Mommy Clean Diswashing Liquid

Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Off-Campus Program - General Tinio (Papaya)
Brgy. Concepcion Gen. Tinio (Papaya), Nueva Ecija
Mommy Clean
Dishwashing Liquid
Submitted to:
Ralph Gregor V. Padolina
Course Instructor
Submitted by:
MATHEW ANTHONY E. DE LEON
IZZY D.C. MANUEL
JINNIFER F. DE LEON
NICOLE G. STA MARIA
Executive Summary
Transforming Communities through Science and Technology Email:

papayaoffcampus@gmail.com
facebook.com/NEUSTPAPAYA
Mommy Clean Corporation is established to dominate the dishwashing liquid

industry in Central Luzon. Mommy Clean Corporation has three (3) product line: Mommy
Clean Calamansi Dishwashing Liquid, Mommy Clean Lemon Dishwashing Liquid and
Mommy Clean Protection Plus Dishwashing Liquid.
The marketing strategy of this product is to target the price shoppers. The company
will distribute first in Central Luzon to establish a sustainable income in the company before
branching in Northern Luzon.
Mommy Clean Dishwashing Liquid maybe a slow income company but there will be
assurance to get the Return of Investment after 2 years.
Chapter 1

Nature of the Business
I.1 Business Name

Mommy Clean is the company name of this dishwashing liquid business. According
to the survey conducted in General Tinio, Nueva Ecija, the majority users of dishwashing
liquid are mothers. The Company thinks that it is efficient decision that the name of a product
must be relevant to the majority of its consumers. Since the majority of consumers are
Mothers, it is necessary to establish the name of the product as Mommy Clean.
I.2 Business Logo
The business logo of company has a deep meaning. Pink stands for good motherhood
and love for their family. If there is a problem, Mommy is always on your back.
Addition to this, the product of line of the business is also related to the main logo of
the company. The reason why the company logo is looks a like to the product line logo
because of relativity or we called family.
I.3 Origin of the Business

Dishwashing liquid (or washing-up liquid in British English), also known

as dishwashing soap, dish detergent, and dish soap is a detergent used to assist
in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation,
and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a
sink or bowl. In addition to its primary use, dishwashing liquid also has various informal
applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds.
Washing soda (sodium carbonate) is used for dishwashing, and may be used in areas
with hard water. It was used for dishwashing before detergents were invented in Germany
during World War I. Liquid detergent used for dishwashing was first manufactured in the
middle of the 20th century. Dishwashing detergent producers started production in the United
States in the 1930–1940s. Teepol, the first such in Europe, commenced production in 1942.
In 2005, dishwashing detergent retail sales totaled nearly US$10 billion worldwide.
1.4. Industry and Purposes of the Business

Dishwashing liquid is used primarily for removing food from used dishes and
tableware. Heavy soil (large food particles) is generally scraped from the dishes before
using. Detergent formula can vary based on use (hand or automatic).
1.4.a Hand dishwashing

Dishwashing liquid mixed with water on the left side of a sink. Hand dishwashing is
generally performed in the absence of a dishwashing machine, when large "hard-to-clean"
items are present, or through preference. Some dishwashing liquids can harm household
silver, fine glassware, anything with gold leaf, disposable plastics, and any objects made of
brass, bronze, cast iron, pewter, tin, or wood, especially when combined with hot water and
the action of a dishwasher. When dishwashing liquid is used on such objects it is intended that
they be washed by hand.
Hand dishwashing detergents utilize surfactants to play the primary role in

cleaning. The reduced surface tension of dishwashing water, and increasing solubility of
modern surfactant mixtures, allows the water to run off the dishes in a dish rack very quickly.
However, most people also rinse the dishes with pure water to make sure to get rid of any
soap residue that could affect the taste of the food.
Dishwashing liquid can be a skin irritant and cause hand eczema. Those with
"sensitive skin" are advised amongst other things to persuade someone else to do the washing
up.
I.5 Vision Statement

To be the leading provider of cleaning and sanitizing solutions in the Caribbean,

thereby creating a safer and cleaner environment, whilst ensuring the growth
and development of our employees, customers, partners and shareholders
I.6. Mission Statement
To provide high quality cleaning and sanitizing solutions and superior and
innovative technical service, driven by continuous research and development,
within the Nueva Ecija

Chapter 2
Marketing Plan
II.1 4P’s Marketing Mix
II.1.a Market Product
Mommy Clean Corporation has a one product and three product line. The product of
the company is dishwashing liquid. The product line of the Mommy Clean Dishwashing
Liquid are Mommy Clean Calamansi, Mommy Clean Lemon and Mommy Clean Protection
Plus. The different scent of Mommy Clean markets the preference of the consumers.
The table shows the product line and the description of the Market Product.
Products Description
Mommy Clean Dishwashing Liquid

Calamansi is formulated to dissolve
instantly even in hard water. Prepare a
cleaning solution of 50ml (5 tbsp) of
Dishwashing liquid to ½ liter of water. Pour
ample amount in a sponge, and work to a
lather.

