Id Small Suite Large Room Room Office Internet access Speaker phone

1 0 9 11 52 13
2 10 37 0 0 9
3 26 0 10 21 0
4 8 0 22 13 25
5 34 0 30 0 16
6 45 0 16 0 2
7 17 7 0 7 24
8 15 0 12 0 14
9 13 0 24 10 23
10 11 20 0 9 0
11 0 27 7 4 0
12 8 0 31 8 0
13 20 0 14 0 7
14 0 19 5 10 22
15 14 31 0 14 0
16 6 16 0 0 16
17 0 7 47 0 8
18 34 0 16 6 27
19 12 0 28 5 0
20 0 12 34 9 22

New Product Profiles

Bus
New products Room Leisure Extras
Amenities

Internet
Professional 1 Room Office Exercise room Fruit and cheese
access

Professional 2 Small Suite Room fax Exercise room Tape library

Speaker Exercise room +

Tourist Large Room Tape library
phone Pool

Internet Exercise room +

Deluxe Large Room Tape library
access Pool

Bus
Competitors Room Leisure Extras
Amenities

Courtyard by Speaker Exercise room +

Small Suite Newspaper
Marriott phone Pool

Atherton Speaker
Large Room Exercise room Tape library
Hilton phone

Speaker Exercise room +

Toftrees Small Suite Newspaper
phone Pool
 Exercise room +
Scanticon Room Office Room fax Shoe shine
Pool

Q2B: What are the expected market shares of the current competitors in the current

Weightage

Courtyard by Atherton
Toftrees Scanticon
Marriott Hilton

Customer 1 23 38 33 38
Customer 2 52 46 40 39
Customer 3 63 23 45 42
Customer 4 54 56 73 50
Customer 5 82 16 69 86
Customer 6 80 21 99 50
Customer 7 73 63 85 34
Customer 8 59 42 76 64
Customer 9 67 37 52 51
Customer 10 66 34 55 67
Customer 11 9 93 6 16
Customer 12 57 17 26 72
Customer 13 32 38 41 81
Customer 14 41 84 25 30
Customer 15 34 38 22 38
Customer 16 68 61 90 47
Customer 17 8 43 15 76
Customer 18 83 50 98 34
Customer 19 33 12 29 88
Customer 20 52 34 36 71

Q2C: If forte wants to maximize its market share, which new hotel should it open in the market ou
case. (5 Points)

Weightage
Courtyard by Atherton
Toftrees Scanticon
Marriott Hilton
Customer 1 23 38 33 38
Customer 2 52 46 40 39
Customer 3 63 23 45 42
Customer 4 54 56 73 50
Customer 5 82 16 69 86
Customer 6 80 21 99 50
Customer 7 73 63 85 34
Customer 8 59 42 76 64
Customer 9 67 37 52 51
Customer 10 66 34 55 67
Customer 11 9 93 6 16
Customer 12 57 17 26 72
Customer 13 32 38 41 81
Customer 14 41 84 25 30
Customer 15 34 38 22 38
Customer 16 68 61 90 47
Customer 17 8 43 15 76
Customer 18 83 50 98 34
Customer 19 33 12 29 88
Customer 20 52 34 36 71

Market share - option 1

Courtyard by Atherton
Toftrees Scanticon
Marriott Hilton
Customer 1 0.1055 0.1743 0.1514 0.1743
Customer 2 0.2889 0.2556 0.2222 0.2167
Customer 3 0.2864 0.1045 0.2045 0.1909
Customer 4 0.1882 0.1951 0.2544 0.1742
Customer 5 0.2761 0.0539 0.2323 0.2896
Customer 6 0.2807 0.0737 0.3474 0.1754
Customer 7 0.2544 0.2195 0.2962 0.1185
Customer 8 0.2153 0.1533 0.2774 0.2336
Customer 9 0.2401 0.1326 0.1864 0.1828
Customer 10 0.2510 0.1293 0.2091 0.2548
Customer 11 0.0471 0.4869 0.0314 0.0838
Customer 12 0.2415 0.0720 0.1102 0.3051
Customer 13 0.1368 0.1624 0.1752 0.3462
Customer 14 0.1806 0.3700 0.1101 0.1322
Customer 15 0.1988 0.2222 0.1287 0.2222
Customer 16 0.2237 0.2007 0.2961 0.1546
Customer 17 0.0376 0.2019 0.0704 0.3568
Customer 18 0.2594 0.1563 0.3063 0.1063
Customer 19 0.1692 0.0615 0.1487 0.4513
Customer 20 0.2016 0.1318 0.1395 0.2752
Market share 0.2041 0.1779 0.1949 0.2222

