PEOPLE MEDIA
- Refers to persons that are involved in the use,
analysis, evaluation and production of media
and information.
TWO TYPES OF PEOPLE MEDIA
1. PEOPLE AS MEDIA
2. PEOPLE IN MEDIA
PEOPLE IN MEDIA
- These are media practitioners or experts that
have professional journalism training who
gather information through direct or actual
experience of events.
Print Journalists
- Refers to people who provide information by
writing articles about news on printed materials
like magazines and newspapers.
Photojournalists
- Refers to people who capture, edit, and present
images to convey information. They are often
employed in newspaper and magazine
publishing companies.
Broadcast Journalists
- Refers to media people who deliver information
on-air. Examples of this are news anchors, field
reporters and radio announcers.
Multimedia Journalist
- Responsible for gathering information through
interview, observation, or research; also
responsible for writing, capturing visual content
and editing stories to be presented.
PEOPLE AS MEDIA
- These are media users who are make use media
sources and messages to provide information to
people with limited access to media and
information or lower-end users.
Opinion Leaders
- Refers to people who are actively use media and
interprets or delivers messages for lower-end
users. Their opinions are usually accepted by a
group.
Citizen Journalism
- An individual or a group of citizens without
proper training for journalism that uses media –
usually through Internet – to make or deliver
information.
Social Journalism
- Refers to journalists who delivers information
through social media to make their content
more accessible to people.
Crowdsourcing
- These are people who provide services, ideas, or
content those are sponsored by a large group of
people, especially from the online community.
________________________________________________________________
TEXT
- Is a simple and flexible format of presenting
information or conveying ideas whether
handwritten, printed or displayed on-screen.
- Very powerful as well in disseminating
information, providing direction and giving
suggestions.
Formal Text Based
- Materials are created and distributed by
establishing institutions (such as publishing
companies, news agencies, etc.) and go through
a rigorous process of editing or evaluation and
are usually governed by censorship of the state.
Informal Text Based
- Materials come from personal opinions or views
on different issues, processes, etc.
Text As Visual
- Typeface (also called font, font type, or type),
refers to the representation or style of a text in
the digital format.
- Typeface is usually comprised of alphabets,
numbers, punctuation marks, symbols and other
special characters
 When fonts are installed in the
computer, they usually come in file
format such as True Type Font (.ttf),
Open Type Font (.otf), etc.
True Type
- Standard for digital type fonts that was
developed by Apple Computer, and
subsequently licensed to Microsoft
Corporation.
Open Type
- Is a new standard for digital type fonts,
developed jointly by Adobe and Microsoft.
FONTS
Serif
- Connotes formality in readability and large
amount of text. This font is usually used for the
body of text of books, newspapers, magazines
 and research publication. It also gives a classic
or elegant look when used for title or heading.
-

Examples:

- Times New Roman, Garamond, Baskerville

Sans Serif

- Brings a clean and minimalist look to the text.

This font is used for clear and direct meaning of
text such as signage, building directory and food
packages.

Examples:

- Arial, Helvetica, Tahoma, Verdana, Calibri

Slab Serif

- Carries a slid or heavy look to text. This font can

be used for large advertising sign on billboards.

Examples:

- Rockwell, Playbill

Script

- Draws much attention to itself because of its

brush-like strokes.
- This must be used sparingly and not to be used
in large body text. This font usually used in
wedding invitation cards or other formal events.

Examples:

- Edwardian, Vladimir,
Kunstler
Decorative

- Caters to a wide variety of emotions (such

as celebration, fear, horror, etc.) or themes
(such as cowboys, circus, holidays, summer,
kiddie, etc.)
Examples:

- Chiller, Jokerman, Orange Juice

DESIGN PRINCIPLES AND ELEMENTS

1. Emphasis
- Refers to the importance or value given to a
part of the text-based content. When trying
to make a point or highlighting a message,
you can make the text bold, italicized, have
a Heavier Weight, darkened, or lightened
(depending on your background color) or
enlarged.
 Purpose of Visual Information

