Professional Documents
Culture Documents
Project 1
Project 1
Project 1
PROJECT MANAGEMENT
REPORT
PROJECT MANAGEMENT
REPORT
We wish to extend our heartfelt gratitude to our lecturer, Mr. Le Phuoc Luong, for
facilitating our exploration of the subject of project management.
Mr. Luong has been an invaluable guide, providing unwavering support throughout
our educational journey. He offered us opportunities to actively engage in departmental
processes, shared practical experiences, and offered direct guidance. His passionate
assistance and wealth of knowledge have been instrumental in our academic development.
With Mr. Luong's guidance, we embarked on the research and completion of our
report titled, "Festive Flavor: Introducing Limited Edition OATSIDE Products for
Christmas." While we acknowledge that our understanding of this subject may have
limitations, we are committed to continuous improvement.
We wholeheartedly thank Mr. Luong for his support and encouragement and look
forward to receiving his valuable insights and constructive feedback as we continue to learn
and grow in our respective careers.
Sincerely,
Group 4
TABLE OF CONTENTS
GROUP EVALUATION...........................................................................................................................3
ACKNOWLEDGMENT............................................................................................................................4
TABLE OF CONTENTS..........................................................................................................................5
CHAPTER 1: INTRODUCTION.............................................................................................................7
CHAPTER 3: CONCLUSION................................................................................................................30
REFERENCE.........................................................................................................................................31
CHAPTER 1: INTRODUCTION
People are becoming increasingly concerned about their and their families' health as
social life improves. As a result, a healthy diet is obtaining more attention, particularly with
the rise of scientifically-based dietary approaches and vegetarianism, which promotes
physical and mental health. In addition, the environmental impact of meat and dairy
consumption is becoming increasingly recognized. The livestock industry is accountable for
14.5% of global greenhouse gas emissions, spurring deforestation and depleting valuable
resources.
The plant-based milk market has been steadily expanding, creating the ideal setting
for the launch of Oatside Milk. We're thrilled to provide new variations of Oatside Milk
and distinctive Christmas-themed packaging as part of our commitment to supporting
plant-based goods. We are confident in the long-term viability and security of plant-based
milks such as oat milk. Our goal is to make the most delectable products that will appeal to
both established plant-based milk users and those who have never investigated or tried
these alternatives before. We hope to reach a wider audience with our Festive Flavor
program by spreading a good message about plant-based products.
1
Founded by Singaporean entrepreneur Benedict Lim, who previously served as the
Chief Financial Officer at Kraft Heinz Indonesia, OATSIDE emerged during the
lockdowns of the COVID-19 pandemic. Benedict's journey began with home experiments,
where he explored various ingredients and extraction methods to craft oat milks with
distinct flavors and textures. The official establishment of OATSIDE took place in May
2020. Over the course of 18 months, the team dedicated their efforts to comprehensive
research and development, the construction of production facilities, and the establishment
of the brand's foundations. OATSIDE proudly set up its headquarters office in Singapore.
2
Oatside is a distinct Asian take on oat milk, providing a creamier and maltier feel
than standard plant-based milks. Oatside is committed to purity, therefore its products are
free of gums, emulsifiers, and preservatives, it has less sugar than cow's milk, and it uses
only natural ingredients like actual oats, cacao, and hazelnuts. These substances have been
shown to improve heart health, lower cholesterol, and boost the immune system. Enjoy the
healthy goodness of Oatside, a more nutritious option for your daily diet.
3
Barista Blend Chocolate Chocolate Hazelnut
OATSIDE oat milk is now available in 11 countries across Asia. Specifically, their
products are being sold in Singapore, Malaysia, Indonesia, Korea and Taiwan. Entering
new markets requires a lot of planning and strategy. Oatside may spend time researching
the market, establishing distribution channels, and ensuring that they have sufficient
resources to meet the needs of Vietnamese customers. Oatside is now presented in
Vietnam, and has been implementing campaigns to promote products such as Oatside
Summer Tour.
6
CHAPTER 2: DEFINING PROJECT
The project scope is essential in establishing the groundwork for the project plan. It
entails outlining your project's ultimate aim or objective, which typically involves delivering
a particular product or service to your client or consumer. The primary purpose of defining
project scope is to precisely describe the final product that will be delivered to the end user.
This, in turn, functions as the focal point for all planning activities related to the endeavor.
