SUMMER TRAINING REPORT

ON

“COMPANY NAME/PROJECT”

SUBMITTED IN PARTIAL FULFILLMENT OF

BACHELORS OF BUSINESS ADMINISTRATION [BBA]
[2021-2024]

Guided By: Submitted By:

Ms. KANIKA GUPTA RUPESH SINGH
ASSISTANT PROFESSOR
SCHOOL OF MANAGEMENT

FAIRFIELD INSTITUTE OF MANAGEMENT AND

TECHNOLOGYKAPASHERA, NEW DELHI

AFFILIATED TO:
(GURU GOBIND SINGH INDRAPASTHA
UNIVERSITY(DWARKA, NEW DELHI)
 CERTIFICATE FROM GUIDE

This is to certify that the Summer Internship Project Work titled “Title (Area-Finance)” is a
bonafide work carried out by Rajan Bedi, Enrolment No. 01651401718, student of BBA (2021-
24) of School of Management, FIMT, New Delhi under my guidance and direction.

Signature of Guide:

Name and Designation: Ms. Kanika Gupta, Assistant Professor, SOM

Date: 8th December, 2023

Place: New Delhi

2
 DECLARTION BY THE CANDIDATE

I hereby declare that the work, which is being presented in this project entitled “Project Title”,
is an authentic record of my own work carried out by me under the supervision and guidance of
MS. KANIKA GUPTA project guide, FAIRFIELD INSTITUTE OF MANAGEMENT AND
TECHNOLOGY. DECLARATION OF THE CANDIDATE

This project was undertaken as a part of the summer internship project report as per the
curriculum of GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI for the
partial fulfilment of BBA from FAIRFIELD INSTITUTE OF MANAGEMENT AND
TECHNOLOGY.

I have not submitted the matter embodied here in this project for the award of any other
Degree/Diploma.

RAJAN BEDI
BBA G
01651401718
4
 PROFORMA FOR EVALUTION OF INTERNSHIP BY FACULTY

DEPARTMENT OF COMMERCE/MANAGEMENT

Evaluation

1. Name of Student Mob. No.

2. Enrollment No.

3. Course/Semester Period of Training

4. Home Address with contact No.

5. Address of Training Site:

6. Name/Designation of Training In- charge

7. Type/Field of Work

8. Date of Evaluation

a) Attendance: _ (Satisfactory/ Good/ Excellent)

b) Practical Work:_(Satisfactory/ Good/ Excellent)

c) Faculty’s Evaluation: _(Satisfactory/ Good/ Excellent)

Overall grade: (Satisfactory/ Good/ Excellent)

Signature of Faculty Guide

 ACKNOWLEDGEMENT

It gives me great pleasure to express my sincere gratitude to Fairfield Institute of Management and
Technology for providing me with the opportunity to use this internship programme to test out my
skills. I would like to express my sincere gratitude to “Co. name” and our faculty Ms. Kanika
Gupta for this opportunity.

I would also like to express my gratitude for the staff's vital contribution, who allowed the use of
all necessary tools and supplies during the time. Finally, I want to express my gratitude to the
executive, Mr. PRASENJIT DAS GUPTA, who gave his all help.

I am also grateful to my colleagues for their encouragement, support, and excellent suggestions for
the completion of this project, as well as their generosity and cooperation.

Finally, I would like to convey my heartfelt gratitude to all my family members, friends, and well-
wishers for their unwavering support and well-wishes throughout the internship and the writing of
this report.

Thanking You
RAJAN BEDI
01651401718

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EXECUTIVE SUMMARY
TABLE OF CONTENT

8
 CHAPTER 1
INTRODUCTION
 INTRODUCTION

Our college, Symbiosis Centre for Management Studies, in Noida, offered students fantastic possibilities to
familiarize ourselves with how activities are completed in the business environment through its Summer
Internship Program (SIP).

I completed my internship at ABS Airtech Pvt Ltd under the supervision of my company guide Mr.
Surender Singh.
I worked at marketing and operation management department at ABS Airtech.

This six-week internship term demonstrated to me the practical value of implementation of the knowledge
of the topics that we had previously studied two years.

After joining the company, I was given the opportunity to learn and work with the staff and enhance my
skills of marketing and operations.

