02/06/2021

Exercise 4 (p.110)
Question
The director of Pitbank Fun Park have asked you to find out how attendance
can be improved and to prepare a report. The Park, which has a fair and many
other activities, is a place especially designed for children and their families to
enjoy themselves for a while. It has not attracted the numbers of visitors that it
needs to make a profit. You decide to interview the existing visitors and to ask
their opinions on how Pitbank could be improved. You asked 120 visitors how
they had learned about the Fun Park. You also invited them to suggest changes
that they thought could be made to bring in more visitors.
Here are your notes of the responses:

Exercise 4
What had attracted the visitors
Recommendation Advertisement No Reason Given
85 6 29
Comments from visitors:
• ‘You ought to advertise more.’
• ‘I didn’t know just how much there was to see and do.’
• ‘I had never heard of it. We just happened to be passing by. It was excellent.’
Ideas for improvements
‘The café was not easy to find. When we got there the food was delicious and reasonably
priced.’
‘I think the entrance fee is too much if you have the family with you.’
‘The Park is supposed to be for children – so why do you charge them so much?’
‘I don’t like the name; it sound like a coal mine!’