Survey Questionnaire

October 21, 2023

Intramuros Administration
Intramuros, Manila

Greetings!

We, the fourth-year students taking up Bachelor of Science in Tourism Management of

CSTC College of Sciences, Technology and Communications, Inc. Sariaya, are currently
enrolled in Research in Tourism subject with research writing as our final requirement. Our
research is entitled: TOURIST MOTIVATIONS AND VISIT INTENTIONS FOR ENGAGING
WITH INTRAMUROS AFTER THE DARK TOUR: STRENGTHENING DARK TOURISM
BRANDING which aims to utilize the Theory of Planned Behavior (TPB) in combination with
four dark tourism constructs (dark experience, engaging entertainment, unique learning
experience, and casual interest) to gain a better understanding of behaviors and intentions of
tourists who have visited or plan to visit a dark tourism location specifically Intramuros.

We would like to ask your prestigious company for your time and be our participants in
our study. In connection with this, may you allow us to gather information and conduct survey
at your most convenient time. Below this letter is a response section to confirm your approval.
Rest assured that all the information that will be gathered will be for academic and research
purposes only.

Thank you so much for your kind and favorable response. May the good Lord bless your
benevolent hands and sanctify your organization with amity and prosperity.

Yours Truly,

Arceta, Hannah Marie

Escobin, Jane Trixie

Lustado, Trixie Lorraine

Madriñan, Nigel

Umilda, Maria Patricia

 Direction: Put a check mark (✓) next to the question that applies, then write your
response in the box below it.

I. Socio-Demographic Profile

Gender:

● Male
● Female

Age:
● 18 - 24 years
● 25 - 34 years
● 35 - 44 years
● 45 - 54 years
● 55 - 64 years
● 65 - 74 years
● Over 75 years

Level of Education:
● Less than high school degree
● High school graduate (diploma)
● Some college but no degree
● Associate degree in college (2-years)
● Bachelor’s degree in college (4 years)
● Master’s degree
● Doctoral degree
● Professional degree (JD, MD)
● I prefer not to say

Marital Status:
● Single
● Married
● Divorced/ Separated
● Widow/ Widower
● I prefer not to say

Annual Income:

● Less than 20,000 PHP

● 20,001 to 40,000 PHP
● 40,001 to 60,000 PHP
● 60,001 to 80,000 PHP
● 80,001 to 100,000 PHP
● 100,001 to 120,000 PHP
 ● 120,001 to 140,000 PHP
● 140,001 to 160,000 PHP
● 160,001 to 180,000 PHP
● 180,001 to 200,000 PHP
● More than 200,000 PHP
● I prefer not to say

II. Motivations of Tourists

Dark tourism: motivations visit and potential visit separately using five-point Likert
scale (“1 = extremely unimportant”, “2 = unimportant”, “3 = neither important or
unimportant”, “4 = important”, and “5 = extremely important”).

Dark Experience 5 4 3 2 1

To experience paranormal
activity

To visit well-recognized locations

that are known to be home to
paranormal activity

To experience paranormal
activity as seen on main-stream
media

Well-known for paranormal

activity

To satisfy my fascination of
abnormal and bizarre events

To seek out stories related to the

DT location

To satisfy personal curiosity

about how the victims died
To witness the act of death and
dying

To reconnect with individual(s)

that were somehow associated
with the DT location

To see the wreckage/debris of the

DT location

Engaging Entertainment 5 4 3 2 1

To be physically refreshed

To be emotionally refreshed

To have a hobby

To meet people with similar

interests

To change pace and get away

from routine

To see the improvement/changes

of the DT location
To travel

To have some entertainment

Has been featured on television

shows

Unique Learning Experience 5 4 3 2 1

To try something "out of the

ordinary"

To try something new

To experience places many

people have not been to or wish

to visit

To increase knowledge
To visit historical/cultural sites

Originality of facilities

Well-known for historical

heritage

To experience a part of my own

heritage

Casual Interest 5 4 3 2 1

Special tour promotions

Value of tours

Service quality

Personal safety
 To have an enjoyable time with

family or friends

Natural Scenery

III. Visit Intentions of Tourists

Dark tourism: Visit Intentions visit and potential visit separately using five-point Likert
scale (“1 = extremely unimportant”, “2 = unimportant” , “3 = neither important or
unimportant”, “4 = important”, and “5 = extremely important”).

Attitude 5 4 3 2 1

Fun

Enjoyable

Positive

Exciting

Pleasant

Behavioral Intention 5 4 3 2 1
I will visit a DT location in the

next 12 mos

I would recommend visiting the

most recent DT location I visited

to a friend/family member

I would revisit the most recent DT

location I visited again in the

future

I want to visit a DT location in the

next 12 more

I would recommend visiting any

DT location to a friend/family

member

Perceived Behavioral Control 5 4 3 2 1

I am in control of whether or not I

visit a DT location

There are DT location(s) within

reasonable driving distance from

my home

If I wanted, I could easily afford

to visit a DT location