056_005E
ACSRNT200 2021 HHs Paying Contract Rent: $200-$249 (ACS 5-Yr) MOERNT200, RELRNT200 B25056_006E
ACSRNT250 2021 HHs Paying Contract Rent: $250-$299 (ACS 5-Yr) MOERNT250, RELRNT250 B25056_007E
ACSRNT300 2021 HHs Paying Contract Rent: $300-$349 (ACS 5-Yr) MOERNT300, RELRNT300 B25056_008E
ACSRNT350 2021 HHs Paying Contract Rent: $350-$399 (ACS 5-Yr) MOERNT350, RELRNT350 B25056_009E
ACSRNT400 2021 HHs Paying Contract Rent: $400-$449 (ACS 5-Yr) MOERNT400, RELRNT400 B25056_010E
ACSRNT450 2021 HHs Paying Contract Rent: $450-$499 (ACS 5-Yr) MOERNT450, RELRNT450 B25056_011E
ACSRNT500 2021 HHs Paying Contract Rent: $500-$549 (ACS 5-Yr) MOERNT500, RELRNT500 B25056_012E
ACSRNT550 2021 HHs Paying Contract Rent: $550-$599 (ACS 5-Yr) MOERNT550, RELRNT550 B25056_013E
ACSRNT600 2021 HHs Paying Contract Rent: $600-$649 (ACS 5-Yr) MOERNT600, RELRNT600 B25056_014E
ACSRNT650 2021 HHs Paying Contract Rent: $650-$699 (ACS 5-Yr) MOERNT650, RELRNT650 B25056_015E
ACSRNT700 2021 HHs Paying Contract Rent: $700-$749 (ACS 5-Yr) MOERNT700, RELRNT700 B25056_016E
ACSRNT750 2021 HHs Paying Contract Rent: $750-$799 (ACS 5-Yr) MOERNT750, RELRNT750 B25056_017E
ACSRNT800 2021 HHs Paying Contract Rent: $800-$899 (ACS 5-Yr) MOERNT800, RELRNT800 B25056_018E
ACSRNT900 2021 HHs Paying Contract Rent: $900-$999 (ACS 5-Yr) MOERNT900, RELRNT900 B25056_019E
ACSRNT1000 2021 HHs Paying Contract Rent: $1,000-$1,249 (ACS 5-Yr) MOERNT1000, RELRNT1000 B25056_020E
ACSRNT1250 2021 HHs Paying Contract Rent: $1,250-$1,499 (ACS 5-Yr) MOERNT1250, RELRNT1250 B25056_021E
ACSRNT1500 2021 HHs Paying Contract Rent: $1,500-$1,999 (ACS 5-Yr) MOERNT1500, RELRNT1500 B25056_022E
ACSRNT2000 2021 HHs Paying Contract Rent: $2,000-$2,499 (ACS 5-Yr) MOERNT2000, RELRNT2000 B25056_023E
ACSRNT2500 2021 HHs Paying Contract Rent: $2,500-$2,999 (ACS 5-Yr) MOERNT2500, RELRNT2500 B25056_024E
ACSRNT3000 2021 HHs Paying Contract Rent: $3,000-$3,499 (ACS 5-Yr) MOERNT3000, RELRNT3000 B25056_025E
ACSRNT3500 2021 HHs Paying Contract Rent: $3,500+ (ACS 5-Yr) MOERNT3500, RELRNT3500 B25056_026E
ACSRNTNONE 2021 HHs Paying No Contract Rent (ACS 5-Yr) MOERNTNONE, RELRNTNONE B25056_027E
ACSMEDCRNT 2021 Median Contract Rent (HHs Paying Cash Rent) (ACS 5-Yr) MOEMEDCRNT, RELMEDCRNT B25058_001E
ACSAVGCRNT 2021 Average Contract Rent (HHs Paying Cash Rent) (ACS 5-Yr) MOEAVGCRNT, RELAVGCRNT Esri Calculated
ACSAGGCRNT 2021 Aggregate Contract Rent (HHs Paying Cash Rent) (ACS 5-Yr) MOEAGGCRNT, RELAGGCRNT B25060_001E
ACSUTLEXTR 2021 Renter Households: Pay Extra for Utilities (ACS 5-Yr) MOEUTLEXTR, RELUTLEXTR B25069_002E
ACSUTLNRNT 2021 Renter Households: Do Not Pay Extra for Utilities (ACS 5-Yr) MOEUTLNRNT, RELUTLNRNT B25069_003E

2017-2021 Gross Rent (ACS)


ACSPAYGRNT 2021 Households Paying Gross Rent (Cash Rent) (ACS 5-Yr) MOEPAYGRNT, RELPAYGRNT B25063_002E
ACSGR0 2021 HHs Paying Gross Rent: <$100 (ACS 5-Yr) MOEGR0, RELGR0 B25063_003E
ACSGR100 2021 HHs Paying Gross Rent: $100-$149 (ACS 5-Yr) MOEGR100, RELGR100 B25063_004E
ACSGR150 2021 HHs Paying Gross Rent: $150-$199 (ACS 5-Yr) MOEGR150, RELGR150 B25063_005E
ACSGR200 2021 HHs Paying Gross Rent: $200-$249 (ACS 5-Yr) MOEGR200, RELGR200 B25063_006E
ACSGR250 2021 HHs Paying Gross Rent: $250-$299 (ACS 5-Yr) MOEGR250, RELGR250 B25063_007E
ACSGR300 2021 HHs Paying Gross Rent: $300-$349 (ACS 5-Yr) MOEGR300, RELGR300 B25063_008E
ACSGR350 2021 HHs Paying Gross Rent: $350-$399 (ACS 5-Yr) MOEGR350, RELGR350 B25063_009E
ACSGR400 2021 HHs Paying Gross Rent: $400-$449 (ACS 5-Yr) MOEGR400, RELGR400 B25063_010E
ACSGR450 2021 HHs Paying Gross Rent: $450-$499 (ACS 5-Yr) MOEGR450, RELGR450 B25063_011E
ACSGR500 2021 HHs Paying Gross Rent: $500-$549 (ACS 5-Yr) MOEGR500, RELGR500 B25063_012E
ACSGR550 2021 HHs Paying Gross Rent: $550-$599 (ACS 5-Yr) MOEGR550, RELGR550 B25063_013E
ACSGR600 2021 HHs Paying Gross Rent: $600-$649 (ACS 5-Yr) MOEGR600, RELGR600 B25063_014E
ACSGR650 2021 HHs Paying Gross Rent: $650-$699 (ACS 5-Yr) MOEGR650, RELGR650 B25063_015E
ACSGR700 2021 HHs Paying Gross Rent: $700-$749 (ACS 5-Yr) MOEGR700, RELGR700 B25063_016E
ACSGR750 2021 HHs Paying Gross Rent: $750-$799 (ACS 5-Yr) MOEGR750, RELGR750 B25063_017E
ACSGR800 2021 HHs Paying Gross Rent: $800-$899 (ACS 5-Yr) MOEGR800, RELGR800 B25063_018E
ACSGR900 2021 HHs Paying Gross Rent: $900-$999 (ACS 5-Yr) MOEGR900, RELGR900 B25063_019E
ACSGR1000 2021 HHs Paying Gross Rent: $1,000-$1,249 (ACS 5-Yr) MOEGR1000, RELGR1000 B25063_020E
ACSGR1250 2021 HHs Paying Gross Rent: $1,250-$1,499 (ACS 5-Yr) MOEGR1250, RELGR1250 B25063_021E
ACSGR1500 2021 HHs Paying Gross Rent: $1,500-$1,999 (ACS 5-Yr) MOEGR1500, RELGR1500 B25063_022E
ACSGR2000 2021 HHs Paying Gross Rent: $2,000-$2,499 (ACS 5-Yr) MOEGR2000, RELGR2000 B25063_023E
ACSGR2500 2021 HHs Paying Gross Rent: $2,500-$2,999 (ACS 5-Yr) MOEGR2500, RELGR2500 B25063_024E
ACSGR3000 2021 HHs Paying Gross Rent: $3,000-$3,499 (ACS 5-Yr) MOEGR3000, RELGR3000 B25063_025E
ACSGR3500 2021 HHs Paying Gross Rent: $3,500+ (ACS 5-Yr) MOEGR3500, RELGR3500 B25063_026E
ACSNOGRNT 2021 HHs Paying No Gross Rent (ACS 5-Yr) MOENOGRNT, RELNOGRNT B25063_027E
ACSMEDGRNT 2021 Median Gross Rent (HHs Paying Cash Rent) (ACS 5-Yr) MOEMEDGRNT, RELMEDGRNT B25064_001E
ACSAVGGRNT 2021 Average Gross Rent (HHs Paying Cash Rent) (ACS 5-Yr) MOEAVGGRNT, RELAVGGRNT Esri Calculated
ACSAGGGRNT 2021 Aggregate Gross Rent (HHs Paying Cash Rent) (ACS 5-Yr) MOEAGGGRNT, RELAGGGRNT B25065_001E
ACSGRNTI0 2021 HHs w/Gross Rent <10% of Household Income (ACS 5-Yr) MOEGRNTI0, RELGRNTI0 B25070_002E
ACSGRNTI10 2021 HHs w/Gross Rent 10-14.9% of Household Income (ACS 5-Yr) MOEGRNTI10, RELGRNTI10 B25070_003E
ACSGRNTI15 2021 HHs w/Gross Rent 15-19.9% of Household Income (ACS 5-Yr) MOEGRNTI15, RELGRNTI15 B25070_004E
ACSGRNTI20 2021 HHs w/Gross Rent 20-24.9% of Household Income (ACS 5-Yr) MOEGRNTI20, RELGRNTI20 B25070_005E
ACSGRNTI25 2021 HHs w/Gross Rent 25-29.9% of Household Income (ACS 5-Yr) MOEGRNTI25, RELGRNTI25 B25070_006E
ACSGRNTI30 2021 HHs w/Gross Rent 30-34.9% of Household Income (ACS 5-Yr) MOEGRNTI30, RELGRNTI30 B25070_007E
ACSGRNTI35 2021 HHs w/Gross Rent 35-39.9% of Household Income (ACS 5-Yr) MOEGRNTI35, RELGRNTI35 B25070_008E
ACSGRNTI40 2021 HHs w/Gross Rent 40-49.9% of Household Income (ACS 5-Yr) MOEGRNTI40, RELGRNTI40 B25070_009E
ACSGRNTI50 2021 HHs w/Gross Rent 50% + of Household Income (ACS 5-Yr) MOEGRNTI50, RELGRNTI50 B25070_010E
ACSGRNTINO 2021 HHs w/Gross Rent as a % of HH Inc Not Computed (ACS 5-Yr) MOEGRNTINO, RELGRNTINO B25070_011E

2017-2021 Year Householder Moved In (ACS)


ACSOMV2019 2021 Owner HHs by Year Moved In: 2019 or Later (ACS 5-Yr) MOEOMV2019, RELOMV2019 B25038_003E
ACSOMV2015 2021 Owner HHs by Year Moved In: 2015 to 2018 (ACS 5-Yr) MOEOMV2015, RELOMV2015 B25038_004E
ACSOMV2010 2021 Owner HHs by Year Moved In: 2010 to 2014 (ACS 5-Yr) MOEOMV2010, RELOMV2010 B25038_005E
ACSOMV2000 2021 Owner HHs by Year Moved In: 2000 to 2009 (ACS 5-Yr) MOEOMV2000, RELOMV2000 B25038_006E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSOMV1990 2021 Owner HHs by Year Moved In: 1990 to 1999 (ACS 5-Yr) MOEOMV1990, RELOMV1990 B25038_007E
ACSOMV1989 2021 Owner HHs by Year Moved In: 1989/Earlier (ACS 5-Yr) MOEOMV1989, RELOMV1989 B25038_008E
ACSRMV2019 2021 Renter HHs by Year Moved In: 2019 or Later (ACS 5-Yr) MOERMV2019, RELRMV2019 B25038_010E
ACSRMV2015 2021 Renter HHs by Year Moved In: 2015 to 2018 (ACS 5-Yr) MOERMV2015, RELRMV2015 B25038_011E
ACSRMV2010 2021 Renter HHs by Year Moved In: 2010 to 2014 (ACS 5-Yr) MOERMV2010, RELRMV2010 B25038_012E
ACSRMV2000 2021 Renter HHs by Year Moved In: 2000 to 2009 (ACS 5-Yr) MOERMV2000, RELRMV2000 B25038_013E
ACSRMV1990 2021 Renter HHs by Year Moved In: 1990 to 1999 (ACS 5-Yr) MOERMV1990, RELRMV1990 B25038_014E
ACSRMV1989 2021 Renter HHs by Year Moved In: 1989/Earlier (ACS 5-Yr) MOERMV1989, RELRMV1989 B25038_015E
ACSMEDYRMV 2021 Median Year Householder Moved into Unit (ACS 5-Yr) MOEMEDYRMV, RELMEDYRMV B25039_001E

2017-2021 Heating Fuel (ACS)


ACSUTLGAS 2021 HHs by Heating Fuel: Utility Gas (ACS 5-Yr) MOEUTLGAS, RELUTLGAS B25040_002E
ACSLPGAS 2021 HHs by Heating Fuel: Bottled/Tank/LP Gas (ACS 5-Yr) MOELPGAS, RELLPGAS B25040_003E
ACSELEC 2021 HHs by Heating Fuel: Electricity (ACS 5-Yr) MOEELEC, RELELEC B25040_004E
ACSOILKER 2021 HHs by Heating Fuel: Fuel Oil/Kerosene/etc. (ACS 5-Yr) MOEOILKER, RELOILKER B25040_005E
ACSCOAL 2021 HHs by Heating Fuel: Coal/Coke (ACS 5-Yr) MOECOAL, RELCOAL B25040_006E
ACSWOOD 2021 HHs by Heating Fuel: Wood (ACS 5-Yr) MOEWOOD, RELWOOD B25040_007E
ACSSOLAR 2021 HHs by Heating Fuel: Solar Energy (ACS 5-Yr) MOESOLAR, RELSOLAR B25040_008E
ACSOTHFUEL 2021 HHs by Heating Fuel: Other Fuel (ACS 5-Yr) MOEOTHFUEL, RELOTHFUEL B25040_009E
ACSNOFUEL 2021 HHs by Heating Fuel: No Fuel Used (ACS 5-Yr) MOENOFUEL, RELNOFUEL B25040_010E

2017-2021 Vehicles Available (ACS)


ACSOVEH0 2021 Owner Households with No Vehicles (ACS 5-Yr) MOEOVEH0, RELOVEH0 B25044_003E
ACSOVEH1 2021 Owner Households with 1 Vehicle (ACS 5-Yr) MOEOVEH1, RELOVEH1 B25044_004E
ACSOVEH2 2021 Owner Households with 2 Vehicles (ACS 5-Yr) MOEOVEH2, RELOVEH2 B25044_005E
ACSOVEH3 2021 Owner Households with 3 Vehicles (ACS 5-Yr) MOEOVEH3, RELOVEH3 B25044_006E
ACSOVEH4 2021 Owner Households with 4 Vehicles (ACS 5-Yr) MOEOVEH4, RELOVEH4 B25044_007E
ACSOVEH5UP 2021 Owner Households with 5 or More Vehicles (ACS 5-Yr) MOEOVEH5UP, RELOVEH5UP B25044_008E
ACSRVEH0 2021 Renter Households with No Vehicles (ACS 5-Yr) MOERVEH0, RELRVEH0 B25044_010E
ACSRVEH1 2021 Renter Households with 1 Vehicle (ACS 5-Yr) MOERVEH1, RELRVEH1 B25044_011E
ACSRVEH2 2021 Renter Households with 2 Vehicles (ACS 5-Yr) MOERVEH2, RELRVEH2 B25044_012E
ACSRVEH3 2021 Renter Households with 3 Vehicles (ACS 5-Yr) MOERVEH3, RELRVEH3 B25044_013E
ACSRVEH4 2021 Renter Households with 4 Vehicles (ACS 5-Yr) MOERVEH4, RELRVEH4 B25044_014E
ACSRVEH5UP 2021 Renter Households with 5 or More Vehicles (ACS 5-Yr) MOERVEH5UP, RELRVEH5UP B25044_015E
ACSAVGVEH 2021 Average Number of Vehicles Available (ACS 5-Yr) MOEAVGVEH, RELAVGVEH Esri Calculated
ACSAGGVEH 2021 Aggregate Number of Vehicles Available (ACS 5-Yr) MOEAGGVEH, RELAGGVEH B25046_001E

2017-2021 Housing Units in Structure (ACS)


ACSUNT1DET 2021 Housing: 1 Detached Unit in Structure (ACS 5-Yr) MOEUNT1DET, RELUNT1DET B25024_002E
ACSUNT1ATT 2021 Housing: 1 Attached Unit in Structure (ACS 5-Yr) MOEUNT1ATT, RELUNT1ATT B25024_003E
ACSUNT2 2021 Housing: 2 Units in Structure (ACS 5-Yr) MOEUNT2, RELUNT2 B25024_004E
ACSUNT3 2021 Housing: 3 or 4 Units in Structure (ACS 5-Yr) MOEUNT3, RELUNT3 B25024_005E
ACSUNT5 2021 Housing: 5 to 9 Units in Structure (ACS 5-Yr) MOEUNT5, RELUNT5 B25024_006E
ACSUNT10 2021 Housing: 10 to 19 Units in Structure (ACS 5-Yr) MOEUNT10, RELUNT10 B25024_007E
ACSUNT20 2021 Housing: 20 to 49 Units in Structure (ACS 5-Yr) MOEUNT20, RELUNT20 B25024_008E
ACSUNT50UP 2021 Housing: 50 or More Units in Structure (ACS 5-Yr) MOEUNT50UP, RELUNT50UP B25024_009E
ACSUNTMOB 2021 Housing: Mobile Homes (ACS 5-Yr) MOEUNTMOB, RELUNTMOB B25024_010E
ACSUNTOTH 2021 Housing: Boat/RV/Van/etc. (ACS 5-Yr) MOEUNTOTH, RELUNTOTH B25024_011E

2017-2021 Vacant Housing Units (ACS)


ACSVCHUNTS 2021 Total Vacant HUs (ACS 5-Yr) MOEVCHUNTS, RELVCHUNTS B25004_001E
ACSVCFRRNT 2021 Vacant HUs: For Rent (ACS 5-Yr) MOEVCFRRNT, RELVCFRRNT B25004_002E
ACSVCRNTNO 2021 Vacant HUs: Rented, Not Occupied (ACS 5-Yr) MOEVCRNTNO, RELVCRNTNO B25004_003E
ACSVCFRSLE 2021 Vacant HUs: For Sale Only (ACS 5-Yr) MOEVCFRSLE, RELVCFRSLE B25004_004E
ACSVCSLDNO 2021 Vacant HUs: Sold, Not Occupied (ACS 5-Yr) MOEVCSLDNO, RELVCSLDNO B25004_005E
ACSVCSNLRC 2021 Vacant HUs: For Seasonal, Recreational, or Occasional Use (ACS 5-Yr) MOEVCSNLRC, RELVCSNLRC B25004_006E
ACSVCMGWRK 2021 Vacant HUs: For Migrant Workers (ACS 5-Yr) MOEVCMGWRK, RELVCMGWRK B25004_007E
ACSVCOther 2021 Vacant HUs: Other Vacant (ACS 5-Yr) MOEVCOTHER, RELVCOTHER B25004_008E

2017-2021 Year Structure Built (ACS)


ACSBLT2020 2021 Housing Units Built in 2020 or Later (ACS 5-Yr) MOEBLT2020, RELBLT2020 B25034_002E
ACSBLT2010 2021 Housing Units Built in 2010-2019 (ACS 5-Yr) MOEBLT2010, RELBLT2010 B25034_003E
ACSBLT2000 2021 Housing Units Built in 2000-2009 (ACS 5-Yr) MOEBLT2000, RELBLT2000 B25034_004E
ACSBLT1990 2021 Housing Units Built in 1990-1999 (ACS 5-Yr) MOEBLT1990, RELBLT1990 B25034_005E
ACSBLT1980 2021 Housing Units Built in 1980-1989 (ACS 5-Yr) MOEBLT1980, RELBLT1980 B25034_006E
ACSBLT1970 2021 Housing Units Built in 1970-1979 (ACS 5-Yr) MOEBLT1970, RELBLT1970 B25034_007E
ACSBLT1960 2021 Housing Units Built in 1960-1969 (ACS 5-Yr) MOEBLT1960, RELBLT1960 B25034_008E
ACSBLT1950 2021 Housing Units Built in 1950-1959 (ACS 5-Yr) MOEBLT1950, RELBLT1950 B25034_009E
ACSBLT1940 2021 Housing Units Built in 1940-1949 (ACS 5-Yr) MOEBLT1940, RELBLT1940 B25034_010E
ACSBLT1939 2021 Housing Units Built in 1939 or Earlier (ACS 5-Yr) MOEBLT1939, RELBLT1939 B25034_011E
ACSMEDYBLT 2021 Median Year Structure Built (Total Housing Units) (ACS 5-Yr) MOEMEDYBLT, RELMEDYBLT B25035_001E

© 2023 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
2017-2021 Place of Birth and Citizenship (ACS Tract)
ACSNATIVE 2021 Native Born Population (ACS 5-Yr) MOENATIVE, RELNATIVE B05002_002E
ACSBORNRES 2021 Native Pop Born in State of Residence (ACS 5-Yr) MOEBORNRES, RELBORNRES B05002_003E
ACSBORNOST 2021 Native Pop Born in Other State (ACS 5-Yr) MOEBORNOST, RELBORNOST B05002_004E
ACSBORNNE 2021 Native Pop Born in Other State: Northeast (ACS 5-Yr) MOEBORNNE, RELBORNNE B05002_005E
ACSBORNMW 2021 Native Pop Born in Other State: Midwest (ACS 5-Yr) MOEBORNMW, RELBORNMW B05002_006E
ACSBORNS 2021 Native Pop Born in Other State: South (ACS 5-Yr) MOEBORNS, RELBORNS B05002_007E
ACSBORNW 2021 Native Pop Born in Other State: West (ACS 5-Yr) MOEBORNW, RELBORNW B05002_008E
ACSBORNOUT 2021 Native Pop Born Outside of the United States (ACS 5-Yr) MOEBORNOUT, RELBORNOUT B05002_009E
ACSBORNPR 2021 Native Pop Born in Puerto Rico (ACS 5-Yr) MOEBORNPR, RELBORNPR B05002_010E
ACSBORNISL 2021 Native Pop Born in US Island Areas (ACS 5-Yr) MOEBORNISL, RELBORNISL B05002_011E
ACSBORNABR 2021 Native Pop Born Abroad to American Parent(s) (ACS 5-Yr) MOEBORNABR, RELBORNABR B05002_012E
ACSFORBORN 2021 Foreign-born Population (ACS 5-Yr) MOEFORBORN, RELFORBORN B05002_013E
ACSNATCTZN 2021 Foreign-born Pop: Naturalized U.S. Citizen (ACS 5-Yr) MOENATCTZN, RELNATCTZN B05002_014E
ACSNOTCTZN 2021 Foreign-born Pop: Not a U.S. Citizen (ACS 5-Yr) MOENOTCTZN, RELNOTCTZN B05002_021E

2017-2021 Asian Alone Population (ACS Tract)


ACSASNAPOP 2021 Asian Alone Population (ACS 5-Yr) MOEASNAPOP, RELASNAPOP B02016_001E
ACSASNIND 2021 Asian Population: Asian Indian (ACS 5-Yr) MOEASNIND, RELASNIND B02016_002E
ACSASNBANG 2021 Asian Population: Bangladeshi (ACS 5-Yr) MOEASNBANG, RELASNBANG B02016_003E
ACSASNBHUT 2021 Asian Population: Bhutanese (ACS 5-Yr) MOEASNBHUT, RELASNBHUT B02016_004E
ACSASNBURM 2021 Asian Population: Burmese (ACS 5-Yr) MOEASNBURM, RELASNBURM B02016_005E
ACSASNCAMB 2021 Asian Population: Cambodian (ACS 5-Yr) MOEASNCAMB, RELASNCAMB B02016_006E
ACSASNCHIN 2021 Asian Population: Chinese except Taiwanese (ACS 5-Yr) MOEASNCHIN, RELASNCHIN B02016_007E
ACSASNFILI 2021 Asian Population: Filipino (ACS 5-Yr) MOEASNFILI, RELASNFILI B02016_008E
ACSASNHMON 2021 Asian Population: Hmong (ACS 5-Yr) MOEASNHMON, RELASNHMON B02016_009E
ACSASNINDO 2021 Asian Population: Indonesian (ACS 5-Yr) MOEASNINDO, RELASNINDO B02016_010E
ACSASNJAP 2021 Asian Population: Japanese (ACS 5-Yr) MOEASNJAP, RELASNJAP B02016_011E
ACSASNKOR 2021 Asian Population: Korean (ACS 5-Yr) MOEASNKOR, RELASNKOR B02016_012E
ACSASNLAOT 2021 Asian Population: Laotian (ACS 5-Yr) MOEASNLAOT, RELASNLAOT B02016_013E
ACSASNMALA 2021 Asian Population: Malaysian (ACS 5-Yr) MOEASNMALA, RELASNMALA B02016_014E
ACSASNMONG 2021 Asian Population: Mongolian (ACS 5-Yr) MOEASNMONG, RELASNMONG B02016_015E
ACSASNNEPA 2021 Asian Population: Nepalese (ACS 5-Yr) MOEASNNEPA, RELASNNEPA B02016_016E
ACSASNOKIN 2021 Asian Population: Okinawan (ACS 5-Yr) MOEASNOKIN, RELASNOKIN B02016_017E
ACSASNPAKI 2021 Asian Population: Pakistani (ACS 5-Yr) MOEASNPAKI, RELASNPAKI B02016_018E
ACSASNSRIL 2021 Asian Population: Sri Lankan (ACS 5-Yr) MOEASNSRIL, RELASNSRIL B02016_019E
ACSASNTAIW 2021 Asian Population: Taiwanese (ACS 5-Yr) MOEASNTAIW, RELASNTAIW B02016_020E
ACSASNTHAI 2021 Asian Population: Thai (ACS 5-Yr) MOEASNTHAI, RELASNTHAI B02016_021E
ACSASNVIET 2021 Asian Population: Vietnamese (ACS 5-Yr) MOEASNVIET, RELASNVIET B02016_022E
ACSASNOTH 2021 Asian Population: Other Asian Specified (ACS 5-Yr) MOEASNOTH, RELASNOTH B02016_023E
ACSASNUNSP 2021 Asian Population: Other Asian Not Specified (ACS 5-Yr) MOEASNUNSP, RELASNUNSP B02016_024E
ACSASN2UP 2021 Asian Population: Two or More Asian (ACS 5-Yr) MOEASN2UP, RELASN2UP B02016_025E

2017-2021 Hispanic or Latino Population by Origin (ACS Tract)


ACSHISPPOP 2021 Hispanic or Latino Population (ACS 5-Yr) MOEHISPPOP, RELHISPPOP B03001_003E
ACSHMEXICN 2021 Hispanic Population: Mexican (ACS 5-Yr) MOEHMEXICN, RELHMEXICN B03001_004E
ACSHPUERTO 2021 Hispanic Population: Puerto Rican (ACS 5-Yr) MOEHPUERTO, RELHPUERTO B03001_005E
ACSHCUBAN 2021 Hispanic Population: Cuban (ACS 5-Yr) MOEHCUBAN, RELHCUBAN B03001_006E
ACSHDOMINC 2021 Hispanic Population: Dominican (ACS 5-Yr) MOEHDOMINC, RELHDOMINC B03001_007E
ACSHCOSTA 2021 Hispanic Population: Costa Rican (ACS 5-Yr) MOEHCOSTA, RELHCOSTA B03001_009E
ACSHGUATEM 2021 Hispanic Population: Guatemalan (ACS 5-Yr) MOEHGUATEM, RELHGUATEM B03001_010E
ACSHHONDUR 2021 Hispanic Population: Honduran (ACS 5-Yr) MOEHHONDUR, RELHHONDUR B03001_011E
ACSHNICARG 2021 Hispanic Population: Nicaraguan (ACS 5-Yr) MOEHNICARG, RELHNICARG B03001_012E
ACSHPANAM 2021 Hispanic Population: Panamanian (ACS 5-Yr) MOEHPANAM, RELHPANAM B03001_013E
ACSHSALVAD 2021 Hispanic Population: Salvadoran (ACS 5-Yr) MOEHSALVAD, RELHSALVAD B03001_014E
ACSHOTHCA 2021 Hispanic Population: Other Central American (ACS 5-Yr) MOEHOTHCA, RELHOTHCA B03001_015E
ACSHARGENT 2021 Hispanic Population: Argentinean (ACS 5-Yr) MOEHARGENT, RELHARGENT B03001_017E
ACSHBOLIVN 2021 Hispanic Population: Bolivian (ACS 5-Yr) MOEHBOLIVN, RELHBOLIVN B03001_018E
ACSHCHILE 2021 Hispanic Population: Chilean (ACS 5-Yr) MOEHCHILE, RELHCHILE B03001_019E
ACSHCOLOMB 2021 Hispanic Population: Colombian (ACS 5-Yr) MOEHCOLOMB, RELHCOLOMB B03001_020E
ACSHECUADR 2021 Hispanic Population: Ecuadorian (ACS 5-Yr) MOEHECUADR, RELHECUADR B03001_021E
ACSHPARAGY 2021 Hispanic Population: Paraguayan (ACS 5-Yr) MOEHPARAGY, RELHPARAGY B03001_022E
ACSHPERUVN 2021 Hispanic Population: Peruvian (ACS 5-Yr) MOEHPERUVN, RELHPERUVN B03001_023E
ACSHURUGYN 2021 Hispanic Population: Uruguayan (ACS 5-Yr) MOEHURUGYN, RELHURUGYN B03001_024E
ACSHVENEZL 2021 Hispanic Population: Venezuelan (ACS 5-Yr) MOEHVENEZL, RELHVENEZL B03001_025E
ACSHOTHSA 2021 Hispanic Population: Other South American (ACS 5-Yr) MOEHOTHSA, RELHOTHSA B03001_026E
ACSHSPANRD 2021 Hispanic Population: Spaniard (ACS 5-Yr) MOEHSPANRD, RELHSPANRD B03001_028E
ACSHSPANSH 2021 Hispanic Population: Spanish (ACS 5-Yr) MOEHSPANSH, RELHSPANSH B03001_029E
ACSHSPAMER 2021 Hispanic Population: Spanish American (ACS 5-Yr) MOEHSPAMER, RELHSPAMER B03001_030E
ACSHISPOTH 2021 Hispanic Population: Other Hispanic/Latino (ACS 5-Yr) MOEHISPOTH, RELHISPOTH B03001_031E

2017-2021 Population by Single Ancestry (ACS Tract)


ACSAPOP 2021 Persons Reporting Single Ancestry (ACS 5-Yr) MOEAPOP, RELAPOP B04004_001E
ACSAAFGHAN 2021 Ancestry: Afghan (ACS 5-Yr) MOEAAFGHAN, RELAAFGHAN B04004_002E
ACSAALBAN 2021 Ancestry: Albanian (ACS 5-Yr) MOEAALBAN, RELAALBAN B04004_003E
ACSAALSATN 2021 Ancestry: Alsatian (ACS 5-Yr) MOEAALSATN, RELAALSATN B04004_004E
ACSAAMER 2021 Ancestry: American (ACS 5-Yr) MOEAAMER, RELAAMER B04004_005E
ACSAEGYPTN 2021 Ancestry: Arab - Egyptian (ACS 5-Yr) MOEAEGYPTN, RELAEGYPTN B04004_007E
ACSAIRAQI 2021 Ancestry: Arab - Iraqi (ACS 5-Yr) MOEAIRAQI, RELAIRAQI B04004_008E
ACSAJORDAN 2021 Ancestry: Arab - Jordanian (ACS 5-Yr) MOEAJORDAN, RELAJORDAN B04004_009E
ACSALEBAN 2021 Ancestry: Arab - Lebanese (ACS 5-Yr) MOEALEBAN, RELALEBAN B04004_010E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSAMOROCC 2021 Ancestry: Arab - Moroccan (ACS 5-Yr) MOEAMOROCC, RELAMOROCC B04004_011E
ACSAPALEST 2021 Ancestry: Arab - Palestinian (ACS 5-Yr) MOEAPALEST, RELAPALEST B04004_012E
ACSASYRIAN 2021 Ancestry: Arab - Syrian (ACS 5-Yr) MOEASYRIAN, RELASYRIAN B04004_013E
ACSAARAB 2021 Ancestry: Arab - Arab (ACS 5-Yr) MOEAARAB, RELAARAB B04004_014E
ACSAOARAB 2021 Ancestry: Arab - Other (ACS 5-Yr) MOEAOARAB, RELAOARAB B04004_015E
ACSAARMEN 2021 Ancestry: Armenian (ACS 5-Yr) MOEAARMEN, RELAARMEN B04004_016E
ACSAASSYRN 2021 Ancestry: Assyrian/Chaldean/Syriac (ACS 5-Yr) MOEAASSYRN, RELAASSYRN B04004_017E
ACSAAUSTRL 2021 Ancestry: Australian (ACS 5-Yr) MOEAAUSTRL, RELAAUSTRL B04004_018E
ACSAAUSTRN 2021 Ancestry: Austrian (ACS 5-Yr) MOEAAUSTRN, RELAAUSTRN B04004_019E
ACSABASQUE 2021 Ancestry: Basque (ACS 5-Yr) MOEABASQUE, RELABASQUE B04004_020E
ACSABELGN 2021 Ancestry: Belgian (ACS 5-Yr) MOEABELGN, RELABELGN B04004_021E
ACSABRAZLN 2021 Ancestry: Brazilian (ACS 5-Yr) MOEABRAZLN, RELABRAZLN B04004_022E
ACSABRIT 2021 Ancestry: British (ACS 5-Yr) MOEABRIT, RELABRIT B04004_023E
ACSABULGAR 2021 Ancestry: Bulgarian (ACS 5-Yr) MOEABULGAR, RELABULGAR B04004_024E
ACSACAJUN 2021 Ancestry: Cajun (ACS 5-Yr) MOEACAJUN, RELACAJUN B04004_025E
ACSACANADN 2021 Ancestry: Canadian (ACS 5-Yr) MOEACANADN, RELACANADN B04004_026E
ACSACRUSYN 2021 Ancestry: Carpatho Rusyn (ACS 5-Yr) MOEACRUSYN, RELACRUSYN B04004_027E
ACSACELTIC 2021 Ancestry: Celtic (ACS 5-Yr) MOEACELTIC, RELACELTIC B04004_028E
ACSACROATN 2021 Ancestry: Croatian (ACS 5-Yr) MOEACROATN, RELACROATN B04004_029E
ACSACYPRIO 2021 Ancestry: Cypriot (ACS 5-Yr) MOEACYPRIO, RELACYPRIO B04004_030E
ACSACZECH 2021 Ancestry: Czech (ACS 5-Yr) MOEACZECH, RELACZECH B04004_031E
ACSACZECHO 2021 Ancestry: Czechoslovakian (ACS 5-Yr) MOEACZECHO, RELACZECHO B04004_032E
ACSADANISH 2021 Ancestry: Danish (ACS 5-Yr) MOEADANISH, RELADANISH B04004_033E
ACSADUTCH 2021 Ancestry: Dutch (ACS 5-Yr) MOEADUTCH, RELADUTCH B04004_034E
ACSAEEUROP 2021 Ancestry: Eastern European (ACS 5-Yr) MOEAEEUROP, RELAEEUROP B04004_035E
ACSAENGLSH 2021 Ancestry: English (ACS 5-Yr) MOEAENGLSH, RELAENGLSH B04004_036E
ACSAESTON 2021 Ancestry: Estonian (ACS 5-Yr) MOEAESTON, RELAESTON B04004_037E
ACSAEUROPN 2021 Ancestry: European (ACS 5-Yr) MOEAEUROPN, RELAEUROPN B04004_038E
ACSAFINNSH 2021 Ancestry: Finnish (ACS 5-Yr) MOEAFINNSH, RELAFINNSH B04004_039E
ACSAFRENCH 2021 Ancestry: French (except Basque) (ACS 5-Yr) MOEAFRENCH, RELAFRENCH B04004_040E
ACSAFRNCAN 2021 Ancestry: French Canadian (ACS 5-Yr) MOEAFRNCAN, RELAFRNCAN B04004_041E
ACSAGERMAN 2021 Ancestry: German (ACS 5-Yr) MOEAGERMAN, RELAGERMAN B04004_042E
ACSAGERRUS 2021 Ancestry: German Russian (ACS 5-Yr) MOEAGERRUS, RELAGERRUS B04004_043E
ACSAGREEK 2021 Ancestry: Greek (ACS 5-Yr) MOEAGREEK, RELAGREEK B04004_044E
ACSAGUYAN 2021 Ancestry: Guyanese (ACS 5-Yr) MOEAGUYAN, RELAGUYAN B04004_045E
ACSAHUNGAR 2021 Ancestry: Hungarian (ACS 5-Yr) MOEAHUNGAR, RELAHUNGAR B04004_046E
ACSAICELAN 2021 Ancestry: Icelander (ACS 5-Yr) MOEAICELAN, RELAICELAN B04004_047E
ACSAIRAN 2021 Ancestry: Iranian (ACS 5-Yr) MOEAIRAN, RELAIRAN B04004_048E
ACSAIRISH 2021 Ancestry: Irish (ACS 5-Yr) MOEAIRISH, RELAIRISH B04004_049E
ACSAISRAEL 2021 Ancestry: Israeli (ACS 5-Yr) MOEAISRAEL, RELAISRAEL B04004_050E
ACSAITALN 2021 Ancestry: Italian (ACS 5-Yr) MOEAITALN, RELAITALN B04004_051E
ACSALATVIA 2021 Ancestry: Latvian (ACS 5-Yr) MOEALATVIA, RELALATVIA B04004_052E
ACSALITHUA 2021 Ancestry: Lithuanian (ACS 5-Yr) MOEALITHUA, RELALITHUA B04004_053E
ACSALUXEMB 2021 Ancestry: Luxemburger (ACS 5-Yr) MOEALUXEMB, RELALUXEMB B04004_054E
ACSAMACEDO 2021 Ancestry: Macedonian (ACS 5-Yr) MOEAMACEDO, RELAMACEDO B04004_055E
ACSAMALT 2021 Ancestry: Maltese (ACS 5-Yr) MOEAMALT, RELAMALT B04004_056E
ACSANWZEAL 2021 Ancestry: New Zealander (ACS 5-Yr) MOEANWZEAL, RELANWZEAL B04004_057E
ACSANEUROP 2021 Ancestry: Northern European (ACS 5-Yr) MOEANEUROP, RELANEUROP B04004_058E
ACSANORWEG 2021 Ancestry: Norwegian (ACS 5-Yr) MOEANORWEG, RELANORWEG B04004_059E
ACSAPAGERM 2021 Ancestry: Pennsylvania German (ACS 5-Yr) MOEAPAGERM, RELAPAGERM B04004_060E
ACSAPOLISH 2021 Ancestry: Polish (ACS 5-Yr) MOEAPOLISH, RELAPOLISH B04004_061E
ACSAPORTUG 2021 Ancestry: Portuguese (ACS 5-Yr) MOEAPORTUG, RELAPORTUG B04004_062E
ACSARMNIAN 2021 Ancestry: Romanian (ACS 5-Yr) MOEARMNIAN, RELARMNIAN B04004_063E
ACSARUSSN 2021 Ancestry: Russian (ACS 5-Yr) MOEARUSSN, RELARUSSN B04004_064E
ACSASCANDV 2021 Ancestry: Scandinavian (ACS 5-Yr) MOEASCANDV, RELASCANDV B04004_065E
ACSASIRISH 2021 Ancestry: Scotch-Irish (ACS 5-Yr) MOEASIRISH, RELASIRISH B04004_066E
ACSASCOTT 2021 Ancestry: Scottish (ACS 5-Yr) MOEASCOTT, RELASCOTT B04004_067E
ACSASERB 2021 Ancestry: Serbian (ACS 5-Yr) MOEASERB, RELASERB B04004_068E
ACSASLAVIC 2021 Ancestry: Slavic (ACS 5-Yr) MOEASLAVIC, RELASLAVIC B04004_069E
ACSASLOVAK 2021 Ancestry: Slovak (ACS 5-Yr) MOEASLOVAK, RELASLOVAK B04004_070E
ACSASLOVEN 2021 Ancestry: Slovene (ACS 5-Yr) MOEASLOVEN, RELASLOVEN B04004_071E
ACSASOVIET 2021 Ancestry: Soviet Union (ACS 5-Yr) MOEASOVIET, RELASOVIET B04004_072E
ACSACAPEVR 2021 Ancestry: Sub-Saharan African-Cape Verdean (ACS 5-Yr) MOEACAPEVR, RELACAPEVR B04004_074E
ACSAETHIOP 2021 Ancestry: Sub-Saharan African-Ethiopian (ACS 5-Yr) MOEAETHIOP, RELAETHIOP B04004_075E
ACSAGHANAN 2021 Ancestry: Sub-Saharan African-Ghanaian (ACS 5-Yr) MOEAGHANAN, RELAGHANAN B04004_076E
ACSAKENYAN 2021 Ancestry: Sub-Saharan African-Kenyan (ACS 5-Yr) MOEAKENYAN, RELAKENYAN B04004_077E
ACSALIBER 2021 Ancestry: Sub-Saharan African-Liberian (ACS 5-Yr) MOEALIBER, RELALIBER B04004_078E
ACSANIGER 2021 Ancestry: Sub-Saharan African-Nigerian (ACS 5-Yr) MOEANIGER, RELANIGER B04004_079E
ACSASENEGL 2021 Ancestry: Sub-Saharan African-Senegalese (ACS 5-Yr) MOEASENEGL, RELASENEGL B04004_080E
ACSASLEONE 2021 Ancestry: Sub-Saharan African-Sierra Leonean (ACS 5-Yr) MOEASLEONE, RELASLEONE B04004_081E
ACSASOMALI 2021 Ancestry: Sub-Saharan African-Somali (ACS 5-Yr) MOEASOMALI, RELASOMALI B04004_082E
ACSASAFRIC 2021 Ancestry: Sub-Saharan African-South African (ACS 5-Yr) MOEASAFRIC, RELASAFRIC B04004_083E
ACSASUDAN 2021 Ancestry: Sub-Saharan African-Sudanese (ACS 5-Yr) MOEASUDAN, RELASUDAN B04004_084E
ACSAUGANDN 2021 Ancestry: Sub-Saharan African-Ugandan (ACS 5-Yr) MOEAUGANDN, RELAUGANDN B04004_085E
ACSAZIMBAB 2021 Ancestry: Sub-Saharan African-Zimbabwean (ACS 5-Yr) MOEAZIMBAB, RELAZIMBAB B04004_086E
ACSAAFRIC 2021 Ancestry: Sub-Saharan African-African (ACS 5-Yr) MOEAAFRIC, RELAAFRIC B04004_087E
ACSAOSSAFR 2021 Ancestry: Sub-Saharan African-Other (ACS 5-Yr) MOEAOSSAFR, RELAOSSAFR B04004_088E
ACSASWEDSH 2021 Ancestry: Swedish (ACS 5-Yr) MOEASWEDSH, RELASWEDSH B04004_089E
ACSASWISS 2021 Ancestry: Swiss (ACS 5-Yr) MOEASWISS, RELASWISS B04004_090E
ACSATURKSH 2021 Ancestry: Turkish (ACS 5-Yr) MOEATURKSH, RELATURKSH B04004_091E
ACSAUKRAIN 2021 Ancestry: Ukrainian (ACS 5-Yr) MOEAUKRAIN, RELAUKRAIN B04004_092E
ACSAWELSH 2021 Ancestry: Welsh (ACS 5-Yr) MOEAWELSH, RELAWELSH B04004_093E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSABAHAM 2021 Ancestry: West Indian-Bahamian (ACS 5-Yr) MOEABAHAM, RELABAHAM B04004_095E
ACSABARBAD 2021 Ancestry: West Indian-Barbadian (ACS 5-Yr) MOEABARBAD, RELABARBAD B04004_096E
ACSABELIZN 2021 Ancestry: West Indian-Belizean (ACS 5-Yr) MOEABELIZN, RELABELIZN B04004_097E
ACSABERMUD 2021 Ancestry: West Indian-Bermudan (ACS 5-Yr) MOEABERMUD, RELABERMUD B04004_098E
ACSABRWIND 2021 Ancestry: West Indian-British West Indian (ACS 5-Yr) MOEABRWIND, RELABRWIND B04004_099E
ACSADUWIND 2021 Ancestry: West Indian-Dutch West Indian (ACS 5-Yr) MOEADUWIND, RELADUWIND B04004_100E
ACSAHAITN 2021 Ancestry: West Indian-Haitian (ACS 5-Yr) MOEAHAITN, RELAHAITN B04004_101E
ACSAJAMAIC 2021 Ancestry: West Indian-Jamaican (ACS 5-Yr) MOEAJAMAIC, RELAJAMAIC B04004_102E
ACSATRINID 2021 Ancestry: West Indian-Trinidad & Tobago (ACS 5-Yr) MOEATRINID, RELATRINID B04004_103E
ACSAUSVIRG 2021 Ancestry: West Indian-US Virgin Islander (ACS 5-Yr) MOEAUSVIRG, RELAUSVIRG B04004_104E
ACSAWIND 2021 Ancestry: West Indian-West Indian (ACS 5-Yr) MOEAWIND, RELAWIND B04004_105E
ACSAOWIND 2021 Ancestry: West Indian-Other West Indian (ACS 5-Yr) MOEAOWIND, RELAOWIND B04004_106E
ACSAYUGOSL 2021 Ancestry: Yugoslavian (ACS 5-Yr) MOEAYUGOSL, RELAYUGOSL B04004_107E
ACSAOTHGRP 2021 Ancestry: Other Groups (ACS 5-Yr) MOEAOTHGRP, RELAOTHGRP B04004_108E

2017-2021 Transportation to Work (ACS Tract)


ACSMWRKR 2021 Male Workers Age 16+ (ACS 5-Yr) MOEMWRKR, RELMWRKR B08006_018E
ACSMDRALON 2021 Male Workers 16+ Drove Alone to Work (ACS 5-Yr) MOEMDRALON, RELMDRALON B08006_020E
ACSMCARPL 2021 Male Workers 16+ Carpooled (ACS 5-Yr) MOEMCARPL, RELMCARPL B08006_021E
ACSMPUBTRN 2021 Male Workers 16+ Took Public Transportation (ACS 5-Yr) MOEMPUBTRN, RELMPUBTRN B08006_025E
ACSMBICYCL 2021 Male Workers 16+ Bicycled (ACS 5-Yr) MOEMBICYCL, RELMBICYCL B08006_031E
ACSMWALKED 2021 Male Workers 16+ Walked (ACS 5-Yr) MOEMWALKED, RELMWALKED B08006_032E
ACSMOTHTRN 2021 Male Workers 16+ Took Other Means of Transportation (ACS 5-Yr) MOEMOTHTRN, RELMOTHTRN B08006_033E
ACSMWRKHM 2021 Male Workers 16+ Worked at Home (ACS 5-Yr) MOEMWRKHM, RELMWRKHM B08006_034E
ACSFWRKR 2021 Female Workers Age 16+ (ACS 5-Yr) MOEFWRKR, RELFWRKR B08006_035E
ACSFDRALON 2021 Female Workers 16+ Drove Alone to Work (ACS 5-Yr) MOEFDRALON, RELFDRALON B08006_037E
ACSFCARPL 2021 Female Workers 16+ Carpooled (ACS 5-Yr) MOEFCARPL, RELFCARPL B08006_038E
ACSFPUBTRN 2021 Female Workers 16+ Took Public Transportation (ACS 5-Yr) MOEFPUBTRN, RELFPUBTRN B08006_042E
ACSFBICYCL 2021 Female Workers 16+ Bicycled (ACS 5-Yr) MOEFBICYCL, RELFBICYCL B08006_048E
ACSFWALKED 2021 Female Workers 16+ Walked (ACS 5-Yr) MOEFWALKED, RELFWALKED B08006_049E
ACSFOTHTRN 2021 Female Workers 16+ Took Other Means of Transportation (ACS 5-Yr) MOEFOTHTRN, RELFOTHTRN B08006_050E
ACSFWRKHM 2021 Female Workers 16+ Worked at Home (ACS 5-Yr) MOEFWRKHM, RELFWRKHM B08006_051E
ACSWRKRHH 2021 Workers Age 16+ in Households (ACS 5-Yr) MOEWRKRHH, RELWRKRHH B08014_001E
ACSMVEH0 2021 Male Workers 16+ in HHs w/No Vehicles (ACS 5-Yr) MOEMVEH0, RELMVEH0 B08014_009E
ACSMVEH1 2021 Male Workers 16+ in HHs w/1 Vehicle (ACS 5-Yr) MOEMVEH1, RELMVEH1 B08014_010E
B08014_011E + B08014_012E +
ACSMVEH2UP 2021 Male Workers 16+ in HHs w/2+ Vehicles (ACS 5-Yr) MOEMVEH2UP, RELMVEH2UP B08014_013E + B08014_014E
ACSFVEH0 2021 Female Workers 16+ in HHs w/No Vehicles (ACS 5-Yr) MOEFVEH0, RELFVEH0 B08014_016E
ACSFVEH1 2021 Female Workers 16+ in HHs w/1 Vehicle (ACS 5-Yr) MOEFVEH1, RELFVEH1 B08014_017E

B08014_018E + B08014_019E +
ACSFVEH2UP 2021 Female Workers 16+ in HHs w/2+ Vehicles (ACS 5-Yr) MOEFVEH2UP, RELFVEH2UP B08014_020E + B08014_021E

2017-2021 Poverty Status and Educational Attainment (ACS Tract)


ACSP25POV 2021 Population 25+ for whom Poverty Status is Determined (ACS 5-Yr) MOEP25POV, RELP25POV B17003_001E
ACSP25BPOV 2021 Population 25+ with Income Below Poverty Level (ACS 5-Yr) MOEP25BPOV, RELP25BPOV B17003_002E
ACSMBPLTHS 2021 Male 25+ Below Poverty: < High School Grad (ACS 5-Yr) MOEMBPLTHS, RELMBPLTHS B17003_004E
ACSMBPHSGR 2021 Male 25+ Below Poverty: High School Grad (ACS 5-Yr) MOEMBPHSGR, RELMBPHSGR B17003_005E
ACSMBPCOLL 2021 Male 25+ Below Poverty: Some College (ACS 5-Yr) MOEMBPCOLL, RELMBPCOLL B17003_006E
ACSMBPBACH 2021 Male 25+ Below Poverty: Bachelor/Higher (ACS 5-Yr) MOEMBPBACH, RELMBPBACH B17003_007E
ACSFBPLTHS 2021 Female 25+ Below Poverty: < High School Grad (ACS 5-Yr) MOEFBPLTHS, RELFBPLTHS B17003_009E
ACSFBPHSGR 2021 Female 25+ Below Poverty: High School Grad (ACS 5-Yr) MOEFBPHSGR, RELFBPHSGR B17003_010E
ACSFBPCOLL 2021 Female 25+ Below Poverty: Some College (ACS 5-Yr) MOEFBPCOLL, RELFBPCOLL B17003_011E
ACSFBPBACH 2021 Female 25+ Below Poverty: Bachelor/Higher (ACS 5-Yr) MOEFBPBACH, RELFBPBACH B17003_012E
ACSP25APOV 2021 Population 25+ w/Income at/Above Poverty Level (ACS 5-Yr) MOEP25APOV, RELP25APOV B17003_013E
ACSMAPLTHS 2021 Male 25+ at/Above Poverty: < High School Grad (ACS 5-Yr) MOEMAPLTHS, RELMAPLTHS B17003_015E
ACSMAPHSGR 2021 Male 25+ at/Above Poverty: High School Grad (ACS 5-Yr) MOEMAPHSGR, RELMAPHSGR B17003_016E
ACSMAPCOLL 2021 Male 25+ at/Above Poverty: Some College (ACS 5-Yr) MOEMAPCOLL, RELMAPCOLL B17003_017E
ACSMAPBACH 2021 Male 25+ at/Above Poverty: Bachelor/Higher (ACS 5-Yr) MOEMAPBACH, RELMAPBACH B17003_018E
ACSFAPLTHS 2021 Female 25+ at/Above Poverty: < High School Grad (ACS 5-Yr) MOEFAPLTHS, RELFAPLTHS B17003_020E
ACSFAPHSGR 2021 Female 25+ at/Above Poverty: High School Grad (ACS 5-Yr) MOEFAPHSGR, RELFAPHSGR B17003_021E
ACSFAPCOLL 2021 Female 25+ at/Above Poverty: Some College (ACS 5-Yr) MOEFAPCOLL, RELFAPCOLL B17003_022E
ACSFAPBACH 2021 Female 25+ at/Above Poverty: Bachelor/Higher (ACS 5-Yr) MOEFAPBACH, RELFAPBACH B17003_023E

2017-2021 Poverty Status and Labor Force Status (ACS Tract)


ACSP16POV 2021 Population 16+ whom Poverty Status is Determined (ACS 5-Yr) MOEP16POV, RELP16POV B17005_001E
ACSP16BPOV 2021 Population 16+ Below Poverty Level (ACS 5-Yr) MOEP16BPOV, RELP16BPOV B17005_002E
ACSMBPINLF 2021 Male 16+ Below Poverty: in Labor Force (ACS 5-Yr) MOEMBPINLF, RELMBPINLF B17005_004E
ACSMBPEMP 2021 Male 16+ Below Poverty: Employed (ACS 5-Yr) MOEMBPEMP, RELMBPEMP B17005_005E
ACSMBPUNEM 2021 Male 16+ Below Poverty: Unemployed (ACS 5-Yr) MOEMBPUNEM, RELMBPUNEM B17005_006E
ACSMBPNOLF 2021 Male 16+ Below Poverty: Not in Labor Force (ACS 5-Yr) MOEMBPNOLF, RELMBPNOLF B17005_007E
ACSFBPINLF 2021 Female 16+ Below Poverty: in Labor Force (ACS 5-Yr) MOEFBPINLF, RELFBPINLF B17005_009E
ACSFBPEMP 2021 Female 16+ Below Poverty: Employed (ACS 5-Yr) MOEFBPEMP, RELFBPEMP B17005_010E
ACSFBPUNEM 2021 Female 16+ Below Poverty: Unemployed (ACS 5-Yr) MOEFBPUNEM, RELFBPUNEM B17005_011E
ACSFBPNOLF 2021 Female 16+ Below Poverty: Not in Labor Force (ACS 5-Yr) MOEFBPNOLF, RELFBPNOLF B17005_012E
ACSP16APOV 2021 Population 16+ w/Income at/Above Poverty Level (ACS 5-Yr) MOEP16APOV, RELP16APOV B17005_013E
ACSMAPINLF 2021 Male 16+ at/Above Poverty: in Labor Force (ACS 5-Yr) MOEMAPINLF, RELMAPINLF B17005_015E
ACSMAPEMP 2021 Male 16+ at/Above Poverty: Employed (ACS 5-Yr) MOEMAPEMP, RELMAPEMP B17005_016E
ACSMAPUNEM 2021 Male 16+ at/Above Poverty: Unemployed (ACS 5-Yr) MOEMAPUNEM, RELMAPUNEM B17005_017E
ACSMAPNOLF 2021 Male 16+ at/Above Poverty: Not in Labor Force (ACS 5-Yr) MOEMAPNOLF, RELMAPNOLF B17005_018E
ACSFAPINLF 2021 Female 16+ at/Above Poverty: in Labor Force (ACS 5-Yr) MOEFAPINLF, RELFAPINLF B17005_020E
ACSFAPEMP 2021 Female 16+ at/Above Poverty: Employed (ACS 5-Yr) MOEFAPEMP, RELFAPEMP B17005_021E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSFAPUNEM 2021 Female 16+ at/Above Poverty: Unemployed (ACS 5-Yr) MOEFAPUNEM, RELFAPUNEM B17005_022E
ACSFAPNOLF 2021 Female 16+ at/Above Poverty: Not in Labor Force (ACS 5-Yr) MOEFAPNOLF, RELFAPNOLF B17005_023E

2017-2021 Poverty Status and Race (ACS Tract)


ACSWHTPOV 2021 White Pop: Poverty Status is Determined (ACS 5-Yr) MOEWHTPOV, RELWHTPOV B17020A_001E
ACSWHTBPOV 2021 White Pop Below Poverty Level (ACS 5-Yr) MOEWHTBPOV, RELWHTBPOV B17020A_002E
ACSWHTAPOV 2021 White Pop at/Above Poverty Level (ACS 5-Yr) MOEWHTAPOV, RELWHTAPOV B17020A_010E
ACSBLKPOV 2021 Black Pop: Poverty Status is Determined (ACS 5-Yr) MOEBLKPOV, RELBLKPOV B17020B_001E
ACSBLKBPOV 2021 Black Pop Below Poverty Level (ACS 5-Yr) MOEBLKBPOV, RELBLKBPOV B17020B_002E
ACSBLKAPOV 2021 Black Pop at/Above Poverty Level (ACS 5-Yr) MOEBLKAPOV, RELBLKAPOV B17020B_010E
ACSAIPOV 2021 American Indian Pop: Poverty Status is Determined (ACS 5-Yr) MOEAIPOV, RELAIPOV B17020C_001E
ACSAIBPOV 2021 American Indian Pop Below Poverty Level (ACS 5-Yr) MOEAIBPOV, RELAIBPOV B17020C_002E
ACSAIAPOV 2021 American Indian Pop at/Above Poverty Level (ACS 5-Yr) MOEAIAPOV, RELAIAPOV B17020C_010E
ACSASNPOV 2021 Asian Pop: Poverty Status is Determined (ACS 5-Yr) MOEASNPOV, RELASNPOV B17020D_001E
ACSASNBPOV 2021 Asian Pop Below Poverty Level (ACS 5-Yr) MOEASNBPOV, RELASNBPOV B17020D_002E
ACSASNAPOV 2021 Asian Pop at/Above Poverty Level (ACS 5-Yr) MOEASNAPOV, RELASNAPOV B17020D_010E
ACSPIPOV 2021 Pacific Islander Pop: Poverty Status is Determined (ACS 5-Yr) MOEPIPOV, RELPIPOV B17020E_001E
ACSPIBPOV 2021 Pacific Islander Pop Below Poverty Level (ACS 5-Yr) MOEPIBPOV, RELPIBPOV B17020E_002E
ACSPIAPOV 2021 Pacific Islander Pop at/Above Poverty Level (ACS 5-Yr) MOEPIAPOV, RELPIAPOV B17020E_010E
ACSOTHPOV 2021 Other Race Pop: Poverty Status is Determined (ACS 5-Yr) MOEOTHPOV, RELOTHPOV B17020F_001E
ACSOTHBPOV 2021 Other Race Pop Below Poverty Level (ACS 5-Yr) MOEOTHBPOV, RELOTHBPOV B17020F_002E
ACSOTHAPOV 2021 Other Race Pop at/Above Poverty Level (ACS 5-Yr) MOEOTHAPOV, RELOTHAPOV B17020F_010E
ACSMLTPOV 2021 Multi Race Pop: Poverty Status is Determined (ACS 5-Yr) MOEMLTPOV, RELMLTPOV B17020G_001E
ACSMLTBPOV 2021 Multi Race Pop Below Poverty Level (ACS 5-Yr) MOEMLTBPOV, RELMLTBPOV B17020G_002E
ACSMLTAPOV 2021 Multi Race Pop at/Above Poverty Level (ACS 5-Yr) MOEMLTAPOV, RELMLTAPOV B17020G_010E
ACSWNHPOV 2021 White Non-Hispanic Pop: Poverty Status is Determined (ACS 5-Yr) MOEWNHPOV, RELWNHPOV B17020H_001E
ACSWNHBPOV 2021 White Non-Hispanic Pop Below Poverty Level (ACS 5-Yr) MOEWNHBPOV, RELWNHBPOV B17020H_002E
ACSWNHAPOV 2021 White Non-Hispanic Pop w/Inc at/Above Poverty Level (ACS 5-Yr) MOEWNHAPOV, RELWNHAPOV B17020H_010E
ACSHSPPOV 2021 Hispanic Pop: Poverty Status is Determined (ACS 5-Yr) MOEHSPPOV, RELHSPPOV B17020I_001E
ACSHSPBPOV 2021 Hispanic Pop Below Poverty Level (ACS 5-Yr) MOEHSPBPOV, RELHSPBPOV B17020I_002E
ACSHSPAPOV 2021 Hispanic Pop at/Above Poverty Level (ACS 5-Yr) MOEHSPAPOV, RELHSPAPOV B17020I_010E

2017-2021 Poverty Status and Food Stamps/SNAP (ACS Tract)


ACSFSBPOV 2021 HHs Below Poverty that Received Food Stamps/SNAP (ACS 5-Yr) MOEFSBPOV, RELFSBPOV B22003_003E
ACSFSAPOV 2021 HHs at/Above Poverty that Received Food Stamps/SNAP (ACS 5-Yr) MOEFSAPOV, RELFSAPOV B22003_004E
ACSFSU18 2021 HHs w/Pop <18 that Received Food Stamps/SNAP (ACS 5-Yr) MOEFSU18, RELFSU18 B22002_003E
ACSFSNU18 2021 HHs w/No Pop <18 that Received Food Stamps/SNAP (ACS 5-Yr) MOEFSNU18, RELFSNU18 B22002_009E
ACSFSP60 2021 HHs w/Pop 60+ that Received Food Stamps/SNAP (ACS 5-Yr) MOEFSP60, RELFSP60 B22001_003E
ACSFSNP60 2021 HHs w/No Pop 60+ that Received Food Stamps/SNAP (ACS 5-Yr) MOEFSNP60, RELFSNP60 B22001_004E
ACSNFSBPOV 2021 HHs Below Poverty No Food Stamps/SNAP Received (ACS 5-Yr) MOENFSBPOV, RELNFSBPOV B22003_006E
ACSNFSAPOV 2021 HHs at/Above Poverty No Food Stamps/SNAP Received (ACS 5-Yr) MOENFSAPOV, RELNFSAPOV B22003_007E
ACSNFSU18 2021 HHs w/Pop <18 No Food Stamps/SNAP Received (ACS 5-Yr) MOENFSU18, RELNFSU18 B22002_016E
ACSNFSNU18 2021 HHs w/No Pop <18 No Food Stamps/SNAP Received (ACS 5-Yr) MOENFSNU18, RELNFSNU18 B22002_022E
ACSNFSP60 2021 HHs w/Pop 60+ No Food Stamps/SNAP Received (ACS 5-Yr) MOENFSP60, RELNFSP60 B22001_006E
ACSNFSNP60 2021 HHs w/No Pop 60+ No Food Stamps/SNAP Received (ACS 5-Yr) MOENFSNP60, RELNFSNP60 B22001_007E

2017-2021 Income by Household Size and Earners (ACS Tract)


ACSMEDI1PH 2021 Median HH Income: 1-Person Households (ACS 5-Yr) MOEMEDI1PH, RELMEDI1PH B19019_002E
ACSMEDI2PH 2021 Median HH Income: 2-Person Households (ACS 5-Yr) MOEMEDI2PH, RELMEDI2PH B19019_003E
ACSMEDI3PH 2021 Median HH Income: 3-Person Households (ACS 5-Yr) MOEMEDI3PH, RELMEDI3PH B19019_004E
ACSMEDI4PH 2021 Median HH Income: 4-Person Households (ACS 5-Yr) MOEMEDI4PH, RELMEDI4PH B19019_005E
ACSMEDI5PH 2021 Median HH Income: 5-Person Households (ACS 5-Yr) MOEMEDI5PH, RELMEDI5PH B19019_006E
ACSMEDI6PH 2021 Median HH Income: 6-Person Households (ACS 5-Yr) MOEMEDI6PH, RELMEDI6PH B19019_007E
ACSMEDI7PH 2021 Median HH Income: 7+ Person Households (ACS 5-Yr) MOEMEDI7PH, RELMEDI7PH B19019_008E
ACSEARN0 2021 Family Households with No Earners (ACS 5-Yr) MOEEARN0, RELEARN0 B19122_002E
ACSEARN1 2021 Family Households with 1 Earner (ACS 5-Yr) MOEEARN1, RELEARN1 B19122_003E
ACSEARN2 2021 Family Households with 2 Earners (ACS 5-Yr) MOEEARN2, RELEARN2 B19122_004E
ACSEARN3 2021 Family Households with 3+ Earners (ACS 5-Yr) MOEEARN3, RELEARN3 B19122_005E

2017-2021 Household Income by Race (ACS Tract)


ACSWHTHHR 2021 Households w/White Householder (ACS 5-Yr) MOEWHTHHR, RELWHTHHR B19001A_001E
ACSWHTI0 2021 HHs w/White HHr/Income <$10000 (ACS 5-Yr) MOEWHTI0, RELWHTI0 B19001A_002E
ACSWHTI10 2021 HHs w/White HHr/Income $10000-$14999 (ACS 5-Yr) MOEWHTI10, RELWHTI10 B19001A_003E
ACSWHTI15 2021 HHs w/White HHr/Income $15000-$19999 (ACS 5-Yr) MOEWHTI15, RELWHTI15 B19001A_004E
ACSWHTI20 2021 HHs w/White HHr/Income $20000-$24999 (ACS 5-Yr) MOEWHTI20, RELWHTI20 B19001A_005E
ACSWHTI25 2021 HHs w/White HHr/Income $25000-$29999 (ACS 5-Yr) MOEWHTI25, RELWHTI25 B19001A_006E
ACSWHTI30 2021 HHs w/White HHr/Income $30000-$34999 (ACS 5-Yr) MOEWHTI30, RELWHTI30 B19001A_007E
ACSWHTI35 2021 HHs w/White HHr/Income $35000-$39999 (ACS 5-Yr) MOEWHTI35, RELWHTI35 B19001A_008E
ACSWHTI40 2021 HHs w/White HHr/Income $40000-$44999 (ACS 5-Yr) MOEWHTI40, RELWHTI40 B19001A_009E
ACSWHTI45 2021 HHs w/White HHr/Income $45000-$49999 (ACS 5-Yr) MOEWHTI45, RELWHTI45 B19001A_010E
ACSWHTI50 2021 HHs w/White HHr/Income $50000-$59999 (ACS 5-Yr) MOEWHTI50, RELWHTI50 B19001A_011E
ACSWHTI60 2021 HHs w/White HHr/Income $60000-$74999 (ACS 5-Yr) MOEWHTI60, RELWHTI60 B19001A_012E
ACSWHTI75 2021 HHs w/White HHr/Income $75000-$99999 (ACS 5-Yr) MOEWHTI75, RELWHTI75 B19001A_013E
ACSWHTI100 2021 HHs w/White HHr/Income $100000-$124999 (ACS 5-Yr) MOEWHTI100, RELWHTI100 B19001A_014E
ACSWHTI125 2021 HHs w/White HHr/Income $125000-$149999 (ACS 5-Yr) MOEWHTI125, RELWHTI125 B19001A_015E
ACSWHTI150 2021 HHs w/White HHr/Income $150000-$199999 (ACS 5-Yr) MOEWHTI150, RELWHTI150 B19001A_016E
ACSWHTI200 2021 HHs w/White HHr/Income $200000+ (ACS 5-Yr) MOEWHTI200, RELWHTI200 B19001A_017E
ACSMEDWHTI 2021 Median HH Income: White Householder (ACS 5-Yr) MOEMEDWHTI, RELMEDWHTI B19013A_001E
ACSAVGWHTI 2021 Average HH Income: White Householder (ACS 5-Yr) MOEAVGWHTI, RELAVGWHTI Esri Calculated
ACSAGGWHTI 2021 Aggregate HH Income: White Householder (ACS 5-Yr) MOEAGGWHTI, RELAGGWHTI B19025A_001E
ACSBLKHHR 2021 Households w/Black Householder (ACS 5-Yr) MOEBLKHHR, RELBLKHHR B19001B_001E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSBLKI0 2021 HHs w/Black HHr/Income <$10000 (ACS 5-Yr) MOEBLKI0, RELBLKI0 B19001B_002E
ACSBLKI10 2021 HHs w/Black HHr/Income $10000-$14999 (ACS 5-Yr) MOEBLKI10, RELBLKI10 B19001B_003E
ACSBLKI15 2021 HHs w/Black HHr/Income $15000-$19999 (ACS 5-Yr) MOEBLKI15, RELBLKI15 B19001B_004E
ACSBLKI20 2021 HHs w/Black HHr/Income $20000-$24999 (ACS 5-Yr) MOEBLKI20, RELBLKI20 B19001B_005E
ACSBLKI25 2021 HHs w/Black HHr/Income $25000-$29999 (ACS 5-Yr) MOEBLKI25, RELBLKI25 B19001B_006E
ACSBLKI30 2021 HHs w/Black HHr/Income $30000-$34999 (ACS 5-Yr) MOEBLKI30, RELBLKI30 B19001B_007E
ACSBLKI35 2021 HHs w/Black HHr/Income $35000-$39999 (ACS 5-Yr) MOEBLKI35, RELBLKI35 B19001B_008E
ACSBLKI40 2021 HHs w/Black HHr/Income $40000-$44999 (ACS 5-Yr) MOEBLKI40, RELBLKI40 B19001B_009E
ACSBLKI45 2021 HHs w/Black HHr/Income $45000-$49999 (ACS 5-Yr) MOEBLKI45, RELBLKI45 B19001B_010E
ACSBLKI50 2021 HHs w/Black HHr/Income $50000-$59999 (ACS 5-Yr) MOEBLKI50, RELBLKI50 B19001B_011E
ACSBLKI60 2021 HHs w/Black HHr/Income $60000-$74999 (ACS 5-Yr) MOEBLKI60, RELBLKI60 B19001B_012E
ACSBLKI75 2021 HHs w/Black HHr/Income $75000-$99999 (ACS 5-Yr) MOEBLKI75, RELBLKI75 B19001B_013E
ACSBLKI100 2021 HHs w/Black HHr/Income $100000-$124999 (ACS 5-Yr) MOEBLKI100, RELBLKI100 B19001B_014E
ACSBLKI125 2021 HHs w/Black HHr/Income $125000-$149999 (ACS 5-Yr) MOEBLKI125, RELBLKI125 B19001B_015E
ACSBLKI150 2021 HHs w/Black HHr/Income $150000-$199999 (ACS 5-Yr) MOEBLKI150, RELBLKI150 B19001B_016E
ACSBLKI200 2021 HHs w/Black HHr/Income $200000+ (ACS 5-Yr) MOEBLKI200, RELBLKI200 B19001B_017E
ACSMEDBLKI 2021 Median HH Income: Black Householder (ACS 5-Yr) MOEMEDBLKI, RELMEDBLKI B19013B_001E
ACSAVGBLKI 2021 Average HH Income: Black Householder (ACS 5-Yr) MOEAVGBLKI, RELAVGBLKI Esri Calculated
ACSAGGBLKI 2021 Aggregate HH Income: Black Householder (ACS 5-Yr) MOEAGGBLKI, RELAGGBLKI B19025B_001E
ACSAIHHR 2021 Households w/American Indian Householder (ACS 5-Yr) MOEAIHHR, RELAIHHR B19001C_001E
ACSAII0 2021 HHs w/Amer Indian HHr/Income <$10000 (ACS 5-Yr) MOEAII0, RELAII0 B19001C_002E
ACSAII10 2021 HHs w/Amer Indian HHr/Income $10000-$14999 (ACS 5-Yr) MOEAII10, RELAII10 B19001C_003E
ACSAII15 2021 HHs w/Amer Indian HHr/Income $15000-$19999 (ACS 5-Yr) MOEAII15, RELAII15 B19001C_004E
ACSAII20 2021 HHs w/Amer Indian HHr/Income $20000-$24999 (ACS 5-Yr) MOEAII20, RELAII20 B19001C_005E
ACSAII25 2021 HHs w/Amer Indian HHr/Income $25000-$29999 (ACS 5-Yr) MOEAII25, RELAII25 B19001C_006E
ACSAII30 2021 HHs w/Amer Indian HHr/Income $30000-$34999 (ACS 5-Yr) MOEAII30, RELAII30 B19001C_007E
ACSAII35 2021 HHs w/Amer Indian HHr/Income $35000-$39999 (ACS 5-Yr) MOEAII35, RELAII35 B19001C_008E
ACSAII40 2021 HHs w/Amer Indian HHr/Income $40000-$44999 (ACS 5-Yr) MOEAII40, RELAII40 B19001C_009E
ACSAII45 2021 HHs w/Amer Indian HHr/Income $45000-$49999 (ACS 5-Yr) MOEAII45, RELAII45 B19001C_010E
ACSAII50 2021 HHs w/Amer Indian HHr/Income $50000-$59999 (ACS 5-Yr) MOEAII50, RELAII50 B19001C_011E
ACSAII60 2021 HHs w/Amer Indian HHr/Income $60000-$74999 (ACS 5-Yr) MOEAII60, RELAII60 B19001C_012E
ACSAII75 2021 HHs w/Amer Indian HHr/Income $75000-$99999 (ACS 5-Yr) MOEAII75, RELAII75 B19001C_013E
ACSAII100 2021 HHs w/Amer Indian HHr/Income $100000-$124999 (ACS 5-Yr) MOEAII100, RELAII100 B19001C_014E
ACSAII125 2021 HHs w/Amer Indian HHr/Income $125000-$149999 (ACS 5-Yr) MOEAII125, RELAII125 B19001C_015E
ACSAII150 2021 HHs w/Amer Indian HHr/Income $150000-$199999 (ACS 5-Yr) MOEAII150, RELAII150 B19001C_016E
ACSAII200 2021 HHs w/Amer Indian HHr/Income $200000+ (ACS 5-Yr) MOEAII200, RELAII200 B19001C_017E
ACSMEDAII 2021 Median HH Income: American Indian Householder (ACS 5-Yr) MOEMEDAII, RELMEDAII B19013C_001E
ACSAVGAII 2021 Average HH Income: American Indian Householder (ACS 5-Yr) MOEAVGAII, RELAVGAII Esri Calculated
ACSAGGAII 2021 Aggregate HH Income: American Indian Householder (ACS 5-Yr) MOEAGGAII, RELAGGAII B19025C_001E
ACSASNHHR 2021 Households w/Asian Householder (ACS 5-Yr) MOEASNHHR, RELASNHHR B19001D_001E
ACSASNI0 2021 HHs w/Asian HHr/Income <$10000 (ACS 5-Yr) MOEASNI0, RELASNI0 B19001D_002E
ACSASNI10 2021 HHs w/Asian HHr/Income $10000-$14999 (ACS 5-Yr) MOEASNI10, RELASNI10 B19001D_003E
ACSASNI15 2021 HHs w/Asian HHr/Income $15000-$19999 (ACS 5-Yr) MOEASNI15, RELASNI15 B19001D_004E
ACSASNI20 2021 HHs w/Asian HHr/Income $20000-$24999 (ACS 5-Yr) MOEASNI20, RELASNI20 B19001D_005E
ACSASNI25 2021 HHs w/Asian HHr/Income $25000-$29999 (ACS 5-Yr) MOEASNI25, RELASNI25 B19001D_006E
ACSASNI30 2021 HHs w/Asian HHr/Income $30000-$34999 (ACS 5-Yr) MOEASNI30, RELASNI30 B19001D_007E
ACSASNI35 2021 HHs w/Asian HHr/Income $35000-$39999 (ACS 5-Yr) MOEASNI35, RELASNI35 B19001D_008E
ACSASNI40 2021 HHs w/Asian HHr/Income $40000-$44999 (ACS 5-Yr) MOEASNI40, RELASNI40 B19001D_009E
ACSASNI45 2021 HHs w/Asian HHr/Income $45000-$49999 (ACS 5-Yr) MOEASNI45, RELASNI45 B19001D_010E
ACSASNI50 2021 HHs w/Asian HHr/Income $50000-$59999 (ACS 5-Yr) MOEASNI50, RELASNI50 B19001D_011E
ACSASNI60 2021 HHs w/Asian HHr/Income $60000-$74999 (ACS 5-Yr) MOEASNI60, RELASNI60 B19001D_012E
ACSASNI75 2021 HHs w/Asian HHr/Income $75000-$99999 (ACS 5-Yr) MOEASNI75, RELASNI75 B19001D_013E
ACSASNI100 2021 HHs w/Asian HHr/Income $100000-$124999 (ACS 5-Yr) MOEASNI100, RELASNI100 B19001D_014E
ACSASNI125 2021 HHs w/Asian HHr/Income $125000-$149999 (ACS 5-Yr) MOEASNI125, RELASNI125 B19001D_015E
ACSASNI150 2021 HHs w/Asian HHr/Income $150000-$199999 (ACS 5-Yr) MOEASNI150, RELASNI150 B19001D_016E
ACSASNI200 2021 HHs w/Asian HHr/Income $200000+ (ACS 5-Yr) MOEASNI200, RELASNI200 B19001D_017E
ACSMEDASNI 2021 Median HH Income: Asian Householder (ACS 5-Yr) MOEMEDASNI, RELMEDASNI B19013D_001E
ACSAVGASNI 2021 Average HH Income: Asian Householder (ACS 5-Yr) MOEAVGASNI, RELAVGASNI Esri Calculated
ACSAGGASNI 2021 Aggregate HH Income: Asian Householder (ACS 5-Yr) MOEAGGASNI, RELAGGASNI B19025D_001E
ACSPIHHR 2021 Households w/Pacific Islander Householder (ACS 5-Yr) MOEPIHHR, RELPIHHR B19001E_001E
ACSPII0 2021 HHs w/Pac Islander HHr/Income <$10000 (ACS 5-Yr) MOEPII0, RELPII0 B19001E_002E
ACSPII10 2021 HHs w/Pac Islander HHr/Income $10000-$14999 (ACS 5-Yr) MOEPII10, RELPII10 B19001E_003E
ACSPII15 2021 HHs w/Pac Islander HHr/Income $15000-$19999 (ACS 5-Yr) MOEPII15, RELPII15 B19001E_004E
ACSPII20 2021 HHs w/Pac Islander HHr/Income $20000-$24999 (ACS 5-Yr) MOEPII20, RELPII20 B19001E_005E
ACSPII25 2021 HHs w/Pac Islander HHr/Income $25000-$29999 (ACS 5-Yr) MOEPII25, RELPII25 B19001E_006E
ACSPII30 2021 HHs w/Pac Islander HHr/Income $30000-$34999 (ACS 5-Yr) MOEPII30, RELPII30 B19001E_007E
ACSPII35 2021 HHs w/Pac Islander HHr/Income $35000-$39999 (ACS 5-Yr) MOEPII35, RELPII35 B19001E_008E
ACSPII40 2021 HHs w/Pac Islander HHr/Income $40000-$44999 (ACS 5-Yr) MOEPII40, RELPII40 B19001E_009E
ACSPII45 2021 HHs w/Pac Islander HHr/Income $45000-$49999 (ACS 5-Yr) MOEPII45, RELPII45 B19001E_010E
ACSPII50 2021 HHs w/Pac Islander HHr/Income $50000-$59999 (ACS 5-Yr) MOEPII50, RELPII50 B19001E_011E
ACSPII60 2021 HHs w/Pac Islander HHr/Income $60000-$74999 (ACS 5-Yr) MOEPII60, RELPII60 B19001E_012E
ACSPII75 2021 HHs w/Pac Islander HHr/Income $75000-$99999 (ACS 5-Yr) MOEPII75, RELPII75 B19001E_013E
ACSPII100 2021 HHs w/Pac Islander HHr/Income $100000-$124999 (ACS 5-Yr) MOEPII100, RELPII100 B19001E_014E
ACSPII125 2021 HHs w/Pac Islander HHr/Income $125000-$149999 (ACS 5-Yr) MOEPII125, RELPII125 B19001E_015E
ACSPII150 2021 HHs w/Pac Islander HHr/Income $150000-$199999 (ACS 5-Yr) MOEPII150, RELPII150 B19001E_016E
ACSPII200 2021 HHs w/Pac Islander HHr/Income $200000+ (ACS 5-Yr) MOEPII200, RELPII200 B19001E_017E
ACSMEDPII 2021 Median HH Income: Pacific Islander Householder (ACS 5-Yr) MOEMEDPII, RELMEDPII B19013E_001E
ACSAVGPII 2021 Average HH Income: Pacific Islander Householder (ACS 5-Yr) MOEAVGPII, RELAVGPII Esri Calculated
ACSAGGPII 2021 Aggregate HH Income: Pacific Islander Householder (ACS 5-Yr) MOEAGGPII, RELAGGPII B19025E_001E
ACSOTHHHR 2021 Households w/Other Race Householder (ACS 5-Yr) MOEOTHHHR, RELOTHHHR B19001F_001E
ACSOTHI0 2021 HHs w/Other Race HHr/Income <$10000 (ACS 5-Yr) MOEOTHI0, RELOTHI0 B19001F_002E
ACSOTHI10 2021 HHs w/Other Race HHr/Income $10000-$14999 (ACS 5-Yr) MOEOTHI10, RELOTHI10 B19001F_003E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSOTHI15 2021 HHs w/Other Race HHr/Income $15000-$19999 (ACS 5-Yr) MOEOTHI15, RELOTHI15 B19001F_004E
ACSOTHI20 2021 HHs w/Other Race HHr/Income $20000-$24999 (ACS 5-Yr) MOEOTHI20, RELOTHI20 B19001F_005E
ACSOTHI25 2021 HHs w/Other Race HHr/Income $25000-$29999 (ACS 5-Yr) MOEOTHI25, RELOTHI25 B19001F_006E
ACSOTHI30 2021 HHs w/Other Race HHr/Income $30000-$34999 (ACS 5-Yr) MOEOTHI30, RELOTHI30 B19001F_007E
ACSOTHI35 2021 HHs w/Other Race HHr/Income $35000-$39999 (ACS 5-Yr) MOEOTHI35, RELOTHI35 B19001F_008E
ACSOTHI40 2021 HHs w/Other Race HHr/Income $40000-$44999 (ACS 5-Yr) MOEOTHI40, RELOTHI40 B19001F_009E
ACSOTHI45 2021 HHs w/Other Race HHr/Income $45000-$49999 (ACS 5-Yr) MOEOTHI45, RELOTHI45 B19001F_010E
ACSOTHI50 2021 HHs w/Other Race HHr/Income $50000-$59999 (ACS 5-Yr) MOEOTHI50, RELOTHI50 B19001F_011E
ACSOTHI60 2021 HHs w/Other Race HHr/Income $60000-$74999 (ACS 5-Yr) MOEOTHI60, RELOTHI60 B19001F_012E
ACSOTHI75 2021 HHs w/Other Race HHr/Income $75000-$99999 (ACS 5-Yr) MOEOTHI75, RELOTHI75 B19001F_013E
ACSOTHI100 2021 HHs w/Other Race HHr/Income $100000-$124999 (ACS 5-Yr) MOEOTHI100, RELOTHI100 B19001F_014E
ACSOTHI125 2021 HHs w/Other Race HHr/Income $125000-$149999 (ACS 5-Yr) MOEOTHI125, RELOTHI125 B19001F_015E
ACSOTHI150 2021 HHs w/Other Race HHr/Income $150000-$199999 (ACS 5-Yr) MOEOTHI150, RELOTHI150 B19001F_016E
ACSOTHI200 2021 HHs w/Other Race HHr/Income $200000+ (ACS 5-Yr) MOEOTHI200, RELOTHI200 B19001F_017E
ACSMEDOTHI 2021 Median HH Income: Other Race Householder (ACS 5-Yr) MOEMEDOTHI, RELMEDOTHI B19013F_001E
ACSAVGOTHI 2021 Average HH Income: Other Race Householder (ACS 5-Yr) MOEAVGOTHI, RELAVGOTHI Esri Calculated
ACSAGGOTHI 2021 Aggregate HH Income: Other Race Householder (ACS 5-Yr) MOEAGGOTHI, RELAGGOTHI B19025F_001E
ACSMLTHHR 2021 Households w/Multi Race Householder (ACS 5-Yr) MOEMLTHHR, RELMLTHHR B19001G_001E
ACSMLTI0 2021 HHs w/Multi Race HHr/Income <$10000 (ACS 5-Yr) MOEMLTI0, RELMLTI0 B19001G_002E
ACSMLTI10 2021 HHs w/Multi Race HHr/Income $10000-$14999 (ACS 5-Yr) MOEMLTI10, RELMLTI10 B19001G_003E
ACSMLTI15 2021 HHs w/Multi Race HHr/Income $15000-$19999 (ACS 5-Yr) MOEMLTI15, RELMLTI15 B19001G_004E
ACSMLTI20 2021 HHs w/Multi Race HHr/Income $20000-$24999 (ACS 5-Yr) MOEMLTI20, RELMLTI20 B19001G_005E
ACSMLTI25 2021 HHs w/Multi Race HHr/Income $25000-$29999 (ACS 5-Yr) MOEMLTI25, RELMLTI25 B19001G_006E
ACSMLTI30 2021 HHs w/Multi Race HHr/Income $30000-$34999 (ACS 5-Yr) MOEMLTI30, RELMLTI30 B19001G_007E
ACSMLTI35 2021 HHs w/Multi Race HHr/Income $35000-$39999 (ACS 5-Yr) MOEMLTI35, RELMLTI35 B19001G_008E
ACSMLTI40 2021 HHs w/Multi Race HHr/Income $40000-$44999 (ACS 5-Yr) MOEMLTI40, RELMLTI40 B19001G_009E
ACSMLTI45 2021 HHs w/Multi Race HHr/Income $45000-$49999 (ACS 5-Yr) MOEMLTI45, RELMLTI45 B19001G_010E
ACSMLTI50 2021 HHs w/Multi Race HHr/Income $50000-$59999 (ACS 5-Yr) MOEMLTI50, RELMLTI50 B19001G_011E
ACSMLTI60 2021 HHs w/Multi Race HHr/Income $60000-$74999 (ACS 5-Yr) MOEMLTI60, RELMLTI60 B19001G_012E
ACSMLTI75 2021 HHs w/Multi Race HHr/Income $75000-$99999 (ACS 5-Yr) MOEMLTI75, RELMLTI75 B19001G_013E
ACSMLTI100 2021 HHs w/Multi Race HHr/Income $100000-$124999 (ACS 5-Yr) MOEMLTI100, RELMLTI100 B19001G_014E
ACSMLTI125 2021 HHs w/Multi Race HHr/Income $125000-$149999 (ACS 5-Yr) MOEMLTI125, RELMLTI125 B19001G_015E
ACSMLTI150 2021 HHs w/Multi Race HHr/Income $150000-$199999 (ACS 5-Yr) MOEMLTI150, RELMLTI150 B19001G_016E
ACSMLTI200 2021 HHs w/Multi Race HHr/Income $200000+ (ACS 5-Yr) MOEMLTI200, RELMLTI200 B19001G_017E
ACSMEDMLTI 2021 Median HH Income: Multi Race Householder (ACS 5-Yr) MOEMEDMLTI, RELMEDMLTI B19013G_001E
ACSAVGMLTI 2021 Average HH Income: Multi Race Householder (ACS 5-Yr) MOEAVGMLTI, RELAVGMLTI Esri Calculated
ACSAGGMLTI 2021 Aggregate HH Income: Multi Race Householder (ACS 5-Yr) MOEAGGMLTI, RELAGGMLTI B19025G_001E
ACSWNHHHR 2021 Households w/White Non-Hispanic Householder (ACS 5-Yr) MOEWNHHHR, RELWNHHHR B19001H_001E
ACSWNHI0 2021 HHs w/White Non-Hispanic HHr/Inc <$10000 (ACS 5-Yr) MOEWNHI0, RELWNHI0 B19001H_002E
ACSWNHI10 2021 HHs w/White Non-Hispanic HHr/Inc $10000-$14999 (ACS 5-Yr) MOEWNHI10, RELWNHI10 B19001H_003E
ACSWNHI15 2021 HHs w/White Non-Hispanic HHr/Inc $15000-$19999 (ACS 5-Yr) MOEWNHI15, RELWNHI15 B19001H_004E
ACSWNHI20 2021 HHs w/White Non-Hispanic HHr/Inc $20000-$24999 (ACS 5-Yr) MOEWNHI20, RELWNHI20 B19001H_005E
ACSWNHI25 2021 HHs w/White Non-Hispanic HHr/Inc $25000-$29999 (ACS 5-Yr) MOEWNHI25, RELWNHI25 B19001H_006E
ACSWNHI30 2021 HHs w/White Non-Hispanic HHr/Inc $30000-$34999 (ACS 5-Yr) MOEWNHI30, RELWNHI30 B19001H_007E
ACSWNHI35 2021 HHs w/White Non-Hispanic HHr/Inc $35000-$39999 (ACS 5-Yr) MOEWNHI35, RELWNHI35 B19001H_008E
ACSWNHI40 2021 HHs w/White Non-Hispanic HHr/Inc $40000-$44999 (ACS 5-Yr) MOEWNHI40, RELWNHI40 B19001H_009E
ACSWNHI45 2021 HHs w/White Non-Hispanic HHr/Inc $45000-$49999 (ACS 5-Yr) MOEWNHI45, RELWNHI45 B19001H_010E
ACSWNHI50 2021 HHs w/White Non-Hispanic HHr/Inc $50000-$59999 (ACS 5-Yr) MOEWNHI50, RELWNHI50 B19001H_011E
ACSWNHI60 2021 HHs w/White Non-Hispanic HHr/Inc $60000-$74999 (ACS 5-Yr) MOEWNHI60, RELWNHI60 B19001H_012E
ACSWNHI75 2021 HHs w/White Non-Hispanic HHr/Inc $75000-$99999 (ACS 5-Yr) MOEWNHI75, RELWNHI75 B19001H_013E
ACSWNHI100 2021 HHs w/White Non-Hispanic HHr/Inc $100000-$124999 (ACS 5-Yr) MOEWNHI100, RELWNHI100 B19001H_014E
ACSWNHI125 2021 HHs w/White Non-Hispanic HHr/Inc $125000-$149999 (ACS 5-Yr) MOEWNHI125, RELWNHI125 B19001H_015E
ACSWNHI150 2021 HHs w/White Non-Hispanic HHr/Inc $150000-$199999 (ACS 5-Yr) MOEWNHI150, RELWNHI150 B19001H_016E
ACSWNHI200 2021 HHs w/White Non-Hispanic HHr/Inc $200000+ (ACS 5-Yr) MOEWNHI200, RELWNHI200 B19001H_017E
ACSMEDWNHI 2021 Median HH Income: White Non-Hispanic Householder (ACS 5-Yr) MOEMEDWNHI, RELMEDWNHI B19013H_001E
ACSAVGWNHI 2021 Average HH Income: White Non-Hispanic Householder (ACS 5-Yr) MOEAVGWNHI, RELAVGWNHI Esri Calculated
ACSAGGWNHI 2021 Aggregate HH Income: White Non-Hispanic Householder (ACS 5-Yr) MOEAGGWNHI, RELAGGWNHI B19025H_001E
ACSHSPHHR 2021 Households w/Hispanic Householder (ACS 5-Yr) MOEHSPHHR, RELHSPHHR B19001I_001E
ACSHSPI0 2021 HHs w/Hispanic HHr/Income <$10000 (ACS 5-Yr) MOEHSPI0, RELHSPI0 B19001I_002E
ACSHSPI10 2021 HHs w/Hispanic HHr/Income $10000-$14999 (ACS 5-Yr) MOEHSPI10, RELHSPI10 B19001I_003E
ACSHSPI15 2021 HHs w/Hispanic HHr/Income $15000-$19999 (ACS 5-Yr) MOEHSPI15, RELHSPI15 B19001I_004E
ACSHSPI20 2021 HHs w/Hispanic HHr/Income $20000-$24999 (ACS 5-Yr) MOEHSPI20, RELHSPI20 B19001I_005E
ACSHSPI25 2021 HHs w/Hispanic HHr/Income $25000-$29999 (ACS 5-Yr) MOEHSPI25, RELHSPI25 B19001I_006E
ACSHSPI30 2021 HHs w/Hispanic HHr/Income $30000-$34999 (ACS 5-Yr) MOEHSPI30, RELHSPI30 B19001I_007E
ACSHSPI35 2021 HHs w/Hispanic HHr/Income $35000-$39999 (ACS 5-Yr) MOEHSPI35, RELHSPI35 B19001I_008E
ACSHSPI40 2021 HHs w/Hispanic HHr/Income $40000-$44999 (ACS 5-Yr) MOEHSPI40, RELHSPI40 B19001I_009E
ACSHSPI45 2021 HHs w/Hispanic HHr/Income $45000-$49999 (ACS 5-Yr) MOEHSPI45, RELHSPI45 B19001I_010E
ACSHSPI50 2021 HHs w/Hispanic HHr/Income $50000-$59999 (ACS 5-Yr) MOEHSPI50, RELHSPI50 B19001I_011E
ACSHSPI60 2021 HHs w/Hispanic HHr/Income $60000-$74999 (ACS 5-Yr) MOEHSPI60, RELHSPI60 B19001I_012E
ACSHSPI75 2021 HHs w/Hispanic HHr/Income $75000-$99999 (ACS 5-Yr) MOEHSPI75, RELHSPI75 B19001I_013E
ACSHSPI100 2021 HHs w/Hispanic HHr/Income $100000-$124999 (ACS 5-Yr) MOEHSPI100, RELHSPI100 B19001I_014E
ACSHSPI125 2021 HHs w/Hispanic HHr/Income $125000-$149999 (ACS 5-Yr) MOEHSPI125, RELHSPI125 B19001I_015E
ACSHSPI150 2021 HHs w/Hispanic HHr/Income $150000-$199999 (ACS 5-Yr) MOEHSPI150, RELHSPI150 B19001I_016E
ACSHSPI200 2021 HHs w/Hispanic HHr/Income $200000+ (ACS 5-Yr) MOEHSPI200, RELHSPI200 B19001I_017E
ACSMEDHSPI 2021 Median HH Income: Hispanic Householder (ACS 5-Yr) MOEMEDHSPI, RELMEDHSPI B19013I_001E
ACSAVGHSPI 2021 Average HH Income: Hispanic Householder (ACS 5-Yr) MOEAVGHSPI, RELAVGHSPI Esri Calculated
ACSAGGHSPI 2021 Aggregate HH Income: Hispanic Householder (ACS 5-Yr) MOEAGGHSPI, RELAGGHSPI B19025I_001E

2017-2021 Household Income by Tenure (ACS Tract)


ACSOOCI0 2021 Owner Occupied HH Income <$5000 (ACS 5-Yr) MOEOOCI0, RELOOCI0 B25118_003E
ACSOOCI5 2021 Owner Occupied HH Income $5K-$9999 (ACS 5-Yr) MOEOOCI5, RELOOCI5 B25118_004E
ACSOOCI10 2021 Owner Occupied HH Income $10K-$14999 (ACS 5-Yr) MOEOOCI10, RELOOCI10 B25118_005E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's American Community Survey (ACS) Tract Data Variable List

Data Vintage: Esri/ACS 2017-2021


The ACS Field ID column provides the original Census ACS field names for estimates where applicable. Some estimates are calculated by Esri and are flagged as Esri Calculated.
Variable names for associated Margins of Error (MOE) and Esri's Reliability field (REL) are shown in the ACS MOE/REL field.
Learn more about ACS Data

Data Table & Item Code Data Item Description ACS MOE/REL Field ACS Field ID
ACSOOCI15 2021 Owner Occupied HH Income $15K-$19999 (ACS 5-Yr) MOEOOCI15, RELOOCI15 B25118_006E
ACSOOCI20 2021 Owner Occupied HH Income $20K-$24999 (ACS 5-Yr) MOEOOCI20, RELOOCI20 B25118_007E
ACSOOCI25 2021 Owner Occupied HH Income $25K-$34999 (ACS 5-Yr) MOEOOCI25, RELOOCI25 B25118_008E
ACSOOCI35 2021 Owner Occupied HH Income $35K-$49999 (ACS 5-Yr) MOEOOCI35, RELOOCI35 B25118_009E
ACSOOCI50 2021 Owner Occupied HH Income $50K-$74999 (ACS 5-Yr) MOEOOCI50, RELOOCI50 B25118_010E
ACSOOCI75 2021 Owner Occupied HH Income $75K-$99999 (ACS 5-Yr) MOEOOCI75, RELOOCI75 B25118_011E
ACSOOCI100 2021 Owner Occupied HH Income $100K-$149999 (ACS 5-Yr) MOEOOCI100, RELOOCI100 B25118_012E
ACSOOCI150 2021 Owner Occupied HH Income $150000+ (ACS 5-Yr) MOEOOCI150, RELOOCI150 B25118_013E
ACSROCI0 2021 Renter Occupied HH Income <$5000 (ACS 5-Yr) MOEROCI0, RELROCI0 B25118_015E
ACSROCI5 2021 Renter Occupied HH Income $5K-$9999 (ACS 5-Yr) MOEROCI5, RELROCI5 B25118_016E
ACSROCI10 2021 Renter Occupied HH Income $10K-$14999 (ACS 5-Yr) MOEROCI10, RELROCI10 B25118_017E
ACSROCI15 2021 Renter Occupied HH Income $15K-$19999 (ACS 5-Yr) MOEROCI15, RELROCI15 B25118_018E
ACSROCI20 2021 Renter Occupied HH Income $20K-$24999 (ACS 5-Yr) MOEROCI20, RELROCI20 B25118_019E
ACSROCI25 2021 Renter Occupied HH Income $25K-$34999 (ACS 5-Yr) MOEROCI25, RELROCI25 B25118_020E
ACSROCI35 2021 Renter Occupied HH Income $35K-$49999 (ACS 5-Yr) MOEROCI35, RELROCI35 B25118_021E
ACSROCI50 2021 Renter Occupied HH Income $50K-$74999 (ACS 5-Yr) MOEROCI50, RELROCI50 B25118_022E
ACSROCI75 2021 Renter Occupied HH Income $75K-$99999 (ACS 5-Yr) MOEROCI75, RELROCI75 B25118_023E
ACSROCI100 2021 Renter Occupied HH Income $100K-$149999 (ACS 5-Yr) MOEROCI100, RELROCI100 B25118_024E
ACSROCI150 2021 Renter Occupied HH Income $150000+ (ACS 5-Yr) MOEROCI150, RELROCI150 B25118_025E

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
2020 Population (U.S. Census)
TOTPOP20 2020 Total Population (U.S. Census) P0010001
HHPOP20 2020 Household Population (U.S. Census) P0010001 - P0050001
POPGRW1020 2010-2020 Population: Compound Annual Growth Rate (U.S. Census) (((P0010001_2020 / P0010001_2010) ^ (1 / 10)) -1) * 100
POPGRW0020 2000-2020 Population: Compound Annual Growth Rate (U.S. Census) (((P0010001 / P001001) ^ (1 / 20)) -1) * 100
HHPGRW1020 2010-2020 Household Population: Compound Annual Growth Rate (U.S. Census) ((((P0010001 - P0050001) / P0160001) ^ (1 / 10)) -1) * 100
HHPGRW0020 2000-2020 Household Population: Compound Annual Growth Rate (U.S. Census) ((((P0010001 - P0050001) / P016001) ^ (1 / 20)) -1) * 100
POPDENS20 2020 Population Density (Pop per Square Mile) (U.S. Census) P0010001 / LANDAREA

2020 Population by Race (U.S. Census)


DIVINDX20 2020 Diversity Index (Esri) Proprietary Esri Formula
RACE1_20 2020 Population of 1 Race (U.S. Census) P0010002
WHITE20 2020 Population of 1 Race: White (U.S. Census) P0010003
BLACK20 2020 Population of 1 Race: Black/African American (U.S. Census) P0010004
AMERIND20 2020 Population of 1 Race: American Indian/Alaska Native (U.S. Census) P0010005
ASIAN20 2020 Population of 1 Race: Asian (U.S. Census) P0010006
PACIFIC20 2020 Population of 1 Race: Pacific Islander (U.S. Census) P0010007
OTHRACE20 2020 Population of 1 Race: Other Race (U.S. Census) P0010008
RACE2UP20 2020 Population of 2 or More Races (U.S. Census) P0010009

2020 Hispanic Population by Race (U.S. Census)


HISPPOP20 2020 Hispanic Population (U.S. Census) P0020002
HRACE1_20 2020 Hispanic Population of 1 Race (U.S. Census) P0010002 - P0020004
HWHITE20 2020 Hispanic Population of 1 Race: White (U.S. Census) P0010003 - P0020005
HBLACK20 2020 Hispanic Population of 1 Race: Black/African American (U.S. Census) P0010004 - P0020006
HAMIND20 2020 Hispanic Population of 1 Race: Amer Indian/Alaska Native (U.S. Census) P0010005 - P0020007
HASIAN20 2020 Hispanic Population of 1 Race: Asian (U.S. Census) P0010006 - P0020008
HPACIF20 2020 Hispanic Population of 1 Race: Pacific Islander (U.S. Census) P0010007 - P0020009
HOTHRCE20 2020 Hispanic Population of 1 Race: Other Race (U.S. Census) P0010008 - P0020010
HRCE2UP20 2020 Hispanic Population of 2 or More Races (U.S. Census) P0010009 - P0020011

2020 Non Hispanic Population by Race (U.S. Census)


NHISPPOP20 2020 Non Hispanic Population (U.S. Census) P0020003
NHRACE1_20 2020 Non Hispanic Population of 1 Race (U.S. Census) P0020004
NHWHITE20 2020 Non Hispanic Population of 1 Race: White (U.S. Census) P0020005
NHBLACK20 2020 Non Hispanic Population of 1 Race: Black/African American (U.S. Census) P0020006
NHAMIND20 2020 Non Hispanic Population of 1 Race: Amer Indian/Alaska Native (U.S. Census) P0020007
NHASIAN20 2020 Non Hispanic Population of 1 Race: Asian (U.S. Census) P0020008
NHPACIF20 2020 Non Hispanic Population of 1 Race: Pacific Islander (U.S. Census) P0020009
NHOTHRCE20 2020 Non Hispanic Population of 1 Race: Other Race (U.S. Census) P0020010
NHRCE2UP20 2020 Non Hispanic Population of 2 or More Races (U.S. Census) P0020011

2020 Population of Two or More Races (U.S. Census)


RACE2_20 2020 Population of 2 Races (U.S. Census) P0010010
RACE2WB20 2020 Pop of 2 Races: White-Black (U.S. Census) P0010011
RACE2WI20 2020 Pop of 2 Races: White-Amer Indian (U.S. Census) P0010012
RACE2WA20 2020 Pop of 2 Races: White-Asian (U.S. Census) P0010013
RACE2WP20 2020 Pop of 2 Races: White-Pacific (U.S. Census) P0010014
RACE2WO20 2020 Pop of 2 Races: White-Other Race (U.S. Census) P0010015
RACE2BI20 2020 Pop of 2 Races: Black-Amer Indian (U.S. Census) P0010016
RACE2BA20 2020 Pop of 2 Races: Black-Asian (U.S. Census) P0010017
RACE2BP20 2020 Pop of 2 Races: Black-Pacific (U.S. Census) P0010018
RACE2BO20 2020 Pop of 2 Races: Black-Other Race (U.S. Census) P0010019
RACE2IA20 2020 Pop of 2 Races: Amer Indian-Asian (U.S. Census) P0010020
RACE2IP20 2020 Pop of 2 Races: Amer Indian-Pacific (U.S. Census) P0010021
RACE2IO20 2020 Pop of 2 Races: Amer Indian-Other Race (U.S. Census) P0010022
RACE2AP20 2020 Pop of 2 Races: Asian-Pacific (U.S. Census) P0010023
RACE2AO20 2020 Pop of 2 Races: Asian-Other Race (U.S. Census) P0010024
RACE2PO20 2020 Pop of 2 Races: Pacific-Other Race (U.S. Census) P0010025
RACE3_20 2020 Population of 3 Races (U.S. Census) P0010026
RACE3WBI20 2020 Pop of 3 Races: White-Black-Amer Indian (U.S. Census) P0010027
RACE3WBA20 2020 Pop of 3 Races: White-Black-Asian (U.S. Census) P0010028
RACE3WBP20 2020 Pop of 3 Races: White-Black-Pacific (U.S. Census) P0010029
RACE3WBO20 2020 Pop of 3 Races: White-Black-Other Race (U.S. Census) P0010030
RACE3WIA20 2020 Pop of 3 Races: White-Amer Indian-Asian (U.S. Census) P0010031
RACE3WIP20 2020 Pop of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0010032
RACE3WIO20 2020 Pop of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0010033
RACE3WAP20 2020 Pop of 3 Races: White-Asian-Pacific (U.S. Census) P0010034
RACE3WAO20 2020 Pop of 3 Races: White-Asian-Other Race (U.S. Census) P0010035
RACE3WPO20 2020 Pop of 3 Races: White-Pacific-Other Race (U.S. Census) P0010036
RACE3BIA20 2020 Pop of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0010037
RACE3BIP20 2020 Pop of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0010038
RACE3BIO20 2020 Pop of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0010039
RACE3BAP20 2020 Pop of 3 Races: Black-Asian-Pacific (U.S. Census) P0010040
RACE3BAO20 2020 Pop of 3 Races: Black-Asian-Other Race (U.S. Census) P0010041
RACE3BPO20 2020 Pop of 3 Races: Black-Pacific-Other Race (U.S. Census) P0010042
RACE3IAP20 2020 Pop of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0010043
RACE3IAO20 2020 Pop of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0010044
RACE3IPO20 2020 Pop of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0010045
RACE3APO20 2020 Pop of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0010046
RACE4_20 2020 Population of 4 Races (U.S. Census) P0010047
RCE4WBIA20 2020 Pop of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0010048
RCE4WBIP20 2020 Pop of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0010049
RCE4WBIO20 2020 Pop of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0010050
RCE4WBAP20 2020 Pop of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0010051
RCE4WBAO20 2020 Pop of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0010052

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
RCE4WBPO20 2020 Pop of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0010053
RCE4WIAP20 2020 Pop of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0010054
RCE4WIAO20 2020 Pop of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0010055
RCE4WIPO20 2020 Pop of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0010056
RCE4WAPO20 2020 Pop of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0010057
RCE4BIAP20 2020 Pop of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0010058
RCE4BIAO20 2020 Pop of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0010059
RCE4BIPO20 2020 Pop of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0010060
RCE4BAPO20 2020 Pop of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0010061
RCE4IAPO20 2020 Pop of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0010062
RACE5_20 2020 Population of 5 Races (U.S. Census) P0010063
RC5WBIAP20 2020 Pop of 5 Races: White-Black-Amer Indian-Asian-Pacific (U.S. Census) P0010064
RC5WBIAO20 2020 Pop of 5 Races: White-Black-Amer Indian-Asian-Other Race (U.S. Census) P0010065
RC5WBIPO20 2020 Pop of 5 Races: White-Black-Amer Indian-Pacific-Other Race (U.S. Census) P0010066
RC5WBAPO20 2020 Pop of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0010067
RC5WIAPO20 2020 Pop of 5 Races: White-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0010068
RC5BIAPO20 2020 Pop of 5 Races: Black-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0010069
RACE6_20 2020 Population of 6 Races (U.S. Census) P0010070

2020 Population <18 Years by Race (U.S. Census)

(P0010003 - P0030003) + (P0010004 - P0030004) + (P0010005


- P0030005) + (P0010006 - P0030006) + (P0010007 -
U18RBASE20 2020 Population Age <18 (U.S. Census) P0030007) + (P0010008 - P0030008) + (P0010009 - P0030009)
(P0010003 - P0030003) + (P0010004 - P0030004) + (P0010005
- P0030005) + (P0010006 - P0030006) + (P0010007 -
U18R1BAS20 2020 Population Age <18 of 1 Race (U.S. Census) P0030007) + (P0010008 - P0030008)
WHTU18C20 2020 Population Age <18 of 1 Race: White (U.S. Census) P0010003 - P0030003
BLKU18C20 2020 Population Age <18 of 1 Race: Black/African American (U.S. Census) P0010004 - P0030004
AIU18C20 2020 Population Age <18 of 1 Race: American Indian/Alaska Native (U.S. Census) P0010005 - P0030005
ASNU18C20 2020 Population Age <18 of 1 Race: Asian (U.S. Census) P0010006 - P0030006
PIU18C20 2020 Population Age <18 of 1 Race: Pacific Islander (U.S. Census) P0010007 - P0030007
OTHU18C20 2020 Population Age <18 of 1 Race: Other Race (U.S. Census) P0010008 - P0030008
MLTU18C20 2020 Population Age <18 of 2 or More Races (U.S. Census) P0010009 - P0030009

2020 Population 18+ Years by Race (U.S. Census)


ADULTS20 2020 Population Age 18+ (U.S. Census) P0030001
ADLRCE1_20 2020 Population Age 18+ of 1 Race (U.S. Census) P0030002
ADULTWH20 2020 Population Age 18+ of 1 Race: White (U.S. Census) P0030003
ADULTBL20 2020 Population Age 18+ of 1 Race: Black/African American (U.S. Census) P0030004
ADULTAI20 2020 Population Age 18+ of 1 Race: American Indian/Alaska Native (U.S. Census) P0030005
ADULTAS20 2020 Population Age 18+ of 1 Race: Asian (U.S. Census) P0030006
ADULTPI20 2020 Population Age 18+ of 1 Race: Pacific Islander (U.S. Census) P0030007
ADULTOT20 2020 Population Age 18+ of 1 Race: Other Race (U.S. Census) P0030008
ADULT2R20 2020 Population Age 18+ of 2 or More Races (U.S. Census) P0030009

2020 Population 18+ Years of Two or More Races (U.S. Census)


ADLREC2_20 2020 Population Age 18+ of 2 Races (U.S. Census) P0030010
ADRCE2WB20 2020 Pop Age 18+ of 2 Races: White-Black (U.S. Census) P0030011
ADRCE2WI20 2020 Pop Age 18+ of 2 Races: White-Amer Indian (U.S. Census) P0030012
ADRCE2WA20 2020 Pop Age 18+ of 2 Races: White-Asian (U.S. Census) P0030013
ADRCE2WP20 2020 Pop Age 18+ of 2 Races: White-Pacific (U.S. Census) P0030014
ADRCE2WO20 2020 Pop Age 18+ of 2 Races: White-Other Race (U.S. Census) P0030015
ADRCE2BI20 2020 Pop Age 18+ of 2 Races: Black-Amer Indian (U.S. Census) P0030016
ADRCE2BA20 2020 Pop Age 18+ of 2 Races: Black-Asian (U.S. Census) P0030017
ADRCE2BP20 2020 Pop Age 18+ of 2 Races: Black-Pacific (U.S. Census) P0030018
ADRCE2BO20 2020 Pop Age 18+ of 2 Races: Black-Other Race (U.S. Census) P0030019
ADRCE2IA20 2020 Pop Age 18+ of 2 Races: Amer Indian-Asian (U.S. Census) P0030020
ADRCE2IP20 2020 Pop Age 18+ of 2 Races: Amer Indian-Pacific (U.S. Census) P0030021
ADRCE2IO20 2020 Pop Age 18+ of 2 Races: Amer Indian-Other Race (U.S. Census) P0030022
ADRCE2AP20 2020 Pop Age 18+ of 2 Races: Asian-Pacific (U.S. Census) P0030023
ADRCE2AO20 2020 Pop Age 18+ of 2 Races: Asian-Other Race (U.S. Census) P0030024
ADRCE2PO20 2020 Pop Age 18+ of 2 Races: Pacific-Other Race (U.S. Census) P0030025
ADLRCE3_20 2020 Population Age 18+ of 3 Races (U.S. Census) P0030026
ADRC3WBI20 2020 Pop Age 18+ of 3 Races: White-Black-Amer Indian (U.S. Census) P0030027
ADRC3WBA20 2020 Pop Age 18+ of 3 Races: White-Black-Asian (U.S. Census) P0030028
ADRC3WBP20 2020 Pop Age 18+ of 3 Races: White-Black-Pacific (U.S. Census) P0030029
ADRC3WBO20 2020 Pop Age 18+ of 3 Races: White-Black-Other Race (U.S. Census) P0030030
ADRC3WIA20 2020 Pop Age 18+ of 3 Races: White-Amer Indian-Asian (U.S. Census) P0030031
ADRC3WIP20 2020 Pop Age 18+ of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0030032
ADRC3WIO20 2020 Pop Age 18+ of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0030033
ADRC3WAP20 2020 Pop Age 18+ of 3 Races: White-Asian-Pacific (U.S. Census) P0030034
ADRC3WAO20 2020 Pop Age 18+ of 3 Races: White-Asian-Other Race (U.S. Census) P0030035
ADRC3WPO20 2020 Pop Age 18+ of 3 Races: White-Pacific-Other Race (U.S. Census) P0030036
ADRC3BIA20 2020 Pop Age 18+ of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0030037
ADRC3BIP20 2020 Pop Age 18+ of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0030038
ADRC3BIO20 2020 Pop Age 18+ of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0030039
ADRC3BAP20 2020 Pop Age 18+ of 3 Races: Black-Asian-Pacific (U.S. Census) P0030040
ADRC3BAO20 2020 Pop Age 18+ of 3 Races: Black-Asian-Other Race (U.S. Census) P0030041
ADRC3BPO20 2020 Pop Age 18+ of 3 Races: Black-Pacific-Other Race (U.S. Census) P0030042
ADRC3IAP20 2020 Pop Age 18+ of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0030043
ADRC3IAO20 2020 Pop Age 18+ of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0030044
ADRC3IPO20 2020 Pop Age 18+ of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0030045
ADRC3APO20 2020 Pop Age 18+ of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0030046
ADLRCE4_20 2020 Population Age 18+ of 4 Races (U.S. Census) P0030047
ADR4WBIA20 2020 Pop Age 18+ of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0030048

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
ADR4WBIP20 2020 Pop Age 18+ of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0030049
ADR4WBIO20 2020 Pop Age 18+ of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0030050
ADR4WBAP20 2020 Pop Age 18+ of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0030051
ADR4WBAO20 2020 Pop Age 18+ of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0030052
ADR4WBPO20 2020 Pop Age 18+ of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0030053
ADR4WIAP20 2020 Pop Age 18+ of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0030054
ADR4WIAO20 2020 Pop Age 18+ of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0030055
ADR4WIPO20 2020 Pop Age 18+ of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0030056
ADR4WAPO20 2020 Pop Age 18+ of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0030057
ADR4BIAP20 2020 Pop Age 18+ of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0030058
ADR4BIAO20 2020 Pop Age 18+ of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0030059
ADR4BIPO20 2020 Pop Age 18+ of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0030060
ADR4BAPO20 2020 Pop Age 18+ of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0030061
ADR4IAPO20 2020 Pop Age 18+ of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0030062
ADLRCE5_20 2020 Population Age 18+ of 5 Races (U.S. Census) P0030063
AR5WBIAP20 2020 Pop Age 18+ of 5 Races: White-Black-Amer Indian-Asian-Pacific (U.S. Census) P0030064
AR5WBIAO20 2020 Pop Age 18+ of 5 Races: White-Black-Amer Indian-Asian-Other Race (U.S. Census) P0030065
AR5WBIPO20 2020 Pop Age 18+ of 5 Races: White-Black-Amer Indian-Pacific-Other Race (U.S. Census) P0030066
AR5WBAPO20 2020 Pop Age 18+ of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0030067
AR5WIAPO20 2020 Pop Age 18+ of 5 Races: White-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0030068
AR5BIAPO20 2020 Pop Age 18+ of 5 Races: Black-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0030069
ADLRCE6_20 2020 Population Age 18+ of 6 Races (U.S. Census) P0030070

2020 Non Hispanic Population of Two or More Races (U.S. Census)


NHRACE2_20 2020 Non Hispanic Population of 2 Races (U.S. Census) P0020012
NHRCE2WB20 2020 Non Hispanic Pop of 2 Races: White-Black (U.S. Census) P0020013
NHRCE2WI20 2020 Non Hispanic Pop of 2 Races: White-Amer Indian (U.S. Census) P0020014
NHRCE2WA20 2020 Non Hispanic Pop of 2 Races: White-Asian (U.S. Census) P0020015
NHRCE2WP20 2020 Non Hispanic Pop of 2 Races: White-Pacific (U.S. Census) P0020016
NHRCE2WO20 2020 Non Hispanic Pop of 2 Races: White-Other Race (U.S. Census) P0020017
NHRCE2BI20 2020 Non Hispanic Pop of 2 Races: Black-Amer Indian (U.S. Census) P0020018
NHRCE2BA20 2020 Non Hispanic Pop of 2 Races: Black-Asian (U.S. Census) P0020019
NHRCE2BP20 2020 Non Hispanic Pop of 2 Races: Black-Pacific (U.S. Census) P0020020
NHRCE2BO20 2020 Non Hispanic Pop of 2 Races: Black-Other Race (U.S. Census) P0020021
NHRCE2IA20 2020 Non Hispanic Pop of 2 Races: Amer Indian-Asian (U.S. Census) P0020022
NHRCE2IP20 2020 Non Hispanic Pop of 2 Races: Amer Indian-Pacific (U.S. Census) P0020023
NHRCE2IO20 2020 Non Hispanic Pop of 2 Races: Amer Indian-Other Race (U.S. Census) P0020024
NHRCE2AP20 2020 Non Hispanic Pop of 2 Races: Asian-Pacific (U.S. Census) P0020025
NHRCE2AO20 2020 Non Hispanic Pop of 2 Races: Asian-Other Race (U.S. Census) P0020026
NHRCE2PO20 2020 Non Hispanic Pop of 2 Races: Pacific-Other Race (U.S. Census) P0020027
NHRACE3_20 2020 Non Hispanic Population of 3 Races (U.S. Census) P0020028
NHRC3WBI20 2020 Non Hispanic Pop of 3 Races: White-Black-Amer Indian (U.S. Census) P0020029
NHRC3WBA20 2020 Non Hispanic Pop of 3 Races: White-Black-Asian (U.S. Census) P0020030
NHRC3WBP20 2020 Non Hispanic Pop of 3 Races: White-Black-Pacific (U.S. Census) P0020031
NHRC3WBO20 2020 Non Hispanic Pop of 3 Races: White-Black-Other Race (U.S. Census) P0020032
NHRC3WIA20 2020 Non Hispanic Pop of 3 Races: White-Amer Indian-Asian (U.S. Census) P0020033
NHRC3WIP20 2020 Non Hispanic Pop of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0020034
NHRC3WIO20 2020 Non Hispanic Pop of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0020035
NHRC3WAP20 2020 Non Hispanic Pop of 3 Races: White-Asian-Pacific (U.S. Census) P0020036
NHRC3WAO20 2020 Non Hispanic Pop of 3 Races: White-Asian-Other Race (U.S. Census) P0020037
NHRC3WPO20 2020 Non Hispanic Pop of 3 Races: White-Pacific-Other Race (U.S. Census) P0020038
NHRC3BIA20 2020 Non Hispanic Pop of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0020039
NHRC3BIP20 2020 Non Hispanic Pop of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0020040
NHRC3BIO20 2020 Non Hispanic Pop of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0020041
NHRC3BAP20 2020 Non Hispanic Pop of 3 Races: Black-Asian-Pacific (U.S. Census) P0020042
NHRC3BAO20 2020 Non Hispanic Pop of 3 Races: Black-Asian-Other Race (U.S. Census) P0020043
NHRC3BPO20 2020 Non Hispanic Pop of 3 Races: Black-Pacific-Other Race (U.S. Census) P0020044
NHRC3IAP20 2020 Non Hispanic Pop of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0020045
NHRC3IAO20 2020 Non Hispanic Pop of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0020046
NHRC3IPO20 2020 Non Hispanic Pop of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0020047
NHRC3APO20 2020 Non Hispanic Pop of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0020048
NHRACE4_20 2020 Non Hispanic Population of 4 Races (U.S. Census) P0020049
NHR4WBIA20 2020 Non Hispanic Pop of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0020050
NHR4WBIP20 2020 Non Hispanic Pop of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0020051
NHR4WBIO20 2020 Non Hispanic Pop of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0020052
NHR4WBAP20 2020 Non Hispanic Pop of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0020053
NHR4WBAO20 2020 Non Hispanic Pop of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0020054
NHR4WBPO20 2020 Non Hispanic Pop of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0020055
NHR4WIAP20 2020 Non Hispanic Pop of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0020056
NHR4WIAO20 2020 Non Hispanic Pop of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0020057
NHR4WIPO20 2020 Non Hispanic Pop of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0020058
NHR4WAPO20 2020 Non Hispanic Pop of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0020059
NHR4BIAP20 2020 Non Hispanic Pop of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0020060
NHR4BIAO20 2020 Non Hispanic Pop of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0020061
NHR4BIPO20 2020 Non Hispanic Pop of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0020062
NHR4BAPO20 2020 Non Hispanic Pop of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0020063
NHR4IAPO20 2020 Non Hispanic Pop of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0020064
NHRACE5_20 2020 Non Hispanic Population of 5 Races (U.S. Census) P0020065
NH5WBIAP20 2020 Non Hispanic Pop of 5 Races: White-Black-Amer Ind-Asian-Pacific (U.S. Census) P0020066
NH5WBIAO20 2020 Non Hispanic Pop of 5 Races: White-Black-Amer Ind-Asian-Other Race (U.S. Census) P0020067
NH5WBIPO20 2020 Non Hispanic Pop of 5 Races:White-Black-Amer Ind-Pacific-Other Race (U.S. Census) P0020068
NH5WBAPO20 2020 Non Hispanic Pop of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0020069
NH5WIAPO20 2020 Non Hispanic Pop of 5 Races:White-Amer Ind-Asian-Pacific-Other Race (U.S. Census) P0020070
NH5BIAPO20 2020 Non Hispanic Pop of 5 Races:Black-Amer Ind-Asian-Pacific-Other Race (U.S. Census) P0020071
NHRACE6_20 2020 Non Hispanic Population of 6 Races (U.S. Census) P0020072

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
2020 Non Hispanic Population <18 Years by Race (U.S. Census)

(P0020005 - P0040005) + (P0020006 - P0040006) + (P0020007


- P0040007) + (P0020008 - P0040008) + (P0020009 -
NHU18RBS20 2020 Non Hispanic Population Age <18 (U.S. Census) P0040009) + (P0020010 - P0040010) + (P0020011 - P0040011)
(P0020005 - P0040005) + (P0020006 - P0040006) + (P0020007
- P0040007) + (P0020008 - P0040008) + (P0020009 -
NHU18R1B20 2020 Non Hispanic Population Age <18 of 1 Race (U.S. Census) P0040009) + (P0020010 - P0040010)
NHWU18C20 2020 Non Hispanic Population Age <18 of 1 Race: White (U.S. Census) P0020005 - P0040005
NHBU18C20 2020 Non Hispanic Population Age <18 of 1 Race: Black/African American (U.S. Census) P0020006 - P0040006
NHAIU18C20 2020 Non Hispanic Population Age <18 of 1 Race: Amer Ind/Alaska Native (U.S. Census) P0020007 - P0040007
NHASU18C20 2020 Non Hispanic Population Age <18 of 1 Race: Asian (U.S. Census) P0020008 - P0040008
NHPIU18C20 2020 Non Hispanic Population Age <18 of 1 Race: Pacific Islander (U.S. Census) P0020009 - P0040009
NHOU18C20 2020 Non Hispanic Population Age <18 of 1 Race: Other Race (U.S. Census) P0020010 - P0040010
NHMU18C20 2020 Non Hispanic Population Age <18 of 2 or More Races (U.S. Census) P0020011 - P0040011

2020 Non Hispanic Population 18+ Years by Race (U.S. Census)


NHADULTS20 2020 Non Hispanic Population Age 18+ (U.S. Census) P0040003
NHADLR1_20 2020 Non Hispanic Population Age 18+ of 1 Race (U.S. Census) P0040004
NHADLTWH20 2020 Non Hispanic Population Age 18+ of 1 Race: White (U.S. Census) P0040005
NHADLTBL20 2020 Non Hispanic Population Age 18+ of 1 Race: Black/African American (U.S. Census) P0040006
NHADLTAI20 2020 Non Hispanic Population Age 18+ of 1 Race: Amer Ind/Alaska Native (U.S. Census) P0040007
NHADLTAS20 2020 Non Hispanic Population Age 18+ of 1 Race: Asian (U.S. Census) P0040008
NHADLTPI20 2020 Non Hispanic Population Age 18+ of 1 Race: Pacific Islander (U.S. Census) P0040009
NHADLTOT20 2020 Non Hispanic Population Age 18+ of 1 Race: Other Race (U.S. Census) P0040010
NHADLT2R20 2020 Non Hispanic Population Age 18+ of 2 or More Races (U.S. Census) P0040011