About ABS Airtech

ABS Air Tech Pvt. Ltd. a Japanese joint venture recognized as a leading company in clean room design,
development, construction and installation. ABS Air Tech under take Clean Room and HVAC turnkey
projects from concept to completion within the customer budget.
Company’s dedicated team trained from Japan have core competency in understanding customer
requirements
and providing them best custom-built solutions.

Along with the innovative technology and increasing needs ABS Air Tech, since its foundation in
2011 has grown up as a well-known Japanese company specializing in establishing Clean Room,
Plant ventilation and cold room projects for all type of Industries.
With technical expertise and know-how of 18 years, ABS Air Tech is expanding its business
countrywide by establishing new branch offices for installation of different low temperature
equipment’s starting with Chillers, Cold rooms, clean rooms, Ventilation Projects & precise Air
Conditioning systems.
Corporate Goals
ABS Air Tech Pvt. Ltd. is specialized in the design, Development, Manufacturing, Installation and
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validation turnkey and Modular Clean Room & HVAC solutions at most competitive prices.
As a corporate, the goal is:
To satisfy customer needs and expectation by supplying innovative, qualitative, reliable
products and services at optimum prices to become a trendsetter in clean room industry.
To enhance our technical, know how to confront each challenge with stead fast
determination.
Quality Policy
ABS Air Tech is committed to enhance stakeholder’s satisfaction by providing world class Quality
products, cost competitive services and on time delivery by complying with the requirements of
Quality and Environmental Management System.
Stakeholders mean the valued customer, supplier, employee, shareholder & society.

Customers
Automobile Company
o Paint Shop
o Print Shop
o Engine Assy
o Quality Labs
o Electronic Industries
o PCB Mfg. Industries / SMT
o Semi-Conductor Industries
o Injection Molding Shops (Acrylics & PC)
● Pharmaceuticals
● Health Care / Hospitals
● Labs for Institutions and Research Centre
● Laboratory / Diagnostic Centre / Life science lab
● Food & Drink Mfg. Plants
● Dairy Products Mfg. Plants
● Water & Beverages Processing Plants
● Cosmetic Mfg. Industries
● Energy & Nuclear Power Plant
● Multi brand retail market
● Cold chain storage supply market
●
Services Provided
● To Install Clean Room of class 100 to class 100000
● HVAC Projects (Installation of AHU / Chiller / Cooling Tower / Chilled Water Pump)
● Ducking, Piping & Installations (SS / GI / MS / Plastic)
● Filters (HEPA, Micro, Pre, Mini pleat & Roll Filters)
● Clean Room Equipment’s (Air Shower / Pass Box / Laminar Air Flow Horizontal & Vertical,
● Dispensing Booth, Garments Cabinets & SS furniture.)
● Flooring: Epoxy, PVC Antistatic & Non antistatic, Granite & Others.
● Pre-Fabricate, Pre-Engineering & Puff Panel structure.
● Freezer, Deep Freezer & Cold Storage Panels.
● Clean Room Doors, Fire Proof Door & Fire Protection Solutions.
● Clean Room Garments, Sticky Mats, Cleaning Rollers & Pads.
● AMC for Clean Room and HVAC Projects.
● Design, Validation, Training & Up gradation of existing Clean Room.
● Consultancy for Quality / Productivity Improvement.
● Consultancy for Clean room Out Puts & Dust Prevention

About My Role in ABS Air Tech

I worked as an intern in the marketing department and operations management. Initially when I joined the
organization, I observed the workflow and how the marketing was done and operations were taken care of.

After looking over the ongoing projects I was handed over my own projects. My main profile was marketing
and operations management.

As marketing inter my main objective were

● Increase our brand awareness
● generate new leads to bring more business.
● Working with the marketing teams on the current clients
● Running google ads
● Getting testimonials for the clients on working on website

The leads that I generated and the new clients I acquired were now my responsibility. So, I had to coordinate
with different departments to provide the clients with the best service and deliver the product within the
required time period.

I managed the operations, arranged meetings and coordinated

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with the clients, technical department, design department.

As Operation management intern my objectives were

● Looking after all the operation from manufacturing to delivering
● Coordinating between different departments
● formulating strategy
● improving performance
● procuring material and resources
● securing compliance.

