The Entrepreneurial Magazine June Pub

THE ENTREPRENEURIAL MAGAZINE
JUNE 2021 PUBLICATION
2
Table of
Contents
Unpacking SI 127 of 2021 and what it means for businesses 6
The power of an entrepreneurial mindset:

Ndhlukula encourages aspiring Entrepreneurs 8
Venture Capital for youth entrepreneurs on the cards 10
The Importance of Realigning your IP Strategy:

Looking at The Relevance of Trademarks & Copyright Registration for Businesses 12
Success happens when opportunity meets preparedness:

The story of Nash Paints Boss 15
Warming up to Hydroponic farming method: Mukarati takes a leap of faith 18
Yanaya lifestyle, reintroducing an Edenic diet in the food and beverages sector 21
Sales and Marketing Alignment: Where Zimbabwean Businesses are Getting it Wrong 23
Five things I wish they had told me about money 25
Team Selling Dynamics which Drive Revenue 27
Advertising is an expense, right? Wrong! 29
How to Deal with A Difficult Customer in Business 31
Hustler Vs Entrepreneur – Which One Are You? 34
Effective leadership: The Five Rules of Leadership 37
Outsourcing Services 38
Tenders 40
THE ENTREPRENEURIAL MAGAZINE JUNE 2021 PUBLICATION
OUR TEAM
Managing Director EDITOR’S

Denzel T Chimene
Chief Editor
NOTE
I
Caroline Chiimba T is with great pleasure that
I present to you the June
Assistant Editor edition of The Entrepreneurial
John Magocha Magazine. While
acknowledging the unwavering
commitment of the team which
Sales and Marketing
has been truly outstanding and
Joyful Mudyiwa
has carried this publication
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through, join us as we bring to you bigger and better insights on
Rachel Z Mushayi
business, finance and marketing.
+263 714 467 579
This edition looks at quite a number of vital lessons that comes
Contributors with being adventurous, running and starting a business.
Robert Gonye Our legacy mission is premised on acknowledging the stellar
Stanford Chabayanzara work accomplished by renowned business people and the
Ndanatsiwa Tagwireyi influence they have in shaping those who come after them
Rutendo Mugadza-Mugwagwa (aspiring entrepreneurs). Focus is on projecting the power of an
Tamuka James Chinzvende entrepreneurial mindset in guaranteeing the growth and prosperity
Tadiwanashe Donald Chiketa of economies across the globe.
Magazine Designing Team In the midst of this economic instability, get inspired by the story
Midentity Studio of Tinashe Mutarisi, the Nash Paints boss, on opportunity and
Thandeka Phiri preparedness. Be stimulated by how two ladies are transforming
the Food and Agricultural sectors in Zimbabwe as one is
Web Designing Team reintroducing the biblical Edenic diet and the other is successfully
Ads Only farming without the need for soil.
Blessed Chakubva
While at it, do you have what it takes to qualify as an entrepreneur?
Do you know what sets apart an entrepreneur from a hustler?
Publisher
Find it all in this edition.
EntreVision Bulawayo
Metropolitan
I hope that you will love this publication and that it will speak to
©EntreVision Media Inc.
you. I encourage you to keep in touch and follow our work on our
website and various other social media platforms where you can
Contact Us engage us on issues of importance. I would also like to encourage
The Entrepreneurial Magazine you to join us and be part of a growing family as we look forward
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From the editor and the team, Happy reading!!!
4
THE ENTREPRENEURIAL MAGAZINE JUNE
MAY 2021 PUBLICATION
5
Unpacking SI 127 of 2021

and what it means for businesses
By Staff Writer
I
T’S only a few days before “It is these anomalies or We believe the statutory
the Statutory Instrument (SI) arbitrage opportunities that the instrument may have the
127 of 2021, gazetted under S.I is designed to deal with,” the following effects, over the next
Presidential Powers (Temporary statement read. six months:
Measures) (Financial Laws
Amendment) Regulations “The S.I is not designed to • Increased US dollar domestic
comes into play compelling harm business but to provide a inflation - formal businesses,
businesses to peg prices of level playing field for business such as pharmacies, may be
goods and services in line with and to protect consumers. The forced to increase their US
the official exchange rate which use of foreign currency for the dollar prices to align them with
stands at ZW$84 to US$1. payment of goods and services the parallel rate pegged ZWL
is still allowed as per S.I 85 of prices.
The new SI gives the central 2020.
bank powers to impose the • Increased demand for
“The S.I is an essential means cheaper foreign goods — Higher
penalties in the event of default
in complying with Exchange of enforcing compliance which domestic US dollar inflation
Control regulations that governis necessary for continued may force economic agents to
use of funds obtained from stability.” demand cheaper foreign goods
the forex auction. Meanwhile, which will increase smuggling
businesses will be fined $50 However, some economists at the country’s porous borders
believe that the SI may likely and ultimately negatively impact
000 or its equivalent in foreign
currency for refusing to take push more formal businesses the country’s trade deficit.
payment in local currency at the
into informal activities, which
official exchange rate. will negatively impact tax • Lower formal sector US
revenues, hence the need for dollar sales — The high
According to the RBZ, the consultations with the business domestic US dollar prices will
use of parallel exchange rates communities before enforcing reduce US dollar cash sales
of above 100, for example, the policy. for formal companies which
on funds obtained from the unfortunately will force more
auction at ZW$85 to US$1 is Impact of SI 127 according to formal companies to demand
not good for the economy and Zimnat Asset Management foreign currency at the RBZ
consumers. currency auction.
6
This may translate to a (i) Decline in household real activity — Ultimately rising
significant increase in the value incomes, especially civil inflation lowers economic
of weekly foreign currency servants and formal workers; activity and we fear a permanent
bids at the RBZ auction. Lower loss in confidence in the
formal sector US dollar cash (ii) Decrease in real value of Zimbabwean dollar if a second
sales may also negatively affect ZWL assets, such as bank extreme round of hyperinflation
government’s foreign currency deposits, bonds, money market occurs within two years.
tax revenues, which may investments etc; and
also increase government’s We believe, in our opinion,
participation on the RBZ auction (iii) The RBZ will be forced to SI 127 of 2021 increases the
(either directly or indirectly), increase its base rate to curtail likelihood of another round of
further increasing demand for inflation, which will negatively extreme hyperinflation, which
currency on the RBZ auction. impact credit to the private may force economic agents
sector. to abandon the local currency
Shortages or delays in • Decline in overall economic indefinitely.
accessing foreign currency
on the RBZ auction — The
relatively high trade deficit
and lower formal sector
foreign currency cash sales
may likely trigger shortages
of foreign currency on the
RBZ auction. Protracted
delays in accessing foreign
currency at the RBZ
auction, may likely force
more companies to the
parallel market in search of
US dollars.
• Increased demand for

currency on the parallel
market – As more formal
companies abandon the
auction due to foreign
currency shortages, the
ZWL will likely devalue
aggressively on the parallel
market, while pressure for
an official devaluation will
rise as the parallel rate
premiums increase.
• Increase in ZWL inflation

— A significant rate
devaluation on the parallel
exchange will immediately
trigger an increase in
ZWL prices across the
broader economy, which
unfortunately has the
following implications:
7
The power of an
Entrepreneurial
Mindset:
Ndhlukula encourages
aspiring Entrepreneurs
By Ndanatsiwa Tagwireyi
A
SPIRING entrepreneurs Ndhlukula added that the growth “A few examples here are
have been urged to and prosperity of all economies Munyaradzi Gwatidzo, George
start small regardless of whether rapid growth or the Billionaire, CJ Walker, Strive
lack of experience or enough mature ones remain highly Masiyiwa, Oswell Binha, Ethel
startup capital; with excellence, dependent on entrepreneurial Mupambwa, me too and many
mindset shift and action being activity, as entrepreneurs are others. It all goes down to the
cited as key ingredients that the life blood of economic mindset.
separate unique business growth in Africa. “One of the things that I stand for
leaders from the rest of the personally is women economic
pack in business endeavors “I am an advocate of possibility empowerment and I do not
that guarantee the growth andthinking and James Allen in his make any apologies about it. I
prosperity of economies across
book As a Man Thinketh said: fought for women acceptance
the globe. All that a man achieves and all in the security sector and that
that he fails to achieve is a direct supported many fellow sister
Speaking during the recently result of his own thoughts,” she entrepreneurs to grow their
ended CEO Africa Roundtable said. businesses.”
(CEOART)’s Young CEOs
Business Forum held
in Nyanga, SECURICO
Managing Director Dr
Divine Ndhlukula said
new companies have
destructed existing
industries and created
new industries, adding
that mature markets have
seen numerous startups
with great ideas that scale
and take off making high
impact.
“You do not have to be

rich to move forward with
your fabulous idea let
alone experience, but just
the power of a mindset.
Believe in the idea, trust
your instincts, do not be
afraid to fail,” Dr Ndhlukula
said.
“I had zero experience in

the security sector, but I
started SECURICO with
only $1200.
“Excellence is never an
accident, it is always a
result of high intention,
sincere effort, and certainly
it is a choice of many
alternatives. Excellence
then is the super ability to
perform extremely well and
still be able to do better
than that.”
9
Venture Capital for