2020 Non Hispanic Population 18+ Years of Two or More Races (U.S. Census)
NHADLR2_20 2020 Non Hispanic Population Age 18+ of 2 Races (U.S. Census) P0040012
NHARC2WB20 2020 Non Hispanic Pop Age 18+ of 2 Races: White-Black (U.S. Census) P0040013
NHARC2WI20 2020 Non Hispanic Pop Age 18+ of 2 Races: White-Amer Indian (U.S. Census) P0040014
NHARC2WA20 2020 Non Hispanic Pop Age 18+ of 2 Races: White-Asian (U.S. Census) P0040015
NHARC2WP20 2020 Non Hispanic Pop Age 18+ of 2 Races: White-Pacific (U.S. Census) P0040016
NHARC2WO20 2020 Non Hispanic Pop Age 18+ of 2 Races: White-Other Race (U.S. Census) P0040017
NHARC2BI20 2020 Non Hispanic Pop Age 18+ of 2 Races: Black-Amer Indian (U.S. Census) P0040018
NHARC2BA20 2020 Non Hispanic Pop Age 18+ of 2 Races: Black-Asian (U.S. Census) P0040019
NHARC2BP20 2020 Non Hispanic Pop Age 18+ of 2 Races: Black-Pacific (U.S. Census) P0040020
NHARC2BO20 2020 Non Hispanic Pop Age 18+ of 2 Races: Black-Other Race (U.S. Census) P0040021
NHARC2IA20 2020 Non Hispanic Pop Age 18+ of 2 Races: Amer Indian-Asian (U.S. Census) P0040022
NHARC2IP20 2020 Non Hispanic Pop Age 18+ of 2 Races: Amer Indian-Pacific (U.S. Census) P0040023
NHARC2IO20 2020 Non Hispanic Pop Age 18+ of 2 Races: Amer Indian-Other Race (U.S. Census) P0040024
NHARC2AP20 2020 Non Hispanic Pop Age 18+ of 2 Races: Asian-Pacific (U.S. Census) P0040025
NHARC2AO20 2020 Non Hispanic Pop Age 18+ of 2 Races: Asian-Other Race (U.S. Census) P0040026
NHARC2PO20 2020 Non Hispanic Pop Age 18+ of 2 Races: Pacific-Other Race (U.S. Census) P0040027
NHADLR3_20 2020 Non Hispanic Population Age 18+ of 3 Races (U.S. Census) P0040028
NHAR3WBI20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Black-Amer Indian (U.S. Census) P0040029
NHAR3WBA20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Black-Asian (U.S. Census) P0040030
NHAR3WBP20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Black-Pacific (U.S. Census) P0040031
NHAR3WBO20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Black-Other Race (U.S. Census) P0040032
NHAR3WIA20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Amer Indian-Asian (U.S. Census) P0040033
NHAR3WIP20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0040034
NHAR3WIO20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0040035
NHAR3WAP20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Asian-Pacific (U.S. Census) P0040036
NHAR3WAO20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Asian-Other Race (U.S. Census) P0040037
NHAR3WPO20 2020 Non Hispanic Pop Age 18+ of 3 Races: White-Pacific-Other Race (U.S. Census) P0040038
NHAR3BIA20 2020 Non Hispanic Pop Age 18+ of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0040039
NHAR3BIP20 2020 Non Hispanic Pop Age 18+ of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0040040
NHAR3BIO20 2020 Non Hispanic Pop Age 18+ of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0040041
NHAR3BAP20 2020 Non Hispanic Pop Age 18+ of 3 Races: Black-Asian-Pacific (U.S. Census) P0040042
NHAR3BAO20 2020 Non Hispanic Pop Age 18+ of 3 Races: Black-Asian-Other Race (U.S. Census) P0040043
NHAR3BPO20 2020 Non Hispanic Pop Age 18+ of 3 Races: Black-Pacific-Other Race (U.S. Census) P0040044
NHAR3IAP20 2020 Non Hispanic Pop Age 18+ of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0040045
NHAR3IAO20 2020 Non Hispanic Pop Age 18+ of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0040046
NHAR3IPO20 2020 Non Hispanic Pop Age 18+ of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0040047
NHAR3APO20 2020 Non Hispanic Pop Age 18+ of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0040048
NHADLR4_20 2020 Non Hispanic Population Age 18+ of 4 Races (U.S. Census) P0040049
NAR4WBIA20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0040050
NAR4WBIP20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0040051
NAR4WBIO20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0040052
NAR4WBAP20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0040053
NAR4WBAO20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0040054
NAR4WBPO20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0040055
NAR4WIAP20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0040056
NAR4WIAO20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0040057
NAR4WIPO20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0040058
NAR4WAPO20 2020 Non Hispanic Pop Age 18+ of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0040059
NAR4BIAP20 2020 Non Hispanic Pop Age 18+ of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0040060
NAR4BIAO20 2020 Non Hispanic Pop Age 18+ of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0040061
NAR4BIPO20 2020 Non Hispanic Pop Age 18+ of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0040062
NAR4BAPO20 2020 Non Hispanic Pop Age 18+ of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0040063
NAR4IAPO20 2020 Non Hispanic Pop Age 18+ of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0040064
NHADLR5_20 2020 Non Hispanic Population Age 18+ of 5 Races (U.S. Census) P0040065
NA5WBIAP20 2020 Non Hispanic Pop Age 18+ of 5 Races: White-Black-Amer Indian-Asian-Pacific (U.S. Census) P0040066
NA5WBIAO20 2020 Non Hispanic Pop Age 18+ of 5 Races: White-Black-Amer Indian-Asian-Other (U.S. Census) P0040067
NA5WBIPO20 2020 Non Hispanic Pop Age 18+ of 5 Races: White-Black-Amer Indian-Pacific-Other (U.S. Census) P0040068
NA5WBAPO20 2020 Non Hispanic Pop Age 18+ of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0040069

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
NA5WIAPO20 2020 Non Hispanic Pop Age 18+ of 5 Races: White-Amer Indian-Asian-Pacific-Other (U.S. Census) P0040070
NA5BIAPO20 2020 Non Hispanic Pop Age 18+ of 5 Races: Black-Amer Indian-Asian-Pacific-Other (U.S. Census) P0040071
NHADLR6_20 2020 Non Hispanic Population Age 18+ of 6 Races (U.S. Census) P0040072

2020 Hispanic Population of Two or More Races (U.S. Census)


HRACE2_20 2020 Hispanic Population of 2 Races (U.S. Census) P0010010 - P0020012
HRCE2WB20 2020 Hispanic Pop of 2 Races: White-Black (U.S. Census) P0010011 - P0020013
HRCE2WI20 2020 Hispanic Pop of 2 Races: White-Amer Indian (U.S. Census) P0010012 - P0020014
HRCE2WA20 2020 Hispanic Pop of 2 Races: White-Asian (U.S. Census) P0010013 - P0020015
HRCE2WP20 2020 Hispanic Pop of 2 Races: White-Pacific (U.S. Census) P0010014 - P0020016
HRCE2WO20 2020 Hispanic Pop of 2 Races: White-Other Race (U.S. Census) P0010015 - P0020017
HRCE2BI20 2020 Hispanic Pop of 2 Races: Black-Amer Indian (U.S. Census) P0010016 - P0020018
HRCE2BA20 2020 Hispanic Pop of 2 Races: Black-Asian (U.S. Census) P0010017 - P0020019
HRCE2BP20 2020 Hispanic Pop of 2 Races: Black-Pacific (U.S. Census) P0010018 - P0020020
HRCE2BO20 2020 Hispanic Pop of 2 Races: Black-Other Race (U.S. Census) P0010019 - P0020021
HRCE2IA20 2020 Hispanic Pop of 2 Races: Amer Indian-Asian (U.S. Census) P0010020 - P0020022
HRCE2IP20 2020 Hispanic Pop of 2 Races: Amer Indian-Pacific (U.S. Census) P0010021 - P0020023
HRCE2IO20 2020 Hispanic Pop of 2 Races: Amer Indian-Other Race (U.S. Census) P0010022 - P0020024
HRCE2AP20 2020 Hispanic Pop of 2 Races: Asian-Pacific (U.S. Census) P0010023 - P0020025
HRCE2AO20 2020 Hispanic Pop of 2 Races: Asian-Other Race (U.S. Census) P0010024 - P0020026
HRCE2PO20 2020 Hispanic Pop of 2 Races: Pacific-Other Race (U.S. Census) P0010025 - P0020027
HRACE3_20 2020 Hispanic Population of 3 Races (U.S. Census) P0010026 - P0020028
HRCE3WBI20 2020 Hispanic Pop of 3 Races: White-Black-Amer Indian (U.S. Census) P0010027 - P0020029
HRCE3WBA20 2020 Hispanic Pop of 3 Races: White-Black-Asian (U.S. Census) P0010028 - P0020030
HRCE3WBP20 2020 Hispanic Pop of 3 Races: White-Black-Pacific (U.S. Census) P0010029 - P0020031
HRCE3WBO20 2020 Hispanic Pop of 3 Races: White-Black-Other Race (U.S. Census) P0010030 - P0020032
HRCE3WIA20 2020 Hispanic Pop of 3 Races: White-Amer Indian-Asian (U.S. Census) P0010031 - P0020033
HRCE3WIP20 2020 Hispanic Pop of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0010032 - P0020034
HRCE3WIO20 2020 Hispanic Pop of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0010033 - P0020035
HRCE3WAP20 2020 Hispanic Pop of 3 Races: White-Asian-Pacific (U.S. Census) P0010034 - P0020036
HRCE3WAO20 2020 Hispanic Pop of 3 Races: White-Asian-Other Race (U.S. Census) P0010035 - P0020037
HRCE3WPO20 2020 Hispanic Pop of 3 Races: White-Pacific-Other Race (U.S. Census) P0010036 - P0020038
HRCE3BIA20 2020 Hispanic Pop of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0010037 - P0020039
HRCE3BIP20 2020 Hispanic Pop of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0010038 - P0020040
HRCE3BIO20 2020 Hispanic Pop of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0010039 - P0020041
HRCE3BAP20 2020 Hispanic Pop of 3 Races: Black-Asian-Pacific (U.S. Census) P0010040 - P0020042
HRCE3BAO20 2020 Hispanic Pop of 3 Races: Black-Asian-Other Race (U.S. Census) P0010041 - P0020043
HRCE3BPO20 2020 Hispanic Pop of 3 Races: Black-Pacific-Other Race (U.S. Census) P0010042 - P0020044
HRCE3IAP20 2020 Hispanic Pop of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0010043 - P0020045
HRCE3IAO20 2020 Hispanic Pop of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0010044 - P0020046
HRCE3IPO20 2020 Hispanic Pop of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0010045 - P0020047
HRCE3APO20 2020 Hispanic Pop of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0010046 - P0020048
HRACE4_20 2020 Hispanic Population of 4 Races (U.S. Census) P0010047 - P0020049
HRC4WBIA20 2020 Hispanic Pop of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0010048 - P0020050
HRC4WBIP20 2020 Hispanic Pop of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0010049 - P0020051
HRC4WBIO20 2020 Hispanic Pop of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0010050 - P0020052
HRC4WBAP20 2020 Hispanic Pop of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0010051 - P0020053
HRC4WBAO20 2020 Hispanic Pop of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0010052 - P0020054
HRC4WBPO20 2020 Hispanic Pop of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0010053 - P0020055
HRC4WIAP20 2020 Hispanic Pop of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0010054 - P0020056
HRC4WIAO20 2020 Hispanic Pop of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0010055 - P0020057
HRC4WIPO20 2020 Hispanic Pop of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0010056 - P0020058
HRC4WAPO20 2020 Hispanic Pop of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0010057 - P0020059
HRC4BIAP20 2020 Hispanic Pop of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0010058 - P0020060
HRC4BIAO20 2020 Hispanic Pop of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0010059 - P0020061
HRC4BIPO20 2020 Hispanic Pop of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0010060 - P0020062
HRC4BAPO20 2020 Hispanic Pop of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0010061 - P0020063
HRC4IAPO20 2020 Hispanic Pop of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0010062 - P0020064
HRACE5_20 2020 Hispanic Population of 5 Races (U.S. Census) P0010063 - P0020065
HR5WBIAP20 2020 Hispanic Pop of 5 Races: White-Black-Amer Ind-Asian-Pacific (U.S. Census) P0010064 - P0020066
HR5WBIAO20 2020 Hispanic Pop of 5 Races: White-Black-Amer Ind-Asian-Other Race (U.S. Census) P0010065 - P0020067
HR5WBIPO20 2020 Hispanic Pop of 5 Races: White-Black-Amer Ind-Pacific-Other Race (U.S. Census) P0010066 - P0020068
HR5WBAPO20 2020 Hispanic Pop of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0010067 - P0020069
HR5WIAPO20 2020 Hispanic Pop of 5 Races: White-Amer Ind-Asian-Pacific-Other Race (U.S. Census) P0010068 - P0020070
HR5BIAPO20 2020 Hispanic Pop of 5 Races: Black-Amer Ind-Asian-Pacific-Other Race (U.S. Census) P0010069 - P0020071
HRACE6_20 2020 Hispanic Population of 6 Races (U.S. Census) P0010070 - P0020072

2020 Hispanic Population <18 Years by Race (U.S. Census)

(P0010003 - P0020005 - P0030003 - P0040005) + (P0010004 -


P0020006 - P0030004 - P0040006) + (P0010005 - P0020007 -
P0030005 - P0040007) + (P0010006 - P0020008 - P0030006 -
P0040008) + (P0010007 - P0020009 - P0030007 - P0040009) +
HU18RBS20 2020 Hispanic Population Age <18 (U.S. Census) (P0010008 - P0020010 - P0

(P0010003 - P0020005 - P0030003 - P0040005) + (P0010004 -


P0020006 - P0030004 - P0040006) + (P0010005 - P0020007 -
P0030005 - P0040007) + (P0010006 - P0020008 - P0030006 -
P0040008) + (P0010007 - P0020009 - P0030007 - P0040009) +
HU18R1BS20 2020 Hispanic Population Age <18 of 1 Race (U.S. Census) (P0010008 - P0020010 - P0
HWU18C20 2020 Hispanic Population Age <18 of 1 Race: White (U.S. Census) (P0010003 - P0020005) - (P0030003 - P0040005)
HBU18C20 2020 Hispanic Population Age <18 of 1 Race: Black/African American (U.S. Census) (P0010004 - P0020006) - (P0030004 - P0040006)
HAIU18C20 2020 Hispanic Population Age <18 of 1 Race: Amer Indian/Alaska Native (U.S. Census) (P0010005 - P0020007) - (P0030005 - P0040007)
HASU18C20 2020 Hispanic Population Age <18 of 1 Race: Asian (U.S. Census) (P0010006 - P0020008) - (P0030006 - P0040008)
HPIU18C20 2020 Hispanic Population Age <18 of 1 Race: Pacific Islander (U.S. Census) (P0010007 - P0020009) - (P0030007 - P0040009)
HOU18C20 2020 Hispanic Population Age <18 of 1 Race: Other Race (U.S. Census) (P0010008 - P0020010) - (P0030008 - P0040010)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
HMU18C20 2020 Hispanic Population Age <18 of 2 or More Races (U.S. Census) (P0010009 - P0020011) - (P0030009 - P0040011)

2020 Hispanic Population 18+ Years by Race (U.S. Census)


HADULTS20 2020 Hispanic Population Age 18+ (U.S. Census) P0040002
HADLRC1_20 2020 Hispanic Population Age 18+ of 1 Race (U.S. Census) P0030002 - P0040004
HADULTWH20 2020 Hispanic Population Age 18+ of 1 Race: White (U.S. Census) P0030003 - P0040005
HADULTBL20 2020 Hispanic Population Age 18+ of 1 Race: Black/African American (U.S. Census) P0030004 - P0040006
HADULTAI20 2020 Hispanic Population Age 18+ of 1 Race: Amer Indian/Alaska Native (U.S. Census) P0030005 - P0040007
HADULTAS20 2020 Hispanic Population Age 18+ of 1 Race: Asian (U.S. Census) P0030006 - P0040008
HADULTPI20 2020 Hispanic Population Age 18+ of 1 Race: Pacific Islander (U.S. Census) P0030007 - P0040009
HADULTOT20 2020 Hispanic Population Age 18+ of 1 Race: Other Race (U.S. Census) P0030008 - P0040010
HADULT2R20 2020 Hispanic Population Age 18+ of 2 or More Races (U.S. Census) P0030009 - P0040011

2020 Hispanic Population 18+ Years of Two or More Races (U.S. Census)
HADLRC2_20 2020 Hispanic Population Age 18+ of 2 Races (U.S. Census) P0030010 - P0040012
HADRC2WB20 2020 Hispanic Pop Age 18+ of 2 Races: White-Black (U.S. Census) P0030011 - P0040013
HADRC2WI20 2020 Hispanic Pop Age 18+ of 2 Races: White-Amer Indian (U.S. Census) P0030012 - P0040014
HADRC2WA20 2020 Hispanic Pop Age 18+ of 2 Races: White-Asian (U.S. Census) P0030013 - P0040015
HADRC2WP20 2020 Hispanic Pop Age 18+ of 2 Races: White-Pacific (U.S. Census) P0030014 - P0040016
HADRC2WO20 2020 Hispanic Pop Age 18+ of 2 Races: White-Other Race (U.S. Census) P0030015 - P0040017
HADRC2BI20 2020 Hispanic Pop Age 18+ of 2 Races: Black-Amer Indian (U.S. Census) P0030016 - P0040018
HADRC2BA20 2020 Hispanic Pop Age 18+ of 2 Races: Black-Asian (U.S. Census) P0030017 - P0040019
HADRC2BP20 2020 Hispanic Pop Age 18+ of 2 Races: Black-Pacific (U.S. Census) P0030018 - P0040020
HADRC2BO20 2020 Hispanic Pop Age 18+ of 2 Races: Black-Other Race (U.S. Census) P0030019 - P0040021
HADRC2IA20 2020 Hispanic Pop Age 18+ of 2 Races: Amer Indian-Asian (U.S. Census) P0030020 - P0040022
HADRC2IP20 2020 Hispanic Pop Age 18+ of 2 Races: Amer Indian-Pacific (U.S. Census) P0030021 - P0040023
HADRC2IO20 2020 Hispanic Pop Age 18+ of 2 Races: Amer Indian-Other Race (U.S. Census) P0030022 - P0040024
HADRC2AP20 2020 Hispanic Pop Age 18+ of 2 Races: Asian-Pacific (U.S. Census) P0030023 - P0040025
HADRC2AO20 2020 Hispanic Pop Age 18+ of 2 Races: Asian-Other Race (U.S. Census) P0030024 - P0040026
HADRC2PO20 2020 Hispanic Pop Age 18+ of 2 Races: Pacific-Other Race (U.S. Census) P0030025 - P0040027
HADLRC3_20 2020 Hispanic Population Age 18+ of 3 Races (U.S. Census) P0030026 - P0040028
HADR3WBI20 2020 Hispanic Pop Age 18+ of 3 Races: White-Black-Amer Indian (U.S. Census) P0030027 - P0040029
HADR3WBA20 2020 Hispanic Pop Age 18+ of 3 Races: White-Black-Asian (U.S. Census) P0030028 - P0040030
HADR3WBP20 2020 Hispanic Pop Age 18+ of 3 Races: White-Black-Pacific (U.S. Census) P0030029 - P0040031
HADR3WBO20 2020 Hispanic Pop Age 18+ of 3 Races: White-Black-Other Race (U.S. Census) P0030030 - P0040032
HADR3WIA20 2020 Hispanic Pop Age 18+ of 3 Races: White-Amer Indian-Asian (U.S. Census) P0030031 - P0040033
HADR3WIP20 2020 Hispanic Pop Age 18+ of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0030032 - P0040034
HADR3WIO20 2020 Hispanic Pop Age 18+ of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0030033 - P0040035
HADR3WAP20 2020 Hispanic Pop Age 18+ of 3 Races: White-Asian-Pacific (U.S. Census) P0030034 - P0040036
HADR3WAO20 2020 Hispanic Pop Age 18+ of 3 Races: White-Asian-Other Race (U.S. Census) P0030035 - P0040037
HADR3WPO20 2020 Hispanic Pop Age 18+ of 3 Races: White-Pacific-Other Race (U.S. Census) P0030036 - P0040038
HADR3BIA20 2020 Hispanic Pop Age 18+ of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0030037 - P0040039
HADR3BIP20 2020 Hispanic Pop Age 18+ of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0030038 - P0040040
HADR3BIO20 2020 Hispanic Pop Age 18+ of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0030039 - P0040041
HADR3BAP20 2020 Hispanic Pop Age 18+ of 3 Races: Black-Asian-Pacific (U.S. Census) P0030040 - P0040042
HADR3BAO20 2020 Hispanic Pop Age 18+ of 3 Races: Black-Asian-Other Race (U.S. Census) P0030041 - P0040043
HADR3BPO20 2020 Hispanic Pop Age 18+ of 3 Races: Black-Pacific-Other Race (U.S. Census) P0030042 - P0040044
HADR3IAP20 2020 Hispanic Pop Age 18+ of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0030043 - P0040045
HADR3IAO20 2020 Hispanic Pop Age 18+ of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0030044 - P0040046
HADR3IPO20 2020 Hispanic Pop Age 18+ of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0030045 - P0040047
HADR3APO20 2020 Hispanic Pop Age 18+ of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0030046 - P0040048
HADLRC4_20 2020 Hispanic Population Age 18+ of 4 Races (U.S. Census) P0030047 - P0040049
HAR4WBIA20 2020 Hispanic Pop Age 18+ of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0030048 - P0040050
HAR4WBIP20 2020 Hispanic Pop Age 18+ of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0030049 - P0040051
HAR4WBIO20 2020 Hispanic Pop Age 18+ of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0030050 - P0040052
HAR4WBAP20 2020 Hispanic Pop Age 18+ of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0030051 - P0040053
HAR4WBAO20 2020 Hispanic Pop Age 18+ of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0030052 - P0040054
HAR4WBPO20 2020 Hispanic Pop Age 18+ of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0030053 - P0040055
HAR4WIAP20 2020 Hispanic Pop Age 18+ of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0030054 - P0040056
HAR4WIAO20 2020 Hispanic Pop Age 18+ of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0030055 - P0040057
HAR4WIPO20 2020 Hispanic Pop Age 18+ of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0030056 - P0040058
HAR4WAPO20 2020 Hispanic Pop Age 18+ of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0030057 - P0040059
HAR4BIAP20 2020 Hispanic Pop Age 18+ of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0030058 - P0040060
HAR4BIAO20 2020 Hispanic Pop Age 18+ of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0030059 - P0040061
HAR4BIPO20 2020 Hispanic Pop Age 18+ of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0030060 - P0040062
HAR4BAPO20 2020 Hispanic Pop Age 18+ of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0030061 - P0040063
HAR4IAPO20 2020 Hispanic Pop Age 18+ of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0030062 - P0040064
HADLRC5_20 2020 Hispanic Population Age 18+ of 5 Races (U.S. Census) P0030063 - P0040065
HA5WBIAP20 2020 Hispanic Pop Age 18+ of 5 Races: White-Black-Amer Indian-Asian-Pacific (U.S. Census) P0030064 - P0040066
HA5WBIAO20 2020 Hispanic Pop Age 18+ of 5 Races: White-Black-Amer Indian-Asian-Other Race (U.S. Census) P0030065 - P0040067
HA5WBIPO20 2020 Hispanic Pop Age 18+ of 5 Races: White-Black-Amer Indian-Pacific-Other Race (U.S. Census) P0030066 - P0040068
HA5WBAPO20 2020 Hispanic Pop Age 18+ of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0030067 - P0040069
HA5WIAPO20 2020 Hispanic Pop Age 18+ of 5 Races: White-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0030068 - P0040070
HA5BIAPO20 2020 Hispanic Pop Age 18+ of 5 Races: Black-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0030069 - P0040071
HADLRC6_20 2020 Hispanic Population Age 18+ of 6 Races (U.S. Census) P0030070 - P0040072

2020 Group Quarters Population (U.S. Census)


GQPOP20 2020 Population in Group Quarters (U.S. Census) P0050001
GQGRW1020 2010-2020 Group Quarters Population: Compound Annual Growth Rate (U.S. Census) (((P0050001 / P0420001) ^ (1 / 10)) -1) * 100
GQGRW0020 2000-2020 Group Quarters Population: Compound Annual Growth Rate (U.S. Census) (((P0050001 / P037001) ^ (1 / 20)) -1) * 100
GQINST20 2020 Institutionalized Population in Group Quarters (U.S. Census) P0050002
GQPRISON20 2020 Group Quarters Pop: Adult Correctional (Institutionalized) (U.S. Census) P0050003
GQJUV20 2020 Group Quarters Pop: Juvenile Facilities (Institutionalized) (U.S. Census) P0050004
GQNURS20 2020 Group Quarters Pop: Nursing Facilities (Institutionalized) (U.S. Census) P0050005
GQOTINST20 2020 Group Quarters Pop: Other (Institutionalized) (U.S. Census) P0050006
GQNINST20 2020 Noninstitutionalized Population in Group Quarters (U.S. Census) P0050007

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2020 Census Data Variable List

Data Vintage: Esri/U.S. 2020 Census Bureau


Esri's release of 2020 Census data combines the P.L. 94-171 redistricting data with select Summary File 1 variables from prior decennial censuses.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2020 Census Data

Data Table & Item Code Data Item Description Census Field ID
GQCOLL20 2020 Group Quarters Pop: College Student Housing (NonInstitutionalized) (U.S. Census) P0050008
GQMIL20 2020 Group Quarters Pop: Military Quarters (NonInstitutionalized) (U.S. Census) P0050009
GQONINST20 2020 Group Quarters Pop: Other (NonInstitutionalized) (U.S. Census) P0050010

2020 Households (U.S. Census)


TOTHH20 2020 Total Households (U.S. Census) H0010002
AVGHHSZ20 2020 Average Household Size (U.S. Census) (P0010001 - P0050001) / H0010002
HHGRW1020 2010-2020 Households: Compound Annual Growth Rate (U.S. Census) (((H0010002 / H0030002) ^ (1 / 10)) -1) * 100
HHGRW0020 2000-2020 Households: Compound Annual Growth Rate (U.S. Census) (((H0010002 / H003002) ^ (1 / 20)) -1) * 100

2020 Housing (U.S. Census)


TOTHU20 2020 Total Housing Units (U.S. Census) H0010001
HUGRW1020 2010-2020 Housing Units: Compound Annual Growth Rate (U.S. Census) (((H0010001_2020 / H0010001_2010) ^ (1 / 10)) -1) * 100
HUGRW0020 2000-2020 Housing Units: Compound Annual Growth Rate (U.S. Census) (((H0010001 / H001001) ^ (1 / 20)) -1) * 100

2020 Vacant Housing Units (U.S. Census)


VACANT20 2020 Vacant Housing Units (U.S. Census) H0010003
VACGRW1020 2010-2020 Vacant Housing Units: Compound Annual Growth Rate (U.S. Census) (((H0010003 / H0050001) ^ (1 / 10)) -1) * 100
VACGRW0020 2000-2020 Vacant Housing Units: Compound Annual Growth Rate (U.S. Census) (((H0010003 / H005001) ^ (1 / 10)) -1) * 100

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2010 Census Data Variable List

Data Vintage: Esri/U.S. 2010 Census Bureau


Esri has recalibrated some key data variables such as population, households, and housing units into updated geography. An * means the data is available for Puerto Rico.
This enables you to make direct comparisons of 2000 Census, 2010 Census, and 2020 Census data.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.
Learn more about 2010 Census Data in 2020 Census Geography

Data Table & Item Code Data Item Description Census Field ID

2010 Census Data in 2020 Geography (U.S. Census)


2010 Population (U.S. Census)
TOTPOP10* 2010 Total Population (U.S. Census)* P0010001
POPDENS10 2010 Population Density (Pop per Square Mile) (U.S. Census) P0010001 / <LANDAREA IN SQ MILES>
MALES10 2010 Male Population (U.S. Census) P0120002
FEMALES10 2010 Female Population (U.S. Census) P0120026
HHPOP10* 2010 Household Population (U.S. Census)* P0160001
FAMPOP10 2010 Family Population (U.S. Census) P0360001
POPGRW0010* 2000-2010 Population: Compound Annual Growth Rate (U.S. Census)* (((P0010001 / P001001) ^ (1 / 10)) -1) * 100
HHPGRW0010* 2000-2010 Household Population: Compound Annual Growth Rate (U.S. Census)* (((P0160001 / P016001) ^ (1 / 10)) -1) * 100
URBARPOP10 2010 Population Inside Urbanized Areas (U.S. Census) P0020003
URBCLPOP10 2010 Population Inside Urban Clusters (U.S. Census) P0020004
RURALPOP10 2010 Rural Population (U.S. Census) P0020005
URBANPOP10 2010 Urban Population (U.S. Census) P0020003 + P0020004
URPOPBAS10 2010 Urban/Rural Population Base (U.S. Census) P0020003 + P0020004 + P0020005

2010 Age: 5 Year Increments (U.S. Census)


POP0C10 2010 Total Population Age 0-4 (U.S. Census) P0120003 + P0120027
POP5C10 2010 Total Population Age 5-9 (U.S. Census) P0120004 + P0120028
POP10C10 2010 Total Population Age 10-14 (U.S. Census) P0120005 + P0120029
POP15C10 2010 Total Population Age 15-19 (U.S. Census) P0120006 + P0120007 + P0120030 + P0120031
P0120008 + P0120009 + P0120010 + P0120032 + P0120033 +
POP20C10 2010 Total Population Age 20-24 (U.S. Census)
P0120034
POP25C10 2010 Total Population Age 25-29 (U.S. Census) P0120011 + P0120035
POP30C10 2010 Total Population Age 30-34 (U.S. Census) P0120012 + P0120036
POP35C10 2010 Total Population Age 35-39 (U.S. Census) P0120013 + P0120037
POP40C10 2010 Total Population Age 40-44 (U.S. Census) P0120014 + P0120038
POP45C10 2010 Total Population Age 45-49 (U.S. Census) P0120015 + P0120039
POP50C10 2010 Total Population Age 50-54 (U.S. Census) P0120016 + P0120040
POP55C10 2010 Total Population Age 55-59 (U.S. Census) P0120017 + P0120041
POP60C10 2010 Total Population Age 60-64 (U.S. Census) P0120018 + P0120019 + P0120042 + P0120043
POP65C10 2010 Total Population Age 65-69 (U.S. Census) P0120020 + P0120021 + P0120044 + P0120045
POP70C10 2010 Total Population Age 70-74 (U.S. Census) P0120022 + P0120046
POP75C10 2010 Total Population Age 75-79 (U.S. Census) P0120023 + P0120047
POP80C10 2010 Total Population Age 80-84 (U.S. Census) P0120024 + P0120048
POP85C10 2010 Total Population Age 85+ (U.S. Census) P0120025 + P0120049
ADULTS10 2010 Population Age 18+ (U.S. Census) P0100001
POP21UP10 2010 Total Population Age 21+ (U.S. Census) (P0120009 thru P0120025) + (P0120033 thru P0120049)
MEDAGE10 2010 Median Age (U.S. Census)
AGEBASE10 2010 Total Population by 5-Year Age Base (U.S. Census) (P0120003 thru P0120025) + (P0120027 thru P0120049)
MALE0C10 2010 Males Age 0-4 (U.S. Census) P0120003
MALE5C10 2010 Males Age 5-9 (U.S. Census) P0120004
MALE10C10 2010 Males Age 10-14 (U.S. Census) P0120005
MALE15C10 2010 Males Age 15-19 (U.S. Census) P0120006 + P0120007
MALE20C10 2010 Males Age 20-24 (U.S. Census) P0120008 + P0120009 + P0120010
MALE25C10 2010 Males Age 25-29 (U.S. Census) P0120011
MALE30C10 2010 Males Age 30-34 (U.S. Census) P0120012
MALE35C10 2010 Males Age 35-39 (U.S. Census) P0120013
MALE40C10 2010 Males Age 40-44 (U.S. Census) P0120014
MALE45C10 2010 Males Age 45-49 (U.S. Census) P0120015
MALE50C10 2010 Males Age 50-54 (U.S. Census) P0120016
MALE55C10 2010 Males Age 55-59 (U.S. Census) P0120017
MALE60C10 2010 Males Age 60-64 (U.S. Census) P0120018 + P0120019
MALE65C10 2010 Males Age 65-69 (U.S. Census) P0120020 + P0120021
MALE70C10 2010 Males Age 70-74 (U.S. Census) P0120022
MALE75C10 2010 Males Age 75-79 (U.S. Census) P0120023
MALE80C10 2010 Males Age 80-84 (U.S. Census) P0120024
MALE85C10 2010 Males Age 85+ (U.S. Census) P0120025
MAL18UP10 2010 Males Age 18+ (U.S. Census) P0140021 + P0140022 + (P0120008 thru P0120025)
MAL21UP10 2010 Males Age 21+ (U.S. Census) P0120009 thru P0120025
MEDMAGE10 2010 Median Male Age (U.S. Census)
MAGEBASE10 2010 Male Population by 5-Year Age Base (U.S. Census) P0120003 thru P0120025
FEM0C10 2010 Females Age 0-4 (U.S. Census) P0120027
FEM5C10 2010 Females Age 5-9 (U.S. Census) P0120028
FEM10C10 2010 Females Age 10-14 (U.S. Census) P0120029
FEM15C10 2010 Females Age 15-19 (U.S. Census) P0120030 + P0120031
FEM20C10 2010 Females Age 20-24 (U.S. Census) P0120032 + P0120033 + P0120034
FEM25C10 2010 Females Age 25-29 (U.S. Census) P0120035
FEM30C10 2010 Females Age 30-34 (U.S. Census) P0120036
FEM35C10 2010 Females Age 35-39 (U.S. Census) P0120037
FEM40C10 2010 Females Age 40-44 (U.S. Census) P0120038
FEM45C10 2010 Females Age 45-49 (U.S. Census) P0120039
FEM50C10 2010 Females Age 50-54 (U.S. Census) P0120040
FEM55C10 2010 Females Age 55-59 (U.S. Census) P0120041
FEM60C10 2010 Females Age 60-64 (U.S. Census) P0120042 + P0120043
FEM65C10 2010 Females Age 65-69 (U.S. Census) P0120044 + P0120045
FEM70C10 2010 Females Age 70-74 (U.S. Census) P0120046
FEM75C10 2010 Females Age 75-79 (U.S. Census) P0120047
FEM80C10 2010 Females Age 80-84 (U.S. Census) P0120048
FEM85C10 2010 Females Age 85+ (U.S. Census) P0120049
FEM18UP10 2010 Females Age 18+ (U.S. Census) P0140042 + P0140043 + (P0120032 thru P0120049)
FEM21UP10 2010 Females Age 21+ (U.S. Census) P0120033 thru P0120049

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


MEDFAGE10 2010 Median Female Age (U.S. Census)
FAGEBASE10 2010 Female Population by 5-Year Age Base (U.S. Census) P0120027 thru P0120049

2010 Age: 1 Year Increments (U.S. Census)


AGE0C10 2010 Total Population Age <1 (U.S. Census) P0140003 + P0140024
AGE1C10 2010 Total Population Age 1 (U.S. Census) P0140004 + P0140025
AGE2C10 2010 Total Population Age 2 (U.S. Census) P0140005 + P0140026
AGE3C10 2010 Total Population Age 3 (U.S. Census) P0140006 + P0140027
AGE4C10 2010 Total Population Age 4 (U.S. Census) P0140007 + P0140028
AGE5C10 2010 Total Population Age 5 (U.S. Census) P0140008 + P0140029
AGE6C10 2010 Total Population Age 6 (U.S. Census) P0140009 + P0140030
AGE7C10 2010 Total Population Age 7 (U.S. Census) P0140010 + P0140031
AGE8C10 2010 Total Population Age 8 (U.S. Census) P0140011 + P0140032
AGE9C10 2010 Total Population Age 9 (U.S. Census) P0140012 + P0140033
AGE10C10 2010 Total Population Age 10 (U.S. Census) P0140013 + P0140034
AGE11C10 2010 Total Population Age 11 (U.S. Census) P0140014 + P0140035
AGE12C10 2010 Total Population Age 12 (U.S. Census) P0140015 + P0140036
AGE13C10 2010 Total Population Age 13 (U.S. Census) P0140016 + P0140037
AGE14C10 2010 Total Population Age 14 (U.S. Census) P0140017 + P0140038
AGE15C10 2010 Total Population Age 15 (U.S. Census) P0140018 + P0140039
AGE16C10 2010 Total Population Age 16 (U.S. Census) P0140019 + P0140040
AGE17C10 2010 Total Population Age 17 (U.S. Census) P0140020 + P0140041
AGE18C10 2010 Total Population Age 18 (U.S. Census) P0140021 + P0140042
AGE19C10 2010 Total Population Age 19 (U.S. Census) P0140022 + P0140043
AGE20C10 2010 Total Population Age 20 (U.S. Census) P0120008 + P0120032
AGE21C10 2010 Total Population Age 21 (U.S. Census) P0120009 + P0120033
MAGE0C10 2010 Males Age <1 (U.S. Census) P0140003
MAGE1C10 2010 Males Age 1 (U.S. Census) P0140004
MAGE2C10 2010 Males Age 2 (U.S. Census) P0140005
MAGE3C10 2010 Males Age 3 (U.S. Census) P0140006
MAGE4C10 2010 Males Age 4 (U.S. Census) P0140007
MAGE5C10 2010 Males Age 5 (U.S. Census) P0140008
MAGE6C10 2010 Males Age 6 (U.S. Census) P0140009
MAGE7C10 2010 Males Age 7 (U.S. Census) P0140010
MAGE8C10 2010 Males Age 8 (U.S. Census) P0140011
MAGE9C10 2010 Males Age 9 (U.S. Census) P0140012
MAGE10C10 2010 Males Age 10 (U.S. Census) P0140013
MAGE11C10 2010 Males Age 11 (U.S. Census) P0140014
MAGE12C10 2010 Males Age 12 (U.S. Census) P0140015
MAGE13C10 2010 Males Age 13 (U.S. Census) P0140016
MAGE14C10 2010 Males Age 14 (U.S. Census) P0140017
MAGE15C10 2010 Males Age 15 (U.S. Census) P0140018
MAGE16C10 2010 Males Age 16 (U.S. Census) P0140019
MAGE17C10 2010 Males Age 17 (U.S. Census) P0140020
MAGE18C10 2010 Males Age 18 (U.S. Census) P0140021
MAGE19C10 2010 Males Age 19 (U.S. Census) P0140022
MAGE20C10 2010 Males Age 20 (U.S. Census) P0120008
MAGE21C10 2010 Males Age 21 (U.S. Census) P0120009
FAGE0C10 2010 Females Age <1 (U.S. Census) P0140024
FAGE1C10 2010 Females Age 1 (U.S. Census) P0140025
FAGE2C10 2010 Females Age 2 (U.S. Census) P0140026
FAGE3C10 2010 Females Age 3 (U.S. Census) P0140027
FAGE4C10 2010 Females Age 4 (U.S. Census) P0140028
FAGE5C10 2010 Females Age 5 (U.S. Census) P0140029
FAGE6C10 2010 Females Age 6 (U.S. Census) P0140030
FAGE7C10 2010 Females Age 7 (U.S. Census) P0140031
FAGE8C10 2010 Females Age 8 (U.S. Census) P0140032
FAGE9C10 2010 Females Age 9 (U.S. Census) P0140033
FAGE10C10 2010 Females Age 10 (U.S. Census) P0140034
FAGE11C10 2010 Females Age 11 (U.S. Census) P0140035
FAGE12C10 2010 Females Age 12 (U.S. Census) P0140036
FAGE13C10 2010 Females Age 13 (U.S. Census) P0140037
FAGE14C10 2010 Females Age 14 (U.S. Census) P0140038
FAGE15C10 2010 Females Age 15 (U.S. Census) P0140039
FAGE16C10 2010 Females Age 16 (U.S. Census) P0140040
FAGE17C10 2010 Females Age 17 (U.S. Census) P0140041
FAGE18C10 2010 Females Age 18 (U.S. Census) P0140042
FAGE19C10 2010 Females Age 19 (U.S. Census) P0140043
FAGE20C10 2010 Females Age 20 (U.S. Census) P0120032
FAGE21C10 2010 Females Age 21 (U.S. Census) P0120033
AGE22C10 2010 Total Population Age 22-24 (U.S. Census) P0120010 + P0120034
AGE60C10 2010 Total Population Age 60-61 (U.S. Census) P0120018 + P0120042
AGE62C10 2010 Total Population Age 62-64 (U.S. Census) P0120019 + P0120043
AGE65C10 2010 Total Population Age 65-66 (U.S. Census) P0120020 + P0120044
AGE67C10 2010 Total Population Age 67-69 (U.S. Census) P0120021 + P0120045
MAGE22C10 2010 Males Age 22-24 (U.S. Census) P0120010
MAGE60C10 2010 Males Age 60-61 (U.S. Census) P0120018
MAGE62C10 2010 Males Age 62-64 (U.S. Census) P0120019
MAGE65C10 2010 Males Age 65-66 (U.S. Census) P0120020
MAGE67C10 2010 Males Age 67-69 (U.S. Census) P0120021
FAGE22C10 2010 Females Age 22-24 (U.S. Census) P0120034
FAGE60C10 2010 Females Age 60-61 (U.S. Census) P0120042
FAGE62C10 2010 Females Age 62-64 (U.S. Census) P0120043
FAGE65C10 2010 Females Age 65-66 (U.S. Census) P0120044
FAGE67C10 2010 Females Age 67-69 (U.S. Census) P0120045

2010 Race and Hispanic Origin (U.S. Census)


WHITE10 2010 White Population (U.S. Census)
BLACK10 2010 Black/African American Population (U.S. Census)
AMERIND10 2010 American Indian/Alaska Native Population (U.S. Census)
ASIAN10 2010 Asian Population (U.S. Census)
PACIFIC10 2010 Pacific Islander Population (U.S. Census)
OTHRACE10 2010 Other Race Population (U.S. Census)
P0050011 + P0050012 + P0050013 + P0050014 + P0050015 +
H1RACE10 2010 Hispanic Population of One Race (U.S. Census) P0050016
RACE2UP10 2010 Population of Two or More Races (U.S. Census) P0080009

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


HISPPOP10 2010 Hispanic Population (U.S. Census) P0090002
HWHITE10 2010 Hispanic White Population (U.S. Census) P0050011
HBLACK10 2010 Hispanic Black/African American Population (U.S. Census) P0050012
HAMERIND10 2010 Hispanic American Indian/Alaska Native Population (U.S. Census) P0050013
HASIAN10 2010 Hispanic Asian Population (U.S. Census) P0050014
HPACIFIC10 2010 Hispanic Pacific Islander Population (U.S. Census) P0050015
HOTHRACE10 2010 Hispanic Other Race Population (U.S. Census) P0050016
HRACE2UP10 2010 Hispanic Population of Two or More Races (U.S. Census) P0050017
WHTNHISP10 2010 White Non-Hispanic Population (U.S. Census) P012I002 + P012I026
DIVINDX10 2010 Diversity Index (U.S. Census)
HHPOPWHT10 2010 White Population in Households (U.S. Census) P029A002
HHPOPBLK10 2010 Black/African American Population in Households (U.S. Census) P029B002
HHPOPAI10 2010 American Indian/Alaska Native Population in Households (U.S. Census) P029C002
HHPOPASN10 2010 Asian Population in Households (U.S. Census) P029D002
HHPOPPI10 2010 Pacific Islander Population in Households (U.S. Census) P029E002
HHPOPOTH10 2010 Other Race Population in Households (U.S. Census) P029F002
HHPOPMLT10 2010 Multiple Races Population in Households (U.S. Census) P029G002
HHPOPWNH10 2010 White Non-Hispanic Population in Households (U.S. Census) P029I002
HHPOPHSP10 2010 Hispanic Population in Households (U.S. Census) P029H002
HPWHTHHR10 2010 Population in HHs w/White Householder (U.S. Census) P016A001
HPBLKHHR10 2010 Population in HHs w/Black/African American Householder (U.S. Census) P016B001
HPAIHHR10 2010 Population in HHs w/Amer Indian/Alaska Native HHr (U.S. Census) P016C001
HPASNHHR10 2010 Population in HHs w/Asian Householder (U.S. Census) P016D001
HPPIHHR10 2010 Population in HHs w/Pacific Islander Householder (U.S. Census) P016E001
HPOTHHHR10 2010 Population in HHs w/Other Race Householder (U.S. Census) P016F001
HPMLTHHR10 2010 Population in HHs w/Multiple Races Householder (U.S. Census) P016G001
HPWNHHHR10 2010 Population in HHs w/White Non-Hispanic Householder (U.S. Census) P016I001
HPHSPHHR10 2010 Population in HHs w/Hispanic Householder (U.S. Census) P016H001
P0050011 + P0050012 + P0050013 + P0050014 + P0050015 +
HRACEBAS10 2010 Hispanic Population by Race Base (U.S. Census) P0050016 + P0050017
HPU18WHT10 2010 White Population Age <18 in Households (U.S. Census) P031A002
HPU18BLK10 2010 Black/African American Population Age <18 in Households (U.S. Census) P031B002
HPU18AI10 2010 American Indian/Alaska Native Population Age <18 in Households (U.S. Census) P031C002
HPU18ASN10 2010 Asian Population Age <18 in Households (U.S. Census) P031D002
HPU18PI10 2010 Pacific Islander Population Age <18 in Households (U.S. Census) P031E002
HPU18OTH10 2010 Other Race Population Age <18 in Households (U.S. Census) P031F002
HPU18MLT10 2010 Multiple Races Population Age <18 in Households (U.S. Census) P031G002
HPU18WNH10 2010 White Non-Hispanic Population Age <18 in Households (U.S. Census) P031I002
HPU18HSP10 2010 Hispanic Population Age <18 in Households (U.S. Census) P031H002
HADULTWH10 2010 Hispanic White Population Age 18+ (U.S. Census) P0100003 - P0110005
HADULTBL10 2010 Hispanic Black/African American Population Age 18+ (U.S. Census) P0100004 - P0110006
HADULTAI10 2010 Hispanic American Indian/Alaska Native Population Age 18+ (U.S. Census) P0100005 - P0110007
HADULTAS10 2010 Hispanic Asian Population Age 18+ (U.S. Census) P0100006 - P0110008
HADULTPI10 2010 Hispanic Pacific Islander Population Age 18+ (U.S. Census) P0100007 - P0110009
HADULTOT10 2010 Hispanic Other Race Population Age 18+ (U.S. Census) P0100008 - P0110010
HADULT2R10 2010 Hispanic Population of Two or More Races Age 18+ (U.S. Census) P0100009 - P0110011
POP65HH10 2010 Population Age 65+ in Households (U.S. Census) P0340002
HP65WHT10 2010 White Population Age 65+ in Households (U.S. Census) P034A002
HP65BLK10 2010 Black/African American Population Age 65+ in Households (U.S. Census) P034B002
HP65AI10 2010 American Indian/Alaska Native Population Age 65+ in Households (U.S. Census) P034C002
HP65ASN10 2010 Asian Population Age 65+ in Households (U.S. Census) P034D002
HP65PI10 2010 Pacific Islander Population Age 65+ in Households (U.S. Census) P034E002
HP65OTH10 2010 Other Race Population Age 65+ in Households (U.S. Census) P034F002
HP65MLT10 2010 Multiple Races Population Age 65+ in Households (U.S. Census) P034G002
HP65WNH10 2010 White Non-Hispanic Population Age 65+ in Households (U.S. Census) P034I002
HP65HSP10 2010 Hispanic Population Age 65+ in Households (U.S. Census) P034H002
FPWHTHHR10 2010 Population in Families w/White Householder (U.S. Census) P036A001
FPBLKHHR10 2010 Population in Families w/Black/African American Householder (U.S. Census) P036B001
FPAIHHR10 2010 Population in Families w/Amer Indian/Alaska Native HHr (U.S. Census) P036C001
FPASNHHR10 2010 Population in Families w/Asian Householder (U.S. Census) P036D001
FPPIHHR10 2010 Population in Families w/Pacific Islander Householder (U.S. Census) P036E001
FPOTHHHR10 2010 Population in Families w/Other Race Householder (U.S. Census) P036F001
FPMLTHHR10 2010 Population in Families w/Multiple Races Householder (U.S. Census) P036G001
FPWNHHHR10 2010 Population in Families w/White Non-Hispanic Householder (U.S. Census) P036I001
FPHSPHHR10 2010 Population in Families w/Hispanic Householder (U.S. Census) P036H001
POWHTHHR10 2010 Population in Owner Occ HUs w/White HHr (U.S. Census) H011A002 + H011A003
POBLKHHR10 2010 Population in Owner Occ HUs w/Black/African American HHr (U.S. Census) H011B002 + H011B003
POAIHHR10 2010 Population in Owner Occ HUs w/Amer Indian/Alaska Native HHr (U.S. Census) H011C002 + H011C003
POASNHHR10 2010 Population in Owner Occ HUs w/Asian HHr (U.S. Census) H011D002 + H011D003
POPIHHR10 2010 Population in Owner Occupied HUs w/Pacific Islander HHr (U.S. Census) H011E002 + H011E003
POOTHHHR10 2010 Population in Owner Occ HUs w/Other Race HHr (U.S. Census) H011F002 + H011F003
POMLTHHR10 2010 Population in Owner Occ HUs w/Multiple Races HHr (U.S. Census) H011G002 + H011G003
POWNHHHR10 2010 Population in Owner Occ HUs w/White Non-Hispanic HHr (U.S. Census) H011I002 + H011I003
POHSPHHR10 2010 Population in Owner Occ HUs w/Hispanic HHr (U.S. Census) H011H002 + H011H003
PRWHTHHR10 2010 Population in Renter Occ HUs w/White HHr (U.S. Census) H011A004
PRBLKHHR10 2010 Population in Renter Occ HUs w/Black/African American HHr (U.S. Census) H011B004
PRAIHHR10 2010 Population in Renter Occ HUs w/Amer Indian/Alaska Native HHr (U.S. Census) H011C004
PRASNHHR10 2010 Population in Renter Occ HUs w/Asian HHr (U.S. Census) H011D004
PRPIHHR10 2010 Population in Renter Occ HUs w/Pacific Islander HHr (U.S. Census) H011E004
PROTHHHR10 2010 Population in Renter Occ HUs w/Other Race HHr (U.S. Census) H011F004
PRMLTHHR10 2010 Population in Renter Occ HUs w/Multiple Races HHr (U.S. Census) H011G004
PRWNHHHR10 2010 Population in Renter Occ HUs w/White Non-Hispanic HHr (U.S. Census) H011I004
PRHSPHHR10 2010 Population in Renter Occ HUs w/Hispanic HHr (U.S. Census) H011H004
P0080003 + P0080004 + P0080005 + P0080006 + P0080007 +
RACEBASE10 2010 Population by Race Base (U.S. Census) P0080008 + P0080009
P0080003 + P0080004 + P0080005 + P0080006 + P0080007 +
POP1RACE10 2010 Population Reporting One Race (U.S. Census) P0080008

(P0080003 - P0100003) + (P0080004 - P0100004) + (P0080005


- P0100005) + (P0080006 - P0100006) + (P0080007 -
U18RBASE10 2010 Population <18 by Race Base (U.S. Census) P0100007) + (P0080008 - P0100008) + (P0080009 - P0100009)
P0100003 + P0100004 + P0100005 + P0100006 + P0100007 +
ADRACBAS10 2010 Population Age 18+ by Race Base (U.S. Census) P0100008 + P0100009
P0100003 + P0100004 + P0100005 + P0100006 + P0100007 +
AD1RACE10 2010 Population Age 18+ Reporting One Race (U.S. Census) P0100008

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


(P0100003 - P0110005) + (P0100004 - P0110006) + (P0100005
- P0110007) + (P0100006 - P0110008) + (P0100007 -
HADRBASE10 2010 Hispanic Population Age 18+ by Race Base (U.S. Census) P0110009) + (P0100008 - P0110010) + (P0100009 - P0110011)
(P0100003 - P0110005) + (P0100004 - P0110006) + (P0100005
- P0110007) + (P0100006 - P0110008) + (P0100007 -
HAD1RACE10 2010 Hispanic Population Age 18+ Reporting One Race (U.S. Census) P0110009) + (P0100008 - P0110010)
POPU18HH10 2010 Population Age <18 in Households (U.S. Census) P0310002

2010 Age by Sex by Race (U.S. Census)


WHT0C10 2010 White Population Age 0-4 (U.S. Census) P012A003 + P012A027
WHT5C10 2010 White Population Age 5-9 (U.S. Census) P012A004 + P012A028
WHT10C10 2010 White Population Age 10-14 (U.S. Census) P012A005 + P012A029
WHT15C10 2010 White Population Age 15-19 (U.S. Census) P012A006 + P012A007 + P012A030 + P012A031
P012A008 + P012A009 + P012A010 + P012A032 + P012A033
WHT20C10 2010 White Population Age 20-24 (U.S. Census) + P012A034
WHT25C10 2010 White Population Age 25-29 (U.S. Census) P012A011 + P012A035
WHT30C10 2010 White Population Age 30-34 (U.S. Census) P012A012 + P012A036
WHT35C10 2010 White Population Age 35-39 (U.S. Census) P012A013 + P012A037
WHT40C10 2010 White Population Age 40-44 (U.S. Census) P012A014 + P012A038
WHT45C10 2010 White Population Age 45-49 (U.S. Census) P012A015 + P012A039
WHT50C10 2010 White Population Age 50-54 (U.S. Census) P012A016 + P012A040
WHT55C10 2010 White Population Age 55-59 (U.S. Census) P012A017 + P012A041
WHT60C10 2010 White Population Age 60-64 (U.S. Census) P012A018 + P012A019 + P012A042 + P012A043
WHT65C10 2010 White Population Age 65-69 (U.S. Census) P012A020 + P012A021 + P012A044 + P012A045
WHT70C10 2010 White Population Age 70-74 (U.S. Census) P012A022 + P012A046
WHT75C10 2010 White Population Age 75-79 (U.S. Census) P012A023 + P012A047
WHT80C10 2010 White Population Age 80-84 (U.S. Census) P012A024 + P012A048
WHT85C10 2010 White Population Age 85+ (U.S. Census) P012A025 + P012A049
WHTU18C10 2010 White Population Age <18 (U.S. Census) P0080003 - P0100003
ADULTWH10 2010 White Population Age 18+ (U.S. Census) P0100003
MEDWAGE10 2010 Median White Age (U.S. Census)
WHTMAL10 2010 White Male Population (U.S. Census) P012A002
WHTM0C10 2010 White Males Age 0-4 (U.S. Census) P012A003
WHTM5C10 2010 White Males Age 5-9 (U.S. Census) P012A004
WHTM10C10 2010 White Males Age 10-14 (U.S. Census) P012A005
WHTM15C10 2010 White Males Age 15-19 (U.S. Census) P012A006 + P012A007
WHTM20C10 2010 White Males Age 20-24 (U.S. Census) P012A008 + P012A009 + P012A010
WHTM25C10 2010 White Males Age 25-29 (U.S. Census) P012A011
WHTM30C10 2010 White Males Age 30-34 (U.S. Census) P012A012
WHTM35C10 2010 White Males Age 35-39 (U.S. Census) P012A013
WHTM40C10 2010 White Males Age 40-44 (U.S. Census) P012A014
WHTM45C10 2010 White Males Age 45-49 (U.S. Census) P012A015
WHTM50C10 2010 White Males Age 50-54 (U.S. Census) P012A016
WHTM55C10 2010 White Males Age 55-59 (U.S. Census) P012A017
WHTM60C10 2010 White Males Age 60-64 (U.S. Census) P012A018 + P012A019
WHTM65C10 2010 White Males Age 65-69 (U.S. Census) P012A020 + P012A021
WHTM70C10 2010 White Males Age 70-74 (U.S. Census) P012A022
WHTM75C10 2010 White Males Age 75-79 (U.S. Census) P012A023
WHTM80C10 2010 White Males Age 80-84 (U.S. Census) P012A024
WHTM85C10 2010 White Males Age 85+ (U.S. Census) P012A025
P012A007 + P012A008 + P012A009 + P012A010 + P012A011
+ P012A012 + P012A013 + P012A014 + P012A015 +
P012A016 + P012A017 + P012A018 + P012A019 + P012A020
+ P012A021 + P012A022 + P012A023 + P012A024 +
WHTM18UP10 2010 White Males Age 18+ (U.S. Census) P012A025
MEDWMAGE10 2010 Median White Male Age (U.S. Census)
WHTFEM10 2010 White Female Population (U.S. Census)
WHTF0C10 2010 White Females Age 0-4 (U.S. Census) P012A027
WHTF5C10 2010 White Females Age 5-9 (U.S. Census) P012A028
WHTF10C10 2010 White Females Age 10-14 (U.S. Census) P012A029
WHTF15C10 2010 White Females Age 15-19 (U.S. Census) P012A030 + P012A031
WHTF20C10 2010 White Females Age 20-24 (U.S. Census) P012A032 + P012A033 + P012A034
WHTF25C10 2010 White Females Age 25-29 (U.S. Census) P012A035
WHTF30C10 2010 White Females Age 30-34 (U.S. Census) P012A036
WHTF35C10 2010 White Females Age 35-39 (U.S. Census) P012A037
WHTF40C10 2010 White Females Age 40-44 (U.S. Census) P012A038
WHTF45C10 2010 White Females Age 45-49 (U.S. Census) P012A039
WHTF50C10 2010 White Females Age 50-54 (U.S. Census) P012A040
WHTF55C10 2010 White Females Age 55-59 (U.S. Census) P012A041
WHTF60C10 2010 White Females Age 60-64 (U.S. Census) P012A042 + P012A043
WHTF65C10 2010 White Females Age 65-69 (U.S. Census) P012A044 + P012A045
WHTF70C10 2010 White Females Age 70-74 (U.S. Census) P012A046
WHTF75C10 2010 White Females Age 75-79 (U.S. Census) P012A047
WHTF80C10 2010 White Females Age 80-84 (U.S. Census) P012A048
WHTF85C10 2010 White Females Age 85+ (U.S. Census) P012A049
P012A031 + P012A032 + P012A033 + P012A034 + P012A035
+ P012A036 + P012A037 + P012A038 + P012A039 +
P012A040 + P012A041 + P012A042 + P012A043 + P012A044
+ P012A045 + P012A046 + P012A047 + P012A048 +
WHTF18UP10 2010 White Females Age 18+ (U.S. Census) P012A049
MEDWFAGE10 2010 Median White Female Age (U.S. Census)
BLK0C10 2010 Black/African American Population Age 0-4 (U.S. Census) P012B003 + P012B027
BLK5C10 2010 Black/African American Population Age 5-9 (U.S. Census) P012B004 + P012B028
BLK10C10 2010 Black/African American Population Age 10-14 (U.S. Census) P012B005 + P012B029
BLK15C10 2010 Black/African American Population Age 15-19 (U.S. Census) P012B006 + P012B007 + P012B030 + P012B031
P012B008 + P012B009 + P012B010 + P012B032 + P012B033 +
BLK20C10 2010 Black/African American Population Age 20-24 (U.S. Census) P012B034
BLK25C10 2010 Black/African American Population Age 25-29 (U.S. Census) P012B011 + P012B035
BLK30C10 2010 Black/African American Population Age 30-34 (U.S. Census) P012B012 + P012B036
BLK35C10 2010 Black/African American Population Age 35-39 (U.S. Census) P012B013 + P012B037
BLK40C10 2010 Black/African American Population Age 40-44 (U.S. Census) P012B014 + P012B038
BLK45C10 2010 Black/African American Population Age 45-49 (U.S. Census) P012B015 + P012B039
BLK50C10 2010 Black/African American Population Age 50-54 (U.S. Census) P012B016 + P012B040
BLK55C10 2010 Black/African American Population Age 55-59 (U.S. Census) P012B017 + P012B041
BLK60C10 2010 Black/African American Population Age 60-64 (U.S. Census) P012B018 + P012B019 + P012B042 + P012B043

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


BLK65C10 2010 Black/African American Population Age 65-69 (U.S. Census) P012B020 + P012B021 + P012B044 + P012B045
BLK70C10 2010 Black/African American Population Age 70-74 (U.S. Census) P012B022 + P012B046
BLK75C10 2010 Black/African American Population Age 75-79 (U.S. Census) P012B023 + P012B047
BLK80C10 2010 Black/African American Population Age 80-84 (U.S. Census) P012B024 + P012B048
BLK85C10 2010 Black/African American Population Age 85+ (U.S. Census) P012B025 + P012B049
BLKU18C10 2010 Black/African American Population Age <18 (U.S. Census) P0080004 - P0100004
ADULTBL10 2010 Black/African American Population Age 18+ (U.S. Census) P0100004
MEDBAGE10 2010 Median Black Age (U.S. Census)
BLKMAL10 2010 Black/African American Male Population (U.S. Census) P012B002
BLKM0C10 2010 Black/African American Males Age 0-4 (U.S. Census) P012B003
BLKM5C10 2010 Black/African American Males Age 5-9 (U.S. Census) P012B004
BLKM10C10 2010 Black/African American Males Age 10-14 (U.S. Census) P012B005
BLKM15C10 2010 Black/African American Males Age 15-19 (U.S. Census) P012B006 + P012B007
BLKM20C10 2010 Black/African American Males Age 20-24 (U.S. Census) P012B008 + P012B009 + P012B010
BLKM25C10 2010 Black/African American Males Age 25-29 (U.S. Census) P012B011
BLKM30C10 2010 Black/African American Males Age 30-34 (U.S. Census) P012B012
BLKM35C10 2010 Black/African American Males Age 35-39 (U.S. Census) P012B013
BLKM40C10 2010 Black/African American Males Age 40-44 (U.S. Census) P012B014
BLKM45C10 2010 Black/African American Males Age 45-49 (U.S. Census) P012B015
BLKM50C10 2010 Black/African American Males Age 50-54 (U.S. Census) P012B016
BLKM55C10 2010 Black/African American Males Age 55-59 (U.S. Census) P012B017
BLKM60C10 2010 Black/African American Males Age 60-64 (U.S. Census) P012B018 + P012B019
BLKM65C10 2010 Black/African American Males Age 65-69 (U.S. Census) P012B020 + P012B021
BLKM70C10 2010 Black/African American Males Age 70-74 (U.S. Census) P012B022
BLKM75C10 2010 Black/African American Males Age 75-79 (U.S. Census) P012B023
BLKM80C10 2010 Black/African American Males Age 80-84 (U.S. Census) P012B024
BLKM85C10 2010 Black/African American Males Age 85+ (U.S. Census) P012B025

P012B007 + P012B008 + P012B009 + P012B010 + P012B011 +


P012B012 + P012B013 + P012B014 + P012B015 + P012B016 +
P012B017 + P012B018 + P012B019 + P012B020 + P012B021 +
BLKM18UP10 2010 Black/African American Males Age 18+ (U.S. Census) P012B022 + P012B023 + P012B024 + P012B025
MEDBMAGE10 2010 Median Black Male Age (U.S. Census)
BLKFEM10 2010 Black/African American Female Population (U.S. Census) P012B026
BLKF0C10 2010 Black/African American Females Age 0-4 (U.S. Census) P012B027
BLKF5C10 2010 Black/African American Females Age 5-9 (U.S. Census) P012B028
BLKF10C10 2010 Black/African American Females Age 10-14 (U.S. Census) P012B029
BLKF15C10 2010 Black/African American Females Age 15-19 (U.S. Census) P012B030 + P012B031
BLKF20C10 2010 Black/African American Females Age 20-24 (U.S. Census) P012B032 + P012B033 + P012B034
BLKF25C10 2010 Black/African American Females Age 25-29 (U.S. Census) P012B035
BLKF30C10 2010 Black/African American Females Age 30-34 (U.S. Census) P012B036
BLKF35C10 2010 Black/African American Females Age 35-39 (U.S. Census) P012B037
BLKF40C10 2010 Black/African American Females Age 40-44 (U.S. Census) P012B038
BLKF45C10 2010 Black/African American Females Age 45-49 (U.S. Census) P012B039
BLKF50C10 2010 Black/African American Females Age 50-54 (U.S. Census) P012B040
BLKF55C10 2010 Black/African American Females Age 55-59 (U.S. Census) P012B041
BLKF60C10 2010 Black/African American Females Age 60-64 (U.S. Census) P012B042 + P012B043
BLKF65C10 2010 Black/African American Females Age 65-69 (U.S. Census) P012B044 + P012B045
BLKF70C10 2010 Black/African American Females Age 70-74 (U.S. Census) P012B046
BLKF75C10 2010 Black/African American Females Age 75-79 (U.S. Census) P012B047
BLKF80C10 2010 Black/African American Females Age 80-84 (U.S. Census) P012B048
BLKF85C10 2010 Black/African American Females Age 85+ (U.S. Census) P012B049

P012B031 + P012B032 + P012B033 + P012B034 + P012B035 +


P012B036 + P012B037 + P012B038 + P012B039 + P012B040 +
P012B041 + P012B042 + P012B043 + P012B044 + P012B045 +
BLKF18UP10 2010 Black/African American Females Age 18+ (U.S. Census) P012B046 + P012B047 + P012B048 + P012B049
MEDBFAGE10 2010 Median Black Female Age (U.S. Census)
AI0C10 2010 American Indian/Alaska Native Population Age 0-4 (U.S. Census) P012C003 + P012C027
AI5C10 2010 American Indian/Alaska Native Population Age 5-9 (U.S. Census) P012C004 + P012C028
AI10C10 2010 American Indian/Alaska Native Population Age 10-14 (U.S. Census) P012C005 + P012C029
AI15C10 2010 American Indian/Alaska Native Population Age 15-19 (U.S. Census) P012C006 + P012C007 + P012C030 + P012C031
P012C008 + P012C009 + P012C010 + P012C032 + P012C033 +
AI20C10 2010 American Indian/Alaska Native Population Age 20-24 (U.S. Census) P012C034
AI25C10 2010 American Indian/Alaska Native Population Age 25-29 (U.S. Census) P012C011 + P012C035
AI30C10 2010 American Indian/Alaska Native Population Age 30-34 (U.S. Census) P012C012 + P012C036
AI35C10 2010 American Indian/Alaska Native Population Age 35-39 (U.S. Census) P012C013 + P012C037
AI40C10 2010 American Indian/Alaska Native Population Age 40-44 (U.S. Census) P012C014 + P012C038
AI45C10 2010 American Indian/Alaska Native Population Age 45-49 (U.S. Census) P012C015 + P012C039
AI50C10 2010 American Indian/Alaska Native Population Age 50-54 (U.S. Census) P012C016 + P012C040
AI55C10 2010 American Indian/Alaska Native Population Age 55-59 (U.S. Census) P012C017 + P012C041
AI60C10 2010 American Indian/Alaska Native Population Age 60-64 (U.S. Census) P012C018 + P012C019 + P012C042 + P012C043
AI65C10 2010 American Indian/Alaska Native Population Age 65-69 (U.S. Census) P012C020 + P012C021 + P012C044 + P012C045
AI70C10 2010 American Indian/Alaska Native Population Age 70-74 (U.S. Census) P012C022 + P012C046
AI75C10 2010 American Indian/Alaska Native Population Age 75-79 (U.S. Census) P012C023 + P012C047
AI80C10 2010 American Indian/Alaska Native Population Age 80-84 (U.S. Census) P012C024 + P012C048
AI85C10 2010 American Indian/Alaska Native Population Age 85+ (U.S. Census) P012C025 + P012C049
AIU18C10 2010 American Indian/Alaska Native Population Age <18 (U.S. Census) P0080005 - P0100005
ADULTAI10 2010 American Indian/Alaska Native Population Age 18+ (U.S. Census) P0100005
MEDIAGE10 2010 Median American Indian/Alaska Native Age (U.S. Census)
AIMAL10 2010 American Indian/Alaska Native Male Population (U.S. Census) P012C002
AIM0C10 2010 American Indian/Alaska Native Males Age 0-4 (U.S. Census) P012C003
AIM5C10 2010 American Indian/Alaska Native Males Age 5-9 (U.S. Census) P012C004
AIM10C10 2010 American Indian/Alaska Native Males Age 10-14 (U.S. Census) P012C005
AIM15C10 2010 American Indian/Alaska Native Males Age 15-19 (U.S. Census) P012C006 + P012C007
AIM20C10 2010 American Indian/Alaska Native Males Age 20-24 (U.S. Census) P012C008 + P012C009 + P012C010
AIM25C10 2010 American Indian/Alaska Native Males Age 25-29 (U.S. Census) P012C011
AIM30C10 2010 American Indian/Alaska Native Males Age 30-34 (U.S. Census) P012C012
AIM35C10 2010 American Indian/Alaska Native Males Age 35-39 (U.S. Census) P012C013
AIM40C10 2010 American Indian/Alaska Native Males Age 40-44 (U.S. Census) P012C014
AIM45C10 2010 American Indian/Alaska Native Males Age 45-49 (U.S. Census) P012C015
AIM50C10 2010 American Indian/Alaska Native Males Age 50-54 (U.S. Census) P012C016
AIM55C10 2010 American Indian/Alaska Native Males Age 55-59 (U.S. Census) P012C017
AIM60C10 2010 American Indian/Alaska Native Males Age 60-64 (U.S. Census) P012C018 + P012C019
AIM65C10 2010 American Indian/Alaska Native Males Age 65-69 (U.S. Census) P012C020 + P012C021
AIM70C10 2010 American Indian/Alaska Native Males Age 70-74 (U.S. Census) P012C022
AIM75C10 2010 American Indian/Alaska Native Males Age 75-79 (U.S. Census) P012C023

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


AIM80C10 2010 American Indian/Alaska Native Males Age 80-84 (U.S. Census) P012C024
AIM85C10 2010 American Indian/Alaska Native Males Age 85+ (U.S. Census) P012C025

P012C007 + P012C008 + P012C009 + P012C010 + P012C011 +


P012C012 + P012C013 + P012C014 + P012C015 + P012C016 +
P012C017 + P012C018 + P012C019 + P012C020 + P012C021 +
AIM18UP10 2010 American Indian/Alaska Native Males Age 18+ (U.S. Census) P012C022 + P012C023 + P012C024 + P012C025
MEDIMAGE10 2010 Median American Indian/Alaska Native Male Age (U.S. Census)
AIFEM10 2010 American Indian/Alaska Native Female Population (U.S. Census) P012C026
AIF0C10 2010 American Indian/Alaska Native Females Age 0-4 (U.S. Census) P012C027
AIF5C10 2010 American Indian/Alaska Native Females Age 5-9 (U.S. Census) P012C028
AIF10C10 2010 American Indian/Alaska Native Females Age 10-14 (U.S. Census) P012C029
AIF15C10 2010 American Indian/Alaska Native Females Age 15-19 (U.S. Census) P012C030 + P012C031
AIF20C10 2010 American Indian/Alaska Native Females Age 20-24 (U.S. Census) P012C032 + P012C033 + P012C034
AIF25C10 2010 American Indian/Alaska Native Females Age 25-29 (U.S. Census) P012C035
AIF30C10 2010 American Indian/Alaska Native Females Age 30-34 (U.S. Census) P012C036
AIF35C10 2010 American Indian/Alaska Native Females Age 35-39 (U.S. Census) P012C037
AIF40C10 2010 American Indian/Alaska Native Females Age 40-44 (U.S. Census) P012C038
AIF45C10 2010 American Indian/Alaska Native Females Age 45-49 (U.S. Census) P012C039
AIF50C10 2010 American Indian/Alaska Native Females Age 50-54 (U.S. Census) P012C040
AIF55C10 2010 American Indian/Alaska Native Females Age 55-59 (U.S. Census) P012C041
AIF60C10 2010 American Indian/Alaska Native Females Age 60-64 (U.S. Census) P012C042 + P012C043
AIF65C10 2010 American Indian/Alaska Native Females Age 65-69 (U.S. Census) P012C044 + P012C045
AIF70C10 2010 American Indian/Alaska Native Females Age 70-74 (U.S. Census) P012C046
AIF75C10 2010 American Indian/Alaska Native Females Age 75-79 (U.S. Census) P012C047
AIF80C10 2010 American Indian/Alaska Native Females Age 80-84 (U.S. Census) P012C048
AIF85C10 2010 American Indian/Alaska Native Females Age 85+ (U.S. Census) P012C049

P012C031 + P012C032 + P012C033 + P012C034 + P012C035 +


P012C036 + P012C037 + P012C038 + P012C039 + P012C040 +
P012C041 + P012C042 + P012C043 + P012C044 + P012C045 +
AIF18UP10 2010 American Indian/Alaska Native Females Age 18+ (U.S. Census) P012C046 + P012C047 + P012C048 + P012C049
MEDIFAGE10 2010 Median American Indian/Alaska Native Female Age (U.S. Census)
ASN0C10 2010 Asian Population Age 0-4 (U.S. Census) P012D003 + P012D027
ASN5C10 2010 Asian Population Age 5-9 (U.S. Census) P012D004 + P012D028
ASN10C10 2010 Asian Population Age 10-14 (U.S. Census) P012D005 + P012D029
ASN15C10 2010 Asian Population Age 15-19 (U.S. Census) P012D006 + P012D007 + P012D030 + P012D031
P012D008 + P012D009 + P012D010 + P012D032 + P012D033
ASN20C10 2010 Asian Population Age 20-24 (U.S. Census) + P012D034
ASN25C10 2010 Asian Population Age 25-29 (U.S. Census) P012D011 + P012D035
ASN30C10 2010 Asian Population Age 30-34 (U.S. Census) P012D012 + P012D036
ASN35C10 2010 Asian Population Age 35-39 (U.S. Census) P012D013 + P012D037
ASN40C10 2010 Asian Population Age 40-44 (U.S. Census) P012D014 + P012D038
ASN45C10 2010 Asian Population Age 45-49 (U.S. Census) P012D015 + P012D039
ASN50C10 2010 Asian Population Age 50-54 (U.S. Census) P012D016 + P012D040
ASN55C10 2010 Asian Population Age 55-59 (U.S. Census) P012D017 + P012D041
ASN60C10 2010 Asian Population Age 60-64 (U.S. Census) P012D018 + P012D019 + P012D042 + P012D043
ASN65C10 2010 Asian Population Age 65-69 (U.S. Census) P012D020 + P012D021 + P012D044 + P012D045
ASN70C10 2010 Asian Population Age 70-74 (U.S. Census) P012D022 + P012D046
ASN75C10 2010 Asian Population Age 75-79 (U.S. Census) P012D023 + P012D047
ASN80C10 2010 Asian Population Age 80-84 (U.S. Census) P012D024 + P012D048
ASN85C10 2010 Asian Population Age 85+ (U.S. Census) P012D025 + P012D049
ASNU18C10 2010 Asian Population Age <18 (U.S. Census) P0080006 - P0100006
ADULTAS10 2010 Asian Population Age 18+ (U.S. Census) P0100006
MEDAAGE10 2010 Median Asian Age (U.S. Census)
ASNMAL10 2010 Asian Male Population (U.S. Census) P012D002
ASNM0C10 2010 Asian Males Age 0-4 (U.S. Census) P012D003
ASNM5C10 2010 Asian Males Age 5-9 (U.S. Census) P012D004
ASNM10C10 2010 Asian Males Age 10-14 (U.S. Census) P012D005
ASNM15C10 2010 Asian Males Age 15-19 (U.S. Census) P012D006 + P012D007
ASNM20C10 2010 Asian Males Age 20-24 (U.S. Census) P012D008 + P012D009 + P012D010
ASNM25C10 2010 Asian Males Age 25-29 (U.S. Census) P012D011
ASNM30C10 2010 Asian Males Age 30-34 (U.S. Census) P012D012
ASNM35C10 2010 Asian Males Age 35-39 (U.S. Census) P012D013
ASNM40C10 2010 Asian Males Age 40-44 (U.S. Census) P012D014
ASNM45C10 2010 Asian Males Age 45-49 (U.S. Census) P012D015
ASNM50C10 2010 Asian Males Age 50-54 (U.S. Census) P012D016
ASNM55C10 2010 Asian Males Age 55-59 (U.S. Census) P012D017
ASNM60C10 2010 Asian Males Age 60-64 (U.S. Census) P012D018 + P012D019
ASNM65C10 2010 Asian Males Age 65-69 (U.S. Census) P012D020 + P012D021
ASNM70C10 2010 Asian Males Age 70-74 (U.S. Census) P012D022
ASNM75C10 2010 Asian Males Age 75-79 (U.S. Census) P012D023
ASNM80C10 2010 Asian Males Age 80-84 (U.S. Census) P012D024
ASNM85C10 2010 Asian Males Age 85+ (U.S. Census) P012D025
P012D007 + P012D008 + P012D009 + P012D010 + P012D011
+ P012D012 + P012D013 + P012D014 + P012D015 +
P012D016 + P012D017 + P012D018 + P012D019 + P012D020
+ P012D021 + P012D022 + P012D023 + P012D024 +
ASNM18UP10 2010 Asian Males Age 18+ (U.S. Census) P012D025
MEDAMAGE10 2010 Median Asian Male Age (U.S. Census)
ASNFEM10 2010 Asian Female Population (U.S. Census) P012D026
ASNF0C10 2010 Asian Females Age 0-4 (U.S. Census) P012D027
ASNF5C10 2010 Asian Females Age 5-9 (U.S. Census) P012D028
ASNF10C10 2010 Asian Females Age 10-14 (U.S. Census) P012D029
ASNF15C10 2010 Asian Females Age 15-19 (U.S. Census) P012D030 + P012D031
ASNF20C10 2010 Asian Females Age 20-24 (U.S. Census) P012D032 + P012D033 + P012D034
ASNF25C10 2010 Asian Females Age 25-29 (U.S. Census) P012D035
ASNF30C10 2010 Asian Females Age 30-34 (U.S. Census) P012D036
ASNF35C10 2010 Asian Females Age 35-39 (U.S. Census) P012D037
ASNF40C10 2010 Asian Females Age 40-44 (U.S. Census) P012D038
ASNF45C10 2010 Asian Females Age 45-49 (U.S. Census) P012D039
ASNF50C10 2010 Asian Females Age 50-54 (U.S. Census) P012D040
ASNF55C10 2010 Asian Females Age 55-59 (U.S. Census) P012D041
ASNF60C10 2010 Asian Females Age 60-64 (U.S. Census) P012D042 + P012D043
ASNF65C10 2010 Asian Females Age 65-69 (U.S. Census) P012D044 + P012D045
ASNF70C10 2010 Asian Females Age 70-74 (U.S. Census) P012D046
ASNF75C10 2010 Asian Females Age 75-79 (U.S. Census) P012D047

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


ASNF80C10 2010 Asian Females Age 80-84 (U.S. Census) P012D048
ASNF85C10 2010 Asian Females Age 85+ (U.S. Census) P012D049
P012D031 + P012D032 + P012D033 + P012D034 + P012D035
+ P012D036 + P012D037 + P012D038 + P012D039 +
P012D040 + P012D041 + P012D042 + P012D043 + P012D044
+ P012D045 + P012D046 + P012D047 + P012D048 +
ASNF18UP10 2010 Asian Females Age 18+ (U.S. Census) P012D049
MEDAFAGE10 2010 Median Asian Female Age (U.S. Census)
PI0C10 2010 Pacific Islander Population Age 0-4 (U.S. Census) P012E003 + P012E027
PI5C10 2010 Pacific Islander Population Age 5-9 (U.S. Census) P012E004 + P012E028
PI10C10 2010 Pacific Islander Population Age 10-14 (U.S. Census) P012E005 + P012E029
PI15C10 2010 Pacific Islander Population Age 15-19 (U.S. Census) P012E006 + P012E007 + P012E030 + P012E031
P012E008 + P012E009 + P012E010 + P012E032 + P012E033 +
PI20C10 2010 Pacific Islander Population Age 20-24 (U.S. Census) P012E034
PI25C10 2010 Pacific Islander Population Age 25-29 (U.S. Census) P012E011 + P012E035
PI30C10 2010 Pacific Islander Population Age 30-34 (U.S. Census) P012E012 + P012E036
PI35C10 2010 Pacific Islander Population Age 35-39 (U.S. Census) P012E013 + P012E037
PI40C10 2010 Pacific Islander Population Age 40-44 (U.S. Census) P012E014 + P012E038
PI45C10 2010 Pacific Islander Population Age 45-49 (U.S. Census) P012E015 + P012E039
PI50C10 2010 Pacific Islander Population Age 50-54 (U.S. Census) P012E016 + P012E040
PI55C10 2010 Pacific Islander Population Age 55-59 (U.S. Census) P012E017 + P012E041
PI60C10 2010 Pacific Islander Population Age 60-64 (U.S. Census) P012E018 + P012E019 + P012E042 + P012E043
PI65C10 2010 Pacific Islander Population Age 65-69 (U.S. Census) P012E020 + P012E021 + P012E044 + P012E045
PI70C10 2010 Pacific Islander Population Age 70-74 (U.S. Census) P012E022 + P012E046
PI75C10 2010 Pacific Islander Population Age 75-79 (U.S. Census) P012E023 + P012E047
PI80C10 2010 Pacific Islander Population Age 80-84 (U.S. Census) P012E024 + P012E048
PI85C10 2010 Pacific Islander Population Age 85+ (U.S. Census) P012E025 + P012E049
PIU18C10 2010 Pacific Islander Population Age <18 (U.S. Census) P0080007 - P0100007
ADULTPI10 2010 Pacific Islander Population Age 18+ (U.S. Census) P0100007
MEDPAGE10 2010 Median Pacific Islander Age (U.S. Census)
PIMAL10 2010 Pacific Islander Male Population (U.S. Census) P012E002
PIM0C10 2010 Pacific Islander Males Age 0-4 (U.S. Census) P012E003
PIM5C10 2010 Pacific Islander Males Age 5-9 (U.S. Census) P012E004
PIM10C10 2010 Pacific Islander Males Age 10-14 (U.S. Census) P012E005
PIM15C10 2010 Pacific Islander Males Age 15-19 (U.S. Census) P012E006 + P012E007
PIM20C10 2010 Pacific Islander Males Age 20-24 (U.S. Census) P012E008 + P012E009 + P012E010
PIM25C10 2010 Pacific Islander Males Age 25-29 (U.S. Census) P012E011
PIM30C10 2010 Pacific Islander Males Age 30-34 (U.S. Census) P012E012
PIM35C10 2010 Pacific Islander Males Age 35-39 (U.S. Census) P012E013
PIM40C10 2010 Pacific Islander Males Age 40-44 (U.S. Census) P012E014
PIM45C10 2010 Pacific Islander Males Age 45-49 (U.S. Census) P012E015
PIM50C10 2010 Pacific Islander Males Age 50-54 (U.S. Census) P012E016
PIM55C10 2010 Pacific Islander Males Age 55-59 (U.S. Census) P012E017
PIM60C10 2010 Pacific Islander Males Age 60-64 (U.S. Census) P012E018 + P012E019
PIM65C10 2010 Pacific Islander Males Age 65-69 (U.S. Census) P012E020 + P012E021
PIM70C10 2010 Pacific Islander Males Age 70-74 (U.S. Census) P012E022
PIM75C10 2010 Pacific Islander Males Age 75-79 (U.S. Census) P012E023
PIM80C10 2010 Pacific Islander Males Age 80-84 (U.S. Census) P012E024
PIM85C10 2010 Pacific Islander Males Age 85+ (U.S. Census) P012E025

P012E007 + P012E008 + P012E009 + P012E010 + P012E011 +


P012E012 + P012E013 + P012E014 + P012E015 + P012E016 +
P012E017 + P012E018 + P012E019 + P012E020 + P012E021 +
PIM18UP10 2010 Pacific Islander Males Age 18+ (U.S. Census) P012E022 + P012E023 + P012E024 + P012E025
MEDPMAGE10 2010 Median Pacific Islander Male Age (U.S. Census)
PIFEM10 2010 Pacific Islander Female Population (U.S. Census) P012E026
PIF0C10 2010 Pacific Islander Females Age 0-4 (U.S. Census) P012E027
PIF5C10 2010 Pacific Islander Females Age 5-9 (U.S. Census) P012E028
PIF10C10 2010 Pacific Islander Females Age 10-14 (U.S. Census) P012E029
PIF15C10 2010 Pacific Islander Females Age 15-19 (U.S. Census) P012E030 + P012E031
PIF20C10 2010 Pacific Islander Females Age 20-24 (U.S. Census) P012E032 + P012E033 + P012E034
PIF25C10 2010 Pacific Islander Females Age 25-29 (U.S. Census) P012E035
PIF30C10 2010 Pacific Islander Females Age 30-34 (U.S. Census) P012E036
PIF35C10 2010 Pacific Islander Females Age 35-39 (U.S. Census) P012E037
PIF40C10 2010 Pacific Islander Females Age 40-44 (U.S. Census) P012E038
PIF45C10 2010 Pacific Islander Females Age 45-49 (U.S. Census) P012E039
PIF50C10 2010 Pacific Islander Females Age 50-54 (U.S. Census) P012E040
PIF55C10 2010 Pacific Islander Females Age 55-59 (U.S. Census) P012E041
PIF60C10 2010 Pacific Islander Females Age 60-64 (U.S. Census) P012E042 + P012E043
PIF65C10 2010 Pacific Islander Females Age 65-69 (U.S. Census) P012E044 + P012E045
PIF70C10 2010 Pacific Islander Females Age 70-74 (U.S. Census) P012E046
PIF75C10 2010 Pacific Islander Females Age 75-79 (U.S. Census) P012E047
PIF80C10 2010 Pacific Islander Females Age 80-84 (U.S. Census) P012E048
PIF85C10 2010 Pacific Islander Females Age 85+ (U.S. Census) P012E049

P012E031 + P012E032 + P012E033 + P012E034 + P012E035 +


P012E036 + P012E037 + P012E038 + P012E039 + P012E040 +
P012E041 + P012E042 + P012E043 + P012E044 + P012E045 +
PIF18UP10 2010 Pacific Islander Females Age 18+ (U.S. Census) P012E046 + P012E047 + P012E048 + P012E049
MEDPFAGE10 2010 Median Pacific Islander Female Age (U.S. Census)
OTH0C10 2010 Other Race Population Age 0-4 (U.S. Census) P012F003 + P012F027
OTH5C10 2010 Other Race Population Age 5-9 (U.S. Census) P012F004 + P012F028
OTH10C10 2010 Other Race Population Age 10-14 (U.S. Census) P012F005 + P012F029
OTH15C10 2010 Other Race Population Age 15-19 (U.S. Census) P012F006 + P012F007 + P012F030 + P012F031
P012F008 + P012F009 + P012F010 + P012F032 + P012F033 +
OTH20C10 2010 Other Race Population Age 20-24 (U.S. Census) P012F034
OTH25C10 2010 Other Race Population Age 25-29 (U.S. Census) P012F011 + P012F035
OTH30C10 2010 Other Race Population Age 30-34 (U.S. Census) P012F012 + P012F036
OTH35C10 2010 Other Race Population Age 35-39 (U.S. Census) P012F013 + P012F037
OTH40C10 2010 Other Race Population Age 40-44 (U.S. Census) P012F014 + P012F038
OTH45C10 2010 Other Race Population Age 45-49 (U.S. Census) P012F015 + P012F039
OTH50C10 2010 Other Race Population Age 50-54 (U.S. Census) P012F016 + P012F040
OTH55C10 2010 Other Race Population Age 55-59 (U.S. Census) P012F017 + P012F041
OTH60C10 2010 Other Race Population Age 60-64 (U.S. Census) P012F018 + P012F019 + P012F042 + P012F043
OTH65C10 2010 Other Race Population Age 65-69 (U.S. Census) P012F020 + P012F021 + P012F044 + P012F045
OTH70C10 2010 Other Race Population Age 70-74 (U.S. Census) P012F022 + P012F046
OTH75C10 2010 Other Race Population Age 75-79 (U.S. Census) P012F023 + P012F047

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


OTH80C10 2010 Other Race Population Age 80-84 (U.S. Census) P012F024 + P012F048
OTH85C10 2010 Other Race Population Age 85+ (U.S. Census) P012F025 + P012F049
OTHU18C10 2010 Other Race Population Age <18 (U.S. Census) P0080008 - P0100008
ADULTOT10 2010 Other Race Population Age 18+ (U.S. Census) P0100008
MEDOAGE10 2010 Median Other Race Age (U.S. Census)
OTHMAL10 2010 Other Race Male Population (U.S. Census) P012F002
OTHM0C10 2010 Other Race Males Age 0-4 (U.S. Census) P012F003
OTHM5C10 2010 Other Race Males Age 5-9 (U.S. Census) P012F004
OTHM10C10 2010 Other Race Males Age 10-14 (U.S. Census) P012F005
OTHM15C10 2010 Other Race Males Age 15-19 (U.S. Census) P012F006 + P012F007
OTHM20C10 2010 Other Race Males Age 20-24 (U.S. Census) P012F008 + P012F009 + P012F010
OTHM25C10 2010 Other Race Males Age 25-29 (U.S. Census) P012F011
OTHM30C10 2010 Other Race Males Age 30-34 (U.S. Census) P012F012
OTHM35C10 2010 Other Race Males Age 35-39 (U.S. Census) P012F013
OTHM40C10 2010 Other Race Males Age 40-44 (U.S. Census) P012F014
OTHM45C10 2010 Other Race Males Age 45-49 (U.S. Census) P012F015
OTHM50C10 2010 Other Race Males Age 50-54 (U.S. Census) P012F016
OTHM55C10 2010 Other Race Males Age 55-59 (U.S. Census) P012F017
OTHM60C10 2010 Other Race Males Age 60-64 (U.S. Census) P012F018 + P012F019
OTHM65C10 2010 Other Race Males Age 65-69 (U.S. Census) P012F020 + P012F021
OTHM70C10 2010 Other Race Males Age 70-74 (U.S. Census) P012F022
OTHM75C10 2010 Other Race Males Age 75-79 (U.S. Census) P012F023
OTHM80C10 2010 Other Race Males Age 80-84 (U.S. Census) P012F024
OTHM85C10 2010 Other Race Males Age 85+ (U.S. Census) P012F025

P012F07 + P012F08 + P012F09 + P012F010 + P012F011 +


P012F012 + P012F013 + P012F014 + P012F015 + P012F016 +
P012F017 + P012F018 + P012F019 + P012F020 + P012F021 +
OTHM18UP10 2010 Other Race Males Age 18+ (U.S. Census) P012F022 + P012F023 + P012F024 + P012F025
MEDOMAGE10 2010 Median Other Race Male Age (U.S. Census)
OTHFEM10 2010 Other Race Female Population (U.S. Census) P012F026
OTHF0C10 2010 Other Race Females Age 0-4 (U.S. Census) P012F027
OTHF5C10 2010 Other Race Females Age 5-9 (U.S. Census) P012F028
OTHF10C10 2010 Other Race Females Age 10-14 (U.S. Census) P012F029
OTHF15C10 2010 Other Race Females Age 15-19 (U.S. Census) P012F030 + P012F031
OTHF20C10 2010 Other Race Females Age 20-24 (U.S. Census) P012F032 + P012F033 + P012F034
OTHF25C10 2010 Other Race Females Age 25-29 (U.S. Census) P012F035
OTHF30C10 2010 Other Race Females Age 30-34 (U.S. Census) P012F036
OTHF35C10 2010 Other Race Females Age 35-39 (U.S. Census) P012F037
OTHF40C10 2010 Other Race Females Age 40-44 (U.S. Census) P012F038
OTHF45C10 2010 Other Race Females Age 45-49 (U.S. Census) P012F039
OTHF50C10 2010 Other Race Females Age 50-54 (U.S. Census) P012F040
OTHF55C10 2010 Other Race Females Age 55-59 (U.S. Census) P012F041
OTHF60C10 2010 Other Race Females Age 60-64 (U.S. Census) P012F042 + P012F043
OTHF65C10 2010 Other Race Females Age 65-69 (U.S. Census) P012F044 + P012F045
OTHF70C10 2010 Other Race Females Age 70-74 (U.S. Census) P012F046
OTHF75C10 2010 Other Race Females Age 75-79 (U.S. Census) P012F047
OTHF80C10 2010 Other Race Females Age 80-84 (U.S. Census) P012F048
OTHF85C10 2010 Other Race Females Age 85+ (U.S. Census) P012F049

P012F031 + P012F032 + P012F033 + P012F034 + P012F035 +


P012F036 + P012F037 + P012F038 + P012F039 + P012F040 +
P012F041 + P012F042 + P012F043 + P012F044 + P012F045 +
OTHF18UP10 2010 Other Race Females Age 18+ (U.S. Census) P012F046 + P012F047 + P012F048 + P012F049
MEDOFAGE10 2010 Median Other Race Female Age (U.S. Census)
MLT0C10 2010 Multiple Races Population Age 0-4 (U.S. Census) P012G003 + P012G027
MLT5C10 2010 Multiple Races Population Age 5-9 (U.S. Census) P012G004 + P012G028
MLT10C10 2010 Multiple Races Population Age 10-14 (U.S. Census) P012G005 + P012G029
MLT15C10 2010 Multiple Races Population Age 15-19 (U.S. Census) P012G006 + P012G007 + P012G030 + P012G031
P012G008 + P012G009 + P012G010 + P012G032 + P012G033
MLT20C10 2010 Multiple Races Population Age 20-24 (U.S. Census) + P012G034
MLT25C10 2010 Multiple Races Population Age 25-29 (U.S. Census) P012G011 + P012G035
MLT30C10 2010 Multiple Races Population Age 30-34 (U.S. Census) P012G012 + P012G036
MLT35C10 2010 Multiple Races Population Age 35-39 (U.S. Census) P012G013 + P012G037
MLT40C10 2010 Multiple Races Population Age 40-44 (U.S. Census) P012G014 + P012G038
MLT45C10 2010 Multiple Races Population Age 45-49 (U.S. Census) P012G015 + P012G039
MLT50C10 2010 Multiple Races Population Age 50-54 (U.S. Census) P012G016 + P012G040
MLT55C10 2010 Multiple Races Population Age 55-59 (U.S. Census) P012G017 + P012G041
MLT60C10 2010 Multiple Races Population Age 60-64 (U.S. Census) P012G018 + P012G019 + P012G042 + P012G043
MLT65C10 2010 Multiple Races Population Age 65-69 (U.S. Census) P012G020 + P012G021 + P012G044 + P012G045
MLT70C10 2010 Multiple Races Population Age 70-74 (U.S. Census) P012G022 + P012G046
MLT75C10 2010 Multiple Races Population Age 75-79 (U.S. Census) P012G023 + P012G047
MLT80C10 2010 Multiple Races Population Age 80-84 (U.S. Census) P012G024 + P012G048
MLT85C10 2010 Multiple Races Population Age 85+ (U.S. Census) P012G025 + P012G049
MLTU18C10 2010 Multiple Races Population Age <18 (U.S. Census) P0080009 - P0100009
ADULT2R10 2010 Multiple Races Population Age 18+ (U.S. Census) P0100009
MED2RAGE10 2010 Median Multiple Races Age (U.S. Census)
MLTMAL10 2010 Multiple Races Male Population (U.S. Census) P012G002
MLTM0C10 2010 Multiple Races Males Age 0-4 (U.S. Census) P012G003
MLTM5C10 2010 Multiple Races Males Age 5-9 (U.S. Census) P012G004
MLTM10C10 2010 Multiple Races Males Age 10-14 (U.S. Census) P012G005
MLTM15C10 2010 Multiple Races Males Age 15-19 (U.S. Census) P012G006 + P012G007
MLTM20C10 2010 Multiple Races Males Age 20-24 (U.S. Census) P012G008 + P012G009 + P012G010
MLTM25C10 2010 Multiple Races Males Age 25-29 (U.S. Census) P012G011
MLTM30C10 2010 Multiple Races Males Age 30-34 (U.S. Census) P012G012
MLTM35C10 2010 Multiple Races Males Age 35-39 (U.S. Census) P012G013
MLTM40C10 2010 Multiple Races Males Age 40-44 (U.S. Census) P012G014
MLTM45C10 2010 Multiple Races Males Age 45-49 (U.S. Census) P012G015
MLTM50C10 2010 Multiple Races Males Age 50-54 (U.S. Census) P012G016
MLTM55C10 2010 Multiple Races Males Age 55-59 (U.S. Census) P012G017
MLTM60C10 2010 Multiple Races Males Age 60-64 (U.S. Census) P012G018 + P012G019
MLTM65C10 2010 Multiple Races Males Age 65-69 (U.S. Census) P012G020 + P012G021
MLTM70C10 2010 Multiple Races Males Age 70-74 (U.S. Census) P012G022
MLTM75C10 2010 Multiple Races Males Age 75-79 (U.S. Census) P012G023
MLTM80C10 2010 Multiple Races Males Age 80-84 (U.S. Census) P012G024
MLTM85C10 2010 Multiple Races Males Age 85+ (U.S. Census) P012G025

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


P012G07 + P012G08 + P012G09 + P012G010 + P012G011 +
P012G012 + P012G013 + P012G014 + P012G015 + P012G016
+ P012G017 + P012G018 + P012G019 + P012G020 +
MLTM18UP10 2010 Multiple Races Males Age 18+ (U.S. Census) P012G021 + P012G022 + P012G023 + P012G024 + P012G025
MEDMMAGE10 2010 Median Multiple Races Male Age (U.S. Census)
MLTFEM10 2010 Multiple Races Female Population (U.S. Census) P012G026
MLTF0C10 2010 Multiple Races Females Age 0-4 (U.S. Census) P012G027
MLTF5C10 2010 Multiple Races Females Age 5-9 (U.S. Census) P012G028
MLTF10C10 2010 Multiple Races Females Age 10-14 (U.S. Census) P012G029
MLTF15C10 2010 Multiple Races Females Age 15-19 (U.S. Census) P012G030 + P012G031
MLTF20C10 2010 Multiple Races Females Age 20-24 (U.S. Census) P012G032 + P012G033 + P012G034
MLTF25C10 2010 Multiple Races Females Age 25-29 (U.S. Census) P012G035
MLTF30C10 2010 Multiple Races Females Age 30-34 (U.S. Census) P012G036
MLTF35C10 2010 Multiple Races Females Age 35-39 (U.S. Census) P012G037
MLTF40C10 2010 Multiple Races Females Age 40-44 (U.S. Census) P012G038
MLTF45C10 2010 Multiple Races Females Age 45-49 (U.S. Census) P012G039
MLTF50C10 2010 Multiple Races Females Age 50-54 (U.S. Census) P012G040
MLTF55C10 2010 Multiple Races Females Age 55-59 (U.S. Census) P012G041
MLTF60C10 2010 Multiple Races Females Age 60-64 (U.S. Census) P012G042 + P012G043
MLTF65C10 2010 Multiple Races Females Age 65-69 (U.S. Census) P012G044 + P012G045
MLTF70C10 2010 Multiple Races Females Age 70-74 (U.S. Census) P012G046
MLTF75C10 2010 Multiple Races Females Age 75-79 (U.S. Census) P012G047
MLTF80C10 2010 Multiple Races Females Age 80-84 (U.S. Census) P012G048
MLTF85C10 2010 Multiple Races Females Age 85+ (U.S. Census) P012G049
P012G031 + P012G032 + P012G033 + P012G034 + P012G035
+ P012G036 + P012G037 + P012G038 + P012G039 +
P012G040 + P012G041 + P012G042 + P012G043 + P012G044
+ P012G045 + P012G046 + P012G047 + P012G048 +
MLTF18UP10 2010 Multiple Races Females Age 18+ (U.S. Census) P012G049
MEDMFAGE10 2010 Median Multiple Races Female Age (U.S. Census)
HSP0C10 2010 Hispanic Population Age 0-4 (U.S. Census) P012H003 + P012H027
HSP5C10 2010 Hispanic Population Age 5-9 (U.S. Census) P012H004 + P012H028
HSP10C10 2010 Hispanic Population Age 10-14 (U.S. Census) P012H005 + P012H029
HSP15C10 2010 Hispanic Population Age 15-19 (U.S. Census) P012H006 + P012H007 + P012H030 + P012H031
P012H008 + P012H009 + P012H010 + P012H032 + P012H033
HSP20C10 2010 Hispanic Population Age 20-24 (U.S. Census) + P012H034
HSP25C10 2010 Hispanic Population Age 25-29 (U.S. Census) P012H011 + P012H035
HSP30C10 2010 Hispanic Population Age 30-34 (U.S. Census) P012H012 + P012H036
HSP35C10 2010 Hispanic Population Age 35-39 (U.S. Census) P012H013 + P012H037
HSP40C10 2010 Hispanic Population Age 40-44 (U.S. Census) P012H014 + P012H038
HSP45C10 2010 Hispanic Population Age 45-49 (U.S. Census) P012H015 + P012H039
HSP50C10 2010 Hispanic Population Age 50-54 (U.S. Census) P012H016 + P012H040
HSP55C10 2010 Hispanic Population Age 55-59 (U.S. Census) P012H017 + P012H041
HSP60C10 2010 Hispanic Population Age 60-64 (U.S. Census) P012H018 + P012H019 + P012H042 + P012H043
HSP65C10 2010 Hispanic Population Age 65-69 (U.S. Census) P012H020 + P012H021 + P012H044 + P012H045
HSP70C10 2010 Hispanic Population Age 70-74 (U.S. Census) P012H022 + P012H046
HSP75C10 2010 Hispanic Population Age 75-79 (U.S. Census) P012H023 + P012H047
HSP80C10 2010 Hispanic Population Age 80-84 (U.S. Census) P012H024 + P012H048
HSP85C10 2010 Hispanic Population Age 85+ (U.S. Census) P012H025 + P012H049
HSPU18C10 2010 Hispanic Population Age <18 (U.S. Census) P0090002-P0110002
HADULTS10 2010 Hispanic Population Age 18+ (U.S. Census) P0110002
MEDHAGE10 2010 Median Hispanic Age (U.S. Census)
HSPMAL10 2010 Hispanic Male Population (U.S. Census) P012H002
HSPM0C10 2010 Hispanic Males Age 0-4 (U.S. Census) P012H003
HSPM5C10 2010 Hispanic Males Age 5-9 (U.S. Census) P012H004
HSPM10C10 2010 Hispanic Males Age 10-14 (U.S. Census) P012H005
HSPM15C10 2010 Hispanic Males Age 15-19 (U.S. Census) P012H006 + P012H007
HSPM20C10 2010 Hispanic Males Age 20-24 (U.S. Census) P012H008 + P012H009 + P012H010
HSPM25C10 2010 Hispanic Males Age 25-29 (U.S. Census) P012H011
HSPM30C10 2010 Hispanic Males Age 30-34 (U.S. Census) P012H012
HSPM35C10 2010 Hispanic Males Age 35-39 (U.S. Census) P012H013
HSPM40C10 2010 Hispanic Males Age 40-44 (U.S. Census) P012H014
HSPM45C10 2010 Hispanic Males Age 45-49 (U.S. Census) P012H015
HSPM50C10 2010 Hispanic Males Age 50-54 (U.S. Census) P012H016
HSPM55C10 2010 Hispanic Males Age 55-59 (U.S. Census) P012H017
HSPM60C10 2010 Hispanic Males Age 60-64 (U.S. Census) P012H018 + P012H019
HSPM65C10 2010 Hispanic Males Age 65-69 (U.S. Census) P012H020 + P012H021
HSPM70C10 2010 Hispanic Males Age 70-74 (U.S. Census) P012H022
HSPM75C10 2010 Hispanic Males Age 75-79 (U.S. Census) P012H023
HSPM80C10 2010 Hispanic Males Age 80-84 (U.S. Census) P012H024
HSPM85C10 2010 Hispanic Males Age 85+ (U.S. Census) P012H025
P012H007 + P012H008 + P012H009 + P012H010 + P012H011
+ P012H012 + P012H013 + P012H014 + P012H015 +
P012H016 + P012H017 + P012H018 + P012H019 + P012H020
+ P012H021 + P012H022 + P012H023 + P012H024 +
HSPM18UP10 2010 Hispanic Males Age 18+ (U.S. Census) P012H025
MEDHMAGE10 2010 Median Hispanic Male Age (U.S. Census)
HSPFEM10 2010 Hispanic Female Population (U.S. Census) P012H026
HSPF0C10 2010 Hispanic Females Age 0-4 (U.S. Census) P012H027
HSPF5C10 2010 Hispanic Females Age 5-9 (U.S. Census) P012H028
HSPF10C10 2010 Hispanic Females Age 10-14 (U.S. Census) P012H029
HSPF15C10 2010 Hispanic Females Age 15-19 (U.S. Census) P012H030 + P012H031
HSPF20C10 2010 Hispanic Females Age 20-24 (U.S. Census) P012H032 + P012H033 + P012H034
HSPF25C10 2010 Hispanic Females Age 25-29 (U.S. Census) P012H035
HSPF30C10 2010 Hispanic Females Age 30-34 (U.S. Census) P012H036
HSPF35C10 2010 Hispanic Females Age 35-39 (U.S. Census) P012H037
HSPF40C10 2010 Hispanic Females Age 40-44 (U.S. Census) P012H038
HSPF45C10 2010 Hispanic Females Age 45-49 (U.S. Census) P012H039
HSPF50C10 2010 Hispanic Females Age 50-54 (U.S. Census) P012H040
HSPF55C10 2010 Hispanic Females Age 55-59 (U.S. Census) P012H041
HSPF60C10 2010 Hispanic Females Age 60-64 (U.S. Census) P012H042 + P012H043
HSPF65C10 2010 Hispanic Females Age 65-69 (U.S. Census) P012H044 + P012H045
HSPF70C10 2010 Hispanic Females Age 70-74 (U.S. Census) P012H046
HSPF75C10 2010 Hispanic Females Age 75-79 (U.S. Census) P012H047
HSPF80C10 2010 Hispanic Females Age 80-84 (U.S. Census) P012H048
HSPF85C10 2010 Hispanic Females Age 85+ (U.S. Census) P012H049

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


P012H031 + P012H032 + P012H033 + P012H034 + P012H035
+ P012H036 + P012H037 + P012H038 + P012H039 +
P012H040 + P012H041 + P012H042 + P012H043 + P012H044
+ P012H045 + P012H046 + P012H047 + P012H048 +
HSPF18UP10 2010 Hispanic Females Age 18+ (U.S. Census) P012H049
MEDHFAGE10 2010 Median Hispanic Female Age (U.S. Census)
WNHMAL10 2010 White Non-Hispanic Male Population (U.S. Census) P012I002
WNHM0C10 2010 White Non-Hispanic Males Age 0-4 (U.S. Census) P012I003
WNHM5C10 2010 White Non-Hispanic Males Age 5-9 (U.S. Census) P012I004
WNHM10C10 2010 White Non-Hispanic Males Age 10-14 (U.S. Census) P012I005
WNHM15C10 2010 White Non-Hispanic Males Age 15-19 (U.S. Census) P012I006 + P012I007
WNHM20C10 2010 White Non-Hispanic Males Age 20-24 (U.S. Census) P012I008 + P012I009 + P012I010
WNHM25C10 2010 White Non-Hispanic Males Age 25-29 (U.S. Census) P012I011
WNHM30C10 2010 White Non-Hispanic Males Age 30-34 (U.S. Census) P012I012
WNHM35C10 2010 White Non-Hispanic Males Age 35-39 (U.S. Census) P012I013
WNHM40C10 2010 White Non-Hispanic Males Age 40-44 (U.S. Census) P012I014
WNHM45C10 2010 White Non-Hispanic Males Age 45-49 (U.S. Census) P012I015
WNHM50C10 2010 White Non-Hispanic Males Age 50-54 (U.S. Census) P012I016
WNHM55C10 2010 White Non-Hispanic Males Age 55-59 (U.S. Census) P012I017
WNHM60C10 2010 White Non-Hispanic Males Age 60-64 (U.S. Census) P012I018 + P012I019
WNHM65C10 2010 White Non-Hispanic Males Age 65-69 (U.S. Census) P012I020 + P012I021
WNHM70C10 2010 White Non-Hispanic Males Age 70-74 (U.S. Census) P012I022
WNHM75C10 2010 White Non-Hispanic Males Age 75-79 (U.S. Census) P012I023
WNHM80C10 2010 White Non-Hispanic Males Age 80-84 (U.S. Census) P012I024
WNHM85C10 2010 White Non-Hispanic Males Age 85+ (U.S. Census) P012I025

P012I07 + P012I08 + P012I09 + P012I010 + P012I011 +


P012I012 + P012I013 + P012I014 + P012I015 + P012I016 +
P012I017 + P012I018 + P012I019 + P012I020 + P012I021 +
WNHM18UP10 2010 White Non-Hispanic Males Age 18+ (U.S. Census) P012I022 + P012I023 + P012I024 + P012I025
WNHFEM10 2010 White Non-Hispanic Female Population (U.S. Census) P012I026
WNHF0C10 2010 White Non-Hispanic Females Age 0-4 (U.S. Census) P012I027
WNHF5C10 2010 White Non-Hispanic Females Age 5-9 (U.S. Census) P012I028
WNHF10C10 2010 White Non-Hispanic Females Age 10-14 (U.S. Census) P012I029
WNHF15C10 2010 White Non-Hispanic Females Age 15-19 (U.S. Census) P012I030 + P012I031
WNHF20C10 2010 White Non-Hispanic Females Age 20-24 (U.S. Census) P012I032 + P012I033 + P012I034
WNHF25C10 2010 White Non-Hispanic Females Age 25-29 (U.S. Census) P012I035
WNHF30C10 2010 White Non-Hispanic Females Age 30-34 (U.S. Census) P012I036
WNHF35C10 2010 White Non-Hispanic Females Age 35-39 (U.S. Census) P012I037
WNHF40C10 2010 White Non-Hispanic Females Age 40-44 (U.S. Census) P012I038
WNHF45C10 2010 White Non-Hispanic Females Age 45-49 (U.S. Census) P012I039
WNHF50C10 2010 White Non-Hispanic Females Age 50-54 (U.S. Census) P012I040
WNHF55C10 2010 White Non-Hispanic Females Age 55-59 (U.S. Census) P012I041
WNHF60C10 2010 White Non-Hispanic Females Age 60-64 (U.S. Census) P012I042 + P012I043
WNHF65C10 2010 White Non-Hispanic Females Age 65-69 (U.S. Census) P012I044 + P012I045
WNHF70C10 2010 White Non-Hispanic Females Age 70-74 (U.S. Census) P012I046
WNHF75C10 2010 White Non-Hispanic Females Age 75-79 (U.S. Census) P012I047
WNHF80C10 2010 White Non-Hispanic Females Age 80-84 (U.S. Census) P012I048
WNHF85C10 2010 White Non-Hispanic Females Age 85+ (U.S. Census) P012I049

P012I031 + P012I032 + P012I033 + P012I034 + P012I035 +


P012I036 + P012I037 + P012I038 + P012I039 + P012I040 +
P012I041 + P012I042 + P012I043 + P012I044 + P012I045 +
WNHF18UP10 2010 White Non-Hispanic Females Age 18+ (U.S. Census) P012I046 + P012I047 + P012I048 + P012I049

2010 Population by Relationship and Household Type (U.S. Census)


MALHHRFH10 2010 Male Householder in Family Households (U.S. Census) P0290005
FEMHHRFH10 2010 Female Householder in Family Households (U.S. Census) P0290006
SPOUSEFH10 2010 Spouse in Family Households (U.S. Census) P0290007
BIOLCHFH10 2010 Biological Child in Family Households (U.S. Census) P0290008
ADPTCHFH10 2010 Adopted Child in Family Households (U.S. Census) P0290009
STEPCHFH10 2010 Stepchild in Family Households (U.S. Census) P0290010
GRNDCHFH10 2010 Grandchild in Family Households (U.S. Census) P0290011
BROSISFH10 2010 Brother or Sister in Family Households (U.S. Census) P0290012
PARENTFH10 2010 Parent in Family Households (U.S. Census) P0290013
PINLAWFH10 2010 Parent-in-law in Family Households (U.S. Census) P0290014
SDINLAWF10 2010 Son-in-law or Daughter-in-law in Family Households (U.S. Census) P0290015
OTHRELFH10 2010 Other Relative in Family Households (U.S. Census) P0290016
NONRELFH10 2010 Nonrelative in Family Households (U.S. Census) P0290017
MHHR1NF10 2010 Male Householder Living Alone in Nonfamily Households (U.S. Census) P0290020
MHHR2NF10 2010 Male Householder Not Living Alone in Nonfamily Households (U.S. Census) P0290021
FHHR1NF10 2010 Female Householder Living Alone in Nonfamily Households (U.S. Census) P0290023
FHHR2NF10 2010 Female Householder Not Living Alone in Nonfamily Households (U.S. Census) P0290024
NONRELNF10 2010 Nonrelative in Nonfamily Households (U.S. Census) P0290025
P65FAMHH10 2010 Population Age 65+ in Family Households (U.S. Census) P0340003
P65MHHRF10 2010 Male HHr Age 65+ in Family Households (U.S. Census) P0340005
P65FHHRF10 2010 Female HHr Age 65+ in Family Households (U.S. Census) P0340006
P65SPOUS10 2010 Spouse Age 65+ in Family Households (U.S. Census) P0340007
P65PARNT10 2010 Parent Age 65+ in Family Households (U.S. Census) P0340008
P65PINLW10 2010 Parent-in-law Age 65+ in Family Households (U.S. Census) P0340009
P65OREL10 2010 Other Relative Age 65+ in Family Households (U.S. Census) P0340010
P65NRELF10 2010 Nonrelative Age 65+ in Family Households (U.S. Census) P0340011
P65NFHH10 2010 Population Age 65+ in Nonfamily Households (U.S. Census) P0340012
P65MH1NF10 2010 Male HHr Age 65+ Living Alone in Nonfamily Households (U.S. Census) P0340014
P65MH2NF10 2010 Male HHr Age 65+ Not Living Alone in Nonfamily HHs (U.S. Census) P0340015
P65FH1NF10 2010 Female HHr Age 65+ Living Alone in Nonfamily Households (U.S. Census) P0340017
P65FH2NF10 2010 Female HHr Age 65+ Not Living Alone in Nonfamily HHs (U.S. Census) P0340018
P65NRLNF10 2010 Nonrelative Age 65+ in Nonfamily Households (U.S. Census) P0340019
U18HHRSP10 2010 Householder or Spouse Age <18 in Households (U.S. Census) P0310003
U18RELCH10 2010 Related Child Age <18 in Households (U.S. Census) P0310004
U18OWNCH10 2010 Own Child Age <18 in Households (U.S. Census) P0310005
U18OCHW10 2010 Own Children Age <18 in a Husband-wife Family (U.S. Census) P0310006
U18OCOFM10 2010 Own Children Age <18 in Other Families with a Male HHr (U.S. Census) P0310008
U18OCOFF10 2010 Own Children Age <18 in Other Families with a Female HHr (U.S. Census) P0310009
U18GRDCH10 2010 Grandchild Age <18 in Households (U.S. Census) P0310011
U18OREL10 2010 Other Relative (Not Grandchild) Age <18 in Households (U.S. Census) P0310012

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


U18NREL10 2010 Nonrelative Age <18 in Households (U.S. Census) P0310013

2010 Group Quarters Population (U.S. Census)


GQPOP10* 2010 Group Quarters Population (U.S. Census)* P0420001
GQGRW0010 2000-2010 Group Quarters Population: Compound Annual Growth Rate (U.S. Census) (((P0420001 / P037001) ^ (1 / 10)) -1) * 100
GQINST10 2010 Institutionalized Population in Group Quarters (U.S. Census) P0420002
GQPRISON10 2010 Population in Adult Correctional Facilities (Institutionalized) (U.S. Census) P0420003
GQJUV10 2010 Population in Juvenile Facilities (Institutionalized) (U.S. Census) P0420004
GQNURS10 2010 Population in Nursing Facilities (Institutionalized) (U.S. Census) P0420005
GQOTINST10 2010 Population in Other Institutional Group Quarters (U.S. Census) P0420006
GQNINST10 2010 Noninstitutionalized Population in Group Quarters (U.S. Census) P0420007
GQCOLL10 2010 Population in College Student Housing (Noninstitutionalized) (U.S. Census) P0420008
GQMIL10 2010 Population in Military Quarters (Noninstitutionalized) (U.S. Census) P0420009
GQONINST10 2010 Population in Other Noninstitutional Group Quarters (U.S. Census) P0420010
POPU18GQ10 2010 Population Age <18 in Group Quarters (U.S. Census) P0310014
U18INST10 2010 Institutionalized Population Age <18 in Group Quarters (U.S. Census) P0310015
U18NINST10 2010 Noninstitutionalized Population Age <18 in Group Quarters (U.S. Census) P0310016
POP65GQ10 2010 Population Age 65+ in Group Quarters (U.S. Census) P0340020
P65INST10 2010 Institutionalized Population Age 65+ in Group Quarters (U.S. Census) P0340021
P65NINST10 2010 Noninstitutionalized Population Age 65+ in Group Quarters: (U.S. Census) P0340022

2010 Population of Two or More Races (U.S. Census)


RACE2WB 2010 Pop of 2 Races: White-Black (U.S. Census) P0080011
RACE2WI 2010 Pop of 2 Races: White-Amer Indian (U.S. Census) P0080012
RACE2WA 2010 Pop of 2 Races: White-Asian (U.S. Census) P0080013
RACE2WP 2010 Pop of 2 Races: White-Pacific (U.S. Census) P0080014
RACE2WO 2010 Pop of 2 Races: White-Other Race (U.S. Census) P0080015
RACE2BI 2010 Pop of 2 Races: Black-Amer Indian (U.S. Census) P0080016
RACE2BA 2010 Pop of 2 Races: Black-Asian (U.S. Census) P0080017
RACE2BP 2010 Pop of 2 Races: Black-Pacific (U.S. Census) P0080018
RACE2BO 2010 Pop of 2 Races: Black-Other Race (U.S. Census) P0080019
RACE2IA 2010 Pop of 2 Races: Amer Indian-Asian (U.S. Census) P0080020
RACE2IP 2010 Pop of 2 Races: Amer Indian-Pacific (U.S. Census) P0080021
RACE2IO 2010 Pop of 2 Races: Amer Indian-Other Race (U.S. Census) P0080022
RACE2AP 2010 Pop of 2 Races: Asian-Pacific (U.S. Census) P0080023
RACE2AO 2010 Pop of 2 Races: Asian-Other Race (U.S. Census) P0080024
RACE2PO 2010 Pop of 2 Races: Pacific-Other Race (U.S. Census) P0080025
RACE3WBI 2010 Pop of 3 Races: White-Black-Amer Indian (U.S. Census) P0080027
RACE3WBA 2010 Pop of 3 Races: White-Black-Asian (U.S. Census) P0080028
RACE3WBP 2010 Pop of 3 Races: White-Black-Pacific (U.S. Census) P0080029
RACE3WBO 2010 Pop of 3 Races: White-Black-Other Race (U.S. Census) P0080030
RACE3WIA 2010 Pop of 3 Races: White-Amer Indian-Asian (U.S. Census) P0080031
RACE3WIP 2010 Pop of 3 Races: White-Amer Indian-Pacific (U.S. Census) P0080032
RACE3WIO 2010 Pop of 3 Races: White-Amer Indian-Other Race (U.S. Census) P0080033
RACE3WAP 2010 Pop of 3 Races: White-Asian-Pacific (U.S. Census) P0080034
RACE3WAO 2010 Pop of 3 Races: White-Asian-Other Race (U.S. Census) P0080035
RACE3WPO 2010 Pop of 3 Races: White-Pacific-Other Race (U.S. Census) P0080036
RACE3BIA 2010 Pop of 3 Races: Black-Amer Indian-Asian (U.S. Census) P0080037
RACE3BIP 2010 Pop of 3 Races: Black-Amer Indian-Pacific (U.S. Census) P0080038
RACE3BIO 2010 Pop of 3 Races: Black-Amer Indian-Other Race (U.S. Census) P0080039
RACE3BAP 2010 Pop of 3 Races: Black-Asian-Pacific (U.S. Census) P0080040
RACE3BAO 2010 Pop of 3 Races: Black-Asian-Other Race (U.S. Census) P0080041
RACE3BPO 2010 Pop of 3 Races: Black-Pacific-Other Race (U.S. Census) P0080042
RACE3IAP 2010 Pop of 3 Races: Amer Indian-Asian-Pacific (U.S. Census) P0080043
RACE3IAO 2010 Pop of 3 Races: Amer Indian-Asian-Other Race (U.S. Census) P0080044
RACE3IPO 2010 Pop of 3 Races: Amer Indian-Pacific-Other Race (U.S. Census) P0080045
RACE3APO 2010 Pop of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0080046
RACE4WBIA 2010 Pop of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0080048
RACE4WBIP 2010 Pop of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0080049
RACE4WBIO 2010 Pop of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0080050
RACE4WBAP 2010 Pop of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0080051
RACE4WBAO 2010 Pop of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0080052
RACE4WBPO 2010 Pop of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0080053
RACE4WIAP 2010 Pop of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0080054
RACE4WIAO 2010 Pop of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0080055
RACE4WIPO 2010 Pop of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0080056
RACE4WAPO 2010 Pop of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0080057
RACE4BIAP 2010 Pop of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0080058
RACE4BIAO 2010 Pop of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0080059
RACE4BIPO 2010 Pop of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0080060
RACE4BAPO 2010 Pop of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0080061
RACE4IAPO 2010 Pop of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0080062
RACE5WBIAP 2010 Pop of 5 Races: White-Black-Amer Indian-Asian-Pacific (U.S. Census) P0080064
RACE5WBIAO 2010 Pop of 5 Races: White-Black-Amer Indian-Asian-Other Race (U.S. Census) P0080065
RACE5WBIPO 2010 Pop of 5 Races: White-Black-Amer Indian-Pacific-Other Race (U.S. Census) P0080066
RACE5WBAPO 2010 Pop of 5 Races: White-Black-Asian-Pacific-Other Race (U.S. Census) P0080067
RACE5WIAPO 2010 Pop of 5 Races: White-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0080068
RACE5BIAPO 2010 Pop of 5 Races: Black-Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0080069
RACE6 2010 Population of 6 Races (U.S. Census) P0080070
HRACE2WB 2010 Hispanic Pop of 2 Races: White-Black (U.S. Census) P0080011 - P0090013
HRACE2WI 2010 Hispanic Pop of 2 Races: White-American Indian (U.S. Census) P0080012 - P0090014
HRACE2WA 2010 Hispanic Pop of 2 Races: White-Asian (U.S. Census) P0080013 - P0090015
HRACE2WP 2010 Hispanic Pop of 2 Races: White-Pacific (U.S. Census) P0080014 - P0090016
HRACE2WO 2010 Hispanic Pop of 2 Races: White-Other Race (U.S. Census) P0080015 - P0090017
HRACE2BI 2010 Hispanic Pop of 2 Races: Black-American Indian (U.S. Census) P0080016 - P0090018
HRACE2BA 2010 Hispanic Pop of 2 Races: Black-Asian (U.S. Census) P0080017 - P0090019
HRACE2BP 2010 Hispanic Pop of 2 Races: Black-Pacific (U.S. Census) P0080018 - P0090020
HRACE2BO 2010 Hispanic Pop of 2 Races: Black-Other Race (U.S. Census) P0080019 - P0090021
HRACE2IA 2010 Hispanic Pop of 2 Races: American Indian-Asian (U.S. Census) P0080020 - P0090022
HRACE2IP 2010 Hispanic Pop of 2 Races: American Indian-Pacific (U.S. Census) P0080021 - P0090023
HRACE2IO 2010 Hispanic Pop of 2 Races: American Indian-Other Race (U.S. Census) P0080022 - P0090024
HRACE2AP 2010 Hispanic Pop of 2 Races: Asian-Pacific (U.S. Census) P0080023 - P0090025
HRACE2AO 2010 Hispanic Pop of 2 Races: Asian-Other Race (U.S. Census) P0080024 - P0090026
HRACE2PO 2010 Hispanic Pop of 2 Races: Pacific-Other Race (U.S. Census) P0080025 - P0090027
HRACE3WBI 2010 Hispanic Pop of 3 Races: White-Black-American Indian (U.S. Census) P0080027 - P0090029
HRACE3WBA 2010 Hispanic Pop of 3 Races: White-Black-Asian (U.S. Census) P0080028 - P0090030