Objectives of the Study

● To improve the analytics abilities, I needed to finish my assignments in the Organization.

● To increase my comprehension and practical application of the concepts I acquired in college

● To support the management of the company in decision-making regarding the situation.

● To promote the internalization of managerial skills so that we can be future managers who will
succeed.

● To enhance the ability to manage many tasks and time constraints projects running
concurrently.

● To advance and improve technology, communication, quantitative thinking, and cooperation

abilities.

● To watch business procedures and decision-making processes and to take part in them.

● Network is your net worth! One of the most vital objectives was to meet potential mentors and
role models in the workplace who can offer advice, criticism, and Encouragement.

● To develop a strong work ethic, professional demeanor, and a commitment to cultivate the
abilities necessary to competently interact with top management and employees (such as the
controller, chief financial officer, managers, senior associates, staff, and office staff).

● To improve organizing skills in order to complete the assignment on time.

MARKETING
Marketing describes any steps a business takes to draw customers to its goods or services through compelling
communications. Marketing's objective gives stand-alone value through content to prospects and customers,
with a long-term objective of proving product worth, building brand loyalty, and eventually raising sales.

Creating interest in your company's product or service through marketing service. This is accomplished by
performing market research, analysis, and comprehension of your ideal client's preferences.
All facets of a company's operations, including
product development, sales, and advertising strategies.
The primary goal of marketing is to draw customers to your brand by using messaging.
Ideally, your messaging will be instructive and helpful to your target audience way that you may turn
customers into leads.

One of the main strategies employed by marketing and promotion experts to excite the interest of significant
target markets is advertising. Targeted advertisements could include
Celebrity endorsing products, catchy taglines or slogans, appealing graphics or packaging Designs, exposure
in the broader media.

4Ps Of Marketing

These 4 Ps essentially describe how marketing engages with each phase of the business.

PRODUCT

A product is an item (or goods) that a company intends to sell to clients.

The product should aim to fill a gap in the market, or fulfil one of the following:
Increased consumer demand for a product that is already in stock.

Before marketers can create a suitable campaign, they need to

Learn about the product being sold and how it differs from similar products.
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Whether the product can also be used in conjunction with a secondary

Whether there are alternative products in the same product category or product line, and market.

PRICE
Price is the amount that the business will charge for the good. Companies must take into account the unit
cost price when setting a price, distribution charges as well as marketing costs. Additionally, businesses need
to the cost of similar products in the market, as well as whether their The suggested price is high enough to
be a viable substitute for consumers.

PLACE
Place describes how the product is distributed. If the business will offer the product through a physical shop,
for example, is a key factor. Internet, or by using both means of distribution. When it's offered for sale in a
storefront, how much actual product placement does it receive? When it is purchased online, what kind of
product placement does it receive online?

PROMOTION

Promotion is part of integrated marketing communications, or the fourth P. The term "promotion" refers to a
wide range of actions, including marketing, sponsorship, public relations, and sales promotions and guerrilla
marketing.

Depending on where a product is in its life cycle, several promotions are available. Marketers are aware that
customers equate a product's cost and availability with its quality, and they take this into consideration when
making decisions.

Anything a business does to advertise its products or services is referred to as marketing purchase or sale of
a service. If a product is only available in a certain amount, a business could promote itself in an effort to
better position itself as one of
the few who can make purchases.
Benefits of Marketing
A corporation might gain from clearly defined marketing strategies in a number of ways. It could be difficult
to come up with the best strategy or carry out the plan;
The following outcomes can be attained by marketing effectively.

1. Audience Development
Marketing enables a business to It names a few people it thinks will profit from its good or service.
Sometimes people are aware that they are in need. Occasionally, they don't aware of it Through marketing, a
business can interact with a group of people who suit the profile of the clientele the business wants to attract.

2.Inward Education
Marketing is helpful for gathering data to
be domestically processed to promote success.
For instance, think about
According to market research, consumers buy a particular product in large numbers.
ladies in the 18–34 age range. A by gathering this data, a
The business can better comprehend how to serve this group, drive sales and improve resource efficiency.