youth entrepreneurs
on the cards
By Caroline Chiimba
10
B
USINESS leaders Roundtable forum attracted Dr Lance Mambondiani, the
made a move corporate chief executive time of the youths is now. This
to create a fund officers, senior executives, in is the time for them to develop
to boost youth both private and public sector initiatives that will see them far
entrepreneurs and business gurus who took in the future.”
at the recently ended Young the opportunity to pledge an
CEOs business forum, citing approximate of US$50 000 and While some stakeholders
that venture capital initiatives furniture worth US$7 000 as a offered their services to train
were critical for Zimbabwe to starting point to create the fund. entrepreneurs for free, render
unlock wider economic potential resource mobilisation, and law
among the youths. “Today can mark the day we expertise, Mafukidze proposed
started the venture and change that a board be set to look at
This comes at the backdrop the profile of this country. In how the fund will work and
of economic hardships in the next two to three months, formulate a structure of putting
the country that is crippling we can then start to call upon the idea into practice.
the young people’s business youths who have ideas that
endeavours. need funding throughout the According to CEO Africa
whole country,” CEO Africa Roundtable chief executive
Running under the theme, Roundtable board member, officer, Mr Kipson Gundani, a
‘Rethinking entrepreneurship Kenias Mafukidze said during transitional board to oversee
in a fast-changing world: the forum. the process of setting up the
new approaches, fresh fund is currently being put in
opportunities,’ the CEO Africa “As it has been said earlier by place.
11
The Importance of
Realigning your
IP Strategy:
Looking at The
Relevance of
Trademarks and
Copyright Registration
for Businesses
By Rutendo Mugadza-Mugwagwa
T
HE more the corona the need to write on the need consumers and the state. A
virus spreads for an effective IP management trademark distinguishes one
across borders, the and strategy for existing enterprise from other competing
more businesses businesses, rising start-ups, enterprises be it a service or
are being urged to universities and other research goods. Trademarks must be
take charge through innovating, institutions. registered in terms of the laws
protecting and securing the of each country and usually
intellectual property rights. The value of trademarks the application procedure
Several Intellectual Property in small to medium and enforcement must be
rights including Trademarks, enterprises (SMEs) undertaken in terms of the laws
Patents, Copyright and of each country. The key factors
Traditional knowledge systems The registration of Trademarks in the mind of the consumer are
are some of the IP rights that are is essential in any start- “does the consumer identify the
relevant during this pandemic up, existing and growing product?, is the sign recognised
going forward for businesses, business, especially in SME’s. by the consumer to whom it is
start-ups and research Trademarks are tools for addressed as identifying the
institutions. Intellectual property development of brands and this goods from a particular trade
talks have never been more applies to several stakeholders source, or is capable of being
relevant than this year, hence including the business owners, so recognised”.
12
Due to the Covid-19 pandemic, suffering especially in struggling without your permission.
a heavy influx of start-ups has economies where music and
emerged meaning competition art is not fully appreciated. The Conclusion
is high and brand visibility migration to the internet raises In light of the recourses
becomes crucial. The value many copyright concerns which and market opportunities
of IP is often not adequately should be adhered to and and safeguard your brand,
appreciated and its potential for safeguarded from infringement. developing an IP strategy
providing opportunities for future Copyright infringement will results in the organisation
profit is widely underestimated result once an individual uses or maximising on its assets full
by SME’s. However, when IP exploits the copyright of another potential. Even if you cannot or
is legally protected and there without their authority, be it in do not want to use the IP rights
is demand for the IP protected song, video or lyric format. yourself, bear in mind that third
products and or services in the parties may want to use them.
marketplace, IP can become a A crucial point to note in
valuable business asset. Some most jurisdictions is that
of the opportunities which can copyright does not necessarily
be exploited include Licensing require registration as it lies
and Franchising. automatically with copyright
owner upon expression of
Digital performances the works in material forms
versus Copyright and because the internet is
protection borderless in nature, most
copyright violations are ongoing
Many if not all artists/performers on the internet because of the
have moved to the digital failure of online enforcement by
platforms as a means of earning most platforms. It is therefore Rutendo Mugadza-Mugwagwa
a living whilst entertaining essential for all artists to look at is a registered legal
their audience at the same the fine print of all the platforms Practitioner and Intellectual
time. Covid 19 has led to the such as they use and check if Property and Tech Law Expert
She can be contacted on
cancellation of all concerts they don’t relinquish their rights
mugadza.rutendo@yahoo.com
and live performances and this to these platforms and how they or 0773238568
has resulted in most artists can end up using their content
13
14
Success happens
when opportunity
meets preparedness:
The story of Nash Paints Boss
By Caroline Chiimba
15
W
HILE the country year 2008 was the worst for Procurement of raw materials
was reeling in the country’s economic outlook also came as another challenge
crisis around 2006 to the extent of government and establishing relationships
until 2008 and suspending the filing of with suppliers of raw materials
hyper-inflation was at its peak, official inflation statistics. The came as a solution. Nash
some enterprising individuals period was characterised with Paints also faced distribution
were observing and identifying highest annual inflation rate challenges and this was curbed
gaps and saw the moment as in the world, price controls, by establishing own retail
richer ground to establish their closing up of manufacturing outlets.
start-ups. firms due to huge losses,
prize freezes, overvaluation “It’s always important to apply
In the midst of economic unrest, of the Zimbabwean Dollar due diligence before you embark
Tinashe Mutarisi founded Nash by the interbank rate, loss on any enterprise. Carry out your
paints in 2006 and went to of investor confidence and market research and always
officially register it registered on domination of the black market endeavor to stay ahead of your
27th of March 2007. Nash Paints for foreign currency and basic competition. Above all, always
manufacture and distribute commodities. treat your clients with respect,
automotive, decorative, wood the customer is king assertion
paints to a variety of customers However, as bleak as the future may sound cliché but it remains
and painting accessories. seemed, it did not deter the true to this day. Businesses that
determined entrepreneurs to work on attaining brand loyalty
Mutarisi’s story starts way back set up companies that later always survive the industry
as a young man struggling to turned out to be game changers turbulences,” cautioned
make ends meet yet the need in this current era, and Mutarisi Mutarisi.
for survival was rife. He then bears testimony.
managed to lend a job at a shop “Winning is all about hard work,
in Chivhu in order to be able to “Doing business in a generally excellence and team work.
go by in life. In his quest for a difficult economic environment At Nash Paints, we believe
much better life, he crossed the is not easy. The currency was so we are the champion paint
border, leaving behind his birth unstable that at one time it was company and in all we do we
home. unimaginable to survive beyond always endeavor to give the
the challenges but I am grateful best customer experience to
“After leaving my job at a to God for keeping us going and all who believe in our brand
retail shop in Chivhu, I left for to our clients for the continued and products. For that reason,
Botswana looking for greener support,” Mutarisi said. we have remained the most
pastures. It was during my time sought-after brand. Our quest
in Botswana that I felt the need “It takes strength of character is to outlive whatever setbacks
venture into the paint business and determination to start a and challenges we encounter
having seen the opportunities business but once you do, along the way.”
that abound in that industry,” everything falls into place,
Mutarisi told the Entrepreneurial albeit with challenges along Nash Paints started with only
Magazine. the way. One just has to stay one branch at Chikwanha
focused because quitting is shopping center in Chitungwiza
While in Botswana, the never consistent with winning. I with only three employees.
enterprising entrepreneur am grateful to God for the first To date it has grown to be
managed to save money which steps I took and even glad that regionally recognized with
came in handy as the start-up I got to have vision helpers and footprints in South Africa and 3
capital for his business. Later on, funding partners that helped Zambia Branches.
he obtained financial support me grow the brand.”
from financial institutions for “The Nash Paints Group is
expansion and growth in the In the early years Nash Paints now employing in excess of
later years. faced challenges in Brand a thousand people and we
acceptance. This was however are happy to be playing our
Going down the memory lane overcame by producing quality part in creating employment
one can reminiscence how the products and marketing efforts. and growing the Zimbabwean
16
economy,” Mutarisi said. themselves for opportunities never stop learning, adapting
citing how success happens and reinventing. If the results
“We have won numerous when opportunity meets are coming then they must go
awards, ran successful and preparedness. He added that if all out and consolidate their
game changing campaigns, opportunities do not come, theygains but if they are not, they
have championed life changing should be daring enough to go must reinvent and explore other
corporate social investment look for them and even create avenues,” Mutarisi emphasised.
initiatives and have introduced them. “Doing the same thing and
amazing products but we still expecting different results is
feel there is a lot more we can “By this I am not saying it’s certainly retrogressive. Above
do.” easy to start something but all, let’s keep the faith and keep
like the wise say, attitude believing. We may be streams
Throughout its years of determines altitude. To those today but there is room to
existence, Nash Paints already in business, they must become rivers tomorrow.”
has also mastered
the art of acquisition
and diversifying. The
company has diversified
into furniture and the
music industry.
Mutarisi went on
to highlight that
diversification though
consistent with growth is
not a venture for everyone
adding that it comes with
a lot of challenges and
demands.
“We are glad to be

spreading our tentacles
to all sectors of the
economy for common
good. We are hoping
for continued support
so that together we can
contribute towards a
viable economy,” he said.
“It is imperative that

one continues to adapt
and reinvent in sync
with obtaining trends
in their area of interest.
Competition is real in
business but a good
business person masters
the craft and employs
new strategies to stay
viable and relevant.”
The business tycoon