Market share - option 3

Courtyard by Atherton
Toftrees Scanticon
Marriott Hilton
Customer 1 0.1278 0.2111 0.1833 0.2111
Customer 2 0.2131 0.1885 0.1639 0.1598
Customer 3 0.3369 0.1230 0.2406 0.2246
Customer 4 0.1831 0.1898 0.2475 0.1695
Customer 5 0.2929 0.0571 0.2464 0.3071
 Customer 6 0.2640 0.0693 0.3267 0.1650
Customer 7 0.2116 0.1826 0.2464 0.0986
Customer 8 0.2049 0.1458 0.2639 0.2222
Customer 9 0.2863 0.1581 0.2222 0.2179
Customer 10 0.2409 0.1241 0.2007 0.2445
Customer 11 0.0559 0.5776 0.0373 0.0994
Customer 12 0.3184 0.0950 0.1453 0.4022
Customer 13 0.1416 0.1681 0.1814 0.3584
Customer 14 0.1767 0.3621 0.1078 0.1293
Customer 15 0.2086 0.2331 0.1350 0.2331
Customer 16 0.1926 0.1728 0.2550 0.1331
Customer 17 0.0455 0.2443 0.0852 0.4318
Customer 18 0.2586 0.1558 0.3053 0.1059
Customer 19 0.1784 0.0649 0.1568 0.4757
Customer 20 0.2232 0.1459 0.1545 0.3047
Market share 0.2080 0.1835 0.1953 0.2347

Q2D: If forte wants to maximize its market share among Segment 1 customers, which new hotel sh
expected market share (out of the Segment 1 m

Market share - option 1

Courtyard by Atherton
Segment Toftrees Scanticon
Marriott Hilton
1 Customer 1 0.1055 0.1743 0.1514 0.1743
2 Customer 2 0.2889 0.2556 0.2222 0.2167
1 Customer 3 0.2864 0.1045 0.2045 0.1909
1 Customer 4 0.1882 0.1951 0.2544 0.1742
1 Customer 5 0.2761 0.0539 0.2323 0.2896
1 Customer 6 0.2807 0.0737 0.3474 0.1754
2 Customer 7 0.2544 0.2195 0.2962 0.1185
2 Customer 8 0.2153 0.1533 0.2774 0.2336
1 Customer 9 0.2401 0.1326 0.1864 0.1828
2 Customer 10 0.2510 0.1293 0.2091 0.2548
2 Customer 11 0.0471 0.4869 0.0314 0.0838
1 Customer 12 0.2415 0.0720 0.1102 0.3051
1 Customer 13 0.1368 0.1624 0.1752 0.3462
2 Customer 14 0.1806 0.3700 0.1101 0.1322
2 Customer 15 0.1988 0.2222 0.1287 0.2222
1 Customer 16 0.2237 0.2007 0.2961 0.1546
1 Customer 17 0.0376 0.2019 0.0704 0.3568
1 Customer 18 0.2594 0.1563 0.3063 0.1063
1 Customer 19 0.1692 0.0615 0.1487 0.4513
2 Customer 20 0.2016 0.1318 0.1395 0.2752
Market share 0.2041 0.1779 0.1949 0.2222
12 Segment 1 0.203757263 0.13240862 0.206931238831 0.242284754038
8 Segment 2 0.20470516 0.246073776 0.176827854163 0.19210091302
 Market share - option 3
Courtyard by Atherton
Segment Toftrees Scanticon
Marriott Hilton
1 Customer 1 0.1278 0.2111 0.1833 0.2111
2 Customer 2 0.2131 0.1885 0.1639 0.1598
1 Customer 3 0.3369 0.1230 0.2406 0.2246
1 Customer 4 0.1831 0.1898 0.2475 0.1695
1 Customer 5 0.2929 0.0571 0.2464 0.3071
1 Customer 6 0.2640 0.0693 0.3267 0.1650
2 Customer 7 0.2116 0.1826 0.2464 0.0986
2 Customer 8 0.2049 0.1458 0.2639 0.2222
1 Customer 9 0.2863 0.1581 0.2222 0.2179
2 Customer 10 0.2409 0.1241 0.2007 0.2445
2 Customer 11 0.0559 0.5776 0.0373 0.0994
1 Customer 12 0.3184 0.0950 0.1453 0.4022
1 Customer 13 0.1416 0.1681 0.1814 0.3584
2 Customer 14 0.1767 0.3621 0.1078 0.1293
2 Customer 15 0.2086 0.2331 0.1350 0.2331
1 Customer 16 0.1926 0.1728 0.2550 0.1331
1 Customer 17 0.0455 0.2443 0.0852 0.4318
1 Customer 18 0.2586 0.1558 0.3053 0.1059
1 Customer 19 0.1784 0.0649 0.1568 0.4757
2 Customer 20 0.2232 0.1459 0.1545 0.3047
Market share 0.2080 0.1835 0.1953 0.2347
Segment 1 0.218833208 0.142447516 0.216310079264 0.266875724734
Segment 2 0.226460737 0.211119008 0.186806969429 0.220920727148