Lemon is formulated to dissolve instantly
even in hard water. Prepare a cleaning
solution of 50ml (5 tbsp) of Dishwashing
liquid to ½ liter of water. Pour ample
amount in a sponge, and work to a lather.

Protection Plus is formulated to dissolve
instantly even in hard water. Prepare a
cleaning solution of 50ml (5 tbsp) of
Dishwashing liquid to ½ liter of water. Pour
ample amount in a sponge, and work to a
lather.

II.1.b Market Price Strategy

The pricing strategy of Mommy Clean Dishwashing Liquid is based on the
price of Max Glow and Joy Dishwashing Liquid. The strategy of Mommy Clean Dishwashing
Liquid is always cheaper than Max Glow by maximum 5 pesos.
Php 35.00 per 1 Liter Php 30.00 per 1 Liter
The psychological factor of the consumers is the basis in the marketing price strategy.
Since the company’s target market are Price Shoppers, the decision making of Price Shoppers
is choosing the cheapest price. Regardless the effectivity of the product, the Price Shoppers
will buy the cheaper one than the branded one or high quality one.
PRICE SHOPPERS MOMMY MAX

CLEAN GLOW
BRAND JOY
LOYALIST
SHOPPERS
The diagram shows that the price shoppers’ priority is the cheaper one which is the
company’s product “Mommy Clean Dishwashing Liquid”. If the shoppers will buy Joy
dishwashing liquid, therefore the company consider that they are NOT THEIR TARGET
MARKET.

II.1.c Marketing Promotion

The marketing promotion of the business use Facebook application to maximize the
market area in reaching them. The social media page post/features the reviews of the loyal
customers of Mommy Clean. The customer may follow the Facebook page at
www.facebook.com/profile.php?id=100092680741298 or they may search the company at
engine bar by typing “Mommy Clean”. The display of Mommy Clean Facebook page is
below.
Contact: +639123456789
Email: mommycleanph@gmail.com

II.1.d Market Place
This is the location
Operation Area Lay-out

4m
Laboratory Comfort
Room
Mixing Area
Operation Area
6m
Entrance

II.3 Market Competitor Analysis
Market Competitor Target Market
Brand Loyal Shoppers
Price Shoppers
The company’s market competitors are Joy and MaxGlow dishwashing liquid. Joy is
indirect competitor and Max Glow is the company’s direct competitor. The reason why Max
Glow is the company’s direct competitor because the target market of Mommy Clean is also
Price Shoppers. Hence, Mommy Clean has advantage because the product is cheaper than
Max Glow product.

Chapter 3
Distribution Strategy
III.1 Distribution Area
The distribution strategy of the Mommy Clean will distribute majorly in Central
Luzon temporarily. The company wants to developed a stable sale based in Central Luzon
first before tapping other regions of the Philippines.

III.2 SWOT Analysis
Strength Weakness
The company strength is the product The company has no experimental test to
price. The product price is cheaper than determine the effectivity of dishwashing
the direct competitors such as Max Glow. liquid yet. The only reason the company
trusting their product is because of the
suppliers marketing strategy.
Opportunities Threats
The biggest opportunity of this business There are many indirect competitors of the
is to enlarge the distribution of product dishwashing business industry that is
primarily in northern Luzon and Metro cheaper in Max Glow. Like champion bar,
Manila which have very high populated tide bar, surf bar and other detergent bar.
consumers.

Chapter IV
Production Aspect
IV.1 Ingredients
The tables will show the ingredients of producing Mommy Clean Dishwashing
Liquid with different variety.
Mommy Clean Calamansi Dishwashing Liquid
Surfactant
SAA/Fortified Bubble Booster
Premix
Chelating Agent with Anti-bac
Calamansi Scent
Degreasing Agent
Pigment Powder
Thickener
Mommy Clean Lemon Dishwashing Liquid
Surfactant
Premix
Lemon Scent
Degreasing Agent
Pigment Powder
Thickener

Mommy Clean Protection Plus Dishwashing Liquid
Surfactant
Premix
Protection Plus Scent
Degreasing Agent
Pigment Powder
Thickener
IV.2 Procedure
The procedure of producing a Mommy Clean Dishwashing Liquid is the same for all
company’s product line. The only difference is the variation of scent that the company wants
to use. The table shows the steps in producing the Mommy Clean Dishwashing Liquid.
Put 14 liters of water in the bucket.