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


HRACE3WBP 2010 Hispanic Pop of 3 Races: White-Black-Pacific (U.S. Census) P0080029 - P0090031
HRACE3WBO 2010 Hispanic Pop of 3 Races: White-Black-Other Race (U.S. Census) P0080030 - P0090032
HRACE3WIA 2010 Hispanic Pop of 3 Races: White-American Indian-Asian (U.S. Census) P0080031 - P0090033
HRACE3WIP 2010 Hispanic Pop of 3 Races: White-American Indian-Pacific (U.S. Census) P0080032 - P0090034
HRACE3WIO 2010 Hispanic Pop of 3 Races: White-American Indian-Other Race (U.S. Census) P0080033 - P0090035
HRACE3WAP 2010 Hispanic Pop of 3 Races: White-Asian-Pacific (U.S. Census) P0080034 - P0090036
HRACE3WAO 2010 Hispanic Pop of 3 Races: White-Asian-Other Race (U.S. Census) P0080035 - P0090037
HRACE3WPO 2010 Hispanic Pop of 3 Races: White-Pacific-Other Race (U.S. Census) P0080036 - P0090038
HRACE3BIA 2010 Hispanic Pop of 3 Races: Black-American Indian-Asian (U.S. Census) P0080037 - P0090039
HRACE3BIP 2010 Hispanic Pop of 3 Races: Black-American Indian-Pacific (U.S. Census) P0080038 - P0090040
HRACE3BIO 2010 Hispanic Pop of 3 Races: Black-American Indian-Other Race (U.S. Census) P0080039 - P0090041
HRACE3BAP 2010 Hispanic Pop of 3 Races: Black-Asian-Pacific (U.S. Census) P0080040 - P0090042
HRACE3BAO 2010 Hispanic Pop of 3 Races: Black-Asian-Other Race (U.S. Census) P0080041 - P0090043
HRACE3BPO 2010 Hispanic Pop of 3 Races: Black-Pacific-Other Race (U.S. Census) P0080042 - P0090044
HRACE3IAP 2010 Hispanic Pop of 3 Races: American Indian-Asian-Pacific (U.S. Census) P0080043 - P0090045
HRACE3IAO 2010 Hispanic Pop of 3 Races: American Indian-Asian-Other Race (U.S. Census) P0080044 - P0090046
HRACE3IPO 2010 Hispanic Pop of 3 Races: American Indian-Pacific-Other Race (U.S. Census) P0080045 - P0090047
HRACE3APO 2010 Hispanic Pop of 3 Races: Asian-Pacific-Other Race (U.S. Census) P0080046 - P0090048
HRACE4WBIA 2010 Hispanic Pop of 4 Races: White-Black-Amer Indian-Asian (U.S. Census) P0080048 - P0090050
HRACE4WBIP 2010 Hispanic Pop of 4 Races: White-Black-Amer Indian-Pacific (U.S. Census) P0080049 - P0090051
HRACE4WBIO 2010 Hispanic Pop of 4 Races: White-Black-Amer Indian-Other Race (U.S. Census) P0080050 - P0090052
HRACE4WBAP 2010 Hispanic Pop of 4 Races: White-Black-Asian-Pacific (U.S. Census) P0080051 - P0090053
HRACE4WBAO 2010 Hispanic Pop of 4 Races: White-Black-Asian-Other Race (U.S. Census) P0080052 - P0090054
HRACE4WBPO 2010 Hispanic Pop of 4 Races: White-Black-Pacific-Other Race (U.S. Census) P0080053 - P0090055
HRACE4WIAP 2010 Hispanic Pop of 4 Races: White-Amer Indian-Asian-Pacific (U.S. Census) P0080054 - P0090056
HRACE4WIAO 2010 Hispanic Pop of 4 Races: White-Amer Indian-Asian-Other Race (U.S. Census) P0080055 - P0090057
HRACE4WIPO 2010 Hispanic Pop of 4 Races: White-Amer Indian-Pacific-Other Race (U.S. Census) P0080056 - P0090058
HRACE4WAPO 2010 Hispanic Pop of 4 Races: White-Asian-Pacific-Other Race (U.S. Census) P0080057 - P0090059
HRACE4BIAP 2010 Hispanic Pop of 4 Races: Black-Amer Indian-Asian-Pacific (U.S. Census) P0080058 - P0090060
HRACE4BIAO 2010 Hispanic Pop of 4 Races: Black-Amer Indian-Asian-Other Race (U.S. Census) P0080059 - P0090061
HRACE4BIPO 2010 Hispanic Pop of 4 Races: Black-Amer Indian-Pacific-Other Race (U.S. Census) P0080060 - P0090062
HRACE4BAPO 2010 Hispanic Pop of 4 Races: Black-Asian-Pacific-Other Race (U.S. Census) P0080061 - P0090063
HRACE4IAPO 2010 Hispanic Pop of 4 Races: Amer Indian-Asian-Pacific-Other Race (U.S. Census) P0080062 - P0090064
HRAC5WBIAP 2010 Hispanic Pop of 5 Races: White-Black-Amer Indian-Asian-Pacific (U.S. Census) P0080064 - P0090066
HRAC5WBIAO 2010 Hispanic Pop of 5 Races: White-Black-Amer Indian-Asian-Other (U.S. Census) P0080065 - P0090067
HRAC5WBIPO 2010 Hispanic Pop of 5 Races: White-Black-Amer Indian-Pacific-Other (U.S. Census) P0080066 - P0090068
HRAC5WBAPO 2010 Hispanic Pop of 5 Races: White-Black-Asian-Pacific-Other (U.S. Census) P0080067 - P0090069
HRAC5WIAPO 2010 Hispanic Pop of 5 Races: White-Amer Indian-Asian-Pacific-Other (U.S. Census) P0080068 - P0090070
HRAC5BIAPO 2010 Hispanic Pop of 5 Races: Black-Amer Indian-Asian-Pacific-Other (U.S. Census) P0080069 - P0090071
HRACE6 2010 Hispanic Pop of 6 Races (U.S. Census) P0080070 - P0090072

2010 Households (U.S. Census)


TOTHH10* 2010 Total Households (U.S. Census)* H0030002
HHU18C10 2010 Households with Population Age <18 (U.S. Census) P0200002
MLTGENHH10 2010 Multigenerational Households (Three or More Generations) (U.S. Census) PCT140002
UNMARRMF10 2010 Unmarried-partner Households: Male and Female (U.S. Census) PCT150019 + PCT150029
UNMARRSS10 2010 Unmarried-partner Households: Same Sex (U.S. Census) PCT150014 + PCT150024
FAMSENR10 2010 Family Households with Population Age 65+ (U.S. Census) P0250005
HHGRW0010* 2000-2010 Households: Compound Annual Growth Rate (U.S. Census)* (((H0030002 / H003002) ^ (1 / 10)) -1) * 100

2010 Households by Type (U.S. Census)


FAMHH10 2010 Total Family Households (U.S. Census) P0180002
HWFAMHH10 2010 Husband-wife Family Households (U.S. Census) P0180003
OTHFAMHH10 2010 Other Family Households (U.S. Census) P0180004
OFAMMHHR10 2010 Other Family Households w/Male Householder (U.S. Census) P0180005
OFAMFHHR10 2010 Other Family Households w/Female Householder (U.S. Census) P0180006
NONFAMHH10 2010 Total Nonfamily Households (U.S. Census) P0180007
NONFAM1P10 2010 Nonfamily Households w/Householder Living Alone (U.S. Census) P0180008
NF2PMHHR10 2010 Nonfamily 2+ Person Households w/Male Householder (U.S. Census) P019DAT18
NF2PFHHR10 2010 Nonfamily 2+ Person Households w/Female Householder (U.S. Census) P019DAT19
POPFAMHH10 2010 Population in Family Households (U.S. Census) P0300002
POPHWFAM10 2010 Population in Husband-wife Family Households (U.S. Census) P0300003
POPOFAMM10 2010 Population in Other Family HHs w/Male HHr and No Spouse (U.S. Census) P0300005
POPOFAMF10 2010 Population in Other Family HHs w/Female HHr and No Spouse (U.S. Census) P0300006
POPNFHH10 2010 Total Population in Nonfamily Households (U.S. Census) P0300007
POP1PNF10 2010 Population in 1-Person Nonfamily HHs (U.S. Census) P0300009 + P0300012
POP2PNFM10 2010 Population in 2+ Person Nonfamily HHs w/Male HHr (U.S. Census) P0300010
POP2PNFF10 2010 Population in 2+ Person Nonfamily HHs w/Female HHr (U.S. Census) P0300013
OOHWFAM10 2010 Owner Occupied Housing Units: Husband-wife Family Households (U.S. Census) H0180004
OOOFAM10 2010 Owner Occupied Housing Units: Other Family Households (U.S. Census) H0180008
OONFAM10 2010 Owner Occupied Housing Units: Nonfamily Households (U.S. Census) H0180017
ROHWFAM10 2010 Renter Occupied Housing Units: Husband-wife Family Households (U.S. Census) H0180038
ROOFAM10 2010 Renter Occupied Housing Units: Other Family Households (U.S. Census) H0180042
RONFAM10 2010 Renter Occupied Housing Units: Nonfamily Households (U.S. Census) H0180051
NF1SENR10 2010 Nonfamily Households w/Population Age 65+ Living Alone (U.S. Census) P0250003
NF2SENR10 2010 Nonfamily Households w/Population Age 65+ Not Living Alone (U.S. Census) P0250006
FAMNSENR10 2010 Family Households with No Population Age 65+ (U.S. Census) P0250010
NF1NSENR10 2010 Nonfamily 1-Person Households w/No Population Age 65+ (U.S. Census) P0250008
NF2NSENR10 2010 Nonfamily 2+ Person Households w/No Population Age 65+ (U.S. Census) P0250011

2010 Average Household Size (U.S. Census)


AVGHHSZ10* 2010 Average Household Size (U.S. Census)* P0160001 / H0030002
AVGHSZOO10 2010 Average Size of Owner Occupied Housing Units (U.S. Census) (H0110002 + H0110003) / H0150002
AVGHSZRO10 2010 Average Size of Renter Occupied Housing Units (U.S. Census) H0110004 / H0040004
AVGFMSZ10 2010 Average Family Size (U.S. Census) P0300007 / P0180002
AVGNFMSZ10 2010 Average Nonfamily Size (U.S. Census) P0300007 / P0180007
AVGHSZWH10 2010 Average Size of HHs w/White Householder (U.S. Census) P016A001 / H0060002
AVGHSZBL10 2010 Average Size of HHs w/Black/African American Householder (U.S. Census) P016B001 / H0060003
AVGHSZAI10 2010 Average Size of HHs w/Amer Indian/Alaska Native HHr (U.S. Census) P016C001 / H0060004
AVGHSZAS10 2010 Average Size of HHs w/Asian Householder (U.S. Census) P016D001 / H0060005
AVGHSZPI10 2010 Average Size of HHs w/Pacific Islander Householder (U.S. Census) P016E001 / H0060006
AVGHSZOT10 2010 Average Size of HHs w/Other Race Householder (U.S. Census) P016F001 / H0060007
AVGHSZ2R10 2010 Average Size of HHs w/Multiple Races Householder (U.S. Census) P016G001 / H0060008
AVGHSZHS10 2010 Average Size of HHs w/Hispanic Householder (U.S. Census) P016H001 / P0150010
AVGFSZWH10 2010 Average Size of Families w/White HHr (U.S. Census) P036A001 / P018A002

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AVGFSZBL10 2010 Average Size of Families w/Black/African American HHr (U.S. Census) P036B001 / P018B002
AVGFSZAI10 2010 Average Size of Families w/Amer Indian/Alaska Native HHr (U.S. Census) P036C001 / P018C002
AVGFSZAS10 2010 Average Size of Families w/Asian HHr (U.S. Census) P036D001 / P018D002
AVGFSZPI10 2010 Average Size of Families w/Pacific Islander HHr (U.S. Census) P036E001 / P018E002
AVGFSZOT10 2010 Average Size of Families w/Other Race HHr (U.S. Census) P036F001 / P018F002
AVGFSZ2R10 2010 Average Size of Families w/Multiple Races HHr (U.S. Census) P036G001 / P018G002
AVGFSZHS10 2010 Average Size of Families w/Hispanic HHr (U.S. Census) P036H001 / P018H002
P0280003 + P0280004 + P0280005 + P0280006 + P0280007 +
FMSZBASE10 2010 Family Households by Size Base (U.S. Census) P0280008

2010 Households by Race/Hispanic Origin (U.S. Census)


HHWHTHHR10 2010 Households w/White Householder (U.S. Census) H0060002
HHBLKHHR10 2010 Households w/Black/African American Householder (U.S. Census) H0060003
HHAIHHR10 2010 Households w/American Indian/Alaska Native Householder (U.S. Census) H0060004
HHASNHHR10 2010 Households w/Asian Householder (U.S. Census) H0060005
HHPIHHR10 2010 Households w/Pacific Islander Householder (U.S. Census) H0060006
HHOTHHHR10 2010 Households w/Other Race Householder (U.S. Census) H0060007
HHMLTHHR10 2010 Households w/Multiple Races Householder (U.S. Census) H0060008
HHHSPHHR10 2010 Households w/Hispanic Householder (U.S. Census) P0150010
FAMHHWHT10 2010 Family Households w/White Householder (U.S. Census) P018A002
FAMHHBLK10 2010 Family Households w/Black/African American Householder (U.S. Census) P018B002
FAMHHAI10 2010 Family Households w/Amer Indian/Alaska Native Householder (U.S. Census) P018C002
FAMHHASN10 2010 Family Households w/Asian Householder (U.S. Census) P018D002
FAMHHPI10 2010 Family Households w/Pacific Islander Householder (U.S. Census) P018E002
FAMHHOTH10 2010 Family Households w/Other Race Householder (U.S. Census) P018F002
FAMHHMLT10 2010 Family Households w/Multiple Races Householder (U.S. Census) P018G002
FAMHHWNH10 2010 Family Households w/White Non-Hispanic Householder (U.S. Census) P018I002
FAMHHHSP10 2010 Family Households w/Hispanic Householder (U.S. Census) P018H002
HWFAMWHT10 2010 Husband-wife Family Households w/White Householder (U.S. Census) P018A003
HWFAMBLK10 2010 Husband-wife Family Households w/Black/African American HHr (U.S. Census) P018B003
HWFAMAI10 2010 Husband-wife Family Households w/Amer Indian/Alaska Ntv HHr (U.S. Census) P018C003
HWFAMASN10 2010 Husband-wife Family Households w/Asian Householder (U.S. Census) P018D003
HWFAMPI10 2010 Husband-wife Family Households w/Pacific Islander HHr (U.S. Census) P018E003
HWFAMOTH10 2010 Husband-wife Family Households w/Other Race Householder (U.S. Census) P018F003
HWFAMMLT10 2010 Husband-wife Family Households w/Multiple Races Householder (U.S. Census) P018G003
HWFAMWNH10 2010 Husband-wife Family Households w/White Non-Hispanic HHr (U.S. Census) P018I003
HWFAMHSP10 2010 Husband-wife Family Households w/Hispanic Householder (U.S. Census) P018H003
OFAMWHT10 2010 Other Family Households w/White Householder (U.S. Census) P018A004
OFAMBLK10 2010 Other Family Households w/Black/African American HHr (U.S. Census) P018B004
OFAMAI10 2010 Other Family Households w/Amer Indian/Alaska Native HHr (U.S. Census) P018C004
OFAMASN10 2010 Other Family Households w/Asian Householder (U.S. Census) P018D004
OFAMPI10 2010 Other Family Households w/Pacific Islander Householder (U.S. Census) P018E004
OFAMOTH10 2010 Other Family Households w/Other Race Householder (U.S. Census) P018F004
OFAMMLT10 2010 Other Family Households w/Multiple Races Householder (U.S. Census) P018G004
OFAMWNH10 2010 Other Family Households w/White Non-Hispanic Householder (U.S. Census) P018I004
OFAMHSP10 2010 Other Family Households w/Hispanic Householder (U.S. Census) P018H004
NFAMWHT10 2010 Nonfamily Households w/White Householder (U.S. Census) P018A007
NFAMBLK10 2010 Nonfamily Households w/Black/African American Householder (U.S. Census) P018B007
NFAMAI10 2010 Nonfamily Households w/Amer Indian/Alaska Ntv Householder (U.S. Census) P018C007
NFAMASN10 2010 Nonfamily Households w/Asian Householder (U.S. Census) P018D007
NFAMPI10 2010 Nonfamily Households w/Pacific Islander Householder (U.S. Census) P018E007
NFAMOTH10 2010 Nonfamily Households w/Other Race Householder (U.S. Census) P018F007
NFAMMLT10 2010 Nonfamily Households w/Multiple Races Householder (U.S. Census) P018G007
NFAMWNH10 2010 Nonfamily Households w/White Non-Hispanic Householder (U.S. Census) P018I007
NFAMHSP10 2010 Nonfamily Households w/Hispanic Householder (U.S. Census) P018H007
HHWHTHSP10 2010 Households w/White Hispanic Householder (U.S. Census) P0150011
HHBLKHSP10 2010 Households w/Black/African American Hispanic Householder (U.S. Census) P0150012
HHAIHSP10 2010 Households w/Amer Indian/Alaska Native Hispanic Householder (U.S. Census) P0150013
HHASNHSP10 2010 Households w/Asian Hispanic Householder (U.S. Census) P0150014
HHPIHSP10 2010 Households w/Pacific Islander Hispanic Householder (U.S. Census) P0150015
HHOTHHSP10 2010 Households w/Other Race Hispanic Householder (U.S. Census) P0150016
HHMLTHSP10 2010 Households w/Multiple Races Hispanic Householder (U.S. Census) P0150017
HHNHHHR10 2010 Households w/Non-Hispanic Householder (U.S. Census) P0150002
HHWHTNH10 2010 Households w/White Non-Hispanic Householder (U.S. Census) P0150003
HHBLKNH10 2010 Households w/Black/African Amer Non-Hispanic Householder (U.S. Census) P0150004
HHAINH10 2010 Households w/Amer Indian/Alaska Native Non-Hisp Householder (U.S. Census) P0150005
HHASNNH10 2010 Households w/Asian Non-Hispanic Householder (U.S. Census) P0150006
HHPINH10 2010 Households w/Pacific Islander Non-Hispanic Householder (U.S. Census) P0150007
HHOTHNH10 2010 Households w/Other Race Non-Hispanic Householder (U.S. Census) P0150008
HHMLTNH10 2010 Households w/Multiple Races Non-Hispanic Householder (U.S. Census) P0150009
H0060002 + H0060003 + H0060004 + H0060005 + H0060006
HHRACBAS10 2010 Households by Race of HHr Base (U.S. Census) + H0060007 + H0060008
P018A003 + P018B003 + P018C003 + P018D003 + P018E003 +
HWRACBAS10 2010 Husband-wife Family Households by Race of HHr Base (U.S. Census) P018F003 + P018G003
P018A002 + P018B002 + P018C002 + P018D002 + P018E002 +
FMRACBAS10 2010 Family Households by Race of HHr Base (U.S. Census) P018F002 + P018G002
P018A004 + P018B004 + P018C004 + P018D004 + P018E004 +
OFRACBAS10 2010 Other Family HHs by Race of HHr Base (U.S. Census) P018F004 + P018G004
P018A007 + P018B007 + P018C007 + P018D007 + P018E007 +
NFRACBAS10 2010 Nonfamily Households by Race of HHr Base (U.S. Census) P018F007 + P018G007

2010 Households by Size (U.S. Census)


FAM2PERS10 2010 Family Households: 2-Person (U.S. Census) P0280003
FAM3PERS10 2010 Family Households: 3-Person (U.S. Census) P0280004
FAM4PERS10 2010 Family Households: 4-Person (U.S. Census) P0280005
FAM5PERS10 2010 Family Households: 5-Person (U.S. Census) P0280006
FAM6PERS10 2010 Family Households: 6-Person (U.S. Census) P0280007
FAM7PERS10 2010 Family Households: 7+ Person (U.S. Census) P0280008
NF1PERS10 2010 Nonfamily Households: 1-Person (U.S. Census) P0280010
NF2PERS10 2010 Nonfamily Households: 2-Person (U.S. Census) P0280011
NF3PERS10 2010 Nonfamily Households: 3-Person (U.S. Census) P0280012
NF4PERS10 2010 Nonfamily Households: 4-Person (U.S. Census) P0280013
NF5PERS10 2010 Nonfamily Households: 5-Person (U.S. Census) P0280014
NF6PERS10 2010 Nonfamily Households: 6-Person (U.S. Census) P0280015
NF7PERS10 2010 Nonfamily Households: 7+ Person (U.S. Census) P0280016

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P0280010 + P0280011 + P0280012 + P0280013 + P0280014 +
NFSZBASE10 2010 Nonfamily Households by Size Base (U.S. Census) P0280015 + P0280016

2010 Households by Age of Householder (U.S. Census)


FMHHR15C10 2010 Family Households w/Householder 15-24 (U.S. Census) P0220003
FMHHR25C10 2010 Family Households w/Householder 25-34 (U.S. Census) P0220004
FMHHR35C10 2010 Family Households w/Householder 35-44 (U.S. Census) P0220005
FMHHR45C10 2010 Family Households w/Householder 45-54 (U.S. Census) P0220006
FMHHR55C10 2010 Family Households w/Householder 55-64 (U.S. Census) P0220007 + P0220008
FMHHR65C10 2010 Family Households w/Householder 65-74 (U.S. Census) P0220009
FMHHR75C10 2010 Family Households w/Householder 75-84 (U.S. Census) P0220010
FMHHR85C10 2010 Family Households w/Householder 85+ (U.S. Census) P0220011
NFHHR15C10 2010 Nonfamily Households w/Householder 15-24 (U.S. Census) P0220013
NFHHR25C10 2010 Nonfamily Households w/Householder 25-34 (U.S. Census) P0220014
NFHHR35C10 2010 Nonfamily Households w/Householder 35-44 (U.S. Census) P0220015
NFHHR45C10 2010 Nonfamily Households w/Householder 45-54 (U.S. Census) P0220016
NFHHR55C10 2010 Nonfamily Households w/Householder 55-64 (U.S. Census) P0220017 + P0220018
NFHHR65C10 2010 Nonfamily Households w/Householder 65-74 (U.S. Census) P0220019
NFHHR75C10 2010 Nonfamily Households w/Householder 75-84 (U.S. Census) P0220020
NFHHR85C10 2010 Nonfamily Households w/Householder 85+ (U.S. Census) P0220021

P0220003 + P0220004 + P0220005 + P0220006 + P0220007 +


FMAGEBAS10 2010 Family Households by Age of HHr Base (U.S. Census) P0220008 + P0220009 + P0220010 + P0220011

P0220013 + P0220014 + P0220015 + P0220016 + P0220017 +


NFAGEBAS10 2010 Nonfamily Households by Age of HHr Base (U.S. Census) P0220018 + P0220019 + P0220020 + P0220021

2010 Households by Type and Children (U.S. Census)


HU18HWF10 2010 Husband-wife Family HHs w/Population Age <18 (U.S. Census) P0200004
HU18OFM10 2010 Other Family HHs w/Male HHr and Population Age <18 (U.S. Census) P0200009
HU18OFF10 2010 Other Family HHs w/Female HHr and Population Age <18 (U.S. Census) P0200013
HU18NFM10 2010 NonFamily Households w/Male HHr and Population Age <18 (U.S. Census) P0200018
HU18NFF10 2010 NonFamily Households w/Female HHr and Population Age <18 (U.S. Census) P0200022
HWFU18O10 2010 Husband-wife Families w/Own Children <18 (U.S. Census) P0380003
HWFU6O10 2010 Husband-wife Families w/Own Children Age <6 Only (U.S. Census) P0380004
HWF2AGEO10 2010 Husband-wife Families w/Own Children Age <6 & 6-17 (U.S. Census) P0380005
HWF617O10 2010 Husband-wife Families w/Own Children Age 6-17 Only (U.S. Census) P0380006
OFU18O10 2010 Other Family HHs w/Own Children <18 (U.S. Census) P0380010 + P0380016
OFU6O10 2010 Other Family HHs w/Own Children Age <6 Only (U.S. Census) P0380011 + P0380017
OF2AGEO10 2010 Other Family HHs w/Own Children Age <6 & 6-17 (U.S. Census) P0380012 + P0380018
OF617O10 2010 Other Family HHs w/Own Children Age 6-17 Only (U.S. Census) P0380013 + P0380019
OFMU18O10 2010 Other Family HHs w/Male HHr: Own Children <18 (U.S. Census) P0380010
OFMU6O10 2010 Other Family HHs w/Male HHr: Own Children Age <6 Only (U.S. Census) P0380011
OFM2AGEO10 2010 Other Family HHs w/Male HHr: Own Children Age <6 & 6-17 (U.S. Census) P0380012
OFM617O10 2010 Other Family HHs w/Male HHr: Own Children Age 6-17 Only (U.S. Census) P0380013
OFFU18O10 2010 Other Family HHs w/Female HHr: Own Children <18 (U.S. Census) P0380016
OFFU6O10 2010 Other Family HHs w/Female HHr: Own Children Age <6 Only (U.S. Census) P0380017
OFF2AGEO10 2010 Other Family HHs w/Female HHr: Own Children Age <6 & 6-17 (U.S. Census) P0380018
OFF617O10 2010 Other Family HHs w/Female HHr: Own Children Age 6-17 Only (U.S. Census) P0380019
FWHTU18O10 2010 Family HHs w/White HHr: Own Children <18 (U.S. Census) P038A003 + P038A010 + P038A016
FBLKU18O10 2010 Family HHs w/Black/African Amer HHr: Own Children <18 (U.S. Census) P038B003 + P038B010 + P038B016
FAIU18O10 2010 Family HHs w/Amer Indian/Alaska Native HHr: Own Children <18 (U.S. Census) P038C003 + P038C010 + P038C016
FASNU18O10 2010 Family HHs w/Asian HHr: Own Children <18 (U.S. Census) P038D003 + P038D010 + P038D016
FPIU18O10 2010 Family HHs w/Pacific Isl&er HHr: Own Children <18 (U.S. Census) P038E003 + P038E010 + P038E016
FOTHU18O10 2010 Family HHs w/Other Race HHr: Own Children <18 (U.S. Census) P038F003 + P038F010 + P038F016
FMLTU18O10 2010 Family HHs w/Multiple Races HHr: Own Children <18 (U.S. Census) P038G003 + P038G010 + P038G016
FWNHU18O10 2010 Family HHs w/White Non-Hispanic HHr: Own Children <18 (U.S. Census) P038I003 + P038I010 + P038I016
FHSPU18O10 2010 Family HHs w/Hispanic HHr: Own Children <18 (U.S. Census) P038H003 + P038H010 + P038H016
HWFU18R10 2010 Husband-wife Families w/Related Children <18 (U.S. Census) P0390003
HWFU6R10 2010 Husband-wife Families w/Related Children Age <6 Only (U.S. Census) P0390004
HWF2AGER10 2010 Husband-wife Families w/Related Children Age <6 & 6-17 (U.S. Census) P0390005
HWF617R10 2010 Husband-wife Families w/Related Children Age 6-17 Only (U.S. Census) P0390006
OFU18R10 2010 Other Family HHs w/Related Children <18 (U.S. Census) P0390010 + P0390016
OFU6R10 2010 Other Family HHs w/Related Children Age <6 Only (U.S. Census) P0390011 + P0390017
OF2AGER10 2010 Other Family HHs w/Related Children Age <6 & 6-17 (U.S. Census) P0390012 + P0390018
OF617R10 2010 Other Family HHs w/Related Children Age 6-17 Only (U.S. Census) P0390013 + P0390019
OFMU18R10 2010 Other Family HHs w/Male HHr: Related Children <18 (U.S. Census) P0390010
OFMU6R10 2010 Other Family HHs w/Male HHr: Related Children Age <6 Only (U.S. Census) P0390011
OFM2AGER10 2010 Other Family HHs w/Male HHr: Related Children Age <6 & 6-17 (U.S. Census) P0390012
OFM617R10 2010 Other Family HHs w/Male HHr: Related Children Age 6-17 Only (U.S. Census) P0390013
OFFU18R10 2010 Other Family HHs w/Female HHr: Related Children <18 (U.S. Census) P0390016
OFFU6R10 2010 Other Family HHs w/Female HHr: Related Children Age <6 Only (U.S. Census) P0390017
OFF2AGER10 2010 Other Family HHs w/Female HHr: Related Children Age <6 & 6-17 (U.S. Census) P0390018
OFF617R10 2010 Other Family HHs w/Female HHr: Related Children Age 6-17 Only (U.S. Census) P0390019
FWHTU18R10 2010 Family HHs w/White HHr: Related Children <18 (U.S. Census) P039A003 + P039A010 + P039A016
FBLKU18R10 2010 Family HHs w/Black/African Amer HHr: Related Children <18 (U.S. Census) P039B003 + P039B010 + P039B016
FAIU18R10 2010 Family HHs w/Amer Indian/Alaska Native HHr: Related Children <18 (U.S. Census) P039C003 + P039C010 + P039C016
FASNU18R10 2010 Family HHs w/Asian HHr: Related Children <18 (U.S. Census) P039D003 + P039D010 + P039D016
FPIU18R10 2010 Family HHs w/Pacific Islander HHr: Related Children <18 (U.S. Census) P039E003 + P039E010 + P039E016
FOTHU18R10 2010 Family HHs w/Other Race HHr: Related Children <18 (U.S. Census) P039F003 + P039F010 + P039F016
FMLTU18R10 2010 Family HHs w/Multiple Races HHr: Related Children <18 (U.S. Census) P039G003 + P039G010 + P039G016
FWNHU18R10 2010 Family HHs w/White Non-Hispanic HHr: Related Children <18 (U.S. Census) P039I003 + P039I010 + P039I016
FHSPU18R10 2010 Family HHs w/Hispanic HHr: Related Children <18 (U.S. Census) P039H003 + P039H010 + P039H016
HHNU18C10 2010 Households with No Population Age <18 (U.S. Census) P0200026
HNU18HWF10 2010 Husband-wife Family HHs w/No Population Age <18 (U.S. Census) P0200028
HNU18OFM10 2010 Other Family HHs w/Male HHr and No Population Age <18 (U.S. Census) P0200030
HNU18OFF10 2010 Other Family HHs w/Female HHr and No Population Age <18 (U.S. Census) P0200031
HNU18NFM10 2010 NonFamily Households w/Male HHr and No Population Age <18 (U.S. Census) P0200033
HNU18NFF10 2010 NonFamily Households w/Female HHr and No Population Age <18 (U.S. Census) P0200034
HWFNU18O10 2010 Husband-wife Families w/No Own Children <18 (U.S. Census) P0380007
OFNU18O10 2010 Other Family HHs w/No Own Children <18 (U.S. Census) P0380014 + P0380020
OFMNU18O10 2010 Other Family HHs w/Male HHr: No Own Children <18 (U.S. Census) P0380014
OFFNU18O10 2010 Other Family HHs w/Female HHr: No Own Children <18 (U.S. Census) P0380020
HWFNU18R10 2010 Husband-wife Families w/No Related Children <18 (U.S. Census) P0390007
OFNU18R10 2010 Other Family HHs w/No Related Children <18 (U.S. Census) P0390014 + P0390020
OFMNU18R10 2010 Other Family HHs w/Male HHr and No Related Children <18 (U.S. Census) P0390014

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OFFNU18R10 2010 Other Family HHs w/Female HHr and No Related Children <18 (U.S. Census) P0390020

2010 Housing (U.S. Census)


TOTHU10* 2010 Total Housing Units (U.S. Census)* H0010001
HUGRW0010* 2000-2010 Housing Units: Compound Annual Growth Rate (U.S. Census)* (((H0010001 / H001001) ^ (1 / 10)) -1) * 100
OWNER10 2010 Owner Occupied Housing Units (U.S. Census) H0150002
OOMORT10 2010 Owner Occ Housing Units w/Mortgage/loan (U.S. Census) H0040002
OONOMORT10 2010 Owner Occupied Housing Units Owned Free and Clear (U.S. Census) H0040003
RENTER10 2010 Renter Occupied Housing Units (U.S. Census) H0040004
POPOWN10 2010 Population in Owner Occupied Housing Units (U.S. Census) H0110002 + H0110003
POPRENT10 2010 Population in Renter Occupied Housing Units (U.S. Census) H0110004
POPOWNM10 2010 Population in Occupied Housing units Owned w/Mortgage/Loan (U.S. Census) H0110002
POPOWNNM10 2010 Population in Occupied Housing Units Owned Free and Clear (U.S. Census) H0110003
URHUBASE10 2010 Urban/Rural Housing Unit Base (U.S. Census) H0020003 + H0020004 + H0020005
URBARHU10 2010 Housing Units Inside Urbanized Areas (U.S. Census) H0020003
URBCLHU10 2010 Housing Units Inside Urban Clusters (U.S. Census) H0020004
RURALHU10 2010 Rural Housing Units (U.S. Census) H0020005
URBANHU10 2010 Urban Housing Units (U.S. Census) H0020003 + H0020004

2010 Housing by Race/Hispanic Origin (U.S. Census)


OOWHTHHR10 2010 Owner Occ Housing Units w/White Householder (U.S. Census) H0140003
OOBLKHHR10 2010 Owner Occ Housing Units w/Black/African American Householder (U.S. Census) H0140004
OOAIHHR10 2010 Owner Occ Housing Units w/Amer Indian/Alaska Native HHr (U.S. Census) H0140005
OOASNHHR10 2010 Owner Occ Housing Units w/Asian Householder (U.S. Census) H0140006
OOPIHHR10 2010 Owner Occ Housing Units w/Pacific Islander Householder (U.S. Census) H0140007
OOOTHHHR10 2010 Owner Occ Housing Units w/Other Race Householder (U.S. Census) H0140008
OOMLTHHR10 2010 Owner Occ Housing Units w/Multiple Races Householder (U.S. Census) H0140009
OOHSPHHR10 2010 Owner Occ Housing Units w/Hispanic Householder (U.S. Census) H0150004
ROWHTHHR10 2010 Renter Occ Housing Units w/White HHr (U.S. Census) H0140011
ROBLKHHR10 2010 Renter Occ Housing Units w/Black/African American Householder (U.S. Census) H0140012
ROAIHHR10 2010 Renter Occ Housing Units w/Amer Indian/Alaska Native HHr (U.S. Census) H0140013
ROASNHHR10 2010 Renter Occ Housing Units w/Asian Householder (U.S. Census) H0140014
ROPIHHR10 2010 Renter Occ Housing Units w/Pacific Islander HHr (U.S. Census) H0140015
ROOTHHHR10 2010 Renter Occ Housing Units w/Other Race HHr (U.S. Census) H0140016
ROMLTHHR10 2010 Renter Occ Housing Units w/Multiple Races HHr (U.S. Census) H0140017
ROHSPHHR10 2010 Renter Occ Housing Units w/Hispanic HHr (U.S. Census) H0150007
H0140003 + H0140004 + H0140005 + H0140006 + H0140007
OORACBAS10 2010 Owner Occupied Housing Units by Race of HHr Base (U.S. Census) + H0140008 + H0140009
H0140011 + H0140012 + H0140013 + H0140014 + H0140015
RORACBAS10 2010 Renter Occupied Housing Units by Race of HHr Base (U.S. Census) + H0140016 + H0140017

2010 Housing by Size (U.S. Census)


OWN1PERS10 2010 Owner Occupied Housing Units w/1 Person (U.S. Census) H0160003
OWN2PERS10 2010 Owner Occupied Housing Units w/2 People (U.S. Census) H0160004
OWN3PERS10 2010 Owner Occupied Housing Units w/3 People (U.S. Census) H0160005
OWN4PERS10 2010 Owner Occupied Housing Units w/4 People (U.S. Census) H0160006
OWN5PERS10 2010 Owner Occupied Housing Units w/5 People (U.S. Census) H0160007
OWN6PERS10 2010 Owner Occupied Housing Units w/6 People (U.S. Census) H0160008
OWN7PERS10 2010 Owner Occupied Housing Units w/7+ People (U.S. Census) H0160009
H0160003 + H0160004 + H0160005 + H0160006 + H0160007
OOSZBASE10 2010 Owner Occupied Housing Units by Size Base (U.S. Census) + H0160008 + H0160009
RNT1PERS10 2010 Renter Occupied Housing Units w/1 Person (U.S. Census) H0160011
RNT2PERS10 2010 Renter Occupied Housing Units w/2 People (U.S. Census) H0160012
RNT3PERS10 2010 Renter Occupied Housing Units w/3 People (U.S. Census) H0160013
RNT4PERS10 2010 Renter Occupied Housing Units w/4 People (U.S. Census) H0160014
RNT5PERS10 2010 Renter Occupied Housing Units w/5 People (U.S. Census) H0160015
RNT6PERS10 2010 Renter Occupied Housing Units w/6 People (U.S. Census) H0160016
RNT7PERS10 2010 Renter Occupied Housing Units w/7+ People (U.S. Census) H0160017
H0160011 + H0160012 + H0160013 + H0160014 + H0160015
ROSZBASE10 2010 Renter Occupied Housing Units by Size Base (U.S. Census) + H0160016 + H0160017

2010 Housing by Age of Householder (U.S. Census)


OOHHR15C10 2010 Owner Occupied Housing Units w/HHr Age 15-24 (U.S. Census) H0170003
OOHHR25C10 2010 Owner Occupied Housing Units w/HHr Age 25-34 (U.S. Census) H0170004
OOHHR35C10 2010 Owner Occupied Housing Units w/HHr Age 35-44 (U.S. Census) H0170005
OOHHR45C10 2010 Owner Occupied Housing Units w/HHr Age 45-54 (U.S. Census) H0170006
OOHHR55C10 2010 Owner Occupied Housing Units w/HHr Age 55-64 (U.S. Census) H0170007 + H0170008
OOHHR65C10 2010 Owner Occupied Housing Units w/HHr Age 65-74 (U.S. Census) H0170009
OOHHR75C10 2010 Owner Occupied Housing Units w/HHr Age 75-84 (U.S. Census) H0170010
OOHHR85C10 2010 Owner Occupied Housing Units w/HHr Age 85+ (U.S. Census) H0170011
ROHHR15C10 2010 Renter Occupied Housing Units w/HHr Age 15-24 (U.S. Census) H0170013
ROHHR25C10 2010 Renter Occupied Housing Units w/HHr Age 25-34 (U.S. Census) H0170014
ROHHR35C10 2010 Renter Occupied Housing Units w/HHr Age 35-44 (U.S. Census) H0170015
ROHHR45C10 2010 Renter Occupied Housing Units w/HHr Age 45-54 (U.S. Census) H0170016
ROHHR55C10 2010 Renter Occupied Housing Units w/HHr Age 55-64 (U.S. Census) H0170017 + H0170018
ROHHR65C10 2010 Renter Occupied Housing Units w/HHr Age 65-74 (U.S. Census) H0170019
ROHHR75C10 2010 Renter Occupied Housing Units w/HHr Age 75-84 (U.S. Census) H0170020
ROHHR85C10 2010 Renter Occupied Housing Units w/HHr Age 85+ (U.S. Census) H0170021

2010 Vacant Housing Units (U.S. Census)


VACANT10* 2010 Vacant Housing Units (U.S. Census)* H0050001
VACGRW0010* 2000-2010 Vacant Housing Units: Compound Annual Growth Rate (U.S. Census)* (((H0050001 / H005001) ^ (1 / 10)) -1) * 100
VACRENT10 2010 Vacant Housing Units: For Rent (U.S. Census) H0050002
VACRNTED10 2010 Vacant Housing Units: Rented - Not Occupied (U.S. Census) H0050003
VACSALE10 2010 Vacant Housing Units: For Sale Only (U.S. Census) H0050004
VACSOLD10 2010 Vacant Housing Units: Sold - Not Occupied (U.S. Census) H0050005
VACSEAS10 2010 Vacant Housing Units: Seasonal/Recreational/Occasional Use (U.S. Census) H0050006
VACMIGR10 2010 Vacant Housing Units: For Migrant Workers (U.S. Census) H0050007
VACOTHER10 2010 Vacant Housing Units: Other Vacant (U.S. Census) H0050008
H0050002 + H0050003 + H0050004 + H0050005 + H0050006
VACBASE10 2010 Vacant Housing Units by Vacancy Status Base (U.S. Census) + H0050007 + H0050008

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's 2000 Census Data Variable List

Data Vintage: Esri/U.S. 2000 Census Bureau


Esri has recalibrated some key data variables such as population, households, and housing units into updated geography. An * means the data is available for Puerto Rico.
This enables you to make direct comparisons of 2000 Census, 2010 Census, and 2020 Census data.
The Census Field ID column includes original Census field names and any Esri-derived mathematical expressions, where applicable.

Data Table & Item Code Data Item Description Census Field ID
2000 Data in 2020 Geography (U.S. Census)
TOTPOP00* 2000 Total Population (U.S. Census)* P001001
HHPOP00 2000 Household Population (U.S. Census)* P016001
FAMPOP00 2000 Family Population (U.S. Census) P027003
GQPOP00 2000 Group Quarters Population (U.S. Census)* P037001
TOTHH00 2000 Total Households (U.S. Census)* H003002
FAMHH00 2000 Total Family Households (U.S. Census) P017006
AVGHHSZ00 2000 Average Household Size (U.S. Census)* P016001 / H003002
TOTHU00 2000 Total Housing Units (U.S. Census)* H001001
OWNER00 2000 Owner Occupied Housing Units (U.S. Census) H004002
RENTER00 2000 Renter Occupied Housing Units (U.S. Census) H004003
VACANT00 2000 Vacant Housing Units (U.S. Census)* H005001

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
Alcohol Beverages (Consumer Spending)
X2001_X 2022 Alcoholic Beverages X2001_A, X2001_I
X2002_X 2022 Alcoholic Beverages at Home X2002_A, X2002_I
X2003_X 2022 Beer & Ale At Home X2003_A, X2003_I
X2004_X 2022 Whiskey At Home X2004_A, X2004_I
X2005_X 2022 Wine At Home X2005_A, X2005_I
X2006_X 2022 Other Alcohol At Home X2006_A, X2006_I
X2007_X 2022 Alcoholic Beverages Away from Home X2007_A, X2007_I
X2008_X 2022 Beer & Ale Away from Home X2008_A, X2008_I
X2009_X 2022 Beer & Ale at Full Service Restaurant X2009_A, X2009_I
X2010_X 2022 Beer & Ale at Fast Food/Take-Out/Delivery/Vending X2010_A, X2010_I
X2011_X 2022 Wine Away from Home X2011_A, X2011_I
X2012_X 2022 Wine at Full Service Restaurant X2012_A, X2012_I
X2013_X 2022 Wine at Fast Food/Take-Out/Delivery/Vending X2013_A, X2013_I
X2014_X 2022 Other Alcohol Away from Home X2014_A, X2014_I
X2015_X 2022 Other Alcohol at Full Service Restaurant X2015_A, X2015_I
X2016_X 2022 Other Alcohol at Fast Food/Take-Out/Delivery/Vending X2016_A, X2016_I

Apparel (Consumer Spending)


X5001_X 2022 Apparel & Services X5001_A, X5001_I
X5002_X 2022 Men`s Apparel X5002_A, X5002_I
X5003_X 2022 Men`s Suits X5003_A, X5003_I
X5004_X 2022 Men`s Sport Coats X5004_A, X5004_I
X5005_X 2022 Men`s Coats & Jackets X5005_A, X5005_I
X5006_X 2022 Men`s Underwear X5006_A, X5006_I
X5007_X 2022 Men`s Hosiery X5007_A, X5007_I
X5008_X 2022 Men`s Accessories X5008_A, X5008_I
X5080_X 2022 Men`s Shirts/Sweaters/Vests X5080_A, X5080_I
X5083_X 2022 Men's Swimwear X5083_A, X5083_I
X5012_X 2022 Men`s Pants & Shorts X5012_A, X5012_I
X5013_X 2022 Men`s Sleepwear X5013_A, X5013_I
X5014_X 2022 Men`s Uniforms X5014_A, X5014_I
X5015_X 2022 Men`s Costumes X5015_A, X5015_I
X5016_X 2022 Women`s Apparel X5016_A, X5016_I
X5017_X 2022 Women`s Dresses X5017_A, X5017_I
X5018_X 2022 Women`s Coats & Jackets X5018_A, X5018_I
X5019_X 2022 Women`s Sport Coats & Tailored Jackets X5019_A, X5019_I
X5081_X 2022 Women`s Shirts/Tops/Blouses/Sweaters/Vests X5081_A, X5081_I
X5022_X 2022 Women`s Skirts X5022_A, X5022_I
X5023_X 2022 Women`s Pants & Shorts X5023_A, X5023_I
X5085_X 2022 Women's Swimwear X5085_A, X5085_I
X5025_X 2022 Women`s Sleepwear X5025_A, X5025_I
X5026_X 2022 Women`s Undergarments X5026_A, X5026_I
X5027_X 2022 Women`s Hosiery X5027_A, X5027_I
X5028_X 2022 Women`s Suits X5028_A, X5028_I
X5029_X 2022 Women`s Accessories X5029_A, X5029_I
X5030_X 2022 Women`s Uniforms X5030_A, X5030_I
X5031_X 2022 Women`s Costumes X5031_A, X5031_I
X5032_X 2022 Children`s Apparel X5032_A, X5032_I
X5033_X 2022 Boys` Apparel X5033_A, X5033_I
X5034_X 2022 Boys` Coats & Jackets X5034_A, X5034_I
X5082_X 2022 Boys` Shirts/Sweaters X5082_A, X5082_I
X5037_X 2022 Boys` Underwear X5037_A, X5037_I
X5038_X 2022 Boys` Hosiery X5038_A, X5038_I
X5039_X 2022 Boys` Accessories X5039_A, X5039_I
X5040_X 2022 Boys` Suits/Sport Coats/Vests X5040_A, X5040_I
X5041_X 2022 Boys` Pants & Shorts X5041_A, X5041_I
X5042_X 2022 Boys` Uniforms X5042_A, X5042_I
X5084_X 2022 Boys' Swimwear X5084_A, X5084_I
X5044_X 2022 Boys` Sleepwear X5044_A, X5044_I
X5045_X 2022 Boys` Costumes X5045_A, X5045_I
X5046_X 2022 Girls` Apparel X5046_A, X5046_I
X5047_X 2022 Girls` Coats & Jackets X5047_A, X5047_I
X5048_X 2022 Girls` Dresses & Suits X5048_A, X5048_I
X5049_X 2022 Girls` Shirts/Blouses/Sweaters/Vests X5049_A, X5049_I
X5050_X 2022 Girls` Skirts/Pants/Shorts X5050_A, X5050_I
X5086_X 2022 Girls' Swimwear X5086_A, X5086_I
X5052_X 2022 Girls` Underwear & Sleepwear X5052_A, X5052_I
X5053_X 2022 Girls` Hosiery X5053_A, X5053_I
X5054_X 2022 Girls` Accessories X5054_A, X5054_I
X5055_X 2022 Girls` Uniforms X5055_A, X5055_I
X5056_X 2022 Girls` Costumes X5056_A, X5056_I
X5057_X 2022 Infant Apparel (Under 2 Years) X5057_A, X5057_I
X5058_X 2022 Infant Coats/Jackets/Snowsuits X5058_A, X5058_I
X5059_X 2022 Infant Dresses/Sweaters X5059_A, X5059_I
X5060_X 2022 Infant Undergarments including Diapers X5060_A, X5060_I
X5061_X 2022 Infant Sleepwear X5061_A, X5061_I
X5062_X 2022 Infant Accessories & Footwear X5062_A, X5062_I
X5063_X 2022 Footwear X5063_A, X5063_I
X5064_X 2022 Men`s Footwear X5064_A, X5064_I
X5065_X 2022 Boys` Footwear X5065_A, X5065_I
X5066_X 2022 Women`s Footwear X5066_A, X5066_I
X5067_X 2022 Girls` Footwear X5067_A, X5067_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X5068_X 2022 Apparel Products & Services X5068_A, X5068_I
X5071_X 2022 Shoe Repair & Other Shoe Services X5071_A, X5071_I
X5072_X 2022 Coin-operated Apparel Laundry/Dry Cleaning X5072_A, X5072_I
X5073_X 2022 Not Coin-operated Apparel Laundry/Dry Cleaning X5073_A, X5073_I
X5074_X 2022 Alteration/Repair/Tailoring of Apparel X5074_A, X5074_I
X5075_X 2022 Clothing Rental & Storage X5075_A, X5075_I
X5076_X 2022 Watch & Jewelry Repair X5076_A, X5076_I
X5077_X 2022 Watches & Jewelry X5077_A, X5077_I
X5078_X 2022 Watches X5078_A, X5078_I
X5079_X 2022 Jewelry X5079_A, X5079_I

Dining Out (Consumer Spending)


X1131_X 2022 Meals at Restaurants/Other X1131_A, X1131_I
X1132_X 2022 Lunch Away from Home X1132_A, X1132_I
X1133_X 2022 Lunch at Fast Food/Take-Out/Delivery X1133_A, X1133_I
X1134_X 2022 Lunch at Full Service Restaurants X1134_A, X1134_I
X1135_X 2022 Lunch at Employer/School Cafe X1135_A, X1135_I
X1136_X 2022 Lunch at Vending/Mobile Vendors X1136_A, X1136_I
X1137_X 2022 Dinner Away from Home X1137_A, X1137_I
X1138_X 2022 Dinner at Fast Food/Take-Out/Delivery X1138_A, X1138_I
X1139_X 2022 Dinner at Full Service Restaurants X1139_A, X1139_I
X1140_X 2022 Dinner at Employer/School Cafe X1140_A, X1140_I
X1141_X 2022 Dinner at Vending/Mobile Vendors X1141_A, X1141_I
X1142_X 2022 Snacks & Beverages Away from Home X1142_A, X1142_I
X1143_X 2022 Snacks at Fast Food/Take-Out/Delivery X1143_A, X1143_I
X1144_X 2022 Snacks/Beverages at Full Service Restaurants X1144_A, X1144_I
X1145_X 2022 Snacks/Beverages at Employer/School Cafe X1145_A, X1145_I
X1146_X 2022 Snacks/Beverages at Vending/Mobile Vendors X1146_A, X1146_I
X1147_X 2022 Breakfast and Brunch Away from Home X1147_A, X1147_I
X1148_X 2022 Breakfast/Brunch at Fast Food/Take-Out/Deliv X1148_A, X1148_I
X1149_X 2022 Breakfast/Brunch at Full Service Restaurants X1149_A, X1149_I
X1150_X 2022 Breakfast/Brunch at Employer/School Cafe X1150_A, X1150_I
X1151_X 2022 Breakfast/Brunch at Vending/Mobile Vendors X1151_A, X1151_I
X1152_X 2022 School Lunches X1152_A, X1152_I
X1154_X 2022 Food and Board at School X1154_A, X1154_I
X1155_X 2022 Catered Affairs X1155_A, X1155_I

Education (Consumer Spending)


X11001_X 2022 Education X11001_A, X11001_I
X11002_X 2022 College Tuition X11002_A, X11002_I
X11003_X 2022 Elementary & High School Tuition X11003_A, X11003_I
X11004_X 2022 Vocational & Technical School Tuition X11004_A, X11004_I
X11005_X 2022 Tuition for Other Schools X11005_A, X11005_I
X11013_X 2022 Finance/Late/Interest Charges for Student Loans X11013_A, X11013_I
X11006_X 2022 Other School Expenses incl Book Rental/Equipment X11006_A, X11006_I
X11007_X 2022 College Books & Supplies X11007_A, X11007_I
X11008_X 2022 Elementary & High School Books & Supplies X11008_A, X11008_I
X11009_X 2022 Vocational & Technical School Books & Supplies X11009_A, X11009_I
X11010_X 2022 Preschool & Other School Books & Supplies X11010_A, X11010_I
X11011_X 2022 Other School Supplies X11011_A, X11011_I
X11012_X 2022 Test Preparation & Tutoring Services X11012_A, X11012_I

Entertainment/Recreation/Pets (Consumer Spending)


X9001_X 2022 Entertainment/Recreation X9001_A, X9001_I
X9002_X 2022 Live Entertainment for Catered Affairs X9002_A, X9002_I
X9003_X 2022 Rental of Party Supplies for Catered Affairs X9003_A, X9003_I
X9004_X 2022 Entertainment/Recreation Fees & Admissions X9004_A, X9004_I
X9005_X 2022 Membership Fees for Social/Recreation/Health Clubs X9005_A, X9005_I
X9006_X 2022 Fees for Participant Sports excluding Trips X9006_A, X9006_I
X9073_X 2022 Tickets to Theatre/Operas/Concerts X9073_A, X9073_I
X9078_X 2022 Tickets to Movies X9078_A, X9078_I
X9079_X 2022 Tickets to Parks or Museums X9079_A, X9079_I
X9008_X 2022 Admission to Sports Events Excluding Trips X9008_A, X9008_I
X9009_X 2022 Fees for Recreational Lessons X9009_A, X9009_I
X9010_X 2022 Dating Services X9010_A, X9010_I
X9011_X 2022 TV/Video/Audio X9011_A, X9011_I
X9012_X 2022 Cable & Satellite Television Services X9012_A, X9012_I
X9013_X 2022 Televisions & Video X9013_A, X9013_I
X9014_X 2022 Televisions X9014_A, X9014_I
X9015_X 2022 Satellite Dishes X9015_A, X9015_I
X9016_X 2022 VCRs/Video Cameras & DVD Players X9016_A, X9016_I
X9017_X 2022 Miscellaneous Video Equipment X9017_A, X9017_I
X9018_X 2022 Video Cassettes & DVDs X9018_A, X9018_I
X9019_X 2022 Video Game Hardware/Accessories X9019_A, X9019_I
X9020_X 2022 Video Game Software X9020_A, X9020_I
X9080_X 2022 Rental/Streaming/Downloaded Video X9080_A, X9080_I
X9023_X 2022 Installation of Televisions X9023_A, X9023_I
X9024_X 2022 Audio X9024_A, X9024_I
X9025_X 2022 Satellite Radio Service X9025_A, X9025_I
X9075_X 2022 Radios/Stereos/Sound Equipment/Accessories X9075_A, X9075_I
X9027_X 2022 Digital Audio Players X9027_A, X9027_I
X9028_X 2022 Records/CDs/Audio Tapes X9028_A, X9028_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X9029_X 2022 Streaming/Downloaded Audio X9029_A, X9029_I
X9031_X 2022 Musical Instruments & Accessories X9031_A, X9031_I
X9032_X 2022 Rental/Repair of Musical Instruments X9032_A, X9032_I
X9033_X 2022 Rental of TV/VCR/Radio/Sound Equipment X9033_A, X9033_I
X9034_X 2022 Repair of TV/Radio/Sound Equipment X9034_A, X9034_I
X9035_X 2022 Pets X9035_A, X9035_I
X9036_X 2022 Pet Food X9036_A, X9036_I
X9037_X 2022 Pets/Pet Supplies/Medicine for Pets X9037_A, X9037_I
X9038_X 2022 Pet Services X9038_A, X9038_I
X9039_X 2022 Vet Services X9039_A, X9039_I
X9040_X 2022 Toys/Games/Crafts/Hobbies X9040_A, X9040_I
X9042_X 2022 Toys/Games/Arts/Crafts/Tricycles X9042_A, X9042_I
X9043_X 2022 Playground Equipment X9043_A, X9043_I
X9044_X 2022 Play Arcade Pinball/Video Games X9044_A, X9044_I
X9045_X 2022 Online Gaming Services X9045_A, X9045_I
X9076_X 2022 Stamp & Coin Collecting X9076_A, X9076_I
X9046_X 2022 Recreational Vehicles & Fees X9046_A, X9046_I
X9047_X 2022 Docking & Landing Fees for Boats and Planes X9047_A, X9047_I
X9077_X 2022 Payments on Boats/Trailers/Campers/RVs X9077_A, X9077_I
X9049_X 2022 Rental of Boats/Trailers/Campers/RVs X9049_A, X9049_I
X9050_X 2022 Camp Fees X9050_A, X9050_I
X9051_X 2022 Sports/Rec/Exercise Equipment X9051_A, X9051_I
X9052_X 2022 Exercise Equipment & Gear/Game Tables X9052_A, X9052_I
X9053_X 2022 Bicycles X9053_A, X9053_I
X9081_X 2022 Bike sharing/E-scooters X9081_A, X9081_I
X9054_X 2022 Camping Equipment X9054_A, X9054_I
X9055_X 2022 Hunting & Fishing Equipment X9055_A, X9055_I
X9056_X 2022 Winter Sports Equipment X9056_A, X9056_I
X9057_X 2022 Water Sports Equipment X9057_A, X9057_I
X9058_X 2022 Other Sports Equipment X9058_A, X9058_I
X9059_X 2022 Rental/Repair of Sports/Recreation/Exercise Equip X9059_A, X9059_I
X9060_X 2022 Photo Equipment/Supplies X9060_A, X9060_I
X9061_X 2022 Film X9061_A, X9061_I
X9062_X 2022 Photo Processing X9062_A, X9062_I
X9063_X 2022 Photographic Equipment X9063_A, X9063_I
X9064_X 2022 Photographer Fees/Supplies/Equip Rental/Repair X9064_A, X9064_I
X9065_X 2022 Reading X9065_A, X9065_I
X9066_X 2022 Magazine/Newspaper Subscriptions X9066_A, X9066_I
X9067_X 2022 Magazine/Newspaper Single Copies X9067_A, X9067_I
X9068_X 2022 Books X9068_A, X9068_I
X9069_X 2022 Books Purchased through Book Clubs X9069_A, X9069_I
X9070_X 2022 Books Not Purchased through Book Clubs X9070_A, X9070_I
X9072_X 2022 Digital Book Readers X9072_A, X9072_I

Financial (Consumer Spending)


X14058_X 2022 Value of Stocks/Bonds/Mutual Funds X14058_A, X14058_I
X14059_X 2022 Yr Ago-Value of Stocks/Bonds/Mutual Funds X14059_A, X14059_I
X14060_X 2022 Value of Checking/Savings/Money Mkt/CDs X14060_A, X14060_I
X14061_X 2022 Yr Ago-Value of Checking/Savings/Money Mkt/CDs X14061_A, X14061_I
X14062_X 2022 Value of Other Financial Assets X14062_A, X14062_I
X14063_X 2022 Yr Ago-Value of Other Financial Assets X14063_A, X14063_I
X14064_X 2022 Value of Retirement Plans X14064_A, X14064_I
X14065_X 2022 Yr Ago-Value of Retirement Plans X14065_A, X14065_I
X14066_X 2022 Surrender Value of Whole Life Policies X14066_A, X14066_I
X14067_X 2022 Yr Ago-Surrender Value of Whole Life Policies X14067_A, X14067_I
X14068_X 2022 Value of Credit Card Debt X14068_A, X14068_I
X14069_X 2022 Yr Ago-Value of Credit Card Debt X14069_A, X14069_I
X14071_X 2022 Value Owed on Student Loans X14071_A, X14071_I
X14072_X 2022 Yr Ago-Value Owed on Student Loans X14072_A, X14072_I
X14074_X 2022 Value Owed on Non-student Loans X14074_A, X14074_I
X14075_X 2022 Yr Ago-Value Owed on Non-student Loans X14075_A, X14075_I
X14077_X 2022 Interest/Dividends X14077_A, X14077_I
X14078_X 2022 Royalty/Estate/Trust Income X14078_A, X14078_I
X14021_X 2022 Original Mortgage Amount (Owned Home) X14021_A, X14021_I
X14016_X 2022 Original Home Equity Loan Amount (Owned Home) X14016_A, X14016_I
X14022_X 2022 Purchase Price of Property (Owned Home) X14022_A, X14022_I
X14079_X 2022 Purchase Price of Property (Owned Vacation Home) X14079_A, X14079_I
X14024_X 2022 Purchase Price of Property (Other Property) X14024_A, X14024_I
X14027_X 2022 Vehicle Loan Amount excluding Interest X14027_A, X14027_I
X14028_X 2022 New Cars/Trucks/Vans Financed X14028_A, X14028_I
X14029_X 2022 Down Payments on New Cars/Trucks/Vans X14029_A, X14029_I
X14030_X 2022 Finance Charges on New Cars/Trucks/Vans X14030_A, X14030_I
X14031_X 2022 Loan Principal Paid on New Cars/Trucks/Vans X14031_A, X14031_I
X14032_X 2022 Used Cars/Trucks/Vans Financed X14032_A, X14032_I
X14033_X 2022 Down Payments on Used Cars/Trucks/Vans X14033_A, X14033_I
X14034_X 2022 Finance Charges on Used Cars/Trucks/Vans X14034_A, X14034_I
X14035_X 2022 Loan Principal Paid on Used Cars/Trucks/Vans X14035_A, X14035_I
X14036_X 2022 Campers Financed X14036_A, X14036_I
X14038_X 2022 Finance Charges on No Motor Campers X14038_A, X14038_I
X14039_X 2022 Finance Charges on Motor Homes X14039_A, X14039_I
X14041_X 2022 Loan Principal Paid on No Motor Campers X14041_A, X14041_I
X14042_X 2022 Loan Principal Paid on Motor Homes X14042_A, X14042_I
X14043_X 2022 Boats/Trailers Financed X14043_A, X14043_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X14044_X 2022 Finance Charges on Boats/Non-Camper Trailers X14044_A, X14044_I
X14045_X 2022 Loan Principal Paid on Boats/Non-Camper Trailers X14045_A, X14045_I
X14080_X 2022 Motorcycles/Motor Scooters/Mopeds Financed X14080_A, X14080_I
X14048_X 2022 Finance Charges on Motorcycles/Motor Scooters/Mopeds X14048_A, X14048_I
X14051_X 2022 Loan Principal Paid on Motorcycles/Motor Scooters/Mopeds X14051_A, X14051_I
X14081_X 2022 Other Vehicles Financed X14081_A, X14081_I
X14049_X 2022 Loan Interest Paid on Other Vehicles X14049_A, X14049_I
X14052_X 2022 Loan Principal Paid on Other Vehicles X14052_A, X14052_I
X14054_X 2022 New Cars/Trucks/Vans (net outlay) Not Financed X14054_A, X14054_I
X14055_X 2022 Used Cars/Trucks/Vans (net outlay) Not Financed X14055_A, X14055_I
X14082_X 2022 Motorcycles/Motor Scooters/Mopeds (net outlay) Not Financed X14082_A, X14082_I
X14057_X 2022 Campers/Boats/Trailers (net outlay) Not Financed X14057_A, X14057_I
X14083_X 2022 Other Vehicles Not Financed X14083_A, X14083_I

Food at Home - Bakery Products (Consumer Spending)


X1004_X 2022 Bakery & Cereal Products X1004_A, X1004_I
X1005_X 2022 Flour X1005_A, X1005_I
X1006_X 2022 Prepared Flour Mixes X1006_A, X1006_I
X1007_X 2022 Ready-to-eat & Cooked Cereal X1007_A, X1007_I
X1008_X 2022 Rice X1008_A, X1008_I
X1009_X 2022 Pasta/Cornmeal/Other Cereal Products X1009_A, X1009_I
X1010_X 2022 Bread X1010_A, X1010_I
X1011_X 2022 White Bread X1011_A, X1011_I
X1012_X 2022 Bread excluding White X1012_A, X1012_I
X1013_X 2022 Crackers & Cookies X1013_A, X1013_I
X1014_X 2022 Cookies X1014_A, X1014_I
X1015_X 2022 Crackers X1015_A, X1015_I
X1016_X 2022 Frozen & Refrigerated Bakery Goods X1016_A, X1016_I
X1017_X 2022 Other Bakery Products X1017_A, X1017_I
X1018_X 2022 Fresh Biscuits and Rolls X1018_A, X1018_I
X1019_X 2022 Fresh Cakes & Cupcakes X1019_A, X1019_I
X1020_X 2022 Bread & Cracker Products X1020_A, X1020_I
X1021_X 2022 Fresh Sweet Rolls/Coffee Cakes/Donuts X1021_A, X1021_I
X1022_X 2022 Fresh Pies/Tarts/Turnovers X1022_A, X1022_I

Food at Home - Dairy/Fruit/Vegetables (Consumer Spending)


X1053_X 2022 Dairy Products X1053_A, X1053_I
X1054_X 2022 Fresh Milk (All Types) X1054_A, X1054_I
X1055_X 2022 Cream X1055_A, X1055_I
X1056_X 2022 Butter X1056_A, X1056_I
X1057_X 2022 Cheese X1057_A, X1057_I
X1058_X 2022 Ice Cream & Related Products X1058_A, X1058_I
X1059_X 2022 Other Dairy Products X1059_A, X1059_I
X1060_X 2022 Fruit & Vegetables X1060_A, X1060_I
X1061_X 2022 Fresh Fruit X1061_A, X1061_I
X1062_X 2022 Apples X1062_A, X1062_I
X1063_X 2022 Bananas X1063_A, X1063_I
X1064_X 2022 Oranges X1064_A, X1064_I
X1065_X 2022 Citrus Fruit Excluding Oranges X1065_A, X1065_I
X1066_X 2022 Other Fresh Fruit X1066_A, X1066_I
X1067_X 2022 Fresh Vegetables X1067_A, X1067_I
X1068_X 2022 Potatoes X1068_A, X1068_I
X1069_X 2022 Lettuce X1069_A, X1069_I
X1070_X 2022 Tomatoes X1070_A, X1070_I
X1071_X 2022 Other Fresh Vegetables X1071_A, X1071_I
X1072_X 2022 Processed Fruit X1072_A, X1072_I
X1073_X 2022 Frozen Fruit & Juice X1073_A, X1073_I
X1074_X 2022 Frozen Orange Juice X1074_A, X1074_I
X1075_X 2022 Frozen Fruit X1075_A, X1075_I
X1076_X 2022 Frozen Fruit Juice X1076_A, X1076_I
X1077_X 2022 Canned Fruit X1077_A, X1077_I
X1078_X 2022 Dried Fruit X1078_A, X1078_I
X1079_X 2022 Fresh Fruit Juice X1079_A, X1079_I
X1080_X 2022 Canned/Bottled Fruit Juice X1080_A, X1080_I
X1081_X 2022 Processed Vegetables X1081_A, X1081_I
X1082_X 2022 Frozen Vegetables X1082_A, X1082_I
X1083_X 2022 Vegetables Canned/Dried & Juice X1083_A, X1083_I
X1084_X 2022 Canned Beans X1084_A, X1084_I
X1085_X 2022 Canned Corn X1085_A, X1085_I
X1086_X 2022 Miscellaneous Canned Vegetables X1086_A, X1086_I
X1087_X 2022 Dried Beans & Peas X1087_A, X1087_I
X1088_X 2022 Miscellaneous Dried Vegetables X1088_A, X1088_I
X1089_X 2022 Vegetable Juice X1089_A, X1089_I

Food at Home - Meat/Poultry/Fish/Eggs (Consumer Spending)


X1023_X 2022 Meat/Poultry/Fish/Eggs X1023_A, X1023_I
X1024_X 2022 Beef X1024_A, X1024_I
X1025_X 2022 Ground Beef X1025_A, X1025_I
X1026_X 2022 Chuck Roast X1026_A, X1026_I
X1027_X 2022 Round Roast X1027_A, X1027_I
X1028_X 2022 Other Roast X1028_A, X1028_I
X1029_X 2022 Round Steak X1029_A, X1029_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X1030_X 2022 Sirloin Steak X1030_A, X1030_I
X1031_X 2022 Other Steak X1031_A, X1031_I
X1032_X 2022 Other Beef X1032_A, X1032_I
X1033_X 2022 Pork X1033_A, X1033_I
X1034_X 2022 Bacon X1034_A, X1034_I
X1035_X 2022 Pork Chops X1035_A, X1035_I
X1036_X 2022 Ham X1036_A, X1036_I
X1037_X 2022 Sausage X1037_A, X1037_I
X1038_X 2022 Other Pork X1038_A, X1038_I
X1039_X 2022 Other Meat X1039_A, X1039_I
X1040_X 2022 Frankfurters X1040_A, X1040_I
X1041_X 2022 Bologna/Liverwurst/Salami X1041_A, X1041_I
X1042_X 2022 Other Lunchmeat X1042_A, X1042_I
X1043_X 2022 Lamb & Other Meat X1043_A, X1043_I
X1044_X 2022 Poultry X1044_A, X1044_I
X1045_X 2022 Whole Chickens X1045_A, X1045_I
X1046_X 2022 Chicken Parts X1046_A, X1046_I
X1047_X 2022 Other Poultry X1047_A, X1047_I
X1048_X 2022 Seafood X1048_A, X1048_I
X1049_X 2022 Canned Fish & Shellfish X1049_A, X1049_I
X1050_X 2022 Fresh Fish & Shellfish X1050_A, X1050_I
X1051_X 2022 Frozen Fish & Shellfish X1051_A, X1051_I
X1052_X 2022 Eggs X1052_A, X1052_I

Food at Home - Nonalcoholic Beverages (Consumer Spending)


X1119_X 2022 Nonalcoholic Beverages X1119_A, X1119_I
X1120_X 2022 Cola Drinks X1120_A, X1120_I
X1121_X 2022 Other Carbonated Drinks X1121_A, X1121_I
X1122_X 2022 Coffee X1122_A, X1122_I
X1123_X 2022 Roasted Coffee X1123_A, X1123_I
X1124_X 2022 Instant/Freeze-dried Coffee X1124_A, X1124_I
X1125_X 2022 Tea X1125_A, X1125_I
X1126_X 2022 Noncarbonated Fruit Drinks X1126_A, X1126_I
X1127_X 2022 Sports Drinks X1127_A, X1127_I
X1128_X 2022 Other Noncarb Beverages(Excl Water) & Ice X1128_A, X1128_I
X1129_X 2022 Bottled Water X1129_A, X1129_I

Food at Home - Snacks/Other (Consumer Spending)


X1090_X 2022 Snacks/Other Food X1090_A, X1090_I
X1091_X 2022 Sugar & Other Sweets X1091_A, X1091_I
X1092_X 2022 Candy & Chewing Gum X1092_A, X1092_I
X1093_X 2022 Sugar X1093_A, X1093_I
X1094_X 2022 Artificial Sweeteners X1094_A, X1094_I
X1095_X 2022 Jam/Preserves & Other Sweets X1095_A, X1095_I
X1096_X 2022 Margarine/Fats & Oils/Dressings/Etc X1096_A, X1096_I
X1097_X 2022 Margarine X1097_A, X1097_I
X1098_X 2022 Fats & Oils X1098_A, X1098_I
X1099_X 2022 Salad Dressings X1099_A, X1099_I
X1100_X 2022 Non-Dairy Cream & Imitation Milk X1100_A, X1100_I
X1101_X 2022 Peanut Butter X1101_A, X1101_I
X1102_X 2022 Frozen Prepared Food X1102_A, X1102_I
X1103_X 2022 Frozen Meals X1103_A, X1103_I
X1104_X 2022 Other Frozen Prepared Foods X1104_A, X1104_I
X1105_X 2022 Snack Food X1105_A, X1105_I
X1106_X 2022 Potato Chips & Other Snacks X1106_A, X1106_I
X1107_X 2022 Nuts X1107_A, X1107_I
X1108_X 2022 Condiments & Sauces X1108_A, X1108_I
X1109_X 2022 Salt/Spices/Other Seasonings X1109_A, X1109_I
X1110_X 2022 Olives/Pickles/Relishes X1110_A, X1110_I
X1111_X 2022 Sauces & Gravies X1111_A, X1111_I
X1112_X 2022 Baking Needs and Miscellaneous Products X1112_A, X1112_I
X1113_X 2022 Other Canned & Prepared Food X1113_A, X1113_I
X1114_X 2022 Soup X1114_A, X1114_I
X1115_X 2022 Prepared Salads X1115_A, X1115_I
X1116_X 2022 Prepared Desserts X1116_A, X1116_I
X1117_X 2022 Baby Food X1117_A, X1117_I
X1118_X 2022 Miscellaneous Prepared Food X1118_A, X1118_I

Health Care (Consumer Spending)


X8001_X 2022 Health Care X8001_A, X8001_I
X8002_X 2022 Health Insurance X8002_A, X8002_I
X8041_X 2022 Fee for Service Health Plan Excluding Blue Cross/Blue Shield X8041_A, X8041_I
X8012_X 2022 HMO excluding Blue Cross/Blue Shield X8012_A, X8012_I
X8015_X 2022 Medicare Supplements excluding Blue Cross/Blue Shield X8015_A, X8015_I
X8043_X 2022 Dental Care Insurance excluding Blue Cross/Blue Shield X8043_A, X8043_I
X8044_X 2022 Vision Care Insurance excluding Blue Cross/Blue Shield X8044_A, X8044_I
X8045_X 2022 Prescription Drug Insurance Excluding Blue Cross/Blue Shield X8045_A, X8045_I
X8046_X 2022 Long Term Care Insurance Excluding Blue Cross/Blue Shield X8046_A, X8046_I
X8047_X 2022 Other Single Service Insurance Excluding Blue Cross/Blue Shield X8047_A, X8047_I
X8006_X 2022 Blue Cross/Blue Shield X8006_A, X8006_I
X8042_X 2022 Blue Cross/Blue Shield Fee for Service Health Plan X8042_A, X8042_I
X8009_X 2022 Blue Cross/Blue Shield HMO X8009_A, X8009_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X8010_X 2022 Blue Cross/Blue Shield Commercial Medicare Supplement X8010_A, X8010_I
X8048_X 2022 Blue Cross/Blue Shield Dental Care Insurance X8048_A, X8048_I
X8049_X 2022 Blue Cross/Blue Shield Vision Care Insurance X8049_A, X8049_I
X8050_X 2022 Blue Cross/Blue Shield Prescription Drug Insurance X8050_A, X8050_I
X8051_X 2022 Blue Cross/Blue Shield Long Term Care Insurance X8051_A, X8051_I
X8052_X 2022 Blue Cross/Blue Shield Other Single Service Insurance X8052_A, X8052_I
X8013_X 2022 Medicare Payments X8013_A, X8013_I
X8053_X 2022 Medicaid Premiums X8053_A, X8053_I
X8054_X 2022 Tricare/Military Premiums X8054_A, X8054_I
X8055_X 2022 Children`s Health Insurance Program (CHIP) Premiums X8055_A, X8055_I
X8018_X 2022 Medical Care X8018_A, X8018_I
X8019_X 2022 Medical Services X8019_A, X8019_I
X8020_X 2022 Physician Services X8020_A, X8020_I
X8021_X 2022 Dental Services X8021_A, X8021_I
X8022_X 2022 Eyecare Services X8022_A, X8022_I
X8056_X 2022 Non-Physician Services Inside Home X8056_A, X8056_I
X8057_X 2022 Non-Physician Services Outside Home X8057_A, X8057_I
X8024_X 2022 Lab Tests/X-rays X8024_A, X8024_I
X8025_X 2022 Hospital Room & Hospital Service X8025_A, X8025_I
X8026_X 2022 Convalescent/Nursing Home Care X8026_A, X8026_I
X8027_X 2022 Other Medical Services X8027_A, X8027_I
X8028_X 2022 Drugs and Vitamins X8028_A, X8028_I
X8029_X 2022 Nonprescription Drugs X8029_A, X8029_I
X8030_X 2022 Prescription Drugs X8030_A, X8030_I
X8031_X 2022 Nonprescription Vitamins X8031_A, X8031_I
X8032_X 2022 Medicare Prescription Drug Premium X8032_A, X8032_I
X8033_X 2022 Medical Supplies X8033_A, X8033_I
X8034_X 2022 Eyeglasses & Contact Lenses X8034_A, X8034_I
X8035_X 2022 Hearing Aids X8035_A, X8035_I
X8036_X 2022 Topicals & Dressings X8036_A, X8036_I
X8037_X 2022 Medical Equipment for General Use X8037_A, X8037_I
X8038_X 2022 Supportive/Convalescent Medical Equipment X8038_A, X8038_I
X8039_X 2022 Rental of Medical Equipment for General Use X8039_A, X8039_I
X8040_X 2022 Rental of Supportive/Convalescent Medical Equipment X8040_A, X8040_I

Household Goods (Consumer Spending)


X4033_X 2022 Housekeeping Supplies X4033_A, X4033_I
X4034_X 2022 Laundry & Cleaning Supplies X4034_A, X4034_I
X4035_X 2022 Soaps & Detergents X4035_A, X4035_I
X4036_X 2022 Other Laundry & Cleaning Products X4036_A, X4036_I
X4037_X 2022 Other Household Products X4037_A, X4037_I
X4038_X 2022 Cleansing & Toilet Tissue/Paper Towels/Napkins X4038_A, X4038_I
X4039_X 2022 Misc HH Products including Paper/Plastic/Foil Products X4039_A, X4039_I
X4040_X 2022 Postage & Stationery X4040_A, X4040_I
X4041_X 2022 Stationery & Stationery/Giftwrap Supplies X4041_A, X4041_I
X4042_X 2022 Postage & Delivery Services X4042_A, X4042_I
X4043_X 2022 Household Furnishings & Equipment X4043_A, X4043_I
X4044_X 2022 Household Textiles X4044_A, X4044_I
X4045_X 2022 Bathroom Linens X4045_A, X4045_I
X4046_X 2022 Bedroom Linens X4046_A, X4046_I
X4109_X 2022 Kitchen/Dining Room/Other Linens X4109_A, X4109_I
X4048_X 2022 Curtains & Draperies X4048_A, X4048_I
X4049_X 2022 Slipcovers/Decorative Pillows X4049_A, X4049_I
X4052_X 2022 Furniture X4052_A, X4052_I
X4053_X 2022 Mattresses & Box Springs X4053_A, X4053_I
X4054_X 2022 Other Bedroom Furniture X4054_A, X4054_I
X4055_X 2022 Sofas X4055_A, X4055_I
X4056_X 2022 Living Room Chairs X4056_A, X4056_I
X4057_X 2022 Living Room Tables X4057_A, X4057_I
X4058_X 2022 Kitchen/Dining Room Furniture X4058_A, X4058_I
X4059_X 2022 Infant Furniture X4059_A, X4059_I
X4060_X 2022 Outdoor Furniture X4060_A, X4060_I
X4061_X 2022 Wall Units/Cabinets/Other LR/FR/RR Furniture X4061_A, X4061_I
X4062_X 2022 Rugs X4062_A, X4062_I
X4063_X 2022 Major Appliances X4063_A, X4063_I
X4064_X 2022 Dishwashers/Disposals/Range Hoods X4064_A, X4064_I
X4065_X 2022 Refrigerators & Freezers X4065_A, X4065_I
X4110_X 2022 Clothes Washers & Dryers X4110_A, X4110_I
X4068_X 2022 Cooking Stoves/Ovens X4068_A, X4068_I
X4069_X 2022 Microwave Ovens X4069_A, X4069_I
X4070_X 2022 Window Air Conditioners X4070_A, X4070_I
X4071_X 2022 Electric Floor Cleaning Equipment X4071_A, X4071_I
X4072_X 2022 Sewing Machines/Miscellaneous Appliances X4072_A, X4072_I
X4073_X 2022 Small Appliances/Housewares/Other Household Items X4073_A, X4073_I
X4074_X 2022 Housewares X4074_A, X4074_I
X4111_X 2022 Dinnerware/Glassware/Serving Pieces X4111_A, X4111_I
X4077_X 2022 Flatware X4077_A, X4077_I
X4080_X 2022 Nonelectric Cookware X4080_A, X4080_I
X4081_X 2022 Tableware/Nonelectric Kitchenware X4081_A, X4081_I
X4082_X 2022 Small Appliances X4082_A, X4082_I
X4083_X 2022 Small Electric Kitchen Appliances X4083_A, X4083_I
X4084_X 2022 Portable Heating & Cooling Equipment X4084_A, X4084_I
X4085_X 2022 Other Household Items X4085_A, X4085_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X4112_X 2022 Sewing/Needlework/Quilt Materials/Items X4112_A, X4112_I
X4086_X 2022 Window Coverings X4086_A, X4086_I
X4113_X 2022 Lamps/Lighting Fixtures/Ceiling Fans X4113_A, X4113_I
X4088_X 2022 Infant Equipment X4088_A, X4088_I
X4089_X 2022 Rental of Furniture X4089_A, X4089_I
X4090_X 2022 Laundry & Cleaning Equipment X4090_A, X4090_I
X4091_X 2022 Closet & Storage Items X4091_A, X4091_I
X4092_X 2022 Luggage X4092_A, X4092_I
X4093_X 2022 Clocks & Other Household Decoratives X4093_A, X4093_I
X4094_X 2022 Telephones & Accessories X4094_A, X4094_I
X4096_X 2022 Outdoor Equipment X4096_A, X4096_I
X4097_X 2022 Power Tools X4097_A, X4097_I
X4098_X 2022 Hand Tools X4098_A, X4098_I
X4099_X 2022 Office Furniture/Equipment for Home Use X4099_A, X4099_I
X4100_X 2022 Computers & Hardware for Home Use X4100_A, X4100_I
X4101_X 2022 Portable Memory X4101_A, X4101_I
X4102_X 2022 Computer Software X4102_A, X4102_I
X4103_X 2022 Computer Accessories X4103_A, X4103_I
X4106_X 2022 Other Household Appliances X4106_A, X4106_I
X4107_X 2022 Miscellaneous Equipment Incl Ladders/Sheds/Etc X4107_A, X4107_I

Household Services (Consumer Spending)


X4001_X 2022 Household Operations X4001_A, X4001_I
X4002_X 2022 Personal Services X4002_A, X4002_I
X4003_X 2022 Child Care X4003_A, X4003_I
X4108_X 2022 Babysitting/Child Care in Own/Other Home X4108_A, X4108_I
X4006_X 2022 Day Care/Nursery & Preschools X4006_A, X4006_I
X4007_X 2022 Care for Elderly & Handicapped X4007_A, X4007_I
X4008_X 2022 Home Services X4008_A, X4008_I
X4009_X 2022 Lawn & Garden X4009_A, X4009_I
X4010_X 2022 Lawn & Garden Care Service X4010_A, X4010_I
X4011_X 2022 Lawn & Garden Supplies X4011_A, X4011_I
X4012_X 2022 Lawn & Garden Equipment X4012_A, X4012_I
X4013_X 2022 Indoor Plants/Fresh Flowers X4013_A, X4013_I
X4014_X 2022 Repair/Rental of Lawn & Garden Equipment X4014_A, X4014_I
X4015_X 2022 Home Security System Services X4015_A, X4015_I
X4016_X 2022 Housekeeping Services X4016_A, X4016_I
X4017_X 2022 Water Softening Services X4017_A, X4017_I
X4018_X 2022 Non-apparel Laundry/Dry Cleaning (Not Coin-operated) X4018_A, X4018_I
X4019_X 2022 Non-apparel Laundry/Dry Cleaning (Coin-operated) X4019_A, X4019_I
X4020_X 2022 Termite/Pest Control X4020_A, X4020_I
X4021_X 2022 Materials for Termite/Pest Control Maintenance X4021_A, X4021_I
X4022_X 2022 Service for Termite/Pest Control X4022_A, X4022_I
X4023_X 2022 Other Home Services X4023_A, X4023_I
X4024_X 2022 Moving/Storage/Freight Express X4024_A, X4024_I
X4025_X 2022 Appliance Repair X4025_A, X4025_I
X4026_X 2022 Reupholstering/Furniture Repair X4026_A, X4026_I
X4027_X 2022 Appliance Rental X4027_A, X4027_I
X4028_X 2022 Installation of Computers X4028_A, X4028_I
X4029_X 2022 PC Repair (Personal Use) X4029_A, X4029_I
X4030_X 2022 Computer Information Services X4030_A, X4030_I
X4032_X 2022 Internet Services Away from Home X4032_A, X4032_I

Housing (Consumer Spending)


X3001_X 2022 Housing X3001_A, X3001_I
X3002_X 2022 Shelter X3002_A, X3002_I
X3003_X 2022 Owned Dwellings X3003_A, X3003_I
X3004_X 2022 Mortgage/Other Loan Payments & Costs X3004_A, X3004_I
X3005_X 2022 Mortgage Interest X3005_A, X3005_I
X3092_X 2022 Interest Paid on Home Equity Loan X3092_A, X3092_I
X3093_X 2022 Interest Paid on Home Equity Line of Credit X3093_A, X3093_I
X3006_X 2022 Mortgage Principal X3006_A, X3006_I
X3094_X 2022 Principal Paid on Home Equity Loan X3094_A, X3094_I
X3095_X 2022 Principal Paid on Home Equity Line of Credit X3095_A, X3095_I
X3096_X 2022 Special Lump Sum Mortgage Payments X3096_A, X3096_I
X3097_X 2022 Special Assessments X3097_A, X3097_I
X3098_X 2022 Closing Costs on Purchase of Property X3098_A, X3098_I
X3007_X 2022 Property Taxes X3007_A, X3007_I
X3008_X 2022 Homeowners Insurance X3008_A, X3008_I
X3009_X 2022 Ground Rent (Owner) X3009_A, X3009_I
X3010_X 2022 Maintenance & Remodeling Services (Owner) X3010_A, X3010_I
X3011_X 2022 Remodeling Labor (Owner) X3011_A, X3011_I
X3012_X 2022 Painting/Papering Labor (Owner) X3012_A, X3012_I
X3013_X 2022 Plumbing/Water Heating Labor (Owner) X3013_A, X3013_I
X3014_X 2022 Heat/Air Conditioning/Electrical Work (Owner) X3014_A, X3014_I
X3015_X 2022 Roofing & Gutter Work (Owner) X3015_A, X3015_I
X3016_X 2022 Other Maintenance & Repair Work (Owner) X3016_A, X3016_I
X3017_X 2022 Flooring Install/Repair/Replacement (Owner) X3017_A, X3017_I
X3018_X 2022 Repair of Built-in Appliances (Owner) X3018_A, X3018_I
X3019_X 2022 Maintenance & Remodeling Materials (Owner) X3019_A, X3019_I
X3020_X 2022 Materials for Additions/Remodeling/Landscape (Owner) X3020_A, X3020_I
X3021_X 2022 Paint/Wallpaper/Supplies (Owner) X3021_A, X3021_I
X3022_X 2022 Tools/Equipment for Paint & Paper (Owner) X3022_A, X3022_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X3023_X 2022 Plumbing Supplies & Equipment (Owner) X3023_A, X3023_I
X3024_X 2022 Electrical/Heating/AC Supplies (Owner) X3024_A, X3024_I
X3026_X 2022 Materials for Roofing/Gutters (Owner) X3026_A, X3026_I
X3027_X 2022 Materials for Plaster/Panel/Siding (Owner) X3027_A, X3027_I
X3028_X 2022 Materials for Patio/Fence/Brick Work (Owner) X3028_A, X3028_I
X3029_X 2022 Landscaping Trees/Shrubs/Plants/Grass/Seed (Owner) X3029_A, X3029_I
X3030_X 2022 Materials for Insulation/Other (Owner) X3030_A, X3030_I
X3031_X 2022 Property Management & Security (Owner) X3031_A, X3031_I
X3032_X 2022 Property Management Fees (Owner) X3032_A, X3032_I
X3033_X 2022 Management & Upkeep Fees for Security (Owner) X3033_A, X3033_I
X3034_X 2022 Parking (Owner) X3034_A, X3034_I
X3035_X 2022 Rented Dwellings X3035_A, X3035_I
X3036_X 2022 Rent X3036_A, X3036_I
X3038_X 2022 Tenant's Insurance X3038_A, X3038_I
X3039_X 2022 Maintenance & Repair Services (Renter) X3039_A, X3039_I
X3040_X 2022 Maintenance & Repair Materials (Renter) X3040_A, X3040_I
X3041_X 2022 Paint/Wallpaper & Supplies (Renter) X3041_A, X3041_I
X3042_X 2022 Tools/Equipment for Paint & Paper (Renter) X3042_A, X3042_I
X3043_X 2022 Other Supplies & Equipment (Renter) X3043_A, X3043_I
X3044_X 2022 Insurance (Owner & Renter) X3044_A, X3044_I
X3045_X 2022 Home Improvement (Owner & Renter) X3045_A, X3045_I
X3046_X 2022 Home Improvement Services (Owner & Renter) X3046_A, X3046_I
X3047_X 2022 Home Improvement Materials (Owner & Renter) X3047_A, X3047_I
X3048_X 2022 Other Lodging (Vacation Homes & At School) X3048_A, X3048_I
X3049_X 2022 Owned Vacation Homes X3049_A, X3049_I
X3099_X 2022 Principal Paid on Home Loans (Vacation Homes) X3099_A, X3099_I
X3100_X 2022 Closing Costs (Vacation Homes) X3100_A, X3100_I
X3101_X 2022 Interest Paid on Home Loans (Vacation Homes) X3101_A, X3101_I
X3053_X 2022 Property Taxes (Vacation Homes) X3053_A, X3053_I
X3054_X 2022 Homeowners Insurance (Vacation Homes) X3054_A, X3054_I
X3055_X 2022 Maintenance & Remodeling (Vacation Homes) X3055_A, X3055_I
X3056_X 2022 Property Management & Security (Vacation Homes) X3056_A, X3056_I
X3057_X 2022 Housing While Attending School X3057_A, X3057_I
X3058_X 2022 Utilities/Fuel/Public Services X3058_A, X3058_I
X3059_X 2022 Natural Gas X3059_A, X3059_I
X3060_X 2022 Natural/Utility Gas (Renter) X3060_A, X3060_I
X3061_X 2022 Natural/Utility Gas (Owner) X3061_A, X3061_I
X3062_X 2022 Natural/Utility Gas (Vacation Homes) X3062_A, X3062_I
X3063_X 2022 Electricity X3063_A, X3063_I
X3064_X 2022 Electricity (Renter) X3064_A, X3064_I
X3065_X 2022 Electricity (Owner) X3065_A, X3065_I
X3066_X 2022 Electricity (Owned Vacation Homes) X3066_A, X3066_I
X3067_X 2022 Electricity (Rented Vacation Homes) X3067_A, X3067_I
X3068_X 2022 Fuel Oil X3068_A, X3068_I
X3069_X 2022 Fuel Oil (Renter) X3069_A, X3069_I
X3070_X 2022 Fuel Oil (Owner & Owned Vacation Homes) X3070_A, X3070_I
X3071_X 2022 Bottled Gas X3071_A, X3071_I
X3072_X 2022 Gas - Bottled/Tank (Renter) X3072_A, X3072_I
X3073_X 2022 Gas - Bottled/Tank (Owner) X3073_A, X3073_I
X3074_X 2022 Gas - Bottled/Tank (Vacation Homes) X3074_A, X3074_I
X3075_X 2022 Coal/Wood/Other Fuel X3075_A, X3075_I
X3076_X 2022 Phone Services X3076_A, X3076_I
X3091_X 2022 Residential Telephone including VOIP X3091_A, X3091_I
X3078_X 2022 Cellular Phone Service X3078_A, X3078_I
X3079_X 2022 Apps/Games/Ringtones for Handheld Devices X3079_A, X3079_I
X3080_X 2022 Phone Cards X3080_A, X3080_I
X3081_X 2022 Water & Other Public Services X3081_A, X3081_I
X3082_X 2022 Water & Sewer Maintenance X3082_A, X3082_I
X3083_X 2022 Water & Sewer Maintenance (Renter) X3083_A, X3083_I
X3084_X 2022 Water & Sewer Maintenance (Owner) X3084_A, X3084_I
X3085_X 2022 Water & Sewer Maintenance (Vacation Homes) X3085_A, X3085_I
X3086_X 2022 Trash & Garbage Collection X3086_A, X3086_I
X3087_X 2022 Trash & Garbage Collection (Renter) X3087_A, X3087_I
X3088_X 2022 Trash & Garbage Collection (Owner) X3088_A, X3088_I
X3089_X 2022 Trash & Garbage Collection (Vacation Homes) X3089_A, X3089_I
X3090_X 2022 Septic Tank Cleaning X3090_A, X3090_I

Life Insurance/Pensions (Consumer Spending)


X13001_X 2022 Life/Other Insurance X13001_A, X13001_I
X13002_X 2022 Life/Other Personal Insurance X13002_A, X13002_I
X13003_X 2022 Other Nonhealth Insurance X13003_A, X13003_I
X13004_X 2022 Pensions & Social Security X13004_A, X13004_I
X13005_X 2022 Payroll Deductions for Govt/Railroad Retirement X13005_A, X13005_I
X13006_X 2022 Payroll Deductions for Private Pensions X13006_A, X13006_I
X13007_X 2022 Non-payroll Deposit to Retirement Plans X13007_A, X13007_I
X13008_X 2022 Payroll Deductions for Social Security X13008_A, X13008_I

Miscellaneous Expenses (Consumer Spending)


X12001_X 2022 Smoking Products X12001_A, X12001_I
X12002_X 2022 Cigarettes X12002_A, X12002_I
X12003_X 2022 Cigars/Pipe Tobacco/Other Tobacco Products X12003_A, X12003_I
X12004_X 2022 Smoking Accessories X12004_A, X12004_I
X12005_X 2022 Lotteries & Pari-mutuel Losses X12005_A, X12005_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X12006_X 2022 Legal Fees X12006_A, X12006_I
X12007_X 2022 Funeral Expenses X12007_A, X12007_I
X12008_X 2022 Safe Deposit Box Rentals X12008_A, X12008_I
X12009_X 2022 Checking Account/Banking Service Charges X12009_A, X12009_I
X12028_X 2022 Non-Student Loans Finance/Late/Interest Charges X12028_A, X12028_I
X12029_X 2022 Credit Cards Finance/Late/Interest Charges X12029_A, X12029_I
X12010_X 2022 Cemetery Lots/Vaults/Maintenance Fees X12010_A, X12010_I
X12011_X 2022 Accounting Fees X12011_A, X12011_I
X12012_X 2022 Miscellaneous Personal Services/Advertising/Fines X12012_A, X12012_I
X12014_X 2022 Occupational Expenses X12014_A, X12014_I
X12015_X 2022 Expenses for Other Properties X12015_A, X12015_I
X12016_X 2022 Credit Card Membership Fees X12016_A, X12016_I
X12017_X 2022 Shopping Club Membership Fees X12017_A, X12017_I
X12018_X 2022 Support Payments/Cash Contributions/Gifts in Kind X12018_A, X12018_I
X12019_X 2022 Support for College Students X12019_A, X12019_I
X12020_X 2022 Gifts of Stocks/Bonds/Mutual Funds to Non-HH Members X12020_A, X12020_I
X12021_X 2022 Cash Gifts to Charities X12021_A, X12021_I
X12022_X 2022 Cash Gifts to Churches/Religious Organizations X12022_A, X12022_I
X12023_X 2022 Cash Gifts to Educational Institutions X12023_A, X12023_I
X12024_X 2022 Cash Gifts to Political Organizations X12024_A, X12024_I
X12025_X 2022 Other Cash Gifts X12025_A, X12025_I
X12026_X 2022 Alimony Expenditures X12026_A, X12026_I
X12027_X 2022 Child Support Expenditures X12027_A, X12027_I

Personal Care (Consumer Spending)


X10001_X 2022 Personal Care Products & Services X10001_A, X10001_I
X10002_X 2022 Personal Care Products X10002_A, X10002_I
X10003_X 2022 Hair Care Products X10003_A, X10003_I
X10004_X 2022 Nonelectric Articles for Hair X10004_A, X10004_I
X10005_X 2022 Wigs & Hairpieces X10005_A, X10005_I
X10006_X 2022 Oral Hygiene Products X10006_A, X10006_I
X10007_X 2022 Shaving Needs X10007_A, X10007_I
X10008_X 2022 Cosmetics/Perfume/Bath/Skincare/Nail Products X10008_A, X10008_I
X10009_X 2022 Deodorant/Female Hygiene/Misc Personal Care Products X10009_A, X10009_I
X10010_X 2022 Adult Diapers X10010_A, X10010_I
X10011_X 2022 Personal Care Appliances X10011_A, X10011_I
X10012_X 2022 Personal Care Services X10012_A, X10012_I
X10013_X 2022 Female Personal Care Services X10013_A, X10013_I
X10014_X 2022 Male Personal Care Services X10014_A, X10014_I

Total Expenditures (Consumer Spending)


X1001_X 2022 Annual Budget Expenditures X1001_A, X1001_I
X1002_X 2022 Food X1002_A, X1002_I
X1003_X 2022 Food at Home X1003_A, X1003_I
X1130_X 2022 Food Away from Home X1130_A, X1130_I
X15001_X 2022 Retail Goods X15001_A, X15001_I

Transportation (Local) Consumer Spending


X6001_X 2022 Transportation X6001_A, X6001_I
X6064_X 2022 Payments on Vehicles Excluding Leases X6064_A, X6064_I
X6010_X 2022 Gasoline & Motor Oil X6010_A, X6010_I
X6011_X 2022 Gasoline X6011_A, X6011_I
X6012_X 2022 Diesel Fuel X6012_A, X6012_I
X6013_X 2022 Motor Oil X6013_A, X6013_I
X6014_X 2022 Other Vehicle Expenses X6014_A, X6014_I
X6015_X 2022 Vehicle Maintenance & Repairs X6015_A, X6015_I
X6016_X 2022 Vehicle Coolant/Brake/Transmission Fluids X6016_A, X6016_I
X6017_X 2022 Tire Purchase/Replacement X6017_A, X6017_I
X6018_X 2022 Vehicle Parts/Equipment/Accessories X6018_A, X6018_I
X6019_X 2022 Vehicle Accessories including Labor X6019_A, X6019_I
X6022_X 2022 Vehicle Cleaning Services including Car Washes X6022_A, X6022_I
X6023_X 2022 Miscellaneous Auto Repair/Servicing X6023_A, X6023_I
X6024_X 2022 Vehicle Body Work & Painting X6024_A, X6024_I
X6065_X 2022 Vehicle or Engine Repairs X6065_A, X6065_I
X6030_X 2022 Vehicle Motor Tune-up X6030_A, X6030_I
X6031_X 2022 Lube/Oil Change & Oil Filters X6031_A, X6031_I
X6032_X 2022 Vehicle Front End Alignment/Wheel Balance & Rotation X6032_A, X6032_I
X6033_X 2022 Vehicle Shock Absorber Replacement X6033_A, X6033_I
X6034_X 2022 Tire Repair & Other Repair Work X6034_A, X6034_I
X6039_X 2022 Auto Repair Service Policy X6039_A, X6039_I
X6040_X 2022 Vehicle Insurance X6040_A, X6040_I
X6041_X 2022 Rental of Vehicles excluding Trips X6041_A, X6041_I
X6044_X 2022 Leased Vehicles X6044_A, X6044_I
X6066_X 2022 Basic Lease Charge for Cars/Trucks X6066_A, X6066_I
X6067_X 2022 Car/Truck Lease Fees & Down Payments X6067_A, X6067_I
X6051_X 2022 Vehicle Pers Property Taxes/State & Local Registr Fees X6051_A, X6051_I
X6052_X 2022 Driver`s License Fees X6052_A, X6052_I
X6053_X 2022 Vehicle Inspection Fees X6053_A, X6053_I
X6054_X 2022 Parking Fees & Tolls excluding Trips X6054_A, X6054_I
X6055_X 2022 Parking Fees excluding Residence (Not on Trips) X6055_A, X6055_I
X6056_X 2022 Tolls/Electronic Toll Passes excluding Trips X6056_A, X6056_I
X6057_X 2022 Towing Charges X6057_A, X6057_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X6068_X 2022 Auto Service Clubs & GPS Services X6068_A, X6068_I
X6059_X 2022 Transportation - Public/Other Transportation X6059_A, X6059_I
X6060_X 2022 Car/Van Pool & Non-motorized Transportation X6060_A, X6060_I
X6061_X 2022 Intracity Mass Transit Fares X6061_A, X6061_I
X6062_X 2022 Taxi Fares & Limousine Services X6062_A, X6062_I
X6063_X 2022 Private School Bus X6063_A, X6063_I

Travel (Consumer Spending)


X7001_X 2022 Travel X7001_A, X7001_I
X7002_X 2022 Travel - Transportation Costs X7002_A, X7002_I
X7003_X 2022 Airline Fares X7003_A, X7003_I
X7004_X 2022 Intercity Train Fares on Trips X7004_A, X7004_I
X7005_X 2022 Ship Fares on Trips X7005_A, X7005_I
X7006_X 2022 Intercity Bus Fares on Trips X7006_A, X7006_I
X7007_X 2022 Local Transportation on Trips X7007_A, X7007_I
X7008_X 2022 Taxi Fares & Limousines on Trips X7008_A, X7008_I
X7027_X 2022 Auto/Truck Rental on Trips X7027_A, X7027_I
X7011_X 2022 Gasoline on Trips X7011_A, X7011_I
X7012_X 2022 Motor Oil on Trips X7012_A, X7012_I
X7013_X 2022 Parking Fees on Trips X7013_A, X7013_I
X7014_X 2022 Tolls on Trips X7014_A, X7014_I
X7015_X 2022 Travel - Lodging on Trips X7015_A, X7015_I
X7016_X 2022 Travel - Vacation Clubs X7016_A, X7016_I
X7017_X 2022 Travel - Food & Drink on Trips X7017_A, X7017_I
X7018_X 2022 Alcoholic Beverages on Trips X7018_A, X7018_I
X7019_X 2022 Food/Beverages Prepared on Trips X7019_A, X7019_I
X7020_X 2022 Food/Nonalcoholic Beverages on Trips X7020_A, X7020_I
X7021_X 2022 Travel - Entertainment on Trips X7021_A, X7021_I
X7022_X 2022 Recreational Expenses on Trips X7022_A, X7022_I
X7023_X 2022 Fees for Participant Sports on Trips X7023_A, X7023_I
X7024_X 2022 Movie/Museum/Other Admission on Trips X7024_A, X7024_I
X7025_X 2022 Admission to Sports Events on Trips X7025_A, X7025_I
X7026_X 2022 Other Entertainment Services on Trips X7026_A, X7026_I

2027 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
Alcohol Beverages (Consumer Spending)
X2001FY_X 2027 Alcoholic Beverages X2001FY_A, X2001FY_I
X2002FY_X 2027 Alcoholic Beverages at Home X2002FYFY_A, X2002FY_I
X2003FY_X 2027 Beer & Ale At Home X2003FY_A, X2003FYFY_I
X2004FY_X 2027 Whiskey At Home X2004FY_A, X2004FY_I
X2005FY_X 2027 Wine At Home X2005FY_A, X2005FY_I
X2006FY_X 2027 Other Alcohol At Home X2006FY_A, X2006FY_I
X2007FY_X 2027 Alcoholic Beverages Away from Home X2007FY_A, X2007FY_I
X2008FY_X 2027 Beer & Ale Away from Home X2008FY_A, X2008FY_I
X2009FY_X 2027 Beer & Ale at Full Service Restaurant X2009FY_A, X2009FY_I
X2010FY_X 2027 Beer & Ale at Fast Food/Take-Out/Delivery/Vending X2010FY_A, X2010FY_I
X2011FY_X 2027 Wine Away from Home X2011FY_A, X2011FY_I
X2012FY_X 2027 Wine at Full Service Restaurant X2012FY_A, X2012FY_I
X2013FY_X 2027 Wine at Fast Food/Take-Out/Delivery/Vending X2013FY_A, X2013FY_I
X2014FY_X 2027 Other Alcohol Away from Home X2014FY_A, X2014FY_I
X2015FY_X 2027 Other Alcohol at Full Service Restaurant X2015FY_A, X2015FY_I
X2016FY_X 2027 Other Alcohol at Fast Food/Take-Out/Delivery/Vending X2016FY_A, X2016FY_I

Apparel (Consumer Spending)


X5001FY_X 2027 Apparel & Services X5001FY_A, X5001FY_I
X5002FY_X 2027 Men`s Apparel X5002FY_A, X5002FY_I
X5003FY_X 2027 Men`s Suits X5003FY_A, X5003FY_I
X5004FY_X 2027 Men`s Sport Coats X5004FY_A, X5004FY_I
X5005FY_X 2027 Men`s Coats & Jackets X5005FY_A, X5005FY_I
X5006FY_X 2027 Men`s Underwear X5006FY_A, X5006FY_I
X5007FY_X 2027 Men`s Hosiery X5007FY_A, X5007FY_I
X5008FY_X 2027 Men`s Accessories X5008FY_A, X5008FY_I
X5080FY_X 2027 Men`s Shirts/Sweaters/Vests X5080FY_A, X5080FY_I
X5083FY_X 2027 Men's Swimwear X5083FY_A, X5083FY_I
X5012FY_X 2027 Men`s Pants & Shorts X5012FY_A, X5012FY_I
X5013FY_X 2027 Men`s Sleepwear X5013FY_A, X5013FY_I
X5014FY_X 2027 Men`s Uniforms X5014FY_A, X5014FY_I
X5015FY_X 2027 Men`s Costumes X5015FY_A, X5015FY_I
X5016FY_X 2027 Women`s Apparel X5016FY_A, X5016FY_I
X5017FY_X 2027 Women`s Dresses X5017FY_A, X5017FY_I
X5018FY_X 2027 Women`s Coats & Jackets X5018FY_A, X5018FY_I
X5019FY_X 2027 Women`s Sport Coats & Tailored Jackets X5019FY_A, X5019FY_I
X5081FY_X 2027 Women`s Shirts/Tops/Blouses/Sweaters/Vests X5081FY_A, X5081FY_I
X5022FY_X 2027 Women`s Skirts X5022FY_A, X5022FY_I
X5023FY_X 2027 Women`s Pants & Shorts X5023FY_A, X5023FY_I
X5085FY_X 2027 Women's Swimwear X5085FY_A, X5085FY_I
X5025FY_X 2027 Women`s Sleepwear X5025FY_A, X5025FY_I
X5026FY_X 2027 Women`s Undergarments X5026FY_A, X5026FY_I
X5027FY_X 2027 Women`s Hosiery X5027FY_A, X5027FY_I
X5028FY_X 2027 Women`s Suits X5028FY_A, X5028FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X5029FY_X 2027 Women`s Accessories X5029FY_A, X5029FY_I
X5030FY_X 2027 Women`s Uniforms X5030FY_A, X5030FY_I
X5031FY_X 2027 Women`s Costumes X5031FY_A, X5031FY_I
X5032FY_X 2027 Children`s Apparel X5032FY_A, X5032FY_I
X5033FY_X 2027 Boys` Apparel X5033FY_A, X5033FY_I
X5034FY_X 2027 Boys` Coats & Jackets X5034FY_A, X5034FY_I
X5082FY_X 2027 Boys` Shirts/Sweaters X5082FY_A, X5082FY_I
X5037FY_X 2027 Boys` Underwear X5037FY_A, X5037FY_I
X5038FY_X 2027 Boys` Hosiery X5038FY_A, X5038FY_I
X5039FY_X 2027 Boys` Accessories X5039FY_A, X5039FY_I
X5040FY_X 2027 Boys` Suits/Sport Coats/Vests X5040FY_A, X5040FY_I
X5041FY_X 2027 Boys` Pants & Shorts X5041FY_A, X5041FY_I
X5042FY_X 2027 Boys` Uniforms X5042FY_A, X5042FY_I
X5084FY_X 2027 Boys' Swimwear X5084FY_A, X5084FY_I
X5044FY_X 2027 Boys` Sleepwear X5044FY_A, X5044FY_I
X5045FY_X 2027 Boys` Costumes X5045FY_A, X5045FY_I
X5046FY_X 2027 Girls` Apparel X5046FY_A, X5046FY_I
X5047FY_X 2027 Girls` Coats & Jackets X5047FY_A, X5047FY_I
X5048FY_X 2027 Girls` Dresses & Suits X5048FY_A, X5048FY_I
X5049FY_X 2027 Girls` Shirts/Blouses/Sweaters/Vests X5049FY_A, X5049FY_I
X5050FY_X 2027 Girls` Skirts/Pants/Shorts X5050FY_A, X5050FY_I
X5086FY_X 2027 Girls' Swimwear X5086FY_A, X5086FY_I
X5052FY_X 2027 Girls` Underwear & Sleepwear X5052FY_A, X5052FY_I
X5053FY_X 2027 Girls` Hosiery X5053FY_A, X5053FY_I
X5054FY_X 2027 Girls` Accessories X5054FY_A, X5054FY_I
X5055FY_X 2027 Girls` Uniforms X5055FY_A, X5055FY_I
X5056FY_X 2027 Girls` Costumes X5056FY_A, X5056FY_I
X5057FY_X 2027 Infant Apparel (Under 2 Years) X5057FY_A, X5057FY_I
X5058FY_X 2027 Infant Coats/Jackets/Snowsuits X5058FY_A, X5058FY_I
X5059FY_X 2027 Infant Dresses/Sweaters X5059FY_A, X5059FY_I
X5060FY_X 2027 Infant Undergarments including Diapers X5060FY_A, X5060FY_I
X5061FY_X 2027 Infant Sleepwear X5061FY_A, X5061FY_I
X5062FY_X 2027 Infant Accessories & Footwear X5062FY_A, X5062FY_I
X5063FY_X 2027 Footwear X5063FY_A, X5063FY_I
X5064FY_X 2027 Men`s Footwear X5064FY_A, X5064FY_I
X5065FY_X 2027 Boys` Footwear X5065FY_A, X5065FY_I
X5066FY_X 2027 Women`s Footwear X5066FY_A, X5066FY_I
X5067FY_X 2027 Girls` Footwear X5067FY_A, X5067FY_I
X5068FY_X 2027 Apparel Products & Services X5068FY_A, X5068FY_I
X5071FY_X 2027 Shoe Repair & Other Shoe Services X5071FY_A, X5071FY_I
X5072FY_X 2027 Coin-operated Apparel Laundry/Dry Cleaning X5072FY_A, X5072FY_I
X5073FY_X 2027 Not Coin-operated Apparel Laundry/Dry Cleaning X5073FY_A, X5073FY_I
X5074FY_X 2027 Alteration/Repair/Tailoring of Apparel X5074FY_A, X5074FY_I
X5075FY_X 2027 Clothing Rental & Storage X5075FY_A, X5075FY_I
X5076FY_X 2027 Watch & Jewelry Repair X5076FY_A, X5076FY_I
X5077FY_X 2027 Watches & Jewelry X5077FY_A, X5077FY_I
X5078FY_X 2027 Watches X5078FY_A, X5078FY_I
X5079FY_X 2027 Jewelry X5079FY_A, X5079FY_I

Dining Out (Consumer Spending)


X1131FY_X 2027 Meals at Restaurants/Other X1131FY_A, X1131FY_I
X1132FY_X 2027 Lunch Away from Home X1132FY_A, X1132FY_I
X1133FY_X 2027 Lunch at Fast Food/Take-Out/Delivery X1133FY_A, X1133FY_I
X1134FY_X 2027 Lunch at Full Service Restaurants X1134FY_A, X1134FY_I
X1135FY_X 2027 Lunch at Employer/School Cafe X1135FY_A, X1135FY_I
X1136FY_X 2027 Lunch at Vending/Mobile Vendors X1136FY_A, X1136FY_I
X1137FY_X 2027 Dinner Away from Home X1137FY_A, X1137FY_I
X1138FY_X 2027 Dinner at Fast Food/Take-Out/Delivery X1138FY_A, X1138FY_I
X1139FY_X 2027 Dinner at Full Service Restaurants X1139FY_A, X1139FY_I
X1140FY_X 2027 Dinner at Employer/School Cafe X1140FY_A, X1140FY_I
X1141FY_X 2027 Dinner at Vending/Mobile Vendors X1141FY_A, X1141FY_I
X1142FY_X 2027 Snacks & Beverages Away from Home X1142FY_A, X1142FY_I
X1143FY_X 2027 Snacks at Fast Food/Take-Out/Delivery X1143FY_A, X1143FY_I
X1144FY_X 2027 Snacks/Beverages at Full Service Restaurants X1144FY_A, X1144FY_I
X1145FY_X 2027 Snacks/Beverages at Employer/School Cafe X1145FY_A, X1145FY_I
X1146FY_X 2027 Snacks/Beverages at Vending/Mobile Vendors X1146FY_A, X1146FY_I
X1147FY_X 2027 Breakfast and Brunch Away from Home X1147FY_A, X1147FY_I
X1148FY_X 2027 Breakfast/Brunch at Fast Food/Take-Out/Deliv X1148FY_A, X1148FY_I
X1149FY_X 2027 Breakfast/Brunch at Full Service Restaurants X1149FY_A, X1149FY_I
X1150FY_X 2027 Breakfast/Brunch at Employer/School Cafe X1150FY_A, X1150FY_I
X1151FY_X 2027 Breakfast/Brunch at Vending/Mobile Vendors X1151FY_A, X1151FY_I
X1152FY_X 2027 School Lunches X1152FY_A, X1152FY_I
X1154FY_X 2027 Food and Board at School X1154FY_A, X1154FY_I
X1155FY_X 2027 Catered Affairs X1155FY_A, X1155FY_I

Education (Consumer Spending)


X11001FY_X 2027 Education X11001FY_A, X11001FY_I
X11002FY_X 2027 College Tuition X11002FY_A, X11002FY_I
X11003FY_X 2027 Elementary & High School Tuition X11003FY_A, X11003FY_I
X11004FY_X 2027 Vocational & Technical School Tuition X11004FY_A, X11004FY_I
X11005FY_X 2027 Tuition for Other Schools X11005FY_A, X11005FY_I
X11013FY_X 2027 Finance/Late/Interest Charges for Student Loans X11013FY_A, X11013FY_I
X11006FY_X 2027 Other School Expenses incl Book Rental/Equipment X11006FY_A, X11006FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X11007FY_X 2027 College Books & Supplies X11007FY_A, X11007FY_I
X11008FY_X 2027 Elementary & High School Books & Supplies X11008FY_A, X11008FY_I
X11009FY_X 2027 Vocational & Technical School Books & Supplies X11009FY_A, X11009FY_I
X11010FY_X 2027 Preschool & Other School Books & Supplies X11010FY_A, X11010FY_I
X11011FY_X 2027 Other School Supplies X11011FY_A, X11011FY_I
X11012FY_X 2027 Test Preparation & Tutoring Services X11012FY_A, X11012FY_I

Entertainment/Recreation/Pets (Consumer Spending)


X9001FY_X 2027 Entertainment/Recreation X9001FY_A, X9001FY_I
X9002FY_X 2027 Live Entertainment for Catered Affairs X9002FY_A, X9002FY_I
X9003FY_X 2027 Rental of Party Supplies for Catered Affairs X9003FY_A, X9003FY_I
X9004FY_X 2027 Entertainment/Recreation Fees & Admissions X9004FY_A, X9004FY_I
X9005FY_X 2027 Membership Fees for Social/Recreation/Health Clubs X9005FY_A, X9005FY_I
X9006FY_X 2027 Fees for Participant Sports excluding Trips X9006FY_A, X9006FY_I
X9073FY_X 2027 Tickets to Theatre/Operas/Concerts X9073FY_A, X9073FY_I
X9078FY_X 2027 Tickets to Movies X9078FY_A, X9078FY_I
X9079FY_X 2027 Tickets to Parks or Museums X9079FY_A, X9079FY_I
X9008FY_X 2027 Admission to Sports Events Excluding Trips X9008FY_A, X9008FY_I
X9009FY_X 2027 Fees for Recreational Lessons X9009FY_A, X9009FY_I
X9010FY_X 2027 Dating Services X9010FY_A, X9010FY_I
X9011FY_X 2027 TV/Video/Audio X9011FY_A, X9011FY_I
X9012FY_X 2027 Cable & Satellite Television Services X9012FY_A, X9012FY_I
X9013FY_X 2027 Televisions & Video X9013FY_A, X9013FY_I
X9014FY_X 2027 Televisions X9014FY_A, X9014FY_I
X9015FY_X 2027 Satellite Dishes X9015FY_A, X9015FY_I
X9016FY_X 2027 VCRs/Video Cameras & DVD Players X9016FY_A, X9016FY_I
X9017FY_X 2027 Miscellaneous Video Equipment X9017FY_A, X9017FY_I
X9018FY_X 2027 Video Cassettes & DVDs X9018FY_A, X9018FY_I
X9019FY_X 2027 Video Game Hardware/Accessories X9019FY_A, X9019FY_I
X9020FY_X 2027 Video Game Software X9020FY_A, X9020FY_I
X9080FY_X 2027 Rental/Streaming/Downloaded Video X9080FY_A, X9080FY_I
X9023FY_X 2027 Installation of Televisions X9023FY_A, X9023FY_I
X9024FY_X 2027 Audio X9024FY_A, X9024FY_I
X9025FY_X 2027 Satellite Radio Service X9025FY_A, X9025FY_I
X9075FY_X 2027 Radios/Stereos/Sound Equipment/Accessories X9075FY_A, X9075FY_I
X9027FY_X 2027 Digital Audio Players X9027FY_A, X9027FY_I
X9028FY_X 2027 Records/CDs/Audio Tapes X9028FY_A, X9028FY_I
X9029FY_X 2027 Streaming/Downloaded Audio X9029FY_A, X9029FY_I
X9031FY_X 2027 Musical Instruments & Accessories X9031FY_A, X9031FY_I
X9032FY_X 2027 Rental/Repair of Musical Instruments X9032FY_A, X9032FY_I
X9033FY_X 2027 Rental of TV/VCR/Radio/Sound Equipment X9033FY_A, X9033FY_I
X9034FY_X 2027 Repair of TV/Radio/Sound Equipment X9034FY_A, X9034FY_I
X9035FY_X 2027 Pets X9035FY_A, X9035FY_I
X9036FY_X 2027 Pet Food X9036FY_A, X9036FY_I
X9037FY_X 2027 Pets/Pet Supplies/Medicine for Pets X9037FY_A, X9037FY_I
X9038FY_X 2027 Pet Services X9038FY_A, X9038FY_I
X9039FY_X 2027 Vet Services X9039FY_A, X9039FY_I
X9040FY_X 2027 Toys/Games/Crafts/Hobbies X9040FY_A, X9040FY_I
X9042FY_X 2027 Toys/Games/Arts/Crafts/Tricycles X9042FY_A, X9042FY_I
X9043FY_X 2027 Playground Equipment X9043FY_A, X9043FY_I
X9044FY_X 2027 Play Arcade Pinball/Video Games X9044FY_A, X9044FY_I
X9045FY_X 2027 Online Gaming Services X9045FY_A, X9045FY_I
X9076FY_X 2027 Stamp & Coin Collecting X9076FY_A, X9076FY_I
X9046FY_X 2027 Recreational Vehicles & Fees X9046FY_A, X9046FY_I
X9047FY_X 2027 Docking & Landing Fees for Boats and Planes X9047FY_A, X9047FY_I
X9077FY_X 2027 Payments on Boats/Trailers/Campers/RVs X9077FY_A, X9077FY_I
X9049FY_X 2027 Rental of Boats/Trailers/Campers/RVs X9049FY_A, X9049FY_I
X9050FY_X 2027 Camp Fees X9050FY_A, X9050FY_I
X9051FY_X 2027 Sports/Rec/Exercise Equipment X9051FY_A, X9051FY_I
X9052FY_X 2027 Exercise Equipment & Gear/Game Tables X9052FY_A, X9052FY_I
X9053FY_X 2027 Bicycles X9053FY_A, X9053FY_I
X9081FY_X 2027 Bike sharing/E-scooters X9081FY_A, X9081FY_I
X9054FY_X 2027 Camping Equipment X9054FY_A, X9054FY_I
X9055FY_X 2027 Hunting & Fishing Equipment X9055FY_A, X9055FY_I
X9056FY_X 2027 Winter Sports Equipment X9056FY_A, X9056FY_I
X9057FY_X 2027 Water Sports Equipment X9057FY_A, X9057FY_I
X9058FY_X 2027 Other Sports Equipment X9058FY_A, X9058FY_I
X9059FY_X 2027 Rental/Repair of Sports/Recreation/Exercise Equip X9059FY_A, X9059FY_I
X9060FY_X 2027 Photo Equipment/Supplies X9060FY_A, X9060FY_I
X9061FY_X 2027 Film X9061FY_A, X9061FY_I
X9062FY_X 2027 Photo Processing X9062FY_A, X9062FY_I
X9063FY_X 2027 Photographic Equipment X9063FY_A, X9063FY_I
X9064FY_X 2027 Photographer Fees/Supplies/Equip Rental/Repair X9064FY_A, X9064FY_I
X9065FY_X 2027 Reading X9065FY_A, X9065FY_I
X9066FY_X 2027 Magazine/Newspaper Subscriptions X9066FY_A, X9066FY_I
X9067FY_X 2027 Magazine/Newspaper Single Copies X9067FY_A, X9067FY_I
X9068FY_X 2027 Books X9068FY_A, X9068FY_I
X9069FY_X 2027 Books Purchased through Book Clubs X9069FY_A, X9069FY_I
X9070FY_X 2027 Books Not Purchased through Book Clubs X9070FY_A, X9070FY_I
X9072FY_X 2027 Digital Book Readers X9072FY_A, X9072FY_I

Financial (Consumer Spending)


