Katerina Giceva

Nationality: Macedonian/citizen of the Republic of North Macedonia

Date of birth: 09/03/1986 Gender: Female Phone number: (+389) 77595700
Email address: kachagichevael@gmail.com

LinkedIn: https://www.linkedin.com/in/katerina-gicheva-884476179/

WORK EXPERIENCE

Brand Ambassador and Sales executive

Effy Jewelry [ 02/2020 – Current]

Setting up marketing strategy. Organizing events and engaging with the community. Training employees to
improve their performance and support their growth and development. Communicating with internal and
external parties.
In my role as a Sales Executive, I bring approachability, motivation, and confidence, consistently surpassing sales
targets to significantly impact organizational revenue. I possess advanced knowledge of the sales process,
emphasizing a keen understanding of the human and emotional dimensions involved. My adept social skills
empower me to forge robust relationships with clients, colleagues, and third-party stakeholders.
The key responsibilities as a sale executive for Effy were developing and executing sales strategies for the
organization, establishing and nurturing customer relationships, closing deals successfully, maintaining strong
business relationships with clients and distributors, handling customer feedback, inquiries, complaints, and refunds,
securing and organizing business paperwork securely, coordinating with head office to ensure timely stock delivery,
managing marketing and advertising efforts for new and existing products, meeting and exceeding sales targets
within specified deadlines, supervising and mentoring junior sales representatives, participating in meetings with the
organization’s board of directors etc.

Manager
Shuman DOOEL [ 04/2019 – 01/2020]

Setting, organizing and delegating daily tasks to employees, as well as overseeing their activities and evaluating
their performance. As a manager I am also responsible for completing the administrative work involved in making
and dispatching sales order, creating, sending and following up on invoices, as well as communicating with
clients.

Client Advisor
Pro Credit Bank [ 06/2018 – 03/2019]

Senior Bank Officer

Capital Bank AD Skopje [ 09/2014 – 05/2019]

Sales of credit products, credit analysis, working on crediting individuals, including assessment of applications for
approval of loans to individuals for consumer and residential credits, i.e., mortgage loans; developing credit
analysis for the Credit Board.
Market research and monitoring of social media to detect client needs for the purpose of creating new and
modifying the existing Bank services. Service quality assessment through particular agencies.
Tracking current competition campaigns (ATL, BTL campaigns).
Enlarging the Bank's new client portfolio.

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Office manager
Law Firm Aleksandar Gicev and Suzana Vetrovska [ 08/2012 – 08/2014 ]

Organizing work processes, that is, office work and procedures. Management and coordination of employees.
Accounting tasks. Preparation of employee payroll.

Public relations and sales

Centro -TABAK DOOВ Veles [ 09/2009 – 07/2012]

Communication with clients and business associates. Promotion and sale of products. Preparation of
presentations and organizing events for promotion of company products. Active participation in fairs (domestic
and international) for company promotional purposes. Creating sales budgets, analyzing the market to create
financial forecasts.

EDUCATION AND TRAINING

Master’s degree- Marketing

European University – Faculty of Economics [ 2008 – 2009]

Bachelor's degree - Banking Management

European University – Faculty of Economics [ 2004 – 2008]

LANGUAGE SKILLS
Mother tongue(s): Macedonian
Other language(s): English | Serbian

COMMUNICATION AND INTERPERSONAL SKILLS

Communication and interpersonal skills
Communication · Employee training · Problem solving · Managing expectations · Adaptive · Helpful · Easy to
communicate with

ORGANISATIONAL SKILLS
Organizational skills
Effective planning and organization · Analytical skills · Prioritization of work tasks in order to meet set deadlines

MARKETING SKILLS
Marketing skills
Marketing Strategy · Brand Awareness · Marketing Management · Event Management · Employee Engagement ·
Community Development · Employee Training · Brand Development

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