PROJECT PURPOSE
The purpose of the project "Launching new OATSIDE product limited edition in
Christmas festival" is to introduce a special limited edition of OATSIDE milk products
during the Christmas season, creating a memorable and festive experience for customers
while promoting the brand and expanding its market presence.
OBJECTIVES
The project aims to successfully execute a dynamic and effective Christmas season
7
campaign in Ho Chi Minh city. This campaign aims to introduce new products and
packaging tailored for the Christmas season to attract customers, promote the OATSIDE
brand. The initiative is set to run from October 15 to December 31, 2023, covering the
entire Christmas season, with a budget not exceeding 500 million VND.
DELIVERABLES
MILESTONES
8
This project exclusively takes place in Ho Chi Minh City.
One of the primary jobs of a project manager is to manage the trade-offs among time,
cost, and performance. To do so, project managers must define and understand the nature of
the priorities of the project. They need to have a candid discussion with the project customer
and upper management to establish the relative importance of each criterion
A project manager can manage the project trade-offs by completing a priority matrix
for the project and identifying which criterion is:
Constrain—original parameter is fixed.
Enhance—a criterion should be optimized.
Accept—a criterion is tolerable not to meet the original parameter.
INTERACTION
PACKAGING BETWEEN
COST TIME QUALITY
DESIGN PRODUCT AND
CUSTOMER
CONSTRAIN (1) (2) (4) (5)
ENHANCE
ACCEPT (3)
EXPLAINATION:
9
(1) The cost has been fixed and cannot be changed.
(2) The project's timeline must be strictly adhered to, spanning 2,5 months and aligning with
the holiday season. The project's completion is set for December 31, 2023. Given the
importance of the upcoming holiday season, meeting this deadline is vital for the project's
overall success.
(3) To prevent budget overruns, adjustments to the project's design are acceptable as long as
they stay within the approved budget. This measure safeguards against design modifications
that could lead to excessive expenses.
(4) Ensuring the new milk product satisfies predetermined quality standards is paramount.
Quality should not be compromised, and any product quality alterations should be avoided.
(5) The project's primary objective is to promote the OATSIDE milk product to consumers
and leave a lasting impression on customers. Creating marketing strategies and campaigns
that resonate with the target audience and build brand recognition is required.
Definition of WBS
Work Breakdown Structure (WBS) is a project management tool used to break down
projects or tasks into smaller, more manageable components. The WBS breaks down the
project scope into smaller work packages, allowing for better planning, scheduling, and
control of the project
WBS Chart
10
A work breakdown structure (WBS) organizes the project's deliverables, sub
deliverables, word packages in a structured manner.
The WBS of our project starts with the total project objective , known as the top-level
or level 1 is “Festive Flavor: Introducing Limited Edition OATSIDE Products for
Christmas”, which is useful to top management. At the second level of the chart, there are
7 deliverables that are suitable for middle management as they assist in organizing and
establishing a comprehensive overview of the project's scope.
The project breaks down into smaller components at each sub-deliverable. For
example, the Marketing deliverable has levels down to level 3, which include three sub-
deliverables: Developing the Marketing Strategy, executing marketing campaigns, and
creating marketing collateral. These tasks have been decomposed down to the work package
level.
11
Each level represents a more detailed breakdown of the work, with the lowest level
being a work package. First-line managers are in charge of these work packages, ensuring
that the tasks are completed on time and within the allocated budget.
2.1.4 Step 4: Integrating the WBS with the Organization breakdown structure
( OBS)
Definition of OBS
The OBS depicts how the firm has organized to discharge work responsibility. As in
the WBS, the OBS assigns the lowest organizational unit the responsibility for work
packages within a cost account. The intersection of the WBS and OBS represents the work
packages necessary to complete the sub-deliverable located immediately above and the
organizational unit on the left responsible for accomplishing the packages at the inter-
section.
Purpose of OBS
The OBS aims to provide a framework to summarize organization unit work
performance, identify organization units responsible for work packages, and tie the
organizational unit to cost control accounts.
Organization breakdown structure
The project involves the collaboration of seven functional departments: Research and
Development Department (R&D Department), Manufacturing Department, Quality
Assurance Department, Marketing Department, Sales Department, Service Department, and
Logistic Department.
12
Each department within the project is assigned distinct tasks and responsibilities to
their expertise.