X14058FY_X 2027 Value of Stocks/Bonds/Mutual Funds X14058FY_A, X14058FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X14059FY_X 2027 Yr Ago-Value of Stocks/Bonds/Mutual Funds X14059FY_A, X14059FY_I
X14060FY_X 2027 Value of Checking/Savings/Money Mkt/CDs X14060FY_A, X14060FY_I
X14061FY_X 2027 Yr Ago-Value of Checking/Savings/Money Mkt/CDs X14061FY_A, X14061FY_I
X14062FY_X 2027 Value of Other Financial Assets X14062FY_A, X14062FY_I
X14063FY_X 2027 Yr Ago-Value of Other Financial Assets X14063FY_A, X14063FY_I
X14064FY_X 2027 Value of Retirement Plans X14064FY_A, X14064FY_I
X14065FY_X 2027 Yr Ago-Value of Retirement Plans X14065FY_A, X14065FY_I
X14066FY_X 2027 Surrender Value of Whole Life Policies X14066FY_A, X14066FY_I
X14067FY_X 2027 Yr Ago-Surrender Value of Whole Life Policies X14067FY_A, X14067FY_I
X14068FY_X 2027 Value of Credit Card Debt X14068FY_A, X14068FY_I
X14069FY_X 2027 Yr Ago-Value of Credit Card Debt X14069FY_A, X14069FY_I
X14071FY_X 2027 Value Owed on Student Loans X14071FY_A, X14071FY_I
X14072FY_X 2027 Yr Ago-Value Owed on Student Loans X14072FY_A, X14072FY_I
X14074FY_X 2027 Value Owed on Non-student Loans X14074FY_A, X14074FY_I
X14075FY_X 2027 Yr Ago-Value Owed on Non-student Loans X14075FY_A, X14075FY_I
X14077FY_X 2027 Interest/Dividends X14077FY_A, X14077FY_I
X14078FY_X 2027 Royalty/Estate/Trust Income X14078FY_A, X14078FY_I
X14021FY_X 2027 Original Mortgage Amount (Owned Home) X14021FY_A, X14021FY_I
X14016FY_X 2027 Original Home Equity Loan Amount (Owned Home) X14016FY_A, X14016FY_I
X14022FY_X 2027 Purchase Price of Property (Owned Home) X14022FY_A, X14022FY_I
X14079FY_X 2027 Purchase Price of Property (Owned Vacation Home) X14079FY_A, X14079FY_I
X14024FY_X 2027 Purchase Price of Property (Other Property) X14024FY_A, X14024FY_I
X14027FY_X 2027 Vehicle Loan Amount excluding Interest X14027FY_A, X14027FY_I
X14028FY_X 2027 New Cars/Trucks/Vans Financed X14028FY_A, X14028FY_I
X14029FY_X 2027 Down Payments on New Cars/Trucks/Vans X14029FY_A, X14029FY_I
X14030FY_X 2027 Finance Charges on New Cars/Trucks/Vans X14030FY_A, X14030FY_I
X14031FY_X 2027 Loan Principal Paid on New Cars/Trucks/Vans X14031FY_A, X14031FY_I
X14032FY_X 2027 Used Cars/Trucks/Vans Financed X14032FY_A, X14032FY_I
X14033FY_X 2027 Down Payments on Used Cars/Trucks/Vans X14033FY_A, X14033FY_I
X14034FY_X 2027 Finance Charges on Used Cars/Trucks/Vans X14034FY_A, X14034FY_I
X14035FY_X 2027 Loan Principal Paid on Used Cars/Trucks/Vans X14035FY_A, X14035FY_I
X14036FY_X 2027 Campers Financed X14036FY_A, X14036FY_I
X14038FY_X 2027 Finance Charges on No Motor Campers X14038FY_A, X14038FY_I
X14039FY_X 2027 Finance Charges on Motor Homes X14039FY_A, X14039FY_I
X14041FY_X 2027 Loan Principal Paid on No Motor Campers X14041FY_A, X14041FY_I
X14042FY_X 2027 Loan Principal Paid on Motor Homes X14042FY_A, X14042FY_I
X14043FY_X 2027 Boats/Trailers Financed X14043FY_A, X14043FY_I
X14044FY_X 2027 Finance Charges on Boats/Non-Camper Trailers X14044FY_A, X14044FY_I
X14045FY_X 2027 Loan Principal Paid on Boats/Non-Camper Trailers X14045FY_A, X14045FY_I
X14080FY_X 2027 Motorcycles/Motor Scooters/Mopeds Financed X14080FY_A, X14080FY_I
X14048FY_X 2027 Finance Charges on Motorcycles/Motor Scooters/Mopeds X14048FY_A, X14048FY_I
X14051FY_X 2027 Loan Principal Paid on Motorcycles/Motor Scooters/Mopeds X14051FY_A, X14051FY_I
X14081FY_X 2027 Other Vehicles Financed X14081FY_A, X14081FY_I
X14049FY_X 2027 Loan Interest Paid on Other Vehicles X14049FY_A, X14049FY_I
X14052FY_X 2027 Loan Principal Paid on Other Vehicles X14052FY_A, X14052FY_I
X14054FY_X 2027 New Cars/Trucks/Vans (net outlay) Not Financed X14054FY_A, X14054FY_I
X14055FY_X 2027 Used Cars/Trucks/Vans (net outlay) Not Financed X14055FY_A, X14055FY_I
X14082FY_X 2027 Motorcycles/Motor Scooters/Mopeds (net outlay) Not Financed X14082FY_A, X14082FY_I
X14057FY_X 2027 Campers/Boats/Trailers (net outlay) Not Financed X14057FY_A, X14057FY_I
X14083FY_X 2027 Other Vehicles Not Financed X14083FY_A, X14083FY_I

Food at Home - Bakery Products (Consumer Spending)


X1004FY_X 2027 Bakery & Cereal Products X1004FY_A, X1004FY_I
X1005FY_X 2027 Flour X1005FY_A, X1005FY_I
X1006FY_X 2027 Prepared Flour Mixes X1006FY_A, X1006FY_I
X1007FY_X 2027 Ready-to-eat & Cooked Cereal X1007FY_A, X1007FY_I
X1008FY_X 2027 Rice X1008FY_A, X1008FY_I
X1009FY_X 2027 Pasta/Cornmeal/Other Cereal Products X1009FY_A, X1009FY_I
X1010FY_X 2027 Bread X1010FY_A, X1010FY_I
X1011FY_X 2027 White Bread X1011FY_A, X1011FY_I
X1012FY_X 2027 Bread excluding White X1012FY_A, X1012FY_I
X1013FY_X 2027 Crackers & Cookies X1013FY_A, X1013FY_I
X1014FY_X 2027 Cookies X1014FY_A, X1014FY_I
X1015FY_X 2027 Crackers X1015FY_A, X1015FY_I
X1016FY_X 2027 Frozen & Refrigerated Bakery Goods X1016FY_A, X1016FY_I
X1017FY_X 2027 Other Bakery Products X1017FY_A, X1017FY_I
X1018FY_X 2027 Fresh Biscuits and Rolls X1018FY_A, X1018FY_I
X1019FY_X 2027 Fresh Cakes & Cupcakes X1019FY_A, X1019FY_I
X1020FY_X 2027 Bread & Cracker Products X1020FY_A, X1020FY_I
X1021FY_X 2027 Fresh Sweet Rolls/Coffee Cakes/Donuts X1021FY_A, X1021FY_I
X1022FY_X 2027 Fresh Pies/Tarts/Turnovers X1022FY_A, X1022FY_I

Food at Home - Dairy/Fruit/Vegetables (Consumer Spending)


X1053FY_X 2027 Dairy Products X1053FY_A, X1053FY_I
X1054FY_X 2027 Fresh Milk (All Types) X1054FY_A, X1054FY_I
X1055FY_X 2027 Cream X1055FY_A, X1055FY_I
X1056FY_X 2027 Butter X1056FY_A, X1056FY_I
X1057FY_X 2027 Cheese X1057FY_A, X1057FY_I
X1058FY_X 2027 Ice Cream & Related Products X1058FY_A, X1058FY_I
X1059FY_X 2027 Other Dairy Products X1059FY_A, X1059FY_I
X1060FY_X 2027 Fruit & Vegetables X1060FY_A, X1060FY_I
X1061FY_X 2027 Fresh Fruit X1061FY_A, X1061FY_I
X1062FY_X 2027 Apples X1062FY_A, X1062FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X1063FY_X 2027 Bananas X1063FY_A, X1063FY_I
X1064FY_X 2027 Oranges X1064FY_A, X1064FY_I
X1065FY_X 2027 Citrus Fruit Excluding Oranges X1065FY_A, X1065FY_I
X1066FY_X 2027 Other Fresh Fruit X1066FY_A, X1066FY_I
X1067FY_X 2027 Fresh Vegetables X1067FY_A, X1067FY_I
X1068FY_X 2027 Potatoes X1068FY_A, X1068FY_I
X1069FY_X 2027 Lettuce X1069FY_A, X1069FY_I
X1070FY_X 2027 Tomatoes X1070FY_A, X1070FY_I
X1071FY_X 2027 Other Fresh Vegetables X1071FY_A, X1071FY_I
X1072FY_X 2027 Processed Fruit X1072FY_A, X1072FY_I
X1073FY_X 2027 Frozen Fruit & Juice X1073FY_A, X1073FY_I
X1074FY_X 2027 Frozen Orange Juice X1074FY_A, X1074FY_I
X1075FY_X 2027 Frozen Fruit X1075FY_A, X1075FY_I
X1076FY_X 2027 Frozen Fruit Juice X1076FY_A, X1076FY_I
X1077FY_X 2027 Canned Fruit X1077FY_A, X1077FY_I
X1078FY_X 2027 Dried Fruit X1078FY_A, X1078FY_I
X1079FY_X 2027 Fresh Fruit Juice X1079FY_A, X1079FY_I
X1080FY_X 2027 Canned/Bottled Fruit Juice X1080FY_A, X1080FY_I
X1081FY_X 2027 Processed Vegetables X1081FY_A, X1081FY_I
X1082FY_X 2027 Frozen Vegetables X1082FY_A, X1082FY_I
X1083FY_X 2027 Vegetables Canned/Dried & Juice X1083FY_A, X1083FY_I
X1084FY_X 2027 Canned Beans X1084FY_A, X1084FY_I
X1085FY_X 2027 Canned Corn X1085FY_A, X1085FY_I
X1086FY_X 2027 Miscellaneous Canned Vegetables X1086FY_A, X1086FY_I
X1087FY_X 2027 Dried Beans & Peas X1087FY_A, X1087FY_I
X1088FY_X 2027 Miscellaneous Dried Vegetables X1088FY_A, X1088FY_I
X1089FY_X 2027 Vegetable Juice X1089FY_A, X1089FY_I

Food at Home - Meat/Poultry/Fish/Eggs (Consumer Spending)


X1023FY_X 2027 Meat/Poultry/Fish/Eggs X1023FY_A, X1023FY_I
X1024FY_X 2027 Beef X1024FY_A, X1024FY_I
X1025FY_X 2027 Ground Beef X1025FY_A, X1025FY_I
X1026FY_X 2027 Chuck Roast X1026FY_A, X1026FY_I
X1027FY_X 2027 Round Roast X1027FY_A, X1027FY_I
X1028FY_X 2027 Other Roast X1028FY_A, X1028FY_I
X1029FY_X 2027 Round Steak X1029FY_A, X1029FY_I
X1030FY_X 2027 Sirloin Steak X1030FY_A, X1030FY_I
X1031FY_X 2027 Other Steak X1031FY_A, X1031FY_I
X1032FY_X 2027 Other Beef X1032FY_A, X1032FY_I
X1033FY_X 2027 Pork X1033FY_A, X1033FY_I
X1034FY_X 2027 Bacon X1034FY_A, X1034FY_I
X1035FY_X 2027 Pork Chops X1035FY_A, X1035FY_I
X1036FY_X 2027 Ham X1036FY_A, X1036FY_I
X1037FY_X 2027 Sausage X1037FY_A, X1037FY_I
X1038FY_X 2027 Other Pork X1038FY_A, X1038FY_I
X1039FY_X 2027 Other Meat X1039FY_A, X1039FY_I
X1040FY_X 2027 Frankfurters X1040FY_A, X1040FY_I
X1041FY_X 2027 Bologna/Liverwurst/Salami X1041FY_A, X1041FY_I
X1042FY_X 2027 Other Lunchmeat X1042FY_A, X1042FY_I
X1043FY_X 2027 Lamb & Other Meat X1043FY_A, X1043FY_I
X1044FY_X 2027 Poultry X1044FY_A, X1044FY_I
X1045FY_X 2027 Whole Chickens X1045FY_A, X1045FY_I
X1046FY_X 2027 Chicken Parts X1046FY_A, X1046FY_I
X1047FY_X 2027 Other Poultry X1047FY_A, X1047FY_I
X1048FY_X 2027 Seafood X1048FY_A, X1048FY_I
X1049FY_X 2027 Canned Fish & Shellfish X1049FY_A, X1049FY_I
X1050FY_X 2027 Fresh Fish & Shellfish X1050FY_A, X1050FY_I
X1051FY_X 2027 Frozen Fish & Shellfish X1051FY_A, X1051FY_I
X1052FY_X 2027 Eggs X1052FY_A, X1052FY_I

Food at Home - Nonalcoholic Beverages (Consumer Spending)


X1119FY_X 2027 Nonalcoholic Beverages X1119FY_A, X1119FY_I
X1120FY_X 2027 Cola Drinks X1120FY_A, X1120FY_I
X1121FY_X 2027 Other Carbonated Drinks X1121FY_A, X1121FY_I
X1122FY_X 2027 Coffee X1122FY_A, X1122FY_I
X1123FY_X 2027 Roasted Coffee X1123FY_A, X1123FY_I
X1124FY_X 2027 Instant/Freeze-dried Coffee X1124FY_A, X1124FY_I
X1125FY_X 2027 Tea X1125FY_A, X1125FY_I
X1126FY_X 2027 Noncarbonated Fruit Drinks X1126FY_A, X1126FY_I
X1127FY_X 2027 Sports Drinks X1127FY_A, X1127FY_I
X1128FY_X 2027 Other Noncarb Beverages(Excl Water) & Ice X1128FY_A, X1128FY_I
X1129FY_X 2027 Bottled Water X1129FY_A, X1129FY_I

Food at Home - Snacks/Other (Consumer Spending)


X1090FY_X 2027 Snacks/Other Food X1090FY_A, X1090FY_I
X1091FY_X 2027 Sugar & Other Sweets X1091FY_A, X1091FY_I
X1092FY_X 2027 Candy & Chewing Gum X1092FY_A, X1092FY_I
X1093FY_X 2027 Sugar X1093FY_A, X1093FY_I
X1094FY_X 2027 Artificial Sweeteners X1094FY_A, X1094FY_I
X1095FY_X 2027 Jam/Preserves & Other Sweets X1095FY_A, X1095FY_I
X1096FY_X 2027 Margarine/Fats & Oils/Dressings/Etc X1096FY_A, X1096FY_I
X1097FY_X 2027 Margarine X1097FY_A, X1097FY_I
X1098FY_X 2027 Fats & Oils X1098FY_A, X1098FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X1099FY_X 2027 Salad Dressings X1099FY_A, X1099FY_I
X1100FY_X 2027 Non-Dairy Cream & Imitation Milk X1100FY_A, X1100FY_I
X1101FY_X 2027 Peanut Butter X1101FY_A, X1101FY_I
X1102FY_X 2027 Frozen Prepared Food X1102FY_A, X1102FY_I
X1103FY_X 2027 Frozen Meals X1103FY_A, X1103FY_I
X1104FY_X 2027 Other Frozen Prepared Foods X1104FY_A, X1104FY_I
X1105FY_X 2027 Snack Food X1105FY_A, X1105FY_I
X1106FY_X 2027 Potato Chips & Other Snacks X1106FY_A, X1106FY_I
X1107FY_X 2027 Nuts X1107FY_A, X1107FY_I
X1108FY_X 2027 Condiments & Sauces X1108FY_A, X1108FY_I
X1109FY_X 2027 Salt/Spices/Other Seasonings X1109FY_A, X1109FY_I
X1110FY_X 2027 Olives/Pickles/Relishes X1110FY_A, X1110FY_I
X1111FY_X 2027 Sauces & Gravies X1111FY_A, X1111FY_I
X1112FY_X 2027 Baking Needs and Miscellaneous Products X1112FY_A, X1112FY_I
X1113FY_X 2027 Other Canned & Prepared Food X1113FY_A, X1113FY_I
X1114FY_X 2027 Soup X1114FY_A, X1114FY_I
X1115FY_X 2027 Prepared Salads X1115FY_A, X1115FY_I
X1116FY_X 2027 Prepared Desserts X1116FY_A, X1116FY_I
X1117FY_X 2027 Baby Food X1117FY_A, X1117FY_I
X1118FY_X 2027 Miscellaneous Prepared Food X1118FY_A, X1118FY_I

Health Care (Consumer Spending)


X8001FY_X 2027 Health Care X8001FY_A, X8001FY_I
X8002FY_X 2027 Health Insurance X8002FY_A, X8002FY_I
X8041FY_X 2027 Fee for Service Health Plan Excluding Blue Cross/Blue Shield X8041FY_A, X8041FY_I
X8012FY_X 2027 HMO excluding Blue Cross/Blue Shield X8012FY_A, X8012FY_I
X8015FY_X 2027 Medicare Supplements excluding Blue Cross/Blue Shield X8015FY_A, X8015FY_I
X8043FY_X 2027 Dental Care Insurance excluding Blue Cross/Blue Shield X8043FY_A, X8043FY_I
X8044FY_X 2027 Vision Care Insurance excluding Blue Cross/Blue Shield X8044FY_A, X8044FY_I
X8045FY_X 2027 Prescription Drug Insurance Excluding Blue Cross/Blue Shield X8045FY_A, X8045FY_I
X8046FY_X 2027 Long Term Care Insurance Excluding Blue Cross/Blue Shield X8046FY_A, X8046FY_I
X8047FY_X 2027 Other Single Service Insurance Excluding Blue Cross/Blue Shield X8047FY_A, X8047FY_I
X8006FY_X 2027 Blue Cross/Blue Shield X8006FY_A, X8006FY_I
X8042FY_X 2027 Blue Cross/Blue Shield Fee for Service Health Plan X8042FY_A, X8042FY_I
X8009FY_X 2027 Blue Cross/Blue Shield HMO X8009FY_A, X8009FY_I
X8010FY_X 2027 Blue Cross/Blue Shield Commercial Medicare Supplement X8010FY_A, X8010FY_I
X8048FY_X 2027 Blue Cross/Blue Shield Dental Care Insurance X8048FY_A, X8048FY_I
X8049FY_X 2027 Blue Cross/Blue Shield Vision Care Insurance X8049FY_A, X8049FY_I
X8050FY_X 2027 Blue Cross/Blue Shield Prescription Drug Insurance X8050FY_A, X8050FY_I
X8051FY_X 2027 Blue Cross/Blue Shield Long Term Care Insurance X8051FY_A, X8051FY_I
X8052FY_X 2027 Blue Cross/Blue Shield Other Single Service Insurance X8052FY_A, X8052FY_I
X8013FY_X 2027 Medicare Payments X8013FY_A, X8013FY_I
X8053FY_X 2027 Medicaid Premiums X8053FY_A, X8053FY_I
X8054FY_X 2027 Tricare/Military Premiums X8054FY_A, X8054FY_I
X8055FY_X 2027 Children`s Health Insurance Program (CHIP) Premiums X8055FY_A, X8055FY_I
X8018FY_X 2027 Medical Care X8018FY_A, X8018FY_I
X8019FY_X 2027 Medical Services X8019FY_A, X8019FY_I
X8020FY_X 2027 Physician Services X8020FY_A, X8020FY_I
X8021FY_X 2027 Dental Services X8021FY_A, X8021FY_I
X8022FY_X 2027 Eyecare Services X8022FY_A, X8022FY_I
X8056FY_X 2027 Non-Physician Services Inside Home X8056FY_A, X8056FY_I
X8057FY_X 2027 Non-Physician Services Outside Home X8057FY_A, X8057FY_I
X8024FY_X 2027 Lab Tests/X-rays X8024FY_A, X8024FY_I
X8025FY_X 2027 Hospital Room & Hospital Service X8025FY_A, X8025FY_I
X8026FY_X 2027 Convalescent/Nursing Home Care X8026FY_A, X8026FY_I
X8027FY_X 2027 Other Medical Services X8027FY_A, X8027FY_I
X8028FY_X 2027 Drugs and Vitamins X8028FY_A, X8028FY_I
X8029FY_X 2027 Nonprescription Drugs X8029FY_A, X8029FY_I
X8030FY_X 2027 Prescription Drugs X8030FY_A, X8030FY_I
X8031FY_X 2027 Nonprescription Vitamins X8031FY_A, X8031FY_I
X8032FY_X 2027 Medicare Prescription Drug Premium X8032FY_A, X8032FY_I
X8033FY_X 2027 Medical Supplies X8033FY_A, X8033FY_I
X8034FY_X 2027 Eyeglasses & Contact Lenses X8034FY_A, X8034FY_I
X8035FY_X 2027 Hearing Aids X8035FY_A, X8035FY_I
X8036FY_X 2027 Topicals & Dressings X8036FY_A, X8036FY_I
X8037FY_X 2027 Medical Equipment for General Use X8037FY_A, X8037FY_I
X8038FY_X 2027 Supportive/Convalescent Medical Equipment X8038FY_A, X8038FY_I
X8039FY_X 2027 Rental of Medical Equipment for General Use X8039FY_A, X8039FY_I
X8040FY_X 2027 Rental of Supportive/Convalescent Medical Equipment X8040FY_A, X8040FY_I

Household Goods (Consumer Spending)


X4033FY_X 2027 Housekeeping Supplies X4033FY_A, X4033FY_I
X4034FY_X 2027 Laundry & Cleaning Supplies X4034FY_A, X4034FY_I
X4035FY_X 2027 Soaps & Detergents X4035FY_A, X4035FY_I
X4036FY_X 2027 Other Laundry & Cleaning Products X4036FY_A, X4036FY_I
X4037FY_X 2027 Other Household Products X4037FY_A, X4037FY_I
X4038FY_X 2027 Cleansing & Toilet Tissue/Paper Towels/Napkins X4038FY_A, X4038FY_I
X4039FY_X 2027 Misc HH Products including Paper/Plastic/Foil Products X4039FY_A, X4039FY_I
X4040FY_X 2027 Postage & Stationery X4040FY_A, X4040FY_I
X4041FY_X 2027 Stationery & Stationery/Giftwrap Supplies X4041FY_A, X4041FY_I
X4042FY_X 2027 Postage & Delivery Services X4042FY_A, X4042FY_I
X4043FY_X 2027 Household Furnishings & Equipment X4043FY_A, X4043FY_I
X4044FY_X 2027 Household Textiles X4044FY_A, X4044FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X4045FY_X 2027 Bathroom Linens X4045FY_A, X4045FY_I
X4046FY_X 2027 Bedroom Linens X4046FY_A, X4046FY_I
X4109FY_X 2027 Kitchen/Dining Room/Other Linens X4109FY_A, X4109FY_I
X4048FY_X 2027 Curtains & Draperies X4048FY_A, X4048FY_I
X4049FY_X 2027 Slipcovers/Decorative Pillows X4049FY_A, X4049FY_I
X4052FY_X 2027 Furniture X4052FY_A, X4052FY_I
X4053FY_X 2027 Mattresses & Box Springs X4053FY_A, X4053FY_I
X4054FY_X 2027 Other Bedroom Furniture X4054FY_A, X4054FY_I
X4055FY_X 2027 Sofas X4055FY_A, X4055FY_I
X4056FY_X 2027 Living Room Chairs X4056FY_A, X4056FY_I
X4057FY_X 2027 Living Room Tables X4057FY_A, X4057FY_I
X4058FY_X 2027 Kitchen/Dining Room Furniture X4058FY_A, X4058FY_I
X4059FY_X 2027 Infant Furniture X4059FY_A, X4059FY_I
X4060FY_X 2027 Outdoor Furniture X4060FY_A, X4060FY_I
X4061FY_X 2027 Wall Units/Cabinets/Other LR/FR/RR Furniture X4061FY_A, X4061FY_I
X4062FY_X 2027 Rugs X4062FY_A, X4062FY_I
X4063FY_X 2027 Major Appliances X4063FY_A, X4063FY_I
X4064FY_X 2027 Dishwashers/Disposals/Range Hoods X4064FY_A, X4064FY_I
X4065FY_X 2027 Refrigerators & Freezers X4065FY_A, X4065FY_I
X4110FY_X 2027 Clothes Washers & Dryers X4110FY_A, X4110FY_I
X4068FY_X 2027 Cooking Stoves/Ovens X4068FY_A, X4068FY_I
X4069FY_X 2027 Microwave Ovens X4069FY_A, X4069FY_I
X4070FY_X 2027 Window Air Conditioners X4070FY_A, X4070FY_I
X4071FY_X 2027 Electric Floor Cleaning Equipment X4071FY_A, X4071FY_I
X4072FY_X 2027 Sewing Machines/Miscellaneous Appliances X4072FY_A, X4072FY_I
X4073FY_X 2027 Small Appliances/Housewares/Other Household Items X4073FY_A, X4073FY_I
X4074FY_X 2027 Housewares X4074FY_A, X4074FY_I
X4111FY_X 2027 Dinnerware/Glassware/Serving Pieces X4111FY_A, X4111FY_I
X4077FY_X 2027 Flatware X4077FY_A, X4077FY_I
X4080FY_X 2027 Nonelectric Cookware X4080FY_A, X4080FY_I
X4081FY_X 2027 Tableware/Nonelectric Kitchenware X4081FY_A, X4081FY_I
X4082FY_X 2027 Small Appliances X4082FY_A, X4082FY_I
X4083FY_X 2027 Small Electric Kitchen Appliances X4083FY_A, X4083FY_I
X4084FY_X 2027 Portable Heating & Cooling Equipment X4084FY_A, X4084FY_I
X4085FY_X 2027 Other Household Items X4085FY_A, X4085FY_I
X4112FY_X 2027 Sewing/Needlework/Quilt Materials/Items X4112FY_A, X4112FY_I
X4086FY_X 2027 Window Coverings X4086FY_A, X4086FY_I
X4113FY_X 2027 Lamps/Lighting Fixtures/Ceiling Fans X4113FY_A, X4113FY_I
X4088FY_X 2027 Infant Equipment X4088FY_A, X4088FY_I
X4089FY_X 2027 Rental of Furniture X4089FY_A, X4089FY_I
X4090FY_X 2027 Laundry & Cleaning Equipment X4090FY_A, X4090FY_I
X4091FY_X 2027 Closet & Storage Items X4091FY_A, X4091FY_I
X4092FY_X 2027 Luggage X4092FY_A, X4092FY_I
X4093FY_X 2027 Clocks & Other Household Decoratives X4093FY_A, X4093FY_I
X4094FY_X 2027 Telephones & Accessories X4094FY_A, X4094FY_I
X4096FY_X 2027 Outdoor Equipment X4096FY_A, X4096FY_I
X4097FY_X 2027 Power Tools X4097FY_A, X4097FY_I
X4098FY_X 2027 Hand Tools X4098FY_A, X4098FY_I
X4099FY_X 2027 Office Furniture/Equipment for Home Use X4099FY_A, X4099FY_I
X4100FY_X 2027 Computers & Hardware for Home Use X4100FY_A, X4100FY_I
X4101FY_X 2027 Portable Memory X4101FY_A, X4101FY_I
X4102FY_X 2027 Computer Software X4102FY_A, X4102FY_I
X4103FY_X 2027 Computer Accessories X4103FY_A, X4103FY_I
X4106FY_X 2027 Other Household Appliances X4106FY_A, X4106FY_I
X4107FY_X 2027 Miscellaneous Equipment Incl Ladders/Sheds/Etc X4107FY_A, X4107FY_I

Household Services (Consumer Spending)


X4001FY_X 2027 Household Operations X4001FY_A, X4001FY_I
X4002FY_X 2027 Personal Services X4002FY_A, X4002FY_I
X4003FY_X 2027 Child Care X4003FY_A, X4003FY_I
X4108FY_X 2027 Babysitting/Child Care in Own/Other Home X4108FY_A, X4108FY_I
X4006FY_X 2027 Day Care/Nursery & Preschools X4006FY_A, X4006FY_I
X4007FY_X 2027 Care for Elderly & Handicapped X4007FY_A, X4007FY_I
X4008FY_X 2027 Home Services X4008FY_A, X4008FY_I
X4009FY_X 2027 Lawn & Garden X4009FY_A, X4009FY_I
X4010FY_X 2027 Lawn & Garden Care Service X4010FY_A, X4010FY_I
X4011FY_X 2027 Lawn & Garden Supplies X4011FY_A, X4011FY_I
X4012FY_X 2027 Lawn & Garden Equipment X4012FY_A, X4012FY_I
X4013FY_X 2027 Indoor Plants/Fresh Flowers X4013FY_A, X4013FY_I
X4014FY_X 2027 Repair/Rental of Lawn & Garden Equipment X4014FY_A, X4014FY_I
X4015FY_X 2027 Home Security System Services X4015FY_A, X4015FY_I
X4016FY_X 2027 Housekeeping Services X4016FY_A, X4016FY_I
X4017FY_X 2027 Water Softening Services X4017FY_A, X4017FY_I
X4018FY_X 2027 Non-apparel Laundry/Dry Cleaning (Not Coin-operated) X4018FY_A, X4018FY_I
X4019FY_X 2027 Non-apparel Laundry/Dry Cleaning (Coin-operated) X4019FY_A, X4019FY_I
X4020FY_X 2027 Termite/Pest Control X4020FY_A, X4020FY_I
X4021FY_X 2027 Materials for Termite/Pest Control Maintenance X4021FY_A, X4021FY_I
X4022FY_X 2027 Service for Termite/Pest Control X4022FY_A, X4022FY_I
X4023FY_X 2027 Other Home Services X4023FY_A, X4023FY_I
X4024FY_X 2027 Moving/Storage/Freight Express X4024FY_A, X4024FY_I
X4025FY_X 2027 Appliance Repair X4025FY_A, X4025FY_I
X4026FY_X 2027 Reupholstering/Furniture Repair X4026FY_A, X4026FY_I
X4027FY_X 2027 Appliance Rental X4027FY_A, X4027FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X4028FY_X 2027 Installation of Computers X4028FY_A, X4028FY_I
X4029FY_X 2027 PC Repair (Personal Use) X4029FY_A, X4029FY_I
X4030FY_X 2027 Computer Information Services X4030FY_A, X4030FY_I
X4032FY_X 2027 Internet Services Away from Home X4032FY_A, X4032FY_I

Housing (Consumer Spending)


X3001FY_X 2027 Housing X3001FY_A, X3001FY_I
X3002FY_X 2027 Shelter X3002FY_A, X3002FY_I
X3003FY_X 2027 Owned Dwellings X3003FY_A, X3003FY_I
X3004FY_X 2027 Mortgage/Other Loan Payments & Costs X3004FY_A, X3004FY_I
X3005FY_X 2027 Mortgage Interest X3005FY_A, X3005FY_I
X3092FY_X 2027 Interest Paid on Home Equity Loan X3092FY_A, X3092FY_I
X3093FY_X 2027 Interest Paid on Home Equity Line of Credit X3093FY_A, X3093FY_I
X3006FY_X 2027 Mortgage Principal X3006FY_A, X3006FY_I
X3094FY_X 2027 Principal Paid on Home Equity Loan X3094FY_A, X3094FY_I
X3095FY_X 2027 Principal Paid on Home Equity Line of Credit X3095FY_A, X3095FY_I
X3096FY_X 2027 Special Lump Sum Mortgage Payments X3096FY_A, X3096FY_I
X3097FY_X 2027 Special Assessments X3097FY_A, X3097FY_I
X3098FY_X 2027 Closing Costs on Purchase of Property X3098FY_A, X3098FY_I
X3007FY_X 2027 Property Taxes X3007FY_A, X3007FY_I
X3008FY_X 2027 Homeowners Insurance X3008FY_A, X3008FY_I
X3009FY_X 2027 Ground Rent (Owner) X3009FY_A, X3009FY_I
X3010FY_X 2027 Maintenance & Remodeling Services (Owner) X3010FY_A, X3010FY_I
X3011FY_X 2027 Remodeling Labor (Owner) X3011FY_A, X3011FY_I
X3012FY_X 2027 Painting/Papering Labor (Owner) X3012FY_A, X3012FY_I
X3013FY_X 2027 Plumbing/Water Heating Labor (Owner) X3013FY_A, X3013FY_I
X3014FY_X 2027 Heat/Air Conditioning/Electrical Work (Owner) X3014FY_A, X3014FY_I
X3015FY_X 2027 Roofing & Gutter Work (Owner) X3015FY_A, X3015FY_I
X3016FY_X 2027 Other Maintenance & Repair Work (Owner) X3016FY_A, X3016FY_I
X3017FY_X 2027 Flooring Install/Repair/Replacement (Owner) X3017FY_A, X3017FY_I
X3018FY_X 2027 Repair of Built-in Appliances (Owner) X3018FY_A, X3018FY_I
X3019FY_X 2027 Maintenance & Remodeling Materials (Owner) X3019FY_A, X3019FY_I
X3020FY_X 2027 Materials for Additions/Remodeling/Landscape (Owner) X3020FY_A, X3020FY_I
X3021FY_X 2027 Paint/Wallpaper/Supplies (Owner) X3021FY_A, X3021FY_I
X3022FY_X 2027 Tools/Equipment for Paint & Paper (Owner) X3022FY_A, X3022FY_I
X3023FY_X 2027 Plumbing Supplies & Equipment (Owner) X3023FY_A, X3023FY_I
X3024FY_X 2027 Electrical/Heating/AC Supplies (Owner) X3024FY_A, X3024FY_I
X3026FY_X 2027 Materials for Roofing/Gutters (Owner) X3026FY_A, X3026FY_I
X3027FY_X 2027 Materials for Plaster/Panel/Siding (Owner) X3027FY_A, X3027FY_I
X3028FY_X 2027 Materials for Patio/Fence/Brick Work (Owner) X3028FY_A, X3028FY_I
X3029FY_X 2027 Landscaping Trees/Shrubs/Plants/Grass/Seed (Owner) X3029FY_A, X3029FY_I
X3030FY_X 2027 Materials for Insulation/Other (Owner) X3030FY_A, X3030FY_I
X3031FY_X 2027 Property Management & Security (Owner) X3031FY_A, X3031FY_I
X3032FY_X 2027 Property Management Fees (Owner) X3032FY_A, X3032FY_I
X3033FY_X 2027 Management & Upkeep Fees for Security (Owner) X3033FY_A, X3033FY_I
X3034FY_X 2027 Parking (Owner) X3034FY_A, X3034FY_I
X3035FY_X 2027 Rented Dwellings X3035FY_A, X3035FY_I
X3036FY_X 2027 Rent X3036FY_A, X3036FY_I
X3038FY_X 2027 Tenant's Insurance X3038FY_A, X3038FY_I
X3039FY_X 2027 Maintenance & Repair Services (Renter) X3039FY_A, X3039FY_I
X3040FY_X 2027 Maintenance & Repair Materials (Renter) X3040FY_A, X3040FY_I
X3041FY_X 2027 Paint/Wallpaper & Supplies (Renter) X3041FY_A, X3041FY_I
X3042FY_X 2027 Tools/Equipment for Paint & Paper (Renter) X3042FY_A, X3042FY_I
X3043FY_X 2027 Other Supplies & Equipment (Renter) X3043FY_A, X3043FY_I
X3044FY_X 2027 Insurance (Owner & Renter) X3044FY_A, X3044FY_I
X3045FY_X 2027 Home Improvement (Owner & Renter) X3045FY_A, X3045FY_I
X3046FY_X 2027 Home Improvement Services (Owner & Renter) X3046FY_A, X3046FY_I
X3047FY_X 2027 Home Improvement Materials (Owner & Renter) X3047FY_A, X3047FY_I
X3048FY_X 2027 Other Lodging (Vacation Homes & At School) X3048FY_A, X3048FY_I
X3049FY_X 2027 Owned Vacation Homes X3049FY_A, X3049FY_I
X3099FY_X 2027 Principal Paid on Home Loans (Vacation Homes) X3099FY_A, X3099FY_I
X3100FY_X 2027 Closing Costs (Vacation Homes) X3100FY_A, X3100FY_I
X3101FY_X 2027 Interest Paid on Home Loans (Vacation Homes) X3101FY_A, X3101FY_I
X3053FY_X 2027 Property Taxes (Vacation Homes) X3053FY_A, X3053FY_I
X3054FY_X 2027 Homeowners Insurance (Vacation Homes) X3054FY_A, X3054FY_I
X3055FY_X 2027 Maintenance & Remodeling (Vacation Homes) X3055FY_A, X3055FY_I
X3056FY_X 2027 Property Management & Security (Vacation Homes) X3056FY_A, X3056FY_I
X3057FY_X 2027 Housing While Attending School X3057FY_A, X3057FY_I
X3058FY_X 2027 Utilities/Fuel/Public Services X3058FY_A, X3058FY_I
X3059FY_X 2027 Natural Gas X3059FY_A, X3059FY_I
X3060FY_X 2027 Natural/Utility Gas (Renter) X3060FY_A, X3060FY_I
X3061FY_X 2027 Natural/Utility Gas (Owner) X3061FY_A, X3061FY_I
X3062FY_X 2027 Natural/Utility Gas (Vacation Homes) X3062FY_A, X3062FY_I
X3063FY_X 2027 Electricity X3063FY_A, X3063FY_I
X3064FY_X 2027 Electricity (Renter) X3064FY_A, X3064FY_I
X3065FY_X 2027 Electricity (Owner) X3065FY_A, X3065FY_I
X3066FY_X 2027 Electricity (Owned Vacation Homes) X3066FY_A, X3066FY_I
X3067FY_X 2027 Electricity (Rented Vacation Homes) X3067FY_A, X3067FY_I
X3068FY_X 2027 Fuel Oil X3068FY_A, X3068FY_I
X3069FY_X 2027 Fuel Oil (Renter) X3069FY_A, X3069FY_I
X3070FY_X 2027 Fuel Oil (Owner & Owned Vacation Homes) X3070FY_A, X3070FY_I
X3071FY_X 2027 Bottled Gas X3071FY_A, X3071FY_I
X3072FY_X 2027 Gas - Bottled/Tank (Renter) X3072FY_A, X3072FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
X3073FY_X 2027 Gas - Bottled/Tank (Owner) X3073FY_A, X3073FY_I
X3074FY_X 2027 Gas - Bottled/Tank (Vacation Homes) X3074FY_A, X3074FY_I
X3075FY_X 2027 Coal/Wood/Other Fuel X3075FY_A, X3075FY_I
X3076FY_X 2027 Phone Services X3076FY_A, X3076FY_I
X3091FY_X 2027 Residential Telephone including VOIP X3091FY_A, X3091FY_I
X3078FY_X 2027 Cellular Phone Service X3078FY_A, X3078FY_I
X3079FY_X 2027 Apps/Games/Ringtones for Handheld Devices X3079FY_A, X3079FY_I
X3080FY_X 2027 Phone Cards X3080FY_A, X3080FY_I
X3081FY_X 2027 Water & Other Public Services X3081FY_A, X3081FY_I
X3082FY_X 2027 Water & Sewer Maintenance X3082FY_A, X3082FY_I
X3083FY_X 2027 Water & Sewer Maintenance (Renter) X3083FY_A, X3083FY_I
X3084FY_X 2027 Water & Sewer Maintenance (Owner) X3084FY_A, X3084FY_I
X3085FY_X 2027 Water & Sewer Maintenance (Vacation Homes) X3085FY_A, X3085FY_I
X3086FY_X 2027 Trash & Garbage Collection X3086FY_A, X3086FY_I
X3087FY_X 2027 Trash & Garbage Collection (Renter) X3087FY_A, X3087FY_I
X3088FY_X 2027 Trash & Garbage Collection (Owner) X3088FY_A, X3088FY_I
X3089FY_X 2027 Trash & Garbage Collection (Vacation Homes) X3089FY_A, X3089FY_I
X3090FY_X 2027 Septic Tank Cleaning X3090FY_A, X3090FY_I

Life Insurance/Pensions (Consumer Spending)


X13001FY_X 2027 Life/Other Insurance X13001FY_A, X13001FY_I
X13002FY_X 2027 Life/Other Personal Insurance X13002FY_A, X13002FY_I
X13003FY_X 2027 Other Nonhealth Insurance X13003FY_A, X13003FY_I
X13004FY_X 2027 Pensions & Social Security X13004FY_A, X13004FY_I
X13005FY_X 2027 Payroll Deductions for Govt/Railroad Retirement X13005FY_A, X13005FY_I
X13006FY_X 2027 Payroll Deductions for Private Pensions X13006FY_A, X13006FY_I
X13007FY_X 2027 Non-payroll Deposit to Retirement Plans X13007FY_A, X13007FY_I
X13008FY_X 2027 Payroll Deductions for Social Security X13008FY_A, X13008FY_I

Miscellaneous Expenses (Consumer Spending)


X12001FY_X 2027 Smoking Products X12001FY_A, X12001FY_I
X12002FY_X 2027 Cigarettes X12002FY_A, X12002FY_I
X12003FY_X 2027 Cigars/Pipe Tobacco/Other Tobacco Products X12003FY_A, X12003FY_I
X12004FY_X 2027 Smoking Accessories X12004FY_A, X12004FY_I
X12005FY_X 2027 Lotteries & Pari-mutuel Losses X12005FY_A, X12005FY_I
X12006FY_X 2027 Legal Fees X12006FY_A, X12006FY_I
X12007FY_X 2027 Funeral Expenses X12007FY_A, X12007FY_I
X12008FY_X 2027 Safe Deposit Box Rentals X12008FY_A, X12008FY_I
X12009FY_X 2027 Checking Account/Banking Service Charges X12009FY_A, X12009FY_I
X12028FY_X 2027 Non-Student Loans Finance/Late/Interest Charges X12028FY_A, X12028FY_I
X12029FY_X 2027 Credit Cards Finance/Late/Interest Charges X12029FY_A, X12029FY_I
X12010FY_X 2027 Cemetery Lots/Vaults/Maintenance Fees X12010FY_A, X12010FY_I
X12011FY_X 2027 Accounting Fees X12011FY_A, X12011FY_I
X12012FY_X 2027 Miscellaneous Personal Services/Advertising/Fines X12012FY_A, X12012FY_I
X12014FY_X 2027 Occupational Expenses X12014FY_A, X12014FY_I
X12015FY_X 2027 Expenses for Other Properties X12015FY_A, X12015FY_I
X12016FY_X 2027 Credit Card Membership Fees X12016FY_A, X12016FY_I
X12017FY_X 2027 Shopping Club Membership Fees X12017FY_A, X12017FY_I
X12018FY_X 2027 Support Payments/Cash Contributions/Gifts in Kind X12018FY_A, X12018FY_I
X12019FY_X 2027 Support for College Students X12019FY_A, X12019FY_I
X12020FY_X 2027 Gifts of Stocks/Bonds/Mutual Funds to Non-HH Members X12020FY_A, X12020FY_I
X12021FY_X 2027 Cash Gifts to Charities X12021FY_A, X12021FY_I
X12022FY_X 2027 Cash Gifts to Churches/Religious Organizations X12022FY_A, X12022FY_I
X12023FY_X 2027 Cash Gifts to Educational Institutions X12023FY_A, X12023FY_I
X12024FY_X 2027 Cash Gifts to Political Organizations X12024FY_A, X12024FY_I
X12025FY_X 2027 Other Cash Gifts X12025FY_A, X12025FY_I
X12026FY_X 2027 Alimony Expenditures X12026FY_A, X12026FY_I
X12027FY_X 2027 Child Support Expenditures X12027FY_A, X12027FY_I

Personal Care (Consumer Spending)


X10001FY_X 2027 Personal Care Products & Services X10001FY_A, X10001FY_I
X10002FY_X 2027 Personal Care Products X10002FY_A, X10002FY_I
X10003FY_X 2027 Hair Care Products X10003FY_A, X10003FY_I
X10004FY_X 2027 Nonelectric Articles for Hair X10004FY_A, X10004FY_I
X10005FY_X 2027 Wigs & Hairpieces X10005FY_A, X10005FY_I
X10006FY_X 2027 Oral Hygiene Products X10006FY_A, X10006FY_I
X10007FY_X 2027 Shaving Needs X10007FY_A, X10007FY_I
X10008FY_X 2027 Cosmetics/Perfume/Bath/Skincare/Nail Products X10008FY_A, X10008FY_I
X10009FY_X 2027 Deodorant/Female Hygiene/Misc Personal Care Products X10009FY_A, X10009FY_I
X10010FY_X 2027 Adult Diapers X10010FY_A, X10010FY_I
X10011FY_X 2027 Personal Care Appliances X10011FY_A, X10011FY_I
X10012FY_X 2027 Personal Care Services X10012FY_A, X10012FY_I
X10013FY_X 2027 Female Personal Care Services X10013FY_A, X10013FY_I
X10014FY_X 2027 Male Personal Care Services X10014FY_A, X10014FY_I

Total Expenditures (Consumer Spending)


X1001FY_X 2027 Annual Budget Expenditures X1001FY_A, X1001FY_I
X1002FY_X 2027 Food X1002FY_A, X1002FY_I
X1003FY_X 2027 Food at Home X1003FY_A, X1003FY_I
X1130FY_X 2027 Food Away from Home X1130FY_A, X1130FY_I
X15001FY_X 2027 Retail Goods X15001FY_A, X15001FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Consumer Spending Data Variable List

Data Vintage: Esri 2022 and Esri 2027


Data is reported by product or service and includes total expenditures (_X), average spending per household (_A), and a Spending Potential Index (_I).
Learn more about Consumer Spending Data

2022 Consumer Spending


Data Table & Item Code Data Item Description Average/Index Field
Transportation - Local (Consumer Spending)
X6001FY_X 2027 Transportation X6001FY_A, X6001FY_I
X6064FY_X 2027 Payments on Vehicles Excluding Leases X6064FY_A, X6064FY_I
X6010FY_X 2027 Gasoline & Motor Oil X6010FY_A, X6010FY_I
X6011FY_X 2027 Gasoline X6011FY_A, X6011FY_I
X6012FY_X 2027 Diesel Fuel X6012FY_A, X6012FY_I
X6013FY_X 2027 Motor Oil X6013FY_A, X6013FY_I
X6014FY_X 2027 Other Vehicle Expenses X6014FY_A, X6014FY_I
X6015FY_X 2027 Vehicle Maintenance & Repairs X6015FY_A, X6015FY_I
X6016FY_X 2027 Vehicle Coolant/Brake/Transmission Fluids X6016FY_A, X6016FY_I
X6017FY_X 2027 Tire Purchase/Replacement X6017FY_A, X6017FY_I
X6018FY_X 2027 Vehicle Parts/Equipment/Accessories X6018FY_A, X6018FY_I
X6019FY_X 2027 Vehicle Accessories including Labor X6019FY_A, X6019FY_I
X6022FY_X 2027 Vehicle Cleaning Services including Car Washes X6022FY_A, X6022FY_I
X6023FY_X 2027 Miscellaneous Auto Repair/Servicing X6023FY_A, X6023FY_I
X6024FY_X 2027 Vehicle Body Work & Painting X6024FY_A, X6024FY_I
X6065FY_X 2027 Vehicle or Engine Repairs X6065FY_A, X6065FY_I
X6030FY_X 2027 Vehicle Motor Tune-up X6030FY_A, X6030FY_I
X6031FY_X 2027 Lube/Oil Change & Oil Filters X6031FY_A, X6031FY_I
X6032FY_X 2027 Vehicle Front End Alignment/Wheel Balance & Rotation X6032FY_A, X6032FY_I
X6033FY_X 2027 Vehicle Shock Absorber Replacement X6033FY_A, X6033FY_I
X6034FY_X 2027 Tire Repair & Other Repair Work X6034FY_A, X6034FY_I
X6039FY_X 2027 Auto Repair Service Policy X6039FY_A, X6039FY_I
X6040FY_X 2027 Vehicle Insurance X6040FY_A, X6040FY_I
X6041FY_X 2027 Rental of Vehicles excluding Trips X6041FY_A, X6041FY_I
X6044FY_X 2027 Leased Vehicles X6044FY_A, X6044FY_I
X6066FY_X 2027 Basic Lease Charge for Cars/Trucks X6066FY_A, X6066FY_I
X6067FY_X 2027 Car/Truck Lease Fees & Down Payments X6067FY_A, X6067FY_I
X6051FY_X 2027 Vehicle Pers Property Taxes/State & Local Registr Fees X6051FY_A, X6051FY_I
X6052FY_X 2027 Driver`s License Fees X6052FY_A, X6052FY_I
X6053FY_X 2027 Vehicle Inspection Fees X6053FY_A, X6053FY_I
X6054FY_X 2027 Parking Fees & Tolls excluding Trips X6054FY_A, X6054FY_I
X6055FY_X 2027 Parking Fees excluding Residence (Not on Trips) X6055FY_A, X6055FY_I
X6056FY_X 2027 Tolls/Electronic Toll Passes excluding Trips X6056FY_A, X6056FY_I
X6057FY_X 2027 Towing Charges X6057FY_A, X6057FY_I
X6068FY_X 2027 Auto Service Clubs & GPS Services X6068FY_A, X6068FY_I
X6059FY_X 2027 Transportation - Public/Other Transportation X6059FY_A, X6059FY_I
X6060FY_X 2027 Car/Van Pool & Non-motorized Transportation X6060FY_A, X6060FY_I
X6061FY_X 2027 Intracity Mass Transit Fares X6061FY_A, X6061FY_I
X6062FY_X 2027 Taxi Fares & Limousine Services X6062FY_A, X6062FY_I
X6063FY_X 2027 Private School Bus X6063FY_A, X6063FY_I

Travel (Consumer Spending)


X7001FY_X 2027 Travel X7001FY_A, X7001FY_I
X7002FY_X 2027 Travel - Transportation Costs X7002FY_A, X7002FY_I
X7003FY_X 2027 Airline Fares X7003FY_A, X7003FY_I
X7004FY_X 2027 Intercity Train Fares on Trips X7004FY_A, X7004FY_I
X7005FY_X 2027 Ship Fares on Trips X7005FY_A, X7005FY_I
X7006FY_X 2027 Intercity Bus Fares on Trips X7006FY_A, X7006FY_I
X7007FY_X 2027 Local Transportation on Trips X7007FY_A, X7007FY_I
X7008FY_X 2027 Taxi Fares & Limousines on Trips X7008FY_A, X7008FY_I
X7027FY_X 2027 Auto/Truck Rental on Trips X7027FY_A, X7027FY_I
X7011FY_X 2027 Gasoline on Trips X7011FY_A, X7011FY_I
X7012FY_X 2027 Motor Oil on Trips X7012FY_A, X7012FY_I
X7013FY_X 2027 Parking Fees on Trips X7013FY_A, X7013FY_I
X7014FY_X 2027 Tolls on Trips X7014FY_A, X7014FY_I
X7015FY_X 2027 Travel - Lodging on Trips X7015FY_A, X7015FY_I
X7016FY_X 2027 Travel - Vacation Clubs X7016FY_A, X7016FY_I
X7017FY_X 2027 Travel - Food & Drink on Trips X7017FY_A, X7017FY_I
X7018FY_X 2027 Alcoholic Beverages on Trips X7018FY_A, X7018FY_I
X7019FY_X 2027 Food/Beverages Prepared on Trips X7019FY_A, X7019FY_I
X7020FY_X 2027 Food/Nonalcoholic Beverages on Trips X7020FY_A, X7020FY_I
X7021FY_X 2027 Travel - Entertainment on Trips X7021FY_A, X7021FY_I
X7022FY_X 2027 Recreational Expenses on Trips X7022FY_A, X7022FY_I
X7023FY_X 2027 Fees for Participant Sports on Trips X7023FY_A, X7023FY_I
X7024FY_X 2027 Movie/Museum/Other Admission on Trips X7024FY_A, X7024FY_I
X7025FY_X 2027 Admission to Sports Events on Trips X7025FY_A, X7025FY_I
X7026FY_X 2027 Other Entertainment Services on Trips X7026FY_A, X7026FY_I

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


Automobiles and Automotive Products (Market Potential)
MP01001h_B 2022 HH Owns or Leases Any Vehicle
MP01001h_I 2022 HH Owns or Leases Any Vehicle: Index
MP01002h_B 2022 HH Owns or Leases 1 Vehicle
MP01002h_I 2022 HH Owns or Leases 1 Vehicle: Index
MP01003h_B 2022 HH Owns or Leases 2 Vehicles
MP01003h_I 2022 HH Owns or Leases 2 Vehicles: Index
MP01004h_B 2022 HH Owns or Leases 3+ Vehicles
MP01004h_I 2022 HH Owns or Leases 3+ Vehicles: Index
MP01005h_B 2022 HH Owns or Leases Any Domestic Vehicle
MP01005h_I 2022 HH Owns or Leases Any Domestic Vehicle: Index
MP01006h_B 2022 HH Owns or Leases Any Imported Vehicle
MP01006h_I 2022 HH Owns or Leases Any Imported Vehicle: Index
MP01007h_B 2022 HH Owns or Leases Convertible
MP01007h_I 2022 HH Owns or Leases Convertible: Index
MP01008h_B 2022 HH Owns or Leases 2 Door Coupe or Sports Coupe
MP01008h_I 2022 HH Owns or Leases 2 Door Coupe or Sports Coupe: Index
MP01009h_B 2022 HH Owns or Leases 4 Door Sedan or Hard Top Vehicle
MP01009h_I 2022 HH Owns or Leases 4 Door Sedan or Hard Top Vehicle: Index
MP01010h_B 2022 HH Owns or Leases 2 Door Sedan or Hard Top Vehicle
MP01010h_I 2022 HH Owns or Leases 2 Door Sedan or Hard Top Vehicle: Index
MP01011h_B 2022 HH Owns or Leases 5 Door Hatchback or Station Wagon
MP01011h_I 2022 HH Owns or Leases 5 Door Hatchback or Station Wagon: Index
MP01084h_B 2022 HH Owns or Leases Minivan or Van
MP01084h_I 2022 HH Owns or Leases Minivan or Van: Index
MP01013h_B 2022 HH Owns or Leases SUV
MP01013h_I 2022 HH Owns or Leases SUV: Index
MP01014h_B 2022 HH Owns or Leases Truck
MP01014h_I 2022 HH Owns or Leases Truck: Index
MP01081h_B 2022 HH Owns or Leases a Diesel Fuel Vehicle
MP01081h_I 2022 HH Owns or Leases a Diesel Fuel Vehicle: Index
MP01082h_B 2022 HH Owns or Leases a Gasoline Fuel Vehicle
MP01082h_I 2022 HH Owns or Leases a Gasoline Fuel Vehicle: Index
MP01083h_B 2022 HH Owns or Leases a Hybrid Vehicle
MP01083h_I 2022 HH Owns or Leases a Hybrid Vehicle: Index
MP01015h_B 2022 HH Owns or Leases Vehicle with Four or All Wheel Drive
MP01015h_I 2022 HH Owns or Leases Vehicle with Four or All Wheel Drive: Index
MP01017h_B 2022 HH Owns or Leases Vehicle with Bluetooth/Hands-Free Phone Capability
MP01017h_I 2022 HH Owns or Leases Vehicle with Bluetooth/Hands-Free Phone Capability: Index
MP01018h_B 2022 HH Owns or Leases Vehicle with Built-In Navigational System or GPS
MP01018h_I 2022 HH Owns or Leases Vehicle with Built-In Navigational System or GPS: Index
MP01019h_B 2022 HH Owns or Leases Vehicle with Onstar or Other Monitoring System
MP01019h_I 2022 HH Owns or Leases Vehicle with Onstar or Other Monitoring System: Index
MP01020h_B 2022 HH Owns or Leases Subcompact Car
MP01020h_I 2022 HH Owns or Leases Subcompact Car: Index
MP01021h_B 2022 HH Owns or Leases Compact Car
MP01021h_I 2022 HH Owns or Leases Compact Car: Index
MP01022h_B 2022 HH Owns or Leases Intermediate Car
MP01022h_I 2022 HH Owns or Leases Intermediate Car: Index
MP01023h_B 2022 HH Owns or Leases Standard Car
MP01023h_I 2022 HH Owns or Leases Standard Car: Index
MP01024h_B 2022 HH Owns or Leases Luxury Car
MP01024h_I 2022 HH Owns or Leases Luxury Car: Index
MP01025h_B 2022 HH Owns or Leases Compact SUV
MP01025h_I 2022 HH Owns or Leases Compact SUV: Index
MP01026h_B 2022 HH Owns or Leases Mid-Size SUV
MP01026h_I 2022 HH Owns or Leases Mid-Size SUV: Index
MP01027h_B 2022 HH Owns or Leases Full-Size SUV
MP01027h_I 2022 HH Owns or Leases Full-Size SUV: Index
MP01028h_B 2022 HH Bought or Leased Any Vehicle Last 12 Mo
MP01028h_I 2022 HH Bought or Leased Any Vehicle Last 12 Mo: Index
MP01029h_B 2022 HH Bought or Leased New Vehicle Last 12 Mo
MP01029h_I 2022 HH Bought or Leased New Vehicle Last 12 Mo: Index
MP01030h_B 2022 HH Bought or Leased Used Vehicle Last 12 Mo
MP01030h_I 2022 HH Bought or Leased Used Vehicle Last 12 Mo: Index
MP01035h_B 2022 HH Bought Most Recent Vehicle
MP01035h_I 2022 HH Bought Most Recent Vehicle: Index
MP01036h_B 2022 HH Leased Most Recent Vehicle
MP01036h_I 2022 HH Leased Most Recent Vehicle: Index
MP01037h_B 2022 HH Bought/Leased Most Recent Vehicle 1-2 Yrs Ago
MP01037h_I 2022 HH Bought/Leased Most Recent Vehicle 1-2 Yrs Ago: Index
MP01038h_B 2022 HH Bought/Leased Most Recent Vehicle 3-4 Yrs Ago
MP01038h_I 2022 HH Bought/Leased Most Recent Vehicle 3-4 Yrs Ago: Index
MP01039h_B 2022 HH Bought/Leased Most Recent Vehicle 5+ Yrs Ago
MP01039h_I 2022 HH Bought/Leased Most Recent Vehicle 5+ Yrs Ago: Index
MP01040h_B 2022 HH Spent $1-$19,999 on Most Recent Vehicle Purchase or Lease
MP01040h_I 2022 HH Spent $1-$19,999 on Most Recent Vehicle Purchase or Lease: Index
MP01041h_B 2022 HH Spent $20,000-$29,999 on Most Recent Vehicle Purchase or Lease
MP01041h_I 2022 HH Spent $20,000-$29,999 on Most Recent Vehicle Purchase or Lease: Index
MP01079h_B 2022 HH Spent $30,000-$39,999 on Most Recent Vehicle Purchase or Lease
MP01079h_I 2022 HH Spent $30,000-$39,999 on Most Recent Vehicle Purchase or Lease: Index
MP01077h_B 2022 HH Spent $40,000-$49,999 on Most Recent Vehicle Purchase or Lease

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP01077h_I 2022 HH Spent $40,000-$49,999 on Most Recent Vehicle Purchase or Lease: Index
MP01078h_B 2022 HH Spent $50,000+ on Most Recent Vehicle Purchase or Lease
MP01078h_I 2022 HH Spent $50,000+ on Most Recent Vehicle Purchase or Lease: Index
MP01043h_B 2022 HH Used Bank/Credit Union Loan on Most Recent Vehicle Purchase/Lease
MP01043h_I 2022 HH Used Bank/Credit Union Loan on Most Recent Vehicle Purchase/Lease: Index
MP01044h_B 2022 HH Used Cash on Most Recent Vehicle Purchase/Lease
MP01044h_I 2022 HH Used Cash on Most Recent Vehicle Purchase/Lease: Index
MP01045h_B 2022 HH Used Dealer Financing on Most Recent Vehicle Purchase/Lease
MP01045h_I 2022 HH Used Dealer Financing on Most Recent Vehicle Purchase/Lease: Index
MP01046h_B 2022 HH Used Manufacturer Financing on Most Recent Vehicle Purchase/Lease
MP01046h_I 2022 HH Used Manufacturer Financing on Most Recent Vehicle Purchase/Lease: Index
MP01047h_B 2022 HH Used Trade-In on Most Recent Vehicle Purchase/Lease
MP01047h_I 2022 HH Used Trade-In on Most Recent Vehicle Purchase/Lease: Index
MP01048h_B 2022 Buick: Most Recent HH Vehicle Purchase or Lease
MP01048h_I 2022 Buick: Most Recent HH Vehicle Purchase or Lease: Index
MP01089h_B 2022 BMW: Most Recent HH Vehicle Purchase or Lease
MP01089h_I 2022 BMW: Most Recent HH Vehicle Purchase or Lease: Index
MP01049h_B 2022 Chevrolet: Most Recent HH Vehicle Purchase or Lease
MP01049h_I 2022 Chevrolet: Most Recent HH Vehicle Purchase or Lease: Index
MP01051h_B 2022 Dodge: Most Recent HH Vehicle Purchase or Lease
MP01051h_I 2022 Dodge: Most Recent HH Vehicle Purchase or Lease: Index
MP01052h_B 2022 Ford: Most Recent HH Vehicle Purchase or Lease
MP01052h_I 2022 Ford: Most Recent HH Vehicle Purchase or Lease: Index
MP01053h_B 2022 Honda: Most Recent HH Vehicle Purchase or Lease
MP01053h_I 2022 Honda: Most Recent HH Vehicle Purchase or Lease: Index
MP01054h_B 2022 Hyundai: Most Recent HH Vehicle Purchase or Lease
MP01054h_I 2022 Hyundai: Most Recent HH Vehicle Purchase or Lease: Index
MP01055h_B 2022 Jeep: Most Recent HH Vehicle Purchase or Lease
MP01055h_I 2022 Jeep: Most Recent HH Vehicle Purchase or Lease: Index
MP01080h_B 2022 Kia: Most Recent HH Vehicle Purchase or Lease
MP01080h_I 2022 Kia: Most Recent HH Vehicle Purchase or Lease: Index
MP01090h_B 2022 Mazda: Most Recent HH Vehicle Purchase or Lease
MP01090h_I 2022 Mazda: Most Recent HH Vehicle Purchase or Lease: Index
MP01056h_B 2022 Nissan: Most Recent HH Vehicle Purchase or Lease
MP01056h_I 2022 Nissan: Most Recent HH Vehicle Purchase or Lease: Index
MP01085h_B 2022 Subaru: Most Recent HH Vehicle Purchase or Lease
MP01085h_I 2022 Subaru: Most Recent HH Vehicle Purchase or Lease: Index
MP01057h_B 2022 Toyota: Most Recent HH Vehicle Purchase or Lease
MP01057h_I 2022 Toyota: Most Recent HH Vehicle Purchase or Lease: Index
MP01086h_B 2022 HH Owns Any ATV or UTV
MP01086h_I 2022 HH Owns Any ATV or UTV: Index
MP01058h_B 2022 HH Owns Any Motorcycle
MP01058h_I 2022 HH Owns Any Motorcycle: Index
MP01059h_B 2022 HH Bought Any New Motorcycle
MP01059h_I 2022 HH Bought Any New Motorcycle: Index
MP01060h_B 2022 HH Bought Any Used Motorcycle
MP01060h_I 2022 HH Bought Any Used Motorcycle: Index
MP01061a_B 2022 Personally Drove <5,000 Miles Last 12 Mo
MP01061a_I 2022 Personally Drove <5,000 Miles Last 12 Mo: Index
MP01062a_B 2022 Personally Drove 5,000-9,999 Miles Last 12 Mo
MP01062a_I 2022 Personally Drove 5,000-9,999 Miles Last 12 Mo: Index
MP01063a_B 2022 Personally Drove 10,000-19,999 Miles Last 12 Mo
MP01063a_I 2022 Personally Drove 10,000-19,999 Miles Last 12 Mo: Index
MP01064a_B 2022 Personally Drove 20,000-29,999 Miles Last 12 Mo
MP01064a_I 2022 Personally Drove 20,000-29,999 Miles Last 12 Mo: Index
MP01065a_B 2022 Personally Drove 30,000+ Miles Last 12 Mo
MP01065a_I 2022 Personally Drove 30,000+ Miles Last 12 Mo: Index
MP01066a_B 2022 Member of Auto Club/Road Assistance Program
MP01066a_I 2022 Member of Auto Club/Road Assistance Program: Index
MP01067a_B 2022 Member of AAA Auto Club/Road Assistance Program
MP01067a_I 2022 Member of AAA Auto Club/Road Assistance Program: Index
MP01087a_B 2022 Member of AARP Auto Club/Road Assistance Program
MP01087a_I 2022 Member of AARP Auto Club/Road Assistance Program: Index
MP01088a_B 2022 Member of Dealer/Manuf/Warranty Auto Club/Road Assistance Program
MP01088a_I 2022 Member of Dealer/Manuf/Warranty Auto Club/Road Assistance Program: Index
MP01068a_B 2022 Rented Car for Business Use Last 12 Mo
MP01068a_I 2022 Rented Car for Business Use Last 12 Mo: Index
MP01069a_B 2022 Rented Car for Personal Use Last 12 Mo
MP01069a_I 2022 Rented Car for Personal Use Last 12 Mo: Index
MP01071a_B 2022 Rented Enterprise Car (Personal Use) Last 12 Mo
MP01071a_I 2022 Rented Enterprise Car (Personal Use) Last 12 Mo: Index
MP01072a_B 2022 Rented Hertz Car (Personal Use) Last 12 Mo
MP01072a_I 2022 Rented Hertz Car (Personal Use) Last 12 Mo: Index
MP01073a_B 2022 Rented Truck or Trailer Last 12 Mo
MP01073a_I 2022 Rented Truck or Trailer Last 12 Mo: Index
MP01074a_B 2022 Rented U-Haul Truck or Trailer Last 12 Mo
MP01074a_I 2022 Rented U-Haul Truck or Trailer Last 12 Mo: Index
MP01075a_B 2022 Rented Truck to Move Personal or HH Goods Last 12 Mo
MP01075a_I 2022 Rented Truck to Move Personal or HH Goods Last 12 Mo: Index
MP02001a_B 2022 Had Alignment Service or Repair Last 12 Mo
MP02001a_I 2022 Had Alignment Service or Repair Last 12 Mo: Index
MP02002a_B 2022 Had Vehicle Brakes Serviced Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP02002a_I 2022 Had Vehicle Brakes Serviced Last 12 Mo: Index
MP02003a_B 2022 Had Brake Lining or Pad Replacement Last 12 Mo
MP02003a_I 2022 Had Brake Lining or Pad Replacement Last 12 Mo: Index
MP02004a_B 2022 Had Major Engine Repair Last 12 Mo
MP02004a_I 2022 Had Major Engine Repair Last 12 Mo: Index
MP02005a_B 2022 Had Minor Engine Repair Last 12 Mo
MP02005a_I 2022 Had Minor Engine Repair Last 12 Mo: Index
MP02006a_B 2022 Had Vehicle Paint Job Done Last 12 Mo
MP02006a_I 2022 Had Vehicle Paint Job Done Last 12 Mo: Index
MP02007a_B 2022 Had Transmission Service Last 12 Mo
MP02007a_I 2022 Had Transmission Service Last 12 Mo: Index
MP02008a_B 2022 Had Vehicle Tune-Up Last 12 Mo
MP02008a_I 2022 Had Vehicle Tune-Up Last 12 Mo: Index
MP02009a_B 2022 Vehicle Serviced by Auto Repair Chain Store Last 12 Mo
MP02009a_I 2022 Vehicle Serviced by Auto Repair Chain Store Last 12 Mo: Index
MP02010a_B 2022 Vehicle Serviced by Car Dealer Last 12 Mo
MP02010a_I 2022 Vehicle Serviced by Car Dealer Last 12 Mo: Index
MP02011a_B 2022 Vehicle Serviced by Discount Dept Store Last 12 Mo
MP02011a_I 2022 Vehicle Serviced by Discount Dept Store Last 12 Mo: Index
MP02012a_B 2022 Vehicle Serviced by Gas Station or Garage Last 12 Mo
MP02012a_I 2022 Vehicle Serviced by Gas Station or Garage Last 12 Mo: Index
MP02013a_B 2022 Vehicle Serviced by Self Last 12 Mo
MP02013a_I 2022 Vehicle Serviced by Self Last 12 Mo: Index
MP02014a_B 2022 Bought Vehicle Air Filter Last 12 Mo
MP02014a_I 2022 Bought Vehicle Air Filter Last 12 Mo: Index
MP02015a_B 2022 Bought Anti-Freeze or Coolant Last 12 Mo
MP02015a_I 2022 Bought Anti-Freeze or Coolant Last 12 Mo: Index
MP02016a_B 2022 Bought Vehicle Battery Last 12 Mo
MP02016a_I 2022 Bought Vehicle Battery Last 12 Mo: Index
MP02021a_B 2022 Bought Gasoline Last 6 Mo
MP02021a_I 2022 Bought Gasoline Last 6 Mo: Index
MP02022a_B 2022 Bought Regular Gasoline Last 6 Mo
MP02022a_I 2022 Bought Regular Gasoline Last 6 Mo: Index
MP02023a_B 2022 Bought Mid-Grade Gasoline Last 6 Mo
MP02023a_I 2022 Bought Mid-Grade Gasoline Last 6 Mo: Index
MP02024a_B 2022 Bought Premium or Super Gasoline Last 6 Mo
MP02024a_I 2022 Bought Premium or Super Gasoline Last 6 Mo: Index
MP02025a_B 2022 Spent $1-$49 on Gasoline Last 30 Days
MP02025a_I 2022 Spent $1-$49 on Gasoline Last 30 Days: Index
MP02026a_B 2022 Spent $50-$99 on Gasoline Last 30 Days
MP02026a_I 2022 Spent $50-$99 on Gasoline Last 30 Days: Index
MP02027a_B 2022 Spent $100-$199 on Gasoline Last 30 Days
MP02027a_I 2022 Spent $100-$199 on Gasoline Last 30 Days: Index
MP02028a_B 2022 Spent $200+ on Gasoline Last 30 Days
MP02028a_I 2022 Spent $200+ on Gasoline Last 30 Days: Index
MP02029a_B 2022 Bought Gas Additives Last 12 Mo
MP02029a_I 2022 Bought Gas Additives Last 12 Mo: Index
MP02030a_B 2022 Bought Leather or Vinyl Protectant Last 12 Mo
MP02030a_I 2022 Bought Leather or Vinyl Protectant Last 12 Mo: Index
MP02031a_B 2022 Used Leather or Vinyl Protectant 4+ Times Last 12 Mo
MP02031a_I 2022 Used Leather or Vinyl Protectant 4+ Times Last 12 Mo: Index
MP02032a_B 2022 Bought Muffler Last 12 Mo
MP02032a_I 2022 Bought Muffler Last 12 Mo: Index
MP02033a_B 2022 Bought or Changed Motor Oil Last 12 Mo
MP02033a_I 2022 Bought or Changed Motor Oil Last 12 Mo: Index
MP02034a_B 2022 Bought 7+ Quarts of Motor Oil Last 12 Mo
MP02034a_I 2022 Bought 7+ Quarts of Motor Oil Last 12 Mo: Index
MP02038a_B 2022 Auto Repair Chain Added or Changed Motor Oil Last 12 Mo
MP02038a_I 2022 Auto Repair Chain Added or Changed Motor Oil Last 12 Mo: Index
MP02039a_B 2022 Car Dealer Added or Changed Motor Oil Last 12 Mo
MP02039a_I 2022 Car Dealer Added or Changed Motor Oil Last 12 Mo: Index
MP02040a_B 2022 Gas Station/Garage Added or Changed Motor Oil Last 12 Mo
MP02040a_I 2022 Gas Station/Garage Added or Changed Motor Oil Last 12 Mo: Index
MP02041a_B 2022 Jiffy Lube Added or Changed Motor Oil Last 12 Mo
MP02041a_I 2022 Jiffy Lube Added or Changed Motor Oil Last 12 Mo: Index
MP02042a_B 2022 Self Added or Changed Motor Oil Last 12 Mo
MP02042a_I 2022 Self Added or Changed Motor Oil Last 12 Mo: Index
MP02043a_B 2022 Oth HH Member Added or Changed Motor Oil Last 12 Mo
MP02043a_I 2022 Oth HH Member Added or Changed Motor Oil Last 12 Mo: Index
MP02044a_B 2022 Bought Motor Oil Additives Last 12 Mo
MP02044a_I 2022 Bought Motor Oil Additives Last 12 Mo: Index
MP02045a_B 2022 Bought Oil Filter Last 12 Mo
MP02045a_I 2022 Bought Oil Filter Last 12 Mo: Index
MP02046a_B 2022 Bought Shock Absorbers or Struts Last 12 Mo
MP02046a_I 2022 Bought Shock Absorbers or Struts Last 12 Mo: Index
MP02047a_B 2022 Bought Spark Plugs Last 12 Mo
MP02047a_I 2022 Bought Spark Plugs Last 12 Mo: Index
MP02048a_B 2022 Bought Tires Last 12 Mo
MP02048a_I 2022 Bought Tires Last 12 Mo: Index
MP02060a_B 2022 Spent $1-$249 on Tires Last 12 Mo
MP02060a_I 2022 Spent $1-$249 on Tires Last 12 Mo: Index
MP02054a_B 2022 Spent $250-$499 on Tires Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP02054a_I 2022 Spent $250-$499 on Tires Last 12 Mo: Index
MP02055a_B 2022 Spent $500+ on Tires Last 12 Mo
MP02055a_I 2022 Spent $500+ on Tires Last 12 Mo: Index
MP02056a_B 2022 Bought Tires at Discount Tire Co Last 12 Mo
MP02056a_I 2022 Bought Tires at Discount Tire Co Last 12 Mo: Index
MP02061a_B 2022 Bought Tires at Walmart Last 12 Mo
MP02061a_I 2022 Bought Tires at Walmart Last 12 Mo: Index
MP02057a_B 2022 Bought Car Wax or Polish Last 12 Mo
MP02057a_I 2022 Bought Car Wax or Polish Last 12 Mo: Index
MP02058a_B 2022 Used Car Wax/Polish 4+ Times Last 12 Mo
MP02058a_I 2022 Used Car Wax/Polish 4+ Times Last 12 Mo: Index
MP02059a_B 2022 Bought Windshield Wipers Last 12 Mo
MP02059a_I 2022 Bought Windshield Wipers Last 12 Mo: Index

Baby Products, Toys and Games (Market Potential)


MP03017h_B 2022 HH Owns Any Baby Furniture or Equipment
MP03017h_I 2022 HH Owns Any Baby Furniture or Equipment: Index
MP03018h_B 2022 HH Bought Baby Furniture or Equipment Last 6 Mo
MP03018h_I 2022 HH Bought Baby Furniture or Equipment Last 6 Mo: Index
MP03019h_B 2022 HH Spent $100+ on Baby Furniture or Equipment Last 6 Mo
MP03019h_I 2022 HH Spent $100+ on Baby Furniture or Equipment Last 6 Mo: Index
MP03020h_B 2022 HH Owns Baby Car Seat
MP03020h_I 2022 HH Owns Baby Car Seat: Index
MP03021h_B 2022 HH Owns Baby Carrier (Front or Back)
MP03021h_I 2022 HH Owns Baby Carrier (Front or Back): Index
MP03022h_B 2022 HH Owns Infant Crib
MP03022h_I 2022 HH Owns Infant Crib: Index
MP03023h_B 2022 HH Owns High Chair
MP03023h_I 2022 HH Owns High Chair: Index
MP03024h_B 2022 HH Owns Playpen
MP03024h_I 2022 HH Owns Playpen: Index
MP03025h_B 2022 HH Owns Stroller
MP03025h_I 2022 HH Owns Stroller: Index
MP03026h_B 2022 HH Used Baby Food Last 6 Mo
MP03026h_I 2022 HH Used Baby Food Last 6 Mo: Index
MP03027h_B 2022 HH Used Organic Baby Food Last 6 Mo
MP03027h_I 2022 HH Used Organic Baby Food Last 6 Mo: Index
MP03028h_B 2022 HH Used Gerber Baby Food Last 6 Mo
MP03028h_I 2022 HH Used Gerber Baby Food Last 6 Mo: Index
MP03029h_B 2022 HH Used Infant Cereal Last 6 Mo
MP03029h_I 2022 HH Used Infant Cereal Last 6 Mo: Index
MP03030h_B 2022 HH Used Prepared Infant Formula Last 6 Mo
MP03030h_I 2022 HH Used Prepared Infant Formula Last 6 Mo: Index
MP03031h_B 2022 HH Used Disposable Diapers/Underpants Last 6 Mo
MP03031h_I 2022 HH Used Disposable Diapers/Underpants Last 6 Mo: Index
MP03032h_B 2022 HH Used Baby Bath/Wash/Soap Product Last 6 Mo
MP03032h_I 2022 HH Used Baby Bath/Wash/Soap Product Last 6 Mo: Index
MP03033h_B 2022 HH Used Baby Lotion Last 6 Mo
MP03033h_I 2022 HH Used Baby Lotion Last 6 Mo: Index
MP03034h_B 2022 HH Used Baby Nurser/Bottle Last 6 Mo
MP03034h_I 2022 HH Used Baby Nurser/Bottle Last 6 Mo: Index
MP03035h_B 2022 HH Used Baby Oil Last 6 Mo
MP03035h_I 2022 HH Used Baby Oil Last 6 Mo: Index
MP03036h_B 2022 HH Used Baby Ointment/Cream Last 6 Mo
MP03036h_I 2022 HH Used Baby Ointment/Cream Last 6 Mo: Index
MP03037h_B 2022 HH Used Baby Powder Last 6 Mo
MP03037h_I 2022 HH Used Baby Powder Last 6 Mo: Index
MP03038h_B 2022 HH Used Baby Shampoo Last 6 Mo
MP03038h_I 2022 HH Used Baby Shampoo Last 6 Mo: Index
MP03039h_B 2022 HH Used Teething Remedy Last 6 Mo
MP03039h_I 2022 HH Used Teething Remedy Last 6 Mo: Index
MP03040h_B 2022 HH Used Pre-Moistened Baby Wipes Last 6 Mo
MP03040h_I 2022 HH Used Pre-Moistened Baby Wipes Last 6 Mo: Index
MP34001a_B 2022 Bought Any Children`s Toy or Game Last 12 Mo
MP34001a_I 2022 Bought Any Children`s Toy or Game Last 12 Mo: Index
MP34002a_B 2022 Spent $1-$49 on Toys or Games for Child Last 12 Mo
MP34002a_I 2022 Spent $1-$49 on Toys or Games for Child Last 12 Mo: Index
MP34003a_B 2022 Spent $50-$99 on Toys or Games for Child Last 12 Mo
MP34003a_I 2022 Spent $50-$99 on Toys or Games for Child Last 12 Mo: Index
MP34004a_B 2022 Spent $100-$199 on Toys or Games for Child Last 12 Mo
MP34004a_I 2022 Spent $100-$199 on Toys or Games for Child Last 12 Mo: Index
MP34005a_B 2022 Spent $200-$499 on Toys or Games for Child Last 12 Mo
MP34005a_I 2022 Spent $200-$499 on Toys or Games for Child Last 12 Mo: Index
MP34006a_B 2022 Spent $500+ on Toys or Games for Child Last 12 Mo
MP34006a_I 2022 Spent $500+ on Toys or Games for Child Last 12 Mo: Index
MP34008a_B 2022 Bought Infant Toy Last 12 Mo
MP34008a_I 2022 Bought Infant Toy Last 12 Mo: Index
MP34009a_B 2022 Bought Pre-School Toy Last 12 Mo
MP34009a_I 2022 Bought Pre-School Toy Last 12 Mo: Index
MP34010a_B 2022 Bought Boy Action Figure for Child Last 12 Mo
MP34010a_I 2022 Bought Boy Action Figure for Child Last 12 Mo: Index
MP34011a_B 2022 Bought Girl Action Figure for Child Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP34011a_I 2022 Bought Girl Action Figure for Child Last 12 Mo: Index
MP34012a_B 2022 Bought Action Game for Child Last 12 Mo
MP34012a_I 2022 Bought Action Game for Child Last 12 Mo: Index
MP34013a_B 2022 Bought Bicycle for Child Last 12 Mo
MP34013a_I 2022 Bought Bicycle for Child Last 12 Mo: Index
MP34014a_B 2022 Bought Board Game for Child Last 12 Mo
MP34014a_I 2022 Bought Board Game for Child Last 12 Mo: Index
MP34015a_B 2022 Bought Builder Set for Child Last 12 Mo
MP34015a_I 2022 Bought Builder Set for Child Last 12 Mo: Index
MP34016a_B 2022 Bought Car for Child Last 12 Mo
MP34016a_I 2022 Bought Car for Child Last 12 Mo: Index
MP34017a_B 2022 Bought Construction Toy for Child Last 12 Mo
MP34017a_I 2022 Bought Construction Toy for Child Last 12 Mo: Index
MP34018a_B 2022 Bought Fashion Doll for Child Last 12 Mo
MP34018a_I 2022 Bought Fashion Doll for Child Last 12 Mo: Index
MP34019a_B 2022 Bought Large/Baby Doll for Child Last 12 Mo
MP34019a_I 2022 Bought Large/Baby Doll for Child Last 12 Mo: Index
MP34020a_B 2022 Bought Doll Accessories for Child Last 12 Mo
MP34020a_I 2022 Bought Doll Accessories for Child Last 12 Mo: Index
MP34021a_B 2022 Bought Doll Clothing for Child Last 12 Mo
MP34021a_I 2022 Bought Doll Clothing for Child Last 12 Mo: Index
MP34022a_B 2022 Bought Educational Toy for Child Last 12 Mo
MP34022a_I 2022 Bought Educational Toy for Child Last 12 Mo: Index
MP34023a_B 2022 Bought Electronic Doll or Animal for Child Last 12 Mo
MP34023a_I 2022 Bought Electronic Doll or Animal for Child Last 12 Mo: Index
MP34024a_B 2022 Bought Electronic Game for Child Last 12 Mo
MP34024a_I 2022 Bought Electronic Game for Child Last 12 Mo: Index
MP34025a_B 2022 Bought Mechanical Toy for Child Last 12 Mo
MP34025a_I 2022 Bought Mechanical Toy for Child Last 12 Mo: Index
MP34026a_B 2022 Bought Model Kit or Set for Child Last 12 Mo
MP34026a_I 2022 Bought Model Kit or Set for Child Last 12 Mo: Index
MP34027a_B 2022 Bought Plush Doll or Animal for Child Last 12 Mo
MP34027a_I 2022 Bought Plush Doll or Animal for Child Last 12 Mo: Index
MP34029a_B 2022 Bought Water Toy for Child Last 12 Mo
MP34029a_I 2022 Bought Water Toy for Child Last 12 Mo: Index
MP34030a_B 2022 Bought Word Game for Child Last 12 Mo
MP34030a_I 2022 Bought Word Game for Child Last 12 Mo: Index

Civic Activities and Political Affiliation (Market Potential)


MP06001a_B 2022 Participated in Any Public Activity Last 12 Mo
MP06001a_I 2022 Participated in Any Public Activity Last 12 Mo: Index
MP06002a_B 2022 Attended Public Meeting on Town or School Affairs Last 12 Mo
MP06002a_I 2022 Attended Public Meeting on Town or School Affairs Last 12 Mo: Index
MP06003a_B 2022 Served on Committee for Local Organization Last 12 Mo
MP06003a_I 2022 Served on Committee for Local Organization Last 12 Mo: Index
MP06004a_B 2022 Engaged in Fundraising Last 12 Mo
MP06004a_I 2022 Engaged in Fundraising Last 12 Mo: Index
MP06005a_B 2022 Volunteered for a Charitable Organization Last 12 Mo
MP06005a_I 2022 Volunteered for a Charitable Organization Last 12 Mo: Index
MP06006a_B 2022 Made a Speech Last 12 Mo
MP06006a_I 2022 Made a Speech Last 12 Mo: Index
MP06007a_B 2022 Wrote Something That Was Published Last 12 Mo
MP06007a_I 2022 Wrote Something That Was Published Last 12 Mo: Index
MP06008a_B 2022 Wrote to News/Magazine Editor or Called Radio/TV Last 12 Mo
MP06008a_I 2022 Wrote to News/Magazine Editor or Called Radio/TV Last 12 Mo: Index
MP06009a_B 2022 Wrote or Called a Politician Last 12 Mo
MP06009a_I 2022 Wrote or Called a Politician Last 12 Mo: Index
MP06010a_B 2022 Voted in Federal or State or Local Election Last 12 Mo
MP06010a_I 2022 Voted in Federal or State or Local Election Last 12 Mo: Index
MP06011a_B 2022 Attended Political Rally/Speech/Organized Protest Last 12 Mo
MP06011a_I 2022 Attended Political Rally/Speech/Organized Protest Last 12 Mo: Index
MP06032a_B 2022 Signed a Petition Last 12 Mo
MP06032a_I 2022 Signed a Petition Last 12 Mo: Index
MP06012a_B 2022 Participated in Environmental Groups/Causes Last 12 Mo
MP06012a_I 2022 Participated in Environmental Groups/Causes Last 12 Mo: Index
MP06013a_B 2022 Recycled Products Last 12 Mo
MP06013a_I 2022 Recycled Products Last 12 Mo: Index
MP06015a_B 2022 Contributed to NPR Last 12 Mo
MP06015a_I 2022 Contributed to NPR Last 12 Mo: Index
MP06016a_B 2022 Contributed to PBS Last 12 Mo
MP06016a_I 2022 Contributed to PBS Last 12 Mo: Index
MP06017a_B 2022 Contributed to Arts or Cultural Organization Last 12 Mo
MP06017a_I 2022 Contributed to Arts or Cultural Organization Last 12 Mo: Index
MP06018a_B 2022 Contributed to Educational Organization Last 12 Mo
MP06018a_I 2022 Contributed to Educational Organization Last 12 Mo: Index
MP06019a_B 2022 Contributed to Environmental Organization Last 12 Mo
MP06019a_I 2022 Contributed to Environmental Organization Last 12 Mo: Index
MP06020a_B 2022 Contributed to Health Organization Last 12 Mo
MP06020a_I 2022 Contributed to Health Organization Last 12 Mo: Index
MP06021a_B 2022 Contributed to Political Organization Last 12 Mo
MP06021a_I 2022 Contributed to Political Organization Last 12 Mo: Index
MP06022a_B 2022 Contributed to Religious Organization Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP06022a_I 2022 Contributed to Religious Organization Last 12 Mo: Index
MP06023a_B 2022 Contributed to Social Services Organization Last 12 Mo
MP06023a_I 2022 Contributed to Social Services Organization Last 12 Mo: Index
MP06024a_B 2022 Affiliated with Democratic Political Party
MP06024a_I 2022 Affiliated with Democratic Political Party: Index
MP06025a_B 2022 Affiliated with Republican Political Party
MP06025a_I 2022 Affiliated with Republican Political Party: Index
MP06026a_B 2022 Affiliated with Independent or No Political Party
MP06026a_I 2022 Affiliated with Independent or No Political Party: Index
MP06027a_B 2022 Very Conservative Political Outlook
MP06027a_I 2022 Very Conservative Political Outlook: Index
MP06028a_B 2022 Somewhat Conservative Political Outlook
MP06028a_I 2022 Somewhat Conservative Political Outlook: Index
MP06029a_B 2022 Middle of the Road Political Outlook
MP06029a_I 2022 Middle of the Road Political Outlook: Index
MP06030a_B 2022 Somewhat Liberal Political Outlook
MP06030a_I 2022 Somewhat Liberal Political Outlook: Index
MP06031a_B 2022 Very Liberal Political Outlook
MP06031a_I 2022 Very Liberal Political Outlook: Index
MP06033a_B 2022 Vote in National Elections: 1-Never
MP06033a_I 2022 Vote in National Elections: 1-Never: Index
MP06034a_B 2022 Vote in National Elections: 2-Sometimes
MP06034a_I 2022 Vote in National Elections: 2-Sometimes: Index
MP06035a_B 2022 Vote in National Elections: 3-Always
MP06035a_I 2022 Vote in National Elections: 3-Always: Index
MP06036a_B 2022 Vote in Statewide Elections: 1-Never
MP06036a_I 2022 Vote in Statewide Elections: 1-Never: Index
MP06037a_B 2022 Vote in Statewide Elections: 2-Sometimes
MP06037a_I 2022 Vote in Statewide Elections: 2-Sometimes: Index
MP06038a_B 2022 Vote in Statewide Elections: 3-Always
MP06038a_I 2022 Vote in Statewide Elections: 3-Always: Index
MP06039a_B 2022 Vote in Local Elections: 1-Never
MP06039a_I 2022 Vote in Local Elections: 1-Never: Index
MP06040a_B 2022 Vote in Local Elections: 2-Sometimes
MP06040a_I 2022 Vote in Local Elections: 2-Sometimes: Index
MP06041a_B 2022 Vote in Local Elections: 3-Always
MP06041a_I 2022 Vote in Local Elections: 3-Always: Index

Clothing, Shoes and Accessories (Market Potential)


MP07007a_B 2022 Bought Clothing in Dept Store Last 6 Mo
MP07007a_I 2022 Bought Clothing in Dept Store Last 6 Mo: Index
MP07008a_B 2022 Bought Clothing in Discount Store Last 6 Mo
MP07008a_I 2022 Bought Clothing in Discount Store Last 6 Mo: Index
MP07009a_B 2022 Bought Clothing Online Last 6 Mo
MP07009a_I 2022 Bought Clothing Online Last 6 Mo: Index
MP07128a_B 2022 Spent $1-$100 on Clothing Last 12 Mo
MP07128a_I 2022 Spent $1-$100 on Clothing Last 12 Mo: Index
MP07129a_B 2022 Spent $101-$200 on Clothing Last 12 Mo
MP07129a_I 2022 Spent $101-$200 on Clothing Last 12 Mo: Index
MP07130a_B 2022 Spent $201-$300 on Clothing Last 12 Mo
MP07130a_I 2022 Spent $201-$300 on Clothing Last 12 Mo: Index
MP07131a_B 2022 Spent $301-$400 on Clothing Last 12 Mo
MP07131a_I 2022 Spent $301-$400 on Clothing Last 12 Mo: Index
MP07132a_B 2022 Spent $401-$500 on Clothing Last 12 Mo
MP07132a_I 2022 Spent $401-$500 on Clothing Last 12 Mo: Index
MP07133a_B 2022 Spent $501-$600 on Clothing Last 12 Mo
MP07133a_I 2022 Spent $501-$600 on Clothing Last 12 Mo: Index
MP07134a_B 2022 Spent $601+ on Clothing Last 12 Mo
MP07134a_I 2022 Spent $601+ on Clothing Last 12 Mo: Index
MP07135a_B 2022 Spent $1-$100 on Men`s Clothing Last 12 Mo
MP07135a_I 2022 Spent $1-$100 on Men`s Clothing Last 12 Mo: Index
MP07136a_B 2022 Spent $101-$200 on Men`s Clothing Last 12 Mo
MP07136a_I 2022 Spent $101-$200 on Men`s Clothing Last 12 Mo: Index
MP07137a_B 2022 Spent $201-$300 on Men`s Clothing Last 12 Mo
MP07137a_I 2022 Spent $201-$300 on Men`s Clothing Last 12 Mo: Index
MP07138a_B 2022 Spent $301-$400 on Men`s Clothing Last 12 Mo
MP07138a_I 2022 Spent $301-$400 on Men`s Clothing Last 12 Mo: Index
MP07139a_B 2022 Spent $401-$500 on Men`s Clothing Last 12 Mo
MP07139a_I 2022 Spent $401-$500 on Men`s Clothing Last 12 Mo: Index
MP07140a_B 2022 Spent $501-$600 on Men`s Clothing Last 12 Mo
MP07140a_I 2022 Spent $501-$600 on Men`s Clothing Last 12 Mo: Index
MP07141a_B 2022 Spent $601+ on Men`s Clothing Last 12 Mo
MP07141a_I 2022 Spent $601+ on Men`s Clothing Last 12 Mo: Index
MP07142a_B 2022 Spent $1-$100 on Women`s Clothing Last 12 Mo
MP07142a_I 2022 Spent $1-$100 on Women`s Clothing Last 12 Mo: Index
MP07143a_B 2022 Spent $101-$200 on Women`s Clothing Last 12 Mo
MP07143a_I 2022 Spent $101-$200 on Women`s Clothing Last 12 Mo: Index
MP07144a_B 2022 Spent $201-$300 on Women`s Clothing Last 12 Mo
MP07144a_I 2022 Spent $201-$300 on Women`s Clothing Last 12 Mo: Index
MP07145a_B 2022 Spent $301-$400 on Women`s Clothing Last 12 Mo
MP07145a_I 2022 Spent $301-$400 on Women`s Clothing Last 12 Mo: Index
MP07146a_B 2022 Spent $401-$500 on Women`s Clothing Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP07146a_I 2022 Spent $401-$500 on Women`s Clothing Last 12 Mo: Index
MP07147a_B 2022 Spent $501-$600 on Women`s Clothing Last 12 Mo
MP07147a_I 2022 Spent $501-$600 on Women`s Clothing Last 12 Mo: Index
MP07148a_B 2022 Spent $601+ on Women`s Clothing Last 12 Mo
MP07148a_I 2022 Spent $601+ on Women`s Clothing Last 12 Mo: Index
MP07011a_B 2022 Spent $1-$99 on Sports Clothing Last 12 Mo
MP07011a_I 2022 Spent $1-$99 on Sports Clothing Last 12 Mo: Index
MP07012a_B 2022 Spent $100-$149 on Sports Clothing Last 12 Mo
MP07012a_I 2022 Spent $100-$149 on Sports Clothing Last 12 Mo: Index
MP07108a_B 2022 Spent $150-$299 on Sports Clothing Last 12 Mo
MP07108a_I 2022 Spent $150-$299 on Sports Clothing Last 12 Mo: Index
MP07109a_B 2022 Spent $300+ on Sports Clothing Last 12 Mo
MP07109a_I 2022 Spent $300+ on Sports Clothing Last 12 Mo: Index
MP07110a_B 2022 Spent $1-$99 on Athletic/Workout Wear Last 12 Mo
MP07110a_I 2022 Spent $1-$99 on Athletic/Workout Wear Last 12 Mo: Index
MP07111a_B 2022 Spent $100+ on Athletic/Workout Wear Last 12 Mo
MP07111a_I 2022 Spent $100+ on Athletic/Workout Wear Last 12 Mo: Index
MP07112a_B 2022 Spent $1-$99 on Team Sports Clothing Last 12 Mo
MP07112a_I 2022 Spent $1-$99 on Team Sports Clothing Last 12 Mo: Index
MP07113a_B 2022 Spent $100+ on Team Sports Clothing Last 12 Mo
MP07113a_I 2022 Spent $100+ on Team Sports Clothing Last 12 Mo: Index
MP07014a_B 2022 Bought Any Men`s Clothing Last 12 Mo
MP07014a_I 2022 Bought Any Men`s Clothing Last 12 Mo: Index
MP07030a_B 2022 Bought Any Women`s Clothing Last 12 Mo
MP07030a_I 2022 Bought Any Women`s Clothing Last 12 Mo: Index
MP07114h_B 2022 HH Bought Clothing for Baby <1 Year Last 6 Mo
MP07114h_I 2022 HH Bought Clothing for Baby <1 Year Last 6 Mo: Index
MP07115h_B 2022 HH Bought Clothing for Child 1-2 Yrs Last 6 Mo
MP07115h_I 2022 HH Bought Clothing for Child 1-2 Yrs Last 6 Mo: Index
MP07116h_B 2022 HH Bought Clothing for Child 3-5 Yrs Last 6 Mo
MP07116h_I 2022 HH Bought Clothing for Child 3-5 Yrs Last 6 Mo: Index
MP07117h_B 2022 HH Bought Clothing for Child 6-12 Yrs Last 6 Mo
MP07117h_I 2022 HH Bought Clothing for Child 6-12 Yrs Last 6 Mo: Index
MP07118h_B 2022 HH Bought Clothing for Any Child <13 Yrs Last 6 Mo
MP07118h_I 2022 HH Bought Clothing for Any Child <13 Yrs Last 6 Mo: Index
MP07119h_B 2022 HH Spent $1-$50 on Clothing for Child <13 Last 6 Mo
MP07119h_I 2022 HH Spent $1-$50 on Clothing for Child <13 Last 6 Mo: Index
MP07120h_B 2022 HH Spent $51-$99 on Clothing for Child <13 Last 6 Mo
MP07120h_I 2022 HH Spent $51-$99 on Clothing for Child <13 Last 6 Mo: Index
MP07121h_B 2022 HH Spent $100-$199 on Clothing for Child <13 Last 6 Mo
MP07121h_I 2022 HH Spent $100-$199 on Clothing for Child <13 Last 6 Mo: Index
MP07122h_B 2022 HH Spent $200-$399 on Clothing for Child <13 Last 6 Mo
MP07122h_I 2022 HH Spent $200-$399 on Clothing for Child <13 Last 6 Mo: Index
MP07123h_B 2022 HH Spent $400+ on Clothing for Child <13 Last 6 Mo
MP07123h_I 2022 HH Spent $400+ on Clothing for Child <13 Last 6 Mo: Index
MP07124a_B 2022 Spent $1-$99 on Dry Cleaning Last 6 Mo
MP07124a_I 2022 Spent $1-$99 on Dry Cleaning Last 6 Mo: Index
MP07125a_B 2022 Spent $100+ on Dry Cleaning Last 6 Mo
MP07125a_I 2022 Spent $100+ on Dry Cleaning Last 6 Mo: Index
MP07126a_B 2022 Spent $1-$99 at Laundromat Last 6 Mo
MP07126a_I 2022 Spent $1-$99 at Laundromat Last 6 Mo: Index
MP07127a_B 2022 Spent $100+ at Laundromat Last 6 Mo
MP07127a_I 2022 Spent $100+ at Laundromat Last 6 Mo: Index
MP07082a_B 2022 Bought Watch Last 12 Mo
MP07082a_I 2022 Bought Watch Last 12 Mo: Index
MP07086a_B 2022 Spent $100+ on Watches Last 12 Mo
MP07086a_I 2022 Spent $100+ on Watches Last 12 Mo: Index
MP07093a_B 2022 Bought Fine Jewelry Last 12 Mo
MP07093a_I 2022 Bought Fine Jewelry Last 12 Mo: Index
MP07098a_B 2022 Bought Diamond Fine Jewelry Last 12 Mo
MP07098a_I 2022 Bought Diamond Fine Jewelry Last 12 Mo: Index
MP07099a_B 2022 Bought Gold Fine Jewelry Last 12 Mo
MP07099a_I 2022 Bought Gold Fine Jewelry Last 12 Mo: Index
MP07100a_B 2022 Bought Sterling Fine Jewelry Last 12 Mo
MP07100a_I 2022 Bought Sterling Fine Jewelry Last 12 Mo: Index
MP07101a_B 2022 Spent $1-$99 on Fine Jewelry Last 12 Mo
MP07101a_I 2022 Spent $1-$99 on Fine Jewelry Last 12 Mo: Index
MP07102a_B 2022 Spent $100-$399 on Fine Jewelry Last 12 Mo
MP07102a_I 2022 Spent $100-$399 on Fine Jewelry Last 12 Mo: Index
MP07103a_B 2022 Spent $400-$749 on Fine Jewelry Last 12 Mo
MP07103a_I 2022 Spent $400-$749 on Fine Jewelry Last 12 Mo: Index
MP07104a_B 2022 Spent $750+ on Fine Jewelry Last 12 Mo
MP07104a_I 2022 Spent $750+ on Fine Jewelry Last 12 Mo: Index
MP07105a_B 2022 Purchased Fine Jewelry at Department Store Last 12 Mo
MP07105a_I 2022 Purchased Fine Jewelry at Department Store Last 12 Mo: Index
MP07106a_B 2022 Purchased Fine Jewelry from Independent Jeweler Last 12 Mo
MP07106a_I 2022 Purchased Fine Jewelry from Independent Jeweler Last 12 Mo: Index
MP07149h_B 2022 HH Subscribes to Stitch Fix Clothing Service
MP07149h_I 2022 HH Subscribes to Stitch Fix Clothing Service: Index
MP30001a_B 2022 Bought Any Shoes Last 12 Mo
MP30001a_I 2022 Bought Any Shoes Last 12 Mo: Index
MP30013a_B 2022 Bought Shoes at Department Store Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP30013a_I 2022 Bought Shoes at Department Store Last 6 Mo: Index
MP30014a_B 2022 Bought Shoes at Discount Store Last 6 Mo
MP30014a_I 2022 Bought Shoes at Discount Store Last 6 Mo: Index
MP30015a_B 2022 Bought Shoes Online Last 6 Mo
MP30015a_I 2022 Bought Shoes Online Last 6 Mo: Index
MP30016a_B 2022 Bought Athletic Shoes Last 12 Mo
MP30016a_I 2022 Bought Athletic Shoes Last 12 Mo: Index
MP30017a_B 2022 Bought Aerobic or Fitness Shoes Last 12 Mo
MP30017a_I 2022 Bought Aerobic or Fitness Shoes Last 12 Mo: Index
MP30018a_B 2022 Bought Basketball Shoes Last 12 Mo
MP30018a_I 2022 Bought Basketball Shoes Last 12 Mo: Index
MP30019a_B 2022 Bought Cross-Training Shoes Last 12 Mo
MP30019a_I 2022 Bought Cross-Training Shoes Last 12 Mo: Index
MP30020a_B 2022 Bought Hiking/Backpacking Boots Last 12 Mo
MP30020a_I 2022 Bought Hiking/Backpacking Boots Last 12 Mo: Index
MP30021a_B 2022 Bought Running or Jogging Shoes Last 12 Mo
MP30021a_I 2022 Bought Running or Jogging Shoes Last 12 Mo: Index
MP30058a_B 2022 Bought Sport Sandals Last 12 Mo
MP30058a_I 2022 Bought Sport Sandals Last 12 Mo: Index
MP30023a_B 2022 Bought Tennis Shoes Last 12 Mo
MP30023a_I 2022 Bought Tennis Shoes Last 12 Mo: Index
MP30024a_B 2022 Bought Walking Shoes Last 12 Mo
MP30024a_I 2022 Bought Walking Shoes Last 12 Mo: Index
MP30029a_B 2022 Bought Adidas Athletic Shoes Last 12 Mo
MP30029a_I 2022 Bought Adidas Athletic Shoes Last 12 Mo: Index
MP30030a_B 2022 Bought Asics Athletic Shoes Last 12 Mo
MP30030a_I 2022 Bought Asics Athletic Shoes Last 12 Mo: Index
MP30031a_B 2022 Bought Converse Athletic Shoes Last 12 Mo
MP30031a_I 2022 Bought Converse Athletic Shoes Last 12 Mo: Index
MP30032a_B 2022 Bought Jordan Athletic Shoes Last 12 Mo
MP30032a_I 2022 Bought Jordan Athletic Shoes Last 12 Mo: Index
MP30033a_B 2022 Bought New Balance Athletic Shoes Last 12 Mo
MP30033a_I 2022 Bought New Balance Athletic Shoes Last 12 Mo: Index
MP30034a_B 2022 Bought Nike Athletic Shoes Last 12 Mo
MP30034a_I 2022 Bought Nike Athletic Shoes Last 12 Mo: Index
MP30035a_B 2022 Bought Puma Athletic Shoes Last 12 Mo
MP30035a_I 2022 Bought Puma Athletic Shoes Last 12 Mo: Index
MP30036a_B 2022 Bought Reebok Athletic Shoes Last 12 Mo
MP30036a_I 2022 Bought Reebok Athletic Shoes Last 12 Mo: Index
MP30037a_B 2022 Bought Skechers Athletic Shoes Last 12 Mo
MP30037a_I 2022 Bought Skechers Athletic Shoes Last 12 Mo: Index
MP30057a_B 2022 Bought Vans Athletic Shoes Last 12 Mo
MP30057a_I 2022 Bought Vans Athletic Shoes Last 12 Mo: Index
MP30060h_B 2022 HH Bought Shoes for Child <13 Last 6 Mo
MP30060h_I 2022 HH Bought Shoes for Child <13 Last 6 Mo: Index
MP30061h_B 2022 HH Spent $1-$50 on Shoes for Child <13 Last 6 Mo
MP30061h_I 2022 HH Spent $1-$50 on Shoes for Child <13 Last 6 Mo: Index
MP30062h_B 2022 HH Spent $51-$99 on Shoes for Child <13 Last 6 Mo
MP30062h_I 2022 HH Spent $51-$99 on Shoes for Child <13 Last 6 Mo: Index
MP30063h_B 2022 HH Spent $100+ on Shoes for Child <13 Last 6 Mo
MP30063h_I 2022 HH Spent $100+ on Shoes for Child <13 Last 6 Mo: Index
MP30064h_B 2022 HH Bought Athletic Shoes for Child <13 Last 6 Mo
MP30064h_I 2022 HH Bought Athletic Shoes for Child <13 Last 6 Mo: Index
MP30065h_B 2022 HH Bought Casual Shoes for Child <13 Last 6 Mo
MP30065h_I 2022 HH Bought Casual Shoes for Child <13 Last 6 Mo: Index
MP30066h_B 2022 HH Bought Dress Shoes for Child <13 Last 6 Mo
MP30066h_I 2022 HH Bought Dress Shoes for Child <13 Last 6 Mo: Index
MP30067h_B 2022 HH Bought Rain/Snow Boots for Child <13 Last 6 Mo
MP30067h_I 2022 HH Bought Rain/Snow Boots for Child <13 Last 6 Mo: Index
MP30068h_B 2022 HH Bought Sandals for Child <13 Last 6 Mo
MP30068h_I 2022 HH Bought Sandals for Child <13 Last 6 Mo: Index
MP30069h_B 2022 HH Bought Slippers for Child <13 Last 6 Mo
MP30069h_I 2022 HH Bought Slippers for Child <13 Last 6 Mo: Index
MP30070a_B 2022 Spent $1-$50 on Athletic Shoes Last 12 Mo
MP30070a_I 2022 Spent $1-$50 on Athletic Shoes Last 12 Mo: Index
MP30071a_B 2022 Spent $51-$100 on Athletic Shoes Last 12 Mo
MP30071a_I 2022 Spent $51-$100 on Athletic Shoes Last 12 Mo: Index
MP30072a_B 2022 Spent $101-$200 on Athletic Shoes Last 12 Mo
MP30072a_I 2022 Spent $101-$200 on Athletic Shoes Last 12 Mo: Index
MP30073a_B 2022 Spent $201-$300 on Athletic Shoes Last 12 Mo
MP30073a_I 2022 Spent $201-$300 on Athletic Shoes Last 12 Mo: Index
MP30074a_B 2022 Spent $301+ on Athletic Shoes Last 12 Mo
MP30074a_I 2022 Spent $301+ on Athletic Shoes Last 12 Mo: Index
MP30075a_B 2022 Spent $1-$50 on Other (Non-Athletic) Shoes Last 12 Mo
MP30075a_I 2022 Spent $1-$50 on Other (Non-Athletic) Shoes Last 12 Mo: Index
MP30076a_B 2022 Spent $51-$100 on Other (Non-Athletic) Shoes Last 12 Mo
MP30076a_I 2022 Spent $51-$100 on Other (Non-Athletic) Shoes Last 12 Mo: Index
MP30077a_B 2022 Spent $101-$200 on Other (Non-Athletic) Shoes Last 12 Mo
MP30077a_I 2022 Spent $101-$200 on Other (Non-Athletic) Shoes Last 12 Mo: Index
MP30078a_B 2022 Spent $201-$300 on Other (Non-Athletic) Shoes Last 12 Mo
MP30078a_I 2022 Spent $201-$300 on Other (Non-Athletic) Shoes Last 12 Mo: Index
MP30079a_B 2022 Spent $301+ on Other (Non-Athletic) Shoes Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP30079a_I 2022 Spent $301+ on Other (Non-Athletic) Shoes Last 12 Mo: Index

Electronics and Internet (Market Potential)


