READY TO

IMPROVE YOUR ORGANISATION'S

OPERATIONAL EFFICIENCY?

Palladium Accounting enables

you to work smarter, not harder
with unique features that
streamline your business to be
more effective.

Palladium offers a complete

business solution. Every feature in
Palladium Accounting is
developed to help
businesses
become more efficient and more
profitable.

ENHANCE YOUR BUSINESS.

TRY PALLADIUM TODAY
CONTACT SCAN OR CLICK QR CODE
FOR WHATSAPP

(+263) 8677 197 036

https://wa.me/
263713921721
sales@sagehilltechnologies.com
mailto:sales@sagehilltechnologies.com

https://www.sagehilltechnologies.com
www.sagehilltechnologies.com
(+263)713 921 721
˂˧˛˘˥ˆ˘˥˩˜˖˘˦
ˊ˛˔˧ˊ˘˂˙˙˘˥
ʹ˨ˠ˜˚˔˧˜ˢˡ

˅˘˙˨˦˘ʶˢ˟˟˘˖˧˜ˢˡ
:HEULQJWKHEHVWVROXWLRQRIIXPLJDWLRQVHUYLFHV
$WKUHHPRQWKVJXDUDQWHHLVJLYHQWRDOORXU
FOLHQWV:HQRUPDOO\VHUYLFHGXULQJZHHNHQGVRU
DIWHUZRUNLQJKRXUVEHFDXVHRXUIXPLJDWLRQ6SUD\
LVSRZHUIXODQGUHTXLUHVHQRXJKDHUDWLRQ:HDUH
ZHOOHTXLSSHGWRKDQGOHDOOW\SHVRISHVWV
ˆ˔ˡ˜˧˔˥ˬˆ˘˥˩˜˖˘˦ HOLPLQDWLRQUDQJLQJIURP
0LFH 5DWV %HG%XJV
&RFNURDFKHV 7HUPLWHV

ʷ˜˦˜ˡ˙˘˖˧˜ˢˡ
ʶˢˠˠ˘˥˖˜˔˟ʶ˟˘˔ˡ˜ˡ˚ $VZHKDYHVHHQRYHUUHFHQW\HDUVWKHYLUXVFDQ
VSUHDGTXLFNO\DQGHDVLO\$VWKHUHVSRQVLEOH
RZQHUDVVXUH\RXUVWD΍DQGFXVWRPHUVWKDW\RX
DUHWDNLQJWKHQHFHVVDU\SUHFDXWLRQVWRJXDUDQWHH
WKHLUKHDOWKDQGVDIHW\+DYH\RXURɝFHVVFKRROV
UHVLGHQWLDODUHDVDQGFKXUFKHVGLVLQIHFWHGZLWK
ʶ˟˘˔ˡ˜ˡ˚ʷ˘˧˘˥˚˘ˡ˧˦ +LQQSRVVΖQYHVWPHQWV

  LQIR#KLQQSRVVFR]Z

mailto:info@hinnposs.co.zw
$*HRUJH6LOXQGLND&RUQHU WK+DUDUH
  ZZZKLQQSRVVFR]Z
https://hinnposs.co.zw/
The Entrepreneurial Magazine February 2022 Publication

 our dedicated team of contributors

for instance
investment investment
opportunities in
opportunities in Zimbabwe,
Zimbabwe, the latent potential the
latent
of potential
African of African
technology
technology
ecosystem, ecosystem,
entrepreneurial Managing Director
marketing as a fundamental
entrepreneurial marketing astoola
in catapultingtoolbusiness growth Denzel T Chimene
fundamental in catapulting
amongst other weighty stories.
business growth amongst other
weighty stories. Chief Editor
We also recognise budding
startups through our annual Caroline Chiimba
We
“Top also10recognise
Start-ups budding
To Look startups
Out
through
For.” Thisour is anannual “Top that
initiative 10
Start-ups
seeks To Look
to Out For” this
acknowledge is an Acting Publication Editor
initiative
outstanding that seeks to acknowledge
start-ups that are Amanda E Jojo
contributing start-ups
outstanding to economic
that are
dynamism by stimulating
contributing to economic dynamism
innovation
stimulating and injecting Sales and Marketing

Welcome
by innovation and
competition.
injecting competition. Lorraine Kambamura
I am overly excited as I step in as Thabani Moyo
to
to yet another edition
yet another edition ofof The
The Ithe
am overly
editorexcited
(acting)as I taking
step in as the
over
Entrepreneurial Magazine were
Entrepreneurial Magazine where our editor (acting) from
from Caroline Chiimba who is Caroline
aim
our is aim
to satisfy
is toyou the reader
satisfy you with
the Chiimba
now thewho is now
Chief the Chief
editor undereditor
our Journalist
news endowed with continuity
reader with news endowed with and under our media tech entity
media tech entity InnLeap. The InnLeap. Vongai Mbara
continuity and insight.
insight. job job
The that that
Caroline
Carolinediddidatat The
The
Entrepreneurial Magazine
Entrepreneurial Magazine was was
InInharmony
harmony withwith theof core
the core business of nothing short
nothing short of of phenomenal.
phenomenal. Contributors
business journalism
journalism which is all about which is all Indeed, “I have got bigbig
Indeed, “I have got shoes
shoes to
to fill” Abigirl Phiri
about covering growth, our fill” because the outgoing editor
covering growth, our latest offering because the outgoing editor
latest offering is filled with injected life into this publication, Simba Mswaka
iscontent
filled with content
that that ison
is based based
sound on injected
deliveredlife hard-hitting
into this publication,
stories
sound research. Wethis
do this in variety delivered hard-hitting stories and Paul Nyausaru
research. We do in variety of and connected with the business
of ways, but the emphasis
ways, but the emphasis is is onon connected with the
community, creating a sense of business Robert Gonye
giving
giving readers
readers business
business tipstips and community,
belonging and creating
purpose. a sense of
strategieswhile
strategies while focusing
focusing on on the belonging and purpose.
personalities and companies, Looking forward to your Communication officer
personalities and companies, both
bothand
big bigsmall
and thatsmallarethat are
driving continuous
Looking forward support of the
to your continuous Charlette Mukwamiri
driving unprecedented
unprecedented change across the change brand!
support of the brand!
across the country.
country.
Amanda Ellen Jojo Designed by
Be inspired by the story of Dr From the editor and the team,
Be inspired with thea story of Dr Kingsley Chikumbirike
James Makamba pro-active
James Makamba
originator, a pro-active
entrepreneur and
originator,
individualist who advocates and
entrepreneur
African innovation.
individualist who advocates for
for
Happy reading!!! Web Designing Team
Ads Only
African innovation. *Don’t forget to share with
This edition also brings you Blessed Chakubva
your loved ones and send us
stories
This editionthat
also proffer valuable
brings you stories feedback on
insights from our dedicated
that proffer valuable insights from admin@entremag.co.zw
malto:admin@entremag.co.zw
team of contributors for instance
 www.entremag.co.zw




Royal Secrets
Zim’s informal spreadaits
sector requires wings to
paradigm East
shift forAfrica
viable
economic…as the Beauty Industry booms.......................................................04
outcome................................................................................................4

Overview: Investment opportunities in Zimbabwe.................................................6

Collectivebusinesses
Small investment effort essential
to startfor a sustainable 2022
in 2022.........................................................9
business operating environment: ZNCC...........................................06
The Fintech Revolution..........................................................................................12

Financial
A wealth sector holds
of entrepreneurial the leverage
expertise: Dr Makamba’sto tackle story
of deepclimate
roots and strong branches........................................................................15
change..................................................................................09
Comprehensive, customisable cleaning services:
Hinnposs Investments............................................................................................17

A bold
The power approach to realisation
of Entrepreneurial of dreams:
Marketing................................................................18
The story behind House of Stone Properties....................................12
How systematic is your talent management process?.............................................21

How to Techno
get pastsolution
the Gatekeeper............................................................................23
enthusiast on a drive to
accelerate e-learning.........................................................................15

Dealing withMagazine
The Entrepreneurial Gatekeepers Bringswhena Toppushing
10 of Zimbabwean
forTo
Start-Ups a Sale............................................................................................17
Look Out For in 2022

1. AfriBlocks...................................................................................................25
2. NatuTech...................................................................................................26
Changing your game in WhatsApp Marketing..................................19
3. Crystal’s Aura.............................................................................................27
4. TisuMazwi..................................................................................................27
5. Analyte Laboratories .................................................................................28
6. The significance of intrapreneurship in a
Gotteshand................................................................................................28
7. fast-changing world...........................................................................21
TradEx........................................................................................................29
8. EthelartConnect PVT LTD...........................................................................29
9. Reynard Arnold..........................................................................................30
10. NeatCraft...................................................................................................30
Building in Public...............................................................................23