Q2F: If forte wants to open separate hotels targeting the two segments. What would be the total
market now has two new products and 4 existing competitors in the ma

Weightage

Courtyard by Atherton
Toftrees Scanticon
Marriott Hilton

Customer 1 23 38 33 38
Customer 2 52 46 40 39
Customer 3 63 23 45 42
Customer 4 54 56 73 50
Customer 5 82 16 69 86
Customer 6 80 21 99 50
Customer 7 73 63 85 34
Customer 8 59 42 76 64
Customer 9 67 37 52 51
Customer 10 66 34 55 67
Customer 11 9 93 6 16
Customer 12 57 17 26 72
Customer 13 32 38 41 81
Customer 14 41 84 25 30
Customer 15 34 38 22 38
Customer 16 68 61 90 47
Customer 17 8 43 15 76
Customer 18 83 50 98 34
Customer 19 33 12 29 88
Customer 20 52 34 36 71
Room fax Exercise room Pool Exercise room + Pool Shoe shine Tape library
0 0 8 10 17 6
3 0 39 21 3 0
14 9 16 0 0 14
0 0 12 6 22 12
11 0 16 11 21 0
0 0 15 32 2 0
0 5 0 32 2 15
38 4 0 9 5 7
0 14 0 4 8 0
19 14 0 32 5 0
2 56 19 0 4 10
10 10 4 0 0 7
21 9 0 5 41 13
0 32 16 0 9 11
13 7 25 0 13 0
9 7 0 33 5 0
25 9 6 0 4 12
0 8 0 14 4 0
37 0 20 11 8 12
0 0 5 6 15 0

Rest Delivery

No Restaurant

Restaurant

No Restaurant

Restaurant

Rest Delivery

Restaurant

No Restaurant

No Restaurant
 Restaurant

urrent competitors in the current market, i.e. when only these four hotels are present in the market?

Weightage

Courtyard by
Atherton Hilton Toftrees Scanticon
Marriott

Customer 1 0.1742 0.2879 0.2500 0.2879

Customer 2 0.2938 0.2599 0.2260 0.2203
Customer 3 0.3642 0.1329 0.2601 0.2428
Customer 4 0.2318 0.2403 0.3133 0.2146
Customer 5 0.3241 0.0632 0.2727 0.3399
Customer 6 0.3200 0.0840 0.3960 0.2000
Customer 7 0.2863 0.2471 0.3333 0.1333
Customer 8 0.2448 0.1743 0.3154 0.2656
Customer 9 0.3237 0.1787 0.2512 0.2464
Customer 10 0.2973 0.1532 0.2477 0.3018
Customer 11 0.0726 0.7500 0.0484 0.1290
Customer 12 0.3314 0.0988 0.1512 0.4186
Customer 13 0.1667 0.1979 0.2135 0.4219
Customer 14 0.2278 0.4667 0.1389 0.1667
Customer 15 0.2576 0.2879 0.1667 0.2879
Customer 16 0.2556 0.2293 0.3383 0.1767
Customer 17 0.0563 0.3028 0.1056 0.5352
Customer 18 0.3132 0.1887 0.3698 0.1283
Customer 19 0.2037 0.0741 0.1790 0.5432
Customer 20 0.2694 0.1762 0.1865 0.3679
market share 0.2507 0.2297 0.2382 0.2814

l should it open in the market out of the four proposed options? What would be the expected market share in this
case. (5 Points)