advised aspiring
entrepreneurs to prepare
17
Warming up to Hydroponic
farming method:
Mukarati takes a leap of faith
By Caroline Chiimba
18
T
HEY say ‘old habits die sustainable food requirements Venensia’s commercial farming
hard,’ and for Venensia in urban areas where land for journey started when she was
Mukarati, decades later, conventional farming is not growing vegetables in her
she is still fascinated by farming, easily available due to other rural home where she had
a habit that was engrained commercial business ventures. a greenhouse put in place.
in her since childhood. The However, due to the distance
enterprising mother of two has “There is something addictive she always missed the complete
adopted a revolutionary farming about planting a seed, growing cycle of the plants and
style of using hydroponics, watching it germinate and grow. as a farmer she got complete
making her one of the female The journey of hydroponics fulfilment in being able to watch
pioneers in Hydroponics in farming has been thrilling and her crops grow.
Zimbabwe. full of learning experiences
and experiments. I now While doing her research to
This type of farming is have 5 running systems and find a new method that would
considered to be a revolution am expanding in my own be convenient to practice in
in the agriculture industry backyard,” Venensia told the her backyard and also lure her
because of its capability to Entrepreneurial Magazine. two daughters into farming, she
produce surplus food, and stumbled upon Hydroponics
using an environmentally “I started with only iceberg which proved that she did not
friendly technique. Hydroponics lettuce and now I have 5 lettuce need lots of space to embark
farming is a type of vertical varieties, herbs, tomatoes and on commercial farming.
farming system that uses water micro-greens. My products
and nutrient solution to grow are being supplied to outlets Research has also shown that
plants instead of the usual soil. including Alo Alo Restaurant, growing crops hydroponically
Hydroponic farming can be Bottom Drawer Restaurant and can speed up the growing
practiced by people to grow Pomona Farmers Market as process by 30-50%, making
fresh fruit and vegetables where well as some really supportive it increasingly popular in
soil condition is not suitable individuals who are in love with developed countries, and
for conventional farming. It is fresh greens.” something that developing
also a solution for satisfying countries can try.
19
“Land is definitely not an issue currently has two Hydroponic this project is heading in the
when it comes to Hydroponics greenhouse set ups. One is at right direction. It’s easy to set
farming, however capital is her home and the other is along up and run. A great way for
a huge struggle as setting Harare Drive. females that need their own
up a system is expensive. project and income. I conduct
Hydroponics farming is relatively “When I started introducing my trainings on hydroponics. I
new to Zimbabwe so l had to product to people in 2018 a lot have some trainings that I
purchase most of the tools from of people loved the product. reserve for women only to
abroad without any funding and However, they were hesitant as hopefully empower and inspire
still had to pay all duty costs they didn’t know if I would be more women,” Venensia said
for importing equipment from able to manage a continuous excitedly.
abroad,” Venensia pointed out. supply for them as I was really “We provide an Introductory
small,” the 160 Hydro farm course to Hydroponics
“Hopefully with time the founder said. farming where our aim is to
Government of Zimbabwe will cover the nature and scope of
become more appreciative of “I’m grateful for the restaurants hydroponics system and how
new methods of farming and and outlets that took on a chance to operate them. The course
assist the youth and female me. Now I have managed to is online on the Africa Start-
farmers to be able to venture grow and add more customers up Academy based and costs
into this method of farming to our list. I am proud to say USD$30.00 per person upon
which will not only be beneficial 160 Hydro Farm’s journey is completion the student has
to the economy but as well only just beginning and we are to take a small test and will
urban farming innovation will ecstatic. receive a certificate signed by
assist in feeding the estimated myself and the director from
9 billion by 2050.” Venensia, who believes that Africa Start-up Academy.”
Agriculture has so much
Venensia added that being a
The mother of two who is also potential for growth and is a
successful farming entrepreneur
an accountant by profession lucrative industry has also taken
takes a lot of work, a lot of vision
purchased her first hydroponic it upon herself to educate others
and a lot of perseverance, citing
system in 2017 and after a about this modern farming style
that is really important that you
few failed attempts growing through online courses.
take your time as success is
produce she finally got up on
not an instant occurrence but a
her feet and mastered the art “Women in farming need
journey of proper planning and
of hydroponically farming. She new innovative ideas and
calculated risks.
20
Yanaya lifestyle,
reintroducing an Edenic diet
in the food & beverages sector
W
HEN Nyaradzo required them to have special By Caroline
healthy meals, and Chiimba
this made
Dhliwayo returned to diets, yet business was not her some extra income.
Zimbabwe from South reacting fast enough to cater for
Africa where she had been their needs,” Nyaradzo told the Three years into her start-up
studying in 2016, she struggled Entrepreneurial Magazine. business, in 2019, she then
as a vegetarian to find a proper borrowed US$5000 to scale
place to eat whenever she “After a couple of weeks of up her sole proprietorship and
wanted to eat out, something struggling with what to eat and open her first healthy grab and
that prompted her to find a where to eat, I then decided to go booth. Within 7 months of
solution. come up with a solution. This opening the first grab and go
is how our nutrition start-up, booth she managed to pay off
Being a devoted Seventh day Yanaya A Healthy Lifestyle was the loan and had accumulated
Adventist, Nyaradzo’s core born. I turned my own frustration enough internally generated
beliefs centres in going back into a business. funds to open Zimbabwe’s first
to the Edenic diet. Named exclusively healthy food sit in
after the Biblical story of the “I invested US$50 of my own restaurant.
Garden of Eden, this diet grocery money to buy my initial
focuses on eating only natural inventory. The $50 and my Yanaya now boosts of 7
foods that would be available smart phone became my start- Branches, 6 are physical
without human intervention (no up capital. My rented apartment locations and one is a virtual
processing). had a small kitchen, this is branch. Starting off as a small
where I prepared my meals for business, Nyaradzo managed
“When I returned home sale. I had no car at the time to grow her business into
there was no Zimbabwean so I would hire a taxi to do restaurants that offer Edenic
restaurateur focusing on healthy deliveries.” diets.
food and as a vegetarian I
struggled whenever I wanted to From her daily sales, Nyaradzo “Yanaya continues to launch
eat out. I knew I was not the only would reinvest to buy the next innovative and pioneering
one, there were many who were day’s inventory. She started products into the market. Our
choosing a healthier lifestyle and being invited to family events short-term goals are to widen
others whose health conditions where the menu of choice was our off the shelf product basket.
21
market space.
“We overcome this challenge

by remaining customer focused
and continuously proving to our
customers that our business is
not just for profit, we genuinely
put their health first.”
In the spirit of giving back

