What are the key topics of marketing?
Advertising
Advertising is the practice and techniques employed to bring attention to a product
or service. Advertising aims to put a product or service in the spotlight in hopes of
drawing it attention from consumers.
Marketing strategy
In simple terms, a marketing strategy is a plan or approach that a business uses to
promote and sell its products or services. It involves identifying target customers,
understanding their needs and preferences, and then creating a plan to reach and
convince them to choose the company's offerings over those of competitors.
Social media marketing
Social media marketing is a way for businesses to promote their products or services
on social media platforms. It involves creating and sharing content on platforms like
Facebook, Instagram, Twitter, and others to engage with the target audience. The
goal is to build brand awareness, connect with customers, and drive traffic or sales
through social media channels.
Brand management
Brand management, in simple words, is the process of overseeing and controlling the
various aspects of a brand to ensure it is perceived positively by its target audience.
Marketing communications
Consumer behavior
Refers to how a person or a business treats the people who buy or use their products
or services. It involves actions, attitudes, and communication that can make
customers feel valued, respected, and satisfied.
New product development
In simple terms, is the process of creating and bringing a
completely new product to the market. It involves all the
steps from idea generation to product launch. This
process typically includes:
1. Idea Generation: Coming up with new and
innovative ideas for a product.
2. Idea Screening: Evaluating and selecting the most
promising ideas based on various criteria.
3. Concept Development and Testing: Developing
detailed concepts and testing them with potential
customers to gather feedback.
4. Business Analysis: Evaluating the potential
profitability and feasibility of the product.
5. Prototype Development: Creating a prototype or
sample of the product for further testing and
refinement.
6. Market Testing: Introducing the product to a
limited market to assess its performance and
gather additional feedback.
7. Commercialization: Launching the product into
the full market, including production, distribution,
and marketing efforts.
1. Furthermore: Adds information or emphasizes a point.
 Example: She excels in math, and furthermore, she enjoys solving
complex problems.
2. Hence: Shows a consequence or result.
 Example: The car broke down; hence, we had to call for a tow
truck.
3. Similarly: Indicates a similarity or comparison.
 Example: She plays the piano well; similarly, her brother excels at
the violin.
4. Otherwise: Implies an alternative or different course of action.
 Example: Study hard; otherwise, you might not pass the exam.
5. Meanwhile: Indicates a period of time concurrent with another activity.
 Example: He was reading a book; meanwhile, she was watching
TV.
6. In addition: Adds another point.
 Example: The hotel has a swimming pool, and in addition, a
fitness center.