ADVERTISE
WITH US
CONTACT US

malto:admin@entremag.co.zw
mailto:admin@entremag.co.zw mailto:theeentremag@gmail.com

http://wa.me/+263 779105424 http://wa.me/+263 719356360

The Entrepreneurial Magazine
Zim’s informal sector requires
a paradigm shift for viable
economic outcome
IMBABWE’s
informal sector
has been a vital
source of liveli
hood over the
past decades, it is projected
that between 80 to 90 percent
of Zimbabweans are engaged
in informal economic activities.
Despite the negative
perception associated with the
informal sector, it accounts for
40 percent of Zimbabwe’s
Gross Domestic Product (GDP.)
Commenting on the perception
of the informal sector in
developing countries,
Development Economist
Prosper Chitambara said most
governments have not
provided support to the
informal sector to facilitate
transitioning towards formality
yet the informal economy in
most low-income countries
constitutes the biggest
segments of their economies.
“There is need for a paradigm
shift in terms of perceptions,
attitudes displayed by
governments in low income
countries towards the informal
economy they must see the
potential that the informal
economy has and then come up
with ways and means of
supporting the transition
process towards formality.
“The strategy must also contain
or address the key drivers of
informality in the economy and
obviously proffer action plans
on how best the informal sector
can actually be integrated in
the formal economy.
“Of course, some of it
(integration) is already
happening in terms of value
chains across the economy in
some cases we are seeing big
businesses in the formal sector
rely on informal traders for
example for produce when we
go to supermarkets a lot of
agricultural produce actually
comes from informal sector,”
Chitambara told this
publication.
He highlighted that there are a
lot of opportunities for
strengthening synergies
between the formal and the
4
informal that can actually
become a basis for incentivising
the formalisation processes.
In order to accelerate a growth
orientated formalisation of the
informal sector, Chitambara is
of the view that a stable and
sustainable economy will drive
the shift.
“…a stable economy is critical
even for the success of the
informal businesses and for
their formalisation we need a
very stable macro-economic
framework as well as an
economy that is actually
creating jobs, an economy that
is growing inclusively so as to
absorb a lot of the new labor
entrance into the labor
market,” Chitambara
underscored.
Chitambara also called on
government to incentivise the
tax regime since it is quite
burdensome and punitive.
He said: “Because of that, lot of
businesses have decided to
remain informal because there
are essentially no incentives for
them to formalise. One of the
The Entrepreneurial Magazine
major reasons why we have a
huge informal economy is the
fact that growth is not delivered
on jobs.”
However, in Zimbabwe there
are ventures that are on a drive
to formalise the economy,
amongst them is Africa
Investors Hub. The company is
a catalyst link between the
financial institutions, investors,
donors and the informal traders
for the financial inclusion.
Speaking to this publication
Founding Director of Africa
Investors Hub Noel Mavura said
the Hub is spearheading the
transition of the informal sector
through the adoption of Know
Your Customer (KYC) business
documents which has a patent
which will allow them to open a
bank account and obtaining a
tax clearance from Zimbabwe
Revenue Authority (ZIMRA.)
“Our main objective is to tap
the informal transactions which
are not being banked. The
move also aims to facilitate
these businesses' access to
funding, training and marketing
opportunities offered by
different organisations,”
Mavura explained.
Africa Investors Hub source its
funding by spreading the word
to investors and banks to give a
lifeline to the informal traders in
a form of recourse contract
loan.
“In this aspect we usually work
as a nonprofit making
organization hence we don't
charge any fees from the
financial institutions. In most
cases will dilute the balance of
our personal resources to oil
these operations,” Mavura
added.
Some of the challenges that
Africa Investors Hub face in the
formalisation quest are tied to
financial institutions who are
still clinging to the principle of
requiring collateral assets
before the disbursement of
loans.
“This is one of the major
drawbacks, be that as it may,
we have some organisations
which came on board to
support the great initiative by
rolling out some funds
specifically from their
portfolio,” he said.
To date, Africa Investors Hub
has mainstreamed more than
5000 informal business and
their goal is to formalise at least
more than half a million
businesses in Zimbabwe before
extending their regional
footprint in Southern Africa.
In order to guard against funds
mismanagement in all their
funded informal enterprises,
the Investors’ Hub has a unique
funds managerial system which
is coupled by an innovation
strategic implementation.
He said: “We have more than
100 trained mystery shoppers
who secretly visit the funded
businesses to capture the right
information at the right time
while the owner of the business
is not aware.
“The mystery shopper will
ascertain the correct
information of the business and
write all the details in a report.
The reason of deploying
mystery shoppers to the funded
businesses is to eliminate lies
and fake preparedness
accompanied when a loan
representative notifying of the
visit. In short we capture them
unaware.”
The other strategy they
implement is allowing allow the
loan funds to flow in a
sustainable developmental
way.
5
February 2022 Publication
“This normally happens in such
a way that when an informal
trader A get funded, we
automatically attach informal
trader B to manage informal
trader A because his/her
funding is coming from the
informal trader A in a given
short space of time,” he
explained.
Every week, Africa Investor’s
Hub conducts business training
meetings so as to refine the
entrepreneurial skills of
informal business operators
and this has contributed to the
successful formalisation of
growth positioned informal
businesses.
“We have also partnered with
the Dubai Chamber of
Commerce in Southern Africa
particularly for business
trainings as part of
formalisation strategy,” he said.
The long-term vision of Africa
Investors Hub is to create
generational wealth.
“Our vision is to benefit the
Africans 60 years when we are
not here on earth. We want to
see African economies
developing in a unique richly
way. It is our desire to have an
African footprint in the long
run,” he remarked.
Ends://
Founding Director of Africa
Investor's Hub, Noel Mavura
Investment opportunities in Zimbabwe
The Entrepreneurial Magazine February 2022 Publication

Investment
opportunities
in Zimbabwe
By Vongai Mbara


IMBABWE has of investment opportunities. Zimbabwe is an
been ranked by agriculture-based economy
Global Edge as with opportunities for
one of the top investment in value addition,
three African meat processing, fruit juices,
countries that offer the best horticulture and floriculture,
Return on Investment (ROI). It sugar milling and timber
was ranked after Nigeria and processing. Besides having vast
Kenya in a survey which was amount of affordable land, the
conducted with the aim of  country also offers one of the
establishing the African country best agricultural climates in the
that would offer the best Zimbabwe’s location in the region, and has 86% of all the
economic outlook for the next Southern Africa Development region’s small water bodies
three years. Committee (SADC) makes it the according to the United
center in the region which Nations.
To add on, Zimbabwe is a allows the country to provide
signatory of several bi-lateral getaways to other countries.
and international agreements The transport networks which
(Multilateral Investment includes road, rail and air has a
Guarantee Agency, Overseas lot of investment opportunities
Private Investment Corporation, in recovering and maintaining
International Centre for old roads, building bridges,
Settlement of Investment developing corridors and
Disputes and United Nations introducing new technologies 
Commission on International and efficient management to
Trade Law ) which protects the match other competitors. Zimbabwe’s mining sector
investments of the companies provides a unique investment
in Zimbabwe. opportunity as the country
emerges from three decades of
Almost all sectors of under investment in both
Zimbabwe’s economy need exploration and mining
immediate investment. For development. You cannot
instance sectors such as ignore the prospects of gold
 
agro-processing and and coal in Zimbabwe and the
agro-forestry, manufacturing Zimbabwe has a rich history in large reserve of platinum and
(textiles, clothing and footwear, agriculture, especially in crop diamond that the country has.
chemicals and technology ), production and animal There are investment
tourism, services (construction, husbandry. The country was opportunities in prospecting
infrastructure and transport), once regarded as the and mining of various minerals
mining and ICT present a host breadbasket of Africa. like gold, coal, diamond,

6
The Entrepreneurial Magazine
granite and platinum, cutting
and polishing of diamonds,
quarrying and mineral
exploration. Moreover, other
investment opportunities in the
sector lie on machinery funding,
long term capital investment,
gold buying agents and training
Opportunities.

Zimbabwe is currently facing
energy problems. This is highly
substantiated by the frequent
load shedding, a challenge also
currently faced by Nigeria,
South Africa, Botswana etc.
These challenges create
opportunities around
innovative and alternative
energy sources. There is also a
demand to extend of power
stations, areas entrepreneurial
Zimbabweans can tap into.
Zim’s informal sector requires
a paradigm shift for viable
economic outcome

Media in Zimbabwe is rapidly
growing; with many private
owned radio stations and soon
television channels being
introduced, there are a lot of
investment opportunities for
anyone who has a vision to take
it even further. The key
investment opportunities in
media lie in digitalisation which
will allow Outside Broadcasting
Units and Satellite Uplinks.
There are investment
opportunities in digital media,
specially e-commerce, news
blogs, classifieds and payment
gateways as a lot more people
are mobile and smartphone
penetration is at its highest in
Zimbabwe.
     
Zimbabwe has a huge Feature
phone and Smartphone user
base that could easily be
tapped into. Eco-cash is a
reflection of how mobile
banking can be turned into a
lucrative business. According to
Cassava 2020 report, the
mobile banking solution has
seen over ZWL$93 billion worth
of transactions since its
inception in 2011. There are
also opportunities to integrate
mobile banking solutions into
retail, transport, health etc
  
The manufacturing sector is in
its nascent stage with few
exploited areas whereby
unprocessed agricultural
commodities have dominated
major exports and Zimbabwe
wants to change this trend by
encouraging investment in
textiles, leather and food
processing. There are also
opportunities to manufacture
equipment used in all the
7
February 2022 Publication
different sectors like chemicals
for agriculture, finishing
textures and knitting products
for clothing, wood and furniture
saw milling, consumer
electronics and communication
equipment.

Tourism sector has a lot of
investment opportunities
because of the links it has to
other sectors. There are
investment opportunities in
building accommodation in
places like Kariba, Hwange
National Park, Matopo Hills,
Victoria Falls etc. The sector
contributes a lot to foreign
currency earnings, employment
and allows joint venture
investment opportunities.
   