Visual Design Elements

- Refers to basic components in constructing a

visual image

VISUAL MEDIA AND INFORMATION

TYPES OF VISUAL MEDIA

- Formally and Informally Produced

Visual Media
Visual Design Principles

Types and Categories of Audio Information

Different Ways to Store Audio

 Purpose of Audio

Different File Formats of Audio

Elements of Sound Design


Principle of Sound Design
- The technique for combining the different
elements or objects.
MOTION MEDIA
- Refers to a media form with moving graphics or
texts. According to Roblyer, purpose of
conveying information in several ways.
- Each picture is a frame and that motion is
created by rendering or showing consecutively
several frames per second.
- 24 frames (0pictures) or more per second
makes for a smooth animation; videos, film,
slides also make use of frames.
- The series of graphics or images follow a
sequence to create a story. This sequence is
often called a storyboard which shows a set of
components (audio, visual, videos, etc.) changing
in time to create a story or a message.
Motion media can be produced formally and
informally
◦ Informally produced motion - media are
created by individuals often for personal use.
◦ Formally produced motion - media are created
by professionals who follow industry standards
in creating, editing and producing motion media
Formal production of animations involves the
following steps:
1. Writing the story
- Writers and directors create the story board
2. Script is written and dialogue is recorded
3. Animators sketch major scenes
- In between fill in the gaps
- Background music and background details are
added
4. Drawings are rendered
- Videos are produced in the same manner except
that instead of drawing the scenes they are
acted out and shot. Once the scenes have been
shot, all clips are edited and put together in a
final product.
Motion Media Formats, Types, and Sources
1. Animations - animated GIFs(Graphic
Interchange Format), Flash, Shockwave,
Dynamic HTML
2. Video formats/Video Codecs - motion media
use large resources. Codecs compresses and
decompresses video files. Examples are H.26N
series, Quicktime, DivX, MPG, MP4
3. According to purpose - education,
entertainment, advertising
4. According to source - personal, social media,
media companies
5. According to audience - private or public;
directed or general

The Movie and Television Review and Classification
Board or MTRCB has classified ratings for both
movies / film and for television programs.
For Movies
For Television Programs
INTERACTIVE MEDIA
- Refers to a communication technique wherein
the program depends on the user’s input to
display the output. Common examples of
Interactive Media are video games and websites.
Interactivity
- Refers to the communication between humans
and computer programs or software. For
instance, in video games, the user must
constantly interact with the game for the
program to continue or flow. Aside from video
games, database, trading, engineering, and
financial applications are also type of software
that involves interactivity.
- One area where interactivity is most useful is in
online training. Interactivities in this area allow
learners to interact with the course in terms of
action and/or thinking.
Different Platforms of Interactive Media
1. Mobile apps – refers to software applications
dedicated for small wireless devices such as
smartphones or tables.
2. 3D TV – refers to a type of television that
displays a three-dimensional effect, makes it
more realistic for viewers for the objects seen
has height, width, and depth.
3. Multi-player video games – a type of video
game that enables two or more users to play
with one another or against each other.
4. Role-playing games (RPG) – a type of game
wherein the user plays as a fictional character to
follow a story, to make decisions and to be
responsible for that fictional character
throughout the whole narration.
5. Massively Multiplayer Online Role Playing
Game (MMORPG) –a type of game that lets
players to interact or play with a large group of
players, usually the player creates a character
and typically based in a virtual world.
6. Interactive websites – refers to websites that
allows people to interact such as pools, surveys,
or exams and exercises for online training.
7. Virtual reality and immersive environments
– refers to simulation applications that the user
can interact with. Games that is played on the
VRBox is an example of this.
8. Social media - websites or online services
where users (actual people) are the creators and
consumers of the content, and where social
interactions (commenting, liking, posting,
talking) are the main features of content.
Examples are Facebook, Twitter, Instagram,
Snapchat, Vine, etc. Relate this topic to their
output in the previous activity.
Different Ways of Interacting with the Internet
1. Online shopping - compare prices; compare
features of similar items; add to cart; choose
payment type; track delivery; get advice from
experts; search products; check local availability
2. Online gaming - choose a game; play with
computer; play with others; choose a level, in-
game
3. Online classes - interact with content; interact
with instructors; interact with classmates.
4. Chat - group chat; search groups; search friends;
translate language.
5. News and information - exchange information;
give reaction; news on demand; monitor views.
6. Videos - choose your own adventure; get
multimedia content; experience game elements.
Types of Interactivity
1. Click on images
2. Hotspot – a part of the web page that leads to
another web page. Hotspots can take form in
different shapes such as rectangle, circle,
polygon, or triangle.
 3. Rollover – a part of a picture or a picture that
shifts into another appearance when the mouse
hovers over it.
4. Tabs - clicking on them displays a relevant
content with an appropriate graphic.
5. Timeline - a menu slide that branches to
different events.
6. Numbers/processes – datapoints in and
interactive function that depends on the number
of clicks and time spent.
7. Slideshow - non-linear interactive slideshow
where the pathway through the show is
determined bythe user's interaction with it.
8. Frequently asked questions (FAQs)
9. Flip cards - a card that when clicked flips to
display a description and other information.

Uses of Multi Media

1. Entertainment and Fine Arts - movies and

animation, interactive multimedia, others.

2. Education- computer-based training courses,

edutainment (blend of education and
entertainment).

3. 3. Engineering, Mathematical and Scientific

Research - modelling, simulation, others.

Adobe Premiere

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