to society and corporate
responsibility under the Yanaya
Lifestye Mentorship Program,
Nyaradzo mentors 10 aspiring
young entrepreneurs, with two
of the entrepreneurs having
already established functional
businesses.
We aim to introduce 2 more full time and quit my salaried
off the shelf products by end job. The prospects of making a Yanaya has brought positive
of 2021 to complement our bigger difference did help make change to the community at
dairy free plant-based yoghurt,” the decision a little easier,” large. From the start of the
Nyaradzo said. Nyaradzo revealed. Covid 19 Pandemic, the outlet
has delivered over 20 thousand
“We are also planning to Touching on challenges in meals to frontline healthcare
increase our location footprint business, Nyaradzo said trying workers to date. In terms of
by adding 3 more locations to cope with rapid business creating employment, a total of
before the end of 2021 and growth has kept the team 77 permanent staff have been
11 more locations by 2024. on their toes and it takes a hired and 60% of the staff are
We would also want to start calculated business strategy women.
producing for export by 2023. not to drown in the wave.
“We directly and regularly
“As all of these plans unfold, “When we developed our dairy procure from a minimum of 30
we hope to launch a world free plant-based yoghurt range, small scale rural farmers to also
class mobile application using we did not anticipate the work promote business ventures in
local developers. We hope to we had to put in to get shelf rural areas, while pursuing our
be processing at least 50% of space. This is a challenge we business goal as a company.”
new business virtually by 2023 are still working to overcome.
even as we grow our location Often, we place our yoghurts Nyaradzo said that being a
footprint.” instore under a consignment Digital marketing Officer at
arrangement. This allows Seed Co, where she worked
Nyaradzo added that when she us to create a two-way win with a team of some of the
started operations in 2016, her arrangement with store owners,” best marketing professionals
biggest challenge was mobility. the successful business lady in the region, taught her most
It was difficult to move around who is also a proud mother and of the things she knows now
fast enough. Over the years she wife said. and implement on a day to day
have used third parties to run basis in her enterprise.
the company’s logistics until as “Probably our biggest challenge
a company they were motivated stems from our own ambitions. Her advice to aspiring and
to start their own bike delivery We set out to develop physician struggling entrepreneurs is
service to beat the mobility approved meals and beverages, to start something, to start
challenge. it’s a goal we take seriously. somewhere, and to relentlessly
This has come with its own cost pursue the idea.
“Initially Yanaya was a passion challenges. And as our brand
project for me, what most would is gaining in popularity, we
call a side hustle business. One notice traditionally big brands
of the toughest decisions I had that focused on unhealthy fast
to make was deciding to go foods, slowly drifting into our
22
O
NE day scrolling through a cat and mouse kind of a Companies) marketing would
Facebook, something relationship. Sales often argue control the top of the funnel
caught my attention; that it is there to bring money working to bring customers
it was a post in a group by a and hates Marketing for the fact into the funnel and Sales would
customer from one of our largest that it is spending the money control the bottom, getting the
companies. The customer was for no apparent reason and it is leads who are ready to buy and
complaining about the bad often Accounts who has to be squeezing every dollar out of
service she had received from the referee and the customer is them.
the company on the service they the biggest casualty of all this
were aggressively advertising. because Marketing will tell a After the lead exits the funnel,
Whilst reading through the customer one thing and Sales they go into oblivion. Think
customer’s comment, my will tell that very same customer about it? How many businesses
‘aha’ moment came when the another which often becomes have you interacted with that
customer mentioned her main a source of agitation and may have tried to get in touch with
source of infuriation. It turned out end up costing the company you after you made your initial
that the Salesperson/Customer business. purchase? In most cases,
Service Representative especially on this side of the
from the company was not Before I go further, I must break world, it’s never.
knowledgeable enough on the down what Sales and Marketing
Alignment or Smarketing is. Sales is a function of Marketing
marketing campaign that was and it’s the job of Marketing to
being run. The basic definition of it is
that it is a shared system of create retainer and recurring
Immediately, upon learning of communication, strategy and customers. An organization that
this, I knew that the problem goals that enables the Marketing has successfully implemented
with this company was not on and Sales Team to operate in a Sales and Marketing Alignment
the company’s service per se; unified way without being in its will never lose a customer to a
it was the simple fact that there own silo. competitor.
was no alignment between the To go abroad with Smarketing,
Sales and Marketing Teams of If you think about the Sales think about the core
this company, something that is and Marketing Process, many responsibilities of both
called Smarketing. people will describe it as a
funnel that is wider at the top and Marketing and Sales Teams.
In most businesses, the narrows as it goes towards the For Marketing Teams, core
relationship between the Sales bottom. Traditionally (which is responsibilities include building
and Marketing Teams is often the case with most Zimbabwean brand awareness, generating
23
demand, creating sales content reciprocate by Managing ready to make a purchase which
and managing customer Customer Health, Providing will result in a shorter process
experiences. And core sales Market Dynamics and helping for the Sales Representatives.
team responsibilities include content on real-world problems
generating revenue, managing affecting the Customers. The only way you can
customer relationship and differentiate and make use of
managing the pipeline. When If you want the Sales Process the MQL and SQL framework is
we combine the two core to be easy in your organization, through Smarketing and Sales
responsibilities of these two it’s important to Align your and Marketing Alignment.
teams, you will find that one of Marketing and Sales such
that they work in uniformity. Now to conclude, I will go back
the things that will come out to the story I started the article
of it is creating a consistent Another thing you will benefit
from Smarketing is the ability to with of the infuriated customer.
customer experience as a client If the company in question had
that would have purchased Quickly Close New Sales as you
would have a way to differentiate marketing and sales teams
from Sales will be handed back that were working in unison,
over to the Marketing team to between Sales Qualified Leads
(SQL) and Marketing Qualified the Marketing Team would
help amplify that customers have provided the Sales Team
experience with the brand and Leads (MQL).
with enough material to help
nurture then further for the To differentiate between the two, resolve customer queries and
second sale. MQL and SQL, you will find that questions.
Further to that, when Sales and whilst both Marketing Qualified
Leads and Sales Qualified The same also applies to the
Marketing Teams are aligned, Sales Teams, they would have
Marketing easily supports Leads are sales-ready, MQLs
might not be sales-ready but provided the Marketing Team
sales by doing things such as with information that would have
Educating Buyers Effectively, not yet ready for Direct attention
from Sales, these leads would helped reword or revise their
Nurturing and Qualifying Leads, campaigns based on customer
Influencing the Marketing need attention through Nurturing
from Marketing. Sales Qualified feedback which in the end would
and Consistently Engaging ensure the customer wins.
Customers while Sales will Leads on the other hand are
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24
Five things I wish they had

told me about money
By Tadiwanashe Donald Chiketa
I
F I had been told these things issues at a younger age. In this to argue on this one but the
about money earlier in my article I lay out the five things I data you started your online
life, then I would definitely wish I had known about money business with needs money,
have been better off money- earlier on in my life. the raw materials, the company
wise than I am right now. In our registration and every other
culture, money issues are not 1. You need money to make stage to get your business or
freely discussed in families, money idea running.
it’s like a taboo. We are left to
figure it out on our own when As funny as this sounds, believe Before starting make sure that
we get there, but it might be too me it is very true. Starting you have money to start with
late for some of us. We need to from nothing really does not so that you are not caught
start discussing money issues exist, you need money for that off-guard. Start saving for
in our families and societies so business to take off. A lot of that business, look for angel
that children understand money the entrepreneurs are going investors or crowd fund
25
depending on how big that idea impulsive spending, putting Now to address this, I am going
is. It might not be much, but you money into pyramid schemes to leave you with a statement by
are going to need something to and having no financial plan is one ancient Greek philosopher
get you started. utter disrespect to money. That who founded epicureanism, his
An idea alone without the money is why in cases like these, it name was Epicurus. He said,
will not get you anywhere, goes really fast. Money cannot
remember that. stand being disrespected at all. “If thou wilt make a man
happy, add not unto his
That is why people who budget riches but take away his
2. Easy come, easy go and make financial plans on desires”.
how to use their money always
The easier the money comes have more at the end. Where it 5. Money should work for
to your pocket, the faster the is respected, money stays and you
money departs. multiplies.
All my life I have been hearing
This really addresses the 4. Money is never enough that you have to work hard for
issues that people have been money, work to get money and
dealing with during the Covid The reason why billionaires work again. It was all about me
19 pandemic. There has been always want to make more, working for money, only now
a lot of pyramid schemes going the same reason why they are did I actually realize that money
around and a lot of people have always looking for opportunities has to work for me. At this point,
become victims because they which make them more money most who grew up in the same
wanted easy money. is because you can never have system as I are asking: how that
enough money. You move from is possible? How does money
Money gained with little to no a bicycle to a car, then the work for someone?
effort will go very fast or may latest version of a brand some
be lost in the process, it will end go as far as owning a fleet of The answer is simple: INVEST.
in real tears. You should work cars. Then there are others who
to get money, put in effort and move to yachts and private jets. By investing, you have put your
time in making money. Money Others will want to make more money to work and it will bring
earned through hard work and for the future generations that you returns. Your money will
sweat will be sweet to enjoy and come after them, which means multiply, it will bring you more
the only tears you will have will they will always be out there money and you won’t have to
be tears of joy. looking for opportunities. work for money ever in your
life. Investing is making money
3. Money is a visitor Whatever the reason is, no one toil for you whilst you focus on
really has enough of money. other important things in your
Money is a visitor and it stays People are always out there life. Put your money to work!
where it is respected and looking for better opportunities
appreciated. Treat a visitor well and money will always find a Take note of these things and
and they will always come back, use wherever you go. The more your approach to money issues
visitors will not always be there money one has the more his will change.
but they will always come back desires grow which means they
where they feel at home. Living will always look for more money
your life without a budget, to satisfy their growing desires.
26
Team Selling Dynamics

which Drive Revenue
By Robert Gonye
Who Should Be A Part of the Team? such as personally buying lunch for any of my
teammates who join a sales call with you. Who
I
T’S a given; the revenue centre of a business doesn’t like free lunch?
is a part of a team selling process. Revenue
centres usually include sales, customer Before the call make sure you give your
success, marketing, sales development reps, teammates context on the situation and the
solutions consultants, and executives. specific task or talking points you’d like them to
cover. Here’s a great checklist to get started:
However, anyone from your company can be a
part of this process. For instance, if you’re fielding • Who are we meeting? — Include information
questions left and right about your roadmap, about the company they work for and their role.
it might make sense to bring in someone from
your product team. Let each unique situation and • Where are they in their decision process?
prospect request lead you to the right teammate.
A digital marketing team player will have an • Key use cases they’re evaluating — How do
understanding of online presence, however, they plan on using the product? Why are they
will not know how to manage sales funnels. planning on using the product? What benefits do
Having a team that communicates to the clients’ they expect to receive from the product?
requirements impacts the sales positively.
• What topics are you covering on the call?
How to Implement Team Selling:
• Where would you like your teammate to
1. If you are an individual contributor contribute and why? — This is a great opportunity
to not only inform your co-worker but also show
Start by building relationships with your co- them the deep respect you have for their expertise
workers in other departments. I imagine you’ve and importance to have them join you.
already done this being the social butterfly you
are. Once you have people you know and trust, 2. If you are a sales leader
ask them to join calls when their expertise is
relevant. You lose nothing by adding incentives You need to understand if your Annual Contract
27
Value or annualized revenue per customer

contract can support team selling (Account Remember that your organization is made up
Value). While team selling can help in many of extremely bright people who all hold different
selling environments, not all sales require a team nuggets of knowledge about your products,
effort. A good rule of thumb is an Annual Contract competitors, and the industry at large.
Value over an agreed amount that can normally
benefit from team selling. With this said, you If you want to accelerate your deal cycles, grow
know your business better than anyone else, so your average selling price, create better customer
you can evaluate this on a case-by-case basis. outcomes, and eliminate showstoppers. Team-
selling is a great place to start.
Once you have answered that pivotal question,
these steps will help get you started:
• Align activities with incentives — Make sure