It is noted that Zimbabwe as a
country still lags behind in
terms of top of the range
shopping malls and leisure
centres. The shopping
complexes that are available
are small, poorly located and
do not encompass a wide
variety of mega-shops,
mega-wholesalers, theme park,
leisure centres, and above all
proximity to fantastic as well as
historical sites. In addition,
Zimbabwe has a huge
population in the diaspora that
The Entrepreneurial Magazine February 2022 Publication

is keen on investing in
property back home but
the challenges most face
are the exorbitant
pricing and absence of
credible and reliable real
estate companies that
also offer house bonds
which can be paid off at
a monthly fee over a
10-20 year period from
the diaspora. The Fix &
construction of low to
medium income housing Only Supply Only
$ 2400
projects in Zimbabwe is $ 2200
an area with vast
potential.
Ends://

4x 330W Canadian solar Panels 100ah 24v Lithium Battery

3kva Must Hybrid Inveter + 32 inch TV

Only Only
$ 3200 $ 650

6x 360W Canadian solar Panels 100ah 48v Lithium Battery 2x 100W Canadian solar Panels 100ah Gel Battery
5kva Must Hybrid Inveter + 2 Plate Gas Stove 1kva Must Hybrid Inveter

DID
?
VACCINATION CAN
YOU REDUCE SEVERITY

KNOW
OF COVID-19
Get Vaccinated Today

8
SUVS AND LIGHT TRUCK
RETREADED TRUCK TYRES
TUBES AND ACCESSORIES
TRUCK TRAILER PARTS

+263 8644296830 tyrecorezim@gmail.com

malto:tyrecorezim@gmail.com 9a Sherewood Cresent
Waterfalls, Harare
+263 718 182 185 https://tyrecorezim
tyrecorezim
The Entrepreneurial Magazine
Small investment
businesses
to start in
2022
By Vоgai Mbara
OMETIMES a
new venture
begins with a
small business
idea. Other
times, the entrepreneurial itch
comes first. If you are thinking
of starting a low investment
business in 2022, it is critical to
take the new normal into
account. The COVID-19
pandemic has changed so
much about how people
consume products and
services. Instead of more
traditional businesses, think
about ones that can support
how people live their lives now.
Here are best small business
opportunities in Zimbabwe,
which you can start with a
reasonable investment.


Consider starting a cleaning
business if you do not mind
doing the dirty work others
cannot do for themselves. The
financial reward can be
incredible. Starting a cleaning
business is fairly easy and you
can start with very little capital.
Sometimes, all you need is a
scrub and cleaning soap.
That said, here are some
cleaning businesses you can
easily get into:
House cleaning services: Know
some busy, single professionals
in your neighborhood? Why not
approach them and ask to
clean their homes for a small
fee? You would be surprised
how this business can grow
quickly.
Vehicle cleaning: Some vehicle
owners do not have the time to
clean their vehicles. Why not
give them some help? You
could even take things a bit
further by approaching
companies and asking to clean
their fleet of vehicles.
Carpet cleaning: Got carpet
cleaning equipment or know
where to hire? Consider
starting a commercial or home
9
February 2022 Publication
carpet cleaning service.


Starting a restaurant can be
daunting and capital intensive.
If you have been looking at
starting one but haven’t got the
funds, look into starting a meal
delivery service instead.
It works like this: you partner
with established restaurants
and offer your delivery services
to their customers. You can also
prepare quality, tasty meals at
home and then deliver them to
your customers either at work
or in their homes.
 
 
It seems safe to say that many
people would pay a premium
for a mobile car wash that come
to them, instead of having to
drive across town to access a
The Entrepreneurial Magazine
car wash. This is especially true
for people with upscale cars
who prefer more personalised
service. As a mobile car wash
and auto detailing service, you
wouldn't only benefit from the
unique value proposition of
being mobile, but you would
also avoid the significant
overheads and startup costs of
having a physical location.

   According to Forbes, YouTube
There are lots of people who
have the money but no time to
go to the gym. Throw in
overweight kids and you got a
good client base. Exercise is
one of the habits of successful
people so if you are well versed
with it, why not make money
out of it? Organise a schedule
which suits each client’s spare
time and you are good to go.
You can also do video training
online



Freelance writing is readily one
of the easiest online businesses
to start in 2022. A computer
and an internet connection are
all you need.
Contrary to popular opinions,
you do not need to have a
degree in journalism, literature,
or English to get started.
However, if you do not have
any expertise, one good way to
start is by hunting for re-writing
gigs on platforms like Fiverr
and Upwork.
 

 
 
If you like to organise events
and helping others, you can
start this business. Event
planning can be for birthdays,
weddings, conferences,
graduation parties, corporate
dinners and festivals.
You can cater to your clients
need and demands for their
events according to their
budget, themes and occasions.
Are you great with kids? Why
not help give busy parents a
helping hand by starting a
daycare business? Starting a
daycare business can be
fulfilling and rewarding. On top
of that, you do not need so
YOUTH MONTH
Are you 35 years or younger?
Do you have a business idea or an
Unregistered operating entity?
Get your Private limited company
registered with us for 20% less.
T&Cs apply
10
February 2022 Publication
much upfront investment to get
it off the ground. You could
even start one from the comfort
of your home.
Remember that you might
need to get a permit to start
your daycare, so look into that
before starting one.
  
is the second largest search
engine just after Google. This is
a clear indication that video
consumption is soaring. Hence,
if you are good at video
editing, there are lots of people
out there that will need your
services.

2ƯFH 0LPRVD+RXVH
)RXUWK)ORRU
-01NRPR WK$YH
%XODZD\R



2ƯFHWK)ORRU
&RQVWUXFWLRQ+RXVH
/7DNDZLUD6WUHHW
+DUDUH
  
https://wa.me/263780009601

FROM 1 FEB TO 28 FEB 2022
The Entrepreneurial Magazine February 2022 Publication

economy, many Zimbabwean

businesses, in a bid to cut    
 costs, lay off most of their 

in-house employees – including
very important ones like
accountants. They only hire With more Zimbabweans
those they need on a contract becoming aware of the
Because of the increasing rate basis. If you have a strong profitability of online business,
of unemployment, background in accounting or there is an increasing demand
Zimbabweans are now bookkeeping, you can start a for website development
becoming more aware of the business that renders these services, web hosting services,
need to start their own private services to other businesses on and internet solutions.
businesses. Business ideas a freelance basis. Businesses are seeking to
abound, but lack of funds is the establish an online presence,
main problem intending and individuals are going into
entrepreneurs are facing.  online businesses like
Microfinance banks lend money
to startup and small business
  blogging, affiliate marketing,
and website flipping. So, there
owners. Since these businesses is big business for website
are increasing in Zimbabwe With hundreds of buildings developers and businesses that
with each passing day, there being erected in Zimbabwe per offer web hosting services.
are opportunities for day, the demand for
microfinance businesses. construction services keeps
booming, just like the demand 
for materials used for
construction. So, if you have a
 background in engineering or
 building construction, you have Providing tuition has always
a large market in Zimbabwe to been a great idea to earn from
Aside funding, many startup cater to. Better yet, you can your home. Private tutoring
and small business owners in start a business that sells business offers tremendous
Zimbabwe soon realize after materials used in construction, help to students to succeed in
entering the market that things such as cement, nails, wires, their academic careers.
are not really as rosy as they etc. Tutoring is a small business
expected. But these which needs less capital to start
entrepreneurs, in a bid to save  and you can expand it.
their businesses from ruin, hire   Ends://
the services of business 
consultants who help them
keep their businesses alive. Transportation is one of
Other entrepreneurs prefer to people’s strongest needs, thus
hire business experts right from the reason why the transport
the start to help them analyse business thrives well in any
various market realities. So, if economy. And Zimbabwe is not
you have a background in an exception. There are
business management, you unlimited opportunities in the
have a good business country’s transport sector. You
opportunity here. can start a local taxi business or
a transport service that
 operates within major cities –
   depending on your startup
  budget.

Due to the tightening

11
 Wear
your
Mask
Properly
The Entrepreneurial Magazine February 2022 Publication

The Fintech Revolution

A
By Simba Mswaka

FRICA is a customer’s needs. forms of finance to now an extension of a

continent that grow their business or person because
has always In previous years to improve their humans now take
been behind banks focused on well-being. them everywhere and
the rest of the world acquiring customers their whole lives
and this position still that were in full time The mobile phone revolve around these
holds in industries like employment, who had along with the internet mini computers.
finance and the proof of residence and is probably the
movement of money. who could afford a greatest invention of Enter mobile network
A large population of minimum deposit, that this century. They have operators and their
the continent do not alone was usually very both paved ways for ability to be able to
own bank accounts steep for the average things that were reach people across
and have no formal citizen. This meant previously impossible the nation by
credit records. that those in the and therefore the connecting them to
informal economy scope of what one can their network just by
Africans use cash as were excluded by do is endless. having a mobile
the de facto method these high barriers to phone. These mobile
of transaction because entry and therefore Imagine being able to networks have
it has always been the they were spectators video call anybody in become so powerful
most convenient to the larger economy. the world or transfer because they can
method of transaction. Not having a bank funds to anyone all reach so many
This has been aided by account means no from the comfort of consumers because of
the slow pace of credit history and your home because of their large network
adjustment that banks therefore one cannot this powerful device. effects.
have had to their access loans and other The mobile phone is