Weightage
Professional 1 Professional 2 Tourist Deluxe
86 6 48 77
3 25 67 70
47 81 14 53
54 20 62 31
44 58 27 24
35 45 53 32
 32 37 90 61
33 64 47 16
72 42 27 29
41 55 52 72
67 71 37 44
64 66 7 46
42 63 34 18
47 59 52 56
39 46 31 57
38 22 87 49
71 46 34 19
55 42 56 20
33 65 23 32
65 16 40 43

Market share - option 2

Atherton
Professional 1 Courtyard by Marriott Toftrees
Hilton
0.3945 Customer 1 0.1667 0.2754 0.2391
0.0167 Customer 2 0.2574 0.2277 0.1980
0.2136 Customer 3 0.2480 0.0906 0.1772
0.1882 Customer 4 0.2134 0.2213 0.2885
0.1481 Customer 5 0.2637 0.0514 0.2219
0.1228 Customer 6 0.2712 0.0712 0.3356
0.1115 Customer 7 0.2500 0.2158 0.2911
0.1204 Customer 8 0.1934 0.1377 0.2492
0.2581 Customer 9 0.2691 0.1486 0.2088
0.1559 Customer 10 0.2383 0.1227 0.1986
0.3508 Customer 11 0.0462 0.4769 0.0308
0.2712 Customer 12 0.2395 0.0714 0.1092
0.1795 Customer 13 0.1255 0.1490 0.1608
0.2070 Customer 14 0.1715 0.3515 0.1046
0.2281 Customer 15 0.1910 0.2135 0.1236
0.1250 Customer 16 0.2361 0.2118 0.3125
0.3333 Customer 17 0.0426 0.2287 0.0798
0.1719 Customer 18 0.2704 0.1629 0.3192
0.1692 Customer 19 0.1454 0.0529 0.1278
0.2519 Customer 20 0.2488 0.1627 0.1722
0.2009 Q2C Market share 0.2044 0.1822 0.1974

Market share - option 4

Atherton
Tourist Courtyard by Marriott Toftrees
Hilton
0.2667 Customer 1 0.1100 0.1818 0.1579
0.2746 Customer 2 0.2105 0.1862 0.1619
0.0749 Customer 3 0.2788 0.1018 0.1991
0.2102 Customer 4 0.2045 0.2121 0.2765
0.0964 Customer 5 0.2960 0.0578 0.2491
 0.1749 Customer 6 0.2837 0.0745 0.3511
0.2609 Customer 7 0.2310 0.1994 0.2690
0.1632 Customer 8 0.2296 0.1634 0.2957
0.1154 Customer 9 0.2839 0.1568 0.2203
0.1898 Customer 10 0.2245 0.1156 0.1871
0.2298 Customer 11 0.0536 0.5536 0.0357
0.0391 Customer 12 0.2615 0.0780 0.1193
0.1504 Customer 13 0.1524 0.1810 0.1952
0.2241 Customer 14 0.1737 0.3559 0.1059
0.1902 Customer 15 0.1799 0.2011 0.1164
0.2465 Customer 16 0.2159 0.1937 0.2857
0.1932 Customer 17 0.0497 0.2671 0.0932
0.1745 Customer 18 0.2912 0.1754 0.3439
0.1243 Customer 19 0.1701 0.0619 0.1495
0.1717 Customer 20 0.2203 0.1441 0.1525
0.1785 Market share 0.2060 0.1830 0.1983

1 customers, which new hotel should it open in the market out of the four proposed options? What would be the
ket share (out of the Segment 1 market) in this case. (5 Points)

