Professional Documents
Culture Documents
My Project
My Project
It is your manual, but you can also use it to show 1-1 Identify the target sector for your innovation
other participants your work and get useful
feedback.
There are four stages in total, and they correspond 1-2 Identify the types of user within this sector
to the four weeks of this course.
• E. EDUCATION
Pick 2-3 types of user from your chosen sector. Don’t try to be exhaustive, and don’t try to be too specific. For
example, choose types by frequency of usage - occasional, regular, or intensive. At work, you should try to talk to
your colleagues in marketing or sales: you should think of these people as your most valuable resources! If you’re
1-2 Identify the types of user within this sector not doing this within a work context, you can research online, or simply use your observation skills and
experience.
Write the different client types in the space below and draw something to illustrate it.
Values :
Digital : He uses Facebook, YouTube, Whatsapp, with spending sometimes in the journey.
Hobbies :
Using cubaise to create music
Their goals:
1-4 Create a Persona which represents your target Succeding in his relationships,profession, personal finance development, and especially he wants to
learn a lot of things.
TOOLBOX
In this second stage, you will:
WEEK 2
The needs of your 2-2 Identify a problematic for your Persona
Persona
Your turn!
Imagine a moment in the life of your Persona. Concentrate on the moment where they are most
likely to need to use the product or service which you’d like to develop.Observe the people
2-1 Describe a moment in the life of your Persona around you for inspiration. The boxes on the right are for words, and the left hand side is for
images.
I wish, I could find an online education which costs less with a accredited
diploma so that I could realize my dream
WEEK 3
Your innovative idea 3-2 Choose the most promising idea
Your turn!
From the basis of the identified client need, and using one or more of the creative techniques
3-1 Generate several innovative ideas (60 min) presented in this week's videos, generate some innovative ideas which provide solutions to the need
of your Persona.
A set of Mooc
3-2 Choose the most promising idea Choose the idea which is most beneficial to your target user, whilst being technically feasible
A set of Mooc
3-3 Describe your idea in a sentence (20 min)
Once you’ve chosen an idea, write 2-3 lines describing the benefits your innovation will bring to users. These lines will be use d when you interview your target about an acceptable price for your innovation.
Try to use the following formula:
● A new product which allows you to…
● A new app which lets you…
● A new service which helps you...
Be precise: you should reflect the key elements of your idea.
Be clear: your words must be understandable, particularly to your target. Avoid jargon. Ask someone else to read it through to make sure they understand what you’re trying to say.
WEEK 4
The price range for 4.2. Carry out your interviews
your innovation
Your turn!
4.1. Define a price range to use in interviews 20min 4.2. Carry out your interviews (10 min per interview)
Before you can find out the price your target user is prepared to pay, you’ll need to establish a
price range. This is what you’ll use when you interview your target users. Create a scale with 10
Choose at least 5 people who correspond to your target. Briefly explain them your innovation and then
different price levels . When you choose these initial prices, take your competitor’s prices into
show them the table listing the price range and ask them the two following questions:
account. Be careful though, in the case of innovation there is often no competition, even if
“Thinking about the product/service I described, at which price would you say you wouldn’t buy it,
different products and services exist which fulfil the same need. Write the 10 prices you have
either because it would be too expensive or you wouldn’t have the money?”
chosen into the first line of your table.
“And at what price would you say you wouldn’t buy the product because you would have doubts about
its quality?”
Describe the people you interviewed, how you are connected with them, how you contacted them and
the method you used (by phone, on internet, while having a coffee at work…). Add details so the person
reading that can pinpoint the interviews method used and the interviewees.
After your interviews, use a colour to mark the high and low prices suggested by each intervewee.
User 1 x x
User 2 X x
User 3 x X
User 4 X X
User 5 x x