The Indonesian Accounting Review Vol. 9, No.

2, July - December 2019, pages 195 - 205

        

  
 
Universitas Pancasila, Jakarta, Indonesia

ARTICLE INFO ABSTRACT

Article history The higher competition in banking industry has pushed the banks to
Received28 August 2019          
Revised16 October 2019         
Accepted24 October 2019    period 2017-2018 using the Data Envelopment
Analysis (DEA) method. The results show that from 2017 to 2018, there
    !             "  
G14
"   #!#$%
  the marketing side,  , during 2017-2018 there
    &      "   , while
Marketing, with the second input approach, there were only 5 banks that consistently
Data envelopment analysis achieved  "   
 #!  #$          
bank performance in marketing is still below the bank performance in
DOI:        is that in using DEA, it must be wise in
10.14414/tiar.v9i2.1817
selecting the input variables because they will produce different values.

ABSTRAK
Persaingan industri perbankan yang makin tinggi telah mendorong bank
bank untuk meningkatkan             
marketing. Penelitian ini bertujuan untuk        
          periode
2017-2018 dengan menggunakan metode Data Envelopment Analyisis
(DEA). Hasilnya menunjukkan bahwa pada 2017 hingga 2018 ada 7
bank yang secara konsisten memp        
'+  /       #!  #$ 3 
sisi marketing dengan pendekatan input yang pertama, selama 2017-2018
   &              
sedangkan dengan menggunakan pendekatan input yang kedua, hanya
;         '+ /
marketing bank menurun dari 2017 ke 2018 baik dengan menggunakan
pendekatan pertama maupun kedua. Secara umum kinerja bank dalam
    /      
menggunakan DEA harus bijak dalam pemilihan variabel inputnya karena
akan menghasilkan nilai yang berbeda.

1. INTRODUCTION   (  ' 

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 The Indonesian Accounting Review Vol. 9, No. 2, July - Desember 2019, pages 195 - 205

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