everyone has skin in the game and by skin in the
game it means we pay everyone involved when
their efforts lead to net new revenue.
• Determine who your leader is — This is most Robert Gonye is a Business Growth Expert and
commonly a salesperson but this could also Influencer. He writes in his personal capacity.
apply to partnerships or any other person acting Comments and views:
as the lead of the project. Robert@realgrowthsolutions.net
Robertgonye2@gmail.com
The views given herein are solely for information
• Make sure everyone knows their role — For purposes; they are guidelines and suggestions and
example: are not guaranteed to work in any particular way.
• Customer Success: explain the customer on
boarding process, what is required from both
parties for a successful working relationship,
and instil trust in our ability to create great
outcomes for customers.
• Sales Engineering: take the prospective
customer on deep-dive through the platform
with a goal of displaying usability and
intuitiveness of the User interface with the
business.
• Product: walk the customer or prospect
through our roadmap and ensure they have
an understanding of where our companies
focus lies.
• Build a process that can be documented,

tracked, and scaled. I think we all know the
famous Peter Drucker quote, but it’s worth
repeating, “If you can’t measure it, you can’t
improve it”. Start with simple on market tools
such as Excel or Google Sheets — track
who has joined, what their roles are, how
the conversation went (qualitative data), and
lastly, what the outcome is. Did the opportunity
progress a stage in the pipeline?
In summary, there are no silver bullets in sales,
but team-selling comes pretty close.
28
T HERE seem to be an
understanding of what
advertising is, but I feel a dark
Advertising as an expense an irresistible offer. In fact,
nothing resembles an offer on
Look at the advert below I saw this advert.
cloud still hover on its profitability on BrownSense’s Facebook
because it is always viewed by page. I bet “dollars to donuts”, Do you think this ad will
the majority as an expense to if you solicit the owner’s opinion withstand the competitive gale
their businesses. In my view on advertising you will be told force winds that rage through
those saying advertising is an straight out of the gate that online marketplaces with this
expense or those saying it’s advertising is an expense. weak and frail offer?
an investment are both right
– it depends on how you view Let us contrast this with the
it. So, here is the question! following irresistible offer!
Do you view advertising as an
expense or an investment in ‘Get America’s best-reviewed
your business? mattress, delivered to your door
for free, for a 120-night trial’
Let me shed light on both The above ad reflects why
perspectives - those seeing 99% of businesses view This ad is bold, specific, and
advertising as an expense and advertising as an expense. irresistible. The risk reversal
those viewing it as a highly They’re surprised when people (120-night trial) grabbed my
leveraged business aspect with don’t whip out their wallet and attention. This company is going
potential to bring millions to the buy straight away. They’re out into the market with a really,
business. not creating an intrigue or really strong and compelling
motivating their prospects with offer. This throat-grabbing offer
29
demands the attention of those dollar and buy a $5 or a $10

in the market for a high-quality note. Essentially, buying money You must know your customer
mattress - cut through the noise at a steep discount! What intimately first and then offer
and stand out. other investments on earth can them a product or service that
give these huge returns that wow and speak to their fears
You need something to jolt and advertising does? and address their desires and
awaken your prospects; they hopes! If you do this well, it
are more distracted than ever Advertising is an investment but means the ad appeals to the
before. let put forward this caveat; only exact segment of the market you
if you understand the purpose want because your message
Advertising as an investment of the ad, the people you are rises above the noise that’s
targeting and temperature / created by loudness, hype, and
Let’s reflect a moment on what tone of your message. the general lameness of your
the late father of advertising, competition.
David Ogilvy said about the Making advertising super
great late Claude C. Hopkins; profitable Sadly, if all your marketing
“In 1908, when Hopkins was consists of you screaming,
forty-one, he was hired by The most common question ‘Buy my stuff!’ you will be
Albert Lasker to write copy for I see being raised relates to ignored in a sea of competition
Lord & Thomas. Lasker paid him traffic, I see people placing their as no one wants to be sold at.
$185,000 a year—equivalent to adds because the ad platform Your message will sound like
more than $639,000 in today’s promised to expose their ads that dude asking a girl he just
money”. to over 60 000 subscribers. met for the first time at the bar
So, they think this exposure to marry him.
Do you think Albert Lasker guarantees sales. Wrong!
viewed advertising as an In closing, let me remind you
expense? No! What do we know The traffic complaint makes that the job of an ad is not to
as the results of the relationship zero sense. How can you have sell but to create intrigue and
between Lord & Thomas (owned a traffic problem when digital get the prospect to raise their
by Albert Lasker) and Claude marketing has made traffic hand and say, ‘I’m interested’.
C Hopkins? The following will more abundant than it’s ever
paint a vivid picture of how been? The real issue here is An ad’s purpose is not to make
profitable advertising is. not in buying or availability of a sale. It’s one and only job is to
traffic. Anyone with an internet funnel prospects off the medium
“In Mr. Hopkins’ first decade connection and a credit card they’re on – Google, Facebook,
with Lord & Thomas, billings can buy traffic. etc. – by getting them to click
tripled to $18 million, briefly through to the next phase of the
making it the country’s No. 1 The real problem is conversion! funnel.
agency. Beginning as a space
broker for newspapers and Let me explain.
magazines, Lord & Thomas
evolved slowly into an agent for The first place to start looking at
advertisers. By the early 1900s, in order to improve conversion
L&T was handling billings of rate is the offer, the value you
approximately $900,000 and are offering to the market. I
was the third-largest agency believe you can’t offer anything
in the U.S.; total advertising without understanding the
handled through all agencies at market. Understanding who
the time was about $12 million”. they are make the difference Stanford Chabayanzara is the
between winning and losing. It founder of Melzara Education,
Albert Lasker viewed allows one to tailor marketing Quayside Technical College &
advertising as a vending message directly for your soon to be launched Melzara
machine that you can put in a audience. University. He can be reached
on stanchaba@gmail.com
30
How to Deal with A