Follow the water scale, the mixture will
Step 1 thin out if there is too much or too little

water.
Successively pour the following. Bubble
Step 2 booster and Surfactant.
Pour the bottle of premix and soak for 20
Step 3 minutes before stirring well.
Gradually pour the thickener while

mixing it very slowly until it runs out and
Step 4 dissolves. When it is sure to melt, cover

and let the mixture rest for 24 hours.
After the 24 hours resting period stir the

Step 5 mixture slowly and briefly before
transferring to bottles.

IV.4 Production Flow
Collecting Raw Product

Materials
The product considers Poor Quality Check

as B.O.
Good
Packaging
Less than
J&T Express 10 pcs Delivery
More than
COD 10 pcs
Sales COD LBC Gapan

Utensils
Drum P799
Gloves P175
Trash can 675
Dishwashing machine P400,100

Chapter V
Manpower
V.1. Organizational Chart
Owner
Supervisor
Staff 1 Staff 2
Staff 3 Staff 4

V.II Job Description
Manager/Owner Job Description
 The manager is formulating the annual financial ratios to

determine if the company is doing well or not.
 The manager generates a report annually about accounts
receivable and inventory turnovers.
 The manager is in-charge to facilitate a meeting between
the wholesaler. He/She needs to establish a good
relationship with them.
 The manager must do the payroll to the employees under
him.
 The manager collects all the inhouse sale.
 The manager is in-charge to create a effective marketing
strategy to increase the sales.
Supervisor Job Description
 The supervisor needs to do the inventory of materials,

sales, expenses.
 The supervisor must facilitate the use of equipment
machinery.
 The supervisor in-charge to have a local connection
among the delivery services such as J&T and LBC
 The supervisor trains the worker to produce dishwashing
liquid.
 The supervisor monitors the quality of the product.
 The supervisor is in-charge when the Manager is absent
Staff Job Description
 The staffs are in-charge in production area.

 Responsible to formulate a quality dishwashing liquid.
 Packaging of product including putting caps in the
bottles, adding sticker in the bottles.
 Securing the piling of the products are safe.

 Cleaning the area of operation
V.3 Qualification of Officer
Position Qualification
Manager - Good communication skills

- Have Bachelor’s Degree in BSBA major
in Marketing or Management
- Has a Leadership Background
Supervisor -Good communication skills

-College Undergraduate
Staff -Physically Fit

- Flexible
- Can work under pressure
V.4. Salary, Incentives and Deduction

The table shows the salary of employees for daily, weekly, monthly and yearly.
QTY Position Daily Weekly Monthly Yearly
1 Manager 600.00 3600.00 15,600.00 187,200.00
1 Supervisor 500.00 3000.00 13,000.00 156,000.00
3 Staff 350.00 6300.00 27,300.00 327,600.00
Total 2150.00 12900.00 55900.00 670,800.00
The company is liable of three million eight hundred eighty-six thousand and eight
hundred pesos (Php 3,886,800) every year in salary.

Aside from salary, the company provides incentive in employees. The table shows the list of
incentives and deductions that the employees can get.
Incentives
Description Amount
All employees have double pay in national holidays such as 2x of employee basic salary
Labor Day and Valentines Day.
Overtime is paid that varies directly depending in the time (Basic Salary/12) x (Over
duration he extended to work. time)
Christmas Bonus Quarter of Basic Monthly

Salary
Achieved Sales Target (Total Sales – Sales Target)/2
Deduction
Description Amount
Stealing Product from the Company Total Amount of Product
Uniform 150 pesos per semi-monthly

(2 months to pay)
Cash fund 50 pesos

Chapter VI
Costing
This chapter discuss the variable price and fixed price of the product.
VI.a Supplier Cost of Raw Materials (Variable Cost)
QTY Materials Unit Price per Unit Price per Price per
piece month
12 Bottles Pcs 105.00 8.75 61,250.00
10.00
6 Stickers Pcs 1.67 1666.67
20
Dishwashing Liquid 180.00
Liters Set 9 63000
Bundle set
TOTAL 19.42 135916.00
VI.b Indirect Cost (Fixed Cost)
Estimated Price Per Time Price per piece
Electricity Bill 1000 Monthly 0.07
Shipping Fee 3000.00 Semi-Monthly 0.42
Salary 4500 Semi-Monthly 0.64
Delivery Fee 3000 Semi-Monthly 0.42

VI.c Costing of Product

Using the one (1) set of Dishwashing Liquid package, the company can create 17
liters of Mommy Clean Dishwashing Liquid either calamansi, lemon or protection plus. The
table shows the Selling Price of Dishwashing Liquid by considering the variable cost and fixe
cost with reasonable mark ups.
Product Variable Fixed Cost Product Mark up Selling

Cost Cost Price
Calamansi 19.42 1.55 20.97 9.03 30.00
Lemon 19.42 1.55 20.97 9.03 30.00
Protection 19.42 1.55 20.97 9.03 30.00