MP09147a_B 2022 Own Any Tablet
MP09147a_I 2022 Own Any Tablet: Index
MP09148a_B 2022 Own Any E-Reader
MP09148a_I 2022 Own Any E-Reader: Index
MP09134a_B 2022 Own E-Reader or Tablet: Amazon Kindle
MP09134a_I 2022 Own E-Reader or Tablet: Amazon Kindle: Index
MP09132a_B 2022 Own E-Reader or Tablet: iPad
MP09132a_I 2022 Own E-Reader or Tablet: iPad: Index
MP09177a_B 2022 Own E-Reader or Tablet: Samsung Galaxy/Galaxy Note
MP09177a_I 2022 Own E-Reader or Tablet: Samsung Galaxy/Galaxy Note: Index
MP09002a_B 2022 Own Any Portable Mp3 Player
MP09002a_I 2022 Own Any Portable Mp3 Player: Index
MP09172a_B 2022 Own Apple Watch Wearable Technology
MP09172a_I 2022 Own Apple Watch Wearable Technology: Index
MP09173a_B 2022 Own Fitbit Wearable Technology
MP09173a_I 2022 Own Fitbit Wearable Technology: Index
MP09180a_B 2022 Own Garmin Wearable Technology
MP09180a_I 2022 Own Garmin Wearable Technology: Index
MP09152a_B 2022 Own Digital Camcorder
MP09152a_I 2022 Own Digital Camcorder: Index
MP09149a_B 2022 Own Digital Point and Shoot Camera or Camcorder
MP09149a_I 2022 Own Digital Point and Shoot Camera or Camcorder: Index
MP09150a_B 2022 Own Digital SLR Camera or Camcorder
MP09150a_I 2022 Own Digital SLR Camera or Camcorder: Index
MP09151a_B 2022 Own 35mm Camera or Camcorder
MP09151a_I 2022 Own 35mm Camera or Camcorder: Index
MP09022a_B 2022 Own Telephoto or Zoom Lens for Camera
MP09022a_I 2022 Own Telephoto or Zoom Lens for Camera: Index
MP09023a_B 2022 Own Wide Angle Lens for Camera
MP09023a_I 2022 Own Wide Angle Lens for Camera: Index
MP09174a_B 2022 Own a Selfie Stick for Camera
MP09174a_I 2022 Own a Selfie Stick for Camera: Index
MP09028a_B 2022 Printed Digital Photos Last 12 Mo
MP09028a_I 2022 Printed Digital Photos Last 12 Mo: Index
MP09030a_B 2022 Use a Computer at Work
MP09030a_I 2022 Use a Computer at Work: Index
MP09031a_B 2022 Use Desktop Computer at Work
MP09031a_I 2022 Use Desktop Computer at Work: Index
MP09032a_B 2022 Use Laptop or Notebook at Work
MP09032a_I 2022 Use Laptop or Notebook at Work: Index
MP09033h_B 2022 HH Owns a Computer
MP09033h_I 2022 HH Owns a Computer: Index
MP09034h_B 2022 HH Purchased Computer Last 12 Mo
MP09034h_I 2022 HH Purchased Computer Last 12 Mo: Index
MP09035h_B 2022 HH Owns Desktop Computer
MP09035h_I 2022 HH Owns Desktop Computer: Index
MP09036h_B 2022 HH Owns Laptop or Notebook
MP09036h_I 2022 HH Owns Laptop or Notebook: Index
MP09038h_B 2022 HH Has Child (<18 Yrs) Using Home Computer
MP09038h_I 2022 HH Has Child (<18 Yrs) Using Home Computer: Index
MP09039h_B 2022 HH Owns Any Apple or Mac Brand Computer
MP09039h_I 2022 HH Owns Any Apple or Mac Brand Computer: Index
MP09040h_B 2022 HH Owns Any PC or Non-Apple Brand Computer
MP09040h_I 2022 HH Owns Any PC or Non-Apple Brand Computer: Index
MP09048h_B 2022 HH Purchased 1-2 Yrs Ago Most Recent Computer
MP09048h_I 2022 HH Purchased 1-2 Yrs Ago Most Recent Computer: Index
MP09049h_B 2022 HH Purchased 3-4 Yrs Ago Most Recent Computer
MP09049h_I 2022 HH Purchased 3-4 Yrs Ago Most Recent Computer: Index
MP09050h_B 2022 HH Purchased 5+ Yrs Ago Most Recent Computer
MP09050h_I 2022 HH Purchased 5+ Yrs Ago Most Recent Computer: Index
MP09141h_B 2022 HH Purchased in a Store Most Recent Computer
MP09141h_I 2022 HH Purchased in a Store Most Recent Computer: Index
MP09142h_B 2022 HH Purchased Online Most Recent Computer
MP09142h_I 2022 HH Purchased Online Most Recent Computer: Index
MP09051h_B 2022 HH Spent $1-$499 on Most Recent Home Computer
MP09051h_I 2022 HH Spent $1-$499 on Most Recent Home Computer: Index
MP09052h_B 2022 HH Spent $500-$999 on Most Recent Home Computer
MP09052h_I 2022 HH Spent $500-$999 on Most Recent Home Computer: Index
MP09053h_B 2022 HH Spent $1,000-$1,499 on Most Recent Home Computer
MP09053h_I 2022 HH Spent $1,000-$1,499 on Most Recent Home Computer: Index
MP09054h_B 2022 HH Spent $1,500-$1,999 on Most Recent Home Computer
MP09054h_I 2022 HH Spent $1,500-$1,999 on Most Recent Home Computer: Index
MP09055h_B 2022 HH Spent $2,000+ on Most Recent Home Computer
MP09055h_I 2022 HH Spent $2,000+ on Most Recent Home Computer: Index
MP09071h_B 2022 HH Owns Webcam
MP09071h_I 2022 HH Owns Webcam: Index
MP09072h_B 2022 HH Owns Wireless Router
MP09072h_I 2022 HH Owns Wireless Router: Index
MP09166h_B 2022 HH Owns All-In-One Printer (Print Copy Scan)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP09166h_I 2022 HH Owns All-In-One Printer (Print Copy Scan): Index
MP09073h_B 2022 HH Owns Accounting Software
MP09073h_I 2022 HH Owns Accounting Software: Index
MP09074h_B 2022 HH Owns Communications or Fax Software
MP09074h_I 2022 HH Owns Communications or Fax Software: Index
MP09075h_B 2022 HH Owns Database or Filing Software
MP09075h_I 2022 HH Owns Database or Filing Software: Index
MP09076h_B 2022 HH Owns Desktop Publishing Software
MP09076h_I 2022 HH Owns Desktop Publishing Software: Index
MP09077h_B 2022 HH Owns Education or Training Software
MP09077h_I 2022 HH Owns Education or Training Software: Index
MP09078h_B 2022 HH Owns Entertainment or Games Software
MP09078h_I 2022 HH Owns Entertainment or Games Software: Index
MP09079h_B 2022 HH Owns Personal Finance or Tax Preparation Software
MP09079h_I 2022 HH Owns Personal Finance or Tax Preparation Software: Index
MP09080h_B 2022 HH Owns Presentation Graphics Software
MP09080h_I 2022 HH Owns Presentation Graphics Software: Index
MP09081h_B 2022 HH Owns Multimedia Software
MP09081h_I 2022 HH Owns Multimedia Software: Index
MP09082h_B 2022 HH Owns Networking Software
MP09082h_I 2022 HH Owns Networking Software: Index
MP09083h_B 2022 HH Owns Online Meeting or Conference Software
MP09083h_I 2022 HH Owns Online Meeting or Conference Software: Index
MP09175h_B 2022 HH Owns Online or Remote Backup Software
MP09175h_I 2022 HH Owns Online or Remote Backup Software: Index
MP09084h_B 2022 HH Owns Security or Anti-Virus Software
MP09084h_I 2022 HH Owns Security or Anti-Virus Software: Index
MP09085h_B 2022 HH Owns Spreadsheet Software
MP09085h_I 2022 HH Owns Spreadsheet Software: Index
MP09178h_B 2022 HH Owns Touch Screen Monitor
MP09178h_I 2022 HH Owns Touch Screen Monitor: Index
MP09086h_B 2022 HH Owns Utility Software
MP09086h_I 2022 HH Owns Utility Software: Index
MP09087h_B 2022 HH Owns Web Authoring Software
MP09087h_I 2022 HH Owns Web Authoring Software: Index
MP09088h_B 2022 HH Owns Word Processing Software
MP09088h_I 2022 HH Owns Word Processing Software: Index
MP09135h_B 2022 HH Owns CD Player
MP09135h_I 2022 HH Owns CD Player: Index
MP09093h_B 2022 HH Owns Portable GPS Device
MP09093h_I 2022 HH Owns Portable GPS Device: Index
MP09136h_B 2022 HH Owns Ear Buds Headphones
MP09136h_I 2022 HH Owns Ear Buds Headphones: Index
MP09137h_B 2022 HH Owns Noise Reduction Headphones
MP09137h_I 2022 HH Owns Noise Reduction Headphones: Index
MP09165h_B 2022 HH Owns Bluetooth or Wireless Headphones
MP09165h_I 2022 HH Owns Bluetooth or Wireless Headphones: Index
MP09138h_B 2022 HH Owns Home Theater or Entertainment System
MP09138h_I 2022 HH Owns Home Theater or Entertainment System: Index
MP09095h_B 2022 HH Owns 1 TV
MP09095h_I 2022 HH Owns 1 TV: Index
MP09096h_B 2022 HH Owns 2 TVs
MP09096h_I 2022 HH Owns 2 TVs: Index
MP09097h_B 2022 HH Owns 3 TVs
MP09097h_I 2022 HH Owns 3 TVs: Index
MP09098h_B 2022 HH Owns 4+ TVs
MP09098h_I 2022 HH Owns 4+ TVs: Index
MP09100h_B 2022 HH Owns LCD TV
MP09100h_I 2022 HH Owns LCD TV: Index
MP09143h_B 2022 HH Owns LED TV
MP09143h_I 2022 HH Owns LED TV: Index
MP09181h_B 2022 HH Owns OLED TV
MP09181h_I 2022 HH Owns OLED TV: Index
MP09101h_B 2022 HH Owns Plasma TV
MP09101h_I 2022 HH Owns Plasma TV: Index
MP09103h_B 2022 HH Owns HDTV
MP09103h_I 2022 HH Owns HDTV: Index
MP09167h_B 2022 HH Owns 4K Ultra HDTV
MP09167h_I 2022 HH Owns 4K Ultra HDTV: Index
MP09104h_B 2022 HH Owns Internet Connectable TV
MP09104h_I 2022 HH Owns Internet Connectable TV: Index
MP09106h_B 2022 HH Owns <27 in Screen TV (Small)
MP09106h_I 2022 HH Owns <27 in Screen TV (Small): Index
MP09107h_B 2022 HH Owns 27-35 in Screen TV (Medium)
MP09107h_I 2022 HH Owns 27-35 in Screen TV (Medium): Index
MP09108h_B 2022 HH Owns 36-42 in Screen TV (Large)
MP09108h_I 2022 HH Owns 36-42 in Screen TV (Large): Index
MP09109h_B 2022 HH Owns 43-54 in Screen TV (XL)
MP09109h_I 2022 HH Owns 43-54 in Screen TV (XL): Index
MP09184h_B 2022 HH Owns 55-69 in Screen TV (XXL)
MP09184h_I 2022 HH Owns 55-69 in Screen TV (XXL): Index
MP09185h_B 2022 HH Owns 70 in+ Screen TV (XXXL)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP09185h_I 2022 HH Owns 70 in+ Screen TV (XXXL): Index
MP09111h_B 2022 HH Most Recent TV Purchase: <27 in (Small)
MP09111h_I 2022 HH Most Recent TV Purchase: <27 in (Small): Index
MP09112h_B 2022 HH Most Recent TV Purchase: 27-35 in (Medium)
MP09112h_I 2022 HH Most Recent TV Purchase: 27-35 in (Medium): Index
MP09113h_B 2022 HH Most Recent TV Purchase: 36-42 in (Large)
MP09113h_I 2022 HH Most Recent TV Purchase: 36-42 in (Large): Index
MP09114h_B 2022 HH Most Recent TV Purchase: 43-54 in (XL)
MP09114h_I 2022 HH Most Recent TV Purchase: 43-54 in (XL): Index
MP09182h_B 2022 HH Most Recent TV Purchase: 55-69 in (XXL)
MP09182h_I 2022 HH Most Recent TV Purchase: 55-69 in (XXL): Index
MP09183h_B 2022 HH Most Recent TV Purchase: 70+ in (XXXL)
MP09183h_I 2022 HH Most Recent TV Purchase: 70+ in (XXXL): Index
MP09140h_B 2022 HH Owns Any Internet Video Device for TV
MP09140h_I 2022 HH Owns Any Internet Video Device for TV: Index
MP09156h_B 2022 HH Owns Amazon Fire Internet Device for TV
MP09156h_I 2022 HH Owns Amazon Fire Internet Device for TV: Index
MP09157h_B 2022 HH Owns Apple TV Internet Device for TV
MP09157h_I 2022 HH Owns Apple TV Internet Device for TV: Index
MP09158h_B 2022 HH Owns Google Chromecast Internet Device for TV
MP09158h_I 2022 HH Owns Google Chromecast Internet Device for TV: Index
MP09159h_B 2022 HH Owns Roku Internet Device for TV
MP09159h_I 2022 HH Owns Roku Internet Device for TV: Index
MP09117h_B 2022 HH Owns Handheld Video Game System
MP09117h_I 2022 HH Owns Handheld Video Game System: Index
MP09118h_B 2022 HH Owns Video Game System Attached to TV/Computer
MP09118h_I 2022 HH Owns Video Game System Attached to TV/Computer: Index
MP09186h_B 2022 HH Owns Nintendo DS/2DS/3DS Video Game System
MP09186h_I 2022 HH Owns Nintendo DS/2DS/3DS Video Game System: Index
MP09176h_B 2022 HH Owns Nintendo Switch Video Game System
MP09176h_I 2022 HH Owns Nintendo Switch Video Game System: Index
MP09187h_B 2022 HH Owns Nintendo Wii/Wii U Video Game System
MP09187h_I 2022 HH Owns Nintendo Wii/Wii U Video Game System: Index
MP09125h_B 2022 HH Owns PlayStation 2 (PS2) Video Game System
MP09125h_I 2022 HH Owns PlayStation 2 (PS2) Video Game System: Index
MP09126h_B 2022 HH Owns PlayStation 3 (PS3) Video Game System
MP09126h_I 2022 HH Owns PlayStation 3 (PS3) Video Game System: Index
MP09170h_B 2022 HH Owns PlayStation 4 (PS4) Video Game System
MP09170h_I 2022 HH Owns PlayStation 4 (PS4) Video Game System: Index
MP09129h_B 2022 HH Owns Xbox 360 Video Game System
MP09129h_I 2022 HH Owns Xbox 360 Video Game System: Index
MP09171h_B 2022 HH Owns Xbox One Video Game System
MP09171h_I 2022 HH Owns Xbox One Video Game System: Index
MP09116h_B 2022 HH Purchased Video Game System Last 12 Mo
MP09116h_I 2022 HH Purchased Video Game System Last 12 Mo: Index
MP09130h_B 2022 HH Purchased 5+ Video Games Last 12 Mo
MP09130h_I 2022 HH Purchased 5+ Video Games Last 12 Mo: Index
MP09131h_B 2022 HH Spent $101+ on Video Games Last 12 Mo
MP09131h_I 2022 HH Spent $101+ on Video Games Last 12 Mo: Index
MP19001a_B 2022 Have Internet Access at Home
MP19001a_I 2022 Have Internet Access at Home: Index
MP19007a_B 2022 Broadband or High Speed Connection to Internet at Home
MP19007a_I 2022 Broadband or High Speed Connection to Internet at Home: Index
MP19003a_B 2022 Cable Modem Connection to Internet at Home
MP19003a_I 2022 Cable Modem Connection to Internet at Home: Index
MP19004a_B 2022 DSL Connection to Internet at Home
MP19004a_I 2022 DSL Connection to Internet at Home: Index
MP19005a_B 2022 Fiber Optic Connection to Internet at Home
MP19005a_I 2022 Fiber Optic Connection to Internet at Home: Index
MP19137a_B 2022 Satellite Service Connection to Internet at Home
MP19137a_I 2022 Satellite Service Connection to Internet at Home: Index
MP19071a_B 2022 Spend <0.5 Hours Online (Excluding Email) Daily
MP19071a_I 2022 Spend <0.5 Hours Online (Excluding Email) Daily: Index
MP19070a_B 2022 Spend 0.5-0.9 Hours Online(Excluding Email) Daily
MP19070a_I 2022 Spend 0.5-0.9 Hours Online(Excluding Email) Daily: Index
MP19069a_B 2022 Spend 1-1.9 Hours Online (Excluding Email) Daily
MP19069a_I 2022 Spend 1-1.9 Hours Online (Excluding Email) Daily: Index
MP19068a_B 2022 Spend 2-4.9 Hours Online (Excluding Email) Daily
MP19068a_I 2022 Spend 2-4.9 Hours Online (Excluding Email) Daily: Index
MP19067a_B 2022 Spend 5-9.9 Hours Online (Excluding Email) Daily
MP19067a_I 2022 Spend 5-9.9 Hours Online (Excluding Email) Daily: Index
MP19066a_B 2022 Spend 10+ Hours Online (Excluding Email) Daily
MP19066a_I 2022 Spend 10+ Hours Online (Excluding Email) Daily: Index
MP19008a_B 2022 Used Internet Last 30 Days
MP19008a_I 2022 Used Internet Last 30 Days: Index
MP19009a_B 2022 Used Internet at Home Last 30 Days
MP19009a_I 2022 Used Internet at Home Last 30 Days: Index
MP19010a_B 2022 Used Internet at Work Last 30 Days
MP19010a_I 2022 Used Internet at Work Last 30 Days: Index
MP19011a_B 2022 Used Internet at School or Library Last 30 Days
MP19011a_I 2022 Used Internet at School or Library Last 30 Days: Index
MP19012a_B 2022 Used Internet Not Home/Work/School/Library Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP19012a_I 2022 Used Internet Not Home/Work/School/Library Last 30 Days: Index
MP19013a_B 2022 Used Computer to Access Internet Last 30 Days
MP19013a_I 2022 Used Computer to Access Internet Last 30 Days: Index
MP19014a_B 2022 Used Cell Phone to Access Internet Last 30 Days
MP19014a_I 2022 Used Cell Phone to Access Internet Last 30 Days: Index
MP19084a_B 2022 Used Tablet to Access Internet Last 30 Days
MP19084a_I 2022 Used Tablet to Access Internet Last 30 Days: Index
MP19085a_B 2022 Used Video Game Console to Access Internet Last 30 Days
MP19085a_I 2022 Used Video Game Console to Access Internet Last 30 Days: Index
MP19086a_B 2022 Used Television to Access Internet Last 30 Days
MP19086a_I 2022 Used Television to Access Internet Last 30 Days: Index
MP19017a_B 2022 Used Internet for Email Last 30 Days
MP19017a_I 2022 Used Internet for Email Last 30 Days: Index
MP19018a_B 2022 Used Internet for IM Last 30 Days
MP19018a_I 2022 Used Internet for IM Last 30 Days: Index
MP19019a_B 2022 Used Internet for Personal Purchase Last 30 Days
MP19019a_I 2022 Used Internet for Personal Purchase Last 30 Days: Index
MP19020a_B 2022 Used Internet for Business Purchase Last 30 Days
MP19020a_I 2022 Used Internet for Business Purchase Last 30 Days: Index
MP19021a_B 2022 Used Internet to Pay Bills Last 30 Days
MP19021a_I 2022 Used Internet to Pay Bills Last 30 Days: Index
MP19079a_B 2022 Used Internet to Take Online Class Last 30 Days
MP19079a_I 2022 Used Internet to Take Online Class Last 30 Days: Index
MP19022a_B 2022 Used Internet to Look for Employment Last 30 Days
MP19022a_I 2022 Used Internet to Look for Employment Last 30 Days: Index
MP19023a_B 2022 Used Internet to Trade or Track Investments Last 30 Days
MP19023a_I 2022 Used Internet to Trade or Track Investments Last 30 Days: Index
MP19024a_B 2022 Used Internet for Travel Plans Last 30 Days
MP19024a_I 2022 Used Internet for Travel Plans Last 30 Days: Index
MP19025a_B 2022 Used Internet to Research New/Used Vehicle Purchase Last 30 Days
MP19025a_I 2022 Used Internet to Research New/Used Vehicle Purchase Last 30 Days: Index
MP19026a_B 2022 Used Internet for Financial Info Last 30 Days
MP19026a_I 2022 Used Internet for Financial Info Last 30 Days: Index
MP19027a_B 2022 Used Internet for Medical Info Last 30 Days
MP19027a_I 2022 Used Internet for Medical Info Last 30 Days: Index
MP19028a_B 2022 Used Internet for Movie Listings/Times Last 30 Days
MP19028a_I 2022 Used Internet for Movie Listings/Times Last 30 Days: Index
MP19029a_B 2022 Used Internet for Latest News Last 30 Days
MP19029a_I 2022 Used Internet for Latest News Last 30 Days: Index
MP19072a_B 2022 Used Internet for Parenting Info Last 30 Days
MP19072a_I 2022 Used Internet for Parenting Info Last 30 Days: Index
MP19030a_B 2022 Used Internet for Real Estate Info Last 30 Days
MP19030a_I 2022 Used Internet for Real Estate Info Last 30 Days: Index
MP19031a_B 2022 Used Internet for Sports News or Info Last 30 Days
MP19031a_I 2022 Used Internet for Sports News or Info Last 30 Days: Index
MP19032a_B 2022 Used Internet to Visit Blogs Last 30 Days
MP19032a_I 2022 Used Internet to Visit Blogs Last 30 Days: Index
MP19033a_B 2022 Used Internet to Write Blogs Last 30 Days
MP19033a_I 2022 Used Internet to Write Blogs Last 30 Days: Index
MP19034a_B 2022 Used Internet for Online Dating Last 30 Days
MP19034a_I 2022 Used Internet for Online Dating Last 30 Days: Index
MP19138a_B 2022 Used Internet for Video Chat Last 30 Days
MP19138a_I 2022 Used Internet for Video Chat Last 30 Days: Index
MP19016a_B 2022 Used Internet to Visit a Chat Room Last 30 Days
MP19016a_I 2022 Used Internet to Visit a Chat Room Last 30 Days: Index
MP19035a_B 2022 Used Internet to Play Games Last 30 Days
MP19035a_I 2022 Used Internet to Play Games Last 30 Days: Index
MP19036a_B 2022 Used Internet to Send Greeting Card Last 30 Days
MP19036a_I 2022 Used Internet to Send Greeting Card Last 30 Days: Index
MP19037a_B 2022 Used Internet for Phone Call Last 30 Days
MP19037a_I 2022 Used Internet for Phone Call Last 30 Days: Index
MP19038a_B 2022 Used Internet to Share Photos on Website Last 30 Days
MP19038a_I 2022 Used Internet to Share Photos on Website Last 30 Days: Index
MP19039a_B 2022 Used Internet to Look for Recipes Last 30 Days
MP19039a_I 2022 Used Internet to Look for Recipes Last 30 Days: Index
MP19040a_B 2022 Used Internet to Add Video to Website Last 30 Days
MP19040a_I 2022 Used Internet to Add Video to Website Last 30 Days: Index
MP19041a_B 2022 Used Internet to Download Movie Last 30 Days
MP19041a_I 2022 Used Internet to Download Movie Last 30 Days: Index
MP19042a_B 2022 Used Internet to Download Music Last 30 Days
MP19042a_I 2022 Used Internet to Download Music Last 30 Days: Index
MP19044a_B 2022 Used Internet to Download TV Program Last 30 Days
MP19044a_I 2022 Used Internet to Download TV Program Last 30 Days: Index
MP19045a_B 2022 Used Internet to Download Video Game Last 30 Days
MP19045a_I 2022 Used Internet to Download Video Game Last 30 Days: Index
MP19046a_B 2022 Used Internet to Watch Movie Last 30 Days
MP19046a_I 2022 Used Internet to Watch Movie Last 30 Days: Index
MP19047a_B 2022 Used Internet to Watch TV Program Last 30 Days
MP19047a_I 2022 Used Internet to Watch TV Program Last 30 Days: Index
MP19152a_B 2022 Used Nintendo Switch Online Gaming Service Last 30 Days
MP19152a_I 2022 Used Nintendo Switch Online Gaming Service Last 30 Days: Index
MP19081a_B 2022 Used PlayStation Network Online Gaming Service Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP19081a_I 2022 Used PlayStation Network Online Gaming Service Last 30 Days: Index
MP19082a_B 2022 Used Xbox Live Online Gaming Service Last 30 Days
MP19082a_I 2022 Used Xbox Live Online Gaming Service Last 30 Days: Index
MP19083a_B 2022 Played Massive Multi-Player Online Game Last 30 Days
MP19083a_I 2022 Played Massive Multi-Player Online Game Last 30 Days: Index
MP19048a_B 2022 Used Spanish Language Website or App Last 30 Days
MP19048a_I 2022 Used Spanish Language Website or App Last 30 Days: Index
MP19049a_B 2022 Social Media: Used Facebook Last 30 Days
MP19049a_I 2022 Social Media: Used Facebook Last 30 Days: Index
MP19126a_B 2022 Social Media: Used Instagram Last 30 Days
MP19126a_I 2022 Social Media: Used Instagram Last 30 Days: Index
MP19050a_B 2022 Social Media: Used LinkedIn Last 30 Days
MP19050a_I 2022 Social Media: Used LinkedIn Last 30 Days: Index
MP19140a_B 2022 Social Media: Used Reddit Last 30 Days
MP19140a_I 2022 Social Media: Used Reddit Last 30 Days: Index
MP19053a_B 2022 Social Media: Used Shutterfly Last 30 Days
MP19053a_I 2022 Social Media: Used Shutterfly Last 30 Days: Index
MP19139a_B 2022 Social Media: Used Snapchat Last 30 Days
MP19139a_I 2022 Social Media: Used Snapchat Last 30 Days: Index
MP19077a_B 2022 Social Media: Used Tumblr Last 30 Days
MP19077a_I 2022 Social Media: Used Tumblr Last 30 Days: Index
MP19141a_B 2022 Social Media: Used Twitch Last 30 Days
MP19141a_I 2022 Social Media: Used Twitch Last 30 Days: Index
MP19054a_B 2022 Social Media: Used Twitter Last 30 Days
MP19054a_I 2022 Social Media: Used Twitter Last 30 Days: Index
MP19078a_B 2022 Social Media: Used Yelp Last 30 Days
MP19078a_I 2022 Social Media: Used Yelp Last 30 Days: Index
MP19055a_B 2022 Social Media: Used YouTube Last 30 Days
MP19055a_I 2022 Social Media: Used YouTube Last 30 Days: Index
MP19088a_B 2022 Social Media: Used Pinterest Last 30 Days
MP19088a_I 2022 Social Media: Used Pinterest Last 30 Days: Index
MP19089a_B 2022 Updated Status Using Social Media Last 30 Days
MP19089a_I 2022 Updated Status Using Social Media Last 30 Days: Index
MP19090a_B 2022 Updated Profile Using Social Media Last 30 Days
MP19090a_I 2022 Updated Profile Using Social Media Last 30 Days: Index
MP19091a_B 2022 Posted Picture Using Social Media Last 30 Days
MP19091a_I 2022 Posted Picture Using Social Media Last 30 Days: Index
MP19092a_B 2022 Posted Video Using Social Media Last 30 Days
MP19092a_I 2022 Posted Video Using Social Media Last 30 Days: Index
MP19093a_B 2022 Posted Link Using Social Media Last 30 Days
MP19093a_I 2022 Posted Link Using Social Media Last 30 Days: Index
MP19094a_B 2022 Saw Friend`s Page Using Social Media Last 30 Days
MP19094a_I 2022 Saw Friend`s Page Using Social Media Last 30 Days: Index
MP19095a_B 2022 Commented on Post Using Social Media Last 30 Days
MP19095a_I 2022 Commented on Post Using Social Media Last 30 Days: Index
MP19096a_B 2022 Posted a Blog Using Social Media Last 30 Days
MP19096a_I 2022 Posted a Blog Using Social Media Last 30 Days: Index
MP19097a_B 2022 Rated a Product Using Social Media Last 30 Days
MP19097a_I 2022 Rated a Product Using Social Media Last 30 Days: Index
MP19098a_B 2022 Sent Email/Message Using Social Media Last 30 Days
MP19098a_I 2022 Sent Email/Message Using Social Media Last 30 Days: Index
MP19099a_B 2022 Used Instant Messaging (IM) on Social Media Last 30 Days
MP19099a_I 2022 Used Instant Messaging (IM) on Social Media Last 30 Days: Index
MP19100a_B 2022 Played a Game Using Social Media Last 30 Days
MP19100a_I 2022 Played a Game Using Social Media Last 30 Days: Index
MP19101a_B 2022 Invited to Event Using Social Media Last 30 Days
MP19101a_I 2022 Invited to Event Using Social Media Last 30 Days: Index
MP19102a_B 2022 Liked Something Using Social Media Last 30 Days
MP19102a_I 2022 Liked Something Using Social Media Last 30 Days: Index
MP19103a_B 2022 Followed or Became Fan Using Social Media Last 30 Days
MP19103a_I 2022 Followed or Became Fan Using Social Media Last 30 Days: Index
MP19104a_B 2022 Clicked on an Ad Using Social Media Last 30 Days
MP19104a_I 2022 Clicked on an Ad Using Social Media Last 30 Days: Index
MP19105a_B 2022 Watched Video Using Social Media Last 30 Days
MP19105a_I 2022 Watched Video Using Social Media Last 30 Days: Index
MP19106a_B 2022 Posted Location Using Social Media Last 30 Days
MP19106a_I 2022 Posted Location Using Social Media Last 30 Days: Index
MP19124a_B 2022 Sent Real/Virtual Gift Using Social Media Last 30 Days
MP19124a_I 2022 Sent Real/Virtual Gift Using Social Media Last 30 Days: Index
MP19142a_B 2022 Used a Filter on a Picture Using Social Media Last 30 Days
MP19142a_I 2022 Used a Filter on a Picture Using Social Media Last 30 Days: Index
MP19143a_B 2022 IM/Video Chat Services: Facebook Messenger Last 30 Days
MP19143a_I 2022 IM/Video Chat Services: Facebook Messenger Last 30 Days: Index
MP19144a_B 2022 IM/Video Chat Services: FaceTime Last 30 Days
MP19144a_I 2022 IM/Video Chat Services: FaceTime Last 30 Days: Index
MP19145a_B 2022 IM/Video Chat Services: Google Hangouts Last 30 Days
MP19145a_I 2022 IM/Video Chat Services: Google Hangouts Last 30 Days: Index
MP19146a_B 2022 IM/Video Chat Services: Skype Last 30 Days
MP19146a_I 2022 IM/Video Chat Services: Skype Last 30 Days: Index
MP19153a_B 2022 IM/Video Chat Services: Slack Last 30 Days
MP19153a_I 2022 IM/Video Chat Services: Slack Last 30 Days: Index
MP19147a_B 2022 IM/Video Chat Services: Snapchat Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP19147a_I 2022 IM/Video Chat Services: Snapchat Last 30 Days: Index
MP19148a_B 2022 IM/Video Chat Services: WhatsApp Last 30 Days
MP19148a_I 2022 IM/Video Chat Services: WhatsApp Last 30 Days: Index
MP19107a_B 2022 Social Media: Keep in Touch w/Friends/Family Very Important
MP19107a_I 2022 Social Media: Keep in Touch w/Friends/Family Very Important: Index
MP19108a_B 2022 Social Media: Reconnect w/People from Past Very Important
MP19108a_I 2022 Social Media: Reconnect w/People from Past Very Important: Index
MP19109a_B 2022 Social Media: Meet New Friends Very Important
MP19109a_I 2022 Social Media: Meet New Friends Very Important: Index
MP19110a_B 2022 Social Media: Follow Friends/Family Activities Very Important
MP19110a_I 2022 Social Media: Follow Friends/Family Activities Very Important: Index
MP19111a_B 2022 Social Media: Learn About New Products Very Important
MP19111a_I 2022 Social Media: Learn About New Products Very Important: Index
MP19112a_B 2022 Social Media: Rate/Review Products Very Important
MP19112a_I 2022 Social Media: Rate/Review Products Very Important: Index
MP19113a_B 2022 Social Media: Meet/Network w/Professional Contacts Very Important
MP19113a_I 2022 Social Media: Meet/Network w/Professional Contacts Very Important: Index
MP19114a_B 2022 Social Media: Find People w/Mutual Interests Very Important
MP19114a_I 2022 Social Media: Find People w/Mutual Interests Very Important: Index
MP19115a_B 2022 Social Media: Track News/Events Very Important
MP19115a_I 2022 Social Media: Track News/Events Very Important: Index
MP19116a_B 2022 Social Media: Find Info on TV/Movies Very Important
MP19116a_I 2022 Social Media: Find Info on TV/Movies Very Important: Index
MP19117a_B 2022 Social Media: Find Local Information Very Important
MP19117a_I 2022 Social Media: Find Local Information Very Important: Index
MP19118a_B 2022 Social Media: Play Games Very Important
MP19118a_I 2022 Social Media: Play Games Very Important: Index
MP19119a_B 2022 Social Media: Show Support for Fav Companies/Brands Very Important
MP19119a_I 2022 Social Media: Show Support for Fav Companies/Brands Very Important: Index
MP19120a_B 2022 Social Media: Get Exclusive Offers/Discounts Very Important
MP19120a_I 2022 Social Media: Get Exclusive Offers/Discounts Very Important: Index
MP19121a_B 2022 Social Media: Gain Access to VIP Events Very Important
MP19121a_I 2022 Social Media: Gain Access to VIP Events Very Important: Index
MP19057a_B 2022 Used Bing Website or Search Engine Last 30 Days
MP19057a_I 2022 Used Bing Website or Search Engine Last 30 Days: Index
MP19058a_B 2022 Used Google Website or Search Engine Last 30 Days
MP19058a_I 2022 Used Google Website or Search Engine Last 30 Days: Index
MP19059a_B 2022 Used Yahoo Website or Search Engine Last 30 Days
MP19059a_I 2022 Used Yahoo Website or Search Engine Last 30 Days: Index
MP19149a_B 2022 Used Indeed Job/Careers Website or App Last 30 Days
MP19149a_I 2022 Used Indeed Job/Careers Website or App Last 30 Days: Index
MP19150a_B 2022 Used Zillow Info/Reference Website or App Last 30 Days
MP19150a_I 2022 Used Zillow Info/Reference Website or App Last 30 Days: Index
MP19131a_B 2022 Used BuzzFeed Entertainment Website or App Last 30 Days
MP19131a_I 2022 Used BuzzFeed Entertainment Website or App Last 30 Days: Index
MP19130a_B 2022 Used Fandango Entertainment Website or App Last 30 Days
MP19130a_I 2022 Used Fandango Entertainment Website or App Last 30 Days: Index
MP19060a_B 2022 Used ABC News Website or App Last 30 Days
MP19060a_I 2022 Used ABC News Website or App Last 30 Days: Index
MP19122a_B 2022 Used BBC News Website or App Last 30 Days
MP19122a_I 2022 Used BBC News Website or App Last 30 Days: Index
MP19061a_B 2022 Used CBS News Website or App Last 30 Days
MP19061a_I 2022 Used CBS News Website or App Last 30 Days: Index
MP19062a_B 2022 Used CNN Website or App Last 30 Days
MP19062a_I 2022 Used CNN Website or App Last 30 Days: Index
MP19063a_B 2022 Used Fox News Website or App Last 30 Days
MP19063a_I 2022 Used Fox News Website or App Last 30 Days: Index
MP19123a_B 2022 Used HuffPost News Website or App Last 30 Days
MP19123a_I 2022 Used HuffPost News Website or App Last 30 Days: Index
MP19064a_B 2022 Used NBC News Website or App Last 30 Days
MP19064a_I 2022 Used NBC News Website or App Last 30 Days: Index
MP19065a_B 2022 Used Yahoo! News Website or App Last 30 Days
MP19065a_I 2022 Used Yahoo! News Website or App Last 30 Days: Index
MP19128a_B 2022 Used ESPN Sports Website or App Last 30 Days
MP19128a_I 2022 Used ESPN Sports Website or App Last 30 Days: Index
MP19129a_B 2022 Used Fox Sports Website or App Last 30 Days
MP19129a_I 2022 Used Fox Sports Website or App Last 30 Days: Index
MP19154a_B 2022 Used MLB Sports Website or App Last 30 Days
MP19154a_I 2022 Used MLB Sports Website or App Last 30 Days: Index
MP19135a_B 2022 Used NBA Sports Website or App Last 30 Days
MP19135a_I 2022 Used NBA Sports Website or App Last 30 Days: Index
MP19127a_B 2022 Used NFL Sports Website or App Last 30 Days
MP19127a_I 2022 Used NFL Sports Website or App Last 30 Days: Index
MP19136a_B 2022 Used PBS Website or App Last 30 Days
MP19136a_I 2022 Used PBS Website or App Last 30 Days: Index
MP19151a_B 2022 Used Telemundo Website or App Last 30 Days
MP19151a_I 2022 Used Telemundo Website or App Last 30 Days: Index
MP19155a_B 2022 Social Media: Follow Actors/Comedians
MP19155a_I 2022 Social Media: Follow Actors/Comedians: Index
MP19156a_B 2022 Social Media: Follow Artists/Photographers
MP19156a_I 2022 Social Media: Follow Artists/Photographers: Index
MP19157a_B 2022 Social Media: Follow Charitable Groups

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP19157a_I 2022 Social Media: Follow Charitable Groups: Index
MP19158a_B 2022 Social Media: Follow Chefs/Restaurants
MP19158a_I 2022 Social Media: Follow Chefs/Restaurants: Index
MP19159a_B 2022 Social Media: Follow Companies/Brands
MP19159a_I 2022 Social Media: Follow Companies/Brands: Index
MP19160a_B 2022 Social Media: Follow Gamers
MP19160a_I 2022 Social Media: Follow Gamers: Index
MP19161a_B 2022 Social Media: Follow Hobby-Related Groups
MP19161a_I 2022 Social Media: Follow Hobby-Related Groups: Index
MP19162a_B 2022 Social Media: Follow Local Groups
MP19162a_I 2022 Social Media: Follow Local Groups: Index
MP19163a_B 2022 Social Media: Follow Magazines
MP19163a_I 2022 Social Media: Follow Magazines: Index
MP19164a_B 2022 Social Media: Follow Medical/Ailment Groups
MP19164a_I 2022 Social Media: Follow Medical/Ailment Groups: Index
MP19165a_B 2022 Social Media: Follow Music Groups
MP19165a_I 2022 Social Media: Follow Music Groups: Index
MP19166a_B 2022 Social Media: Follow Newspapers
MP19166a_I 2022 Social Media: Follow Newspapers: Index
MP19167a_B 2022 Social Media: Follow Other Celebrities
MP19167a_I 2022 Social Media: Follow Other Celebrities: Index
MP19168a_B 2022 Social Media: Follow Political Groups
MP19168a_I 2022 Social Media: Follow Political Groups: Index
MP19169a_B 2022 Social Media: Follow Politicians
MP19169a_I 2022 Social Media: Follow Politicians: Index
MP19170a_B 2022 Social Media: Follow Religious Groups
MP19170a_I 2022 Social Media: Follow Religious Groups: Index
MP19171a_B 2022 Social Media: Follow School Groups
MP19171a_I 2022 Social Media: Follow School Groups: Index
MP19172a_B 2022 Social Media: Follow Sports/Athletes
MP19172a_I 2022 Social Media: Follow Sports/Athletes: Index
MP19173a_B 2022 Social Media: Follow Travel-Related Groups
MP19173a_I 2022 Social Media: Follow Travel-Related Groups: Index
MP19174a_B 2022 Social Media: Follow TV Programs/Networks
MP19174a_I 2022 Social Media: Follow TV Programs/Networks: Index

Financial and Insurance (Market Potential)


MP10001a_B 2022 Did Banking in Person Last 12 Mo
MP10001a_I 2022 Did Banking in Person Last 12 Mo: Index
MP10002a_B 2022 Used Bank of America Bank Last 12 Mo
MP10002a_I 2022 Used Bank of America Bank Last 12 Mo: Index
MP10003a_B 2022 Used Capital One Bank Last 12 Mo
MP10003a_I 2022 Used Capital One Bank Last 12 Mo: Index
MP10004a_B 2022 Used Chase Bank Last 12 Mo
MP10004a_I 2022 Used Chase Bank Last 12 Mo: Index
MP10129a_B 2022 Used Citizens Bank Last 12 Mo
MP10129a_I 2022 Used Citizens Bank Last 12 Mo: Index
MP10005a_B 2022 Used Citibank Bank Last 12 Mo
MP10005a_I 2022 Used Citibank Bank Last 12 Mo: Index
MP10007a_B 2022 Used PNC Bank Last 12 Mo
MP10007a_I 2022 Used PNC Bank Last 12 Mo: Index
MP10008a_B 2022 Used U.S. Bank Last 12 Mo
MP10008a_I 2022 Used U.S. Bank Last 12 Mo: Index
MP10009a_B 2022 Used Wells Fargo Bank Last 12 Mo
MP10009a_I 2022 Used Wells Fargo Bank Last 12 Mo: Index
MP10010a_B 2022 Used Credit Union Last 12 Mo
MP10010a_I 2022 Used Credit Union Last 12 Mo: Index
MP10108a_B 2022 Used Local/Community Bank Last 12 Mo
MP10108a_I 2022 Used Local/Community Bank Last 12 Mo: Index
MP10011a_B 2022 Did Banking by Mail Last 12 Mo
MP10011a_I 2022 Did Banking by Mail Last 12 Mo: Index
MP10012a_B 2022 Did Banking by Phone Last 12 Mo
MP10012a_I 2022 Did Banking by Phone Last 12 Mo: Index
MP10013a_B 2022 Did Online Banking Last 12 Mo
MP10013a_I 2022 Did Online Banking Last 12 Mo: Index
MP10014a_B 2022 Did Mobile Device Banking Last 12 Mo
MP10014a_I 2022 Did Mobile Device Banking Last 12 Mo: Index
MP10015a_B 2022 Used ATM or Cash Machine Last 12 Mo
MP10015a_I 2022 Used ATM or Cash Machine Last 12 Mo: Index
MP10016a_B 2022 Used Direct Deposit of Paycheck Last 12 Mo
MP10016a_I 2022 Used Direct Deposit of Paycheck Last 12 Mo: Index
MP10017a_B 2022 Did Banking with Paperless Statements Last 12 Mo
MP10017a_I 2022 Did Banking with Paperless Statements Last 12 Mo: Index
MP10018a_B 2022 Have Interest Checking Account
MP10018a_I 2022 Have Interest Checking Account: Index
MP10019a_B 2022 Have Non-Interest Checking Account
MP10019a_I 2022 Have Non-Interest Checking Account: Index
MP10020a_B 2022 Have Savings Account
MP10020a_I 2022 Have Savings Account: Index
MP10021a_B 2022 Have Overdraft Protection
MP10021a_I 2022 Have Overdraft Protection: Index
MP10022a_B 2022 Have Auto Loan

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP10022a_I 2022 Have Auto Loan: Index
MP10023a_B 2022 Have Education Personal Loan (Student Loan)
MP10023a_I 2022 Have Education Personal Loan (Student Loan): Index
MP10024a_B 2022 Have Personal Loan (Not for Education)
MP10024a_I 2022 Have Personal Loan (Not for Education): Index
MP10025a_B 2022 Have 1st Home Mortgage
MP10025a_I 2022 Have 1st Home Mortgage: Index
MP10026a_B 2022 Have 2nd Mortgage (Home Equity Loan)
MP10026a_I 2022 Have 2nd Mortgage (Home Equity Loan): Index
MP10027a_B 2022 Have Home Equity Line of Credit
MP10027a_I 2022 Have Home Equity Line of Credit: Index
MP10028a_B 2022 Have Personal Line of Credit
MP10028a_I 2022 Have Personal Line of Credit: Index
MP10029a_B 2022 Have 401(k) Retirement Savings Plan
MP10029a_I 2022 Have 401(k) Retirement Savings Plan: Index
MP10030a_B 2022 Have 403(b) Retirement Savings Plan
MP10030a_I 2022 Have 403(b) Retirement Savings Plan: Index
MP10117a_B 2022 Have Roth IRA Retirement Savings Plan
MP10117a_I 2022 Have Roth IRA Retirement Savings Plan: Index
MP10109a_B 2022 Have Traditional IRA Retirement Savings Plan
MP10109a_I 2022 Have Traditional IRA Retirement Savings Plan: Index
MP10032a_B 2022 Own Any Securities Investment
MP10032a_I 2022 Own Any Securities Investment: Index
MP10033a_B 2022 Own Any Annuity
MP10033a_I 2022 Own Any Annuity: Index
MP10034a_B 2022 Own Certificate of Deposit (More Than 6 Mo)
MP10034a_I 2022 Own Certificate of Deposit (More Than 6 Mo): Index
MP10035a_B 2022 Own Shares in Money Market Fund
MP10035a_I 2022 Own Shares in Money Market Fund: Index
MP10036a_B 2022 Own Shares in Mutual Fund (Bonds)
MP10036a_I 2022 Own Shares in Mutual Fund (Bonds): Index
MP10037a_B 2022 Own Shares in Mutual Fund (Stock)
MP10037a_I 2022 Own Shares in Mutual Fund (Stock): Index
MP10038a_B 2022 Own Any Stock
MP10038a_I 2022 Own Any Stock: Index
MP10040a_B 2022 Own Common Stock in Company You Don`t Work For
MP10040a_I 2022 Own Common Stock in Company You Don`t Work For: Index
MP10041a_B 2022 Own U.S. Savings Bond
MP10041a_I 2022 Own U.S. Savings Bond: Index
MP10042a_B 2022 Own Investment Real Estate
MP10042a_I 2022 Own Investment Real Estate: Index
MP10043a_B 2022 Own Vacation or Weekend Home
MP10043a_I 2022 Own Vacation or Weekend Home: Index
MP10119a_B 2022 Used a Lawyer Last 12 Mo
MP10119a_I 2022 Used a Lawyer Last 12 Mo: Index
MP10044a_B 2022 Used a Real Estate Agent Last 12 Mo
MP10044a_I 2022 Used a Real Estate Agent Last 12 Mo: Index
MP10045a_B 2022 Used Financial Planner Last 12 Mo
MP10045a_I 2022 Used Financial Planner Last 12 Mo: Index
MP10046a_B 2022 Own 1 Credit Card
MP10046a_I 2022 Own 1 Credit Card: Index
MP10047a_B 2022 Own 2 Credit Cards
MP10047a_I 2022 Own 2 Credit Cards: Index
MP10048a_B 2022 Own 3 Credit Cards
MP10048a_I 2022 Own 3 Credit Cards: Index
MP10049a_B 2022 Own 4 Credit Cards
MP10049a_I 2022 Own 4 Credit Cards: Index
MP10050a_B 2022 Own 5 Credit Cards
MP10050a_I 2022 Own 5 Credit Cards: Index
MP10051a_B 2022 Own 6+ Credit Cards
MP10051a_I 2022 Own 6+ Credit Cards: Index
MP10114a_B 2022 Carry a Credit Card Balance: 1-Never or Rarely
MP10114a_I 2022 Carry a Credit Card Balance: 1-Never or Rarely: Index
MP10115a_B 2022 Carry a Credit Card Balance: 2-Sometimes
MP10115a_I 2022 Carry a Credit Card Balance: 2-Sometimes: Index
MP10116a_B 2022 Carry a Credit Card Balance: 3-Usually or Always
MP10116a_I 2022 Carry a Credit Card Balance: 3-Usually or Always: Index
MP10052a_B 2022 Average $1-$110 in Monthly Credit Card Expenditures
MP10052a_I 2022 Average $1-$110 in Monthly Credit Card Expenditures: Index
MP10053a_B 2022 Average $111-$225 in Monthly Credit Card Expenditures
MP10053a_I 2022 Average $111-$225 in Monthly Credit Card Expenditures: Index
MP10054a_B 2022 Average $226-$450 in Monthly Credit Card Expenditures
MP10054a_I 2022 Average $226-$450 in Monthly Credit Card Expenditures: Index
MP10055a_B 2022 Average $451-$700 in Monthly Credit Card Expenditures
MP10055a_I 2022 Average $451-$700 in Monthly Credit Card Expenditures: Index
MP10056a_B 2022 Average $701-$1,000 in Monthly Credit Card Expenditures
MP10056a_I 2022 Average $701-$1,000 in Monthly Credit Card Expenditures: Index
MP10121a_B 2022 Average $1,001-$2,000 in Monthly Credit Card Expenditures
MP10121a_I 2022 Average $1,001-$2,000 in Monthly Credit Card Expenditures: Index
MP10122a_B 2022 Average $2,001+ in Monthly Credit Card Expenditures
MP10122a_I 2022 Average $2,001+ in Monthly Credit Card Expenditures: Index
MP10058a_B 2022 Own 1 Debit Card

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP10058a_I 2022 Own 1 Debit Card: Index
MP10059a_B 2022 Own 2 Debit Cards
MP10059a_I 2022 Own 2 Debit Cards: Index
MP10060a_B 2022 Own 3+ Debit Cards
MP10060a_I 2022 Own 3+ Debit Cards: Index
MP10061a_B 2022 Average $1-$90 in Debit Card Monthly Expenditures
MP10061a_I 2022 Average $1-$90 in Debit Card Monthly Expenditures: Index
MP10062a_B 2022 Average $91-$180 in Debit Card Monthly Expenditures
MP10062a_I 2022 Average $91-$180 in Debit Card Monthly Expenditures: Index
MP10063a_B 2022 Average $181-$225 in Debit Card Monthly Expenditures
MP10063a_I 2022 Average $181-$225 in Debit Card Monthly Expenditures: Index
MP10064a_B 2022 Average $226-$450 in Debit Card Monthly Expenditures
MP10064a_I 2022 Average $226-$450 in Debit Card Monthly Expenditures: Index
MP10065a_B 2022 Average $451-$700 in Debit Card Monthly Expenditures
MP10065a_I 2022 Average $451-$700 in Debit Card Monthly Expenditures: Index
MP10066a_B 2022 Average $701-$1,000 in Debit Card Monthly Expenditures
MP10066a_I 2022 Average $701-$1,000 in Debit Card Monthly Expenditures: Index
MP10130a_B 2022 Average $1001-$2,000 in Debit Card Monthly Expenditures
MP10130a_I 2022 Average $1001-$2,000 in Debit Card Monthly Expenditures: Index
MP10131a_B 2022 Average $2,001+ in Debit Card Monthly Expenditures
MP10131a_I 2022 Average $2,001+ in Debit Card Monthly Expenditures: Index
MP10068a_B 2022 Own or Used Any Credit or Debit Card Last 12 Mo
MP10068a_I 2022 Own or Used Any Credit or Debit Card Last 12 Mo: Index
MP10069a_B 2022 Own or Used Any Major Credit or Debit Card Last 12 Mo
MP10069a_I 2022 Own or Used Any Major Credit or Debit Card Last 12 Mo: Index
MP10070a_B 2022 Own or Used Any Store Credit Card Last 12 Mo
MP10070a_I 2022 Own or Used Any Store Credit Card Last 12 Mo: Index
MP10071a_B 2022 Have Credit/Debit Card with Airline Miles Rewards
MP10071a_I 2022 Have Credit/Debit Card with Airline Miles Rewards: Index
MP10072a_B 2022 Have Credit/Debit Card with Cash Back Rewards
MP10072a_I 2022 Have Credit/Debit Card with Cash Back Rewards: Index
MP10075a_B 2022 Have Credit/Debit Card with Hotel or Car Rental Rewards
MP10075a_I 2022 Have Credit/Debit Card with Hotel or Car Rental Rewards: Index
MP10076a_B 2022 Have American Express Green Card in Own Name
MP10076a_I 2022 Have American Express Green Card in Own Name: Index
MP10079a_B 2022 Have American Express Blue Card in Own Name
MP10079a_I 2022 Have American Express Blue Card in Own Name: Index
MP10077a_B 2022 Have American Express Gold Card in Own Name
MP10077a_I 2022 Have American Express Gold Card in Own Name: Index
MP10078a_B 2022 Have American Express Platinum Card in Own Name
MP10078a_I 2022 Have American Express Platinum Card in Own Name: Index
MP10080a_B 2022 Have Discover Card in Own Name
MP10080a_I 2022 Have Discover Card in Own Name: Index
MP10081a_B 2022 Have MasterCard Standard Card in Own Name
MP10081a_I 2022 Have MasterCard Standard Card in Own Name: Index
MP10082a_B 2022 Have MasterCard Gold Card in Own Name
MP10082a_I 2022 Have MasterCard Gold Card in Own Name: Index
MP10083a_B 2022 Have MasterCard Platinum Card in Own Name
MP10083a_I 2022 Have MasterCard Platinum Card in Own Name: Index
MP10084a_B 2022 Have MasterCard Debit Card in Own Name
MP10084a_I 2022 Have MasterCard Debit Card in Own Name: Index
MP10085a_B 2022 Have Visa Standard or Classic Card in Own Name
MP10085a_I 2022 Have Visa Standard or Classic Card in Own Name: Index
MP10086a_B 2022 Have Visa Gold Card in Own Name
MP10086a_I 2022 Have Visa Gold Card in Own Name: Index
MP10087a_B 2022 Have Visa Platinum Card in Own Name
MP10087a_I 2022 Have Visa Platinum Card in Own Name: Index
MP10088a_B 2022 Have Visa Signature Card in Own Name
MP10088a_I 2022 Have Visa Signature Card in Own Name: Index
MP10089a_B 2022 Have Visa Debit Card in Own Name
MP10089a_I 2022 Have Visa Debit Card in Own Name: Index
MP10090a_B 2022 Paid Bills by Mail Last 12 Mo
MP10090a_I 2022 Paid Bills by Mail Last 12 Mo: Index
MP10092a_B 2022 Paid Bills in Person Last 12 Mo
MP10092a_I 2022 Paid Bills in Person Last 12 Mo: Index
MP10093a_B 2022 Paid Bills by Phone Using Credit Card Last 12 Mo
MP10093a_I 2022 Paid Bills by Phone Using Credit Card Last 12 Mo: Index
MP10095a_B 2022 Paid Bills by Automatic Charge to Credit Card Last 12 Mo
MP10095a_I 2022 Paid Bills by Automatic Charge to Credit Card Last 12 Mo: Index
MP10096a_B 2022 Paid Bills by Automatic Deduction from Bank Account Last 12 Mo
MP10096a_I 2022 Paid Bills by Automatic Deduction from Bank Account Last 12 Mo: Index
MP10097a_B 2022 Wired or Sent Money Last 6 Mo
MP10097a_I 2022 Wired or Sent Money Last 6 Mo: Index
MP10101a_B 2022 Wired or Sent Money with Bank Wire Transfer Last 6 Mo
MP10101a_I 2022 Wired or Sent Money with Bank Wire Transfer Last 6 Mo: Index
MP10098a_B 2022 Wired or Sent Money with MoneyGram Last 6 Mo
MP10098a_I 2022 Wired or Sent Money with MoneyGram Last 6 Mo: Index
MP10123a_B 2022 Wired or Sent Money with Money Order Last 6 Mo
MP10123a_I 2022 Wired or Sent Money with Money Order Last 6 Mo: Index
MP10100a_B 2022 Wired or Sent Money with Western Union Last 6 Mo
MP10100a_I 2022 Wired or Sent Money with Western Union Last 6 Mo: Index
MP10124a_B 2022 Wired or Sent Money with US Postal Service Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP10124a_I 2022 Wired or Sent Money with US Postal Service Last 6 Mo: Index
MP10110a_B 2022 Used Apple Pay Digital Payment Service Last 30 Days
MP10110a_I 2022 Used Apple Pay Digital Payment Service Last 30 Days: Index
MP10120a_B 2022 Used Google Pay Digital Payment Service Last 30 Days
MP10120a_I 2022 Used Google Pay Digital Payment Service Last 30 Days: Index
MP10099a_B 2022 Used PayPal Digital Payment Service Last 30 Days
MP10099a_I 2022 Used PayPal Digital Payment Service Last 30 Days: Index
MP10118a_B 2022 Used Venmo Digital Payment Service Last 30 Days
MP10118a_I 2022 Used Venmo Digital Payment Service Last 30 Days: Index
MP10113a_B 2022 Used Visa Checkout Digital Payment Service Last 30 Days
MP10113a_I 2022 Used Visa Checkout Digital Payment Service Last 30 Days: Index
MP10125a_B 2022 Used Zelle Digital Payment Service Last 30 Days
MP10125a_I 2022 Used Zelle Digital Payment Service Last 30 Days: Index
MP10112a_B 2022 Used Other Digital Payment Service Last 30 Days
MP10112a_I 2022 Used Other Digital Payment Service Last 30 Days: Index
MP10102a_B 2022 Did Manual Tax Preparation
MP10102a_I 2022 Did Manual Tax Preparation: Index
MP10126a_B 2022 Used H&R Block Software Program to Prepare Taxes
MP10126a_I 2022 Used H&R Block Software Program to Prepare Taxes: Index
MP10103a_B 2022 Used TurboTax Software Program to Prepare Taxes
MP10103a_I 2022 Used TurboTax Software Program to Prepare Taxes: Index
MP10127a_B 2022 Used Any Online Program/Service to Prepare Taxes
MP10127a_I 2022 Used Any Online Program/Service to Prepare Taxes: Index
MP10128a_B 2022 Used H&R Block Online to Prepare Taxes
MP10128a_I 2022 Used H&R Block Online to Prepare Taxes: Index
MP10104a_B 2022 Used TurboTax Online to Prepare Taxes
MP10104a_I 2022 Used TurboTax Online to Prepare Taxes: Index
MP10105a_B 2022 Used H&R Block On-Site Tax Service to Prepare Taxes
MP10105a_I 2022 Used H&R Block On-Site Tax Service to Prepare Taxes: Index
MP10106a_B 2022 Used CPA or Other Tax Professional to Prepare Taxes
MP10106a_I 2022 Used CPA or Other Tax Professional to Prepare Taxes: Index
MP10132a_B 2022 Personally or Jointly Acquired a 401(k) or 403(b) Loan in Last 12 Mo
MP10132a_I 2022 Personally or Jointly Acquired a 401(k) or 403(b) Loan in Last 12 Mo: Index
MP18076h_B 2022 HH Has Auto Insurance: Any Vehicle in HH Covered
MP18076h_I 2022 HH Has Auto Insurance: Any Vehicle in HH Covered: Index
MP18001h_B 2022 HH Has 1 Vehicle Covered with Auto Insurance
MP18001h_I 2022 HH Has 1 Vehicle Covered with Auto Insurance: Index
MP18002h_B 2022 HH Has 2 Vehicles Covered with Auto Insurance
MP18002h_I 2022 HH Has 2 Vehicles Covered with Auto Insurance: Index
MP18003h_B 2022 HH Has 3+ Vehicles Covered with Auto Insurance
MP18003h_I 2022 HH Has 3+ Vehicles Covered with Auto Insurance: Index
MP18004a_B 2022 Have Collision Auto Insurance
MP18004a_I 2022 Have Collision Auto Insurance: Index
MP18005a_B 2022 Have Comprehensive Auto Insurance
MP18005a_I 2022 Have Comprehensive Auto Insurance: Index
MP18006a_B 2022 Have Liability - Bodily Injury Auto Insurance
MP18006a_I 2022 Have Liability - Bodily Injury Auto Insurance: Index
MP18007a_B 2022 Have Liability - Property Damage Auto Insurance
MP18007a_I 2022 Have Liability - Property Damage Auto Insurance: Index
MP18008a_B 2022 Have Medical Payments Auto Insurance
MP18008a_I 2022 Have Medical Payments Auto Insurance: Index
MP18009a_B 2022 Have Towing Auto Insurance
MP18009a_I 2022 Have Towing Auto Insurance: Index
MP18010a_B 2022 Have Uninsured Motorist Auto Insurance
MP18010a_I 2022 Have Uninsured Motorist Auto Insurance: Index
MP18011a_B 2022 Have AAA Auto Insurance
MP18011a_I 2022 Have AAA Auto Insurance: Index
MP18012a_B 2022 Have Allstate Auto Insurance
MP18012a_I 2022 Have Allstate Auto Insurance: Index
MP18013a_B 2022 Have Farmers Auto Insurance
MP18013a_I 2022 Have Farmers Auto Insurance: Index
MP18014a_B 2022 Have GEICO Auto Insurance
MP18014a_I 2022 Have GEICO Auto Insurance: Index
MP18015a_B 2022 Have Liberty Mutual Auto Insurance
MP18015a_I 2022 Have Liberty Mutual Auto Insurance: Index
MP18016a_B 2022 Have Nationwide Auto Insurance
MP18016a_I 2022 Have Nationwide Auto Insurance: Index
MP18017a_B 2022 Have Progressive Auto Insurance
MP18017a_I 2022 Have Progressive Auto Insurance: Index
MP18018a_B 2022 Have State Farm Auto Insurance
MP18018a_I 2022 Have State Farm Auto Insurance: Index
MP18019a_B 2022 Have USAA Auto Insurance
MP18019a_I 2022 Have USAA Auto Insurance: Index
MP18020a_B 2022 Acquired Auto Insurance from Agent
MP18020a_I 2022 Acquired Auto Insurance from Agent: Index
MP18021a_B 2022 Acquired Auto Insurance Direct via Phone
MP18021a_I 2022 Acquired Auto Insurance Direct via Phone: Index
MP18022a_B 2022 Acquired Auto Insurance Direct via Website
MP18022a_I 2022 Acquired Auto Insurance Direct via Website: Index
MP18023a_B 2022 Homeowner Carries Insurance on Home/Personal Property
MP18023a_I 2022 Homeowner Carries Insurance on Home/Personal Property: Index
MP18077a_B 2022 Renter Carries Insurance on Home/Personal Property

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP18077a_I 2022 Renter Carries Insurance on Home/Personal Property: Index
MP18024a_B 2022 Have Combined Home and Auto Insurance Policy
MP18024a_I 2022 Have Combined Home and Auto Insurance Policy: Index
MP18025a_B 2022 Have Home Insurance Coverage for Earthquake or Flood
MP18025a_I 2022 Have Home Insurance Coverage for Earthquake or Flood: Index
MP18026a_B 2022 Have Any Homeowners or Personal Property Insurance
MP18026a_I 2022 Have Any Homeowners or Personal Property Insurance: Index
MP18086a_B 2022 Have AAA Home or Personal Property Insurance
MP18086a_I 2022 Have AAA Home or Personal Property Insurance: Index
MP18028a_B 2022 Have Allstate Home or Personal Property Insurance
MP18028a_I 2022 Have Allstate Home or Personal Property Insurance: Index
MP18029a_B 2022 Have Farmers Home or Personal Property Insurance
MP18029a_I 2022 Have Farmers Home or Personal Property Insurance: Index
MP18087a_B 2022 Have GEICO Home or Personal Property Insurance
MP18087a_I 2022 Have GEICO Home or Personal Property Insurance: Index
MP18088a_B 2022 Have Liberty Mutual Home or Personal Property Insurance
MP18088a_I 2022 Have Liberty Mutual Home or Personal Property Insurance: Index
MP18090a_B 2022 Have Nationwide Home or Personal Property Insurance
MP18090a_I 2022 Have Nationwide Home or Personal Property Insurance: Index
MP18091a_B 2022 Have Progressive Home or Personal Property Insurance
MP18091a_I 2022 Have Progressive Home or Personal Property Insurance: Index
MP18031a_B 2022 Have State Farm Home or Personal Property Insurance
MP18031a_I 2022 Have State Farm Home or Personal Property Insurance: Index
MP18092a_B 2022 Have Travelers Home or Personal Property Insurance
MP18092a_I 2022 Have Travelers Home or Personal Property Insurance: Index
MP18033a_B 2022 Have USAA Home or Personal Property Insurance
MP18033a_I 2022 Have USAA Home or Personal Property Insurance: Index
MP18034a_B 2022 Acquired via Agent: Home/Personal Property Insurance
MP18034a_I 2022 Acquired via Agent: Home/Personal Property Insurance: Index
MP18035a_B 2022 Acquired via Phone: Home/Personal Property Insurance
MP18035a_I 2022 Acquired via Phone: Home/Personal Property Insurance: Index
MP18078a_B 2022 Acquired via Website: Home/Personal Property Insurance
MP18078a_I 2022 Acquired via Website: Home/Personal Property Insurance: Index
MP18036a_B 2022 Currently Carry Life Insurance
MP18036a_I 2022 Currently Carry Life Insurance: Index
MP18037a_B 2022 Have Separate Term Policy Life Insurance
MP18037a_I 2022 Have Separate Term Policy Life Insurance: Index
MP18038a_B 2022 Have Separate Whole Policy Life Insurance
MP18038a_I 2022 Have Separate Whole Policy Life Insurance: Index
MP18039a_B 2022 Have Combination Term/Whole Policy Life Insurance
MP18039a_I 2022 Have Combination Term/Whole Policy Life Insurance: Index
MP18040a_B 2022 Have Universal Life Insurance
MP18040a_I 2022 Have Universal Life Insurance: Index
MP18041a_B 2022 Have Life Insurance Through Place of Work
MP18041a_I 2022 Have Life Insurance Through Place of Work: Index
MP18042a_B 2022 Have Life Insurance Through a Union
MP18042a_I 2022 Have Life Insurance Through a Union: Index
MP18043a_B 2022 Have $1-$19,999 Value in Life Insurance
MP18043a_I 2022 Have $1-$19,999 Value in Life Insurance: Index
MP18044a_B 2022 Have $20,000-$49,999 Value in Life Insurance
MP18044a_I 2022 Have $20,000-$49,999 Value in Life Insurance: Index
MP18045a_B 2022 Have $50,000-$99,999 Value in Life Insurance
MP18045a_I 2022 Have $50,000-$99,999 Value in Life Insurance: Index
MP18046a_B 2022 Have $100,000-$149,999 Value in Life Insurance
MP18046a_I 2022 Have $100,000-$149,999 Value in Life Insurance: Index
MP18047a_B 2022 Have $150,000-$249,999 Value in Life Insurance
MP18047a_I 2022 Have $150,000-$249,999 Value in Life Insurance: Index
MP18048a_B 2022 Have $250,000-$499,999 Value in Life Insurance
MP18048a_I 2022 Have $250,000-$499,999 Value in Life Insurance: Index
MP18049a_B 2022 Have $500,000+ Value in Life Insurance
MP18049a_I 2022 Have $500,000+ Value in Life Insurance: Index
MP18050a_B 2022 Personally Carry Any Medical or Hospital or Accident Insurance
MP18050a_I 2022 Personally Carry Any Medical or Hospital or Accident Insurance: Index
MP18051a_B 2022 Medical Insurance Covers You Alone
MP18051a_I 2022 Medical Insurance Covers You Alone: Index
MP18052a_B 2022 Medical Insurance Covers You and Other HH/Family Members
MP18052a_I 2022 Medical Insurance Covers You and Other HH/Family Members: Index
MP18053a_B 2022 Have EPO (Exclusive Provider Org) Medical Insurance
MP18053a_I 2022 Have EPO (Exclusive Provider Org) Medical Insurance: Index
MP18054a_B 2022 Have HMO (Health Maintenance Org) Medical Insurance
MP18054a_I 2022 Have HMO (Health Maintenance Org) Medical Insurance: Index
MP18055a_B 2022 Have POS (Point-Of-Service) Medical Insurance
MP18055a_I 2022 Have POS (Point-Of-Service) Medical Insurance: Index
MP18056a_B 2022 Have PPO (Preferred Provider Org) Medical Insurance
MP18056a_I 2022 Have PPO (Preferred Provider Org) Medical Insurance: Index
MP18079a_B 2022 Have AARP Medical Insurance
MP18079a_I 2022 Have AARP Medical Insurance: Index
MP18057a_B 2022 Have Aetna Medical Insurance
MP18057a_I 2022 Have Aetna Medical Insurance: Index
MP18058a_B 2022 Have BlueCross or BlueShield Medical Insurance
MP18058a_I 2022 Have BlueCross or BlueShield Medical Insurance: Index
MP18059a_B 2022 Have Cigna Medical Insurance

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP18059a_I 2022 Have Cigna Medical Insurance: Index
MP18060a_B 2022 Have Humana Medical Insurance
MP18060a_I 2022 Have Humana Medical Insurance: Index
MP18062a_B 2022 Have United Healthcare Medical Insurance
MP18062a_I 2022 Have United Healthcare Medical Insurance: Index
MP18085a_B 2022 Obtained Medical Insurance Through Agent Representing One Company
MP18085a_I 2022 Obtained Medical Insurance Through Agent Representing One Company: Index
MP18081a_B 2022 Obtained Medical Insurance Through Government Exchange
MP18081a_I 2022 Obtained Medical Insurance Through Government Exchange: Index
MP18084a_B 2022 Obtained Medical Insurance Through Other Government Source
MP18084a_I 2022 Obtained Medical Insurance Through Other Government Source: Index
MP18089a_B 2022 Obtained Medical Insurance Through Internet
MP18089a_I 2022 Obtained Medical Insurance Through Internet: Index
MP18063a_B 2022 Obtained Medical Insurance Through Place of Work
MP18063a_I 2022 Obtained Medical Insurance Through Place of Work: Index
MP18064a_B 2022 Obtained Medical Insurance Through a Union
MP18064a_I 2022 Obtained Medical Insurance Through a Union: Index
MP18065a_B 2022 Have Medicaid Medical Policy
MP18065a_I 2022 Have Medicaid Medical Policy: Index
MP18066a_B 2022 Have Medicare Medical Policy
MP18066a_I 2022 Have Medicare Medical Policy: Index
MP18067a_B 2022 Personally Carry Accidental Death and Dismemberment Insurance
MP18067a_I 2022 Personally Carry Accidental Death and Dismemberment Insurance: Index
MP18082a_B 2022 Personally Carry Delta Dental Insurance
MP18082a_I 2022 Personally Carry Delta Dental Insurance: Index
MP18083a_B 2022 Personally Carry Other Dental Insurance
MP18083a_I 2022 Personally Carry Other Dental Insurance: Index
MP18069a_B 2022 Personally Carry Disability Insurance
MP18069a_I 2022 Personally Carry Disability Insurance: Index
MP18071a_B 2022 Personally Carry Long Term Care Insurance
MP18071a_I 2022 Personally Carry Long Term Care Insurance: Index
MP18072a_B 2022 Personally Carry Mortgage Insurance
MP18072a_I 2022 Personally Carry Mortgage Insurance: Index
MP18073a_B 2022 Personally Carry Liability Insurance (Not Auto or Home)
MP18073a_I 2022 Personally Carry Liability Insurance (Not Auto or Home): Index
MP18074a_B 2022 Personally Carry Prescription Drug Insurance
MP18074a_I 2022 Personally Carry Prescription Drug Insurance: Index
MP18075a_B 2022 Personally Carry Vision Insurance
MP18075a_I 2022 Personally Carry Vision Insurance: Index

Grocery and Alcoholic Beverages (Market Potential)


MP04001a_B 2022 Drank Beer or Ale Last 6 Mo
MP04001a_I 2022 Drank Beer or Ale Last 6 Mo: Index
MP04015a_B 2022 Drank Bourbon Last 6 Mo
MP04015a_I 2022 Drank Bourbon Last 6 Mo: Index
MP04010a_B 2022 Drank Cabernet Sauvignon Wine Last 6 Mo
MP04010a_I 2022 Drank Cabernet Sauvignon Wine Last 6 Mo: Index
MP04017a_B 2022 Drank Canadian Whisky Last 6 Mo
MP04017a_I 2022 Drank Canadian Whisky Last 6 Mo: Index
MP04018a_B 2022 Drank Champagne or Sparkling Wine Last 6 Mo
MP04018a_I 2022 Drank Champagne or Sparkling Wine Last 6 Mo: Index
MP04011a_B 2022 Drank Chardonnay Domestic Wine Last 6 Mo
MP04011a_I 2022 Drank Chardonnay Domestic Wine Last 6 Mo: Index
MP04043a_B 2022 Drank Cognac or Brandy Last 6 Mo
MP04043a_I 2022 Drank Cognac or Brandy Last 6 Mo: Index
MP04020a_B 2022 Drank Cordial or Liqueur Last 6 Mo
MP04020a_I 2022 Drank Cordial or Liqueur Last 6 Mo: Index
MP04009a_B 2022 Drank Domestic Dinner or Table Wine Last 6 Mo
MP04009a_I 2022 Drank Domestic Dinner or Table Wine Last 6 Mo: Index
MP04031a_B 2022 Drank Flavored Alcoholic Beverage or Cooler Last 6 Mo
MP04031a_I 2022 Drank Flavored Alcoholic Beverage or Cooler Last 6 Mo: Index
MP04021a_B 2022 Drank Gin Last 6 Mo
MP04021a_I 2022 Drank Gin Last 6 Mo: Index
MP04042a_B 2022 Drank Hard Cider Last 6 Mo
MP04042a_I 2022 Drank Hard Cider Last 6 Mo: Index
MP04002a_B 2022 Drank Imported Beer or Ale Last 6 Mo
MP04002a_I 2022 Drank Imported Beer or Ale Last 6 Mo: Index
MP04008a_B 2022 Drank Imported Dinner or Table Wine Last 6 Mo
MP04008a_I 2022 Drank Imported Dinner or Table Wine Last 6 Mo: Index
MP04044a_B 2022 Drank Irish Whiskey or Scotch Whisky Last 6 Mo
MP04044a_I 2022 Drank Irish Whiskey or Scotch Whisky Last 6 Mo: Index
MP04006a_B 2022 Drank Low Calorie Domestic Beer Last 6 Mo
MP04006a_I 2022 Drank Low Calorie Domestic Beer Last 6 Mo: Index
MP04012a_B 2022 Drank Merlot Domestic Wine Last 6 Mo
MP04012a_I 2022 Drank Merlot Domestic Wine Last 6 Mo: Index
MP04013a_B 2022 Drank Pinot Grigio Domestic Wine Last 6 Mo
MP04013a_I 2022 Drank Pinot Grigio Domestic Wine Last 6 Mo: Index
MP04014a_B 2022 Drank Pinot Noir Domestic Wine Last 6 Mo
MP04014a_I 2022 Drank Pinot Noir Domestic Wine Last 6 Mo: Index
MP04024a_B 2022 Drank Port or Sherry or Dessert Wine Last 6 Mo
MP04024a_I 2022 Drank Port or Sherry or Dessert Wine Last 6 Mo: Index
MP04004a_B 2022 Drank Premium Domestic Beer or Ale Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP04004a_I 2022 Drank Premium Domestic Beer or Ale Last 6 Mo: Index
MP04032a_B 2022 Drank Prepared Mixed Drink with Liquor Last 6 Mo
MP04032a_I 2022 Drank Prepared Mixed Drink with Liquor Last 6 Mo: Index
MP04003a_B 2022 Drank Regular Domestic Beer or Ale Last 6 Mo
MP04003a_I 2022 Drank Regular Domestic Beer or Ale Last 6 Mo: Index
MP04025a_B 2022 Drank Rum Last 6 Mo
MP04025a_I 2022 Drank Rum Last 6 Mo: Index
MP04026a_B 2022 Drank Rye or Blended Whiskey Last 6 Mo
MP04026a_I 2022 Drank Rye or Blended Whiskey Last 6 Mo: Index
MP04005a_B 2022 Drank Super Premium Domestic Beer or Ale Last 6 Mo
MP04005a_I 2022 Drank Super Premium Domestic Beer or Ale Last 6 Mo: Index
MP04028a_B 2022 Drank Tequila Last 6 Mo
MP04028a_I 2022 Drank Tequila Last 6 Mo: Index
MP04029a_B 2022 Drank Vermouth Last 6 Mo
MP04029a_I 2022 Drank Vermouth Last 6 Mo: Index
MP04030a_B 2022 Drank Vodka Last 6 Mo
MP04030a_I 2022 Drank Vodka Last 6 Mo: Index
MP04033a_B 2022 Consumed Beer at Bar or Club Last 30 Days
MP04033a_I 2022 Consumed Beer at Bar or Club Last 30 Days: Index
MP04035a_B 2022 Consumed Liquor at Bar or Club Last 30 Days
MP04035a_I 2022 Consumed Liquor at Bar or Club Last 30 Days: Index
MP04036a_B 2022 Consumed Beer at Restaurant Last 30 Days
MP04036a_I 2022 Consumed Beer at Restaurant Last 30 Days: Index
MP04037a_B 2022 Consumed Wine at Restaurant Last 30 Days
MP04037a_I 2022 Consumed Wine at Restaurant Last 30 Days: Index
MP04038a_B 2022 Consumed Liquor at Restaurant Last 30 Days
MP04038a_I 2022 Consumed Liquor at Restaurant Last 30 Days: Index
MP04039a_B 2022 Consumed Beer at Home Last 30 Days
MP04039a_I 2022 Consumed Beer at Home Last 30 Days: Index
MP04040a_B 2022 Consumed Wine at Home Last 30 Days
MP04040a_I 2022 Consumed Wine at Home Last 30 Days: Index
MP04041a_B 2022 Consumed Liquor at Home Last 30 Days
MP04041a_I 2022 Consumed Liquor at Home Last 30 Days: Index
MP12001h_B 2022 HH Used Organic Food Last 6 Mo
MP12001h_I 2022 HH Used Organic Food Last 6 Mo: Index
MP12210h_B 2022 HH Used Organic Bread Last 6 Mo
MP12210h_I 2022 HH Used Organic Bread Last 6 Mo: Index
MP12211h_B 2022 HH Used Organic Breakfast Cereals Last 6 Mo
MP12211h_I 2022 HH Used Organic Breakfast Cereals Last 6 Mo: Index
MP12212h_B 2022 HH Used Organic Cheese Last 6 Mo
MP12212h_I 2022 HH Used Organic Cheese Last 6 Mo: Index
MP12213h_B 2022 HH Used Organic Chocolate Last 6 Mo
MP12213h_I 2022 HH Used Organic Chocolate Last 6 Mo: Index
MP12214h_B 2022 HH Used Organic Coffee Last 6 Mo
MP12214h_I 2022 HH Used Organic Coffee Last 6 Mo: Index
MP12215h_B 2022 HH Used Organic Fish or Seafood Last 6 Mo
MP12215h_I 2022 HH Used Organic Fish or Seafood Last 6 Mo: Index
MP12216h_B 2022 HH Used Organic Fresh Fruit or Vegetables Last 6 Mo
MP12216h_I 2022 HH Used Organic Fresh Fruit or Vegetables Last 6 Mo: Index
MP12217h_B 2022 HH Used Organic Frozen Foods Last 6 Mo
MP12217h_I 2022 HH Used Organic Frozen Foods Last 6 Mo: Index
MP12218h_B 2022 HH Used Organic Granola Last 6 Mo
MP12218h_I 2022 HH Used Organic Granola Last 6 Mo: Index
MP12219h_B 2022 HH Used Organic Ice Cream Last 6 Mo
MP12219h_I 2022 HH Used Organic Ice Cream Last 6 Mo: Index
MP12220h_B 2022 HH Used Organic Juice Last 6 Mo
MP12220h_I 2022 HH Used Organic Juice Last 6 Mo: Index
MP12221h_B 2022 HH Used Organic Meat Last 6 Mo
MP12221h_I 2022 HH Used Organic Meat Last 6 Mo: Index
MP12222h_B 2022 HH Used Organic Pasta Last 6 Mo
MP12222h_I 2022 HH Used Organic Pasta Last 6 Mo: Index
MP12223h_B 2022 HH Used Organic Peanut Butter Last 6 Mo
MP12223h_I 2022 HH Used Organic Peanut Butter Last 6 Mo: Index
MP12224h_B 2022 HH Used Organic Poultry Last 6 Mo
MP12224h_I 2022 HH Used Organic Poultry Last 6 Mo: Index
MP12225h_B 2022 HH Used Organic Soup Last 6 Mo
MP12225h_I 2022 HH Used Organic Soup Last 6 Mo: Index
MP12226h_B 2022 HH Used Organic Pasta Sauce Last 6 Mo
MP12226h_I 2022 HH Used Organic Pasta Sauce Last 6 Mo: Index
MP12227h_B 2022 HH Used Organic Tea Last 6 Mo
MP12227h_I 2022 HH Used Organic Tea Last 6 Mo: Index
MP12228h_B 2022 HH Used Soy/Other Plant/Nut Milk Last 6 Mo
MP12228h_I 2022 HH Used Soy/Other Plant/Nut Milk Last 6 Mo: Index
MP12003h_B 2022 HH Used Bacon or Breakfast Strips Last 6 Mo
MP12003h_I 2022 HH Used Bacon or Breakfast Strips Last 6 Mo: Index
MP12004h_B 2022 HH Used Bagels Last 6 Mo
MP12004h_I 2022 HH Used Bagels Last 6 Mo: Index
MP12013h_B 2022 HH Used Bread Last 6 Mo
MP12013h_I 2022 HH Used Bread Last 6 Mo: Index
MP12033h_B 2022 HH Used Cold Breakfast Cereal Last 6 Mo
MP12033h_I 2022 HH Used Cold Breakfast Cereal Last 6 Mo: Index
MP12034h_B 2022 HH Used Hot Breakfast Cereal Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP12034h_I 2022 HH Used Hot Breakfast Cereal Last 6 Mo: Index
MP12035h_B 2022 HH Used Breakfast or Cereal or Granola Bars Last 6 Mo
MP12035h_I 2022 HH Used Breakfast or Cereal or Granola Bars Last 6 Mo: Index
MP12046h_B 2022 HH Used Canned or Jarred Fruit Last 6 Mo
MP12046h_I 2022 HH Used Canned or Jarred Fruit Last 6 Mo: Index
MP12047h_B 2022 HH Used Canned or Jarred Soup or Broth Last 6 Mo
MP12047h_I 2022 HH Used Canned or Jarred Soup or Broth Last 6 Mo: Index
MP12049h_B 2022 HH Used Canned or Jarred Vegetables Last 6 Mo
MP12049h_I 2022 HH Used Canned or Jarred Vegetables Last 6 Mo: Index
MP12052h_B 2022 HH Used Canned Tuna Last 6 Mo
MP12052h_I 2022 HH Used Canned Tuna Last 6 Mo: Index
MP12053h_B 2022 HH Used Cheese (Amer Pasteurized Processed) Last 6 Mo
MP12053h_I 2022 HH Used Cheese (Amer Pasteurized Processed) Last 6 Mo: Index
MP12055h_B 2022 HH Used Cheese (Natural or Imported) Last 6 Mo
MP12055h_I 2022 HH Used Cheese (Natural or Imported) Last 6 Mo: Index
MP12060h_B 2022 HH Used Ground Coffee Last 6 Mo
MP12060h_I 2022 HH Used Ground Coffee Last 6 Mo: Index
MP12061h_B 2022 HH Used Flavored Ground Coffee Last 6 Mo
MP12061h_I 2022 HH Used Flavored Ground Coffee Last 6 Mo: Index
MP12062h_B 2022 HH Used Unflavored Ground Coffee Last 6 Mo
MP12062h_I 2022 HH Used Unflavored Ground Coffee Last 6 Mo: Index
MP12063h_B 2022 HH Used Decaffeinated Ground Coffee Last 6 Mo
MP12063h_I 2022 HH Used Decaffeinated Ground Coffee Last 6 Mo: Index
MP12202h_B 2022 HH Used Dunkin` Donuts Ground Coffee Last 6 Mo
MP12202h_I 2022 HH Used Dunkin` Donuts Ground Coffee Last 6 Mo: Index
MP12064h_B 2022 HH Used Folgers Breakfast Blend Ground Coffee Last 6 Mo
MP12064h_I 2022 HH Used Folgers Breakfast Blend Ground Coffee Last 6 Mo: Index
MP12065h_B 2022 HH Used Folgers Classic Roast Ground Coffee Last 6 Mo
MP12065h_I 2022 HH Used Folgers Classic Roast Ground Coffee Last 6 Mo: Index
MP12066h_B 2022 HH Used Folgers 100% Colombian Ground Coffee Last 6 Mo
MP12066h_I 2022 HH Used Folgers 100% Colombian Ground Coffee Last 6 Mo: Index
MP12067h_B 2022 HH Used Folgers French Roast Ground Coffee Last 6 Mo
MP12067h_I 2022 HH Used Folgers French Roast Ground Coffee Last 6 Mo: Index
MP12068h_B 2022 HH Used Green Mountain Ground Coffee Last 6 Mo
MP12068h_I 2022 HH Used Green Mountain Ground Coffee Last 6 Mo: Index
MP12069h_B 2022 HH Used Maxwell House Master Blend Ground Coffee Last 6 Mo
MP12069h_I 2022 HH Used Maxwell House Master Blend Ground Coffee Last 6 Mo: Index
MP12070h_B 2022 HH Used Maxwell House Original Ground Coffee Last 6 Mo
MP12070h_I 2022 HH Used Maxwell House Original Ground Coffee Last 6 Mo: Index
MP12071h_B 2022 HH Used Maxwell House Colombian Ground Coffee Last 6 Mo
MP12071h_I 2022 HH Used Maxwell House Colombian Ground Coffee Last 6 Mo: Index
MP12072h_B 2022 HH Used Starbucks Ground Coffee Last 6 Mo
MP12072h_I 2022 HH Used Starbucks Ground Coffee Last 6 Mo: Index
MP12203h_B 2022 HH Used Single Serve Pod/K-Cup Ground Coffee Last 6 Mo
MP12203h_I 2022 HH Used Single Serve Pod/K-Cup Ground Coffee Last 6 Mo: Index
MP12073h_B 2022 HH Used Flavored Instant Coffee Last 6 Mo
MP12073h_I 2022 HH Used Flavored Instant Coffee Last 6 Mo: Index
MP12074h_B 2022 HH Used Instant or Freeze-Dried Coffee Last 6 Mo
MP12074h_I 2022 HH Used Instant or Freeze-Dried Coffee Last 6 Mo: Index
MP12075h_B 2022 HH Used Whole Coffee Beans Last 6 Mo
MP12075h_I 2022 HH Used Whole Coffee Beans Last 6 Mo: Index
MP12076h_B 2022 HH Used Starbucks Whole Coffee Beans Last 6 Mo
MP12076h_I 2022 HH Used Starbucks Whole Coffee Beans Last 6 Mo: Index
MP12079h_B 2022 HH Used Cold Cuts Last 6 Mo
MP12079h_I 2022 HH Used Cold Cuts Last 6 Mo: Index
MP12080h_B 2022 HH Used Cooked Ham Last 6 Mo
MP12080h_I 2022 HH Used Cooked Ham Last 6 Mo: Index
MP12081h_B 2022 HH Used Cookies (Ready-To-Eat) Last 6 Mo
MP12081h_I 2022 HH Used Cookies (Ready-To-Eat) Last 6 Mo: Index
MP12082h_B 2022 HH Used Corn/Tortilla/Other Chips/Cheese Snacks Last 6 Mo
MP12082h_I 2022 HH Used Corn/Tortilla/Other Chips/Cheese Snacks Last 6 Mo: Index
MP12083h_B 2022 HH Used Cottage Cheese Last 6 Mo
MP12083h_I 2022 HH Used Cottage Cheese Last 6 Mo: Index
MP12084h_B 2022 HH Used Crackers Last 6 Mo
MP12084h_I 2022 HH Used Crackers Last 6 Mo: Index
MP12090h_B 2022 HH Used Donuts/Doughnuts (Ready-to-Eat) Last 6 Mo
MP12090h_I 2022 HH Used Donuts/Doughnuts (Ready-to-Eat) Last 6 Mo: Index
MP12142h_B 2022 HH Used Muffins (Ready-To-Eat) Last 6 Mo
MP12142h_I 2022 HH Used Muffins (Ready-To-Eat) Last 6 Mo: Index
MP12231h_B 2022 HH Used Snack Cakes/Sweet Rolls/Pastries (Packaged) Last 6 Mo
MP12231h_I 2022 HH Used Snack Cakes/Sweet Rolls/Pastries (Packaged) Last 6 Mo: Index
MP12091h_B 2022 HH Used Dried Fruit Last 6 Mo
MP12091h_I 2022 HH Used Dried Fruit Last 6 Mo: Index
MP12095h_B 2022 HH Used Eggs Last 6 Mo
MP12095h_I 2022 HH Used Eggs Last 6 Mo: Index
MP12098h_B 2022 HH Used English Muffins Last 6 Mo
MP12098h_I 2022 HH Used English Muffins Last 6 Mo: Index
MP12229h_B 2022 HH Used Beef (Fresh or Frozen) Last 6 Mo
MP12229h_I 2022 HH Used Beef (Fresh or Frozen) Last 6 Mo: Index
MP12200h_B 2022 HH Used Chicken (Fresh or Frozen) Last 6 Mo
MP12200h_I 2022 HH Used Chicken (Fresh or Frozen) Last 6 Mo: Index
MP12101h_B 2022 HH Used Fish or Seafood (Fresh or Frozen) Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP12101h_I 2022 HH Used Fish or Seafood (Fresh or Frozen) Last 6 Mo: Index
MP12230h_B 2022 HH Used Pork (Fresh or Frozen) Last 6 Mo
MP12230h_I 2022 HH Used Pork (Fresh or Frozen) Last 6 Mo: Index
MP12201h_B 2022 HH Used Turkey (Fresh or Frozen) Last 6 Mo
MP12201h_I 2022 HH Used Turkey (Fresh or Frozen) Last 6 Mo: Index
MP12103h_B 2022 HH Used Frankfurters or Hot Dogs Last 6 Mo
MP12103h_I 2022 HH Used Frankfurters or Hot Dogs Last 6 Mo: Index
MP12104h_B 2022 HH Used Fresh Fruit or Vegetables Last 6 Mo
MP12104h_I 2022 HH Used Fresh Fruit or Vegetables Last 6 Mo: Index
MP12107h_B 2022 HH Used Frozen Breakfast Last 6 Mo
MP12107h_I 2022 HH Used Frozen Breakfast Last 6 Mo: Index
MP12108h_B 2022 HH Used Frozen Complete Dinner Last 6 Mo
MP12108h_I 2022 HH Used Frozen Complete Dinner Last 6 Mo: Index
MP12109h_B 2022 HH Used Frozen or Refrigerated Dessert Last 6 Mo
MP12109h_I 2022 HH Used Frozen or Refrigerated Dessert Last 6 Mo: Index
MP12110h_B 2022 HH Used Frozen Hot Snack Last 6 Mo
MP12110h_I 2022 HH Used Frozen Hot Snack Last 6 Mo: Index
MP12111h_B 2022 HH Used Frozen Main Course (Entree or Casserole) Last 6 Mo
MP12111h_I 2022 HH Used Frozen Main Course (Entree or Casserole) Last 6 Mo: Index
MP12114h_B 2022 HH Used Frozen Pizza Last 6 Mo
MP12114h_I 2022 HH Used Frozen Pizza Last 6 Mo: Index
MP12116h_B 2022 HH Used Frozen Snack (Not Yogurt or Ice Cream) Last 6 Mo
MP12116h_I 2022 HH Used Frozen Snack (Not Yogurt or Ice Cream) Last 6 Mo: Index
MP12117h_B 2022 HH Used Frozen Vegetables Last 6 Mo
MP12117h_I 2022 HH Used Frozen Vegetables Last 6 Mo: Index
MP12209h_B 2022 HH Used Frozen Vegetarian Burgers Last 6 Mo
MP12209h_I 2022 HH Used Frozen Vegetarian Burgers Last 6 Mo: Index
MP12118h_B 2022 HH Used Frozen Waffles Last 6 Mo
MP12118h_I 2022 HH Used Frozen Waffles Last 6 Mo: Index
MP12119h_B 2022 HH Used Frozen Yogurt Last 6 Mo
MP12119h_I 2022 HH Used Frozen Yogurt Last 6 Mo: Index
MP12120h_B 2022 HH Used Fruit Snacks Last 6 Mo
MP12120h_I 2022 HH Used Fruit Snacks Last 6 Mo: Index
MP12126h_B 2022 HH Used Ice Cream Bars or Sandwiches or Bon-Bons Last 6 Mo
MP12126h_I 2022 HH Used Ice Cream Bars or Sandwiches or Bon-Bons Last 6 Mo: Index
MP12127h_B 2022 HH Used Ice Cream or Gelato or Sherbet Last 6 Mo
MP12127h_I 2022 HH Used Ice Cream or Gelato or Sherbet Last 6 Mo: Index
MP12139h_B 2022 HH Used Fresh Milk Last 6 Mo
MP12139h_I 2022 HH Used Fresh Milk Last 6 Mo: Index
MP12148h_B 2022 HH Used Nutrition or Energy Bars Last 6 Mo
MP12148h_I 2022 HH Used Nutrition or Energy Bars Last 6 Mo: Index
MP12149h_B 2022 HH Bought Nuts Last 6 Mo
MP12149h_I 2022 HH Bought Nuts Last 6 Mo: Index
MP12156h_B 2022 HH Used Peanut Butter or Other Nut Spread Last 6 Mo
MP12156h_I 2022 HH Used Peanut Butter or Other Nut Spread Last 6 Mo: Index
MP12161h_B 2022 HH Used Popping Corn or Popcorn Snack Last 6 Mo
MP12161h_I 2022 HH Used Popping Corn or Popcorn Snack Last 6 Mo: Index
MP12162h_B 2022 HH Used Potato Chips Last 6 Mo
MP12162h_I 2022 HH Used Potato Chips Last 6 Mo: Index
MP12165h_B 2022 HH Used Pretzels Last 6 Mo
MP12165h_I 2022 HH Used Pretzels Last 6 Mo: Index
MP12167h_B 2022 HH Used Rice Last 6 Mo
MP12167h_I 2022 HH Used Rice Last 6 Mo: Index
MP12168h_B 2022 HH Used Rice (Flavored or Seasoned) Last 6 Mo
MP12168h_I 2022 HH Used Rice (Flavored or Seasoned) Last 6 Mo: Index
MP12170h_B 2022 HH Used Packaged Fresh Salad Last 6 Mo
MP12170h_I 2022 HH Used Packaged Fresh Salad Last 6 Mo: Index
MP12177h_B 2022 HH Used Sausage Last 6 Mo
MP12177h_I 2022 HH Used Sausage Last 6 Mo: Index
MP12186h_B 2022 HH Used Stuffing Mix or Product Last 6 Mo
MP12186h_I 2022 HH Used Stuffing Mix or Product Last 6 Mo: Index
MP12190h_B 2022 HH Used Regular Tea Last 6 Mo
MP12190h_I 2022 HH Used Regular Tea Last 6 Mo: Index
MP12198h_B 2022 HH Used Yogurt Last 6 Mo
MP12198h_I 2022 HH Used Yogurt Last 6 Mo: Index
MP12038a_B 2022 Bought Any Candy Last 6 Mo
MP12038a_I 2022 Bought Any Candy Last 6 Mo: Index
MP12040a_B 2022 Bought Packages of Miniature or Loose Candy Last 6 Mo
MP12040a_I 2022 Bought Packages of Miniature or Loose Candy Last 6 Mo: Index
MP12232a_B 2022 Bought Regular Size Candy Last 6 Mo
MP12232a_I 2022 Bought Regular Size Candy Last 6 Mo: Index
MP12233a_B 2022 Bought King Size Candy Last 6 Mo
MP12233a_I 2022 Bought King Size Candy Last 6 Mo: Index
MP12041a_B 2022 Bought Hard Roll Candy Last 6 Mo
MP12041a_I 2022 Bought Hard Roll Candy Last 6 Mo: Index
MP12042a_B 2022 Bought Boxed Chocolates Last 6 Mo
MP12042a_I 2022 Bought Boxed Chocolates Last 6 Mo: Index
MP12199a_B 2022 Bought Boxed Chocolates as a Gift Last 6 Mo
MP12199a_I 2022 Bought Boxed Chocolates as a Gift Last 6 Mo: Index
MP12204a_B 2022 Drank Coffee (Ready-To-Drink) Last 6 Mo
MP12204a_I 2022 Drank Coffee (Ready-To-Drink) Last 6 Mo: Index
MP12129a_B 2022 Drank Iced Tea (Ready-To-Drink) Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP12129a_I 2022 Drank Iced Tea (Ready-To-Drink) Last 6 Mo: Index
MP12078a_B 2022 Drank Diet Cola Last 6 Mo
MP12078a_I 2022 Drank Diet Cola Last 6 Mo: Index
MP12077a_B 2022 Drank Non-Diet (Regular) Cola Last 6 Mo
MP12077a_I 2022 Drank Non-Diet (Regular) Cola Last 6 Mo: Index
MP12146a_B 2022 Drank Diet Non-Cola Soft Drink Last 6 Mo
MP12146a_I 2022 Drank Diet Non-Cola Soft Drink Last 6 Mo: Index
MP12145a_B 2022 Drank Non-Cola Soft Drink (Regular) Last 6 Mo
MP12145a_I 2022 Drank Non-Cola Soft Drink (Regular) Last 6 Mo: Index
MP12097a_B 2022 Drank Energy Drink Last 6 Mo
MP12097a_I 2022 Drank Energy Drink Last 6 Mo: Index
MP12205a_B 2022 Drank 5-Hour Energy Drink Last 6 Mo
MP12205a_I 2022 Drank 5-Hour Energy Drink Last 6 Mo: Index
MP12206a_B 2022 Drank Monster Energy Drink Last 6 Mo
MP12206a_I 2022 Drank Monster Energy Drink Last 6 Mo: Index
MP12207a_B 2022 Drank Red Bull Energy Drink Last 6 Mo
MP12207a_I 2022 Drank Red Bull Energy Drink Last 6 Mo: Index
MP12208a_B 2022 Drank Rockstar Energy Drink Last 6 Mo
MP12208a_I 2022 Drank Rockstar Energy Drink Last 6 Mo: Index
MP12184a_B 2022 Drank Sports Drink or Thirst Quencher Last 6 Mo
MP12184a_I 2022 Drank Sports Drink or Thirst Quencher Last 6 Mo: Index
MP12234h_B 2022 HH Used Orange Juice Last 6 Mo
MP12234h_I 2022 HH Used Orange Juice Last 6 Mo: Index
MP12235h_B 2022 HH Used Tomato/Vegetable Juice Last 6 Mo
MP12235h_I 2022 HH Used Tomato/Vegetable Juice Last 6 Mo: Index
MP12236h_B 2022 HH Used Other Fruit Juice/Drink Last 6 Mo
MP12236h_I 2022 HH Used Other Fruit Juice/Drink Last 6 Mo: Index
MP12237h_B 2022 HH Subscribes to HelloFresh Meal Kits
MP12237h_I 2022 HH Subscribes to HelloFresh Meal Kits: Index
MP13001h_B 2022 HH Spent $1-$99 in Average Week at Food Stores
MP13001h_I 2022 HH Spent $1-$99 in Average Week at Food Stores: Index
MP13002h_B 2022 HH Spent $100-$149 in Average Week at Food Stores
MP13002h_I 2022 HH Spent $100-$149 in Average Week at Food Stores: Index
MP13003h_B 2022 HH Spent $150+ in Average Week at Food Stores
MP13003h_I 2022 HH Spent $150+ in Average Week at Food Stores: Index
MP13005a_B 2022 Shopped at Albertsons Grocery Store Last 6 Mo
MP13005a_I 2022 Shopped at Albertsons Grocery Store Last 6 Mo: Index
MP13006a_B 2022 Shopped at Aldi Grocery Store Last 6 Mo
MP13006a_I 2022 Shopped at Aldi Grocery Store Last 6 Mo: Index
MP13007a_B 2022 Shopped at Food Lion Grocery Store Last 6 Mo
MP13007a_I 2022 Shopped at Food Lion Grocery Store Last 6 Mo: Index
MP13008a_B 2022 Shopped at GNC Store Last 6 Mo
MP13008a_I 2022 Shopped at GNC Store Last 6 Mo: Index
MP13009a_B 2022 Shopped at Giant Grocery Store Last 6 Mo
MP13009a_I 2022 Shopped at Giant Grocery Store Last 6 Mo: Index
MP13010a_B 2022 Shopped at IGA Grocery Store Last 6 Mo
MP13010a_I 2022 Shopped at IGA Grocery Store Last 6 Mo: Index
MP13011a_B 2022 Shopped at Kroger Grocery Store Last 6 Mo
MP13011a_I 2022 Shopped at Kroger Grocery Store Last 6 Mo: Index
MP13012a_B 2022 Shopped at Meijer Grocery Store Last 6 Mo
MP13012a_I 2022 Shopped at Meijer Grocery Store Last 6 Mo: Index
MP13013a_B 2022 Shopped at Piggly Wiggly Grocery Store Last 6 Mo
MP13013a_I 2022 Shopped at Piggly Wiggly Grocery Store Last 6 Mo: Index
MP13014a_B 2022 Shopped at Publix Grocery Store Last 6 Mo
MP13014a_I 2022 Shopped at Publix Grocery Store Last 6 Mo: Index
MP13016a_B 2022 Shopped at Safeway Grocery Store Last 6 Mo
MP13016a_I 2022 Shopped at Safeway Grocery Store Last 6 Mo: Index
MP13017a_B 2022 Shopped at Save-A-Lot Grocery Store Last 6 Mo
MP13017a_I 2022 Shopped at Save-A-Lot Grocery Store Last 6 Mo: Index
MP13018a_B 2022 Shopped at Stop & Shop Grocery Store Last 6 Mo
MP13018a_I 2022 Shopped at Stop & Shop Grocery Store Last 6 Mo: Index
MP13029a_B 2022 Shopped at Target Grocery Store Last 6 Mo
MP13029a_I 2022 Shopped at Target Grocery Store Last 6 Mo: Index
MP13019a_B 2022 Shopped at Trader Joe`s Grocery Store Last 6 Mo
MP13019a_I 2022 Shopped at Trader Joe`s Grocery Store Last 6 Mo: Index
MP13030a_B 2022 Shopped at Walmart Neighborhood Market Grocery Store Last 6 Mo
MP13030a_I 2022 Shopped at Walmart Neighborhood Market Grocery Store Last 6 Mo: Index
MP13021a_B 2022 Shopped at Walmart Supercenter Grocery Store Last 6 Mo
MP13021a_I 2022 Shopped at Walmart Supercenter Grocery Store Last 6 Mo: Index
MP13022a_B 2022 Shopped at Wegmans Grocery Store Last 6 Mo
MP13022a_I 2022 Shopped at Wegmans Grocery Store Last 6 Mo: Index
MP13023a_B 2022 Shopped at Whole Foods Market Grocery Store Last 6 Mo
MP13023a_I 2022 Shopped at Whole Foods Market Grocery Store Last 6 Mo: Index
MP13024a_B 2022 Shopped at Winn-Dixie Grocery Store Last 6 Mo
MP13024a_I 2022 Shopped at Winn-Dixie Grocery Store Last 6 Mo: Index
MP13025a_B 2022 Shopped at BJ`s Warehouse or Club Store Last 6 Mo
MP13025a_I 2022 Shopped at BJ`s Warehouse or Club Store Last 6 Mo: Index
MP13026a_B 2022 Shopped at Costco Warehouse or Club Store Last 6 Mo
MP13026a_I 2022 Shopped at Costco Warehouse or Club Store Last 6 Mo: Index
MP13027a_B 2022 Shopped at Sam`s Club Warehouse or Club Store Last 6 Mo
MP13027a_I 2022 Shopped at Sam`s Club Warehouse or Club Store Last 6 Mo: Index
MP13028a_B 2022 Purchased Groceries Online Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP13028a_I 2022 Purchased Groceries Online Last 30 Days: Index

Health and Personal Care (Market Potential)


MP14129a_B 2022 Typically Spend 1-3 Hours Exercising Per Week
MP14129a_I 2022 Typically Spend 1-3 Hours Exercising Per Week: Index
MP14128a_B 2022 Typically Spend 4-6 Hours Exercising Per Week
MP14128a_I 2022 Typically Spend 4-6 Hours Exercising Per Week: Index
MP14127a_B 2022 Typically Spend 7+ Hours Exercising Per Week
MP14127a_I 2022 Typically Spend 7+ Hours Exercising Per Week: Index
MP14001a_B 2022 Exercise at Home 2+ Times Per Week
MP14001a_I 2022 Exercise at Home 2+ Times Per Week: Index
MP14002a_B 2022 Exercise at Club 2+ Times Per Week
MP14002a_I 2022 Exercise at Club 2+ Times Per Week: Index
MP14003a_B 2022 Exercise at Other Facility (Not Club) 2+ Times Per Week
MP14003a_I 2022 Exercise at Other Facility (Not Club) 2+ Times Per Week: Index
MP14153a_B 2022 Member of LA Fitness Club/Gym
MP14153a_I 2022 Member of LA Fitness Club/Gym: Index
MP14154a_B 2022 Member of Planet Fitness Club/Gym
MP14154a_I 2022 Member of Planet Fitness Club/Gym: Index
MP14155a_B 2022 Member of YMCA Fitness Club/Gym
MP14155a_I 2022 Member of YMCA Fitness Club/Gym: Index
MP14004a_B 2022 Own Elliptical
MP14004a_I 2022 Own Elliptical: Index
MP14005a_B 2022 Own Stationary Bicycle
MP14005a_I 2022 Own Stationary Bicycle: Index
MP14006a_B 2022 Own Treadmill
MP14006a_I 2022 Own Treadmill: Index
MP14007a_B 2022 Own Weight Lifting Equipment
MP14007a_I 2022 Own Weight Lifting Equipment: Index
MP14009a_B 2022 Control Diet for Blood Sugar Level
MP14009a_I 2022 Control Diet for Blood Sugar Level: Index
MP14010a_B 2022 Control Diet for Cholesterol Level
MP14010a_I 2022 Control Diet for Cholesterol Level: Index
MP14146a_B 2022 Control Diet for Food Allergies
MP14146a_I 2022 Control Diet for Food Allergies: Index
MP14011a_B 2022 Control Diet to Maintain Weight
MP14011a_I 2022 Control Diet to Maintain Weight: Index
MP14012a_B 2022 Control Diet for Physical Fitness
MP14012a_I 2022 Control Diet for Physical Fitness: Index
MP14013a_B 2022 Control Diet for Salt Restriction
MP14013a_I 2022 Control Diet for Salt Restriction: Index
MP14014a_B 2022 Control Diet for Weight Loss
MP14014a_I 2022 Control Diet for Weight Loss: Index
MP14015a_B 2022 Use Doctor`s Care or Diet for Diet Method
MP14015a_I 2022 Use Doctor`s Care or Diet for Diet Method: Index
MP14016a_B 2022 Use Exercise Program for Diet Method
MP14016a_I 2022 Use Exercise Program for Diet Method: Index
MP14018a_B 2022 Buy Foods Specifically Labeled as Fat-Free
MP14018a_I 2022 Buy Foods Specifically Labeled as Fat-Free: Index
MP14019a_B 2022 Buy Foods Specifically Labeled as Gluten-Free
MP14019a_I 2022 Buy Foods Specifically Labeled as Gluten-Free: Index
MP14020a_B 2022 Buy Foods Specifically Labeled as High Fiber
MP14020a_I 2022 Buy Foods Specifically Labeled as High Fiber: Index
MP14021a_B 2022 Buy Foods Specifically Labeled as High Protein
MP14021a_I 2022 Buy Foods Specifically Labeled as High Protein: Index
MP14151a_B 2022 Buy Foods Specifically Labeled as Hormone-Free
MP14151a_I 2022 Buy Foods Specifically Labeled as Hormone-Free: Index
MP14022a_B 2022 Buy Foods Specifically Labeled as Lactose-Free
MP14022a_I 2022 Buy Foods Specifically Labeled as Lactose-Free: Index
MP14023a_B 2022 Buy Foods Specifically Labeled as Low-Calorie
MP14023a_I 2022 Buy Foods Specifically Labeled as Low-Calorie: Index
MP14024a_B 2022 Buy Foods Specifically Labeled as Low-Carb
MP14024a_I 2022 Buy Foods Specifically Labeled as Low-Carb: Index
MP14025a_B 2022 Buy Foods Specifically Labeled as Low-Cholesterol
MP14025a_I 2022 Buy Foods Specifically Labeled as Low-Cholesterol: Index
MP14026a_B 2022 Buy Foods Specifically Labeled as Low-Fat
MP14026a_I 2022 Buy Foods Specifically Labeled as Low-Fat: Index
MP14027a_B 2022 Buy Foods Specifically Labeled as Low-Sodium
MP14027a_I 2022 Buy Foods Specifically Labeled as Low-Sodium: Index
MP14028a_B 2022 Buy Foods Specifically Labeled as Natural/Organic
MP14028a_I 2022 Buy Foods Specifically Labeled as Natural/Organic: Index
MP14145a_B 2022 Buy Foods Specifically Labeled as Probiotic
MP14145a_I 2022 Buy Foods Specifically Labeled as Probiotic: Index
MP14029a_B 2022 Buy Foods Specifically Labeled as Sugar-Free
MP14029a_I 2022 Buy Foods Specifically Labeled as Sugar-Free: Index
MP14152a_B 2022 Consider Self to Be Semi-Vegetarian
MP14152a_I 2022 Consider Self to Be Semi-Vegetarian: Index
MP14030a_B 2022 Used Meal or Dietary or Weight Loss Supplement Last 6 Mo
MP14030a_I 2022 Used Meal or Dietary or Weight Loss Supplement Last 6 Mo: Index
MP14031a_B 2022 Used Vitamins or Dietary Supplements Last 6 Mo
MP14031a_I 2022 Used Vitamins or Dietary Supplements Last 6 Mo: Index
MP14050a_B 2022 Provide Services as a Primary Caregiver or Caretaker

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP14050a_I 2022 Provide Services as a Primary Caregiver or Caretaker: Index
MP14156a_B 2022 Assist with Chores as Caregiver/Caretaker
MP14156a_I 2022 Assist with Chores as Caregiver/Caretaker: Index
MP14157a_B 2022 Assist with Personal Care as Caregiver/Caretaker
MP14157a_I 2022 Assist with Personal Care as Caregiver/Caretaker: Index
MP14158a_B 2022 Give Medication as Caregiver/Caretaker
MP14158a_I 2022 Give Medication as Caregiver/Caretaker: Index
MP14159a_B 2022 Make Doctor Appointments as Caregiver/Caretaker
MP14159a_I 2022 Make Doctor Appointments as Caregiver/Caretaker: Index
MP14160a_B 2022 Provide Transportation as Caregiver/Caretaker
MP14160a_I 2022 Provide Transportation as Caregiver/Caretaker: Index
MP14051a_B 2022 Visited Doctor Last 12 Mo
MP14051a_I 2022 Visited Doctor Last 12 Mo: Index
MP14052a_B 2022 Visited Doctor 1-2 Times Last 12 Mo
MP14052a_I 2022 Visited Doctor 1-2 Times Last 12 Mo: Index
MP14053a_B 2022 Visited Doctor 3-5 Times Last 12 Mo
MP14053a_I 2022 Visited Doctor 3-5 Times Last 12 Mo: Index
MP14054a_B 2022 Visited Doctor 6+ Times Last 12 Mo
MP14054a_I 2022 Visited Doctor 6+ Times Last 12 Mo: Index
MP14162a_B 2022 Visited Acupuncturist Doctor Last 12 Mo
MP14162a_I 2022 Visited Acupuncturist Doctor Last 12 Mo: Index
MP14163a_B 2022 Visited Allergist Doctor Last 12 Mo
MP14163a_I 2022 Visited Allergist Doctor Last 12 Mo: Index
MP14056a_B 2022 Visited Cardiologist Doctor Last 12 Mo
MP14056a_I 2022 Visited Cardiologist Doctor Last 12 Mo: Index
MP14057a_B 2022 Visited Chiropractor Last 12 Mo
MP14057a_I 2022 Visited Chiropractor Last 12 Mo: Index
MP14058a_B 2022 Visited Dentist Last 12 Mo
MP14058a_I 2022 Visited Dentist Last 12 Mo: Index
MP14059a_B 2022 Visited Dermatologist Doctor Last 12 Mo
MP14059a_I 2022 Visited Dermatologist Doctor Last 12 Mo: Index
MP14060a_B 2022 Visited Ear or Nose or Throat Doctor Last 12 Mo
MP14060a_I 2022 Visited Ear or Nose or Throat Doctor Last 12 Mo: Index
MP14061a_B 2022 Visited Eye Doctor Last 12 Mo
MP14061a_I 2022 Visited Eye Doctor Last 12 Mo: Index
MP14062a_B 2022 Visited Gastroenterologist Doctor Last 12 Mo
MP14062a_I 2022 Visited Gastroenterologist Doctor Last 12 Mo: Index
MP14063a_B 2022 Visited General or Family Doctor Last 12 Mo
MP14063a_I 2022 Visited General or Family Doctor Last 12 Mo: Index
MP14064a_B 2022 Visited Internist Doctor Last 12 Mo
MP14064a_I 2022 Visited Internist Doctor Last 12 Mo: Index
MP14065a_B 2022 Visited Physical Therapist Doctor Last 12 Mo
MP14065a_I 2022 Visited Physical Therapist Doctor Last 12 Mo: Index
MP14066a_B 2022 Visited Podiatrist Doctor Last 12 Mo
MP14066a_I 2022 Visited Podiatrist Doctor Last 12 Mo: Index
MP14164a_B 2022 Visited Psychiatrist/Psychologist Doctor Last 12 Mo
MP14164a_I 2022 Visited Psychiatrist/Psychologist Doctor Last 12 Mo: Index
MP14165a_B 2022 Filled Prescription Online Last 12 Mos
MP14165a_I 2022 Filled Prescription Online Last 12 Mos: Index
MP14067a_B 2022 Visited Urologist Doctor Last 12 Mo
MP14067a_I 2022 Visited Urologist Doctor Last 12 Mo: Index
MP14068a_B 2022 Visited Nurse Practitioner Last 12 Mo
MP14068a_I 2022 Visited Nurse Practitioner Last 12 Mo: Index
MP14069a_B 2022 Wear Regular/Sun/Tinted Prescription Eyeglasses
MP14069a_I 2022 Wear Regular/Sun/Tinted Prescription Eyeglasses: Index
MP14070a_B 2022 Wear Bi-Focal/Multi-Focal/Progressive Glasses
MP14070a_I 2022 Wear Bi-Focal/Multi-Focal/Progressive Glasses: Index
MP14072a_B 2022 Wear Soft Contact Lenses
MP14072a_I 2022 Wear Soft Contact Lenses: Index
MP14074a_B 2022 Spent $1-$99 on Eyeglasses Last 12 Mo
MP14074a_I 2022 Spent $1-$99 on Eyeglasses Last 12 Mo: Index
MP14075a_B 2022 Spent $100-$199 on Eyeglasses Last 12 Mo
MP14075a_I 2022 Spent $100-$199 on Eyeglasses Last 12 Mo: Index
MP14076a_B 2022 Spent $200-$249 on Eyeglasses Last 12 Mo
MP14076a_I 2022 Spent $200-$249 on Eyeglasses Last 12 Mo: Index
MP14077a_B 2022 Spent $250+ on Eyeglasses Last 12 Mo
MP14077a_I 2022 Spent $250+ on Eyeglasses Last 12 Mo: Index
MP14161a_B 2022 Spent $1-$199 on Contact Lenses Last 12 Mo
MP14161a_I 2022 Spent $1-$199 on Contact Lenses Last 12 Mo: Index
MP14080a_B 2022 Spent $200+ on Contact Lenses Last 12 Mo
MP14080a_I 2022 Spent $200+ on Contact Lenses Last 12 Mo: Index
MP14081a_B 2022 Bought Prescription Eyewear at Discount Optical Center
MP14081a_I 2022 Bought Prescription Eyewear at Discount Optical Center: Index
MP14082a_B 2022 Bought Prescription Eyewear at Private Eye Doctor
MP14082a_I 2022 Bought Prescription Eyewear at Private Eye Doctor: Index
MP14083a_B 2022 Bought Prescription Eyewear at Retail Optical Chain
MP14083a_I 2022 Bought Prescription Eyewear at Retail Optical Chain: Index
MP14134a_B 2022 Bought Prescription Eyewear Online
MP14134a_I 2022 Bought Prescription Eyewear Online: Index
MP14142a_B 2022 Used Acne Prescription Drug
MP14142a_I 2022 Used Acne Prescription Drug: Index
MP14084a_B 2022 Used Allergy or Hay Fever Prescription Drug

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP14084a_I 2022 Used Allergy or Hay Fever Prescription Drug: Index
MP14085a_B 2022 Used Anxiety or Panic Prescription Drug
MP14085a_I 2022 Used Anxiety or Panic Prescription Drug: Index
MP14086a_B 2022 Used Arthritis or Osteoarthritis Prescription Drug
MP14086a_I 2022 Used Arthritis or Osteoarthritis Prescription Drug: Index
MP14087a_B 2022 Used Rheumatoid Arthritis Prescription Drug
MP14087a_I 2022 Used Rheumatoid Arthritis Prescription Drug: Index
MP14088a_B 2022 Used Asthma Prescription Drug
MP14088a_I 2022 Used Asthma Prescription Drug: Index
MP14089a_B 2022 Used Backache or Back Pain Prescription Drug
MP14089a_I 2022 Used Backache or Back Pain Prescription Drug: Index
MP14090a_B 2022 Used Depression Prescription Drug
MP14090a_I 2022 Used Depression Prescription Drug: Index
MP14092a_B 2022 Used Diabetes (Non-Insulin Dependent Type-2) Prescription Drug
MP14092a_I 2022 Used Diabetes (Non-Insulin Dependent Type-2) Prescription Drug: Index
MP14094a_B 2022 Used Heartburn or Acid Reflux Prescription Drug
MP14094a_I 2022 Used Heartburn or Acid Reflux Prescription Drug: Index
MP14095a_B 2022 Used High Blood Pressure Prescription Drug
MP14095a_I 2022 Used High Blood Pressure Prescription Drug: Index
MP14096a_B 2022 Used High Cholesterol Prescription Drug
MP14096a_I 2022 Used High Cholesterol Prescription Drug: Index
MP14143a_B 2022 Used Insomnia Prescription Drug
MP14143a_I 2022 Used Insomnia Prescription Drug: Index
MP14097a_B 2022 Used Migraine Headache Prescription Drug
MP14097a_I 2022 Used Migraine Headache Prescription Drug: Index
MP14098a_B 2022 Used Sinus Congestion or Headache Prescription Drug
MP14098a_I 2022 Used Sinus Congestion or Headache Prescription Drug: Index
MP14099a_B 2022 Used Urinary Tract Infection Prescription Drug
MP14099a_I 2022 Used Urinary Tract Infection Prescription Drug: Index
MP14130a_B 2022 Filled Prescription at Discount or Department Store Last 12 Mo
MP14130a_I 2022 Filled Prescription at Discount or Department Store Last 12 Mo: Index
MP14131a_B 2022 Filled Prescription at Drug Store or Pharmacy Last 12 Mo
MP14131a_I 2022 Filled Prescription at Drug Store or Pharmacy Last 12 Mo: Index
MP14132a_B 2022 Filled Prescription at Supermarket Last 12 Mo
MP14132a_I 2022 Filled Prescription at Supermarket Last 12 Mo: Index
MP14133a_B 2022 Filled Prescription by Mail Order Last 12 Mo
MP14133a_I 2022 Filled Prescription by Mail Order Last 12 Mo: Index
MP14135a_B 2022 Spent $1-$9 on Out of Pocket Prescription Drugs Last 30 Days
MP14135a_I 2022 Spent $1-$9 on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14136a_B 2022 Spent $10-$19 on Out of Pocket Prescription Drugs Last 30 Days
MP14136a_I 2022 Spent $10-$19 on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14137a_B 2022 Spent $20-$29 on Out of Pocket Prescription Drugs Last 30 Days
MP14137a_I 2022 Spent $20-$29 on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14138a_B 2022 Spent $30-$49 on Out of Pocket Prescription Drugs Last 30 Days
MP14138a_I 2022 Spent $30-$49 on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14139a_B 2022 Spent $50-$99 on Out of Pocket Prescription Drugs Last 30 Days
MP14139a_I 2022 Spent $50-$99 on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14140a_B 2022 Spent $100-$149 on Out of Pocket Prescription Drugs Last 30 Days
MP14140a_I 2022 Spent $100-$149 on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14141a_B 2022 Spent $150+ on Out of Pocket Prescription Drugs Last 30 Days
MP14141a_I 2022 Spent $150+ on Out of Pocket Prescription Drugs Last 30 Days: Index
MP14103a_B 2022 Used Cold or Sinus or Allergy Med (Nonprescrp) Last 6 Mo
MP14103a_I 2022 Used Cold or Sinus or Allergy Med (Nonprescrp) Last 6 Mo: Index
MP14107a_B 2022 Used Cough Syrup or Suppressant (Nonprescrp) Last 6 Mo
MP14107a_I 2022 Used Cough Syrup or Suppressant (Nonprescrp) Last 6 Mo: Index
MP14114a_B 2022 Used Medicated Skin Cream or Lotion or Spray Last 6 Mo
MP14114a_I 2022 Used Medicated Skin Cream or Lotion or Spray Last 6 Mo: Index
MP14115a_B 2022 Used Non-Medicated Nasal Spray Last 6 Mo
MP14115a_I 2022 Used Non-Medicated Nasal Spray Last 6 Mo: Index
MP14117a_B 2022 Used Pain Relieving Rub or Liquid or Patch Last 6 Mo
MP14117a_I 2022 Used Pain Relieving Rub or Liquid or Patch Last 6 Mo: Index
MP14118a_B 2022 Used Sleeping Aid or Snore Relief Last 6 Mo
MP14118a_I 2022 Used Sleeping Aid or Snore Relief Last 6 Mo: Index
MP14119a_B 2022 Used Sore Throat Remedy or Cough Drops Last 6 Mo
MP14119a_I 2022 Used Sore Throat Remedy or Cough Drops Last 6 Mo: Index
MP14120a_B 2022 Used Sunburn Remedy Last 12 Mo
MP14120a_I 2022 Used Sunburn Remedy Last 12 Mo: Index
MP14121a_B 2022 Used Suntan or Sunscreen Product Last 12 Mo
MP14121a_I 2022 Used Suntan or Sunscreen Product Last 12 Mo: Index
MP14125a_B 2022 Used Toothache/Gum/Canker Sore Remedy Last 6 Mo
MP14125a_I 2022 Used Toothache/Gum/Canker Sore Remedy Last 6 Mo: Index
MP14147h_B 2022 HH Used Children`s Cold Tablets/Liquids Last 6 Mo
MP14147h_I 2022 HH Used Children`s Cold Tablets/Liquids Last 6 Mo: Index
MP14148h_B 2022 HH Used Children`s Cough Syrup Last 6 Mo
MP14148h_I 2022 HH Used Children`s Cough Syrup Last 6 Mo: Index
MP14149h_B 2022 HH Used Kids Pain Reliever/Fever Reducer Last 6 Mo
MP14149h_I 2022 HH Used Kids Pain Reliever/Fever Reducer Last 6 Mo: Index
MP14150h_B 2022 HH Used Kids Vitamins/Nutritional Supplements Last 6 Mo
MP14150h_I 2022 HH Used Kids Vitamins/Nutritional Supplements Last 6 Mo: Index
MP25002a_B 2022 Used Body Wash or Shower Gel Last 6 Mo
MP25002a_I 2022 Used Body Wash or Shower Gel Last 6 Mo: Index
MP25003a_B 2022 Used Breath Freshener Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP25003a_I 2022 Used Breath Freshener Last 6 Mo: Index
MP25004a_B 2022 Used Gum Breath Freshener Last 6 Mo
MP25004a_I 2022 Used Gum Breath Freshener Last 6 Mo: Index
MP25005a_B 2022 Used Mints Breath Freshener Last 6 Mo
MP25005a_I 2022 Used Mints Breath Freshener Last 6 Mo: Index
MP25007a_B 2022 Used Thin Film Breath Freshener Last 6 Mo
MP25007a_I 2022 Used Thin Film Breath Freshener Last 6 Mo: Index
MP25009a_B 2022 Used Complexion Care Product Last 6 Mo
MP25009a_I 2022 Used Complexion Care Product Last 6 Mo: Index
MP25015a_B 2022 Used Denture Adhesive or Fixative Last 6 Mo
MP25015a_I 2022 Used Denture Adhesive or Fixative Last 6 Mo: Index
MP25016a_B 2022 Used Denture Cleaner Last 6 Mo
MP25016a_I 2022 Used Denture Cleaner Last 6 Mo: Index
MP25020a_B 2022 Used Facial Moisturizer Last 6 Mo
MP25020a_I 2022 Used Facial Moisturizer Last 6 Mo: Index
MP25021a_B 2022 Used Personal Foot Care Product Last 6 Mo
MP25021a_I 2022 Used Personal Foot Care Product Last 6 Mo: Index
MP25022a_B 2022 Used Hair Coloring Product at Home Last 6 Mo
MP25022a_I 2022 Used Hair Coloring Product at Home Last 6 Mo: Index
MP25024a_B 2022 Used Hair Conditioning Treatment at Home Last 6 Mo
MP25024a_I 2022 Used Hair Conditioning Treatment at Home Last 6 Mo: Index
MP25025a_B 2022 Used Hair Growth Product Last 6 Mo
MP25025a_I 2022 Used Hair Growth Product Last 6 Mo: Index
MP25026a_B 2022 Used Hair Spray at Home Last 6 Mo
MP25026a_I 2022 Used Hair Spray at Home Last 6 Mo: Index
MP25027a_B 2022 Used Hair Styling Gel or Lotion or Mousse Last 6 Mo
MP25027a_I 2022 Used Hair Styling Gel or Lotion or Mousse Last 6 Mo: Index
MP25031a_B 2022 Used Mouthwash Last 6 Mo
MP25031a_I 2022 Used Mouthwash Last 6 Mo: Index
MP25032a_B 2022 Used Mouthwash 8+ Times Last 7 Days
MP25032a_I 2022 Used Mouthwash 8+ Times Last 7 Days: Index
MP25060a_B 2022 Used Sensitive Toothpaste Last 6 Mo
MP25060a_I 2022 Used Sensitive Toothpaste Last 6 Mo: Index
MP25040a_B 2022 Used Whitening Toothpaste Last 6 Mo
MP25040a_I 2022 Used Whitening Toothpaste Last 6 Mo: Index
MP25043a_B 2022 Used Tooth Whitener (Not Toothpaste) Last 6 Mo
MP25043a_I 2022 Used Tooth Whitener (Not Toothpaste) Last 6 Mo: Index
MP25055a_B 2022 Used Tooth Whitener (Gel) Last 6 Mo
MP25055a_I 2022 Used Tooth Whitener (Gel) Last 6 Mo: Index
MP25044a_B 2022 Used Tooth Whitener (Strips) Last 6 Mo
MP25044a_I 2022 Used Tooth Whitener (Strips) Last 6 Mo: Index
MP25045a_B 2022 Visited a Day Spa Last 6 Mo
MP25045a_I 2022 Visited a Day Spa Last 6 Mo: Index
MP25046a_B 2022 Purchased Product at Salon or Day Spa Last 6 Mo
MP25046a_I 2022 Purchased Product at Salon or Day Spa Last 6 Mo: Index
MP25047a_B 2022 Used Professional Service for Haircut Last 6 Mo
MP25047a_I 2022 Used Professional Service for Haircut Last 6 Mo: Index
MP25048a_B 2022 Used Professional Service for Hair Color/Highlights Last 6 Mo
MP25048a_I 2022 Used Professional Service for Hair Color/Highlights Last 6 Mo: Index
MP25049a_B 2022 Used Professional Service for Facial Last 6 Mo
MP25049a_I 2022 Used Professional Service for Facial Last 6 Mo: Index
MP25050a_B 2022 Used Professional Service for Massage Last 6 Mo
MP25050a_I 2022 Used Professional Service for Massage Last 6 Mo: Index
MP25051a_B 2022 Used Professional Service for Manicure Last 6 Mo
MP25051a_I 2022 Used Professional Service for Manicure Last 6 Mo: Index
MP25052a_B 2022 Used Professional Service for Pedicure Last 6 Mo
MP25052a_I 2022 Used Professional Service for Pedicure Last 6 Mo: Index
MP25056a_B 2022 Spent $1-$99 at Barber Shop Last 6 Mo
MP25056a_I 2022 Spent $1-$99 at Barber Shop Last 6 Mo: Index
MP25057a_B 2022 Spent $100+ at Barber Shop Last 6 Mo
MP25057a_I 2022 Spent $100+ at Barber Shop Last 6 Mo: Index
MP25058a_B 2022 Spent $1-$99 at Beauty Salon Last 6 Mo
MP25058a_I 2022 Spent $1-$99 at Beauty Salon Last 6 Mo: Index
MP25059a_B 2022 Spent $100+ at Beauty Salon Last 6 Mo
MP25059a_I 2022 Spent $100+ at Beauty Salon Last 6 Mo: Index
MP32001a_B 2022 Smoked Cigarettes Last 12 Mo
MP32001a_I 2022 Smoked Cigarettes Last 12 Mo: Index
MP32002a_B 2022 Smoked 9+ Packs of Cigarettes Last 7 Days
MP32002a_I 2022 Smoked 9+ Packs of Cigarettes Last 7 Days: Index
MP32003a_B 2022 Smoked Menthol Cigarettes Last 12 Mo
MP32003a_I 2022 Smoked Menthol Cigarettes Last 12 Mo: Index
MP32004a_B 2022 Smoked Non-Menthol Cigarettes Last 12 Mo
MP32004a_I 2022 Smoked Non-Menthol Cigarettes Last 12 Mo: Index
MP32010a_B 2022 Smoked Electronic/E-Cigarette/Vaporizer Last 12 Mo
MP32010a_I 2022 Smoked Electronic/E-Cigarette/Vaporizer Last 12 Mo: Index
MP32005a_B 2022 Smoked Cigar Last 6 Mo
MP32005a_I 2022 Smoked Cigar Last 6 Mo: Index
MP32006a_B 2022 Smoked 2+ Cigars Last 7 Days
MP32006a_I 2022 Smoked 2+ Cigars Last 7 Days: Index
MP32011a_B 2022 Used Chewing or Smokeless Tobacco Last 6 Mo
MP32011a_I 2022 Used Chewing or Smokeless Tobacco Last 6 Mo: Index
MP32012a_B 2022 Used Pipe Tobacco Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP32012a_I 2022 Used Pipe Tobacco Last 6 Mo: Index
MP32007a_B 2022 Used `Cold Turkey` Method to Stop Smoking/Last 12 Mo
MP32007a_I 2022 Used `Cold Turkey` Method to Stop Smoking/Last 12 Mo: Index

Home Improvement, Garden and Lawn (Market Potential)


MP11001a_B 2022 Have a Garden
MP11001a_I 2022 Have a Garden: Index
MP11002a_B 2022 Participated in Outdoor Gardening Last 12 Mo
MP11002a_I 2022 Participated in Outdoor Gardening Last 12 Mo: Index
MP11003h_B 2022 HH Purchased Lawn Maintenance Service Last 12 Mo
MP11003h_I 2022 HH Purchased Lawn Maintenance Service Last 12 Mo: Index
MP11004h_B 2022 HH Used Service for Property/Garden Maintenance Last 12 Mo
MP11004h_I 2022 HH Used Service for Property/Garden Maintenance Last 12 Mo: Index
MP11005h_B 2022 HH Spent $1-$299 on Property/Garden Maintenance Last 12 Mo
MP11005h_I 2022 HH Spent $1-$299 on Property/Garden Maintenance Last 12 Mo: Index
MP11006h_B 2022 HH Spent $300-$499 on Property/Garden Maintenance Last 12 Mo
MP11006h_I 2022 HH Spent $300-$499 on Property/Garden Maintenance Last 12 Mo: Index
MP11007h_B 2022 HH Spent $500+ on Property/Garden Maintenance Last 12 Mo
MP11007h_I 2022 HH Spent $500+ on Property/Garden Maintenance Last 12 Mo: Index
MP11008h_B 2022 HH Purchased Flower Bulbs Last 12 Mo
MP11008h_I 2022 HH Purchased Flower Bulbs Last 12 Mo: Index
MP11009h_B 2022 HH Purchased Flower Seeds Last 12 Mo
MP11009h_I 2022 HH Purchased Flower Seeds Last 12 Mo: Index
MP11010h_B 2022 HH Purchased Garden Fertilizer Last 12 Mo
MP11010h_I 2022 HH Purchased Garden Fertilizer Last 12 Mo: Index
MP11011h_B 2022 HH Purchased Garden Insecticide Last 12 Mo
MP11011h_I 2022 HH Purchased Garden Insecticide Last 12 Mo: Index
MP11012h_B 2022 HH Bought Lawn Fertilizer with Weed Control Last 12 Mo
MP11012h_I 2022 HH Bought Lawn Fertilizer with Weed Control Last 12 Mo: Index
MP11013h_B 2022 HH Bought Lawn Fertilizer with No Weed Control Last 12 Mo
MP11013h_I 2022 HH Bought Lawn Fertilizer with No Weed Control Last 12 Mo: Index
MP11014h_B 2022 HH Purchased Lawn Insecticide Last 12 Mo
MP11014h_I 2022 HH Purchased Lawn Insecticide Last 12 Mo: Index
MP11015h_B 2022 HH Purchased Lawn Seed Last 12 Mo
MP11015h_I 2022 HH Purchased Lawn Seed Last 12 Mo: Index
MP11016h_B 2022 HH Purchased Organic Soil Additives Last 12 Mo
MP11016h_I 2022 HH Purchased Organic Soil Additives Last 12 Mo: Index
MP11017h_B 2022 HH Purchased Outdoor Plant Food Last 12 Mo
MP11017h_I 2022 HH Purchased Outdoor Plant Food Last 12 Mo: Index
MP11019h_B 2022 HH Purchased Outdoor Shrub or Plant Last 12 Mo
MP11019h_I 2022 HH Purchased Outdoor Shrub or Plant Last 12 Mo: Index
MP11020h_B 2022 HH Purchased Tree Last 12 Mo
MP11020h_I 2022 HH Purchased Tree Last 12 Mo: Index
MP11021h_B 2022 HH Purchased Vegetable Plants Last 12 Mo
MP11021h_I 2022 HH Purchased Vegetable Plants Last 12 Mo: Index
MP11022h_B 2022 HH Purchased Vegetable Seeds Last 12 Mo
MP11022h_I 2022 HH Purchased Vegetable Seeds Last 12 Mo: Index
MP11024h_B 2022 HH Owns Garden Tiller
MP11024h_I 2022 HH Owns Garden Tiller: Index
MP11025h_B 2022 HH Owns Electric Walk Behind Lawn Mower
MP11025h_I 2022 HH Owns Electric Walk Behind Lawn Mower: Index
MP11026h_B 2022 HH Owns Gas Walk Behind Lawn Mower
MP11026h_I 2022 HH Owns Gas Walk Behind Lawn Mower: Index
MP11027h_B 2022 HH Owns Riding Lawn Mower
MP11027h_I 2022 HH Owns Riding Lawn Mower: Index
MP11029h_B 2022 HH Owns Lawn or Garden Tractor
MP11029h_I 2022 HH Owns Lawn or Garden Tractor: Index
MP11030h_B 2022 HH Owns Electric Outdoor Blower
MP11030h_I 2022 HH Owns Electric Outdoor Blower: Index
MP11031h_B 2022 HH Owns Gas Outdoor Blower
MP11031h_I 2022 HH Owns Gas Outdoor Blower: Index
MP11034h_B 2022 HH Owns Electric Trimmer or Edger
MP11034h_I 2022 HH Owns Electric Trimmer or Edger: Index
MP11035h_B 2022 HH Owns Gas Trimmer or Edger
MP11035h_I 2022 HH Owns Gas Trimmer or Edger: Index
MP11036h_B 2022 HH Purchased Any Tool Last 12 Mo
MP11036h_I 2022 HH Purchased Any Tool Last 12 Mo: Index
MP11037h_B 2022 HH Owns Automotive Tools
MP11037h_I 2022 HH Owns Automotive Tools: Index
MP11038h_B 2022 HH Owns Electric Chain Saw
MP11038h_I 2022 HH Owns Electric Chain Saw: Index
MP11039h_B 2022 HH Owns Gas Chain Saw
MP11039h_I 2022 HH Owns Gas Chain Saw: Index
MP11040h_B 2022 HH Owns Portable Circular Saw
MP11040h_I 2022 HH Owns Portable Circular Saw: Index
MP11042h_B 2022 HH Owns Corded Electric Drill
MP11042h_I 2022 HH Owns Corded Electric Drill: Index
MP11043h_B 2022 HH Owns Cordless Electric Drill
MP11043h_I 2022 HH Owns Cordless Electric Drill: Index
MP11044h_B 2022 HH Owns Electric Router
MP11044h_I 2022 HH Owns Electric Router: Index
MP11045h_B 2022 HH Owns Electric Sander

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP11045h_I 2022 HH Owns Electric Sander: Index
MP11046h_B 2022 HH Owns Electric Cordless Screwdriver
MP11046h_I 2022 HH Owns Electric Cordless Screwdriver: Index
MP11049h_B 2022 HH Owns Portable Jig or Sabre Saw
MP11049h_I 2022 HH Owns Portable Jig or Sabre Saw: Index
MP11051h_B 2022 HH Owns Cordless Power Ratchet
MP11051h_I 2022 HH Owns Cordless Power Ratchet: Index
MP11052h_B 2022 HH Owns Staple Gun
MP11052h_I 2022 HH Owns Staple Gun: Index
MP11053h_B 2022 HH Owns Band Saw (Stationary)
MP11053h_I 2022 HH Owns Band Saw (Stationary): Index
MP11054h_B 2022 HH Owns Drill Press (Stationary)
MP11054h_I 2022 HH Owns Drill Press (Stationary): Index
MP11055h_B 2022 HH Owns Radial Arm Saw (Stationary)
MP11055h_I 2022 HH Owns Radial Arm Saw (Stationary): Index
MP11056h_B 2022 HH Owns Table Saw (Stationary)
MP11056h_I 2022 HH Owns Table Saw (Stationary): Index
MP11057h_B 2022 HH Owns Welder
MP11057h_I 2022 HH Owns Welder: Index
MP15001h_B 2022 HH Did Any Home Remodeling Last 12 Mo
MP15001h_I 2022 HH Did Any Home Remodeling Last 12 Mo: Index
MP15002h_B 2022 HH Used Any Green Product with Home Remodeling Work
MP15002h_I 2022 HH Used Any Green Product with Home Remodeling Work: Index
MP15003h_B 2022 HH Spent $1-$499 on Home Remodeling Last 12 Mo
MP15003h_I 2022 HH Spent $1-$499 on Home Remodeling Last 12 Mo: Index
MP15004h_B 2022 HH Spent $500-$2,499 on Home Remodeling Last 12 Mo
MP15004h_I 2022 HH Spent $500-$2,499 on Home Remodeling Last 12 Mo: Index
MP15005h_B 2022 HH Spent $2,500-$4,999 on Home Remodeling Last 12 Mo
MP15005h_I 2022 HH Spent $2,500-$4,999 on Home Remodeling Last 12 Mo: Index
MP15006h_B 2022 HH Spent $5,000+ on Home Remodeling Last 12 Mo
MP15006h_I 2022 HH Spent $5,000+ on Home Remodeling Last 12 Mo: Index
MP15007h_B 2022 HH Member Did Home Remodeling Work Last 12 Mo
MP15007h_I 2022 HH Member Did Home Remodeling Work Last 12 Mo: Index
MP15008h_B 2022 HH Used Contractor for Home Remodeling Work Last 12 Mo
MP15008h_I 2022 HH Used Contractor for Home Remodeling Work Last 12 Mo: Index
MP15047h_B 2022 HH Convert Garage/Attic/Basement to Living Space/12 Mo
MP15047h_I 2022 HH Convert Garage/Attic/Basement to Living Space/12 Mo: Index
MP15048h_B 2022 HH Convert Room to Home Office Last 12 Mo
MP15048h_I 2022 HH Convert Room to Home Office Last 12 Mo: Index
MP15009h_B 2022 HH Did Bathroom Remodeling Last 12 Mo
MP15009h_I 2022 HH Did Bathroom Remodeling Last 12 Mo: Index
MP15010h_B 2022 HH Did Bedroom Remodeling Last 12 Mo
MP15010h_I 2022 HH Did Bedroom Remodeling Last 12 Mo: Index
MP15011h_B 2022 HH Did Kitchen Remodeling Last 12 Mo
MP15011h_I 2022 HH Did Kitchen Remodeling Last 12 Mo: Index
MP15012h_B 2022 HH Did Carpeting Home Remodeling Last 12 Mo
MP15012h_I 2022 HH Did Carpeting Home Remodeling Last 12 Mo: Index
MP15013h_B 2022 HH Did Roofing Home Remodeling Last 12 Mo
MP15013h_I 2022 HH Did Roofing Home Remodeling Last 12 Mo: Index
MP15014h_B 2022 HH Did Any Home Improvements Last 12 Mo
MP15014h_I 2022 HH Did Any Home Improvements Last 12 Mo: Index
MP15015h_B 2022 HH Used Any Green Product with Home Improvement Work
MP15015h_I 2022 HH Used Any Green Product with Home Improvement Work: Index
MP15016h_B 2022 HH Spent $1-$149 on Home Improvements Last 12 Mo
MP15016h_I 2022 HH Spent $1-$149 on Home Improvements Last 12 Mo: Index
MP15017h_B 2022 HH Spent $150-$499 on Home Improvements Last 12 Mo
MP15017h_I 2022 HH Spent $150-$499 on Home Improvements Last 12 Mo: Index
MP15049h_B 2022 HH Spent $500-$999 on Home Improvements Last 12 Mo
MP15049h_I 2022 HH Spent $500-$999 on Home Improvements Last 12 Mo: Index
MP15050h_B 2022 HH Spent $1000+ on Home Improvements Last 12 Mo
MP15050h_I 2022 HH Spent $1000+ on Home Improvements Last 12 Mo: Index
MP15019h_B 2022 HH Member Did Home Improvement Work Last 12 Mo
MP15019h_I 2022 HH Member Did Home Improvement Work Last 12 Mo: Index
MP15020h_B 2022 HH Used Contractor for Home Improvement Work Last 12 Mo
MP15020h_I 2022 HH Used Contractor for Home Improvement Work Last 12 Mo: Index
MP15027h_B 2022 HH Did Exterior Painting Last 12 Mo
MP15027h_I 2022 HH Did Exterior Painting Last 12 Mo: Index
MP15029h_B 2022 HH Did Interior Painting Last 12 Mo
MP15029h_I 2022 HH Did Interior Painting Last 12 Mo: Index
MP15028h_B 2022 HH Member Did Exterior Painting Last 12 Mo
MP15028h_I 2022 HH Member Did Exterior Painting Last 12 Mo: Index
MP15030h_B 2022 HH Member Did Interior Painting Last 12 Mo
MP15030h_I 2022 HH Member Did Interior Painting Last 12 Mo: Index
MP15031h_B 2022 HH Bought Paint or Stain Last 12 Mo
MP15031h_I 2022 HH Bought Paint or Stain Last 12 Mo: Index
MP15032h_B 2022 HH Bought 1-3 Gallons Paint or Stain Last 12 Mo
MP15032h_I 2022 HH Bought 1-3 Gallons Paint or Stain Last 12 Mo: Index
MP15033h_B 2022 HH Bought 4-7 Gallons Paint or Stain Last 12 Mo
MP15033h_I 2022 HH Bought 4-7 Gallons Paint or Stain Last 12 Mo: Index
MP15034h_B 2022 HH Bought 8+ Gallons Paint or Stain Last 12 Mo
MP15034h_I 2022 HH Bought 8+ Gallons Paint or Stain Last 12 Mo: Index
MP15036h_B 2022 HH Bought Exterior Paint or Stain Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP15036h_I 2022 HH Bought Exterior Paint or Stain Last 12 Mo: Index
MP15039h_B 2022 HH Bought Interior Paint or Stain Last 12 Mo
MP15039h_I 2022 HH Bought Interior Paint or Stain Last 12 Mo: Index
MP15043h_B 2022 HH Used Professional Exterminator Last 12 Mo
MP15043h_I 2022 HH Used Professional Exterminator Last 12 Mo: Index
MP15044h_B 2022 HH Used Any Maid/Prof Cleaning Service (Incl Furn/Carpet) Last 12 Mo
MP15044h_I 2022 HH Used Any Maid/Prof Cleaning Service (Incl Furn/Carpet) Last 12 Mo: Index
MP15045h_B 2022 HH Used Maid or Housekeeper Last 12 Mo
MP15045h_I 2022 HH Used Maid or Housekeeper Last 12 Mo: Index
MP15046h_B 2022 HH Used Prof Cleaning Service (Not Incl Furn/Carpet) Last 12 Mo
MP15046h_I 2022 HH Used Prof Cleaning Service (Not Incl Furn/Carpet) Last 12 Mo: Index
MP15042h_B 2022 HH Used Professional Carpet Cleaning Service Last 12 Mo
MP15042h_I 2022 HH Used Professional Carpet Cleaning Service Last 12 Mo: Index