Difficult Customer in
Business
By Robert Gonye
31
B
EING a topical issue, language. Then, respond by what we already know.
handling a difficult reflecting on the thoughts and
customer will always be feelings you heard back to your Tap Into the Beginner’s Mind.
experienced in the business customer.
line of work. Some of the most The beginner’s mind is a
common signs you encounter A typical example with a strategy of approaching every
which show that a customer customer can go like this: situation as if you were a
is getting frustrated include beginner. When you adopt this
crossed arms, heavy sighs CUSTOMER: I’m frustrated way of thinking, you enter every
and short replies. Worse, these because we have a limited conversation with the “don’t
physical signs show they’re budget and you’re unwilling to know” mind, which keeps you
losing interest in what you’re offer us a discount. from prejudging a customer
saying, and your shot at keeping CUSTOMER SUCCESS or their situation. It also
their business might be fading MANAGER: So, what I’m encourages you to live without
fast. hearing is that our pricing is a nagging thoughts like:
barrier for your business. Your
Difficult and even angry budget is tight, and I’m not • The customer should have
customers aren’t expressing offering a discount that meets already known they wouldn’t
frustration with you all the your needs. Is that correct? have a budget until next quarter.
time. In some instances, their
emotions are tied to external If you’ve adequately understood • The customer should have
situations and psychological their sentiment, move on. If read my email about their
stimuli. What will always make not, say, “Tell me more, so I discount expiration.
you stand out is when you put can better understand.” Never
your great communication promise you’ll fix the situation • The customer should not have
skills to work; the ability to read because you might not be able assumed I would be available
the situation and use some to. Your goal in this moment is to for weekly consultations.
of the key tips on managing make your customer feel heard
difficult customers to save your and valued. “Should” put your mind on the
customer from running away. defensive and jeopardize the
Consider Mental Heuristic/ productivity of the conversation
Practise Reflective Listening. Short Cut. before it even begins.
When a customer is told “I A mind shortcut helps you Approaching the discussion
understand,” by a service make quick, efficient decisions from a point of balance also
provider, the customer, most based on how you feel toward means you let go of being an
times, will get more agitated the person, place, or situation expert. Sure, you’re an expert in
because the terms will not make you’re considering. Simply put, your product/service, and you
them feel better. Furthermore, it’s the fact that we all made might be an expert in customer
such broad statements do not decisions and judgments service, but you’re not an expert
accomplish anything except based on our worldviews and in this customer, their situation,
infuriate the customer. experiences. It’s our bias. or the conversation you’re
currently engaging in.
Reflective listening, as a In these situations, objective
solution, will cause you to facts carry little weight. Instead, Let Go of Fear
understand what the other we run the decision or situation
person is saying by interpreting through our minds and develop Fear of a negative outcome
their words and their body our own opinions based on drives many of our reactions.
32
Commonly, fear makes us want the final steps you need to take
to control things. If a customer to get things moving. Simply Keep Calm and Carry On.
is being difficult, we’re afraid seeing each task chunked can
to challenge them because make it easier for your customer Conflict is a part of the
we might risk the relationship. to digest what’s left to do. business. How you react under
If they express displeasure fire impacts the future of your
with your timeline or pricing Remember: Anger Is Natural. customer relationships.
structure, we’re afraid because
we might not be able to fix the Ever throw out a price or time The adage, “The customer is
situation. investment required, and always right” still rings true. You
watch your customer become have far more to lose by taking
When engaging with a difficult frustrated, maybe even angry, the low road and stooping to a
customer, your job is to listen, at how high it is? Or maybe customer’s level of hostility.
understand, and discern the you’ve been on the other side.
next steps not to immediately A customer tells you how much Treating someone with
produce a solution. they want to pay for your new disrespect can reflect negatively
product upgrade, and it’s so low on you and your company, so
So, instead of apologizing, it makes you mad. reputation management should
slapping together a mediocre always be top of mind.
fix, or validating feelings, say, The fact of the matter is
“It’s unfortunate this happened. emotions are naturally wired Remember: people will often
I’m aware of how this is affecting into humans. In short, anger mirror the emotional signals
your business, and I appreciate is our evolutionary way of you emit. If you respond with
your patience as I work to bargaining. hostility and anger, don’t expect
resolve this matter.” friendliness and understanding
When faced with an angry in return.
Chunk The Problem. customer, avoid the (natural)
tendency to justify your position.
Chunking is the process of Instead, understand that they’re
taking one big problem and merely feeling undervalued
breaking it into several smaller, and attempting to control the
more manageable portions. situation.
These small portions are
easier for us to tackle, and Take your customer’s frustration
make us more willing to begin seriously, but not personally. The views given herein
dealing with the issue at hand. Remain calm. And actively are solely for information
Many people use chunking to listen to what your customer purposes; they are guidelines
organize their daily tasks. It’s says. When you’ve confirmed and suggestions and are not
guaranteed to work in any
equally helpful when managing you understand their frustration,
particular way.
challenging problems. thank them for communicating
it, and tell them you’ll get back
For instance, does your to them with a solution.
customer always have a reason
why they can’t set up their When a customer’s angry, no
account and get started using solution may make them feel
your business platform or tools? better. Give them time to cool
At your next meeting, ask them off, consult with your manager
to help you break down each of on the best way forward.
33
Hustler Vs Entrepreneur
– Which One Are You?
By Wilson Matt
34
W
HILE I would said before, most entrepreneurs an entrepreneur is building a
say that it is were (and actually still are) startup, he must hustle, but he
pretty safe to hustlers, they just evolved and knows that he must hustle on
assume that converted their hustle into a building his system so he can
most entrepreneurs are natural system that can attract other hire other hustlers to work in
hustlers, I would also say hustlers to work in for them. the system.
that most hustlers will never Making the next sale is what is This is why the first year of
become entrepreneurs. You important to a hustler, building running a business is critical,
see, hustlers are missing a few a company and leading his you will either develop the
things that entrepreneurs seem team is what the entrepreneur system and evolve to becoming
to have discovered. is focused on. an entrepreneur, or you will
forever be a hustler. Mom and
First of all, hustlers lack any The entrepreneur builds the Pop store versus Corporation.
real long term vision. A car system that the hustler works in.
salesman is a hustler, the Being a hustler is not bad, but At the root of the hustler-
car dealership owner is an for a hustler to not evolve into an entrepreneur dilemma is
entrepreneur. A person who entrepreneur is a sad shame. that one focuses on himself
flips real estate is a hustler, the Sometimes entrepreneurs fall or herself while the other
person who owns apartments back into the hustler mentality. focuses on others. Being an
and collects cashflow is an entrepreneur requires massive
entrepreneur. Capital Gains Maybe the company had a humility.
versus Appreciation and rough quarter and long-term
cashflow. The guy who sells aspirations must be sacrificed To entrepreneurs, brand equity
you stocks is a hustler, the in order to make payroll and matters more than a quick buck
guy whose stock he’s selling pay the bills. or commission. This is where
because he just had an IPO is customer service comes into
an entrepreneur. A consultant Sometimes the entrepreneur play. Take, for example, Zappos
and the guy who owns the may feel that shortcuts need and a hustler-owned online (or
consulting company. Highest to be made in order to meet offline) shoe merchant. Both
tax bracket versus lowest tax short term goals. I am an may carry the same shoes,
bracket (or even no tax bracket), entrepreneur that occasionally however, only one has the
you get the idea. falls back into “hustler mode”. brand equity required to get
away with charging more than
A hustler must continue hustling If this happens to you too, don’t the other. Brand equity, word
or his income will suffer. An worry about it too much, just of mouth, creating a culture of
entrepreneur can pick and recognize it for what it is, deal happiness, these are all long
choose when to hustle and with your immediate issues, and term, entrepreneurial assets
when to strategize for the future. then become an entrepreneur that Zappos carries over their
Both are after the same thing, again by focusing on long term hustler competitors.
financial freedom and wealth, vision.
but unfortunately only one will Build a better system for that When Zappos screws up an
actually accomplish that. particular issue so that you order, they are known to send
don’t fall back into this short- flowers, gift certificates, or
Hustling should be a means to sighted thinking (at least for that even hand deliver their shoes
an end, not the end itself. Like I particular issue) again. When themselves! When a hustler
35
screws up an order he moves in the future. Certainly, a hustler Being an entrepreneur may
on to the next customer, leaving can make a good (even great) involve overcoming odds
the previous one with a bad living, but an entrepreneur can and making money, but
experience. You see, the hustler achieve financial independence it’s definitely NOT hustling.
put the almighty dollar ahead of and separate his time from his Startup entrepreneurs find
his customer. Having humility, money-making ability. A hustler ways of making money, but
building a system that creates remains prisoner to his own do so ethically and in terms
brand equity, these are strange system, and once he stops of a defined growth strategy.
concepts for a hustler who has hustling, he stops earning. An Entrepreneurs build a business,
bills to pay TODAY. Short term entrepreneur, once he has built own the business, delegate,
satisfaction is chosen over long his own system, is able to walk strategize, and think ahead.
term brand building. away from it, come back many They link things – they are
months later, and find it doing connectors: businesses, ideas
The difference between the better than before he left. It and people. Entrepreneurs
two examples is “me” versus is not difficult to see who will create systems, contingency
“my customers”. Zappos reach financial freedom under plans, they develop others, and
probably loses money on that this model. (probably most noteworthy)
customer that they just tried to entrepreneurs consider exit
keep happy, but they don’t care Why hustle when you can planning.
because they know it will pay off “undertake enterprise”?
36
Effective leadership:
The Five Rules of Leadership
1. Shape the future. This rule around discipline for getting children succeed, human capital
is embodied in the strategist things done and the technical developers help future leaders
dimension of the leader. expertise to get the right things be successful. Throughout
Strategists answer the question, done right. the organization, they build
“Where are we going?” and a workforce plan focused on
they make sure that those 3. Engage today’s talent. future talent, understand how
around them understand the Leaders who optimize talent to develop that talent, and help
direction as well. They figure answer the question, “Who employees see their future
out where the organization goes with us on our business careers within the company.
needs to go to succeed; they journey?” Talent managers Human capital developers
test these ideas pragmatically know how to identify, build, and install rules that demonstrate
against current resources engage talent to get results a pledge to building the next
(money, people, organizational now. They identify what skills generation of talent.
capabilities); and they work with are required, draw talent to
others to figure out how to get their organizations, engage 5. Invest in yourself. At the
from the present to the desired these people, communicate heart of the Leadership Code—
future. Strategists have a vision extensively, and ensure that literally and figuratively—is
about the future and are able employees turn in their best personal proficiency. Effective
to position their organizations efforts. Talent managers leaders cannot be reduced to
to create and respond to that generate intense personal, what they know or what they do.
future. The rules for strategists professional, and organizational Who they are as human beings
are about creating, defining, loyalty. The rules for talent has everything to do with how
and delivering principles of managers center on resolutions much they can accomplish with
what can be. that help people develop and through other people?
themselves for the good of the
2. Make things happen. Turn organization. Leaders are learners: from
what you know into what you do. success, failure, assignments,
The executor dimension of the 4. Build the next generation. books, classes, people, and
leader focuses on the question, Leaders who are human life itself. Passionate about
“How will we make sure we capital developers answer their beliefs and interests, they
get to where we are going?” the question, “Who stays and expend enormous personal
Executors translate strategy sustains the organization for energy on and give great
into action and put the systems the next generation?” Talent attention to whatever matters to
in place for others to do the managers ensure shorter-term them. Effective leaders inspire
same. Executors understand results through people, while loyalty and goodwill in others
how to make change happy, human capital developers because they themselves act
assign accountability, know ensure that the organization has with integrity and trust. Decisive
which key decisions to take the longer¬term competencies and impassioned, they are
and which to delegate, and required for future strategic capable of bold and courageous
make sure that teams work well success; they ensure that the moves. Confident in their ability
together. They keep promises organization will outlive any to deal with situations as
to multiple stakeholders. The single individual. Just as good they arise, they can tolerate
rules for executors revolve parents invest in helping their ambiguity. - www.amanet.org
37
O
UTSOURCING is the your business, launch a product post-Covid. There is no doubt
business practice of or delegate certain tasks to a that outsourcing accounting
hiring a party outside competent outside vendor. services from reliable
a company to perform services Outsourcing is important in accounting firms has become
and/or produce goods that today’s world especially in this a viable solution or option for
traditionally were performed era of COVID-19. The pandemic small and medium enterprises.
in-house by the company’s (Covid-19), has had an impact Outsourcing accounting
employees and staff. on every industry all over the services from competent firms
world, including commerce can help small businesses
Importance of outsourcing in which has led many businesses survive the pandemic and post
today’s world to outsource their services. the pandemic.
Some businesses have been
In the old days, Outsourcing forced to close physical office Benefits of outsourcing
was limited to large companies spaces and this has posed a
but today businesses of all major challenge on maintaining Shared Risk
sizes can realize the benefits an effective financial accounting Shared risk between the
of Outsourcing. In many cases, and reporting system. company and the outsource
the benefits of outsourcing partner. The risks are equally
services/products are not for The pandemic has also placed shared with the outsource
optimization strategy but they economic havoc on small partner.
are a necessity. In some cases businesses and they are Operational Risk – Keeps the
it’s the only feasible way to grow likely to suffer from the effects operations going in case of
38
employee turnover. processes were done in-house. honesty within the agreed times
at the point of engagement.
Overheads IT Outsourcing In some cases
If the Outsourcing contract especially in the early stages What safeguards should be in
is negotiated carefully, it will of setting up the business, place to ensure a successful
reduce the overheads that one would need good skills outsourcing relationship?
would have been incurred. but unable to afford e.g. an
IT person but cannot pay for Organizations can benefit from
The key is to ensure that the time required. There is no outsourcing if the following
the costs per item or service need to employ one but can measures are in place:
are lower than the costs of engage a company to provide
producing the item or provide the services and the recipient 1. The outsourcing partner has
the services. company pays for services experience and competencies
rendered. Some companies in the services and products
By Outsourcing the process, can request a retainer fee and being outsourced.
service or production, the then charge for time spent over 2. Written agreements are in
organization’s overhead costs and above theED `DR retainer place specifying key delivery
are reduced as the outsource fee. outputs and time lines to avoid
partner can offer the service disputes at the point of delivery.
or produce the item cheaper Project Outsourcing 3. Obtain references from
based on economies of scale. clients they have engaged
This is a process where the them as outsource partners to
Disadvantages of Outsourcing company/organization engages establish how they performed
a 3rd party with skill and on the assignments.
Loss of some control experience to perform functions
The risk of a delayed delivery or manufacturing cheaper, Fairvalue Management
but this can be mitigated by quicker, and at a better quality Consultancy (Pvt) Ltd offers
conducting a comprehensive than own production. then following services on an
due diligence of the Partners Outsourcing services offered outsourcing basis:
before engagement. It would by Fairvalue Management I. Accounting services
help if one does not have Consultancy (Pvt) Ltd II. Bookkeeping Services
the skills and experience to We offer the following III. Internal Auditing services
evaluate engage professionals outsourcing services: IV. Preparation of business
to do the exercise- Its money plans
well spent. Accounting services V. Payroll services
• Bookkeeping VI. Systems documentation
The types of Outsourcing • Preparation of Business Plans and implementation
Professional Outsourcing Internal Audit VII. Preparation of farm
e.g. Legal Services, Payroll • Preparation of management accounts
Services, Accounting services, accounts VIII. Preparation of crop farm
IT repairs, Internal Audit, • Preparation of audit files and budgets
Human Resources. In this facilitation of external audits IX. Mentoring/ coaching
case, the company uses • Company secretarial services services
professional companies with • Payroll Services X. Taxation services
experience to perform these Engage with us today and we XI. Company secretarial
functions or services better and will offer the above-mentioned services
cheaper than if the functions or services with integrity and
39
Tenders
MINISTRY OF TRANSPORT AND inviting suitably and reputably Zimbabwean PRAZ
INFRASTRUCTURAL DEVELOPMENT registered companies to participate in the following
tenders. Bidders must be registered in the particular
Invitation to Domestic Tender field of business or category with the Procurement
Regulatory Authority of Zimbabwe and must be
THE Ministry of Transport and Infrastructural registered with ZIMRA and NSSA.
Development of the Republic of Zimbabwe is inviting
prospective registered bidders to participate in the Tender number
following tenders.
TSCZPRINT.01/2021. Originating, printing and
Tenders must be enclosed in sealed envelopes and delivery of student driver’s handbooks.
endorsed onthe outside with the correct reference Closing date: 18th June, 2021, at 1400 hours.
number, the description, the closing date and must
be delivered by hand to Ministry of Transport and TSCZSEC.01/2021. Provision of security services.
Infrastructural Development, Office No. 14/42, Closing date: 18th June, 2021, at 1400 hours.
Fourteenth Floor, Kaguvi Building, cnr. Simon Vengai
Muzenda Street and Ahmed Ben Bella Avenue, TSCZTS.01/2021. Provision of vehicle tracking
Harare, on or before 1100 hours on the closing date. system. Closing date: 18th June, 2021, at 1030
No faxed, e-mailed or late tenders will be considered. hours.
Tender number TSCZINS.01/2021. Provision of Insurance Services.