Market share - option 2

Atherton
Professional 1 Segment Courtyard by Marriott Toftrees
Hilton
0.3945 1 Customer 1 0.1667 0.2754 0.2391
0.0167 2 Customer 2 0.2574 0.2277 0.1980
0.2136 1 Customer 3 0.2480 0.0906 0.1772
0.1882 1 Customer 4 0.2134 0.2213 0.2885
0.1481 1 Customer 5 0.2637 0.0514 0.2219
0.1228 1 Customer 6 0.2712 0.0712 0.3356
0.1115 2 Customer 7 0.2500 0.2158 0.2911
0.1204 2 Customer 8 0.1934 0.1377 0.2492
0.2581 1 Customer 9 0.2691 0.1486 0.2088
0.1559 2 Customer 10 0.2383 0.1227 0.1986
0.3508 2 Customer 11 0.0462 0.4769 0.0308
0.2712 1 Customer 12 0.2395 0.0714 0.1092
0.1795 1 Customer 13 0.1255 0.1490 0.1608
0.2070 2 Customer 14 0.1715 0.3515 0.1046
0.2281 2 Customer 15 0.1910 0.2135 0.1236
0.1250 1 Customer 16 0.2361 0.2118 0.3125
0.3333 1 Customer 17 0.0426 0.2287 0.0798
0.1719 1 Customer 18 0.2704 0.1629 0.3192
0.1692 1 Customer 19 0.1454 0.0529 0.1278
0.2519 2 Customer 20 0.2488 0.1627 0.1722
0.2009 Market share 0.2044 0.1822 0.1974
0.2146181242613 Q2D Segment 1 0.207620690932337 0.1445993468 0.21503447
0.1802922969039 Segment 2 0.199581567569303 0.2385593602 0.171008503
 Market share - option 4
Atherton
Tourist Segment Courtyard by Marriott Toftrees
Hilton
0.2667 1 Customer 1 0.1100 0.1818 0.1579
0.2746 2 Customer 2 0.2105 0.1862 0.1619
0.0749 1 Customer 3 0.2788 0.1018 0.1991
0.2102 1 Customer 4 0.2045 0.2121 0.2765
0.0964 1 Customer 5 0.2960 0.0578 0.2491
0.1749 1 Customer 6 0.2837 0.0745 0.3511
0.2609 2 Customer 7 0.2310 0.1994 0.2690
0.1632 2 Customer 8 0.2296 0.1634 0.2957
0.1154 1 Customer 9 0.2839 0.1568 0.2203
0.1898 2 Customer 10 0.2245 0.1156 0.1871
0.2298 2 Customer 11 0.0536 0.5536 0.0357
0.0391 1 Customer 12 0.2615 0.0780 0.1193
0.1504 1 Customer 13 0.1524 0.1810 0.1952
0.2241 2 Customer 14 0.1737 0.3559 0.1059
0.1902 2 Customer 15 0.1799 0.2011 0.1164
0.2465 1 Customer 16 0.2159 0.1937 0.2857
0.1932 1 Customer 17 0.0497 0.2671 0.0932
0.1745 1 Customer 18 0.2912 0.1754 0.3439
0.1243 1 Customer 19 0.1701 0.0619 0.1495
0.1717 2 Customer 20 0.2203 0.1441 0.1525
0.1785 Market share 0.2060 0.1830 0.1983
0.1555334720601 Segment 1 0.216475996225904 0.1451398852 0.220062962
0.1546925585829 Segment 2 0.190391769930908 0.2399127399 0.165539539

ments. What would be the total expected market share from the two new hotels for forte? Hint: Assume that the
d 4 existing competitors in the market and then calculate the market shares. (5 Points)

Market share

Courtyard by Atherton
Professional 1 Deluxe
Marriott Hilton

86 77 Customer 1 0.0780 0.1288

3 70 Customer 2 0.2080 0.1840
47 53 Customer 3 0.2308 0.0842
54 31 Customer 4 0.1698 0.1761
44 24 Customer 5 0.2555 0.0498
35 32 Customer 6 0.2524 0.0662
32 61 Customer 7 0.2098 0.1810
33 16 Customer 8 0.2034 0.1448
72 29 Customer 9 0.2175 0.1201
41 72 Customer 10 0.1970 0.1015
67 44 Customer 11 0.0383 0.3957
64 46 Customer 12 0.2021 0.0603
42 18 Customer 13 0.1270 0.1508
47 56 Customer 14 0.1449 0.2968
39 57 Customer 15 0.1491 0.1667
38 49 Customer 16 0.1926 0.1728
71 19 Customer 17 0.0345 0.1853
55 20 Customer 18 0.2441 0.1471
33 32 Customer 19 0.1454 0.0529
65 43 Customer 20 0.1728 0.1130
Market share 0.1736 0.1489
Fruit and cheese Newspaper Restaurant No Restaurant
13 0 0 10 Segment 1 1
3 0 12 0 Segment 2 2
7 19 18 0 Segment 1 1
0 15 0 19 Segment 1 1
14 8 13 0 Segment 1 1
0 1 0 19 Segment 1 1
8 0 0 12 Segment 2 2
0 21 0 17 Segment 2 2
24 12 15 0 Segment 1 1
18 12 11 0 Segment 2 2
0 6 3 0 Segment 2 2
15 18 31 0 Segment 1 1
10 0 0 9 Segment 1 1
0 3 16 0 Segment 2 2
18 8 12 0 Segment 2 2
9 13 0 22 Segment 1 1
8 0 0 7 Segment 1 1
10 8 0 15 Segment 1 1
0 6 4 0 Segment 1 1
22 8 16 0 Segment 2 2
Q2B
tion 2
Professional
Scanticon
2
0.2754 0.0435
0.1931 0.1238
0.1654 0.3189
0.1976 0.0791
0.2765 0.1865
0.1695 0.1525
0.1164 0.1267
0.2098 0.2098
0.2048 0.1687
0.2419 0.1986
0.0821 0.3641
0.3025 0.2773
0.3176 0.2471
0.1255 0.2469
0.2135 0.2584
0.1632 0.0764
0.4043 0.2447
0.1107 0.1368
0.3877 0.2863
0.3397 0.0766
0.2249 0.1911