12
The Entrepreneurial Magazine February 2022 Publication

In the case of registering an Ecocash more fintechs have Once the service is
Safaricom, they built account was also easy entered the African rendered a fee is
M-Pesa which is a because mobile users tech ecosystem and charged and boom
mobile money service had already registered there has been more there is your income.
that has less their sim cards and this funding into the
regulation than a bank was the first step in the African start-up Fintech does not only
and it has exploded in KYC (Know Your ecosystem. consist of payments,
popularity in East Customer) process. there are other
Africa. M-Pesa allows Ecocash has now Of the 5 largest segments such as
one to perform various become one of the funding rounds in Insuretech, credit
financial transactions major methods of 2021, 4 of them are in services, remittances
all from their mobile transaction in fintech and the largest and many others.
handset. Zimbabwe and this will was OPay with $400m Startups should not
not end in the raised. For even only focus on the low
The advent of M-Pesa foreseeable future greater context, hanging fruit as they
inspired other especially as according to Briter build their service.
companies to start technology continues Bridges of the
providing ancillary to improve and estimated $4.9 billion The payments space is
services that could evolve. that was invested in also very competitive
work with this platform African startups in because the
and banks have seen Banks are traditional 2021, 62% of this incumbents are not
some of their profits organisations that take amount went into staying still, given the
decrease. The financial eons to make fintech companies threat to their
industry has become decisions and take far followed by Health business. Banks are
more competitive with too much time to and Biotech and finding ways to
the advent of this evolve, Econet Logistics with 8% and compete with fintechs
service and the exploited this 7% respectively. and in some instances
consumer is the major opportunity and they are looking to
beneficiary of this created Ecocash. The The majority of this acquire them in order
innovation. rest as they say is funding was directed to add to their
history. towards fintechs that business.
In Zimbabwe Ecocash deal with payments.
followed the same This clearly shows the The player in the tech
model as M-Pesa and Fintechs and Crypto large opportunity and space is crypto
once there was a cash the scale of work that currency and the
crisis in Zimbabwe With the advent of needs to be done blockchain. Crypto has
around 2016 the mobile money and the across the continent. taken hold in many
company began to see opening up of parts of the world and
exponential growth. lucrative opportunities That being said, it is currently Africa has the
This was because for companies in my belief that largest adoption with
users can instantly fintech, there has been payments are the most Nigeria leading the
send money to each an explosive attractive, why? Well way. The financial
other and the recipient mushrooming of because it is much system in Africa is not
can use it without Fintech startups across easier to monetise yet ‘uhuru’ and this
having to go into a the continent over the your model due to presents an
bank. last few years. This has being able to take a opportunity. The
only compounded transaction fee for Crypto revolution is
The process of over the last 4 years as services rendered. here and it is not a

13
The Entrepreneurial Magazine February 2022 Publication

question of if, but With the level of right for more fintechs Manager of Tech Hub
when it will enter the inflation that to enter and disrupt Harare, Future VC,
market. Zimbabwe has, the market. This will Angel Investor and a
distrust between increase financial Startup Mentor. He
inclusion, make can be reached on
Bitcoin was just customers and banks, simbamswaka@yaho
slow speed of banking easier and
something for Techies reduce transaction o.com ,
innovation by banks, a +263777628936 and
in 2013 and many costs for consumers.
globalised world and @DrMswagga on
believed it was just the fintech revolution Simba is the Twitter.
hype but in 2018 it in Africa, the time is Programs and Ends://
reached a high of $20 Partnerships
000 per Bitcoin. This
was thought to be a
bubble and the
product has shown its
resilience to reach a

ΖQWURGXFLQJ
high of $69 000 in
2021. Bitcoin and
Crypto are definitely
here to stay. DPRELOH7UDVK&ROOHFWLRQ
7UROOH\<RXUFRPSDQ\FDQ
Given the way Fintech DGYHUWLVHRQWKLV
has taken over the 0RELOH7UROOH\
continent, it is
surprising that there *HW6WDUWHG7RGD\
have not been more
fintech startups
created in Zimbabwe.
Especially given the ʴʷˉʸ˅ˇʼˆʸ
level of distrust ʻʸ˅ʸ

between the public

and the Zimbabwean
banking community.
Customers are akin to
using the mattress as a
bank but this alienates 2QVLWH:DVWH0DQDJHPHQW (YHQW:DVWH
0DQDJHPHQW
6ROXWLRQV
them from the larger 7KLVLVRXUIXOORQVLWH (YHQWVKROGDNH\
VROXWLRQWKDWFDQEH SODFHLQHYHU\FRXQWU\
formal market where FXVWRPL]HGWRVXLWWKH ZKHWKHULWȇVWR
instruments such as QHHGVRIFRPSDQLHVRI FHOHEUDWHDQ
DOOVL]HV DFKLHYHPHQWRU
loans reside. SURYLGH\RXU
FXVWRPHUVZLWK

A few notable market

entrants have been
the remittance
company SenditToo, &217$&786
JLIWNRPERQL#JHHND\WHFKQLFDOFR]D
malto:gift.komboni@geekaytechnical.co.za Y 
https://wa.me/263773550196
Zash and Golix. Golix Q 
https://wa.me/27635754935
was a start-up dealing
in Bitcoin but has since
gone relatively quiet.

14
A wealth of entrepreneurial expertise:
The Entrepreneurial Magazine
A wealth of
entrepreneurial expertise:
Dr Makamba’s story of
deep roots and strong
branches
By Amanda E Jojo
A
FTER spending
a greater part of
his youth in the
rural areas, Dr
James
Makamba who is
a businessman, broadcaster
and philanthropist honed his
business acumen at a very
tender age. His relevance in
the business arena has been
nurtured on his incomparable
traits of being full of energy,
daring and extremely
inquisitive.
Dr Makamba is a successful
business magnate, one who
has invested in multiple and
various successful business
lines thus he is a pro-active
originator who is on a drive to
push for wealth generation
through his business interests.
His high-level success and
determination have gained him
much popularity in Zimbabwe
and beyond. Chief amongst his
business undertakings, Dr
Makamba sits on a board of
Telecel Zimbabwe a subsidiary
of Telecel International, the
first cellular phone company to
establish operations on the
African continent in 1986.
In an interview with The
Entrepreneurial Magazine, the
renowned business tycoon
imparted weighty nuggets
which are in line with his varied
operations.
He said: “Over the past decade
listening to our customers has
February 2022 Publication
been the core of our business analysing opportunities
at Telecel. Without people we available to the business as
would not have been the well as, threats faced by the
successful business we are business.
now. We have managed to
grow our subscriber base and “A SWOT analysis is a great
maintained the quality of the way to get see how the
brand uniqueness. business is going to look in
future. The analysis is a strategy
“Thisalsoalso
“This appliesapplies to the
to the businesses that helps you make good
businesses I am still run in decisions and grow as a
Iretail,
also still run in retail, entertainment
entertainment and business,” Dr Makamba
and farming.
farming. LikeLike any any other
other enlightened.
business during these
business during these Covid-19
Covid-19
times,we
times, wehavehave been
been hit hard
hit hard with Correspondingly, Dr
with the big challenge
the big challenge of staying of Makamba’s extensive business
staying innovative and expertise acquired since the
innovative and outstanding.” pre-colonial era is of great
outstanding.”
value to generations to come.
According to research findings, His perpetual relevance in the
risk taking in business aligns business arena according to
with the entrepreneurial spirit him has been owed to his zest
as such, Dr Makamba pointed to sustain continuity.
out the need to be a risk taker “I consult with my team
especially when it comes to whether our goals are clear and
partaking in diversified we just go for it. I am quite
business operations. active on my social media
platforms; from there I realised
“One thing I am not scared of just the interaction with the
is taking risks. Over the years, I audience I gained good
have been involved in many insights, feedback and ideas
businesses. Before diversifying, for future business decisions
entrepreneurs need do a and ideas,” Dr Makamba
SWOT analysis so that they are remarked.
armed with a solid strategy for A decade ago, he was awarded
prioritizing the work that they a Doctorate in Business
need to grow for their Leadership by St. Linus
business,” he remarked. University and according to
SWOT analysis is a framework him, the doctorate sealed an
which was developed by a official stamp of approval on
management consultant called his triumphs.
Albert Humphrey back in the Commenting on the doctorate
1960s. It is a strategic tool for achievement Dr Makamba said:
assessing strengths and “The principles that come with
weaknesses of a business, the qualification have shaped a
15
The Entrepreneurial Magazine February 2022 Publication

big part of my life as a business
man.”
Dr Makamba upholds the
notion that, “Education is the
oxygen of life,” and he strongly
accept as true that education
plays a fundamental role in
transforming lives.
“A big part of me believes in
education because when one is
educated they make better
decisions in business, society
and the country at large.
“I also believe in passing on
knowledge, that is why in 2009
I started the Ibbamo
Foundation that seeks to
nurture young talent in Africa. I
believe the foundation will be a
pillar of support for young
people,” Dr Makamba
expressed.
Ibbamo Foundation is
registered in South Africa and
United Kingdom, the name
Ibbamo is an acronym for
‘Inspired by Barak and Michelle
Obama.’
business into a community
centered business that has
insight into the needs of the
community,” he added.
Over the years, Dr Makamba
has demonstrated attributes
that define him as an astute
businessman hence, he
revealed that his
entrepreneurial activities are
pivoted upon honesty,
transparency and generosity.
Many academics and
government have suggested
that entrepreneurship can be a
panacea to economic growth
and the shifting dynamics in
Zimbabwe economic landscape
has seen the rise of
entrepreneurs.
In the view of that, Dr
Makamba urged start-ups to
have a sound knowledge of the
market and they can achieve
that through comprehensive
market research.
“They should work on making
sure the product or service is
different and unique
specifically for the Zimbabwean
market. In addition to all of this
the start-up founder must
always have the commitment to
see their ideas out,” he said.
Even though he has achieved a
lot, Dr Makamba is still
determined to accomplish
more particularly in line with
making sure that he brings in
innovations that will have a
positive bearing in the future.
“I believe I still have a legacy to
build and successfully pass on
to the next generation of
leaders. All the businesses and
organizations I have built
depend on future leaders for
them to be sustainable,” Dr
Makamba stated.
Ends://

Philanthropy has turned out to

be a progressively widespread
feature in modern business for
that reason Dr Makamba is of
the view that being actively
involved in social responsibility
lead to worthwhile results.