Household Goods, Furniture and Appliances (Market Potential)


MP16004h_B 2022 HH Purchased Low Ticket HH Furnishing Last 12 Mo
MP16004h_I 2022 HH Purchased Low Ticket HH Furnishing Last 12 Mo: Index
MP16005h_B 2022 HH Purchased Curtains Last 12 Mo
MP16005h_I 2022 HH Purchased Curtains Last 12 Mo: Index
MP16007h_B 2022 HH Purchased Table or Floor Lamp Last 12 Mo
MP16007h_I 2022 HH Purchased Table or Floor Lamp Last 12 Mo: Index
MP16008h_B 2022 HH Purchased Area Rug Last 12 Mo
MP16008h_I 2022 HH Purchased Area Rug Last 12 Mo: Index
MP16009h_B 2022 HH Purchased Lawn or Porch Furniture Last 12 Mo
MP16009h_I 2022 HH Purchased Lawn or Porch Furniture Last 12 Mo: Index
MP16010h_B 2022 HH Purchased Big Ticket HH Furnishing Last 12 Mo
MP16010h_I 2022 HH Purchased Big Ticket HH Furnishing Last 12 Mo: Index
MP16011h_B 2022 HH Purchased Any Bedroom Furniture Last 12 Mo
MP16011h_I 2022 HH Purchased Any Bedroom Furniture Last 12 Mo: Index
MP16012h_B 2022 HH Purchased Bed Frame or Headboard Last 12 Mo
MP16012h_I 2022 HH Purchased Bed Frame or Headboard Last 12 Mo: Index
MP16013h_B 2022 HH Purchased Box Spring Last 12 Mo
MP16013h_I 2022 HH Purchased Box Spring Last 12 Mo: Index
MP16014h_B 2022 HH Purchased Mattress Last 12 Mo
MP16014h_I 2022 HH Purchased Mattress Last 12 Mo: Index
MP16015h_B 2022 HH Purchased Dining Room Furniture Last 12 Mo
MP16015h_I 2022 HH Purchased Dining Room Furniture Last 12 Mo: Index
MP16016h_B 2022 HH Purchased Kitchen Furniture Last 12 Mo
MP16016h_I 2022 HH Purchased Kitchen Furniture Last 12 Mo: Index
MP16017h_B 2022 HH Purchased Living Room Furniture Last 12 Mo
MP16017h_I 2022 HH Purchased Living Room Furniture Last 12 Mo: Index
MP16018h_B 2022 HH Purchased Recliner Last 12 Mo
MP16018h_I 2022 HH Purchased Recliner Last 12 Mo: Index
MP16019h_B 2022 HH Purchased Sofa or Sectional Last 12 Mo
MP16019h_I 2022 HH Purchased Sofa or Sectional Last 12 Mo: Index
MP16020h_B 2022 HH Bought Any Climate Control Appliance Last 12 Mo
MP16020h_I 2022 HH Bought Any Climate Control Appliance Last 12 Mo: Index
MP16021h_B 2022 HH Owns Air Cleaner (Electric)
MP16021h_I 2022 HH Owns Air Cleaner (Electric): Index
MP16022h_B 2022 HH Owns Air Conditioner (Separate Room)
MP16022h_I 2022 HH Owns Air Conditioner (Separate Room): Index
MP16023h_B 2022 HH Owns Dehumidifier
MP16023h_I 2022 HH Owns Dehumidifier: Index
MP16024h_B 2022 HH Owns Attic or Whole House Fan
MP16024h_I 2022 HH Owns Attic or Whole House Fan: Index
MP16025h_B 2022 HH Owns Ceiling Fan (Not Bathroom Vent)
MP16025h_I 2022 HH Owns Ceiling Fan (Not Bathroom Vent): Index
MP16026h_B 2022 HH Owns Fireplace
MP16026h_I 2022 HH Owns Fireplace: Index
MP16108h_B 2022 HH Owns Ductless Cooling and Heating System
MP16108h_I 2022 HH Owns Ductless Cooling and Heating System: Index
MP16027h_B 2022 HH Owns Heat Pump
MP16027h_I 2022 HH Owns Heat Pump: Index
MP16028h_B 2022 HH Owns Humidifier
MP16028h_I 2022 HH Owns Humidifier: Index
MP16029h_B 2022 HH Owns Space Heater (Electric)
MP16029h_I 2022 HH Owns Space Heater (Electric): Index
MP16098h_B 2022 HH Owns `Smart` or Wi-Fi Connected Thermostat
MP16098h_I 2022 HH Owns `Smart` or Wi-Fi Connected Thermostat: Index
MP16030h_B 2022 HH Has Central Air Conditioner
MP16030h_I 2022 HH Has Central Air Conditioner: Index
MP16031h_B 2022 HH Has Central Electric Heating
MP16031h_I 2022 HH Has Central Electric Heating: Index
MP16032h_B 2022 HH Has Central Natural Gas Heating
MP16032h_I 2022 HH Has Central Natural Gas Heating: Index
MP16033h_B 2022 HH Owns Central Oil Heating
MP16033h_I 2022 HH Owns Central Oil Heating: Index
MP16034h_B 2022 HH Bought Any Small Kitchen Appliance Last 12 Mo
MP16034h_I 2022 HH Bought Any Small Kitchen Appliance Last 12 Mo: Index
MP16036h_B 2022 HH Owns Bread Making Machine
MP16036h_I 2022 HH Owns Bread Making Machine: Index
MP16038h_B 2022 HH Owns Electric Coffee Grinder

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP16038h_I 2022 HH Owns Electric Coffee Grinder: Index
MP16041h_B 2022 HH Owns Coffee Maker (Single Cup or Pod Brewing)
MP16041h_I 2022 HH Owns Coffee Maker (Single Cup or Pod Brewing): Index
MP16043h_B 2022 HH Owns Espresso or Cappuccino Maker
MP16043h_I 2022 HH Owns Espresso or Cappuccino Maker: Index
MP16044h_B 2022 HH Owns Electric Food Processor
MP16044h_I 2022 HH Owns Electric Food Processor: Index
MP16047h_B 2022 HH Owns Ice Cream Maker
MP16047h_I 2022 HH Owns Ice Cream Maker: Index
MP16046h_B 2022 HH Owns Electric Indoor Grill
MP16046h_I 2022 HH Owns Electric Indoor Grill: Index
MP16048h_B 2022 HH Owns Electric Juicer
MP16048h_I 2022 HH Owns Electric Juicer: Index
MP16052h_B 2022 HH Owns Pasta Machine
MP16052h_I 2022 HH Owns Pasta Machine: Index
MP16059h_B 2022 HH Owns Vacuum Sealer
MP16059h_I 2022 HH Owns Vacuum Sealer: Index
MP16061h_B 2022 HH Bought Any Large Kitchen Appliance Last 12 Mo
MP16061h_I 2022 HH Bought Any Large Kitchen Appliance Last 12 Mo: Index
MP16062h_B 2022 HH Owns Cooktop
MP16062h_I 2022 HH Owns Cooktop: Index
MP16099h_B 2022 HH Owns Dishwasher
MP16099h_I 2022 HH Owns Dishwasher: Index
MP16065h_B 2022 HH Owns Separate Freezer
MP16065h_I 2022 HH Owns Separate Freezer: Index
MP16067h_B 2022 HH Owns Charcoal Grill
MP16067h_I 2022 HH Owns Charcoal Grill: Index
MP16068h_B 2022 HH Owns Electric Outdoor Grill
MP16068h_I 2022 HH Owns Electric Outdoor Grill: Index
MP16069h_B 2022 HH Owns Gas Grill
MP16069h_I 2022 HH Owns Gas Grill: Index
MP16100h_B 2022 HH Owns Microwave
MP16100h_I 2022 HH Owns Microwave: Index
MP16071h_B 2022 HH Owns Continuous Cleaning Oven
MP16071h_I 2022 HH Owns Continuous Cleaning Oven: Index
MP16072h_B 2022 HH Owns Convection Oven
MP16072h_I 2022 HH Owns Convection Oven: Index
MP16073h_B 2022 HH Owns Built-In Electric Range or Oven
MP16073h_I 2022 HH Owns Built-In Electric Range or Oven: Index
MP16074h_B 2022 HH Owns Built-In Gas Range or Oven
MP16074h_I 2022 HH Owns Built-In Gas Range or Oven: Index
MP16075h_B 2022 HH Owns Combination Range/Microwave
MP16075h_I 2022 HH Owns Combination Range/Microwave: Index
MP16077h_B 2022 HH Owns Electric Stove or Range
MP16077h_I 2022 HH Owns Electric Stove or Range: Index
MP16078h_B 2022 HH Owns Gas Stove or Range
MP16078h_I 2022 HH Owns Gas Stove or Range: Index
MP16101h_B 2022 HH Owns Refrigerator
MP16101h_I 2022 HH Owns Refrigerator: Index
MP16079h_B 2022 HH Owns Trash Compactor
MP16079h_I 2022 HH Owns Trash Compactor: Index
MP16080h_B 2022 HH Bought Any (Non-Kitchen) Appliance/Durable/Last 12 Mo
MP16080h_I 2022 HH Bought Any (Non-Kitchen) Appliance/Durable/Last 12 Mo: Index
MP16083h_B 2022 HH Owns Electric Clothes Dryer
MP16083h_I 2022 HH Owns Electric Clothes Dryer: Index
MP16084h_B 2022 HH Owns Gas Clothes Dryer
MP16084h_I 2022 HH Owns Gas Clothes Dryer: Index
MP16087h_B 2022 HH Owns Portable Generator
MP16087h_I 2022 HH Owns Portable Generator: Index
MP16088h_B 2022 HH Owns Hot Tub or Whirlpool Spa
MP16088h_I 2022 HH Owns Hot Tub or Whirlpool Spa: Index
MP16090h_B 2022 HH Owns Sewing Machine
MP16090h_I 2022 HH Owns Sewing Machine: Index
MP16102h_B 2022 HH Owns Standard or Wired Home Security System
MP16102h_I 2022 HH Owns Standard or Wired Home Security System: Index
MP16109h_B 2022 HH Owns `Smart` or Wi-Fi Connected Amazon Echo Speakers
MP16109h_I 2022 HH Owns `Smart` or Wi-Fi Connected Amazon Echo Speakers: Index
MP16110h_B 2022 HH Owns `Smart` or Wi-Fi Connected Google Home/Nest
MP16110h_I 2022 HH Owns `Smart` or Wi-Fi Connected Google Home/Nest: Index
MP16103h_B 2022 HH Owns `Smart` or Wi-Fi Connected Home Security System
MP16103h_I 2022 HH Owns `Smart` or Wi-Fi Connected Home Security System: Index
MP16111h_B 2022 HH Used `Smart` or Wi-Fi Connected Light Bulb Last 6 Mos
MP16111h_I 2022 HH Used `Smart` or Wi-Fi Connected Light Bulb Last 6 Mos: Index
MP16091h_B 2022 HH Owns Smoke or Fire Detector
MP16091h_I 2022 HH Owns Smoke or Fire Detector: Index
MP16095h_B 2022 HH Owns High Efficiency Washing Machine
MP16095h_I 2022 HH Owns High Efficiency Washing Machine: Index
MP16096h_B 2022 HH Owns Standard Washing Machine
MP16096h_I 2022 HH Owns Standard Washing Machine: Index
MP16097h_B 2022 HH Owns Stacked Washer or Dryer
MP16097h_I 2022 HH Owns Stacked Washer or Dryer: Index
MP16105h_B 2022 HH Owns `SmartHome` Audio System Connected to Hub

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP16105h_I 2022 HH Owns `SmartHome` Audio System Connected to Hub: Index
MP16106h_B 2022 HH Owns `SmartHome` Lighting Connected to Hub
MP16106h_I 2022 HH Owns `SmartHome` Lighting Connected to Hub: Index
MP16107h_B 2022 HH Owns `SmartHome` TV Connected to Hub
MP16107h_I 2022 HH Owns `SmartHome` TV Connected to Hub: Index
MP16104h_B 2022 HH Owns `SmartHome` Thermostat Connected to Hub
MP16104h_I 2022 HH Owns `SmartHome` Thermostat Connected to Hub: Index
MP16112h_B 2022 HH Owns `SmartHome` Video Doorbell Connected to Hub
MP16112h_I 2022 HH Owns `SmartHome` Video Doorbell Connected to Hub: Index
MP17057h_B 2022 HH Recycled Aluminum Beverage Cans Last 30 Days
MP17057h_I 2022 HH Recycled Aluminum Beverage Cans Last 30 Days: Index
MP17058h_B 2022 HH Recycled Batteries Last 30 Days
MP17058h_I 2022 HH Recycled Batteries Last 30 Days: Index
MP17059h_B 2022 HH Recycled Electronic Equipment Last 30 Days
MP17059h_I 2022 HH Recycled Electronic Equipment Last 30 Days: Index
MP17060h_B 2022 HH Recycled Glass Bottles Last 30 Days
MP17060h_I 2022 HH Recycled Glass Bottles Last 30 Days: Index
MP17061h_B 2022 HH Recycled Newspapers Last 30 Days
MP17061h_I 2022 HH Recycled Newspapers Last 30 Days: Index
MP17062h_B 2022 HH Recycled Plastic Bags Last 30 Days
MP17062h_I 2022 HH Recycled Plastic Bags Last 30 Days: Index
MP17063h_B 2022 HH Recycled Plastic Bottles Last 30 Days
MP17063h_I 2022 HH Recycled Plastic Bottles Last 30 Days: Index
MP17001h_B 2022 HH Used Environmentally Friendly/Green Product Last 6 Mo
MP17001h_I 2022 HH Used Environmentally Friendly/Green Product Last 6 Mo: Index
MP17002h_B 2022 HH Used Biodegradable Dishwashing Liquid Last 6 Mo
MP17002h_I 2022 HH Used Biodegradable Dishwashing Liquid Last 6 Mo: Index
MP17003h_B 2022 HH Used Biodegradable All Purpose Cleaner Last 6 Mo
MP17003h_I 2022 HH Used Biodegradable All Purpose Cleaner Last 6 Mo: Index
MP17004h_B 2022 HH Used Biodegradable Glass or Surface Cleaner Last 6 Mo
MP17004h_I 2022 HH Used Biodegradable Glass or Surface Cleaner Last 6 Mo: Index
MP17005h_B 2022 HH Used Biodegradable Laundry Detergent Last 6 Mo
MP17005h_I 2022 HH Used Biodegradable Laundry Detergent Last 6 Mo: Index
MP17006h_B 2022 HH Used Environmentally Friendly Light Bulbs Last 6 Mo
MP17006h_I 2022 HH Used Environmentally Friendly Light Bulbs Last 6 Mo: Index
MP17007h_B 2022 HH Used Recycled Facial Tissues Last 6 Mo
MP17007h_I 2022 HH Used Recycled Facial Tissues Last 6 Mo: Index
MP17008h_B 2022 HH Used Recycled Paper Napkins Last 6 Mo
MP17008h_I 2022 HH Used Recycled Paper Napkins Last 6 Mo: Index
MP17009h_B 2022 HH Used Recycled Paper Plates Last 6 Mo
MP17009h_I 2022 HH Used Recycled Paper Plates Last 6 Mo: Index
MP17010h_B 2022 HH Used Recycled Paper Towels Last 6 Mo
MP17010h_I 2022 HH Used Recycled Paper Towels Last 6 Mo: Index
MP17011h_B 2022 HH Used Recycled Toilet Paper Last 6 Mo
MP17011h_I 2022 HH Used Recycled Toilet Paper Last 6 Mo: Index

Leisure Activities and Lifestyle (Market Potential)


MP05001a_B 2022 Bought Digital Book Last 12 Mo
MP05001a_I 2022 Bought Digital Book Last 12 Mo: Index
MP05002a_B 2022 Bought Hardcover Book Last 12 Mo
MP05002a_I 2022 Bought Hardcover Book Last 12 Mo: Index
MP05003a_B 2022 Bought Paperback Book Last 12 Mo
MP05003a_I 2022 Bought Paperback Book Last 12 Mo: Index
MP05004a_B 2022 Bought 1-3 Books Last 12 Mo
MP05004a_I 2022 Bought 1-3 Books Last 12 Mo: Index
MP05005a_B 2022 Bought 4-6 Books Last 12 Mo
MP05005a_I 2022 Bought 4-6 Books Last 12 Mo: Index
MP05006a_B 2022 Bought 7+ Books Last 12 Mo
MP05006a_I 2022 Bought 7+ Books Last 12 Mo: Index
MP05007a_B 2022 Bought Fiction Book Last 12 Mo
MP05007a_I 2022 Bought Fiction Book Last 12 Mo: Index
MP05008a_B 2022 Bought Non-Fiction Book Last 12 Mo
MP05008a_I 2022 Bought Non-Fiction Book Last 12 Mo: Index
MP05009a_B 2022 Bought Biography Last 12 Mo
MP05009a_I 2022 Bought Biography Last 12 Mo: Index
MP05010a_B 2022 Bought Children`s Book Last 12 Mo
MP05010a_I 2022 Bought Children`s Book Last 12 Mo: Index
MP05011a_B 2022 Bought Cookbook Last 12 Mo
MP05011a_I 2022 Bought Cookbook Last 12 Mo: Index
MP05012a_B 2022 Bought History Book Last 12 Mo
MP05012a_I 2022 Bought History Book Last 12 Mo: Index
MP05013a_B 2022 Bought Mystery Book Last 12 Mo
MP05013a_I 2022 Bought Mystery Book Last 12 Mo: Index
MP05028a_B 2022 Bought Novel Last 12 Mo
MP05028a_I 2022 Bought Novel Last 12 Mo: Index
MP05014a_B 2022 Bought Religious Book (Not Bible) Last 12 Mo
MP05014a_I 2022 Bought Religious Book (Not Bible) Last 12 Mo: Index
MP05015a_B 2022 Bought Romance Book Last 12 Mo
MP05015a_I 2022 Bought Romance Book Last 12 Mo: Index
MP05016a_B 2022 Bought Science Fiction Book Last 12 Mo
MP05016a_I 2022 Bought Science Fiction Book Last 12 Mo: Index
MP05017a_B 2022 Bought Personal/Business Self-Help Book Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP05017a_I 2022 Bought Personal/Business Self-Help Book Last 12 Mo: Index
MP05018a_B 2022 Bought Travel Book Last 12 Mo
MP05018a_I 2022 Bought Travel Book Last 12 Mo: Index
MP05029a_B 2022 Purchased Greeting Card Last 6 Mo
MP05029a_I 2022 Purchased Greeting Card Last 6 Mo: Index
MP05030a_B 2022 Bought Book from Barnes & Noble Store Last 12 Mo
MP05030a_I 2022 Bought Book from Barnes & Noble Store Last 12 Mo: Index
MP05031a_B 2022 Bought Book from Other Book Store Last 12 Mo
MP05031a_I 2022 Bought Book from Other Book Store Last 12 Mo: Index
MP05032a_B 2022 Bought Book from Amazon Website Online Last 12 Mo
MP05032a_I 2022 Bought Book from Amazon Website Online Last 12 Mo: Index
MP05033a_B 2022 Bought Book from Barnes & Noble Online Last 12 Mo
MP05033a_I 2022 Bought Book from Barnes & Noble Online Last 12 Mo: Index
MP05034a_B 2022 Bought Book from iTunes/Apple Books Last 12 Mo
MP05034a_I 2022 Bought Book from iTunes/Apple Books Last 12 Mo: Index
MP05035a_B 2022 Listened to Audiobook Last 6 Mo
MP05035a_I 2022 Listened to Audiobook Last 6 Mo: Index
MP20001a_B 2022 Member of AARP
MP20001a_I 2022 Member of AARP: Index
MP20003a_B 2022 Member of Church Board
MP20003a_I 2022 Member of Church Board: Index
MP20004a_B 2022 Member of Fraternal Order
MP20004a_I 2022 Member of Fraternal Order: Index
MP20005a_B 2022 Member of Religious Club
MP20005a_I 2022 Member of Religious Club: Index
MP20006a_B 2022 Member of Union
MP20006a_I 2022 Member of Union: Index
MP20007a_B 2022 Member of Veterans Club
MP20007a_I 2022 Member of Veterans Club: Index
MP20036a_B 2022 Participate in Indoor Gardening or Plant Care
MP20036a_I 2022 Participate in Indoor Gardening or Plant Care: Index
MP20008a_B 2022 Attended Adult Education Course Last 12 Mo
MP20008a_I 2022 Attended Adult Education Course Last 12 Mo: Index
MP20112a_B 2022 Visited an Aquarium Last 12 Mo
MP20112a_I 2022 Visited an Aquarium Last 12 Mo: Index
MP20009a_B 2022 Went to Art Gallery Last 12 Mo
MP20009a_I 2022 Went to Art Gallery Last 12 Mo: Index
MP20010a_B 2022 Attended Auto Show Last 12 Mo
MP20010a_I 2022 Attended Auto Show Last 12 Mo: Index
MP20011a_B 2022 Did Baking Last 12 Mo
MP20011a_I 2022 Did Baking Last 12 Mo: Index
MP20106a_B 2022 Barbecued Last 12 Mo
MP20106a_I 2022 Barbecued Last 12 Mo: Index
MP20012a_B 2022 Went to Bar or Night Club Last 12 Mo
MP20012a_I 2022 Went to Bar or Night Club Last 12 Mo: Index
MP20013a_B 2022 Went to Beach Last 12 Mo
MP20013a_I 2022 Went to Beach Last 12 Mo: Index
MP20014a_B 2022 Played Billiards or Pool Last 12 Mo
MP20014a_I 2022 Played Billiards or Pool Last 12 Mo: Index
MP20015a_B 2022 Played Bingo Last 12 Mo
MP20015a_I 2022 Played Bingo Last 12 Mo: Index
MP20016a_B 2022 Did Birdwatching Last 12 Mo
MP20016a_I 2022 Did Birdwatching Last 12 Mo: Index
MP20017a_B 2022 Played Board Game Last 12 Mo
MP20017a_I 2022 Played Board Game Last 12 Mo: Index
MP20018a_B 2022 Read Book Last 12 Mo
MP20018a_I 2022 Read Book Last 12 Mo: Index
MP20019a_B 2022 Participated in Book Club Last 12 Mo
MP20019a_I 2022 Participated in Book Club Last 12 Mo: Index
MP20020a_B 2022 Went on Overnight Camping Trip Last 12 Mo
MP20020a_I 2022 Went on Overnight Camping Trip Last 12 Mo: Index
MP20021a_B 2022 Played Cards Last 12 Mo
MP20021a_I 2022 Played Cards Last 12 Mo: Index
MP20022a_B 2022 Played Chess Last 12 Mo
MP20022a_I 2022 Played Chess Last 12 Mo: Index
MP20023a_B 2022 Played Computer Game (Offline with Software) Last 12 Mo
MP20023a_I 2022 Played Computer Game (Offline with Software) Last 12 Mo: Index
MP20025a_B 2022 Played Computer Game (Online Without Software) Last 12 Mo
MP20025a_I 2022 Played Computer Game (Online Without Software) Last 12 Mo: Index
MP20026a_B 2022 Cooked for Fun Last 12 Mo
MP20026a_I 2022 Cooked for Fun Last 12 Mo: Index
MP20027a_B 2022 Did Crossword Puzzle Last 12 Mo
MP20027a_I 2022 Did Crossword Puzzle Last 12 Mo: Index
MP20028a_B 2022 Danced or Went Dancing Last 12 Mo
MP20028a_I 2022 Danced or Went Dancing Last 12 Mo: Index
MP20029a_B 2022 Attended Dance Performance Last 12 Mo
MP20029a_I 2022 Attended Dance Performance Last 12 Mo: Index
MP20030a_B 2022 Dined Out Last 12 Mo
MP20030a_I 2022 Dined Out Last 12 Mo: Index
MP20111a_B 2022 Flew a Drone Last 12 Mo
MP20111a_I 2022 Flew a Drone Last 12 Mo: Index
MP20107a_B 2022 Attended State or County Fair Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP20107a_I 2022 Attended State or County Fair Last 12 Mo: Index
MP20031a_B 2022 Participated in Fantasy Sports League Last 12 Mo
MP20031a_I 2022 Participated in Fantasy Sports League Last 12 Mo: Index
MP20032a_B 2022 Did Furniture Refinishing Last 12 Mo
MP20032a_I 2022 Did Furniture Refinishing Last 12 Mo: Index
MP20033a_B 2022 Gambled at Casino Last 12 Mo
MP20033a_I 2022 Gambled at Casino Last 12 Mo: Index
MP20035a_B 2022 Gambled in Las Vegas Last 12 Mo
MP20035a_I 2022 Gambled in Las Vegas Last 12 Mo: Index
MP20110a_B 2022 Participated in Genealogy Last 12 Mo
MP20110a_I 2022 Participated in Genealogy Last 12 Mo: Index
MP20037a_B 2022 Attended Horse Races Last 12 Mo
MP20037a_I 2022 Attended Horse Races Last 12 Mo: Index
MP20038a_B 2022 Participated in Karaoke Last 12 Mo
MP20038a_I 2022 Participated in Karaoke Last 12 Mo: Index
MP20039a_B 2022 Bought Lottery Ticket Last 12 Mo
MP20039a_I 2022 Bought Lottery Ticket Last 12 Mo: Index
MP20040a_B 2022 Played Lottery 6+ Times Last 30 Days
MP20040a_I 2022 Played Lottery 6+ Times Last 30 Days: Index
MP20041a_B 2022 Bought Daily Drawing Lottery Ticket Last 12 Mo
MP20041a_I 2022 Bought Daily Drawing Lottery Ticket Last 12 Mo: Index
MP20042a_B 2022 Bought Instant Game Lottery Ticket Last 12 Mo
MP20042a_I 2022 Bought Instant Game Lottery Ticket Last 12 Mo: Index
MP20103a_B 2022 Bought Mega Millions Lottery Ticket Last 12 Mo
MP20103a_I 2022 Bought Mega Millions Lottery Ticket Last 12 Mo: Index
MP20104a_B 2022 Bought Powerball Lottery Ticket Last 12 Mo
MP20104a_I 2022 Bought Powerball Lottery Ticket Last 12 Mo: Index
MP20044a_B 2022 Attended a Movie Last 6 Mo
MP20044a_I 2022 Attended a Movie Last 6 Mo: Index
MP20045a_B 2022 Attended Movie Once a Week or More Last 90 Days
MP20045a_I 2022 Attended Movie Once a Week or More Last 90 Days: Index
MP20046a_B 2022 Attended Movie 2-3 Times a Month Last 90 Days
MP20046a_I 2022 Attended Movie 2-3 Times a Month Last 90 Days: Index
MP20047a_B 2022 Attended Movie Once a Month Last 90 Days
MP20047a_I 2022 Attended Movie Once a Month Last 90 Days: Index
MP20048a_B 2022 Attended Movie < Once a Month Last 90 Days
MP20048a_I 2022 Attended Movie < Once a Month Last 90 Days: Index
MP20049a_B 2022 Saw Action Genre Movie at Theater Last 6 Mo
MP20049a_I 2022 Saw Action Genre Movie at Theater Last 6 Mo: Index
MP20050a_B 2022 Saw Adventure Genre Movie at Theater Last 6 Mo
MP20050a_I 2022 Saw Adventure Genre Movie at Theater Last 6 Mo: Index
MP20108a_B 2022 Saw Animation Genre Movie at Theater Last 6 Mo
MP20108a_I 2022 Saw Animation Genre Movie at Theater Last 6 Mo: Index
MP20109a_B 2022 Saw Biography Genre Movie at Theater Last 6 Mo
MP20109a_I 2022 Saw Biography Genre Movie at Theater Last 6 Mo: Index
MP20051a_B 2022 Saw Comedy Genre Movie at Theater Last 6 Mo
MP20051a_I 2022 Saw Comedy Genre Movie at Theater Last 6 Mo: Index
MP20052a_B 2022 Saw Crime Genre Movie at Theater Last 6 Mo
MP20052a_I 2022 Saw Crime Genre Movie at Theater Last 6 Mo: Index
MP20053a_B 2022 Saw Drama Genre Movie at Theater Last 6 Mo
MP20053a_I 2022 Saw Drama Genre Movie at Theater Last 6 Mo: Index
MP20054a_B 2022 Saw Family Genre Movie at Theater Last 6 Mo
MP20054a_I 2022 Saw Family Genre Movie at Theater Last 6 Mo: Index
MP20055a_B 2022 Saw Fantasy Genre Movie at Theater Last 6 Mo
MP20055a_I 2022 Saw Fantasy Genre Movie at Theater Last 6 Mo: Index
MP20056a_B 2022 Saw Horror Genre Movie at Theater Last 6 Mo
MP20056a_I 2022 Saw Horror Genre Movie at Theater Last 6 Mo: Index
MP20057a_B 2022 Saw Romance Genre Movie at Theater Last 6 Mo
MP20057a_I 2022 Saw Romance Genre Movie at Theater Last 6 Mo: Index
MP20058a_B 2022 Saw Science Fiction Genre Movie at Theater Last 6 Mo
MP20058a_I 2022 Saw Science Fiction Genre Movie at Theater Last 6 Mo: Index
MP20059a_B 2022 Saw Thriller Genre Movie at Theater Last 6 Mo
MP20059a_I 2022 Saw Thriller Genre Movie at Theater Last 6 Mo: Index
MP20060a_B 2022 Went to Museum Last 12 Mo
MP20060a_I 2022 Went to Museum Last 12 Mo: Index
MP20061a_B 2022 Attended Classical Music or Opera Performance Last 12 Mo
MP20061a_I 2022 Attended Classical Music or Opera Performance Last 12 Mo: Index
MP20062a_B 2022 Attended Country Music Performance Last 12 Mo
MP20062a_I 2022 Attended Country Music Performance Last 12 Mo: Index
MP20063a_B 2022 Attended Rock Music Performance Last 12 Mo
MP20063a_I 2022 Attended Rock Music Performance Last 12 Mo: Index
MP20064a_B 2022 Played Musical Instrument Last 12 Mo
MP20064a_I 2022 Played Musical Instrument Last 12 Mo: Index
MP20065a_B 2022 Did Painting/Drawing/Sculpting Last 12 Mo
MP20065a_I 2022 Did Painting/Drawing/Sculpting Last 12 Mo: Index
MP20066a_B 2022 Did Photo Album or Scrapbooking Last 12 Mo
MP20066a_I 2022 Did Photo Album or Scrapbooking Last 12 Mo: Index
MP20067a_B 2022 Did Photography Last 12 Mo
MP20067a_I 2022 Did Photography Last 12 Mo: Index
MP20068a_B 2022 Did Sudoku Puzzle Last 12 Mo
MP20068a_I 2022 Did Sudoku Puzzle Last 12 Mo: Index
MP20105a_B 2022 Participated in Tailgating Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP20105a_I 2022 Participated in Tailgating Last 12 Mo: Index
MP20069a_B 2022 Went to Live Theater Last 12 Mo
MP20069a_I 2022 Went to Live Theater Last 12 Mo: Index
MP20070a_B 2022 Visited a Theme Park Last 12 Mo
MP20070a_I 2022 Visited a Theme Park Last 12 Mo: Index
MP20071a_B 2022 Visited a Theme Park 5+ Times Last 12 Mo
MP20071a_I 2022 Visited a Theme Park 5+ Times Last 12 Mo: Index
MP20072a_B 2022 Participated in Trivia Games Last 12 Mo
MP20072a_I 2022 Participated in Trivia Games Last 12 Mo: Index
MP20073a_B 2022 Played (Console) Video or Electronic Game Last 12 Mo
MP20073a_I 2022 Played (Console) Video or Electronic Game Last 12 Mo: Index
MP20074a_B 2022 Played (Portable) Video or Electronic Game Last 12 Mo
MP20074a_I 2022 Played (Portable) Video or Electronic Game Last 12 Mo: Index
MP20075a_B 2022 Visited an Indoor Water Park Last 12 Mo
MP20075a_I 2022 Visited an Indoor Water Park Last 12 Mo: Index
MP20076a_B 2022 Did Woodworking Last 12 Mo
MP20076a_I 2022 Did Woodworking Last 12 Mo: Index
MP20078a_B 2022 Went to Zoo Last 12 Mo
MP20078a_I 2022 Went to Zoo Last 12 Mo: Index
MP20113a_B 2022 Bought 1-2 DVDs Last 30 Days
MP20113a_I 2022 Bought 1-2 DVDs Last 30 Days: Index
MP20114a_B 2022 Bought 3+ DVDs Last 30 Days
MP20114a_I 2022 Bought 3+ DVDs Last 30 Days: Index
MP20083a_B 2022 Rented 1 DVDs (Movie or Other Video) Last 30 Days
MP20083a_I 2022 Rented 1 DVDs (Movie or Other Video) Last 30 Days: Index
MP20084a_B 2022 Rented 2 DVDs (Movie or Other Video) Last 30 Days
MP20084a_I 2022 Rented 2 DVDs (Movie or Other Video) Last 30 Days: Index
MP20085a_B 2022 Rented 3+ DVDs (Movie or Other Video) Last 30 Days
MP20085a_I 2022 Rented 3+ DVDs (Movie or Other Video) Last 30 Days: Index
MP20086a_B 2022 Rented Action or Adventure Movie Last 30 Days
MP20086a_I 2022 Rented Action or Adventure Movie Last 30 Days: Index
MP20087a_B 2022 Rented Classics Movie Last 30 Days
MP20087a_I 2022 Rented Classics Movie Last 30 Days: Index
MP20088a_B 2022 Rented Comedy Movie Last 30 Days
MP20088a_I 2022 Rented Comedy Movie Last 30 Days: Index
MP20089a_B 2022 Rented Drama Movie Last 30 Days
MP20089a_I 2022 Rented Drama Movie Last 30 Days: Index
MP20090a_B 2022 Rented Family or Children`s Movie Last 30 Days
MP20090a_I 2022 Rented Family or Children`s Movie Last 30 Days: Index
MP20091a_B 2022 Rented Foreign Movie Last 30 Days
MP20091a_I 2022 Rented Foreign Movie Last 30 Days: Index
MP20092a_B 2022 Rented Horror Movie Last 30 Days
MP20092a_I 2022 Rented Horror Movie Last 30 Days: Index
MP20093a_B 2022 Rented Musical Movie Last 30 Days
MP20093a_I 2022 Rented Musical Movie Last 30 Days: Index
MP20094a_B 2022 Rented News or Documentary Movie Last 30 Days
MP20094a_I 2022 Rented News or Documentary Movie Last 30 Days: Index
MP20095a_B 2022 Rented Romance Movie Last 30 Days
MP20095a_I 2022 Rented Romance Movie Last 30 Days: Index
MP20096a_B 2022 Rented Science Fiction Movie Last 30 Days
MP20096a_I 2022 Rented Science Fiction Movie Last 30 Days: Index
MP20097a_B 2022 Rented TV Show Movie Last 30 Days
MP20097a_I 2022 Rented TV Show Movie Last 30 Days: Index
MP20098a_B 2022 Rented Western Movie Last 30 Days
MP20098a_I 2022 Rented Western Movie Last 30 Days: Index
MP20099a_B 2022 Rented/Purchased DVD or Blu-Ray from Amazon Last 30 Days
MP20099a_I 2022 Rented/Purchased DVD or Blu-Ray from Amazon Last 30 Days: Index
MP20100a_B 2022 Rented/Purchased DVD or Blu-Ray from Netflix Last 30 Days
MP20100a_I 2022 Rented/Purchased DVD or Blu-Ray from Netflix Last 30 Days: Index
MP20101a_B 2022 Rented/Purchased DVD or Blu-Ray from Redbox Last 30 Days
MP20101a_I 2022 Rented/Purchased DVD or Blu-Ray from Redbox Last 30 Days: Index

Media - Magazines and Newspapers (Market Potential)


MP21001a_B 2022 Read Any Magazine (Paper or Electronic Version) Last 6 Mo
MP21001a_I 2022 Read Any Magazine (Paper or Electronic Version) Last 6 Mo: Index
MP21003a_B 2022 Read Airline Magazine (Hard Copy) Last 6 Mo
MP21003a_I 2022 Read Airline Magazine (Hard Copy) Last 6 Mo: Index
MP21004a_B 2022 Read Automotive Magazine (Hard Copy) Last 6 Mo
MP21004a_I 2022 Read Automotive Magazine (Hard Copy) Last 6 Mo: Index
MP21007a_B 2022 Read Business or Finance Magazine (Hard Copy) Last 6 Mo
MP21007a_I 2022 Read Business or Finance Magazine (Hard Copy) Last 6 Mo: Index
MP21009a_B 2022 Read Epicurean Magazine (Hard Copy) Last 6 Mo
MP21009a_I 2022 Read Epicurean Magazine (Hard Copy) Last 6 Mo: Index
MP21010a_B 2022 Read Fishing or Hunting Magazine (Hard Copy) Last 6 Mo
MP21010a_I 2022 Read Fishing or Hunting Magazine (Hard Copy) Last 6 Mo: Index
MP21011a_B 2022 Read General Editorial Magazine (Hard Copy) Last 6 Mo
MP21011a_I 2022 Read General Editorial Magazine (Hard Copy) Last 6 Mo: Index
MP21012a_B 2022 Read Health Magazine (Hard Copy) Last 6 Mo
MP21012a_I 2022 Read Health Magazine (Hard Copy) Last 6 Mo: Index
MP21013a_B 2022 Read Home Service Magazine (Hard Copy) Last 6 Mo
MP21013a_I 2022 Read Home Service Magazine (Hard Copy) Last 6 Mo: Index
MP21016a_B 2022 Read News and Entertainment Magazine (Hard Copy) Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP21016a_I 2022 Read News and Entertainment Magazine (Hard Copy) Last 6 Mo: Index
MP21017a_B 2022 Read Parenthood Magazine (Hard Copy) Last 6 Mo
MP21017a_I 2022 Read Parenthood Magazine (Hard Copy) Last 6 Mo: Index
MP21018a_B 2022 Read Science or Technology Magazine (Hard Copy) Last 6 Mo
MP21018a_I 2022 Read Science or Technology Magazine (Hard Copy) Last 6 Mo: Index
MP21019a_B 2022 Read Sports Magazine (Hard Copy) Last 6 Mo
MP21019a_I 2022 Read Sports Magazine (Hard Copy) Last 6 Mo: Index
MP21020a_B 2022 Read Travel Magazine (Hard Copy) Last 6 Mo
MP21020a_I 2022 Read Travel Magazine (Hard Copy) Last 6 Mo: Index
MP21022a_B 2022 Read Women`s Fashion Magazine (Hard Copy) Last 6 Mo
MP21022a_I 2022 Read Women`s Fashion Magazine (Hard Copy) Last 6 Mo: Index
MP21023a_B 2022 Read Any Daily Newspaper (Paper Version)
MP21023a_I 2022 Read Any Daily Newspaper (Paper Version): Index
MP21024a_B 2022 Read 1 Daily Newspaper (Paper Version)
MP21024a_I 2022 Read 1 Daily Newspaper (Paper Version): Index
MP21025a_B 2022 Read 2+ Daily Newspapers (Paper Version)
MP21025a_I 2022 Read 2+ Daily Newspapers (Paper Version): Index
MP21026a_B 2022 Read Any Sunday Newspaper (Paper Version)
MP21026a_I 2022 Read Any Sunday Newspaper (Paper Version): Index
MP21027a_B 2022 Read 1 Sunday Newspaper (Paper Version)
MP21027a_I 2022 Read 1 Sunday Newspaper (Paper Version): Index
MP21028a_B 2022 Read 2+ Sunday Newspapers (Paper Version)
MP21028a_I 2022 Read 2+ Sunday Newspapers (Paper Version): Index
MP21030a_B 2022 Read Main News or Front Page in Newspaper
MP21030a_I 2022 Read Main News or Front Page in Newspaper: Index
MP21031a_B 2022 Read International or National News in Newspaper
MP21031a_I 2022 Read International or National News in Newspaper: Index
MP21032a_B 2022 Read Local News in Newspaper
MP21032a_I 2022 Read Local News in Newspaper: Index
MP21033a_B 2022 Read Business or Finance Section in Newspaper
MP21033a_I 2022 Read Business or Finance Section in Newspaper: Index
MP21034a_B 2022 Read Classified Section in Newspaper
MP21034a_I 2022 Read Classified Section in Newspaper: Index
MP21035a_B 2022 Read Comics Section in Newspaper
MP21035a_I 2022 Read Comics Section in Newspaper: Index
MP21036a_B 2022 Read Editorial Page in Newspaper
MP21036a_I 2022 Read Editorial Page in Newspaper: Index
MP21037a_B 2022 Read Entertainment or Lifestyle Section in Newspaper
MP21037a_I 2022 Read Entertainment or Lifestyle Section in Newspaper: Index
MP21038a_B 2022 Read Fashion Section in Newspaper
MP21038a_I 2022 Read Fashion Section in Newspaper: Index
MP21039a_B 2022 Read Food or Cooking Section in Newspaper
MP21039a_I 2022 Read Food or Cooking Section in Newspaper: Index
MP21040a_B 2022 Read Health Section in Newspaper
MP21040a_I 2022 Read Health Section in Newspaper: Index
MP21041a_B 2022 Read Home/Furnishings/Gardening Section in Newspaper
MP21041a_I 2022 Read Home/Furnishings/Gardening Section in Newspaper: Index
MP21042a_B 2022 Read Movie Listings & Reviews in Newspaper
MP21042a_I 2022 Read Movie Listings & Reviews in Newspaper: Index
MP21043a_B 2022 Read Science & Technology Section in Newspaper
MP21043a_I 2022 Read Science & Technology Section in Newspaper: Index
MP21044a_B 2022 Read Sports Section in Newspaper
MP21044a_I 2022 Read Sports Section in Newspaper: Index
MP21045a_B 2022 Read Travel Section in Newspaper
MP21045a_I 2022 Read Travel Section in Newspaper: Index
MP21046a_B 2022 Read TV Listings in Newspaper
MP21046a_I 2022 Read TV Listings in Newspaper: Index
MP21056a_B 2022 Read Weather in Newspaper
MP21056a_I 2022 Read Weather in Newspaper: Index
MP21047a_B 2022 Read Advertisements in Newspaper
MP21047a_I 2022 Read Advertisements in Newspaper: Index
MP21048a_B 2022 Read Circulars/Inserts/Fliers in Newspaper
MP21048a_I 2022 Read Circulars/Inserts/Fliers in Newspaper: Index
MP21053a_B 2022 Read Any Digital Newspaper Last 30 Days
MP21053a_I 2022 Read Any Digital Newspaper Last 30 Days: Index
MP21049a_B 2022 Used NYTimes News Website or App Last 30 Days
MP21049a_I 2022 Used NYTimes News Website or App Last 30 Days: Index
MP21050a_B 2022 Used USA Today News Website or App Last 30 Days
MP21050a_I 2022 Used USA Today News Website or App Last 30 Days: Index
MP21057a_B 2022 Used Washington Post News Website or App Last 30 Days
MP21057a_I 2022 Used Washington Post News Website or App Last 30 Days: Index
MP21051a_B 2022 Used Wall Street Journal News Website or App Last 30 Days
MP21051a_I 2022 Used Wall Street Journal News Website or App Last 30 Days: Index

Media - Radio and Other Audio (Market Potential)


MP22002a_B 2022 Listen to Radio at Home on Typical Weekday
MP22002a_I 2022 Listen to Radio at Home on Typical Weekday: Index
MP22003a_B 2022 Listen to Radio in Car on Typical Weekday
MP22003a_I 2022 Listen to Radio in Car on Typical Weekday: Index
MP22004a_B 2022 Listen to Radio at Work on Typical Weekday
MP22004a_I 2022 Listen to Radio at Work on Typical Weekday: Index
MP22005a_B 2022 Listen to Radio at Home on Typical Weekend

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP22005a_I 2022 Listen to Radio at Home on Typical Weekend: Index
MP22006a_B 2022 Listen to Radio in Car on Typical Weekend
MP22006a_I 2022 Listen to Radio in Car on Typical Weekend: Index
MP22007a_B 2022 Listen to Radio at Work on Typical Weekend
MP22007a_I 2022 Listen to Radio at Work on Typical Weekend: Index
MP22008a_B 2022 Listen to Adult Contemporary Radio Format
MP22008a_I 2022 Listen to Adult Contemporary Radio Format: Index
MP22009a_B 2022 Listen to All News Radio Format
MP22009a_I 2022 Listen to All News Radio Format: Index
MP22011a_B 2022 Listen to Alternative Radio Format
MP22011a_I 2022 Listen to Alternative Radio Format: Index
MP22012a_B 2022 Listen to Contemporary Hit Radio Format
MP22012a_I 2022 Listen to Contemporary Hit Radio Format: Index
MP22013a_B 2022 Listen to Classic Hits Radio Format
MP22013a_I 2022 Listen to Classic Hits Radio Format: Index
MP22014a_B 2022 Listen to Classic Rock Radio Format
MP22014a_I 2022 Listen to Classic Rock Radio Format: Index
MP22015a_B 2022 Listen to Classical Radio Format
MP22015a_I 2022 Listen to Classical Radio Format: Index
MP22016a_B 2022 Listen to Country Radio Format
MP22016a_I 2022 Listen to Country Radio Format: Index
MP22017a_B 2022 Listen to Hispanic Radio Format
MP22017a_I 2022 Listen to Hispanic Radio Format: Index
MP22019a_B 2022 Listen to News or Talk Radio Format
MP22019a_I 2022 Listen to News or Talk Radio Format: Index
MP22021a_B 2022 Listen to Public Radio Format
MP22021a_I 2022 Listen to Public Radio Format: Index
MP22022a_B 2022 Listen to Religious Radio Format
MP22022a_I 2022 Listen to Religious Radio Format: Index
MP22023a_B 2022 Listen to Rhythmic Radio Format
MP22023a_I 2022 Listen to Rhythmic Radio Format: Index
MP22024a_B 2022 Listen to Rock Radio Format
MP22024a_I 2022 Listen to Rock Radio Format: Index
MP22025a_B 2022 Listen to Soft Adult Contemporary Radio Format
MP22025a_I 2022 Listen to Soft Adult Contemporary Radio Format: Index
MP22026a_B 2022 Listen to Sports Radio Format
MP22026a_I 2022 Listen to Sports Radio Format: Index
MP22027a_B 2022 Listen to Urban Radio Format
MP22027a_I 2022 Listen to Urban Radio Format: Index
MP22028a_B 2022 Listen to Radio 6:00 am - 10:00 am Weekday
MP22028a_I 2022 Listen to Radio 6:00 am - 10:00 am Weekday: Index
MP22029a_B 2022 Listen to Radio 10:00 am - 3:00 pm Weekday
MP22029a_I 2022 Listen to Radio 10:00 am - 3:00 pm Weekday: Index
MP22030a_B 2022 Listen to Radio 3:00 pm - 7:00 pm Weekday
MP22030a_I 2022 Listen to Radio 3:00 pm - 7:00 pm Weekday: Index
MP22031a_B 2022 Listen to Radio 7:00 pm - Midnight Weekday
MP22031a_I 2022 Listen to Radio 7:00 pm - Midnight Weekday: Index
MP22032a_B 2022 Listen to Radio Midnight - 6:00 am Weekday
MP22032a_I 2022 Listen to Radio Midnight - 6:00 am Weekday: Index
MP22033a_B 2022 Listen to Radio 6:00 am - 10:00 am Weekend
MP22033a_I 2022 Listen to Radio 6:00 am - 10:00 am Weekend: Index
MP22034a_B 2022 Listen to Radio 10:00 am - 3:00 pm Weekend
MP22034a_I 2022 Listen to Radio 10:00 am - 3:00 pm Weekend: Index
MP22035a_B 2022 Listen to Radio 3:00 pm - 7:00 pm Weekend
MP22035a_I 2022 Listen to Radio 3:00 pm - 7:00 pm Weekend: Index
MP22036a_B 2022 Listen to Radio 7:00 pm - Midnight Weekend
MP22036a_I 2022 Listen to Radio 7:00 pm - Midnight Weekend: Index
MP22037a_B 2022 Listen to Radio Midnight - 6:00 am Weekend
MP22037a_I 2022 Listen to Radio Midnight - 6:00 am Weekend: Index
MP22098a_B 2022 Listened to Any Podcast Last 30 Days
MP22098a_I 2022 Listened to Any Podcast Last 30 Days: Index
MP22099a_B 2022 Listened to Business/Finance Podcast Last 30 Days
MP22099a_I 2022 Listened to Business/Finance Podcast Last 30 Days: Index
MP22100a_B 2022 Listened to Comedy Podcast Last 30 Days
MP22100a_I 2022 Listened to Comedy Podcast Last 30 Days: Index
MP22101a_B 2022 Listened to Crime/Investigative Reporting Podcast Last 30 Days
MP22101a_I 2022 Listened to Crime/Investigative Reporting Podcast Last 30 Days: Index
MP22102a_B 2022 Listened to Education Podcast Last 30 Days
MP22102a_I 2022 Listened to Education Podcast Last 30 Days: Index
MP22103a_B 2022 Listened to Entertainment/Culture Podcast Last 30 Days
MP22103a_I 2022 Listened to Entertainment/Culture Podcast Last 30 Days: Index
MP22104a_B 2022 Listened to Health/Fitness/Lifestyle Podcast Last 30 Days
MP22104a_I 2022 Listened to Health/Fitness/Lifestyle Podcast Last 30 Days: Index
MP22105a_B 2022 Listened to History Podcast Last 30 Days
MP22105a_I 2022 Listened to History Podcast Last 30 Days: Index
MP22106a_B 2022 Listened to Music Podcast Last 30 Days
MP22106a_I 2022 Listened to Music Podcast Last 30 Days: Index
MP22107a_B 2022 Listened to News/Current Events Podcast Last 30 Days
MP22107a_I 2022 Listened to News/Current Events Podcast Last 30 Days: Index
MP22108a_B 2022 Listened to Politics Podcast Last 30 Days
MP22108a_I 2022 Listened to Politics Podcast Last 30 Days: Index
MP22109a_B 2022 Listened to Science Podcast Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP22109a_I 2022 Listened to Science Podcast Last 30 Days: Index
MP22110a_B 2022 Listened to Sports Podcast Last 30 Days
MP22110a_I 2022 Listened to Sports Podcast Last 30 Days: Index
MP22093a_B 2022 Listened to Online Only Radio or Music Service Last 30 Days
MP22093a_I 2022 Listened to Online Only Radio or Music Service Last 30 Days: Index
MP22092a_B 2022 Listened to Online AM/FM Radio Stations Last 30 Days
MP22092a_I 2022 Listened to Online AM/FM Radio Stations Last 30 Days: Index
MP22094a_B 2022 Listened to Amazon Prime Music Audio Service Last 30 Days
MP22094a_I 2022 Listened to Amazon Prime Music Audio Service Last 30 Days: Index
MP22088a_B 2022 Listened to Apple Music Audio Service Last 30 Days
MP22088a_I 2022 Listened to Apple Music Audio Service Last 30 Days: Index
MP22089a_B 2022 Listened to iHeartRadio Audio Service Last 30 Days
MP22089a_I 2022 Listened to iHeartRadio Audio Service Last 30 Days: Index
MP22096a_B 2022 Listened to iTunes Audio Service Last 30 Days
MP22096a_I 2022 Listened to iTunes Audio Service Last 30 Days: Index
MP22090a_B 2022 Listened to Pandora Audio Service Last 30 Days
MP22090a_I 2022 Listened to Pandora Audio Service Last 30 Days: Index
MP22097a_B 2022 Listened to SoundCloud Audio Service Last 30 Days
MP22097a_I 2022 Listened to SoundCloud Audio Service Last 30 Days: Index
MP22091a_B 2022 Listened to Spotify Audio Service Last 30 Days
MP22091a_I 2022 Listened to Spotify Audio Service Last 30 Days: Index
MP22075h_B 2022 HH Subscribes to SiriusXM Satellite Radio
MP22075h_I 2022 HH Subscribes to SiriusXM Satellite Radio: Index
MP22040a_B 2022 Downloaded Any Individual Song Last 6 Mo
MP22040a_I 2022 Downloaded Any Individual Song Last 6 Mo: Index
MP22080a_B 2022 Downloaded <10 Individual Songs Last 6 Mo
MP22080a_I 2022 Downloaded <10 Individual Songs Last 6 Mo: Index
MP22043a_B 2022 Downloaded 10-29 Individual Songs Last 6 Mo
MP22043a_I 2022 Downloaded 10-29 Individual Songs Last 6 Mo: Index
MP22044a_B 2022 Downloaded 30+ Individual Songs Last 6 Mo
MP22044a_I 2022 Downloaded 30+ Individual Songs Last 6 Mo: Index
MP22045a_B 2022 Downloaded Any Album Last 6 Mo
MP22045a_I 2022 Downloaded Any Album Last 6 Mo: Index
MP22046a_B 2022 Downloaded 1 Album Last 6 Mo
MP22046a_I 2022 Downloaded 1 Album Last 6 Mo: Index
MP22047a_B 2022 Downloaded 2-4 Albums Last 6 Mo
MP22047a_I 2022 Downloaded 2-4 Albums Last 6 Mo: Index
MP22048a_B 2022 Downloaded 5+ Albums Last 6 Mo
MP22048a_I 2022 Downloaded 5+ Albums Last 6 Mo: Index
MP22049a_B 2022 Purchased Any CD Last 6 Mo
MP22049a_I 2022 Purchased Any CD Last 6 Mo: Index
MP22050a_B 2022 Purchased 1 CD Last 6 Mo
MP22050a_I 2022 Purchased 1 CD Last 6 Mo: Index
MP22051a_B 2022 Purchased 2-4 CDs Last 6 Mo
MP22051a_I 2022 Purchased 2-4 CDs Last 6 Mo: Index
MP22053a_B 2022 Listen/Purchased Alternative Music Last 6 Mo
MP22053a_I 2022 Listen/Purchased Alternative Music Last 6 Mo: Index
MP22054a_B 2022 Listen/Purchased Blues Last 6 Mo
MP22054a_I 2022 Listen/Purchased Blues Last 6 Mo: Index
MP22055a_B 2022 Listen/Purchased Classic Rock Last 6 Mo
MP22055a_I 2022 Listen/Purchased Classic Rock Last 6 Mo: Index
MP22056a_B 2022 Listen/Purchased Classical Music Last 6 Mo
MP22056a_I 2022 Listen/Purchased Classical Music Last 6 Mo: Index
MP22057a_B 2022 Listen/Purchased Contemporary Christian Last 6 Mo
MP22057a_I 2022 Listen/Purchased Contemporary Christian Last 6 Mo: Index
MP22058a_B 2022 Listen/Purchased Country Music Last 6 Mo
MP22058a_I 2022 Listen/Purchased Country Music Last 6 Mo: Index
MP22059a_B 2022 Listen/Purchased Dance Music Last 6 Mo
MP22059a_I 2022 Listen/Purchased Dance Music Last 6 Mo: Index
MP22060a_B 2022 Listen/Purchased Easy Listening Music Last 6 Mo
MP22060a_I 2022 Listen/Purchased Easy Listening Music Last 6 Mo: Index
MP22076a_B 2022 Listen/Purchased 80`s Pop Last 6 Mo
MP22076a_I 2022 Listen/Purchased 80`s Pop Last 6 Mo: Index
MP22061a_B 2022 Listen/Purchased Faith & Inspiration Last 6 Mo
MP22061a_I 2022 Listen/Purchased Faith & Inspiration Last 6 Mo: Index
MP22062a_B 2022 Listen/Purchased Folk Music Last 6 Mo
MP22062a_I 2022 Listen/Purchased Folk Music Last 6 Mo: Index
MP22063a_B 2022 Listen/Purchased Gospel Music Last 6 Mo
MP22063a_I 2022 Listen/Purchased Gospel Music Last 6 Mo: Index
MP22064a_B 2022 Listen/Purchased Hard Rock Last 6 Mo
MP22064a_I 2022 Listen/Purchased Hard Rock Last 6 Mo: Index
MP22065a_B 2022 Listen/Purchased Hip Hop Music Last 6 Mo
MP22065a_I 2022 Listen/Purchased Hip Hop Music Last 6 Mo: Index
MP22077a_B 2022 Listen/Purchased Indie Last 6 Mo
MP22077a_I 2022 Listen/Purchased Indie Last 6 Mo: Index
MP22066a_B 2022 Listen/Purchased Jazz Last 6 Mo
MP22066a_I 2022 Listen/Purchased Jazz Last 6 Mo: Index
MP22067a_B 2022 Listen/Purchased New Age Music Last 6 Mo
MP22067a_I 2022 Listen/Purchased New Age Music Last 6 Mo: Index
MP22078a_B 2022 Listen/Purchased Oldies (50`s & 60`S) Last 6 Mo
MP22078a_I 2022 Listen/Purchased Oldies (50`s & 60`S) Last 6 Mo: Index
MP22068a_B 2022 Listen/Purchased Pop or Top 40 Music Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP22068a_I 2022 Listen/Purchased Pop or Top 40 Music Last 6 Mo: Index
MP22069a_B 2022 Listen/Purchased R&B Music Last 6 Mo
MP22069a_I 2022 Listen/Purchased R&B Music Last 6 Mo: Index
MP22070a_B 2022 Listen/Purchased Rap Music Last 6 Mo
MP22070a_I 2022 Listen/Purchased Rap Music Last 6 Mo: Index
MP22071a_B 2022 Listen/Purchased Reggae Last 6 Mo
MP22071a_I 2022 Listen/Purchased Reggae Last 6 Mo: Index
MP22072a_B 2022 Listen/Purchased Soft Rock Last 6 Mo
MP22072a_I 2022 Listen/Purchased Soft Rock Last 6 Mo: Index
MP22079a_B 2022 Listen/Purchased Soundtracks Last 6 Mo
MP22079a_I 2022 Listen/Purchased Soundtracks Last 6 Mo: Index
MP22073a_B 2022 Listen/Purchased Spanish or Latin Music Last 6 Mo
MP22073a_I 2022 Listen/Purchased Spanish or Latin Music Last 6 Mo: Index
MP22082a_B 2022 Purchased Music at Discount Department Store Last 6 Mo
MP22082a_I 2022 Purchased Music at Discount Department Store Last 6 Mo: Index
MP22083a_B 2022 Purchased Music at Music Store Last 6 Mo
MP22083a_I 2022 Purchased Music at Music Store Last 6 Mo: Index
MP22084a_B 2022 Purchased Music Through Amazon Music Last 6 Mo
MP22084a_I 2022 Purchased Music Through Amazon Music Last 6 Mo: Index
MP22085a_B 2022 Purchased Music Through Google Play Last 6 Mo
MP22085a_I 2022 Purchased Music Through Google Play Last 6 Mo: Index
MP22086a_B 2022 Purchased Music Through iTunes Last 6 Mo
MP22086a_I 2022 Purchased Music Through iTunes Last 6 Mo: Index
MP22087a_B 2022 Purchased Music Through Other Online Site Last 6 Mo
MP22087a_I 2022 Purchased Music Through Other Online Site Last 6 Mo: Index

Media - TV Viewing (Market Potential)


MP23168a_B 2022 Used Google TV Streaming Video Services Last 30 Days
MP23168a_I 2022 Used Google TV Streaming Video Services Last 30 Days: Index
MP23169a_B 2022 Used Hulu Streaming Video Services Last 30 Days
MP23169a_I 2022 Used Hulu Streaming Video Services Last 30 Days: Index
MP23170a_B 2022 Used Netflix Streaming Video Services Last 30 Days
MP23170a_I 2022 Used Netflix Streaming Video Services Last 30 Days: Index
MP23171a_B 2022 Used Prime Video Streaming Video Services Last 30 Days
MP23171a_I 2022 Used Prime Video Streaming Video Services Last 30 Days: Index
MP23172a_B 2022 Used Sling TV Streaming Video Services Last 30 Days
MP23172a_I 2022 Used Sling TV Streaming Video Services Last 30 Days: Index
MP23173a_B 2022 Used YouTube Streaming Video Services Last 30 Days
MP23173a_I 2022 Used YouTube Streaming Video Services Last 30 Days: Index
MP23001h_B 2022 HH Subscribes to Cable TV
MP23001h_I 2022 HH Subscribes to Cable TV: Index
MP23002h_B 2022 HH Subscribes to Fiber Optic TV
MP23002h_I 2022 HH Subscribes to Fiber Optic TV: Index
MP23158h_B 2022 HH Subscribes to Google TV Streaming Video Service
MP23158h_I 2022 HH Subscribes to Google TV Streaming Video Service: Index
MP23155h_B 2022 HH Subscribes to Hulu Streaming Video Service
MP23155h_I 2022 HH Subscribes to Hulu Streaming Video Service: Index
MP23156h_B 2022 HH Subscribes to Netflix Streaming Video Service
MP23156h_I 2022 HH Subscribes to Netflix Streaming Video Service: Index
MP23157h_B 2022 HH Subscribes to Prime Video Streaming Video Service
MP23157h_I 2022 HH Subscribes to Prime Video Streaming Video Service: Index
MP23160h_B 2022 HH Subscribes to Sling TV Streaming Video Service
MP23160h_I 2022 HH Subscribes to Sling TV Streaming Video Service: Index
MP23004h_B 2022 HH Has DirecTV Satellite Dish
MP23004h_I 2022 HH Has DirecTV Satellite Dish: Index
MP23005h_B 2022 HH Has Dish Network Satellite Dish
MP23005h_I 2022 HH Has Dish Network Satellite Dish: Index
MP23006h_B 2022 HH Has Bundled Services (TV or Internet or Phone)
MP23006h_I 2022 HH Has Bundled Services (TV or Internet or Phone): Index
MP23007h_B 2022 HH Has Digital Video Recorder (DVR)
MP23007h_I 2022 HH Has Digital Video Recorder (DVR): Index
MP23009h_B 2022 HH Subscribes to Cinemax Premium Channel
MP23009h_I 2022 HH Subscribes to Cinemax Premium Channel: Index
MP23010h_B 2022 HH Subscribes to Starz Encore Premium Channel
MP23010h_I 2022 HH Subscribes to Starz Encore Premium Channel: Index
MP23128h_B 2022 HH Subscribes to EPIX Premium Channel
MP23128h_I 2022 HH Subscribes to EPIX Premium Channel: Index
MP23011h_B 2022 HH Subscribes to HBO Premium Channel
MP23011h_I 2022 HH Subscribes to HBO Premium Channel: Index
MP23012h_B 2022 HH Subscribes to The Movie Channel Premium Channel
MP23012h_I 2022 HH Subscribes to The Movie Channel Premium Channel: Index
MP23013h_B 2022 HH Subscribes to Showtime Premium Channel
MP23013h_I 2022 HH Subscribes to Showtime Premium Channel: Index
MP23014h_B 2022 HH Subscribes to Starz Premium Channel
MP23014h_I 2022 HH Subscribes to Starz Premium Channel: Index
MP23015a_B 2022 Watch TV (Including Cable) 30 Min or More in Typical Week
MP23015a_I 2022 Watch TV (Including Cable) 30 Min or More in Typical Week: Index
MP23016a_B 2022 Viewed Any Program on Spanish TV Network Last 12 Mo
MP23016a_I 2022 Viewed Any Program on Spanish TV Network Last 12 Mo: Index
MP23152a_B 2022 Viewed Any Program on Telemundo Last 12 Mo
MP23152a_I 2022 Viewed Any Program on Telemundo Last 12 Mo: Index
MP23153a_B 2022 Viewed Any Program on UniMas Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP23153a_I 2022 Viewed Any Program on UniMas Last 12 Mo: Index
MP23154a_B 2022 Viewed Any Program on Univision Last 12 Mo
MP23154a_I 2022 Viewed Any Program on Univision Last 12 Mo: Index
MP23018a_B 2022 Viewed Movie (Video-On-Demand) Last 30 Days
MP23018a_I 2022 Viewed Movie (Video-On-Demand) Last 30 Days: Index
MP23019a_B 2022 Viewed TV Show (Video-On-Demand) Last 30 Days
MP23019a_I 2022 Viewed TV Show (Video-On-Demand) Last 30 Days: Index
MP23020a_B 2022 Watched Any Pay-Per-View TV Last 12 Mo
MP23020a_I 2022 Watched Any Pay-Per-View TV Last 12 Mo: Index
MP23021a_B 2022 Watched Movies on Pay-Per-View TV Last 12 Mo
MP23021a_I 2022 Watched Movies on Pay-Per-View TV Last 12 Mo: Index
MP23022a_B 2022 Watched Sports Events on Pay-Per-View TV Last 12 Mo
MP23022a_I 2022 Watched Sports Events on Pay-Per-View TV Last 12 Mo: Index
MP23161a_B 2022 Watch Daytime Talk or Variety on TV
MP23161a_I 2022 Watch Daytime Talk or Variety on TV: Index
MP23025a_B 2022 Watch Documentary or Informational (Primetime) on TV
MP23025a_I 2022 Watch Documentary or Informational (Primetime) on TV: Index
MP23026a_B 2022 Watch Early Evening Network News (Mon-Fri) on TV
MP23026a_I 2022 Watch Early Evening Network News (Mon-Fri) on TV: Index
MP23027a_B 2022 Watch Early Evening Network News (Weekend) on TV
MP23027a_I 2022 Watch Early Evening Network News (Weekend) on TV: Index
MP23028a_B 2022 Watch Early Morning News on TV
MP23028a_I 2022 Watch Early Morning News on TV: Index
MP23029a_B 2022 Watch Early Morning Talk/Informational/News on TV
MP23029a_I 2022 Watch Early Morning Talk/Informational/News on TV: Index
MP23144a_B 2022 Watch Early Evening Local News (Mon-Fri) on TV
MP23144a_I 2022 Watch Early Evening Local News (Mon-Fri) on TV: Index
MP23145a_B 2022 Watch Late Evening Local News (Mon-Fri) on TV
MP23145a_I 2022 Watch Late Evening Local News (Mon-Fri) on TV: Index
MP23162a_B 2022 Watch Late Night Talk or Variety on TV
MP23162a_I 2022 Watch Late Night Talk or Variety on TV: Index
MP23031a_B 2022 Watch Game Shows (Daytime) on TV
MP23031a_I 2022 Watch Game Shows (Daytime) on TV: Index
MP23032a_B 2022 Watch Game Shows (Primetime) Last Week
MP23032a_I 2022 Watch Game Shows (Primetime) Last Week: Index
MP23033a_B 2022 Watch News Specials on TV
MP23033a_I 2022 Watch News Specials on TV: Index
MP23034a_B 2022 Watch Pageants (Specials) on TV
MP23034a_I 2022 Watch Pageants (Specials) on TV: Index
MP23163a_B 2022 Watch Reality-Based Shows on TV
MP23163a_I 2022 Watch Reality-Based Shows on TV: Index
MP23036a_B 2022 Watch Sunday News or Interview Programs on TV
MP23036a_I 2022 Watch Sunday News or Interview Programs on TV: Index
MP23038a_B 2022 Watched A&E Television Network Last Week
MP23038a_I 2022 Watched A&E Television Network Last Week: Index
MP23137a_B 2022 Watched Adult Swim Last Week
MP23137a_I 2022 Watched Adult Swim Last Week: Index
MP23040a_B 2022 Watched AMC (American Movie Classics) Last Week
MP23040a_I 2022 Watched AMC (American Movie Classics) Last Week: Index
MP23138a_B 2022 Watched American Heroes Channel Last Week
MP23138a_I 2022 Watched American Heroes Channel Last Week: Index
MP23041a_B 2022 Watched Animal Planet Last Week
MP23041a_I 2022 Watched Animal Planet Last Week: Index
MP23178a_B 2022 Watched AXS TV Last Week
MP23178a_I 2022 Watched AXS TV Last Week: Index
MP23042a_B 2022 Watched BBC America Last Week
MP23042a_I 2022 Watched BBC America Last Week: Index
MP23146a_B 2022 Watched BBC World News Last Week
MP23146a_I 2022 Watched BBC World News Last Week: Index
MP23043a_B 2022 Watched BET (Black Entertainment TV) Last Week
MP23043a_I 2022 Watched BET (Black Entertainment TV) Last Week: Index
MP23179a_B 2022 Watched BET (Black Entertainment TV) Her Last Week
MP23179a_I 2022 Watched BET (Black Entertainment TV) Her Last Week: Index
MP23180a_B 2022 Watched Bloomberg TV Last Week
MP23180a_I 2022 Watched Bloomberg TV Last Week: Index
MP23164a_B 2022 Watched Bounce Last Week
MP23164a_I 2022 Watched Bounce Last Week: Index
MP23045a_B 2022 Watched Bravo Last Week
MP23045a_I 2022 Watched Bravo Last Week: Index
MP23046a_B 2022 Watched Cartoon Network Last Week
MP23046a_I 2022 Watched Cartoon Network Last Week: Index
MP23114a_B 2022 Watched CBS Sports Network Last Week
MP23114a_I 2022 Watched CBS Sports Network Last Week: Index
MP23047a_B 2022 Watched CMT (Country Music Television) Last Week
MP23047a_I 2022 Watched CMT (Country Music Television) Last Week: Index
MP23048a_B 2022 Watched CNBC Last Week
MP23048a_I 2022 Watched CNBC Last Week: Index
MP23049a_B 2022 Watched CNN (Cable News Network) Last Week
MP23049a_I 2022 Watched CNN (Cable News Network) Last Week: Index
MP23050a_B 2022 Watched Comedy Central Last Week
MP23050a_I 2022 Watched Comedy Central Last Week: Index
MP23115a_B 2022 Watched Cooking Channel Last Week

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP23115a_I 2022 Watched Cooking Channel Last Week: Index
MP23174a_B 2022 Watched Cozi TV Last Week
MP23174a_I 2022 Watched Cozi TV Last Week: Index
MP23116a_B 2022 Watched Destination America Last Week
MP23116a_I 2022 Watched Destination America Last Week: Index
MP23051a_B 2022 Watched Discovery Channel Last Week
MP23051a_I 2022 Watched Discovery Channel Last Week: Index
MP23147a_B 2022 Watched Discovery Family Last Week
MP23147a_I 2022 Watched Discovery Family Last Week: Index
MP23140a_B 2022 Watched Discovery Life Channel Last Week
MP23140a_I 2022 Watched Discovery Life Channel Last Week: Index
MP23052a_B 2022 Watched Disney Channel Last Week
MP23052a_I 2022 Watched Disney Channel Last Week: Index
MP23148a_B 2022 Watched Disney Junior Last Week
MP23148a_I 2022 Watched Disney Junior Last Week: Index
MP23053a_B 2022 Watched Disney XD Last Week
MP23053a_I 2022 Watched Disney XD Last Week: Index
MP23054a_B 2022 Watched DIY Network Last Week
MP23054a_I 2022 Watched DIY Network Last Week: Index
MP23055a_B 2022 Watched E! (Entertainment Television) Last Week
MP23055a_I 2022 Watched E! (Entertainment Television) Last Week: Index
MP23056a_B 2022 Watched ESPN Last Week
MP23056a_I 2022 Watched ESPN Last Week: Index
MP23181a_B 2022 Watched ESPN SEC Last Week
MP23181a_I 2022 Watched ESPN SEC Last Week: Index
MP23057a_B 2022 Watched ESPN2 Last Week
MP23057a_I 2022 Watched ESPN2 Last Week: Index
MP23059a_B 2022 Watched ESPNews Last Week
MP23059a_I 2022 Watched ESPNews Last Week: Index
MP23129a_B 2022 Watched ESPNU Last Week
MP23129a_I 2022 Watched ESPNU Last Week: Index
MP23182a_B 2022 Watched Flix Last Week
MP23182a_I 2022 Watched Flix Last Week: Index
MP23060a_B 2022 Watched Food Network Last Week
MP23060a_I 2022 Watched Food Network Last Week: Index
MP23130a_B 2022 Watched Fox Business Network Last Week
MP23130a_I 2022 Watched Fox Business Network Last Week: Index
MP23061a_B 2022 Watched Fox News Channel Last Week
MP23061a_I 2022 Watched Fox News Channel Last Week: Index
MP23092a_B 2022 Watched Fox Sports 1 Last Week
MP23092a_I 2022 Watched Fox Sports 1 Last Week: Index
MP23131a_B 2022 Watched Fox Sports 2 Last Week
MP23131a_I 2022 Watched Fox Sports 2 Last Week: Index
MP23039a_B 2022 Watched Freeform Channel Last Week
MP23039a_I 2022 Watched Freeform Channel Last Week: Index
MP23063a_B 2022 Watched Fuse Last Week
MP23063a_I 2022 Watched Fuse Last Week: Index
MP23064a_B 2022 Watched FX Last Week
MP23064a_I 2022 Watched FX Last Week: Index
MP23149a_B 2022 Watched FXM (FX Movie Channel) Last Week
MP23149a_I 2022 Watched FXM (FX Movie Channel) Last Week: Index
MP23150a_B 2022 Watched FXX Last Week
MP23150a_I 2022 Watched FXX Last Week: Index
MP23044a_B 2022 Watched FYI Last Week
MP23044a_I 2022 Watched FYI Last Week: Index
MP23065a_B 2022 Watched Golf Channel Last Week
MP23065a_I 2022 Watched Golf Channel Last Week: Index
MP23066a_B 2022 Watched GSN (Game Show Network) Last Week
MP23066a_I 2022 Watched GSN (Game Show Network) Last Week: Index
MP23067a_B 2022 Watched Hallmark Channel Last Week
MP23067a_I 2022 Watched Hallmark Channel Last Week: Index
MP23132a_B 2022 Watched Hallmark Movies and Mysteries Last Week
MP23132a_I 2022 Watched Hallmark Movies and Mysteries Last Week: Index
MP23068a_B 2022 Watched HGTV Last Week
MP23068a_I 2022 Watched HGTV Last Week: Index
MP23069a_B 2022 Watched History Channel Last Week
MP23069a_I 2022 Watched History Channel Last Week: Index
MP23070a_B 2022 Watched HLN Last Week
MP23070a_I 2022 Watched HLN Last Week: Index
MP23072a_B 2022 Watched IFC TV Last Week
MP23072a_I 2022 Watched IFC TV Last Week: Index
MP23175a_B 2022 Watched INSP Last Week
MP23175a_I 2022 Watched INSP Last Week: Index
MP23073a_B 2022 Watched Investigation Discovery Last Week
MP23073a_I 2022 Watched Investigation Discovery Last Week: Index
MP23133a_B 2022 Watched ION Last Week
MP23133a_I 2022 Watched ION Last Week: Index
MP23183a_B 2022 Watched Laff Last Week
MP23183a_I 2022 Watched Laff Last Week: Index
MP23074a_B 2022 Watched Lifetime Last Week
MP23074a_I 2022 Watched Lifetime Last Week: Index
MP23075a_B 2022 Watched LMN (Lifetime Movie Network) Last Week

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP23075a_I 2022 Watched LMN (Lifetime Movie Network) Last Week: Index
MP23151a_B 2022 Watched MeTV Last Week
MP23151a_I 2022 Watched MeTV Last Week: Index
MP23077a_B 2022 Watched MLB Network Last Week
MP23077a_I 2022 Watched MLB Network Last Week: Index
MP23176a_B 2022 Watched Motor Trend Network Last Week
MP23176a_I 2022 Watched Motor Trend Network Last Week: Index
MP23078a_B 2022 Watched MSNBC Last Week
MP23078a_I 2022 Watched MSNBC Last Week: Index
MP23177a_B 2022 Watched MTV Classic Last Week
MP23177a_I 2022 Watched MTV Classic Last Week: Index
MP23079a_B 2022 Watched MTV Last Week
MP23079a_I 2022 Watched MTV Last Week: Index
MP23184a_B 2022 Watched MTV Live Last Week
MP23184a_I 2022 Watched MTV Live Last Week: Index
MP23080a_B 2022 Watched MTV2 Last Week
MP23080a_I 2022 Watched MTV2 Last Week: Index
MP23082a_B 2022 Watched Nat Geo Wild Last Week
MP23082a_I 2022 Watched Nat Geo Wild Last Week: Index
MP23083a_B 2022 Watched National Geographic Channel Last Week
MP23083a_I 2022 Watched National Geographic Channel Last Week: Index
MP23134a_B 2022 Watched NBA TV Last Week
MP23134a_I 2022 Watched NBA TV Last Week: Index
MP23118a_B 2022 Watched NBC Sports Network Last Week
MP23118a_I 2022 Watched NBC Sports Network Last Week: Index
MP23113a_B 2022 Watched NewsNation Last Week
MP23113a_I 2022 Watched NewsNation Last Week: Index
MP23084a_B 2022 Watched NFL Network Last Week
MP23084a_I 2022 Watched NFL Network Last Week: Index
MP23185a_B 2022 Watched NHL Network Last Week
MP23185a_I 2022 Watched NHL Network Last Week: Index
MP23085a_B 2022 Watched Nick at Nite Last Week
MP23085a_I 2022 Watched Nick at Nite Last Week: Index
MP23135a_B 2022 Watched Nick Jr. Last Week
MP23135a_I 2022 Watched Nick Jr. Last Week: Index
MP23086a_B 2022 Watched Nickelodeon Last Week
MP23086a_I 2022 Watched Nickelodeon Last Week: Index
MP23087a_B 2022 Watched Outdoor Channel Last Week
MP23087a_I 2022 Watched Outdoor Channel Last Week: Index
MP23119a_B 2022 Watched OWN (Oprah Winfrey Network) Last Week
MP23119a_I 2022 Watched OWN (Oprah Winfrey Network) Last Week: Index
MP23088a_B 2022 Watched Oxygen Last Week
MP23088a_I 2022 Watched Oxygen Last Week: Index
MP23093a_B 2022 Watched Paramount Network Last Week
MP23093a_I 2022 Watched Paramount Network Last Week: Index
MP23165a_B 2022 Watched PBS Kids Last Week
MP23165a_I 2022 Watched PBS Kids Last Week: Index
MP23141a_B 2022 Watched Pop TV Last Week
MP23141a_I 2022 Watched Pop TV Last Week: Index
MP23136a_B 2022 Watched Reelz Channel Last Week
MP23136a_I 2022 Watched Reelz Channel Last Week: Index
MP23120a_B 2022 Watched SCI Last Week
MP23120a_I 2022 Watched SCI Last Week: Index
MP23142a_B 2022 Watched Smithsonian Channel Last Week
MP23142a_I 2022 Watched Smithsonian Channel Last Week: Index
MP23095a_B 2022 Watched Sundance TV Last Week
MP23095a_I 2022 Watched Sundance TV Last Week: Index
MP23096a_B 2022 Watched SYFY Last Week
MP23096a_I 2022 Watched SYFY Last Week: Index
MP23098a_B 2022 Watched TBS Last Week
MP23098a_I 2022 Watched TBS Last Week: Index
MP23099a_B 2022 Watched TCM (Turner Classic Movies) Last Week
MP23099a_I 2022 Watched TCM (Turner Classic Movies) Last Week: Index
MP23100a_B 2022 Watched TeenNick Last Week
MP23100a_I 2022 Watched TeenNick Last Week: Index
MP23186a_B 2022 Watched Telemundo Last Week
MP23186a_I 2022 Watched Telemundo Last Week: Index
MP23187a_B 2022 Watched The CW Last Week
MP23187a_I 2022 Watched The CW Last Week: Index
MP23111a_B 2022 Watched The Weather Channel Last Week
MP23111a_I 2022 Watched The Weather Channel Last Week: Index
MP23101a_B 2022 Watched TLC (The Learning Channel) Last Week
MP23101a_I 2022 Watched TLC (The Learning Channel) Last Week: Index
MP23102a_B 2022 Watched TNT (Turner Network Television) Last Week
MP23102a_I 2022 Watched TNT (Turner Network Television) Last Week: Index
MP23103a_B 2022 Watched Travel Channel Last Week
MP23103a_I 2022 Watched Travel Channel Last Week: Index
MP23104a_B 2022 Watched truTV Last Week
MP23104a_I 2022 Watched truTV Last Week: Index
MP23166a_B 2022 Watched TV Land Classic Last Week
MP23166a_I 2022 Watched TV Land Classic Last Week: Index
MP23106a_B 2022 Watched TV Land Last Week

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP23106a_I 2022 Watched TV Land Last Week: Index
MP23107a_B 2022 Watched TV One Last Week
MP23107a_I 2022 Watched TV One Last Week: Index
MP23188a_B 2022 Watched Univision Last Week
MP23188a_I 2022 Watched Univision Last Week: Index
MP23189a_B 2022 Watched UPtv Last Week
MP23189a_I 2022 Watched UPtv Last Week: Index
MP23108a_B 2022 Watched USA Network Last Week
MP23108a_I 2022 Watched USA Network Last Week: Index
MP23109a_B 2022 Watched VH1 Last Week
MP23109a_I 2022 Watched VH1 Last Week: Index
MP23167a_B 2022 Watched Vice TV Last Week
MP23167a_I 2022 Watched Vice TV Last Week: Index
MP23112a_B 2022 Watched WE tv Last Week
MP23112a_I 2022 Watched WE tv Last Week: Index
MP23121a_B 2022 Watched Any Premium Channel Last 30 Days
MP23121a_I 2022 Watched Any Premium Channel Last 30 Days: Index
MP23122a_B 2022 Watched Cinemax Last Week
MP23122a_I 2022 Watched Cinemax Last Week: Index
MP23123a_B 2022 Watched Starz Encore Last Week
MP23123a_I 2022 Watched Starz Encore Last Week: Index
MP23124a_B 2022 Watched HBO Last Week
MP23124a_I 2022 Watched HBO Last Week: Index
MP23125a_B 2022 Watched The Movie Channel Last Week
MP23125a_I 2022 Watched The Movie Channel Last Week: Index
MP23126a_B 2022 Watched Showtime Last Week
MP23126a_I 2022 Watched Showtime Last Week: Index
MP23127a_B 2022 Watched Starz Last Week
MP23127a_I 2022 Watched Starz Last Week: Index

Pets and Pet Products (Market Potential)


MP26001h_B 2022 HH Owns Any Pet
MP26001h_I 2022 HH Owns Any Pet: Index
MP26002h_B 2022 HH Owns Any Bird
MP26002h_I 2022 HH Owns Any Bird: Index
MP26003h_B 2022 HH Owns Any Cat
MP26003h_I 2022 HH Owns Any Cat: Index
MP26004h_B 2022 HH Owns Any Dog
MP26004h_I 2022 HH Owns Any Dog: Index
MP26005h_B 2022 HH Owns 1 Cat
MP26005h_I 2022 HH Owns 1 Cat: Index
MP26006h_B 2022 HH Owns 2+ Cats
MP26006h_I 2022 HH Owns 2+ Cats: Index
MP26007h_B 2022 HH Owns 1 Dog
MP26007h_I 2022 HH Owns 1 Dog: Index
MP26008h_B 2022 HH Owns 2+ Dogs
MP26008h_I 2022 HH Owns 2+ Dogs: Index
MP26009h_B 2022 HH Used Canned or Wet Cat Food Last 6 Mo
MP26009h_I 2022 HH Used Canned or Wet Cat Food Last 6 Mo: Index
MP26012h_B 2022 HH Used Packaged Dry Cat Food Last 6 Mo
MP26012h_I 2022 HH Used Packaged Dry Cat Food Last 6 Mo: Index
MP26015h_B 2022 HH Used Cat Treats Last 6 Mo
MP26015h_I 2022 HH Used Cat Treats Last 6 Mo: Index
MP26017h_B 2022 HH Used Cat Litter Last 6 Mo
MP26017h_I 2022 HH Used Cat Litter Last 6 Mo: Index
MP26019h_B 2022 HH Used Canned or Wet Dog Food Last 6 Mo
MP26019h_I 2022 HH Used Canned or Wet Dog Food Last 6 Mo: Index
MP26022h_B 2022 HH Used Packaged Dry Dog Food Last 6 Mo
MP26022h_I 2022 HH Used Packaged Dry Dog Food Last 6 Mo: Index
MP26025h_B 2022 HH Used Dog Biscuits or Treats Last 6 Mo
MP26025h_I 2022 HH Used Dog Biscuits or Treats Last 6 Mo: Index
MP26027h_B 2022 HH Used Flea or Tick or Parasite Product for Cat or Dog
MP26027h_I 2022 HH Used Flea or Tick or Parasite Product for Cat or Dog: Index
MP26029h_B 2022 HH Purchased Pet Food Last 12 Mo
MP26029h_I 2022 HH Purchased Pet Food Last 12 Mo: Index
MP26030h_B 2022 HH Purchased Pet Food from Grocery Store Last 12 Mo
MP26030h_I 2022 HH Purchased Pet Food from Grocery Store Last 12 Mo: Index
MP26031h_B 2022 HH Purchased Pet Food from Petco Last 12 Mo
MP26031h_I 2022 HH Purchased Pet Food from Petco Last 12 Mo: Index
MP26032h_B 2022 HH Purchased Pet Food from PetSmart Last 12 Mo
MP26032h_I 2022 HH Purchased Pet Food from PetSmart Last 12 Mo: Index
MP26048h_B 2022 HH Purchased Pet Food from Other Specialty Pet Store Last 12 Mo
MP26048h_I 2022 HH Purchased Pet Food from Other Specialty Pet Store Last 12 Mo: Index
MP26033h_B 2022 HH Purchased Pet Food from Wholesale Club Last 12 Mo
MP26033h_I 2022 HH Purchased Pet Food from Wholesale Club Last 12 Mo: Index
MP26047h_B 2022 HH Purchased Pet Food Internet/Online Last 12 Mo
MP26047h_I 2022 HH Purchased Pet Food Internet/Online Last 12 Mo: Index
MP26034h_B 2022 HH Purchased Pet Food from Vet Last 12 Mo
MP26034h_I 2022 HH Purchased Pet Food from Vet Last 12 Mo: Index
MP26049h_B 2022 HH Spent $1-$99 on Pet Food Last 12 Mo
MP26049h_I 2022 HH Spent $1-$99 on Pet Food Last 12 Mo: Index
MP26050h_B 2022 HH Spent $100 -$199 on Pet Food Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP26050h_I 2022 HH Spent $100 -$199 on Pet Food Last 12 Mo: Index
MP26051h_B 2022 HH Spent $200-$499 on Pet Food Last 12 Mo
MP26051h_I 2022 HH Spent $200-$499 on Pet Food Last 12 Mo: Index
MP26052h_B 2022 HH Spent $500+ on Pet Food Last 12 Mo
MP26052h_I 2022 HH Spent $500+ on Pet Food Last 12 Mo: Index
MP26046h_B 2022 HH Purchased Flea Control from Online Last 12 Mo
MP26046h_I 2022 HH Purchased Flea Control from Online Last 12 Mo: Index
MP26035h_B 2022 HH Purchased Flea Control from Vet Last 12 Mo
MP26035h_I 2022 HH Purchased Flea Control from Vet Last 12 Mo: Index
MP26036h_B 2022 HH Took Pet 1 Time to Veterinarian Last 12 Mo
MP26036h_I 2022 HH Took Pet 1 Time to Veterinarian Last 12 Mo: Index
MP26037h_B 2022 HH Took Pet 2 Times to Veterinarian Last 12 Mo
MP26037h_I 2022 HH Took Pet 2 Times to Veterinarian Last 12 Mo: Index
MP26038h_B 2022 HH Took Pet 3 Times to Veterinarian Last 12 Mo
MP26038h_I 2022 HH Took Pet 3 Times to Veterinarian Last 12 Mo: Index
MP26039h_B 2022 HH Took Pet 4 Times to Veterinarian Last 12 Mo
MP26039h_I 2022 HH Took Pet 4 Times to Veterinarian Last 12 Mo: Index
MP26040h_B 2022 HH Took Pet 5+ Times to Veterinarian Last 12 Mo
MP26040h_I 2022 HH Took Pet 5+ Times to Veterinarian Last 12 Mo: Index
MP26053h_B 2022 HH Spent $1-$99 on Veterinarian Care Last 12 Mo
MP26053h_I 2022 HH Spent $1-$99 on Veterinarian Care Last 12 Mo: Index
MP26054h_B 2022 HH Spent $100-$199 on Veterinarian Care Last 12 Mo
MP26054h_I 2022 HH Spent $100-$199 on Veterinarian Care Last 12 Mo: Index
MP26055h_B 2022 HH Spent $200-$499 on Veterinarian Care Last 12 Mo
MP26055h_I 2022 HH Spent $200-$499 on Veterinarian Care Last 12 Mo: Index
MP26056h_B 2022 HH Spent $500-$799 on Veterinarian Care Last 12 Mo
MP26056h_I 2022 HH Spent $500-$799 on Veterinarian Care Last 12 Mo: Index
MP26057h_B 2022 HH Spent $800+ on Veterinarian Care Last 12 Mo
MP26057h_I 2022 HH Spent $800+ on Veterinarian Care Last 12 Mo: Index
MP26041h_B 2022 HH Used Professional Pet Service Last 12 Mo
MP26041h_I 2022 HH Used Professional Pet Service Last 12 Mo: Index
MP26042h_B 2022 HH Used Professional Pet Service 3+ Times Last 12 Mo
MP26042h_I 2022 HH Used Professional Pet Service 3+ Times Last 12 Mo: Index
MP26043h_B 2022 HH Used Professional Boarding or Kennel Pet Service Last 12 Mo
MP26043h_I 2022 HH Used Professional Boarding or Kennel Pet Service Last 12 Mo: Index
MP26044h_B 2022 HH Used Professional Grooming Pet Service Last 12 Mo
MP26044h_I 2022 HH Used Professional Grooming Pet Service Last 12 Mo: Index
MP26045h_B 2022 HH Has Pet Insurance
MP26045h_I 2022 HH Has Pet Insurance: Index

Phones and Yellow Pages (Market Potential)


MP24001a_B 2022 Referred to Paper or Online Yellow Pages Last 12 Mo
MP24001a_I 2022 Referred to Paper or Online Yellow Pages Last 12 Mo: Index
MP24002a_B 2022 Referred to Paper Yellow Pages Last 12 Mo
MP24002a_I 2022 Referred to Paper Yellow Pages Last 12 Mo: Index
MP24003a_B 2022 Referred to Online Yellow Pages Last 12 Mo
MP24003a_I 2022 Referred to Online Yellow Pages Last 12 Mo: Index
MP27001a_B 2022 Have a Working Cell Phone
MP27001a_I 2022 Have a Working Cell Phone: Index
MP27002a_B 2022 Have a Smartphone
MP27002a_I 2022 Have a Smartphone: Index
MP27080a_B 2022 Have an Android Phone (Any Brand) Smartphone
MP27080a_I 2022 Have an Android Phone (Any Brand) Smartphone: Index
MP27081a_B 2022 Have an Apple iPhone Smartphone
MP27081a_I 2022 Have an Apple iPhone Smartphone: Index
MP27003a_B 2022 Bought Cell Phone Last 12 Mo
MP27003a_I 2022 Bought Cell Phone Last 12 Mo: Index
MP27004a_B 2022 Use Cell Phone for Business
MP27004a_I 2022 Use Cell Phone for Business: Index
MP27005a_B 2022 Use Cell Phone for Personal Use
MP27005a_I 2022 Use Cell Phone for Personal Use: Index
MP27014a_B 2022 Used Cell/Tablet/E-Reader to Access Search Engine Last 30 Days
MP27014a_I 2022 Used Cell/Tablet/E-Reader to Access Search Engine Last 30 Days: Index
MP27015a_B 2022 Used Cell/Tablet/E-Reader for Entertainment Info Last 30 Days
MP27015a_I 2022 Used Cell/Tablet/E-Reader for Entertainment Info Last 30 Days: Index
MP27016a_B 2022 Used Cell/Tablet/E-Reader for Financial Info Last 30 Days
MP27016a_I 2022 Used Cell/Tablet/E-Reader for Financial Info Last 30 Days: Index
MP27017a_B 2022 Used Cell/Tablet/E-Reader for News Last 30 Days
MP27017a_I 2022 Used Cell/Tablet/E-Reader for News Last 30 Days: Index
MP27018a_B 2022 Used Cell/Tablet/E-Reader for Sports Last 30 Days
MP27018a_I 2022 Used Cell/Tablet/E-Reader for Sports Last 30 Days: Index
MP27093a_B 2022 Used Cell/Tablet/E-Reader for Video Call Last 30 Days
MP27093a_I 2022 Used Cell/Tablet/E-Reader for Video Call Last 30 Days: Index
MP27019a_B 2022 Used Cell/Tablet/E-Reader for Weather Last 30 Days
MP27019a_I 2022 Used Cell/Tablet/E-Reader for Weather Last 30 Days: Index
MP27020a_B 2022 Used Cell/Tablet/E-Reader to Download an App Last 30 Days
MP27020a_I 2022 Used Cell/Tablet/E-Reader to Download an App Last 30 Days: Index
MP27021a_B 2022 Used Cell/Tablet/E-Reader to Download a Game Last 30 Days
MP27021a_I 2022 Used Cell/Tablet/E-Reader to Download a Game Last 30 Days: Index
MP27022a_B 2022 Used Cell/Tablet/E-Reader to Download a Ringtone Last 30 Days
MP27022a_I 2022 Used Cell/Tablet/E-Reader to Download a Ringtone Last 30 Days: Index
MP27023a_B 2022 Used Cell/Tablet/E-Reader to Download a Song Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP27023a_I 2022 Used Cell/Tablet/E-Reader to Download a Song Last 30 Days: Index
MP27024a_B 2022 Used Cell/Tablet/E-Reader to Listen to Music Last 30 Days
MP27024a_I 2022 Used Cell/Tablet/E-Reader to Listen to Music Last 30 Days: Index
MP27025a_B 2022 Used Cell/Tablet/E-Reader to Listen to Podcast Last 30 Days
MP27025a_I 2022 Used Cell/Tablet/E-Reader to Listen to Podcast Last 30 Days: Index
MP27026a_B 2022 Used Cell/Tablet/E-Reader for Map or Directions Last 30 Days
MP27026a_I 2022 Used Cell/Tablet/E-Reader for Map or Directions Last 30 Days: Index
MP27101a_B 2022 Used Cell/Tablet/E-Rdr: Play 1 Player Game Last 30 Days
MP27101a_I 2022 Used Cell/Tablet/E-Rdr: Play 1 Player Game Last 30 Days: Index
MP27102a_B 2022 Used Cell/Tablet/E-Rdr: Play 2+ Player Game Last 30 Days
MP27102a_I 2022 Used Cell/Tablet/E-Rdr: Play 2+ Player Game Last 30 Days: Index
MP27085a_B 2022 Used Cell/Tablet/E-Reader to Purchase a Product Last 30 Days
MP27085a_I 2022 Used Cell/Tablet/E-Reader to Purchase a Product Last 30 Days: Index
MP27079a_B 2022 Used Cell/Tablet/E-Reader to Receive Text Msg Alert Last 30 Days
MP27079a_I 2022 Used Cell/Tablet/E-Reader to Receive Text Msg Alert Last 30 Days: Index
MP27027a_B 2022 Used Cell/Tablet/E-Reader to Redeem a Mobile Coupon Last 30 Days
MP27027a_I 2022 Used Cell/Tablet/E-Reader to Redeem a Mobile Coupon Last 30 Days: Index
MP27087a_B 2022 Used Cell/Tablet/E-Reader to Research Product Last 30 Days
MP27087a_I 2022 Used Cell/Tablet/E-Reader to Research Product Last 30 Days: Index
MP27083a_B 2022 Used Cell/Tablet/E-Reader to Scan a Code Last 30 Days
MP27083a_I 2022 Used Cell/Tablet/E-Reader to Scan a Code Last 30 Days: Index
MP27078a_B 2022 Used Cell/Tablet/E-Reader to Sign Up for Text Alert Last 30 Days
MP27078a_I 2022 Used Cell/Tablet/E-Reader to Sign Up for Text Alert Last 30 Days: Index
MP27097a_B 2022 Used Cell/Tablet/E-Reader to Record a Video Last 30 Days
MP27097a_I 2022 Used Cell/Tablet/E-Reader to Record a Video Last 30 Days: Index
MP27028a_B 2022 Used Cell/Tablet/E-Reader to Text Friends/Family Last 30 Days
MP27028a_I 2022 Used Cell/Tablet/E-Reader to Text Friends/Family Last 30 Days: Index
MP27086a_B 2022 Used Cell/Tablet/E-Reader to Text Rely to Ad Last 30 Days
MP27086a_I 2022 Used Cell/Tablet/E-Reader to Text Rely to Ad Last 30 Days: Index
MP27076a_B 2022 Used Cell/Tablet/E-Reader to Vote with Text Message Last 30 Days
MP27076a_I 2022 Used Cell/Tablet/E-Reader to Vote with Text Message Last 30 Days: Index
MP27077a_B 2022 Used Cell/Tablet/E-Reader to View Ad Sent with Text Last 30 Days
MP27077a_I 2022 Used Cell/Tablet/E-Reader to View Ad Sent with Text Last 30 Days: Index
MP27084a_B 2022 Used Cell/Tablet/E-Reader to Visit Social Media Site Last 30 Days
MP27084a_I 2022 Used Cell/Tablet/E-Reader to Visit Social Media Site Last 30 Days: Index
MP27029a_B 2022 Used Cell/Tablet/E-Reader to Watch a Movie Last 30 Days
MP27029a_I 2022 Used Cell/Tablet/E-Reader to Watch a Movie Last 30 Days: Index
MP27031a_B 2022 Used Cell/Tablet/E-Reader to Watch Download/Streamed TV/30 Days
MP27031a_I 2022 Used Cell/Tablet/E-Reader to Watch Download/Streamed TV/30 Days: Index
MP27092a_B 2022 Used Cell/Tablet/E-Reader to Watch Live TV Last 30 Days
MP27092a_I 2022 Used Cell/Tablet/E-Reader to Watch Live TV Last 30 Days: Index
MP27032a_B 2022 Used Cell/Tablet/E-Reader to Watch a Video Clip Last 30 Days
MP27032a_I 2022 Used Cell/Tablet/E-Reader to Watch a Video Clip Last 30 Days: Index
MP27094a_B 2022 Used Calendar Cell Phone App Last 30 Days
MP27094a_I 2022 Used Calendar Cell Phone App Last 30 Days: Index
MP27095a_B 2022 Used Dating Cell Phone App Last 30 Days
MP27095a_I 2022 Used Dating Cell Phone App Last 30 Days: Index
MP27098a_B 2022 Used Magazine Cell Phone App Last 30 Days
MP27098a_I 2022 Used Magazine Cell Phone App Last 30 Days: Index
MP27096a_B 2022 Used Rideshare/Taxi Cell Phone App Last 30 Days
MP27096a_I 2022 Used Rideshare/Taxi Cell Phone App Last 30 Days: Index
MP27033a_B 2022 Average $1-$24 for Monthly Cell Phone Bill
MP27033a_I 2022 Average $1-$24 for Monthly Cell Phone Bill: Index
MP27034a_B 2022 Average $25-$49 for Monthly Cell Phone Bill
MP27034a_I 2022 Average $25-$49 for Monthly Cell Phone Bill: Index
MP27035a_B 2022 Average $50-$74 for Monthly Cell Phone Bill
MP27035a_I 2022 Average $50-$74 for Monthly Cell Phone Bill: Index
MP27036a_B 2022 Average $75-$99 for Monthly Cell Phone Bill
MP27036a_I 2022 Average $75-$99 for Monthly Cell Phone Bill: Index
MP27037a_B 2022 Average $100-$199 for Monthly Cell Phone Bill
MP27037a_I 2022 Average $100-$199 for Monthly Cell Phone Bill: Index
MP27038a_B 2022 Average $200+ for Monthly Cell Phone Bill
MP27038a_I 2022 Average $200+ for Monthly Cell Phone Bill: Index
MP27039a_B 2022 Have Individual Cell Phone Plan
MP27039a_I 2022 Have Individual Cell Phone Plan: Index
MP27040a_B 2022 Have Family or Shared Cell Phone Plan
MP27040a_I 2022 Have Family or Shared Cell Phone Plan: Index
MP27041a_B 2022 Have Corporate Cell Phone Plan
MP27041a_I 2022 Have Corporate Cell Phone Plan: Index
MP27042a_B 2022 AT&T Service on Cell Phone Used Most Often
MP27042a_I 2022 AT&T Service on Cell Phone Used Most Often: Index
MP27099a_B 2022 Boost Mobile Service on Cell Phone Used Most Often
MP27099a_I 2022 Boost Mobile Service on Cell Phone Used Most Often: Index
MP27100a_B 2022 Cricket Wireless Service on Cell Phone Used Most Often
MP27100a_I 2022 Cricket Wireless Service on Cell Phone Used Most Often: Index
MP27043a_B 2022 Metro by T-Mobile Service on Cell Phone Used Most Often
MP27043a_I 2022 Metro by T-Mobile Service on Cell Phone Used Most Often: Index
MP27045a_B 2022 T-Mobile Service on Cell Phone Used Most Often
MP27045a_I 2022 T-Mobile Service on Cell Phone Used Most Often: Index
MP27046a_B 2022 Verizon Wireless Service on Cell Phone Used Most Often
MP27046a_I 2022 Verizon Wireless Service on Cell Phone Used Most Often: Index
MP27089a_B 2022 Use Monthly Plan with Contract Cellular Service

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP27089a_I 2022 Use Monthly Plan with Contract Cellular Service: Index
MP27090a_B 2022 Use Monthly Plan Without Contract Cellular Service
MP27090a_I 2022 Use Monthly Plan Without Contract Cellular Service: Index
MP27091a_B 2022 Use Prepaid Plan Cellular Service
MP27091a_I 2022 Use Prepaid Plan Cellular Service: Index
MP27048a_B 2022 Purchased or Refilled Calling Card Last 12 Mo
MP27048a_I 2022 Purchased or Refilled Calling Card Last 12 Mo: Index
MP27049h_B 2022 HH Has a Landline Telephone
MP27049h_I 2022 HH Has a Landline Telephone: Index
MP27051h_B 2022 HH Has a Landline Telephone Only (No Cell Phone)
MP27051h_I 2022 HH Has a Landline Telephone Only (No Cell Phone): Index
MP27050h_B 2022 HH Has Cell Phone Only (No Landline Telephone)
MP27050h_I 2022 HH Has Cell Phone Only (No Landline Telephone): Index
MP27052h_B 2022 HH Owns Any Cell Phone
MP27052h_I 2022 HH Owns Any Cell Phone: Index
MP27053h_B 2022 HH Owns 1 Cell Phone
MP27053h_I 2022 HH Owns 1 Cell Phone: Index
MP27054h_B 2022 HH Owns 2 Cell Phones
MP27054h_I 2022 HH Owns 2 Cell Phones: Index
MP27055h_B 2022 HH Owns 3+ Cell Phones
MP27055h_I 2022 HH Owns 3+ Cell Phones: Index
MP27067h_B 2022 HH Made Phone Call to Foreign Country Last 30 Days
MP27067h_I 2022 HH Made Phone Call to Foreign Country Last 30 Days: Index

Psychographics and Advertising (Market Potential)


MP28266a_B 2022 Companies Creating Diverse Ads Important: 1-Disagree Completely
MP28266a_I 2022 Companies Creating Diverse Ads Important: 1-Disagree Completely: Index
MP28267a_B 2022 Companies Creating Diverse Ads Important: 2-Disagree Somewhat
MP28267a_I 2022 Companies Creating Diverse Ads Important: 2-Disagree Somewhat: Index
MP28268a_B 2022 Companies Creating Diverse Ads Important: 3-Agree Somewhat
MP28268a_I 2022 Companies Creating Diverse Ads Important: 3-Agree Somewhat: Index
MP28269a_B 2022 Companies Creating Diverse Ads Important: 4-Agree Completely
MP28269a_I 2022 Companies Creating Diverse Ads Important: 4-Agree Completely: Index
MP28178a_B 2022 Seen Video Ad at Gas Station Last 30 Days
MP28178a_I 2022 Seen Video Ad at Gas Station Last 30 Days: Index
MP28171a_B 2022 Seen Video Ad in Airport Last 30 Days
MP28171a_I 2022 Seen Video Ad in Airport Last 30 Days: Index
MP28172a_B 2022 Seen Video Ad in Bar or Pub Last 30 Days
MP28172a_I 2022 Seen Video Ad in Bar or Pub Last 30 Days: Index
MP28173a_B 2022 Seen Video Ad in Coffee Shop or Cafe or Deli Last 30 Days
MP28173a_I 2022 Seen Video Ad in Coffee Shop or Cafe or Deli Last 30 Days: Index
MP28174a_B 2022 Seen Video Ad in Convenience Store Last 30 Days
MP28174a_I 2022 Seen Video Ad in Convenience Store Last 30 Days: Index
MP28175a_B 2022 Seen Video Ad in Discount/Dept Store Last 30 Days
MP28175a_I 2022 Seen Video Ad in Discount/Dept Store Last 30 Days: Index
MP28176a_B 2022 Seen Video Ad in Drug Store Last 30 Days
MP28176a_I 2022 Seen Video Ad in Drug Store Last 30 Days: Index
MP28177a_B 2022 Seen Video Ad in Fast Food/Family Restaurant Last 30 Days
MP28177a_I 2022 Seen Video Ad in Fast Food/Family Restaurant Last 30 Days: Index
MP28179a_B 2022 Seen Video Ad in Grocery Store Last 30 Days
MP28179a_I 2022 Seen Video Ad in Grocery Store Last 30 Days: Index
MP28180a_B 2022 Seen Video Ad in Gym/Health Club Last 30 Days
MP28180a_I 2022 Seen Video Ad in Gym/Health Club Last 30 Days: Index
MP28183a_B 2022 Seen Video Ad in Medical Office Last 30 Days
MP28183a_I 2022 Seen Video Ad in Medical Office Last 30 Days: Index
MP28184a_B 2022 Seen Video Ad in Movie Theater Lobby Last 30 Days
MP28184a_I 2022 Seen Video Ad in Movie Theater Lobby Last 30 Days: Index
MP28181a_B 2022 Seen Video Ad in Office Bldg Elevator Last 30 Days
MP28181a_I 2022 Seen Video Ad in Office Bldg Elevator Last 30 Days: Index
MP28182a_B 2022 Seen Video Ad in Office Bldg Lobby Last 30 Days
MP28182a_I 2022 Seen Video Ad in Office Bldg Lobby Last 30 Days: Index
MP28185a_B 2022 Seen Video Ad in Shopping Mall Last 30 Days
MP28185a_I 2022 Seen Video Ad in Shopping Mall Last 30 Days: Index
MP28186a_B 2022 Seen Video Ad in Warehouse/Club Store Last 30 Days
MP28186a_I 2022 Seen Video Ad in Warehouse/Club Store Last 30 Days: Index
MP28155a_B 2022 Seen Ad at Bus Stop or Train Station Last 30 Days
MP28155a_I 2022 Seen Ad at Bus Stop or Train Station Last 30 Days: Index
MP28159a_B 2022 Seen Ad at Sports or Entertainment Event Last 30 Days
MP28159a_I 2022 Seen Ad at Sports or Entertainment Event Last 30 Days: Index
MP28187a_B 2022 Seen Ad in Mall (Not Video Ad) Last 30 Days
MP28187a_I 2022 Seen Ad in Mall (Not Video Ad) Last 30 Days: Index
MP28162a_B 2022 Seen Ad in Store (Not Video Ad) Last 30 Days
MP28162a_I 2022 Seen Ad in Store (Not Video Ad) Last 30 Days: Index
MP28154a_B 2022 Seen Ad Inside Bus or Train Last 30 Days
MP28154a_I 2022 Seen Ad Inside Bus or Train Last 30 Days: Index
MP28156a_B 2022 Seen Ad Inside Taxi Last 30 Days
MP28156a_I 2022 Seen Ad Inside Taxi Last 30 Days: Index
MP28153a_B 2022 Seen Ad on Billboard Last 30 Days
MP28153a_I 2022 Seen Ad on Billboard Last 30 Days: Index
MP28161a_B 2022 Seen Ad on Mobile Device Last 30 Days
MP28161a_I 2022 Seen Ad on Mobile Device Last 30 Days: Index
MP28158a_B 2022 Seen Ad on Phone Booth Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28158a_I 2022 Seen Ad on Phone Booth Last 30 Days: Index
MP28160a_B 2022 Seen Ad on Postcard Last 30 Days
MP28160a_I 2022 Seen Ad on Postcard Last 30 Days: Index
MP28169a_B 2022 Seen Ad on Poster at Movie Theater Last 30 Days
MP28169a_I 2022 Seen Ad on Poster at Movie Theater Last 30 Days: Index
MP28157a_B 2022 Seen Ad on Top of Taxi Last 30 Days
MP28157a_I 2022 Seen Ad on Top of Taxi Last 30 Days: Index
MP28170a_B 2022 Seen Ad On-Screen Before Start of Movie Last 30 Days
MP28170a_I 2022 Seen Ad On-Screen Before Start of Movie Last 30 Days: Index
MP28163a_B 2022 Seen Infomercial Last 30 Days
MP28163a_I 2022 Seen Infomercial Last 30 Days: Index
MP28164a_B 2022 Seen Offer or Ad Sent to Home by Mail Last 30 Days
MP28164a_I 2022 Seen Offer or Ad Sent to Home by Mail Last 30 Days: Index
MP28167a_B 2022 Seen Product Placement in Movie Last 30 Days
MP28167a_I 2022 Seen Product Placement in Movie Last 30 Days: Index
MP28166a_B 2022 Seen Product Placement in TV Show Last 30 Days
MP28166a_I 2022 Seen Product Placement in TV Show Last 30 Days: Index
MP28165a_B 2022 Seen Product Placement in Video Game Last 30 Days
MP28165a_I 2022 Seen Product Placement in Video Game Last 30 Days: Index
MP28274a_B 2022 Family/Friends Trust My Advice on Environmentally-Friendly Products
MP28274a_I 2022 Family/Friends Trust My Advice on Environmentally-Friendly Products: Index
MP28287a_B 2022 Very Knowledgeable on Environmentally-Friendly Products
MP28287a_I 2022 Very Knowledgeable on Environmentally-Friendly Products: Index
MP28040a_B 2022 Am Interested in How to Help Environment: 1-Disagree Completely
MP28040a_I 2022 Am Interested in How to Help Environment: 1-Disagree Completely: Index
MP28041a_B 2022 Am Interested in How to Help Environment: 2-Disagree Somewhat
MP28041a_I 2022 Am Interested in How to Help Environment: 2-Disagree Somewhat: Index
MP28042a_B 2022 Am Interested in How to Help Environment: 3-Agree Somewhat
MP28042a_I 2022 Am Interested in How to Help Environment: 3-Agree Somewhat: Index
MP28043a_B 2022 Am Interested in How to Help Environment: 4-Agree Completely
MP28043a_I 2022 Am Interested in How to Help Environment: 4-Agree Completely: Index
MP28044a_B 2022 Climate Change Is a Serious Threat: 1-Disagree Completely
MP28044a_I 2022 Climate Change Is a Serious Threat: 1-Disagree Completely: Index
MP28045a_B 2022 Climate Change Is a Serious Threat: 2-Disagree Somewhat
MP28045a_I 2022 Climate Change Is a Serious Threat: 2-Disagree Somewhat: Index
MP28046a_B 2022 Climate Change Is a Serious Threat: 3-Agree Somewhat
MP28046a_I 2022 Climate Change Is a Serious Threat: 3-Agree Somewhat: Index
MP28047a_B 2022 Climate Change Is a Serious Threat: 4-Agree Completely
MP28047a_I 2022 Climate Change Is a Serious Threat: 4-Agree Completely: Index
MP28036a_B 2022 Govt Should Pay More Attn to Environ Issues: 1-Disagree Completely
MP28036a_I 2022 Govt Should Pay More Attn to Environ Issues: 1-Disagree Completely: Index
MP28037a_B 2022 Govt Should Pay More Attn to Environ Issues: 2-Disagree Somewhat
MP28037a_I 2022 Govt Should Pay More Attn to Environ Issues: 2-Disagree Somewhat: Index
MP28038a_B 2022 Govt Should Pay More Attn to Environ Issues: 3-Agree Somewhat
MP28038a_I 2022 Govt Should Pay More Attn to Environ Issues: 3-Agree Somewhat: Index
MP28039a_B 2022 Govt Should Pay More Attn to Environ Issues: 4-Agree Completely
MP28039a_I 2022 Govt Should Pay More Attn to Environ Issues: 4-Agree Completely: Index
MP28279a_B 2022 Impt to Be Seen as Environmentally Conscious: 1-Disagree Completely
MP28279a_I 2022 Impt to Be Seen as Environmentally Conscious: 1-Disagree Completely: Index
MP28280a_B 2022 Impt to Be Seen as Environmentally Conscious: 2-Disagree Somewhat
MP28280a_I 2022 Impt to Be Seen as Environmentally Conscious: 2-Disagree Somewhat: Index
MP28281a_B 2022 Impt to Be Seen as Environmentally Conscious: 3-Agree Somewhat
MP28281a_I 2022 Impt to Be Seen as Environmentally Conscious: 3-Agree Somewhat: Index
MP28282a_B 2022 Impt to Be Seen as Environmentally Conscious: 4-Agree Completely
MP28282a_I 2022 Impt to Be Seen as Environmentally Conscious: 4-Agree Completely: Index
MP28048a_B 2022 More Environmentally Conscious Than Most: 1-Disagree Completely
MP28048a_I 2022 More Environmentally Conscious Than Most: 1-Disagree Completely: Index
MP28049a_B 2022 More Environmentally Conscious Than Most: 2-Disagree Somewhat
MP28049a_I 2022 More Environmentally Conscious Than Most: 2-Disagree Somewhat: Index
MP28050a_B 2022 More Environmentally Conscious Than Most: 3-Agree Somewhat
MP28050a_I 2022 More Environmentally Conscious Than Most: 3-Agree Somewhat: Index
MP28051a_B 2022 More Environmentally Conscious Than Most: 4-Agree Completely
MP28051a_I 2022 More Environmentally Conscious Than Most: 4-Agree Completely: Index
MP28283a_B 2022 People Should Always Use Recycled Products: 1-Disagree Completely
MP28283a_I 2022 People Should Always Use Recycled Products: 1-Disagree Completely: Index
MP28284a_B 2022 People Should Always Use Recycled Products: 2-Disagree Somewhat
MP28284a_I 2022 People Should Always Use Recycled Products: 2-Disagree Somewhat: Index
MP28285a_B 2022 People Should Always Use Recycled Products: 3-Agree Somewhat
MP28285a_I 2022 People Should Always Use Recycled Products: 3-Agree Somewhat: Index
MP28286a_B 2022 People Should Always Use Recycled Products: 4-Agree Completely
MP28286a_I 2022 People Should Always Use Recycled Products: 4-Agree Completely: Index
MP28288a_B 2022 Worrying About the Environ Is Overreacting: 1-Disagree Completely
MP28288a_I 2022 Worrying About the Environ Is Overreacting: 1-Disagree Completely: Index
MP28289a_B 2022 Worrying About the Environ Is Overreacting: 2-Disagree Somewhat
MP28289a_I 2022 Worrying About the Environ Is Overreacting: 2-Disagree Somewhat: Index
MP28290a_B 2022 Worrying About the Environ Is Overreacting: 3-Agree Somewhat
MP28290a_I 2022 Worrying About the Environ Is Overreacting: 3-Agree Somewhat: Index
MP28291a_B 2022 Worrying About the Environ Is Overreacting: 4-Agree Completely
MP28291a_I 2022 Worrying About the Environ Is Overreacting: 4-Agree Completely: Index
MP28034a_B 2022 Helping to Preserve Nature: 1-Not Important
MP28034a_I 2022 Helping to Preserve Nature: 1-Not Important: Index
MP28035a_B 2022 Helping to Preserve Nature: 2-Average Importance