tion 4
Scanticon Deluxe
0.1818 0.3684
0.1579 0.2834
0.1858 0.2345
0.1894 0.1174
0.3105 0.0866
 0.1773 0.1135
0.1076 0.1930
0.2490 0.0623
0.2161 0.1229
0.2279 0.2449
0.0952 0.2619
0.3303 0.2110
0.3857 0.0857
0.1271 0.2373
0.2011 0.3016
0.1492 0.1556
0.4720 0.1180
0.1193 0.0702
0.4536 0.1649
0.3008 0.1822
0.2319 0.1808

tion 2
Professional
Scanticon
2
0.2754 0.0435
0.1931 0.1238
0.1654 0.3189
0.1976 0.0791
0.2765 0.1865
0.1695 0.1525
0.1164 0.1267
0.2098 0.2098
0.2048 0.1687
0.2419 0.1986
0.0821 0.3641
0.3025 0.2773
0.3176 0.2471
0.1255 0.2469
0.2135 0.2584
0.1632 0.0764
0.4043 0.2447
0.1107 0.1368
0.3877 0.2863
0.3397 0.0766
0.2249 0.1911
0.2479346213746 0.184810871
0.1902489180397 0.200601651
tion 4
Scanticon Deluxe
0.1818 0.3684
0.1579 0.2834
0.1858 0.2345
0.1894 0.1174
0.3105 0.0866
0.1773 0.1135
0.1076 0.1930
0.2490 0.0623
0.2161 0.1229
0.2279 0.2449
0.0952 0.2619
0.3303 0.2110
0.3857 0.0857
0.1271 0.2373
0.2011 0.3016
0.1492 0.1556
0.4720 0.1180
0.1193 0.0702
0.4536 0.1649
0.3008 0.1822
0.2319 0.1808
0.2642567374555 0.154064419
0.1833338081699 0.220822143 Q2E

Market share

Professional
Toftrees Scanticon Deluxe
1

0.1119 0.1288 0.2915 0.2610

0.1600 0.1560 0.0120 0.2800
0.1648 0.1538 0.1722 0.1941
0.2296 0.1572 0.1698 0.0975
0.2150 0.2679 0.1371 0.0748
0.3123 0.1577 0.1104 0.1009
0.2443 0.0977 0.0920 0.1753
0.2621 0.2207 0.1138 0.0552
0.1688 0.1656 0.2338 0.0942
0.1642 0.2000 0.1224 0.2149
0.0255 0.0681 0.2851 0.1872
0.0922 0.2553 0.2270 0.1631
0.1627 0.3214 0.1667 0.0714
0.0883 0.1060 0.1661 0.1979
0.0965 0.1667 0.1711 0.2500
0.2550 0.1331 0.1076 0.1388
0.0647 0.3276 0.3060 0.0819
0.2882 0.1000 0.1618 0.0588
0.1278 0.3877 0.1454 0.1410
0.1196 0.2359 0.2159 0.1429
0.1677 0.1904 0.1704 0.1490
Q2F 0.3194
 Aloha Special Pepperoni Veggie Delight
Customer 1 18.71% 56.77% 24.52%
Customer 2 52.79% 11.17% 36.04%
Customer 3 6.88% 66.88% 26.25%
Customer 4 37.16% 33.78% 29.05%
Customer 5 5.45% 56.93% 37.62%
Market Share 24.20% 45.11% 30.70%

24.20% 45.11% 30.70%

 Aloha Special Pepperoni
Customer 1 29 88
Customer 2 104 22
Customer 3 11 107
Customer 4 55 50
Customer 5 11 115

210 382

0.243619489559165 0.44315545243619
Veggie Delight
38

71

42

43

76

270 862

0.31322505800464