“I think community and

business are interlocked. The
growth of business is
determined by how much
contribution is given back to
the community by the business.
Your customers are the
community,” he indicated.

In addition, the business mogul

had many experiences with
philanthropy for instance
through the Ibbamo
Foundation where they have
been able to build libraries and
train young learners by
equipping them with
educational, social,
entrepreneurial coupled with
leadership skills.

“These experiences made it

easy for me to structure my

16
Comprehensive, customisable cleaning services:
The Entrepreneurial Magazine February 2022 Publication

Comprehensive, customisable
cleaning services:
Hinnposs Investments

HINNPOSS Investments (Private) rodent control, disinfection always keep the clients in mind.
Limited is a hygiene services services and sanitation services.

H
company that has been in the They have the supplies that are In the view of the fact that
game for more than INNPOSS
a decade. It and
produced tofloor
tackle anycleaning,
project Hinnposs
the swarm. Investments is
was founded on Investments the 6th of maintenance
these include channel of surroundingblocks, customer-orientated, they have
September 2007. (Private) Limited areas including
sanitisers, car parks,
degreaser, dishwashing Moreover,
experienced they client
high provide
loyalty
is a hygiene cleaning detergents, waste excellent and transparent
liquid and multi-purpose cleaners. and, in turn, this has focused their
services removal, daily cleaning, service to their clients by being
It was founded by Muchaneta
company that The hygiene services
fumigation of pestsventure
and rodent also attention
a professional towards:
company reducing
that
Patience
has been in the game passion
Muzorori whose for more boasts of fully trained
control, disinfection services and customer purchasing
adheres to good corporate costs,
in sales
thanand marketing
a decade. It has
wasbeen an
founded qualified surveyors
and sanitation services. as well as operation
governancecosts and andhigh improving
ethical
ultimate
on thedrive
6thinofthe foundation
September of
2007. technicians and it has also customer
standardsrelationship.
in all dealings, as
Hinnposs Investments. demonstrated
They have thehealth supplies andthat safety
are well as a total commitment to
Additionally, her customer
It was founded care
by Muchaneta procedures.
produced Ittois tackle
the best anycompany
project All their services
providing value forare money
in harmony to
philosophy
Patience is Muzorori
that customer whose tothese
work with because
include channelit is reliable
blocks, with their mission
our clients statement staff
by developing which
passion
service in sales
is critical to and marketing
a company's in sanitisers,
terms of time and funds
degreaser, reads,
that will“Our
always customers indicate
keep the clients
has been an ultimate
success. Every interaction drivea in dishwashing It offers
management. liquiddetailed, and in mind.
our achievement based on our
the foundation
consumer has with a company is of Hinnposs multi-purpose cleaners
clear and concise reporting and experience in the hygienic
Investments. The hygiene services venture In the view of the fact that
an opportunity to strengthen a recommendations. industry.”
also boasts of fully trained and Hinnposs Investments is
relationship with her
Additionally, them and raise
customer care qualified surveyors as well as customer-orientated, they have
the chances of future sales.
philosophy is that customer Hinnposs
technicians is aandtrusted it hasbrand also In addition, Hinnposs
experienced high clientInvestments
loyalty
service is critical to a company's because their services
demonstrated health and safety are values
and, in turn, this hasclients
revolve around focused and
Its success
success.has beeninteraction
Every hinged on a centered
procedures. upon Ittheis philosophy,
the best staff,
their commitment
attention to
towards: the
exploiting
consumeropportunities
has with a company and Prevention
company is to always
work withbetter than
because organization will be reflected
reducing customer purchasing at all
customizing client requirements
is an opportunity to
to strengthen cure,” as well as
it is reliable the ECD
in terms principle.
of time and levels
costs, ofoperation
work, fresh coststhinking,
and
create actual commercial
a relationship with value
them forand In funds
that regard,
management. using the ECD
It offers reliability
improving coupledcustomer with
raise the chances of future
the client. principle
detailed, whenclearit comesandto concise
dealing relationship.
professionalism.
sales. reporting
with pests, the and
process
Hinnposs Investments offers a recommendations.
encompasses; Elimination - All their Details:
Contact services are in harmony
Its success has been hinged on with their mission statement
variety of comprehensive cleaning prevent a pest from entering the Hinnposs Investments
exploiting opportunities and Hinnposs is a trusted brand which reads, “Our customers
services. These include; all types
customizing client premises,
becauseControl their - services
preventingare a 80A Georgeour
indicate Silundika/6th Street
achievement
of requirements
commercialto create cleaning-
actual site from becoming hospitable
centered upon the philosophy, to Corner G Silundika & 6th
based on our experience in the Avenue
commercial
commercial office
value for complexes,
the client. pests and Devastation
Prevention is always-better
removal of
than Harare
hygienic industry.”
factories,
Hinnposs medical
Investmentscenters,offers a the swarm.as well as the ECD
cure,” Tel: +263-242-708338
warehouses
variety ofand comprehensive
mechanical principle. Cell:
In +263 716 224 036Hinnposs
addition,
workshops,
cleaningend of lease cleaning
services. These Moreover,
In that reg they provide excellent +263 716 224
Investments 034 revolve
values
for include;
commercial andofresidential
all types commercial andard,transparent
using theservice to their
ECD principle around+263 clients
712 926 512 and staff,
cleaning- window
properties, commercial office
cleaning, clients
when by being to
it comes a dealing
professional with commitmentinfo@hinnposs.co.zw/
Email: to the
complexes, factories,
carpet steam cleaning, dusting, medical pests, the
company that adheres to good process organization will
hinnpatie@yahoo.com be reflected at
centers, andwarehouses
vacuuming floor cleaning, and encompasses;
corporate governance Elimination
and high- all levels of work, fresh
Website: www.hinnposs.co.zw thinking,
mechanical workshops, end of prevent a pest from entering reliability coupled with
maintenance of surrounding areas ethical standards in all dealings, as Social Media Pages: Hinnposs
lease cleaning for commercial the premises, Control - professionalism.
including car parks, properties,
and residential cleaning well as a total acommitment
preventing site fromto Investments
Ends:// at Twitter, Facebook
detergents,
window cleaning, carpet daily
waste removal, steam providing
becoming value for money
hospitable to topests
our and Instagram.
cleaning, fumigation
cleaning, dusting, of pests and
vacuuming clients
and Devastation - removalwill
by developing staff that of

17
The power of Entrepreneurial Marketing
The Entrepreneurial Magazine February 2022 Publication

The power of
Entrepreneurial
Marketing

By Abigirl Phiri

A
N entrepreneurial directed at price for it translates to targeting
entrepreneurs culture and be is the one that any the crème de la crème
a business shrouded with a form of business of the society.
minded unanimous team spirit. should be mainly
individual who interested in since it Either way, you have
possesses the a b i l i t y As a result, marketing dictates the kind of to choose which
to timeously capitalise is a fundamental tool profit or returns that pricing strategy best
on an opportunity that you all need to you will get in the long befit your product or
whilst making use of master and be one term. service. In the same
creativity and with as far as vein, it should be
i n n o v a t i o n . conducting it is Price competitive after all in
Nevertheless, given involved. Basically, the business world you
this scenario, marketing upholds the do not live in a
entrepreneurs must doctrine that the Without any shadow of vacuum. Quite frankly,
have a good customer is the king. doubt, price is a very at all times you need
appreciation of other For that reason, as an f u n d a m e n t a l to constantly be aware
doctrines such as entrepreneur you component in or be wary of your
human resource, need to satisfy your business operations. competitors for their
finance and marketing. customers at the right As an entrepreneur next move since in the
time, place and with you might not be well corporate world, dog
At some point you can the exact product for versed in marketing so eat dog.
no longer be a their needs. you will need to
one-man band for source out expertise In fact, nothing ever
there will come the All in all, this leads us that will guide you stays the same
time to expand your back to the four accordingly. Indeed, therefore you need to
venture. Thus, you traditional P’s which there are many constantly stay on your
have to rope in are price, product, different pricing feet upping your game
likeminded individuals place and promotion. strategies one might and closing all your
whom you will share Personally, I believe all choose to follow be it gaps this is with
the venture’s goal and the P’s are very penetration that is regards to your SWOT
vision so that all of you important but more selling at a low price or analysis. That said,
will uphold the attention should be skimming that have tactics to

18
The Entrepreneurial Magazine February 2022 Publication

mitigate the impact of

your weaknesses and
threats if you wish to
continue operating in
this dynamic fast
changing world.

Some claim the price

denotes the value of
the product or service
but ultimately the
value is subjective to
what exactly the
customer will be
looking for in any
given product.
Interestingly, the
pricing factor should
be adequately set
because if you
underprice or
overprice this will have
dire consequences to
your business
operations.

