to insult someone by not giving them any attention.

The stores snubbing Black Friday's

mega-sales II wouldn’t
can’t believe Rasha snubbed me at the conference.
snub you, Jennifer!
really big I wouldn’t snub your videos, Jennifer!

My sister always flaunts her big bonuses!

To intentionally advertise something (so others admire it)
Many retailers flaunt rock-bottom prices the day
the lowest possible level
after Thanksgiving, but othersdon’t opt out of the
participate in
shopping frenzy. Ethics, image and margins all
uncontrolled, excited behavior profit (money earned after
play a part in the calculus. expenses)
There was a frenzy after the team won the world cup!
starts
For many shoppers, Black Friday kicks off the
the highest point (best)
zenith of the shopping season – in the US,
nearly 73 million people visited a brick-and-
physical store

Are you opting in or out of Black Friday?

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 mortar store during 2022's Thanksgiving holiday
weekend, with billions spent online, too.
Steep markdowns = highly discounted prices (80% off)
to form a large group (admiration, interest, anger)
Every year, shoppers mob stores for steep
markdowns. Widely circulated videos on social
caused by
media often highlight the chaos wrought on
stores themselves: display banners torn down;
shelves stripped bare; and even occasional
small period of
spats of violence. But some retailers balk at
Black Friday's consumerism culture. unwilling to do something
I balked at the price!
I balked at the idea of working on Saturday!
A few retailers don't open at all. For some
brands, the decision is motivated by their
corporate values and image. Retailers that
appeal to environmentally and socially
conscious shoppers often don't feed this frenzy
for profit. Jeremy looked/seemed out of place at the wedding. Everyone was
wearing a suit, but he was wearing jeans.

Beyond corporate values, a brand's notimage also

appropriate
causes/motivates
drives this decision. Would it seem out of place
for a business to offer sales – would it devalue
to make it less valuable.
the brand to do so?
Fake Luis Vuitton bags devalue the brand.

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 Aside from reputation, for some stores, Black
Friday simply isn't a practical business move.
decision/action/strategy.
Signing up for the Finally Fluent Academy was a great move!
In retail marketing, prevailing trends show loyal
existing, accepted how people generally behave
customers often become repeat customers and
offer longer lifetime value to a brand. They are
also generally easier to maintain than
constantly finding new ones.
(Prevailing) Trends show that Canadians travel the most in winter.
someone who hunts for (looks for) bargains.
Appealing to bargain hunters through massive
Black Friday discounts may even turn core to go through with
a large group of difficulty
shoppers off if hordes of bargain hunters plough
through a store looking for deals and disrupt
them. To turn someone off - To stop someone from feeling interested
(often used sexually)
I was going to apply for the promotion, but having to work Saturday really turned me off.
There are many reasons retailers may snub
Black Friday, but at the core, it's about how the
event that produces a lot of profit (margins)
shopping bonanza plays into a store's business
strategy. Ultimately, the long-term view is what
matters. Used to emphasize the most important fact in a situation.

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