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28035a_I 2022 Helping to Preserve Nature: 2-Average Importance: Index
MP28033a_B 2022 Helping to Preserve Nature: 3-Very Important
MP28033a_I 2022 Helping to Preserve Nature: 3-Very Important: Index
MP28270a_B 2022 Climate Change Is Too Political: 1-Disagree Completely
MP28270a_I 2022 Climate Change Is Too Political: 1-Disagree Completely: Index
MP28271a_B 2022 Climate Change Is Too Political: 2-Disagree Somewhat
MP28271a_I 2022 Climate Change Is Too Political: 2-Disagree Somewhat: Index
MP28272a_B 2022 Climate Change Is Too Political: 3-Agree Somewhat
MP28272a_I 2022 Climate Change Is Too Political: 3-Agree Somewhat: Index
MP28273a_B 2022 Climate Change Is Too Political: 4-Agree Completely
MP28273a_I 2022 Climate Change Is Too Political: 4-Agree Completely: Index
MP28275a_B 2022 Feel Helpless to Protect the Environment: 1-Disagree Completely
MP28275a_I 2022 Feel Helpless to Protect the Environment: 1-Disagree Completely: Index
MP28276a_B 2022 Feel Helpless to Protect the Environment: 2-Disagree Somewhat
MP28276a_I 2022 Feel Helpless to Protect the Environment: 2-Disagree Somewhat: Index
MP28277a_B 2022 Feel Helpless to Protect the Environment: 3-Agree Somewhat
MP28277a_I 2022 Feel Helpless to Protect the Environment: 3-Agree Somewhat: Index
MP28278a_B 2022 Feel Helpless to Protect the Environment: 4-Agree Completely
MP28278a_I 2022 Feel Helpless to Protect the Environment: 4-Agree Completely: Index
MP28133a_B 2022 Personal/HH Finances Last 12 Mo: 1-Worse
MP28133a_I 2022 Personal/HH Finances Last 12 Mo: 1-Worse: Index
MP28132a_B 2022 Personal/HH Finances Last 12 Mo: 2-About Same
MP28132a_I 2022 Personal/HH Finances Last 12 Mo: 2-About Same: Index
MP28131a_B 2022 Personal/HH Finances Last 12 Mo: 3-Better
MP28131a_I 2022 Personal/HH Finances Last 12 Mo: 3-Better: Index
MP28136a_B 2022 Personal/HH Finances Will Be Next 12 Mo: 1-Worse
MP28136a_I 2022 Personal/HH Finances Will Be Next 12 Mo: 1-Worse: Index
MP28135a_B 2022 Personal/HH Finances Will Be Next 12 Mo: 2-About Same
MP28135a_I 2022 Personal/HH Finances Will Be Next 12 Mo: 2-About Same: Index
MP28134a_B 2022 Personal/HH Finances Will Be Next 12 Mo: 3-Better
MP28134a_I 2022 Personal/HH Finances Will Be Next 12 Mo: 3-Better: Index
MP28312a_B 2022 Ask Others Financial Products/Services Advice: 1-Disagree Completely
MP28312a_I 2022 Ask Others Financial Products/Services Advice: 1-Disagree Completely: Index
MP28313a_B 2022 Ask Others Financial Products/Services Advice: 2-Disagree Somewhat
MP28313a_I 2022 Ask Others Financial Products/Services Advice: 2-Disagree Somewhat: Index
MP28314a_B 2022 Ask Others Financial Products/Services Advice: 3-Agree Somewhat
MP28314a_I 2022 Ask Others Financial Products/Services Advice: 3-Agree Somewhat: Index
MP28315a_B 2022 Ask Others Financial Products/Services Advice: 4-Agree Completely
MP28315a_I 2022 Ask Others Financial Products/Services Advice: 4-Agree Completely: Index
MP28316a_B 2022 Careful with My Money: 1-Disagree Completely
MP28316a_I 2022 Careful with My Money: 1-Disagree Completely: Index
MP28317a_B 2022 Careful with My Money: 2-Disagree Somewhat
MP28317a_I 2022 Careful with My Money: 2-Disagree Somewhat: Index
MP28318a_B 2022 Careful with My Money: 3-Agree Somewhat
MP28318a_I 2022 Careful with My Money: 3-Agree Somewhat: Index
MP28319a_B 2022 Careful with My Money: 4-Agree Completely
MP28319a_I 2022 Careful with My Money: 4-Agree Completely: Index
MP28320a_B 2022 Compare Prices for Finance/Investment Srvs: 1-Disagree Completely
MP28320a_I 2022 Compare Prices for Finance/Investment Srvs: 1-Disagree Completely: Index
MP28321a_B 2022 Compare Prices for Finance/Investment Srvs: 2-Disagree Somewhat
MP28321a_I 2022 Compare Prices for Finance/Investment Srvs: 2-Disagree Somewhat: Index
MP28322a_B 2022 Compare Prices for Finance/Investment Srvs: 3-Agree Somewhat
MP28322a_I 2022 Compare Prices for Finance/Investment Srvs: 3-Agree Somewhat: Index
MP28323a_B 2022 Compare Prices for Finance/Investment Srvs: 4-Agree Completely
MP28323a_I 2022 Compare Prices for Finance/Investment Srvs: 4-Agree Completely: Index
MP28324a_B 2022 Concerned About Credit Card Identity Theft: 1-Disagree Completely
MP28324a_I 2022 Concerned About Credit Card Identity Theft: 1-Disagree Completely: Index
MP28325a_B 2022 Concerned About Credit Card Identity Theft: 2-Disagree Somewhat
MP28325a_I 2022 Concerned About Credit Card Identity Theft: 2-Disagree Somewhat: Index
MP28326a_B 2022 Concerned About Credit Card Identity Theft: 3-Agree Somewhat
MP28326a_I 2022 Concerned About Credit Card Identity Theft: 3-Agree Somewhat: Index
MP28327a_B 2022 Concerned About Credit Card Identity Theft: 4-Agree Completely
MP28327a_I 2022 Concerned About Credit Card Identity Theft: 4-Agree Completely: Index
MP28328a_B 2022 Consider Economy in Making Financial Choices: 1-Disagree Completely
MP28328a_I 2022 Consider Economy in Making Financial Choices: 1-Disagree Completely: Index
MP28329a_B 2022 Consider Economy in Making Financial Choices: 2-Disagree Somewhat
MP28329a_I 2022 Consider Economy in Making Financial Choices: 2-Disagree Somewhat: Index
MP28330a_B 2022 Consider Economy in Making Financial Choices: 3-Agree Somewhat
MP28330a_I 2022 Consider Economy in Making Financial Choices: 3-Agree Somewhat: Index
MP28331a_B 2022 Consider Economy in Making Financial Choices: 4-Agree Completely
MP28331a_I 2022 Consider Economy in Making Financial Choices: 4-Agree Completely: Index
MP28332a_B 2022 Discuss Financial Knowledge with Others: 1-Disagree Completely
MP28332a_I 2022 Discuss Financial Knowledge with Others: 1-Disagree Completely: Index
MP28333a_B 2022 Discuss Financial Knowledge with Others: 2-Disagree Somewhat
MP28333a_I 2022 Discuss Financial Knowledge with Others: 2-Disagree Somewhat: Index
MP28334a_B 2022 Discuss Financial Knowledge with Others: 3-Agree Somewhat
MP28334a_I 2022 Discuss Financial Knowledge with Others: 3-Agree Somewhat: Index
MP28335a_B 2022 Discuss Financial Knowledge with Others: 4-Agree Completely
MP28335a_I 2022 Discuss Financial Knowledge with Others: 4-Agree Completely: Index
MP28336a_B 2022 Economy Directly Impacts Spending Habits: 1-Disagree Completely
MP28336a_I 2022 Economy Directly Impacts Spending Habits: 1-Disagree Completely: Index
MP28337a_B 2022 Economy Directly Impacts Spending Habits: 2-Disagree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28337a_I 2022 Economy Directly Impacts Spending Habits: 2-Disagree Somewhat: Index
MP28338a_B 2022 Economy Directly Impacts Spending Habits: 3-Agree Somewhat
MP28338a_I 2022 Economy Directly Impacts Spending Habits: 3-Agree Somewhat: Index
MP28339a_B 2022 Economy Directly Impacts Spending Habits: 4-Agree Completely
MP28339a_I 2022 Economy Directly Impacts Spending Habits: 4-Agree Completely: Index
MP28340a_B 2022 Enjoy Learning About Finance from Others: 1-Disagree Completely
MP28340a_I 2022 Enjoy Learning About Finance from Others: 1-Disagree Completely: Index
MP28341a_B 2022 Enjoy Learning About Finance from Others: 2-Disagree Somewhat
MP28341a_I 2022 Enjoy Learning About Finance from Others: 2-Disagree Somewhat: Index
MP28342a_B 2022 Enjoy Learning About Finance from Others: 3-Agree Somewhat
MP28342a_I 2022 Enjoy Learning About Finance from Others: 3-Agree Somewhat: Index
MP28343a_B 2022 Enjoy Learning About Finance from Others: 4-Agree Completely
MP28343a_I 2022 Enjoy Learning About Finance from Others: 4-Agree Completely: Index
MP28344a_B 2022 Feel Financially Secure: 1-Disagree Completely
MP28344a_I 2022 Feel Financially Secure: 1-Disagree Completely: Index
MP28345a_B 2022 Feel Financially Secure: 2-Disagree Somewhat
MP28345a_I 2022 Feel Financially Secure: 2-Disagree Somewhat: Index
MP28346a_B 2022 Feel Financially Secure: 3-Agree Somewhat
MP28346a_I 2022 Feel Financially Secure: 3-Agree Somewhat: Index
MP28347a_B 2022 Feel Financially Secure: 4-Agree Completely
MP28347a_I 2022 Feel Financially Secure: 4-Agree Completely: Index
MP28348a_B 2022 Fin Security In Retirement Personal Resp: 1-Disagree Completely
MP28348a_I 2022 Fin Security In Retirement Personal Resp: 1-Disagree Completely: Index
MP28349a_B 2022 Fin Security In Retirement Personal Resp: 2-Disagree Somewhat
MP28349a_I 2022 Fin Security In Retirement Personal Resp: 2-Disagree Somewhat: Index
MP28350a_B 2022 Fin Security In Retirement Personal Resp: 3-Agree Somewhat
MP28350a_I 2022 Fin Security In Retirement Personal Resp: 3-Agree Somewhat: Index
MP28351a_B 2022 Fin Security In Retirement Personal Resp: 4-Agree Completely
MP28351a_I 2022 Fin Security In Retirement Personal Resp: 4-Agree Completely: Index
MP28352a_B 2022 Financial Planning Feels Complicated: 1-Disagree Completely
MP28352a_I 2022 Financial Planning Feels Complicated: 1-Disagree Completely: Index
MP28353a_B 2022 Financial Planning Feels Complicated: 2-Disagree Somewhat
MP28353a_I 2022 Financial Planning Feels Complicated: 2-Disagree Somewhat: Index
MP28354a_B 2022 Financial Planning Feels Complicated: 3-Agree Somewhat
MP28354a_I 2022 Financial Planning Feels Complicated: 3-Agree Somewhat: Index
MP28355a_B 2022 Financial Planning Feels Complicated: 4-Agree Completely
MP28355a_I 2022 Financial Planning Feels Complicated: 4-Agree Completely: Index
MP28356a_B 2022 Financial Service Ads Are Interesting: 1-Disagree Completely
MP28356a_I 2022 Financial Service Ads Are Interesting: 1-Disagree Completely: Index
MP28357a_B 2022 Financial Service Ads Are Interesting: 2-Disagree Somewhat
MP28357a_I 2022 Financial Service Ads Are Interesting: 2-Disagree Somewhat: Index
MP28358a_B 2022 Financial Service Ads Are Interesting: 3-Agree Somewhat
MP28358a_I 2022 Financial Service Ads Are Interesting: 3-Agree Somewhat: Index
MP28359a_B 2022 Financial Service Ads Are Interesting: 4-Agree Completely
MP28359a_I 2022 Financial Service Ads Are Interesting: 4-Agree Completely: Index
MP28145a_B 2022 Hate Going to My Bank Branch: 1-Disagree Completely
MP28145a_I 2022 Hate Going to My Bank Branch: 1-Disagree Completely: Index
MP28146a_B 2022 Hate Going to My Bank Branch: 2-Disagree Somewhat
MP28146a_I 2022 Hate Going to My Bank Branch: 2-Disagree Somewhat: Index
MP28147a_B 2022 Hate Going to My Bank Branch: 3-Agree Somewhat
MP28147a_I 2022 Hate Going to My Bank Branch: 3-Agree Somewhat: Index
MP28148a_B 2022 Hate Going to My Bank Branch: 4-Agree Completely
MP28148a_I 2022 Hate Going to My Bank Branch: 4-Agree Completely: Index
MP28360a_B 2022 Know My Credit Score: 1-Disagree Completely
MP28360a_I 2022 Know My Credit Score: 1-Disagree Completely: Index
MP28361a_B 2022 Know My Credit Score: 2-Disagree Somewhat
MP28361a_I 2022 Know My Credit Score: 2-Disagree Somewhat: Index
MP28362a_B 2022 Know My Credit Score: 3-Agree Somewhat
MP28362a_I 2022 Know My Credit Score: 3-Agree Somewhat: Index
MP28363a_B 2022 Know My Credit Score: 4-Agree Completely
MP28363a_I 2022 Know My Credit Score: 4-Agree Completely: Index
MP28141a_B 2022 Like Investment Risks for High Returns: 1-Disagree Completely
MP28141a_I 2022 Like Investment Risks for High Returns: 1-Disagree Completely: Index
MP28142a_B 2022 Like Investment Risks for High Returns: 2-Disagree Somewhat
MP28142a_I 2022 Like Investment Risks for High Returns: 2-Disagree Somewhat: Index
MP28143a_B 2022 Like Investment Risks for High Returns: 3-Agree Somewhat
MP28143a_I 2022 Like Investment Risks for High Returns: 3-Agree Somewhat: Index
MP28144a_B 2022 Like Investment Risks for High Returns: 4-Agree Completely
MP28144a_I 2022 Like Investment Risks for High Returns: 4-Agree Completely: Index
MP28364a_B 2022 Make Big Purchases After Getting Tax Refund: 1-Disagree Completely
MP28364a_I 2022 Make Big Purchases After Getting Tax Refund: 1-Disagree Completely: Index
MP28365a_B 2022 Make Big Purchases After Getting Tax Refund: 2-Disagree Somewhat
MP28365a_I 2022 Make Big Purchases After Getting Tax Refund: 2-Disagree Somewhat: Index
MP28366a_B 2022 Make Big Purchases After Getting Tax Refund: 3-Agree Somewhat
MP28366a_I 2022 Make Big Purchases After Getting Tax Refund: 3-Agree Somewhat: Index
MP28367a_B 2022 Make Big Purchases After Getting Tax Refund: 4-Agree Completely
MP28367a_I 2022 Make Big Purchases After Getting Tax Refund: 4-Agree Completely: Index
MP28368a_B 2022 Money Is Best Measure of Success: 1-Disagree Completely
MP28368a_I 2022 Money Is Best Measure of Success: 1-Disagree Completely: Index
MP28369a_B 2022 Money Is Best Measure of Success: 2-Disagree Somewhat
MP28369a_I 2022 Money Is Best Measure of Success: 2-Disagree Somewhat: Index
MP28370a_B 2022 Money Is Best Measure of Success: 3-Agree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28370a_I 2022 Money Is Best Measure of Success: 3-Agree Somewhat: Index
MP28371a_B 2022 Money Is Best Measure of Success: 4-Agree Completely
MP28371a_I 2022 Money Is Best Measure of Success: 4-Agree Completely: Index
MP28372a_B 2022 Feel Overwhelmed by Financial Burdens: 1-Disagree Completely
MP28372a_I 2022 Feel Overwhelmed by Financial Burdens: 1-Disagree Completely: Index
MP28373a_B 2022 Feel Overwhelmed by Financial Burdens: 2-Disagree Somewhat
MP28373a_I 2022 Feel Overwhelmed by Financial Burdens: 2-Disagree Somewhat: Index
MP28374a_B 2022 Feel Overwhelmed by Financial Burdens: 3-Agree Somewhat
MP28374a_I 2022 Feel Overwhelmed by Financial Burdens: 3-Agree Somewhat: Index
MP28375a_B 2022 Feel Overwhelmed by Financial Burdens: 4-Agree Completely
MP28375a_I 2022 Feel Overwhelmed by Financial Burdens: 4-Agree Completely: Index
MP28376a_B 2022 Pay Any Price for Good Financial Advice: 1-Disagree Completely
MP28376a_I 2022 Pay Any Price for Good Financial Advice: 1-Disagree Completely: Index
MP28377a_B 2022 Pay Any Price for Good Financial Advice: 2-Disagree Somewhat
MP28377a_I 2022 Pay Any Price for Good Financial Advice: 2-Disagree Somewhat: Index
MP28378a_B 2022 Pay Any Price for Good Financial Advice: 3-Agree Somewhat
MP28378a_I 2022 Pay Any Price for Good Financial Advice: 3-Agree Somewhat: Index
MP28379a_B 2022 Pay Any Price for Good Financial Advice: 4-Agree Completely
MP28379a_I 2022 Pay Any Price for Good Financial Advice: 4-Agree Completely: Index
MP28380a_B 2022 Prefer to Pay Cash for Purchases: 1-Disagree Completely
MP28380a_I 2022 Prefer to Pay Cash for Purchases: 1-Disagree Completely: Index
MP28381a_B 2022 Prefer to Pay Cash for Purchases: 2-Disagree Somewhat
MP28381a_I 2022 Prefer to Pay Cash for Purchases: 2-Disagree Somewhat: Index
MP28382a_B 2022 Prefer to Pay Cash for Purchases: 3-Agree Somewhat
MP28382a_I 2022 Prefer to Pay Cash for Purchases: 3-Agree Somewhat: Index
MP28383a_B 2022 Prefer to Pay Cash for Purchases: 4-Agree Completely
MP28383a_I 2022 Prefer to Pay Cash for Purchases: 4-Agree Completely: Index
MP28384a_B 2022 Primarily Do Banking Online 1-Disagree Completely
MP28384a_I 2022 Primarily Do Banking Online 1-Disagree Completely: Index
MP28385a_B 2022 Primarily Do Banking Online 2-Disagree Somewhat
MP28385a_I 2022 Primarily Do Banking Online 2-Disagree Somewhat: Index
MP28386a_B 2022 Primarily Do Banking Online 3-Agree Somewhat
MP28386a_I 2022 Primarily Do Banking Online 3-Agree Somewhat: Index
MP28387a_B 2022 Primarily Do Banking Online 4-Agree Completely
MP28387a_I 2022 Primarily Do Banking Online 4-Agree Completely: Index
MP28388a_B 2022 Rather Save Than Borrow for Purchase: 1-Disagree Completely
MP28388a_I 2022 Rather Save Than Borrow for Purchase: 1-Disagree Completely: Index
MP28389a_B 2022 Rather Save Than Borrow for Purchase: 2-Disagree Somewhat
MP28389a_I 2022 Rather Save Than Borrow for Purchase: 2-Disagree Somewhat: Index
MP28390a_B 2022 Rather Save Than Borrow for Purchase: 3-Agree Somewhat
MP28390a_I 2022 Rather Save Than Borrow for Purchase: 3-Agree Somewhat: Index
MP28391a_B 2022 Rather Save Than Borrow for Purchase: 4-Agree Completely
MP28391a_I 2022 Rather Save Than Borrow for Purchase: 4-Agree Completely: Index
MP28392a_B 2022 Research Financial Services Beforehand: 1-Disagree Completely
MP28392a_I 2022 Research Financial Services Beforehand: 1-Disagree Completely: Index
MP28393a_B 2022 Research Financial Services Beforehand: 2-Disagree Somewhat
MP28393a_I 2022 Research Financial Services Beforehand: 2-Disagree Somewhat: Index
MP28394a_B 2022 Research Financial Services Beforehand: 3-Agree Somewhat
MP28394a_I 2022 Research Financial Services Beforehand: 3-Agree Somewhat: Index
MP28395a_B 2022 Research Financial Services Beforehand: 4-Agree Completely
MP28395a_I 2022 Research Financial Services Beforehand: 4-Agree Completely: Index
MP28396a_B 2022 Spend Money Without Thinking: 1-Disagree Completely
MP28396a_I 2022 Spend Money Without Thinking: 1-Disagree Completely: Index
MP28397a_B 2022 Spend Money Without Thinking: 2-Disagree Somewhat
MP28397a_I 2022 Spend Money Without Thinking: 2-Disagree Somewhat: Index
MP28398a_B 2022 Spend Money Without Thinking: 3-Agree Somewhat
MP28398a_I 2022 Spend Money Without Thinking: 3-Agree Somewhat: Index
MP28399a_B 2022 Spend Money Without Thinking: 4-Agree Completely
MP28399a_I 2022 Spend Money Without Thinking: 4-Agree Completely: Index
MP28400a_B 2022 Take Active Role in My Retirement Planning: 1-Disagree Completely
MP28400a_I 2022 Take Active Role in My Retirement Planning: 1-Disagree Completely: Index
MP28401a_B 2022 Take Active Role in My Retirement Planning: 2-Disagree Somewhat
MP28401a_I 2022 Take Active Role in My Retirement Planning: 2-Disagree Somewhat: Index
MP28402a_B 2022 Take Active Role in My Retirement Planning: 3-Agree Somewhat
MP28402a_I 2022 Take Active Role in My Retirement Planning: 3-Agree Somewhat: Index
MP28403a_B 2022 Take Active Role in My Retirement Planning: 4-Agree Completely
MP28403a_I 2022 Take Active Role in My Retirement Planning: 4-Agree Completely: Index
MP28404a_B 2022 Very Good at Managing Money: 1-Disagree Completely
MP28404a_I 2022 Very Good at Managing Money: 1-Disagree Completely: Index
MP28405a_B 2022 Very Good at Managing Money: 2-Disagree Somewhat
MP28405a_I 2022 Very Good at Managing Money: 2-Disagree Somewhat: Index
MP28406a_B 2022 Very Good at Managing Money: 3-Agree Somewhat
MP28406a_I 2022 Very Good at Managing Money: 3-Agree Somewhat: Index
MP28407a_B 2022 Very Good at Managing Money: 4-Agree Completely
MP28407a_I 2022 Very Good at Managing Money: 4-Agree Completely: Index
MP28408a_B 2022 Want to Look Financially Successful: 1-Disagree Completely
MP28408a_I 2022 Want to Look Financially Successful: 1-Disagree Completely: Index
MP28409a_B 2022 Want to Look Financially Successful: 2-Disagree Somewhat
MP28409a_I 2022 Want to Look Financially Successful: 2-Disagree Somewhat: Index
MP28410a_B 2022 Want to Look Financially Successful: 3-Agree Somewhat
MP28410a_I 2022 Want to Look Financially Successful: 3-Agree Somewhat: Index
MP28411a_B 2022 Want to Look Financially Successful: 4-Agree Completely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28411a_I 2022 Want to Look Financially Successful: 4-Agree Completely: Index
MP28412a_B 2022 Well-Covered with Life Insurance: 1-Disagree Completely
MP28412a_I 2022 Well-Covered with Life Insurance: 1-Disagree Completely: Index
MP28413a_B 2022 Well-Covered with Life Insurance: 2-Disagree Somewhat
MP28413a_I 2022 Well-Covered with Life Insurance: 2-Disagree Somewhat: Index
MP28414a_B 2022 Well-Covered with Life Insurance: 3-Agree Somewhat
MP28414a_I 2022 Well-Covered with Life Insurance: 3-Agree Somewhat: Index
MP28415a_B 2022 Well-Covered with Life Insurance: 4-Agree Completely
MP28415a_I 2022 Well-Covered with Life Insurance: 4-Agree Completely: Index
MP28416a_B 2022 Well-Covered with Renter/Homeowner Insurance: 1-Disagree Completely
MP28416a_I 2022 Well-Covered with Renter/Homeowner Insurance: 1-Disagree Completely: Index
MP28417a_B 2022 Well-Covered with Renter/Homeowner Insurance: 2-Disagree Somewhat
MP28417a_I 2022 Well-Covered with Renter/Homeowner Insurance: 2-Disagree Somewhat: Index
MP28418a_B 2022 Well-Covered with Renter/Homeowner Insurance: 3-Agree Somewhat
MP28418a_I 2022 Well-Covered with Renter/Homeowner Insurance: 3-Agree Somewhat: Index
MP28419a_B 2022 Well-Covered with Renter/Homeowner Insurance: 4-Agree Completely
MP28419a_I 2022 Well-Covered with Renter/Homeowner Insurance: 4-Agree Completely: Index
MP28420a_B 2022 Worry About Retiring When I Want: 1-Disagree Completely
MP28420a_I 2022 Worry About Retiring When I Want: 1-Disagree Completely: Index
MP28421a_B 2022 Worry About Retiring When I Want: 2-Disagree Somewhat
MP28421a_I 2022 Worry About Retiring When I Want: 2-Disagree Somewhat: Index
MP28422a_B 2022 Worry About Retiring When I Want: 3-Agree Somewhat
MP28422a_I 2022 Worry About Retiring When I Want: 3-Agree Somewhat: Index
MP28423a_B 2022 Worry About Retiring When I Want: 4-Agree Completely
MP28423a_I 2022 Worry About Retiring When I Want: 4-Agree Completely: Index

Psychographics and Food (Market Potential)


MP28424a_B 2022 Buy Many Units If Food Item on Sale: 1-Disagree Completely
MP28424a_I 2022 Buy Many Units If Food Item on Sale: 1-Disagree Completely: Index
MP28425a_B 2022 Buy Many Units If Food Item on Sale: 2-Disagree Somewhat
MP28425a_I 2022 Buy Many Units If Food Item on Sale: 2-Disagree Somewhat: Index
MP28426a_B 2022 Buy Many Units If Food Item on Sale: 3-Agree Somewhat
MP28426a_I 2022 Buy Many Units If Food Item on Sale: 3-Agree Somewhat: Index
MP28427a_B 2022 Buy Many Units If Food Item on Sale: 4-Agree Completely
MP28427a_I 2022 Buy Many Units If Food Item on Sale: 4-Agree Completely: Index
MP28428a_B 2022 Celebrity Chefs Inspire Me to Cook/Bake: 1-Disagree Completely
MP28428a_I 2022 Celebrity Chefs Inspire Me to Cook/Bake: 1-Disagree Completely: Index
MP28429a_B 2022 Celebrity Chefs Inspire Me to Cook/Bake: 2-Disagree Somewhat
MP28429a_I 2022 Celebrity Chefs Inspire Me to Cook/Bake: 2-Disagree Somewhat: Index
MP28430a_B 2022 Celebrity Chefs Inspire Me to Cook/Bake: 3-Agree Somewhat
MP28430a_I 2022 Celebrity Chefs Inspire Me to Cook/Bake: 3-Agree Somewhat: Index
MP28431a_B 2022 Celebrity Chefs Inspire Me to Cook/Bake: 4-Agree Completely
MP28431a_I 2022 Celebrity Chefs Inspire Me to Cook/Bake: 4-Agree Completely: Index
MP28076a_B 2022 Check Food Ingredients Before I Buy: 1-Disagree Completely
MP28076a_I 2022 Check Food Ingredients Before I Buy: 1-Disagree Completely: Index
MP28077a_B 2022 Check Food Ingredients Before I Buy: 2-Disagree Somewhat
MP28077a_I 2022 Check Food Ingredients Before I Buy: 2-Disagree Somewhat: Index
MP28078a_B 2022 Check Food Ingredients Before I Buy: 3-Agree Somewhat
MP28078a_I 2022 Check Food Ingredients Before I Buy: 3-Agree Somewhat: Index
MP28079a_B 2022 Check Food Ingredients Before I Buy: 4-Agree Completely
MP28079a_I 2022 Check Food Ingredients Before I Buy: 4-Agree Completely: Index
MP28432a_B 2022 Choose Foods Mostly for Nutritional Value: 1-Disagree Completely
MP28432a_I 2022 Choose Foods Mostly for Nutritional Value: 1-Disagree Completely: Index
MP28433a_B 2022 Choose Foods Mostly for Nutritional Value: 2-Disagree Somewhat
MP28433a_I 2022 Choose Foods Mostly for Nutritional Value: 2-Disagree Somewhat: Index
MP28434a_B 2022 Choose Foods Mostly for Nutritional Value: 3-Agree Somewhat
MP28434a_I 2022 Choose Foods Mostly for Nutritional Value: 3-Agree Somewhat: Index
MP28435a_B 2022 Choose Foods Mostly for Nutritional Value: 4-Agree Completely
MP28435a_I 2022 Choose Foods Mostly for Nutritional Value: 4-Agree Completely: Index
MP28436a_B 2022 Cook Meals Frequently Each Week: 1-Disagree Completely
MP28436a_I 2022 Cook Meals Frequently Each Week: 1-Disagree Completely: Index
MP28437a_B 2022 Cook Meals Frequently Each Week: 2-Disagree Somewhat
MP28437a_I 2022 Cook Meals Frequently Each Week: 2-Disagree Somewhat: Index
MP28438a_B 2022 Cook Meals Frequently Each Week: 3-Agree Somewhat
MP28438a_I 2022 Cook Meals Frequently Each Week: 3-Agree Somewhat: Index
MP28439a_B 2022 Cook Meals Frequently Each Week: 4-Agree Completely
MP28439a_I 2022 Cook Meals Frequently Each Week: 4-Agree Completely: Index
MP28440a_B 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 1-Disagree Completely
MP28440a_I 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 1-Disagree Completely: Index
MP28441a_B 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 2-Disagree Somewhat
MP28441a_I 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 2-Disagree Somewhat: Index
MP28442a_B 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 3-Agree Somewhat
MP28442a_I 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 3-Agree Somewhat: Index
MP28443a_B 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 4-Agree Completely
MP28443a_I 2022 Prefer to Cook w/Fresh Food vs Canned/Frozen: 4-Agree Completely: Index
MP28444a_B 2022 Count Calories of the Foods I Eat: 1-Disagree Completely
MP28444a_I 2022 Count Calories of the Foods I Eat: 1-Disagree Completely: Index
MP28445a_B 2022 Count Calories of the Foods I Eat: 2-Disagree Somewhat
MP28445a_I 2022 Count Calories of the Foods I Eat: 2-Disagree Somewhat: Index
MP28446a_B 2022 Count Calories of the Foods I Eat: 3-Agree Somewhat
MP28446a_I 2022 Count Calories of the Foods I Eat: 3-Agree Somewhat: Index
MP28447a_B 2022 Count Calories of the Foods I Eat: 4-Agree Completely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28447a_I 2022 Count Calories of the Foods I Eat: 4-Agree Completely: Index
MP28448a_B 2022 Dinners in My Home Are Planned: 1-Disagree Completely
MP28448a_I 2022 Dinners in My Home Are Planned: 1-Disagree Completely: Index
MP28449a_B 2022 Dinners in My Home Are Planned: 2-Disagree Somewhat
MP28449a_I 2022 Dinners in My Home Are Planned: 2-Disagree Somewhat: Index
MP28450a_B 2022 Dinners in My Home Are Planned: 3-Agree Somewhat
MP28450a_I 2022 Dinners in My Home Are Planned: 3-Agree Somewhat: Index
MP28451a_B 2022 Dinners in My Home Are Planned: 4-Agree Completely
MP28451a_I 2022 Dinners in My Home Are Planned: 4-Agree Completely: Index
MP28452a_B 2022 Like Eating Foods from Different Cultures: 1-Disagree Completely
MP28452a_I 2022 Like Eating Foods from Different Cultures: 1-Disagree Completely: Index
MP28453a_B 2022 Like Eating Foods from Different Cultures: 2-Disagree Somewhat
MP28453a_I 2022 Like Eating Foods from Different Cultures: 2-Disagree Somewhat: Index
MP28454a_B 2022 Like Eating Foods from Different Cultures: 3-Agree Somewhat
MP28454a_I 2022 Like Eating Foods from Different Cultures: 3-Agree Somewhat: Index
MP28455a_B 2022 Like Eating Foods from Different Cultures: 4-Agree Completely
MP28455a_I 2022 Like Eating Foods from Different Cultures: 4-Agree Completely: Index
MP28456a_B 2022 Eat Foods I Like Regardless of Calories: 1-Disagree Completely
MP28456a_I 2022 Eat Foods I Like Regardless of Calories: 1-Disagree Completely: Index
MP28457a_B 2022 Eat Foods I Like Regardless of Calories: 2-Disagree Somewhat
MP28457a_I 2022 Eat Foods I Like Regardless of Calories: 2-Disagree Somewhat: Index
MP28458a_B 2022 Eat Foods I Like Regardless of Calories: 3-Agree Somewhat
MP28458a_I 2022 Eat Foods I Like Regardless of Calories: 3-Agree Somewhat: Index
MP28459a_B 2022 Eat Foods I Like Regardless of Calories: 4-Agree Completely
MP28459a_I 2022 Eat Foods I Like Regardless of Calories: 4-Agree Completely: Index
MP28460a_B 2022 Eat Gourmet Food Whenever Possible: 1-Disagree Completely
MP28460a_I 2022 Eat Gourmet Food Whenever Possible: 1-Disagree Completely: Index
MP28461a_B 2022 Eat Gourmet Food Whenever Possible: 2-Disagree Somewhat
MP28461a_I 2022 Eat Gourmet Food Whenever Possible: 2-Disagree Somewhat: Index
MP28462a_B 2022 Eat Gourmet Food Whenever Possible: 3-Agree Somewhat
MP28462a_I 2022 Eat Gourmet Food Whenever Possible: 3-Agree Somewhat: Index
MP28463a_B 2022 Eat Gourmet Food Whenever Possible: 4-Agree Completely
MP28463a_I 2022 Eat Gourmet Food Whenever Possible: 4-Agree Completely: Index
MP28464a_B 2022 Eat Many Small Meals Throughout the Day: 1-Disagree Completely
MP28464a_I 2022 Eat Many Small Meals Throughout the Day: 1-Disagree Completely: Index
MP28465a_B 2022 Eat Many Small Meals Throughout the Day: 2-Disagree Somewhat
MP28465a_I 2022 Eat Many Small Meals Throughout the Day: 2-Disagree Somewhat: Index
MP28466a_B 2022 Eat Many Small Meals Throughout the Day: 3-Agree Somewhat
MP28466a_I 2022 Eat Many Small Meals Throughout the Day: 3-Agree Somewhat: Index
MP28467a_B 2022 Eat Many Small Meals Throughout the Day: 4-Agree Completely
MP28467a_I 2022 Eat Many Small Meals Throughout the Day: 4-Agree Completely: Index
MP28468a_B 2022 Eat to Be Healthy vs to Lose Weight: 1-Disagree Completely
MP28468a_I 2022 Eat to Be Healthy vs to Lose Weight: 1-Disagree Completely: Index
MP28469a_B 2022 Eat to Be Healthy vs to Lose Weight: 2-Disagree Somewhat
MP28469a_I 2022 Eat to Be Healthy vs to Lose Weight: 2-Disagree Somewhat: Index
MP28470a_B 2022 Eat to Be Healthy vs to Lose Weight: 3-Agree Somewhat
MP28470a_I 2022 Eat to Be Healthy vs to Lose Weight: 3-Agree Somewhat: Index
MP28471a_B 2022 Eat to Be Healthy vs to Lose Weight: 4-Agree Completely
MP28471a_I 2022 Eat to Be Healthy vs to Lose Weight: 4-Agree Completely: Index
MP28472a_B 2022 Eating at Fast Food Restaurants Is Fun: 1-Disagree Completely
MP28472a_I 2022 Eating at Fast Food Restaurants Is Fun: 1-Disagree Completely: Index
MP28473a_B 2022 Eating at Fast Food Restaurants Is Fun: 2-Disagree Somewhat
MP28473a_I 2022 Eating at Fast Food Restaurants Is Fun: 2-Disagree Somewhat: Index
MP28474a_B 2022 Eating at Fast Food Restaurants Is Fun: 3-Agree Somewhat
MP28474a_I 2022 Eating at Fast Food Restaurants Is Fun: 3-Agree Somewhat: Index
MP28475a_B 2022 Eating at Fast Food Restaurants Is Fun: 4-Agree Completely
MP28475a_I 2022 Eating at Fast Food Restaurants Is Fun: 4-Agree Completely: Index
MP28476a_B 2022 Eating Out Is All About the Experience: 1-Disagree Completely
MP28476a_I 2022 Eating Out Is All About the Experience: 1-Disagree Completely: Index
MP28477a_B 2022 Eating Out Is All About the Experience: 2-Disagree Somewhat
MP28477a_I 2022 Eating Out Is All About the Experience: 2-Disagree Somewhat: Index
MP28478a_B 2022 Eating Out Is All About the Experience: 3-Agree Somewhat
MP28478a_I 2022 Eating Out Is All About the Experience: 3-Agree Somewhat: Index
MP28479a_B 2022 Eating Out Is All About the Experience: 4-Agree Completely
MP28479a_I 2022 Eating Out Is All About the Experience: 4-Agree Completely: Index
MP28480a_B 2022 Evaluate Nutrition of Restaurant Menu Items: 1-Disagree Completely
MP28480a_I 2022 Evaluate Nutrition of Restaurant Menu Items: 1-Disagree Completely: Index
MP28481a_B 2022 Evaluate Nutrition of Restaurant Menu Items: 2-Disagree Somewhat
MP28481a_I 2022 Evaluate Nutrition of Restaurant Menu Items: 2-Disagree Somewhat: Index
MP28482a_B 2022 Evaluate Nutrition of Restaurant Menu Items: 3-Agree Somewhat
MP28482a_I 2022 Evaluate Nutrition of Restaurant Menu Items: 3-Agree Somewhat: Index
MP28483a_B 2022 Evaluate Nutrition of Restaurant Menu Items: 4-Agree Completely
MP28483a_I 2022 Evaluate Nutrition of Restaurant Menu Items: 4-Agree Completely: Index
MP28484a_B 2022 Fast Food Fits My Busy Lifestyle: 1-Disagree Completely
MP28484a_I 2022 Fast Food Fits My Busy Lifestyle: 1-Disagree Completely: Index
MP28485a_B 2022 Fast Food Fits My Busy Lifestyle: 2-Disagree Somewhat
MP28485a_I 2022 Fast Food Fits My Busy Lifestyle: 2-Disagree Somewhat: Index
MP28486a_B 2022 Fast Food Fits My Busy Lifestyle: 3-Agree Somewhat
MP28486a_I 2022 Fast Food Fits My Busy Lifestyle: 3-Agree Somewhat: Index
MP28487a_B 2022 Fast Food Fits My Busy Lifestyle: 4-Agree Completely
MP28487a_I 2022 Fast Food Fits My Busy Lifestyle: 4-Agree Completely: Index
MP28488a_B 2022 Fast Food Helps Stay Within My Budget: 1-Disagree Completely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28488a_I 2022 Fast Food Helps Stay Within My Budget: 1-Disagree Completely: Index
MP28489a_B 2022 Fast Food Helps Stay Within My Budget: 2-Disagree Somewhat
MP28489a_I 2022 Fast Food Helps Stay Within My Budget: 2-Disagree Somewhat: Index
MP28490a_B 2022 Fast Food Helps Stay Within My Budget: 3-Agree Somewhat
MP28490a_I 2022 Fast Food Helps Stay Within My Budget: 3-Agree Somewhat: Index
MP28491a_B 2022 Fast Food Helps Stay Within My Budget: 4-Agree Completely
MP28491a_I 2022 Fast Food Helps Stay Within My Budget: 4-Agree Completely: Index
MP28492a_B 2022 Fast Food Is Junk Food: 1-Disagree Completely
MP28492a_I 2022 Fast Food Is Junk Food: 1-Disagree Completely: Index
MP28493a_B 2022 Fast Food Is Junk Food: 2-Disagree Somewhat
MP28493a_I 2022 Fast Food Is Junk Food: 2-Disagree Somewhat: Index
MP28494a_B 2022 Fast Food Is Junk Food: 3-Agree Somewhat
MP28494a_I 2022 Fast Food Is Junk Food: 3-Agree Somewhat: Index
MP28495a_B 2022 Fast Food Is Junk Food: 4-Agree Completely
MP28495a_I 2022 Fast Food Is Junk Food: 4-Agree Completely: Index
MP28496a_B 2022 Feel Guilty Eating Fattening Foods : 1-Disagree Completely
MP28496a_I 2022 Feel Guilty Eating Fattening Foods : 1-Disagree Completely: Index
MP28497a_B 2022 Feel Guilty Eating Fattening Foods : 2-Disagree Somewhat
MP28497a_I 2022 Feel Guilty Eating Fattening Foods : 2-Disagree Somewhat: Index
MP28498a_B 2022 Feel Guilty Eating Fattening Foods : 3-Agree Somewhat
MP28498a_I 2022 Feel Guilty Eating Fattening Foods : 3-Agree Somewhat: Index
MP28499a_B 2022 Feel Guilty Eating Fattening Foods : 4-Agree Completely
MP28499a_I 2022 Feel Guilty Eating Fattening Foods : 4-Agree Completely: Index
MP28500a_B 2022 Frequently Eat Sweets: 1-Disagree Completely
MP28500a_I 2022 Frequently Eat Sweets: 1-Disagree Completely: Index
MP28501a_B 2022 Frequently Eat Sweets: 2-Disagree Somewhat
MP28501a_I 2022 Frequently Eat Sweets: 2-Disagree Somewhat: Index
MP28502a_B 2022 Frequently Eat Sweets: 3-Agree Somewhat
MP28502a_I 2022 Frequently Eat Sweets: 3-Agree Somewhat: Index
MP28503a_B 2022 Frequently Eat Sweets: 4-Agree Completely
MP28503a_I 2022 Frequently Eat Sweets: 4-Agree Completely: Index
MP28504a_B 2022 Health Food Trends Affect Purchases: 1-Disagree Completely
MP28504a_I 2022 Health Food Trends Affect Purchases: 1-Disagree Completely: Index
MP28505a_B 2022 Health Food Trends Affect Purchases: 2-Disagree Somewhat
MP28505a_I 2022 Health Food Trends Affect Purchases: 2-Disagree Somewhat: Index
MP28506a_B 2022 Health Food Trends Affect Purchases: 3-Agree Somewhat
MP28506a_I 2022 Health Food Trends Affect Purchases: 3-Agree Somewhat: Index
MP28507a_B 2022 Health Food Trends Affect Purchases: 4-Agree Completely
MP28507a_I 2022 Health Food Trends Affect Purchases: 4-Agree Completely: Index
MP28508a_B 2022 Healthy Lifestyle Better Than Dieting: 1-Disagree Completely
MP28508a_I 2022 Healthy Lifestyle Better Than Dieting: 1-Disagree Completely: Index
MP28509a_B 2022 Healthy Lifestyle Better Than Dieting: 2-Disagree Somewhat
MP28509a_I 2022 Healthy Lifestyle Better Than Dieting: 2-Disagree Somewhat: Index
MP28510a_B 2022 Healthy Lifestyle Better Than Dieting: 3-Agree Somewhat
MP28510a_I 2022 Healthy Lifestyle Better Than Dieting: 3-Agree Somewhat: Index
MP28511a_B 2022 Healthy Lifestyle Better Than Dieting: 4-Agree Completely
MP28511a_I 2022 Healthy Lifestyle Better Than Dieting: 4-Agree Completely: Index
MP28512a_B 2022 Indulge Cravings for Foods I Like: 1-Disagree Completely
MP28512a_I 2022 Indulge Cravings for Foods I Like: 1-Disagree Completely: Index
MP28513a_B 2022 Indulge Cravings for Foods I Like: 2-Disagree Somewhat
MP28513a_I 2022 Indulge Cravings for Foods I Like: 2-Disagree Somewhat: Index
MP28514a_B 2022 Indulge Cravings for Foods I Like: 3-Agree Somewhat
MP28514a_I 2022 Indulge Cravings for Foods I Like: 3-Agree Somewhat: Index
MP28515a_B 2022 Indulge Cravings for Foods I Like: 4-Agree Completely
MP28515a_I 2022 Indulge Cravings for Foods I Like: 4-Agree Completely: Index
MP28516a_B 2022 Kitchen Is Most Important Room in Home: 1-Disagree Completely
MP28516a_I 2022 Kitchen Is Most Important Room in Home: 1-Disagree Completely: Index
MP28517a_B 2022 Kitchen Is Most Important Room in Home: 2-Disagree Somewhat
MP28517a_I 2022 Kitchen Is Most Important Room in Home: 2-Disagree Somewhat: Index
MP28518a_B 2022 Kitchen Is Most Important Room in Home: 3-Agree Somewhat
MP28518a_I 2022 Kitchen Is Most Important Room in Home: 3-Agree Somewhat: Index
MP28519a_B 2022 Kitchen Is Most Important Room in Home: 4-Agree Completely
MP28519a_I 2022 Kitchen Is Most Important Room in Home: 4-Agree Completely: Index
MP28520a_B 2022 Let My Kids Order at Restaurants: 1-Disagree Completely
MP28520a_I 2022 Let My Kids Order at Restaurants: 1-Disagree Completely: Index
MP28521a_B 2022 Let My Kids Order at Restaurants: 2-Disagree Somewhat
MP28521a_I 2022 Let My Kids Order at Restaurants: 2-Disagree Somewhat: Index
MP28522a_B 2022 Let My Kids Order at Restaurants: 3-Agree Somewhat
MP28522a_I 2022 Let My Kids Order at Restaurants: 3-Agree Somewhat: Index
MP28523a_B 2022 Let My Kids Order at Restaurants: 4-Agree Completely
MP28523a_I 2022 Let My Kids Order at Restaurants: 4-Agree Completely: Index
MP28258a_B 2022 Like Healthier Options at Fast Food: 1-Disagree Completely
MP28258a_I 2022 Like Healthier Options at Fast Food: 1-Disagree Completely: Index
MP28259a_B 2022 Like Healthier Options at Fast Food: 2-Disagree Somewhat
MP28259a_I 2022 Like Healthier Options at Fast Food: 2-Disagree Somewhat: Index
MP28260a_B 2022 Like Healthier Options at Fast Food: 3-Agree Somewhat
MP28260a_I 2022 Like Healthier Options at Fast Food: 3-Agree Somewhat: Index
MP28261a_B 2022 Like Healthier Options at Fast Food: 4-Agree Completely
MP28261a_I 2022 Like Healthier Options at Fast Food: 4-Agree Completely: Index
MP28524a_B 2022 Like to Celebrate at Restaurants: 1-Disagree Completely
MP28524a_I 2022 Like to Celebrate at Restaurants: 1-Disagree Completely: Index
MP28525a_B 2022 Like to Celebrate at Restaurants: 2-Disagree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28525a_I 2022 Like to Celebrate at Restaurants: 2-Disagree Somewhat: Index
MP28526a_B 2022 Like to Celebrate at Restaurants: 3-Agree Somewhat
MP28526a_I 2022 Like to Celebrate at Restaurants: 3-Agree Somewhat: Index
MP28527a_B 2022 Like to Celebrate at Restaurants: 4-Agree Completely
MP28527a_I 2022 Like to Celebrate at Restaurants: 4-Agree Completely: Index
MP28528a_B 2022 Look for Quick and Easy to Prepare Meals: 1-Disagree Completely
MP28528a_I 2022 Look for Quick and Easy to Prepare Meals: 1-Disagree Completely: Index
MP28529a_B 2022 Look for Quick and Easy to Prepare Meals: 2-Disagree Somewhat
MP28529a_I 2022 Look for Quick and Easy to Prepare Meals: 2-Disagree Somewhat: Index
MP28530a_B 2022 Look for Quick and Easy to Prepare Meals: 3-Agree Somewhat
MP28530a_I 2022 Look for Quick and Easy to Prepare Meals: 3-Agree Somewhat: Index
MP28531a_B 2022 Look for Quick and Easy to Prepare Meals: 4-Agree Completely
MP28531a_I 2022 Look for Quick and Easy to Prepare Meals: 4-Agree Completely: Index
MP28532a_B 2022 Mostly Try to Lose Weight by Dieting: 1-Disagree Completely
MP28532a_I 2022 Mostly Try to Lose Weight by Dieting: 1-Disagree Completely: Index
MP28533a_B 2022 Mostly Try to Lose Weight by Dieting: 2-Disagree Somewhat
MP28533a_I 2022 Mostly Try to Lose Weight by Dieting: 2-Disagree Somewhat: Index
MP28534a_B 2022 Mostly Try to Lose Weight by Dieting: 3-Agree Somewhat
MP28534a_I 2022 Mostly Try to Lose Weight by Dieting: 3-Agree Somewhat: Index
MP28535a_B 2022 Mostly Try to Lose Weight by Dieting: 4-Agree Completely
MP28535a_I 2022 Mostly Try to Lose Weight by Dieting: 4-Agree Completely: Index
MP28536a_B 2022 Often Eat Pre-Cooked Meals from Store: 1-Disagree Completely
MP28536a_I 2022 Often Eat Pre-Cooked Meals from Store: 1-Disagree Completely: Index
MP28537a_B 2022 Often Eat Pre-Cooked Meals from Store: 2-Disagree Somewhat
MP28537a_I 2022 Often Eat Pre-Cooked Meals from Store: 2-Disagree Somewhat: Index
MP28538a_B 2022 Often Eat Pre-Cooked Meals from Store: 3-Agree Somewhat
MP28538a_I 2022 Often Eat Pre-Cooked Meals from Store: 3-Agree Somewhat: Index
MP28539a_B 2022 Often Eat Pre-Cooked Meals from Store: 4-Agree Completely
MP28539a_I 2022 Often Eat Pre-Cooked Meals from Store: 4-Agree Completely: Index
MP28540a_B 2022 Often Read Recipes on Products I Buy: 1-Disagree Completely
MP28540a_I 2022 Often Read Recipes on Products I Buy: 1-Disagree Completely: Index
MP28541a_B 2022 Often Read Recipes on Products I Buy: 2-Disagree Somewhat
MP28541a_I 2022 Often Read Recipes on Products I Buy: 2-Disagree Somewhat: Index
MP28542a_B 2022 Often Read Recipes on Products I Buy: 3-Agree Somewhat
MP28542a_I 2022 Often Read Recipes on Products I Buy: 3-Agree Somewhat: Index
MP28543a_B 2022 Often Read Recipes on Products I Buy: 4-Agree Completely
MP28543a_I 2022 Often Read Recipes on Products I Buy: 4-Agree Completely: Index
MP28544a_B 2022 Often Eat Frozen Dinners: 1-Disagree Completely
MP28544a_I 2022 Often Eat Frozen Dinners: 1-Disagree Completely: Index
MP28545a_B 2022 Often Eat Frozen Dinners: 2-Disagree Somewhat
MP28545a_I 2022 Often Eat Frozen Dinners: 2-Disagree Somewhat: Index
MP28546a_B 2022 Often Eat Frozen Dinners: 3-Agree Somewhat
MP28546a_I 2022 Often Eat Frozen Dinners: 3-Agree Somewhat: Index
MP28547a_B 2022 Often Eat Frozen Dinners: 4-Agree Completely
MP28547a_I 2022 Often Eat Frozen Dinners: 4-Agree Completely: Index
MP28548a_B 2022 Often Eat Meals on the Run: 1-Disagree Completely
MP28548a_I 2022 Often Eat Meals on the Run: 1-Disagree Completely: Index
MP28549a_B 2022 Often Eat Meals on the Run: 2-Disagree Somewhat
MP28549a_I 2022 Often Eat Meals on the Run: 2-Disagree Somewhat: Index
MP28550a_B 2022 Often Eat Meals on the Run: 3-Agree Somewhat
MP28550a_I 2022 Often Eat Meals on the Run: 3-Agree Somewhat: Index
MP28551a_B 2022 Often Eat Meals on the Run: 4-Agree Completely
MP28551a_I 2022 Often Eat Meals on the Run: 4-Agree Completely: Index
MP28552a_B 2022 Only Eat Fast Food When Rushed: 1-Disagree Completely
MP28552a_I 2022 Only Eat Fast Food When Rushed: 1-Disagree Completely: Index
MP28553a_B 2022 Only Eat Fast Food When Rushed: 2-Disagree Somewhat
MP28553a_I 2022 Only Eat Fast Food When Rushed: 2-Disagree Somewhat: Index
MP28554a_B 2022 Only Eat Fast Food When Rushed: 3-Agree Somewhat
MP28554a_I 2022 Only Eat Fast Food When Rushed: 3-Agree Somewhat: Index
MP28555a_B 2022 Only Eat Fast Food When Rushed: 4-Agree Completely
MP28555a_I 2022 Only Eat Fast Food When Rushed: 4-Agree Completely: Index
MP28556a_B 2022 Only Snack on Healthy Foods: 1-Disagree Completely
MP28556a_I 2022 Only Snack on Healthy Foods: 1-Disagree Completely: Index
MP28557a_B 2022 Only Snack on Healthy Foods: 2-Disagree Somewhat
MP28557a_I 2022 Only Snack on Healthy Foods: 2-Disagree Somewhat: Index
MP28558a_B 2022 Only Snack on Healthy Foods: 3-Agree Somewhat
MP28558a_I 2022 Only Snack on Healthy Foods: 3-Agree Somewhat: Index
MP28559a_B 2022 Only Snack on Healthy Foods: 4-Agree Completely
MP28559a_I 2022 Only Snack on Healthy Foods: 4-Agree Completely: Index
MP28560a_B 2022 Pay More for Food If Animals Treated Humanely: 1-Disagree Completely
MP28560a_I 2022 Pay More for Food If Animals Treated Humanely: 1-Disagree Completely: Index
MP28561a_B 2022 Pay More for Food If Animals Treated Humanely: 2-Disagree Somewhat
MP28561a_I 2022 Pay More for Food If Animals Treated Humanely: 2-Disagree Somewhat: Index
MP28562a_B 2022 Pay More for Food If Animals Treated Humanely: 3-Agree Somewhat
MP28562a_I 2022 Pay More for Food If Animals Treated Humanely: 3-Agree Somewhat: Index
MP28563a_B 2022 Pay More for Food If Animals Treated Humanely: 4-Agree Completely
MP28563a_I 2022 Pay More for Food If Animals Treated Humanely: 4-Agree Completely: Index
MP28564a_B 2022 Prefer Foods with Bold Flavors: 1-Disagree Completely
MP28564a_I 2022 Prefer Foods with Bold Flavors: 1-Disagree Completely: Index
MP28565a_B 2022 Prefer Foods with Bold Flavors: 2-Disagree Somewhat
MP28565a_I 2022 Prefer Foods with Bold Flavors: 2-Disagree Somewhat: Index
MP28566a_B 2022 Prefer Foods with Bold Flavors: 3-Agree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28566a_I 2022 Prefer Foods with Bold Flavors: 3-Agree Somewhat: Index
MP28567a_B 2022 Prefer Foods with Bold Flavors: 4-Agree Completely
MP28567a_I 2022 Prefer Foods with Bold Flavors: 4-Agree Completely: Index
MP28568a_B 2022 Prefer Foods Without Artificial Ingredients: 1-Disagree Completely
MP28568a_I 2022 Prefer Foods Without Artificial Ingredients: 1-Disagree Completely: Index
MP28569a_B 2022 Prefer Foods Without Artificial Ingredients: 2-Disagree Somewhat
MP28569a_I 2022 Prefer Foods Without Artificial Ingredients: 2-Disagree Somewhat: Index
MP28570a_B 2022 Prefer Foods Without Artificial Ingredients: 3-Agree Somewhat
MP28570a_I 2022 Prefer Foods Without Artificial Ingredients: 3-Agree Somewhat: Index
MP28571a_B 2022 Prefer Foods Without Artificial Ingredients: 4-Agree Completely
MP28571a_I 2022 Prefer Foods Without Artificial Ingredients: 4-Agree Completely: Index
MP28572a_B 2022 Prefer Picking Up Meals to Cooking: 1-Disagree Completely
MP28572a_I 2022 Prefer Picking Up Meals to Cooking: 1-Disagree Completely: Index
MP28573a_B 2022 Prefer Picking Up Meals to Cooking: 2-Disagree Somewhat
MP28573a_I 2022 Prefer Picking Up Meals to Cooking: 2-Disagree Somewhat: Index
MP28574a_B 2022 Prefer Picking Up Meals to Cooking: 3-Agree Somewhat
MP28574a_I 2022 Prefer Picking Up Meals to Cooking: 3-Agree Somewhat: Index
MP28575a_B 2022 Prefer Picking Up Meals to Cooking: 4-Agree Completely
MP28575a_I 2022 Prefer Picking Up Meals to Cooking: 4-Agree Completely: Index
MP28576a_B 2022 Rather Cook Than Eat Out: 1-Disagree Completely
MP28576a_I 2022 Rather Cook Than Eat Out: 1-Disagree Completely: Index
MP28577a_B 2022 Rather Cook Than Eat Out: 2-Disagree Somewhat
MP28577a_I 2022 Rather Cook Than Eat Out: 2-Disagree Somewhat: Index
MP28578a_B 2022 Rather Cook Than Eat Out: 3-Agree Somewhat
MP28578a_I 2022 Rather Cook Than Eat Out: 3-Agree Somewhat: Index
MP28579a_B 2022 Rather Cook Than Eat Out: 4-Agree Completely
MP28579a_I 2022 Rather Cook Than Eat Out: 4-Agree Completely: Index
MP28580a_B 2022 Really Enjoy Cooking: 1-Disagree Completely
MP28580a_I 2022 Really Enjoy Cooking: 1-Disagree Completely: Index
MP28581a_B 2022 Really Enjoy Cooking: 2-Disagree Somewhat
MP28581a_I 2022 Really Enjoy Cooking: 2-Disagree Somewhat: Index
MP28582a_B 2022 Really Enjoy Cooking: 3-Agree Somewhat
MP28582a_I 2022 Really Enjoy Cooking: 3-Agree Somewhat: Index
MP28583a_B 2022 Really Enjoy Cooking: 4-Agree Completely
MP28583a_I 2022 Really Enjoy Cooking: 4-Agree Completely: Index
MP28072a_B 2022 Regularly Eat Organic Foods: 1-Disagree Completely
MP28072a_I 2022 Regularly Eat Organic Foods: 1-Disagree Completely: Index
MP28073a_B 2022 Regularly Eat Organic Foods: 2-Disagree Somewhat
MP28073a_I 2022 Regularly Eat Organic Foods: 2-Disagree Somewhat: Index
MP28074a_B 2022 Regularly Eat Organic Foods: 3-Agree Somewhat
MP28074a_I 2022 Regularly Eat Organic Foods: 3-Agree Somewhat: Index
MP28075a_B 2022 Regularly Eat Organic Foods: 4-Agree Completely
MP28075a_I 2022 Regularly Eat Organic Foods: 4-Agree Completely: Index
MP28584a_B 2022 Salty Snacks Are My Favorite: 1-Disagree Completely
MP28584a_I 2022 Salty Snacks Are My Favorite: 1-Disagree Completely: Index
MP28585a_B 2022 Salty Snacks Are My Favorite: 2-Disagree Somewhat
MP28585a_I 2022 Salty Snacks Are My Favorite: 2-Disagree Somewhat: Index
MP28586a_B 2022 Salty Snacks Are My Favorite: 3-Agree Somewhat
MP28586a_I 2022 Salty Snacks Are My Favorite: 3-Agree Somewhat: Index
MP28587a_B 2022 Salty Snacks Are My Favorite: 4-Agree Completely
MP28587a_I 2022 Salty Snacks Are My Favorite: 4-Agree Completely: Index
MP28588a_B 2022 Actively Seek Info on Nutrition/Healthy Diet: 1-Disagree Completely
MP28588a_I 2022 Actively Seek Info on Nutrition/Healthy Diet: 1-Disagree Completely: Index
MP28589a_B 2022 Actively Seek Info on Nutrition/Healthy Diet: 2-Disagree Somewhat
MP28589a_I 2022 Actively Seek Info on Nutrition/Healthy Diet: 2-Disagree Somewhat: Index
MP28590a_B 2022 Actively Seek Info on Nutrition/Healthy Diet: 3-Agree Somewhat
MP28590a_I 2022 Actively Seek Info on Nutrition/Healthy Diet: 3-Agree Somewhat: Index
MP28591a_B 2022 Actively Seek Info on Nutrition/Healthy Diet: 4-Agree Completely
MP28591a_I 2022 Actively Seek Info on Nutrition/Healthy Diet: 4-Agree Completely: Index
MP28592a_B 2022 Switch My Name-Brand for Generic If on Sale: 1-Disagree Completely
MP28592a_I 2022 Switch My Name-Brand for Generic If on Sale: 1-Disagree Completely: Index
MP28593a_B 2022 Switch My Name-Brand for Generic If on Sale: 2-Disagree Somewhat
MP28593a_I 2022 Switch My Name-Brand for Generic If on Sale: 2-Disagree Somewhat: Index
MP28594a_B 2022 Switch My Name-Brand for Generic If on Sale: 3-Agree Somewhat
MP28594a_I 2022 Switch My Name-Brand for Generic If on Sale: 3-Agree Somewhat: Index
MP28595a_B 2022 Switch My Name-Brand for Generic If on Sale: 4-Agree Completely
MP28595a_I 2022 Switch My Name-Brand for Generic If on Sale: 4-Agree Completely: Index
MP28596a_B 2022 Often Try New Food Prods Because of Coupons: 1-Disagree Completely
MP28596a_I 2022 Often Try New Food Prods Because of Coupons: 1-Disagree Completely: Index
MP28597a_B 2022 Often Try New Food Prods Because of Coupons: 2-Disagree Somewhat
MP28597a_I 2022 Often Try New Food Prods Because of Coupons: 2-Disagree Somewhat: Index
MP28598a_B 2022 Often Try New Food Prods Because of Coupons: 3-Agree Somewhat
MP28598a_I 2022 Often Try New Food Prods Because of Coupons: 3-Agree Somewhat: Index
MP28599a_B 2022 Often Try New Food Prods Because of Coupons: 4-Agree Completely
MP28599a_I 2022 Often Try New Food Prods Because of Coupons: 4-Agree Completely: Index
MP28600a_B 2022 Try to Buy Locally Sourced Foods: 1-Disagree Completely
MP28600a_I 2022 Try to Buy Locally Sourced Foods: 1-Disagree Completely: Index
MP28601a_B 2022 Try to Buy Locally Sourced Foods: 2-Disagree Somewhat
MP28601a_I 2022 Try to Buy Locally Sourced Foods: 2-Disagree Somewhat: Index
MP28602a_B 2022 Try to Buy Locally Sourced Foods: 3-Agree Somewhat
MP28602a_I 2022 Try to Buy Locally Sourced Foods: 3-Agree Somewhat: Index
MP28603a_B 2022 Try to Buy Locally Sourced Foods: 4-Agree Completely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28603a_I 2022 Try to Buy Locally Sourced Foods: 4-Agree Completely: Index
MP28604a_B 2022 Try to Eat a Healthy Breakfast Daily: 1-Disagree Completely
MP28604a_I 2022 Try to Eat a Healthy Breakfast Daily: 1-Disagree Completely: Index
MP28605a_B 2022 Try to Eat a Healthy Breakfast Daily: 2-Disagree Somewhat
MP28605a_I 2022 Try to Eat a Healthy Breakfast Daily: 2-Disagree Somewhat: Index
MP28606a_B 2022 Try to Eat a Healthy Breakfast Daily: 3-Agree Somewhat
MP28606a_I 2022 Try to Eat a Healthy Breakfast Daily: 3-Agree Somewhat: Index
MP28607a_B 2022 Try to Eat a Healthy Breakfast Daily: 4-Agree Completely
MP28607a_I 2022 Try to Eat a Healthy Breakfast Daily: 4-Agree Completely: Index
MP28608a_B 2022 Usually Try New Foods First Before Friends: 1-Disagree Completely
MP28608a_I 2022 Usually Try New Foods First Before Friends: 1-Disagree Completely: Index
MP28609a_B 2022 Usually Try New Foods First Before Friends: 2-Disagree Somewhat
MP28609a_I 2022 Usually Try New Foods First Before Friends: 2-Disagree Somewhat: Index
MP28610a_B 2022 Usually Try New Foods First Before Friends: 3-Agree Somewhat
MP28610a_I 2022 Usually Try New Foods First Before Friends: 3-Agree Somewhat: Index
MP28611a_B 2022 Usually Try New Foods First Before Friends: 4-Agree Completely
MP28611a_I 2022 Usually Try New Foods First Before Friends: 4-Agree Completely: Index
MP28612a_B 2022 When I Eat Out I Eat Unhealthy Foods: 1-Disagree Completely
MP28612a_I 2022 When I Eat Out I Eat Unhealthy Foods: 1-Disagree Completely: Index
MP28613a_B 2022 When I Eat Out I Eat Unhealthy Foods: 2-Disagree Somewhat
MP28613a_I 2022 When I Eat Out I Eat Unhealthy Foods: 2-Disagree Somewhat: Index
MP28614a_B 2022 When I Eat Out I Eat Unhealthy Foods: 3-Agree Somewhat
MP28614a_I 2022 When I Eat Out I Eat Unhealthy Foods: 3-Agree Somewhat: Index
MP28615a_B 2022 When I Eat Out I Eat Unhealthy Foods: 4-Agree Completely
MP28615a_I 2022 When I Eat Out I Eat Unhealthy Foods: 4-Agree Completely: Index
MP28616a_B 2022 When I Eat Out I Expect Leftovers: 1-Disagree Completely
MP28616a_I 2022 When I Eat Out I Expect Leftovers: 1-Disagree Completely: Index
MP28617a_B 2022 When I Eat Out I Expect Leftovers: 2-Disagree Somewhat
MP28617a_I 2022 When I Eat Out I Expect Leftovers: 2-Disagree Somewhat: Index
MP28618a_B 2022 When I Eat Out I Expect Leftovers: 3-Agree Somewhat
MP28618a_I 2022 When I Eat Out I Expect Leftovers: 3-Agree Somewhat: Index
MP28619a_B 2022 When I Eat Out I Expect Leftovers: 4-Agree Completely
MP28619a_I 2022 When I Eat Out I Expect Leftovers: 4-Agree Completely: Index
MP28620a_B 2022 Will Try Any New Diet: 1-Disagree Completely
MP28620a_I 2022 Will Try Any New Diet: 1-Disagree Completely: Index
MP28621a_B 2022 Will Try Any New Diet: 2-Disagree Somewhat
MP28621a_I 2022 Will Try Any New Diet: 2-Disagree Somewhat: Index
MP28622a_B 2022 Will Try Any New Diet: 3-Agree Somewhat
MP28622a_I 2022 Will Try Any New Diet: 3-Agree Somewhat: Index
MP28623a_B 2022 Will Try Any New Diet: 4-Agree Completely
MP28623a_I 2022 Will Try Any New Diet: 4-Agree Completely: Index

Psychographics and Lifestyle (Market Potential)


MP28632a_B 2022 Family/Friends Trust My Advice on Healthcare
MP28632a_I 2022 Family/Friends Trust My Advice on Healthcare: Index
MP28633a_B 2022 Family/Friends Trust My Advice on Healthy Lifestyles
MP28633a_I 2022 Family/Friends Trust My Advice on Healthy Lifestyles: Index
MP28634a_B 2022 Family/Friends Trust My Advice on Prescription Drugs
MP28634a_I 2022 Family/Friends Trust My Advice on Prescription Drugs: Index
MP28679a_B 2022 Very Knowledgeable on Healthcare
MP28679a_I 2022 Very Knowledgeable on Healthcare: Index
MP28680a_B 2022 Very Knowledgeable on Healthy Lifestyles
MP28680a_I 2022 Very Knowledgeable on Healthy Lifestyles: Index
MP28681a_B 2022 Very Knowledgeable on Prescription Drugs
MP28681a_I 2022 Very Knowledgeable on Prescription Drugs: Index
MP28624a_B 2022 Consider Diet to Be Very Healthy: 1-Disagree Completely
MP28624a_I 2022 Consider Diet to Be Very Healthy: 1-Disagree Completely: Index
MP28625a_B 2022 Consider Diet to Be Very Healthy: 2-Disagree Somewhat
MP28625a_I 2022 Consider Diet to Be Very Healthy: 2-Disagree Somewhat: Index
MP28626a_B 2022 Consider Diet to Be Very Healthy: 3-Agree Somewhat
MP28626a_I 2022 Consider Diet to Be Very Healthy: 3-Agree Somewhat: Index
MP28627a_B 2022 Consider Diet to Be Very Healthy: 4-Agree Completely
MP28627a_I 2022 Consider Diet to Be Very Healthy: 4-Agree Completely: Index
MP28628a_B 2022 Drag Myself to Work When Sick: 1-Disagree Completely
MP28628a_I 2022 Drag Myself to Work When Sick: 1-Disagree Completely: Index
MP28629a_B 2022 Drag Myself to Work When Sick: 2-Disagree Somewhat
MP28629a_I 2022 Drag Myself to Work When Sick: 2-Disagree Somewhat: Index
MP28630a_B 2022 Drag Myself to Work When Sick: 3-Agree Somewhat
MP28630a_I 2022 Drag Myself to Work When Sick: 3-Agree Somewhat: Index
MP28631a_B 2022 Drag Myself to Work When Sick: 4-Agree Completely
MP28631a_I 2022 Drag Myself to Work When Sick: 4-Agree Completely: Index
MP28635a_B 2022 Frequently Take Preventative Medicine: 1-Disagree Completely
MP28635a_I 2022 Frequently Take Preventative Medicine: 1-Disagree Completely: Index
MP28636a_B 2022 Frequently Take Preventative Medicine: 2-Disagree Somewhat
MP28636a_I 2022 Frequently Take Preventative Medicine: 2-Disagree Somewhat: Index
MP28637a_B 2022 Frequently Take Preventative Medicine: 3-Agree Somewhat
MP28637a_I 2022 Frequently Take Preventative Medicine: 3-Agree Somewhat: Index
MP28638a_B 2022 Frequently Take Preventative Medicine: 4-Agree Completely
MP28638a_I 2022 Frequently Take Preventative Medicine: 4-Agree Completely: Index
MP28639a_B 2022 Important to See Doctor When Sick: 1-Disagree Completely
MP28639a_I 2022 Important to See Doctor When Sick: 1-Disagree Completely: Index
MP28640a_B 2022 Important to See Doctor When Sick: 2-Disagree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28640a_I 2022 Important to See Doctor When Sick: 2-Disagree Somewhat: Index
MP28641a_B 2022 Important to See Doctor When Sick: 3-Agree Somewhat
MP28641a_I 2022 Important to See Doctor When Sick: 3-Agree Somewhat: Index
MP28642a_B 2022 Important to See Doctor When Sick: 4-Agree Completely
MP28642a_I 2022 Important to See Doctor When Sick: 4-Agree Completely: Index
MP28643a_B 2022 Make Sure I Exercise Regularly: 1-Disagree Completely
MP28643a_I 2022 Make Sure I Exercise Regularly: 1-Disagree Completely: Index
MP28644a_B 2022 Make Sure I Exercise Regularly: 2-Disagree Somewhat
MP28644a_I 2022 Make Sure I Exercise Regularly: 2-Disagree Somewhat: Index
MP28645a_B 2022 Make Sure I Exercise Regularly: 3-Agree Somewhat
MP28645a_I 2022 Make Sure I Exercise Regularly: 3-Agree Somewhat: Index
MP28646a_B 2022 Make Sure I Exercise Regularly: 4-Agree Completely
MP28646a_I 2022 Make Sure I Exercise Regularly: 4-Agree Completely: Index
MP28647a_B 2022 More Fit and Active Others My Age: 1-Disagree Completely
MP28647a_I 2022 More Fit and Active Others My Age: 1-Disagree Completely: Index
MP28648a_B 2022 More Fit and Active Others My Age: 2-Disagree Somewhat
MP28648a_I 2022 More Fit and Active Others My Age: 2-Disagree Somewhat: Index
MP28649a_B 2022 More Fit and Active Others My Age: 3-Agree Somewhat
MP28649a_I 2022 More Fit and Active Others My Age: 3-Agree Somewhat: Index
MP28650a_B 2022 More Fit and Active Others My Age: 4-Agree Completely
MP28650a_I 2022 More Fit and Active Others My Age: 4-Agree Completely: Index
MP28651a_B 2022 Often Seek New Exercise Routines: 1-Disagree Completely
MP28651a_I 2022 Often Seek New Exercise Routines: 1-Disagree Completely: Index
MP28652a_B 2022 Often Seek New Exercise Routines: 2-Disagree Somewhat
MP28652a_I 2022 Often Seek New Exercise Routines: 2-Disagree Somewhat: Index
MP28653a_B 2022 Often Seek New Exercise Routines: 3-Agree Somewhat
MP28653a_I 2022 Often Seek New Exercise Routines: 3-Agree Somewhat: Index
MP28654a_B 2022 Often Seek New Exercise Routines: 4-Agree Completely
MP28654a_I 2022 Often Seek New Exercise Routines: 4-Agree Completely: Index
MP28655a_B 2022 Pay Just About Anything for My Health: 1-Disagree Completely
MP28655a_I 2022 Pay Just About Anything for My Health: 1-Disagree Completely: Index
MP28656a_B 2022 Pay Just About Anything for My Health: 2-Disagree Somewhat
MP28656a_I 2022 Pay Just About Anything for My Health: 2-Disagree Somewhat: Index
MP28657a_B 2022 Pay Just About Anything for My Health: 3-Agree Somewhat
MP28657a_I 2022 Pay Just About Anything for My Health: 3-Agree Somewhat: Index
MP28658a_B 2022 Pay Just About Anything for My Health: 4-Agree Completely
MP28658a_I 2022 Pay Just About Anything for My Health: 4-Agree Completely: Index
MP28087a_B 2022 Prefer Alternative Medicine to Traditional: 1-Disagree Strongly
MP28087a_I 2022 Prefer Alternative Medicine to Traditional: 1-Disagree Strongly: Index
MP28086a_B 2022 Prefer Alternative Medicine to Traditional: 2-Disagree Somewhat
MP28086a_I 2022 Prefer Alternative Medicine to Traditional: 2-Disagree Somewhat: Index
MP28085a_B 2022 Prefer Alternative Medicine to Traditional: 3-Agree Somewhat
MP28085a_I 2022 Prefer Alternative Medicine to Traditional: 3-Agree Somewhat: Index
MP28084a_B 2022 Prefer Alternative Medicine to Traditional: 4-Agree Strongly
MP28084a_I 2022 Prefer Alternative Medicine to Traditional: 4-Agree Strongly: Index
MP28659a_B 2022 Prefer Urgent Care vs Doctor`s Office: 1-Disagree Completely
MP28659a_I 2022 Prefer Urgent Care vs Doctor`s Office: 1-Disagree Completely: Index
MP28660a_B 2022 Prefer Urgent Care vs Doctor`s Office: 2-Disagree Somewhat
MP28660a_I 2022 Prefer Urgent Care vs Doctor`s Office: 2-Disagree Somewhat: Index
MP28661a_B 2022 Prefer Urgent Care vs Doctor`s Office: 3-Agree Somewhat
MP28661a_I 2022 Prefer Urgent Care vs Doctor`s Office: 3-Agree Somewhat: Index
MP28662a_B 2022 Prefer Urgent Care vs Doctor`s Office: 4-Agree Completely
MP28662a_I 2022 Prefer Urgent Care vs Doctor`s Office: 4-Agree Completely: Index
MP28663a_B 2022 Always Seek New Ways to Be More Healthy: 1-Disagree Completely
MP28663a_I 2022 Always Seek New Ways to Be More Healthy: 1-Disagree Completely: Index
MP28664a_B 2022 Always Seek New Ways to Be More Healthy: 2-Disagree Somewhat
MP28664a_I 2022 Always Seek New Ways to Be More Healthy: 2-Disagree Somewhat: Index
MP28665a_B 2022 Always Seek New Ways to Be More Healthy: 3-Agree Somewhat
MP28665a_I 2022 Always Seek New Ways to Be More Healthy: 3-Agree Somewhat: Index
MP28666a_B 2022 Always Seek New Ways to Be More Healthy: 4-Agree Completely
MP28666a_I 2022 Always Seek New Ways to Be More Healthy: 4-Agree Completely: Index
MP28667a_B 2022 Struggle with Health Care Costs: 1-Disagree Completely
MP28667a_I 2022 Struggle with Health Care Costs: 1-Disagree Completely: Index
MP28668a_B 2022 Struggle with Health Care Costs: 2-Disagree Somewhat
MP28668a_I 2022 Struggle with Health Care Costs: 2-Disagree Somewhat: Index
MP28669a_B 2022 Struggle with Health Care Costs: 3-Agree Somewhat
MP28669a_I 2022 Struggle with Health Care Costs: 3-Agree Somewhat: Index
MP28670a_B 2022 Struggle with Health Care Costs: 4-Agree Completely
MP28670a_I 2022 Struggle with Health Care Costs: 4-Agree Completely: Index
MP28671a_B 2022 Too Busy to Take Proper Care of Myself: 1-Disagree Completely
MP28671a_I 2022 Too Busy to Take Proper Care of Myself: 1-Disagree Completely: Index
MP28672a_B 2022 Too Busy to Take Proper Care of Myself: 2-Disagree Somewhat
MP28672a_I 2022 Too Busy to Take Proper Care of Myself: 2-Disagree Somewhat: Index
MP28673a_B 2022 Too Busy to Take Proper Care of Myself: 3-Agree Somewhat
MP28673a_I 2022 Too Busy to Take Proper Care of Myself: 3-Agree Somewhat: Index
MP28674a_B 2022 Too Busy to Take Proper Care of Myself: 4-Agree Completely
MP28674a_I 2022 Too Busy to Take Proper Care of Myself: 4-Agree Completely: Index
MP28675a_B 2022 Vaccine Benefits Outweigh Possible Risks: 1-Disagree Completely
MP28675a_I 2022 Vaccine Benefits Outweigh Possible Risks: 1-Disagree Completely: Index
MP28676a_B 2022 Vaccine Benefits Outweigh Possible Risks: 2-Disagree Somewhat
MP28676a_I 2022 Vaccine Benefits Outweigh Possible Risks: 2-Disagree Somewhat: Index
MP28677a_B 2022 Vaccine Benefits Outweigh Possible Risks: 3-Agree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28677a_I 2022 Vaccine Benefits Outweigh Possible Risks: 3-Agree Somewhat: Index
MP28678a_B 2022 Vaccine Benefits Outweigh Possible Risks: 4-Agree Completely
MP28678a_I 2022 Vaccine Benefits Outweigh Possible Risks: 4-Agree Completely: Index
MP28686a_B 2022 Family/Friends Trust My Advice on Gardening
MP28686a_I 2022 Family/Friends Trust My Advice on Gardening: Index
MP28687a_B 2022 Family/Friends Trust My Advice on Restaurants
MP28687a_I 2022 Family/Friends Trust My Advice on Restaurants: Index
MP28692a_B 2022 Very Knowledgeable on Gardening
MP28692a_I 2022 Very Knowledgeable on Gardening: Index
MP28693a_B 2022 Very Knowledgeable on Restaurants
MP28693a_I 2022 Very Knowledgeable on Restaurants: Index
MP28682a_B 2022 Cells Phones Are Too Complicated: 1-Disagree Completely
MP28682a_I 2022 Cells Phones Are Too Complicated: 1-Disagree Completely: Index
MP28683a_B 2022 Cells Phones Are Too Complicated: 2-Disagree Somewhat
MP28683a_I 2022 Cells Phones Are Too Complicated: 2-Disagree Somewhat: Index
MP28684a_B 2022 Cells Phones Are Too Complicated: 3-Agree Somewhat
MP28684a_I 2022 Cells Phones Are Too Complicated: 3-Agree Somewhat: Index
MP28685a_B 2022 Cells Phones Are Too Complicated: 4-Agree Completely
MP28685a_I 2022 Cells Phones Are Too Complicated: 4-Agree Completely: Index
MP28096a_B 2022 Attend Religious Services Regularly: 1-Disagree Completely
MP28096a_I 2022 Attend Religious Services Regularly: 1-Disagree Completely: Index
MP28097a_B 2022 Attend Religious Services Regularly: 2-Disagree Somewhat
MP28097a_I 2022 Attend Religious Services Regularly: 2-Disagree Somewhat: Index
MP28098a_B 2022 Attend Religious Services Regularly: 3-Agree Somewhat
MP28098a_I 2022 Attend Religious Services Regularly: 3-Agree Somewhat: Index
MP28099a_B 2022 Attend Religious Services Regularly: 4-Agree Completely
MP28099a_I 2022 Attend Religious Services Regularly: 4-Agree Completely: Index
MP28203a_B 2022 Like to Live Lifestyle Impresses Others: 1-Disagree Completely
MP28203a_I 2022 Like to Live Lifestyle Impresses Others: 1-Disagree Completely: Index
MP28204a_B 2022 Like to Live Lifestyle Impresses Others: 2-Disagree Somewhat
MP28204a_I 2022 Like to Live Lifestyle Impresses Others: 2-Disagree Somewhat: Index
MP28202a_B 2022 Like to Live Lifestyle Impresses Others: 3-Agree Somewhat
MP28202a_I 2022 Like to Live Lifestyle Impresses Others: 3-Agree Somewhat: Index
MP28201a_B 2022 Like to Live Lifestyle Impresses Others: 4-Agree Completely
MP28201a_I 2022 Like to Live Lifestyle Impresses Others: 4-Agree Completely: Index
MP28688a_B 2022 Try to Keep Up with Technology Developments: 1-Disagree Completely
MP28688a_I 2022 Try to Keep Up with Technology Developments: 1-Disagree Completely: Index
MP28689a_B 2022 Try to Keep Up with Technology Developments: 2-Disagree Somewhat
MP28689a_I 2022 Try to Keep Up with Technology Developments: 2-Disagree Somewhat: Index
MP28690a_B 2022 Try to Keep Up with Technology Developments: 3-Agree Somewhat
MP28690a_I 2022 Try to Keep Up with Technology Developments: 3-Agree Somewhat: Index
MP28691a_B 2022 Try to Keep Up with Technology Developments: 4-Agree Completely
MP28691a_I 2022 Try to Keep Up with Technology Developments: 4-Agree Completely: Index
MP28262a_B 2022 Worry `Smart` Products Invade Privacy: 1-Disagree Completely
MP28262a_I 2022 Worry `Smart` Products Invade Privacy: 1-Disagree Completely: Index
MP28263a_B 2022 Worry `Smart` Products Invade Privacy: 2-Disagree Somewhat
MP28263a_I 2022 Worry `Smart` Products Invade Privacy: 2-Disagree Somewhat: Index
MP28264a_B 2022 Worry `Smart` Products Invade Privacy: 3-Agree Somewhat
MP28264a_I 2022 Worry `Smart` Products Invade Privacy: 3-Agree Somewhat: Index
MP28265a_B 2022 Worry `Smart` Products Invade Privacy: 4-Agree Completely
MP28265a_I 2022 Worry `Smart` Products Invade Privacy: 4-Agree Completely: Index
MP28225a_B 2022 Buy First House Next 12 Mo: 1-Not at All Likely
MP28225a_I 2022 Buy First House Next 12 Mo: 1-Not at All Likely: Index
MP28226a_B 2022 Buy First House Next 12 Mo: 2-Not Very Likely
MP28226a_I 2022 Buy First House Next 12 Mo: 2-Not Very Likely: Index
MP28227a_B 2022 Buy First House Next 12 Mo: 3-Somewhat Likely
MP28227a_I 2022 Buy First House Next 12 Mo: 3-Somewhat Likely: Index
MP28228a_B 2022 Buy First House Next 12 Mo: 4-Very Likely
MP28228a_I 2022 Buy First House Next 12 Mo: 4-Very Likely: Index
MP28229a_B 2022 Retire from Work Next 12 Mo: 1-Not at All Likely
MP28229a_I 2022 Retire from Work Next 12 Mo: 1-Not at All Likely: Index
MP28230a_B 2022 Retire from Work Next 12 Mo: 2-Not Very Likely
MP28230a_I 2022 Retire from Work Next 12 Mo: 2-Not Very Likely: Index
MP28231a_B 2022 Retire from Work Next 12 Mo: 3-Somewhat Likely
MP28231a_I 2022 Retire from Work Next 12 Mo: 3-Somewhat Likely: Index
MP28232a_B 2022 Retire from Work Next 12 Mo: 4-Very Likely
MP28232a_I 2022 Retire from Work Next 12 Mo: 4-Very Likely: Index
MP28233a_B 2022 Start/Buy a New Business Next 12 Mo: 1-Not at All Likely
MP28233a_I 2022 Start/Buy a New Business Next 12 Mo: 1-Not at All Likely: Index
MP28234a_B 2022 Start/Buy a New Business Next 12 Mo: 2-Not Very Likely
MP28234a_I 2022 Start/Buy a New Business Next 12 Mo: 2-Not Very Likely: Index
MP28235a_B 2022 Start/Buy a New Business Next 12 Mo: 3-Somewhat Likely
MP28235a_I 2022 Start/Buy a New Business Next 12 Mo: 3-Somewhat Likely: Index
MP28236a_B 2022 Start/Buy a New Business Next 12 Mo: 4-Very Likely
MP28236a_I 2022 Start/Buy a New Business Next 12 Mo: 4-Very Likely: Index
MP28237a_B 2022 Start/Return to School Next 12 Mo: 1-Not at All Likely
MP28237a_I 2022 Start/Return to School Next 12 Mo: 1-Not at All Likely: Index
MP28238a_B 2022 Start/Return to School Next 12 Mo: 2-Not Very Likely
MP28238a_I 2022 Start/Return to School Next 12 Mo: 2-Not Very Likely: Index
MP28239a_B 2022 Start/Return to School Next 12 Mo: 3-Somewhat Likely
MP28239a_I 2022 Start/Return to School Next 12 Mo: 3-Somewhat Likely: Index
MP28240a_B 2022 Start/Return to School Next 12 Mo: 4-Very Likely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28240a_I 2022 Start/Return to School Next 12 Mo: 4-Very Likely: Index
MP28862a_B 2022 Family/Friends Trust My Advice on Vacation Travel
MP28862a_I 2022 Family/Friends Trust My Advice on Vacation Travel: Index
MP28863a_B 2022 Very Knowledgeable on Vacation Travel
MP28863a_I 2022 Very Knowledgeable on Vacation Travel: Index
MP28215a_B 2022 Choose Active Vacations with Lots to Do: 1-Disagree Completely
MP28215a_I 2022 Choose Active Vacations with Lots to Do: 1-Disagree Completely: Index
MP28216a_B 2022 Choose Active Vacations with Lots to Do: 2-Disagree Somewhat
MP28216a_I 2022 Choose Active Vacations with Lots to Do: 2-Disagree Somewhat: Index
MP28214a_B 2022 Choose Active Vacations with Lots to Do: 3-Agree Somewhat
MP28214a_I 2022 Choose Active Vacations with Lots to Do: 3-Agree Somewhat: Index
MP28213a_B 2022 Choose Active Vacations with Lots to Do: 4-Agree Completely
MP28213a_I 2022 Choose Active Vacations with Lots to Do: 4-Agree Completely: Index
MP28211a_B 2022 Discounts Influence Where I Travel/Stay: 1-Disagree Completely
MP28211a_I 2022 Discounts Influence Where I Travel/Stay: 1-Disagree Completely: Index
MP28212a_B 2022 Discounts Influence Where I Travel/Stay: 2-Disagree Somewhat
MP28212a_I 2022 Discounts Influence Where I Travel/Stay: 2-Disagree Somewhat: Index
MP28210a_B 2022 Discounts Influence Where I Travel/Stay: 3-Agree Somewhat
MP28210a_I 2022 Discounts Influence Where I Travel/Stay: 3-Agree Somewhat: Index
MP28209a_B 2022 Discounts Influence Where I Travel/Stay: 4-Agree Completely
MP28209a_I 2022 Discounts Influence Where I Travel/Stay: 4-Agree Completely: Index
MP28207a_B 2022 Prefer Travel in U.S. vs Foreign: 1-Disagree Completely
MP28207a_I 2022 Prefer Travel in U.S. vs Foreign: 1-Disagree Completely: Index
MP28208a_B 2022 Prefer Travel in U.S. vs Foreign: 2-Disagree Somewhat
MP28208a_I 2022 Prefer Travel in U.S. vs Foreign: 2-Disagree Somewhat: Index
MP28206a_B 2022 Prefer Travel in U.S. vs Foreign: 3-Agree Somewhat
MP28206a_I 2022 Prefer Travel in U.S. vs Foreign: 3-Agree Somewhat: Index
MP28205a_B 2022 Prefer Travel in U.S. vs Foreign: 4-Agree Completely
MP28205a_I 2022 Prefer Travel in U.S. vs Foreign: 4-Agree Completely: Index

Psychographics and Media (Market Potential)


MP28694a_B 2022 Media: Enjoy Computer Ads
MP28694a_I 2022 Media: Enjoy Computer Ads: Index
MP28695a_B 2022 Media: Enjoy Magazine Ads
MP28695a_I 2022 Media: Enjoy Magazine Ads: Index
MP28696a_B 2022 Media: Enjoy Mobile Ads
MP28696a_I 2022 Media: Enjoy Mobile Ads: Index
MP28697a_B 2022 Media: Enjoy Newspaper Ads
MP28697a_I 2022 Media: Enjoy Newspaper Ads: Index
MP28698a_B 2022 Media: Enjoy Radio Ads
MP28698a_I 2022 Media: Enjoy Radio Ads: Index
MP28699a_B 2022 Media: Enjoy Television Ads
MP28699a_I 2022 Media: Enjoy Television Ads: Index
MP28700a_B 2022 Media: Magazines Are Main Source of Entertainment
MP28700a_I 2022 Media: Magazines Are Main Source of Entertainment: Index
MP28701a_B 2022 Media: Magazines Are Pure Entertainment
MP28701a_I 2022 Media: Magazines Are Pure Entertainment: Index
MP28702a_B 2022 Media: Magazines Gives Me Good Ideas
MP28702a_I 2022 Media: Magazines Gives Me Good Ideas: Index
MP28703a_B 2022 Media: Magazines Is a Good Escape
MP28703a_I 2022 Media: Magazines Is a Good Escape: Index
MP28704a_B 2022 Media: Magazines Is Good for Learning
MP28704a_I 2022 Media: Magazines Is Good for Learning: Index
MP28705a_B 2022 Media Attitude: Magazines Keep Me Updated with Styles
MP28705a_I 2022 Media Attitude: Magazines Keep Me Updated with Styles: Index
MP28706a_B 2022 Media: Magazines Keeps Me Informed
MP28706a_I 2022 Media: Magazines Keeps Me Informed: Index
MP28707a_B 2022 Media: Magazines Make Me Think
MP28707a_I 2022 Media: Magazines Make Me Think: Index
MP28708a_B 2022 Media: Magazines Put Me in a Good Mood
MP28708a_I 2022 Media: Magazines Put Me in a Good Mood: Index
MP28709a_B 2022 Media: Magazines Relax Me
MP28709a_I 2022 Media: Magazines Relax Me: Index
MP28710a_B 2022 Media: Mobile Internet Puts Me in a Good Mood
MP28710a_I 2022 Media: Mobile Internet Puts Me in a Good Mood: Index
MP28711a_B 2022 Media: Mobile Internet Gives Me Good Ideas
MP28711a_I 2022 Media: Mobile Internet Gives Me Good Ideas: Index
MP28712a_B 2022 Media: Mobile Internet Is a Good Escape
MP28712a_I 2022 Media: Mobile Internet Is a Good Escape: Index
MP28713a_B 2022 Media: Mobile Internet Is Good for Learning
MP28713a_I 2022 Media: Mobile Internet Is Good for Learning: Index
MP28714a_B 2022 Media: Mobile Internet Is Main Source of Entertainment
MP28714a_I 2022 Media: Mobile Internet Is Main Source of Entertainment: Index
MP28715a_B 2022 Media: Mobile Internet Is Pure Entertainment
MP28715a_I 2022 Media: Mobile Internet Is Pure Entertainment: Index
MP28716a_B 2022 Media: Mobile Internet Keeps Me Informed
MP28716a_I 2022 Media: Mobile Internet Keeps Me Informed: Index
MP28717a_B 2022 Media: Mobile Internet Keeps Me Updated with Styles
MP28717a_I 2022 Media: Mobile Internet Keeps Me Updated with Styles: Index
MP28718a_B 2022 Media: Mobile Internet Makes Me Think
MP28718a_I 2022 Media: Mobile Internet Makes Me Think: Index
MP28719a_B 2022 Media: Mobile Internet Relaxes Me

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28719a_I 2022 Media: Mobile Internet Relaxes Me: Index
MP28720a_B 2022 Media: Newspapers Are Main Source of Entertainment
MP28720a_I 2022 Media: Newspapers Are Main Source of Entertainment: Index
MP28721a_B 2022 Media: Newspapers Are Pure Entertainment
MP28721a_I 2022 Media: Newspapers Are Pure Entertainment: Index
MP28722a_B 2022 Media: Newspapers Gives Me Good Ideas
MP28722a_I 2022 Media: Newspapers Gives Me Good Ideas: Index
MP28723a_B 2022 Media: Newspapers Is a Good Escape
MP28723a_I 2022 Media: Newspapers Is a Good Escape: Index
MP28724a_B 2022 Media: Newspapers Is Good for Learning
MP28724a_I 2022 Media: Newspapers Is Good for Learning: Index
MP28725a_B 2022 Media Attitude: Newspapers Keep Me Updated with Styles
MP28725a_I 2022 Media Attitude: Newspapers Keep Me Updated with Styles: Index
MP28726a_B 2022 Media: Newspapers Keeps Me Informed
MP28726a_I 2022 Media: Newspapers Keeps Me Informed: Index
MP28727a_B 2022 Media: Newspapers Make Me Think
MP28727a_I 2022 Media: Newspapers Make Me Think: Index
MP28728a_B 2022 Media: Newspapers Put Me in a Good Mood
MP28728a_I 2022 Media: Newspapers Put Me in a Good Mood: Index
MP28729a_B 2022 Media: Newspapers Relax Me
MP28729a_I 2022 Media: Newspapers Relax Me: Index
MP28730a_B 2022 Media: PC Internet Gives Me Good Ideas
MP28730a_I 2022 Media: PC Internet Gives Me Good Ideas: Index
MP28731a_B 2022 Media: PC Internet Is a Good Escape
MP28731a_I 2022 Media: PC Internet Is a Good Escape: Index
MP28732a_B 2022 Media: PC Internet Is Good for Learning
MP28732a_I 2022 Media: PC Internet Is Good for Learning: Index
MP28733a_B 2022 Media: Computer Internet Is Main Source of Entertainment
MP28733a_I 2022 Media: Computer Internet Is Main Source of Entertainment: Index
MP28734a_B 2022 Media: PC Internet Is Pure Entertainment
MP28734a_I 2022 Media: PC Internet Is Pure Entertainment: Index
MP28735a_B 2022 Media: PC Internet Keeps Me Informed
MP28735a_I 2022 Media: PC Internet Keeps Me Informed: Index
MP28736a_B 2022 Media Attitude: PC Internet Keeps Me Updated with Styles
MP28736a_I 2022 Media Attitude: PC Internet Keeps Me Updated with Styles: Index
MP28737a_B 2022 Media: PC Internet Makes Me Think
MP28737a_I 2022 Media: PC Internet Makes Me Think: Index
MP28738a_B 2022 Media: PC Internet Puts Me in a Good Mood
MP28738a_I 2022 Media: PC Internet Puts Me in a Good Mood: Index
MP28739a_B 2022 Media: PC Internet Relaxes Me
MP28739a_I 2022 Media: PC Internet Relaxes Me: Index
MP28740a_B 2022 Media: Radio Gives Me Good Ideas
MP28740a_I 2022 Media: Radio Gives Me Good Ideas: Index
MP28741a_B 2022 Media: Radio Is a Good Escape
MP28741a_I 2022 Media: Radio Is a Good Escape: Index
MP28742a_B 2022 Media: Radio Is Good for Learning
MP28742a_I 2022 Media: Radio Is Good for Learning: Index
MP28743a_B 2022 Media: Radio Is Main Source of Entertainment
MP28743a_I 2022 Media: Radio Is Main Source of Entertainment: Index
MP28744a_B 2022 Media: Radio Is Pure Entertainment
MP28744a_I 2022 Media: Radio Is Pure Entertainment: Index
MP28745a_B 2022 Media: Radio Keeps Me Informed
MP28745a_I 2022 Media: Radio Keeps Me Informed: Index
MP28746a_B 2022 Media: Radio Keeps Me Updated with Styles
MP28746a_I 2022 Media: Radio Keeps Me Updated with Styles: Index
MP28747a_B 2022 Media: Radio Makes Me Think
MP28747a_I 2022 Media: Radio Makes Me Think: Index
MP28748a_B 2022 Media: Radio Puts Me in a Good Mood
MP28748a_I 2022 Media: Radio Puts Me in a Good Mood: Index
MP28749a_B 2022 Media: Radio Relaxes Me
MP28749a_I 2022 Media: Radio Relaxes Me: Index
MP28750a_B 2022 Media: Television Gives Me Good Ideas
MP28750a_I 2022 Media: Television Gives Me Good Ideas: Index
MP28751a_B 2022 Media: Television Is a Good Escape
MP28751a_I 2022 Media: Television Is a Good Escape: Index
MP28752a_B 2022 Media: TV Is Good for Learning
MP28752a_I 2022 Media: TV Is Good for Learning: Index
MP28753a_B 2022 Media: Television Is Main Source of Entertainment
MP28753a_I 2022 Media: Television Is Main Source of Entertainment: Index
MP28754a_B 2022 Media: TV Is Pure Entertainment
MP28754a_I 2022 Media: TV Is Pure Entertainment: Index
MP28755a_B 2022 Media: Television Keeps Me Informed
MP28755a_I 2022 Media: Television Keeps Me Informed: Index
MP28756a_B 2022 Media: TV Keeps Me Updated with Styles
MP28756a_I 2022 Media: TV Keeps Me Updated with Styles: Index
MP28757a_B 2022 Media: Television Makes Me Think
MP28757a_I 2022 Media: Television Makes Me Think: Index
MP28758a_B 2022 Media: Television Puts Me in a Good Mood
MP28758a_I 2022 Media: Television Puts Me in a Good Mood: Index
MP28759a_B 2022 Media: Television Relaxes Me
MP28759a_I 2022 Media: Television Relaxes Me: Index
MP28247a_B 2022 Like `Binge Watching` TV Episodes: 1-Disagree Completely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28247a_I 2022 Like `Binge Watching` TV Episodes: 1-Disagree Completely: Index
MP28248a_B 2022 Like `Binge Watching` TV Episodes: 2-Disagree Somewhat
MP28248a_I 2022 Like `Binge Watching` TV Episodes: 2-Disagree Somewhat: Index
MP28246a_B 2022 Like `Binge Watching` TV Episodes: 3-Agree Somewhat
MP28246a_I 2022 Like `Binge Watching` TV Episodes: 3-Agree Somewhat: Index
MP28245a_B 2022 Like `Binge Watching` TV Episodes: 4-Agree Completely
MP28245a_I 2022 Like `Binge Watching` TV Episodes: 4-Agree Completely: Index
MP28760a_B 2022 Social Media Is My Primary News Source: 1-Disagree Completely
MP28760a_I 2022 Social Media Is My Primary News Source: 1-Disagree Completely: Index
MP28761a_B 2022 Social Media Is My Primary News Source: 2-Disagree Somewhat
MP28761a_I 2022 Social Media Is My Primary News Source: 2-Disagree Somewhat: Index
MP28762a_B 2022 Social Media Is My Primary News Source: 3-Agree Somewhat
MP28762a_I 2022 Social Media Is My Primary News Source: 3-Agree Somewhat: Index
MP28763a_B 2022 Social Media Is My Primary News Source: 4-Agree Completely
MP28763a_I 2022 Social Media Is My Primary News Source: 4-Agree Completely: Index
MP28764a_B 2022 Trust Social Media More the Most: 1-Disagree Completely
MP28764a_I 2022 Trust Social Media More the Most: 1-Disagree Completely: Index
MP28765a_B 2022 Trust Social Media More the Most: 2-Disagree Somewhat
MP28765a_I 2022 Trust Social Media More the Most: 2-Disagree Somewhat: Index
MP28766a_B 2022 Trust Social Media More the Most: 3-Agree Somewhat
MP28766a_I 2022 Trust Social Media More the Most: 3-Agree Somewhat: Index
MP28767a_B 2022 Trust Social Media More the Most: 4-Agree Completely
MP28767a_I 2022 Trust Social Media More the Most: 4-Agree Completely: Index

Psychographics and Shopping (Market Potential)


MP28292a_B 2022 Clothes Shopping: Get What I Need Then Leave: 1-Disagree Completely
MP28292a_I 2022 Clothes Shopping: Get What I Need Then Leave: 1-Disagree Completely: Index
MP28293a_B 2022 Clothes Shopping: Get What I Need Then Leave: 2-Disagree Somewhat
MP28293a_I 2022 Clothes Shopping: Get What I Need Then Leave: 2-Disagree Somewhat: Index
MP28294a_B 2022 Clothes Shopping: Get What I Need Then Leave: 3-Agree Somewhat
MP28294a_I 2022 Clothes Shopping: Get What I Need Then Leave: 3-Agree Somewhat: Index
MP28295a_B 2022 Clothes Shopping: Get What I Need Then Leave: 4-Agree Completely
MP28295a_I 2022 Clothes Shopping: Get What I Need Then Leave: 4-Agree Completely: Index
MP28296a_B 2022 Designer Clothes Are More Appealing: 1-Disagree Completely
MP28296a_I 2022 Designer Clothes Are More Appealing: 1-Disagree Completely: Index
MP28297a_B 2022 Designer Clothes Are More Appealing: 2-Disagree Somewhat
MP28297a_I 2022 Designer Clothes Are More Appealing: 2-Disagree Somewhat: Index
MP28298a_B 2022 Designer Clothes Are More Appealing: 3-Agree Somewhat
MP28298a_I 2022 Designer Clothes Are More Appealing: 3-Agree Somewhat: Index
MP28299a_B 2022 Designer Clothes Are More Appealing: 4-Agree Completely
MP28299a_I 2022 Designer Clothes Are More Appealing: 4-Agree Completely: Index
MP28300a_B 2022 Discount Dept Store Clothes Just as Good: 1-Disagree Completely
MP28300a_I 2022 Discount Dept Store Clothes Just as Good: 1-Disagree Completely: Index
MP28301a_B 2022 Discount Dept Store Clothes Just as Good: 2-Disagree Somewhat
MP28301a_I 2022 Discount Dept Store Clothes Just as Good: 2-Disagree Somewhat: Index
MP28302a_B 2022 Discount Dept Store Clothes Just as Good: 3-Agree Somewhat
MP28302a_I 2022 Discount Dept Store Clothes Just as Good: 3-Agree Somewhat: Index
MP28303a_B 2022 Discount Dept Store Clothes Just as Good: 4-Agree Completely
MP28303a_I 2022 Discount Dept Store Clothes Just as Good: 4-Agree Completely: Index
MP28892a_B 2022 Often Shop for Fashion Products Online: 1-Disagree Completely
MP28892a_I 2022 Often Shop for Fashion Products Online: 1-Disagree Completely: Index
MP28893a_B 2022 Often Shop for Fashion Products Online: 2-Disagree Somewhat
MP28893a_I 2022 Often Shop for Fashion Products Online: 2-Disagree Somewhat: Index
MP28894a_B 2022 Often Shop for Fashion Products Online: 3-Agree Somewhat
MP28894a_I 2022 Often Shop for Fashion Products Online: 3-Agree Somewhat: Index
MP28895a_B 2022 Often Shop for Fashion Products Online: 4-Agree Completely
MP28895a_I 2022 Often Shop for Fashion Products Online: 4-Agree Completely: Index
MP28304a_B 2022 Use Natural/Organic Beauty Products: 1-Disagree Completely
MP28304a_I 2022 Use Natural/Organic Beauty Products: 1-Disagree Completely: Index
MP28305a_B 2022 Use Natural/Organic Beauty Products: 2-Disagree Somewhat
MP28305a_I 2022 Use Natural/Organic Beauty Products: 2-Disagree Somewhat: Index
MP28306a_B 2022 Use Natural/Organic Beauty Products: 3-Agree Somewhat
MP28306a_I 2022 Use Natural/Organic Beauty Products: 3-Agree Somewhat: Index
MP28307a_B 2022 Use Natural/Organic Beauty Products: 4-Agree Completely
MP28307a_I 2022 Use Natural/Organic Beauty Products: 4-Agree Completely: Index
MP28308a_B 2022 Use Skincare Products with Sunscreen: 1-Disagree Completely
MP28308a_I 2022 Use Skincare Products with Sunscreen: 1-Disagree Completely: Index
MP28309a_B 2022 Use Skincare Products with Sunscreen: 2-Disagree Somewhat
MP28309a_I 2022 Use Skincare Products with Sunscreen: 2-Disagree Somewhat: Index
MP28310a_B 2022 Use Skincare Products with Sunscreen: 3-Agree Somewhat
MP28310a_I 2022 Use Skincare Products with Sunscreen: 3-Agree Somewhat: Index
MP28311a_B 2022 Use Skincare Products with Sunscreen: 4-Agree Completely
MP28311a_I 2022 Use Skincare Products with Sunscreen: 4-Agree Completely: Index
MP28001a_B 2022 Buying American Is Important: 1-Disagree Completely
MP28001a_I 2022 Buying American Is Important: 1-Disagree Completely: Index
MP28002a_B 2022 Buying American Is Important: 2-Disagree Somewhat
MP28002a_I 2022 Buying American Is Important: 2-Disagree Somewhat: Index
MP28003a_B 2022 Buying American Is Important: 3-Agree Somewhat
MP28003a_I 2022 Buying American Is Important: 3-Agree Somewhat: Index
MP28004a_B 2022 Buying American Is Important: 4-Agree Completely
MP28004a_I 2022 Buying American Is Important: 4-Agree Completely: Index
MP28789a_B 2022 Generic Over Brand Names Just as Effective: 1-Disagree Completely

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28789a_I 2022 Generic Over Brand Names Just as Effective: 1-Disagree Completely: Index
MP28790a_B 2022 Generic Over Brand Names Just as Effective: 2-Disagree Somewhat
MP28790a_I 2022 Generic Over Brand Names Just as Effective: 2-Disagree Somewhat: Index
MP28791a_B 2022 Generic Over Brand Names Just as Effective: 3-Agree Somewhat
MP28791a_I 2022 Generic Over Brand Names Just as Effective: 3-Agree Somewhat: Index
MP28792a_B 2022 Generic Over Brand Names Just as Effective: 4-Agree Completely
MP28792a_I 2022 Generic Over Brand Names Just as Effective: 4-Agree Completely: Index
MP28009a_B 2022 Buy Based on Quality Not Price: 1-Disagree Completely
MP28009a_I 2022 Buy Based on Quality Not Price: 1-Disagree Completely: Index
MP28010a_B 2022 Buy Based on Quality Not Price: 2-Disagree Somewhat
MP28010a_I 2022 Buy Based on Quality Not Price: 2-Disagree Somewhat: Index
MP28011a_B 2022 Buy Based on Quality Not Price: 3-Agree Somewhat
MP28011a_I 2022 Buy Based on Quality Not Price: 3-Agree Somewhat: Index
MP28012a_B 2022 Buy Based on Quality Not Price: 4-Agree Completely
MP28012a_I 2022 Buy Based on Quality Not Price: 4-Agree Completely: Index
MP28064a_B 2022 Buy Natural Prods for Environ Concerns: 1-Disagree Completely
MP28064a_I 2022 Buy Natural Prods for Environ Concerns: 1-Disagree Completely: Index
MP28065a_B 2022 Buy Natural Prods for Environ Concerns: 2-Disagree Somewhat
MP28065a_I 2022 Buy Natural Prods for Environ Concerns: 2-Disagree Somewhat: Index
MP28066a_B 2022 Buy Natural Prods for Environ Concerns: 3-Agree Somewhat
MP28066a_I 2022 Buy Natural Prods for Environ Concerns: 3-Agree Somewhat: Index
MP28067a_B 2022 Buy Natural Prods for Environ Concerns: 4-Agree Completely
MP28067a_I 2022 Buy Natural Prods for Environ Concerns: 4-Agree Completely: Index
MP28776a_B 2022 Buy Natural Products for Family`s Health: 1-Disagree Completely
MP28776a_I 2022 Buy Natural Products for Family`s Health: 1-Disagree Completely: Index
MP28777a_B 2022 Buy Natural Products for Family`s Health: 2-Disagree Somewhat
MP28777a_I 2022 Buy Natural Products for Family`s Health: 2-Disagree Somewhat: Index
MP28778a_B 2022 Buy Natural Products for Family`s Health: 3-Agree Somewhat
MP28778a_I 2022 Buy Natural Products for Family`s Health: 3-Agree Somewhat: Index
MP28779a_B 2022 Buy Natural Products for Family`s Health: 4-Agree Completely
MP28779a_I 2022 Buy Natural Products for Family`s Health: 4-Agree Completely: Index
MP28005a_B 2022 Buy on Credit Rather Than Wait: 1-Disagree Completely
MP28005a_I 2022 Buy on Credit Rather Than Wait: 1-Disagree Completely: Index
MP28006a_B 2022 Buy on Credit Rather Than Wait: 2-Disagree Somewhat
MP28006a_I 2022 Buy on Credit Rather Than Wait: 2-Disagree Somewhat: Index
MP28007a_B 2022 Buy on Credit Rather Than Wait: 3-Agree Somewhat
MP28007a_I 2022 Buy on Credit Rather Than Wait: 3-Agree Somewhat: Index
MP28008a_B 2022 Buy on Credit Rather Than Wait: 4-Agree Completely
MP28008a_I 2022 Buy on Credit Rather Than Wait: 4-Agree Completely: Index
MP28784a_B 2022 Compare Online Prices Before Buying: 1-Disagree Completely
MP28784a_I 2022 Compare Online Prices Before Buying: 1-Disagree Completely: Index
MP28785a_B 2022 Compare Online Prices Before Buying: 2-Disagree Somewhat
MP28785a_I 2022 Compare Online Prices Before Buying: 2-Disagree Somewhat: Index
MP28786a_B 2022 Compare Online Prices Before Buying: 3-Agree Somewhat
MP28786a_I 2022 Compare Online Prices Before Buying: 3-Agree Somewhat: Index
MP28787a_B 2022 Compare Online Prices Before Buying: 4-Agree Completely
MP28787a_I 2022 Compare Online Prices Before Buying: 4-Agree Completely: Index
MP28021a_B 2022 Expect Brands I Buy Support Social Causes: 1-Disagree Completely
MP28021a_I 2022 Expect Brands I Buy Support Social Causes: 1-Disagree Completely: Index
MP28022a_B 2022 Expect Brands I Buy Support Social Causes: 2-Disagree Somewhat
MP28022a_I 2022 Expect Brands I Buy Support Social Causes: 2-Disagree Somewhat: Index
MP28023a_B 2022 Expect Brands I Buy Support Social Causes: 3-Agree Somewhat
MP28023a_I 2022 Expect Brands I Buy Support Social Causes: 3-Agree Somewhat: Index
MP28024a_B 2022 Expect Brands I Buy Support Social Causes: 4-Agree Completely
MP28024a_I 2022 Expect Brands I Buy Support Social Causes: 4-Agree Completely: Index
MP28025a_B 2022 Gladly Switch Brands to Use Coupons: 1-Disagree Completely
MP28025a_I 2022 Gladly Switch Brands to Use Coupons: 1-Disagree Completely: Index
MP28026a_B 2022 Gladly Switch Brands to Use Coupons: 2-Disagree Somewhat
MP28026a_I 2022 Gladly Switch Brands to Use Coupons: 2-Disagree Somewhat: Index
MP28027a_B 2022 Gladly Switch Brands to Use Coupons: 3-Agree Somewhat
MP28027a_I 2022 Gladly Switch Brands to Use Coupons: 3-Agree Somewhat: Index
MP28028a_B 2022 Gladly Switch Brands to Use Coupons: 4-Agree Completely
MP28028a_I 2022 Gladly Switch Brands to Use Coupons: 4-Agree Completely: Index
MP28797a_B 2022 Go Out Way to Buy Environmentally-Safe Prod: 1-Disagree Completely
MP28797a_I 2022 Go Out Way to Buy Environmentally-Safe Prod: 1-Disagree Completely: Index
MP28798a_B 2022 Go Out Way to Buy Environmentally-Safe Prod: 2-Disagree Somewhat
MP28798a_I 2022 Go Out Way to Buy Environmentally-Safe Prod: 2-Disagree Somewhat: Index
MP28799a_B 2022 Go Out Way to Buy Environmentally-Safe Prod: 3-Agree Somewhat
MP28799a_I 2022 Go Out Way to Buy Environmentally-Safe Prod: 3-Agree Somewhat: Index
MP28800a_B 2022 Go Out Way to Buy Environmentally-Safe Prod: 4-Agree Completely
MP28800a_I 2022 Go Out Way to Buy Environmentally-Safe Prod: 4-Agree Completely: Index
MP28100a_B 2022 More Likely Buy Brands Supporting a Cause: 1-Disagree Completely
MP28100a_I 2022 More Likely Buy Brands Supporting a Cause: 1-Disagree Completely: Index
MP28101a_B 2022 More Likely Buy Brands Supporting a Cause: 2-Disagree Somewhat
MP28101a_I 2022 More Likely Buy Brands Supporting a Cause: 2-Disagree Somewhat: Index
MP28102a_B 2022 More Likely Buy Brands Supporting a Cause: 3-Agree Somewhat
MP28102a_I 2022 More Likely Buy Brands Supporting a Cause: 3-Agree Somewhat: Index
MP28103a_B 2022 More Likely Buy Brands Supporting a Cause: 4-Agree Completely
MP28103a_I 2022 More Likely Buy Brands Supporting a Cause: 4-Agree Completely: Index
MP28017a_B 2022 Only Use Coupons for Brands Usually Buy: 1-Disagree Completely
MP28017a_I 2022 Only Use Coupons for Brands Usually Buy: 1-Disagree Completely: Index
MP28018a_B 2022 Only Use Coupons for Brands Usually Buy: 2-Disagree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28018a_I 2022 Only Use Coupons for Brands Usually Buy: 2-Disagree Somewhat: Index
MP28019a_B 2022 Only Use Coupons for Brands Usually Buy: 3-Agree Somewhat
MP28019a_I 2022 Only Use Coupons for Brands Usually Buy: 3-Agree Somewhat: Index
MP28020a_B 2022 Only Use Coupons for Brands Usually Buy: 4-Agree Completely
MP28020a_I 2022 Only Use Coupons for Brands Usually Buy: 4-Agree Completely: Index
MP28813a_B 2022 Post Reviews for Products Online: 1-Disagree Completely
MP28813a_I 2022 Post Reviews for Products Online: 1-Disagree Completely: Index
MP28814a_B 2022 Post Reviews for Products Online: 2-Disagree Somewhat
MP28814a_I 2022 Post Reviews for Products Online: 2-Disagree Somewhat: Index
MP28815a_B 2022 Post Reviews for Products Online: 3-Agree Somewhat
MP28815a_I 2022 Post Reviews for Products Online: 3-Agree Somewhat: Index
MP28816a_B 2022 Post Reviews for Products Online: 4-Agree Completely
MP28816a_I 2022 Post Reviews for Products Online: 4-Agree Completely: Index
MP28219a_B 2022 Prefer Shop at Stores w/Loyalty Points: 1-Disagree Completely
MP28219a_I 2022 Prefer Shop at Stores w/Loyalty Points: 1-Disagree Completely: Index
MP28220a_B 2022 Prefer Shop at Stores w/Loyalty Points: 2-Disagree Somewhat
MP28220a_I 2022 Prefer Shop at Stores w/Loyalty Points: 2-Disagree Somewhat: Index
MP28218a_B 2022 Prefer Shop at Stores w/Loyalty Points: 3-Agree Somewhat
MP28218a_I 2022 Prefer Shop at Stores w/Loyalty Points: 3-Agree Somewhat: Index
MP28217a_B 2022 Prefer Shop at Stores w/Loyalty Points: 4-Agree Completely
MP28217a_I 2022 Prefer Shop at Stores w/Loyalty Points: 4-Agree Completely: Index
MP28829a_B 2022 Usually Read Information on Product Labels: 1-Disagree Completely
MP28829a_I 2022 Usually Read Information on Product Labels: 1-Disagree Completely: Index
MP28830a_B 2022 Usually Read Information on Product Labels: 2-Disagree Somewhat
MP28830a_I 2022 Usually Read Information on Product Labels: 2-Disagree Somewhat: Index
MP28831a_B 2022 Usually Read Information on Product Labels: 3-Agree Somewhat
MP28831a_I 2022 Usually Read Information on Product Labels: 3-Agree Somewhat: Index
MP28832a_B 2022 Usually Read Information on Product Labels: 4-Agree Completely
MP28832a_I 2022 Usually Read Information on Product Labels: 4-Agree Completely: Index
MP28841a_B 2022 Shop Favorite Stores Because of Prices: 1-Disagree Completely
MP28841a_I 2022 Shop Favorite Stores Because of Prices: 1-Disagree Completely: Index
MP28842a_B 2022 Shop Favorite Stores Because of Prices: 2-Disagree Somewhat
MP28842a_I 2022 Shop Favorite Stores Because of Prices: 2-Disagree Somewhat: Index
MP28843a_B 2022 Shop Favorite Stores Because of Prices: 3-Agree Somewhat
MP28843a_I 2022 Shop Favorite Stores Because of Prices: 3-Agree Somewhat: Index
MP28844a_B 2022 Shop Favorite Stores Because of Prices: 4-Agree Completely
MP28844a_I 2022 Shop Favorite Stores Because of Prices: 4-Agree Completely: Index
MP28056a_B 2022 Will Pay More for Environ Safe Products: 1-Disagree Completely
MP28056a_I 2022 Will Pay More for Environ Safe Products: 1-Disagree Completely: Index
MP28057a_B 2022 Will Pay More for Environ Safe Products: 2-Disagree Somewhat
MP28057a_I 2022 Will Pay More for Environ Safe Products: 2-Disagree Somewhat: Index
MP28058a_B 2022 Will Pay More for Environ Safe Products: 3-Agree Somewhat
MP28058a_I 2022 Will Pay More for Environ Safe Products: 3-Agree Somewhat: Index
MP28059a_B 2022 Will Pay More for Environ Safe Products: 4-Agree Completely
MP28059a_I 2022 Will Pay More for Environ Safe Products: 4-Agree Completely: Index
MP28854a_B 2022 Will Pay More for Product from Trusted Company: 1-Disagree Completely
MP28854a_I 2022 Will Pay More for Product from Trusted Company: 1-Disagree Completely: Index
MP28855a_B 2022 Will Pay More for Product from Trusted Company: 2-Disagree Somewhat
MP28855a_I 2022 Will Pay More for Product from Trusted Company: 2-Disagree Somewhat: Index
MP28856a_B 2022 Will Pay More for Product from Trusted Company: 3-Agree Somewhat
MP28856a_I 2022 Will Pay More for Product from Trusted Company: 3-Agree Somewhat: Index
MP28857a_B 2022 Will Pay More for Product from Trusted Company: 4-Agree Completely
MP28857a_I 2022 Will Pay More for Product from Trusted Company: 4-Agree Completely: Index
MP28801a_B 2022 My Children Influence Brands I Buy: 1-Disagree Completely
MP28801a_I 2022 My Children Influence Brands I Buy: 1-Disagree Completely: Index
MP28802a_B 2022 My Children Influence Brands I Buy: 2-Disagree Somewhat
MP28802a_I 2022 My Children Influence Brands I Buy: 2-Disagree Somewhat: Index
MP28803a_B 2022 My Children Influence Brands I Buy: 3-Agree Somewhat
MP28803a_I 2022 My Children Influence Brands I Buy: 3-Agree Somewhat: Index
MP28804a_B 2022 My Children Influence Brands I Buy: 4-Agree Completely
MP28804a_I 2022 My Children Influence Brands I Buy: 4-Agree Completely: Index
MP28013a_B 2022 Buy Based on Price Not Brands: 1-Disagree Completely
MP28013a_I 2022 Buy Based on Price Not Brands: 1-Disagree Completely: Index
MP28014a_B 2022 Buy Based on Price Not Brands: 2-Disagree Somewhat
MP28014a_I 2022 Buy Based on Price Not Brands: 2-Disagree Somewhat: Index
MP28015a_B 2022 Buy Based on Price Not Brands: 3-Agree Somewhat
MP28015a_I 2022 Buy Based on Price Not Brands: 3-Agree Somewhat: Index
MP28016a_B 2022 Buy Based on Price Not Brands: 4-Agree Completely
MP28016a_I 2022 Buy Based on Price Not Brands: 4-Agree Completely: Index
MP28254a_B 2022 Free Shipping Attracts Me to Shop Website: 1-Disagree Completely
MP28254a_I 2022 Free Shipping Attracts Me to Shop Website: 1-Disagree Completely: Index
MP28255a_B 2022 Free Shipping Attracts Me to Shop Website: 2-Disagree Somewhat
MP28255a_I 2022 Free Shipping Attracts Me to Shop Website: 2-Disagree Somewhat: Index
MP28256a_B 2022 Free Shipping Attracts Me to Shop Website: 3-Agree Somewhat
MP28256a_I 2022 Free Shipping Attracts Me to Shop Website: 3-Agree Somewhat: Index
MP28257a_B 2022 Free Shipping Attracts Me to Shop Website: 4-Agree Completely
MP28257a_I 2022 Free Shipping Attracts Me to Shop Website: 4-Agree Completely: Index
MP28825a_B 2022 Prefer to Stick with Brands I Like: 1-Disagree Completely
MP28825a_I 2022 Prefer to Stick with Brands I Like: 1-Disagree Completely: Index
MP28826a_B 2022 Prefer to Stick with Brands I Like: 2-Disagree Somewhat
MP28826a_I 2022 Prefer to Stick with Brands I Like: 2-Disagree Somewhat: Index
MP28827a_B 2022 Prefer to Stick with Brands I Like: 3-Agree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28827a_I 2022 Prefer to Stick with Brands I Like: 3-Agree Somewhat: Index
MP28828a_B 2022 Prefer to Stick with Brands I Like: 4-Agree Completely
MP28828a_I 2022 Prefer to Stick with Brands I Like: 4-Agree Completely: Index
MP28788a_B 2022 Family/Friends Trust My Advice on Grocery Shopping
MP28788a_I 2022 Family/Friends Trust My Advice on Grocery Shopping: Index
MP28849a_B 2022 Very Knowledgeable on Grocery Shopping
MP28849a_I 2022 Very Knowledgeable on Grocery Shopping: Index
MP28243a_B 2022 Use Mobile In-Store to Look Up Coupons: 1-Disagree Completely
MP28243a_I 2022 Use Mobile In-Store to Look Up Coupons: 1-Disagree Completely: Index
MP28244a_B 2022 Use Mobile In-Store to Look Up Coupons: 2-Disagree Somewhat
MP28244a_I 2022 Use Mobile In-Store to Look Up Coupons: 2-Disagree Somewhat: Index
MP28242a_B 2022 Use Mobile In-Store to Look Up Coupons: 3-Agree Somewhat
MP28242a_I 2022 Use Mobile In-Store to Look Up Coupons: 3-Agree Somewhat: Index
MP28241a_B 2022 Use Mobile In-Store to Look Up Coupons: 4-Agree Completely
MP28241a_I 2022 Use Mobile In-Store to Look Up Coupons: 4-Agree Completely: Index
MP28768a_B 2022 Would Buy Eco-Friendly Products If Cheaper: 1-Disagree Completely
MP28768a_I 2022 Would Buy Eco-Friendly Products If Cheaper: 1-Disagree Completely: Index
MP28769a_B 2022 Would Buy Eco-Friendly Products If Cheaper: 2-Disagree Somewhat
MP28769a_I 2022 Would Buy Eco-Friendly Products If Cheaper: 2-Disagree Somewhat: Index
MP28770a_B 2022 Would Buy Eco-Friendly Products If Cheaper: 3-Agree Somewhat
MP28770a_I 2022 Would Buy Eco-Friendly Products If Cheaper: 3-Agree Somewhat: Index
MP28771a_B 2022 Would Buy Eco-Friendly Products If Cheaper: 4-Agree Completely
MP28771a_I 2022 Would Buy Eco-Friendly Products If Cheaper: 4-Agree Completely: Index
MP28772a_B 2022 Buy from Company Who Sponsor Sport Teams/Events: 1-Disagree Cmpl
MP28772a_I 2022 Buy from Company Who Sponsor Sport Teams/Events: 1-Disagree Cmpl: Index
MP28773a_B 2022 Buy from Company Who Sponsor Sport Teams/Events: 2-Disagree Somewhat
MP28773a_I 2022 Buy from Company Who Sponsor Sport Teams/Events: 2-Disagree Somewhat: Index
MP28774a_B 2022 Buy from Company Who Sponsor Sport Teams/Events: 3-Agree Somewhat
MP28774a_I 2022 Buy from Company Who Sponsor Sport Teams/Events: 3-Agree Somewhat: Index
MP28775a_B 2022 Buy from Company Who Sponsor Sport Teams/Events: 4-Agree Completely
MP28775a_I 2022 Buy from Company Who Sponsor Sport Teams/Events: 4-Agree Completely: Index
MP28780a_B 2022 Buy Products with Recycled Paper Packaging: 1-Disagree Completely
MP28780a_I 2022 Buy Products with Recycled Paper Packaging: 1-Disagree Completely: Index
MP28781a_B 2022 Buy Products with Recycled Paper Packaging: 2-Disagree Somewhat
MP28781a_I 2022 Buy Products with Recycled Paper Packaging: 2-Disagree Somewhat: Index
MP28782a_B 2022 Buy Products with Recycled Paper Packaging: 3-Agree Somewhat
MP28782a_I 2022 Buy Products with Recycled Paper Packaging: 3-Agree Somewhat: Index
MP28783a_B 2022 Buy Products with Recycled Paper Packaging: 4-Agree Completely
MP28783a_I 2022 Buy Products with Recycled Paper Packaging: 4-Agree Completely: Index
MP28052a_B 2022 Co Environ Record Important When Buying: 1-Disagree Completely
MP28052a_I 2022 Co Environ Record Important When Buying: 1-Disagree Completely: Index
MP28053a_B 2022 Co Environ Record Important When Buying: 2-Disagree Somewhat
MP28053a_I 2022 Co Environ Record Important When Buying: 2-Disagree Somewhat: Index
MP28054a_B 2022 Co Environ Record Important When Buying: 3-Agree Somewhat
MP28054a_I 2022 Co Environ Record Important When Buying: 3-Agree Somewhat: Index
MP28055a_B 2022 Co Environ Record Important When Buying: 4-Agree Completely
MP28055a_I 2022 Co Environ Record Important When Buying: 4-Agree Completely: Index
MP28793a_B 2022 Go Out of My Way to Find New Stores: 1-Disagree Completely
MP28793a_I 2022 Go Out of My Way to Find New Stores: 1-Disagree Completely: Index
MP28794a_B 2022 Go Out of My Way to Find New Stores: 2-Disagree Somewhat
MP28794a_I 2022 Go Out of My Way to Find New Stores: 2-Disagree Somewhat: Index
MP28795a_B 2022 Go Out of My Way to Find New Stores: 3-Agree Somewhat
MP28795a_I 2022 Go Out of My Way to Find New Stores: 3-Agree Somewhat: Index
MP28796a_B 2022 Go Out of My Way to Find New Stores: 4-Agree Completely
MP28796a_I 2022 Go Out of My Way to Find New Stores: 4-Agree Completely: Index
MP28805a_B 2022 OK Buying Items Like Cars/Appliances Online: 1-Disagree Completely
MP28805a_I 2022 OK Buying Items Like Cars/Appliances Online: 1-Disagree Completely: Index
MP28806a_B 2022 OK Buying Items Like Cars/Appliances Online: 2-Disagree Somewhat
MP28806a_I 2022 OK Buying Items Like Cars/Appliances Online: 2-Disagree Somewhat: Index
MP28807a_B 2022 OK Buying Items Like Cars/Appliances Online: 3-Agree Somewhat
MP28807a_I 2022 OK Buying Items Like Cars/Appliances Online: 3-Agree Somewhat: Index
MP28808a_B 2022 OK Buying Items Like Cars/Appliances Online: 4-Agree Completely
MP28808a_I 2022 OK Buying Items Like Cars/Appliances Online: 4-Agree Completely: Index
MP28809a_B 2022 Only Shop at a Few Online Stores: 1-Disagree Completely
MP28809a_I 2022 Only Shop at a Few Online Stores: 1-Disagree Completely: Index
MP28810a_B 2022 Only Shop at a Few Online Stores: 2-Disagree Somewhat
MP28810a_I 2022 Only Shop at a Few Online Stores: 2-Disagree Somewhat: Index
MP28811a_B 2022 Only Shop at a Few Online Stores: 3-Agree Somewhat
MP28811a_I 2022 Only Shop at a Few Online Stores: 3-Agree Somewhat: Index
MP28812a_B 2022 Only Shop at a Few Online Stores: 4-Agree Completely
MP28812a_I 2022 Only Shop at a Few Online Stores: 4-Agree Completely: Index
MP28817a_B 2022 Prefer to Shop Local vs National Store Chains: 1-Disagree Completely
MP28817a_I 2022 Prefer to Shop Local vs National Store Chains: 1-Disagree Completely: Index
MP28818a_B 2022 Prefer to Shop Local vs National Store Chains: 2-Disagree Somewhat
MP28818a_I 2022 Prefer to Shop Local vs National Store Chains: 2-Disagree Somewhat: Index
MP28819a_B 2022 Prefer to Shop Local vs National Store Chains: 3-Agree Somewhat
MP28819a_I 2022 Prefer to Shop Local vs National Store Chains: 3-Agree Somewhat: Index
MP28820a_B 2022 Prefer to Shop Local vs National Store Chains: 4-Agree Completely
MP28820a_I 2022 Prefer to Shop Local vs National Store Chains: 4-Agree Completely: Index
MP28821a_B 2022 Prefer to Shop at Stores Located Nearby: 1-Disagree Completely
MP28821a_I 2022 Prefer to Shop at Stores Located Nearby: 1-Disagree Completely: Index
MP28822a_B 2022 Prefer to Shop at Stores Located Nearby: 2-Disagree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28822a_I 2022 Prefer to Shop at Stores Located Nearby: 2-Disagree Somewhat: Index
MP28823a_B 2022 Prefer to Shop at Stores Located Nearby: 3-Agree Somewhat
MP28823a_I 2022 Prefer to Shop at Stores Located Nearby: 3-Agree Somewhat: Index
MP28824a_B 2022 Prefer to Shop at Stores Located Nearby: 4-Agree Completely
MP28824a_I 2022 Prefer to Shop at Stores Located Nearby: 4-Agree Completely: Index
MP28833a_B 2022 Research Online Before Buy Locally: 1-Disagree Completely
MP28833a_I 2022 Research Online Before Buy Locally: 1-Disagree Completely: Index
MP28834a_B 2022 Research Online Before Buy Locally: 2-Disagree Somewhat
MP28834a_I 2022 Research Online Before Buy Locally: 2-Disagree Somewhat: Index
MP28835a_B 2022 Research Online Before Buy Locally: 3-Agree Somewhat
MP28835a_I 2022 Research Online Before Buy Locally: 3-Agree Somewhat: Index
MP28836a_B 2022 Research Online Before Buy Locally: 4-Agree Completely
MP28836a_I 2022 Research Online Before Buy Locally: 4-Agree Completely: Index
MP28837a_B 2022 Shop Around for Specials and Bargains: 1-Disagree Completely
MP28837a_I 2022 Shop Around for Specials and Bargains: 1-Disagree Completely: Index
MP28838a_B 2022 Shop Around for Specials and Bargains: 2-Disagree Somewhat
MP28838a_I 2022 Shop Around for Specials and Bargains: 2-Disagree Somewhat: Index
MP28839a_B 2022 Shop Around for Specials and Bargains: 3-Agree Somewhat
MP28839a_I 2022 Shop Around for Specials and Bargains: 3-Agree Somewhat: Index
MP28840a_B 2022 Shop Around for Specials and Bargains: 4-Agree Completely
MP28840a_I 2022 Shop Around for Specials and Bargains: 4-Agree Completely: Index
MP28845a_B 2022 Shop Specialty Stores b/c More Knowledgeable: 1-Disagree Completely
MP28845a_I 2022 Shop Specialty Stores b/c More Knowledgeable: 1-Disagree Completely: Index
MP28846a_B 2022 Shop Specialty Stores b/c More Knowledgeable: 2-Disagree Somewhat
MP28846a_I 2022 Shop Specialty Stores b/c More Knowledgeable: 2-Disagree Somewhat: Index
MP28847a_B 2022 Shop Specialty Stores b/c More Knowledgeable: 3-Agree Somewhat
MP28847a_I 2022 Shop Specialty Stores b/c More Knowledgeable: 3-Agree Somewhat: Index
MP28848a_B 2022 Shop Specialty Stores b/c More Knowledgeable: 4-Agree Completely
MP28848a_I 2022 Shop Specialty Stores b/c More Knowledgeable: 4-Agree Completely: Index
MP28850a_B 2022 Wait Until Sale to Buy Things: 1-Disagree Completely
MP28850a_I 2022 Wait Until Sale to Buy Things: 1-Disagree Completely: Index
MP28851a_B 2022 Wait Until Sale to Buy Things: 2-Disagree Somewhat
MP28851a_I 2022 Wait Until Sale to Buy Things: 2-Disagree Somewhat: Index
MP28852a_B 2022 Wait Until Sale to Buy Things: 3-Agree Somewhat
MP28852a_I 2022 Wait Until Sale to Buy Things: 3-Agree Somewhat: Index
MP28853a_B 2022 Wait Until Sale to Buy Things: 4-Agree Completely
MP28853a_I 2022 Wait Until Sale to Buy Things: 4-Agree Completely: Index
MP28858a_B 2022 Will Travel 1+ Hours to Shop Favorite Stores: 1-Disagree Completely
MP28858a_I 2022 Will Travel 1+ Hours to Shop Favorite Stores: 1-Disagree Completely: Index
MP28859a_B 2022 Will Travel 1+ Hours to Shop Favorite Stores: 2-Disagree Somewhat
MP28859a_I 2022 Will Travel 1+ Hours to Shop Favorite Stores: 2-Disagree Somewhat: Index
MP28860a_B 2022 Will Travel 1+ Hours to Shop Favorite Stores: 3-Agree Somewhat
MP28860a_I 2022 Will Travel 1+ Hours to Shop Favorite Stores: 3-Agree Somewhat: Index
MP28861a_B 2022 Will Travel 1+ Hours to Shop Favorite Stores: 4-Agree Completely
MP28861a_I 2022 Will Travel 1+ Hours to Shop Favorite Stores: 4-Agree Completely: Index
MP28864a_B 2022 Before Buying Car Get Safety Rating: 1-Disagree Completely
MP28864a_I 2022 Before Buying Car Get Safety Rating: 1-Disagree Completely: Index
MP28865a_B 2022 Before Buying Car Get Safety Rating: 2-Disagree Somewhat
MP28865a_I 2022 Before Buying Car Get Safety Rating: 2-Disagree Somewhat: Index
MP28866a_B 2022 Before Buying Car Get Safety Rating: 3-Agree Somewhat
MP28866a_I 2022 Before Buying Car Get Safety Rating: 3-Agree Somewhat: Index
MP28867a_B 2022 Before Buying Car Get Safety Rating: 4-Agree Completely
MP28867a_I 2022 Before Buying Car Get Safety Rating: 4-Agree Completely: Index
MP28868a_B 2022 Buy Self-Driving Car as Soon as Possible: 1-Disagree Completely
MP28868a_I 2022 Buy Self-Driving Car as Soon as Possible: 1-Disagree Completely: Index
MP28869a_B 2022 Buy Self-Driving Car as Soon as Possible: 2-Disagree Somewhat
MP28869a_I 2022 Buy Self-Driving Car as Soon as Possible: 2-Disagree Somewhat: Index
MP28870a_B 2022 Buy Self-Driving Car as Soon as Possible: 3-Agree Somewhat
MP28870a_I 2022 Buy Self-Driving Car as Soon as Possible: 3-Agree Somewhat: Index
MP28871a_B 2022 Buy Self-Driving Car as Soon as Possible: 4-Agree Completely
MP28871a_I 2022 Buy Self-Driving Car as Soon as Possible: 4-Agree Completely: Index
MP28112a_B 2022 Buy Vehicles Supporting Environment: 1-Disagree Completely
MP28112a_I 2022 Buy Vehicles Supporting Environment: 1-Disagree Completely: Index
MP28113a_B 2022 Buy Vehicles Supporting Environment: 2-Disagree Somewhat
MP28113a_I 2022 Buy Vehicles Supporting Environment: 2-Disagree Somewhat: Index
MP28114a_B 2022 Buy Vehicles Supporting Environment: 3-Agree Somewhat
MP28114a_I 2022 Buy Vehicles Supporting Environment: 3-Agree Somewhat: Index
MP28115a_B 2022 Buy Vehicles Supporting Environment: 4-Agree Completely
MP28115a_I 2022 Buy Vehicles Supporting Environment: 4-Agree Completely: Index
MP28872a_B 2022 Loyal to Vehicle Brand and Stick with Them: 1-Disagree Completely
MP28872a_I 2022 Loyal to Vehicle Brand and Stick with Them: 1-Disagree Completely: Index
MP28873a_B 2022 Loyal to Vehicle Brand and Stick with Them: 2-Disagree Somewhat
MP28873a_I 2022 Loyal to Vehicle Brand and Stick with Them: 2-Disagree Somewhat: Index
MP28874a_B 2022 Loyal to Vehicle Brand and Stick with Them: 3-Agree Somewhat
MP28874a_I 2022 Loyal to Vehicle Brand and Stick with Them: 3-Agree Somewhat: Index
MP28875a_B 2022 Loyal to Vehicle Brand and Stick with Them: 4-Agree Completely
MP28875a_I 2022 Loyal to Vehicle Brand and Stick with Them: 4-Agree Completely: Index
MP28876a_B 2022 Next Car Will Be More Eco-Friendly: 1-Disagree Completely
MP28876a_I 2022 Next Car Will Be More Eco-Friendly: 1-Disagree Completely: Index
MP28877a_B 2022 Next Car Will Be More Eco-Friendly: 2-Disagree Somewhat
MP28877a_I 2022 Next Car Will Be More Eco-Friendly: 2-Disagree Somewhat: Index
MP28878a_B 2022 Next Car Will Be More Eco-Friendly: 3-Agree Somewhat