Product/Service

The product an
e n t r e p r e n e u r
introduces in the
market should serve its
purpose to the end
consumers to such an
extent that it makes
their lives smooth
sailing. The beauty of
entrepreneurship is
that as an
entrepreneur you get
the opportunity to
tailor-make these
products to the
desires of your niche
market that is
customisation or if you
want to go the extra
mile, personalisation.
Nothing in this world
beats tailor making a
product or service to
the wishes of the
customer. If you use
this strategy you will
never go wrong
although your need to visibility means a lot in entrepreneur you In addition, there is
invest a lot of time and creating brand should move with the the issue of
money in the project awareness in the mind times that is adhering sustainability and
because it is true that of your customers. to accredited quality making noise in the
no pain no gain. Having said that, other certifying bodies such market after all there is
Again, product wise pertinent issues as the Standard nothing that can stop
they need to be related to a product Association of you from
readily available. are such as aesthetics Zimbabwe. incorporating green
Adding to that, and packaging. As an entrepreneurship onto

19
The Entrepreneurial Magazine February 2022 Publication

your product.
Place
Due to the advent of
technology issues of
place have been dealt
with soundly. This is
because we are living
in a global village as
we are connected by
the internet. For all
intents and purposes,
you can choose not to
have a brick and
mortar building as you
will operate your
business online that is
implementing
e-business or rather
e-commerce.
This tend to save
money, connect you
with the people all
over the globe,
ensures you are
ubiquitous and can
readily attend to your
customers at the click
of a button. To this
effect, entrepreneurs
should take advantage
of this technological
God sent blessing.
service you have to All these needs entrepreneurs always
offer your clientele effective tactics and on the rise to mitigate
base. strategies through well the day to day
planned promotions problems of the
Promotion that won’t drain the masses.
business much money.
This is the ‘P’ that All in all, it is sage Thus, the power of
tackles issues of how advice as an entrepreneurial
to remind customers entrepreneur to marketing is
of your business. familiarise yourself undisputable because
Pressing the same with the traditional this tool is as old as
argument, these four P’s for they will time and since then up
promotions need to guide you into doing to now it has never
be done wisely so that the right thing in this failed to work.
they effectively work 21st century. Ends://
to the entrepreneur’s
expectations and This is the time to have
benefit. In a bid to a good understanding
increase sales volume, of every business
an entrepreneur can aspect if ever you wish
do sales promotions, to retain a competitive
discounts or rebates. advantage over other

Nonetheless, in the
case you want to go
the conservative way,
you can place your
store where it is
convenient to catch
the eyes of the
customer. Also, there
should be high traffic
of the right customers
that you are targeting.
All things being equal,
you should be readily
accessible that is your
address and all
because tangibles do
have a big say in the
marketing spheres.
Furthermore, place is
significant for it relates
to the kind of
distribution that you
will eventually opt for
as an entrepreneur
whether it will be
selective, intensive or
numeric depending on
the kind of products or

20
The Entrepreneurial Magazine February 2022 Publication

How systematic is your

talent management process?
By Paul Nyausaru

O
RGANISATIONS processes to measure and and benefits align with business
are made up of manage employees. This is a goals and business execution.
people: people complex process in itself that
creating value ensures that employees are Critical Skills Gap Analysis:
through proven paid according to output rather this is a process that is often
b u s i n e s s that coming to work overlooked in many
processes, innovation, organisations. While often
customer service, sales, and Training and Performance done on a project basis, it can
many other important activities. Support: this is a critical be "business-critical." For
As an organisation strives to function where the organisation example, today organisations
meet its business goals, it must provides learning and are facing large number of
make sure that it has a development programs to all employees who are retiring.
continuous and integrated levels of the organisation. The How do you identify the roles,
process for recruiting, training, idea is to identify any gaps in individuals, and competencies
managing, supporting, and the performance of employees which are leaving? What should
compensating these people. and come up with you do to fill these gaps? In the
Let us then look at the process interventions. centre of this process are
that makes up the Talent important definitions and data:
Management process. Succession Planning: as the job roles, job descriptions,
organisation evolves and competency models, and
Human Resource Planning: changes, there is a continuous learning content.
Integrated with the business need to move people into new
plan, this process establishes positions. Succession planning Additionally, Talent
human resource plans, hiring enables managers and Management is a
plans, compensation budgets individuals to identify the right "forward-looking" function.
and hiring targets for the year. candidates for a position. This Not only should talent
function also must be aligned management improve your
Recruiting: Through an with the business plan to organization's flexibility and
integrated process of understand and meet performance, it should give you
recruiting, assessment, requirements for key positions the information and tools to
evaluation, and hiring the 3-5 years ahead. While this is plan for growth, change,
business brings people into the often a process reserved for acquisitions, and critical new
organisation. managers and executives, it is product and service initiatives.
more commonly applied across The most critical aspects of
On boarding: The the organisation. talent management are as
organisation must train and follows:
enable employees to become Compensation and Benefits:
productive and integrated into this is an integral part of people Talent Management requires
the company more quickly. management. Here the integration and
organisation tries to tie the communication between
Performance Management: compensation plan directly to existing HR-Learning and
by using the business plan, the performance management so Development (L&D)
organisation establishes that compensation, incentives, functions.

21
The Entrepreneurial Magazine February 2022 Publication

What does this mean to your Paul Nyausaru is an

Training can no longer be "left HRIS Strategy? Talent HR Practitioner and
on an island." The L&D Management will also impact leadership coach.
organisation must align much your systems strategy: For For all your HR
more closely with the example, do you want a interventions and
performance management and stand-alone LMS or should your leadership
recruitment process. Training LMS be integrated with the development
programs should be developed company's performance training you can get
and updated to continuously management systems? What in touch with him on
address problems which systems integration are the whatsapp/call
surface in the performance most important? How do you +263774062756 or
management process. New use competency models to tie Email
employees who are hired learning to performance pnyausaru@gmail.co
because of certain management? What "suite" m
competencies should see a set products are mature enough for
of training offerings which are your particular organisation's Ends://
complement and reinforce needs?
these competencies.
Compensation program should
naturally tie to the performance
management process.

Competency management, a
misunderstood and difficult
part of training an HR, has
become critical.

The job descriptions, roles, and

competencies used for
performance management are
shared by L&D, recruiting, and
succession planning. There are
many techniques for effective
use of competencies –

What does this mean to your

Organisation? Talent
Management is a powerful
and important trend across
HR and L&D. It changes the
way you are organized, how
you use technology, how your ʾˁʼˇˊʸʴ˅ʟˆʶ˅ʸʸˁ˃˅ʼˁˇʼˁʺʙˀˈʿˇʼʹˈˁʶˇʼ˂ˁʴʿ
resources are allocated, and ʸˀʵ˅˂ʼʷʸ˅ˌ
how you measure what you do.
If you are a training manager, ʶ˂˅˃˂˅ʴˇʸˊʸʴ˅ʟˆʶʻ˂˂ʿʽʸ˅ˆʸˌˆʟʹʴˆʻʼ˂ˁ
director, or CEO, talent ʾˁʼˇˊʸʴ˅ʟ˂ʹʹʼʶʸʶʴ˅ʷʼʺʴˁˆʡ
management will impact your
role. You may be asked to
integrate your learning
programs with the company's ʞʥʩʦʪʪʦʧʫʨʬʤʤ
ˡ˘˔˧˖˥˔˙˧ʥʳ˚ˠ˔˜˟ʡ˖ˢˠ
performance management ʞʥʩʦʥʧʥʣʣʧʦʣʫ
initiative.

22
The Entrepreneurial Magazine February 2022 Publication

How to get past

the Gatekeeper
(Part 2) By Robert Gonye

G
ETTING past the medical office, customer
gatekeeper is service in a hospital, or even Befriending the gatekeeper is
among the most vending sales in a hospital key to accessing
common setting. decision-makers.
challenges "You always [want to] befriend
salespeople face. The ability to These field experiences enable the gatekeeper and ask for
get past this potential you to build expertise and a their names. Also, ask how
roadblock is a critical skill for strong network of medical they're doing — no one ever
earning time with new professionals. asks the gatekeeper that. They
prospects. This instalment is set are usually just transferring
to divulge some of the Then, when you are ready to people when they call or
strategies in medical sales sell to decision-makers in the keeping sales people out."
when confronted with a gate medical industry, you should Some specific examples of what
keeper. have internal contacts you can to say to get past one.
leverage when calling a What to Say to Get Past the
Within the medical sales gatekeeper, such as, "Dr. Gatekeeper
industry, you will want to build Henns told me your hospital
an internal network so you can doesn't have X technology, 1. Tell the Gatekeeper
leverage industry contacts. To which could help your staff save you have a connection at the
build a network, spend some time and become more company
time in the field — for instance, efficient. She suggested I reach
perhaps you do marketing for a out?" "While all good sellers will have

