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KARACHI UNIVERSITY BUSINESS SCHOOL

UNIVERSITY OF KARACHI
FINAL EXAMINATION, JUNE 2014; AFFILIATED COLLEGES
HUMAN BEHAVIOR; BA (H)–411
BS – III
Date: June 04, 2014 Max Time: 3 Hrs
Max Marks: 60
INSTRUCTIONS:
1. Attempt any four (4) questions. All questions carry equal marks (i.e. 15
each). Do not write anything on the question paper.
2. Use of mobile phones or any other communicating device will not be
allowed in the examination room. Students will have to remove the
batteries of these devices before entering the examination hall.

Q1 How do people approach and solve problems? What are the major obstacles to
problem solving?

Q2 What principles underlie our organization of the visual world and allow us to
make sense of our environment?

Q3 What are the major dimensions of operant, cognitive, and social learning
theories? Explain briefly.
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Q4 What is the comprehensive definition of “Personality”? Give brief examples of
each of the major elements.

Q5 What are attitudes and how are they formed, maintained and changed? Also
discuss the link between attitude and behavior.

Q6 Write short note on any three of the following:

a) Intelligence Assessment Methods
b) Long Term Memory v/s Short Term Memory
c) Central and Peripheral Nervous System
d) Stress and Coping

END EXAM OF PAPER