Plus

Chapter VII
Administrative Expenses
The administrative expanses of the company correspond only for two (2) years
assumption. The table shows the administrative expenses of the company.
Description Amount Payable
Salary 55 900.00 Monthly
Prepaid Load 300.00 Monthly
Electricity 5,000.00 Monthly
Business Permit, Sanitary 10,000.00 Yearly

Permit, Fire Safety Permit
Rent 2500.00 Monthly
Renovation 60,000.00 NA
Utensils 1,649 NA
Machinery 400,100.00 NA
Contingency fund 50,000 NA
Raw Materials 63000 Monthly
Total 817,119
The Initial Capital Requirement of Mommy Clean Dishwashing Liquid for a year is
Six hundred forty eight thousand four hundred forty nine pesos (PHP648449) with
monthly expenses of 126,700 pesos.

Chapter VIII.
Sales Forecast Assumption
NEXT 2
1742400
3484800
6098400
YEARS
871200
10%
NEXT 1
1584000
3168000
5544000
792000
YEAR
10%
1440000.00
2880000.00
720000.00
YEARLY
5040000
SALES
MONTHLY
SALES
120000
240000
420000
60000
MONTHLY
120000
210000
SALE
SEMI
60000
30000
SRP
30
30
30
QTY
2000
4000
1000
PROTECTION
CALAMANSI
LEMON
ITEM
PLUS

VIII.B. Return of Investment

Firs Year
ROI = Total Sales – Yearly Expenses
ROI = 1 440 000 – (648449 + 126,700x11)
ROI = -22,149
2nd Year
ROI = 1 584 000 – (22149 + 126,770x12)
ROI = - 1 070 729
ROI = 167, 381
3rd year
ROI = 1742400 + 167381 – 126 770x11
ROI = 515 311 pesos
Conclusion
In the first two years, the company will receive the ROI with one hundred sixty seven
thousand three hundred eighty one pesos. In the third year of the business, the company
will have ROI about half a million pesos.

Chapter IX
Assumption
The company total will increase 10% every year.

The Business operating hours start at 7:00am to 5:00pm.
The cost of Mommy Clean will increase if Max Glow will increase.
Indirect cost will increase by
Salary and wages will be the same as the year 1 to year 3


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Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Transforming Communities through Science and Technology Email:

Mommy Clean Corporation is established to dominate the dishwashing liquid

Transforming Communities through Science and Technology Email:

Nature of the Business

I.1 Business Name

I.2 Business Logo

I.3 Origin of the Business

Transforming Communities through Science and Technology Email:

Dishwashing liquid (or washing-up liquid in British English), also known

1.4. Industry and Purposes of the Business

1.4.a Hand dishwashing

Hand dishwashing detergents utilize surfactants to play the primary role in

I.5 Vision Statement

Transforming Communities through Science and Technology Email:

To be the leading provider of cleaning and sanitizing solutions in the Caribbean,

I.6. Mission Statement

Transforming Communities through Science and Technology Email:

Mommy Clean Dishwashing Liquid

Mommy Clean Dishwashing Liquid

Mommy Clean Dishwashing Liquid

Transforming Communities through Science and Technology Email:

II.1.b Market Price Strategy

Php 35.00 per 1 Liter Php 30.00 per 1 Liter

PRICE SHOPPERS MOMMY MAX

Transforming Communities through Science and Technology Email:

II.1.c Marketing Promotion

Transforming Communities through Science and Technology Email:

II.1.d Market Place

This is the location

Operation Area Lay-out

Transforming Communities through Science and Technology Email:

II.3 Market Competitor Analysis

Market Competitor Target Market

Brand Loyal Shoppers

Transforming Communities through Science and Technology Email:

Transforming Communities through Science and Technology Email:

III.2 SWOT Analysis

Transforming Communities through Science and Technology Email:

SAA/Fortified Bubble Booster

Chelating Agent with Anti-bac

Mommy Clean Lemon Dishwashing Liquid

SAA/Fortified Bubble Booster

Chelating Agent with Anti-bac

Transforming Communities through Science and Technology Email:

Mommy Clean Protection Plus Dishwashing Liquid

SAA/Fortified Bubble Booster

Chelating Agent with Anti-bac

Protection Plus Scent

Put 14 liters of water in the bucket.

Step 1 thin out if there is too much or too little

Successively pour the following. Bubble

Step 2 booster and Surfactant.

Pour the bottle of premix and soak for 20

Step 3 minutes before stirring well.

Gradually pour the thickener while

Step 4 dissolves. When it is sure to melt, cover

After the 24 hours resting period stir the

Transforming Communities through Science and Technology Email:

IV.4 Production Flow

Collecting Raw Product

The product considers Poor Quality Check