3.Outward Education
Additionally, marketing can be used to inform people about the work your business does, the items it sells,
and how it can improve their lives. Campaigns can have an instructional purpose by explaining to folks
outside of your business why they require your product. A company can also present itself, its history, its
owners, and the reasons behind why it exists through marketing efforts.

4.Brand Creation
Marketing enables a business to adopt a combative stance when building a brand. A corporation might engage
a customer in advance with particular material or media to produce certain emotions or reactions rather than
letting a customer shape their perception of a company based on their interactions. This enables a business
to establish its brand even before a buyer interacts with its goods.

5.Financial Performance
Driving sales is marketing's main objective and gain. Customers are more inclined to engage in sales when
relationships with them are more solid, clear, and favourable. When marketing is done well, clients gravitate
toward your business, giving you an edge over rivals. Even though the two items are identical in every way,
marketing can provide you a competitive edge that makes customers choose you over your rivals.

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6.Long-lasting
When executed properly, marketing efforts can have a lasting effect on consumers. Think of the Pillsbury
Doughboy, also known as Poppin's Fresh. Since its debut in 1965, Pillsbury's mascot has contributed to
building an enduring, hospitable brand.

Marketing strategy
Marketing strategy is used by different companies to collaborate with their consumers. It is also used to
inform clients of the characteristics, requirements, and advantages of the company's products. It primarily
aims to persuade the target market to purchase those particular goods and services.
The marketing methods may be completely original or they may be tried-and-true tactics.

Effective marketing tactics enable businesses to outperform their rivals.

B2B vs B2C marketing in a nutshell

The term "business-to-business" (B2B) designates a corporation that offers goods or services to other
enterprises. A "business-to-consumer" company is one that does its business directly with customers. They
are two distinct business models, one catering to companies and the other to direct-to-consumer clients. The
target market for your marketing initiatives is where B2B and B2C differ most significantly.

The differences between B2B and B2C marketing will be summarised as follows:
customer interactions: B2C marketing has a bit more of a transactional focus while B2B marketing is more
concerned with developing interpersonal relationships.

Branding: In B2C marketing, branding is more concerned with messaging than it is with positioning.

Making decisions: When it comes to B2B marketing, organizations work hard to keep lines of communication
open. Businesses want to make the B2C marketing process as quick and simple as they can.
Finding a specialization for audience targeting is a must for B2B marketing, whereas B2C marketing is more
funnel-focused.

B2B marketing builds personal relationships

The goal of lead generation in B2B marketing is to develop long-lasting client relationships that will support
sustained business. Relationship building is therefore essential in B2B marketing, particularly during the
purchase cycle.

The generation of leads is the main priority for B2B companies. Building these human connections may make
or ruin a business because repeat and referral business are so important.

B2B: Focus on positioning

B2B marketing includes branding, but it does it more frequently than in the B2C sector via fostering
relationships. According to B2B International, branding starts with the consistency of how your products or
services are presented and delivered.

How I applied this all at ABS?

As ABS AIRTECH is a b2b(producer) so the main channel of marketing was direct selling to the potential
customers which included Hospitals, laboratories, cold storage, manufacturing unit etc.
The clients I delt with during the course of my internship were lens cart, lg, RX vision labs.
In B2B word of mouth plays a huge role as the clients we had worked with in past re called us when
they started a new unit.
References and the relationship building with customer gave us most of our business.
I also used digital marketing in which main focus was on running google ads.
During my 3rd week I ran google ads using AdSense which targeted potential leads (new lab,
manufacturing units, health care startups)
I successfully managed to get a client (Vision RX lab) through google ads,
They were starting a new lab in Gurgaon and required clean room and hv ac for that.
The ad directed them to our website and then a meeting was scheduled between our sales and
marketing team and their reginal manager.
I joined the meeting and delivered a successful sales pitch with my team.
We noted their requirements and then had a meeting with our technical and design team.
Technical and design team provided us with expected delivery date and quote for this project.
A week later we had a meeting with the procurement department which led to the successful
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closure of this deal.
I also worked on company’s official website which helped me level up my WordPress skills of which I
had a intermediate level knowledge.
I coordinated with web developer and added new information about our new product .
During this phase I also worked on creating a stronger Brand Image.