23
The Entrepreneurial Magazine
their own techniques when cold
calling, a few go-to's — first, try
leveraging if you've had a
response with another contact
there."
This makes it less
uncomfortable for the
gatekeeper when asking.
Another option, is to email the
decision-maker first. "This
way," she says, "When the
gatekeeper asks if they are
expecting your call, you can
say, 'I told her I was going to
follow-up on an email earlier.
Would you mind telling her I'm
on hold?'"
2. Explain why you're trying
to help.
It is vital to work on gaining the
gatekeeper's trust first — and
to do that, you want to be open
and honest about your
intentions.
It is equally important,
however, not to sell to the
gatekeeper. They most likely
are not interested in a pitch.
Instead, they are more
interested in why you are trying
to help. You might say
something like, 'I'm sure you
know how busy
[decision-maker] gets with XYZ
… That's actually why I'm
reaching out — to see if we can
help.'"
While you do not want to
launch into a pitch when the
gatekeeper questions your
intentions, you do want to
remain honest and transparent
about what you are hoping to
achieve. Express your desire to
make the decision-maker's life
a little easier, and provide
some basic background
information so the gatekeeper
has a better sense of who you
are.
3. Employ humor to build
rapport with the gatekeeper
Use a 3-step approach when
working with gatekeepers.
Step one: Open with humor.
To use humor in your opening
Step two: Give them a question
with which they want to help.
Step three: Get the extension
before hanging up.
To close out your conversation,
it's important to get an
extension
4. Ask the gatekeeper for
information.
Gatekeepers typically hold a lot
of information.
If they give you the typical
'they're busy, they aren't
interested' response, use this:
'Thank you, I appreciate you
taking my call. I'm looking
forward to get in touch with the
person who oversees the
project process here. Is this
something you have insight
into?'"
They might actually end up
directing you to another
person, or if they know a little
bit about what you are calling
about, they might be willing to
give you some information.
5. Do your research to
understand each
24
February 2022 Publication
stakeholder's agenda
Do your homework first. Know
who the decision-maker is, but
also identify other influencers
and company contacts that
might be easier to reach.
Additionally, it's critical for
sales reps to take the time to
understand the agenda of each
individual stakeholder who
might be involved in a deal.
This information can help you
get past the gatekeeper, and
will also serve you well when
making your pitch.
Map out the company hierarchy
as you understand it, and tailor
your pitch according to the
objectives of each stakeholder.
For example — one, when
speaking with a CFO or
financial stakeholder, you will
want to talk in terms of financial
ROI. Alternatively, when
speaking with a team leader,
you might leverage the
efficiency or time savings of
your solution.
6. If need be, leave a
voicemail for the
decision-maker ... and then
call back later
If you can't get in touch with a
decision-maker, always say yes
when a gatekeeper asks if he
can leave a voicemail. Finally,
end the conversation by asking
the gatekeeper if there's
anything he can do for you.
Ultimately, building trust and
creating a relationship with the
gatekeeper is your biggest key
to getting past them.
Ends://
 The
Entrepreneurial
Magazine Brings a

of Zimbabwean
Start-Ups To Look Out
For in
2022
Based on the nominations done by its audience, Top 10 Start-ups To Look Out For is an initiative
that seeks to acknowledge outstanding start-ups that are contributing to economic dynamism by
spurring innovation and injecting competition.

ARRANGED IN NO PARTICULAR ORDER


AfriBlocks
FRIBLOCKS was founded in 2020 in the

1
midst of the global COVID-19 pandemic. It
was founded by Tongayi Choto and Roger
Roman. A few months before establishing
AfriBlocks, Choto who works for a US-based
startup, created a WhatsApp group for
some of his former classmates, fellow software developers,
and tech enthusiasts in Zimbabwe. Hence, AfriBlocks is a
pan-African Saas-enabled freelance marketplace that
connects the world with the top African tech talent for
Web3 and emerging technology gigs. The company is
building the technology infrastructure for the future of work
in Africa and beyond. This robust infrastructure will equip
freelancers and customers with intuitive project
management tools, secure payment integrations coupled
with professional skills development resources; that make it
easy for individuals, businesses, and organisations to easily
access skilled affordable remote services. The model was
built with both the customer and the freelancer in mind. It
was developed so as to address the pain points plaguing
most labor marketplaces. For freelancers they are building
a robust upskilling and reskilling program that allows
people to compete for the gigs of today and the jobs of
tomorrow. For customers, they provide hands-on support
(if they need it) throughout the duration of their project to
make sure they are successful. All their operations are
hinged on the vision to provide the rails for the future of
work in Africa and beyond.

Milestones
• May 2020 - Launched MVP (The marketplace)
• September 2020 - Participated in The Transparent
Collective Accelerator (San Francisco, CA, US)
• Jan 2021 - Accepted in Techstars Accelerator
(Seattle, Washington, US)
• March 2021 - Launched a partnership with
Datacamp to offer free Data Science, machine
learning and AI development courses to our
freelancers
• May 2021 - Hosted the First AfriBlocks Freelancers
Summit in Harare, Zimbabwe
• July 2021 - Published the first edition "Africa & The
Future of Work" report
• July 2021 - Integrated Western Union into our
platform to make payments easier for our
freelancers
• October - Selected as 1 of 50 startups to receive an
investment from Google's Black Founders Fund

25
The Entrepreneurial Magazine
ORMED in 2019 and officially
launched in March 2021,
NatuTech Zimbabwe is a brand
that has the desire to make life
easier for mankind in this era of
dramatic and sophisticated
climatic conditions and changes whilst in
harmony with nature. It is a subsidiary of Nettaah
Group Pvt Ltd that was founded by Elias Tineyi
Nyamaropa(Chief Executive Officer) together
with Mapako Patrick (Managing Director).
NatuTech Zimbabwe product portfolios are
26
February 2022 Publication
categorized under Water Engineering, Solar and
Energy Projects, Irrigation and Agricultural
consultancy services. The owners of the company
structured it in a boundary less and virtual
structure that enables it to connect and work with
its customers countrywide and worldwide.
However, their referral offices are in Harare,
Mutare, Bindura, Chitungwiza Nyanga as well as
some parts of South Africa. Their distinct
approach to the market and service delivery is
based on customers tastes and preferences.
NatuTech’s vision is to be to be a leading natural
technology company through offering innovative
and environmentally friendly products and
services. In August 2021, NatuTech launched the
Oyster Movement a program that is aimed at
training farmers on how to grow, manage and
market oyster mushrooms from their backyards.
The Entrepreneurial Magazine February 2022 Publication

RYSTAL’s Aura was founded in
2019 it was born out of a
mother's frustration and
personal need for natural
treatment of eczema and acne. It
was founded by Chrystal Mushonga, who is the
Managing Director and Cosmetic Formulator.
Crystal’s Aura is a company that manufactures
sustainable personal care products using
natural and ethically sourced
ingredients indigenous to Zimbabwe and across
Africa. They currently have skin care, hair care
and body care products. After an intensive
research, Mushonga discovered the rich
biodiversity the African region, used in a lot of
international cosmetic formulations and have
been long treasured by African ancestors.
These botanicals fall under non-timber forest
products which constitute more than 35% of
household incomes in Zimbabwe and beyond,
these ecosystems are not well managed to the
full potential of these producer communities.
Crystal’s Aura is situated in Belgravia, Harare.
Crystal’s Aura prides itself in uniqueness
because its products are all handmade, hand
poured and formulations are prepared by the
founder who is also the Cosmetic Formuator.
Crystal’s Aura’s obligation is to lead in this new
age, improve the local industry whilst positively
impacting producer communities thus, the
company is not only a manufacturer of retail
personal care products, but it also contracts
manufacture for other small brands. The vision
of the establishment is to grow to be one of the
leading contract manufacturers with a state of
the art lab for study and sustainable extraction
of cosmetic ingredients in Africa, servicing an
international client base. In the near future,
Mushonga is set to create a platform for supply
chain mapping and a marketplace with features
that merge to offer the most powerful tools for
transparency and traceability thereby reducing
illicit trade, conserving these precious forests
and broader socio-economic development. To
date, Crystal’s Aura has sold over 5000 bars of
Goat Milk soap, onboarded their first angel
investor in August 2020, records sales ranging
from 50 to 350 units per month and they have a
network of agents across the country selling
their products.


OUNDED by Fungayi Sox as Consultancy, The Global Foundation of Public
OUNDED by Fungayi
Nhandemutande Media Soxin as GumiguruThe
Speaking, Consultancy,
Sunday Mail TheBridge,
Global Foundation
Dominican of
Nhandemutande Media in Public Speaking, The Sunday Mail Bridge,
November 2018 Convent School, Sandringham High School,
November 2018 before Dominican Convent School, Sandringham High
beforerebranding to TisuMazwi JCI Zimbabwe, Ngano Content Creatives just
rebranding to TisuMazwi on its School, JCI Zimbabwe, Ngano Content Creatives
on
3rdits 3rd Anniversary inin 2021,
Anniversary 2021, tojust
name but abutfew.
to name a few.TisuMazwi’s
TisuMazwi’s unique
unique
TisuMazwi
TisuMazwi isisa afast-growing
fast-growingcommunications
communications proposition
propositionhas hasbeen
been creating
creating a marketing
a marketing and and
consultancy
consultancyfirm
firmthat
thatfacilitates
facilitatesininbook
book project
project advertising
advertising platform for author brandsand
platform for author brands and
management,
management, storytelling
storytelling and and brand brand start-ups
start-upsthrough
throughitsitsvarious
variouslinks
linkswithwithtoptop
communication,
communication, publicity
publicity campaigns,
campaigns, media media Zimbabwean
ZimbabweanMedia MediaHouses.
Houses.In In2021,
2021, a Harare
a Harare
trainingsand
trainings and personal development workshops. p e r s o n a l It based Consultancy
based Consultancy firm Gumiguru
firm Incorporated
Gumiguru
is headquartered
development in Harare.
workshops. It is TisuMazwi
headquartered is rooted
in tasked TisuMazwi
Incorporated taskedto TisuMazwi
compile its to Annual Emerging
compile its
to the TisuMazwi
Harare. convictionisofrootedhelping individuals
to the conviction and 50 under
Annual 30 Leaders
Emerging 50 List which30was
under endorsed
Leaders and
List
ofbrands
helpingtoindividuals
“shape and theirbrands
narratives.”
to “shape The circulated
which was amongst
endorsedpopular sites, a task
and circulated which was
amongst
consultancy
their has The
narratives.” worked with several
consultancy has worked author efficiently
popular and
sites, proficiently
a task which was executed leading
efficiently and to
brands and organisations namely Audrey Chirenje the first ever Youth Awards in December
proficiently executed leading to the first ever 2021.
with several author brands and organisations
and Chances Inc, Simbarashe Nyamadzawo and
namely Audrey Chirenje and Chances Inc, Youth Awards in December 2021.
Simbarashe Nyamadzawo and Gumiguru