Closing date: 18th June, 2021, at 1030 hours.
MOTID/INLAND WATERS 01 OF 2021. Construction
of F14 houses, control tower and hobour at Tugwi TSCZCW.01/2021. Supply and delivery of staff
Mukosi Dam (design and build). Registration: PRAZ cooperate wear.
Category S/C/006. Ministry of Local Government and Closing date: 18th June, 2021, at 1500 hours
Public Works, CIFOZ and or ZBCA under categories
A and B of civil contractors. Closing date: 11th June, TSCZ/ACC.01/2021. Vans/Kombi accessories.
2021. Closing date: 1st June, 2021, at 1600 hours.
MOTID/CVR.02/2021. Metal photoplates. Documents with specifications for the tenders will
Registration: PRAZ Category G/C/006. be issued to interested bidders upon payment of a
Closing date: 11th June, 2021. non-refundable fee of ZWL$5 000,00, from the Traffic
Safety Council of Zimbabwe between 0830 hours to
Documents 1200 hours and 1400 hours to 1500 hours during
normal working days (Monday to Friday).
Tender documents are obtainable from the
Procurement Management Unit Office, Ministry of Submission of tender
Transport and Infrastructural Development, Room
41, Fourteenth Floor, Kaguvi Building, corner Simon Tenders must be submitted in sealed envelopes and
Vengai Muzenda Street and Ahmed Ben Bella endorsed on the outside with the name of bidder,
Avenue, Harare, between 0745 hours and 1530 advertised tender number, description, closing date
hours during week days. and hand delivered to:
NB: Documents will be issued upon payment The Procurement Management Unit, Traffic Safety
of a non refundable fee of one thousand dollars Council of Zimbabwe and dropped in the tender box,
(ZWL$1 000,00), only per tender. Second Floor, 4, Park Street, Harare, not later than
the closing date and time on or before 21st of June,
TRAFFIC SAFETY COUNCIL OF ZIMBABWE 2021. Bids received after the closing time and date
(TSCZ) will be rejected.
Invitation to Domestic Competitive Bidding TSCZ does not bind itself to accept the lowest or
any tender and reserves the right to accept the
TRAFFIC Safety Council of Zimbabwe (TSCZ) is whole or part of any tender.
Tenders
RESERVE BANK OF ZIMBABWE (RBZ) CBTD.41-21. For the supply and delivery of aluminium
double extension ladders.
Invitation to Domestic Competitive Bidding BIDS Closing date: 24th June, 2021, at 1100 hours.
are invited from reputable bidders registered with
the Procurement Regulatory Authority of Zimbabwe Tenders must be enclosed in sealed envelopes and
(PRAZ) for the following requirements: endorsed on the outside with the advertised tender
number, the description, the closing date and must
RBZ/DOM/003/2021. Supply and delivery of network be posted in time to be sorted into Post Office Box
and line printers. CY 264, Causeway, or delivered by hand to:
Closing date: 21st June, 2021.
The Procurement Head, TelOne Office 8S4, Runhare
RBZ/DOM/004/2021. Proposed refurbishment of House, 107, Kwame Nkrumah Avenue, Harare,
existing offices. (CIFOZ, ZBCA or MLGPW,Class before 1100 hours (ZIM Time) on or before the
A-C). Pre-tender site date, time and venue: 1st June, specified closing date. Documents for the tenders
2021, at No. 19, George Drive, Msasa, Harare, at 10 are obtainable upon request on the following email:
o’clock. procurement@telone.co.zw
Closing date: 21st June, 2021.
RBZ/DOM/005/2021. Supply and delivery of Xerox ZIMBABWE POWER COMPANY (ZPC)