The company was going thru a split between the Japanese and Indian partnership handing over all
control of the Indian Market to our management.
So, we now had full control of all the departments and operation which were previously divided
between the managements ( Japanese and Indian).
That created a scope for more flexibility and control of the work. Marketing department in which I
worked were now freer to try new methods. So, we experimented more with the google ads
side by side taking care of our old methods which led to company’s initial success (direct selling).
We analyzed our competitors and found out that some of them were not able to provide successful
services of the products they delivered.
So, we came up with a new strategy and stared targeting those un satisfied competitor’s clients.
We provided them with service of the products like clean room HVAC etc. even though they were Not
installed and manufactured by us. Though providing service did not generate much of revenue but it was
focused on building a better relationship with the customer.
In long term the customer who were provided our service would become our manufacturing client as when
they expand and open new set ups they would be saving money and getting a better quality of product and
service for the same manufacture.

ABS Airtech comes under B2B producer.B2B producers are typically B2B manufacturers that buy goods and
services from B2B sellers and suppliers and transform them into other products.
The main form of marketing there is Direct Marketing and referrals.

Direct Marketing
Direct marketing consists of any marketing that relies on direct communication or distribution to individual
consumers, rather than through third party such as mass media. Campaigns can be sent using mail, email,
social media, and texting, among other distribution methods. Because direct marketing typically cuts out the
middlemen, like advertising media, it is known as direct marketing.
Direct marketing consists of any marketing that relies on direct communication or distribution to individual
consumers, rather than through third party such as mass media. Campaigns can be sent using mail, email,
social media, and texting, among other distribution methods. Because direct marketing typically cuts out the
middlemen, like advertising media, it is known as direct marketing.

The most successful direct marketing initiatives communicate their messages solely to the most likely
prospects by using lists of targeted prospects.
The lists might, for instance, target new parents, first-time homebuyers, or retirees within the last year with
the goods or services they are most likely to require.
Google ads are a further marketing channel.

OPERATIONS MANAGEMENT
Operations management (OM) is the administration of business practices create the highest level of efficiency
possible within an organization. In order to increase an organization's profit, it is concerned with transforming
resources like labor and materials into products and services as effectively as feasible. Teams in charge of
operations management strive to produce the maximum net operational profit by balancing costs and
revenues.
Utilizing employees, supplies, equipment, and technology as resources is part of operations management.
Depending on the needs of the customer and the capabilities of the business, operations managers develop,
produce, and distribute goods to customers.

Operations management deals with a variety of strategic challenges, such as choosing the size of industrial
facilities, project management techniques, and information technology network architecture. The
management of inventory levels, including work-in-process levels and the procurement of raw materials,
quality control, material handling, and maintenance rules are further operational concerns.

What Is the Purpose of Operations Management (OM)?

Operations management is concerned with controlling the production process and business operations in the
most efficient manner possible. To optimize net operating profit, OM experts strive to balance operational
costs with income.
What is an operations manager?
The primary responsibility of an operations manager is to implement effective procedures and methods
throughout the company.

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An operations manager's specialized responsibilities include developing strategy, enhancing performance,
obtaining supplies and resources, and ensuring compliance. You should be prepared to coach your team
members, look for methods to improve customer service, and put best practices into action at all levels.
In the end, we'll put our trust in you to support us in keeping our operations lucrative, effective, and compliant.

Responsibilities
• Make sure all operations are conducted in an appropriate, economical manner.
• Enhance operational management procedures, methods, and standards.
• Purchase supplies, make inventory plans, and monitor warehouse effectiveness
aid in keeping the organization's procedures compatible with the law
• Create operational and strategic goals.
• Analyze financial information and use it to increase profitability.
• Manage predictions and budgets
• Execute quality checks and keep an eye on production KPIs
• Hire, train, and manage personnel, and look for methods to improve the level of customer service.

Requirements and skills

● Documented experience as an operations manager or other comparable position.
● Understanding of operational management and organizational effectiveness Budgeting and
forecasting expertise Understanding of business and financial fundamentals.
● A degree in business, operations management, or a closely related profession Outstanding
organizational abilities Excellent communication skills.

What I learned?
Advice I've picked up on dealing with customers
1. Pay Attention to Clients
Customers occasionally only want to know that you're paying attention. By offering a listening ear when
they're confused or experiencing a problem, you demonstrate your concern and avoid dismissing them.