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP28878a_I 2022 Next Car Will Be More Eco-Friendly: 3-Agree Somewhat: Index
MP28879a_B 2022 Next Car Will Be More Eco-Friendly: 4-Agree Completely
MP28879a_I 2022 Next Car Will Be More Eco-Friendly: 4-Agree Completely: Index
MP28880a_B 2022 Travel Options Lessen Need for Car Today: 1-Disagree Completely
MP28880a_I 2022 Travel Options Lessen Need for Car Today: 1-Disagree Completely: Index
MP28881a_B 2022 Travel Options Lessen Need for Car Today: 2-Disagree Somewhat
MP28881a_I 2022 Travel Options Lessen Need for Car Today: 2-Disagree Somewhat: Index
MP28882a_B 2022 Travel Options Lessen Need for Car Today: 3-Agree Somewhat
MP28882a_I 2022 Travel Options Lessen Need for Car Today: 3-Agree Somewhat: Index
MP28883a_B 2022 Travel Options Lessen Need for Car Today: 4-Agree Completely
MP28883a_I 2022 Travel Options Lessen Need for Car Today: 4-Agree Completely: Index
MP28884a_B 2022 Used Cars Just as Good as New Cars: 1-Disagree Completely
MP28884a_I 2022 Used Cars Just as Good as New Cars: 1-Disagree Completely: Index
MP28885a_B 2022 Used Cars Just as Good as New Cars: 2-Disagree Somewhat
MP28885a_I 2022 Used Cars Just as Good as New Cars: 2-Disagree Somewhat: Index
MP28886a_B 2022 Used Cars Just as Good as New Cars: 3-Agree Somewhat
MP28886a_I 2022 Used Cars Just as Good as New Cars: 3-Agree Somewhat: Index
MP28887a_B 2022 Used Cars Just as Good as New Cars: 4-Agree Completely
MP28887a_I 2022 Used Cars Just as Good as New Cars: 4-Agree Completely: Index
MP28888a_B 2022 Want the Cheapest to Maintain Car: 1-Disagree Completely
MP28888a_I 2022 Want the Cheapest to Maintain Car: 1-Disagree Completely: Index
MP28889a_B 2022 Want the Cheapest to Maintain Car: 2-Disagree Somewhat
MP28889a_I 2022 Want the Cheapest to Maintain Car: 2-Disagree Somewhat: Index
MP28890a_B 2022 Want the Cheapest to Maintain Car: 3-Agree Somewhat
MP28890a_I 2022 Want the Cheapest to Maintain Car: 3-Agree Somewhat: Index
MP28891a_B 2022 Want the Cheapest to Maintain Car: 4-Agree Completely
MP28891a_I 2022 Want the Cheapest to Maintain Car: 4-Agree Completely: Index
MP28110a_B 2022 Spend 1-2 Hours Commuting to/from Work Per Week
MP28110a_I 2022 Spend 1-2 Hours Commuting to/from Work Per Week: Index
MP28109a_B 2022 Spend 3-6 Hours Commuting to/from Work Per Week
MP28109a_I 2022 Spend 3-6 Hours Commuting to/from Work Per Week: Index
MP28108a_B 2022 Spend 7+ Hours Commuting to/from Work Per Week
MP28108a_I 2022 Spend 7+ Hours Commuting to/from Work Per Week: Index
MP28111a_B 2022 Spend No Time Commuting to/from Work Each Week
MP28111a_I 2022 Spend No Time Commuting to/from Work Each Week: Index
MP28119a_B 2022 Buy a New Vehicle Next 12 Mo: 1-Not at All Likely
MP28119a_I 2022 Buy a New Vehicle Next 12 Mo: 1-Not at All Likely: Index
MP28118a_B 2022 Buy a New Vehicle Next 12 Mo: 2-Not Very Likely
MP28118a_I 2022 Buy a New Vehicle Next 12 Mo: 2-Not Very Likely: Index
MP28117a_B 2022 Buy a New Vehicle Next 12 Mo: 3-Somewhat Likely
MP28117a_I 2022 Buy a New Vehicle Next 12 Mo: 3-Somewhat Likely: Index
MP28116a_B 2022 Buy a New Vehicle Next 12 Mo: 4-Very Likely
MP28116a_I 2022 Buy a New Vehicle Next 12 Mo: 4-Very Likely: Index
MP28123a_B 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 1-Not at All Likely
MP28123a_I 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 1-Not at All Likely: Index
MP28122a_B 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 2-Not Very Likely
MP28122a_I 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 2-Not Very Likely: Index
MP28121a_B 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 3-Somewhat Likely
MP28121a_I 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 3-Somewhat Likely: Index
MP28120a_B 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 4-Very Likely
MP28120a_I 2022 Buy a Used/Pre-Owned Vehicle Next 12 Mo: 4-Very Likely: Index
MP28130a_B 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 1-Not at All Likely
MP28130a_I 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 1-Not at All Likely: Index
MP28129a_B 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 2-Not Very Likely
MP28129a_I 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 2-Not Very Likely: Index
MP28128a_B 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 3-Somewhat Likely
MP28128a_I 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 3-Somewhat Likely: Index
MP28188a_B 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 4-Very Likely
MP28188a_I 2022 Buy Hybrid/Alt Fuel Vehicle Next 12 Mo: 4-Very Likely: Index
MP28127a_B 2022 Lease a Vehicle in Next 12 Mo: 1-Not at All Likely
MP28127a_I 2022 Lease a Vehicle in Next 12 Mo: 1-Not at All Likely: Index
MP28126a_B 2022 Lease a Vehicle in Next 12 Mo: 2-Not Very Likely
MP28126a_I 2022 Lease a Vehicle in Next 12 Mo: 2-Not Very Likely: Index
MP28125a_B 2022 Lease a Vehicle in Next 12 Mo: 3-Somewhat Likely
MP28125a_I 2022 Lease a Vehicle in Next 12 Mo: 3-Somewhat Likely: Index
MP28124a_B 2022 Lease a Vehicle in Next 12 Mo: 4-Very Likely
MP28124a_I 2022 Lease a Vehicle in Next 12 Mo: 4-Very Likely: Index

2022 Restaurants (Market Potential)


MP29001a_B 2022 Went to Family Restaurant/Steak House Last 6 Mo
MP29001a_I 2022 Went to Family Restaurant/Steak House Last 6 Mo: Index
MP29002a_B 2022 Went to Family Restaurant/Steak House 4+ Times Last 30 Days
MP29002a_I 2022 Went to Family Restaurant/Steak House 4+ Times Last 30 Days: Index
MP29003a_B 2022 Spent $1-$30 at Family Restaurant/Steak House Last 30 Days
MP29003a_I 2022 Spent $1-$30 at Family Restaurant/Steak House Last 30 Days: Index
MP29004a_B 2022 Spent $31-$50 at Family Restaurant/Steak House Last 30 Days
MP29004a_I 2022 Spent $31-$50 at Family Restaurant/Steak House Last 30 Days: Index
MP29005a_B 2022 Spent $51-$100 at Family Restaurant/Steak House Last 30 Days
MP29005a_I 2022 Spent $51-$100 at Family Restaurant/Steak House Last 30 Days: Index
MP29006a_B 2022 Spent $101-$200 at Family Restaurant/Steak House Last 30 Days
MP29006a_I 2022 Spent $101-$200 at Family Restaurant/Steak House Last 30 Days: Index
MP29104a_B 2022 Spent $201+ at Family Restaurant/Steak House Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP29104a_I 2022 Spent $201+ at Family Restaurant/Steak House Last 30 Days: Index
MP29105a_B 2022 Spent $1-$100 at Fine Dining Restaurants Last 30 Days
MP29105a_I 2022 Spent $1-$100 at Fine Dining Restaurants Last 30 Days: Index
MP29106a_B 2022 Spent $101+ at Fine Dining Restaurants Last 30 Days
MP29106a_I 2022 Spent $101+ at Fine Dining Restaurants Last 30 Days: Index
MP29009a_B 2022 Went for Breakfast at Family Restaurant/Steak House Last 6 Mo
MP29009a_I 2022 Went for Breakfast at Family Restaurant/Steak House Last 6 Mo: Index
MP29010a_B 2022 Went for Lunch at Family Restaurant/Steak House Last 6 Mo
MP29010a_I 2022 Went for Lunch at Family Restaurant/Steak House Last 6 Mo: Index
MP29011a_B 2022 Went for Dinner at Family Restaurant/Steak House Last 6 Mo
MP29011a_I 2022 Went for Dinner at Family Restaurant/Steak House Last 6 Mo: Index
MP29012a_B 2022 Went for Snacks at Family Restaurant/Steak House Last 6 Mo
MP29012a_I 2022 Went for Snacks at Family Restaurant/Steak House Last 6 Mo: Index
MP29013a_B 2022 Went on Weekday to Family Restaurant/Steak House Last 6 Mo
MP29013a_I 2022 Went on Weekday to Family Restaurant/Steak House Last 6 Mo: Index
MP29014a_B 2022 Went on Weekend to Family Restaurant/Steak House Last 6 Mo
MP29014a_I 2022 Went on Weekend to Family Restaurant/Steak House Last 6 Mo: Index
MP29015a_B 2022 Went to Applebee`s Last 6 Mo
MP29015a_I 2022 Went to Applebee`s Last 6 Mo: Index
MP29089a_B 2022 Went to Bob Evans Last 6 Mo
MP29089a_I 2022 Went to Bob Evans Last 6 Mo: Index
MP29016a_B 2022 Went to Buffalo Wild Wings Last 6 Mo
MP29016a_I 2022 Went to Buffalo Wild Wings Last 6 Mo: Index
MP29017a_B 2022 Went to California Pizza Kitchen Last 6 Mo
MP29017a_I 2022 Went to California Pizza Kitchen Last 6 Mo: Index
MP29018a_B 2022 Went to Carrabba`s Last 6 Mo
MP29018a_I 2022 Went to Carrabba`s Last 6 Mo: Index
MP29019a_B 2022 Went to The Cheesecake Factory Last 6 Mo
MP29019a_I 2022 Went to The Cheesecake Factory Last 6 Mo: Index
MP29020a_B 2022 Went to Chili`s Grill & Bar Last 6 Mo
MP29020a_I 2022 Went to Chili`s Grill & Bar Last 6 Mo: Index
MP29022a_B 2022 Went to Cracker Barrel Last 6 Mo
MP29022a_I 2022 Went to Cracker Barrel Last 6 Mo: Index
MP29023a_B 2022 Went to Denny`s Last 6 Mo
MP29023a_I 2022 Went to Denny`s Last 6 Mo: Index
MP29024a_B 2022 Went to Golden Corral Last 6 Mo
MP29024a_I 2022 Went to Golden Corral Last 6 Mo: Index
MP29025a_B 2022 Went to IHOP Last 6 Mo
MP29025a_I 2022 Went to IHOP Last 6 Mo: Index
MP29090a_B 2022 Went to Logan`s Roadhouse Last 6 Mo
MP29090a_I 2022 Went to Logan`s Roadhouse Last 6 Mo: Index
MP29026a_B 2022 Went to Longhorn Steakhouse Last 6 Mo
MP29026a_I 2022 Went to Longhorn Steakhouse Last 6 Mo: Index
MP29028a_B 2022 Went to Olive Garden Last 6 Mo
MP29028a_I 2022 Went to Olive Garden Last 6 Mo: Index
MP29029a_B 2022 Went to Outback Steakhouse Last 6 Mo
MP29029a_I 2022 Went to Outback Steakhouse Last 6 Mo: Index
MP29030a_B 2022 Went to Red Lobster Last 6 Mo
MP29030a_I 2022 Went to Red Lobster Last 6 Mo: Index
MP29031a_B 2022 Went to Red Robin Last 6 Mo
MP29031a_I 2022 Went to Red Robin Last 6 Mo: Index
MP29032a_B 2022 Went to Ruby Tuesday Last 6 Mo
MP29032a_I 2022 Went to Ruby Tuesday Last 6 Mo: Index
MP29033a_B 2022 Went to Texas Roadhouse Last 6 Mo
MP29033a_I 2022 Went to Texas Roadhouse Last 6 Mo: Index
MP29034a_B 2022 Went to T.G.I. Friday`s Last 6 Mo
MP29034a_I 2022 Went to T.G.I. Friday`s Last 6 Mo: Index
MP29035a_B 2022 Went to Waffle House Last 6 Mo
MP29035a_I 2022 Went to Waffle House Last 6 Mo: Index
MP29036a_B 2022 Went to Fast Food or Drive-In Restaurant Last 6 Mo
MP29036a_I 2022 Went to Fast Food or Drive-In Restaurant Last 6 Mo: Index
MP29037a_B 2022 Went to Fast Food or Drive-In Restaurant 9+ Times Last 30 Days
MP29037a_I 2022 Went to Fast Food or Drive-In Restaurant 9+ Times Last 30 Days: Index
MP29038a_B 2022 Spent $1-$10 at Fast Food Restaurant Last 30 Days
MP29038a_I 2022 Spent $1-$10 at Fast Food Restaurant Last 30 Days: Index
MP29039a_B 2022 Spent $11-$20 at Fast Food Restaurant Last 30 Days
MP29039a_I 2022 Spent $11-$20 at Fast Food Restaurant Last 30 Days: Index
MP29040a_B 2022 Spent $21-$40 at Fast Food Restaurant Last 30 Days
MP29040a_I 2022 Spent $21-$40 at Fast Food Restaurant Last 30 Days: Index
MP29041a_B 2022 Spent $41-$50 at Fast Food Restaurant Last 30 Days
MP29041a_I 2022 Spent $41-$50 at Fast Food Restaurant Last 30 Days: Index
MP29042a_B 2022 Spent $51-$100 at Fast Food Restaurant Last 30 Days
MP29042a_I 2022 Spent $51-$100 at Fast Food Restaurant Last 30 Days: Index
MP29043a_B 2022 Spent $101-$200 at Fast Food Restaurant Last 30 Days
MP29043a_I 2022 Spent $101-$200 at Fast Food Restaurant Last 30 Days: Index
MP29044a_B 2022 Spent $201+ at Fast Food Restaurant Last 30 Days
MP29044a_I 2022 Spent $201+ at Fast Food Restaurant Last 30 Days: Index
MP29045a_B 2022 Ordered Eat-In Fast Food Last 6 Mo
MP29045a_I 2022 Ordered Eat-In Fast Food Last 6 Mo: Index
MP29046a_B 2022 Ordered Home Delivery Fast Food Last 6 Mo
MP29046a_I 2022 Ordered Home Delivery Fast Food Last 6 Mo: Index
MP29047a_B 2022 Ordered Take-Out/Drive-Thru/Curbside Fast Food Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP29047a_I 2022 Ordered Take-Out/Drive-Thru/Curbside Fast Food Last 6 Mo: Index
MP29048a_B 2022 Ordered Take-Out/Walk-In Fast Food Last 6 Mo
MP29048a_I 2022 Ordered Take-Out/Walk-In Fast Food Last 6 Mo: Index
MP29049a_B 2022 Bought Breakfast at Fast Food Restaurant Last 6 Mo
MP29049a_I 2022 Bought Breakfast at Fast Food Restaurant Last 6 Mo: Index
MP29050a_B 2022 Bought Lunch at Fast Food Restaurant Last 6 Mo
MP29050a_I 2022 Bought Lunch at Fast Food Restaurant Last 6 Mo: Index
MP29051a_B 2022 Bought Dinner at Fast Food Restaurant Last 6 Mo
MP29051a_I 2022 Bought Dinner at Fast Food Restaurant Last 6 Mo: Index
MP29052a_B 2022 Bought Snack at Fast Food Restaurant Last 6 Mo
MP29052a_I 2022 Bought Snack at Fast Food Restaurant Last 6 Mo: Index
MP29053a_B 2022 Bought from Fast Food Restaurant on Weekday Last 6 Mo
MP29053a_I 2022 Bought from Fast Food Restaurant on Weekday Last 6 Mo: Index
MP29054a_B 2022 Bought from Fast Food Restaurant on Weekend Last 6 Mo
MP29054a_I 2022 Bought from Fast Food Restaurant on Weekend Last 6 Mo: Index
MP29055a_B 2022 Bought A&W Last 6 Mo
MP29055a_I 2022 Bought A&W Last 6 Mo: Index
MP29056a_B 2022 Bought Arby`s Last 6 Mo
MP29056a_I 2022 Bought Arby`s Last 6 Mo: Index
MP29057a_B 2022 Bought Baskin-Robbins Last 6 Mo
MP29057a_I 2022 Bought Baskin-Robbins Last 6 Mo: Index
MP29058a_B 2022 Bought Boston Market Last 6 Mo
MP29058a_I 2022 Bought Boston Market Last 6 Mo: Index
MP29059a_B 2022 Bought Burger King Last 6 Mo
MP29059a_I 2022 Bought Burger King Last 6 Mo: Index
MP29091a_B 2022 Bought Captain D`s Last 6 Mo
MP29091a_I 2022 Bought Captain D`s Last 6 Mo: Index
MP29060a_B 2022 Bought Carl`s Jr. Last 6 Mo
MP29060a_I 2022 Bought Carl`s Jr. Last 6 Mo: Index
MP29061a_B 2022 Bought Checkers Last 6 Mo
MP29061a_I 2022 Bought Checkers Last 6 Mo: Index
MP29062a_B 2022 Bought Chick-Fil-A Last 6 Mo
MP29062a_I 2022 Bought Chick-Fil-A Last 6 Mo: Index
MP29063a_B 2022 Bought Chipotle Mexican Grill Last 6 Mo
MP29063a_I 2022 Bought Chipotle Mexican Grill Last 6 Mo: Index
MP29064a_B 2022 Bought Chuck E. Cheese`s Last 6 Mo
MP29064a_I 2022 Bought Chuck E. Cheese`s Last 6 Mo: Index
MP29065a_B 2022 Bought Church`s Fried Chicken Last 6 Mo
MP29065a_I 2022 Bought Church`s Fried Chicken Last 6 Mo: Index
MP29066a_B 2022 Bought Cold Stone Creamery Last 6 Mo
MP29066a_I 2022 Bought Cold Stone Creamery Last 6 Mo: Index
MP29067a_B 2022 Bought Dairy Queen Last 6 Mo
MP29067a_I 2022 Bought Dairy Queen Last 6 Mo: Index
MP29092a_B 2022 Bought Del Taco Last 6 Mo
MP29092a_I 2022 Bought Del Taco Last 6 Mo: Index
MP29068a_B 2022 Bought Domino`s Pizza Last 6 Mo
MP29068a_I 2022 Bought Domino`s Pizza Last 6 Mo: Index
MP29069a_B 2022 Bought Dunkin` Donuts Last 6 Mo
MP29069a_I 2022 Bought Dunkin` Donuts Last 6 Mo: Index
MP29102a_B 2022 Bought Five Guys Last 6 Mo
MP29102a_I 2022 Bought Five Guys Last 6 Mo: Index
MP29093a_B 2022 Bought Hardee`s Last 6 Mo
MP29093a_I 2022 Bought Hardee`s Last 6 Mo: Index
MP29070a_B 2022 Bought Jack in the Box Last 6 Mo
MP29070a_I 2022 Bought Jack in the Box Last 6 Mo: Index
MP29108a_B 2022 Bought Jersey Mike`s Last 6 Mo
MP29108a_I 2022 Bought Jersey Mike`s Last 6 Mo: Index
MP29103a_B 2022 Bought Jimmy John`s Last 6 Mo
MP29103a_I 2022 Bought Jimmy John`s Last 6 Mo: Index
MP29071a_B 2022 Bought KFC Last 6 Mo
MP29071a_I 2022 Bought KFC Last 6 Mo: Index
MP29072a_B 2022 Bought Krispy Kreme Doughnuts Last 6 Mo
MP29072a_I 2022 Bought Krispy Kreme Doughnuts Last 6 Mo: Index
MP29073a_B 2022 Bought Little Caesars Last 6 Mo
MP29073a_I 2022 Bought Little Caesars Last 6 Mo: Index
MP29074a_B 2022 Bought Long John Silver`s Last 6 Mo
MP29074a_I 2022 Bought Long John Silver`s Last 6 Mo: Index
MP29075a_B 2022 Bought McDonald`s Last 6 Mo
MP29075a_I 2022 Bought McDonald`s Last 6 Mo: Index
MP29101a_B 2022 Bought Panda Express Last 6 Mo
MP29101a_I 2022 Bought Panda Express Last 6 Mo: Index
MP29076a_B 2022 Bought Panera Bread Last 6 Mo
MP29076a_I 2022 Bought Panera Bread Last 6 Mo: Index
MP29077a_B 2022 Bought Papa John`s Last 6 Mo
MP29077a_I 2022 Bought Papa John`s Last 6 Mo: Index
MP29078a_B 2022 Bought Papa Murphy`s Last 6 Mo
MP29078a_I 2022 Bought Papa Murphy`s Last 6 Mo: Index
MP29079a_B 2022 Bought Pizza Hut Last 6 Mo
MP29079a_I 2022 Bought Pizza Hut Last 6 Mo: Index
MP29080a_B 2022 Bought Popeyes Chicken Last 6 Mo
MP29080a_I 2022 Bought Popeyes Chicken Last 6 Mo: Index
MP29082a_B 2022 Bought Sonic Drive-In Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP29082a_I 2022 Bought Sonic Drive-In Last 6 Mo: Index
MP29083a_B 2022 Bought Starbucks Last 6 Mo
MP29083a_I 2022 Bought Starbucks Last 6 Mo: Index
MP29084a_B 2022 Bought Steak `N Shake Last 6 Mo
MP29084a_I 2022 Bought Steak `N Shake Last 6 Mo: Index
MP29085a_B 2022 Bought Subway Last 6 Mo
MP29085a_I 2022 Bought Subway Last 6 Mo: Index
MP29086a_B 2022 Bought Taco Bell Last 6 Mo
MP29086a_I 2022 Bought Taco Bell Last 6 Mo: Index
MP29087a_B 2022 Bought Wendy`s Last 6 Mo
MP29087a_I 2022 Bought Wendy`s Last 6 Mo: Index
MP29094a_B 2022 Bought Whataburger Last 6 Mo
MP29094a_I 2022 Bought Whataburger Last 6 Mo: Index
MP29088a_B 2022 Bought White Castle Last 6 Mo
MP29088a_I 2022 Bought White Castle Last 6 Mo: Index
MP29107a_B 2022 Bought Wing-Stop Last 6 Mo
MP29107a_I 2022 Bought Wing-Stop Last 6 Mo: Index
MP29095a_B 2022 Went to Fine Dining Restaurant Last Mo
MP29095a_I 2022 Went to Fine Dining Restaurant Last Mo: Index
MP29110a_B 2022 Went to Fine Dining Restaurant 2+ Times Last Mo
MP29110a_I 2022 Went to Fine Dining Restaurant 2+ Times Last Mo: Index

2022 Shopping (Market Potential)


MP08032a_B 2022 Shopped at Convenience Store Last 6 Mo
MP08032a_I 2022 Shopped at Convenience Store Last 6 Mo: Index
MP08001a_B 2022 Used ATM/Financial Service at Convenience Store Last 30 Days
MP08001a_I 2022 Used ATM/Financial Service at Convenience Store Last 30 Days: Index
MP08002a_B 2022 Bought Bread at Convenience Store Last 30 Days
MP08002a_I 2022 Bought Bread at Convenience Store Last 30 Days: Index
MP08003a_B 2022 Bought Breakfast Sandwich at Convenience Store Last 30 Days
MP08003a_I 2022 Bought Breakfast Sandwich at Convenience Store Last 30 Days: Index
MP08004a_B 2022 Bought Candy at Convenience Store Last 30 Days
MP08004a_I 2022 Bought Candy at Convenience Store Last 30 Days: Index
MP08005a_B 2022 Bought Cigarettes at Convenience Store Last 30 Days
MP08005a_I 2022 Bought Cigarettes at Convenience Store Last 30 Days: Index
MP08006a_B 2022 Bought Brewed Coffee at Convenience Store Last 30 Days
MP08006a_I 2022 Bought Brewed Coffee at Convenience Store Last 30 Days: Index
MP08007a_B 2022 Bought Gas at Convenience Store Last 30 Days
MP08007a_I 2022 Bought Gas at Convenience Store Last 30 Days: Index
MP08008a_B 2022 Bought Ice Cream at Convenience Store Last 30 Days
MP08008a_I 2022 Bought Ice Cream at Convenience Store Last 30 Days: Index
MP08009a_B 2022 Bought Juice Drink at Convenience Store Last 30 Days
MP08009a_I 2022 Bought Juice Drink at Convenience Store Last 30 Days: Index
MP08010a_B 2022 Bought Lottery Ticket at Convenience Store Last 30 Days
MP08010a_I 2022 Bought Lottery Ticket at Convenience Store Last 30 Days: Index
MP08011a_B 2022 Bought Lunch Sandwich at Convenience Store Last 30 Days
MP08011a_I 2022 Bought Lunch Sandwich at Convenience Store Last 30 Days: Index
MP08012a_B 2022 Bought Milk at Convenience Store Last 30 Days
MP08012a_I 2022 Bought Milk at Convenience Store Last 30 Days: Index
MP08013a_B 2022 Bought Nonprescription Drug at Convenience Store Last 30 Days
MP08013a_I 2022 Bought Nonprescription Drug at Convenience Store Last 30 Days: Index
MP08014a_B 2022 Bought Snack Food at Convenience Store Last 30 Days
MP08014a_I 2022 Bought Snack Food at Convenience Store Last 30 Days: Index
MP08015a_B 2022 Bought Soft Drink (Bottle/Can) at Convenience Store Last 30 Days
MP08015a_I 2022 Bought Soft Drink (Bottle/Can) at Convenience Store Last 30 Days: Index
MP08016a_B 2022 Bought Soft Drink (Fountain) at Convenience Store Last 30 Days
MP08016a_I 2022 Bought Soft Drink (Fountain) at Convenience Store Last 30 Days: Index
MP08033a_B 2022 Spent $1-$19 at Convenience Store Last 30 Days
MP08033a_I 2022 Spent $1-$19 at Convenience Store Last 30 Days: Index
MP08019a_B 2022 Spent $20-$39 at Convenience Store Last 30 Days
MP08019a_I 2022 Spent $20-$39 at Convenience Store Last 30 Days: Index
MP08020a_B 2022 Spent $40-$50 at Convenience Store Last 30 Days
MP08020a_I 2022 Spent $40-$50 at Convenience Store Last 30 Days: Index
MP08021a_B 2022 Spent $51-$99 at Convenience Store Last 30 Days
MP08021a_I 2022 Spent $51-$99 at Convenience Store Last 30 Days: Index
MP08022a_B 2022 Spent $100+ at Convenience Store Last 30 Days
MP08022a_I 2022 Spent $100+ at Convenience Store Last 30 Days: Index
MP08023a_B 2022 Shopped at ampm Last 6 Mo
MP08023a_I 2022 Shopped at ampm Last 6 Mo: Index
MP08024a_B 2022 Shopped at BP Food Mart Last 6 Mo
MP08024a_I 2022 Shopped at BP Food Mart Last 6 Mo: Index
MP08025a_B 2022 Shopped at Circle K Last 6 Mo
MP08025a_I 2022 Shopped at Circle K Last 6 Mo: Index
MP08026a_B 2022 Shopped at Citgo Last 6 Mo
MP08026a_I 2022 Shopped at Citgo Last 6 Mo: Index
MP08027a_B 2022 Shopped at ExxonMobil On the Run Last 6 Mo
MP08027a_I 2022 Shopped at ExxonMobil On the Run Last 6 Mo: Index
MP08028a_B 2022 Shopped at 7-Eleven Last 6 Mo
MP08028a_I 2022 Shopped at 7-Eleven Last 6 Mo: Index
MP08036a_B 2022 Shopped at Sheetz Last 6 Mo
MP08036a_I 2022 Shopped at Sheetz Last 6 Mo: Index
MP08034a_B 2022 Shopped at Shell Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP08034a_I 2022 Shopped at Shell Last 6 Mo: Index
MP08035a_B 2022 Shopped at Speedway Last 6 Mo
MP08035a_I 2022 Shopped at Speedway Last 6 Mo: Index
MP08031a_B 2022 Shopped at Wawa Last 6 Mo
MP08031a_I 2022 Shopped at Wawa Last 6 Mo: Index
MP31001a_B 2022 Ordered Any Item by Mail or Phone or Online Last 6 Mo
MP31001a_I 2022 Ordered Any Item by Mail or Phone or Online Last 6 Mo: Index
MP31002a_B 2022 Spent $1-$49 on Mail or Phone or Internet Orders Last 12 Mo
MP31002a_I 2022 Spent $1-$49 on Mail or Phone or Internet Orders Last 12 Mo: Index
MP31003a_B 2022 Spent $50-$99 on Mail or Phone or Internet Orders Last 12 Mo
MP31003a_I 2022 Spent $50-$99 on Mail or Phone or Internet Orders Last 12 Mo: Index
MP31004a_B 2022 Spent $100-$199 on Mail or Phone or Internet Orders Last 12 Mo
MP31004a_I 2022 Spent $100-$199 on Mail or Phone or Internet Orders Last 12 Mo: Index
MP31005a_B 2022 Spent $200-$499 on Mail or Phone or Internet Orders Last 12 Mo
MP31005a_I 2022 Spent $200-$499 on Mail or Phone or Internet Orders Last 12 Mo: Index
MP31006a_B 2022 Spent $500-$799 on Mail or Phone or Internet Orders Last 12 Mo
MP31006a_I 2022 Spent $500-$799 on Mail or Phone or Internet Orders Last 12 Mo: Index
MP31007a_B 2022 Spent $800+ on Mail or Phone or Internet Orders Last 12 Mo
MP31007a_I 2022 Spent $800+ on Mail or Phone or Internet Orders Last 12 Mo: Index
MP31099a_B 2022 Ordered Any Item Online Last 6 Mo
MP31099a_I 2022 Ordered Any Item Online Last 6 Mo: Index
MP31143a_B 2022 Ordered Meal Kit Online Last 6 Mo
MP31143a_I 2022 Ordered Meal Kit Online Last 6 Mo: Index
MP31100a_B 2022 Spent $1-$49 on Internet Orders Last 12 Mo
MP31100a_I 2022 Spent $1-$49 on Internet Orders Last 12 Mo: Index
MP31101a_B 2022 Spent $50-99 on Internet Orders Last 12 Mo
MP31101a_I 2022 Spent $50-99 on Internet Orders Last 12 Mo: Index
MP31102a_B 2022 Spent $100-$199 on Internet Orders Last 12 Mo
MP31102a_I 2022 Spent $100-$199 on Internet Orders Last 12 Mo: Index
MP31103a_B 2022 Spent $200-$499 on Internet Orders Last 12 Mo
MP31103a_I 2022 Spent $200-$499 on Internet Orders Last 12 Mo: Index
MP31104a_B 2022 Spent $500+ on Internet Orders Last 12 Mo
MP31104a_I 2022 Spent $500+ on Internet Orders Last 12 Mo: Index
MP31008a_B 2022 Ordered Any Item by Mail or Phone Last 6 Mo
MP31008a_I 2022 Ordered Any Item by Mail or Phone Last 6 Mo: Index
MP31105a_B 2022 Spent $1-$49 on Mail or Phone Orders Last 12 Mo
MP31105a_I 2022 Spent $1-$49 on Mail or Phone Orders Last 12 Mo: Index
MP31106a_B 2022 Spent $50-$99 on Mail or Phone Orders Last 12 Mo
MP31106a_I 2022 Spent $50-$99 on Mail or Phone Orders Last 12 Mo: Index
MP31107a_B 2022 Spent $100-$199 on Mail or Phone Orders Last 12 Mo
MP31107a_I 2022 Spent $100-$199 on Mail or Phone Orders Last 12 Mo: Index
MP31108a_B 2022 Spent $200-$499 on Mail or Phone Orders Last 12 Mo
MP31108a_I 2022 Spent $200-$499 on Mail or Phone Orders Last 12 Mo: Index
MP31109a_B 2022 Spent $500+ on Mail or Phone Orders Last 12 Mo
MP31109a_I 2022 Spent $500+ on Mail or Phone Orders Last 12 Mo: Index
MP31009a_B 2022 Bought Item from In-Home Sales Rep Last 6 Mo
MP31009a_I 2022 Bought Item from In-Home Sales Rep Last 6 Mo: Index
MP31010a_B 2022 Bought Item from Avon In-Home Sales Rep Last 6 Mo
MP31010a_I 2022 Bought Item from Avon In-Home Sales Rep Last 6 Mo: Index
MP31011a_B 2022 Spent $150+ on In-Home Shopping Last 6 Mo
MP31011a_I 2022 Spent $150+ on In-Home Shopping Last 6 Mo: Index
MP31132a_B 2022 Browse In-Store/Purchase by Computer Last 30 Days
MP31132a_I 2022 Browse In-Store/Purchase by Computer Last 30 Days: Index
MP31133a_B 2022 Browse In-Store/Purchase by Mobile Device Last 30 Days
MP31133a_I 2022 Browse In-Store/Purchase by Mobile Device Last 30 Days: Index
MP31013a_B 2022 Ordered Online: Amazon Last 6 Mo
MP31013a_I 2022 Ordered Online: Amazon Last 6 Mo: Index
MP31134a_B 2022 Ordered Online: Apple Last 6 Mo
MP31134a_I 2022 Ordered Online: Apple Last 6 Mo: Index
MP31147a_B 2022 Ordered Online: Barnes & Noble Last 6 Mo
MP31147a_I 2022 Ordered Online: Barnes & Noble Last 6 Mo: Index
MP31148a_B 2022 Ordered Online: Bath & Body Works Last 6 Mo
MP31148a_I 2022 Ordered Online: Bath & Body Works Last 6 Mo: Index
MP31149a_B 2022 Ordered Online: Bed Bath & Beyond Last 6 Mo
MP31149a_I 2022 Ordered Online: Bed Bath & Beyond Last 6 Mo: Index
MP31135a_B 2022 Ordered Online: Best Buy Last 6 Mo
MP31135a_I 2022 Ordered Online: Best Buy Last 6 Mo: Index
MP31150a_B 2022 Ordered Online: Costco Last 6 Mo
MP31150a_I 2022 Ordered Online: Costco Last 6 Mo: Index
MP31151a_B 2022 Ordered Online: CVS Last 6 Mo
MP31151a_I 2022 Ordered Online: CVS Last 6 Mo: Index
MP31016a_B 2022 Ordered Online: eBay Last 6 Mo
MP31016a_I 2022 Ordered Online: eBay Last 6 Mo: Index
MP31129a_B 2022 Ordered Online: Etsy Last 6 Mo
MP31129a_I 2022 Ordered Online: Etsy Last 6 Mo: Index
MP31152a_B 2022 Ordered Online: Gap Last 6 Mo
MP31152a_I 2022 Ordered Online: Gap Last 6 Mo: Index
MP31124a_B 2022 Ordered Online: Groupon Last 6 Mo
MP31124a_I 2022 Ordered Online: Groupon Last 6 Mo: Index
MP31136a_B 2022 Ordered Online: Home Depot Last 6 Mo
MP31136a_I 2022 Ordered Online: Home Depot Last 6 Mo: Index
MP31017a_B 2022 Ordered Online: iTunes Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP31017a_I 2022 Ordered Online: iTunes Last 6 Mo: Index
MP31153a_B 2022 Ordered Online: JCPenney Last 6 Mo
MP31153a_I 2022 Ordered Online: JCPenney Last 6 Mo: Index
MP31154a_B 2022 Ordered Online: Jo-Ann Last 6 Mo
MP31154a_I 2022 Ordered Online: Jo-Ann Last 6 Mo: Index
MP31137a_B 2022 Ordered Online: Kohls Last 6 Mo
MP31137a_I 2022 Ordered Online: Kohls Last 6 Mo: Index
MP31155a_B 2022 Ordered Online: L.L. Bean Last 6 Mo
MP31155a_I 2022 Ordered Online: L.L. Bean Last 6 Mo: Index
MP31156a_B 2022 Ordered Online: Lands` End Last 6 Mo
MP31156a_I 2022 Ordered Online: Lands` End Last 6 Mo: Index
MP31140a_B 2022 Ordered Online: Lowe`s Last 6 Mo
MP31140a_I 2022 Ordered Online: Lowe`s Last 6 Mo: Index
MP31157a_B 2022 Ordered Online: Macy`s Last 6 Mo
MP31157a_I 2022 Ordered Online: Macy`s Last 6 Mo: Index
MP31158a_B 2022 Ordered Online: Michaels Last 6 Mo
MP31158a_I 2022 Ordered Online: Michaels Last 6 Mo: Index
MP31138a_B 2022 Ordered Online: Nike Last 6 Mo
MP31138a_I 2022 Ordered Online: Nike Last 6 Mo: Index
MP31159a_B 2022 Ordered Online: Nordstrom Last 6 Mo
MP31159a_I 2022 Ordered Online: Nordstrom Last 6 Mo: Index
MP31160a_B 2022 Ordered Online: Office Depot Last 6 Mo
MP31160a_I 2022 Ordered Online: Office Depot Last 6 Mo: Index
MP31139a_B 2022 Ordered Online: Old Navy Last 6 Mo
MP31139a_I 2022 Ordered Online: Old Navy Last 6 Mo: Index
MP31018a_B 2022 Ordered Online: Overstock Last 6 Mo
MP31018a_I 2022 Ordered Online: Overstock Last 6 Mo: Index
MP31161a_B 2022 Ordered Online: PetSmart Last 6 Mo
MP31161a_I 2022 Ordered Online: PetSmart Last 6 Mo: Index
MP31162a_B 2022 Ordered Online: QVC Last 6 Mo
MP31162a_I 2022 Ordered Online: QVC Last 6 Mo: Index
MP31163a_B 2022 Ordered Online: REI Last 6 Mo
MP31163a_I 2022 Ordered Online: REI Last 6 Mo: Index
MP31164a_B 2022 Ordered Online: Sam`s Club Last 6 Mo
MP31164a_I 2022 Ordered Online: Sam`s Club Last 6 Mo: Index
MP31165a_B 2022 Ordered Online: Sephora Last 6 Mo
MP31165a_I 2022 Ordered Online: Sephora Last 6 Mo: Index
MP31166a_B 2022 Ordered Online: Staples Last 6 Mo
MP31166a_I 2022 Ordered Online: Staples Last 6 Mo: Index
MP31167a_B 2022 Ordered Online: T.J. Maxx Last 6 Mo
MP31167a_I 2022 Ordered Online: T.J. Maxx Last 6 Mo: Index
MP31019a_B 2022 Ordered Online: Target Last 6 Mo
MP31019a_I 2022 Ordered Online: Target Last 6 Mo: Index
MP31130a_B 2022 Ordered Online: Ticketmaster Last 6 Mo
MP31130a_I 2022 Ordered Online: Ticketmaster Last 6 Mo: Index
MP31168a_B 2022 Ordered Online: Victoria`s Secret Last 6 Mo
MP31168a_I 2022 Ordered Online: Victoria`s Secret Last 6 Mo: Index
MP31169a_B 2022 Ordered Online: Walgreens Last 6 Mo
MP31169a_I 2022 Ordered Online: Walgreens Last 6 Mo: Index
MP31020a_B 2022 Ordered Online: Walmart Last 6 Mo
MP31020a_I 2022 Ordered Online: Walmart Last 6 Mo: Index
MP31144a_B 2022 Ordered Online: Wayfair Last 6 Mo
MP31144a_I 2022 Ordered Online: Wayfair Last 6 Mo: Index
MP31170a_B 2022 Ordered Online: Zappos Last 6 Mo
MP31170a_I 2022 Ordered Online: Zappos Last 6 Mo: Index
MP31171a_B 2022 Ordered Online: Zulily Last 6 Mo
MP31171a_I 2022 Ordered Online: Zulily Last 6 Mo: Index
MP31145a_B 2022 Pay Subscription Currently for Amazon Prime (Self or HH Member)
MP31145a_I 2022 Pay Subscription Currently for Amazon Prime (Self or HH Member): Index
MP31021a_B 2022 Shopped at Ace Hardware Hardware Store Last 12 Mo
MP31021a_I 2022 Shopped at Ace Hardware Hardware Store Last 12 Mo: Index
MP31141a_B 2022 Shopped at Harbor Freight Tools Hardware Store Last 12 Mo
MP31141a_I 2022 Shopped at Harbor Freight Tools Hardware Store Last 12 Mo: Index
MP31022a_B 2022 Shopped at Home Depot Hardware Store Last 12 Mo
MP31022a_I 2022 Shopped at Home Depot Hardware Store Last 12 Mo: Index
MP31023a_B 2022 Shopped at Lowe`s Hardware Store Last 12 Mo
MP31023a_I 2022 Shopped at Lowe`s Hardware Store Last 12 Mo: Index
MP31117a_B 2022 Shopped at Tractor Supply Co Hardware Store Last 12 Mo
MP31117a_I 2022 Shopped at Tractor Supply Co Hardware Store Last 12 Mo: Index
MP31025a_B 2022 Shopped at True Value Hardware Store Last 12 Mo
MP31025a_I 2022 Shopped at True Value Hardware Store Last 12 Mo: Index
MP31118a_B 2022 Shopped at Apple Store Electronics Store Last 12 Mo
MP31118a_I 2022 Shopped at Apple Store Electronics Store Last 12 Mo: Index
MP31026a_B 2022 Shopped at Best Buy Electronics Store Last 12 Mo
MP31026a_I 2022 Shopped at Best Buy Electronics Store Last 12 Mo: Index
MP31028a_B 2022 Shopped at Abercrombie & Fitch Store Last 3 Mo
MP31028a_I 2022 Shopped at Abercrombie & Fitch Store Last 3 Mo: Index
MP31029a_B 2022 Shopped at American Eagle Outfitters Store Last 3 Mo
MP31029a_I 2022 Shopped at American Eagle Outfitters Store Last 3 Mo: Index
MP31030a_B 2022 Shopped at Banana Republic Store Last 3 Mo
MP31030a_I 2022 Shopped at Banana Republic Store Last 3 Mo: Index
MP31031a_B 2022 Shopped at Bath & Body Works Store Last 3 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP31031a_I 2022 Shopped at Bath & Body Works Store Last 3 Mo: Index
MP31032a_B 2022 Shopped at Bed Bath & Beyond Store Last 3 Mo
MP31032a_I 2022 Shopped at Bed Bath & Beyond Store Last 3 Mo: Index
MP31033a_B 2022 Shopped at Big Lots Store Last 3 Mo
MP31033a_I 2022 Shopped at Big Lots Store Last 3 Mo: Index
MP31034a_B 2022 Shopped at Burlington Store Last 3 Mo
MP31034a_I 2022 Shopped at Burlington Store Last 3 Mo: Index
MP31035a_B 2022 Shopped at Dick`s Sporting Goods Store Last 3 Mo
MP31035a_I 2022 Shopped at Dick`s Sporting Goods Store Last 3 Mo: Index
MP31036a_B 2022 Shopped at Dillard`s Store Last 3 Mo
MP31036a_I 2022 Shopped at Dillard`s Store Last 3 Mo: Index
MP31037a_B 2022 Shopped at The Disney Store Last 3 Mo
MP31037a_I 2022 Shopped at The Disney Store Last 3 Mo: Index
MP31119a_B 2022 Shopped at Dollar General Store Last 3 Mo
MP31119a_I 2022 Shopped at Dollar General Store Last 3 Mo: Index
MP31120a_B 2022 Shopped at Dollar Tree Store Last 3 Mo
MP31120a_I 2022 Shopped at Dollar Tree Store Last 3 Mo: Index
MP31038a_B 2022 Shopped at DSW Store Last 3 Mo
MP31038a_I 2022 Shopped at DSW Store Last 3 Mo: Index
MP31039a_B 2022 Shopped at Express Store Last 3 Mo
MP31039a_I 2022 Shopped at Express Store Last 3 Mo: Index
MP31121a_B 2022 Shopped at Family Dollar Store Last 3 Mo
MP31121a_I 2022 Shopped at Family Dollar Store Last 3 Mo: Index
MP31040a_B 2022 Shopped at Famous Footwear Store Last 3 Mo
MP31040a_I 2022 Shopped at Famous Footwear Store Last 3 Mo: Index
MP31041a_B 2022 Shopped at Finish Line Store Last 3 Mo
MP31041a_I 2022 Shopped at Finish Line Store Last 3 Mo: Index
MP31042a_B 2022 Shopped at Foot Locker Store Last 3 Mo
MP31042a_I 2022 Shopped at Foot Locker Store Last 3 Mo: Index
MP31043a_B 2022 Shopped at Forever 21 Store Last 3 Mo
MP31043a_I 2022 Shopped at Forever 21 Store Last 3 Mo: Index
MP31044a_B 2022 Shopped at The Gap Store Last 3 Mo
MP31044a_I 2022 Shopped at The Gap Store Last 3 Mo: Index
MP31045a_B 2022 Shopped at H&M Store Last 3 Mo
MP31045a_I 2022 Shopped at H&M Store Last 3 Mo: Index
MP31142a_B 2022 Shopped at Hobby Lobby Store Last 3 Mo
MP31142a_I 2022 Shopped at Hobby Lobby Store Last 3 Mo: Index
MP31113a_B 2022 Shopped at Hollister Store Last 3 Mo
MP31113a_I 2022 Shopped at Hollister Store Last 3 Mo: Index
MP31131a_B 2022 Shopped at HomeGoods Store Last 3 Mo
MP31131a_I 2022 Shopped at HomeGoods Store Last 3 Mo: Index
MP31046a_B 2022 Shopped at JCPenney Store Last 3 Mo
MP31046a_I 2022 Shopped at JCPenney Store Last 3 Mo: Index
MP31127a_B 2022 Shopped at Jo-Ann Fabric and Craft Store Last 3 Mo
MP31127a_I 2022 Shopped at Jo-Ann Fabric and Craft Store Last 3 Mo: Index
MP31047a_B 2022 Shopped at Kmart Store Last 3 Mo
MP31047a_I 2022 Shopped at Kmart Store Last 3 Mo: Index
MP31048a_B 2022 Shopped at Kohl`s Store Last 3 Mo
MP31048a_I 2022 Shopped at Kohl`s Store Last 3 Mo: Index
MP31049a_B 2022 Shopped at Lane Bryant Store Last 3 Mo
MP31049a_I 2022 Shopped at Lane Bryant Store Last 3 Mo: Index
MP31050a_B 2022 Shopped at Macy`s Store Last 3 Mo
MP31050a_I 2022 Shopped at Macy`s Store Last 3 Mo: Index
MP31051a_B 2022 Shopped at Marshalls Store Last 3 Mo
MP31051a_I 2022 Shopped at Marshalls Store Last 3 Mo: Index
MP31052a_B 2022 Shopped at Michaels Store Last 3 Mo
MP31052a_I 2022 Shopped at Michaels Store Last 3 Mo: Index
MP31053a_B 2022 Shopped at Nordstrom Store Last 3 Mo
MP31053a_I 2022 Shopped at Nordstrom Store Last 3 Mo: Index
MP31054a_B 2022 Shopped at Old Navy Store Last 3 Mo
MP31054a_I 2022 Shopped at Old Navy Store Last 3 Mo: Index
MP31057a_B 2022 Shopped at Ross Store Last 3 Mo
MP31057a_I 2022 Shopped at Ross Store Last 3 Mo: Index
MP31058a_B 2022 Shopped at Sears Store Last 3 Mo
MP31058a_I 2022 Shopped at Sears Store Last 3 Mo: Index
MP31114a_B 2022 Shopped at Sephora Store Last 3 Mo
MP31114a_I 2022 Shopped at Sephora Store Last 3 Mo: Index
MP31059a_B 2022 Shopped at Target Store Last 3 Mo
MP31059a_I 2022 Shopped at Target Store Last 3 Mo: Index
MP31060a_B 2022 Shopped at T.J. Maxx Store Last 3 Mo
MP31060a_I 2022 Shopped at T.J. Maxx Store Last 3 Mo: Index
MP31122a_B 2022 Shopped at Ulta Store Last 3 Mo
MP31122a_I 2022 Shopped at Ulta Store Last 3 Mo: Index
MP31116a_B 2022 Shopped at Victoria`s Secret Store Last 3 Mo
MP31116a_I 2022 Shopped at Victoria`s Secret Store Last 3 Mo: Index
MP31062a_B 2022 Shopped at Walmart Store Last 3 Mo
MP31062a_I 2022 Shopped at Walmart Store Last 3 Mo: Index
MP31063a_B 2022 Shopped at CVS Drug Store Last 6 Mo
MP31063a_I 2022 Shopped at CVS Drug Store Last 6 Mo: Index
MP31064a_B 2022 Shopped at Rite Aid Drug Store Last 6 Mo
MP31064a_I 2022 Shopped at Rite Aid Drug Store Last 6 Mo: Index
MP31066a_B 2022 Shopped at Walgreens Drug Store Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP31066a_I 2022 Shopped at Walgreens Drug Store Last 6 Mo: Index
MP31067a_B 2022 Shopped at Walmart Pharmacy Drug Store Last 6 Mo
MP31067a_I 2022 Shopped at Walmart Pharmacy Drug Store Last 6 Mo: Index
MP31068a_B 2022 Shopped at FedEx Office Supply Store Last 12 Mo
MP31068a_I 2022 Shopped at FedEx Office Supply Store Last 12 Mo: Index
MP31069a_B 2022 Shopped at Office Depot Supply Store Last 12 Mo
MP31069a_I 2022 Shopped at Office Depot Supply Store Last 12 Mo: Index
MP31070a_B 2022 Shopped at OfficeMax Supply Store Last 12 Mo
MP31070a_I 2022 Shopped at OfficeMax Supply Store Last 12 Mo: Index
MP31071a_B 2022 Shopped at Staples Office Supply Store Last 12 Mo
MP31071a_I 2022 Shopped at Staples Office Supply Store Last 12 Mo: Index
MP31072a_B 2022 Used Coupons Last 12 Mo
MP31072a_I 2022 Used Coupons Last 12 Mo: Index
MP31073a_B 2022 Used Coupons 12+ Times Last 3 Mo
MP31073a_I 2022 Used Coupons 12+ Times Last 3 Mo: Index
MP31074a_B 2022 Used Coupons Handed Out by Person in Store Last 12 Mo
MP31074a_I 2022 Used Coupons Handed Out by Person in Store Last 12 Mo: Index
MP31075a_B 2022 Used Coupons in or on Package Last 12 Mo
MP31075a_I 2022 Used Coupons in or on Package Last 12 Mo: Index
MP31076a_B 2022 Used Instant Machine/Shelf Coupons Last 12 Mo
MP31076a_I 2022 Used Instant Machine/Shelf Coupons Last 12 Mo: Index
MP31077a_B 2022 Used Preferred Customer/Loyalty Coupons Last 12 Mo
MP31077a_I 2022 Used Preferred Customer/Loyalty Coupons Last 12 Mo: Index
MP31078a_B 2022 Used Coupons at Register Last 12 Mo
MP31078a_I 2022 Used Coupons at Register Last 12 Mo: Index
MP31079a_B 2022 Used Coupons from Internet or Email Last 12 Mo
MP31079a_I 2022 Used Coupons from Internet or Email Last 12 Mo: Index
MP31080a_B 2022 Used Coupons from In-Store Circular Last 12 Mo
MP31080a_I 2022 Used Coupons from In-Store Circular Last 12 Mo: Index
MP31081a_B 2022 Used Coupons from Magazine Last 12 Mo
MP31081a_I 2022 Used Coupons from Magazine Last 12 Mo: Index
MP31082a_B 2022 Used Coupons from Mail Last 12 Mo
MP31082a_I 2022 Used Coupons from Mail Last 12 Mo: Index
MP31083a_B 2022 Used Coupons from Sunday News Insert Last 12 Mo
MP31083a_I 2022 Used Coupons from Sunday News Insert Last 12 Mo: Index
MP31084a_B 2022 Used Coupons from Weekday News Insert Last 12 Mo
MP31084a_I 2022 Used Coupons from Weekday News Insert Last 12 Mo: Index
MP31085a_B 2022 Bought Any Gift or Prepaid Cards Last 6 Mo
MP31085a_I 2022 Bought Any Gift or Prepaid Cards Last 6 Mo: Index
MP31086a_B 2022 Bought 7+ Gift or Prepaid Cards Last 6 Mo
MP31086a_I 2022 Bought 7+ Gift or Prepaid Cards Last 6 Mo: Index
MP31088a_B 2022 Bought Gift/Prepaid Cards: Coffee Shop Last 6 Mo
MP31088a_I 2022 Bought Gift/Prepaid Cards: Coffee Shop Last 6 Mo: Index
MP31089a_B 2022 Bought Gift/Prepaid Cards: Department Store Last 6 Mo
MP31089a_I 2022 Bought Gift/Prepaid Cards: Department Store Last 6 Mo: Index
MP31090a_B 2022 Bought Gift/Prepaid Cards: Discount Store Last 6 Mo
MP31090a_I 2022 Bought Gift/Prepaid Cards: Discount Store Last 6 Mo: Index
MP31091a_B 2022 Bought Gift/Prepaid Cards: Restaurant Last 6 Mo
MP31091a_I 2022 Bought Gift/Prepaid Cards: Restaurant Last 6 Mo: Index
MP31146a_B 2022 Bought Gift/Prepaid Cards: Mastercard Last 6 Mo
MP31146a_I 2022 Bought Gift/Prepaid Cards: Mastercard Last 6 Mo: Index
MP31092a_B 2022 Bought Gift/Prepaid Cards: Visa Last 6 Mo
MP31092a_I 2022 Bought Gift/Prepaid Cards: Visa Last 6 Mo: Index
MP31093a_B 2022 Spent $25-$49 on Gift or Prepaid Cards Last 6 Mo
MP31093a_I 2022 Spent $25-$49 on Gift or Prepaid Cards Last 6 Mo: Index
MP31094a_B 2022 Spent $50-$75 on Gift or Prepaid Cards Last 6 Mo
MP31094a_I 2022 Spent $50-$75 on Gift or Prepaid Cards Last 6 Mo: Index
MP31095a_B 2022 Spent $76-$100 on Gift or Prepaid Cards Last 6 Mo
MP31095a_I 2022 Spent $76-$100 on Gift or Prepaid Cards Last 6 Mo: Index
MP31096a_B 2022 Spent $101-$200 on Gift or Prepaid Cards Last 6 Mo
MP31096a_I 2022 Spent $101-$200 on Gift or Prepaid Cards Last 6 Mo: Index
MP31097a_B 2022 Spent $201+ on Gift or Prepaid Cards Last 6 Mo
MP31097a_I 2022 Spent $201+ on Gift or Prepaid Cards Last 6 Mo: Index
MP31098a_B 2022 Received Any Gift or Prepaid Cards Last 6 Mo
MP31098a_I 2022 Received Any Gift or Prepaid Cards Last 6 Mo: Index
MP31172a_B 2022 Ordered Automotive Product Online Last 6 Mo
MP31172a_I 2022 Ordered Automotive Product Online Last 6 Mo: Index
MP31173a_B 2022 Ordered Baby Accessory Online Last 6 Mo
MP31173a_I 2022 Ordered Baby Accessory Online Last 6 Mo: Index
MP31174a_B 2022 Ordered Banking Service Online Last 6 Mo
MP31174a_I 2022 Ordered Banking Service Online Last 6 Mo: Index
MP31175a_B 2022 Ordered Bedding/Linens Online Last 6 Mo
MP31175a_I 2022 Ordered Bedding/Linens Online Last 6 Mo: Index
MP31176a_B 2022 Ordered Book Online Last 6 Mo
MP31176a_I 2022 Ordered Book Online Last 6 Mo: Index
MP31177a_B 2022 Ordered Camera/Equipment Online Last 6 Mo
MP31177a_I 2022 Ordered Camera/Equipment Online Last 6 Mo: Index
MP31178a_B 2022 Ordered Car/Vehicle Rental Reservation Online Last 6 Mo
MP31178a_I 2022 Ordered Car/Vehicle Rental Reservation Online Last 6 Mo: Index
MP31179a_B 2022 Ordered CD Online Last 6 Mo
MP31179a_I 2022 Ordered CD Online Last 6 Mo: Index
MP31180a_B 2022 Ordered Cell Phone/Accessory Online Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP31180a_I 2022 Ordered Cell Phone/Accessory Online Last 6 Mo: Index
MP31181a_B 2022 Ordered Clothing/Apparel Online Last 6 Mo
MP31181a_I 2022 Ordered Clothing/Apparel Online Last 6 Mo: Index
MP31182a_B 2022 Ordered Coffee/Tea Online Last 6 Mo
MP31182a_I 2022 Ordered Coffee/Tea Online Last 6 Mo: Index
MP31183a_B 2022 Ordered Collector`s Item Online Last 6 Mo
MP31183a_I 2022 Ordered Collector`s Item Online Last 6 Mo: Index
MP31184a_B 2022 Ordered Computer Online Last 6 Mo
MP31184a_I 2022 Ordered Computer Online Last 6 Mo: Index
MP31185a_B 2022 Ordered Computer Software/Accessory Online Last 6 Mo
MP31185a_I 2022 Ordered Computer Software/Accessory Online Last 6 Mo: Index
MP31186a_B 2022 Ordered Cooking/Kitchen Accessory Online Last 6 Mo
MP31186a_I 2022 Ordered Cooking/Kitchen Accessory Online Last 6 Mo: Index
MP31187a_B 2022 Ordered Cosmetics/Toiletries Online Last 6 Mo
MP31187a_I 2022 Ordered Cosmetics/Toiletries Online Last 6 Mo: Index
MP31188a_B 2022 Ordered Credit Card Online Last 6 Mo
MP31188a_I 2022 Ordered Credit Card Online Last 6 Mo: Index
MP31189a_B 2022 Ordered DVD or Blu-Ray Disc Online Last 6 Mo
MP31189a_I 2022 Ordered DVD or Blu-Ray Disc Online Last 6 Mo: Index
MP31190a_B 2022 Ordered Educational Program Online Last 6 Mo
MP31190a_I 2022 Ordered Educational Program Online Last 6 Mo: Index
MP31191a_B 2022 Ordered Fitness Apparel/Equipment Online Last 6 Mo
MP31191a_I 2022 Ordered Fitness Apparel/Equipment Online Last 6 Mo: Index
MP31192a_B 2022 Ordered Flowers Online Last 6 Mo
MP31192a_I 2022 Ordered Flowers Online Last 6 Mo: Index
MP31193a_B 2022 Ordered Food/Groceries Online Last 6 Mo
MP31193a_I 2022 Ordered Food/Groceries Online Last 6 Mo: Index
MP31194a_B 2022 Ordered Garden Supplies Online Last 6 Mo
MP31194a_I 2022 Ordered Garden Supplies Online Last 6 Mo: Index
MP31195a_B 2022 Ordered Gift Basket Online Last 6 Mo
MP31195a_I 2022 Ordered Gift Basket Online Last 6 Mo: Index
MP31196a_B 2022 Ordered Handbag/Accessory Online Last 6 Mo
MP31196a_I 2022 Ordered Handbag/Accessory Online Last 6 Mo: Index
MP31197a_B 2022 Ordered Hobby/Craft Supplies Online Last 6 Mo
MP31197a_I 2022 Ordered Hobby/Craft Supplies Online Last 6 Mo: Index
MP31198a_B 2022 Ordered Home Furnishing Online Last 6 Mo
MP31198a_I 2022 Ordered Home Furnishing Online Last 6 Mo: Index
MP31199a_B 2022 Ordered Home Improvement Item/Tool Online Last 6 Mo
MP31199a_I 2022 Ordered Home Improvement Item/Tool Online Last 6 Mo: Index
MP31200a_B 2022 Ordered Hotel Reservation Online Last 6 Mo
MP31200a_I 2022 Ordered Hotel Reservation Online Last 6 Mo: Index
MP31201a_B 2022 Ordered Household/Small Appliance Online Last 6 Mo
MP31201a_I 2022 Ordered Household/Small Appliance Online Last 6 Mo: Index
MP31202a_B 2022 Ordered Houseware Online Last 6 Mo
MP31202a_I 2022 Ordered Houseware Online Last 6 Mo: Index
MP31203a_B 2022 Ordered Fishing/Camping Equipment Online Last 6 Mo
MP31203a_I 2022 Ordered Fishing/Camping Equipment Online Last 6 Mo: Index
MP31204a_B 2022 Ordered Jewelry/Watch Online Last 6 Mo
MP31204a_I 2022 Ordered Jewelry/Watch Online Last 6 Mo: Index
MP31205a_B 2022 Ordered Office Supplies Online Last 6 Mo
MP31205a_I 2022 Ordered Office Supplies Online Last 6 Mo: Index
MP31206a_B 2022 Ordered Pet Products/Supplies Online Last 6 Mo
MP31206a_I 2022 Ordered Pet Products/Supplies Online Last 6 Mo: Index
MP31207a_B 2022 Ordered Prescription Drug Online Last 6 Mo
MP31207a_I 2022 Ordered Prescription Drug Online Last 6 Mo: Index
MP31208a_B 2022 Ordered Religious Product Online Last 6 Mo
MP31208a_I 2022 Ordered Religious Product Online Last 6 Mo: Index
MP31209a_B 2022 Ordered Shoes/Footwear Online Last 6 Mo
MP31209a_I 2022 Ordered Shoes/Footwear Online Last 6 Mo: Index
MP31210a_B 2022 Ordered Sports Apparel/Memorabilia Online Last 6 Mo
MP31210a_I 2022 Ordered Sports Apparel/Memorabilia Online Last 6 Mo: Index
MP31211a_B 2022 Ordered Sports Equipment Online Last 6 Mo
MP31211a_I 2022 Ordered Sports Equipment Online Last 6 Mo: Index
MP31212a_B 2022 Ordered Stereo/Audio Equipment Online Last 6 Mo
MP31212a_I 2022 Ordered Stereo/Audio Equipment Online Last 6 Mo: Index
MP31213a_B 2022 Ordered Concert/Show Ticket Online Last 6 Mo
MP31213a_I 2022 Ordered Concert/Show Ticket Online Last 6 Mo: Index
MP31214a_B 2022 Ordered Movie Ticket Online Last 6 Mo
MP31214a_I 2022 Ordered Movie Ticket Online Last 6 Mo: Index
MP31215a_B 2022 Ordered Sports Event Ticket Online Last 6 Mo
MP31215a_I 2022 Ordered Sports Event Ticket Online Last 6 Mo: Index
MP31216a_B 2022 Ordered Toys or Games Online Last 6 Mo
MP31216a_I 2022 Ordered Toys or Games Online Last 6 Mo: Index
MP31217a_B 2022 Ordered TV Online Last 6 Mo
MP31217a_I 2022 Ordered TV Online Last 6 Mo: Index
MP31218a_B 2022 Ordered Video Game/System Online Last 6 Mo
MP31218a_I 2022 Ordered Video Game/System Online Last 6 Mo: Index
MP31219a_B 2022 Ordered Vitamins Online Last 6 Mo
MP31219a_I 2022 Ordered Vitamins Online Last 6 Mo: Index
MP31220a_B 2022 Ordered Wedding/Occasion Gift Online Last 6 Mo
MP31220a_I 2022 Ordered Wedding/Occasion Gift Online Last 6 Mo: Index
MP31221a_B 2022 Ordered Wine/Champagne Online Last 6 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP31221a_I 2022 Ordered Wine/Champagne Online Last 6 Mo: Index
MP31222a_B 2022 Used Coupons for Beverages Last 12 Mo
MP31222a_I 2022 Used Coupons for Beverages Last 12 Mo: Index
MP31223a_B 2022 Used Coupons for Cleaning Products Last 12 Mo
MP31223a_I 2022 Used Coupons for Cleaning Products Last 12 Mo: Index
MP31224a_B 2022 Used Coupons for Cosmetics Last 12 Mo
MP31224a_I 2022 Used Coupons for Cosmetics Last 12 Mo: Index
MP31225a_B 2022 Used Coupons for Food Products Last 12 Mo
MP31225a_I 2022 Used Coupons for Food Products Last 12 Mo: Index
MP31226a_B 2022 Used Coupons for Tobacco Last 12 Mo
MP31226a_I 2022 Used Coupons for Tobacco Last 12 Mo: Index
MP31227a_B 2022 Used Coupons for Toiletry Items Last 12 Mo
MP31227a_I 2022 Used Coupons for Toiletry Items Last 12 Mo: Index

2022 Sports (Market Potential)


MP33001a_B 2022 Participated in Aerobics Last 12 Mo
MP33001a_I 2022 Participated in Aerobics Last 12 Mo: Index
MP33096a_B 2022 Participated in Archery Last 12 Mo
MP33096a_I 2022 Participated in Archery Last 12 Mo: Index
MP33002a_B 2022 Participated in Backpacking Last 12 Mo
MP33002a_I 2022 Participated in Backpacking Last 12 Mo: Index
MP33003a_B 2022 Participated in Baseball Last 12 Mo
MP33003a_I 2022 Participated in Baseball Last 12 Mo: Index
MP33004a_B 2022 Participated in Basketball Last 12 Mo
MP33004a_I 2022 Participated in Basketball Last 12 Mo: Index
MP33005a_B 2022 Participated in Bicycling (Mountain) Last 12 Mo
MP33005a_I 2022 Participated in Bicycling (Mountain) Last 12 Mo: Index
MP33006a_B 2022 Participated in Bicycling (Road) Last 12 Mo
MP33006a_I 2022 Participated in Bicycling (Road) Last 12 Mo: Index
MP33007a_B 2022 Participated in Boating (Power) Last 12 Mo
MP33007a_I 2022 Participated in Boating (Power) Last 12 Mo: Index
MP33008a_B 2022 Participated in Bowling Last 12 Mo
MP33008a_I 2022 Participated in Bowling Last 12 Mo: Index
MP33009a_B 2022 Participated in Canoeing or Kayaking Last 12 Mo
MP33009a_I 2022 Participated in Canoeing or Kayaking Last 12 Mo: Index
MP33010a_B 2022 Participated in Fishing (Fresh Water) Last 12 Mo
MP33010a_I 2022 Participated in Fishing (Fresh Water) Last 12 Mo: Index
MP33011a_B 2022 Participated in Fishing (Salt Water) Last 12 Mo
MP33011a_I 2022 Participated in Fishing (Salt Water) Last 12 Mo: Index
MP33012a_B 2022 Participated in Football Last 12 Mo
MP33012a_I 2022 Participated in Football Last 12 Mo: Index
MP33013a_B 2022 Participated in Frisbee Last 12 Mo
MP33013a_I 2022 Participated in Frisbee Last 12 Mo: Index
MP33014a_B 2022 Participated in Golf Last 12 Mo
MP33014a_I 2022 Participated in Golf Last 12 Mo: Index
MP33015a_B 2022 Participated in Hiking Last 12 Mo
MP33015a_I 2022 Participated in Hiking Last 12 Mo: Index
MP33016a_B 2022 Participated in Horseback Riding Last 12 Mo
MP33016a_I 2022 Participated in Horseback Riding Last 12 Mo: Index
MP33017a_B 2022 Participated in Hunting with Rifle Last 12 Mo
MP33017a_I 2022 Participated in Hunting with Rifle Last 12 Mo: Index
MP33018a_B 2022 Participated in Hunting with Shotgun Last 12 Mo
MP33018a_I 2022 Participated in Hunting with Shotgun Last 12 Mo: Index
MP33019a_B 2022 Participated in Ice Skating Last 12 Mo
MP33019a_I 2022 Participated in Ice Skating Last 12 Mo: Index
MP33020a_B 2022 Participated in Jogging or Running Last 12 Mo
MP33020a_I 2022 Participated in Jogging or Running Last 12 Mo: Index
MP33021a_B 2022 Participated in Motorcycling Last 12 Mo
MP33021a_I 2022 Participated in Motorcycling Last 12 Mo: Index
MP33022a_B 2022 Participated in Pilates Last 12 Mo
MP33022a_I 2022 Participated in Pilates Last 12 Mo: Index
MP33109a_B 2022 Participated in Ping Pong Last 12 Mo
MP33109a_I 2022 Participated in Ping Pong Last 12 Mo: Index
MP33110a_B 2022 Participated in Rock Climbing Last 12 Mo
MP33110a_I 2022 Participated in Rock Climbing Last 12 Mo: Index
MP33111a_B 2022 Participated in Roller Skating Last 12 Mo
MP33111a_I 2022 Participated in Roller Skating Last 12 Mo: Index
MP33023a_B 2022 Participated in Skiing (Downhill) Last 12 Mo
MP33023a_I 2022 Participated in Skiing (Downhill) Last 12 Mo: Index
MP33024a_B 2022 Participated in Soccer Last 12 Mo
MP33024a_I 2022 Participated in Soccer Last 12 Mo: Index
MP33025a_B 2022 Participated in Softball Last 12 Mo
MP33025a_I 2022 Participated in Softball Last 12 Mo: Index
MP33026a_B 2022 Participated in Swimming Last 12 Mo
MP33026a_I 2022 Participated in Swimming Last 12 Mo: Index
MP33027a_B 2022 Participated in Target Shooting Last 12 Mo
MP33027a_I 2022 Participated in Target Shooting Last 12 Mo: Index
MP33028a_B 2022 Participated in Tennis Last 12 Mo
MP33028a_I 2022 Participated in Tennis Last 12 Mo: Index
MP33029a_B 2022 Participated in Volleyball Last 12 Mo
MP33029a_I 2022 Participated in Volleyball Last 12 Mo: Index
MP33030a_B 2022 Participated in Walking for Exercise Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP33030a_I 2022 Participated in Walking for Exercise Last 12 Mo: Index
MP33031a_B 2022 Participated in Weight Lifting Last 12 Mo
MP33031a_I 2022 Participated in Weight Lifting Last 12 Mo: Index
MP33032a_B 2022 Participated in Yoga Last 12 Mo
MP33032a_I 2022 Participated in Yoga Last 12 Mo: Index
MP33112a_B 2022 Participated in Zumba Last 12 Mo
MP33112a_I 2022 Participated in Zumba Last 12 Mo: Index
MP33033a_B 2022 Spent $1-$99 on Sports/Recreational Equipment Last 12 Mo
MP33033a_I 2022 Spent $1-$99 on Sports/Recreational Equipment Last 12 Mo: Index
MP33034a_B 2022 Spent $100-$249 on Sports/Recreational Equipment Last 12 Mo
MP33034a_I 2022 Spent $100-$249 on Sports/Recreational Equipment Last 12 Mo: Index
MP33035a_B 2022 Spent $250+ on Sports/Recreational Equipment Last 12 Mo
MP33035a_I 2022 Spent $250+ on Sports/Recreational Equipment Last 12 Mo: Index
MP33039a_B 2022 Attend College Basketball Game Last 12 Mo
MP33039a_I 2022 Attend College Basketball Game Last 12 Mo: Index
MP33041a_B 2022 Attend College Football Game Last 12 Mo
MP33041a_I 2022 Attend College Football Game Last 12 Mo: Index
MP33044a_B 2022 Attend High School Sports Events Last 12 Mo
MP33044a_I 2022 Attend High School Sports Events Last 12 Mo: Index
MP33038a_B 2022 Attend MLB Regular Season Baseball Game Last 12 Mo
MP33038a_I 2022 Attend MLB Regular Season Baseball Game Last 12 Mo: Index
MP33036a_B 2022 Attend Sports Events
MP33036a_I 2022 Attend Sports Events: Index
MP33046a_B 2022 Listen to Sports on Radio
MP33046a_I 2022 Listen to Sports on Radio: Index
MP33050a_B 2022 Watch Alpine Skiing or Ski Jumping on TV
MP33050a_I 2022 Watch Alpine Skiing or Ski Jumping on TV: Index
MP33052a_B 2022 Watch Auto Racing (Not NASCAR) on TV
MP33052a_I 2022 Watch Auto Racing (Not NASCAR) on TV: Index
MP33060a_B 2022 Watch Bicycle Racing on TV
MP33060a_I 2022 Watch Bicycle Racing on TV: Index
MP33061a_B 2022 Watch Bowling on TV
MP33061a_I 2022 Watch Bowling on TV: Index
MP33062a_B 2022 Watch Boxing on TV
MP33062a_I 2022 Watch Boxing on TV: Index
MP33055a_B 2022 Watch College Basketball on TV
MP33055a_I 2022 Watch College Basketball on TV: Index
MP33069a_B 2022 Watch College Football on TV
MP33069a_I 2022 Watch College Football on TV: Index
MP33121a_B 2022 Watch Esports on TV
MP33121a_I 2022 Watch Esports on TV: Index
MP33067a_B 2022 Watch Figure Skating on TV
MP33067a_I 2022 Watch Figure Skating on TV: Index
MP33068a_B 2022 Watch Fishing on TV
MP33068a_I 2022 Watch Fishing on TV: Index
MP33075a_B 2022 Watch Gymnastics on TV
MP33075a_I 2022 Watch Gymnastics on TV: Index
MP33114a_B 2022 Watch High School Sports on TV
MP33114a_I 2022 Watch High School Sports on TV: Index
MP33076a_B 2022 Watch Horse Racing (At Track or OTB) on TV
MP33076a_I 2022 Watch Horse Racing (At Track or OTB) on TV: Index
MP33115a_B 2022 Watch International Soccer on TV
MP33115a_I 2022 Watch International Soccer on TV: Index
MP33074a_B 2022 Watch LPGA Golf on TV
MP33074a_I 2022 Watch LPGA Golf on TV: Index
MP33089a_B 2022 Watch Men`s Tennis on TV
MP33089a_I 2022 Watch Men`s Tennis on TV: Index
MP33054a_B 2022 Watch MLB Playoffs or World Series Baseball on TV
MP33054a_I 2022 Watch MLB Playoffs or World Series Baseball on TV: Index
MP33053a_B 2022 Watch MLB Regular Season Baseball on TV
MP33053a_I 2022 Watch MLB Regular Season Baseball on TV: Index
MP33087a_B 2022 Watch MLS Soccer on TV
MP33087a_I 2022 Watch MLS Soccer on TV: Index
MP33082a_B 2022 Watch Motorcycle Racing on TV
MP33082a_I 2022 Watch Motorcycle Racing on TV: Index
MP33051a_B 2022 Watch NASCAR Auto Racing on TV
MP33051a_I 2022 Watch NASCAR Auto Racing on TV: Index
MP33058a_B 2022 Watch NBA Playoffs or Finals Basketball on TV
MP33058a_I 2022 Watch NBA Playoffs or Finals Basketball on TV: Index
MP33057a_B 2022 Watch NBA Regular Season Basketball on TV
MP33057a_I 2022 Watch NBA Regular Season Basketball on TV: Index
MP33056a_B 2022 Watch NCAA Tournament Basketball on TV
MP33056a_I 2022 Watch NCAA Tournament Basketball on TV: Index
MP33072a_B 2022 Watch NFL Playoffs or Super Bowl Football on TV
MP33072a_I 2022 Watch NFL Playoffs or Super Bowl Football on TV: Index
MP33070a_B 2022 Watch NFL Sun/Mon/Thu Night Football Games on TV
MP33070a_I 2022 Watch NFL Sun/Mon/Thu Night Football Games on TV: Index
MP33071a_B 2022 Watch NFL Weekend Football Games on TV
MP33071a_I 2022 Watch NFL Weekend Football Games on TV: Index
MP33078a_B 2022 Watch NHL Playoffs or Stanley Cup Ice Hockey on TV
MP33078a_I 2022 Watch NHL Playoffs or Stanley Cup Ice Hockey on TV: Index
MP33077a_B 2022 Watch NHL Regular Season Ice Hockey on TV

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP33077a_I 2022 Watch NHL Regular Season Ice Hockey on TV: Index
MP33081a_B 2022 Watch Other Mixed Martial Arts (MMA) on TV
MP33081a_I 2022 Watch Other Mixed Martial Arts (MMA) on TV: Index
MP33073a_B 2022 Watch PGA Golf on TV
MP33073a_I 2022 Watch PGA Golf on TV: Index
MP33093a_B 2022 Watch Pro Beach Volleyball on TV
MP33093a_I 2022 Watch Pro Beach Volleyball on TV: Index
MP33063a_B 2022 Watch Pro Bull Riding on TV
MP33063a_I 2022 Watch Pro Bull Riding on TV: Index
MP33086a_B 2022 Watch Rodeo on TV
MP33086a_I 2022 Watch Rodeo on TV: Index
MP33049a_B 2022 Watch Sports on TV
MP33049a_I 2022 Watch Sports on TV: Index
MP33065a_B 2022 Watch Summer Extreme Sports on TV
MP33065a_I 2022 Watch Summer Extreme Sports on TV: Index
MP33083a_B 2022 Watch Summer Olympics on TV
MP33083a_I 2022 Watch Summer Olympics on TV: Index
MP33091a_B 2022 Watch Track & Field on TV
MP33091a_I 2022 Watch Track & Field on TV: Index
MP33116a_B 2022 Watch U.S. Men`s Soccer National Team on TV
MP33116a_I 2022 Watch U.S. Men`s Soccer National Team on TV: Index
MP33117a_B 2022 Watch U.S. Women`s Soccer National Team on TV
MP33117a_I 2022 Watch U.S. Women`s Soccer National Team on TV: Index
MP33118a_B 2022 Watch Ultimate Fighting Championship (UFC) on TV
MP33118a_I 2022 Watch Ultimate Fighting Championship (UFC) on TV: Index
MP33066a_B 2022 Watch Winter Extreme Sports on TV
MP33066a_I 2022 Watch Winter Extreme Sports on TV: Index
MP33084a_B 2022 Watch Winter Olympics on TV
MP33084a_I 2022 Watch Winter Olympics on TV: Index
MP33059a_B 2022 Watch WNBA Basketball on TV
MP33059a_I 2022 Watch WNBA Basketball on TV: Index
MP33090a_B 2022 Watch Women`s Tennis on TV
MP33090a_I 2022 Watch Women`s Tennis on TV: Index
MP33088a_B 2022 Watch World Cup Soccer on TV
MP33088a_I 2022 Watch World Cup Soccer on TV: Index
MP33095a_B 2022 Watch Wrestling (WWE) on TV
MP33095a_I 2022 Watch Wrestling (WWE) on TV: Index
MP33100a_B 2022 College Basketball Super Fan (8-10 on 10 Scale)
MP33100a_I 2022 College Basketball Super Fan (8-10 on 10 Scale): Index
MP33101a_B 2022 College Football Super Fan (8-10 on 10 Scale)
MP33101a_I 2022 College Football Super Fan (8-10 on 10 Scale): Index
MP33102a_B 2022 Golf Super Fan (8-10 on 10 Scale)
MP33102a_I 2022 Golf Super Fan (8-10 on 10 Scale): Index
MP33103a_B 2022 High School Sports Super Fan (8-10 on 10 Scale)
MP33103a_I 2022 High School Sports Super Fan (8-10 on 10 Scale): Index
MP33119a_B 2022 International Soccer Super Fan (8-10 on 10 Scale)
MP33119a_I 2022 International Soccer Super Fan (8-10 on 10 Scale): Index
MP33104a_B 2022 MLB Super Fan (8-10 on 10 Scale)
MP33104a_I 2022 MLB Super Fan (8-10 on 10 Scale): Index
MP33120a_B 2022 MLS Soccer Super Fan (8-10 on 10 Scale)
MP33120a_I 2022 MLS Soccer Super Fan (8-10 on 10 Scale): Index
MP33105a_B 2022 NASCAR Super Fan (8-10 on 10 Scale)
MP33105a_I 2022 NASCAR Super Fan (8-10 on 10 Scale): Index
MP33106a_B 2022 NBA Super Fan (8-10 on 10 Scale)
MP33106a_I 2022 NBA Super Fan (8-10 on 10 Scale): Index
MP33107a_B 2022 NFL Super Fan (8-10 on 10 Scale)
MP33107a_I 2022 NFL Super Fan (8-10 on 10 Scale): Index
MP33108a_B 2022 NHL Super Fan (8-10 on 10 Scale)
MP33108a_I 2022 NHL Super Fan (8-10 on 10 Scale): Index

2022 Travel (Market Potential)


MP35093a_B 2022 Has a Valid Driver`s License
MP35093a_I 2022 Has a Valid Driver`s License: Index
MP35001a_B 2022 Own a Valid Passport
MP35001a_I 2022 Own a Valid Passport: Index
MP35002a_B 2022 Member of Any Frequent Flyer Program
MP35002a_I 2022 Member of Any Frequent Flyer Program: Index
MP35003a_B 2022 Took 3+ Round Trips by Plane Last 12 Mo
MP35003a_I 2022 Took 3+ Round Trips by Plane Last 12 Mo: Index
MP35004a_B 2022 Member of Any Hotel Rewards Program
MP35004a_I 2022 Member of Any Hotel Rewards Program: Index
MP35005a_B 2022 Purchased Luggage Last 12 Mo
MP35005a_I 2022 Purchased Luggage Last 12 Mo: Index
MP35085a_B 2022 Used Cheap Tickets Travel Website or App Last 30 Days
MP35085a_I 2022 Used Cheap Tickets Travel Website or App Last 30 Days: Index
MP35006a_B 2022 Used Expedia Travel Website or App Last 30 Days
MP35006a_I 2022 Used Expedia Travel Website or App Last 30 Days: Index
MP35007a_B 2022 Used Hotels Travel Website or App Last 30 Days
MP35007a_I 2022 Used Hotels Travel Website or App Last 30 Days: Index
MP35008a_B 2022 Used Hotwire Travel Website or App Last 30 Days
MP35008a_I 2022 Used Hotwire Travel Website or App Last 30 Days: Index
MP35009a_B 2022 Used Orbitz Travel Website or App Last 30 Days

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP35009a_I 2022 Used Orbitz Travel Website or App Last 30 Days: Index
MP35010a_B 2022 Used Priceline Travel Website or App Last 30 Days
MP35010a_I 2022 Used Priceline Travel Website or App Last 30 Days: Index
MP35011a_B 2022 Used Travelocity Travel Website or App Last 30 Days
MP35011a_I 2022 Used Travelocity Travel Website or App Last 30 Days: Index
MP35012a_B 2022 Used Tripadvisor Travel Website or App Last 30 Days
MP35012a_I 2022 Used Tripadvisor Travel Website or App Last 30 Days: Index
MP35013a_B 2022 Took Domestic Trip in Continental Us Last 12 Mo
MP35013a_I 2022 Took Domestic Trip in Continental Us Last 12 Mo: Index
MP35014a_B 2022 Took Any Domestic Trip by Plane (Scheduled) Last 12 Mo
MP35014a_I 2022 Took Any Domestic Trip by Plane (Scheduled) Last 12 Mo: Index
MP35015a_B 2022 Rented Car on Domestic Trip Last 12 Mo
MP35015a_I 2022 Rented Car on Domestic Trip Last 12 Mo: Index
MP35096a_B 2022 Uses Lyft on Average Weekday
MP35096a_I 2022 Uses Lyft on Average Weekday: Index
MP35097a_B 2022 Uses Lyft on Average Weekend
MP35097a_I 2022 Uses Lyft on Average Weekend: Index
MP35094a_B 2022 Uses Uber on Average Weekday
MP35094a_I 2022 Uses Uber on Average Weekday: Index
MP35095a_B 2022 Uses Uber on Average Weekend
MP35095a_I 2022 Uses Uber on Average Weekend: Index
MP35016a_B 2022 Took Domestic Business Trip Last 12 Mo
MP35016a_I 2022 Took Domestic Business Trip Last 12 Mo: Index
MP35017a_B 2022 Took 1 Domestic Non-Business Trip Last 12 Mo
MP35017a_I 2022 Took 1 Domestic Non-Business Trip Last 12 Mo: Index
MP35018a_B 2022 Took 2 Domestic Non-Business Trips Last 12 Mo
MP35018a_I 2022 Took 2 Domestic Non-Business Trips Last 12 Mo: Index
MP35019a_B 2022 Took 3+ Domestic Non-Business Trips Last 12 Mo
MP35019a_I 2022 Took 3+ Domestic Non-Business Trips Last 12 Mo: Index
MP35020a_B 2022 Used Airline Website for Domestic Trip Last 12 Mo
MP35020a_I 2022 Used Airline Website for Domestic Trip Last 12 Mo: Index
MP35021a_B 2022 Used Internet Travel Site for Domestic Trip Last 12 Mo
MP35021a_I 2022 Used Internet Travel Site for Domestic Trip Last 12 Mo: Index
MP35022a_B 2022 Used Travel Agent for Domestic Trip Last 12 Mo
MP35022a_I 2022 Used Travel Agent for Domestic Trip Last 12 Mo: Index
MP35023a_B 2022 Spent $1-$999 on Domestic Vacations Last 12 Mo
MP35023a_I 2022 Spent $1-$999 on Domestic Vacations Last 12 Mo: Index
MP35024a_B 2022 Spent $1,000-$1,499 on Domestic Vacations Last 12 Mo
MP35024a_I 2022 Spent $1,000-$1,499 on Domestic Vacations Last 12 Mo: Index
MP35025a_B 2022 Spent $1,500-$1,999 on Domestic Vacations Last 12 Mo
MP35025a_I 2022 Spent $1,500-$1,999 on Domestic Vacations Last 12 Mo: Index
MP35026a_B 2022 Spent $2,000-$2,999 on Domestic Vacations Last 12 Mo
MP35026a_I 2022 Spent $2,000-$2,999 on Domestic Vacations Last 12 Mo: Index
MP35027a_B 2022 Spent $3,000+ on Domestic Vacations Last 12 Mo
MP35027a_I 2022 Spent $3,000+ on Domestic Vacations Last 12 Mo: Index
MP35028a_B 2022 Went Backpacking or Hiking on Domestic Vacation Last 12 Mo
MP35028a_I 2022 Went Backpacking or Hiking on Domestic Vacation Last 12 Mo: Index
MP35029a_B 2022 Went to Beach on Domestic Vacation Last 12 Mo
MP35029a_I 2022 Went to Beach on Domestic Vacation Last 12 Mo: Index
MP35030a_B 2022 Did General Sightseeing on Domestic Vacation Last 12 Mo
MP35030a_I 2022 Did General Sightseeing on Domestic Vacation Last 12 Mo: Index
MP35031a_B 2022 Visited National Park on Domestic Vacation Last 12 Mo
MP35031a_I 2022 Visited National Park on Domestic Vacation Last 12 Mo: Index
MP35033a_B 2022 Visited Northeast on Domestic Trip Last 12 Mo
MP35033a_I 2022 Visited Northeast on Domestic Trip Last 12 Mo: Index
MP35034a_B 2022 Visited South on Domestic Trip Last 12 Mo
MP35034a_I 2022 Visited South on Domestic Trip Last 12 Mo: Index
MP35035a_B 2022 Visited North Central on Domestic Trip Last 12 Mo
MP35035a_I 2022 Visited North Central on Domestic Trip Last 12 Mo: Index
MP35036a_B 2022 Visited West on Domestic Trip Last 12 Mo
MP35036a_I 2022 Visited West on Domestic Trip Last 12 Mo: Index
MP35037a_B 2022 Flew American or American Eagle on Domestic Trip Last 12 Mo
MP35037a_I 2022 Flew American or American Eagle on Domestic Trip Last 12 Mo: Index
MP35038a_B 2022 Flew Delta on Domestic Trip Last 12 Mo
MP35038a_I 2022 Flew Delta on Domestic Trip Last 12 Mo: Index
MP35039a_B 2022 Flew Southwest on Domestic Trip Last 12 Mo
MP35039a_I 2022 Flew Southwest on Domestic Trip Last 12 Mo: Index
MP35040a_B 2022 Flew United on Domestic Trip Last 12 Mo
MP35040a_I 2022 Flew United on Domestic Trip Last 12 Mo: Index
MP35042a_B 2022 Took Foreign Trip (Including Alaska & Hawaii) Last 3 Yrs
MP35042a_I 2022 Took Foreign Trip (Including Alaska & Hawaii) Last 3 Yrs: Index
MP35043a_B 2022 Took 1 Foreign Trip by Plane Last 3 Yrs
MP35043a_I 2022 Took 1 Foreign Trip by Plane Last 3 Yrs: Index
MP35044a_B 2022 Took 2 Foreign Trips by Plane Last 3 Yrs
MP35044a_I 2022 Took 2 Foreign Trips by Plane Last 3 Yrs: Index
MP35045a_B 2022 Took 3+ Foreign Trips by Plane Last 3 Yrs
MP35045a_I 2022 Took 3+ Foreign Trips by Plane Last 3 Yrs: Index
MP35046a_B 2022 Took 1 Foreign Non-Business Trip Last 3 Yrs
MP35046a_I 2022 Took 1 Foreign Non-Business Trip Last 3 Yrs: Index
MP35047a_B 2022 Took 2 Foreign Non-Business Trips Last 3 Yrs
MP35047a_I 2022 Took 2 Foreign Non-Business Trips Last 3 Yrs: Index
MP35048a_B 2022 Took 3+ Foreign Non-Business Trips Last 3 Yrs

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP35048a_I 2022 Took 3+ Foreign Non-Business Trips Last 3 Yrs: Index
MP35049a_B 2022 Took All-Inclusive Foreign Trip Last 3 Yrs
MP35049a_I 2022 Took All-Inclusive Foreign Trip Last 3 Yrs: Index
MP35050a_B 2022 Took Cruise Foreign Trip Last 3 Yrs
MP35050a_I 2022 Took Cruise Foreign Trip Last 3 Yrs: Index
MP35051a_B 2022 Used Airline-Specific Site for Foreign Trip Last 3 Yrs
MP35051a_I 2022 Used Airline-Specific Site for Foreign Trip Last 3 Yrs: Index
MP35052a_B 2022 Used General Travel Site for Foreign Trip Last 3 Yrs
MP35052a_I 2022 Used General Travel Site for Foreign Trip Last 3 Yrs: Index
MP35053a_B 2022 Used Travel Agent for Foreign Trip Last 3 Yrs
MP35053a_I 2022 Used Travel Agent for Foreign Trip Last 3 Yrs: Index
MP35054a_B 2022 Spent $1-$999 on Foreign Vacations Last 12 Mo
MP35054a_I 2022 Spent $1-$999 on Foreign Vacations Last 12 Mo: Index
MP35055a_B 2022 Spent $1,000-$2,999 on Foreign Vacations Last 12 Mo
MP35055a_I 2022 Spent $1,000-$2,999 on Foreign Vacations Last 12 Mo: Index
MP35056a_B 2022 Spent $3,000+ on Foreign Vacations Last 12 Mo
MP35056a_I 2022 Spent $3,000+ on Foreign Vacations Last 12 Mo: Index
MP35057a_B 2022 Flew American or American Eagle on Foreign Trip Last 3 Yrs
MP35057a_I 2022 Flew American or American Eagle on Foreign Trip Last 3 Yrs: Index
MP35059a_B 2022 Flew Delta on Foreign Trip Last 3 Yrs
MP35059a_I 2022 Flew Delta on Foreign Trip Last 3 Yrs: Index
MP35099a_B 2022 Flew Southwest on Foreign Trip Last 3 Yrs
MP35099a_I 2022 Flew Southwest on Foreign Trip Last 3 Yrs: Index
MP35060a_B 2022 Flew United on Foreign Trip Last 3 Yrs
MP35060a_I 2022 Flew United on Foreign Trip Last 3 Yrs: Index
MP35063a_B 2022 Visited Canada on Trip Last 3 Yrs
MP35063a_I 2022 Visited Canada on Trip Last 3 Yrs: Index
MP35064a_B 2022 Visited Hawaii on Trip Last 3 Yrs
MP35064a_I 2022 Visited Hawaii on Trip Last 3 Yrs: Index
MP35066a_B 2022 Visited Mexico on Trip Last 3 Yrs
MP35066a_I 2022 Visited Mexico on Trip Last 3 Yrs: Index
MP35067a_B 2022 Took Cruise of More Than One Day Last 3 Yrs
MP35067a_I 2022 Took Cruise of More Than One Day Last 3 Yrs: Index
MP35068a_B 2022 Used Carnival Cruise Line Last 3 Yrs
MP35068a_I 2022 Used Carnival Cruise Line Last 3 Yrs: Index
MP35069a_B 2022 Spent Any Night in Hotel or Motel Last 12 Mo
MP35069a_I 2022 Spent Any Night in Hotel or Motel Last 12 Mo: Index
MP35070a_B 2022 Spent 1 Night in Hotel or Motel Last 12 Mo
MP35070a_I 2022 Spent 1 Night in Hotel or Motel Last 12 Mo: Index
MP35071a_B 2022 Spent 2 Nights in Hotel or Motel Last 12 Mo
MP35071a_I 2022 Spent 2 Nights in Hotel or Motel Last 12 Mo: Index
MP35072a_B 2022 Spent 3-4 Nights in Hotel or Motel Last 12 Mo
MP35072a_I 2022 Spent 3-4 Nights in Hotel or Motel Last 12 Mo: Index
MP35073a_B 2022 Spent 5-7 Nights in Hotel or Motel Last 12 Mo
MP35073a_I 2022 Spent 5-7 Nights in Hotel or Motel Last 12 Mo: Index
MP35074a_B 2022 Spent 8-10 Nights in Hotel or Motel Last 12 Mo
MP35074a_I 2022 Spent 8-10 Nights in Hotel or Motel Last 12 Mo: Index
MP35075a_B 2022 Spent 11-14 Nights in Hotel or Motel Last 12 Mo
MP35075a_I 2022 Spent 11-14 Nights in Hotel or Motel Last 12 Mo: Index
MP35076a_B 2022 Spent 15+ Nights in Hotel or Motel Last 12 Mo
MP35076a_I 2022 Spent 15+ Nights in Hotel or Motel Last 12 Mo: Index
MP35092a_B 2022 Stayed in Airbnb Last 12 Mo
MP35092a_I 2022 Stayed in Airbnb Last 12 Mo: Index
MP35103a_B 2022 Stayed in VRBO Last 12 Mo
MP35103a_I 2022 Stayed in VRBO Last 12 Mo: Index
MP35077a_B 2022 Stayed in Best Western Last 12 Mo
MP35077a_I 2022 Stayed in Best Western Last 12 Mo: Index
MP35078a_B 2022 Stayed in Comfort Inn Last 12 Mo
MP35078a_I 2022 Stayed in Comfort Inn Last 12 Mo: Index
MP35087a_B 2022 Stayed in Comfort Suites Last 12 Mo
MP35087a_I 2022 Stayed in Comfort Suites Last 12 Mo: Index
MP35088a_B 2022 Stayed in Courtyard by Marriott Last 12 Mo
MP35088a_I 2022 Stayed in Courtyard by Marriott Last 12 Mo: Index
MP35079a_B 2022 Stayed in Days Inn Last 12 Mo
MP35079a_I 2022 Stayed in Days Inn Last 12 Mo: Index
MP35089a_B 2022 Stayed in Embassy Suites Last 12 Mo
MP35089a_I 2022 Stayed in Embassy Suites Last 12 Mo: Index
MP35100a_B 2022 Stayed in Fairfield (by Marriott) Last 12 Mo
MP35100a_I 2022 Stayed in Fairfield (by Marriott) Last 12 Mo: Index
MP35080a_B 2022 Stayed in Hampton Inn Last 12 Mo
MP35080a_I 2022 Stayed in Hampton Inn Last 12 Mo: Index
MP35081a_B 2022 Stayed in Hilton Last 12 Mo
MP35081a_I 2022 Stayed in Hilton Last 12 Mo: Index
MP35098a_B 2022 Stayed in Hilton Garden Inn Last 12 Mo
MP35098a_I 2022 Stayed in Hilton Garden Inn Last 12 Mo: Index
MP35082a_B 2022 Stayed in Holiday Inn Last 12 Mo
MP35082a_I 2022 Stayed in Holiday Inn Last 12 Mo: Index
MP35083a_B 2022 Stayed in Holiday Inn Express Last 12 Mo
MP35083a_I 2022 Stayed in Holiday Inn Express Last 12 Mo: Index
MP35101a_B 2022 Stayed in La Quinta Last 12 Mo
MP35101a_I 2022 Stayed in La Quinta Last 12 Mo: Index
MP35084a_B 2022 Stayed in Marriott Last 12 Mo

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Market Potential Data Variable List

Data Vintage: Esri 2022


The a or h following the five-digit product code denotes a consumer base of adults or households, respectively.
The _B or _I following the product code denotes the expected number of consumers or the Market Potential Index (MPI) for each product or service listed.
Learn more about Market Potential Data

Data Table & Item Code Data Item Description


MP35084a_I 2022 Stayed in Marriott Last 12 Mo: Index
MP35091a_B 2022 Stayed in Motel 6 Last 12 Mo
MP35091a_I 2022 Stayed in Motel 6 Last 12 Mo: Index
MP35102a_B 2022 Stayed in Wyndham Last 12 Mo
MP35102a_I 2022 Stayed in Wyndham Last 12 Mo: Index

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Business Summary Data Variable List

Data Vintage: Esri/Data Axle January 2022


Esri's Business Summary Data summarizes the Data Axle business listings by sales volume and number of employees into various industry groups defined
by SIC and NAICS Codes.
Learn more about Business Summary Data

Data Table & Item Code Data Item Description


Esri Business Summary
By SIC
S01_BUS 2022 Total (SIC01-99) Businesses
S01_SALES 2022 Total (SIC01-99) Sales ($000)
S01_EMP 2022 Total (SIC01-99) Employees
S02_BUS 2022 Agriculture/Mining (SIC01-14) Businesses
S02_SALES 2022 Agriculture/Mining (SIC01-14) Sales ($000)
S02_EMP 2022 Agriculture/Mining (SIC01-14) Employees
S03_BUS 2022 Construction (SIC15-17) Businesses
S03_SALES 2022 Construction (SIC15-17) Sales ($000)
S03_EMP 2022 Construction (SIC15-17) Employees
S04_BUS 2022 Manufacturing (SIC20-39) Businesses
S04_SALES 2022 Manufacturing (SIC20-39) Sales ($000)
S04_EMP 2022 Manufacturing (SIC20-39) Employees
S05_BUS 2022 Transportation (SIC40-47) Businesses
S05_SALES 2022 Transportation (SIC40-47) Sales ($000)
S05_EMP 2022 Transportation (SIC40-47) Employees
S06_BUS 2022 Communication (SIC48) Businesses
S06_SALES 2022 Communication (SIC48) Sales ($000)
S06_EMP 2022 Communication (SIC48) Employees
S07_BUS 2022 Utility (SIC49) Businesses
S07_SALES 2022 Utility (SIC49) Sales ($000)
S07_EMP 2022 Utility (SIC49) Employees
S08_BUS 2022 Wholesale Trade (SIC50-51) Businesses
S08_SALES 2022 Wholesale Trade (SIC50-51) Sales ($000)
S08_EMP 2022 Wholesale Trade (SIC50-51) Employees
S09_BUS 2022 Retail Trade (SIC52-59) Businesses
S09_SALES 2022 Retail Trade (SIC52-59) Sales ($000)
S09_EMP 2022 Retail Trade (SIC52-59) Employees
S10_BUS 2022 Home Improvement (SIC52) Businesses
S10_SALES 2022 Home Improvement (SIC52) Sales ($000)
S10_EMP 2022 Home Improvement (SIC52) Employees
S11_BUS 2022 General Merchandise (SIC53) Businesses
S11_SALES 2022 General Merchandise (SIC53) Sales ($000)
S11_EMP 2022 General Merchandise (SIC53) Employees
S12_BUS 2022 Food Stores (SIC54) Businesses
S12_SALES 2022 Food Stores (SIC54) Sales ($000)
S12_EMP 2022 Food Stores (SIC54) Employees
S13_BUS 2022 Auto Dealer/Gas Station (SIC55) Businesses
S13_SALES 2022 Auto Dealer/Gas Station (SIC55) Sales ($000)
S13_EMP 2022 Auto Dealer/Gas Station (SIC55) Employees
S14_BUS 2022 Apparel/Accessory (SIC56) Businesses
S14_SALES 2022 Apparel/Accessory (SIC56) Sales ($000)
S14_EMP 2022 Apparel/Accessory (SIC56) Employees
S15_BUS 2022 Furniture/Home Furnishings (SIC57) Businesses
S15_SALES 2022 Furniture/Home Furnishings (SIC57) Sales ($000)
S15_EMP 2022 Furniture/Home Furnishings (SIC57) Employees
S16_BUS 2022 Eating & Drinking (SIC58) Businesses
S16_SALES 2022 Eating & Drinking (SIC58) Sales ($000)
S16_EMP 2022 Eating & Drinking (SIC58) Employees
S17_BUS 2022 Miscellaneous Retail (SIC59) Businesses
S17_SALES 2022 Miscellaneous Retail (SIC59) Sales ($000)
S17_EMP 2022 Miscellaneous Retail (SIC59) Employees
S18_BUS 2022 Finance/Insur/Real Estate (SIC60-67) Businesses
S18_SALES 2022 Finance/Insur/Real Estate (SIC60-67) Sales ($000)
S18_EMP 2022 Finance/Insur/Real Estate (SIC60-67) Employees
S19_BUS 2022 Banks (SIC60-61) Businesses
S19_SALES 2022 Banks (SIC60-61) Sales ($000)
S19_EMP 2022 Banks (SIC60-61) Employees
S20_BUS 2022 Securities Broker (SIC62) Businesses
S20_SALES 2022 Securities Broker (SIC62) Sales ($000)
S20_EMP 2022 Securities Broker (SIC62) Employees
S21_BUS 2022 Insurance (SIC63-64) Businesses
S21_SALES 2022 Insurance (SIC63-64) Sales ($000)
S21_EMP 2022 Insurance (SIC63-64) Employees
S22_BUS 2022 Real Estate/Holding (SIC65-67) Businesses
S22_SALES 2022 Real Estate/Holding (SIC65-67) Sales ($000)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Business Summary Data Variable List

Data Vintage: Esri/Data Axle January 2022


Esri's Business Summary Data summarizes the Data Axle business listings by sales volume and number of employees into various industry groups defined
by SIC and NAICS Codes.
Learn more about Business Summary Data

Data Table & Item Code Data Item Description


S22_EMP 2022 Real Estate/Holding (SIC65-67) Employees
S23_BUS 2022 Service (SIC70-89) Businesses
S23_SALES 2022 Service (SIC70-89) Sales ($000)
S23_EMP 2022 Service (SIC70-89) Employees
S24_BUS 2022 Hotel/Lodging (SIC70) Businesses
S24_SALES 2022 Hotel/Lodging (SIC70) Sales ($000)
S24_EMP 2022 Hotel/Lodging (SIC70) Employees
S25_BUS 2022 Auto Services (SIC75) Businesses
S25_SALES 2022 Auto Services (SIC75) Sales ($000)
S25_EMP 2022 Auto Services (SIC75) Employees
S26_BUS 2022 Movie/Amusement (SIC78-79) Businesses
S26_SALES 2022 Movie/Amusement (SIC78-79) Sales ($000)
S26_EMP 2022 Movie/Amusement (SIC78-79) Employees
S27_BUS 2022 Health Services (SIC80) Businesses
S27_SALES 2022 Health Services (SIC80) Sales ($000)
S27_EMP 2022 Health Services (SIC80) Employees
S28_BUS 2022 Legal Services (SIC81) Businesses
S28_SALES 2022 Legal Services (SIC81) Sales ($000)
S28_EMP 2022 Legal Services (SIC81) Employees
S29_BUS 2022 Education/Library (SIC82) Businesses
S29_SALES 2022 Education/Library (SIC82) Sales ($000)
S29_EMP 2022 Education/Library (SIC82) Employees
S30_BUS 2022 Other Service (SIC72-89SEL) Businesses
S30_SALES 2022 Other Service (SIC72-89SEL) Sales ($000)
S30_EMP 2022 Other Service (SIC72-89SEL) Employees
S31_BUS 2022 Government (SIC91-97) Businesses
S31_SALES 2022 Government (SIC91-97) Sales ($000)
S31_EMP 2022 Government (SIC91-97) Employees
S32_BUS 2022 Unclassified Establishments (SIC99) Businesses
S32_SALES 2022 Unclassified Establishments (SIC99) Sales ($000)
S32_EMP 2022 Unclassified Establishments (SIC99) Employees

By NAICS
N01_BUS 2022 Total (NAICS11-99) Businesses
N01_SALES 2022 Total (NAICS11-99) Sales ($000)
N01_EMP 2022 Total (NAICS11-99) Employees
N02_BUS 2022 Agric/Forestry/Fish/Hunting (NAICS11) Businesses
N02_SALES 2022 Agric/Forestry/Fish/Hunting (NAICS11) Sales ($000)
N02_EMP 2022 Agric/Forestry/Fish/Hunting (NAICS11) Employees
N03_BUS 2022 Mining (NAICS21) Businesses
N03_SALES 2022 Mining (NAICS21) Sales ($000)
N03_EMP 2022 Mining (NAICS21) Employees
N04_BUS 2022 Utilities (NAICS22) Businesses
N04_SALES 2022 Utilities (NAICS22) Sales ($000)
N04_EMP 2022 Utilities (NAICS22) Employees
N05_BUS 2022 Construction (NAICS23) Businesses
N05_SALES 2022 Construction (NAICS23) Sales ($000)
N05_EMP 2022 Construction (NAICS23) Employees
N06_BUS 2022 Manufacturing (NAICS31-33) Businesses
N06_SALES 2022 Manufacturing (NAICS31-33) Sales ($000)
N06_EMP 2022 Manufacturing (NAICS31-33) Employees
N07_BUS 2022 Wholesale Trade (NAICS42) Businesses
N07_SALES 2022 Wholesale Trade (NAICS42) Sales ($000)
N07_EMP 2022 Wholesale Trade (NAICS42) Employees
N08_BUS 2022 Retail Trade (NAICS44-45) Businesses
N08_SALES 2022 Retail Trade (NAICS44-45) Sales ($000)
N08_EMP 2022 Retail Trade (NAICS44-45) Employees
N09_BUS 2022 Motor Vehicle/Parts Dealers (NAICS441) Businesses
N09_SALES 2022 Motor Vehicle/Parts Dealers (NAICS441) Sales ($000)
N09_EMP 2022 Motor Vehicle/Parts Dealers (NAICS441) Employees
N10_BUS 2022 Furniture/Home Furnishings (NAICS442) Businesses
N10_SALES 2022 Furniture/Home Furnishings (NAICS442) Sales ($000)
N10_EMP 2022 Furniture/Home Furnishings (NAICS442) Employees
N11_BUS 2022 Electronics/Appliances (NAICS443) Businesses
N11_SALES 2022 Electronics/Appliances (NAICS443) Sales ($000)
N11_EMP 2022 Electronics/Appliances (NAICS443) Employees
N12_BUS 2022 Bldg Material/Garden Equip&Suppl (NAICS444) Businesses

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Business Summary Data Variable List

Data Vintage: Esri/Data Axle January 2022


Esri's Business Summary Data summarizes the Data Axle business listings by sales volume and number of employees into various industry groups defined
by SIC and NAICS Codes.
Learn more about Business Summary Data

Data Table & Item Code Data Item Description


N12_SALES 2022 Bldg Material/Garden Equip&Suppl (NAICS444) Sales ($000)
N12_EMP 2022 Bldg Material/Garden Equip&Suppl (NAICS444) Employees
N13_BUS 2022 Food & Beverage Stores (NAICS445) Businesses
N13_SALES 2022 Food & Beverage Stores (NAICS445) Sales ($000)
N13_EMP 2022 Food & Beverage Stores (NAICS445) Employees
N14_BUS 2022 Health/Personal Care (NAICS446) Businesses
N14_SALES 2022 Health/Personal Care (NAICS446) Sales ($000)
N14_EMP 2022 Health/Personal Care (NAICS446) Employees
N15_BUS 2022 Gas Stations (NAICS447) Businesses
N15_SALES 2022 Gas Stations (NAICS447) Sales ($000)
N15_EMP 2022 Gas Stations (NAICS447) Employees
N16_BUS 2022 Clothing/Accessories (NAICS448) Businesses
N16_SALES 2022 Clothing/Accessories (NAICS448) Sales ($000)
N16_EMP 2022 Clothing/Accessories (NAICS448) Employees
N17_BUS 2022 Sports/Hobby/Book/Music (NAICS451) Businesses
N17_SALES 2022 Sports/Hobby/Book/Music (NAICS451) Sales ($000)
N17_EMP 2022 Sports/Hobby/Book/Music (NAICS451) Employees
N18_BUS 2022 General Merchandise Stores (NAICS452) Businesses
N18_SALES 2022 General Merchandise Stores (NAICS452) Sales ($000)
N18_EMP 2022 General Merchandise Stores (NAICS452) Employees
N19_BUS 2022 Misc Store Retailers (NAICS453) Businesses
N19_SALES 2022 Misc Store Retailers (NAICS453) Sales ($000)
N19_EMP 2022 Misc Store Retailers (NAICS453) Employees
N20_BUS 2022 Nonstore Retailers (NAICS454) Businesses
N20_SALES 2022 Nonstore Retailers (NAICS454) Sales ($000)
N20_EMP 2022 Nonstore Retailers (NAICS454) Employees
N21_BUS 2022 Transportation/Warehouse (NAICS48-49) Businesses
N21_SALES 2022 Transportation/Warehouse (NAICS48-49) Sales ($000)
N21_EMP 2022 Transportation/Warehouse (NAICS48-49) Employees
N22_BUS 2022 Information (NAICS51) Businesses
N22_SALES 2022 Information (NAICS51) Sales ($000)
N22_EMP 2022 Information (NAICS51) Employees
N23_BUS 2022 Finance & Insurance (NAICS52) Businesses
N23_SALES 2022 Finance & Insurance (NAICS52) Sales ($000)
N23_EMP 2022 Finance & Insurance (NAICS52) Employees
N24_BUS 2022 Central Bank/Crdt Intermediatn(NAICS521-522) Businesses
N24_SALES 2022 Central Bank/Crdt Intermediatn(NAICS521-522) Sales ($000)
N24_EMP 2022 Central Bank/Crdt Intermediatn(NAICS521-522) Employees
N25_BUS 2022 Securities/Commodity Contracts (NAICS523) Businesses
N25_SALES 2022 Securities/Commodity Contracts (NAICS523) Sales ($000)
N25_EMP 2022 Securities/Commodity Contracts (NAICS523) Employees
N26_BUS 2022 Insur/Funds/Trusts/Other (NAICS524-525) Businesses
N26_SALES 2022 Insur/Funds/Trusts/Other (NAICS524-525) Sales ($000)
N26_EMP 2022 Insur/Funds/Trusts/Other (NAICS524-525) Employees
N27_BUS 2022 Real Estate/Rental/Leasing (NAICS53) Businesses
N27_SALES 2022 Real Estate/Rental/Leasing (NAICS53) Sales ($000)
N27_EMP 2022 Real Estate/Rental/Leasing (NAICS53) Employees
N28_BUS 2022 Prof/Scientific/Tech Srv (NAICS54) Businesses
N28_SALES 2022 Prof/Scientific/Tech Srv (NAICS54) Sales ($000)
N28_EMP 2022 Prof/Scientific/Tech Srv (NAICS54) Employees
N29_BUS 2022 Legal Services (NAICS5411) Businesses
N29_SALES 2022 Legal Services (NAICS5411) Sales ($000)
N29_EMP 2022 Legal Services (NAICS5411) Employees
N30_BUS 2022 Mgmt of Companies/Enterprises (NAICS55) Businesses
N30_SALES 2022 Mgmt of Companies/Enterprises (NAICS55) Sales ($000)
N30_EMP 2022 Mgmt of Companies/Enterprises (NAICS55) Employees
N31_BUS 2022 Admin/Support/Waste Mgmt&Remediatn (NAICS56) Businesses
N31_SALES 2022 Admin/Support/Waste Mgmt&Remediatn (NAICS56) Sales ($000)
N31_EMP 2022 Admin/Support/Waste Mgmt&Remediatn (NAICS56) Employees
N32_BUS 2022 Educational Services (NAICS61) Businesses
N32_SALES 2022 Educational Services (NAICS61) Sales ($000)
N32_EMP 2022 Educational Services (NAICS61) Employees
N33_BUS 2022 Health Care/Social Assistance (NAICS62) Businesses
N33_SALES 2022 Health Care/Social Assistance (NAICS62) Sales ($000)
N33_EMP 2022 Health Care/Social Assistance (NAICS62) Employees
N34_BUS 2022 Arts/Entertainment/Recreation (NAICS71) Businesses
N34_SALES 2022 Arts/Entertainment/Recreation (NAICS71) Sales ($000)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Esri's Business Summary Data Variable List

Data Vintage: Esri/Data Axle January 2022


Esri's Business Summary Data summarizes the Data Axle business listings by sales volume and number of employees into various industry groups defined
by SIC and NAICS Codes.
Learn more about Business Summary Data

Data Table & Item Code Data Item Description


N34_EMP 2022 Arts/Entertainment/Recreation (NAICS71) Employees
N35_BUS 2022 Accommodation/Food Services (NAICS72) Businesses
N35_SALES 2022 Accommodation/Food Services (NAICS72) Sales ($000)
N35_EMP 2022 Accommodation/Food Services (NAICS72) Employees
N36_BUS 2022 Accommodation (NAICS721) Businesses
N36_SALES 2022 Accommodation (NAICS721) Sales ($000)
N36_EMP 2022 Accommodation (NAICS721) Employees
N37_BUS 2022 Food Srv & Drinking Places (NAICS722) Businesses
N37_SALES 2022 Food Srv & Drinking Places (NAICS722) Sales ($000)
N37_EMP 2022 Food Srv & Drinking Places (NAICS722) Employees
N38_BUS 2022 Other Srv excl Public Admin (NAICS81) Businesses
N38_SALES 2022 Other Srv excl Public Admin (NAICS81) Sales ($000)
N38_EMP 2022 Other Srv excl Public Admin (NAICS81) Employees
N39_BUS 2022 Automotive Repair & Maint (NAICS8111) Businesses
N39_SALES 2022 Automotive Repair & Maint (NAICS8111) Sales ($000)
N39_EMP 2022 Automotive Repair & Maint (NAICS8111) Employees
N40_BUS 2022 Public Administration (NAICS92) Businesses
N40_SALES 2022 Public Administration (NAICS92) Sales ($000)
N40_EMP 2022 Public Administration (NAICS92) Employees
N41_BUS 2022 Unclassified Establishments (NAICS99) Businesses
N41_SALES 2022 Unclassified Establishments (NAICS99) Sales ($000)
N41_EMP 2022 Unclassified Establishments (NAICS99) Employees

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com


Crime Indexes

Data Vintage: Applied Geographic Solutions (AGS), 2022B


Crime Indexes are a block group and higher level geographic database consisting of a series of standardized indexes for a range of serious crimes
against both persons and properties from Applied Geographic Solutions (AGS).
Learn more about Crime Indexes

Data Table & Item Code Data Item Description


Crime Indexes
CRMCYTOTC 2022 Total Crime Index (AGS)
CRMCYPERC 2022 Personal Crime Index (AGS)
CRMCYMURD 2022 Murder Index (AGS)
CRMCYRAPE 2022 Rape Index (AGS)
CRMCYROBB 2022 Robbery Index (AGS)
CRMCYASST 2022 Assault Index (AGS)
CRMCYPROC 2022 Property Crime Index (AGS)
CRMCYBURG 2022 Burglary Index (AGS)
CRMCYLARC 2022 Larceny Index (AGS)
CRMCYMVEH 2022 Motor Vehicle Theft Index (AGS)

© 2022 Esri Phone: 800-447-9778 • www.esri.com Email: demographics@esri.com

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