The R&D team conducts market research to identify customer needs and
potential product opportunities. They work with the other departments to turn product
requirements into detailed specifications. The team develop and test products (receipt
of OATSIDE) and implements thorough assurance processes to ensure they meet
performance standards. They also keep up with industry advancements and integrate
cutting-edge technologies and trends into their product development strategies.
The marketing department plans strategies to advertise the company's
products. Investigate and generate content tailored for diverse media platforms. Craft
engaging content, visuals, and multimedia content to communicate information and
connect with customers on different levels effectively. Utilize the unique features of
each platform to optimize content reach and engagement. Stay attuned to trends and
audience feedback on these platforms, adapting content strategies.
The Service Department delivers exemplary post-sale services and ensures
customer satisfaction. The responsibility of the department is to address customer
needs and concerns quickly and effectively. This involves providing support,
troubleshooting, and offering solutions to enhance the customer experience.
13
The Manufacturing Department's range of roles aimed at transforming raw
materials into finished products (new flavor and packing of OATSIDE milk). The
production manager is in charge of coordinating activities and making sure that
production timelines and quality standards are met. Coordination across several
teams to ensure that resources are available as soon as possible.
The Logistics Department works with the Manufacturing Department,
logistics department to ensure a timely and steady of raw materials. In distribution
and transportation, the Logistics Department plans the delivery of the finished
products to retail locations.
The Design Department crafts a packaging to aligns with the brand's identity
and captures the new milk flavor. Their responsibility is to develop labels and
graphics. They also collaborate with the Manufacturing Department to ensure the
translation of their designs into tangible products.
The Quality Assurance Department is tasked with maintaining standards of
quality. The team also tests and checks each stage of production, from raw materials
to the finished product. They work together with the manufacturing and design
departments to ensure that the final products align with the quality requirements.
14
Deliverable Sub Deliverable Work package Department
Product research Recipe formulation Recipe testing and adjusting the R&D
and development recipe if needed
15
Marketing Develop Marketing Marketing
Strategy
Advertising Marketing
Commercials Marketing
16
Figure 1. WBS Code
17
2.2. Responsibility Matrix
As mentioned in the WBS and OBS, this matrix will illustrate the project resources
assigned to each work package or activity. Responsibility matrices are used to illustrate
connections between work packages or activities and project team members.
Responsible who is responsible for executing the task, which is then assigned to them.
Accountable who has decision-making authority and how that power is delegated
throughout the project team.
Consulted who is able to offer insight into the task, from team members to stakeholders.
1.4 Logistics C I R A
1.6 Marketing I C C R A
This RACI matrix helps ensure that tasks related to launching and selling the new
OATSIDE Milk Christmas-themed product are clearly defined and assigned to the
18
appropriate individuals or roles, thereby facilitating effective execution of the product
launch.
External stakeholders: The people, organizations, or institutions that exist not within
the company but have a stake in or are influenced by its operations, choices, including
results are referred to as external stakeholders. These stakeholders do not function in the
organizational structure but have a major effect on or are impacted by the conduct of the
company. Knowing and keeping up interactions with external stakeholders is critical for the
business's performance, credibility, and long-term viability.
- Suppliers: These are the companies that provide the raw materials needed to
produce the oat milk, such as oats, water, and any other ingredients.
- Consumers: These are the individuals who will ultimately purchase and
consume the new oat milk collection.
- Regulatory agencies: These are government agencies that ensure the new oat
milk flavor complies with all relevant food safety and labeling regulations.
20
Figure 2. Stakeholders communication
What Method of
Target Audience When? Provider
information Communication
Milestone report Project manager Bi- E-mail and Team leaders
Weekly hardcopy
Process status Team leaders Weekly Team meeting and Staffs of the
updates E-mail project
23
CHAPTER 3: CONCLUSION
Our comprehensive marketing plan, which includes both online and offline platforms, is
designed to increase exposure and interaction. We intend to actively monitor client feedback
in order to develop a strong market presence and generate excitement about our seasonal
products.
Launching these new items during the holidays is more than a financial opportunity; it's
an opportunity to spread joy and create lasting experiences for our clients. We are convinced
that 'OATSIDE MILK' will become an important component of the Vietnamese holiday
tradition, bringing joy and warmth to many families.
24
REFERENCE
25