cartridges.
Closing date: 21st June, 2021. Invitation to Competitive Bidding
RBZ/DOM/006/2021. Supply and delivery of HP INTERESTED and qualified companies are invited to
cartridges. Closing date: 21st June, 2021. bid for the below listed requirements. Tenders must be
enclosed in sealed envelopes and endorsed on the
Three hard copies of each tender, enclosed in sealed outside with the advertised Procurement Reference
envelopes, addressed to Deputy Director Procurement Number, the Tender Description and Tender
Management Unit, endorsed on the outside with the
advertised tender number, description and closing Closing date: Tenders must be received at ZPC not
date, must be deposited in a tender box at: later than 1000 hours on or before the respective
indicated closing date or delivered by hand to
The Reserve Bank of Zimbabwe, Ground Floor, 80, the tender box addressed to the attention of The
Samora Machel Avenue, Harare, before 1000 hours Accounting Officer, Zimbabwe Power Company,
on the closing date. Documents are obtainable upon Twelfth Floor, Megawatt House, 44, Samora Machel
production of proof of payment of a tender fee of ZW$1 Avenue, Harare, Zimbabwe.
000,00, for RBZ/DOM/004/2021 and ZW$600,00, for
the other tenders from the Banking Hall at the above ZPC/HO/INT/MC/01/2021. Market consultation for
given address or upon request via email (excluding the design, manufacture, supply, delivery, installation
RBZ/DOM/004/2021) on mkangere@rbz.co.zw and and commissioning of two steam receivers complete
kchiwetu@rbz.co.zw with inlet and outlet branches, drain pocket and
support. Site visit date and time: 22nd June, 2021, at
TELONE (PRIVATE) LIMITED 1000 hours.
Closing date and time: 6th July, 2021, at 1000
Invitation to Competitive Bidding Tender hours.
Tender number Expression of Interests (EOI) ZPC/HO/INT.04/2021. Supply and delivery of reverse
osmosis membrane elements at Hwange Power
EOI.01-21. For the recycling of recovered Station.
telecommunications equipment and other electronic Closing date and time: 20th July, 2021, at 1000
waste. hours.
Closing date and time: 17th June, 2021, at 1100
hours. ZPC/HO DOM.55/2021. Supply and delivery of
laptops at ZPC Head Office.
Competitive Bidding Tender Domestic (CBTD) Closing date & time: 22nd June, 2021, at 1000 hours.
Tenders
ZPC/HO DOM.56/2021. Supply and delivery of motor Site visit date and time: 22nd June, 2021, at 1000
vehicles (pick-up trucks) at ZPC Head Office. hours.
Closing date and time: 22nd June, 2021, at 1000 Closing date and time: 6th July, 2021, at 1000
hours. hours.
ZPC/HO DOM.57/2021. Supply and delivery of fire ZPC/HO DOM.67/2021. Supply and delivery of staff
protection equipment spares at Hwange Power welfare and cleaning consumables at Hwange Power
Station. Station.
Closing date and time: 22nd June, 2021, at 1000 Closing date and time: 22nd June, 2021, at 1000
hours. hours.
ZPC/HO DOM.58/2021. Supply and delivery of LED ZPC/HO DOM.68/2021. Supply and delivery of street
tubes at Hwange Power Station. light spares at Munyati Power Station.
Closing date: 22nd June, 2021, at 1000 hours. Closing date and time: 22nd June, 2021, at 1000
hours.
ZPC/HO DOM.59/2021. Supply and delivery
of hardware (plumbing, carpentry and painting ZPC/HO DOM.69/2021. Provision of services for
materials) at Hwange Power Station. super heater tubes replacement at Bulawayo Power
Closing date: 22nd June, 2021, at 1000 hours. Station. Site visit date and time: 22nd June, 2021, at
1000 hours.
ZPC/HO DOM.60/2021. Hire of 2 x 28 seater buses Closing date and time: 6th July, 2021, at 1000
for six months at Harare Power Station. hours.
Closing date and time: 22nd June, 2021, at 1000
hours. Interested bidders are required to download tender
docu ments that consist the instructions and scope
ZPC/HO DOM.61/2021. Supply and delivery of of work from the ZPC website https://www.zpc.co.zw/
coarse salt, sulphuric acid and caustic soda pearls at tenders. Site visit is compulsory and clearance is two
Harare Power Station. weeks before site visit date. Your submissions should
Closing date and time: 22nd June, 2021, at 1000 reach The Zimbabwe Power Company not later than
hours. the indicated closing date for each tender. Bidders
must regularly check the website until the tender
ZPC/HO DOM.62/2021. Supply and delivery of ash closes for update and responses to queries.
plant sluiceway liners at Hwange Power Station.
Closing date and time: 22nd June, 2021, at 1000 Note: Late submissions will not be accepted.
hours.
MINERALS MARKETING CORPORATION OF
ZPC/HO DOM.63/2021. Supply and delivery of Idler ZIMBABWE (MMCZ)
Steel Rollers at Hwange Power Station.
Closing date and time: 22nd June, 2021, at 1000 Invitation to Competitive Bidding Domestic
hours.
INTERESTED and qualified companies are invited
ZPC/HO DOM.64/2021, Supply and delivery of to bid on the below listed tenders. Tenders must be
various Ion exchange resins for Hwange Power enclosed in sealed envelopes and endorsed on the
Station. outside with the advertised tender number, the tender
Closing date and time: 22nd June, 2021, at 1000 description and tender closing date. Tenders must be
hours. received at MMCZ on or before the closing date or
delivered by hand to The tender box to the attention
ZPC/HO DOM.65/2021. Supply and delivery of bolts of The Procurement Management Unit, Minerals
and fasteners at Hwange Power Station. Marketing Corporation of Zimbabwe, 90, Mutare
Closing date and time: 22nd June, 2021, at 1000 Road, Msasa, Harare, Zimbabwe, on or before 1000
hours. hours on the closing date.
ZPC/HO DOM.66/2021. Provision of a major service Tender number

for weighbridges 1 and 2 at Hwange Power Station.
Tenders
MMCZ DOM.09/2021. Supply and delivery of laptops be directed to Deposit Protection Corporation
to MMCZ. Procurement Management Unit Evelyn House, 26,
Closing date: 22nd June, 2021. Leonid Brezhnev Street, Procurement Office, Harare,
Zimbabwe, Telephone: +263 242 250 900/1: E-mail:
Tender documents can be made available to bidders procurement@dpcorp.co.zw not later than 4th June,
on request through the following email proc@mmcz. 2021
co.zw; zaranyika.z@mmcz.co.zw; murambwa.a@
mmcz.co.zw free of charge. MINISTRY OF HEALTH AND CHILD CARE
MAHUSEKWA DISTRICT HOSPITAL
Alternatively upon payment of a non-refundable fee of
ZWL$840,00, into the account below: Name: MMCZ Invitation to Domestic Competitive Bidding
Bank Name: FBC Branch: Samora Machel Account
Number: 3053001540373 TENDERS must be enclosed in sealed envelopes
and endorsed on the outside with tender number
Standard bidding documents may be collected description, the closing date, addressed to The
from MMCZ reception upon production of proof of Procurement Management Unit and must be
payment, though we discourage this due to the risks received at Mahusekwa District Hospital, P.O. Box
of spreading COVID-19 associated with physical 290, Marondera.
collection.
Tender number
DEPOSIT PROTECTION CORPORATION (DPC)
MDH/PSIP1/2021. Supply and delivery of building
Tender Notices material.
Closing date: 17th June, 2021.
Invitation to Domestic Competitive Bidding
MDH/Kitcheneqp1/21. Supply and delivery of kitchen
THE Deposit Protection Corporation (DPC) invites equipment.
reputable Service providers registered with the Closing date: 17th June, 2021.
Procurement Regulatory Authority of Zimbabwe
(PRAZ) to participate in the below tenders: Closing and opening date for the above tender is
1000 hours.
DPC DCB.02/2021. Provision of security services
(re-tender). Closing date: 17th June, 2021. Tender documents can
Closing date and time: 22nd June, 2021, at 1000 be inspected and are obtainable from Mahusekwa
hours. District Hospital, Procurement Department upon
payment of a non-refundable fee of $1 000,00, per
DPC EOI.01/2021. Expression of Interest: Provision copy in the Accounts department with effect from
of Actuarial services for the calculation of DPC 31st May, 2021.
Optimal Premium Rate.
hours. For more updates on tenders, kindly join one of our
groups:
DPC EOI.02/2021. Expression of Interest: Provision https://chat.whatsapp.com/
of Actuarial services for the development of a Risk Cv1bLefvIKvCiQfNPCaPFR
Based Premium Sys tem.
hours.
Details of the tender and expressions of interest shall

be contained in the bidding documents obtainable by
interested bidders for free upon request via email:
procurement@dpcorp.co.zw
Any queries regarding the advertised tender shall

Midentity Studio: +263 783 069 152 / +263 778 807 621

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THE ENTREPRENEURIAL MAGAZINE

JUNE 2021 PUBLICATION

The power of an entrepreneurial mindset:

Venture Capital for youth entrepreneurs on the cards 10

The Importance of Realigning your IP Strategy:

Success happens when opportunity meets preparedness:

Warming up to Hydroponic farming method: Mukarati takes a leap of faith 18

Five things I wish they had told me about money 25

Team Selling Dynamics which Drive Revenue 27

Advertising is an expense, right? Wrong! 29

How to Deal with A Difficult Customer in Business 31

Hustler Vs Entrepreneur – Which One Are You? 34

Effective leadership: The Five Rules of Leadership 37

Managing Director EDITOR’S

Unpacking SI 127 of 2021

• Increased demand for

• Increase in ZWL inflation

“You do not have to be

“I had zero experience in

Venture Capital for

“We are glad to be

“It is imperative that

The business tycoon

“We overcome this challenge

In the spirit of giving back

Study Internationally, Save

Five things I wish they had

Team Selling Dynamics

Value or annualized revenue per customer

• Align activities with incentives — Make sure

• Build a process that can be documented,

demands the attention of those dollar and buy a $5 or a $10

How to Deal with A

Tender number TSCZINS.01/2021. Provision of Insurance Services.

RBZ/DOM/005/2021. Supply and delivery of Xerox ZIMBABWE POWER COMPANY (ZPC)

ZPC/HO DOM.66/2021. Provision of a major service Tender number

Details of the tender and expressions of interest shall

Any queries regarding the advertised tender shall

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