2. Say sorry Apologize when something goes wrong. Amazingly, saying "I'm sorry" can be comforting.
Don't point fingers or assign blame, but do express your regret that they experienced an issue. Deal with the
issue right away and inform the customer of your solution.

3. Treat them with respect Make your clients feel valued and appreciated. No matter how silly a query
might seem to you, the consumer cares about it. They won't buy anything if they feel mocked or spoken to in
a condescending manner. Customers are often highly perceptive and will be able to tell whether you genuinely
care about them.
4. Stay Calm

Though it can be challenging at times, maintaining composure is crucial. Your patient demeanour will aid in
the relaxation of your client. They'll believe you have the matter under control and have the ability to assist
them in finding a solution.

5. Recognize and Foresee Needs

The majority of client wants are not logical but rather emotional. Knowing your customers better will help
you anticipate their demands more effectively.

6. Provide Solutions Have a list of soothing treatments available for you and your staff to use. whether the
offer is just a refund or return, coupons, or a free service. You will be able to speak calmly and confidently
while presenting the solution if you decide in advance which scenarios you will use these cures in and how
much you're willing to spend. Recognize the Strength of "Yes" Always look for opportunities to assist your
clients. Tell them you can fulfil their request if it is reasonable when they make one. then, determine how.
Consider how you can make doing business with you simple. Always follow through on your commitments.

8. Recognize Your Limitations The word "yes" has great power, but if you can't grant a request, be aware
of your limitations. You can't please everyone with everything. If you don't think you can comply with their
request, assist them in finding a different solution. They will value the extra effort you made to assist them
and will spread the word about your company to their network, whether the solution is offered by your
company or not.

9. Be accessible

Customer service is no longer limited to telephone and in-person interactions. If you operate in a sector or
market where consumers are continuously online, you need adjust the way you distribute your services to
reflect this. Having a specialized helpdesk Twitter account is not necessary; all that is required is that you
react to customers' inquiries swiftly and completely.

10. Receive frequent feedback A fantastic method to develop your business and your talents is through
feedback.
Give customers a method to provide feedback, whether it be through a follow-up email or phone call, a
suggestion box, or something more creative and exciting.
22
what skills I learned?
1.word press
2.google AdSense

Other things I picked up during the training were time management and how to do it in an office setting.

In terms of workplace hours, my mentor was pretty demanding. When I asked my mentor to leave the office
before it was time, he immediately advised me to never do so again because time management in the
workplace is essential for a successful professional life.

Work ethics - I learn how to interact with customers, elders, and other staff members while working in a
professional environment, which helps me to survive in a formal setting.

I became independent after two months because I became driven to take on obligations, complete them by
the due date, and offer my time to the fullest.

Building networks - while I was working for the company, I established official relationships with the other
employees. These relationships will come in handy if I ever need references. Having formal relationships
with the staff is advantageous because you never know when they'll come in handy.

Responsibilities - I am certain that I can accept and perform my obligations immediately to my mentor or
the appropriate person who assigned them to me. I am now absolutely certain that I will be able to accept any
kind of responsibility in the future and do it within the allotted term.

Teamwork: I learned how teams’ function within organizations. As an illustration, I was once assigned the
urgent assignment of checking and updating the dealers' data while the normal staff was on vacation. Due to
our mutual understanding and the efforts of the entire team, my coworker and I cooperatively finished those
tasks.

Communication Skills - I improved my communication skills because I took the initiative to talk to my
peers. Through this, I learned what subjects’ people typically discuss and how they should conduct
themselves when speaking to their seniors and peers.
CONCLUSION
I'll sum up my total 6-week experience, during which I learned a variety of sales techniques. I gained a lot of
knowledge about the operational and marketing sides to advance my profession. I have no doubt that this
knowledge will be extremely beneficial to me in my future endeavors, and I am very appreciative to Aim
India and our prestigious institution SCMS Noida for giving me this wonderful opportunity to develop
personally and gain practical corporate experience while pursuing my graduation degree.

References
https://www.absairtech.in/
https://www.wordstream.com/blog/ws/2019/05/20/b2b-vs-b2c
https://www.investopedia.com/terms/m/marketing.asp

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