27
The Entrepreneurial Magazine
5
NCHORED on the founder’s
teaching experiences in 2018,
Analyte Laboratories was
established in 2019. The
founders who are based in
Gweru are, Albert Nangara (24) Bsc (Hon)
Chemical Technology student at MSU and
co-founder Talent Muzvazva (23) Bsc (Hon)
Biosciences and Biotechnology student at MSU.
The company offers unique fully equipped
mobile science, bringing the world of science to
the door steps of schools especially those
without science labs. In the wake of the digital
revolution, the company is currently developing
online platforms so as to keep up with
STABLISHED in 2018,
Gotteshand is a female led
organisation that supplies
poultry egg incubators, hammer
mills/ stock feed making
machines, grinding mills, peanut butter
processing equipment, grain shellers, threshers
etc. It was founded by Taurai Dorothy Chihuri
(managing director) and her mother Sibongile
Mtemeri (director.) After coming across several
people complaining about taking their eggs for
hatching and not being satisfied with the
number of chicks they had received from the
hatcheries compared to the number of eggs
that they would have taken she realised a gap in
28
February 2022 Publication
technology advancement in teaching science
practicals. Analyte Laboratories prides itself in
being solution-orientated, it is a unique
business model because of the sharing
economy approach in funding laboratories and
emerging technology hence, attaining traction.
The vision of Analyte Laboratories is to provide
quality education and work for the development
of human capital across Zimbabwe. Analyte
Laboratories has progressed in terms of impact,
the founder was selected for the prestigious
Tony Elumelu Foundation bespoke Business
Management training program for African
entrepreneurs. It recently partnered with Genius
mobile Laboratories who are in Ghana.
the market. She then started researching on
egg incubators thus her entrepreneurship
journey began. The venture is headquartered
in Harare but they do have sales agents and
service centres in Masvingo as well as Chiredzi.
In an industry that is predominantly male driven,
Gottteshand which is directed by women is
breaking the glass ceiling by making a name for
themselves. The vision of the company is to be
a world class supplier of sustainable high-tech
agricultural equipment for farmers hence
contributing to getting Zimbabwe back to the
bread basket of Africa status and beyond.
The Entrepreneurial Magazine February 2022 Publication

7
 STABLISHED in 2020, TradEx and
officially registered as Keensik
Investments Pvt Ltd in 2021 is a
company that offer a full-service
portfolio for solar projects of all
scales that includes advisory, procurement,
engineering, project development, finance,
construction services and plant
monitoring/maintenance (preventive, corrective,
and breakdown). It was founded by Elisha
Daucey who discovered that Zimbabwe has
national electricity deficit of +/- 1000MW. To
bridge this deficit, he is of the view that
Zimbabwe does not necessarily need to import
electricity when it is endowed with idle natural
resources. He upholds the view that solar
energy is one alternative that Zimbabwe can
utilise to improve the country’s energy
generation matrix. The energy establishment is
based in Harare, with ambitions of spreading
across the whole Africa preaching the gospel of
Clean Energy. The company encompasses of a
group of passionate and creative minds that
have the love for solar technology for what it is,
– a fantastic technological advancement, what it
represents – the hope of a cleaner planet and a
more responsible and upright way of
consumption, and what it delivers – clean
energy. It is TradEx’s target to install more than
50 megawatts of solar energy to power homes,
schools, commercial buildings, and more by
2030.TradEx boasts of a dream team, gathering
skills in solar design, architecture, engineering,
and customer service. The visionary of the
venture envisions of powering Africa with clean
energy, energizing communities through the
provision is sustainable technical and
technological support. In 2021 the founding
Chief Executive Officer of TradEx was listed on
50 under 30 Emerging Leaders Inspirational and
thoughtful leadership award (Gumiguru
Achievers Award.)

8


HE
HE company
companywas wasfounded
foundedinin2016, Innovative
time in noticing ways to talent,
make coach it embraced.
it and They find
but
2016,became operational
but became legally in
operational support
Innovative the ways
artists toby listening
make it toembraced.
challenges They they
2019.
legallyItinwas established
2019. by
It was established face,
supportfind the innovative solutions toaschallenges
artists by listening well as
Ruvimbo
by Ruvimbo Kadyevu
Kadyevuwhowhodraws her
draws partnerships
they face, find to empower
innovative them. The vision
solutions of the
as well as
inspiration fromfrom
her inspiration her immeasurable
her company
partnerships is totochange
empower the them.
narrative
Thethat pursuing
vision of the
love for visual immeasurable
art. EthelartConnectlove foroffer
visualtalent
art. talent
company will not
is tomake
change onetheearn a noblethat
narrative living with it.
pursuing
management
EthelartConnect mainlyoffer
visual talent
art talents, paintings,
management The
talentcompany
will not is pivoted
make one upon
earn athe vision
noble to be
living witha
sculpture, drawings
mainly visual for sale, get
art talents, commissioning
paintings, sculpture, of contemporary
it. The company art is
centre
pivotedwithin
uponAfrica
theand beyond.
vision to be
portraits,
drawings artistic
for sale,manufactured fashion and art
get commissioning of EthelartConnect
a contemporary has art managed
centre within to beAfricapart of and a
lessons.
portraits,By virtue manufactured
artistic of being talented in visual
fashion and art,
art global
beyond. pandemic mirror art has
EthelartConnect historical
managed project
to be in
Kadyevu
lessons. Byapplied
virtueat of National Galleryin School
being talented as
visual art, partnership
part of a global with Italy and they
pandemic introduced
mirror Mirror
art historical
means
Kadyevu to compliment her talentGallery
applied at National with an School
academic as art in Zimbabwe.
project in partnership In addition,with over
Italy fifty
andartistes
they
qualification
means to much to the disapproval
compliment her talent of her family.
with an have been assisted
introduced Mirror withart intheir projects and
Zimbabwe. they are
In addition,
This drove qualification
academic her to set up muchEthelartConnect
to the disapproval which planning
over fifty to open galleries
artistes have been around major
assisted withtourists
their
presents equal chance,
of her family. This droveto aspiring
her toartists set byup attraction
projects and centres,
they areforge partnerships
planning to open in galleries
a bid to
representing
EthelartConnect themwhichand promoting
presents equal them chance,
to get penetrate
around major all markets
touriststhus inclusioncentres,
attraction of art in manyforge
skills and opportunities.
to aspiring artists by EthelartConnect
representing them is located
and spaces therefore
partnerships in aemployment
bid to penetratecreationallformarkets
artists.
in Harare. She
promoting alsoto
them noticed thatand
get skills art isopportunities.
not regarded They have registered
thus inclusion of art inanother branch therefore
many spaces in South
as a career due to lack
EthelartConnect of pushinhence
is located the company
Harare. She also Africa hoping tocreation
employment start inter-art exchange
for artists. programs
They have
promote talent
noticed that artasisanot
whole package
regarded asmeaning
a career they
due and art selling.
registered another branch in South Africa hoping
take timeof inpush
to lack noticing
hencetalent, coach it and
the company find
promote to start inter-art exchange programs and art
talent as a whole package meaning they take selling.

29
The Entrepreneurial Magazine February 2022 Publication

9 Reynard Arnold


OUNDED in 2019, Reynard Arnold is a brand that speaks to Zimbabwe and can be
benchmarked by other international brands. It is based in the capital city, Harare. It was
founded by Reynard and Chiedza Muvhimi. It offers ready to wear clothing, couture
fashion and recently started doing corporate wear. The clothing is crafted with excellency
hence, Reynard Anorld’s brand is quality and elegance-orientated. Their vision is to revolutionise the
fashion industry in Zimbabwe and beyond. Zimbabwe is mainly dominated with retailers who are
getting garments from Europe and Asia, leaving the country with no brands that it can be proudly
associated with hence Reynard Arnold is set to bridge that gap. The brand’s notable achievement is
when its founder Reynard Muvhimi was selected as one of Business Connect 40 under 40 iconic
pacesetters list of 2021.

10

EATCRAFT was founded in October 2020 with a desire to substitute imports with domestic
production (import substitution) and create employment. It was founded by Tinashe Mukozho
(Production Manager) and Yvonne Mukozho (Marketing and Administration Manager.) The
company is based in Waterfalls, Harare. It produces School Wear (jerseys and general uniforms),
Fashion Jerseys, Corporate Jerseys and offers Embroidery Services. It is a customer centric
organisation whose innovations speak to current fashion trends. The founders of the organisation are
open to learning and such experiences influence their way of doing business. The vision of the company
is to build sustainable relationships with its stakeholders as well as being a corporate citizen in good
standing. They intend to achieve organic growth of 30% by end of 2022 and tap the export markets.
Ends://

30
https://entremag.co.zw/
www.entremag.co.zw